JP2022166200A5 - - Google Patents

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JP2022166200A5
JP2022166200A5 JP2022129844A JP2022129844A JP2022166200A5 JP 2022166200 A5 JP2022166200 A5 JP 2022166200A5 JP 2022129844 A JP2022129844 A JP 2022129844A JP 2022129844 A JP2022129844 A JP 2022129844A JP 2022166200 A5 JP2022166200 A5 JP 2022166200A5
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advertisement
data
advertising
model generation
result data
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JP7397520B2 (en
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広告対象物を広告するデジタル広告の配信結果に関する広告配信結果データが格納される第１データベースと、
該第１データベースに格納される前記広告配信結果データに関する前記デジタル広告で広告される前記広告対象物を認知した経路に関する質問を含むアンケートの回答から集計されて前記広告対象物についての顧客の態度の変容の要因である態度変容貢献が把握されるアンケート調査データが格納される第２データベースと、
該第２データベースに格納される前記アンケート調査データに基づいて算出される前記広告対象物を購入する意思を有する顧客数に関する見込み顧客数データと前記第１データベースに格納される前記広告配信結果データとを相関せしめて前記広告配信結果データの変動に基づいて変動する前記見込み顧客数データの変動量を算出する相関モデルを生成するモデル生成モジュールと、
を備えるモデル生成システム。 a first database storing advertisement delivery result data relating to the delivery results of digital advertisements advertising advertising objects;
Customer attitudes about the advertisement object aggregated from responses to a questionnaire including questions about the route through which the advertisement object advertised in the digital advertisement was recognized in relation to the advertisement distribution result data stored in the first database a second database storing questionnaire survey data for grasping attitude change contributions that are factors of change;
prospective customer number data relating to the number of customers who have an intention to purchase the advertising object calculated based on the questionnaire survey data stored in the second database; and the advertisement distribution result data stored in the first database; and a model generation module for generating a correlation model for calculating the amount of variation in the number of prospective customers data that varies based on the variation in the advertisement delivery result data;
A model generation system with 前記モデル生成モジュールで前記見込み顧客数データと相関せしめる変数情報を前記広告配信結果データから抽出する変数情報抽出モジュールを備える、請求項１に記載のモデル生成システム。 2. The model generation system according to claim 1, further comprising a variable information extraction module for extracting from said advertisement distribution result data variable information to be correlated with said number of prospective customers data in said model generation module. 前記変数情報は、
インターネット網を経由して配信される前記デジタル広告を介して前記広告対象物が掲載されたコンテンツが閲覧された数に関する情報を有する、請求項２に記載のモデル生成システム。 The variable information is
3. The model generation system according to claim 2, comprising information on the number of views of the content in which the advertising object is posted via the digital advertisement distributed via the Internet network. 前記見込み顧客数データを算出する見込み顧客数データ算出モジュールを備える、請求項１～３のいずれか１項に記載のモデル生成システム。 4. The model generation system according to any one of claims 1 to 3, comprising a prospective customer number data calculation module for calculating said prospective customer number data. 前記アンケート調査データを学習して学習済みモデルを生成する学習済みモデル生成モジュールを備える、請求項１～４のいずれか１項に記載のモデル生成システム。 The model generation system according to any one of claims 1 to 4, comprising a trained model generation module that learns the questionnaire survey data and generates a trained model. 広告対象物を広告するデジタル広告の配信結果に関する広告配信結果データと、前記デジタル広告で広告される前記広告対象物を認知した経路に関する質問を含むアンケートの回答から集計されて前記広告対象物についての顧客の態度の変容の要因である態度変容貢献が把握されるアンケート調査データに基づいて算出される前記広告対象物を購入する意思を有する顧客数に関する見込み顧客数データとを相関せしめ、
前記広告配信結果データの変動に基づいて変動する前記見込み顧客数データの変動量を算出する相関モデルを生成する、
モデル生成モジュール。 Advertisement delivery result data relating to the delivery results of digital advertisements advertising the advertising object, and answers to questionnaires including questions on the route through which the advertising object advertised in the digital advertisement was recognized, and information about the advertising object correlating with data on the number of prospective customers regarding the number of customers who have the intention to purchase the advertising object calculated based on the questionnaire survey data for grasping the attitude change contribution, which is the factor of the customer's attitude change;
generating a correlation model for calculating a variation amount of the prospective customer number data that varies based on a variation of the advertisement distribution result data;
Model generation module. 広告対象物を広告するデジタル広告の配信結果に関する広告配信結果データと、前記デジタル広告で広告される前記広告対象物を認知した経路に関する質問を含むアンケートの回答から集計されて前記広告対象物についての顧客の態度の変容の要因である態度変容貢献が把握されるアンケート調査データに基づいて算出される前記広告対象物を購入する意思を有する顧客数に関する見込み顧客数データとを相関せしめ、
前記広告配信結果データの変動に基づいて変動する前記見込み顧客数データの変動量を算出する相関モデルを生成する、
モデル生成方法。 Advertisement delivery result data relating to the delivery results of digital advertisements advertising the advertising object, and answers to questionnaires including questions on the route through which the advertising object advertised in the digital advertisement was recognized, and information about the advertising object correlating with data on the number of prospective customers regarding the number of customers who have the intention to purchase the advertising object calculated based on the questionnaire survey data for grasping the attitude change contribution, which is the factor of the customer's attitude change;
generating a correlation model for calculating a variation amount of the prospective customer number data that varies based on a variation of the advertisement distribution result data;
Model generation method.
JP2022129844A 2019-11-22 2022-08-17 Model generation system, model generation module and model generation method Active JP7397520B2 (en)

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