JP2022140166A - Vehicle advertisement device, method for advertisement vehicle, and computer program - Google Patents

Abstract

To allow the determination of the effect of a vehicle advertisement as an advertisement using a vehicle.SOLUTION: A vehicle advertisement device 1 includes: map information acquisition means 12 for acquiring map information showing a map of a road on which a vehicle is driven; region setting means 13 for setting a plurality of regions R on a map M; an evaluation value determination means 14 for determining the evaluation value of each region R separately; positional information acquisition means 15 for acquiring the positional information of a vehicle 2 from the vehicle 2 at predetermined intervals; vehicle state information generation unit 16 for generating vehicle state information showing the state of the vehicle 2 in a region R on the basis of the positional information; and determination means 17 for determining the effect of a vehicle advertisement on the basis of the evaluation value and the vehicle state information.SELECTED DRAWING: Figure 1

Description

The present invention relates to a vehicle advertising device, a vehicle advertising method, and a computer program for determining the effectiveness of vehicle advertising, which is advertising using vehicles.

2. Description of the Related Art Conventionally, vehicle advertisements are known in which advertising media such as displays and stickers are attached to vehicle bodies.

For example, in Patent Document 1, at least one display panel is provided on each of the left and right sides of a vehicle, and based on the traveling position and traveling direction of the vehicle and the position information of the specified location, There has been proposed an advertisement display device for a vehicle, which determines whether the vehicle is located on the right or left side with respect to the traveling direction of the vehicle, and displays the advertisement display data of the specified location on the determined display panel.

JP 2009-300910 A

However, the vehicular advertising display device of Patent Document 1 cannot determine the advertising effectiveness of how many people have noticed the vehicle advertisement as the vehicle runs.

In addition, advertisers of vehicle advertisements have a natural desire to improve the effectiveness of their advertisements. However, conventionally, there is a problem that the publication fee for vehicle advertisements is a flat rate system, and the effect of the advertisement is not taken into consideration.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a vehicle advertising device, a vehicle advertising method, and a computer program capable of determining the effectiveness of vehicle advertising, which is advertising using a vehicle. and

(1) A vehicle advertising device that determines the effectiveness of vehicle advertising that is advertising using a vehicle,
map information acquisition means for acquiring map information indicating a map of roads traveled by the vehicle;
an area setting means for setting a plurality of areas on the map;
Evaluation value determination means for determining an evaluation value of the area for each area;
a positional information acquiring means for acquiring positional information of the vehicle from the vehicle at predetermined intervals;
vehicle state information generating means for generating vehicle state information indicating the state of the vehicle in the area based on the position information;
and determination means for determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information.

In the invention of (1), the vehicle advertisement device for determining the effect of vehicle advertisement, which is an advertisement using a vehicle, includes map information acquisition means, area setting means, evaluation value determination means, position information acquisition means, vehicle A state information generating means and a determining means are provided.
The map information obtaining means obtains map information indicating a map of roads on which the vehicle travels.
The area setting means sets a plurality of areas on the map.
The evaluation value determination means determines an evaluation value for each region.
The position information obtaining means obtains position information of the vehicle from the vehicle at predetermined intervals.
The vehicle state information generating means generates vehicle state information indicating the state of the vehicle in the area based on the position information.
The judging means judges the effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information.

According to the invention of (1), a plurality of areas are set on the map, the evaluation value of each area is determined, and the evaluation value of the area and the vehicle state information indicating the state of the vehicle in the area are obtained. Based on, determine the effectiveness of the vehicle advertisement.
As a result, for example, a higher evaluation value is set for an area where a higher advertising effect is expected, and the effectiveness of the vehicle advertisement is determined based on this evaluation value and the vehicle state information indicating the state of the vehicle in that area. By doing so, it can be determined that the advertising effect is high when the vehicle passes through the area with the higher evaluation value. On the other hand, when the vehicle passes through an area with a lower evaluation value, it can be determined that the advertising effect is low. Therefore, it is possible to appropriately determine the effectiveness of the advertisement according to the area through which the vehicle has passed.
Therefore, it is possible to provide a vehicle advertisement device capable of determining the effectiveness of vehicle advertisements, which are advertisements using vehicles.

(2) The evaluation value determination means determines the evaluation value based on an expected value indicating the possibility that other vehicles and/or people located around the vehicle will be replaced. Vehicle advertising device.

