JP2024027626A - Method, program, and server for providing information regarding user behavior history - Google Patents

Abstract

The present invention provides a method, program, and server that can provide information regarding a user's behavior history while avoiding handling personal information. [Solution] The method executed by the information providing server 1 includes the steps of acquiring user behavior information from a user terminal device 5, the behavior information acquired from the user terminal device 5, and the user information related to the behavior information. writing first action history information including identification information (first user ID) into the storage device 2; 1, based on the action history information, providing the organizer server 3 with information regarding the action history including action information of one or more users. Thereby, the exhibitor terminal device 6 can acquire information regarding the behavior history including the user's personal information from the organizer server 3. [Selection diagram] Figure 1

Description

The present invention relates to a method, program, and server for providing information regarding a user's behavior history.

BACKGROUND ART A system is known that automatically collects information on visitors who visit an exhibition booth at an exhibition or the like and creates a database of visitors' visit history (see the following patent document).

Japanese Patent Application Publication No. 2001-243516

The personal information of visitors obtained through the above-mentioned patent document system and the like becomes valuable sales target information for exhibitors at exhibitions. However, in recent years, strict rules have been established for the handling of personal information under the Personal Information Protection Act. Businesses that handle personal information must bear significant costs to manage personal information as stipulated by the rules, and are subject to penalties if personal information is leaked due to poor management. The company must bear the risk of receiving disclosure requests from individuals who wish to have their personal information erased. Therefore, when creating a database of visitors' visit history using the system disclosed in the above-mentioned patent document, there is a problem in that costs and risks associated with handling personal information of visitors must be borne.

The present invention has been made in view of such circumstances, and its purpose is to provide a method, program, and server that can provide information regarding a user's behavior history while avoiding handling of personal information.

A method according to a first aspect of the present invention is a method executed by a server that provides information regarding a user's behavior history, wherein the server can access a storage device, and the storage device includes one or more storage devices. one or more pieces of first action history information regarding the action history of said one user, and one said first action history information includes action information regarding one action performed by said one user, and said one usage history information. and first user identification information that identifies the user as an anonymous individual, and the server acquires the first user identification information from a user-side device into which information corresponding to the user's actions is input. a step of the server acquiring the behavior information from the user device; and when the server acquires the behavior information from the user device, the acquired behavior information and the behavior. writing the first action history information including the first user identification information of the user related to the information into the storage device; , information regarding the behavior history including the behavior information of the one or more users is sent to the information requesting device based on the one or more first behavior history information stored in the storage device. A method comprising the steps of providing.

Preferably, the first user identification information of each of the users is associated with the user's personal information, and the method includes: the server is a personal information holder operated by the personal information holder; a step of acquiring from a side device one or more of the first user identification information associated with the personal information of one or more of the users; a step of generating, based on the first user identification information, second user identification information that includes the first user identification information and is information readable by the user device; providing the second user identification information to the personal information holder side device, and the step of acquiring the first user identification information from the user side device includes the step of obtaining the first user identification information from the user side device, The method includes acquiring the first user identification information included in the second user identification information.

Preferably, in the method, the server transmits the personal information and the first user identification information of the one or more users to the personal information holder side device that is the information requesting device. and the server stores the one or more first action history information including the first user identification information of the one or more users acquired from the personal information holder side device. a step of reading the personal information and the first user identification information of the one or more users acquired from the personal information holder side device by the server, and the one or more of the first user identification information read from the storage device; the step of generating one or more second behavior history information each including personal information of one of the users and the behavior information, based on the first behavior history information; The step of providing history-related information to the information requesting device includes providing the generated one or more pieces of second action history information to the personal information holder device.

Preferably, the behavior information includes first target identification information that identifies a target of the user's behavior, and the step of reading the one or more pieces of first behavior history information from the storage device includes identifying the first target identification information for the specific target. When information regarding the history of actions performed by a user is requested by the information request source device, the first object identification information regarding the specific object is included, and one or more pieces of information obtained from the personal information holder device are included. reading one or more pieces of first action history information including the first user identification information of the user from the storage device.

Preferably, the step of generating the second user identification information includes information on an optical code readable by the user device based on the first user identification information acquired from the personal information holder device. as the second user identification information.

Preferably, the step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user side device to access the server. include.

Preferably, the behavior information includes first target identification information for identifying a target of the user's behavior, and the storage device stores the first target identification information for the registered target, and the method When the server receives a request for new registration of the target from the registration requesting device, the server generates new first target identification information that is not stored in the storage device, and generates new first target identification information that is not stored in the storage device. The method includes a step of writing information into the storage device as the registered first object identification information.

Preferably, in the method, the server generates, based on the registered first object identification information, second object identification information that includes the first object identification information and is information readable by the user device. and a step in which the server provides the generated second target identification information to the registration requesting device, and the step of acquiring the behavior information from the user device includes The method includes acquiring the behavior information including the first object identification information included in the second object identification information read by the user's side device.

Preferably, the step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user side device to access the server. In the method, when the server receives a request from the registration requesting device to register content for the user related to one of the objects, the first object identification information of the one object; a step of storing the content in the storage device in association with the content acquired from the registration request source device; , when the content for one of the objects is requested, the content associated with the first object identification information of the one object is read from the storage device and provided to the user device. have

Preferably, in the method, when the server stores the content in the storage device in response to a request from the registration request source device, the server stores the content in the storage device based on the first object identification information related to the stored content. a step of generating second target identification information that includes one target identification information and is readable information on the user side device; and the server provides the generated second target identification information to the registration requesting device. and the step of acquiring the behavior information from the user device includes the step of acquiring the behavior information from the user device that includes the first object identification information included in the second object identification information read by the user device. Including obtaining information.

