JP2022120756A - Information processor, program, and information processing method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor, a program, and an information processing method that are capable of grasping an operation method for having an effect on sales of a store.

SOLUTION: In an information processor, a controller comprises: a reception unit 331 for receiving, from a store terminal, store information including operation information containing text or images indicating operation conditions of a store and sales information of the store that is related to sales for each section, for each product category, and for each kind of products, for each constant time and for each constant period (for each time, for each day, week, month); a specification unit 334 for specifying text or images having effects on the sales of the store on the basis of the operation information and the sales information; and a generation unit 335 for generating visual information (such as POP advertisements) containing the specified text or images.

SELECTED DRAWING: Figure 3

COPYRIGHT: (C)2022,JPO&INPIT

Description

The present invention relates to an information processing device, a program, and an information processing method.

In a retail store such as a supermarket, it is common for store management to be performed while the store manager and the salesclerk of each store communicate with each other based on instructions from the head office. Patent Literature 1 discloses a system for supporting store operations.

Japanese Patent Application Laid-Open No. 2020-204990

However, management methods are often based on empirical rules and intuition. There was a problem that the method was difficult to share with other stores as know-how of each store.

In view of the above circumstances, the present invention provides a technique that enables understanding of a management method that affects sales of a store.

According to one aspect of the present invention, an information processing device is provided. The information processing device is configured to execute a receiving step, a specifying step, and a generating step. In the receiving step, store information is received from the store terminal. The store information includes store management information and store sales information. The operational information includes text or images indicating the operational status of the store. In the identification step, text or images that affect sales of the store are identified based on the operational information and the sales information. The generating step generates visual information including the identified text or image.

This makes it possible to grasp the management method that affects the sales of the store.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows the structural outline of the system 1 which concerns on this embodiment. 3 is a block diagram showing the hardware configuration of the information processing device 3; FIG. 3 is a functional block diagram showing functions of the information processing device 3; FIG. 7 is a diagram showing an example of work instruction information 711. FIG. 7 is a diagram showing an example of business report information 712. FIG. 7 is a diagram showing an example of work instruction information 711. FIG. 7 is a diagram showing an example of an image 72; FIG. 7 is a diagram showing an example of an image 72 captured by the imaging device 5; FIG. 7 is a diagram showing an example of an image 72 captured by the imaging device 5; FIG. 4 is an activity diagram showing an example of information processing by the information processing device 3; FIG.

Embodiments of the present invention will be described below with reference to the drawings. Various features shown in the embodiments shown below can be combined with each other.

By the way, the program for realizing the software appearing in this embodiment may be provided as a non-transitory computer-readable medium (Non-Transitory Computer-Readable Medium), or downloaded from an external server. It may be provided as possible, or may be provided so that the program is activated on an external computer and the function is realized on the client terminal (so-called cloud computing).

Further, in the present embodiment, the term "unit" may include, for example, a combination of hardware resources implemented by circuits in a broad sense and software information processing that can be specifically realized by these hardware resources. . In addition, various information is handled in the present embodiment, and these information are, for example, physical values of signal values representing voltage and current, and signal values as binary bit aggregates composed of 0 or 1. It is represented by high and low, or quantum superposition (so-called quantum bit), and communication and operation can be performed on a circuit in a broad sense.

A circuit in a broad sense is a circuit implemented by appropriately combining at least circuits, circuits, processors, memories, and the like. Application Specific Integrated Circuits (ASICs), programmable logic devices (e.g., Simple Programmable Logic Devices (SPLDs), Complex Programmable Logic Devices (CPLDs), and field It includes a programmable gate array (Field Programmable Gate Array: FPGA).

1. Hardware Configuration This section describes the hardware configuration of this embodiment. FIG. 1 is a diagram showing an overview of the configuration of a system 1 according to this embodiment.

