JP2023170072A - Information providing device, information providing method and computer program - Google Patents

Abstract

To enable advertising materials to be created more efficiently, in creation of advertisement for guiding access to a landing page.SOLUTION: An information providing device comprises: an advertising material acquisition unit which acquires a group of advertising materials which become evaluation objects; an evaluation unit which evaluates the effectiveness of, as the advertising material, the group of the acquired advertising materials; and a screen information generation unit which generates screen information indicating an evaluation result to transmit it to a user terminal.SELECTED DRAWING: Figure 1

Description

The present invention relates to technology that supports determining character strings used in advertisements.

BACKGROUND ART Conventionally, in order to draw users to a web page (landing page) aimed at obtaining conversions, advertisements containing links have been displayed on other web pages. Simply displaying advertisements is unlikely to increase the number of accesses to the landing page, so various efforts are being made. For example, Patent Document 1 proposes a mechanism for automatically selecting and distributing an advertisement banner, which is a type of advertisement.

JP2018-156235A

However, in creating advertising materials, there is a demand for creating advertising materials that are more effective. In view of the above circumstances, an object of the present invention is to provide a technology that enables the creation of more effective advertising materials in the creation of advertisements for guiding access to landing pages.

One aspect of the present invention includes an advertising material acquisition unit that acquires a group of advertising materials to be evaluated, an evaluation unit that evaluates the effectiveness of the acquired advertising materials as advertising materials, and an evaluation result. This information providing apparatus includes a screen information generation unit that generates screen information indicating the screen information and transmits it to a user terminal.

One aspect of the present invention is the above-mentioned information providing device, in which the evaluation unit evaluates the group of advertising materials with regard to richness in variation.

One aspect of the present invention is the above-mentioned information providing device, in which the evaluation unit groups words included in the group into a plurality of groups based on predetermined similarity criteria for the group of advertising materials; Evaluate based on.

One aspect of the present invention includes an advertising material acquisition step in which a computer acquires a group of advertising materials to be evaluated, and a computer evaluates the effectiveness of the acquired advertising materials as advertising materials. This information providing method includes an evaluation step and a screen information generation step in which a computer generates screen information indicating the evaluation result and transmits it to a user terminal.

One aspect of the present invention includes an advertising material acquisition unit that acquires a group of advertising materials to be evaluated, an evaluation unit that evaluates the effectiveness of the acquired advertising materials as advertising materials, and an evaluation result. This is a computer program for causing a computer to function as an information providing device, which includes a screen information generation unit that generates screen information indicating the screen information and transmits the generated screen information to a user terminal.

According to the present invention, it is possible to create more effective advertising materials when creating advertisements for guiding access to landing pages.

1 is a schematic block diagram showing the system configuration of an information providing system 100 of the present invention. 1 is a schematic block diagram showing a specific example of a functional configuration of a user terminal 10. FIG. 2 is a schematic block diagram showing a specific example of the functional configuration of an information providing device 20. FIG. 3 is a diagram illustrating a specific example of screen information for inputting initial information among screen information generated by a screen information generation unit 233. FIG. 3 is a diagram illustrating a specific example of screen information for displaying advertising material candidates acquired by an advertising material acquisition unit 231. FIG. It is a figure showing a specific example of screen information in a state where a plurality of advertising material candidates are selected. It is a figure showing a specific example of screen information in a state where a plurality of advertising material candidates are selected. FIG. 3 is a diagram showing a specific example of a viewing screen. FIG. 7 is a diagram showing a specific example of screen information of a viewing screen. 3 is a diagram showing a specific example of the flow of operation of the information providing system 100. FIG.

Hereinafter, specific configuration examples of the present invention will be described with reference to the drawings.
FIG. 1 is a schematic block diagram showing the system configuration of an information providing system 100 of the present invention. First, an outline of the information providing system 100 will be explained. The information providing system 100 acquires information regarding a group of advertising materials to be determined. Advertisement materials are materials such as character strings and images used for advertisements. In the following explanation, a case where a character string is used as advertising material will be explained as an example. A group of advertising materials is a collection including a plurality of advertising materials. The information providing system 100 evaluates variations regarding the group of acquired advertising materials. The information providing system 100 then provides evaluation results regarding the variations to users who wish to create or use advertisements.

