JP2023117019A - Information processor, method, and program - Google Patents

Abstract

To support management of an EC site capable of selling multiple commodities having different sale conditions by observing sale conditions of a commodity concerned.SOLUTION: A program allows a computer to function as means for commonly managing each commodity type of common commodity groups that can be sold in an EC (Electronic Commerce) site related to each of multiple entrepreneurs over multiple entrepreneurs, means for managing customer information including member types of customers in entrepreneur units, and means for presenting information corresponding to a combination of a member type of a first customer in a first entrepreneur related to a first EC site and a commodity type of a commodity that can be sold in the first EC site to the first customer accessing the first EC site as one of EC sites.SELECTED DRAWING: Figure 10

Description

The present disclosure relates to an information processing device, method, and program.

Manufacturers may restrict sales channels for their products for various purposes. For example, a manufacturer of beauty products may set sales rules so that their products can be handled only by specific dealers or specific salons that provide beauty services to customers (for example, beauty salons, beauty salons, etc.). be. Salons are allowed to sell products (for example, salon-exclusive products) for which such sales rules are established to customers who have visited and authenticated their stores.

A salon may establish its own EC (Electronic Commerce) site in order to sell products through sales channels other than face-to-face sales and obtain profits. From the point of view of the management burden on the salon side and the convenience of customers, e-commerce is not limited to products that are not subject to sales conditions (hereinafter referred to as "sales conditions"), but sales conditions such as salon exclusive products are imposed. It is preferable to be configured so that products can also be handled collectively. In this case, the salon must consider the sales conditions for each product handled. That is, salons need to build EC sites so that various customers can comply with sales conditions imposed on each product.

In Patent Document 1, member groups such as affiliated agents, retail stores, general customers, etc. are defined, and a plurality of product screens with different posted products etc. are prepared in advance, and each member group is displayed on each of the product screens. A technique is disclosed for configuring a product screen for a member group by setting viewing permission, and selectively displaying a guidance screen and a product screen suitable for each member.

Japanese Patent Application Laid-Open No. 2014-206840

When a salon builds its own EC site, according to the technique of Patent Document 1, the salon defines a member group and prepares in advance a plurality of product screens with different posted products and the like. However, it is not easy to design product screens for each member group so that each salon can reliably comply with the sales conditions imposed on each of the vast number of products. For example, due to a setting error on the salon side, the EC site may be in a state where it is possible to sell salon exclusive products to customers who have never visited the store or to unauthenticated customers. If such a situation becomes known to the manufacturer, it may develop into trouble in transactions.

An object of the present disclosure is to support the operation of an EC site capable of selling a plurality of products with different sales conditions in compliance with the sales conditions of the products.

A program according to one aspect of the present disclosure causes a computer to commonly manage product types of common product groups that can be sold on an EC (Electronic Commerce) site associated with each of a plurality of businesses across a plurality of businesses. means to manage customer information, including customer membership types, on a business-by-business basis; It functions as means for presenting information according to the combination of the member type of the first customer and the product type of the product that can be sold at the first EC site.

1 is a block diagram showing the configuration of an information processing system according to an embodiment; FIG. It is a block diagram which shows the structure of the customer terminal of this embodiment. It is a block diagram which shows the structure of the server of this embodiment. It is a block diagram which shows the structure of the salon terminal of this embodiment. 1 is an explanatory diagram of one aspect of the present embodiment; FIG. It is an example of the screen of the EC site which the said salon manages displayed for the customer applicable to the visit authentication member of the salon. It is an example of the screen of the EC site which the said salon manages displayed for the customer who does not correspond to a visit authentication member of the salon. It is a figure which shows the data structure of the common goods database of this embodiment. It is a figure which shows the data structure of the customer database classified by salon of this embodiment. It is a flow chart of EC site browsing processing of this embodiment. It is a flow chart of member registration processing of this embodiment.

An embodiment of the present invention will be described in detail below with reference to the drawings. In the drawings for describing the embodiments, in principle, the same constituent elements are denoted by the same reference numerals, and repeated description thereof will be omitted.

(1) Configuration of information processing system The configuration of the information processing system will be described. FIG. 1 is a block diagram showing the configuration of the information processing system of this embodiment.

As shown in FIG. 1 , the information processing system 1 includes a customer terminal 10 , a server 30 and a salon terminal 50 .
The customer terminal 10 and the server 30 are connected via a network (for example, the Internet or an intranet) NW. Similarly, the salon terminal 50 and the server 30 are connected via the network NW.

The customer terminal 10 is an example of an information processing device. A user of the customer terminal 10 is a customer (a person who intends to purchase a product from the salon's EC site). Send a request to the server 30 . The customer terminal 10 is, for example, a smart phone, a tablet terminal, or a personal computer.

The server 30 is an example of an information processing device. The server 30 provides the customer terminal 10 with a response corresponding to the request sent from the customer terminal 10 . Server 30 is, for example, a web server.

The salon terminal 50 is an example of an information processing device. A user of the salon terminal 50 is a person concerned with the salon (for example, salon staff or a salon manager). Salon terminal 50 transmits a request to server 30 . Salon terminal 50 is a smart phone, a tablet terminal, or a personal computer, for example.

(1-1) Configuration of Customer Terminal The configuration of the customer terminal will be described. FIG. 2 is a block diagram showing the configuration of the customer terminal of this embodiment.