Here, the plurality of areas includes, for example, an area including an intersection (an area where there is a high possibility that other nearby vehicles and people who see the advertisement will change places) and an area where the road does not include an intersection (an area where the road does not include an intersection vehicles and areas where it is unlikely that people who see advertisements will be replaced). If a vehicle passes through an area including an intersection, there is a high possibility that other vehicles close to the vehicle and people who see the advertisement will be replaced (people who see the vehicle advertisement will be replaced). On the other hand, if a vehicle passes through an area that does not include an intersection, it is less likely that other vehicles close to the vehicle or people who see the advertisement will be replaced (people who see the vehicle advertisement will be replaced).

According to the invention of (2), the possibility of replacement of other vehicles adjacent to the vehicle advertising the vehicle and of the person viewing the advertisement (the person viewing the vehicle advertisement is replaced) is evaluated based on the expected value. Since the value is determined, the effectiveness of the advertisement can be determined more appropriately.

(3) additional map information generating means for generating additional map information in which evaluation value information indicating the evaluation value is added to the map information for each of the areas;
The vehicle advertising device according to (1) or (2), further comprising transmitting means for transmitting the additional map information to the vehicle or a terminal of a driver on board the vehicle.

In the invention of (3), the vehicle advertising device further comprises additional map information generating means and transmitting means.
The additional map information generating means generates additional map information by adding evaluation value information indicating an evaluation value for each area to the map information.
The transmitting means transmits the additional map information to the vehicle or the terminal of the driver on board the vehicle.

According to the invention of (3), additional map information obtained by adding evaluation value information indicating an evaluation value for each area to map information can be transmitted to a vehicle or a terminal of a driver in the vehicle.
As a result, the driver can drive the vehicle through areas where the additional map information has a higher evaluation value, thereby improving the effectiveness of the vehicle advertisement.

(4) A method executed by a vehicle advertising device for determining the effectiveness of a vehicle advertisement that is an advertisement using a vehicle, comprising:
obtaining map information indicating a map of roads traveled by the vehicle;
setting a plurality of regions on the map;
a step of determining an evaluation value of the region for each of the regions;
a step of acquiring location information of the vehicle from the vehicle at predetermined intervals;
generating vehicle state information indicating the state of the vehicle in the area based on the position information;
and determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information.

(5) A vehicle advertising device that determines the effectiveness of vehicle advertising, which is advertising using vehicles,
map information acquisition means for acquiring map information indicating a map of roads traveled by the vehicle;
area setting means for setting a plurality of areas on the map;
evaluation value determination means for determining the evaluation value of the region for each region;
Positional information acquiring means for acquiring positional information of the vehicle from the vehicle at predetermined intervals;
vehicle state information generating means for generating vehicle state information indicating the state of the vehicle in the area based on the position information;
determination means for determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information;
A computer program that acts as a

According to the inventions (4) and (5), the same effect as the invention (1) can be obtained.

According to the present invention, it is possible to provide a vehicle advertising device, a vehicle advertising method, and a computer program capable of determining the effectiveness of vehicle advertising, which is advertising using a vehicle.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure explaining the outline|summary of the vehicle advertisement system which concerns on embodiment of this invention. It is a figure which shows the functional structure of the vehicle advertisement system which concerns on embodiment of this invention. It is a figure explaining an example of the expected value table for vehicles which concerns on embodiment of this invention. It is a figure explaining the concept of determination of an evaluation value by the evaluation value determination means of the vehicle advertising apparatus which concerns on embodiment of this invention. FIG. 4 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the embodiment of the present invention; FIG. It is a figure which shows the vehicle advertisement process flow which the vehicle advertisement apparatus which concerns on embodiment of this invention performs.

EMBODIMENT OF THE INVENTION Hereinafter, with reference to an accompanying drawing, the form (henceforth, embodiment) for implementing this invention is demonstrated in detail. In subsequent figures, the same numbers or symbols are attached to the same elements throughout the description of the embodiments.

[Basic Concept/Basic Configuration]
FIG. 1 is a diagram illustrating an outline of a vehicle advertisement system according to an embodiment of the invention.
A vehicle advertisement system 100 is connected to a vehicle advertisement device 1 for determining the effect of vehicle advertisement, which is an advertisement using a vehicle, and to the vehicle advertisement device 1 via a network, and moves together with the vehicle 2 when the vehicle 2 moves. A vehicle terminal (for example, a smartphone operated by a driver who drives the vehicle 2, a navigation device provided in the vehicle 2, etc.) 50 is provided.