Next, details of the information providing system 100 will be explained. The information providing system 100 includes a user terminal 10 and an information providing device 20. The user terminal 10 and the information providing device 20 are communicably connected via a network 90. The network 90 may be a network using wireless communication or a network using wired communication. The network 90 may be configured by combining a plurality of networks. Although only one user terminal 10 is shown in FIG. 1, it goes without saying that a plurality of user terminals 10 may be connected to the information providing system 100.

FIG. 2 is a schematic block diagram showing a specific example of the functional configuration of the user terminal 10. As shown in FIG. The user terminal 10 is configured using an information device such as a smartphone, a tablet, a personal computer, or a dedicated device. The user terminal 10 includes a communication section 11, an operation section 12, a display section 13, a storage section 14, and a control section 15. The user terminal 10 may be directly operated by a person who desires evaluation results, or may be operated by a person who communicates with a person who desires evaluation results (for example, a person who conducts sales to a person who desires advertising material proposals). It may also be operated by a person (such as a person).

The communication unit 11 is a communication device. The communication unit 11 may be configured as a network interface, for example. The communication unit 11 performs data communication with other devices (for example, the information providing device 20) via the network 90 under the control of the control unit 15. The communication unit 11 may be a device that performs wireless communication or may be a device that performs wired communication.

The operation unit 12 is configured using existing input devices such as a keyboard, pointing device (mouse, tablet, etc.), buttons, touch panel, and the like. The operation unit 12 is operated by the user when inputting the user's instructions to the user terminal 10 . The operation unit 12 may be an interface for connecting an input device to the user terminal 10. In this case, the operation unit 12 inputs to the user terminal 10 an input signal generated in response to a user's input on the input device. The operation unit 12 may be configured using a microphone and a voice recognition device. In this case, the operation unit 12 performs voice recognition on the words uttered by the user, and inputs character string information resulting from the recognition into the user terminal 10 . The operation unit 12 may be configured in any manner as long as it can input user instructions into the user terminal 10.

The display unit 13 is an image display device such as a liquid crystal display or an organic EL (Electro Luminescence) display. The display unit 13 may be an interface for connecting the image display device to the user terminal 10. In this case, the display unit 13 generates a video signal for displaying image data, and outputs the video signal to an image display device connected to itself.

The storage unit 14 is configured using a storage device such as a magnetic hard disk device or a semiconductor storage device. The storage unit 14 stores data used by the control unit 15. The storage unit 14 stores data necessary for the control unit 15 to perform processing.

The control unit 15 is configured using a processor such as a CPU (Central Processing Unit) and a memory. The control unit 15 functions when a processor executes a program. Note that all or part of each function of the control unit 15 may be realized using hardware such as an ASIC (Application Specific Integrated Circuit), a PLD (Programmable Logic Device), or an FPGA (Field Programmable Gate Array). The above program may be recorded on a computer-readable recording medium. Computer-readable recording media include portable media such as flexible disks, magneto-optical disks, ROMs, CD-ROMs, semiconductor storage devices (such as SSDs: Solid State Drives), and hard disks and semiconductor storages built into computer systems. It is a storage device such as a device. The above program may be transmitted via a telecommunications line. The control unit 15 may function as a web browser, for example. In this case, the control unit 15 transmits and receives data to and from the information providing device 20 by functioning as a web browser, transmits information input via the operation unit 12 to the information providing device 20, and sends information input from the information providing device 20 to the information providing device 20. A display screen is generated according to the provided information and displayed on the display unit 13.

FIG. 3 is a schematic block diagram showing a specific example of the functional configuration of the information providing device 20. As shown in FIG. The information providing device 20 is configured using, for example, an information processing device such as a personal computer or a server device. The information providing device 20 includes a communication section 21, a storage section 22, and a control section 23.

The communication unit 21 is a communication device. The communication unit 21 may be configured as a network interface, for example. The communication unit 21 performs data communication with another device (for example, the user terminal 10) via the network 90 under the control of the control unit 23. The communication unit 21 may be a device that performs wireless communication or may be a device that performs wired communication.

