JP2022109300A - Server device, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To grasp a situation of a visitor to a website in real time.

SOLUTION: A situation of a visitor to a website can be grasped in real time by a server device provided with a user information storage unit in which two or more pieces of user information that are information on the user, having one or more attribute values are stored, an operation information receiving unit for receiving operation information on an operation to the user's website, from a user terminal of the user who is a visitor to the website, an attribute value acquisition unit that acquires one or more attribute values of the user who is visiting the website using the operation information, and an attribute value output unit for outputting one or more attribute values acquired by the attribute value acquisition unit.

SELECTED DRAWING: Figure 3

COPYRIGHT: (C)2022,JPO&INPIT

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a server device or the like that detects and outputs attribute values of website visitors in real time.

2. Description of the Related Art Conventionally, there has been a merchandise sales system that enables businesses to carry out effective sales promotion activities and allows users to purchase merchandise at low prices (see Patent Literature 1).

This merchandise sales system transmits a merchandise information screen displaying purchasable merchandise to a user terminal, generates a total amount confirmation screen displaying the total amount of merchandise stored in a storage area of a virtual shopping cart, and generates a total amount confirmation screen displaying the total amount of merchandise. and a user information storage unit for storing user characteristic information, and a content storage unit for storing affiliate content in which the discount amount and details necessary for receiving the discount are displayed, and a false information determination unit It is determined whether the information entered in the affiliate content is false information, and if it is determined that false information has been entered, the information entered in the affiliate content is updated with the orderer information and delivery address information of the purchased product. and an information correction processing unit that performs a product sales server.

JP 2013-88835 A

However, in the conventional system, it was not possible to grasp the situation of visitors to websites such as product sales sites in real time, and therefore it was not possible to take appropriate actions for users. In other words, for example, on an EC site or the like, virtual and appropriate customer service was not possible.

The server device of the first invention includes a user information storage unit that stores two or more pieces of user information, which is information about users and has one or more attribute values, and a user who is a visitor to a website. and an attribute value acquisition unit that acquires one or more attribute values of the user visiting the website using the operation information from the user terminal. and an attribute value output unit for outputting one or more attribute values acquired by the attribute value acquisition unit.

With this configuration, the status of visitors to the website can be grasped in real time.

In addition, in the server device of the second invention, in contrast to the first invention, there is provided a response unit that performs processing according to operation information, and a processing result transmission that transmits the processing result related to the processing result of the response unit to the user terminal. and a server device.

With this configuration, the status of visitors to the website can be grasped in real time. As a result, for example, on an EC site or the like, virtual appropriate customer service can be provided.

In addition, in the server device of the third invention, in contrast to the first or second invention, the attribute value acquisition unit dynamically changes using one or more pieces of operation information received by the operation information reception unit. The attribute value output unit is a server device that acquires one or more dynamic attribute values, which are attribute values, and outputs the one or more dynamic attribute values by the attribute value acquisition unit.

With such a configuration, the dynamic status of visitors to the website can be grasped in real time.

Further, in the server device of the fourth invention, in any one of the first to third inventions, the attribute value acquisition unit is one or more attribute values of the user visiting the website, is a server device that acquires one or more attribute values that are characteristic enough to satisfy a predetermined condition by comparing with one or more attribute values of another user who is a user of.

With such a configuration, characteristic attribute values of visitors to the website can be grasped in real time.

In addition, the server device of the fifth aspect of the present invention provides a processing identifier for identifying one or more attribute value-related conditions and processing to be executed when the conditions are satisfied for any one of the first to fourth aspects of the invention. and the one or more attribute values acquired by the attribute value acquisition unit satisfy the conditions of the dynamic processing information. and a condition processing execution unit that executes a process identified by a process identifier paired with the condition when the determination result of the determination unit indicates that the condition is satisfied. .

With such a configuration, a specific action can be taken when a visitor's attribute value to the website satisfies a specific condition.

Further, in the server device of the sixth invention, in contrast to the fifth invention, any condition included in the one or more pieces of dynamic processing information is one or more attribute values, one or more pieces of operation information, and one or more The server device is a condition using two or more types of information among the scores calculated using two or more information among the above attribute values and one or more pieces of operation information.

With such a configuration, specific actions can be taken when one or more attribute values of a visitor to the website meet specific conditions.

In addition, the server device of the seventh invention receives one or more attribute values output by the attribute value output unit for each of two or more users for any one of the first to sixth inventions. a server apparatus further comprising: a selection instruction receiving unit for receiving a user's selection instruction from an output administrator terminal; and an instruction user processing unit for performing one process for the user's user terminal corresponding to the selection instruction. is.

With such a configuration, a specific action can be taken when a visitor's attribute value to the website satisfies a specific condition.

Further, in the server device of the eighth invention, in any one of the first to seventh inventions, a user identifier for identifying a user and an operation in which one or more pieces of operation information are stored in association with the user identifier an information storage unit; a login instruction receiving unit that receives a login instruction from a user terminal; a login processing unit that executes login processing for a user of the user terminal in response to the login instruction; a user terminal transmitting unit that transmits a user terminal identifier, which is an identifier corresponding to the user terminal, to the user terminal when the operation information receiving unit receives the operation information; an operation information storage unit for storing the received operation information in the operation information storage unit, the operation information storage unit stores the user information received in combination with the login instruction or the operation information after the login processing is executed by the login processing unit; The operation information received by the operation information receiving unit is stored in the operation information storage unit in association with the terminal identifier. and acquires one or more pieces of operation information accumulated after login from an operation information storage unit, and acquires one or more attribute values using the acquired two or more pieces of operation information.

With such a configuration, it is possible to appropriately acquire a user's attribute value using both pre-login operation information and post-login operation information.

