JP2024042837A - Product introduction device, product introduction system, and product introduction method - Google Patents

Abstract

[Problem] To introduce products that take into consideration the user's situation and conditions.
[Solution] A product introduction device includes a communication unit, a product information acquisition unit that acquires product information of each product belonging to each product category, a condition information acquisition unit that acquires condition information regarding purchase conditions, and a product purchase unit. Generating first preference information including a storage unit that stores purchase history information related to history, product information of one product belonging to one product category, and an evaluation value of one product calculated based on the purchase history information. a first judgment unit that generates second preference information that includes product information obtained regarding an alternative product that is an alternative to one product category, and an evaluation value of the alternative product calculated based on purchase history. and an inventory information acquisition unit that acquires inventory information of the first product and alternative products at the store where the product is planned to be purchased when information regarding the planned purchase store is input. and a product determining unit that generates the product.
[Selection diagram] Figure 4

Description

The present invention relates to a product introduction device, a product introduction system, and a product introduction method.

2. Description of the Related Art There is a known technology that recommends a product based on a user's behavior history and store product information based on a product selected by the user (for example, see Patent Document 1).

JP2020-22408A

For example, when a user purchases a product, it is expected that the product that the user wishes to purchase will change depending on the situation and conditions, such as wanting to obtain the product quickly or wanting to keep the purchase price low. There is a demand for technology that can introduce products that take the user's situation and conditions into account.

The present invention aims to provide a product introduction device, a product introduction system, and a product introduction method that can introduce products that take into account the circumstances and conditions when a user purchases a product.

A product introduction device according to the present invention includes: a communication unit that acquires various information input by a user from the outside; a product information acquisition unit that acquires product information of each product belonging to each product category via the communication unit; a condition information acquisition unit that acquires condition information regarding purchase conditions via the communication unit; a storage unit that stores purchase history information regarding the purchase history of each product of the user; a first judgment unit that generates first preference information including product information of one product belonging to a product category and an evaluation value of the one product calculated based on purchase history information stored in the storage unit; , determines an alternative product category that is an alternative to the one product category via the communication unit, and stores the obtained product information regarding the alternative product that belongs to the determined alternative product category and the product information stored in the storage unit. a second judgment unit that generates second preference information including an evaluation value of the substitute product calculated based on the purchased purchase history; an inventory information acquisition unit that acquires inventory information at a store where the first product and the alternative product are scheduled to be purchased based on the first preference information and the second preference information; and the inventory information acquired by the inventory information acquisition unit and the second preference information. and a product determining unit that generates product introduction information based on the condition information acquired by the condition information acquisition unit.

The product introduction system according to the present invention includes a product introduction device according to the present invention and a terminal device owned by the user, and the terminal device includes a product introduction information acquisition unit that acquires the product introduction information from the product determination device, and a display control unit that displays the product introduction information on a display unit.

The product introduction method according to the present invention includes a step of acquiring various information input by a user from the outside via a communication section, and a step of acquiring product information of each product belonging to each product category via the communication section. , a step of acquiring condition information regarding purchase conditions via the communication unit; a step of storing purchase history information regarding the purchase history of each product of the user; a step of generating first preference information including product information of the one product to which it belongs and an evaluation value of the one product calculated based on purchase history information stored in the storage unit; Determine an alternative product category that is an alternative to the one product category, and calculate based on product information obtained regarding the alternative product that belongs to the determined alternative product category and the purchase history stored in the storage unit. a step of generating second preference information including an evaluation value of the substitute product, based on the first preference information and the second preference information when information regarding the planned purchase store is input via the communication unit; The method includes the steps of acquiring inventory information at a store where the one product and the substitute product are scheduled to be purchased, and generating product introduction information based on the acquired inventory information and the condition information.

According to the present invention, it is possible to introduce products that take into consideration the user's situation and conditions.