1.1 System 1
The system 1 includes a headquarters terminal 2, an information processing device 3, a store terminal 4, and a store clerk terminal 6, which are configured to be able to communicate with each other through an electric communication line. The store terminal 4 can communicate with each of the plurality of imaging devices 5 (imaging device 5-1 to imaging device 5-N) via a network such as the Internet. These components are further described.

1.2 Headquarters terminal 2
The head office terminal 2 is operated by a head office manager or the like who supervises a plurality of stores. , can be of any form.

The headquarters terminal 2 has a display unit, an input unit, a communication unit, a storage unit, and a control unit, and these components are electrically connected inside the headquarters terminal 2 via a communication bus. there is

The display unit and the input unit may be included in the housing of the headquarters terminal 2, for example, or may be externally attached. The display unit displays a screen of a graphical user interface (GUI) that can be operated by the user. The input unit may be implemented as a touch panel integrated with the display unit. With a touch panel, the user can input a tap operation, a swipe operation, or the like. Of course, a switch button, a mouse, a QWERTY keyboard, or the like may be employed instead of the touch panel.

For specific descriptions of the communication unit, the storage unit, and the control unit, refer to the description of the communication unit 31, the storage unit 32, and the control unit 33 in the information processing device 3 described below.

1.3 Information processing device 3
FIG. 2 is a block diagram showing the hardware configuration of the information processing device 3. As shown in FIG. The information processing device 3 has a communication section 31 , a storage section 32 and a control section 33 , and these components are electrically connected via a communication bus 30 inside the information processing device 3 . Each component will be further described.

(Communication unit 31)
The communication unit 31 preferably uses wired communication means such as USB, IEEE1394, Thunderbolt, wired LAN network communication, etc., but wireless LAN network communication, mobile communication such as LTE/3G, Bluetooth (registered trademark) communication, etc., can be used as necessary. may be included. That is, it is more preferable to implement as a set of these communication means.

(storage unit 32)
The storage unit 32 stores various information defined by the above description. For example, it can be used as a storage device such as a solid state drive (SSD) for storing various programs related to the information processing device 3 executed by the control unit 33, or as a temporary storage device related to program calculation. It can be implemented as a memory such as a Random Access Memory (RAM) that stores information (arguments, arrays, etc.) required for the . A combination of these may also be used.

In particular, the storage unit 32 stores store information 7, management information 70, text 71, images 72, moving images 73, visual information 8, store sales information, and the like.

(control unit 33)
The control unit 33 processes and controls overall operations related to the information processing device 3 . The control unit 33 is, for example, a central processing unit (CPU) (not shown). The control unit 33 implements various functions related to the information processing device 3 by reading a predetermined program stored in the storage unit 32 . That is, information processing by software (stored in the storage unit 32) is specifically realized by hardware (control unit 33), and each function unit (see FIG. 3) included in the control unit 33 executes can be These are further detailed in the next section. Note that the control unit 33 is not limited to a single unit, and may be implemented to have a plurality of control units 33 for each function. A combination thereof may also be used.

1.4 Store terminal 4
The store terminal 4 is operated by an administrator (for example, store manager) of each store, and is preferably provided in each store. The store terminal 4 may take any form as long as it can access the information processing device 3 via a smart phone, tablet terminal, computer, or other electrical communication line.

The store terminal 4 has a display unit, an input unit, a communication unit, a storage unit, and a control unit, and these components are electrically connected inside the external store terminal 4 via a communication bus. It is Please refer to the description of the headquarters terminal 2 and the information processing device 3 for the description of each component.

1.5 Imaging device 5
The imaging device 5 is installed in a store, and is an optical device for capturing an image. The imaging device 5 includes, for example, a CCD (Charge Couple Devices) image sensor or a CMOS (Completely Metal Oxide Semiconductor) image sensor, which is an imaging element. The imaging device is an electronic component that converts light coming from the lens of the imaging device 5 into an electrical signal. Technical specifications such as the number and size of imaging elements of the imaging device 5 are not limited.