Further, in the server device of the ninth invention, in any one of the first to eighth inventions, the attribute value acquisition unit obtains, for one user, one or more attribute values of the user, the user of the user score calculation means for calculating a score of one user using two or more of the one or more pieces of operation information received by the operation information receiving unit from the terminal; It is a server device that outputs the above attribute values.

With such a configuration, a user's score can be output.

Further, in the server device of the tenth invention, in the server device of any one of the first to ninth inventions, the attribute value acquiring unit uses one or more attribute values to acquire a thumbnail image for each user. The server device further includes an acquisition unit and a thumbnail image output unit for outputting thumbnail images.

With such a configuration, it is possible to output a thumbnail image acquired using a user's attribute value.

Further, in the server device of the eleventh invention, in contrast to the tenth invention, the attribute value acquisition unit uses one or more pieces of operation information received by the operation information reception unit to dynamically change the attribute value and the thumbnail image acquisition unit is a server device that acquires a thumbnail image for each user using the one or more dynamic attribute values.

With such a configuration, it is possible to output a thumbnail image acquired using the user's dynamic attribute value.

According to the server device of the present invention, the status of visitors to the website can be grasped in real time.

Conceptual diagram of information system A in Embodiment 1 Block diagram of the same information system A Block diagram of the same server device 2 Flowchart explaining the operation of the same user terminal 1 Flowchart explaining the operation of the server device 2 Flowchart explaining a specific example of the administrator notification process Flowchart explaining a specific example of the same automatic processing Flowchart explaining the operation of the management terminal 3 Diagram showing the same user information management table Diagram showing Synchronous Processing Information Management Table Diagram showing same operation information management table Diagram showing the same output example A diagram showing an example of the same operation information presentation screen Conceptual diagram of the same information system B Block diagram of the same information system B Overview of the computer system Block diagram of the same computer system

Embodiments of a server device and the like will be described below with reference to the drawings. It should be noted that, since components denoted by the same reference numerals in the embodiments perform the same operations, repetitive description may be omitted.

(Embodiment 1)
In the present embodiment, an information system equipped with a server apparatus that detects and outputs attribute values of visitors to a website (hereinafter referred to as "users") in real time will be described.

Further, in this embodiment, an information system including a server device that automatically performs an action for a user whose attribute value satisfies the conditions will be described.

Further, in this embodiment, an information system including a server device that performs an action for a specific user selected by an administrator will be described.

In addition, in the present embodiment, a server device is provided that associates with a logged-in user using the cookie ID of a non-logged-in user, and obtains a user's attribute value using both pre-login operation information and post-login operation information. The information system that

FIG. 1 is a conceptual diagram of an information system A according to this embodiment. The information system A includes one or more user terminals 1 , server devices 2 , and management terminals 3 . The user terminal 1 and the management terminal 3 are, for example, a so-called personal computer, a tablet terminal, a smart phone, etc., and the type thereof does not matter. The server device 2 is, for example, an ASP server, a cloud server, or the like. However, the type of server device 2 is not limited. The user terminal 1 and the server device 2 can communicate with each other via a network such as the Internet. Also, the server device 2 and the management terminal 3 can communicate with each other via a network such as the Internet or a LAN.

FIG. 2 is a block diagram of the information system A according to this embodiment. FIG. 3 is a block diagram of the server device 2. As shown in FIG.

The user terminal 1 includes a user storage section 11 , a user reception section 12 , a user processing section 13 , a user transmission section 14 , a user reception section 15 and a user output section 16 .

The server device 2 includes a storage unit 21 , a reception unit 22 , a processing unit 23 , a transmission unit 24 and an output unit 25 . The storage unit 21 includes a user information storage unit 211 , a dynamic processing information storage unit 212 and an operation information storage unit 213 . The reception unit 22 includes a login instruction reception unit 221 , an operation information reception unit 222 and a selection instruction reception unit 223 . The processing unit 23 includes a login processing unit 231, a response unit 232, an operation information storage unit 233, an attribute value acquisition unit 234, a thumbnail image acquisition unit 235, a determination unit 236, a condition processing execution unit 237, and an instruction user processing unit 238. . The attribute value acquisition unit 234 includes score calculation means 2341 . The transmission unit 24 includes a processing result transmission unit 241 and a user terminal transmission unit 242 . The output unit 25 has an attribute value output unit 251 and a thumbnail image output unit 252 .

The management terminal 3 includes a management storage section 31 , a management reception section 32 , a management processing section 33 , a management transmission section 34 , a management reception section 35 and a management output section 36 .

Various information is stored in the user storage unit 11 that constitutes the user terminal 1 . Various types of information are, for example, user identifiers, user terminal identifiers, user attribute values, and the like. A user identifier is information that identifies a user, such as an ID. The user identifier may be a telephone number, credit card number, email address, or the like. The user terminal identifier is information that identifies the user terminal 1, such as a cookie ID, session identifier, IP address, MAC address, and the like. User attribute values are, for example, static attribute values such as the user's gender and age.

The user reception unit 12 receives inputs such as instructions and information from the user. Instructions, information, and the like are, for example, operation information, login instructions, and the like. The operation information is information related to the user's operation on the website. The operation information is, for example, information indicating that a button has been pressed, information indicating that an anchor has been specified, information of an operation for jumping to another page, information entered in a field, and the like. The operation information is, for example, "rightButtonON" (that the right mouse button has been pressed), "drug object A" (that object A has been dragged), and "<purchased product ID>123 <quantity>3" (in 123 3 identified products were purchased), "jump http://www.xxx.co.jp" (Access to the web page specified by the URL "http://www.xxx.co.jp" ), etc. The operation information here is usually primitive operation information, but it is preferable that the information be information that allows an administrator, who will be described later, to see and determine the meaning and significance of the operation. In other words, the data structure of the operation information, the granularity of the information, and the like do not matter. The operation information is usually information specifying an operation performed by the user, but may also include information regarding a process performed by the server apparatus 2 resulting from the user's operation. A login instruction is an instruction for login. The login instruction has, for example, a user identifier. A login instruction has, for example, a user identifier and a password. The website may also be called a web page. A website is, for example, an EC site. However, the type of website does not matter.

