JP2023019257A - Advertisement providing method - Google Patents

Abstract

To provide a method of enhancing advertisement effect.SOLUTION: An advertisement providing method for providing an advertisement to a user includes: receiving, by a control unit of a server terminal, from a first user terminal, a point transaction request on transaction request information for exchanging first points to second points, and information on the first points reserved by a first user of the first user terminal; determining a first advertisement on the basis of the information on the first points reserved by the first user; and providing the first advertisement to the first user terminal.SELECTED DRAWING: Figure 8

Description

The present invention relates to a method for providing advertisements personalized to users.

In recent years, a mechanism has become widespread in which business operators give purchasing users, in exchange for purchasing goods or services, points that can be used when purchasing other goods or services. Here, the business operator is not limited to a business operator who provides products or services, and includes business operators other than product/service business operators.

Also, a scheme has been proposed in which the points are exchanged among a plurality of users. For example, Patent Literature 1 discloses a technique for exchanging points between a first user and a second user.

Patent No. 6797258

However, the technique disclosed in Patent Literature 1 assumes that the first user and the second user use the points they want to exchange when exchanging points, and the user is burdened when using the exchange service. , can be a barrier to promotion of point distribution. In addition, Patent Literature 1 does not disclose advertising-related measures that make use of information on user points and point transactions.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a user-personalized measure for enhancing advertising effectiveness.

According to one aspect of the present invention, there is provided a point transaction method for exchanging points between a plurality of users, wherein a control unit of a server terminal receives a first point from a first user terminal. receiving a point transaction request relating to transaction request information desiring to exchange for second points, receiving an exchange request relating to said second exchange condition information for said first points from a second user terminal, and said transaction determining a point exchange transaction based on the request information and the exchange request information, and determining the number of the first points and the second points owned by the first user terminal and the number of the second points based on the transaction; change the number of each of the first points and the second points owned by the user terminal.

ADVANTAGE OF THE INVENTION According to this invention, the measure which improves the advertising effect individualized to a user can be provided.

BRIEF DESCRIPTION OF THE DRAWINGS It is a block block diagram which shows the point transaction system based on 1st embodiment of this invention. 2 is a functional block configuration diagram showing a server terminal 100 of FIG. 1; FIG. 2 is a functional block configuration diagram showing a user terminal 200 of FIG. 1; FIG. 4 is a diagram showing an example of user data stored in the server 100; FIG. 4 is a diagram showing an example of point data stored in the server 100; FIG. 4 is a diagram showing an example of transaction data stored in server 100. FIG. 4 is a diagram showing an example of advertisement data stored in server 100. FIG. It is a flowchart which shows an example of the advertisement provision method based on 1st embodiment of this invention. It is a flowchart which shows another example of the advertisement provision method based on 1st embodiment of this invention. It is a figure explaining an example of advertisement decision processing concerning a first embodiment of the present invention. It is a figure explaining another example of advertisement decision processing concerning a first embodiment of the present invention. FIG. 2 is a block configuration diagram showing a point transaction system according to a second embodiment of the present invention; FIG. FIG. 3 is a functional block diagram showing a server terminal 100 according to a second embodiment of the invention; FIG. 10 is a diagram showing an example of user data stored in the server terminal 100 according to the second embodiment of the present invention; FIG. It is a flowchart which shows an example of the advertisement provision method based on 2nd embodiment of this invention. FIG. 10 is a diagram showing an example of an advertisement screen displayed on another user terminal according to the second embodiment of the present invention;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described with reference to the drawings. It should be noted that the embodiments described below do not unduly limit the scope of the invention described in the claims. Moreover, not all the constituent elements shown in the embodiments are essential constituent elements of the present invention.

<Configuration>
FIG. 1 is a block configuration diagram showing a point transaction system for exchanging points between a plurality of users according to the first embodiment of the present invention. For example, this system 1 stores in advance user information about users and point information about points issued by businesses, accepts transaction request information requesting point transactions provided from the first user terminal, and , receiving exchange condition information on exchange conditions for points provided from the second user terminal, determining a point exchange transaction based on the transaction request information and the exchange condition information, and performing point exchange processing, a so-called point transaction , user terminals 200A and 200B for making point transaction requests and/or exchange requests, and business operator terminals 300A and 300B for issuing each point. Here, the businesses related to the business terminals 300A and 300B may include businesses that are advertisers who provide advertisements, in addition to businesses that issue points. For convenience of explanation, each terminal is described as one or a specific number, but each number is not limited.

