JP2023064712A - Store opening support system and program thereof - Google Patents

Abstract

To provide a store opening support system which analyzes each area of a candidate site and provides useful information based on a result of profit simulation of a store to be opened in the area, and a program thereof.SOLUTION: On receipt of a designation of a candidate site from a user terminal 2, a store opening support server 1 displays corresponding map data from a map DB 21 on the user terminal 2, provides information on area analysis for the candidate site from a statistic DB 22, and provides information including a result of profit prediction and a result of investment collection prediction based on a result of profit simulation of a store to be opened. Accordingly, a store opening support system and a program thereof allow a user to obtain useful information on store management as well as a result of area analysis, and receive support for opening the store sufficiently.SELECTED DRAWING: Figure 1

Description

The present invention relates to a store opening support system and, more particularly, to a store opening support system and program for providing information useful for opening a store in a specific area.

[Conventional technology]
Conventionally, when opening a store in a specific area, it has been widely practiced to analyze the characteristics of the area where the store is to be opened.

[Related technology]
Incidentally, as a related prior art document, there is Japanese Unexamined Patent Application Publication No. 2008-065607 "Store Opening Support Method" (Patent Document 1).
Patent Literature 1 describes that a primary candidate site is selected based on performance data and statistical data of a plurality of stores, and a final candidate site is selected based on field survey data from a questionnaire.

JP 2008-065607 A

However, although the above-described conventional technology can analyze the store opening area, it is not possible for the entrepreneur to obtain useful information based on the profit simulation result for each area of the candidate site for opening the store. There was a problem that it was not sufficiently supported.

In addition, Patent Document 1 does not describe a configuration for performing area analysis for each area of a candidate site for opening a store and providing useful information based on the profit simulation result of the store in the area.

The present invention has been made in view of the above-mentioned actual situation, and is a platform that can provide useful information based on the profit simulation results of the store scheduled to open in the area, as well as performing area analysis for each area of the store opening candidate site. The purpose is to provide a support system and its program.

The present invention for solving the problems of the conventional example is a store opening support system having a opening support server connected to a network, wherein the opening support server receives information on candidate locations for opening a store from a user terminal of a person planning to open a store. is received, a map is displayed on the user terminal, and information for area analysis of the candidate store opening site is provided from the statistical information. is executed, and information based on the result of the profit simulation is displayed on the user terminal.

In the store opening support system of the present invention, the opening support server holds the results of past profit simulations, and causes the user terminal to display the latest profit simulation results and the past profit simulation results in a comparable manner. It is characterized by

In the store opening support system according to the present invention, the opening support server stores the data of the revenue items and the expense items related to the store to be opened, which are input from the user terminal when the revenue simulation is executed. It is characterized in that stored data is used as long as there is no change in the data when the profit simulation is executed.

In the store opening support system described above, the profit simulation results include income and expenditure forecast results that display monthly profits and losses in bar graphs, and investment recovery that displays transitions in repayment amounts for the initial investment up to investment recovery. and a prediction result.

In the store opening support system described above, the opening support server predicts the soundness of management after opening based on the results of profit simulation, location conditions, and the preparation status before opening, and based on the soundness, the store opening It is characterized by calculating the loan amount of funds.

The present invention is a computer program that operates on a business start-up support server connected to a network. Information for area analysis of potential store opening sites is provided from statistical information, and when data on revenue items and expense items related to a store to be opened is input from a user terminal, a revenue simulation of the store is executed, and the results of the revenue simulation are performed. It is characterized by functioning to display information based on the user terminal.

In the above program, the present invention causes the opening support server to hold the results of past profit simulations and to display the results of the latest profit simulations and past profit simulations on the user terminal in a comparable manner. Characterized by

According to the present invention, in the above program, when the profit simulation is executed, the opening support server stores the data of the profit item and the expense item related to the store to be opened, which are input from the user terminal, so that the next profit simulation can be executed. It is characterized by functioning so that the stored data is used when the data is not changed.

In the above program, the opening support server predicts the soundness of the business after opening based on the results of the profit simulation, the location conditions, and the preparation status until opening, and provides the start-up funds based on the soundness. It is characterized by functioning to calculate the amount.

