JP2023137305A - Promotion support device, promotion support program and promotion support method for supporting promotion of company and activities of npo by promoting tie-up between company and npo - Google Patents

Abstract

To provide a promotion support device for supporting both of NPOs and companies by realizing tie-up bringing merits to both of the NPOs and the companies donating to the NPOs.SOLUTION: A promotion support device: outputs NPO information relating to an NPO, activity information of the NPO and tie-up information relating to contents and conditions of the tie-up with the NPO, with their associated with each other; receives from a company, a tie-up request representing a desire to tie up with the NPO; receives from the NPO, an instruction to accept/reject the tie-up request; executes processing relating to conclusion of a contract between the NPO and the company; when confirming that the contract between the NPO and the company has been concluded, executes processing regarding payment of the tie-up fee; and outputs information to certify contents of a right granted to the company by the tie-up defined in the tie-up information.SELECTED DRAWING: Figure 6

Description

Patent Act Article 30, Paragraph 2 application filed Dessun Co., Ltd. website TIE UP PROMOTION website Dessun Co., Ltd. note page (website) Kyushu/Yamaguchi Venture Market 2021 (Kyushu/Yamaguchi Venture Award) FUNDINNO website Saga Prefectural Government Public Relations Website Press Release

The present invention relates to a promotion support device, a promotion support program, and a promotion support method for promoting tie-ups between companies and NPOs and supporting promotions.

Awareness of sustainability is increasing throughout society, and an increasing number of companies are working on the SDGs (Sustainable Development Goals) set by the United Nations. In recent years, the need for SDGs has been rapidly aroused not only for large companies but also for small and medium-sized enterprises, etc., and initiatives for SDGs have become a major challenge for each company.

However, there are many cases where companies end up declaring SDGs without having accurate knowledge about them, resulting in activities that fall far short of essential social contribution. Examples include posting the SDGs logo on a company's website for the time being, or forcibly linking it to an existing business and posting content that the company is contributing to the SDGs.

In cases like the above, there is a risk that a company's credibility will decline due to so-called SDGs wash. SDGs wash refers to making fun of the fact that the United Nations appears to be working on the 17 Sustainable Development Goals (SDGs), but is not actually doing so. For example, as shown above, cases where the SDGs logo is simply displayed on the website, cases where the company's business is simply associated with the SDGs, cases where expressions that exaggerate the facts or are lacking in basis are used. etc., the risk of SDGs washing increases.

Therefore, it is necessary to tackle the SDGs in earnest, rather than as a casual response. However, it is difficult for small and medium-sized enterprises, etc., which do not have sufficient resources such as personnel and funds to seriously consider and implement the SDGs, to tackle the SDGs.

In connection with the growing awareness of the SDGs, the activities of non-profit organizations (hereinafter referred to as "NPOs") that carry out social contribution activities are also attracting attention, and technology to support the activities of NPOs is attracting attention. has also been proposed (see Patent Document 1).

Patent No. 6822711

However, the technology described in Patent Document 1 effectively collects funds for advertising expenses from lenders, attracts supporters who wish to donate through advertisements, maximizes donations to NPOs, and supports NPOs. It is a technology that does not solve the problems faced by companies or support their efforts as described above.

The present invention has been made in view of the above circumstances, and provides a promotion support device for supporting both NPOs and companies by realizing a tie-up that benefits both NPOs and companies that make donations to NPOs. The purpose is to provide a promotion support program and a promotion support method.

To achieve the above object, a promotion support device according to an embodiment of the present invention includes an NPO information registration section, an activity information registration section, a tie-up information registration section, a company information registration section, a tie-up request reception section, It has a reception section, a contract conclusion section, a confirmation section, a payment section, and an output section. The NPO information registration department accepts registration of NPO information regarding the NPO from NPOs that carry out social contribution activities. The activity information registration unit receives registration of activity information regarding the content of social contribution activities carried out by the NPO from the NPO. The tie-up information registration unit receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO. The Corporate Information Registration Department accepts registration of corporate information regarding companies that conduct business for profit and wish to tie up with NPOs. The tie-up request reception unit corresponds to the NPO information received by the NPO information registration unit, the activity information corresponding to the NPO information received by the activity information registration unit, and the NPO information received by the tie-up information registration unit. At the same time, the company outputs tie-up information in association with the tie-up information that will be provided, and also receives a tie-up request from a company indicating a desire to tie-up with an NPO. The acceptance/rejection accepting unit transmits the tie-up request accepted by the tie-up request accepting unit to the corresponding NPO, and receives from the NPO an instruction to accept/reject the tie-up request. The contract conclusion unit executes processing related to the conclusion of a contract between the NPO and the company when the approval/rejection acceptance unit receives an instruction to approve the tie-up request. The confirmation department confirms the status of contracts between NPOs and companies. The payment unit executes processing related to payment of tie-up fees when the confirmation unit confirms that a contract has been concluded between the NPO and the company. The output unit outputs information for proving the content of the rights granted to the company by the tie-up defined in the tie-up information.

The promotion support program is configured to cause the information processing device to function as the promotion support device described above.

