JP2023138267A - Information processing method, information processing device and program - Google Patents

Abstract

To provide an information processing method, an information processing device and a program for effectively distributing advertisement.SOLUTION: An information processing method to be executed by an information processing system includes selection processing for analyzing a dynamic image of an object person photographed by a user and selecting advertisement optimal to the object person on the basis of an analysis result, and distribution processing for distributing the selected advertisement to a destination selected by the user. The user is a person who photographs a dynamic image of the object person. The dynamic image includes a moving image and images. The object person is an arbitrary person whose dynamic image is photographed by the user. The object person is, for example, a customer of an advertised commodity, but is not limited by the consumer. The destination is an arbitrary person different from the object person. The destination is, for example, a purchaser of the advertised commodity, but is not limited by the purchaser. The advertisement is advertisement targeting arbitrary consumer goods or service.SELECTED DRAWING: Figure 8

Description

The present invention relates to an information processing method, an information processing device, and a program.

Conventionally, in online advertising, it is common to select an advertisement to be delivered to the recipient based on information about the recipient. For example, Cited Document 1 describes an advertisement distribution device that distributes advertisement information to a user terminal owned by a user, which includes a first acquisition unit that acquires movement data of the user, and a first acquisition unit that acquires purchasing behavior data of the user. an advertisement comprising: a second acquisition unit that selects advertisement information to be distributed based on the movement data and the purchasing behavior data; and a distribution unit that distributes the advertisement information to the user terminal. A distribution device is disclosed.

JP 2021-174235 Publication

With the above-mentioned conventional technology, it is difficult to effectively distribute advertisements when the demander and the purchaser of the product are different. For example, in the case of nursing care products, if the consumer is an elderly parent and the purchaser is their child, even if an online advertisement is delivered to the parent based on the parent's information, the parent will not see the advertisement in the first place. Most likely not. Furthermore, even if online advertisements are distributed to children based on their information, it does not necessarily mean that advertisements for products that are most suitable for parents will be distributed.

The present invention has been made in view of the above problems, and an object of the present invention is to effectively distribute advertisements.

An information processing method according to an embodiment is an information processing method executed by an information processing system, and includes a selection process of selecting an advertisement based on information about a target person, and a destination of the selected advertisement different from the target person. and distribution processing for distributing to.

According to one embodiment, advertisements can be effectively distributed.

1 is a diagram illustrating an example of the configuration of an information processing system according to an embodiment. FIG. 1 is a diagram illustrating an example of a hardware configuration of an information processing device. FIG. 1 is a diagram illustrating an example of a functional configuration of an information processing device. FIG. 3 is a diagram showing an example of moving image information. It is a figure showing an example of target person information. FIG. 3 is a diagram showing an example of destination information. It is a figure showing an example of advertisement information. 3 is a flowchart illustrating an example of processing executed by the information processing system. It is a figure which shows an example of a target person selection screen. It is a figure which shows an example of a video list screen. It is a figure which shows an example of a destination selection screen.

Hereinafter, each embodiment of the present invention will be described with reference to the accompanying drawings. Note that in the descriptions of the specifications and drawings related to each embodiment, the same reference numerals are given to the constituent elements having substantially the same functional configuration to omit redundant explanation.

<System configuration>
First, an overview of the information processing system according to this embodiment will be explained. The information processing system according to the present embodiment analyzes the video image of the target person taken by the user, selects the optimal advertisement for the target person based on the analysis result, and delivers the selected advertisement to the destination selected by the user. It is a system. The user is a person who photographs a moving image of a subject. Moving images include moving images and images. The target person is any person whose moving image is photographed by the user. The target person is, for example, a consumer of the advertised product, but is not limited thereto. The destination is an arbitrary person different from the target person. The destination is, for example, a purchaser of the advertised product, but is not limited thereto. An advertisement is an advertisement for any consumer good or service. Consumer goods targeted for advertising include, but are not limited to, clothing, shoes, food, nursing care products, oral care products, sporting goods, furniture, supplements, insurance, financial products, travel plans, or transportation. . Services to be advertised include, but are not limited to, home renovation or medical/nursing care services, for example.

