JP2023114393A - Store fixture for article display - Google Patents

Abstract

To provide a store fixture for article display which attains display enabling a customer to observe the state of products at a glance, with the aim of realizing a store fixture for jumble display which attains product display inducing customer's buying inclination.SOLUTION: The store fixture for article display according to one aspect of the present disclosure comprises: a generally transparent tubular article housing part upright on a generally horizontal face; an article support base generally inscribed in the inner bottom of the tubular article housing part; an article support plate which is generally equal to a cross section of the tubular body and disposed on the top of the article support base; and a bendable film-state sheet to be inserted into a gap between the article housing part and the article support base.SELECTED DRAWING: Figure 1

Description

TECHNICAL FIELD The present invention relates to, for example, article display fixtures, and more particularly to article display fixtures used for display called throw-in display (jumble display), which is one of product display methods in retail stores such as supermarkets.

When displaying products in supermarkets (hereinafter sometimes abbreviated as "super"), convenience stores (hereinafter sometimes abbreviated as "convenience stores"), etc., some of the products are small and do not stand on their own. There are products that take a long time to display, such as things that tend to fall apart. In addition, when the product purchaser (hereinafter sometimes abbreviated as "customer") picks up the product, the surrounding products are scattered, and the product is displayed many times during the business. Maintaining a receiving sales floor requires a great deal of labor and work time.

Jumble display is said to reduce the time and effort required to display merchandise.

Jumble is originally written as "Jumble" in English and means "to mix" or "to make messy". Secondly, it is a method of displaying products by casually throwing them in.

In addition, fixtures used for jumble display are also called jumble fixtures.

Display using jumble fixtures is a display method that is often used in supermarkets, convenience stores, drug stores, home centers, etc., because it can appeal that it is a cheap and profitable product.

Jumble fixtures are ideal for displaying advertising products and bargain products, and we expect that a voluminous display will make customers feel that they are bargain, make it easier to pick up, and lower the hurdles to purchase. be done.

In addition, it is a display that is easy to induce impulse purchases, and is suitable for displaying bargain products and closeout products. I can expect it.

However, while the jumble display looks like a bargain, depending on how you look at it, it may give the impression that it looks like a discarded product, that the product is easily damaged, or that the quality cannot be appealed. It can be considered that it is not suitable for

In addition, depending on the form of the display fixtures, if the display area is increased, the sales floor area will be reduced. If this happens, there are disadvantages such as the possibility of a sudden drop in sales, so it is necessary to pay attention to the shape and location of fixtures and the replenishment of products.

Patent Document 1 proposes an example of fixtures used for the jumble display. This display stand consists of a rectangular top plate on which articles such as products and pamphlets are placed, a cylindrical body with a rectangular cross section that surrounds the top plate on four sides, and a top plate that is arranged in the cylindrical body. and a supporting support. The support is made up of a plurality of plates assembled in a grid pattern, and the plates are positioned perpendicular to the top plate so that they can bear the weight of the product or the like. However, when the display stand is transported, it is necessary to remove the top plate and the support from the tubular body, which takes time and effort to assemble the display stand at the installation site.

In a flat display called flat stacking, it is good to see the condition of the product at a glance, but it occupies a large amount of the floor space of the product sales floor, and the miscellaneous products displayed on a flat surface are sold out or have expired. There is a risk that it will be visible and reduce the value of the product.

In order to solve the above problems, Patent Document 2 proposes a display stand that can be folded and transported without removing the top plate and support from the cylindrical body. When the tube is deformed such that the cross-section changes from rectangular to parallelogram, the supports within the tube are similarly deformed. When the tubular body is folded until it is flattened, the plates combined in the shape of a grid are overlapped and the support is also folded flat, and the top plate is also folded in two at the same time. The display stand can be assembled easily and in a short time by performing the opposite work at the installation site.

The display stand described in Patent Literature 2 reduces its volume as it is deformed during folding, but increases its length in a specific direction. In other words, the diagonal length of the rectangular cross section of the cylindrical body increases to nearly the total length of two adjacent sides, making transportation difficult. Moreover, it is difficult to reduce the thickness of the support in the folded state due to the overlap of the cross-shaped plates.

However, although the display stand can be easily assembled, deployed, and accommodated, the large floor area and the untidy flat display have the potential to lower the value of the product.

Patent document 3 was made in view of the situation described above, and its object is to propose a box-shaped fixture that is easy to assemble and fold, and that can be made compact by folding.