A program according to a second aspect of the present invention is a program including instructions executable by a server that provides information regarding a user's action history, the program causing the server to execute the method according to the first aspect. Contains instructions.

A server according to a third aspect of the present invention is a server that provides information regarding a user's behavior history, and includes a processing unit and a storage unit that stores a program including instructions executable by the processing unit. and the program includes the instructions for performing the method according to the first aspect.

A server according to a fourth aspect of the present invention includes means for performing the method according to the first aspect.

According to the present invention, it is possible to provide a method, program, and server that can provide information regarding a user's behavior history while avoiding handling of personal information.

FIG. 1 is a diagram showing an example of the configuration of a system according to this embodiment. FIGS. 2A, 2B, and 2C are diagrams for explaining information included in first action history information, action target information, and content information, respectively. FIGS. 3A and 3B are diagrams for explaining information included in user information and exhibitor information, respectively. FIG. 4 is a diagram for explaining an overview of the operation of the system according to this embodiment. FIG. 5 is a flowchart for explaining an example of processing in the system according to this embodiment. FIG. 6 is a flowchart for explaining an example of processing in the system according to this embodiment. FIG. 7 is a flowchart for explaining an example of processing in the system according to this embodiment.

FIG. 1 is a diagram showing an example of the configuration of a system according to this embodiment. The system shown in the example of FIG. 1 includes an information providing server 1, an organizer server 3, a user terminal device 5, and an exhibitor terminal device 6 that can communicate with each other via a communication network 9 such as the Internet.
The user terminal device 5 is an example of a user-side device of the present invention.
The organizer server 3 is an example of the personal information holder side device and the information request source device of the present invention.
The exhibitor terminal device 6 is an example of a registration request source device of the present invention.

The system shown in FIG. 1 collects the behavior history of users (exhibition visitors, etc.) who participate in an event such as an exhibition, and performs processing to provide exhibitors with information regarding the behavior history. In addition, when a user performs a predetermined action (such as reading an optical code posted with a product at an exhibition booth), this system provides the user with content related to the target of the action (such as the exhibited product). Perform the processing provided.

[Information providing server 1]
The information providing server 1 performs processing for acquiring and recording information regarding the user's behavior history from the user terminal device 5, processing for providing information regarding the user's behavior history to the organizer server 3, and processing related to exhibited products, etc. It performs processes such as providing content to the user terminal device 5. For example, the information providing server 1 is configured to include one or more computers connected to a communication network 9. The information providing server 1 shown in the example of FIG. 1 includes a communication section 11, a storage section 12, and a processing section 13.

The communication unit 11 communicates with other devices (organizer server 3, user terminal device 5, exhibitor terminal device 6, etc.) via the communication network 9. The communication unit 11 includes a device (such as a network interface card) that performs communication in accordance with a predetermined communication standard, such as Ethernet (registered trademark) or wireless LAN.

The storage unit 12 stores one or more programs 121 including instructions executable by the processing unit 13, data temporarily stored during the process of processing by the processing unit 13, data used in processing of the processing unit 13, and processing. Data etc. obtained as a result of the processing of the unit 13 are stored. The storage unit 12 may include, for example, a main storage device (RAM, ROM, etc.) and an auxiliary storage device (flash memory, SSD, hard disk, memory card, optical disk, etc.). The storage unit 12 may be composed of one storage device or may be composed of a plurality of storage devices. When the storage unit 12 is composed of a plurality of storage devices, each storage device is connected to the processing unit 13 via a computer bus or any other communication means.

The processing unit 13 centrally controls the overall operation of the information providing server 1 and executes predetermined information processing. The processing unit 13 includes, for example, one or more processors (CPU (central processing unit), MPU (micro-processing unit), DSP ( digital signal processor, etc.). The processing unit 13 operates as a computer by having one or more processors execute instructions of one or more programs 121 stored in the storage unit 12.

The processing unit 13 may include one or more dedicated hardware (ASIC (application specific integrated circuit), FPGA (field-programmable gate array), etc.) configured to implement a specific function. In this case, the processing unit 13 may execute all of the processes described in this embodiment on a computer, or may execute at least some of the processes on dedicated hardware.

The program 121 may be recorded on, for example, a computer-readable recording medium (an optical disk, a memory card, a USB memory, or other non-transitory tangible medium). The processing unit 13 reads at least a part of one or more programs 121 recorded on such a recording medium using a recording medium reading device (such as an optical disk device) or an interface device (USB interface) (not shown), and stores the program in the storage unit 12. You may also write in . Alternatively, the processing unit 13 may download at least a portion of one or more programs 121 from another device connected to the communication network 9 using the communication unit 11 and write it into the storage unit 12 . The program 121 includes instructions that cause the processing unit 13 to execute at least part of the processing according to this embodiment, which will be described later.

The storage device 2 stores various information used in the processing of the information providing server 1. The information providing server 1 and the storage device 2 can communicate via any communication path (LAN, private line network, Internet, etc.). For example, the storage device 2 may be included in one or more file servers or one or more database servers that accept access from multiple devices, or it may be one or more dedicated storage devices that can only be accessed by the information providing server 1. But that's fine. In the example of FIG. 1, the storage device 2 stores an action history database 21, an action target database 22, and a content database 23. The storage device 2 also stores a plurality of contents 24 for users. In the following description, the database may be abbreviated as "DB".