In this embodiment, the vehicle advertisement includes advertisement by visible advertising means (for example, sticker, display, etc.) installed on the outer surface of the vehicle, and advertisement by advertising means (for example, amplifier, speaker, etc.) that emits sound. be Further, in the present embodiment, the "effect" of the vehicle advertisement indicates the possibility that the vehicle advertisement is viewed or heard by a larger number of people.

In the following description, the visible advertising means 3 installed on the outer surface of the vehicle 2 will be described as an example.
The vehicle advertising device 1 acquires map information indicating a map M of roads on which the vehicle 2 travels, and sets a plurality of areas R on the map M. FIG.

In the example shown in FIG. 1, the vehicle advertisement device 1 is configured to be centered around a predetermined range (planned travel range of the vehicle 2 (for example, if the vehicle 2 is a package delivery vehicle, a delivery range or a storage location of the vehicle 2) on the map M. For example, a range with a radius of 10 km, or a range including the operation route for public transportation vehicles) is divided into a mesh shape consisting of a plurality of vertical and horizontal virtual lines, arranged vertically and horizontally, and formed into a square shape. A plurality of formed regions R are set.In addition, in the example shown in Fig. 1, the plurality of regions R are all of the same size, but not limited to this, and may have different sizes. The plurality of regions R are not limited to a rectangular shape, and may be of any shape such as a circular shape.

The vehicle advertising device 1 determines an evaluation value for each of the plurality of regions R. FIG. In this embodiment, the vehicle advertising device 1 detects the possibility that other vehicles and/or people located around the vehicle 2 will be replaced when the vehicle 2 equipped with the advertising means 3 passes through each area R. Determine the evaluation value accordingly. For example, the vehicle advertising device 1 determines a higher evaluation value for a region R in which the possibility of other vehicles and/or people being replaced is relatively high.

Then, when the vehicle 2 moves, the vehicle advertising device 1 acquires position information of the vehicle 2 from the vehicle terminal 50 at predetermined intervals.

When acquiring the position information of the vehicle 2, the vehicle advertising device 1 generates vehicle state information indicating the state of the vehicle in the region R where the vehicle 2 is located based on the position information. In the present embodiment, the vehicle state information includes area information indicating in which area of the plurality of areas R the vehicle is located, the date and time when the position information was obtained, the traveling speed of the vehicle 2, and the like. For example, the vehicle advertising device 1 generates vehicle state information indicating a higher value as the number of times of continuously generating region information indicating the same region R (the longer the time spent in the same region R is). .

Then, the vehicle advertisement device 1 determines the effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information. The vehicle advertisement device 1 multiplies the evaluation value and the vehicle state information value, for example, to calculate the determination value of the vehicle advertisement effect. In this case, the vehicle advertising device 1 calculates a higher determination value as the evaluation value is relatively higher and the vehicle status information is relatively higher.

The judgment value calculated in this way can be used, for example, to determine the advertising price charged to the advertiser of the advertisement in the advertising means 3, or to the operator who operated the vehicle 2 (for example, the driver of the vehicle 2 or the management of the vehicle 2). It can be used to determine remuneration for employees, etc.).

According to such a vehicle advertising device 1, for example, a higher evaluation value is set in a region R where a higher advertising effect is expected, and this evaluation value and the vehicle state indicating the state of the vehicle 2 in the region R By determining the effectiveness of the vehicle advertisement based on the information, it is possible to determine that the advertisement is highly effective when the vehicle 2 passes through the region R with a higher evaluation value. On the other hand, when the vehicle 2 passes through an area with a lower evaluation value R, it can be determined that the advertising effect is low. Therefore, it is possible to appropriately determine the effectiveness of the advertisement according to the region R through which the vehicle 2 has passed.
Therefore, it is possible to provide a vehicle advertisement device capable of determining the effectiveness of vehicle advertisements, which are advertisements using vehicles.

[Function configuration]
FIG. 2 is a diagram showing the functional configuration of the vehicle advertisement system according to the embodiment of the invention.
A vehicle advertising system 100 includes a vehicle advertising device 1 and a plurality of vehicle terminals 50 connected to the vehicle advertising device 1 via a network.