Any input means such as a touch panel, a keyboard, a mouse, or a menu screen may be used as input means for instructions, information, and the like. The user reception unit 12 can be realized by a device driver for input means such as a touch panel or a keyboard, control software for a menu screen, or the like.

The user processing unit 13 performs various types of processing. The various types of processing include, for example, processing for changing instructions, information, etc. received by the user reception unit 12 to instructions, information, etc. for a structure to be transmitted, and processing for changing a structure for outputting information received by the user reception unit 15. etc.

The user transmission unit 14 transmits various information, instructions, and the like. Various types of information and instructions are, for example, operation information, login instructions, and the like. The user transmission unit 14 normally transmits information, instructions, and the like to the server device 2 . The user transmission unit 14 may transmit user attribute values in addition to the operation information. User attributes are stored in the user storage unit 11, and include, for example, the user's sex and age. The user attributes transmitted here are, for example, static attribute values.

However, the user transmission unit 14 may transmit information, instructions, etc. to a second server device (not shown). In such a case, operation information and the like are transmitted from the second server device to the server device 2 . Note that the second server device will be described later.

The user reception unit 15 receives various information. Various types of information are, for example, the result of processing and the result of login processing. The processing result is information about the processing result in the response unit 232, which will be described later. The processing result is, for example, a jump destination web page, a panel describing the result of the product purchase instruction, an error message, or the like. The result of the login process includes information indicating whether the login process was successful or unsuccessful, information on the web page after login, and the like.

The user output unit 16 outputs various information. The various types of information are, for example, information received by the user reception unit 15 and changed in structure to be output by the user processing unit 13, and are, for example, processing results and log-in processing results.

Here, output usually means display on a display, but projection using a projector, printing on a printer, sound output, transmission to an external device, storage on a recording medium, other processing devices or other It may be considered that the concept includes delivery of processing results to other programs.

Various types of information are stored in the storage unit 21 that constitutes the server device 2 . The various types of information are, for example, user information (to be described later), dynamic processing information (to be described later), operation information, and arithmetic expression information for calculating the score.

The user information storage unit 211 stores two or more pieces of user information. User information is information about a user and has one or more attribute values. One or more attribute values are typically static attribute values, but may also include dynamic attribute values. A static attribute value is an attribute value that does not normally change, but may be considered an attribute value that does not change from moment to moment. Static attribute values are, for example, name, age, address, telephone number, credit card number, e-mail address, user terminal identifier, user identifier, password, and the like. The user terminal identifier is information that identifies the user terminal 1, such as a cookie ID, session identifier, IP address, MAC address, and the like. A user identifier is information that identifies a user, such as an ID. The user identifier may be a telephone number, credit card number, email address, or the like. A dynamic attribute value is an attribute value that can change dynamically due to a user's operation or the like. Dynamic attribute values include, for example, real-time dynamic attribute values and historical information-using dynamic attribute values. A real-time dynamic attribute value is an attribute value that changes from moment to moment in real time. The real-time dynamic attribute values are, for example, the length of stay of the web page currently viewed by the user, the number of web pages viewed during the current stay, and the like. The history-information-using dynamic attribute value is a dynamic attribute value acquired by also using the history of operation information at the time of past visits. The history information use dynamic attribute values are, for example, the number of purchases, the purchase amount, the total purchase amount, the average stay time, the average number of PV, the number of visits, the score described later, and the like.

The dynamic processing information storage unit 212 stores one or more pieces of dynamic processing information. The dynamic process information has a condition and a process identifier that identifies a process to be executed when the condition is met. The dynamic processing information may further include information specifying processing timing. Here, the condition is a condition for determining to perform the process corresponding to the process identifier. A condition is a condition related to one or more attribute values of a user. The condition is preferably a condition using one or more dynamic attribute values. Furthermore, the condition is preferably a condition using one or more real-time dynamic attribute values or one or more historical information use dynamic attribute values. The conditions can be, for example, "<age> 20's, <number of purchases> 5 times or more, <score> 70 or more". The process identifier is an ID, function name, method name, program address corresponding to the process, and the like. A process identifier may be an executable program. The process identifier may be any information as long as it is information for executing the process corresponding to the condition.

The operation information storage unit 213 stores one or more pieces of operation information for each user. The operation information storage unit 213 stores one or more pieces of operation information in association with user identifiers. Note that the received operation information and the operation information stored in the operation information storage unit 213 may be different. The operation information received by the operation information receiving unit 222 and the operation information accumulated in the operation information storage unit 213 may have different data structures, for example. For example, the operation information received by the operation information receiving unit 222 is primitive operation information (for example, "rightButtonON"), and the operation information accumulated in the operation information storage unit 213 is information from which the meaning and significance of the operation can be determined. (For example, "XX page is displayed") may be used. In such a case, the processing unit 23 uses the received operation information to configure the operation information stored in the operation information storage unit 213 .

The receiving unit 22 receives various information, instructions, and the like. Various information and instructions are, for example, login instructions, operation information, and selection instructions.

The login instruction receiving unit 221 receives a login instruction from the user terminal 1 . A login instruction is an instruction for login.

The operation information receiving unit 222 receives one or more pieces of operation information from the user terminal 1 of the user who is a visitor to the website. The operation information receiving section 222 does not need to receive operation information directly from the user terminal 1 . The operation information receiving unit 222 may receive operation information based on information input from the user terminal 1 from a second server device, which will be described later.