The behavior history DB 21 includes a plurality of pieces of first behavior history information regarding the user's behavior history. One piece of first action history information includes action information and first user identification information (sometimes abbreviated as "first user ID"), as shown in FIG. 2A, for example.
Behavior information is information regarding one behavior performed by one user. A user's behavior means, for example, that a user transmits an optical code (second object identification information), which will be described later, that is posted together with a specific object (exhibited product, service, etc.) at a specific exhibition booth to the user's terminal device. It is read by the camera of No. 5. In the example of FIG. 2A, the behavior information includes the date and time when the user performed the behavior, and first target identification information ("first target ID") that identifies the target of the user's behavior (exhibited product, service, etc.). ).
The first user ID is information that identifies one user who performed the action indicated by the action information as an anonymous individual, and does not include personal information. One first user ID is associated with one user's personal information in the user DB 41 of the storage device 4 accessed by the organizer server 3, as described later.

The action target DB 22 includes a plurality of action target information regarding the user's action targets (exhibited products, services, etc.). One piece of action target information includes, for example, as shown in FIG. 2B, a first target ID, a target name, and exhibitor registration information.
Exhibitor registration information is information registered about exhibitors related to the object of user actions (exhibited products, services, etc.), such as information about the exhibitor's name, exhibitor's industry, and exhibition booth area. Including.
The target name is, for example, a product name or a service name.

The content DB 23 includes a plurality of pieces of content information regarding content for users prepared by exhibitors. One piece of content information includes, for example, a content ID, a content name, a first target ID, and a content storage address, as shown in FIG. 2C.
The content ID is identification information assigned to each content.
The content storage location is information regarding the location where the content 24 is stored in the storage device 2, and includes, for example, the directory and file name where the content 24 is stored.

Content 24 is content for users prepared by the exhibitor according to the user's action target (exhibited products, services, etc.), such as document files, image files, video files, URLs for content, etc. including.

[Organizer server 3]
The organizer server 3 is a device operated by the organizer of an event such as an exhibition. The organizer holds each user's personal information. The organizer server 3 performs, for example, a process of acquiring and recording information about users (personal information, etc.) from a user terminal device 5, etc., and a process of acquiring and recording information about exhibitors from an exhibitor terminal device 6, etc. , a process of acquiring second behavior history information (information that combines behavior history and personal information), which will be described later, from the information providing server 1 and providing it to the exhibitor terminal device 6; the number of users visiting each exhibition booth, the number of users visiting each exhibition booth, etc.) is acquired from the information providing server 1 and displayed. For example, the organizer server 3 includes a processing section, a storage section, and a communication section similar to the communication section 11, storage section 12, and processing section 13 of the information providing server 1, as well as an input section ( It is equipped with an input device (such as a touch panel, mouse, keyboard, etc.), a display unit that displays information (a display device such as a liquid crystal display), etc.

The storage device 4 stores various information used in the processing of the organizer server 3. The organizer server 3 and the storage device 4 can communicate via any communication path (LAN, dedicated line network, Internet, etc.). For example, the storage device 4 may be included in one or more file servers or one or more database servers that accept access from multiple devices, or it may be one or more dedicated storage devices that can only be accessed by the organizer server 3. But that's fine. In the example of FIG. 1, the storage device 4 stores a user DB 41 and an exhibitor DB 42.

The user DB 41 stores a plurality of pieces of user information regarding users who have visited or been invited to the event. One piece of user information includes, for example, a first user ID related to one user and personal information of the one user, as shown in FIG. 3A.
Personal information includes, for example, name, contact information (email address, telephone number, etc.), and workplace information (company name, department name, job title, etc.).

The exhibitor DB 42 stores a plurality of exhibitor information regarding exhibitors of the event. One exhibitor information includes, for example, an exhibitor ID related to one exhibitor and exhibitor registration information, as shown in FIG. 3B.
The exhibitor ID is identification information assigned to each exhibitor.
Exhibitor registration information includes information registered about the exhibitor indicated by the exhibitor ID (exhibitor's name, exhibitor's industry, information regarding exhibition booth area, name of person in charge, contact information of person in charge, etc.) .

[User terminal device 5]
The user terminal device 5 is a device equipped with an information communication function, such as a personal computer, a tablet, or a smartphone, and is operated by a user. The user terminal device 5 includes a processing section, a storage section, and a communication section similar to the communication section 11, storage section 12, and processing section 13 of the information providing server 1, as well as an input section (for inputting user instructions to the processing section). It is equipped with an input device (such as a touch panel, mouse, keyboard, etc.), a display unit that displays information (a display device such as a liquid crystal display), etc. The user terminal device 5 also includes a camera that can read optical codes such as QR codes (registered trademarks) and barcodes.

[Exhibitor terminal device 6]
The exhibitor terminal device 6 is a device equipped with an information communication function, such as a personal computer, a tablet, or a smartphone, and is operated by the exhibitor. The exhibitor terminal device 6 includes a processing section, a storage section, and a communication section similar to the communication section 11, storage section 12, and processing section 13 of the information providing server 1, as well as an input section (for inputting user instructions to the processing section). It is equipped with an input device (such as a touch panel, mouse, keyboard, etc.), a display unit that displays information (a display device such as a liquid crystal display), etc.

Here, the operation of the system shown in FIG. 1 having the above-described configuration will be explained. FIG. 4 is a diagram for explaining an overview of the operation of the system shown in FIG. 1.

As shown in FIG. 4, the organizer prepares admission passes 71 to be distributed to each visitor. An optical code C1 such as a QR code (registered trademark) containing the first user ID of the user is printed on each admission pass 71. The information providing server 1 generates information regarding this optical code C1 (information for forming the optical code C1). That is, based on the first user ID provided by the organizer server 3, the information providing server 1 generates a second user identification, which is information that includes the first user ID and is readable by the user terminal device 5. information (sometimes abbreviated as "second user ID") is generated. The information providing server 1 generates information regarding the optical code C1 as the second user ID, as shown in FIG. 4, for example. In addition to the first user ID, the optical code C1 includes information (such as a URL) regarding an address on the communication network 9 for accessing the information providing server 1. The organizer prints the optical code C1 on the admission pass 71 using the information regarding the optical code C1 (second user ID) acquired from the information providing server 1.