(vehicle advertising device)
The vehicle advertisement device 1 includes advertisement setting means 11, map information acquisition means 12, area setting means 13, evaluation value determination means 14, position information acquisition means 15, vehicle state information generation means 16, and determination means 17. , additional map information generation means 18 , transmission means 19 , and storage means 20 .

The advertisement setting unit 11 sets vehicle advertisements, which are advertisements using the vehicles 2 , to a plurality of vehicles 2 (see FIG. 1 ) and administrators (for example, drivers) of the vehicles 2 . The advertisement setting means 11 reads from the storage means 20 the advertisement information related to the advertisement requested by the advertiser, which is stored in advance in the storage means 20, and uses the read advertisement information for the plurality of vehicles 2 and the management of the vehicles 2. associated with an administrator (administrator identification information that identifies an administrator). In the present embodiment, the advertisement information includes advertisement identification information for identifying advertisements, image information that allows advertisements to be advertised by advertising means 3 (digital signage (electronic signboard), speakers, etc.) provided in the vehicle 2, and Audio information and the like are included.

Further, each time the advertisement setting means 11 acquires position information described later from the vehicle terminal 50 (vehicle 2), the advertisement setting means 11 sets the advertisement information corresponding to the region R (see FIG. 1) where the vehicle 2 is located to the administrator identification information. may be associated. In this case, in the storage means 20, for each region R, an appropriate advertisement corresponding to the attributes of each region R (for example, the age group of passersby, the type of passing vehicle (private car, commercial vehicle, etc.), etc.) It is desirable that the information is associated and stored.

The advertisement setting means 11 associates not only the information stored in the storage means 20 but also the advertisement information provided from the advertiser's terminal or the like with the vehicle 2 or the administrator identification information of the vehicle 2, for example. may

The map information acquisition means 12 acquires map information indicating a map M (see FIG. 1) of roads on which the vehicle 2 travels. The map information acquisition means 12 reads map information stored in advance in the storage means 20 . Note that the map information acquisition means 12 may acquire map information not only from the storage means 20 but also from, for example, an external device that provides map information.

The region setting means 13 sets a plurality of regions R (see FIG. 1) on the map M. FIG. Specifically, the area setting means 13 divides the map M (see FIG. 1) acquired by the map information acquiring means 12 vertically and horizontally (eg, in the east-west direction, A plurality of virtual lines in the north-south direction) are arranged, and a plurality of areas R are set in each range surrounded by the virtual lines. Further, the area setting means 13 sets area identification information for identifying each of the set areas R and stores them in the storage means 20 .

The evaluation value determining means 14 determines an evaluation value for each region R (see FIG. 1). Specifically, the evaluation value determining means 14 determines an evaluation value based on an expected value indicating the possibility that other vehicles and/or people located around the vehicle 2 (see FIG. 1) will be replaced. Specifically, the evaluation value determination means 14 refers to the expected value table stored in the storage means 20 based on the map M (see FIG. 1) acquired by the map information acquisition means 12, and the area setting means 13 An evaluation value is determined for each of the set regions R (see FIG. 1).

FIG. 3 is a diagram illustrating an example of a vehicle expected value table according to the embodiment of the present invention.
The expected value table for vehicles mainly defines the degree of possibility that other vehicles located around the vehicle 2 (see FIG. 1) will be replaced depending on the road condition in the region R. In the example shown in FIG. 3, expected values are associated with the number of lanes and the presence or absence of connections with other roads as road conditions. Note that the example shown in FIG. 3 is an example of an expected value table for a vehicle, and the expected value can define the degree of possibility that other vehicles positioned around the vehicle 2 will be replaced based on arbitrary criteria. can.

Here, the greater the number of lanes, the higher the possibility that other vehicles located around the vehicle 2 (see FIG. 1) will change places. Regarding the presence or absence of connection with other roads, the vehicle 2 is located closer to the vehicle 2 when there is a connection with another road than when the road is a single road and there is no connection with another road. There is a high possibility that other vehicles will be replaced. Moreover, when the connection with another road forms an intersection, the possibility that other vehicles positioned around the vehicle 2 will be replaced is further increased.