The promotion support method includes NPO information registration step, activity information registration step, tie-up information registration step, company information registration step, tie-up request reception step, acceptance/rejection reception step, contract conclusion step, confirmation step, payment step, and output step. have The NPO information registration step receives registration of NPO information regarding the NPO from an NPO that performs social contribution activities. The activity information registration step receives registration of activity information regarding the content of social contribution activities carried out by the NPO from the NPO. The tie-up information registration step receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO. In the company information registration step, registration of company information regarding the company is accepted from a company that conducts business for profit and desires a tie-up with an NPO. The tie-up request receiving step corresponds to the NPO information received in the NPO information registration step, the activity information corresponding to the NPO information received in the activity information registration step, and the NPO information received in the tie-up information registration step. At the same time, the company outputs tie-up information in association with the tie-up information that will be provided, and also receives a tie-up request from a company indicating a desire to tie-up with an NPO. The acceptance/refusal acceptance step transmits the tie-up request accepted in the tie-up request acceptance step to the corresponding NPO, and receives from the NPO an instruction to accept/refuse the tie-up request. The contract conclusion step executes processing related to the conclusion of a contract between the NPO and the company when the approval instruction regarding the tie-up request is received in the acceptance/rejection reception step. The confirmation step confirms the status of the contract between the NPO and the company. In the payment step, if it is confirmed in the confirmation step that a contract between the NPO and the company has been concluded, processing related to payment of the tie-up fee is executed. The output step outputs information for proving the content of the rights granted to the company by the tie-up defined in the tie-up information.

According to the present invention, the promotion support device receives registration of NPO information regarding the NPO from an NPO that performs social contribution activities. The promotion support device then receives registration of activity information regarding the content of social contribution activities and tie-up information regarding the content and conditions of the tie-up with the NPO from the NPO. Further, the promotion support device accepts registration of corporate information regarding a company that conducts business for profit and desires a tie-up with an NPO. The promotion support device associates and outputs the received NPO information with the activity information and tie-up information corresponding to the NPO information, and also receives a tie-up request from the company indicating that they wish to tie up with the NPO. accept. The promotion support device then transmits the accepted tie-up request to the corresponding NPO, and receives from the NPO an instruction to accept or reject the tie-up request. If the instruction to approve the tie-up request is accepted, the promotion support device executes processing related to conclusion of a contract between the NPO and the company that made the tie-up request. The promotion support device checks the status of the conclusion of the contract between the NPO and the company, and if it is confirmed that the contract has been concluded, executes processing related to payment of the tie-up fee. The promotion support device then outputs information for proving the content of the rights granted to the company by the tie-up defined in the tie-up information.

As a result, NPOs can efficiently and effectively obtain funds for their activities, and companies that provide funds can not only make donations to NPOs, but also use the NPO's logo, which is given to companies through tie-ups. It is possible to easily and reliably acquire the rights to and use them for promotional activities, etc. Therefore, it is possible to easily realize a tie-up that brings benefits to both NPOs and companies, and it is possible to support both NPOs and companies.

1 is a diagram showing a schematic configuration of a promotion support system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a schematic configuration of a company terminal. FIG. 2 is a block diagram showing a schematic configuration of an NPO terminal. FIG. 1 is a block diagram showing a schematic configuration of a promotion support device. It is a block diagram showing the functional configuration of a control unit of the promotion support device. It is a flowchart which shows the procedure of the process performed by a promotion support apparatus. It is a figure showing an example of an NPO information display screen (my page screen) in an NPO terminal. It is a figure showing an example of an NPO information display screen (profile screen) in an NPO terminal. 9 is a diagram following FIG. 8. It is a figure showing an example of a tie-up information setting screen in an NPO terminal. It is a figure showing an example of a tie-up information setting screen in an NPO terminal. It is a figure showing an example of a company information display screen (my page screen) on a company terminal. It is a figure showing an example of a tie-up request screen (offer application screen) in a company terminal. 14 is a diagram following FIG. 13. It is a figure showing an example of a tie-up request input screen (offer application input screen) in a company terminal. It is a figure showing an example of a tie-up request confirmation screen (offer application confirmation screen) in a company terminal. FIG. 3 is a diagram showing an example of a screen after a tie-up request is made (a screen after an offer is applied) on a company terminal. FIG. 7 is a diagram illustrating an example of a confirmation screen after implementing a tie-up request (confirmation screen after implementing an offer application) on a company terminal. FIG. 3 is a diagram illustrating an example of a screen (offer application reception screen) at the time of accepting a tie-up request at the NPO terminal. FIG. 3 is a diagram illustrating an example of an acceptance screen for accepting or rejecting a tie-up request in an NPO terminal. It is a figure which shows an example of the rejection reason input screen with respect to the tie-up request in an NPO terminal. It is a figure which shows an example of the screen which confirms the status of a contract conclusion.

Embodiments of the present invention will be described below with reference to the attached drawings. In addition, in the description of the drawings, the same elements are given the same reference numerals, and redundant description will be omitted. Further, the dimensional ratios in the drawings are exaggerated for convenience of explanation and may differ from the actual ratios.

(Promotion support system)
First, a promotion support system according to an embodiment of the present invention will be described.

FIG. 1 is a diagram showing a schematic configuration of a promotion support system according to an embodiment of the present invention.

As shown in FIG. 1, the promotion support system 1 includes a company terminal 10, an NPO terminal 20, and a promotion support device 30. The company terminal 10, the NPO terminal 20, and the promotion support device 30 are connected to be able to communicate with each other via a network such as the Internet.

The company terminal 10 is a terminal used by a user of a company that is trying to achieve a tie-up with an NPO via the promotion support system 1 to implement SDGs initiatives and promote them. The company terminal 10 may be, for example, a mobile terminal such as a mobile phone, a smartphone, or a tablet terminal, or a terminal such as a PC.

The NPO terminal 20 is a terminal used by users of NPOs who wish to disclose their activities to companies via the promotion support system 1 and provide mutual support through tie-ups. The NPO terminal 20 may be, for example, a mobile terminal such as a mobile phone, a smartphone, or a tablet terminal, or a terminal such as a PC.

The promotion support device 30 is a device that is constructed by an operator of a platform for realizing tie-ups between companies and NPOs, and controls the entire promotion support system 1. The promotion support device 30 provides a web page that can be accessed by the company terminal 10 or the NPO terminal 20, and provides applications that can be installed on each terminal. Thereby, the promotion support device 30 acquires and manages information from each terminal, and provides necessary information to each terminal.