The storage unit 22 is configured using a storage device such as a magnetic hard disk device or a semiconductor storage device. The storage unit 22 stores data used by the control unit 23. The storage unit 22 may function as, for example, an advertisement-related information storage unit 221, an advertising material storage unit 222, and a viewing screen information storage unit 223.

The advertisement-related information storage unit 221 stores information regarding advertising materials to be evaluated (hereinafter referred to as "advertisement-related information"). The advertisement-related information may include, for example, information regarding a landing page related to the advertising material to be evaluated. The information regarding the landing page may be, for example, the address (for example, URL) of the landing page, or the data of the landing page itself (data constituting the WEB page). The advertisement-related information may include information indicating a product or service that is a conversion target (that is, an advertised product or service) on the landing page. For example, if the landing page is a page aimed at signing up for a new contract for a mobile phone, information indicating such fact may be used. Advertisement related information may include information regarding advertisers. The information regarding the advertiser may be, for example, the name of the advertiser, or may include attribute information of the advertiser (for example, the advertiser's capital, the industry to which the advertiser belongs, the advertiser's nationality, etc.).

The advertising material storage unit 222 stores information indicating a group of advertising material candidates (hereinafter referred to as "advertising material candidates") to be evaluated. In this embodiment, the advertising material is composed of character strings. For example, a character string called a copy, such as "Maximum □□ yen savings!!", is used as advertising material. The advertising material candidate includes a plurality of advertising materials.

The viewing screen information storage unit 223 stores viewing screen information. The viewing screen information is information that constitutes a web page that is generated on the user terminal 10 for the purpose of being viewed by the user.

The control unit 23 is configured using a processor such as a CPU and a memory. The control unit 23 functions as an advertising material acquisition unit 231, an evaluation unit 232, and a screen information generation unit 233 when a processor executes a program. Note that all or part of each function of the control unit 23 may be realized using hardware such as an ASIC, a PLD, or an FPGA. The above program may be recorded on a computer-readable recording medium. Computer-readable recording media include, for example, portable media such as flexible disks, magneto-optical disks, ROMs, CD-ROMs, semiconductor storage devices (such as SSDs), and storage devices such as hard disks and semiconductor storage devices built into computer systems. It is a device. The above program may be transmitted via a telecommunications line.

The advertising material acquisition unit 231 acquires a group of advertising materials to be evaluated. There are several aspects of the operation of the advertising material acquisition unit 231. Each aspect will be explained below.

The first mode of operation of the advertising material acquisition unit 231 will be described. The advertising material acquisition unit 231 acquires a group of advertising materials from another device. More specific examples include the following. The advertising material acquisition unit 231 may acquire a group of advertising materials by receiving data of a group of advertising materials from another device via the communication unit 21 . In this case, the data for the group of advertising materials may be recorded in advance on another device, or may be input into the other device by the user operating the input device (e.g., keyboard) of the other device. It may be. The advertising material acquisition unit 231 may acquire a group of advertising materials by reading data of a group of advertising materials recorded in an external storage device such as a USB (Universal Serial Bus) memory from the external storage device.

Next, a second aspect of the operation of advertising material acquisition section 231 will be explained. The advertising material acquisition unit 231 acquires a group of advertising material candidates (advertising material candidates) from another device through processing similar to the processing of the first aspect. The advertising material acquisition unit 231 transmits advertising material candidates to the user terminal 10. For example, the advertising material acquisition unit 231 transmits data for displaying a list of advertising material candidates on the user terminal 10's web browser or dedicated software to the user terminal 10. A user selects one or more advertising material candidates by operating the user terminal 10. The user terminal 10 transmits information indicating the selected advertising material candidate to the information providing device 20. The advertising material acquisition unit 231 acquires advertising material candidates selected by the user as a group of advertising materials to be evaluated.

Next, a third aspect of the operation of advertising material acquisition section 231 will be explained. The advertising material acquisition unit 231 acquires a group of advertising materials by newly generating a plurality of advertising materials. At this time, the advertising material acquisition unit 231 may perform any kind of processing to generate the advertising material. One specific example of advertising material generation processing will be described below.

The advertising material acquisition unit 231 acquires character strings (hereinafter referred to as “LP character strings”) used on the landing page corresponding to the advertising material to be evaluated based on the advertising related information stored in the advertising related information storage unit 221. ). For example, if the URL of a landing page is included in the advertisement-related information, the advertising material acquisition unit 231 may access the landing page indicated by the recorded URL and acquire the LP character string. For example, if landing page data is included in the advertisement-related information, the advertising material acquisition unit 231 may acquire the LP character string from the recorded data.