In particular, it is preferable that a plurality of imaging devices 5 be installed in each store, and it is more preferable that they be installed in each department (corner). For example, it is more preferable that each of the fruit and vegetable corner, the meat corner, the grocery corner, the side dish corner, the sweets corner, and the liquor corner is installed in such a manner that all the products 720 displayed on the display shelves can be imaged.

1.6 Clerk terminal 6
The store clerk terminal 6 is operated by a store clerk, and may take any form as long as it can access the information processing device 3 via a smartphone, tablet terminal, computer, or other electrical communication line.

The store clerk terminal 6 has a display unit, an input unit, a communication unit, a storage unit, and a control unit. It is Please refer to the description of the headquarters terminal 2 and the information processing device 3 for the description of each component.

2. Functional Configuration This section describes the functional configuration of this embodiment. FIG. 3 is a functional block diagram showing functions of the information processing device 3. As shown in FIG. As described above, information processing by software (stored in the storage unit 32 ) is specifically realized by hardware (control unit 33 ), and can be executed as each functional unit included in the control unit 33 .

Specifically, the information processing device 3 (control unit 33) includes a reception unit 331, a classification unit 332, an image processing unit 333, a specification unit 334, and a generation unit 335 as functional units.

(Reception unit 331)
The reception unit 331 is configured to receive information via the communication unit 31 or the storage unit 32 and read it into the working memory. In particular, the reception unit 331 is configured to receive various information from the store terminal 4 and the store clerk terminal 6 via the network and the communication unit 31 . In this embodiment, various information received by the receiving unit 331 is described as being stored in the storage unit 32 .

In particular, the reception unit 331 executes a reception step. Specifically, the reception unit 331 receives the store information 7 from the store terminal 4 . Here, the store information 7 includes store management information 70 and store sales information. The store information 7 is preferably related to a plurality of stores, and the store sales information is divided into departments of stores, products, and so on for each fixed time period and for each fixed period (hourly, daily, weekly, monthly). It is preferable that the store information 7 includes the weather at the location of each store, and the weather and the sales information are related. It is preferably stored in the storage unit 32 . Furthermore, the store information 7 may include the number of credit card memberships and customer information.

The management information 70 preferably includes a text 71 or an image 72 indicating the operational status of the store, and preferably includes a plurality of images 72 continuously captured at a predetermined position. The text 71 preferably relates to at least one of the business instruction information 711 and the business report information 712 related to store management.

FIG. 4 is a diagram showing an example of the work instruction information 711. As shown in FIG. The business instruction shown in FIG. 4 is transmitted from the headquarters terminal 2 to the store terminal 4 . In other words, the text 71 is shown when the head office manager gives instructions regarding store management to each store.

FIG. 5 is a diagram showing an example of the business report information 712. As shown in FIG. The business report shown in FIG. 5 is transmitted from the store terminal 4 to the head office terminal 2 . In other words, the text 71 is shown when the operator of each store makes a business report to the manager of the head office.

FIG. 6 is a diagram showing an example of the work instruction information 711. As shown in FIG. The business instruction shown in FIG. 6 is transmitted from the store terminal 4 to the store clerk terminal 6 . In other words, the text 71 is shown when the manager of each store gives an instruction regarding store management to the store clerk. Note that the business report information 712 transmitted from the store clerk terminal 6 to the store terminal 4 may be included in the management information 70 .

FIG. 7 is a diagram showing an example of the image 72. As shown in FIG. As shown in FIG. 7, image 72 includes a plurality of items 720 displayed on store shelves. Also, the image 72 preferably includes a POP advertisement 721 .

(Classification unit 332)
Classification unit 332 performs a classification step. The classification unit 332 classifies various information based on preset conditions or machine learning models. In particular, the classification unit 332 classifies the images 72 by category based on the products 720 included in the images 72 . The images 72 classified by the classification section 332 are stored in the storage section 32 in association with the classified section.