FIG. 1 shows an example of the configuration of a product introduction system according to an embodiment. FIG. 2 is a block diagram illustrating a configuration example of a terminal device according to an embodiment. FIG. 3 is a diagram for explaining a method of acquiring input information according to the embodiment. FIG. 4 is a block diagram showing an example of the configuration of the product introduction device according to the embodiment. FIG. 5 is a diagram for explaining the first preference information list according to the embodiment. FIG. 6 is a diagram for explaining the second preference information list according to the embodiment. FIG. 7 is a diagram illustrating an integrated information list according to the embodiment. FIG. 8 is a block diagram illustrating an example of the configuration of a store device according to the embodiment. FIG. 9 is a diagram for explaining inventory information according to the embodiment. FIG. 10 is a diagram for explaining inventory information according to the embodiment. FIG. 11 is a flowchart showing the processing contents of the product introduction device according to the embodiment. FIG. 12 is a diagram illustrating a recommended product list according to the embodiment. FIG. 13 is a flowchart showing the processing content of the terminal device according to the embodiment. FIG. 14 is a diagram for explaining a method for presenting recommended products according to the embodiment.

Embodiments of the present invention will be described in detail with reference to the drawings. Note that the present invention is not limited to this embodiment, and in the following embodiments, the same parts are given the same reference numerals and redundant explanations will be omitted.

[Embodiment]
(Product introduction system)
A configuration example of a product introduction system according to an embodiment will be described using FIG. 1. FIG. 1 shows a configuration example of a product introduction system according to an embodiment.

As shown in FIG. 1, the product introduction system 1 includes a terminal device 10, a product introduction device 12, and a store device 14. The terminal device 10, the product introduction device 12, and the store device 14 are communicatively connected via a network N. The product introduction system 1 is a system that can introduce to a user a product and an alternative product that can replace the product, for a product in a product category that the user wishes to purchase, taking into consideration the user's situation.

(terminal device)
A configuration example of the terminal device according to the embodiment will be described using FIG. 2. FIG. 2 is a block diagram illustrating a configuration example of a terminal device according to an embodiment.

As shown in FIG. 2, the terminal device 10 includes an input section 20, a display section 22, a storage section 24, a communication section 26, and a control section 28. The terminal device 10 is, for example, a portable terminal device such as a smartphone or a tablet terminal.

The input unit 20 receives various input operations on the terminal device 10. The input unit 20 accepts, for example, an operation for inputting product information regarding a product in a product category that the user of the terminal device 10 desires to purchase, and condition information regarding points to be emphasized when purchasing the product. The input unit 20 outputs an input signal to the control unit 28 according to the received input operation. The input unit 20 includes, for example, a touch panel, buttons, switches, and the like. When a touch panel is used as the input section 20, the input section 20 is arranged on the display section 22.

The display unit 22 displays various images. The display unit 22 is a display including, for example, a liquid crystal display (LCD), an organic EL (electro-luminescence), or the like.

The storage unit 24 stores various information. The storage unit 24 stores information such as calculation contents of the control unit 28 and programs. The storage unit 24 includes, for example, at least one of a RAM (Random Access Memory), a main storage device such as a ROM (Read Only Memory), and an external storage device such as an HDD (Hard Disk Drive).

The communication unit 26 executes communication between the terminal device 10 and an external device. The communication unit 26 executes communication between the terminal device 10 and the product introduction device 12, for example.

The control section 28 controls each section of the terminal device 10. The control unit 28 includes, for example, an information processing device such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), and a storage device such as a RAM or ROM. The control unit 28 may be realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 28 may be realized by a combination of hardware and software.

The control unit 28 includes an input information acquisition unit 30, a product introduction information acquisition unit 32, and a display control unit 34.

The input information acquisition unit 30 acquires input information including product information and condition information input to the input unit 20. FIG. 3 is a diagram for explaining a method for acquiring input information according to an embodiment. FIG. 3 shows an example of an input screen for input information displayed on the display unit 22. The input screen 100 includes a dish name input field 101, a purchase desired product input field 102, an important point input field 103, a decision button 104, and a cancel button 105. The user can select the dish name input field 101, the purchase desired product input field 102, the important point input field 103, the decision button 104, and the cancel button 105 by touching a touch panel as the input unit 20 arranged on the display unit 22, for example. The following describes an example in which the user purchases seasonings to be used in cooking.