The server terminal 100, user terminals 200A and 200B, and business operator terminals 300A and 300B are each connected via a network NW1. The network NW includes the Internet, an intranet, a wireless LAN (Local Area Network), a WAN (Wide Area Network), and the like.

The server terminal 100 and the operator terminals 300A and 300B may be, for example, general-purpose computers such as workstations and personal computers, or may be logically realized by cloud computing.

The user terminals 200A and 200B are, for example, information processing devices such as personal computers and tablet terminals, but may be configured by smartphones, mobile phones, PDAs, and the like.

In this embodiment, the system 1 includes a server terminal 100, user terminals 200A and 200B, and operator terminals 300A and 300B, and the users of each terminal use each terminal to operate the server terminal 100. However, the server terminal 100 may be configured as a stand-alone, and the server terminal itself may be provided with a function to be directly operated by each user.

FIG. 2 is a functional block configuration diagram of the server terminal 100 of FIG. The server terminal 100 includes a communication section 110 , a storage section 120 and a control section 130 .

The communication unit 110 is a communication interface for communicating with the user terminal 200 and the user terminal 300 via the network NW1, and communication is performed according to a communication protocol such as TCP/IP (Transmission Control Protocol/Internet Protocol).

The storage unit 120 stores programs, input data, and the like for executing various control processes and functions in the control unit 130, and is composed of a RAM (Random Access Memory), a ROM (Read Only Memory), and the like. be. The storage unit 120 also includes a user data storage unit 121 that stores various data related to users, a point data storage unit 122 that stores various data related to user points, and various data related to transactions between users. and an advertisement data storage unit 124 for storing various data related to advertisements provided to users. A database (not shown) storing various data may be constructed outside the storage unit 120 or the server terminal 100 .

The control unit 130 controls the overall operation of the server terminal 100 by executing a program stored in the storage unit 120, and is composed of a CPU (Central Processing Unit), a GPU (Graphics Processing Unit), and the like. be done. Functions of the control unit 130 include an information reception unit 131 that receives information from each terminal, a user information processing unit 132 that refers to and processes various data related to the user, and various data related to the user's points. A point information processing unit 133, which processes the data, a transaction processing unit 134, which refers to and processes various data for executing transactions related to points between users, and various data related to advertisements to be provided to users. and an advertisement processing unit 135 that refers to and processes the . The information reception unit 131, the user information processing unit 132, the point information processing unit 133, the transaction processing unit 134, and the advertisement processing unit 135 are started by a program stored in the storage unit 120, and are operated by a server which is a computer (electronic calculator). Executed by terminal 100 .

The information reception unit 131 is provided by the server terminal 100 and receives information via the communication unit 110 from the user terminals 200A and 200B and/or the operator terminals 300A and 300B. Hereinafter, the user terminals 200A and 200B will be collectively referred to as the user terminal 200, and the operator terminals 300A and 300B will be collectively referred to as the operator terminal 300, as required. For example, from the user terminal 200, it receives information about the user and a transaction request (for example, user data 1000, transaction data 3000, etc., which will be described later) requesting point transactions.

The user information processing unit 132 refers to various data related to the user received from the user terminal 200 (for example, user data 1000 to be described later), and performs predetermined processing.

The point information processing unit 133 refers to various data related to points received from the user terminal 200 and/or the operator terminal 300 (for example, point data 2000 to be described later) and performs predetermined processing.

Based on the transaction request and exchange request provided by the user, the transaction processing unit 134 refers to transaction information (for example, transaction data 3000, which will be described later), decides to conclude a transaction, and awards points based on the completed transaction. Process to exchange.