The selection instruction receiving unit 223 receives a selection instruction from the management terminal 3 . A selection instruction is an instruction to select a user. A selection indication typically comprises a user identifier. The selection indication may comprise a user terminal identifier. Details of the operation of the management terminal 3 will be described later. The management terminal 3 receives and outputs one or more attribute values output by the attribute value output unit 251 for each of two or more users.

The processing unit 23 performs various types of processing. The various types of processing are processing performed by the login processing unit 231 and the like. The processing unit 23 constantly acquires information about browsing by users visiting the website. The information related to browsing includes the staying time of a website or a web page, the number of browsed pages, and the like. In other words, for example, the processing unit 23 always measures the staying time of the user visiting the website or the web page. The processing unit 23 also performs product purchase processing, payment processing, and the like based on the received operation information. The processing unit 23 also updates the user's dynamic attribute value based on the received operation information.

The login processing unit 231 executes login processing for the user of the user terminal 1 according to the received login instruction. Since execution of the login process is a well-known technique, detailed description thereof will be omitted. Further, it is assumed that the execution of the login process usually includes transmission of the result of the login process to the user terminal 1 . The login processing unit 231 normally permits login and enables communication with the user terminal 1 when a valid user identifier or the like is received. The login processing unit 231 normally disallows login and transmits an error message to the user terminal 1 when an invalid user identifier or the like is received. Further, it is preferable that the login processing unit 231 performs a process of associating the user identifier included in the login instruction with the user terminal identifier. Note that the user terminal identifier may be included in the login instruction, or may be received together with the login instruction.

The response unit 232 performs processing according to the received operation information. The processing corresponding to the operation information is, for example, transmission of a web page corresponding to the operation information, purchase processing of a product corresponding to the operation information, payment processing corresponding to the operation information, and the like. Any processing is acceptable as long as it follows the operation information.
The response unit 232 performs processing and acquires processing results. Note that the processing result is, for example, a web page to jump to, a panel on which the result of the product purchase instruction is described, an error message, or the like. Further, since the processing of the response unit 232 is a well-known technology, detailed description thereof will be omitted.

The operation information storage unit 233 stores the operation information received by the operation information reception unit 222 in the operation information storage unit 213 in pairs with the user terminal identifier. The operation information storage unit 233 stores the operation information received by the operation information reception unit 222 in the operation information storage unit 213 in a pair with the user identifier included in the login instruction. Pairing with a user terminal identifier may be pairing with a user identifier.

The operation information accumulation unit 233 stores the operation information received by the operation information reception unit 222 in the operation information storage unit in association with the user terminal identifier received in combination with the operation information before executing the login process of the login processing unit 231 . 213. Note that receiving in pairs does not necessarily mean receiving at the same time.

The operation information storage unit 233 stores the operation information received by the operation information reception unit 222 in association with the user terminal identifier or the user identifier received paired with the login instruction or the operation information after the login processing of the login processing unit 231 is executed. is stored in the operation information storage unit 213 .

The attribute value acquisition unit 234 acquires one or more attribute values of the user visiting the website. Here, one or more attribute values can include the static attribute values and dynamic attribute values described above. The attribute value acquiring unit 234 acquires one or more attribute values of the user visiting the website using the received one or more pieces of operation information. The attribute value acquisition unit 234 normally acquires one or more static attribute values from the user information storage unit 211 . Also, the attribute value acquisition unit 234 normally acquires one or more dynamic attribute values using the received one or more pieces of operation information.

Also, the attribute value acquisition unit 234 acquires one or more dynamic attribute values, which are dynamically changing attribute values, using one or more pieces of operation information received by the operation information reception unit 222 .

The attribute value acquisition unit 234 compares one or more attribute values of the user visiting the website with one or more attribute values of other users other than the current user, and satisfies a predetermined condition. 1 or more characteristic attribute values are obtained. Here, satisfying a predetermined condition means that (1) the percentage of people who have the same attribute value as the user's attribute value is equal to or less than the threshold value or less than the threshold value, and (2) there are other people who have the same attribute value. (3) the number of people who have the same attribute value as the user's attribute value is equal to or less than the threshold, and (4) the attribute value is the same as the pre-stored attribute value.

The attribute value acquisition unit 234 acquires one or more pieces of operation information accumulated before login and one or more pieces of operation information accumulated after login for one user terminal 1 from the operation information storage unit 213, and acquires One or more attribute values are acquired using two or more pieces of operation information.

The score calculation means 2341 calculates a score for one user using two or more information among one or more attribute values of the user and one or more pieces of operation information received by the operation information receiving unit 222 from the user terminal 1 of the user. , to calculate the score of one user.

The score calculation means 2341 calculates, for example, one or more of the time spent on the website or web page acquired by the attribute value acquisition unit 234, the number of purchases, the purchase amount, the total purchase amount, the number of PV, the average stay time, and the number of visits. A score is calculated by an increasing function with information as a parameter. A score is, for example, information indicating the importance of a user as viewed by an administrator. Note that the number of PV is the number of page views.

The thumbnail image acquisition unit 235 acquires a thumbnail image for each user using the attribute value acquisition unit 234 with an attribute value of 1 or more. The thumbnail image acquisition unit 235 acquires, for example, an image corresponding to the gender and age of the user from the storage unit 21 .

It is preferable that the thumbnail image acquisition unit 235 acquires a thumbnail image for each user using one or more dynamic attribute values.

The thumbnail image acquisition unit 235 acquires thumbnail images using, for example, attribute values such as the user's sex, age, and score. The thumbnail image acquiring unit 235 acquires, for example, the original image corresponding to the gender and age of the user from the storage unit 21, generates a score image according to the score of the user, pastes the score image to the original image, and obtains the thumbnail image. to generate In this case, the storage unit 21 stores original images corresponding to sex and age.