The dish name input field 101 is a field for inputting the dish the user is thinking of making. In the example shown in FIG. 3, "fried rice" is entered in the dish name input field 101.

The desired product input field 102 is a field in which the user inputs and specifies the product category he or she wishes to purchase. In the example shown in FIG. 3, "salt" is input in the desired product input field 102. The input information acquisition unit 30 acquires the information input in the desired product input field 102 as product information.

The important points input field 103 is a field for inputting points that the user considers important when purchasing a product. In the example shown in FIG. 3, "I want to get it right away" is input in the important points input field 103. Examples of important points include "I'm in a hurry," "A small amount is fine," and "Cheap is better." In other words, important points can be information about the time it takes to make a purchase, the content volume, and the price. The input information acquisition unit 30 acquires the information input in the important points input field 103 as condition information.

The confirm button 104 is a button for confirming the information input in the dish name input field 101, desired purchase product input field 102, and important point input field 103. When the user presses the enter button 104, the information input in the dish name input field 101, desired purchase product input field 102, and important point input field 103 is output to the input information acquisition unit 30.

The cancel button 105 is a button for canceling the information input in the dish name input field 101, desired purchase product input field 102, and important point input field 103. For example, after inputting information in the dish name input field 101, desired purchase product input field 102, and important points input field 103, the user can press the cancel button 105 if the input information is incorrect. You can cancel the information you have entered.

The product introduction information acquisition section 32 obtains product introduction information from the product introduction device 12 via the communication section 26 . Details of the product introduction information acquisition unit 32 will be described later.

The display control unit 34 controls the display unit 22 to display various information on the display unit 22. For example, the display control unit 34 controls the display unit 22 to display product introduction information on the display unit 22. Details of the display control section 34 will be described later.

(Product introduction device)
A configuration example of the product introduction device according to the embodiment will be described with reference to Fig. 4. Fig. 4 is a block diagram showing a configuration example of the product introduction device according to the embodiment.

As shown in FIG. 4, the product introduction device 12 includes a communication section 40, a storage section 42, and a control section 44. The product introduction device 12 is realized, for example, by a general-purpose server device.

The communication unit 40 executes communication between the product introduction device 12 and external devices. The communication unit 40 executes communication between the product introduction device 12 and the terminal device 10, for example. The communication unit 40 executes communication between the product introduction device 12 and the store device 14, for example.

The storage unit 42 stores various information. The storage unit 42 stores information such as calculation contents of the control unit 44 and programs. The storage unit 42 includes, for example, at least one of a RAM, a main storage device such as a ROM, and an external storage device such as an HDD.

The storage unit 42 includes a first storage unit 42a, a second storage unit 42b, and a user information storage unit 42c.

The first storage unit 42a stores a first preference information list that associates purchase history with scores based on ratings for products that the user wishes to purchase. The first preference information list is generated by a first judgment unit 54 of the control unit 44, which will be described later. Figure 5 is a diagram for explaining the first preference information list according to the embodiment. As shown in Figure 5, the first preference information list 80 includes items such as "priority", "product", and "score".

"Priority" indicates the priority of products to be introduced to users. “Product” indicates the name of the product. "Score" indicates the user's evaluation value for the product. In the example shown in FIG. 5, for example, the score of the product "Seasoning A-1" is "100", indicating that the priority is "1". In the example shown in FIG. 5, the "product" is conceptually shown as "seasoning A-1," but in reality, the specific product name is shown. For example, "Seasoning A-1", "Seasoning A-2", "Seasoning A-3", "Seasoning A-4", and "Seasoning A-5" are each of "salt". The specific product name is shown. In the example shown in FIG. 5, the priority order is determined in descending order of "score" and the top five products are shown, but the present invention is not limited to this. There is no limit to the number of products included in the first preference information list 80.

