JP2023130958A - Information processing device - Google Patents

Abstract

To improve usability of a predetermined service.SOLUTION: An information processing device that processes information on a user of a predetermined service includes: first operation means that calculates the probability of the user selling belongings, as a first operation value; second operation means that calculates the probability of the user purchasing a new product, as a second operation value; and transmission means that transmits, when both the first operation value and the second operation value meet respective criteria, information for the user to purchase the new product, to the user.SELECTED DRAWING: Figure 1

Description

The present invention mainly relates to an information processing device for a vehicle trade-in service.

Among the services that handle products, there are some that provide support for users to purchase new products on the premise of selling their belongings, which is a so-called trade-in service (see Patent Document 1).

Japanese Patent Application Publication No. 2003-173404

In the above-mentioned services, users often find communication troublesome, and especially in today's information society, there is a need for further improvement in usability.

The present invention has an exemplary purpose of improving usability in a given service.

One aspect of the present invention relates to an information processing device, and the information processing device includes:
An information processing device that processes information of users of a predetermined service,
a first calculation means that calculates a probability that the user will sell his belongings as a first calculation value;
a second calculation means that calculates a probability that the user will purchase a new product as a second calculation value;
A transmitting means for transmitting information for the user to purchase the new product to the user when both the first calculated value and the second calculated value satisfy a criterion. shall be.

According to the present invention, it is possible to improve the usability of a predetermined service.

FIG. 1 is a diagram for explaining a configuration example of a service system according to an embodiment. 3 is a flowchart illustrating an example of a service provision mode.

Hereinafter, embodiments will be described in detail with reference to the accompanying drawings. Note that the following embodiments do not limit the claimed invention, and not all combinations of features described in the embodiments are essential to the invention. Two or more features among the plurality of features described in the embodiments may be arbitrarily combined. In addition, the same or similar configurations are given the same reference numerals, and duplicate explanations will be omitted.

(First embodiment)
FIG. 1 shows an example of the configuration of a service system SY according to the first embodiment. The service system SY includes a plurality of terminals T owned by a plurality of users U, and an information processing device 1 that can communicate with the terminals T. Each terminal T is typically a mobile terminal such as a smartphone, but may also be a personal computer (PC), or other electrical device with a communication function such as a smart watch or a game console. good. The terminal T may be expressed as a communication terminal or the like. The information processing device 1 is capable of communicating with each terminal T via the network N, and manages information about the corresponding user U, although details will be described later.

Information processing device 1 includes a central processing unit (CPU) 11 and memory 12. The CPU 11 develops a predetermined program on the memory 12 to enable each function described below to be realized. As another example, the information processing device 1 may be configured with an application specific integrated circuit (ASIC), and its functions may be realized by causing at least one processing circuit with memory to execute a predetermined program. good. That is, the functions of the information processing device 1 can be realized by both software and hardware.

The information processing device 1 may be expressed as an information management device 1, an information providing device 1, or the like.

In such a service system SY, the information processing device 1 provides service-related information to the user U via the network N and the terminal T, and also provides service-related orders from the user U to the terminal T and the network N. Accepted via. The service includes, for example, a vehicle purchase service, a vehicle sale service, etc., and further includes a trade-in service in this embodiment. In the vehicle trade-in service, the user U can sell the vehicle he/she owns and use the proceeds to purchase a new vehicle (next/other vehicle).

In the following, for ease of explanation, the vehicle to be sold will be referred to as vehicle Vо, and the new vehicle will be referred to as vehicle Vn. Here, the vehicle Vn is not limited to one specific vehicle, but may be one or more vehicles selected from a plurality of candidates that can be purchased.

Note that service is interpreted in a broad sense, and in this specification, the concept of service includes not only goods and services provided to user U, but also some of the contents provided to user U for that reason. , for the sake of distinction, the part may be expressed as a sub-service.

In the trade-in service described above, in many cases, the user U first evaluates the vehicle Vо, and then considers purchasing the vehicle Vn based on the result of the evaluation. The evaluation of the vehicle Vо itself is often carried out by the user U using the terminal T via a website. Thereby, the user U can assess the vehicle V0 relatively easily without having to meet or interview directly with the seller (dealer or other intermediary).