As shown in FIG. 2, the customer terminal 10 includes a storage device 11, a processor 12, an input/output interface 13, and a communication interface . The customer terminal 10 is connected to the display 21 .

Storage device 11 is configured to store programs and data. The storage device 11 is, for example, a combination of ROM (Read Only Memory), RAM (Random Access Memory), and storage (eg, flash memory or hard disk).

Programs include, for example, the following programs.
・OS (Operating System) program ・Application (for example, web browser) program that executes information processing

The data includes, for example, the following data.
・Databases referenced in information processing ・Data obtained by executing information processing (that is, execution results of information processing)

The processor 12 is a computer that implements the functions of the customer terminal 10 by activating programs stored in the storage device 11 . Processor 12 is, for example, at least one of the following:
・CPU (Central Processing Unit)
・GPU (Graphic Processing Unit)
・ASIC (Application Specific Integrated Circuit)
・FPGA (Field Programmable Array)

The input/output interface 13 acquires information (for example, user) instructions from an input device connected to the customer terminal 10 and outputs information (for example, an image) to an output device connected to the customer terminal 10. Configured.
Input devices are, for example, keyboards, pointing devices, touch panels, or combinations thereof.
Output devices are, for example, the display 21, speakers, or a combination thereof.

The communication interface 14 is configured to control communication between the customer terminal 10 and an external device (eg server 30).

The display 21 is configured to display images (still images or moving images). The display 21 is, for example, a liquid crystal display or an organic EL display.

(1-2) Server Configuration The server configuration will be described. FIG. 3 is a block diagram showing the configuration of the server of this embodiment.

As shown in FIG. 3, the server 30 includes a storage device 31, a processor 32, an input/output interface 33, and a communication interface .

Storage device 31 is configured to store programs and data. Storage device 31 is, for example, a combination of ROM, RAM, and storage (eg, flash memory or hard disk).

Programs include, for example, the following programs.
・OS program ・Application program that executes information processing

The data includes, for example, the following data.
・Databases referenced in information processing ・Execution results of information processing

The processor 32 is a computer that implements the functions of the server 30 by activating programs stored in the storage device 31 . Processor 32 is, for example, at least one of the following:
・CPU
・GPU
・ASICs
・FPGA

The input/output interface 33 is configured to acquire user instructions from input devices connected to the server 30 and to output information to output devices connected to the server 30 .
Input devices are, for example, keyboards, pointing devices, touch panels, or combinations thereof.
An output device is, for example, a display.

Communication interface 34 is configured to control communication between server 30 and an external device (customer terminal 10 or salon terminal 50).

(1-3) Configuration of Salon Terminal The configuration of the salon terminal will be described. FIG. 4 is a block diagram showing the configuration of the salon terminal of this embodiment.

As shown in FIG. 4 , the salon terminal 50 includes a storage device 51 , a processor 52 , an input/output interface 53 and a communication interface 54 . Salon terminal 50 is connected to display 61 .

Storage device 51 is configured to store programs and data. Storage device 51 is, for example, a combination of ROM, RAM, and storage (eg, flash memory or hard disk).

Programs include, for example, the following programs.
・OS program ・Application (for example, web browser) program that executes information processing

The data includes, for example, the following data.
・Databases referenced in information processing ・Execution results of information processing

The processor 52 is a computer that implements the functions of the salon terminal 50 by activating programs stored in the storage device 51 . Processor 52 is, for example, at least one of the following:
・CPU
・GPU
・ASICs
・FPGA

The input/output interface 53 acquires information (e.g., user) instructions from an input device connected to the salon terminal 50, and outputs information (e.g., an image) to an output device connected to the salon terminal 50. Configured.
Input devices are, for example, keyboards, pointing devices, touch panels, or combinations thereof.
Output devices are, for example, a display 61, speakers, or a combination thereof.

Communication interface 54 is configured to control communication between salon terminal 50 and an external device (eg, server 30).

The display 61 is configured to display images (still images or moving images). The display 61 is, for example, a liquid crystal display or an organic EL display.

(2) One aspect of the embodiment One aspect of the present embodiment will be described. FIG. 5 is an explanatory diagram of one aspect of the present embodiment. FIG. 6 is an example of a screen of an EC site operated by the salon, which is displayed to a customer corresponding to a salon visit authentication member. FIG. 7 is an example of a screen of an EC site operated by the salon, which is displayed to customers who do not correspond to the store visit authentication member of the salon.

As shown in FIG. 5, the server 30 can provide EC sites associated with a plurality of salons (eg, salons A, B, and C) for access from customers (eg, customers C10a and C10b). . The storage device 31 of the server 30 stores product information of a group of products (hereinafter referred to as "common products") that can be sold in common at these multiple EC sites. The product information includes, for example, information about the type of product (hereinafter referred to as "product type information"). The product type is defined based on the terms and conditions of sale imposed on the product. The server 30 commonly manages product type information over a plurality of businesses (EC sites). That is, the product type of a certain product is the same in the EC sites operated by salons A, B, and C.

An open sale product is a product that can be sold to all customers via the EC site regardless of the membership type described below. In other words, open sale items are not subject to any conditions regarding the sale destination.

A closed sale product is a product that can be sold through the EC site of the salon only when the membership type in any salon is a customer of a visit-authenticated member. In other words, the sales destinations of closed sales items are limited to authorized salon visit members. Incidentally, in the following explanation, the visiting authentication member may be simply referred to as "visiting member".