(Image processing unit 333)
The image processing unit 333 executes image processing steps. The image processing section 333 can perform image processing on the image 72 stored in the storage section 32 . Specifically, the image processing unit 333 detects the first area 731 from the image area of the image 72 . Further, when the image processing unit 333 detects replenishment of the product 720 in the first area 731, the image processing unit 333 acquires it as product replenishment information. A first area 731 indicates where the item 720 needs to be replenished. A second area 732 indicates where the item was replenished. In other words, when the first area 731 changes to the second area 732, the image processing unit 333 acquires such a change as product replenishment information. Further, it is preferable that the image processing unit 333 can identify the product 720 included in the image 72 by collating it with the product data of each store stored in the storage unit 32 to recognize the imaged product 720 . Note that the image processing unit 333 may perform image processing on the image 72 based on machine learning.

An example of a plurality of images 72 taken continuously of a given location is shown in FIGS. 8 and 9. FIG. FIG. 8 is a diagram showing an example of an image 72 captured by the imaging device 5. As shown in FIG. The image 72 shown in FIG. 8 depicts the shelf at 8:02 am on November 11, 2020. As shown in FIG. 8, the image processing unit 333 detects an area where the product 720 needs to be replenished as a first area 731 from the image area of the image 72 . Also, the image processing unit 333 recognizes the POP advertisement 721 displayed on the display shelf.

FIG. 9 is a diagram showing an example of an image 72 captured by the imaging device 5. As shown in FIG. The image 72 shown in FIG. 9 shows the shelf at 9:02 am on November 11, 2020, and is the image 72 one hour after the image 72 in FIG. As shown in FIG. 9, the image processing unit 333 determines that when the product 720 is replenished in the first region 731 where the product 720 was not replenished one hour ago, the first region is replenished. The area 731 is changed to the second area 732 to be recognized, and this is acquired as product replenishment information. At this time, the image processing unit 333 recognizes the time required for the change from the first area 731 to the second area 732, that is, the time required for the product 720 to be replenished as product replenishment information. . At this time, if the product 720 is purchased by the customer and there is a location where the product 720 needs to be replenished, it is preferable to newly detect the location as the first area 731 .

(Specifying unit 334)
The identifying unit 334 executes the identifying step. Specifically, the identification unit 334 identifies the text 71 or the image 72 that affects the sales of the store based on the management information 70 and the sales information. More specifically, the identification unit 334 identifies the text 71 or the image 72 that influences the sales increase and sales decrease of the store based on the management information 70 and the sales information. Also, when the images 72 are classified in the classification step, the identifying unit 334 identifies the images 72 that affect the sales of the store based on the classified images 72 and the sales information.

(Generating unit 335)
The generation unit 335 generates a screen, an image 72 , an icon, a message, etc., and causes the display units of the headquarters terminal 2 and the store terminal 4 to display the visual information 8 . Alternatively, the generation unit 335 may generate only rendering information for displaying screens, images 72, icons, messages, and the like on the headquarters terminal 2 and the store terminal 4. FIG. For example, the generation unit 335 displays various information stored in the storage unit 32 or a screen including the information in a form that can be visually recognized by the headquarters terminal 2 and the store terminal 4 . The generation unit 335 can display the text 71, the image 72, and the like.

In particular, the generation unit 335 performs a generation step. The generator 335 generates visual information 8 including the text 71 or image 72 specified in the specifying step. The generation unit 335 may generate the visual information 8 including the POP advertisement 721 identified in the identification step or the display method of the POP advertisement 721 . Further, the generator 335 may generate visual information 8 including the image area identified in the identification step. The generated visual information 8 is stored in the storage unit 32 .

3. Details of Information Processing In Section 3, the information processing of the information processing device 3 described above will be described with reference to activity diagrams. FIG. 10 is an activity diagram showing an example of information processing by the information processing device 3. As shown in FIG.