After assessing the vehicle V0, the user U may contact the dealer as necessary to consider purchasing the vehicle Vn, but the actual actions may be left to the user U. In other words, subsequent services for the user U who has assessed the vehicle Vо may be required to be provided in a manner appropriate for the user U.

Therefore, in the service system SY of the present embodiment, a preparatory service for considering the purchase of a new vehicle Vn (here, a service for assessing the vehicle Vо) is first provided to the user U, and The aspect of the subsequent service (here, the service for actually proceeding with the procedure for purchasing the vehicle Vn) provided to the person U may be changed as necessary.

FIG. 2 is a flowchart illustrating an example of a service provision mode according to the present embodiment. This flowchart is mainly realized by the information processing device 1, and its outline is to evaluate user U's desire to sell vehicle Vo and purchase vehicle Vn, and to select subsequent services based on the evaluation results. It is provided to user U.

In step S2000 (hereinafter simply referred to as "S2000"; the same applies to other steps described below), information Inf1 indicating a communication history is acquired from the terminal T of each user U. Information Inf1 may be expressed as communication history information Inf1.

An example of communication history is typically a website browsing history, which can be divided into a plurality of items depending on its content or attributes. For example, a trade-in service can be divided into a plurality of sub-services: sale, appraisal, which is a pre-sale stage, and purchase, which is performed almost simultaneously with the sale. From this perspective, the communication history can be divided into, for example, the browsing history of websites provided by appraisers who appraise vehicles Vо, and the browsing history of websites provided by sellers who sell goods Vn. . That is, it can be said that the communication history information Inf1 includes information Inf1a indicating the communication history between the appraiser and the user U, and information Inf1b indicating the communication history between the seller and the user U.

In this embodiment, the appraiser and the seller are the same company, but in other embodiments, they may be different companies, or they may be different persons in charge of the same company (for example, people, departments, etc.). department, etc.). If the appraiser and the seller are the same company, the information Inf1a and Inf1b can be distinguished by performing a known analysis such as determination based on the presence or absence of a predetermined keyword in the communication content.

Here, the information Inf1a can be expressed as appraisal consultation information Inf1a from the viewpoint that the user U consults with an appraiser regarding the appraisal of the vehicle V0. The appraisal consultation information Inf1a typically includes information indicating the appraisal result (sale price or assessed price) of the vehicle Vо. Alternatively/incidentally, the appraisal consultation information Inf1a includes information indicating preparation for appraisal of the vehicle V0, for example, information indicating that the user U is considering receiving a sales service for the vehicle V0, the user U The information may include information indicating that the person visits/has visited the appraiser.

Further, the information Inf1b can be expressed as purchase consultation information Inf1b from the viewpoint that the user U consults with a seller regarding the purchase of the vehicle Vn. The purchase consultation information Inf1b typically includes information indicating the browsing history (that the website has been accessed) regarding the vehicle Vо. Alternatively/incidentally, the purchase consultation information Inf1b includes information indicating that the user U is considering receiving a purchase service for the vehicle Vn, and information indicating that the user U is visiting/has visited the dealer. It may also include information that indicates.

In S2010, the probability that the user U will sell the vehicle Vо is calculated as a calculated value D1 based on the appraisal consultation information Inf1a. Here, the probability of selling the vehicle Vо can be statistically evaluated based on past cases of multiple users (which may or may not include user U). Additionally, in general, the probability that user U will sell the vehicle Vо can be estimated by comprehensively taking into account the assessment results of the vehicle Vо and the user U's broader lifestyle (e.g. family structure, area of residence, etc.). be. Therefore, the calculation process for calculating the calculation value D1 can typically be performed based on a calculation formula that inputs the assessment result of the vehicle Vо, but it can also be performed based on the lifestyle of the user U. It would be good if it were done. From this point of view, information indicating the lifestyle of the user U may be acquired in another incidental step, or may be registered in advance in the memory 12 or a predetermined database.