A closed sale product (with display restrictions) is a closed sale product, and information about the product is not permitted to be presented to a person who does not have the right to purchase the product.

In addition, the server 30 manages at least information about the membership type in the salon of the customer (hereinafter referred to as "membership type information") among the information about the customer on a salon-by-salon basis. In the example of FIG. 5, the customer C10a is a visiting authentication member of the salon A, and the customer C10b is a general member of the salon A.

The server 30 provides a combination of the membership type of the customer in the salon associated with the EC site and the product type of the product that can be sold at the EC site to the customer who has accessed one of a plurality of EC sites that can be provided. Present information (EC screen) according to.

A customer C10a who is a visiting authentication member of the salon A can view information on all products and purchase all products on the EC site operated by the salon A.

When the customer C10a accesses the EC site of the salon A using the customer terminal 10, for example, the screen shown in FIG. 6 is displayed on the display 21 of the customer terminal 10 after customer authentication.

The screen of FIG. 6 includes display objects A10a to A10d.
Display objects A10a to A10d are products that a customer C10a (authenticated member of salon A) can purchase from an EC site operated by salon A (open sales products, closed sales products, and closed sales products (with display restrictions)). Show information about Specifically, the display objects A10a to A10d include information on product images, product names, product pre-discount prices, and product post-discount prices. Further, the display objects A10a to A10d include an object for accepting an operation of designating the purchase quantity of the product, and an object B10a to B10d for accepting an operation of adding the product to the cart (that is, including it in the product to be purchased).

A customer C10b who is a general member of the salon A can purchase an open sale product at the EC site managed by the salon A. In addition, the customer C10b cannot purchase closed sales items at the EC site operated by Salon A, but can view part of the information regarding the products other than closed sales items (with display restrictions). However, the customer C10b cannot purchase the closed sale item (with display restrictions) and cannot view information about the item.

When the customer C10b accesses the EC site of the salon A using the customer terminal 10, the screen shown in FIG. 7 is displayed on the display 21 of the customer terminal 10, for example.

The screen of FIG. 7 includes display objects A11a, A11b, and A11d.
The display objects A11a and A11d display information about products (open sales products) that can be purchased from the EC site operated by the salon A by the customer C10b (general member of the salon A). Specifically, the display objects A11a and A11d include information about the image of the product, the name of the product, and the pre-discount price of the product. Furthermore, the display objects A11a and A11d include an object for receiving an operation of designating the purchase quantity of the product, and an object B11a and B11d for receiving an operation of adding the product to the cart. However, the display objects A11a and A11d do not include information about the discounted price of the product.

The display object A11b displays information about products for which the customer C10b (general member of the salon A) can view part of the information among the products (closed sales products) that cannot be purchased from the EC site operated by the salon A. indicate. Specifically, the display object A11b includes information about the image and name of the product, and information indicating that the product is sold to the authenticated member at the store visit member price. Furthermore, the display object A11b includes an operation object B11b. The operation object displays information indicating that the product can only be purchased by authorized members who have visited the store. When the customer C10b selects the operation object B11b, a guidance message is displayed as a pop-up instead of putting the product into the cart. The guidance message can include, for example, messages to the following purport.
・Products can only be purchased by store visit authentication members ・Inquiries regarding products ・Help regarding store visit authentication members

On the other hand, the screen in FIG. 7 does not include an object that displays information about closed products (with display restrictions) like the display object A10c in FIG. Therefore, the customer C10b, who is a general member of the salon A, cannot browse the information about closed products (with display restrictions) on the EC site operated by the salon A.

In this way, the server 30 manages product type information of common products across a plurality of salons, and manages customer member type information for each salon. Then, the server 30 provides information (EC screen). As a result, each salon can easily comply with sales conditions imposed on a huge number of products without designing an EC site for each member type. In other words, the server 30 can support the operation of an EC site that can sell a plurality of products with different sales conditions in compliance with the sales conditions of the products.

(3) Database The database of this embodiment will be described. The following databases are stored in the storage device 31.

(3-1) Common Product Database The common product database of this embodiment will be described. FIG. 8 is a diagram showing the data structure of the common product database of this embodiment.

The common product database stores product information of common products. The EC of each salon may handle all of the common products, or may handle the products specified by the salon among the common products, and may not handle other products.

As shown in FIG. 8, the common product database includes an "ID" field, a "name" field, a "type" field, a "wholesale price" field, an "pre-discount price" field, and an "inventory quantity" field. including. Each field is associated with each other.

A product ID is stored in the "ID" field. The product ID is information that identifies the product.

The "name" field stores product name information. The product name information is information regarding the name of the product.

The "type" field stores product type information. As an example, in this embodiment, product type information is defined as follows.
- Product type information having a value of "0" means that the product is of a type corresponding to an open sale product (an example of a "third product type").
・Product type information with a value of “1” indicates that the product is a closed sale product and part of the information about the product (for example, the product image and product name) is used by those who do not have the right to purchase the product. It means that it is a type (an example of a “second product type”) corresponding to a product that is permitted to be presented to a person.
・Product type information with a value of "2" indicates that the product is a closed sale product and that information about the product is not permitted to be presented to persons who do not have the right to purchase the product. (an example of the "first product type").