Since the products are displayed vertically, the floor area of the sales floor can be reduced, and there is an advantage that many display fixtures can be installed.

However, in the technical idea described in Patent Document 3, on the other hand, due to the vertical stacking, the impression that the product appealing effect is inferior to the flat stacking fixtures such as those in Reference Documents 1 and 2, in which the state of the product can be observed at a glance. It is undeniable to give In particular, since the product can only be observed through the transparent window provided on the side of the box, it is considered that the appeal effect will be further inferior.

The material of the fixtures proposed in the technical concept described in References 1-3 is mainly assumed to be cardboard such as cardboard sheets, so the sheets can be inserted into cuts, grooves, and folded during assembly and storage. Therefore, it may become saggy after a few uses and may not be able to withstand multiple uses.

JP 2009-100797 A JP 2017-12564 A JP 2021-78539 A

In order to solve the above problems, the present invention has the following six points as problems to be solved.
- Firstly, it is possible to display merchandise that induces customers' willingness to buy, which enables jumble display.
・Secondly, it must be a fixture that allows customers to observe the state of the product at a glance.
・Thirdly, it must be a display that does not lower the product value.
・Fourthly, it must be a display fixture that takes up little floor space.
・Fifth, empty fixtures should be foldable and storage capacity should be small.
・Sixthly, the fixtures should be as easy to assemble and dismantle as possible, and should be durable enough to be used many times.

In order to solve the above-described problems, an article display fixture according to a first aspect of the present invention includes a substantially transparent cylindrical article storage section that stands upright on a substantially horizontal plane, and an inner side of the cylindrical article storage section. an article support base disposed substantially inscribed in a lower portion; an article support plate having a cross section substantially equal to the cylindrical article storage section disposed on the upper portion of the article support base; and the cylindrical article storage section and the article support. and a bendable film-like sheet inserted into the gap with the base.

As an article display fixture according to a second aspect of the present invention, in the first aspect, the cylindrical article storage portion may be made of a substantially transparent resin material.

As an article display fixture according to a third aspect of the present invention, in the first or second aspect, the cylindrical article storage section and the article support base may be configured to be foldable.

As an article display fixture according to a fourth aspect of the present invention, in the third aspect, when the article support base having the foldable structure is unfolded, a part of the article support base becomes the cylindrical article storage section. It may be positioned substantially at the center of the horizontal cross section.

According to a fifth aspect of the present invention, there is provided an article display fixture according to any one of the first to fourth aspects, wherein the cylindrical article storage portion is composed of two substantially transparent material plates having substantially the same size. may be cylindrical with both ends of the vertical portion of the .

According to a sixth aspect of the present invention, there is provided an article display fixture according to any one of the first to fifth aspects, wherein the article support plate can be pulled up from the top of the cylindrical article storage section. can be

As an article display fixture according to a seventh aspect of the present invention, in any one of the first to sixth aspects, an opening for taking out an article is provided in a lower portion of the cylindrical article storage section. You can do it like this.

As an article display fixture according to the eighth aspect of the present invention, in the seventh aspect, a flexible, substantially transparent sheet having an area larger than the area of the opening is provided with the tubular article at the opening. It may be connected to the inner upper end of the accommodating portion.

As an article display fixture according to the ninth aspect of the present invention, in any one of the first to eighth aspects, the upper edge of the cylindrical article storage portion may be decoratively cut.

According to a tenth aspect of the present invention, there is provided an article display fixture according to any one of the first to ninth aspects, wherein the upper edge of the cylindrical article storage portion is folded back of the substantially transparent material or another material. You may make it reinforced by.

As an article display fixture according to the eleventh aspect of the present invention, in any one of the first to tenth aspects, a It may also be possible to insert a thin film-like body bearing information including a description, advertisement and/or image relating to the item being sold.

As an article display fixture according to a twelfth aspect of the present invention, in any one of the first to eleventh aspects, the article support plate and/or the article support base are made of a substantially transparent resin material. and a lighting device may be incorporated in the article support.

As an article display fixture according to the thirteenth aspect of the present invention, in the seventh or eighth aspect, the horizontal cross-sectional area of the upper opening of the cylindrical article storage part is different from the horizontal cross-sectional area of the opening. It may be made as follows.

According to the article display fixture according to one embodiment of the present invention, the state of the article and the remaining number of articles can be seen at a glance from the articles housed in the transparent article storage section, and the customer's willingness to purchase is induced. can be done.