The control unit 130 can also have a screen generation unit (not shown), and generates screen information to be displayed via the user interface of the user terminal 200 upon request. For example, using image and text data (not shown) stored in the storage unit 120 as materials, various images and text are arranged in predetermined areas of the user interface based on predetermined layout rules to generate a user interface. do. Processing related to the image generator can also be executed by a GPU (Graphics Processing Unit).

FIG. 3 is a functional block configuration diagram showing the user terminal 200 of FIG. The user terminal 200 includes a communication section 210 , a display operation section 220 , a storage section 230 and a control section 240 .

The communication unit 210 is a communication interface for communicating with the server terminal 100 via the network NW, and communication is performed according to a communication protocol such as TCP/IP.

The display operation unit 220 is a user interface used by the provider to input instructions and display text, images, etc. according to input data from the control unit 240, and the user terminal 200 is configured by a personal computer. When the user terminal 200 is a smart phone or a tablet terminal, it is composed of a touch panel or the like. The display operation unit 220 is activated by a control program stored in the storage unit 230 and executed by the user terminal 200, which is a computer (electronic calculator).

The storage unit 230 stores programs, input data, and the like for executing various control processes and functions in the control unit 240, and is composed of RAM, ROM, and the like. Further, the storage unit 230 temporarily stores communication contents with the server terminal 100 .

The control unit 240 controls the overall operation of the user terminal 200 by executing programs stored in the storage unit 230, and is composed of a CPU, a GPU, and the like.

FIG. 4 is a diagram showing an example of user data stored in the server 100. As shown in FIG.

User data 1000 shown in FIG. 4 stores various data related to the user. FIG. 4 shows an example of one user (the user identified by the user ID "10001") for convenience of explanation, but information of a plurality of users can be stored. As various data related to the user, for example, basic information about the user (for example, user name, password, gender, age, address, occupation, annual income, family composition, transaction account, management information about points held by the user (for example, account information), etc.), point information (point information held by the user (for example, the number of ABC miles issued by ABC Airlines, the number of XYZ points issued by the XYZ EC site, and the number of points issued by other point providers, etc., and valid information on deadlines and other conditions, etc.), transaction information (for example, transaction request information on desired conditions for point transactions received as transaction requests from users, and/or exchange condition information on exchange conditions for user points, etc.), and action information (For example, the date and time of logging in to the point transaction service, etc.) The point information and transaction information included in the user data 1000 are included in the point data and transaction data to be described later. It is also possible to mutually refer to each information that is stored.

FIG. 5 is a diagram showing an example of point data stored in the server 100. As shown in FIG.

The point data 2000 stores various data related to user's points. FIG. 5 shows an example of one point (a point identified by point ID "20001") for convenience of explanation, but information related to a plurality of points can be stored. As various data related to points, for example, basic information on points (for example, information on business operators that issue points, information on conditions related to points established by business operators (when exchanging points, profit acquired by point issuers) Information on conditions (e.g., 20% of exchange points, etc.), account information on each user's points, information on how to exchange points, etc.), user information (e.g., number of points held by each user and conditions (e.g., expiration date , terms of use, etc.)), and transaction information (for example, transaction request information regarding desired conditions for point transactions received as a transaction request from the user for the points, and/or exchange condition information regarding exchange conditions for user points, etc. ) can be included, but is not limited thereto.In addition, here, the user information and transaction information included in the point data 2000 are mutually referred to each information included in the user data described above and the transaction data described later. You can also

FIG. 6 is a diagram showing an example of transaction data stored in server 100. As shown in FIG.

The transaction data 3000 stores various data necessary for performing point transactions between multiple users. Various data related to transactions include, for example, transaction request information (for example, information on desired conditions for point transactions received as a transaction request from the user) and exchange request information (for example, user points received as an exchange request from the user information regarding the exchange terms of Further, here, the transaction request information and exchange request information included in the transaction data 3000 can be mutually referred to with each information included in the above-described user data and point data.

FIG. 7 is a diagram showing an example of advertisement data stored in server 100. As shown in FIG.

