JP2024013795A - Advertising method - Google Patents

Abstract

An object of the present invention is to provide an advertising method that allows confirmation that an advertisement is displayed on a vehicle. [Solution] An advertiser information accumulation step of accumulating advertiser information that is information of advertisers who wish to issue an advertisement 2, and information of a vehicle 60 equipped with advertisement spaces 61a, 61b, and 61c for displaying the advertisement. a vehicle information accumulation step of accumulating certain vehicle information; a sales step of comparing the advertiser information and the vehicle information to sell or rent the advertising space to the advertiser; and displaying the advertisement in the advertising space. an advertisement displaying step, a photographing step of simultaneously photographing the vehicle and the advertisement to create image data after a predetermined period has elapsed from the advertisement displaying step, and calculating an advertising fee based on the image data and the predetermined period. and a payment step in which the advertising fee is paid indirectly or directly from the advertiser to a media owner that owns the vehicle. [Selection diagram] Figure 1

Description

The present invention relates to an advertising method that compares information between an advertiser and a media owner and displays an advertisement in an advertising space of a vehicle owned by the media owner.

Conventionally, for example, Japanese Unexamined Patent Publication No. 2014-63112 discloses an advertising system in which an advertiser's advertising sheet is pasted on a vehicle and the vehicle owner receives an advertising fee.

JP2014-63112A

However, in the system disclosed in Patent Document 1, there is no means to confirm whether an advertising sheet is really pasted on a vehicle.
The present invention has been made in view of the above points, and an object of the present invention is to provide an advertising method that allows confirmation that an advertisement is displayed on a vehicle.

The advertising method of the present invention includes:
an advertiser information accumulation step of accumulating advertiser information that is information of advertisers who wish to place advertisements;
a vehicle information accumulation step of accumulating vehicle information that is information of a vehicle equipped with an advertisement space for displaying the advertisement;
a selling step of comparing the advertiser information and the vehicle information and selling or renting the advertising space to the advertiser;
an advertisement display step of displaying the advertisement in the advertisement space;
a photographing step of simultaneously photographing the vehicle and the advertisement to create image data after a predetermined period has elapsed from the advertisement displaying step;
a calculation step of calculating an advertising fee based on the image data and the predetermined period;
a payment step in which the advertising fee is paid indirectly or directly from the advertiser to a media owner that owns the vehicle;
The present invention is characterized in that when the advertiser wishes to continue displaying the advertisement and the media owner agrees, the photographing step, the calculation step, and the payment step are repeated at predetermined intervals.

According to the advertising method of the present invention, a vehicle and an advertisement are captured together in the image data. Thereby, although it is a simple method, it can be confirmed that the advertisement is displayed on the vehicle.

A preferred example of the advertising method of the present invention is
In the photographing step, the vehicle number of the vehicle is also photographed at the same time, so that the vehicle can be identified from the image data.

According to a preferred example of the advertising method of the present invention, since the vehicle number (license plate) is also included in the image data, the advertisement can be displayed even when the same media owner displays the advertisement on multiple vehicles. You can confirm that the information is displayed correctly for each vehicle.

A preferred example of the advertising method of the present invention is
In the photographing step, date specifying information issued by the seller in order to specify the date of photographing is added to the image data.

According to a preferred example of the advertising method of the present invention, the date specifying information is issued by the sales step in the photographing step, thereby preventing fraud such as charging advertising fees using old image data. can do.

A preferred example of the advertising method of the present invention is
In the photographing step, a guide frame for matching the outline of the vehicle is displayed on the screen of the photographing device in order to simultaneously photograph the vehicle, the advertisement, and the car number.

According to a preferred example of the advertising method of the present invention, in the photographing step, it is sufficient to photograph the vehicle in accordance with the guide frame, and photographing becomes easy. Also, when checking image data, since the vehicle is photographed in a fixed composition, it is easy to check the vehicle, advertisement, and car number.

A preferred example of the advertising method of the present invention is
Issuing vehicle identification information for each vehicle,
In the photographing step, a vehicle associated with the vehicle specifying information is photographed while displaying the vehicle specifying information on a screen of a photographing device, and the vehicle specifying information is added to the image data.