The information processing system according to the present embodiment, for example, allows a user to shoot a walking video of a home-based elderly person (target person), analyzes the photographed walking video of the home-based elderly person, and based on the analysis result, the information processing system is optimized for the home-based elderly person. The system can be used as a system that selects an advertisement and distributes the selected advertisement, along with a walking video and its analysis results, to a destination selected by the user. Possible recipients include family caregivers and other caregivers, care managers in charge of elderly people at home, care providers used by elderly people at home, and medical professionals such as doctors and nurses who are in charge of elderly people at home.

FIG. 1 is a diagram showing an example of the configuration of an information processing system according to this embodiment. As shown in FIG. 1, the information processing system according to the present embodiment includes an advertisement distribution device 1, a user terminal 2, and a destination terminal 3, which are communicably connected to each other via a network N. The network N is, for example, a wired LAN (Local Area Network), a wireless LAN, the Internet, a public line network, a mobile data communication network, or a combination thereof. In the example of FIG. 1, the information processing system includes one advertisement distribution device 1, one user terminal 2, and one destination terminal 3, but may include a plurality of each.

The advertisement distribution device 1 is an information processing device that selects the optimal advertisement for the target person based on the analysis results of the target person's moving images, and distributes the selected advertisement to the destination. The advertisement distribution device 1 is, for example, a PC (Personal Computer), a smartphone, a tablet terminal, a server device, or a microcomputer, but is not limited thereto.

The user terminal 2 is an information processing device that transmits a moving image of a target person to the advertisement distribution device 1. The user terminal 2 is, for example, a PC, a smartphone, or a tablet terminal, but is not limited thereto. The user may shoot a moving image of the target person using a user terminal 2 equipped with a camera and send the obtained moving image to the advertisement distribution device 1, or send the moving image of the target person obtained from an external device to the advertisement. It may also be transmitted to the distribution device 1.

The destination terminal 3 is an information processing device that displays a moving image of the target person, an analysis result of the moving image of the target person, and an advertisement. The user terminal 2 is, for example, a PC, a smartphone, or a tablet terminal, but is not limited thereto.

<Hardware configuration>
Next, the hardware configuration of the information processing device 100 will be explained. FIG. 2 is a diagram illustrating an example of the hardware configuration of the information processing device 100. As shown in FIG. 2, the information processing device 100 includes a processor 101, a memory 102, a storage 103, a communication I/F 104, an input/output I/F 105, and a drive, which are interconnected via a bus B. A device 106 is provided.

The processor 101 controls each configuration of the information processing device 100 and operates the functions of the information processing device 100 by loading various programs including an OS (Operating System) stored in the storage 103 into the memory 102 and executing them. Realize. The processor 101 is, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), a GPU (Graphics Processing Unit), an ASIC (Application Specific Integrated Circuit), a DSP (Digital Signal Processor), or a combination thereof.

The memory 102 is, for example, a ROM (Read Only Memory), a RAM (Random Access Memory), or a combination thereof. The ROM is, for example, a PROM (Programmable ROM), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), or a combination thereof. The RAM is, for example, DRAM (Dynamic RAM), SRAM (Static RAM), or a combination thereof.

The storage 103 stores various programs and data including an OS. The storage 103 is, for example, a flash memory, an HDD (Hard Disk Drive), an SSD (Solid State Drive), an SCM (Storage Class Memories), or a combination thereof.

The communication I/F 104 is an interface for connecting the information processing device 100 to an external device via the network N and controlling communication. The communication I/F 104 is, for example, an adapter compliant with Bluetooth (registered trademark), Wi-Fi (registered trademark), ZigBee (registered trademark), Ethernet (registered trademark), or optical communication, but is not limited thereto. .

The input/output I/F 105 is an interface for connecting the input device 107 and the output device 108 to the advertisement distribution device 1. The input device 107 is, for example, a mouse, keyboard, touch panel, microphone, scanner, camera, various sensors, operation buttons, or a combination thereof. Output device 108 is, for example, a display, a projector, a printer, a speaker, a vibrator, or a combination thereof.

The drive device 106 reads and writes data on the disk medium 109. Drive device 106 is, for example, a magnetic disk drive, an optical disk drive, a magneto-optical disk drive, or a combination thereof. The disk media 109 is, for example, a CD (Compact Disc), a DVD (Digital Versatile Disc), an FD (Floppy Disk), an MO (Magneto-Optical disk), a BD (Blu-ray (registered trademark) Disc), or a combination thereof. It is.