The advertisement data 4000 stores various data related to advertisements provided to users. FIG. 7 shows an example of one advertisement (advertisement identified by advertisement ID "40001") for convenience of explanation, but information related to a plurality of advertisements can be stored. Various data related to advertisements, such as advertiser information (e.g., information on businesses that provide advertisements (including cases where they are point issuers)), detailed information (e.g., products to be advertised and/or Or information about services (including information about points when advertisements are points), corresponding point information, target gender, age, occupation, annual income, address, family structure, behavioral habits, etc. ), and advertising materials (for example, information including images, moving images, texts, etc. to be displayed when providing advertisements), but are not limited thereto.

<Process flow>
The flow of processing of the advertisement providing method executed by the system 1 of this embodiment will be described with reference to FIG. FIG. 8 is a flow chart showing an example of an advertisement providing method according to the first embodiment of the present invention.

First, as the process before step S101, in order to use the system 1, the user accesses the server terminal 100 using the web browser or application of each terminal. User registration is performed by inputting basic user information. The information reception unit 131 of the control unit 130 of the server terminal 100 receives information necessary for user registration from the user terminal 200 via the communication unit 110 . User information processing section 131 of control section 130 of server terminal 100 stores the received information in user data storage section 121 of storage section 120 as user data 1000 . If the user has already been registered as a user and has already acquired a user account, the service can be used by logging in after receiving predetermined authentication such as entering an ID and password. After this authentication, a predetermined user interface is provided via a website, application, etc., and the process proceeds to step S101. In addition, the server terminal 100 receives the aforementioned basic information of points (for example, points issued by the point It is possible to receive information such as account information about users, owned point information, etc., and discount condition information that the point issuer receives as profit return when exchanging points. Point information processing section 132 of control section 130 of server terminal 100 stores the received information in point data storage section 122 of storage section 120 as point data 2000 . As a result, the server terminal 100 associates the user with the account information related to the points owned by the user in advance, so that the point exchange process between the users based on the point transaction described later can be performed. can. The timing at which basic point information such as point information held by the user is acquired is, for example, the timing at which the user logs into the service, the timing at which the user makes a point transaction request, the timing at which the user's transaction is completed, or It can also be a predetermined date and time such as 1:00 am every day, a predetermined period such as every three hours, or the like. Also, from the viewpoint of policies such as protection of personal information, the server terminal 100 can manage point data only on the side of the point issuer without holding basic information on points such as points owned by users. In that case, the user data managed by the server terminal 100 does not hold the point holding information, and the server terminal 100 shares the transaction data with the point issuing business operator, so that the point issuing business can operate based on the transaction data. The person can also perform a process of updating the points held by the user.

Subsequently, as the process of step S<b>101 , the user information processing unit 132 of the control unit 130 of the server terminal 100 refers to point information of the user (referred to as “first user”) included in the user data 1000 . Here, as pre-processing, the information reception unit 131 of the control unit 130 of the server terminal 100 receives basic information regarding the points of the first user from the user terminal 200 at the above timing (for example, information regarding the business operator issuing the points , account information on points (including the number of points held)), and basic information on points is stored in the user data storage unit 121 of the storage unit 120 as point information of the user data 1000 together with the information reception date and time.

Subsequently, as the process of step S102, the advertisement processing unit 135 of the control unit 130 of the server terminal 100 refers to the advertisement information included in the advertisement data. Here, as pre-processing, the information reception unit 131 of the control unit 130 of the server terminal 100 receives the advertisement information from the operator terminal 300 (including the terminal of the advertiser), and converts the advertisement information into the advertisement data of the storage unit 120. Stored as advertisement data 4000 in the storage unit 124 . The order of steps S101 and S102 does not matter.