Wholesale price information is stored in the "wholesale price" field. The wholesale price information is information that is applied to the wholesale price of the product. The wholesale price of the product can be used as the lower limit of the setting range of the discounted price of the product on each EC site.

The "pre-discount price" field stores pre-discount price information. The pre-discount price information is information about the pre-discount price of the product. The pre-discount price of the product is, for example, the manufacturer's suggested retail price of the product, but is not limited to this. The pre-discount price of the product can be used as the upper limit of the setting range of the post-discount price of the product on each EC site.

The "inventory quantity" field stores inventory quantity information. The stock quantity information is information about the quantity of products in stock. Here, the common product may be determined to be uniformly shipped from the operator of the information processing system 1 (for example, a beauty product dealer) regardless of which EC site the product was purchased through. In this case, the number of items in stock means the number of items in stock at the operator of the information processing system 1, for example. Profits generated from sales of common products are appropriately distributed between the salon that operates the EC where the products were purchased and the operator of the information processing system 1 . As a result, salon staff can save labor in work such as product ordering, inventory management, packing, shipping, and the like.

In addition, as information on common products, there is information that can be set for each salon. Information that can be set for each salon may be stored in the common product database of FIG. 8 or another database in association with the salon ID, or may be stored in a database for each salon. Here, salon ID is information which identifies a salon. The information that can be set for each salon includes, for example, information on at least one of the following.
・Product image (e.g., image data or URL for obtaining image data)
The discounted price of the product (i.e. the selling price of the product as set by the salon)
・Introductory content for products (e.g., text, audio, image, video, or a combination thereof (e.g., introductory articles containing text and images about products))
・Staff ID that created the product introduction content
Here, the staff ID is information for identifying the staff of the salon.

The post-discount price of common products on the EC site managed by each salon can be set according to instructions from the management user of the salon. The server 30 may present a post-discount price setting screen to the management user of the salon. The server 30 or the salon terminal 50 checks the validity of the input value so that the discounted price input by the management user of the salon does not fall below the corresponding wholesale price and does not exceed the corresponding pre-discount price. good too.

The introduction content is created for products that can be sold on the EC site managed by the salon in accordance with any instructions of the staff associated with the salon. The introductory content constitutes part of the information of the target product that can be presented on the EC site. For example, when a customer selects a product from the product list screen, the screen transitions to the product detail screen, and the product detail screen can be further transitioned to introduction content of the product. Introductory content may include, in addition to staff-created content, an object (for example, objects B10a to B10d in FIG. 6) that accepts a product purchase operation.

When a customer purchases a product via the introduction content, by giving a privilege to the staff who created the introduction content, it is possible to increase the staff's motivation for creating the introduction content and promoting sales of the product. The privilege is, for example, but not limited to, a portion of the profit from the sale of the product. Information (for example, privilege provision rule) for giving a privilege to the staff in charge may be settable for each salon, for example, according to an instruction of the management user of the salon.

The fact that a customer purchased a product via introductory content means, for example, that the product was purchased through an object embedded in the product content, or that the introductory content was presented before purchasing the product. May be detected conditionally.

(3-2) Customer Database by Salon The customer database by salon of this embodiment will be described. FIG. 9 is a diagram showing the data structure of the customer database for each salon according to this embodiment.

The customer database by salon stores customer information in each salon. The customer information is entered by the customer accessing the e-commerce site of the salon and entering necessary information (for example, basic information to be described later), or by the staff who served the customer at the salon operating the salon terminal 50 and entering the required information. By doing so, it can be registered in the customer database by salon.

As shown in FIG. 9, the salon-specific customer database includes a "customer ID" field, a "type" field, a "basic information" field, and a "staff ID" field. Each field is associated with each other.

A customer ID is stored in the "customer ID" field. A customer ID is information for identifying a customer.

Membership type information is stored in the "type" field. Membership classes are defined based on the terms and conditions of sale imposed on the merchandise. As an example, in this embodiment, member type information is defined as follows.
- The member type information having a value of "general" means that the customer is of a type corresponding to a general member (an example of a "second member type"). A general member of the salon can purchase a product (that is, an open sale product) corresponding to the product type information having a value of "0" on the EC site operated by the salon. In addition, general members of the salon cannot purchase products corresponding to product type information with a value of "1" on the EC site operated by the salon, but some information about the product (for example, product images and product name) can be viewed. However, general members of the salon cannot purchase products corresponding to product type information having a value of "2" and cannot browse information related to the products.
- The member type information having the value of "visit" means that the customer is of a type corresponding to a member authenticated by visiting a store (an example of a "first member type"). A salon visit authentication member can view information on all products and purchase all products on the EC site operated by the salon.

Basic information is stored in the "basic information" field. The basic information is the customer's basic information. For example, the basic information can include at least one of the following.
・Name, login name, password (including password hash value)
- Address - Telephone number - Email address - Date of birth - Gender In place of or in addition to the password, the basic information may include information for customer authentication.

The "staff ID in charge" field stores the ID of the staff in charge. The staff-in-charge ID is information that identifies the staff in charge of the customer. By referring to the ID of the staff in charge associated with the customer ID, it is specified which staff belonging to the salon is in charge of the customer identified by the customer ID (that is, whether or not they have contributed to the acquisition of the store visit authentication member). be able to.