Note that in this embodiment, the program may be written into the memory 102 or the storage 103 at the manufacturing stage of the information processing device 100, may be provided to the information processing device 100 via the network N, or may be provided to the information processing device 100 via a disk medium. The information may be provided to the information processing apparatus 100 via a non-transitory computer-readable recording medium such as 109.

<Functional configuration>
Next, the functional configuration of the advertisement distribution device 1 will be explained. FIG. 3 is a diagram showing an example of the functional configuration of the advertisement distribution device 1. As shown in FIG. As shown in FIG. 3, the advertisement distribution device 1 includes a communication section 11, a storage section 12, and a control section 13.

The communication unit 11 is realized by the communication I/F 104. The communication unit 11 transmits and receives information between the user terminal 2 and the destination terminal 3 via the network N. The communication unit 11 receives a moving image of the subject from the user terminal 2 and transmits an analysis result of the moving image of the subject to the user terminal 2. Further, the communication unit 11 transmits (distributes) a moving image of the target person, an analysis result of the moving image of the target person, and an advertisement to the destination terminal 3 .

The storage unit 12 is realized by a memory 102 and a storage 103. The storage unit 12 stores a moving image 121, moving image information 122, target person information 123, destination information 124, and advertisement information 125.

The moving image 121 is a moving image of the subject. The moving image 121 is, for example, a moving image of a subject training, exercising, walking, standing up, sitting, raising and lowering an arm, chewing, swallowing, oral cavity, or utterance, but is not limited thereto.

The moving image information 122 is information regarding the moving image 121 of the subject. The moving image information 122 is created each time the moving image 121 is saved, and is stored for each moving image 121.

FIG. 4 is a diagram showing an example of the moving image information 122. The moving image information 122 in FIG. 4 includes "moving image ID", "subject ID", "shooting date and time", and "moving image" as information items. “Moving image ID” is identification information that uniquely identifies a moving image. The “subject ID” is identification information that uniquely identifies the subject who is the subject of the moving image. “Photographing date and time” is information indicating the date and time when the moving image was photographed. “Moving image” is information indicating the file name of the moving image 121 and its location.

For example, in the moving image M001 in FIG. 4, the "subject ID" is P001, the "shooting date and time" is "3/3 11:34", and the "moving image" is M001. It is mp4. This means that the moving image M001 is M001. This indicates that the video has a file name of mp4.

Further, in the moving image M002 in FIG. 4, the "subject ID" is P002, the "shooting date and time" is "3/3 12:20", and the "moving image" is M002. It is mp4. This means that the moving image M002 is M002. This indicates that the video has a file name of mp4.

Furthermore, in the moving image M003 of FIG. 4, the "subject ID" is P001, the "shooting date and time" is "3/4 15:04", and the "moving image" is M004. png. This means that the moving image M003 is M003. This indicates that the image has a file name of png.

As shown in FIG. 4, a plurality of moving images 121 may be stored for one subject. Also, videos and images may be mixed. Further, the extensions of videos and images are arbitrary.

Note that the moving image information 122 is not limited to the example shown in FIG. 4. The moving image information 122 may not include some of the above information items, or may include information items other than the above.

The target person information 123 is information regarding the target person. The subject information 123 is stored for each subject. Among the target person information 123, the analysis results described below are created and registered by the advertisement distribution device 1. Further, information other than the analysis results is registered in advance by the user, for example.

FIG. 5 is a diagram showing an example of the subject information 123. The target person information 123 in FIG. ” and “analysis results.” The “subject ID” is identification information that uniquely identifies the subject who is the subject of the moving image. “Name” is information indicating the name of the subject. "Age" is information indicating the age of the subject. “Gender” is information indicating the gender of the subject. “Level of care required” is information indicating the degree of care required of the subject. “Past history” is information indicating the past history of the subject. “Medication” is information indicating the medicine that the subject is taking. "Walking aid" is information indicating the walking aid used by the subject. “Analysis result” is information indicating the analysis result of the subject's moving image 121. When the moving image 121 is a walking moving image, the analysis results include, for example, walking speed, left/right, rhythm, and unsteadiness, but are not limited thereto. The analysis result can be arbitrarily set depending on the type of moving image 121.