According to a preferred example of the advertising method of the present invention, vehicle identification information is provided for each vehicle, and the vehicle is photographed while displaying the vehicle identification information on the screen of a photographing device. Additionally, vehicle specific information is added to the captured image data. Therefore, management of image data becomes easy.

A preferred example of the advertising method of the present invention is
an advertiser identifying information display step in which advertiser identifying information representing the advertiser is displayed on the screens of an unspecified number of mobile terminals;
The method further includes a notification step of displaying notification information that the advertiser wants to notify the user of the mobile terminal on the screen of the mobile terminal when the advertiser specific information is operated.

According to a preferred example of the advertising method of the present invention, in addition to advertising displayed in a vehicle, advertising can be performed using an unspecified number of mobile terminals.

A preferred example of the advertising method of the present invention is
The position information of an unspecified number of mobile terminals is detected, and the advertiser specifying information of the advertiser geographically close to the mobile terminal is preferentially displayed on the screen of the mobile terminal.

According to a preferred example of the advertising method of the present invention, advertiser specific information of advertisers geographically close to the mobile terminal is preferentially displayed on the screen, making it easier for an unspecified number of users to utilize the announcement information. .

As described above, according to the advertising method of the present invention, it is possible to confirm that an advertisement is displayed on a vehicle, making it difficult for fraud to occur.

FIG. 1 is a diagram illustrating an advertising method according to an embodiment of the present invention. FIG. 3 is a diagram illustrating a vehicle, an advertising space, and an advertisement. FIG. 3 is a diagram illustrating a photographing step. It is a figure explaining advertiser specific information. It is a figure explaining announcement information. It is a figure explaining advertiser information. It is a figure explaining vehicle information.

Hereinafter, embodiments of the advertising method of the present invention will be described in detail with reference to the accompanying drawings. Note that in carrying out the advertising method of this embodiment, a computer (not shown) and mobile terminals 40a, 40b, 40c, and 40d such as smartphones may be used as a part thereof.

First, an advertising system 1 for carrying out an advertising method will be explained. As shown in FIGS. 1 and 2, the advertising system 1 includes a storage section 10, a control section 20, an input section 30, and a display section 31. In addition, the advertising system 1 is operated by a trader or the like (the side that performs the sales step) that performs the sales step using the advertising method of the present invention, and is connected to the advertiser, the media owner, and an unspecified person from the side that performs the sales step via the telecommunications line 3. It is preferable to connect with a large number of users.

The storage unit 10 is constituted by a known storage device, and includes an advertiser information storage unit 11, a vehicle information storage unit 12, an image data storage unit 13, a date specific information storage unit 14, and the like. The advertiser information storage unit 11 stores advertiser information, which is information about advertisers who wish to issue advertisements 2. As this advertiser information, for example, as shown in FIG. 6, there is a table including items such as advertiser, advertisement ID, desired area, desired number of tickets, number of operating tickets, advertising sales unit price (monthly), and advertising fee (monthly).

Each item of these advertiser information storage section 11 will be explained. The advertiser's company name is entered in the advertiser field. However, instead of the company name, an ID indicating the advertiser can be entered (the same applies to other tables and items). Advertisement ID is an ID given to each type of advertisement. Therefore, even if the advertisement is the same advertiser, if the design or type of advertisement is changed, a different advertisement ID is assigned to the advertisement. The desired region indicates the region in which the advertiser desires to place Advertisement 2. The desired number of advertisements 2 indicates how many advertisements 2 the advertiser desires. The number of advertisements in operation is the number of advertisements actually displayed on the vehicle 60. The advertising sales unit price (monthly) is the advertising fee that an advertiser pays for one advertisement 2 per month. The advertising fee (monthly) is the product of the number of pages in operation and the advertising sales unit price (monthly). Note that the advertiser information stored in the advertiser information storage unit 11 is not limited to this, and can be changed as appropriate, such as by reducing the number of items or increasing other items (the same applies to other storage units). .

The vehicle information storage unit 12 stores vehicle information, which is information about the vehicle 60 that includes advertising spaces 61a, 61b, and 61c for displaying the advertisement 2. This vehicle information includes, for example, the media owner, operating region, vehicle number, advertisement ID, number of displayed images, image confirmation, advertisement display unit price (monthly), predetermined period, and vehicle unit price, as shown in Figures 7 (A) to (C). There is a table with items such as. In this embodiment, a table is created in the vehicle information storage unit 12 for each medium owner who owns a vehicle 60, and a portion of the information on the medium owner is also stored.