When a customer purchases a product from the e-commerce site of the salon, by giving benefits to the staff in charge of the customer, it is possible to increase the staff's motivation to acquire store visit authentication members and promote product sales. The privilege is, for example, but not limited to, a portion of the profit from the sale of the product. Information (for example, privilege provision rule) for giving a privilege to the staff in charge may be settable for each salon, for example, according to an instruction of the management user of the salon.

(3-3) Other Databases Other databases of this embodiment will be described.

Other databases may be stored in the storage device 31 of the server 30 .
As a first example, the storage device 31 may store a salon database that stores salon information. Salon information is information about a salon. Salon information can include, for example, the following information.
・Information about staff belonging to the salon (staff information)
・Information for granting the aforementioned benefits to staff

As a second example, the storage device 31 may store a database that stores information on original products. An original product is a product that a salon sells independently on an EC site operated by the salon. The information on the original product includes the product ID, product name information, product type information, and price information (at least information corresponding to the selling price) in the same way as the information on the common product. The original product information may further include stock quantity information. The type information of the salon's original products may be settable in accordance with instructions from the management user of the salon. The original product may be shipped separately from the common product by the salon, or may be entrusted with storage, inventory management, packing, and shipping to the operator of the information processing system 1 . By entrusting the storage of the original products to the operator of the information processing system 1, the salon staff can save the labor of ordering, inventory management, packing, shipping, etc. of the original products, and the customers can share the original products. Products can be received together.

(4) Information processing Information processing according to the present embodiment will be described.

(4-1) EC Site Browsing Processing The EC site browsing processing of this embodiment will be described. FIG. 10 is a flowchart of EC site browsing processing according to the present embodiment.

The EC site browsing process in FIG. 10 is performed by the customer operating the customer terminal 10 to start an EC application, or by selecting a specific EC site URL (Uniform Resource Locator) on a Web browser, for example. ,Start.

As shown in FIG. 10, the customer terminal 10 executes an EC site browsing request (S110).
Specifically, the customer terminal 10 generates a viewing request for the EC site for which access is requested by the customer. The browsing request is, for example, an HTTP (Hypertext Transfer Protocol) request. The customer terminal 10 transmits a browsing request to the server 30 .

After step S110, the server 30 presents information for non-members (S130).
Specifically, the server 30 receives the EC site browsing request transmitted in step S110. In response to the viewing request, the server 30 provides information for generating an EC screen for non-members, including information on the configuration of the target EC site (e.g., layout of the EC site) and information on products handled at the EC site. For example, it is generated in the form of an HTTP response based on the type information. The server 30 transmits the generated information to the customer terminal 10 .

After step S130, the customer terminal 10 performs screen display (S111).
Specifically, the customer terminal 10 receives the information transmitted in step S130. The customer terminal 10 displays an EC screen for non-members (for example, the screen of FIG. 7) on the display 21 based on the received information.

After step S111, the customer terminal 10 executes a login request (S112).
Specifically, the customer operates the customer terminal 10 to specify information (eg, user name and password) required for login. The customer terminal 10 generates a login request in the form of an HTTP request, for example, based on the input information. Customer terminal 10 transmits a login request to server 30 .

After step S112, the server 30 identifies the member type (S131).
Specifically, the server 30 receives the login request transmitted in step S112. The server 30 authenticates the customer based on the login request. If the customer authentication fails, the server 30 performs error processing (not shown). If the customer's authentication is successful, the server 30 refers to the customer database (FIG. 9) of the salon that manages the target EC site, and identifies the customer's membership type.

After step S131, the server 30 presents information according to the member type (S132).
Specifically, the server 30 stores information for generating an EC screen corresponding to the customer's member type (general member or visit-authenticated member) specified in step S131 as information on the configuration of the target EC site. Then, based on the product type information of the products handled at the EC site and the member type of the specified customer, it is generated in the form of an HTTP response. The server 30 transmits the generated information to the customer terminal 10 .

After step S132, the customer terminal 10 performs screen display (S113).
Specifically, the customer terminal 10 receives the information transmitted in step S132. The customer terminal 10 displays the EC screen on the display 21 based on the received information. If the customer is a general member, the display 21 presents an EC screen for general members (for example, the screen in FIG. 7). On the other hand, if the customer is a store visit authenticated member, the display 21 presents an EC screen for store visit authenticated members (for example, the screen of FIG. 6).

After step S113, the customer terminal 10 executes a purchase request (S114).
Specifically, while browsing the EC screen displayed in step S113, the customer performs an operation of selecting at least one product as the product to be purchased and an operation of purchasing the product selected as the product to be purchased on the customer terminal. 10. The customer terminal 10 generates a purchase request in the form of an HTTP request, for example, in accordance with the customer's operation. A purchase request may consist of multiple HTTP requests. The purchase request can include, for example, information that can specify the product to be purchased and its quantity, and information that can specify the customer's payment method (for example, credit card number). Customer terminal 10 transmits a purchase request to server 30 .

The server 30 executes purchase processing (S133) after step S114.
Specifically, server 30 receives the purchase request transmitted in step S114. The server 30 performs purchase processing based on the purchase request. The purchase process can include, for example, the following processes.
・Updating stock quantity information for products to be purchased ・Payment processing for purchase price (in the case of payment at the time of purchase)
Arrangements for packing and shipping purchased products If the purchase process fails (for example, if the inventory of products is insufficient due to purchases made by other customers at the same time), the server 30 performs error processing (not shown). conduct.