FIG. 4 is a diagram for explaining the concept of evaluation value determination by the evaluation value determining means of the vehicle advertising device according to the embodiment of the present invention. A1 to 3, b1 to 3, and c1 to 3 shown in FIG. 4 are area identification information set by the area setting means 13. FIG. Although the area setting means 13 sets area identification information for all areas R, only a1 to 3, b1 to 3 and c1 to 3 used in the following description are shown in FIG. there is

In the example shown in FIG. 4, the area R of the area identification information a1 is an area where a relatively wide road (for example, a two-lane road) extends, and there is no other connecting road.
A region R of the region identification information a2 is a region where a relatively wide road (for example, a two-lane road) and a relatively narrow road (for example, a one-lane road) intersect.
The area R of the area identification information a3 is an area where a relatively narrow road (eg, a 1-lane road) connects to a relatively wide road (eg, a 2-lane road).
The area R of the area identification information b1 is an area where a relatively narrow road (for example, a one-lane road) and other relatively narrow roads are connected at a plurality of points.
The area R of the area identification information b2 is an area where a relatively wide road (for example, a two-lane road) extends, and there is no other connecting road.
The area R of the area identification information b3 is an area where a relatively wide road (for example, a two-lane road) intersects with another relatively wide road.
The area R of the area identification information c1 is an area where a relatively wide road (for example, a two-lane road) extends, and there is no other connecting road.
The area R of the area identification information c2 is an area where a relatively narrow road (eg, a 1-lane road) connects to a relatively wide road (eg, a 2-lane road).
The area R of the area identification information c3 is an area where a relatively narrow road (for example, a one-lane road) is connected to another relatively narrow road.

In the example shown in FIGS. 3 and 4, the evaluation value determining means 14 sets the number of lanes to 2, the connection to other roads to no connection, and the expected value to 3 ( 2+1) to determine the evaluation value.
The evaluation value determining means 14 determines the evaluation value based on the expected value of 5 (2+3) for the area R of the area identification information a2, assuming that the number of lanes is 2 and the presence or absence of connection with another road is an intersection.
The evaluation value determining means 14 determines the evaluation value based on the expected value of 4 (2+2) for the area R of the area identification information a3, assuming that the number of lanes is 2 and that there is connection with another road.
For the area R of the area identification information b1, the evaluation value determination means 14 determines the evaluation value based on the expected value 5 (1+2×2), assuming that the number of lanes is 1 and that there are 2 connections with other roads. to decide.
For the area R of the area identification information b2, the evaluation value determining means 14 determines the evaluation value based on the expected value of 3 (2+1), assuming that the number of lanes is 2 and that there is no connection with other roads.
The evaluation value determination means 14 determines the evaluation value based on the expected value of 5 (2+3) for the area R of the area identification information b3, assuming that the number of lanes is 2 and the presence or absence of connection with another road is an intersection.
For the area R of the area identification information c1, the evaluation value determining means 14 determines the evaluation value based on the expected value of 3 (2+1), assuming that the number of lanes is 2 and that there is no connection with other roads.
The evaluation value determining means 14 determines the evaluation value based on the expected value of 4 (2+2) for the area R of the area identification information c2, assuming that the number of lanes is 2 and that there is connection with another road.
The evaluation value determining means 14 determines the evaluation value based on the expected value 3 (1+2) for the area R of the area identification information c3, assuming that the number of lanes is 1 and the presence or absence of connection with another road is connected.

The storage means 20 also stores an expected value table for people that defines the degree of possibility that people positioned around the vehicle 2 (see FIG. 1) will be replaced. In this expected value table for people, for example, the highest expected value is defined for a position including a place where people are expected to come and go (for example, a train station, a large retail store, etc.), and the farther from this position, the more , is prescribed to lower the expected value.

The storage means 20 also stores a correction value table for correcting expected values. In this correction value table, correction values corresponding to time zones are defined. A value is specified.

For each region R, for example, the evaluation value determination means 14 refers to the correction value table based on the expected value table for vehicles and the expected value table for people, and determines the evaluation value for each time period. decide. For example, for each region R, the evaluation value determining means 14 determines a sum of the expected value determined based on the expected value table for vehicles and the expected value determined based on the expected value table for humans. The total value is multiplied by the correction value for each time period to determine the evaluation value.

Returning to FIG. 2, the positional information acquiring means 15 acquires the positional information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, 1-second intervals, 1-minute intervals, etc.). , and stores the acquired position information in the storage means 20 in association with the manager identification information of the vehicle 2 that transmitted the acquired date and time and the position information.