Each item of the vehicle information storage section 12 will be explained. The company name of the media owner that owns the vehicle 60 is entered in the media owner field. The region of operation indicates in which region the vehicle 60 is mainly operated. The vehicle number (information written on the license plate 62) of the vehicle is entered in the vehicle number. This vehicle number also functions as vehicle identification information 53 (see FIG. 3) for identifying an arbitrary vehicle 60 from among a plurality of vehicles. The advertisement ID is the same as that stored in the advertiser information storage section 11 described above. The number of advertisements 2 displayed indicates how many advertisements 2 are displayed on the vehicle. The image confirmation indicates whether or not the image data photographed in the photographing step described later is official. The advertisement display unit price (monthly) indicates how much advertising revenue a media owner can earn for one advertisement. The predetermined period is the period during which the advertisement is displayed, and in the advertising method of this embodiment, the period from the advertisement display step to the photographing step, which will be described later, or from the previous photographing step that is repeated when continuing to display the advertisement. This is the period until the next shooting step. The vehicle unit price is the product of the number of advertisements displayed on the vehicle and the advertisement display unit price (monthly). Further, in the bottom row of the table of the vehicle information storage unit 12, the number of displayed images, the total number of vehicles whose images have been confirmed, the total vehicle unit price (monthly), etc. are displayed as a total column.

Returning to FIGS. 1 and 2, the image data storage section 13 stores image data photographed in the photographing step. The date specifying information storage unit 14 stores date specifying information added to image data. As the date specification information, the date and time when the image was taken or the date and time when the sales step received the image data may be used, or a specific date and time may be used to prevent the image data from being tampered with. A date identification code corresponding to the date may also be used. This date specifying code is realized, for example, by randomly generating it and making it correspond to a specific year, month, and day. Note that when the date and time at which the photograph was taken is used as the date specifying information without using the date specifying code, the date specifying information storage section 14 may be unnecessary.

The control unit 20 is composed of hardware such as a CPU, a memory element, and various programs that run on these hardware, and includes a sales unit 21, a calculation unit 22, a payment unit 23, and a date assignment unit 24. , an advertiser display section 25, etc. The role and operation of each component of the control unit 20 will be explained in the embodiment of the advertising method described later.

The input unit 30 inputs various data into the advertising system 1 and inputs commands for operating the advertising system 1, and uses a known keyboard, mouse, trackball, etc. The display unit 31 displays the operation of the advertising system 1, various data, etc., and uses a known monitor device.

Next, with reference to FIGS. 1 to 7, an embodiment of the advertising method according to the present invention will be described based on each component of the advertising system 1 described above. The advertising method of this embodiment includes an advertiser information accumulation step, a vehicle information accumulation step, a sales step, an advertisement display step, a photographing step, a calculation step, a payment step, an advertiser specific information display step, and a notification step.

The advertiser information storage step is for storing advertiser information, which is information about advertisers who wish to issue advertisement 2. This is realized by the advertiser information storage section 11 described above.

The vehicle information accumulation step is for accumulating vehicle information that is information about the vehicle 60 provided with advertisement spaces 61a, 61b, and 61c (see FIG. 2) for displaying the advertisement 2. This is realized by the vehicle information storage section 12 described above. Note that the advertiser information storage step and the vehicle information storage step may be performed in the same order or at the same time.

In the sales step, the advertising spaces 61a, 61b, and 61c are sold or rented to advertisers by comparing the advertiser information and vehicle information. This is done by comparing the advertiser information storage section 11 and the vehicle information storage section 12 by the sales section 21 of the control section 20 . For example, in the advertiser information storage unit 11 shown in FIG. 6, when referring to the record of Inben Beverage Co., Ltd. (record of *1), it is found that "240" advertisements with advertisement ID "AD001" have been published in "Mie Prefecture". I hope. Next, looking at the vehicle information storage unit 12 shown in FIGS. 7(A) to 7(C), with reference to the operating area item, the media owner who operates the vehicle 60 in Mie Prefecture is identified as "" in FIG. 7(A). It turns out that the company is Toin Transport Co., Ltd. Further, although not shown, it is assumed that it has been confirmed that there are 240 or more advertising spaces 61a, 61b, and 61c for vehicles owned by Toin Transport Co., Ltd. Then, the sales department 21 sells or leases the advertising spaces 61a, 61b, and 61c of the vehicle owned by the media owner "Toin Transport Co., Ltd." to the advertiser "Inben Beverage Co., Ltd.". Note that it is preferable that this sales step not only be performed by the sales department 21 but also be performed manually.