Subsequently, as the process of step S103, the advertisement processing unit 135 determines advertisements to be provided to the user terminal 100 of the first user. For example, as shown in FIG. 10A, the breakdown of the points held by the first user (the user identified by the user ID "10001") referred to in the process of S101 is 150000 points issued by ABC Airlines. Miles, 100,000 miles issued by XYZ Airlines, 50,000 points issued by DEF Hotels, and 20,000 points issued by GHI Credit Card. Here, the advertisement processing unit 135 determines that, in the advertisement information referred to in the process of S102, for example, the detailed information included in the advertisement ID 40001 is an advertisement related to the luxury car "LXS Car" and the advertisement targets the user. is the mileage issued by ABC Airlines, the first user owns ABC Airlines miles, so the advertisement processing unit 135 provides the first user with The advertisement can be determined as an advertisement for "LXS Car". Here, in the detailed information of the advertisement data, it may be set that "advertisement is provided when the user has XX miles or more of ABC miles." In particular, since the first user has 150,000 miles issued by ABC Airlines, it can be inferred that he is a business class traveler who frequently travels on business trips, holds a managerial position or an important position in a company, and has a high annual income. Therefore, it can be assumed that providing an advertisement for the luxury car “LXS Car” has a high advertising effect. Here, the number of points held by the user is 150,000 miles issued by ABC Airlines, 150,000 miles issued by XYZ Airlines, and points issued by DEF Hotel, a luxury hotel chain. Based on the information that the user has 50,000 points and has 20,000 points issued by the GHI credit card company for wealthy people, it can be inferred that the user is an executive layer user. By referring to a plurality of points owned by different point-issuing companies, it is possible to improve the accuracy of estimating user attributes.

Subsequently, in the process of step S104, the advertisement processing unit 135 performs a process of providing an advertisement by transmitting the determined advertisement to the user terminal. Here, the advertisement processing unit 135 refers to the advertisement data 4000, refers to the material data necessary for displaying the advertisement on the user terminal, and performs necessary processing for transmission to the user terminal. The user terminal 100, which has received the data necessary for displaying the advertisement from the server terminal 100, displays the advertisement (for example, the advertisement of "LXS Car") on the transaction screen of the service, etc., so that the first user can touch ads.

Here, as shown in FIG. 10B, the points owned by the user identified by the user ID "10003" are 10000 miles issued by ABC Airlines, 5000 miles issued by XYZ Airlines, and 5000 miles issued by FGK Drugstore. In the case of 8000 points to be issued and 4000 miles to be issued by the QRH shopping mall, if the detailed information included in the point information includes information that the AIU store targets users who have FGK points, advertisement processing The unit 135 can determine to provide an advertisement regarding the "AIU store" to the user identified by the user ID "10003". In this way, highly effective and personalized advertisements can be provided to the user based on the points held by the user and the number of points.

Further, as shown in FIG. 10(a), the first user makes a transaction request to exchange 50,000 miles issued by XYZ Airlines for 49,800 miles issued by ABC Airlines. When the transaction is established, the information acquisition unit 131 receives the updated basic information of points from the user terminal 100 of the first user. The breakdown of points for the first user after the transaction is completed is 19,800 miles issued by ABC Airlines, 50,000 miles issued by XYZ Airlines, 50,000 points issued by DEF Hotel, and 20,000 points issued by GHI Credit Card. Therefore, the advertisement processing unit 135 refers to the point information of the first user, and based on the update history of the user's points, infers that the user has increased ABC miles and is going on a trip, may decide to serve advertisements about In particular, in the advertisement data 4000, "MRH Hotel" indicates that the user has increased the number of miles issued by an airline company such as ABC miles, and the user has a predetermined number of miles (for example, 100,000 miles) or more. Advertisement processing unit 135 may determine to provide an advertisement for “MRH Hotel” to the first user if the setting is to provide an advertisement when the user is present.

Furthermore, when the first user logs in to the service next time, etc., when the information acquisition unit 131 receives the basic information of the user's points, the ABC miles are reduced to 48000 as the breakdown of the user's points. If so, the advertisement processing unit 135 can refer to the point information of the first user and infer that the user purchased an airline ticket worth 150,000 miles from ABC Airlines in order to travel. As it can, the insurance product of AIF Insurance can now be determined as the advertisement to be presented to the first user.

FIG. 9 is a flow chart showing another example of the advertisement providing method according to the first embodiment of the present invention.

The modification shown in FIG. 9 is characterized in that the advertisement processing unit 135 determines an advertisement by referring to the user's point information, action information, and other information.