When acquiring the LP character string, the advertising material acquisition unit 231 may acquire the LP character string from a character string recorded as text data on the landing page, or from an image used on the landing page. The character string may be extracted by image recognition processing to obtain the LP character string. The advertising material acquisition unit 231 acquires LP character strings that are likely to be suitable as advertising materials from among the acquired LP character strings as character strings used for advertising materials (hereinafter referred to as "component character strings"). do.

For example, the advertising material acquisition unit 231 may search the LP character strings for a predetermined character string or a character string that includes the character string, and acquire the searched character string as a component character string. For example, the advertising material acquisition unit 231 acquires an appropriate LP character string as a component character string by using a trained model obtained by a learning process performed in advance to acquire an appropriate component character string. Good too. Such a trained model may be obtained by learning, for example, an advertisement including a part character string that was actually used in the past and an index indicating the effect obtained by the advertisement as training data. By using such a trained model, it is possible to obtain an index indicating the effectiveness of advertising for each LP character string, and to obtain a string whose index indicates "high effectiveness" as a component character string.

The advertising material acquisition unit 231 generates advertising materials by generating short sentences including the acquired component character strings. The advertising material acquisition unit 231 may generate one advertising material using one component character string, or may generate a plurality of advertising materials using one component character string. In the third aspect, a group of advertising material data is acquired through such processing.

Next, a fourth aspect of the operation of advertising material acquisition section 231 will be explained. The advertising material acquisition unit 231 generates a group of advertising material candidates (advertising material candidates) by processing similar to the processing of the third aspect. The advertising material acquisition unit 231 transmits advertising material candidates to the user terminal 10. For example, the advertising material acquisition unit 231 transmits data for displaying a list of advertising material candidates on the user terminal 10's web browser or dedicated software to the user terminal 10. A user selects one or more advertising material candidates by operating the user terminal 10. The user terminal 10 transmits information indicating the selected advertising material candidate to the information providing device 20. The advertising material acquisition unit 231 acquires advertising material candidates selected by the user as a group of advertising materials to be evaluated.

This concludes the description of the specific example of the operation of the advertising material acquisition unit 231 to acquire a group of advertising materials to be evaluated. The advertising material acquisition unit 231 records information on the acquired advertising material candidates and information on a group of advertising materials in the advertising material storage unit 222.

Next, the evaluation section 232 will be explained. The evaluation unit 232 evaluates the effectiveness of a group of advertising materials to be evaluated as advertising materials. For example, the evaluation unit 232 evaluates a group of advertising materials regarding the richness of variation (high diversity). For example, the evaluation unit 232 may perform evaluation as follows. The evaluation unit 232 breaks down a group of evaluation materials into individual words, and groups each word based on predetermined similarity criteria. The predetermined criterion may be, for example, that the words have similar meanings. That is, words having similar meanings are grouped into the same group.

Such grouping criteria may be based on the fact that the words are used in advertisements. For example, by preparing multiple combinations of pre-obtained words and correct labels indicating which group the word belongs to as training data, and performing machine learning using the training data, a trained model can be obtained. may be done. By using such a trained model, the evaluation unit 232 may group each word. Such a trained model may be generated for each type of advertised product or service, for each advertiser, or for each combination of advertiser and product or service. Alternatively, it may be generated for each industry to which the advertiser belongs. In such a case, the evaluation unit 232 may perform grouping using the learned model to be applied.

The evaluation unit 232 performs evaluation based on the grouping results. For example, the evaluation unit 232 may perform higher evaluation in response to more groups being generated, and lower evaluation in response to fewer groups being generated.