In addition, the position information acquisition means 15 acquires from the vehicle terminal 50, together with the position information, the guarantee information indicating that the vehicle terminal 50 is close to the advertising means 3 (for example, the distance at which short-range communication is possible). may In this case, the position information acquisition means 15 may acquire only the position information, and may delete the position information if the guarantee information cannot be acquired. Thereby, when the vehicle terminal 50 is moving separately from the advertising means 3 (for example, when the administrator of the vehicle terminal 50 is moving in a vehicle other than the vehicle 2 in which the advertising means 3 is provided) ), it is possible to prevent judging the effectiveness of the vehicle advertisement.

The vehicle state information generation means 16 generates vehicle state information indicating the state of the vehicle in the region R based on the position information acquired by the position information acquisition means 15. The date and time when the information was acquired and the location information are stored in the storage means 20 in association with the manager identification information of the vehicle 2 that transmitted them. Specifically, the vehicle state information generation means 16 determines which of the plurality of areas R (see FIG. 1) set by the area setting means 13 the vehicle 2 is passing through from the position information.

Further, the vehicle state information generating means 16 calculates the estimated moving speed of the vehicle 2 based on the position information continuously acquired at predetermined intervals, and calculates the moving speed stored in the storing means 20 and the moving speed correction value. A moving speed correction value is determined by referring to a moving speed correction value table associated with , and vehicle state information including this moving speed correction value is generated. For example, the vehicle state information generating means 16 may estimate the moving speed of the vehicle 2 passing through a certain area R based on the number of pieces of position information continuously acquired at predetermined intervals in the certain area R. , the moving speed of the vehicle 2 may be estimated from the moving distance of the position information continuously acquired at predetermined intervals. In addition, the vehicle state information may include not only the moving speed correction value but also a correction value that changes the effect of the vehicle advertisement.

For example, the vehicle state information generating means 16 determines a higher moving speed correction value as the number of pieces of position information acquired in a certain region R increases (as the moving speed of the vehicle 2 decreases). In addition, the vehicle state information generating means 16 may determine a moving speed correction value of a higher value as the moving speed calculated in a certain region R becomes slower.

Returning to FIG. 2, the determination means 17 determines the effectiveness of the vehicle advertisement based on the evaluation value determined by the evaluation value determination means 14 and the vehicle status information generated by the vehicle status information generation means 16. FIG. Specifically, the determination means 17 multiplies the evaluation value determined by the evaluation value determination means 14 by the moving speed correction value of the vehicle status information generated by the vehicle status information generation means 16 for a certain region R. , an effect value that relatively indicates the effect of the vehicle advertisement when one passes through a certain area R is calculated, and stored in the storage means 20 in association with the manager identification information of the vehicle 2 that transmitted the position information. In addition, the evaluation value determining means 14 calculates a combined effect value by adding up the effect values for the administrator identification information of a certain vehicle 2 in a preset summation period (for example, one day). , is stored in the storage means 20 .

The additional map information generating means 18 generates additional map information by adding evaluation value information indicating an evaluation value for each area to the map information.
FIG. 5 is a diagram showing an example of a display image based on additional map information generated by the vehicle advertising device according to the embodiment of the present invention.
The additional map information generating means 18 generates an additional map image in which an evaluation value display layer displaying each region R in a display mode corresponding to the evaluation value of each region R is superimposed on the map display layer displaying the map M. Generates additional map information for displaying In the example shown in FIG. 5, the additional map information generating means 18 displays evaluation values such that the greater the evaluation value of each region R, the lower the brightness and transparency of the display mode (in the example shown in FIG. 5, filled) in each region R. generating layers. The display mode according to the magnitude of the evaluation value by the additional map information generating means 18 is not limited to changes in brightness and transparency of the display mode, and may be a color corresponding to the magnitude of the evaluation value. Further, the display form according to the magnitude of the evaluation value by the additional map information generating means 18 is not limited to the form in which each area R is entirely painted out, and may be, for example, a heat map form.

Further, the additional map information generating means 18 may generate additional map information for displaying an additional map image in which a recommended route display layer displaying a route RO passing through a region R with a relatively high evaluation value is superimposed. .

Returning to FIG. 2 , the transmitting means 19 transmits the additional map information generated by the additional map information generating means 18 and the advertisement information set by the advertisement setting means 11 to the vehicle terminal 50 .

(vehicle terminal)
The vehicle terminal 50 is composed of, for example, a smartphone, a tablet, a navigation device, or the like, and moves with the vehicle 2 (see FIG. 1) provided with the advertising means 3. A means 53 and an input/output means 54 are provided.