First, as the process of step S<b>201 , the user information processing unit 132 of the control unit 130 of the server terminal 100 refers to point information of the user (referred to as “first user”) included in the user data 1000 . Here, as pre-processing, the information reception unit 131 of the control unit 130 of the server terminal 100 receives basic information of the first user (for example, sex, age, address, occupation, year) from the user terminal 200 at the above timing. , family structure, hobbies, preferences, etc.), basic information on points (e.g., information on businesses that issue points, account information on points (including the number of points held)), and action information (e.g., logging in to point transaction services received date and time), and various kinds of information are stored as user data 1000 in the user data storage unit 121 of the storage unit 120 together with the information reception date and time.

Next, as the process of step S<b>202 , the user information processing unit 132 refers to the first user's basic information included in the user data 1000 .

Further, as the process of step S<b>203 , the user information processing unit 132 refers to the behavior information of the first user included in the user data 1000 . The order of steps S201 to S203 does not matter.

Subsequently, as the process of step S204, the advertisement processing unit 135 of the control unit 130 of the server terminal 100 refers to the advertisement information included in the advertisement data. Here, as pre-processing, the information reception unit 131 of the control unit 130 of the server terminal 100 receives the advertisement information from the operator terminal 300 (including the terminal of the advertiser), and converts the advertisement information into the advertisement data of the storage unit 120. Stored as advertisement data 4000 in the storage unit 124 .

Subsequently, as the process of step S205, the advertisement processing unit 135 determines an advertisement to be provided to the user terminal 100 of the first user. For example, as described above, ABC Airlines The advertisement processing unit 135 determines that, in the advertisement information referred to in the process of S204, for example, the detailed information included in the advertisement ID 40001 is an advertisement related to the luxury car "LXS Car", and When the type of points held by the user targeted by the advertisement is miles issued by ABC Airlines (or, in addition to miles issued by ABC Airlines, miles issued by XYZ Airlines, points issued by DEF cards, etc.) ), since the first user has miles of ABC Airlines (or, in addition to miles issued by ABC Airlines, he has miles issued by XYZ Airlines, points issued by a DEF card, etc.). Therefore, the advertisement processing unit 135 can determine the advertisement to be provided to the first user as an advertisement related to “LXS Car”, but in this modification, the advertisement processing unit 135 As the basic information of the user, for example, refer to "living in Tokyo" and "30 years old", and/or as behavior information, the service login date and time of the first user is in the morning in session 1 Since it is 10:00, 10:05 am in the next session 2, and 6:00 pm in session 3, the user is assumed to be a user who works during the day, Assuming that the user is a young, working, high-income user living in Tokyo, it can be decided to serve an advertisement for "LXS Car." Here, as the advertisement data 4000, as detailed information of the advertisement of "LXS Car", as target users, "users who have ABC miles", "residents of Tokyo", "thirties to forties", and "office workers". etc. are set, these conditions are compared with the point information of the user, and the first user is assumed to be the target user for providing the advertisement. LXS Car" advertisement to the first user.

Subsequently, in the process of step S206, the advertisement processing unit 135 performs a process of providing an advertisement by transmitting the determined advertisement to the user terminal. Here, the advertisement processing unit 135 refers to the advertisement data 4000, refers to the material data necessary for displaying the advertisement on the user terminal, and performs necessary processing for transmission to the user terminal. The user terminal 100, which has received the data necessary for displaying the advertisement from the server terminal 100, displays the advertisement (for example, the advertisement of "LXS Car") on the transaction screen of the service, etc., so that the first user can touch ads.

FIG. 11 is a diagram illustrating another example of advertisement determination processing according to the first embodiment of the present invention.

The modification shown in FIG. 11 is characterized in that the advertisement provided to the user is a point recommended to the user upon transaction or collection instead of the product and/or service.