The calculation of the above-mentioned calculation value D1 may be performed based on a calculation formula according to a predetermined program, but may also be performed by AI (Artificial Intelligence). In this case, for example, a learning device that is a computer including an input layer, a middle layer, and an output layer as a neural network may be used. The computer includes a convolutional neural network (CNN), and this configuration makes it possible to implement machine learning. This machine learning is also called deep learning. Instead/in addition to the CNN, for example, an autoencoder may be employed. From this point of view, the above calculation may be expressed as determination, setting, etc., or may be expressed as evaluation, estimation, etc.

In S2020, the probability that the user U will purchase the vehicle Vn is calculated as a calculated value D2 based on the purchase consultation information Inf1b. Here, the probability of purchasing the vehicle Vn can be statistically evaluated based on past cases for a plurality of users, similar to the probability of selling the vehicle Vо. In general, the probability that user U will purchase vehicle Vn depends on the assessment result of vehicle Vо, the lifestyle of user U, the price of vehicle Vn, and the economic status of user U in a broad sense. It can be estimated by comprehensively considering (for example, total assets, income, etc.). Therefore, although the calculation process for calculating the calculation value D2 can typically be performed based on a calculation formula that inputs the assessment result of the vehicle Vо and the sales price of the vehicle Vn, This may be done based on your financial situation and lifestyle. From this point of view, in addition to the information indicating the above-mentioned lifestyle, information indicating the economic status of the user U may be acquired in another incidental step, or may be registered in advance in the memory 12 or a predetermined database. may have been done.

The above calculation value D2 may be calculated based on an arithmetic expression according to a predetermined program, like the calculation value D1, but may also be calculated by AI (Artificial Intelligence).

In S2030, it is determined whether both calculated values D1 and D2 satisfy a criterion. If both calculated values D1 and D2 satisfy the criteria, the process advances to S2040; otherwise (if at least one of the calculated values D1 and D2 does not meet the criteria), the process advances to S2100.

Here, the fact that both the calculated values D1 and D2 satisfy the criteria means that the user U is active in both selling the vehicle Vо and purchasing the vehicle Vn. This can be said to correspond to the fact that both Vo's desire to sell and vehicle Vn's desire to purchase are relatively high. Therefore, for example, the calculated value D1, which is the probability that the user U will sell the vehicle Vо, is greater than the predetermined threshold D1 _TH , and the calculated value D2, which is the probability that the user U will purchase the vehicle Vn, is the predetermined threshold D2. If it is larger than _TH , the process advances to S2040.

In S2040, information Inf2 for purchasing the vehicle Vn is transmitted to the user U. Information Inf2 is information to support or assist the user U in actually proceeding with the procedure for purchasing the vehicle Vn, and examples thereof include the price of the vehicle Vn, inventory, stores handling it, its website, Information such as a phone number or email address can be cited. Alternatively/concomitantly, the information Inf2 may not be the vehicle Vn itself, but may be information corresponding to the assessment result of the vehicle Vo, that is, information about another vehicle equivalent to the vehicle Vn. An example of this is one that is within a predetermined standard range in terms of performance, price, etc. This information Inf2 may be expressed as purchase support information Inf2.

Based on the purchase support information Inf2 thus received, the user U can contact the seller and receive a trade-in service.

In S2100, the transmission of the purchase support information Inf2 is suppressed, and instead, other information Inf3 for the user U to actually proceed with the procedure for receiving the trade-in service is transmitted to the seller. Information Inf3 includes information for notifying the seller that user U was considering receiving a trade-in service (hereinafter, information Inf3 will be referred to as notification information Inf3). That is, if it is considered that user U's desire to sell vehicle Vo and/or purchase vehicle Vn is relatively low, purchase support information Inf2 is not sent to user U, and the notification information Inf3 is sent to the vendor.

Furthermore, the seller who has received the notification information Inf3 in this way can try to contact the user U directly by telephone or e-mail, if necessary, and thereby will be able to consult with the distributor individually and specifically.