On the other hand, the exhibitor registers contents (document files, image files, video files, etc.) related to the products and services to be exhibited in the information providing server 1 using the exhibitor terminal device 6. When the information providing server 1 registers new content in response to a request from the exhibitor terminal device 6, the information providing server 1 sends second target identification information that includes identification information (first target ID) of a product or service related to the content. generate. In other words, when the information providing server 1 stores content in the storage device 2 in response to a request from the exhibitor terminal device 6, the information providing server 1 includes the first target ID related to the stored content and the user. Second object identification information (sometimes abbreviated as "second object ID"), which is information readable by the terminal device 5, is generated. The information providing server 1 generates information regarding an optical code C2 such as a QR code (registered trademark) (information for forming the optical code C2) as the second object ID, as shown in FIG. 4, for example. The exhibitor uses the information regarding the optical code C2 acquired from the information providing server 1 to print the optical code C2 on a panel 72 or the like displayed at the exhibition location.

While the exhibition is being held, the exhibitor shall provide information regarding the number of users visiting the exhibition booth (number of users visiting, number of users reading the optical code C2 of each product, etc.) to the exhibitor. The terminal device 6 obtains and views the information from the information providing server 1 at any time. This allows the exhibitor to grasp the visitor status of users at each exhibition location of the exhibition booth in real time.

After the exhibition, the exhibitor uses the exhibitor terminal device 6 to request the organizer server 3 for personal information of users who visited the exhibition booth and performed a predetermined action (reading the optical code C2 of each product). . The organizer server 3 that received this request requests the information providing server 1 for second action history information (information that combines action history and personal information) regarding the requesting exhibitor, and the information providing server 1 that responded to the request The exhibitor terminal device 6 is provided with the second action history information acquired from the exhibitor terminal device 6.

The user reads the optical code C1 printed on the admission pass 71 with the camera of the user terminal device 5. Thereby, the user terminal device 5 accesses the information providing server 1 based on the address (URL, etc.) on the communication network 9 included in the optical code C1. The information providing server 1 acquires the first user ID included in the optical code C1 read by the user terminal device 5. The user also uses the camera of the user terminal device 5 to read the optical code C2 on the panel 72 posted at the exhibition location of the exhibition booth he/she visits. For example, the user terminal device 5 reads the optical code C2 using a function of a web application provided by the information providing server 1. The information providing server 1 acquires the behavior information (FIG. 2A) included in the optical code C2 read by the user terminal device 5. When the information providing server 1 acquires behavior information from the user terminal device 5, the information providing server 1 provides first behavior history information (FIG. 2A) that includes the acquired behavior information and the first user ID of the user related to the behavior information. ) is written to the storage device 2.

Furthermore, the user can view the information on the behavior history (history of reading the optical code C2 posted on the panel 72 etc. at the exhibition location) provided by the information providing server 1 on the exhibitor terminal device 6, and view this behavior history. Contents 24 related to a desired object (product, service, etc.) are selected from among them. The exhibitor terminal device 6 requests the information providing server 1 for content 24 related to the object selected by the user. In response to this request, the information providing server 1 reads the content 24 associated with the identification information (first target ID) of the target selected by the user from the storage device 2 and sends it to the user terminal device 5 that is the request source. provide. Alternatively, if a destination e-mail address is specified by the user terminal device 5, the information providing server 1 transfers the content 24 read from the storage device 2 to the specified e-mail address.

FIG. 5 is a flowchart for explaining an example of processing in the system shown in FIG. An example of processing for providing information (second target ID) regarding the exhibitor terminal device 6 will be shown.

The exhibitor terminal device 6 accesses the organizer server 3 and performs a process of applying as an exhibitor to an event such as an exhibition (ST100). In this application process, the organizer server 3 generates exhibitor information (FIG. 3B) including the exhibitor registration information (exhibitor name, etc.) input from the exhibitor terminal device 6 and the exhibitor ID, and stores it in the storage device 4. is registered in the exhibitor DB 42 (ST105).

Further, the user terminal device 5 accesses the organizer server 3 and performs application processing for attending an event such as an exhibition (ST110). In this application process, the organizer server 3 generates user information including personal information (name, e-mail address, etc.) input from the user terminal device 5 and the first user ID, and uses the storage device 4. user DB 41 (ST115). Note that at least part of the user information registered in the user DB 41 may be information on users who are invited based on an arbitrary list of personal information.

The organizer server 3 accesses the information providing server 1 and requests the information providing server 1 for the optical code C1 to be printed on the admission pass 71 (ST120). At this time, the organizer server 3 provides the information providing server 1 with a first user ID that identifies the user as an anonymous individual. When the information providing server 1 acquires one or more first user IDs from the organizer server 3 (ST125), the information providing server 1 includes the first user ID and the user terminal device based on the acquired first user ID. 5, a second user ID, which is readable information, is generated (ST130). That is, the information providing server 1 generates information regarding the optical code C1 (information for forming the optical code C1) as the second user ID. At this time, the information providing server 1 stores the second user ID (related to the optical code C1) so as to include information (URL, etc.) regarding the address on the communication network 9 for the user terminal device 5 to access the information providing server 1. information).