According to the present invention, when the opening support server receives the information of the candidate store opening site from the user terminal of the person planning to open a new store, it causes the user terminal to display a map, and provides the area analysis information of the candidate store opening site from the statistical information. At the same time, when data on profit items and expense items related to a store to be opened is input from a user terminal, a profit simulation of the store is executed, and information based on the result of the profit simulation is displayed on the user terminal as a store opening support system. Therefore, the user can obtain not only the result of the area analysis but also useful information regarding the store management, and can receive sufficient support for opening the store.

It is a schematic block diagram of this system. It is explanatory drawing which shows a profit simulation start screen. It is an explanatory view showing a profit simulation explanation screen. FIG. 11 is an explanatory diagram showing a profit item input screen; FIG. 11 is an explanatory diagram showing an expense item input screen; FIG. 11 is an explanatory diagram showing a simulation result screen;

An embodiment of the present invention will be described with reference to the drawings.
[Outline of Embodiment]
In a store opening support system (this system) according to an embodiment of the present invention, when a store opening support server connected to a network receives information on a candidate site for opening a store from a user terminal of a person planning to open a store (user), the user terminal A map is displayed, and along with providing area analysis information for store opening candidate sites based on statistical information, information based on profit simulation results for stores to be opened is provided. Useful information on management can be obtained, and sufficient support for store opening can be obtained.

[This system: Fig. 1]
The system will be described with reference to FIG. FIG. 1 is a schematic configuration diagram of this system.
As shown in FIG. 1, the system includes a business start support server 1, a user terminal 2 of a prospective business starter, and a network 3. The business establishment support server 1 and user terminals 2 are connected via a network 3 .
Although two user terminals 2 are shown in FIG. 1 , a large number of user terminals 2 are actually connected to the network 3 .

[Opening support server 1]
The start-up support server 1 includes a control unit 11, a storage unit 12, and an interface unit 3. The control unit 11 executes a processing program stored in the storage unit 12, thereby realizing processing of the system. are doing. Specific processing of this system will be described later.

The interface unit 13 is connected to the network 3, and further includes a map database (map DB) 21 for storing map data, a statistics database (statistics DB) 22 for storing statistical information, and information on rental properties. A rental property database (rental property DB) 23 is connected. Information in each DB is regularly updated. In particular, the information in the rental property DB 23 is updated in real time or at high frequency, realizing updating of information.
It should be noted that the user information and the information related to the opening of business inputted from the user terminal 2 may be stored in a user database (user DB) instead of the storage unit 12 .

The user terminal 2 is a terminal (smartphone or tablet device) used by a person planning to open a store, and inputs necessary data related to opening support and displays useful information related to opening support.
An application (this application) of this system is installed in the user terminal 2, and this application accesses the opening support server 1 as necessary to realize the processing described later.

[Processing of this system]
Processing in this system will be described.
In the processing of this system, the function realization means is executed by linking the application of the user terminal 2 and the processing program in the control unit 11 of the business start support server 1 .

[Home screen display processing]
First, on the home screen displayed by this application of the user terminal 2, it is possible to set and edit the profile information of the store to be opened and the information of the start-up capital plan. The business type of the store, for example, restaurants and cafes, is set in the information of the store profile, and area search and store property search are performed according to this type of business type.
On this home screen, you can set the number of days until opening, etc., and input your favorite areas, properties, and area research memos.

[To-do list display process]
Next, with this app, you can search for and select "To Do" before opening, and manage the progress of the things to do. Things to do before opening a business are stored in the storage unit 12 of the business start-up support server 1, and the user terminal 2 accesses the business start-up support server 1, acquires the things to do from the storage unit 12, and displays them in a list on a display screen. do.
The to-do list allows the user to select and process an item that suits him/herself from a large number of target items, so that it does not impose an excessive burden on the user and can reduce the number of necessary items.

Things to do are, for example, selection of candidate areas for store openings, understanding of market prices of properties, examination of kitchen design and layout, confirmation of lease agreements, and the like.
In addition, this application provides a means to refer to the details of what to do, share troubles with others on SNS, and consult with experts.