The determination unit 236 determines whether the one or more attribute values acquired by the attribute value acquisition unit 234 satisfy the conditions of the dynamic processing information. The determination unit 236 determines that the one or more attribute values acquired by the attribute value acquisition unit 234 satisfy the condition of any dynamic processing information among the one or more dynamic processing information stored in the dynamic processing information storage unit 212. or not.

When the determination result of the determination unit 236 indicates that the condition is satisfied, the conditional process execution unit 237 executes the process identified by the process identifier paired with the condition corresponding to the determination result.

The instruction user processing unit 238 performs one process on the user terminal 1 of the user corresponding to the selection instruction. One process may be a predetermined process or a process corresponding to a process identifier included in the selection instruction. One process may include multiple processes. One process is, for example, distribution of advertisements, recommendation to encourage purchase, sending of discount coupons, and the like.

The transmitter 24 can transmit various types of information. Various types of information are, for example, processing results and user terminal identifiers.

The processing result transmission unit 241 transmits the processing result related to the processing result of the response unit 232 to the user terminal 1 .

At least before the login instruction is received from the user terminal 1, the user terminal transmission unit 242 transmits the user terminal identifier, which is an identifier corresponding to the user terminal 1, when the operation information reception unit 222 receives the operation information. Send to

The output unit 25 outputs various information. Here, the output usually means transmission to an external device (management terminal 3), but display on a display, projection using a projector, printing on a printer, sound output, storage in a recording medium, etc. It may be considered that the concept includes delivery of processing results to other processing units and other programs. Note that the output unit 25 may transmit various types of information to the management terminal 3 corresponding to the second server device, which will be described later.

The attribute value output section 251 outputs one or more attribute values acquired by the attribute value acquisition section 234 . The attribute value output unit 251 outputs one or more dynamic attribute values acquired by the attribute value acquisition unit 234 . The attribute value output unit 251 preferably outputs one or more attribute values including the score.

Thumbnail image output section 252 outputs the thumbnail image acquired by thumbnail image acquisition section 235 .

Various types of information are stored in the management storage unit 31 that constitutes the management terminal 3 . Various information is, for example, an administrator identifier that identifies an administrator.

The management reception unit 32 receives various instructions, information, and the like. Various instructions and information are, for example, selection instructions and dynamic processing information.

Any means such as a touch panel, keyboard, mouse, or menu screen may be used as input means for various instructions and information. The management reception unit 32 can be implemented by a device driver for input means such as a touch panel or a keyboard, control software for a menu screen, or the like.

The management processing unit 33 performs various types of processing. The various types of processing include processing for structuring data for transmission of instructions and information received by the management receiving unit 32, processing for structuring data for outputting information received by the management receiving unit 35, and the like.

The management transmission unit 34 transmits various instructions, information, and the like. The management transmission unit 34 normally transmits various instructions, information, and the like to the server device 2 . Various instructions and information are, for example, selection instructions and dynamic processing information.

The management reception unit 35 receives various information. The management reception unit 35 normally receives various kinds of information from the server device 2 . Various types of information are, for example, one or more attribute values and thumbnail images for each user.

The management output unit 36 outputs various information. Various types of information are one or more attribute values and thumbnail images for each user.

The user storage unit 11, the storage unit 21, the user information storage unit 211, the dynamic processing information storage unit 212, the operation information storage unit 213, and the management storage unit 31 are preferably nonvolatile recording media, but volatile recording media are preferable. A recording medium can also be used.

The process by which information is stored in the user storage unit 11 or the like does not matter. For example, information may be stored in the user storage section 11 or the like via a recording medium, or information transmitted via a communication line or the like may be stored in the user storage section 11 or the like. Alternatively, information input via an input device may be stored in the user storage unit 11 or the like.

User processing unit 13, processing unit 23, login processing unit 231, response unit 232, operation information storage unit 233, attribute value acquisition unit 234, thumbnail image acquisition unit 235, judgment unit 236, condition processing execution unit 237, designated user processing unit 238 and the management processing unit 33 can usually be implemented by an MPU, memory, or the like. The processing procedure of the user processing unit 13 and the like is normally realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

The user transmission unit 14, the transmission unit 24, the processing result transmission unit 241, the user terminal transmission unit 242, the output unit 25, the attribute value output unit 251, the thumbnail image output unit 252, and the management transmission unit 34 are usually wireless or wired. It is realized by means of communication.

The user reception unit 15, the reception unit 22, the login instruction reception unit 221, the operation information reception unit 222, the selection instruction reception unit 223, and the management reception unit 35 are usually realized by wireless or wired communication means.

The user output unit 16 and the management output unit 36 may or may not include output devices such as displays and speakers. The user output unit 16 and the like can be implemented by output device driver software, or by output device driver software and an output device.

Next, the operation of the information system A will be explained. First, the operation of the user terminal 1 will be explained using the flowchart of FIG.

(Step S401) The user reception unit 12 determines whether or not a login instruction has been received. If the login instruction is accepted, the process goes to step S402, and if the login instruction is not accepted, the process goes to step S405.

(Step S402) The user processing unit 13 composes a login instruction to be transmitted from the login instruction received in step S401. The user transmission unit 14 transmits the login instruction to the server device 2 .

(Step S403) The user reception unit 15 determines whether or not the result of the login process has been received. If the log-in process result is received, the process goes to step S404, and if the log-in process result is not received, the process returns to step S403.

(Step S404) The user output unit 16 outputs the log-in processing result received in step S403. Return to step S401.

(Step S405) The user reception unit 12 determines whether or not an operation has been received from the user. If the operation has been accepted, the process goes to step S406, and if the operation has not been accepted, the process goes to step S410.

(Step S406) The user processing unit 13 configures operation information based on the operation accepted in step S405.

(Step S407) The user transmission unit 14 transmits the operation information configured in step S406 to the server device 2. FIG.