Note that the promotion support system 1 may include components other than those described above. Further, the number of each component included in the promotion support system 1 is not limited to the example shown in FIG. 1.

Next, details of each component will be explained.

(Corporate terminal 10)
FIG. 2 is a block diagram showing a schematic configuration of the company terminal.

As shown in FIG. 2, the company terminal 10 includes a control section 11, a storage section 12, a communication section 13, a display section 14, and an operation reception section 15. Each component is communicably connected to each other via a bus.

The control unit 11 includes a CPU (Central Processing Unit), and controls the above-mentioned components and performs various calculation processes according to a program.

The storage unit 12 includes a ROM (Read Only Memory) that stores various programs and various data in advance, a RAM (Random Access Memory) that temporarily stores programs and data as a work area, a hard disk that stores various programs and various data, etc. Equipped with

The communication unit 13 includes an interface for communicating with other terminals, devices, etc. via a network. The communication unit 13 transmits and receives various information, etc., to and from the promotion support device 30, for example.

The display unit 14 includes an LCD (liquid crystal display), an organic EL display, etc., and displays various information. The operation reception unit 15 includes a touch sensor, a pointing device such as a mouse, a keyboard, etc., and accepts various operations from the user. The display unit 14 and the operation reception unit 15 may constitute a touch panel by superimposing a touch sensor as the operation reception unit 15 on a display surface as the display unit 14.

(NPO terminal 20)
FIG. 3 is a block diagram showing a schematic configuration of an NPO terminal.

As shown in FIG. 3, the NPO terminal 20 includes a control section 21, a storage section 22, a communication section 23, a display section 24, and an operation reception section 25. Each component is communicably connected to each other via a bus. Each configuration of the control unit 21, storage unit 22, communication unit 23, display unit 24, and operation reception unit 25 of the NPO terminal 20 is the same as the control unit 11, storage unit 12, communication unit 13, display unit 14, and operation reception unit 25 of the company terminal 10, respectively. Since it is similar to the operation reception unit 15, the explanation will be omitted.

(Promotion support device 30)
FIG. 4 is a block diagram showing a schematic configuration of the promotion support device. FIG. 5 is a block diagram showing the functional configuration of the control unit of the promotion support device.

As shown in FIG. 4, the promotion support device 30 includes a control section 31, a storage section 32, and a communication section 33. Each component is communicably connected to each other via a bus. The configurations of the control unit 31, storage unit 32, and communication unit 33 of the promotion support device 30 are the same as those of the control unit 11, storage unit 12, and communication unit 13 of the corporate terminal 10, respectively, and therefore description thereof will be omitted.

The control unit 31 of the promotion support device 30 reads the program and executes the process to register the NPO information registration unit 311, the company information registration unit 312, the activity information registration unit 313, and the tie-up information registration unit, as shown in FIG. 314 , a tie-up request receiving section 315 , an acceptance/rejection receiving section 316 , a contract conclusion section 317 , a confirmation section 318 , a payment section 319 , and an output section 310 .

The NPO information registration unit 311 receives registration of NPO information regarding the NPO from an NPO that performs social contribution activities.

The company information registration unit 312 receives registration of company information regarding the company from a company that conducts business for profit.

The activity information registration unit 313 receives registration of activity information regarding the content of social contribution activities carried out by the NPO from the NPO.

The tie-up information registration unit 314 receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO.

The tie-up request reception unit 315 outputs NPO information in association with activity information and tie-up information corresponding to the NPO information, and also receives a tie-up request from a company indicating that it desires a tie-up with an NPO. accept.

The acceptance/rejection accepting unit 316 transmits the tie-up request accepted by the tie-up request accepting unit 315 to the corresponding NPO, and receives from the NPO an instruction to accept/reject the tie-up request.

When the acceptance/rejection receiving unit 316 receives an instruction to approve the tie-up request, the contract conclusion unit 317 executes processing related to conclusion of a contract between the NPO and the company that made the tie-up request.

The confirmation unit 318 confirms the status of the contract between the NPO and the company.

When the confirmation unit 318 confirms that a contract has been concluded between the NPO and the company, the payment unit 319 executes processing related to payment of the tie-up fee.

The output unit 310 outputs information for proving the content of the rights granted to the company by the tie-up, which is defined in the tie-up information.

Note that each of the company terminal 10, the NPO terminal 20, and the promotion support device 30 may include components other than the above-mentioned components, or may not include some of the above-mentioned components.

(Processing in promotion support system 1)
Next, the flow of processing in the promotion support system 1 will be explained.

In this embodiment, the promotion support device 30 provides a website or application that can be accessed by an NPO that wishes to tie up with a company or a person in charge of a company that wants to tie up with an NPO using their own terminal. do. On the website or application, various menus for NPOs and various menus for companies are provided, and users of NPOs and companies can select the necessary menus on their own terminals and use the necessary menus to conclude a tie-up with NPOs and companies. Performs various processing. In this embodiment, an example in which the promotion support device 30 provides a platform in the form of a website for promoting and realizing a tie-up between an NPO and a company will be described in detail below.

FIG. 6 is a flowchart showing the procedure of processing executed by the promotion support device. FIG. 7 is a diagram showing an example of an NPO information display screen (my page screen) on the NPO terminal. 8 and 9 are diagrams showing an example of an NPO information display screen (profile screen) on the NPO terminal. FIGS. 10 and 11 are diagrams showing examples of tie-up information setting screens on the NPO terminal. FIG. 12 is a diagram showing an example of a company information display screen (my page screen) on a company terminal. FIGS. 13 and 14 are diagrams showing an example of a tie-up request screen (offer application screen) on a company terminal. FIG. 15 is a diagram showing an example of a tie-up request input screen (offer application input screen) on a company terminal. FIG. 16 is a diagram showing an example of a tie-up request confirmation screen (offer application confirmation screen) on a company terminal. FIG. 17 is a diagram illustrating an example of a screen after a tie-up request is executed (a screen after an offer is applied) on a company terminal. FIG. 18 is a diagram illustrating an example of a confirmation screen after implementing a tie-up request (confirmation screen after implementing an offer application) on a company terminal. FIG. 19 is a diagram showing an example of a screen (offer application reception screen) when accepting a tie-up request at the NPO terminal. FIG. 20 is a diagram showing an example of an acceptance screen for accepting or rejecting a tie-up request in an NPO terminal. FIG. 21 is a diagram showing an example of a rejection reason input screen for a tie-up request on an NPO terminal. FIG. 22 is a diagram showing an example of a screen for checking the status of contract conclusion.