[Area search/recommendation]
Store opening areas can be searched by entering area names, station names, and keywords in the search fields. In addition, this application has search functions such as "search from current location", "search from railway lines/stations", and "search from ranking". As for other searches, the previous search conditions can be stored and a search can be performed again using those search conditions.
In addition, attention areas such as "Ginza", "Omotesando", and "Jiyugaoka" are set in advance, and it is possible to search from the attention areas.

Further, a candidate area in a specific area, for example, "Chiyoda Ward" is set in advance, and the search may be performed from that candidate area. Alternatively, a candidate area may be set in advance based on an area characteristic such as "an area with many singles", and the search may be performed from that candidate area. Area characteristics are analyzed using statistical data in the statistical DB 22 .

When searching from the area name of the attention area or candidate area, a map is displayed in the upper part of the display screen, the characteristics of the area are explained in the middle part, and the number of people living in the area and the number of people who come to work or school are displayed in the lower part. The number and area characteristics are displayed with short keywords such as "single people in the city center".

Also, when searching from a specified area, a map is displayed, and a station, etc., in the area is set in the center. For example, a circle with a radius of 2 km is displayed, and rental properties of candidate stores are displayed within the circle. I am trying to The opening support server 1 reads the corresponding map data from the map DB 21 , reads the corresponding rental property data from the rental property DB 23 , and outputs the data to the user terminal 2 .

In addition, when searching by ranking, if the user terminal 2 specifies "in descending order of store rent", "in descending order of traffic", "in descending order of the number of stores in the specified business category", etc., the opening support server 1 will generate rental property DB 23 and statistics DB 22. is searched and displayed in a list in order of ranking.

[Area detail display processing]
When a shop area is selected on the user terminal 2, detailed area information is displayed on the user terminal 2. - 特許庁In response to a display request from the user terminal 2, the start-up support server 1 refers to various DBs, analyzes the area of the candidate site for opening a new store, and outputs the information of the analysis result to the user terminal 2 for display.
The detailed area information includes "area overview/human traffic", "number of passengers getting on and off at station/number of competing stores", "number of store openings/closings/population information", "household/annual income information", "rent/recommended property", and the like.

"Area overview / number of people" displays several characteristic photos of the area and a simple introduction to the area. Furthermore, the number of people in each time zone is displayed in a bar graph by selecting the day of the week.

"Number of passengers getting on and off at stations / number of competing stores" displays the number of passengers per day at major stations and the ranking of the number of users in terms of the total number of stations in a wide area, and the competing stores (rival stores) on the map with icons indicate. When the number of rival shops exceeds a specific threshold, a comment such as "a fierce battlefield" is also displayed.

"Number of store openings/closures/population information" displays the number of store openings and store closures on a monthly basis over the course of a year in line graphs.・The number of people who have workplaces (people who commute to school or commute) is displayed, and comments are made on which of these numbers is the most.

Furthermore, a bar graph of the age-specific population by gender is displayed by switching between those who live and those who have school/workplace. This bar graph of population by age indicates whether the population of the target age entered on the home screen is larger or smaller than the average of a wide area (for example, Tokyo).
Specifically, an average line graph for a wide area is superimposed on the bar graph.

The “household/annual income information” is displayed on the user terminal 2 by the opening support server 1 referring to the information in the statistics DB 22 .
Specifically, the number of households in the area is displayed, and the ratio of "one-person households", "two-person households", "three-person households", etc. for the area, the average for a wide area (e.g., Tokyo), and the national average are displayed as bar graphs for comparison. Based on this comparison, characteristics about households are commented, for example, "This is an area where there are many single-person households."

Furthermore, the average annual income per household in the area is displayed, the number of households by annual income amount is displayed as a bar graph, and the average for a wide area is displayed as a line graph for comparison. Based on this comparison, comments such as "an area with a high average annual income" are also displayed regarding the characteristics of the average annual income.

"Rent/recommended properties" displays the average rent for housing, the average store rent, the amount for the relevant area, and the average for a wide area (for example, Tokyo).
In addition, the recommended property presents candidate properties that match the store conditions input on the home screen or candidate properties that are close to the store conditions.
In the above example, "area overview" to "recommended property" were explained separately, but in this system, these are configured in a series of screens and displayed by scrolling.