For example, as shown in FIG. 11(a), when the points held by the first user (the user identified by the user ID "10001") include 150000 miles issued by ABC Airlines, " Instead of providing an advertisement for "MRH Hotel", an advertisement for points issued by the MRH Hotel is provided. Here, the advertisement processing unit 135 determines that the detailed information included in the advertisement ID 40001, for example, in the referred advertisement information is an advertisement regarding the points of the luxury hotel "MRH Hotel", and the advertisement is targeted to the user. is the mileage issued by ABC Airlines, the first user owns ABC Airlines miles, so the advertisement processing unit 135 provides the first user with The advertisement may be determined as an advertisement for "MRH Hotel" points. Here, in the detailed information of the advertisement data, it may be set that "advertisement is provided when the user has XX miles or more of ABC miles." In particular, since the first user has 150,000 miles issued by ABC Airlines (or, in addition to miles issued by ABC Airlines, 100,000 miles issued by XYZ Airlines, points issued by DEF card and 50,000 points), it can be inferred that he is a business class traveler who frequently travels on business trips, holds a managerial position or an important position in a company, and has a high annual income. It can be assumed that the advertisement effect by serving the advertisement is high. As described above, according to this modification, the content of the advertisement to be provided to the user can be not only the product or service material but also points. can be provided as appropriate. In particular, the advertisement processing unit 135 refers to the history information of the user's point information, and if the user tends to accumulate points without consuming points, the advertisement processing unit 135 advertises points instead of advertisements related to products or services. Alternatively, points can be determined as an advertisement if the user frequently makes point exchange transactions.

FIG. 12 is a block configuration diagram showing a point transaction system according to the second embodiment of the present invention.

This embodiment relates to a mechanism for providing advertisements to other users based on the behavior of the user with respect to the behavior provided to the user in the first embodiment. More specifically, when the first user and the second user are in a mutually related relationship through the communication function in the point exchange marketplace platform (for example, the first user and the second user is a friend of the second user, the second user follows the first user, etc.), an advertisement served to the first user is also effective for the second user Based on this assumption, the advertisement is also provided to the second user.

Hereinafter, the parts of the second embodiment that overlap with the description of the first embodiment will be omitted, and the configuration and method of the second embodiment that are different from those of the first embodiment will be described.

First, as shown in FIG. 12, in addition to the configuration of the point transaction system described in the first embodiment, a user terminal 200C related to a third user (hereinafter referred to as "second user") who receives advertisements is connected to a network. It is connected to NW1.

FIG. 13 is a functional block diagram showing the server terminal 100 according to the second embodiment of the invention.

As shown in FIG. 13 , storage unit 120 of server terminal 100 is configured to include communication data storage unit 125 . Communication data includes information necessary for communication between users on the point transaction marketplace platform. , information necessary to implement the function of referring to transaction information, advertisement information, and product/service purchase information related to friends and following users.

FIG. 14 is a diagram showing an example of user data stored in the server terminal 100 according to the second embodiment of the invention.

In this embodiment, the behavior information included in the user data 1000 includes service login date and time as well as behavior information for the user's advertisement. For example, it includes information such as whether or not the user viewed the advertisement, the number of times and date of viewing, etc., information such as whether or not the advertisement was clicked, information such as the number of times and date of clicking, and behavior information such as whether or not the advertised product/service was purchased. Further, in this embodiment, communication information is included in addition to the various information described in the first embodiment. As communication information, for example, user profile information (name, user name, age, address, hobbies, etc.), information about users who are friends with the user (friend users) or users who follow (followers), shared through the communication function Advertisement information, message information, etc.

FIG. 15 is a flow chart showing an example of an advertisement providing method according to the second embodiment of the present invention.

First, as the process of step S<b>301 , the user information processing section 132 of the control section 130 of the server terminal 100 refers to the behavior information of the first user included in the user data 1000 . Here, as pre-processing, the information receiving unit 131 of the control unit 130 of the server terminal 100 receives the first user's behavior information (for example, whether or not the user has viewed advertisements, the number of times the user has viewed advertisements, the date and time of viewing, etc.) from the user terminal 200. information, whether or not the advertisement was clicked, information such as the number of clicks and the date and time, and whether or not the advertised product/service was purchased, etc.), and communication information (friend or follower information), and store various information as user data in the storage unit 120 The user data 1000 is stored in the storage unit 121 together with the date and time when the information was received.