The advertising means 3 is, for example, attached to the body of the vehicle 2 to display advertising content such as a sticker or paint, or is connected to the vehicle terminal 50 and displays advertising information (digital signage) under the control of the vehicle terminal 50. (electronic signboard, external display, etc.), and audio output means (for example, a speaker, an amplifier, etc.) that is connected to the vehicle terminal 50 and controls the vehicle terminal 50 to output the audio of the advertisement information.

Moreover, the advertising means 3 may be provided with a beacon for transmitting a signal that can be received by the vehicle terminal 50 capable of short-distance communication, and may transmit the signal.

The positional information acquiring means 51 is configured by GPS (Global Positioning Systems) and acquires current positional information at predetermined intervals (for example, 1-second intervals, 1-minute intervals, etc.).

The terminal control means 52 transmits the position information acquired by the position information acquisition means 51 to the vehicle advertising device 1 via the transmission/reception means 53 . Further, when the terminal control means 52 receives the signal transmitted by the advertising means 3, both the position information and the vehicle terminal 50 are within a short distance (for example, a distance at which short-distance communication is possible) from the advertising means 3. Send warranty information indicating that

Further, when the terminal control means 52 receives the additional map information from the vehicle advertising device 1, the terminal control means 52 outputs an additional map image based on the received additional map information (see FIG. 5) to the input/output means 54 configured by, for example, a touch panel. ).

Further, when the terminal control means 52 receives advertisement information from the vehicle advertisement device 1, the terminal control means 52 causes the advertisement means 3 to display an advertisement based on the received advertisement information or to produce a sound.

The functional configuration of the system described above is merely an example, and one functional block (database and functional processing unit) may be divided, or a plurality of functional blocks may be collectively configured as one functional block. Each function processing unit is stored in a storage device (storage unit) such as a ROM (Read Only Memory), a flash memory, an SSD (Solid State Drive), a hard disk, or the like. It is realized by a computer program executed by the CPU by reading out a computer program (for example, basic software or an application that causes the CPU to execute the various processes described above). That is, each functional processing unit reads and writes necessary data such as a table from a database (Data Base) stored in a storage device and a storage area on a memory, hardware (e.g., input/output device, display device, communication device (e.g., WiFi compatible device compliant with IEEE 802.11, 3rd, 4th, and 5th generation mobile communication systems, etc.) It is realized by controlling the wireless device, etc.)). In addition, the database (DB) in the embodiment of the present invention may be a commercial database, but it also means a mere collection of tables and files, and the internal structure of the database itself does not matter.

[Processing flow]
FIG. 6 is a diagram showing a vehicle advertisement processing flow executed by the vehicle advertisement device according to the embodiment of the present invention.

In step S<b>1 , the advertisement setting unit 11 sets a vehicle advertisement, which is an advertisement using the vehicle 2 , to a plurality of vehicles 2 and to the administrator of the vehicle 2 .

In step S2, the map information acquiring means 12 acquires map information indicating a map M (see FIG. 1) of roads traveled by the vehicle 2 for which the vehicle advertisement is set in step S1.

In step S3, the region setting means 13 sets a plurality of regions R (see FIG. 1) on the map M acquired by the map information acquisition means 12 in step S2.

In step S4, the evaluation value determination unit 14 determines the evaluation value of each region R (see FIG. 1) set by the region setting unit 13 in step S3.

In step S5, the positional information acquiring means 15 acquires the positional information of the vehicle terminal 50 (vehicle 2) from the vehicle terminal 50 (vehicle 2) at predetermined intervals (for example, 1-second intervals, 1-minute intervals, etc.). do.

In step S6, the vehicle state information generating means 16 generates vehicle state information indicating the state of the vehicle in the region R based on the position information acquired by the position information acquiring means 15 in step S5.

In step S7, the determination means 17 determines the effect of the vehicle advertisement based on the evaluation value determined by the evaluation value determination means 14 in step S4 and the vehicle status information generated by the vehicle status information generation means 16 in step S6. judge.