The advertisement display step is to display the advertisement 2 in the advertisement spaces 61a, 61b, and 61c. As the advertising spaces 61a, 61b, and 61c, for example, the left and right side surfaces and the rear surface of the loading platform of the vehicle 60 shown in FIGS. 2(A) and 2(B) are employed. However, the advertising spaces 61a, 61b, and 61c are not limited to this, and may be on the front of the vehicle 60 as long as advertisements can be displayed, or may be on a van-type or passenger-car type vehicle. The advertisement display step is performed by pasting, for example, a sheet-shaped advertisement 2 on the advertisement spaces 61a, 61b, and 61c. Then, as shown in FIGS. 7A to 7C, the number of advertisements displayed in the advertisement display step is input for each vehicle. For example, in FIG. 7A, it can be seen that for advertisement 2 with advertisement ID "AD001", "3" is input in the display number item, and three advertisements 2 are displayed for each vehicle. Furthermore, the bottom line of the display number shows that a total of 240 advertisements 2 are displayed.

In the photographing step, after a predetermined period has elapsed from the advertisement display step, the vehicle 60 and the advertisement 2 are simultaneously photographed using the photographing device 50 to create image data. As the predetermined period, for example, one week, January, March, one year, etc. are adopted, and in this embodiment, January is explained. Further, in the photographing step, it is preferable that the vehicle number (license plate) 62 of the vehicle 60 is also photographed at the same time, so that the vehicle 60 can be identified from the image data. This photographing step is performed by displaying a guide frame 51 for matching the outline of the vehicle on the screen of a photographing device 50 consisting of a mobile terminal 40a, as shown in FIG. 3, for example. In this composition, the photograph is to be taken from the rear left of the vehicle, and a note 52 to that effect is displayed at the top of the screen of the photographing device 50. In the photographing step, the vehicle 60 is photographed at least from the rear left and rear right, and preferably from directly behind, and a guide frame 51 and a cautionary note 52 suitable for the composition are displayed each time. This photographing step is normally performed by the owner of the medium or the driver of the vehicle 60, but may also be performed by the person performing the sales step.

Further, when image data is created in the photographing step, date specifying information issued by the sales step is added to the image data in order to specify the date of photographing. This is done by the date assigning section 24 shown in FIG. Further, although it is not particularly necessary when the date itself is added to the date specifying information, when a date specifying code other than the date is attached, this date specifying code is taken out from the date specifying information storage section 14 and added. Then, the image data to which the date specifying information has been added is stored in the image data storage section 13. Note that the date specifying information and the like are added by, for example, editing EXIF information embedded in the image data or editing the file name of the image data (the same applies to the vehicle specifying information 53 below).

Furthermore, when photographing in the photographing step, the vehicle number 54 as the vehicle identification information 53 may be displayed on the screen of the photographing device 50, and the vehicle 60 corresponding to the vehicle number 54 may be photographed. At this time, when photographing a plurality of vehicles 60 with the same photographing device 50, the vehicle identification information 53 corresponding to the vehicle 60 to be photographed is displayed on the screen by a switching operation of the photographing screen (not shown). Then, a vehicle number 54, which is vehicle identification information 53, is added to the photographed image data.

The calculation step is to calculate the advertising fee based on the image data and the predetermined period during which the advertisement 2 was displayed. This is done by the calculation unit 22. First, image data is read, and it is confirmed whether a predetermined number of advertisements 2 displayed in the advertisement display step are displayed on the vehicle 60 using an image analysis function or the like. Next, to confirm the vehicle 60, the vehicle number 62 shown in the image data is extracted using an image analysis function, an optical character recognition function, or the like. Alternatively, vehicle specific information 53 added to the image data may be read. Furthermore, the extracted car number 62 and the vehicle identification information 53 may be compared and matched. Next, the date specifying information given to the image data is read out, and the period from the advertisement display step is calculated. Here, it is assumed that one month has passed. After these processes, for vehicles 60 with no problems, "OK" is input in the image confirmation field of the vehicle information storage section 12 (see FIGS. 7(A) to 7(C)).