Using the above effect, for example, when three types of cup noodles with different flavors are expropriated and arranged side by side in this product display fixture, the number of products contained can be understood at a glance, and the customer's selection psychology of three types There is a tendency to select the cup ramen with the smallest number of items on display, judging that it is popular.

It is also possible to generate the effect of inducing/arousing the desire to purchase a specific product by utilizing the customer's purchasing tendency as described above.

In addition, products placed in cylindrical fixtures are less cluttered than those placed flat, and have the effect of improving the product value. creates an artistic atmosphere, and is particularly effective in displaying cosmetics and products for women.

By using the same effect, an unprecedented effect is produced that is also suitable for displaying cute toys such as cute dolls and stuffed animals.

Furthermore, because of its cylindrical shape, it is compact and occupies less floor space than the flat display as in reference 1, and the installation location can be freely selected, resulting in the effect of enabling multiple installations.

Not only is it compact and occupied floor space is reduced, but as will be described later, the transparent article storage section and article support stand can be folded, so that the storage volume of article display fixtures when not in use can be significantly reduced.

As will be described later, it is very easy to fold and store the article display fixtures of the present invention and to deploy them for display. It is possible to do this repeatedly.

1 is a configuration diagram of an article display fixture according to an embodiment of the present invention; FIG. FIG. 4 is a completed drawing according to an embodiment of the present invention; It is an explanatory view of an article storage part concerning one embodiment of the present invention. FIG. 4 is an explanatory view of folding the article storage portion according to the embodiment of the present invention; FIG. 4 is an explanatory view of folding the article support base according to the embodiment of the present invention; FIG. 5 is a diagram of an application example according to another embodiment of the present invention; FIG. 4 is an explanatory diagram of taking out an article according to one embodiment of the present invention; FIG. 5 is an explanatory diagram of a decorative cut at the upper end of the article storage section according to one embodiment of the present invention; FIG. 4 is an explanatory diagram of a reinforcement method for the upper end of the article storage section according to one embodiment of the present invention; It is an article storage part shape explanatory drawing concerning another embodiment of the present invention.

An article display fixture 1 according to an embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 is a system configuration diagram of an article display fixture 1 according to an embodiment of the present invention. An article support base 1-2 substantially inscribed in the storage section, an article support plate 1-3 substantially inscribed in the article storage section 1-1, and a film for displaying various information on the articles stored and displayed in the article storage section. It consists of the shaped sheets 1-4. Substantially transparent materials include transparent materials, transparent paint coated materials, and partially coated transparent materials.

In order to facilitate understanding, the article display fixture 1 having a substantially circular horizontal cross section, that is, a cylindrical article display fixture 1 will be described as an example.

As a constituent material of the article storage section 1-1, it is desirable to use a highly transparent, foldable and flexible material such as polyethylene terephthalate (hereinafter sometimes abbreviated as "PET").

As the article support table 1-2, a corrugated cardboard sheet or the like having rigidity in the vertical direction and capable of being bent along perforations is desirable. In FIG. 1, the article support base 1-2 is bent into a regular hexagonal shape substantially inscribed in the article accommodating section 1-1, and has a vertical height shorter than the total vertical height of the article accommodating section 1-1. An example of determination based on the type of article is shown.

As the article support plate 1-3, a cardboard board, an acrylic board, a wooden board, or the like having sufficient rigidity to support the weight of the articles to be accommodated is preferably used.

FIG. 2 is a view of the article display fixture 1 completed by installing the components described above. is illustrated.

An article support table 1-2 is installed inscribed in the article accommodation section 1-1 at the bottom of the article accommodation section 1-1, and an article support plate 1-3 is installed above the article support table 1-2. .

Articles are thrown into the space 2-1 above the support plate 1-3 and displayed.

1 and 2, the article display fixture 1 has been described as having a cylindrical horizontal cross section. is included in

FIG. 3 is an explanatory diagram of a method for creating the article storage section 1-1. In this example, both ends 3-2 and 3-4 of substantially transparent material plates 3-1 and 3-3 such as PET having the same size as shown in FIG. 3A are distorted as shown in FIG. It is finished in a cylindrical shape as shown in FIG. 3C.

Since the end portions 3-2 and 3-4 bonded as described above have a double thickness, the rigidity is increased more than the other portions, and there is an advantage that they serve as pillars supporting the cylindrical shape.

FIG. 4 is an explanatory diagram of a folding method for storing the article storage section 1-1. As described above, since the cylindrical article storage section 1-1 is made of a flexible material, when pressure is applied to crush the cylinder, the adhesive ends 3-2 and 3-4 are used as folding fulcrums. It can be folded almost flat to reduce storage space.