The information providing server 1 provides the generated second user ID (information regarding the optical code C1) to the organizer server 3 (ST135). The organizer server 3 acquires the second user ID (information regarding the optical code C1) provided from the information providing server 1 (ST140). When the information providing server 1 acquires a plurality of first user IDs in step ST125, it generates a second user ID for each of the acquired first user IDs and provides it to the organizer server 3 (ST130, ST135).

In this way, the information providing server 1 uses the second user ID, which includes the first user ID and is readable by the user terminal device 5, based on the first user ID associated with the personal information in the organizer server 3. A person ID (optical code C1) is generated and provided to the organizer server 3. The organizer, who is the holder of personal information, can determine the correct first user ID of each user based on the personal information of each user, so it is possible to identify the correct second user ID of each user. It is also possible to determine the ID, and it is possible to make each user's user terminal device 5 read the correct second user ID (optical code C1). That is, the second user ID (optical code C1) provided to the organizer who is the holder of the personal information can be read by the user terminal device 5 of the correct user. Thereby, the information providing server 1 can correctly determine the user who operates the user terminal device 5 based on the first user ID included in the second user ID read by the user terminal device 5. becomes possible. Therefore, it becomes possible to collect and provide correct information regarding the user's behavior history while avoiding handling of personal information.

The exhibitor terminal device 6 accesses the information providing server 1 and requests registration of products and services to be exhibited at an event such as an exhibition (ST145). Upon receiving this request, the information providing server 1 generates a new first object ID that is not registered in the action object DB 22 of the storage device 2, and also generates information (exhibitor registration information) to be included in the action object information (FIG. 2B). , object name, etc.) from the exhibitor terminal device 6. Then, the information providing server 1 generates new action target information (FIG. 2B) containing this information and registers it in the action target DB 22 (ST150). Thereby, the generated first target ID is stored in the storage device 2 as a registered first target ID.

The exhibitor terminal device 6 accesses the information providing server 1 and requests registration of content 24 related to the products and services to be exhibited (ST155). Upon receiving this request, the information providing server 1 associates the first object ID regarding the content 24 for which registration was requested with the content 24 acquired from the exhibitor terminal device 6 and stores it in the storage device 2 (ST160). That is, the information providing server 1 generates content information (FIG. 2C) regarding the content 24 for which registration is requested and registers it in the content DB 23, and stores the content 24 in the content storage location specified by the content information. For example, the information providing server 1 arbitrarily generates a content ID and a content storage location in the content information (FIG. 2C), and inputs a content name from the exhibitor terminal device 6.

When the information providing server 1 stores the content 24 in the storage device 2 in response to a request from the exhibitor terminal device 6, the information providing server 1 includes and uses the first target ID based on the first target ID related to the stored content 24. A second object ID, which is information readable by the user terminal device 5, is generated (ST165). That is, the information providing server 1 generates information regarding the optical code C2 (information for forming the optical code C2) as the second object ID. The information providing server 1 provides the generated second object ID (information regarding the optical code C2) to the exhibitor terminal device 6 (ST170). The exhibitor terminal device 6 acquires the second object ID (information regarding the optical code C2) provided from the information providing server 1 (ST175).

In this way, in the information providing server 1, when the content 24 is stored in the storage device 2 in response to a request from the exhibitor terminal device 6, the content 24 is stored in the storage device 2 in response to a request from the exhibitor terminal device 6. 2 object IDs are generated. As a result, compared to the case where second object IDs are generated for all objects (products, services, etc.) registered in the action object information (FIG. 2B) of the action object DB 22, it is possible to reduce the processing burden and to store the information. The storage area of the device 2 can be saved.

FIG. 6 is a flowchart for explaining an example of processing in the system shown in FIG. An example of the process of providing content is shown below.

The user terminal device 5 reads the optical code C1 (second user ID) printed on the admission pass 71, and acquires address information (URL, etc.) included in the optical code C1 (ST200). The user terminal device 5 accesses the information providing server 1 based on the information of this address (ST205). The information providing server 1 that has received this access acquires the first user ID included in the optical code C1 (second user ID) read by the user terminal device 5 (ST210).

In addition, the user terminal device 5 reads the optical code C2 (second object ID) posted together with products and services in the exhibition area of the exhibition booth (ST215), and uses the read optical code C2 (second object ID) as information. Send to providing server 1. The information providing server 1, which has received the optical code C2 (second target ID) from the user terminal device 5, uses the first target ID included in the second target ID and the optical code C2 (second target ID) in the user terminal device 5. The action information (FIG. 2A) including the action date and time when the object ID) was read is acquired (ST225).

The information providing server 1 generates a first behavior history including the behavior information acquired in step ST225 and the first user ID of the user related to the acquired behavior information (the first user ID acquired in step ST210). Information (FIG. 2A) is generated and registered in the action history DB 21 of the storage device 2 (ST230).

The user terminal device 5 accesses the information providing server 1 and requests display of the user's action history (ST235). Upon receiving this request, the information providing server 1 searches the behavior history DB 21 for first behavior history information regarding the requesting user, and generates a screen containing the first behavior history information found by the search (ST240). The user terminal device 5 displays the action history screen generated by the information providing server 1 (ST245).

The action history screen displays the history of reading the optical code C2 (second object ID), and the objects (products, services, etc.) that have been read have respective obtainable contents 24. It is prepared. The user then inputs an instruction to select the product or service for which he/she desires to obtain the content 24 on the action history screen. The user terminal device 5 requests the information providing server 1 for content 24 related to the product or service selected by the user (ST250).

The information providing server 1, which is requested to provide content 24 related to one object (product, service, etc.), reads out the content 24 associated with the first object ID of the one object from the storage device 2. That is, the information providing server 1 reads from the storage device 2 the content 24 stored in the content storage location registered in the content information (FIG. 2C) that includes the first target ID of the one target. The information providing server 1 provides the content 24 read from the storage device 2 to the user terminal device 5 (ST255). The user terminal device 5 acquires the content 24 provided from the information providing server 1 (ST260).