In this way, the detailed area information displays the results of area analysis that will serve as a reference for opening a store while comparing the area in question with a wide area and the whole country, so that very useful information can be obtained when opening a store. .

[Area comparison processing]
The area comparison process is for displaying a comparison between an area in which a store is to be opened and a plurality of other areas. This area comparison process can list and compare a plurality of favorite areas based on the information acquired as the detailed area information.

[Area survey memo function]
The area survey memo function can be used from the home screen, and is a record of the site survey of the area in association with the store opening area, and the record can be displayed on the home screen.
In the area survey memo, in addition to text input, photo data can be associated and registered.
Although the data of the area research memo may be stored in the user terminal 2, the data of the area research memo may be stored in the storage unit 12 of the business start-up support server 1, and when displaying the area research memo on the user terminal 2, the business start-up support server 1 may be provided.

[Property search process]
When the opening support server 1 receives a property search instruction from the user terminal 2, it refers to the rental property DB 23 and displays a list of rental properties that match the conditions of the store scheduled to open in the corresponding area on the display screen. In this case, a map is also displayed on the upper side, and icons of rental properties are displayed on the map.

Also, in property search processing, the previous search conditions can be stored, and the latest rental property can be searched for using the previous search conditions.
Furthermore, it is also possible to display a list of the latest rental property information for properties that have already been searched and browsed (visited).
By selecting one of the properties displayed in the list, the detailed information of the property is displayed.

[Profit simulation processing: Figures 2 to 6]
Next, profit simulation processing characteristic of this system will be described with reference to FIGS. FIG. 2 is an explanatory diagram showing a profit simulation start screen, FIG. 3 is an explanatory diagram showing a profit simulation explanation screen, FIG. 4 is an explanatory diagram showing a profit item input screen, and FIG. FIG. 6 is an explanatory diagram showing an item input screen, and FIG. 6 is an explanatory diagram showing a simulation result screen.

[Profit simulation start screen: Fig. 2]
As shown in Fig. 2, on the profit simulation screen, the name of the store scheduled to open, the type of business, and other conditions set on the home screen are displayed on the upper side, and the profit simulation results based on the previously saved conditions are displayed on the lower side. ing.

Earnings simulation results can be displayed in the past by scrolling. In FIG. 2, the profit simulation result for October 3, 2021 is displayed, and the profit simulation result for September 26, 2021 is displayed below it.
Note that if the profit simulation has not been performed even once, the profit simulation result is not displayed.

[Profit simulation explanation screen: Fig. 3]
In FIG. 2 , when the upper “Balance Simulation” button is selected, a profit simulation explanation screen shown in FIG. 3 is displayed. Here, "income and expenditure" has the same meaning as "profit".

[Revenue item input screen: Fig. 4]
When the "start" button at the bottom of FIG. 3 is selected, the income item input screen shown in FIG. 4 is displayed. In FIG. 4, the screen is for inputting the unit price per customer, but other than the unit price per customer, items such as the size of the store and the number of visitors that affect the profit are to be input.

[Expense item input screen: Fig. 5]
After completing the input in FIG. 4, the screen shifts to the expense item input screen in FIG. FIG. 5 shows a screen for inputting initial costs and the like that affect expenditure, and inputs the costs required to acquire the store and the costs required after acquiring the store. In addition to the initial cost, the cost rate, personnel cost, etc. will be entered.
Inputting figures for income items and expense items can be done in 10 steps.

[Simulation result: Fig. 6]
4 and 5 are completed, a simulation result screen shown in FIG. 6 is displayed.
The simulation result in FIG. 6 is a calculation result based on the income item and the expense item, and the income and expenditure prediction result indicates the approximate timing of profitability, and the investment recovery prediction result indicates the approximate timing of recovery of the initial investment.
As for the income and expenditure prediction results, monthly operating income and operating loss for 24 months are displayed as bar graphs, and sales are displayed as line graphs.
As for the investment recovery prediction results, the amount of repayment from sales is displayed in bar graphs for each year until recovery, and the initial investment amount is displayed in a straight line.