Next, the monthly advertising fee is calculated by the sales step for both the advertiser and the media owner. For advertisers, for example, if you look at the record for Inben Beverage Co., Ltd. (*1 record) shown in Figure 6, the number of running ads is 240, and the monthly advertising sales price is ¥10,000. It has become. In the calculation step, these are multiplied to calculate the advertising fee for the advertiser of 2,400,000 yen, as shown in the item of advertising fee (monthly). On the other hand, for the media owner, assuming that all the above image checks are OK, the ¥15,000 displayed in the vehicle unit price (monthly) item in Figure 7 (A) is accumulated for 80 vehicles. The advertising fee to be paid to the media owner is calculated so that the total on the bottom line is ¥1,200,000. Here, if the above-mentioned image confirmation is NG, the vehicle unit price (month) of the NG vehicle is not integrated, and it goes without saying that the operating number in FIG. 6 is adjusted according to the number of NGs. Note that it is preferable that this calculation step not only be executed by the calculation unit 22, but also be performed manually.

In the payment step, advertising fees are paid indirectly or directly from the advertiser to the media owner who owns the vehicle 60. This is done by the payment section 23. This time, since the advertising space 61a, 61b, and 61c are sold to the advertiser by the sales step, the advertiser will sell the advertising fee of ¥2,400,000 per month for the advertising ID "AD001". The person performing the sales step receives the advertisement fee, and the side performing the sales step deducts the commission and pays the advertising fee of ¥1,200,000 to the media owner. In other words, the advertising fee is indirectly paid from the advertiser to the media owner via the sales step. Alternatively, for example, the advertiser may pay a predetermined advertising fee directly to the media owner, and the side performing the sales step may collect some kind of commission from both the advertiser and the media owner, or from either one. can. Note that it is preferable that this payment step not only be performed by the payment unit 23, but also be performed manually.

Then, when the advertiser wishes to continue displaying the advertisement and the media owner agrees, the above steps from the photographing step to the payment step may be repeated every predetermined period, for example, every month.

Next, the advertiser specific information display step and the notification step will be explained with reference to FIGS. 4 and 5. The advertiser specific information display step displays advertiser specific information 41 representing the advertiser on the screens of a plurality of mobile terminals 40d (see FIG. 1) owned by an unspecified number of users. This is executed by the advertiser display section 25 of the control section 20, and is realized by displaying advertiser identification information 41 (icon) representing the advertiser on the screen, as shown in FIG. Further, information such as "value coupon" and "job information" can also be written on this icon.

Further, by acquiring the location information of the mobile terminal 40d, specific information (icons) of advertisers geographically close to the mobile terminal 40d can be preferentially displayed on the screen of the mobile terminal 40d. Note that geographically close advertisers include not only those who are close to the advertiser's head office, branch office, factory, etc., but also those who are close to stores that sell the advertiser's products. For example, if the mobile terminal 40d is closest to a store that sells Inben Beverage Co., Ltd.'s drinks, the Inben Beverage Co., Ltd. icon may be placed at the top of the screen. Furthermore, instead of displaying geographically close advertisers, it is also possible to preferentially display the advertiser specific information 41 of the advertiser with the highest advertising fee.

In the notification step, when the advertiser specifying information 41 (icon) is operated, notification information 42 that the advertiser wants to inform the user of the mobile terminal 40d is displayed on the screen of the mobile terminal 40d. This is achieved by the user performing an operation such as tapping on the icon shown in FIG. 4 to display a discount coupon as shown in FIG. 5, for example.