According to such a vehicle advertisement device 1, a plurality of areas R are set on the map M, the evaluation value of the area R is determined for each area R, and the evaluation value of the area R and the vehicle in the area R 2, the effectiveness of the vehicle advertisement is determined.
As a result, for example, a higher evaluation value is set for a region R where a higher advertising effect is expected, and based on this evaluation value and the vehicle state information indicating the state of the vehicle 2 in the region R, the vehicle advertisement is displayed. By judging the effect, it can be judged that the effect of the advertisement is high when the vehicle 2 passes through the area R with a higher evaluation value. On the other hand, when the vehicle 2 passes through a region R with a lower evaluation value, it can be determined that the advertising effect is low. Therefore, the effectiveness of the advertisement can be properly determined according to the area through which the vehicle 2 has passed.
Therefore, it is possible to provide a vehicle advertisement device capable of determining the effectiveness of vehicle advertisements, which are advertisements using vehicles.

Further, according to the vehicle advertisement device 1, the possibility that other vehicles close to the vehicle 2 that advertises the vehicle and the person who sees the advertisement will be replaced (the person who sees the vehicle advertisement will be replaced) is calculated based on the expected value. , the evaluation value is determined, so the effectiveness of the advertisement can be determined more appropriately.

Further, according to the vehicle advertising device 1, the additional map information obtained by adding the evaluation value information indicating the evaluation value for each region R to the map information is transmitted to the vehicle 2 or the vehicle terminal 50 of the driver in the vehicle 2. can.
As a result, the driver can drive the vehicle 2 through the area R where the evaluation value of the additional map information is higher, thereby improving the effectiveness of the vehicle advertisement.

Although the present invention has been described using the embodiments, it goes without saying that the technical scope of the present invention is not limited to the scope described in the above embodiments. It is obvious to those skilled in the art that various modifications or improvements can be made to the above embodiments. In addition, it is clear from the description of the scope of the claims that forms with such modifications or improvements can also be included in the technical scope of the present invention. In the above-described embodiment, the present invention is described as a vehicle advertising device as an invention of a product, but in the present invention, the method executed by the vehicle advertising device and the invention of a program that causes the vehicle advertising device to function as various parts are regarded as inventions. can also

1 vehicle advertisement device 2 vehicle 3 advertisement means 11 advertisement setting means 12 map information acquisition means 13 area setting means 14 evaluation value determination means 15 position information acquisition means 16 vehicle state information generation means 17 determination means 18 additional map information generation means 19 transmission means 20 storage means 50 vehicle terminal 51 position information acquisition means 52 terminal control means 53 transmission/reception means 54 input/output means 100 vehicle advertisement system

Claims (5)

A vehicle advertising device that determines the effectiveness of vehicle advertising that is advertising using a vehicle,
map information acquisition means for acquiring map information indicating a map of roads traveled by the vehicle;
an area setting means for setting a plurality of areas on the map;
Evaluation value determination means for determining an evaluation value of the area for each area;
a positional information acquiring means for acquiring positional information of the vehicle from the vehicle at predetermined intervals;
vehicle state information generating means for generating vehicle state information indicating the state of the vehicle in the area based on the position information;
and determination means for determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information. 2. The vehicle advertisement apparatus according to claim 1, wherein said evaluation value determination means determines said evaluation value based on an expected value indicating the possibility that other vehicles and/or people located around said vehicle will be replaced. . additional map information generating means for generating additional map information in which evaluation value information indicating the evaluation value for each area is added to the map information;
3. The vehicle advertising device according to claim 1, further comprising transmitting means for transmitting said additional map information to said vehicle or to a terminal of a driver in said vehicle. A method executed by a vehicle advertising device for determining the effectiveness of a vehicle advertisement that is an advertisement using a vehicle,
obtaining map information indicating a map of roads traveled by the vehicle;
setting a plurality of regions on the map;
a step of determining an evaluation value of the region for each of the regions;
a step of acquiring location information of the vehicle from the vehicle at predetermined intervals;
generating vehicle state information indicating the state of the vehicle in the area based on the position information;
and determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information. A vehicle advertisement device that determines the effectiveness of vehicle advertisements that are advertisements using vehicles,
map information acquisition means for acquiring map information indicating a map of roads traveled by the vehicle;
area setting means for setting a plurality of areas on the map;
evaluation value determination means for determining the evaluation value of the region for each region;
Positional information acquiring means for acquiring positional information of the vehicle from the vehicle at predetermined intervals;
vehicle state information generating means for generating vehicle state information indicating the state of the vehicle in the area based on the position information;
determination means for determining effectiveness of the vehicle advertisement based on the evaluation value and the vehicle state information;
A computer program that acts as a

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