The first storage unit 42a also stores a second preference information list that associates purchase history and evaluation-based scores with respect to substitute products for products that the user desires to purchase. The second preference information list is generated by the second determination unit 56 of the control unit 44, which will be described later. FIG. 6 is a diagram for explaining the second preference information list according to the embodiment. As shown in FIG. 6, the second preference information list 82 includes items such as "priority", "alternative product", and "score".

“Substitute product” indicates the product name of the substitute product. In the example shown in FIG. 6, for example, the score of the substitute product "Seasoning B-1" is "60", indicating that the priority is "1". In the example shown in FIG. 6, the "alternative product" is conceptually shown as "seasoning B-1," but in reality, the specific product name is shown. For example, "Seasoning B-1", "Seasoning B-2", "Seasoning B-3", "Seasoning B-4", and "Seasoning B-5" each have "salt". The specific product name of the substitute "vinegar" is shown. In the example shown in FIG. 6, the priority order is determined in descending order of score, and the top five alternative products are shown, but the present invention is not limited to this. There is no limit to the number of products included in the second preference information list 82.

The second storage unit 42b stores an integrated information list that integrates the first preference information list and the second preference information list stored in the first storage unit 42a. FIG. 7 is a diagram for explaining the integrated information list according to the embodiment. As shown in FIG. 7, the integrated information list 84 includes items such as "priority", "recommended product candidate", and "score".

The "recommended product candidates" include the "products" included in the first preference information list 80 shown in FIG. 5 and the "alternative products" included in the second preference information list 82 shown in FIG. 6.

The integrated information list 84 is a list in which the first preference information list 80 shown in FIG. 5 and the second preference information list 82 shown in FIG. 6 are integrated and arranged in descending order of scores. The integrated information list 84 is generated by the integrating unit 58 of the control unit 44, which will be described later. In the example shown in FIG. 7, for example, the score of the product "Seasoning A-1" is "100", indicating that the priority is "1". For example, the score of the product "Seasoning B-1" is "60", indicating that the priority is "3". That is, the integrated information list 84 shows the priority order of "product" and "alternative product".

The user information storage unit 42c stores information such as product purchase history and product evaluation values for each user. The user information storage unit 42c stores, for example, information such as product purchase history and product evaluation values in association with identification information such as an ID for uniquely identifying a user.

The control section 44 controls each section of the product introduction device 12. The control unit 44 includes, for example, an information processing device such as a CPU or an MPU, and a storage device such as a RAM or ROM. The control unit 44 may be realized by, for example, an integrated circuit such as an ASIC or an FPGA. The control unit 44 may be realized by a combination of hardware and software.

The control unit 44 includes a product information acquisition unit 50, a condition information acquisition unit 52, a first determination unit 54, a second determination unit 56, an integration unit 58, an inventory information acquisition unit 60, and a product determination unit 62. , is provided.

The product information acquisition unit 50 acquires product information. The product information acquisition unit 50 acquires product information related to a product that the user of the terminal device 10 wishes to purchase from the terminal device 10, for example, via the communication unit 40.

The condition information acquisition unit 52 acquires condition information. The condition information acquisition unit 52 acquires, for example, via the communication unit 40, condition information regarding the conditions under which the user of the terminal device 10 purchases a product.

The first determination unit 54 is based on the product information acquired by the product information acquisition unit 50 and purchase history information of the product indicated by the product information acquired by the product information acquisition unit 50, which is stored in the user information storage unit 42c. , generates a first preference information list (see FIG. 5) that includes evaluation values of products belonging to the product category that the user desires to purchase. The first preference information list is a type of first preference information. For example, the first judgment unit 54 calculates a high evaluation value for a product that is purchased many times or a product that is purchased frequently. The first judgment unit 54 determines, for example, the total number of times that all products belonging to the product category entered in the desired purchase product input field 102 have been purchased in the past, and the value of the number of times that a specific product has been purchased in the past. The ratio may be used as the evaluation value. For example, the first determination unit 54 may use the evaluation value of the product input by the user as the evaluation value of the product. The evaluation value calculation method is not limited to these.