To summarize, according to this flowchart, the user U's desire to sell the vehicle Vo and the desire to purchase the vehicle Vn are individually evaluated, and when both of them are relatively high, the purchase support information Inf2 is determined to be sent to. Thereby, user U can receive the trade-in service. On the other hand, when at least one of the desire to sell vehicle Vo and the desire to purchase vehicle Vn is relatively low, transmission of purchase support information Inf2 is suppressed, and notification information Inf3 is transmitted to the seller as an alternative. The seller can try to contact the user U directly by telephone or e-mail, if necessary. According to such an embodiment, the user U can receive useful information regarding the trade-in service in a suitable manner at an appropriate time after, for example, viewing a website, thereby improving usability. .

In addition, according to this aspect, it becomes possible for sellers whose business content tends to be diversified or segmented to centralize the planning, management, and provision of services provided to user U, thereby providing high-quality services. can be provided to an increasing number of users U.

The contents of this embodiment may be partially changed without departing from the spirit thereof, for example, the order of some steps in the flowchart may be changed.

For example, in S2000 for acquiring communication history information Inf1, both appraisal consultation information Inf1a and purchase consultation information Inf1b are acquired at once, but they may be acquired separately in several steps. For example, first, the appraisal consultation information Inf1a is acquired, and when the acquired appraisal consultation information Inf1a satisfies a predetermined condition, the purchase consultation information Inf1b is acquired. At this time, the calculated value D1 may be calculated based on the appraisal consultation information Inf1a (see S2010), the purchase consultation information Inf1b may be obtained based on the result, and then the calculated value D2 may be calculated (see S2020). According to such an aspect, unnecessary acquisition of communication history information Inf1 can be suppressed.

Further, for example, in S2030 in which it is determined whether both the calculated values D1 and D2 satisfy the criteria, the degree of interest of the user U in the vehicle Vn may be taken into consideration. As an example, this determination may be further based on the number of times a website regarding the vehicle Vn has been viewed. That is, if the number of views is greater than a predetermined number and both calculated values D1 and D2 satisfy the criteria, the process may proceed to S2040; otherwise, the process may proceed to S2100.

(Second embodiment)
The flowchart in FIG. 2 only needs to be executed at a predetermined period, that is, the calculated value D1 calculated in S2010 and the calculated value D2 calculated in S2020 are updated periodically, and the determination in S2030 is performed periodically. It's fine if you do it. The period can be arbitrarily set, for example, every 12 hours, every day, every week, etc. As a result, useful information regarding the trade-in service will be provided to the user U at a more appropriate timing.

On the other hand, when a predetermined condition is satisfied, the calculated values D1 and D2 are initialized, and may be set to an initial value of 0, for example. For example, if new communication history information Inf1 is not obtained, it can be said that the calculated values D1 and D2 do not change due to updating. Therefore, the calculated values D1 and D2 can be initialized if they do not change over a predetermined period of time (by updating a predetermined number of times).

Further, if the user U quickly completes the purchase of the vehicle Vn, this service is unnecessary, and therefore the transmission of the purchase support information Inf2 and the notification information Inf3 becomes unnecessary. At that time, the calculated values D1 and D2 need to be calculated anew, so they may be initialized. Note that it is possible to detect that the user U has completed the purchase of the vehicle Vn based on the communication history information Inf1.

According to the present embodiment, useful information regarding the trade-in service is provided to the user U at a more appropriate timing, and in addition to obtaining the same effects as the first embodiment, it is advantageous for further improving usability.

(Third embodiment)
Generally, the appraisal result (sales price or assessed price) of vehicle V0 often changes as other vehicles are sold and information related thereto is disseminated. Therefore, for example, when the information management device 1 acquires information indicating a change in the assessed price of the vehicle V0, that information or information related thereto may be transmitted to the user U as price change information.

As an example of the price change information, it may be direct information indicating the assessed price of the vehicle Vо or its market price, or it may be indirect information indicating the criteria and method of assessment. The price change information may be appropriately transmitted to the user U at approximately the same time as the purchase support information Inf2 is transmitted to the user U (see S2040) or thereafter.