For example, the subject P001 in Figure 5 has ``Name'' as AAA, ``Age'' as 85, ``Gender'' as male, ``Level of Care Required'' as 3, and ``Past History'' as xxx. , "Medication" is aaa, "Walking aid" is a walking vehicle, and "Analysis result" is 3. Subject P001 is an 85-year-old man named AAA, has a nursing care level of 3, past medical history of 3.

Furthermore, the subject P002 in Figure 5 has a "name" of BBB, an "age" of 83, a "gender" of female, a "level of care required" of 2, and a "past medical history" of yyy. , "medication" is bbb, "walking aid" is a cane, and "analysis result" is 4. Subject P002 is an 83-year-old woman named BBB, has a nursing care level of 2, past medical history of yyy, takes BBB medication, uses a cane, and the analysis result of video 121 is 4. It shows that.

Note that the subject information 123 is not limited to the example shown in FIG. The subject information 123 may not include some of the above information items, or may include information items other than the above. Further, one subject information 123 may include a plurality of analysis results.

Destination information 124 is information regarding a destination. Destination information 124 is stored for each destination. The destination information 124 is, for example, registered in advance by the user.

FIG. 6 is a diagram showing an example of the destination information 124. The destination information 124 in FIG. 6 includes "destination ID", "name", "age", "gender", "affiliation", "occupation", "relationship", and "contact information" as information items. “Destination ID” is identification information that uniquely identifies a destination. "Name" is information indicating the name of the destination. "Age" is information indicating the age of the destination. "Gender" is information indicating the gender of the destination. "Affiliation" is information indicating an organization such as a company, facility, business operator, etc. to which the destination belongs. "Occupation" is information indicating the destination's occupation. “Relationship” is information indicating the relationship with the target person. “Contact information” is information indicating the contact information of the destination. The contact information is, for example, an e-mail address, but is not limited to this.

For example, for destination D001 in FIG. 6, "Name" is CCC, "Age" is 50, "Gender" is male, "Affiliation" is ccc, and "Occupation" is company employee. "Relationship" is family (P001), and "contact information" is ccc@zzz. com. In this case, the destination D001 is a 50-year-old man named CCC, an employee of the company ccc, and a family member of the target P001, and the contact information is ccc@zzz. com is registered.

In addition, destination D002 in FIG. 6 has "Name" as DDD, "Age" as 35, "Gender" as "Female", "Department" as "ddd", "Occupation" as Care Manager, and " ``Relationship'' is the person in charge (P002), and ``Contact information'' is ddd@zzz. com. In this case, the destination D002 is a 35-year-old woman named DDD, who is a care manager in charge of the subject P002 at a nursing care facility called ddd, and the contact information is ddd@zzz. com is registered.

Note that the destination information 124 is not limited to the example shown in FIG. The destination information 124 may not include some of the above information items, or may include information items other than the above. Further, one destination information 124 may include relationships with multiple subjects or may include multiple contacts. Further, contact information is not limited to e-mail addresses.

Advertisement information 125 is information regarding advertisements. Advertisement information 125 is stored for each advertisement. Advertisement information 125 is registered in advance by the user, for example.

FIG. 7 is a diagram showing an example of advertisement information 125. Advertisement information 125 in FIG. 7 includes "advertisement ID", "advertisement name", "advertisement content", and "distribution conditions" as information items. "Advertisement ID" is identification information that uniquely identifies an advertisement. “Advertisement name” is information indicating the name of the advertisement. “Advertisement content” is information indicating the content of the advertisement or the location of the content of the advertisement. “Distribution conditions” is information indicating conditions for distributing advertisements to destinations. It is set based on the target person information 123 and destination information 124.

For example, in advertisement A001 in FIG. 7, the "advertisement name" is walking aid, the "advertisement content" is "...", and the "distribution condition" is "Target: analysis result ≧ 3 & destination: relationship = family”. Advertisement A001 is an advertisement name for walking aids, the content is "...", and the video image of the target person is sent to the family of the target person whose analysis result of the video image 121 is 3 or higher. 121 and its analysis results are transmitted together with the moving image 121 and its analysis results.