The second determination unit 56 determines a substitute product for the product in the product category that the user desires to purchase, based on the product information acquired by the product information acquisition unit 50. For example, the second determination unit 56 determines an alternative product category that is a substitute product for the product in the product category that the user desires to purchase from any database that can be communicated via the network N, Get information on alternative products. The second judgment unit 56 generates a second preference information list (see FIG. 6) that includes evaluation values of the determined substitute products. The second preference information list is a type of second preference information. The second judgment unit 56 calculates, for example, a high evaluation value for a product that is purchased many times or a product that is purchased frequently. The second judgment unit 56 evaluates, for example, the ratio between the total number of past purchases of all substitute products belonging to the determined substitute product category and the value of the number of past purchases of one specific substitute product. May be used as a value. For example, the second determination unit 56 may use the evaluation value for the substitute product input by the user as the evaluation value of the substitute product. The evaluation value calculation method is not limited to these.

The integrating unit 58 integrates the first preference information list generated by the first determining unit 54 and the second preference information list generated by the second determining unit 56 to generate an integrated information list (see FIG. 7). Specifically, the integrating unit 58 rearranges the products and alternative products included in the first preference information list and the second preference information list in order of score to generate an integrated information list. The integrating unit 58 adds the condition information acquired by the condition information acquiring unit 52 to the generated integrated information list.

The inventory information acquisition unit 60 acquires inventory information for products and substitute products. The inventory information acquisition unit 60 acquires inventory information for products included in the integrated information list at the store where the user purchases the desired product.

The product determination unit 62 determines the products to be introduced to the user. The product determination unit 62 determines the products to be introduced to the user based on the integrated information list generated by the integration unit 58 and the inventory information acquired by the inventory information acquisition unit 60. Details of the product determination unit 62 will be described later.

(store equipment)
A configuration example of the store device according to the embodiment will be described using FIG. 8. FIG. 8 is a block diagram showing a configuration example of a store device according to an embodiment.

As shown in FIG. 8, the store device 14 includes a communication section 70, a storage section 72, and a control section 74. The store device 14 is realized, for example, by a general-purpose server device. The store device 14 is set, for example, to a store where the user plans to purchase products.

The communication unit 70 executes communication between the store device 14 and an external device. The communication unit 70 executes communication between the store device 14 and the product introduction device 12, for example.

The storage unit 72 stores various information. The storage unit 72 stores information such as calculation contents of the control unit 74 and programs. The storage unit 72 includes, for example, at least one of a RAM, a main storage device such as a ROM, and an external storage device such as an HDD. The storage unit 72 stores inventory information 72a and map information 72b.

9 and 10 are diagrams for explaining inventory information according to the embodiment. Inventory information 72a-1 shown in FIG. 9 indicates inventory information regarding products in the product category that the user desires to purchase. Inventory information 72a-2 shown in FIG. 10 indicates inventory information regarding products in the product category that the user desires to purchase. The inventory information 72a-1 includes items such as "product," "inventory," and "product location." The inventory information 72a-2 includes items such as "alternative product," "inventory," and "product location."

"Inventory" indicates information regarding whether or not the corresponding product is in stock. “Inventory” indicates “available” when there is inventory, and indicates “absent” when there is no inventory. "Product location" indicates location information where products are displayed in a store. "Product position" indicates information on the shelf where the product is displayed, if the corresponding product is handled. "Product position" indicates "Not available" if the corresponding product is not available.

In the example shown in FIG. 9, the inventory status of the product "Seasoning A-1" is "None", and the position where the product is displayed is "Shelf A-1". For example, the inventory status of the product "Seasoning A-2" is "Available" and the position where the product is displayed is "Shelf A-2." For example, the inventory status of the product "Seasoning A-3" is "None", indicating that the product is "Not available".

In the example shown in FIG. 10, the inventory status of the product "seasoning B-1" is "available", and the position where the product is displayed is "shelf B-1". For example, the inventory status of the product "Seasoning B-4" is "None", indicating that the product is "Not available".