The processing algorithm shown in the flowchart of FIG. 6 is stored as a program in the storage unit 32 of the promotion support device 30, and is executed by the control unit 31.

As shown in FIG. 6, the promotion support device 30 receives registration of NPO information regarding the NPO from an NPO (step S101). For example, in response to a request from the NPO terminal 20, the promotion support device 30 sends a screen for NPO user registration to the NPO terminal 20, and performs authentication using an e-mail address, password setting, etc. . The email address and the password are used as login information for identifying and authenticating the NPO in the promotion support device 30. For example, when the NPO terminal 20 accesses the promotion support device 30 and logs in using an e-mail address or the like, the NPO information display screen (my page screen) as shown in FIG. 7 appears on the NPO terminal 20. Is displayed.

Subsequently, the promotion support device 30 transmits information for displaying an NPO information registration screen to the NPO terminal 20. The NPO terminal 20 receives information from the NPO via the registration screen regarding the NPO's icon, organization name, organizational form, establishment date, representative, number of managers, website, address, main source of income, etc. The NPO terminal 20 further receives information such as the NPO's activity area, activity genre, introductory text, and other photos, images, text, and SNS accounts for explaining the NPO. The NPO terminal 20 transmits the received information to the promotion support device 30. The promotion support device 30 stores the information received from the NPO terminal 20 in the database of the storage unit 32 as NPO information.

The activity area is information that indicates the scope and region in which the NPO operates. For example, information indicating the range such as all of Japan, eastern Japan, Kanto region, overseas, or specific area such as prefecture, city, ward, town, village, etc. is accepted. It's okay.

The activity genre is information that indicates the classification of the NPO's activities, such as health, medical care, and welfare, social education, town development, tourism, rural areas, mountainous areas, academics, culture, and sports, environmental conservation, and disaster relief. , regional safety, human rights and peace, international cooperation, gender-equal society, healthy development of children, information society, promotion of science and technology, revitalization of economic activities, vocational ability and employment opportunities, consumer protection, communication and advice・Information indicating assistance, ordinance designation, animals, food assistance, support for people with disabilities, etc. will be accepted.

For example, when the "Profile" item is selected on the My Page screen shown in FIG. 7, the NPO information display screen (profile screen) as shown in FIGS. 8 and 9 is displayed on the NPO terminal 20. . Various NPO information registered in the above process is displayed on the profile screen.

Subsequently, the promotion support device 30 receives registration of activity information regarding the content of social contribution activities carried out by the NPO from the NPO (step S102). The promotion support device 30 transmits information for displaying an activity information registration screen to the NPO terminal 20. The NPO terminal 20 receives registration of activity information of the NPO from the NPO via the registration screen. The activity information is, for example, information indicating photographs, videos, texts, etc. of NPOs carrying out social contribution activities. The NPO terminal 20 transmits the received activity information to the promotion support device 30. The promotion support device 30 stores the information received from the NPO terminal 20 in the database of the storage unit 32 as activity information. For example, when the "Activity Record" item is selected on the My Page screen shown in Figure 7, social contribution activities carried out by NPOs can be viewed in a blog-like format based on the registered activity information. displayed as possible.

Subsequently, the promotion support device 30 receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO (step S103). The promotion support device 30 transmits information for displaying a tie-up information registration screen, such as the tie-up plan setting screen shown in FIGS. 10 and 11, to the NPO terminal 20, for example. The NPO terminal 20 accepts registration of tie-up information from the NPO via screens as shown in FIGS. 10 and 11. Tie-up information is information that indicates the content and conditions of a tie-up between the NPO and a company, such as information about the tie-up rate plan and the content of rights granted to the company in each rate plan. is included. Pricing plans include, for example, a fixed fee such as 30,000 yen per month, 50,000 yen per month, or 100,000 yen per month, a predetermined percentage of a company's sales or profits, or the number of sales or provision of a specific product or service by a company. Fees etc. may be set that vary depending on the situation.

As a right granted to a company, for example, a right may be set such that the NPO's logo can be posted on the company's business card, homepage, and various materials. This allows companies to freely publicize their tie-ups with NPOs, and easily and appropriately promote their contributions to SDGs and ESG both inside and outside the company. Further, as a right granted to a company, for example, the right to "send from the NPO a report on the NPO's activity status, a message of thanks regarding the tie-up, etc. to a destination designated by the company" may be set. As a result, employee engagement with the company can be improved by, for example, sending activity status reports and thank yous regarding tie-ups to the company's employees. Further, as a right granted to a company, a right may be set such that "members such as representatives of NPOs participate in and collaborate in internal events, product planning meetings, etc. of the company". This will enable companies to become more deeply involved with NPOs, deepen their understanding of the social issues that NPOs are solving, and more effectively promote corporate branding and other initiatives related to the SDGs. Building a company's branding around the SDGs can improve a company's sales and profits.