(Step S408) The user reception unit 15 determines whether or not the processing result corresponding to the operation information has been received from the server device 2 or not. If the process result has been received, the process goes to step S409, and if the process result has not been received, the process returns to step S408.

(Step S409) The user output unit 16 outputs the processing result received in step S408. Return to step S401.

(Step S410) The user reception unit 15 determines whether information has been received from the server device 2 or not. If the information has been received, the process goes to step S411, and if the information has not been received, the process returns to step S401. Such information is usually the result of processing in the server device 2, such as coupons, advertisements, and messages.

(Step S411) The user processing unit 13 forms information to be output using the information received in step S410. The user output unit 16 outputs the information. Return to step S401.

In the flow chart of FIG. 4, the process ends when the power is turned off or an interrupt for ending the process occurs.
Next, the operation of the server device 2 will be described using the flowchart of FIG.

(Step S<b>501 ) The login instruction receiving unit 221 determines whether or not a login instruction has been received from the user terminal 1 . When the login instruction is received, the process goes to step S502, and when the login instruction is not received, the process goes to step S504.

(Step S502) The login processing unit 231 executes login processing for the user of the user terminal 1 according to the received login instruction. Execution of the login process usually includes transmission of the result of the login process to the user terminal 1 .

(Step S503) The processing unit 23 associates the user terminal identifier with the user identifier. For example, the processing unit 23 pairs the user terminal identifier and the user identifier included in the login instruction and stores them in the storage unit 21 . Return to step S501.

(Step S504) The operation information receiving unit 222 determines whether operation information or the like has been received from the user terminal 1 of the user who is a visitor to the website. If the operation information or the like has been received, the process goes to step S505, and if the operation information or the like has not been received, the process goes to step S511. Note that the operation information and the like are, for example, operation information and a user terminal identifier. Operation information and the like are, for example, operation information and a user identifier. Further, the operation information and the like include, for example, one or more attribute values of the user.

(Step S505) The response unit 232 performs processing according to the operation information received in step S504. Here, the user terminal transmission unit 242 confirms that it is before receiving the login instruction from the user terminal 1, and when the operation information reception unit 222 receives the operation information, the identifier corresponding to the user terminal 1 may be transmitted to the user terminal 1.

(Step S<b>506 ) The processing result transmission unit 241 transmits the processing result regarding the processing result of the response unit 232 to the user terminal 1 .

(Step S507) The operation information storage unit 233 stores the operation information received in step S504 in the operation information storage unit 213 in association with the user terminal identifier or user identifier received in combination with the login instruction or operation information. .

(Step S508) It is determined whether or not the user terminal identifier corresponding to the user terminal 1 that has transmitted the operation information is new (whether or not the user visits for the first time). If it is new, go to step S509; otherwise, go back to step S501.

(Step S<b>509 ) The processing unit 23 pairs the received operation information with the user terminal identifier and stores them in the storage unit 21 .

(Step S510) The user terminal transmission unit 242 transmits the user terminal identifier to the user terminal 1 that has transmitted the operation information and the like. Return to step S501.

(Step S<b>511 ) The selection instruction receiving unit 223 determines whether or not a selection instruction has been received from the management terminal 3 . If the selection instruction is received, the process goes to step S512, and if the selection instruction is not received, the process goes to step S514.

(Step S512) The instruction user processing unit 238 acquires the user identifier or user terminal identifier corresponding to the selection instruction. Return to step S501. The user identifier or user terminal identifier corresponding to the selection instruction may be the user identifier or user terminal identifier included in the selection instruction, or may be the user identifier or user terminal identifier paired with the ID included in the selection instruction. Note that the user identifier or user terminal identifier paired with the ID is managed by the storage unit 21, for example.

(Step S513) The designated user processing unit 238 performs one process for the user terminal 1 identified by the user identifier or the user terminal identifier. Return to step S501.

(Step S514) The processing unit 23 performs administrator notification processing. The administrator notification process is a process of outputting information on the user who is currently visiting to the management terminal 3 . A specific example of the administrator notification process will be described with reference to the flowchart of FIG.

(Step S515) The condition processing execution unit 237 performs automatic processing. Return to step S501. Automatic processing means automatically performing processing corresponding to the conditions on the user terminal 1 of the visiting user who meets the conditions. A specific example of automatic processing will be described with reference to the flowchart of FIG.

Note that in the flowchart of FIG. 5, the process ends when the power is turned off or when the process ends.

Next, a specific example of the administrator notification process in step S514 will be described using the flowchart of FIG.

(Step S601) The processing unit 23 substitutes 1 for the counter i.

(Step S602) The processing unit 23 determines whether or not the i-th visitor exists on the web page. If the i-th visitor exists, go to step S603, and if the i-th visitor does not exist, return to the higher-level processing.

(Step S603) The attribute value acquisition unit 234 acquires the user identifier of the i-th visitor. Then, the attribute value acquisition unit 234 acquires one or more static attribute values paired with the user identifier from the user information storage unit 211 .

(Step S604) The attribute value acquisition unit 234 acquires from the operation information storage unit 213 one or more pieces of operation information paired with the user identifier of the i-th visitor. Then, the attribute value acquiring unit 234 acquires one or more dynamic attribute values using the one or more pieces of operation information. Note that the attribute value acquisition unit 234 may acquire one or more dynamic attribute values using one or more attribute values of the user accumulated in the storage unit 21 . It is preferable that the attribute value acquisition unit 234 stores one or more newly acquired dynamic attribute values in the user information storage unit 211 in association with the user identifier.

(Step S605) The score calculation unit 2341 calculates the score using two or more attribute values out of the one or more static attribute values acquired in step S603 and the one or more dynamic attribute values acquired in step S604. Calculate It should be noted that this score may also be considered to be a kind of dynamic attribute value.