After step S133, the server 30 executes a response (S134).
Specifically, the server 30 generates a response including information indicating that the customer's product purchase has been completed, and transmits the response to the customer terminal 10 . The response may be an HTTP response, an application notification, or an email.

After step S134, the customer terminal 10 performs screen display (S115).
Specifically, the customer terminal 10 receives the response transmitted in step S134. The customer terminal 10 displays the response on the display 21. FIG.

It should be noted that when the customer terminal 10 makes a request to view the EC site again (S110) while the login status of the customer who is the store visit authentication member of the target EC site is valid, the server 30 sends a message for non-members. Instead of presenting the information (S130), the presenting of information (S132) according to the member type may be performed. Further, the EC site may be configured so that the customer can log in when requesting to view the EC site (S110).

(4-2) Member Registration Processing Member registration processing of this embodiment will be described. FIG. 11 is a flowchart of member registration processing according to this embodiment.

The member registration process of FIG. 11 is started, for example, by the customer reading a two-dimensional code (for example, QR code (registered trademark)) printed on a member registration guidance card distributed by staff at the salon, using the customer terminal 10. do.

As shown in FIG. 11, the customer terminal 10 acquires information (S210).
Specifically, the customer terminal 10 can identify information (for example, URL) for accessing the member registration screen of the salon's EC site and the staff in charge (for example, the staff who distributed the member registration guide card to the customer). information (for example, staff ID). As an example, the customer terminal 10 can acquire these pieces of information by decoding the two-dimensional code printed on the member registration guide card.

After step S210, the customer terminal 10 executes a member registration screen viewing request (S211).
Specifically, the customer terminal 10 uses the information acquired in step S<b>210 to generate a member registration screen viewing request, and transmits the request to the server 30 . The member registration screen viewing request is, for example, an HTTP request including the information extracted in step S210.

After step S211, the server 30 presents a member registration screen (S230).
Specifically, the server 30 receives the member registration screen viewing request transmitted in step S211. In response to the viewing request, the server 30 transmits information for generating the member registration screen to the customer terminal 10 in the form of an HTTP response, for example. The customer terminal 10 generates a member registration screen based on the received information and displays it on the display 21 .

After step S230, the customer terminal 10 executes a membership registration request (S212).
Specifically, the customer operates the customer terminal 10 on the member registration screen presented in step S230 to fill in necessary items in an input form (for example, text fields, menus, radio buttons, checklists, or any of them). combination). The required items are, for example, basic customer information. In addition, when the customer is already a general member of the salon and the customer's basic information has already been registered, the input of the necessary items may be omitted due to the customer's authentication. The customer terminal 10 generates a membership registration request based on the input content. The membership registration request is, for example, an HTTP request including the customer's input content. The customer terminal 10 transmits a membership registration request to the server 30 .

After step S212, the server 30 executes customer information registration (S231).
Specifically, server 30 receives the membership registration request transmitted in step S212. The server 30 registers the customer information in the customer database of the salon in response to the member registration request. For example, if the customer information of the same person is not registered, the server 30 issues a new customer ID, associates it with the customer ID, and associates the customer type information with a value of "visit" and the member registration request. The included basic information and the staff member ID specified by the information included in the browse request received in step S230 are registered in the customer database. On the other hand, if the customer information of the same person has already been registered, the server 30 updates the value of the customer type information associated with the issued customer ID to "visit", and receives the value of the staff member ID in step S230. The ID is updated to the ID of the staff in charge specified by the information included in the browse request.

After step S231, the server 30 executes a response (S232).
Specifically, the server 30 generates a response including information indicating that the customer has been registered as a salon visit authentication member, and transmits the response to the customer terminal 10 . The response may be an HTTP response, an application notification, or an email.

After step S232, the customer terminal 10 performs screen display (S213).
Specifically, the customer terminal 10 receives the response transmitted in step S232. The customer terminal 10 displays the response on the display 21. FIG.

(5) Summary As described above, the server 30 of the present embodiment manages product type information of common products across a plurality of salons, and manages customer member type information for each salon. Then, the server 30 provides information (EC screen). As a result, each salon can easily comply with sales conditions imposed on a huge number of products without designing an EC site for each member type. In other words, the server 30 can support the operation of an EC site that can sell a plurality of products with different sales conditions in compliance with the sales conditions of the products.

The product type may be any of multiple types, including those corresponding to closed sales (with display restrictions), closed sales, and open sales. It may be any of a plurality of types, including the type that does. The server 30 presents information on closed sales items (with display restrictions) on the EC site of the salon when the customer's membership type at a specific salon corresponds to a visit authentication member, and the customer's membership type at the salon is general. If the member is a member, information on closed products (with display restrictions) may not be presented on the EC site of the salon. As a result, it is possible to comply with the sales conditions for closed sales items (with display restrictions).

The server 30 presents information on closed sales items on the EC site of the salon when the customer's membership type in a specific salon corresponds to a visit authentication member, and when the customer's membership type in the salon corresponds to a general member. In the EC site of the salon, at least the information on the sales price among the information on the closed sale items may not be presented. As a result, it is possible to comply with at least a part of the sales conditions for closed sales items (prohibition of disclosing information on sales prices to persons other than authorized members).