FIG. 5 is an explanatory diagram of a folding method for the article support base 1-2. In the above example, the article support table 1-2 is a regular hexagonal cylinder, so as shown in FIG. At times, it can be flattened by applying pressure in the same manner as the article storage section 1-1. Both ends of the 6L corrugated board may be bonded or inserted.

In the support stand shown in FIG. 5A, since the central portion of the hexagonal tube is blank, when supporting a heavy article, the central portion of the article support plate 1-3 placed on the upper part of the article support stand 1-2 is There is a risk that the support plate will be deformed due to the applied load.

FIG. 5B shows an example in which a part of the support base is extended to the central portion. That is, the corrugated cardboard board with a length of 6L, which is folded every 1L, is extended by 2L. When this corrugated cardboard plate is unfolded, a 2L corrugated cardboard plate is positioned in the center of the regular hexagon as shown in FIG.

Although illustration is omitted, as an application example of the present invention, the article support base 1-2 and the article support plate 1-3 are made of a transparent material, and an illumination device is installed inside the article support base 1-2 for illumination. When turned on, the film-like sheet 1-5 inserted into the gap between the article support base 1-2 and the article storage section 1-1 is illuminated from the rear side. If the film-like sheet 1-5 is printed on a transparent film with descriptions, images, illustrations, etc., relating to commercial products, it can be seen to stand out under the illumination, thereby attracting customers' attention.

In addition, if the article support plate 1-3 is made of a transparent material, the illumination will illuminate the article accommodated in the article accommodation section 1-1 from below, and the article will appear to shine, further attracting the customer's interest. can be pulled. Furthermore, if the article support plate 1-3 is a colored transparent plate that matches the kind of article, it is possible to contribute to the improvement of the commercial value of the article.

FIG. 6 is another example of application of the present invention, and is a diagram for explaining how the present invention can be folded as an example of countermeasures applied when the number of articles in the article display fixture 1 is reduced and it becomes difficult to take out articles from above. is.

In the example of FIG. 6A, a take-out rod 6-1 is attached to the center of the article support plate 1-3, and by pulling up the take-out rod 6-1, the few remaining articles on the article support plate 1-3 are removed. You can pull it up and take it out. A mounting plate 6-2 may be attached to the top of the rod 6-1, opposite the article support plate 1-3, to indicate the lifting instructions, price, and advertisement.

Similarly, in the example of FIG. 6B, one end of the rope 6-3 of the article support plate 1-3 is attached, the other end is hung outside the article display fixture 1, and the other end is pulled up to reduce the remaining amount. You can take out the damaged items.

In the example of FIGS. 6A and 6B, the article support plate 1-3 is connected to the take-out rods 6-1. Although the rope 6-3 is attached, it is also possible to stack two article support plates 1-3 and use only the upper article support plate for taking out.

FIG. 7A is a diagram showing an application example in which an opening 7-1 is provided on the side surface of an article storage section 1-1, and an article stored in the article display fixture of the present invention is taken out from the opening 7-1. be.

FIG. 6B is a diagram showing an example of a method of taking out an article when there is a risk that the accommodated article may jump out from the opening 7-1, viewed from the inside of the article accommodating section 1-1.

By fixing a curtain-like flexible sheet 7-2 large enough to cover the opening 7-1 to the upper part inside the storage part of the opening 7-1, it is possible to prevent articles from jumping out of the opening 7-1. The sheet 7-2 holds the article, and when the article is to be taken out, the sheet 7-2 can be pushed open from the outside to take out the article in the storage section 1-1.

FIG. 8 is a diagram showing an application example in which the cylindrical upper end of the article storage section 1-1 is decorated and cut.

The example of FIG. 8A has a shape in which the upper part of the article storage section 1-1 is cut obliquely so that the stored articles can be easily seen. The example of FIG. 8B is an example of cutting in a chevron shape or a wave shape. FIG. 8C shows a decorative cut like arranging heart marks, and if it is transparently colored, it can further attract customers' attention.

As described above, various types of decorative cuts can be considered for the upper end of the cylindrical shape, and all of them are included in the inventive idea of the present invention.

FIG. 9 is an explanatory view showing an example of a method of reinforcing the cylindrical upper end of the article accommodating section 1-1 and covering the acute-angled portion of the cross section of the upper end material.

FIG. 9A is a cross-sectional view showing an example in which the upper end portion of the article storage portion 1-1 is partly woven inwardly or outwardly to provide adhesive reinforcement for the upper end portion.