The criteria for the evaluation performed by the evaluation unit 232 may be determined in advance for each number of groups obtained as a result of grouping. For example, if three or fewer groups are formed, the evaluation level is 1, if four to six groups are formed, the evaluation level is 2, and if seven or more groups are formed, the evaluation level is 3. may be specified. Such evaluation criteria may be determined for each type of advertised product or service, for each advertiser, or for each combination of advertiser and product or service. Alternatively, it may be determined for each industry to which the advertiser belongs. Such evaluation criteria may be determined, for example, by the following process. First, the above-mentioned grouping is performed on a group of advertising materials that achieved a predetermined good standard effect in advertisements that were actually conducted in the past. The number of groups obtained by the grouping may be used as an evaluation standard. For example, the obtained number of groups may be used as a standard for 80% of the score indicating evaluation (for example, 80 points out of 100 points).

The screen information generation unit 233 generates screen information indicating the evaluation results for at least a group of advertising materials to be evaluated, and transmits the generated screen information to the user terminal 10. A specific example of the screen information generated by the screen information generation unit 233 will be described below. FIG. 4 is a diagram showing a specific example of screen information for inputting initial information among the screen information generated by the screen information generation unit 233. Such a screen shown in FIG. 4 is displayed when the advertising material acquisition unit 231 operates in the third mode or the fourth mode.

On the screen for inputting initial information, an input frame for inputting information indicating at least the URL of the landing page is displayed. In the example of FIG. 4, there is a set of radio buttons 131 for selecting options to be generated, an account name input box 132, a category input box 133, and a landing page URL input box 134 (134_1 to 134_4). and a generate button 135 are provided. The user inputs each piece of information into these input boxes. A character string indicating the URL may be input by the user into the landing page URL input frame 134. Further, a URL stored in advance in association with identification information (for example, an account name) may be read out and displayed in the URL input frame 134 in response to the user's input of the account name. The URL displayed in the input frame 134 may be able to be modified or deleted by the user.

For example, information indicating the category of the advertised product or service is input into the category input frame 133. The information indicating the category may be input in the form of being selected from a plurality of options. A category stored in advance in association with identification information (for example, an account name) may be read out and displayed in the category input frame 133 in response to the user's input of the account name. When a URL is input into at least one URL input box 134, the generate button 135 may be activated. When the activated generation button 135 is pressed, the advertising material acquisition unit 231 generates a plurality of advertising material candidates based on the content of the landing page indicated by the URL input in the URL input field 134.

FIG. 5 is a diagram showing a specific example of screen information for displaying advertising material candidates acquired by the advertising material acquisition unit 231. In the example of FIG. 5, a selection number display area 136, an evaluation result display area 137, an advertising material candidate display area 138, and a viewing screen generation button 139 are displayed. Information indicating the number of advertising material candidates selected by the user is displayed in the selection number display area 136. The evaluation result display area 137 displays information indicating the evaluation results of the evaluation unit 232 for a group of advertising materials made up of advertising material candidates selected by the user. In the specific example shown in FIG. 5, evaluation is performed in six stages from 0 to 5. The evaluation stages and display formats do not need to be limited to the specific examples shown in FIG. 5 and the like.

In the advertising material candidate display area 138, a plurality of pairs of checkboxes and character strings of advertising material candidates corresponding to the checkboxes are displayed on the right side of the checkboxes. When selecting a character string for an advertising material candidate, the user operates a check box located to the left of the advertising material candidate to be selected. In the state of FIG. 5, the number of selected advertising material candidates is 0. Therefore, a display indicating that the number of selections is 0 is displayed in the selection number display area 136, and a display indicating that this is the lowest evaluation result is displayed in the evaluation result display area 137, and all checkboxes are selected. There is a display indicating that the device is not in use.

FIG. 6 is a diagram showing a specific example of screen information in a state where a plurality of advertising material candidates are selected. In the state of the screen information in Figure 6, "Which ○○ is suitable for you?", "Which is the most popular among the ○○ that you can select?", "Maximum □□ yen savings!!", "Your ``Which is the most popular choice among your generation?'' Four advertising material candidates are selected by users. The checkbox of the selected advertising material candidate is displayed in a different manner than when it is not selected. The evaluation result display area 137 displays information indicating evaluation results obtained based on the four selected advertising material candidates. In the example of FIG. 6, an evaluation result of 2 out of 0 to 5 is displayed.