Map information 72b shows a map within the store. The map information 72b includes at least position information of shelves on which products are displayed.

The control section 74 controls each section of the store device 14. The control unit 74 includes, for example, an information processing device such as a CPU or an MPU, and a storage device such as a RAM or ROM. The control unit 74 may be realized by, for example, an integrated circuit such as an ASIC or an FPGA. The control unit 74 may be realized by a combination of hardware and software.

(Processing content)
The process contents of the product introduction device according to the embodiment will be described with reference to Fig. 11. Fig. 11 is a flowchart showing the process contents of the product introduction device according to the embodiment.

The product information acquisition unit 50 acquires product information (step S10). Specifically, the product information acquisition unit 50 acquires product information regarding a product desired by the user from the terminal device 10 via the communication unit 40 . Then, the process advances to step S12.

The condition information acquisition unit 52 acquires condition information (step S12). Specifically, the condition information acquisition unit 52 acquires, from the terminal device 10, via the communication unit 40, condition information regarding the points that the user considers important when purchasing a desired product. Then, the process advances to step S14.

The first determination unit 54 generates first preference information (step S14). Specifically, the first determination unit 54 determines the product category that the user desires to purchase based on the product information acquired by the product information acquisition unit 50 and the purchase history information stored in the user information storage unit 42c. A first preference information list 80 (see FIG. 5) including evaluation values of products is generated. For example, if the product category that the user wishes to purchase is "salt," the first judgment unit 54 generates a first preference information list 80 that includes a plurality of types of "salt" products from different manufacturers. Then, the process advances to step S16.

The second determination unit 56 generates second preference information (step S16). The second determination unit 56 searches for substitute products for products in the product category that the user desires to purchase, for example, from any database that can be communicated via the network N. For example, if the product category that the user wishes to purchase is "salt," the second determining unit 56 determines that the substitute product for "salt" is "vinegar." The second judgment unit 56 generates a second preference information list 82 (see FIG. 6) that includes evaluation values for the product "vinegar", which is a substitute product for "salt". For example, the second determination unit 56 generates a second preference information list 82 that includes multiple types of "vinegar" from different manufacturers. Then, the process advances to step S18.

The integrating unit 58 integrates the first preference information and the second preference information (step S18). Specifically, the integrating unit 58 integrates the first preference information list 80 generated by the first determining unit 54 and the second preference information list 82 generated by the second determining unit 56 to create an integrated information list 84 ( (see Figure 7). For example, if the product category that the user wishes to purchase is "salt" and the substitute product is "vinegar," the integration unit 58 integrates multiple types of "salt" and "vinegar" from different manufacturers. An information list 84 is generated. Then, the process advances to step S20.

The inventory information acquisition unit 60 acquires inventory information (step S20). Specifically, the inventory information acquisition unit 60 acquires inventory information of the products and substitute products included in the integrated information list 84 and map information of the store where the products or substitute products are planned to be purchased from the store device 14. . Then, the process advances to step S22.

The product determining unit 62 determines recommended products to recommend to the user for purchase (step S22). Specifically, the product determination unit 62 makes recommendations based on the condition information acquired by the condition information acquisition unit 52, the integrated information list 84 generated by the integration unit 58, and the inventory information acquired by the inventory information acquisition unit 60. Decide on the product. The product determination unit 62 generates a recommended product list including at least one recommended product. For example, when the condition information indicates "I want to get it immediately", the product determination unit 62 removes products and substitute products whose inventory information indicates "out of stock" or "not available" and creates a recommended product list. generate. FIG. 12 is a diagram for explaining the recommended product list according to the embodiment.

As shown in FIG. 12, the recommended product list 86 includes items such as "priority", "recommended product", "score", and "product position".

"Recommended products" refer to products that are recommended to the user of the terminal device 10. In the example shown in FIG. 12, the "recommended products" include "Seasoning A-2", "Seasoning B-1", and "Seasoning B-2". The product determination unit 62 may, for example, determine all of the products and alternative products that satisfy the condition information as recommended products. The product determination unit 62 may, for example, determine the top few (for example, three) of the products and alternative products that satisfy the condition information as recommended products. The product determination unit 62 may, for example, determine the products and alternative products that satisfy the condition information and have a predetermined score or higher as recommended products.