According to the present embodiment, more useful information regarding the trade-in service is provided to the user U, and in addition to obtaining the same effects as the first embodiment, it is advantageous for further improving usability.

(Fourth embodiment)
In the first embodiment described above, the purchase support information Inf2 is transmitted to the user U when both the user U's desire to sell the vehicle Vo and the desire to purchase the vehicle Vn are relatively high. However, if the desire to sell vehicle Vo is relatively high but the desire to purchase vehicle Vn is relatively low (when D1>D1 _TH and D2≦D2 _TH ), user U's lifestyle changes significantly. It is thought that the need for user U to own a vehicle has decreased. In such cases, other services may be required.

For example, if it is determined in S2030 (see FIG. 2) that D1>D1 _TH and D2≦D2 _TH , other steps include transmitting purchase support information Inf2 to user U (see S2040) and Instead of sending the notification information Inf3 to the user U (see S2100), other information may be sent to the user U. Examples include information about car sharing services and information about transportation services using self-driving cars.

According to this embodiment, the same effects as in the first embodiment can be obtained, and it is also advantageous for diversifying service contents.

(others)
In the above embodiment, a vehicle trade-in service has been illustrated, but the target of trade-in is not limited to vehicles, but any belongings of user U that can receive sale service and purchase service substantially at the same time. There may be. Furthermore, the content of the service can be applied to one that includes multiple sub-services, that is, the content of the embodiment includes a sub-service for considering a predetermined procedure and a sub-service for actually proceeding with the procedure. It is applicable to services that individually include services. Therefore, the contents of the embodiments and some modified examples illustrated in this specification can be applied to various services, and may be changed without departing from the spirit thereof in accordance with the diversification of services. may be added. This can be said to be advantageous in further improving usability in the modern information society.

In the above explanation, each element has been given a name related to its function to facilitate understanding, but each element is not limited to having the content explained in the embodiment as its main function. Instead, it may be supplementary. Therefore, each element is not strictly limited to its expression, and its expression can be replaced with a similar expression. In a similar vein, the expression "apparatus" can be used as a "unit," "component, piece," "member," "structure," or "assembly." assembly)" or may be omitted.

(Summary of embodiments)
Some features of the embodiments can be summarized as follows:
A first aspect relates to an information processing device (for example, 1), and the information processing device includes:
An information processing device that processes information of a user (for example, U) of a predetermined service,
a first calculation means (for example, S2010) that calculates the probability that the user will sell his belongings (for example, Vо) as a first calculation value (for example, D1);
a second calculation means (for example, S2020) that calculates the probability that the user will purchase a new product (for example, Vn) as a second calculation value (for example, D2);
a transmitting means for transmitting information (for example, Inf2) for the user to purchase the new product to the user when both the first calculated value and the second calculated value satisfy a criterion; It is characterized by being prepared. As a result, users' willingness to sell their belongings and purchase new products is evaluated individually, and subsequent services are appropriately provided to users based on the evaluation results, thereby improving usability. becomes.

In the second aspect,
The service is characterized in that it is a vehicle trade-in service. That is, the first aspect can be appropriately realized in the vehicle trade-in service.

In a third aspect,
Further comprising an acquisition means (for example, S2000) for acquiring a communication history (for example, Inf1) from the user's communication terminal,
The communication history is
first information (for example, Inf1a) indicating a communication history between the user and a first company that assesses the belongings;
second information (for example, Inf1b) indicating a communication history between the user and a second trader who sells the new product;
It is characterized by including. This makes it possible to realize the first aspect more appropriately.

In the fourth aspect,
The first information includes information indicating an assessment result of the belongings,
When both the first calculated value and the second calculated value satisfy the criteria, the transmitting means transmits information indicating the new product according to the assessment result of the belongings to the user. It is characterized by: This makes it possible to realize the first aspect more appropriately.

In a fifth aspect,
The first information includes information indicating a visit to the first vendor. This makes it possible to realize the first aspect more appropriately.