FIG. 7 is a diagram showing a specific example of screen information in a state where a plurality of advertising material candidates are selected. The state of the screen information in FIG. 7 is a state in which the advertising material candidate "Any user of X can use!" has been selected from the state in FIG. 6. When the user changes the selection state in the advertising material candidate display area 138, the control unit 15 of the user terminal 10 transmits information indicating the changed selection state to the information providing device 20. The evaluation unit 232 of the information providing device 20 performs evaluation based on the changed selection state. The screen information generation unit 233 generates screen information indicating the evaluation result and transmits it to the user terminal 10. The screen information is, for example, the screen information shown in FIG. In response to a change in the selection state by the user, not only the display of the selection state in the advertising material candidate display area 138 but also the contents of the selection number display area 136 and the contents of the evaluation result display area 137 change from FIG. .

When the viewing screen generation button 139 is operated, the screen information generation unit 233 generates a viewing screen in which the advertising material candidates currently selected in the advertising material candidate display area 138 are included as a group of advertising materials. FIG. 8 is a diagram showing a specific example of the viewing screen. The viewing screen shown in FIG. 8 is a viewing screen generated when the viewing screen generation button 139 is operated in the state shown in FIG. Such a viewing screen can also be displayed on other user terminals 10 by accessing a specific URL. After the viewing screen generation button 139 is operated, the URL used to view the viewing screen may be displayed, for example, in the address bar of the browser or in another area. By copying the displayed URL and transmitting it to the other user terminal 10, the user can easily display the viewing screen on the other user terminal 10.

On the viewing screen, a selection number display area 136, an evaluation result display area 137, and an advertising material candidate display area 138 are displayed. The advertising material candidate display area 138 on the viewing screen does not display all advertising material candidates acquired by the advertising material acquisition unit 231, but all the advertising material candidates that were selected at the time the viewing screen generation button 139 was operated. It may also be configured to include only advertising material candidates. In the viewing screen, the display contents of the selection number display area 136 and the display contents of the evaluation result display area 137 are the same as those of the screens shown in FIGS. 6 and 7, and therefore their description will be omitted.

FIG. 9 is a diagram showing a specific example of screen information on the viewing screen. The state of the screen information in FIG. 9 is that in the state of FIG. 8, there is an advertising material candidate that says "What is the most popular of ○○ that you can select?" and an advertising material candidate that says "any user of X can use it!" is deselected. When the user changes the selection state in the advertising material candidate display area 138, the control unit 15 of the user terminal 10 transmits information indicating the changed selection state to the information providing device 20. The evaluation unit 232 of the information providing device 20 performs evaluation based on the changed selection state. The screen information generation unit 233 generates screen information indicating the evaluation result and transmits it to the user terminal 10. The screen information is, for example, the screen information shown in FIG. In response to a change in the selection state by the user, not only the display of the selection state in the advertising material candidate display area 138 but also the contents of the selection number display area 136 and the contents of the evaluation result display area 137 change from FIG. .

FIG. 10 is a diagram showing a specific example of the flow of operation of the information providing system 100. For the user terminal 10 that has accessed the information providing device 20, the screen information generation unit 233 of the information providing device 20 transmits screen information of a screen for inputting initial information as shown in FIG. 4 to the user terminal 10. (Step S100). The user terminal 10 displays a screen for inputting initial information on the display unit 13. A user operates the operation unit 12 to input initial information such as information indicating an account and information indicating a URL of a landing page. The user terminal 10 transmits the input initial information to the information providing device 20. Then, when the user of the user terminal 10 operates the generation button 135, the user terminal 10 transmits an instruction to generate advertising material candidates to the information providing device 20 (step S101).

The advertising material acquisition unit 231 of the information providing device 20 generates a plurality of advertising material candidates in response to the generation instruction (step S102). The screen information generation unit 233 generates screen information for displaying a plurality of generated advertising material candidates, as shown in FIG. Then, the screen information generation unit 233 transmits the generated screen information to the user terminal 10 (step S103).

The user terminal 10 displays a screen displaying a plurality of advertising material candidates on the display unit 13 (step S104). A user operates the operation unit 12 to select one or more candidate material candidates. The user terminal 10 transmits information indicating the selected advertising material candidate (hereinafter referred to as "selection information") to the information providing device 20 (step S105).