In profit simulation processing, the figures of the items that have been input once are retained until they are changed, and are updated when they are changed. Since the data are left for comparison, there is an effect that a proper profit simulation result can be obtained.
Moreover, if an appropriate profit simulation becomes possible, it will be possible to easily create a business plan, start-up capital plan, and the like.

A highly accurate sales forecast is required in order to calculate the operating profit in the revenue and expenditure forecast results in FIG. In this system, sales data based on location and type of industry is used as training data for sales forecasting, and an AI (artificial intelligence) sales forecasting model is generated. This model is used to forecast store sales (AI sales forecasting). I am trying to do

In addition, regarding the rent of stores as an expense item, if the rent is not appropriate, the cost will increase and it will be difficult to make a profit. Therefore, in this system, based on past transaction data of store properties, future population change data, etc., AI is used to assess appropriate store rent (AI rent assessment). AI rent assessment can be applied not only to stores, but also to rents such as housing and parking lots.

[Collaboration with experts, contractors and senior owners]
In this system, in order to make it easier to find experts, traders, and senior owners when preparing to open a store, it is possible to search from categories related to store openings.
Experts include local real estate agents, food and beverage consultants, tax accountants, influencers, and media personnel.

[Application example 1: Application of candidate area recommendation function]
Regarding the recommendation of the candidate area, if the area of the specific candidate site for opening the store has not been determined, the target area may be recommended based on the image of the area. For example, if the user specifies an area similar to Azabu Juban, an area similar to Azabu Juban in terms of regional characteristics is searched for and recommended.

In addition, if the desired opening area desired by the person planning to open a business does not match due to rent, sales, or land use area, etc., the conditions entered on the home screen will be prioritized, and a function that recommends the next candidate area may be provided. good.

[Application example 2: Application of store property recommendation function]
The opening support server 1 sends to the user terminal 2 of the prospective opening person based on the business type, scale, budget, other set conditions, etc. Matching may be performed to narrow down store properties and display recommendations.
A plurality of recommended store properties may be presented, but in that case, it is desirable to display the degree of matching numerically. If this figure (satisfaction level of those planning to open a business) is low, it will prompt a drastic review of the opening.

[Application example 3: People flow analysis]
The business establishment support server 1 has a function of dividing the area specified by the user terminal 2 into meshes on a map and displaying the population density within the meshes by color gradation (heat map) in units of time.
By referring to the heat map over time, it is possible to analyze the flow of people in the area. Also, the transition of the population in the area may be displayed as a line graph with time on the horizontal axis and the number of people (population) on the vertical axis.

[Menu analysis]
The start-up support server 1 stores information on the menus of over 300 famous restaurants in the storage unit 12, and makes it possible to view the information on the menus upon request from the user terminal 2. FIG.
Furthermore, the opening support server 1 analyzes the above menu information based on the business type, size, etc. of the store scheduled to open in response to a request from the user terminal 2, and proposes a menu suitable for the store to the user terminal 2. may

[Application example 4: Merchant matching function]
In this system, the prospective store-opener seeks cooperation with experts, traders, and senior owners. It is also possible to perform matching with experts, traders, etc., and quickly connect the prospective store opening person with the trader, etc.

[Application example 5: Profitability improvement function]
The opening support server 1 analyzes the real operation status based on the input of actual POS (Point Of Sales), etc., uses AI to diagnose the management of the opened store, and The user terminal 2 may be provided with a function of giving management advice and promoting profit improvement.

[Application example 6: Finance function]
The opening support server 1 calculates and predicts the soundness of management after opening using AI based on the results of the profit simulation, the location conditions, and the preparation status before opening, and based on the soundness, opening It has a finance function that calculates (determines) the loan amount of funds.
Revenue-Based Financing (RBF: Revenue-Based Financing), which varies the monthly repayment amount and total repayment amount according to the sales forecast after the opening of the business. ) function.

In addition, the operating company of the opening support server 1 solicits investments from individuals who support the store when it opens, provides loans to the store according to the amount of investment, and distributes the repayment of the loans to the individuals who invested. Social lending (loan-type crowdfunding) that distributes money may be performed.