(Step S606) The thumbnail image obtaining unit 235 obtains from the storage unit 21 the original image corresponding to the one or more static attribute values obtained in step S603.

(Step S607) The thumbnail image obtaining unit 235 generates a score image using the score calculated in step S605.

(Step S608) The thumbnail image obtaining unit 235 generates a thumbnail image using the original image obtained in step S606 and the score image generated in step S607.

(Step S<b>609 ) The attribute value output unit 251 transmits one or more attribute values (static attribute value and dynamic attribute value) acquired by the attribute value acquisition unit 234 to the management terminal 3 .

(Step S610) The thumbnail image generated in step S608 is transmitted to the management terminal 3.

(Step S611) The processing unit 23 increments the counter i by 1. Return to step S602.

Next, a specific example of automatic processing in step S515 will be described using the flowchart of FIG.

(Step S701) The processing unit 23 substitutes 1 for the counter i.

(Step S702) The processing unit 23 determines whether or not the i-th visitor exists on the web page. If the i-th visitor exists, go to step S703, and if the i-th visitor does not exist, return to the higher-level processing. Whether or not the i-th visitor exists can be determined by inspecting the information in the storage unit 21 . That is, the visitor's user operation information, user identifier, or user terminal identifier are constantly updated and stored in the storage unit 21 .

(Step S703) The attribute value acquisition unit 234 acquires the user identifier of the i-th visitor. Then, the attribute value acquiring unit 234 acquires one or more static attribute values and/or one or more dynamic attribute values paired with the user identifier. Here, it is preferable to use the attribute values acquired when processing the administrator notification in FIG. 6 .

(Step S704) The processing unit 23 substitutes 1 for the counter j.

(Step S<b>705 ) The determination unit 236 determines whether or not the j-th dynamic processing information exists in the dynamic processing information storage unit 212 . If the j-th dynamic processing information exists, go to step S706, and if the j-th dynamic processing information does not exist, go to step S711.

(Step S706) The determination unit 236 determines whether the one or more attribute values acquired in step S703 match the conditions of the j-th dynamic processing information.

(Step S707) If the judgment result of the judging section 236 is that the condition is met, the process goes to step S707, and if the judgment result is that the condition is not met, the process goes to step S710.

(Step S708) The conditional process execution unit 237 acquires the process identifier of the j-th dynamic process information.

(Step S709) The conditional process execution unit 237 executes the process identified by the process identifier acquired in step S707.

(Step S710) The processing unit 23 increments the counter j by 1. Return to step S605.

(Step S711) The processing unit 23 increments the counter i by 1. Return to step S602.

Next, the operation of the management terminal 3 will be explained using the flowchart of FIG.

(Step S<b>801 ) The management reception unit 35 determines whether user information has been received from the server device 2 . If the information has been received, the process goes to step S802, and if the information has not been received, the process goes to step S803. Note that the user information includes one or more attribute values. Also, it is preferable that the user information includes a thumbnail image.

(Step S802) The management output unit 36 outputs the information received in step S801. Return to step S801.

(Step S803) Management reception unit 32 determines whether or not a selection instruction has been received. If the selection instruction is accepted, the process goes to step S804, and if the selection instruction is not accepted, the process goes to step S805.

(Step S804) The management processing unit 33 constructs data for transmitting the selection instruction accepted in step S803. The management processing unit 33 configures a selection instruction including, for example, the user identifier of the selected user. Then, the management transmission unit 34 transmits the selection instruction to the server device 2 . Return to step S801.

(Step S805) The management reception unit 32 determines whether or not dynamic processing information has been received. If the dynamic processing information is accepted, the process goes to step S806, and if the dynamic process information is not accepted, the process returns to step S801.

(Step S806) The management processing unit 33 changes the structure of the dynamic processing information accepted in step S805 to the information for transmission. Then, the management transmission unit 34 transmits the dynamic processing information to the server device 2 . Return to step S801. Here, the transmitted dynamic processing information is accumulated in the server device 2 .

Note that in the flowchart of FIG. 8, the process ends when the power is turned off or an interrupt for the process end occurs.

A specific operation of the information system A in this embodiment will be described below. A conceptual diagram of the information system A is shown in FIG.

Now, assume that the server device 2 is, for example, a server that stores a web page of an EC site for purchasing merchandise. Then, it is assumed that the user visits the EC site and performs operations such as browsing products and purchasing products.

Now, the user information management table having the structure shown in FIG. 9 is stored in the user information storage unit 211 of the server device 2 . The user information management table stores records having "user identifier", "name", "mail address", "static attribute value", and "dynamic attribute value". "Static attribute values" include "gender", "age", "unmarried/married", "hometown", "member", and the like. “Unmarried/Married” is information indicating whether the person is unmarried or married. "Member" indicates whether or not the member is registered in this system (whether or not there is a member). Here, the user corresponding to the member value "1" is a member, and the user corresponding to the member value "0" is not a member. 'Dynamic attribute value' has 'real-time dynamic attribute value' and 'history information use dynamic attribute value'. The 'real-time dynamic attribute value' has 'stay time' and 'viewed page count' here. "Stay time" is the time spent in the site during the current visit. "Number of Pages Viewed" is the number of pages viewed within the site during the current visit. The 'history information use dynamic attribute value' includes 'number of visits', 'number of purchases', 'total purchase amount', 'average number of PV', 'score', and the like. The “number of visits” is the number of times the user has visited the EC site so far. The “number of purchases” is the number of times the user has purchased the product on the EC site. The “total purchase amount” is the total amount that the user has purchased products on the EC site so far. “Average number of PV” is the average number of pages viewed per visit by the user. "Score" is the user's score. Here, the storage unit 21 stores an arithmetic expression for calculating a score by an increasing function with one or more attribute values among "number of visits", "number of purchases", "total purchase amount", and "average number of PV" as parameters. Suppose there is Moreover, it is preferable that this arithmetic expression is an arithmetic expression for calculating the score using information of one or more of the static attribute values. The arithmetic expression may be, for example, an arithmetic expression for calculating so as to increase the score value in the case of member "1". For example, it is preferable that the arithmetic expression multiplies the score value by 1.1 for the member "1" and does not change the score value for the member "0".