In addition, in advertisement A002 in FIG. 7, the "advertisement name" is nursing care service, the "advertisement content" is "...", and the "distribution condition" is "Target: Analysis result ≧ 4 & destination: Occupation = Care manager & Addressee: Relationship = Person in charge.” This is because advertisement A002 has an advertisement name of nursing care service, the content is "...", and the care manager in charge of the target person whose analysis result of the video image 121 is 4 or higher is asked to This indicates that when the image 121 and its analysis results are transmitted, they are distributed together with the moving image 121 and its analysis results.

Note that the advertisement information 125 is not limited to the example shown in FIG. Advertisement information 125 may not include some of the above information items, or may include information items other than the above. Furthermore, the distribution conditions may be set based only on the target person information 123 or may be set based only on the destination information 124.

The control unit 13 is realized by the processor 101 reading a program from the memory 102, executing it, and cooperating with other hardware configurations. The control unit 13 controls the entire operation of the advertisement distribution device 1. The control unit 13 includes an acquisition unit 131, an analysis unit 132, a selection unit 133, and a distribution unit 134.

The acquisition unit 131 acquires the moving image 121 of the subject and stores it in the storage unit 12. Every time a moving image 121 is saved in the storage unit 12, the acquisition unit 131 creates moving image information 122 regarding the saved moving image 121 and stores it in the storage unit 12. At this time, the item of the analysis result of the moving image may be left blank.

The analysis unit 132 analyzes the moving image 121 stored in the storage unit 12 and adds the analysis result to the analysis result item of the moving image information 122. The analysis unit 132 performs skeletal extraction processing (posture estimation processing) on the video, evaluates the movement of the subject based on the obtained skeletal information, and adds the evaluation results to the video information 122 as analysis results. Good too. The subject's movements include, but are not limited to, training, exercise, walking, standing up, sitting, raising and lowering arms, chewing, swallowing, oral cavity, or speaking. The analysis unit 132 may also perform emotion estimation processing (facial expression estimation processing) on the moving image and add the estimated emotion (facial expression) to the moving image information 122 as an analysis result. The analysis unit 132 may also perform voice recognition processing on the video and add the obtained utterance content to the video information 122 as an analysis result.

The selection unit 133 selects an advertisement to be distributed to the destination based on the target person information 123. Specifically, the selection unit 133 compares the target person information 123 of the target person to whom the video image 121 is sent to the destination and the distribution conditions included in the advertisement information 125, and selects the advertisement to be distributed to the destination. do. If the distribution conditions are set based on destination information, the selection unit 133 compares the destination information 124 of the destination to which the video image 121 is to be sent with the distribution conditions included in the advertisement information 125, and You may also select which advertisements to distribute.

The distribution unit 134 distributes the advertisement selected by the selection unit 133 to the destination together with the moving image 121 of the target person and the analysis result thereof. The distribution unit 134 may send an e-mail containing the subject's moving image 121, the analysis result, and an advertisement to the destination, or may send an e-mail containing the subject's moving image 121, the analysis result, and an advertisement to the destination. The e-mail may be sent to the destination, or an e-mail containing an advertisement and a link to a web page including the moving image 121 of the subject and the analysis results may be sent to the destination. Further, the distribution unit 134 may distribute the target person's moving image 121, the analysis result, and the advertisement to the destination by means other than e-mail, such as a chat tool.

Note that the functional configuration of the advertisement distribution device 1 is not limited to the above example. For example, the advertisement distribution device 1 may include a part of the above functional configuration, and the user terminal 2 may include the rest. Further, the advertisement distribution device 1 may have a functional configuration other than the above. Further, each functional configuration of the advertisement distribution device 1 may be realized by software as described above, or by hardware such as an IC chip, an SoC (System on Chip), an LSI (Large Scale Integration), or a microcomputer. may be done.

<Processing executed by the information processing system>
Next, processing executed by the information processing system according to this embodiment will be described. FIG. 8 is a flowchart illustrating an example of processing executed by the information processing system.