FIG. 7 is a flowchart for explaining an example of processing in the system shown in FIG. 1, and shows an example of processing for generating second action history information that combines action history with personal information.

After the end of an event such as an exhibition, the exhibitor terminal device 6 requests the organizer server 3 for second behavior history information that is a combination of the behavior history and personal information (ST300). Upon receiving this request, the organizer server 3 reads the user information (FIG. 3A) of the users who attended the event from the user DB 41 of the storage device 4 (ST305). For example, the organizer server 3 acquires some or all of the personal information and the first user ID in the user information of the user who has visited the event. The organizer server 3 provides the information providing server 1 with the first user ID and personal information (part or all) of one or more users who attended the event (ST310). The information providing server 1 acquires the first user ID and personal information of one or more users provided from the organizer server 3 (ST315).

The information providing server 1 reads one or more first action history information (FIG. 2A) including the first user ID of the one or more users acquired in step ST315 from the action history DB 21 of the storage device 2 (ST320). ).

The information providing server 1 stores the first action history information and personal information of one or more users acquired from the organizer server 3 in step ST315, and the one or more first action history information read from the action history DB 21 of the storage device 4 in step ST320. Based on the action history information, one or more pieces of second action history information each containing personal information and action information of one user are generated (ST325). The second action history information is, for example, information that is a combination of the first action history information shown in FIG. 2A and part or all of the personal information of the user information shown in FIG. 3A.

The information providing server 1 provides the generated one or more pieces of second action history information to the organizer server 3 (ST330). The organizer server 3 acquires one or more pieces of second action history information provided from the information providing server 1, and provides this to the exhibitor terminal device 6 (ST335, ST340). The exhibitor terminal device 6 acquires one or more pieces of second action history information provided from the organizer server 3 (ST345).

In this way, when the information providing server 1 generates the second action history information that includes personal information, the personal information provided from the organizer server 3 is always used. It will never be saved. Therefore, it is possible to generate second action history information that includes personal information while avoiding storing personal information.

Further, according to the process shown in FIG. 7, personal information held by the organizer is not provided directly to the exhibitor terminal device 6. As a result, in cases where an exhibitor does not know the users who visited their exhibition booth, this exhibitor can It is possible to generate second action history information only for users who visited the exhibition booth. Therefore, the risk of leakage of personal information due to unnecessary personal information being provided to exhibitors can be reduced.

Note that the second behavior history information generated in the process shown in FIG. 7 may be behavior history for all objects (products, services, etc.) or may be behavior history for a specific object. In the latter case, when requesting the second action history information from the organizer server 3 in step ST300, the exhibitor terminal device 6 specifies one or more first object IDs indicating this specific object. When providing the first user ID and personal information of one or more users to the information providing server 1 in step ST310, the organizer server 3 provides one or more first target IDs (specific target IDs) specified in step ST300. (first target ID) is specified in the same manner. When reading the first action history information from the storage device 4 in step ST320, the information providing server 1 includes the specified one or more first object IDs (the first object ID of the specific object) and reads the information in step ST315. The first action history information including the first user ID of the one or more users acquired in is read out. This makes it possible to analyze the behavior history of a specific target together with personal information, making it easier to obtain useful knowledge about behavior characteristics according to user attributes.

As described above, according to the present embodiment, the first behavior history information including the first user ID that identifies the user as an anonymous individual and behavior information is recorded in the behavior history DB 21. When information regarding the user's behavior history is requested from the organizer server 3, each user's behavior including the behavior information of the first behavior history information is determined based on the first behavior history information recorded in the behavior history DB 21. Information regarding the history is generated and provided to the organizer server 3. This makes it possible to provide information regarding the user's behavior history while avoiding handling personal information.

Note that the present invention is not limited only to the embodiments described above, but includes various variations.

For example, the optical codes (C1, C2) illustrated in the embodiments described above may be at least partially encrypted. This can reduce the risk of forgery of identification information (such as fraudulent user impersonation).

In the embodiment described above, an example is given in which the second user ID and the second target ID are each information regarding the optical code, but the present invention is not limited to this example. In another embodiment of the present invention, at least one of the second user ID and the second target ID is a relatively short-range wireless communication such as NFC (near field communication) or BLE (bluetooth low energy) (registered trademark). It may also be identification information transmitted by communication technology. In yet another embodiment of the present invention, at least one of the second user ID and the second target ID may be a character string, symbol, or the like that can be read by any image recognition technology.

In the examples of FIGS. 2A and 3A, the user identification information (first user ID) included in the first action history information of the action history DB 21 is the user identification information included in the user information of the user DB 41. (first user ID), but the present invention is not limited to this example. In another embodiment of the present invention, the identification information of the user included in the user information of the user DB 41 is added with arbitrary information, and the identification information of the user included in the first behavior history information of the behavior history DB 21 is added. It may also be used as identification information (first user ID).

When the information providing server 1 provides first action history information recorded in the action history DB 21 of the storage device 2, or when providing second action history information that is a combination of the first action history information and personal information, It may be output as a file in various file formats (CSV, JSON, XML, etc.).

The information providing server 1 may include an API (application programming interface) for providing the latest first action history information recorded in the action history DB 21 of the storage device 2 to the organizer server 3 or the like at any time.