In the screen of FIG. 10, the promotion support device 30 accepts registration of a logo that the NPO licenses to a company from the NPO. On the screen shown in FIG. 10, the NPO selects the "Choose File" button located in the "Sponsorship Badge Logo Registration" column, selects and registers the image file of the logo that the NPO is permitted to use. As a result, as shown in the "Preview" column, an explanation such as "We support this activity" will be added to the NPO's logo, allowing companies to use the logo on their business cards, etc. An image is generated. In addition, when the "Settings" button for each plan of "30,000 yen plan", "50,000 yen plan", and "100,000 yen plan" is selected on the screen in Figure 10, each plan as shown in Figure 11 will be displayed. The settings screen will be displayed. On the screen shown in FIG. 11, the NPO can input the details of the rights granted to the company (tie-up details) and restrictions and register them as tie-up information.

Subsequently, the promotion support device 30 receives registration of company information regarding the company from a company that conducts business for profit and desires a tie-up with an NPO (step S104). For example, in response to a request from the company terminal 10, the promotion support device 30 sends a screen for company user registration to the company terminal 10, and performs authentication using an e-mail address, password setting, etc. . The email address and the password are used as login information for identifying and authenticating the company in the promotion support device 30. For example, when the company terminal 10 accesses the promotion support device 30 and logs in using an e-mail address or the like, the company terminal 10 displays a company information display screen (my page screen) as shown in FIG. Is displayed.

Subsequently, the promotion support device 30 transmits information for displaying a company information registration screen to the company terminal 10. The company terminal 10 receives information regarding the company's icon, name, industry, headquarters location, website, etc. from the company via the registration screen. The company terminal 10 transmits the received information to the promotion support device 30. The promotion support device 30 stores the information received from the company terminal 10 in the database of the storage unit 32 as company information.

Subsequently, the promotion support device 30 outputs the NPO information in association with the activity information and tie-up information corresponding to the NPO information (step S105). Specifically, the promotion support device 30 stores NPO information for which registration was accepted in the process of step S101, activity information for which registration was accepted in the process of step S102, and type information for which registration was accepted in the process of step S103. and the up information are correlated with each other and output as information regarding the NPO. Here, the promotion support device 30 receives a search condition from a company that includes at least one of information regarding the NPO's activity area and information regarding the activity genre, and displays information about the NPO that satisfies the search condition on the company terminal 10. It can be output as a viewable screen.

Subsequently, the promotion support device 30 receives a tie-up request from the company terminal 10 indicating a desire to tie-up with a desired NPO (step S106). For example, a company user using the company terminal 10 searches on the screen provided by the promotion support device 30 using conditions including activity area and activity genre to find an NPO with which they wish to tie up. . When the NPO is selected on the screen displayed on the company terminal 10, screens as shown in FIGS. 13 and 14 are displayed, and the company can send a tie-up request to the NPO. In addition, the promotion support device 30 uses not only the above-mentioned search function but also information on requests registered by companies in advance, past tie-up contract results, etc. in order to smoothly discover NPOs with which companies wish to tie up. A recommendation function, a matching function, etc. that recommends NPOs as tie-up destinations based on the information may be provided.

On the screens shown in Figures 13 and 14, information about the company sending the tie-up request is displayed, as well as contact information from the NPO that received the tie-up request to the company, including the name of the person in charge and the department of the person in charge. It is possible to accept input of the person in charge's email address and phone number. In addition, the content of the tie-up request (content of the tie-up offer) accepts selections regarding the type of tie-up, deadline for responding to the tie-up request, etc., and displays information regarding the contract period, contract renewal, etc. to confirm the company's confirmation. can be accepted. For example, two types of tie-up are available: a promotional tie-up contract and a sponsor-type tie-up contract. A promotional tie-up contract is a type of tie-up in which an NPO and a company collaborate to provide specific products, services, events, etc. A sponsorship type tie-up contract is a form in which a company becomes a sponsor that provides comprehensive support to an NPO, the company regularly provides funds to the NPO, and the NPO grants the company the rights to use its logo, etc.

When the type of tie-up is selected on the screen of FIG. 14, the screen of FIG. 15 is displayed, and the company can accept selection of specific tie-up information desired. In the example of FIG. 15, a sponsored tie-up contract is selected as the tie-up type, and a 30,000 yen monthly plan is selected as the tie-up price plan. In addition, the specific rights desired by the company include the use of NPO sponsorship badges at the bottom of employees' business cards and the inclusion of information about the NPO as a support group in company brochures.

When the "Go to confirmation screen" button is selected on the screen in Figure 14, a confirmation screen as shown in Figure 16 is displayed, and information regarding the tie-up request selected and input on the screens in Figures 13 to 15 is displayed. Is displayed.

When the "Send offer" button is selected on the screen in Figure 16, a transmission screen as shown in Figure 17 is displayed, and a tie-up request is sent to the NPO with which the company wishes to tie-up. Ru. After sending a tie-up request, if the "Tie-up offer" menu is selected on the company's screen, a screen like the one shown in Figure 18 will be displayed, and the person in charge of the company will be able to confirm the details of the already sent tie-up request. You can check the status and cancel the tie-up request.

Next, the promotion support device 30 transmits the tie-up request to the corresponding NPO, receives an instruction from the NPO to accept or reject the tie-up request (step S107), and determines whether or not the tie-up request has been approved. A judgment is made (step S108). For example, the promotion support device 30 receives an instruction to accept or reject a tie-up request from an NPO using a screen as shown in FIG. The screen in FIG. 19 displays information regarding the company that has requested the NPO for tie-up and various information regarding the plan and content of the tie-up.

For example, in the screen of FIG. 19, when the "Accept" button is selected, the promotion support device 30 displays a confirmation screen as shown in FIG. 20, and when the "Accept offer" button is selected, The tie-up request is accepted (step S108: YES).