First, the reception unit 331 receives the store information 7 transmitted from the store terminal 4 (A101). The accepted store information 7 is stored in the storage unit 32 . The reception unit 331 preferably receives store information 7 related to a plurality of stores, and the reception unit 331 may receive store information 7 transmitted from the headquarters terminal 2 . Moreover, it is preferable that the reception unit 331 receives the shop information 7 transmitted from the plurality of shop terminals 4 .

Next, the classification unit 332 preferably classifies the images 72 by category based on the products 720 included in the images 72 . Specifically, the classification unit 332 estimates an appropriate department from the name and shape of the product 720 included in the image 72 and classifies the image 72 . Specifically, the departments are, for example, a fruit and vegetable section, a meat section, a grocery section, a side dish section, a confectionery section, and a liquor section.

Note that the image 72 may be classified as belonging to a plurality of departments, and when the installation location of the imaging device 5 is stored in the storage unit 32 in association with the department of each store, the imaging device 5 that captured the image 72 The images 72 may be sorted based on the department to which they belong. If the image 72 is not to be classified, skip A102 and proceed to A103.

Next, the image processing section 333 detects a first area 731 indicating a place where the product 720 needs to be replenished from the image area of the image 72 . Further, when the image processing unit 333 detects replenishment of the product 720 in the first area 731, the image processing unit 333 acquires it as product replenishment information (A103). The product replenishment information preferably includes the type of product 720 corresponding to the first area 731, the time until replenishment is performed, and the number of times the first area 731 is detected. The acquired product replenishment information is stored in the storage unit 32 .

Here, the image processing unit 333 is preferably capable of identifying the first region 731 for each type of product 720, estimates the number of products 720 in each region, and identifies the number of products 720 displayed for each type of product 720. More preferably, the total number of items 720 present is stored in a referable manner. Further, the image processing unit 333 may perform processing for recognizing the POP advertisement 721 included in the image 72 and associating the POP advertisement 721 with the target product of the POP advertisement 721 .

Note that the image processing unit 333 preferably does not recognize areas other than the display shelf as the first area 731 . This makes it possible to distinguish between a place where the product 720 is not displayed at the time the image is taken but where the product 720 is scheduled to be replenished by the store clerk and an area where the product 720 is not originally scheduled to be displayed. .

If the store information 7 does not include the image 72 and the moving image 73, skip A102 and A103 and proceed to A104.

Subsequently, the specifying unit 334 specifies the text 71 or the image 72 that affects the sales of the store based on the management information 70 and the sales information (A104). When specifying based on the text 71 included in the store information 7, the specifying unit 334 specifies the text 71 that affects the sales of the store based on the text 71 and the sales information. For example, the business instruction information 711 and the business report information 712 of a certain store include many specific credit card names "A", and the purchase amount of the credit card payment user using "A" is If so, identify "A" as text 71 that affects sales. Also, for example, a text 71 frequently used in a certain store in a month with high sales is specified as the text 71 that affects the sales improvement of the store. In addition, the identification unit 334 refers to the weather information in the location of each store, the work instruction information 711, and the like, and identifies words that are often used on days with high sales on rainy days. 71.

In addition, when the store information 7 includes a plurality of images 72 in which a predetermined position is continuously captured, the specifying unit 334 determines the image area that affects the sales of the store based on the product replenishment information and the sales information. identify. Specifically, for example, on a day when sales at the butcher shop are high, if there are common elements in the number of detections, area, detection duration, etc. of the first region 731, such image regions are used to influence store sales. specified as the area of the image that

If the image 72 includes the POP advertisement 721, the identifying unit 334 may identify the POP advertisement 721 that affects the sales of the store or the display method of the POP advertisement 721 based on the image 72 and the sales information. Here, the display method of the POP advertisement 721 includes at least one of the display position of the POP advertisement 721 on the display shelf of the product 720, the number of display, and the content of the advertisement. For example, the identification unit 334 identifies the display position that affects sales improvement based on the sales data and the display position of the POP advertisement 721 recognized by the image processing unit 333 . In addition, if the sales of not only the product 720 targeted by the POP advertisement 721 but also the surrounding products 720 on which the POP advertisement 721 is displayed are increasing, the identifying unit 334 may identify the type of the product 720. good. As a result, it is possible to grasp what kind of product 720 should be placed near the product 720 on which the POP advertisement 721 is displayed to increase sales. Note that the specified text 71 , image 72 , POP advertisement 721 , etc. are stored in the storage unit 32 .