The product determining unit 62 transmits the product introduction information to the terminal device 10 via the communication unit 40 (step S24). Specifically, the product determining unit 62 transmits the generated recommended product list 86 and store map information to the terminal device 10 via the communication unit 40 . That is, the product introduction information includes information in which display locations of recommended products are integrated with map information. Then, the process of FIG. 11 ends.

(Processing content of terminal device)
The processing contents of the terminal device according to the embodiment will be explained using FIG. 13. FIG. 13 is a flowchart showing the processing content of the terminal device according to the embodiment.

The input information acquisition unit 30 acquires the input information input to the input unit 20 (step S30). Specifically, the input information acquisition unit 30 acquires input information including product information and condition information input into the input unit 20. Then, the process advances to step S32.

The input information acquisition unit 30 transmits the input information to the product introduction device 12 via the communication unit 26 (step S32). Then, the process proceeds to step S34.

The product introduction information acquisition unit 32 obtains product introduction information from the product introduction device 12 via the communication unit 26 (step S34). Then, the process advances to step S36.

The display control unit 34 controls the display unit 22 to display the product introduction information acquired by the product introduction information acquisition unit 32 on the display unit 22 (step S36). Specifically, the display control unit 34 controls the display unit 22 to present recommended products to the user. FIG. 14 is a diagram for explaining a method for presenting recommended products according to the embodiment.

As shown in FIG. 14, the display control unit 34 controls the display unit 22 to display the store map 200 on the display unit 22. The store map 200 includes current location information 201, recommended product information 202, recommended product information 203, and recommended product information 204.

Current location information 201 indicates the user's current location.

Recommended product information 202, recommended product information 203, and recommended product information 204 are displayed at the position of the recommended product on the store map 200. Recommended product information 202, recommended product information 203, and recommended product information 204 indicate the product position of the recommended product, the recommended product, and the score.

The recommended product information 202 indicates that the recommended product "Seasoning A-2" is displayed on "shelf A-2" and has a score of "70". Recommended product information 203 indicates that recommended product "B-1" is displayed on "shelf B-1" and has a score of "60". Recommended product information 204 indicates that recommended product "B-2" is displayed on "shelf B-2" and has a score of "45".

As shown in FIG. 14, by looking at the store map 200, the user can grasp the current location and the location of the shelf where recommended products are displayed.

As described above, in this embodiment, it is possible to introduce to the user a product that satisfies the points that are important when purchasing the product specified by the user, and alternative products to the product. That is, this embodiment can introduce products that take into account the user's situation and conditions. This embodiment can give the user new awareness by introducing alternative products. Thereby, the user can appropriately understand the situation and products that meet the conditions when purchasing the product, as well as alternative products.

[Modified example]
In this embodiment, the process of introducing a seasoning that a user wishes to purchase and a substitute product for the seasoning has been described as an example, but the present invention is not limited to this. The present invention has no limitations on the types of products introduced to users.

For example, when a user wants to purchase a light bulb, the user enters "light bulb" in the desired purchase product input field 102 on the input screen 100 (see FIG. 3) of the terminal device 10, and "filament" in the important point input field 103. Suppose you enter In this case, the product introduction device 12 may introduce to the user the filament light bulb that the user wishes to purchase, and an LED (Light Emitting Diode) light bulb that emits light like a filament light bulb as an alternative product. . This allows the user to know which filament light bulbs to purchase and which LED light bulbs can be substituted for filament light bulbs. Users can learn that LED bulbs can also be used instead of filament bulbs.

As shown in the modified example, the present invention can introduce appropriate products and alternative products to a user based on the product category the user wishes to purchase and the points the user considers important when purchasing a product, regardless of the type of product.