The server 30 presents information (object) for including closed sales items in the products to be purchased on the EC site of the salon when the customer's membership type at a specific salon corresponds to a visit authentication member, and the customer at the salon The information may not be presented when the member type of is equivalent to a general member. As a result, it is possible to comply with at least a part of the sales conditions of the closed sales product (prohibition of sales to non-authenticated members).

The server 30 presents the information of the discounted price as a part of the open sale item information on the EC site of the salon when the customer's membership type at the particular salon corresponds to the visit authentication member, and the customer at the salon If the member type of is equivalent to a general member, the EC site of the salon may present pre-discount price information as a part of open sale product information. As a result, the store-visit authentication member can purchase the open sale item at a lower price than the general member. Moreover, the server 30 may set the information of the selling price of the product on the EC site according to the instruction of the managing user of the salon that manages the EC site. Thereby, the salon can freely determine the sales price of the product on the EC site.

For example, as a result of the customer terminal 10 reading the two-dimensional code printed on the member registration guide card, the server 30 acquires information that can identify the staff associated with a particular salon from the customer. The information of the customer may be registered in the customer database of the salon so that the membership type in the salon is a visit authentication member. As a result, it is possible to save the trouble of registering a visiting authentication member in the salon. In addition, in response to acquiring information from a customer that can identify a staff member associated with a particular salon, the server 30 stores the customer information in the customer database of the salon so as to associate the staff member with the staff member in charge of the customer. may be registered with. This makes it possible to easily identify staff members who have contributed to the acquisition of store-visit authenticated members.

The server 30 manages information about the staff in charge of a customer at a specific salon, and may give benefits to the staff in charge of the customer when the customer purchases products on the EC site operated by the salon. As a result, it is possible to increase the motivation of salon staff to promote product sales. Moreover, the server 30 may set the information for giving a privilege in a specific salon according to the instruction|indication of the management user of the said salon. This allows salons to freely determine incentive designs for their staff.

The server 30, in response to an instruction from a staff member associated with a particular salon, provides introduction content that introduces target products that can be sold on the EC site operated by the salon, and information on the target products that can be presented on the EC site. It can be made as part of Then, when the customer purchases the target product via the introductory content, the server 30 may give a privilege to the staff member who created the introductory content. As a result, the salon staff's motivation for creating introductory content and promoting product sales can be enhanced. Moreover, the server 30 may set the information for giving a privilege in a specific salon according to the instruction|indication of the management user of the said salon. This allows salons to freely determine incentive designs for their staff.

The server 30 may manage the product type information of the original products that a specific salon sells independently on the EC site it manages, according to the instructions of the managing user of the salon. Thereby, the salon can handle the original product on the same EC site as the common product.

(6) Other Modifications The storage device 11 may be connected to the customer terminal 10 via the network NW. The display 21 may form part of the customer terminal 10 . Storage device 31 may be connected to server 30 via network NW. The storage device 51 may be connected to the salon terminal 50 via the network NW. The display 61 may constitute part of the salon terminal 50 .

Each step of the information processing described above can be executed by any of the customer terminal 10 , the server 30 and the salon terminal 50 .

In the above description, an example of managing customer IDs for each salon was shown. However, the customer ID may be common across multiple salons served by server 30 . In this case, the customer's basic information is stored in a common database between salons. Thereby, when a customer registers as a member at a plurality of salons, the basic information of the customer can be easily managed. For example, a customer may log into multiple salons using the same username and password (or other authentication information). However, even in this example, it is managed for each salon whether the customer is a general member or a visiting authentication member.

In the above description, an example of application to an EC site for salons that handles beauty products with different sales conditions is shown. However, the present embodiment and modifications can be applied to EC sites for traders who handle arbitrary types of products with different sales conditions. The salon in the above description can be read as a "company", a "store", or a "company" in any industry.

In the above description, an example was shown in which the information presented to general member customers and non-member customers (including customers who have not performed login authentication) is not distinguished. However, different information may be presented to both. Also, the membership types are not limited to the two types of general members and store-visit authentication members, and two membership types may be defined according to different criteria, or may be further subdivided.

In the above description, an example is shown in which the product types are classified into open sales products, closed sales products, and closed sales products (with display restrictions). However, the product types may be two types or four types or more, and the classification criteria are not limited to the examples described above.
As an example, the open sale item may be classified into an open sale item (discount accepted) and an open sale item (discount not accepted). An open sale product (discount not accepted) is a product that does not impose a condition on the sales destination but imposes a condition on the selling price. Open sale items (discount not acceptable) can be purchased by general members in the same way as open sale items (discount OK). However, on the screen for setting the selling price (price after discount) of the open sale item (discount not acceptable), a message is displayed for the management user of the salon to the effect that the discount of the item is not permitted. Alternatively, the administrative user of the salon may not be authorized to change the selling price of open sale items (discount NG).

In the above explanation, if the customer's membership type at a particular salon corresponds to a visit-authenticated member, the information on the discounted price is presented as part of the open sale product information on the EC site of the salon, and the customer at the salon shows an example of presenting pre-discount price information as a part of open sale product information on the EC site of the salon when the member type of corresponds to a general member. However, the server 30 may present the discounted price information regardless of the membership type.