In the following, a user visits the home of an elderly person (target person), shoots a walking video of the elderly person (video image of the target person), sends the shot walking video and its analysis results to the destination, and An example of distributing advertisements to destinations according to the destination will be explained.

(Step S101)
When the user visits the home of an elderly person (target person), the user operates the user terminal 2 to display the target person selection screen Im1 on the user terminal 2, and starts shooting a walking video on the target person selection screen Im1. Select the elderly. When the user selects an elderly person, a moving image list screen Im2 of the selected elderly person is displayed.

FIG. 9 is a diagram showing an example of the target person selection screen Im1. The target person selection screen Im1 in FIG. 9 displays a menu button bm, a new registration button bn, a search window w, a target person button bp, a home button bh, a shooting button bs, and a video button bv. has been done.

The menu button bm is a button for displaying a menu. When the menu button bm is selected, menus corresponding to the home screen, setting screen, target person selection screen Im1, moving image list screen Im2, and destination selection screen Im3 are displayed in a drop-down manner. When the user selects a menu, a screen corresponding to the selected menu is displayed.

The new registration button bn is a button for registering target person information 123 of a new target person. When the new registration button bn is selected, a target person information registration screen (not shown) is displayed. The user can register target person information 123 of a new target person on the target person information registration screen.

The search window w is a search window for searching for a target person whose target person information 123 is registered using a name as a search key. When a name is entered in the search window w, a list (not shown) of subjects having that name is displayed. The user can select a target person from the displayed list of targets. When the user selects a target person, a moving image list screen Im2 of the selected target person is displayed.

The target person button bp is a button for selecting a target person. The target person button bp is displayed for each target person. The target person button bp displays the target person's icon, name, and number of captured walking videos. When the target person button bp is selected, a moving image list screen Im2 of the target person corresponding to the selected target person button bp is displayed. In the example of FIG. 9, a target person button bp1 for AAA (target person P001) and a target person button bp2 for BBB (target person P002) are displayed. AAA has already shot six walking videos, and BBB has shot four walking videos.

The home button bh is a button for displaying a home screen (not shown). When the home button bh is selected, the home screen is displayed.

The shooting button bs is a button for shooting a walking video. When the shooting button bs is selected, shooting of a walking video is started.

The video button bv is a button for displaying the video list screen Im2. When the video button bv is selected, a video list screen Im2 is displayed.

FIG. 10 is a diagram showing an example of the moving image list screen Im2. The moving image list screen Im2 in FIG. 10 is a moving image list screen Im2 of AAA (target person P001). The video list screen Im2 in FIG. 10 includes the target person's icon, name (AAA), menu button bm, shooting button bs, thumbnail tn of the target's video, home button bh, and shooting button. bs and a video button bv are displayed.

Thumbnail tn is a button for playing a video. When a thumbnail tn is selected, a video playback screen is displayed, and the video corresponding to the selected thumbnail tn is played. Thumbnails tn are displayed together with titles by shooting dates and times. In the example of FIG. 10, a thumbnail tn1 of a video titled "March Physical Fitness Measurement 1" and a thumbnail tn2 of a video titled "March Physical Fitness Measurement 2" are displayed.

(Step S102)
When the moving image list screen Im2 is displayed on the user terminal 2, the user selects the shooting button bs and shoots the moving image 121 of the elderly person. For example, the user photographs an elderly person walking 5 meters indoors from the front or from behind.

(Step S103)
When the shooting of the moving image 121 is completed, the user terminal 2 transmits the moving image 121 to the advertisement distribution device 1 and requests analysis of the moving image 121.

(Step S104)
When the communication unit 11 of the advertisement distribution device 1 receives the moving image 121, the acquiring unit 131 acquires the received moving image 121 and stores it in the storage unit 12. Further, the acquisition unit 131 creates moving image information 122 of the saved moving image 121 and stores it in the storage unit 12.

(Step S105)
When the video image 121 is stored in the storage unit 12, the analysis unit 132 performs skeleton extraction processing on the stored video image 121, evaluates the walking of the elderly person based on the obtained skeleton information, and performs an evaluation. The result is added to the video information 122 of the video 121 as an analysis result. Further, the analysis unit 132 transmits the analysis result to the user terminal 2 via the communication unit 11.