On the other hand, if the "reject" button is selected on the screen of FIG. 19, the promotion support device 30 displays a confirmation screen as shown in FIG. 21, and if the "reject offer" button is selected, The tie-up request is rejected (step S108: NO). In the screen of FIG. 21, there is also a column for the NPO to input the reason for rejection, and the input reason for rejection can be sent to the company and the reason for rejection can be fed back to the company (step S109).

If the tie-up request is approved (step S108: YES), the promotion support device 30 executes processing for the NPO and the company that made the tie-up request regarding conclusion of a contract between the NPO and the company. (Step S110). For example, the promotion support device 30 may guide NPOs and companies to use various electronic contract systems so as to execute the process of concluding a contract between NPOs and companies based on electronic contracts, or the promotion support device 30 may guide NPOs and companies to use various electronic contract systems. 30 may execute the electronic contract conclusion process. For example, the promotion support device 30 modifies a contract template regarding a tie-up between an NPO and a company stored in the storage unit 32 in advance based on the tie-up information and the content of the tie-up request, and presents the modified contract to the NPO and the company. , a contract may be concluded if both parties agree to the terms. Further, when a request regarding modification of the contract contents is received from one party, the promotion support device 30 transmits the contents of the request to the other party, and when an instruction to agree to the request is received from the other party, the promotion support device 30 transmits the request to the other party. A contract may be concluded assuming that both parties have reached an agreement. When a contract is concluded, the promotion support device 30 stores information to that effect in the storage unit 32.

Next, the promotion support device 30 checks the status of the contract between the NPO and the company (step S111).

If a contract has not been concluded (step S111: NO), the promotion support device 30 uses a screen as shown in FIG. 22, for example, to guide and encourage both the NPO and the company to conclude a contract. (Step S112). The screen in FIG. 22 is an example of a screen displayed on the company side. On the screen in Figure 22, the company will confirm that a tie-up contract has not yet been concluded with the NPO that the company wants to tie-up with and that was approved after sending the tie-up request. A message is displayed prompting you to complete the process.

If a contract has been concluded (step S111: YES), the promotion support device 30 executes a tie-up fee payment process (step S113). Specifically, the promotion support device 30 allows the company to pay to the NPO based on information regarding the rate plan specified in the tie-up information or information regarding the rate plan selected in the tie-up request and contracted. Determine the amount to be paid and execute payment processing for that amount. For example, if a company has signed up for a monthly rate plan of 30,000 yen, various payment systems will be able to handle various processes for a company to pay 30,000 yen per month to an NPO using various payment methods such as bank transfer and credit card. etc. Here, a predetermined percentage or a predetermined amount of the amount for which the payment process was executed may be paid to the business operator that constructs and operates the promotion support device 30 as operating expenses.

Subsequently, the promotion support device 30 outputs information for proving the content of the rights granted to the company through the tie-up, which is defined in the tie-up information (step S114), and ends the process. For example, the promotion support device 30 posts the details of the rights granted to the company in the "license content" column of the screen for confirming the details of the tie-up contract as shown in FIG. It is possible to output information to prove the contents of the rights granted.

This embodiment has the following effects.

The promotion support device 30 receives registration of NPO information regarding the NPO from an NPO that performs social contribution activities. The promotion support device 30 then receives registration of activity information regarding the content of social contribution activities and tie-up information regarding the content and conditions of the tie-up with the NPO from the NPO. Further, the promotion support device 30 accepts registration of corporate information regarding a company that conducts business for profit and desires a tie-up with an NPO. The promotion support device 30 associates and outputs the received NPO information with the activity information and tie-up information corresponding to the NPO information, and also receives a tie-up request from a company indicating that it desires a tie-up with an NPO. accept. The promotion support device 30 then transmits the accepted tie-up request to the corresponding NPO, and receives an instruction from the NPO to accept or reject the tie-up request. If the instruction to approve the tie-up request is accepted, the promotion support device 30 executes processing related to conclusion of a contract between the NPO and the company that made the tie-up request. The promotion support device 30 checks the status of the conclusion of the contract between the NPO and the company, and if it is confirmed that the contract has been concluded, executes processing related to payment of the tie-up fee. The promotion support device 30 then outputs information for proving the content of the rights granted to the company by the tie-up defined in the tie-up information.

Traditionally, the values that the market has sought from companies, products, and services have focused on providing direct benefits to the consumers who make up the market, such as fast, cheap, and delicious products. However, in recent years, the values of the market have changed, and instead of the traditional values of fast, cheap, and delicious, the values of ethical (morally correct) and sustainable (sustainable) values are changing. It has come to be emphasized as a criterion when selecting. As the values and awareness of society as a whole are changing significantly, companies are also seeing an opportunity to increase sales, grow their business, and survive, while SDGs have traditionally been viewed as a cost. It is important to consider this as an investment. However, as mentioned above, it is difficult for small and medium-sized enterprises, etc., to tackle the SDGs because they do not have sufficient resources such as personnel and funds to seriously consider and implement the SDGs. In addition, in the past, the relationship between companies and NPOs has generally been for companies to make unilateral donations to NPOs, but companies have been encouraged to collaborate with NPOs as a means of solving the issue of responding to the SDGs. In other words, it was not common for companies to not only make donations to NPOs, but also to expect something in return from the NPOs. For this reason, it is not common for companies to negotiate with NPOs to grant them certain rights to help solve the company's business issues in exchange for donations, and there are no proposals for tie-ups between companies and NPOs. It has never been realized.

According to the promotion support device 30 of the present invention, a platform is provided that efficiently and effectively matches NPOs that want to raise funds to solve social issues and companies that want to solve business issues in response to SDGs. be able to. As a result, NPOs can efficiently and effectively obtain funds for their activities, and companies that provide funds can not only make donations to NPOs, but also use the NPO's logo, which is given to companies through tie-ups. It is possible to easily and reliably acquire the rights to and use them for promotional activities, etc. Therefore, it is possible to easily realize a tie-up that brings benefits to both NPOs and companies, and it is possible to support both NPOs and companies.