As described above, according to the advertising method of the present embodiment, in the photographing step, advertisement 2, the vehicle 60 on which advertisement 2 is displayed, and the car number 62 are simultaneously photographed to create image data. Both the step taker and the advertiser can easily know the status of the advertisement. Further, since the date specifying unit 24 adds date specifying information to the image data by the person performing the sales step, fraud such as reusing old image data does not occur. Further, since there is a guide frame 51 for matching the outline of the vehicle in the photographing step, the vehicle 60 is photographed at approximately the same position. As a result, the license plate representing the car number 62 is also photographed at approximately the same position, making it easier to extract the car number 62 in the calculation step. In addition, in the photographing step, in order to display the vehicle identification information 53 on the screen of the photographing device 50, for example, when photographing a plurality of vehicles 60 with one photographing device 50, the vehicle identifying information 53 that has not been photographed is photographed. By displaying the screen preferentially or by displaying a list of the vehicle specifying information 53 (not shown) so that the vehicle specifying information 53 that has not been photographed can be seen, it is possible to prevent omission of photographing.

Further, by providing the step of displaying advertiser specific information and the step of notifying, it becomes possible to display advertisements to an unspecified number of users and obtain advertising effects. In particular, in order to preferentially display on the screen the advertiser specific information 41 of advertisers geographically close to the mobile terminal 40d by using the location information of the mobile terminal 40d owned by an unspecified number of users. It is possible to issue advertisements 2 that are highly cost-effective.

Note that the embodiment of the advertising method described above is an illustration of the present invention, and the configuration can be changed as appropriate without departing from the spirit of the invention. For example, a plurality of advertisements 2 can be displayed simultaneously in one advertisement space 61a, 61b, 61c.

1. Advertisement system, 2. Advertisement, 3. Telecommunications line,
10: Storage unit, 11: Advertiser information storage unit, 12: Vehicle information storage unit, 13: Image data storage unit, 14: Date specific information storage unit,
20...Control unit, 21...Sales department, 22...Calculation unit, 23...Payment unit, 24...Date assignment unit, 25...Advertiser display unit,
30...Input section, 31...Display section,
40a, 40b, 40c, 40d...mobile terminal, 41...advertiser specific information, 42...notification information,
50...Photography equipment, 51...Guidance frame, 52...Caution, 53...Vehicle identification information, 54...Car number (vehicle identification information)
60...Vehicle, 61a, 61b, 61c...Advertisement space, 62...Vehicle number (license plate),

Claims (7)

an advertiser information accumulation step of accumulating advertiser information that is information of advertisers who wish to place advertisements;
a vehicle information accumulation step of accumulating vehicle information that is information of a vehicle equipped with an advertisement space for displaying the advertisement;
a selling step of comparing the advertiser information and the vehicle information and selling or renting the advertising space to the advertiser;
an advertisement display step of displaying the advertisement in the advertisement space;
a photographing step of simultaneously photographing the vehicle and the advertisement to create image data after a predetermined period has elapsed from the advertisement displaying step;
a calculation step of calculating an advertising fee based on the image data and the predetermined period;
a payment step in which the advertising fee is paid indirectly or directly from the advertiser to a media owner that owns the vehicle;
An advertising method characterized in that, when the advertiser wishes to continue displaying the advertisement and the media owner agrees, the photographing step, the calculation step, and the payment step are repeated every predetermined period. 2. The advertising method according to claim 1, wherein the vehicle number of the vehicle is also photographed at the same time in the photographing step, so that the vehicle can be identified from the image data. 3. The advertising method according to claim 2, wherein in said photographing step, date specifying information issued by said sales step is added to said image data in order to specify the date of photographing. 3. The advertising method according to claim 2, wherein in the photographing step, a guide frame for matching the outline of the vehicle is displayed on the screen of a photographing device in order to simultaneously photograph the vehicle, the advertisement, and the car number. Issuing vehicle identification information for each vehicle,
The advertising method according to claim 2, wherein in the photographing step, a vehicle associated with the vehicle identification information is photographed while displaying the vehicle identification information on a screen of a photographing device, and the vehicle identification information is added to the image data. . an advertiser identifying information display step in which advertiser identifying information representing the advertiser is displayed on the screens of an unspecified number of mobile terminals;
6. Any one of claims 1 to 5, further comprising a notification step of displaying notification information that the advertiser wants to notify the user of the mobile terminal on the screen of the mobile terminal when the advertiser specific information is manipulated. Advertising method described in. 6. Position information of an unspecified number of mobile terminals is detected, and the advertiser specific information of the advertiser geographically close to the mobile terminal is preferentially displayed on the screen of the mobile terminal. Advertising method described in.

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