(Step S106)
When the communication unit of the user terminal 2 receives the analysis result, the user terminal 2 stores the analysis result in memory.

(Step S107)
Thereafter, the user operates the user terminal 2 to display the destination selection screen Im3, and selects a destination on the destination selection screen Im3.

FIG. 11 is a diagram showing an example of the destination selection screen Im3. The destination selection screen Im3 in FIG. 11 includes an affiliation input field b1, a name input field b2, a contact information input field b3, a thumbnail tn, an analysis result ar, a send button bt, a back button br, and a home button. bh, a shooting button bs, and a video button bv are displayed.

The affiliation input field b1 is a text box for inputting the affiliation of the destination. The affiliation of the destination may be available from a drop-down list or the like. In the example of FIG. 11, "ccc" is input as the destination affiliation.

The name input field b2 is a text box for inputting the name of the destination. The name of the destination may be available from a drop-down list or the like. In the example of FIG. 11, "CCC" is input as the name of the destination.

The contact information input field b3 is a text box for inputting the contact information of the destination. The contact information of the destination may be available from a drop-down list or the like. In the example of FIG. 11, "ccc@zzz.com" is input as the contact information of the destination.

The thumbnail tn is the thumbnail tn of the moving image 121 to be sent to the destination. In the example of FIG. 11, a thumbnail tn of the walking video "March Physical Fitness Measurement 1" is displayed. The moving image 121 to be sent to the destination may be selectable on the destination selection screen Im3 or may be selectable on the moving image list screen Im2. Further, a plurality of moving images 121 may be selected as the moving images 121 to be transmitted, and a plurality of thumbnails tn corresponding to each moving image 121 may be displayed on the destination selection screen Im3.

The analysis result ar is the analysis result of the moving image 121 corresponding to the thumbnail tn. In the example of FIG. 11, as the analysis results of the moving image 121 of "March Physical Fitness Measurement 1", evaluation values of comprehensive evaluation, speed, unsteadiness, left-right difference, and rhythm are displayed.

The send button bt is a button for sending the moving image 121 to the destination. When the send button bt is selected, the moving image 121 selected by the user is sent to the destination contact selected by the user. In the example of FIG. 11, when the send button bt is selected, the walking video "March Physical Fitness Measurement 1" is sent by e-mail to the e-mail address (ccc@zzz.com) of the CCC (destination D001).

The return button br is a button for returning to the previous screen. When the back button br is selected, the screen that was displayed before the destination selection screen Im3 is displayed.

(Step S108)
After selecting the video image 121 and the destination, the user selects the send button bt and requests the advertisement distribution device 1 to transmit the video image 121 to the destination.

(Step S109)
When the advertisement distribution device 1 receives a request to transmit the moving image 121 from the user terminal 2, the selection unit 133 transmits the target person information 123 of the target person whose moving image 121 to be transmitted to the destination is photographed, and the moving image 121. An advertisement to be delivered to the destination is selected based on the destination information 124 and advertisement information 125 of the destination. In the example of FIG. 11, the analysis result (overall) of target person P001 is 3 and the relationship of destination D001 is family, so advertisement A001 is selected.

(Step S110)
When the selection unit 133 selects an advertisement, the distribution unit 134 transmits (distributes) the moving image 121 selected by the user and the advertisement selected by the selection unit 133 to the destination selected by the user. In the example of FIG. 11, for example, an e-mail containing a link for the walking video "March Physical Fitness Measurement 1" and the advertisement content of advertisement A001 is sent to ccc@zzz. com.

(Step S111)
When receiving the moving image 121 and advertisement from the advertisement distribution device 1, the destination terminal 3 displays the received moving image 121 and advertisement in response to the destination's operation. In the example of FIG. 11, for example, an e-mail including a link for the walking video "March Physical Fitness Measurement 1" and the advertisement content of advertisement A001 is displayed.

<Summary>
As explained above, according to the present embodiment, the moving image 121 of the target person is transmitted to the destination, and an advertisement according to the target person information 123 of the target person is distributed to the destination. As a result, when the target person is a consumer and the destination is a purchaser, an advertisement for a product that is most suitable for the target person who is a consumer is distributed to the destination who is a purchaser. As a result, even if the target person is a consumer and the destination is a purchaser (the purchaser and the consumer are different), advertisements can be effectively distributed.