As a more specific implementation image, the NPO posts information about the NPO and daily activities on the platform provided by the promotion support device 30. Companies search for NPOs to tie up with that meet the conditions based on the SDGs participation items that the company aspires to participate in, the company's activity area, etc., and make a tie-up request. When the NPO approves the tie-up request, the contract conclusion process is executed, and the tie-up between the NPO and the company is realized. There are 17 goals set in the SDGs, and the number of NPOs carrying out social contribution activities is over 50,000. Therefore, various forms of tie-up between companies and NPOs realized by the promotion support device 30 of this embodiment are envisioned.

For example, let's take a look at a tie-up between an NPO that provides children's cafeterias and a small to medium-sized company. Children's Shokudo contributes to the goals of the SDGs, such as ``eliminating poverty,'' ``zero hunger,'' ``health and welfare for all,'' and ``creating sustainable cities.'' Is going. Small and medium-sized enterprises enter into tie-up contracts with NPOs that operate children's cafeterias, and in exchange for providing a portion of the company's sales to the NPO, they receive the right to display the NPO's logo on their business cards and homepages, and the rights to display children's cafeterias. Get the right to have a company's employees send monthly messages with images from children who used the service. Through this tie-up, NPOs will be able to increase their operating funds by receiving funds from companies, and will be able to further expand their support for children. Additionally, this tie-up allows companies to easily implement SDGs initiatives that would have been difficult to achieve on their own. For example, corporate employees can feel that the sales they make through their regular work are helping ``local children,'' and find ``work worth doing.'' This can improve employee engagement, that is, reduce the turnover rate. Additionally, it is possible to send a clear message to job seekers at the company that by working for the company, they will be able to ``feel like they are contributing to society.'' This can improve recruitment branding, that is, strengthen recruitment capabilities. In addition, by publicizing the efforts of NPOs with which a company has partnered up with its business partners on its homepage, SNS, etc., it is possible to improve the image of the company in the eyes of its business partners. This makes it possible to enjoy the superiority of business-to-business transactions, that is, the concrete benefits of contributing to sales. In this way, by tying up companies, which are business professionals, and NPOs, which are professionals who contribute to society, and supporting each other's business activities and social contribution activities, it is possible to lead to the realization of a better society.

In addition, in the past, the idea that companies provided funds to NPOs was a donation provided free of charge without asking for anything in return was a fixed idea, so companies have to limit the amount of donations that can be deducted for accounting purposes and tax purposes. The reality is that the amount of donations was limited because they were conscious of the amount they donated to NPOs. However, if the platform provided by the promotion support device 30 of the present invention allows companies to take on new initiatives such as tie-ups with NPOs regarding promotion, companies can use the funds they provide to NPOs instead of donations. It can be viewed as a different position from advertising expenses, etc. As a result, in corporate accounting management, funds provided to NPOs can be recorded as expenses such as advertising expenses, and can be treated favorably for tax purposes, so the amount of donation deduction related to funds provided to NPOs It is possible to think outside of this upper limit. From this point of view as well, the promotion support device 30 of the present invention can build and match new relationships such as tie-ups between companies and NPOs, and as a result, can support both NPOs and companies.

The promotion support device 30 also accepts registration of information regarding at least one tie-up rate plan and information regarding the content of rights granted to the company in each rate plan as tie-up information. With this, it is possible to register in advance the fees required for a company to tie up with an NPO and the details of the rights that the company will receive as a result of the tie-up. Therefore, there is no need for negotiations and adjustments between NPOs and companies each time regarding the amount of donations to be paid to NPOs and the content of rights provided by NPOs to companies through donations, and there is no need to negotiate or adjust each time between NPOs and companies. can be realized smoothly.

Further, the promotion support device 30 accepts registration of text or images indicating activities carried out by the NPO as activity information. This allows NPOs to easily communicate their activities to companies looking for tie-ups. In addition, companies can easily and appropriately understand the activities and actual situation of NPOs and consider NPOs to tie up with.

Further, the promotion support device 30 accepts registration of at least one of information regarding the activity area and information regarding the activity genre of the NPO as NPO information. This makes it possible to classify a large number of NPOs based on their activity area and activity genre, which are important elements that indicate the content of NPO activities. I can do it.

The promotion support device 30 also receives search conditions from a company that include at least one of information regarding the NPO's activity area and information regarding the activity genre, and outputs information about the NPO that satisfies the search condition so that the company can view the information. do. This allows companies to easily search for tie-up partners that meet their desired conditions.

Further, the promotion support device 30 accepts registration of information regarding the license to use the NPO's logo to a company as information regarding the content of the rights. As a result, companies can easily and reliably obtain the right to license the NPO's logo through a tie-up with an NPO, and can efficiently and effectively promote SDGs initiatives using the NPO's logo. For example, companies can easily improve their corporate image by posting the NPO's logo on their business cards, homepages, materials, and the like.

Further, the promotion support device 30 accepts registration of information regarding the NPO's activities provided by the NPO to the company as information regarding the content of the rights. As a result, companies can easily and reliably obtain information on the activities of NPOs through tie-ups with NPOs, and can efficiently respond to the SDGs by utilizing information on social contribution activities carried out by NPOs. and can proceed effectively.

Further, the promotion support device 30 guides the NPO and the company to execute a process of concluding a contract between the NPO and the company based on an electronic contract. This makes it possible for NPOs and companies to easily conclude a tie-up contract, and it is possible to smoothly realize a tie-up between NPOs and companies.

Note that the present invention is not limited to the embodiments described above, and various changes and improvements can be made within the scope of the claims.