Each component of each device shown in the drawings is functionally conceptual, and does not necessarily need to be physically configured as shown in the drawings. In other words, the specific form of distributing and integrating each device is not limited to what is shown in the diagram, and all or part of the devices can be functionally or physically distributed or integrated in arbitrary units depending on various loads and usage conditions. Can be integrated and configured. Note that this distribution/integration configuration may be performed dynamically.

Although the embodiments of the present invention have been described above, the present invention is not limited to the contents of these embodiments. The above-mentioned components include those that a person skilled in the art can easily imagine, those that are substantially the same, and those that are within the so-called equivalent range. Furthermore, the above-mentioned components can be combined as appropriate. Furthermore, various omissions, substitutions, or modifications of the components can be made without departing from the spirit of the above-mentioned embodiments.

1 Product introduction system 10 Terminal device 12 Product introduction device 14 Store device 20 Input section 22 Display section 24, 42, 72 Storage section 26, 40, 70 Communication section 28 Control section 30 Input information acquisition section 32 Product introduction information acquisition section 34 Display Control unit 42a First storage unit 42b Second storage unit 42c User information storage unit 50 Product information acquisition unit 52 Condition information acquisition unit 54 First judgment unit 56 Second judgment unit 58 Integration unit 60 Inventory information acquisition unit 62 Product determination unit 72a Inventory information 72b Map information

Claims (5)

a communication department that acquires various information entered by the user from the outside;
a product information acquisition unit that acquires product information of each product belonging to each product category via the communication unit;
a condition information acquisition unit that acquires condition information regarding purchase conditions via the communication unit;
a storage unit that stores purchase history information regarding the purchase history of each product of the user;
A first product including product information of one product belonging to one product category acquired via the communication unit and an evaluation value of the one product calculated based on purchase history information stored in the storage unit. a first judgment unit that generates preference information;
An alternative product category that is an alternative to the one product category is determined via the communication unit, and product information obtained regarding the alternative product that is a product belonging to the determined alternative product category and stored in the storage unit. a second judgment unit that generates second preference information including an evaluation value of the substitute product calculated based on the purchase history;
When information regarding the planned purchase store is input via the communication unit, inventory information of the first product and the alternative product at the planned purchase store is obtained based on the first preference information and the second preference information. Inventory information acquisition department,
a product determining unit that generates product introduction information based on the inventory information acquired by the inventory information acquisition unit and the condition information acquired by the condition information acquisition unit;
A product introduction device equipped with The inventory information includes map information of a store where the substitute product is planned to be purchased,
The product determining unit generates the product introduction information that integrates display locations of the product and the alternative product that meet the conditions indicated by the condition information with the map information.
The product introduction device according to claim 1. A product introduction device according to claim 1 or 2,
A terminal device owned by the user,
The terminal device is
a product introduction information acquisition unit that obtains the product introduction information from the product introduction device;
a display control unit that displays the product introduction information on a display unit;
A product introduction system equipped with The terminal device includes an input information acquisition unit that acquires input information including information regarding a product category that the user desires to purchase and condition information regarding conditions that the user considers important when purchasing the product;
the input information acquisition unit transmits the input information to the product introduction device;
The product introduction system according to claim 3. acquiring various information input by a user from an external source via a communication unit;
acquiring product information of each product belonging to each product category via the communication unit;
acquiring condition information relating to purchase conditions via the communication unit;
storing purchase history information relating to the purchase history of each of the users;
generating first preference information including product information of a product belonging to a product category acquired via the communication unit and an evaluation value of the product calculated based on purchase history information stored in a storage unit;
determining an alternative product category that is an alternative to the one product category via the communication unit, and generating second preference information including product information acquired regarding an alternative product that is a product belonging to the determined alternative product category and an evaluation value of the alternative product calculated based on the purchase history stored in the storage unit;
When information regarding a store from which the customer plans to purchase the product is input via the communication unit, acquiring inventory information of the one product and the substitute product at the store from which the customer plans to purchase the product based on the first preference information and the second preference information;
generating product introduction information based on the acquired inventory information and condition information;
Including, how to present the product.

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