After that, the generation unit 335 generates visual information 8 including the text 71 or image 72 specified in the specifying step (A105). In this way, when store sales fluctuate, the characteristics that are thought to have affected sales are specified, and an appropriate store management method is presented in a manner that can be grasped by those involved in each store.

4. Others Regarding the system 1 according to the present embodiment, the following aspects may be adopted.

(1) The identifying unit 334 identifies the positional relationship of the products 720 that affect store sales based on the relative positional relationships of the multiple types of products 720 included in the image 72 and the sales information. good. For example, when there is a tendency that sales of a plurality of specific types of products 720 displayed in close proximity to each other tend to be high, the display positions of such products 720 (for example, displayed next to each other) and the type of the corresponding product 720 may be specified.
(2) The generation unit 335 may generate the visual information 8 including product replenishment information. As a result, the store clerk who replenishes the product 720 can grasp the name of the product that needs to be replenished, the out-of-stock time, etc., and can replenish the product 720 more efficiently.
(3) The information processing device 3 may provide various functions to the headquarters terminal 2 and the store terminal 4 in a SaaS (Software as a Service) form.
(4) The aspect of this embodiment may be a program. The program causes the computer to execute each step of the information processing device 3 .
(5) An aspect of the present embodiment may be an information processing method. The information processing method includes a receiving step, a specifying step, and a generating step. In the receiving step, store information 7 is received from the store terminal 4 .
The store information 7 includes store management information 70 and store sales information. The operational information 70 includes text 71 or images 72 indicating the operational status of the store. In the identification step, text 71 or image 72 that influences store sales is identified based on management information 70 and sales information. The generating step generates visual information 8 including the specified text 71 or image 72 .

Furthermore, it may be provided in each aspect described below.
In the information processing device, the identification step identifies the text or the image that affects sales improvement of the store based on the management information and the sales information.
The information processing device is configured to further execute a classification step, wherein the classification step classifies the image into departments based on products included in the image, and the identification step classifies the classified image and and, based on the sales information, identifying the images that affect the sales of the store.
In the information processing device, the image includes a POP advertisement, and in the identifying step, the POP advertisement that affects sales of the store is identified based on the image and the sales information, and the generating step , generating visual information containing said identified POP advertisement.
In the information processing device, the identifying step identifies a display method of the POP advertisement that affects sales of the store based on the image and the sales information, and the display method is a product display shelf. including at least one of display position, display number, and advertisement content of said POP advertisement in said generating step, generating visual information including said specified display method.
In the information processing device, the operational information includes the text indicating the operational status of the store, the text relates to at least one of business instruction information and business report information related to the operation of the store, In the identifying step, the text that affects sales of the store is identified based on the text and the sales information, and in the generating step, visual information including the identified text is generated.
The information processing apparatus is configured to further execute an image processing step, wherein the operational information includes a plurality of the images obtained by continuously capturing a predetermined position, and the image processing step includes an image of the image A first area is detected from the areas, the first area indicates a place where the product needs to be replenished, and when the replenishment of the product is detected in the first area, it is acquired as product replenishment information, The identifying step identifies the image area that affects sales of the store based on the product replenishment information and the sales information, and the generating step generates visual information including the identified image area. do things
In the information processing device, the generating step generates visual information including the product replenishment information.
A program that causes a computer to execute each step of the information processing device.
An information processing method comprising a receiving step, a specifying step, and a generating step, wherein store information is received from a store terminal in the receiving step, and the store information includes store operation information and store sales information. and wherein the operational information includes text or an image indicating the operational status of the store, and in the identifying step, the text or image that affects the sales of the store based on the operational information and the sales information The method of claim 1, wherein the image is identified, and the generating step generates visual information including the identified text or image.
Of course, this is not the only case.