FIG. 9B is a cross-sectional view showing an example in which the upper end portion is covered with another member, and as the member, except for the article storage portion 1-1, the constituent material or a different material may be used, as shown in FIG. 9C. A ring-shaped resin molding or a metal mold having a cross-sectional shape similar to that of FIG. 9B may be attached.

FIG. 10 is a diagram showing another embodiment of the article storage section 1-1. In the above description, the article storage section 1-1 has a constant horizontal cross-sectional area.

FIGS. 10A and 10B are diagrams showing examples in which the horizontal cross-sectional area is changed according to the vertical height, and the shapes according to such examples are generally called tapered shapes.

FIG. 10C is a diagram showing an example of a cup-shaped combination of the above shapes, which is particularly useful for attracting customers' attention when the stored article is cup noodles or the like.

In the above description, the shape of the article display fixtures has been described as being cylindrical for the sake of ease of explanation. It is possible, and all of them are included in the technical concept of the present invention.

Regarding the use and application of each aspect of the present invention, it is of course possible to use it as display fixtures in stores such as food, clothing, toys, stationery, clothing, cosmetics, etc. The various applications described above are also applicable to the present invention. By utilizing the characteristics of each mode that the state of the entire article and the amount of display can be grasped at a glance, a new possibility of inducing/arousing the desire to purchase of the customers visiting the store is brought out.

Furthermore, the artistic expression by lighting from the bottom of the fixtures is expected to be applicable to new and wide fields such as the display of figurative art works and the use of the fixtures themselves of the present invention as decorations.

Reference Signs List 1 Article display fixture according to an embodiment of the present invention 1-1 Article storage unit 1-2 Article support base 1-3 Article support plate 1-4 Film sheet 2-1 Article storage space 3 -1... Substantially transparent material plate 3-2... End 3-3... Substantially transparent material-3 material plate 3-4... End 6-1... Removal rod 6-2... Mounting plate 6-3... Removal rope 7-1... Opening 7-2... Sheet

Claims (13)

a substantially transparent cylindrical article storage section standing upright on a substantially horizontal plane;
an article support base arranged substantially inscribed in the inner lower part of the cylindrical article accommodating section;
an article support plate having substantially the same cross section as that of the cylindrical article accommodating portion disposed on the upper portion of the article support base;
An article display fixture, comprising: a bendable film-like sheet inserted into a gap between the tubular article accommodating portion and the article support base. 2. The article display fixture according to claim 1, wherein the cylindrical article storage section is made of a substantially transparent resin material. 3. An article display fixture according to claim 1 or 2, wherein said cylindrical article accommodating portion and said article support base are of a foldable structure. 4. The article display according to claim 3, wherein a part of the article support stand, which is of the foldable structure, is positioned substantially at the center of the horizontal cross section of the cylindrical article storage section when the article support stand is unfolded. fixtures. 5. The cylindrical article storage part according to any one of claims 1 to 4, characterized in that the tubular article accommodating part has a cylindrical shape in which both ends of vertical portions of two substantially transparent material plates having substantially the same size are connected to each other. Furniture for displaying goods. 6. An article display fixture according to any one of claims 1 to 5, wherein said article support plate can be pulled up from the upper portion of said cylindrical article storage section. 7. An article display fixture according to any one of claims 1 to 6, wherein an opening for taking out an article is provided in a lower portion of said cylindrical article storage section. 8. An article display according to claim 7, wherein a flexible, substantially transparent sheet having an area larger than that of said opening is connected to the inner upper end of said cylindrical article accommodating portion of said opening. fixtures. 9. An article display fixture according to any one of claims 1 to 8, wherein the upper edge of said cylindrical article storage portion is cut for decoration. 10. An article display fixture according to any one of claims 1 to 9, wherein the upper edge of said cylindrical article storage portion is folded back of said substantially transparent material or reinforced with another material. It is possible to insert a thin film-like body on which information including at least one of a description, an advertisement, and an image related to the accommodated article is inserted into the gap between the circumference of the article support base and the cylindrical article accommodating portion. An article display fixture according to any one of claims 1 to 10, characterized in that: 12. Any one of claims 1 to 11, wherein said article support plate and/or said article support base are made of a substantially transparent resin material, and an illumination device is built in said article support base. Fixtures for displaying the listed items. 9. An article display fixture according to claim 7, wherein the horizontal cross-sectional area of the upper opening of said cylindrical article accommodating portion is different from the horizontal cross-sectional area of said opening.

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