[Application example 7: Subscription function]
The opening support server 1 has a subscription function for newly opened stores and a subscription function for existing stores.
The subscription function for newly opened stores is a set of interior decorations for new stores (kitchen equipment, store furniture, fixtures, tableware, consumables, fixtures and their installation work, etc.), or individual subscription contracts (for a certain period of time contract that allows continuous use) to those who plan to open a store.
With this subscription function for newly opened stores, those who plan to open have the advantage of being able to start with financial leeway.

The subscription function for existing stores is a contract that the operating company of the opening support server 1 purchases all or part of the ownership of the interior of the existing store, and then shifts to a subscription contract that allows the store to use the interior. It is proposed to managers of
With this subscription function for existing stores, owners of existing stores can afford to expand their stores.
In addition, in the subscription function, limits are set on the scope and amount of subscription contracts by credit score modeling that incorporates sales forecasts by AI.

[Effects of Embodiment]
According to this system, when the opening support server 1 accepts designation of a candidate site for opening a store from the user terminal 2, the corresponding map data from the map DB 21 is displayed on the user terminal 2, and area analysis of the candidate store opening site is performed from the statistics DB 22. In addition to providing information, information based on the profit simulation results of the store to be opened is provided, so that the user can obtain not only the result of the area analysis but also useful information regarding store management, and the store opening. There is an effect that you can receive sufficient support.

INDUSTRIAL APPLICABILITY The present invention is suitable for a store opening support system and its program capable of performing area analysis for each area of a store opening candidate site and providing useful information based on profit simulation results of stores scheduled to open in the area.

DESCRIPTION OF SYMBOLS 1... Opening support server 2... User terminal 3... Network 11... Control part 12... Storage part 13... Interface part 21... Map database (map DB) 22... Statistics database (statistics DB) 23... Rental Property Database (Rental Property DB)

Claims (9)

A store opening support system having a opening support server connected to a network,
When the opening support server receives information on a candidate location for opening a store from a user terminal of a person planning to open a store, the opening support server displays a map on the user terminal and provides area analysis information for the candidate location for opening a store from statistical information. When data on profit items and expense items related to a store to be opened is input from a user terminal, a profit simulation of the store is executed, and information based on the result of the profit simulation is displayed on the user terminal. Store opening support system. 2. The opening support server according to claim 1, which holds the results of past profit simulations, and causes the user terminal to display the latest profit simulation results and the past profit simulation results in a comparable manner. Store opening support system. The opening support server stores the data of the revenue items and expense items related to the store to be opened, which are input from the user terminal when the profit simulation is executed, and stores the data when the profit simulation is executed next time. 3. The store opening support system according to claim 1, wherein said stored data is used as long as there is no change. A claim characterized in that the results of the profit simulation include income and expenditure prediction results that display monthly profits and losses in bar graphs, and investment recovery prediction results that display changes in the repayment amount for the initial investment until investment recovery. 3. A store opening support system according to item 1 or 2. The opening support server is characterized by predicting the soundness of management after opening based on the results of profit simulation, location conditions and the preparation status until opening, and calculating the amount of financing for opening funds based on the soundness. 3. The store opening support system according to claim 1 or 2. A computer program that operates on a business start-up support server connected to a network,
When the opening support server receives information on a candidate location for opening a store from a user terminal of a person planning to open a store, it causes the user terminal to display a map and provides area analysis information for the candidate location for opening a store from statistical information. When data on profit items and expense items related to a store to be opened is input from a user terminal, a profit simulation of the store is executed, and information based on the result of the profit simulation is displayed on the user terminal. Program characterized. 7. The opening support server is operated to hold the results of past profit simulations and to display the results of the latest profit simulations and the past profit simulations on the user terminal in a comparable manner. program. When the profit simulation is executed, the opening support server stores the data of the profit item and the expense item related to the store to be opened which is input from the user terminal, and when the profit simulation is executed next time, the change of the data is stored. 8. The program according to claim 6 or 7, wherein said stored data is used as long as it does not exist. The opening support server is operated to predict the soundness of management after opening based on the results of profit simulation, location conditions, and preparations until opening, and to calculate the loan amount for opening funds based on the soundness. 8. The program according to claim 6 or 7, characterized by:

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