Finally, while various embodiments of the invention have been described, these have been presented by way of example and are not intended to limit the scope of the invention. The novel embodiment can be embodied in various other forms, and various omissions, replacements, and modifications can be made without departing from the scope of the invention. The embodiment and its modifications are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and equivalents thereof.

1 : System 2 : Headquarters terminal 3 : Information processing device 4 : Store terminal 5 : Imaging device 5-1 : Imaging device 5-N : Imaging device 6 : Clerk terminal 7 : Store information 8 : Visual information 30 : Communication bus 31 : Communication unit 32 : Storage unit 33 : Control unit 70 : Management information 71 : Text 72 : Image 73 : Video 331 : Reception unit 332 : Classification unit 333 : Image processing unit 334 : Identification unit 335 : Generation unit 711 : Work instruction information 712 : Business report information 720 : Product 721 : POP advertisement 731 : First area 732 : Second area

Claims (10)

An information processing device,
configured to perform a receiving step, a identifying step, and a generating step;
In the receiving step, store information is received from a store terminal,
The store information includes store management information and sales information of the store,
The operational information includes text or images indicating the operational status of the store,
In the specifying step, the text or the image that affects the sales of the store is specified based on the operational information and the sales information;
the generating step generates visual information including the identified text or image;
thing. In the information processing device according to claim 1,
In the identification step, the text or the image that influences sales improvement of the store is identified based on the management information and the sales information.
thing. In the information processing apparatus according to claim 1 or claim 2,
configured to further perform a classification step,
In the classification step, the image is classified into departments based on the products included in the image;
In the specifying step, based on the classified images and the sales information, the images that affect the sales of the store are specified.
thing. In the information processing apparatus according to any one of claims 1 to 3,
The image includes a POP advertisement,
In the specifying step, based on the image and the sales information, the POP advertisement that affects the sales of the store is specified;
The generating step generates visual information containing the identified POP advertisement;
thing. In the information processing device according to claim 4,
In the specifying step, based on the image and the sales information, a method of displaying the POP advertisement that affects the sales of the store is specified;
The display method includes at least one of the display position of the POP advertisement on the product display shelf, the number of displays, and the content of the advertisement,
In the generating step, visual information including the identified display method is generated.
thing. In the information processing apparatus according to any one of claims 1 to 5,
The operation information includes the text indicating the operation status of the store,
the text relates to at least one of business instruction information and business report information relating to the operation of the store;
In the specifying step, based on the text and the sales information, the text that affects the sales of the store is specified;
The generating step generates visual information including the identified text. In the information processing device according to any one of claims 1 to 6,
configured to further perform an image processing step;
The management information includes a plurality of images continuously captured at a predetermined position,
In the image processing step, a first area is detected from the image area of the image;
The first area indicates a place where the product needs to be replenished,
when detecting replenishment of the product in the first area, acquiring as product replenishment information;
In the specifying step, based on the product replenishment information and the sales information, the image area that affects the sales of the store is specified;
the generating step generates visual information that includes the identified image region;
thing. In the information processing device according to claim 7,
In the generating step, visual information including the product replenishment information is generated.
thing. a program,
causing a computer to execute each step of the information processing apparatus according to any one of claims 1 to 8,
thing. An information processing method,
comprising a receiving step, a specifying step, and a generating step,
In the receiving step, store information is received from a store terminal,
The store information includes store management information and sales information of the store,
The operational information includes text or images indicating the operational status of the store,
In the specifying step, the text or the image that affects the sales of the store is specified based on the operational information and the sales information;
the generating step generates visual information including the identified text or image;
Method.

Images