The evaluation unit 232 of the information providing device 20 determines the selected advertising material candidates according to the selection information, and performs evaluation processing on the group of selected advertising materials (step S106). The screen information generation unit 233 generates screen information for displaying evaluation results and the like as shown in FIGS. 6 and 7. Then, the screen information generation unit 233 transmits the generated screen information to the user terminal 10 (step S107). The user terminal 10 displays a screen displaying the evaluation results and the like on the display unit 13 (step S108).

In the information providing system 100 configured in this manner, the evaluation unit 232 evaluates the effectiveness of a group of advertising materials acquired by the advertising material acquisition unit 231 as advertising materials. The evaluation results are then transmitted to the user terminal 10 and displayed. Therefore, when creating an advertisement to guide access to a landing page, it becomes possible to create more effective advertising materials.

For example, the evaluation unit 232 evaluates a group of advertising materials regarding the richness of variation (high diversity). In this case, evaluation results regarding the richness of variation are provided to the user. Therefore, an evaluation result is shown to the user from the viewpoint of whether or not the advertising material is capable of attracting the interests of a wide range of users. By attracting the interests of a wide range of users, there is a high possibility that advertising materials with high advertising effectiveness will result. Therefore, by showing such evaluation results to the user, it becomes possible to create more effective advertising materials. Similarly, evaluation results are shown to the user in terms of whether or not the advertising material is capable of keeping the viewer interested in the advertisement without causing boredom. By keeping those who view advertisements interested in the advertisement without getting bored, there is a high possibility that advertising materials with high advertising effectiveness will be produced as a result. Therefore, by showing such evaluation results to the user, it becomes possible to create more effective advertising materials.

(Modified example)
In the embodiment described above, a character string was used as a specific example of advertising material. However, advertising materials need not be limited to character strings. For example, a photographic image or sound may be used as advertising material. In this case, the evaluation unit 232 may perform evaluation regarding variations in the subject of the photograph, for example. More specifically, the subjects of the photographs may be grouped based on the degree of similarity, and the evaluation may be performed based on the number of groups. A human face may be used as the subject of the photograph. The evaluation unit 232 may perform evaluation regarding variations in audio, for example. More specifically, the character string obtained by voice recognition may be evaluated by the same process as for the character string described above. As another specific example of the evaluation process for voices, voice tones may be grouped based on similarity, and evaluation may be performed based on the number of groups.

The information providing device 20 may be implemented using a plurality of information processing devices. For example, the information providing device 20 may be implemented using a cloud system.

Although the embodiments of the present invention have been described above in detail with reference to the drawings, the specific configuration is not limited to these embodiments, and includes designs within the scope of the gist of the present invention.

100... Information providing system, 10... User terminal, 20... Information providing device, 11... Communication unit, 12... Operation unit, 13... Display unit, 14... Storage unit, 15... Control unit, 21... Communication unit, 22... Storage 221... Advertisement related information storage section, 222... Advertising material storage section, 223... Viewing screen information storage section, 23... Control section, 231... Advertising material acquisition section, 232... Evaluation section, 233... Screen information generation section, 136... Selection number display area, 137... Evaluation result display area, 138... Advertising material candidate display area, 139... Viewing screen generation button

Claims (5)

an advertising material acquisition unit that acquires a group of advertising materials to be evaluated;
An evaluation department that evaluates the effectiveness of the acquired advertising materials as advertising materials;
a screen information generation unit that generates screen information indicating the evaluation result and sends it to the user terminal;
An information providing device comprising: The information providing device according to claim 1, wherein the evaluation unit evaluates the group of advertising materials with regard to richness in variation. 3. The information providing apparatus according to claim 2, wherein the evaluation unit groups words included in the group into a plurality of groups based on predetermined similarity criteria for the group of advertising materials, and evaluates the group based on the results. an advertising material acquisition step in which the computer acquires a group of advertising materials to be evaluated;
an evaluation step in which the computer evaluates the effectiveness of the group of acquired advertising materials as advertising materials;
a screen information generation step in which the computer generates screen information indicating the evaluation result and sends it to the user terminal;
An information provision method that has an advertising material acquisition unit that acquires a group of advertising materials to be evaluated;
An evaluation department that evaluates the effectiveness of the acquired advertising materials as advertising materials;
a screen information generation unit that generates screen information indicating the evaluation result and sends it to the user terminal;
A computer program for causing a computer to function as an information providing device having the following functions.

Images