<Additional notes>
This embodiment includes the following disclosure.

(Additional note 1)
An information processing method executed by an information processing system, the method comprising:
a selection process that selects an advertisement based on information about the target audience;
a distribution process for distributing the selected advertisement to a different destination than the target person;
Information processing methods including.

(Additional note 2)
The information processing method according to supplementary note 1, wherein the information regarding the target person includes at least one of the target person's age, gender, level of care required, medical history, walking aid, and analysis result of a moving image.

(Additional note 3)
The information processing method according to Supplementary Note 1 or 2, wherein the selection process selects the advertisement based on an analysis result of a moving image of the target person.

(Additional note 4)
an acquisition process of acquiring a moving image of the subject;
Analysis processing that analyzes the acquired video images,
The information processing method according to any one of Supplementary Notes 1 to 3, further comprising:

(Appendix 5)
The information processing method according to any one of appendices 1 to 4, wherein the selection process selects an advertisement based on information regarding the target person and information regarding the destination.

(Appendix 6)
The information processing method according to appendix 5, wherein the information regarding the destination includes at least one of the destination's age, gender, occupation, and relationship with the target person.

(Appendix 7)
The information processing method according to any one of appendices 1 to 6, wherein the advertisement is distributed to the destination together with a moving image of the target person.

(Appendix 8)
The information processing method according to any one of appendices 1 to 7, wherein the advertisement is distributed by e-mail.

(Appendix 9)
a selection unit that selects an advertisement based on information about the target audience;
a distribution unit that distributes the selected advertisement to a different destination than the target person;
An information processing device comprising:

(Appendix 10)
a selection process that selects an advertisement based on information about the target audience;
a distribution process for distributing the selected advertisement to a different destination than the target person;
A program that causes a computer to execute information processing methods including

The embodiments disclosed herein are illustrative in all respects and should not be considered restrictive. The scope of the present invention is indicated by the claims rather than the above-mentioned meaning, and is intended to include meanings equivalent to the claims and all changes within the scope. Furthermore, the present invention is not limited to the embodiments described above, and can be modified in various ways within the scope of the claims, and can be obtained by appropriately combining technical means disclosed in different embodiments. The embodiments are also included in the technical scope of the present invention.

1: Advertisement distribution device 2: User terminal 3: Destination terminal 11: Communication unit 12: Storage unit 13: Control unit 101: Processor 102: Memory 103: Storage 104: Communication I/F
105: Input/output I/F
106: Drive device 107: Input device 108: Output device 109: Disk media 121: Moving image 122: Moving image information 123: Target person information 124: Destination information 125: Advertisement information 131: Acquisition section 132: Analysis section 133: Selection section 134: Distribution Department

Claims (10)

An information processing method executed by an information processing system, the method comprising:
a selection process that selects an advertisement based on information about the target audience;
a distribution process for distributing the selected advertisement to a different destination than the target person;
Information processing methods including. 2. The information processing method according to claim 1, wherein the information regarding the target person includes at least one of the target person's age, gender, level of care required, medical history, walking aid, and analysis results of moving images. 3. The information processing method according to claim 1, wherein the selection process selects the advertisement based on an analysis result of a moving image of the target person. an acquisition process of acquiring a moving image of the subject;
Analysis processing that analyzes the acquired video images,
The information processing method according to any one of claims 1 to 3, further comprising: 5. The information processing method according to claim 1, wherein the selection process selects an advertisement based on information regarding the target person and information regarding the destination. 6. The information processing method according to claim 5, wherein the information regarding the destination includes at least one of the destination's age, gender, occupation, and relationship with the target person. 7. The information processing method according to claim 1, wherein the advertisement is distributed to the destination together with a moving image of the target person. The information processing method according to any one of claims 1 to 7, wherein the advertisement is distributed by e-mail. a selection unit that selects an advertisement based on information about the target audience;
a distribution unit that distributes the selected advertisement to a different destination than the target person;
An information processing device comprising: a selection process that selects an advertisement based on information about the target audience;
a distribution process for distributing the selected advertisement to a different destination than the target person;
A program that causes a computer to execute information processing methods including