DESCRIPTION OF SYMBOLS 1... Information provision server, 11... Communication department, 12... Storage part, 121... Program, 13... Processing part, 2... Storage device, 21... Action history DB, 22... Action target DB, 23... Content DB, 24... Content , 3...Organizer server, 4...Storage device, 41...User DB, 42...Exhibitor DB, 5...User terminal device, 6...Exhibitor terminal device, 71...Admission pass, 72...Panel, 9...Communication Network, C1, C2...optical code

A method performed by a server for providing information regarding a user's behavior history without storing the user's personal information , the server having access to a storage device, the storage device including one or more storage devices. One or more pieces of first action history information regarding the action history of the user are stored, and one of the first action history information includes action information regarding one action performed by one of the users, and one or more pieces of first action history information about one action performed by one of the users and first user identification information that identifies the user as an anonymous individual, and in a personal information holder side device operated by the personal information holder, the first user identification information of each user is identified as the personal information. and the server acquires one or more of the first user identification information associated with the personal information of the one or more users from the personal information holder side device; The server is optically readable information on a user device into which information corresponding to the user's behavior is input based on the first user identification information acquired from the personal information holder device. and generating second user identification information that is information including the first user identification information, and the server provides the generated second user identification information to the personal information holder side device. a step of the server acquiring, from the user device , the first user identification information included in the second user identification information optically read by the user device ; a step in which the server acquires the behavior information from the user device; and when the server acquires the behavior information from the user device, the acquired behavior information and the behavior information are related to the behavior information. writing the first behavior history information including the first user identification information of the user into the storage device; and the server receiving a request for information regarding the behavior history of the user from the information requesting device. If so, the step of providing the information request source device with information regarding the behavior history including the behavior information of the one or more users based on the one or more pieces of the first behavior history information stored in the storage device. This is a method having the following.

The information providing server 1 may include an API (application programming interface) for providing the latest first action history information recorded in the action history DB 21 of the storage device 2 to the organizer server 3 or the like at any time.
Hereinafter, the invention described in the original claims of this application will be additionally described.
[Additional note 1]
A method executed by a server that provides information regarding a user's behavior history, the method comprising:
The server can access a storage device,
The storage device stores one or more first action history information regarding the action history of the one or more users,
The first action history information is:
Behavioral information regarding one action performed by one said user;
and first user identification information that identifies the one user as an anonymous individual;
a step in which the server acquires the first user identification information from a user-side device into which information corresponding to the user's behavior is input;
a step in which the server acquires the behavior information from the user device;
When the server acquires the behavior information from the user-side device, the first behavior includes the acquired behavior information and the first user identification information of the user related to the behavior information. writing history information into the storage device;
When the server receives a request for information regarding the behavior history of the user from the information request source device, the server determines the behavior history of the one or more users based on the one or more pieces of first behavior history information stored in the storage device. providing information regarding the behavior history including the behavior information to the information requesting device;
How to have.
[Additional note 2]
The first user identification information of each user is associated with the user's personal information,
a step in which the server acquires one or more pieces of first user identification information associated with the personal information of the one or more users from a personal information holder side device operated by the personal information holder; ,
Based on the first user identification information acquired from the personal information holder device, the server performs second use, which is information that includes the first user identification information and is readable by the user device. a step of generating person identification information;
the server providing the generated second user identification information to the personal information holder side device;
The step of acquiring the first user identification information from the user device includes acquiring the first user identification information included in the second user identification information read by the user device. ,
The method described in Appendix 1.
[Additional note 3]
a step in which the server acquires the personal information and the first user identification information of the one or more users from the personal information holder device that is the information requesting device;
a step in which the server reads from the storage device one or more of the first action history information including the first user identification information of the one or more users acquired from the personal information holder side device;
The server includes the personal information and the first user identification information of the one or more users acquired from the personal information holder side device, and the one or more first action history information read from the storage device. a step of generating one or more second behavior history information each including personal information of one of the users and the behavior information based on the above,
The step of providing information regarding the user's action history to the information request source device includes providing the generated one or more pieces of second action history information to the personal information holder side device.
The method described in Appendix 2.
[Additional note 4]
The behavior information includes first target identification information that identifies the target of the user's behavior,
The step of reading one or more of the first action history information from the storage device includes, when information regarding the history of actions performed by the user regarding the specific object is requested from the information requesting device, the first action history information is read from the storage device. one or more of the first action history information including the first target identification information related to the personal information holder and the first user identification information of the one or more users acquired from the personal information holder side device. reading from the storage device;
The method described in Appendix 3.
[Additional note 5]
The step of generating second user identification information includes generating information on an optical code readable by the user device based on the first user identification information acquired from the personal information holder device. 2. Including generating as user identification information.
The method described in Appendix 2.
[Additional note 6]
The step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user device to access the server.
The method described in Appendix 2.
[Additional note 7]
The behavior information includes first target identification information that identifies the target of the user's behavior,
The storage device stores the first object identification information about the registered object,
When the server receives a request for new registration of the target from the registration requesting device, the server generates new first target identification information that is not stored in the storage device, and uses the generated first target identification information. writing into the storage device as the registered first object identification information;
The method described in Appendix 2.
[Additional note 8]
a step in which the server generates second target identification information that includes the first target identification information and is readable information on the user device based on the registered first target identification information;
the server providing the generated second target identification information to the registration requesting device;
The step of acquiring the behavior information from the user device includes acquiring the behavior information including the first object identification information included in the second object identification information read by the user device. ,
The method described in Appendix 7.
[Additional note 9]
The step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user side device to access the server,
When the server receives a request from the registration requesting device to register content for the user related to one of the objects, the server receives the first object identification information of the one object and the registration requesting device from the registration requesting device. storing the acquired content in the storage device in association with the content;
When the server receives a request for the content for one of the objects from the user-side device accessed based on the information regarding the address of the second user identification information, the server requests the content for one of the objects. reading the content associated with the target identification information from the storage device and providing it to the user device;
The method described in Appendix 7.
[Additional note 10]
When the server stores the content in the storage device in response to a request from the registration request source device, the server includes the first target identification information based on the first target identification information related to the stored content, and generating second target identification information that is readable information on the user side device;
the server providing the generated second target identification information to the registration requesting device;
The step of acquiring the behavior information from the user device includes acquiring the behavior information including the first object identification information included in the second object identification information read by the user device. ,
The method described in Appendix 9.
[Additional note 11]
A program containing instructions executable by a server that provides information regarding the user's behavior history,
A program including the instructions for causing the server to execute the method described in any one of Supplementary Notes 1 to 10.
[Additional note 12]
A server that provides information regarding the user's behavior history,
a processing section;
a storage unit that stores a program including instructions executable by the processing unit;
the program includes the instructions for performing the method described in any one of Supplementary Notes 1 to 10;
server.
[Additional note 13]
A server comprising means for performing the method described in any one of Supplementary Notes 1 to 10.