In the above description, the example of the member registration process of FIG. 11 is shown as an example. The member registration method is not limited to this example, and for example, a customer may register as a member by operating the salon terminal 50 while a staff member is logged into the salon terminal 50 in the salon. In this case as well, the customer is registered as a store-visit authentication member, and the logged-in staff member is registered as the staff member in charge of the customer.

In the above description, an example of displaying an object that accepts an operation of selecting a product as a product to be purchased is shown on the EC screen. Instead of or in addition to such objects, an object that accepts an operation to confirm the purchase of a product may be displayed. The display of the object that accepts the operation of confirming the purchase of the product may be restricted by the same criteria as the object that accepts the operation of selecting the product as the product to be purchased.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited to the above embodiments. Also, the above embodiments can be modified and modified in various ways without departing from the gist of the present invention. Also, the above embodiments and modifications can be combined.

1: Information processing system 10: Customer terminal 11: Storage device 12: Processor 13: Input/output interface 14: Communication interface 21: Display 30: Server 31: Storage device 32: Processor 33: Input/output interface 34: Communication interface 50: Salon Terminal 51 : Storage Device 52 : Processor 53 : Input/Output Interface 54 : Communication Interface 61 : Display

Claims (15)

the computer,
means for commonly managing product types of common product groups that can be sold on EC (Electronic Commerce) sites associated with each of a plurality of business operators across the plurality of business operators;
means for managing customer information, including customer membership types, on a business unit basis;
To the first customer who accessed the first EC site which is one of the EC sites, the membership type of the first customer in the first business operator associated with the first EC site and the product of the product that can be sold at the first EC site Means for presenting information according to combination with type,
A program that acts as a The product type is any one of a plurality of types including a first product type, a second product type, and a third product type,
The membership type is one of a plurality of types including a first membership type and a second membership type,
The means for presenting the information presents the information of the product belonging to the first product type when the member type of the first customer in the first business operator is the first member type, and the first business operator does not present information on products belonging to the first product type when the member type of the first customer is the second member type in
A program according to claim 1. The means for presenting the information presents information on products belonging to the second product type when the membership type of the first customer in the first business operator is the first membership type, When the member type of the first business operator is the second member type, at least information about the sales price of the product belonging to the second product type is not presented,
3. A program according to claim 2. The means for presenting the information includes an operation of purchasing a product belonging to the second product type or an operation of including the product in the planned purchase product when the member type of the first customer in the first business operator is the first member type. is presented, and when the membership type of the first customer in the first business operator is the second membership type, the operation to purchase the product belonging to the second product type or inclusion in the planned purchase product Do not present information to accept the operation,
4. The program according to claim 2 or 3. The means for presenting the information, when the member type of the first customer in the first business operator is the first member type, is a part of the information of the product belonging to the third product type rather than the first price Presenting information on a second discounted price, and as part of information on products belonging to the third product type when the membership type of the first customer in the first business operator is the second membership type presenting the first price information;
5. The program according to any one of claims 2 to 4. causing the computer to function as means for setting information on the selling price of the product on the first EC site in accordance with instructions from the administrative user of the first business operator;
6. The program according to any one of claims 2 to 5. The means for managing the customer information, in response to obtaining from the second customer information enabling identification of the first staff associated with the first business operator, the membership type of the second customer in the first business operator Register the customer information of the second customer so that is the first member type,
A program according to any one of claims 2 to 6. the means for managing the customer information manages information about staff in charge of the customer;
The means for managing the customer information associates the first staff member as a staff member in charge of the second customer in response to acquiring information that can identify the first staff member from the second customer. Register customer information of customers,
8. A program according to claim 7. the means for managing the customer information manages information about staff in charge of the customer;
causing the computer to function as a means for giving a first privilege to a staff member in charge of a customer when one of the customers purchases a product at the first e-commerce site;
A program according to any one of claims 1 to 8. causing the computer to function as a means for setting information for granting the first privilege in accordance with an instruction of the administrative user of the first business operator;
10. A program according to claim 9. said computer,
A target that can present on the first EC site introduction content introducing target products that are any of the products that can be sold on the first EC site in response to any instruction from a staff member associated with the first business operator. means to create as part of the product information;
Functioning as a means for giving a second privilege to the staff who created the introduction content when the customer purchases the target product via the introduction content,
A program according to any one of claims 1 to 10. causing the computer to function as a means for setting information for granting the second privilege in accordance with instructions from the administrative user of the first business operator;
12. A program according to claim 11. causing the computer to function as a means for managing each product type of the group of original products that the first business operator independently sells on the first e-commerce site in accordance with instructions from the administrative user of the first business operator;
A program according to any one of claims 1 to 12. means for commonly managing product types of common product groups sellable on EC (Electronic Commerce) sites associated with each of a plurality of businesses over the plurality of businesses;
means for managing customer information, including customer membership types, on a business-by-business basis;
To the first customer who accessed the first EC site which is one of the EC sites, the membership type of the first customer in the first business operator associated with the first EC site and the product of the product that can be sold at the first EC site and means for presenting information according to a combination with a type. the computer
a step of commonly managing product types of each of a common product group that can be sold on an EC (Electronic Commerce) site associated with each of a plurality of business operators over the plurality of business operators;
a step of managing customer information including the customer's membership type for each business operator;
To the first customer who accessed the first EC site which is one of the EC sites, the membership type of the first customer in the first business operator associated with the first EC site and the product of the product that can be sold at the first EC site A method comprising: presenting information according to combination with type.