For example, in the present embodiment described above, an example has been described in which the promotion support device 30 provides a platform in the form of a website for realizing a tie-up between an NPO and a company, but the form in which the platform is provided is not limited to this. . For example, some of the functions provided by the promotion support device 30 may be executed by an application installed on the company terminal 10 or the NPO terminal 20.

Further, the processing of the promotion support system 1 according to the embodiment described above may include steps other than the steps described above, or may not include some of the steps described above. Furthermore, the order of steps is not limited to the embodiments described above. Furthermore, each step may be combined with other steps and executed as a single step, included in other steps and executed, or divided into a plurality of steps and executed.

Further, the means and methods for performing various processes in each device of the promotion support system 1 according to the embodiment described above can be realized by either a dedicated hardware circuit or a programmed computer. The above program may be provided on a computer-readable recording medium such as a CD-ROM (Compact Disc Read Only Memory), or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred and stored in a storage unit such as a hard disk. Moreover, the above-mentioned program may be provided as independent application software, or may be incorporated into the software of each device of the promotion support system 1 as a function of that device.

1 Promotion support system,
10 Corporate terminal,
11 control unit,
12 storage section,
13 Communications Department,
14 Display section,
15 Operation reception department,
20 NPO terminal,
21 control unit,
22 storage unit,
23 Communications Department,
24 Display section,
25 Operation reception department,
30 Promotion support device,
31 control unit,
32 storage section,
33 Communications Department,
311 NPO Information Registration Department,
312 Corporate Information Registration Department,
313 Activity Information Registration Department,
314 Tie-up information registration department,
315 Tie-up request reception department,
316 Acceptance Reception Department,
317 Contract Conclusion Department;
318 Confirmation Department,
319 Payment Department,
310 Output section.

Claims (10)

An NPO information registration department that accepts registration of NPO information related to NPOs from NPOs that engage in social contribution activities;
an activity information registration unit that receives registration of activity information regarding the content of the social contribution activities carried out by the NPO from the NPO;
a tie-up information registration unit that receives registration of tie-up information regarding the details and conditions of the tie-up with the NPO from the NPO;
a corporate information registration department that accepts registration of corporate information regarding companies that conduct business for profit and wish to tie up with the NPO;
The NPO information received by the NPO information registration unit, the activity information corresponding to the NPO information received by the activity information registration unit, and the activity information corresponding to the NPO information received by the tie-up information registration unit. a tie-up request reception unit that outputs the tie-up information in association with the NPO and receives a tie-up request from the company indicating a desire to tie-up with the NPO;
an acceptance/rejection acceptance unit that transmits the tie-up request accepted by the tie-up request acceptance unit to the corresponding NPO, and receives an instruction to accept or disapprove the tie-up request from the NPO;
a contract conclusion unit that executes processing related to the conclusion of a contract between the NPO and the company when the acceptance instruction regarding the tie-up request is received by the acceptance/rejection reception unit;
a confirmation unit that confirms the status of a contract between the NPO and the company;
a payment unit that executes processing related to payment of the tie-up fee when the confirmation unit confirms that a contract has been concluded between the NPO and the company;
an output unit that outputs information for certifying the content of rights granted to the company by the tie-up defined in the tie-up information;
A promotion support device having: 2. The tie-up information registration unit receives registration of, as the tie-up information, information regarding at least one rate plan of the tie-up and information regarding details of rights granted to the company in each rate plan. Promotion support device described. 3. The promotion support device according to claim 1, wherein the activity information registration unit accepts registration of text or images indicating the activities carried out by the NPO as the activity information. 4. The promotion support device according to claim 1, wherein the NPO information registration unit accepts registration of at least one of information regarding the activity area and information regarding the activity genre of the NPO as the NPO information. The tie-up request receiving unit receives from the company a search condition including at least one of information regarding the activity area of the NPO and information regarding the activity genre, and allows the company to receive information regarding the NPO that satisfies the search condition. The promotion support device according to claim 4, which outputs the information in a viewable manner. 6. The promotion support device according to claim 1, wherein the tie-up information registration unit accepts registration of information regarding a license for use of the logo of the NPO to the company as information regarding the content of the rights. The promotion support device according to any one of claims 1 to 6, wherein the tie-up information registration unit receives registration of information related to the activities of the NPO that the NPO provides to the company as information related to the content of the rights. . 8. The promotion support device according to claim 1, wherein the contract conclusion unit guides the NPO and the company to execute a process of concluding a contract between the NPO and the company based on an electronic contract. A promotion support program for causing an information processing device to function as a promotion support device according to any one of claims 1 to 8. an NPO information registration step that receives registration of NPO information regarding the NPO from an NPO that engages in social contribution activities;
an activity information registration step of receiving registration of activity information regarding the content of the social contribution activities carried out by the NPO from the NPO;
a tie-up information registration step of receiving registration of tie-up information regarding the content and conditions of the tie-up with the NPO from the NPO;
a corporate information registration step for accepting registration of corporate information regarding the company from a company conducting business for profit;
associating the NPO information received in the NPO information registration step with the activity information corresponding to the NPO information received in the activity information registration step and the tie-up information received in the tie-up information registration step; a tie-up request receiving step of receiving a tie-up request from the company indicating a desire to tie-up with the NPO;
an acceptance/rejection acceptance step of transmitting the tie-up request accepted in the tie-up request acceptance step to the corresponding NPO, and receiving from the NPO an instruction to accept or disapprove the tie-up request;
If an instruction to approve the tie-up request is received in the acceptance/rejection receiving step, a contract conclusion step of executing processing related to conclusion of a contract between the NPO and the company that made the tie-up request;
a confirmation step of confirming the status of a contract between the NPO and the company;
If it is confirmed in the confirmation step that a contract has been concluded between the NPO and the company, a payment step of executing processing related to payment of the tie-up fee;
an output step of outputting information for proving the content of the rights granted to the company by the tie-up, which is defined in the tie-up information;
Promotional support methods including.