Also, as the process of step S302, the user information processing unit 132 refers to the first user's communication information included in the user data 1000. FIG.

Subsequently, as the process of step S303, the advertisement processing unit 135 determines an advertisement to be provided to the user terminal 100 of the first user. For example, the advertisement processing unit 135 refers to the behavior information of the first user, and the behavior of the user with respect to the advertisement provided in the first embodiment, such as whether or not the user viewed the advertisement, the number of times the user viewed the advertisement, and the date and time of viewing. information, whether or not the advertisement was clicked, information such as the number of clicks and date and time, and behavior such as whether or not the advertised product/service was purchased. can. For example, if a first user is provided with an advertisement for "MRT Hotel" and is interested in and clicks on the advertisement, the advertisement may be determined as an advertisement to be shared. . Here, as criteria for determination as an advertisement, "whether viewed" or "whether clicked" on the advertisement, and/or "whether purchased" of the advertised product/service, and/or the number of views or clicks, etc. are set. , can be stored as advertising data or communication data.

Subsequently, in the process of step S304, the advertisement processing unit 135 transmits the determined advertisement to another user terminal (for example, the user terminal 100C of the second user), thereby performing the process of sharing the advertisement. conduct. Here, the advertisement processing unit 135 refers to the advertisement data 4000, refers to the material data necessary for displaying the advertisement on the user terminal, and performs necessary processing for transmission to the user terminal. The user terminal 100C, which has received the data necessary for displaying the advertisement from the server terminal 100, displays the advertisement (for example, the advertisement for "MRT Hotel") on the user's communication screen (for example, the second user's timeline). By performing the processing to do so, the second user can touch the advertisement.

FIG. 16 shows an example of a screen displayed on the user terminal 100C of the second user.

As shown in FIG. 16, information about the first user that the second user follows is displayed on the timeline of the second user. An advertisement for "MRT Hotel" is displayed along with information indicating that a predetermined action has been taken (for example, that a reservation has been made). Thereby, the second user can get the opportunity to touch the advertisement of "MRT Hotel" in relation to the information to the user to follow, and the advertiser can provide information to other users related to the target user as a starting point. Advertisements can also be provided, and opportunities to increase advertising effectiveness can be obtained.

Although the embodiments according to the invention have been described above, they can be implemented in various other forms, and can be implemented with various omissions, substitutions, and modifications. These embodiments, modifications, omissions, substitutions and modifications are included within the technical scope of the claims and their equivalents.

1 system 100 server terminal, 110 communication unit, 120 storage unit, 130 control unit, 200 user terminal, 300 business operator terminal, NW1 network

Claims (5)

An advertisement providing method for providing an advertisement to a user, comprising:
The control part of the server terminal is
From a first user terminal, a point transaction request relating to transaction request information desiring to exchange first points for second points and information relating to first points held by the first user of said first user terminal receive and
Determining a first advertisement based on information about the first points held by the first user;
An advertisement providing method, comprising providing the first advertisement to the first user terminal. The advertisement providing method according to claim 1,
receiving an exchange request for the second exchange condition information for the first point from a second user terminal;
determining a point exchange transaction based on the transaction request information and the exchange request information;
Based on the transaction, the number of holdings of the first points and the second points of the first user terminal and the number of holdings of the first points and the second points of the second user terminal are calculated Updated,
determining a second advertisement based on the updated number of held first points;
An advertisement providing method, wherein the second advertisement is provided to the first user terminal. The advertisement providing method according to claim 1,
receive basic information including any of gender, age, address, occupation, annual income and family composition of the first user from the first user terminal;
An advertisement providing method, wherein the first advertisement is determined based on the basic information. The advertisement providing method according to claim 1,
Behavior including any of information related to the first user's log-in date and time to the service, the presence or absence of clicks on advertisements, the number of clicks on advertisements, and the purchase of goods or services through advertisements, from the first user terminal receive information,
An advertisement providing method, wherein the first advertisement is determined based on the behavior information. The advertisement providing method according to claim 1,
An advertisement providing method, wherein the first advertisement is provided to another user associated with the first user, different from the first user.

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