In a sixth aspect,
The second information includes information indicating a browsing history of the new product,
The transmitting means transmits the usage information when both the first calculated value and the second calculated value satisfy the criteria, and when the number of views of the new product indicated by the viewing history is greater than a predetermined number. The present invention is characterized in that the person transmits information for purchasing the new product to the user. This makes it possible to realize the first aspect more appropriately.

In a seventh aspect,
The second information includes information indicating a visit to the second vendor. This makes it possible to realize the first aspect more appropriately.

In an eighth aspect,
The communication history includes a website browsing history. This makes it possible to realize the first aspect more appropriately.

In a ninth aspect,
When the communication history includes information indicating that the user has purchased the new product,
The first calculation means initializes the first calculation value,
The second calculation means initializes the second calculation value. This makes it possible to realize the first aspect more appropriately.

In a tenth aspect,
The acquisition means can further acquire information indicating a change in the appraised price of the belongings as price change information, and the transmitting means can further acquire information indicating the change in the price change in addition to the information for purchasing the new product. The method is characterized in that information based on the information is transmitted to the user. This makes it possible to realize the first aspect more appropriately.

In the eleventh aspect,
It is determined based on the first calculated value that the probability that the user sells his belongings is greater than or equal to a first reference value (for example, D1 _TH ), and the probability that the user purchases the new product. further comprising a determination means (for example, S2030) for determining based on the second calculated value that is equal to or less than a second reference value (for example, D2 _TH ),
The transmitting means is characterized in that it transmits information about another service different from the service to the user based on the determination result of the determining means. This makes it possible to realize the first aspect more appropriately.

The invention is not limited to the above-described embodiments, and various modifications and changes can be made within the scope of the invention.

1: information processing device, U: user, D1: first calculated value, D2: second calculated value.

Claims (11)

An information processing device that processes information of users of a predetermined service,
a first calculation means that calculates a probability that the user will sell his belongings as a first calculation value;
a second calculation means that calculates a probability that the user will purchase a new product as a second calculation value;
A transmitting means for transmitting information for the user to purchase the new product to the user when both the first calculated value and the second calculated value satisfy a criterion. Information processing equipment. The information processing device according to claim 1, wherein the service is a vehicle trade-in service. Further comprising an acquisition means for acquiring communication history from the user's communication terminal,
The communication history is
first information indicating a communication history between the user and a first company that assesses the belongings;
second information indicating a communication history between the user and a second trader selling the new product;
The information processing device according to claim 1 or 2, characterized in that the information processing device includes: The first information includes information indicating an assessment result of the belongings,
When both the first calculated value and the second calculated value satisfy the criteria, the transmitting means transmits information indicating the new product according to the assessment result of the belongings to the user. The information processing device according to claim 3, characterized in that: The information processing device according to claim 3 or 4, wherein the first information includes information indicating a visit to the first vendor. The second information includes information indicating a browsing history of the new product,
The transmitting means transmits the usage information when both the first calculated value and the second calculated value satisfy the criteria, and when the number of views of the new product indicated by the viewing history is greater than a predetermined number. The information processing device according to any one of claims 3 to 5, wherein the information processing device transmits information for a person to purchase the new product to the user. The information processing device according to any one of claims 3 to 6, wherein the second information includes information indicating a visit to the second vendor. The information processing device according to any one of claims 3 to 7, wherein the communication history includes a website browsing history. When the communication history includes information indicating that the user has purchased the new product,
The first calculation means initializes the first calculation value,
The information processing apparatus according to any one of claims 3 to 8, wherein the second calculation means initializes the second calculation value. The acquisition means can further acquire information indicating a change in the appraised price of the belongings as price change information, and the transmitting means can further acquire information indicating the change in the price change in addition to the information for purchasing the new product. The information processing device according to any one of claims 3 to 9, characterized in that information based on the information is transmitted to the user. It is determined based on the first calculated value that the probability that the user sells his belongings is greater than or equal to a first reference value, and the probability that the user purchases the new item is a second reference value. further comprising determining means for determining based on the second calculated value that the following is true:
Any one of claims 3 to 10, wherein the transmitting means transmits information about another service different from the service to the user based on the determination result of the determining means. The information processing device described.

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