Claims (13)

A method executed by a server that provides information regarding a user's behavior history, the method comprising:
The server can access a storage device,
The storage device stores one or more first action history information regarding the action history of the one or more users,
The first action history information is:
Behavioral information regarding one action performed by one said user;
and first user identification information that identifies the one user as an anonymous individual;
a step in which the server acquires the first user identification information from a user-side device into which information corresponding to the user's behavior is input;
a step in which the server acquires the behavior information from the user device;
When the server acquires the behavior information from the user-side device, the first behavior includes the acquired behavior information and the first user identification information of the user related to the behavior information. writing history information into the storage device;
When the server receives a request for information regarding the behavior history of the user from the information request source device, the server determines the behavior history of the one or more users based on the one or more pieces of first behavior history information stored in the storage device. A method comprising the step of: providing information regarding an action history including the action information to the information requesting device. The first user identification information of each user is associated with the user's personal information,
a step in which the server acquires one or more pieces of first user identification information associated with the personal information of the one or more users from a personal information holder side device operated by the personal information holder; ,
Based on the first user identification information acquired from the personal information holder device, the server performs second use, which is information that includes the first user identification information and is readable by the user device. a step of generating person identification information;
the server providing the generated second user identification information to the personal information holder side device;
The step of acquiring the first user identification information from the user device includes acquiring the first user identification information included in the second user identification information read by the user device. ,
The method according to claim 1. a step in which the server acquires the personal information and the first user identification information of the one or more users from the personal information holder device that is the information requesting device;
a step in which the server reads from the storage device one or more of the first action history information including the first user identification information of the one or more users acquired from the personal information holder side device;
The server includes the personal information and the first user identification information of the one or more users acquired from the personal information holder side device, and the one or more first action history information read from the storage device. a step of generating one or more second behavior history information each including personal information of one of the users and the behavior information based on the above,
The step of providing information regarding the user's action history to the information request source device includes providing the generated one or more pieces of second action history information to the personal information holder side device.
The method according to claim 2. The behavior information includes first target identification information that identifies the target of the user's behavior,
The step of reading one or more of the first action history information from the storage device includes, when information regarding the history of actions performed by the user regarding the specific object is requested from the information requesting device, the first action history information is read from the storage device. one or more of the first action history information including the first target identification information related to the personal information holder and the first user identification information of the one or more users acquired from the personal information holder side device. reading from the storage device;
The method according to claim 3. The step of generating the second user identification information includes generating information on an optical code readable by the user device based on the first user identification information acquired from the personal information holder device. 2. Including generating as user identification information.
The method according to claim 2. The step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user device to access the server.
The method according to claim 2. The behavior information includes first target identification information that identifies the target of the user's behavior,
The storage device stores the first object identification information about the registered object,
When the server receives a request for new registration of the target from the registration requesting device, the server generates new first target identification information that is not stored in the storage device, and uses the generated first target identification information. writing into the storage device as the registered first object identification information;
The method according to claim 2. a step in which the server generates second target identification information that includes the first target identification information and is readable information on the user device based on the registered first target identification information;
the server providing the generated second target identification information to the registration requesting device;
The step of acquiring the behavior information from the user device includes acquiring the behavior information including the first object identification information included in the second object identification information read by the user device. ,
The method according to claim 7. The step of generating the second user identification information includes generating the second user identification information including information regarding an address on a network for the user side device to access the server,
When the server receives a request from the registration requesting device to register content for the user related to one of the objects, the server receives the first object identification information of the one object and the registration requesting device from the registration requesting device. storing the acquired content in the storage device in association with the content;
When the server receives a request for the content for one of the objects from the user-side device accessed based on the information regarding the address of the second user identification information, the server requests the content for one of the objects. reading the content associated with the target identification information from the storage device and providing it to the user device;
The method according to claim 7. When the server stores the content in the storage device in response to a request from the registration request source device, the server includes the first target identification information based on the first target identification information related to the stored content, and generating second target identification information that is readable information on the user side device;
the server providing the generated second target identification information to the registration requesting device;
The step of acquiring the behavior information from the user device includes acquiring the behavior information including the first object identification information included in the second object identification information read by the user device. ,
The method according to claim 9. A program containing instructions executable by a server that provides information regarding the user's behavior history,
A program comprising the instructions for causing the server to execute the method according to any one of claims 1 to 10. A server that provides information regarding the user's behavior history,
a processing section;
a storage unit that stores a program including instructions executable by the processing unit;
The program includes the instructions for performing the method according to any one of claims 1 to 10.
server. A server comprising means for performing the method according to any one of claims 1 to 10.