Also, the dynamic processing information storage unit 212 stores a dynamic processing information management table having the structure shown in FIG. The dynamic processing information management table stores records having "ID", "condition", "processing timing", and "processing identifier". "ID" is information for identifying a record. "Condition" is a condition for executing a process. "Processing timing" is information specifying the timing for executing processing. If the processing timing is "-", it means that the processing is executed when the conditions are satisfied. The “processing timing” may be only once a day, only once per access, or the like. A "process identifier" is information for executing a process corresponding to a condition, and here is information specifying a process.

In the dynamic processing information management table, the record with "ID = 1" indicates that users who are in their thirties, have made purchases five times or more, and have a score of 70 or more are asked to log in with the message "I'm rooting for you." I will send you a coupon for you", indicating that a coupon "coupon 1" will be sent to the user terminal 1 after login. It is assumed that “coupon 1” is stored in storage unit 21 . In addition, the record with "ID = 2" indicates that "a user who has a stay time of 180 seconds or longer, who is a member, and who has a score of 50 or higher, and who satisfies these conditions, ?If you have any problems, please contact ○○."

Also, it is assumed that the storage unit 21 stores an original image corresponding to the condition of the attribute value of the user. It is assumed that the storage unit 21 stores the original score image that is the basis of the score image.

Further, the operation information management table having the structure shown in FIG. 11 is stored in the operation information storage unit 213 . The operation information management table stores one or more pieces of operation information for each user. Here, the operation information management table stores records having "ID", "user identifier", "date and time", "operation type identifier", and "operation information". "ID" is information for identifying a record. “Date and time” is generally the date and time when the operation was performed or the date and time when the operation information was received. "Operation type identifier" is information indicating the type of operation information. The operation type identifier “a” indicates that the operation information is information specifying the user's operation. The operation type identifier “b” indicates that the operation information is information specifying the process executed by the server device 2 .

In this situation, it is assumed that 11 users are currently visiting the EC site, browsing information about products on the EC site, and trying to purchase products.

Then, when the user operates the user terminal 1, the user reception unit 12 of the user terminal 1 receives a login instruction or operation information. Then, the user processing unit 13 composes information to be transmitted. Next, the user transmission unit 14 transmits the configured information to the server device 2 .

Then, the receiving unit 22 of the server device 2 receives the login instruction or the operation information. Then, the login processing unit 231 or the response unit 232 performs processing according to the received login instruction or operation information. Then, the processing result transmission unit 241 transmits the processing result related to the processing result of the response unit 232 to the user terminal 1 .

By the above processing, the user can log in to the EC site, view product information on the EC site, and purchase products.

Then, the operation information accumulation unit 233 of the server device 2 accumulates the received operation information in the operation information management table. Note that before the user logs in, the operation information accumulation unit 233 accumulates the operation information in the operation information management table in association with the user terminal identifier (here, CookieID). Also, after login, the operation information is stored in the operation information management table in association with the user identifier associated with the user terminal identifier. As a result, even if a visitor to the EC site logs in during the visit, the server device 2 can seamlessly use the operation information before login and the operation information after login.

Then, the processing unit 23 performs administrator notification processing as follows. That is, the processing unit 23 acquires the attribute values of each of the 11 visitors from the user information management table (FIG. 9). Then, the score calculation means 2341 calculates a score using one or more attribute values used for score calculation among the one or more attribute values, and updates the score of each user in the user information management table.

Next, the thumbnail image obtaining section 235 obtains from the storage section 21 the original image corresponding to the obtained one or more static attribute values. Also, the thumbnail image obtaining unit 235 generates a score image using the calculated score. Next, the thumbnail image obtaining section 235 generates a thumbnail image using the original image and the score image.

Then, the output unit 25 transmits the thumbnail image acquired by the thumbnail image acquisition unit 235 and the one or more attribute values acquired by the attribute value acquisition unit 234 to the management terminal 3 for each user.

Next, the management reception unit 35 of the management terminal 3 receives the thumbnail image and one or more attribute values for each visitor from the server device 2 . Then, the management output unit 36 outputs the received information. An example of such an output is shown in FIG. 1201 is a thumbnail image, 1202 is a score image in the thumbnail image, and 1203 is a user attribute value. According to FIG. 12, the attribute values and the like of four visiting users are output. By scrolling the screen, the administrator can view the attribute values of other visitors.

Next, the condition processing execution unit 237 performs automatic processing as follows. In other words, the determination unit 236 determines whether or not each of the 11 visitors matches the condition paired with the matching processing timing among the conditions of the dynamic processing information in FIG. 10 . If the determination result of the determination unit 236 is a determination result that the condition is met, the condition processing execution unit 237 acquires a process identifier paired with the condition. Then, the condition processing execution unit 237 executes the processing identified by the acquired processing identifier.

Here, for example, when the judgment unit 236 judges that one or more attribute values of Ota B man meet the condition of “ID=1” when the user “Ota B man” logs in, the condition processing execution unit 237 , the process corresponding to the process identifier of "ID=1" in FIG. 10 is executed.

Then, the user reception unit 15 of the user terminal 1 of Mr. B Ota receives the message "I will send you a coupon to support you" from the server device 2. FIG. Also, the user receiving unit 15 receives a coupon "coupon 1". Then, the user output unit 16 of the user terminal 1 of Mr. B Ota outputs the message "I will send you a coupon to support you" and "Coupon 1". And Ota B-man uses Coupon 1 to enjoy shopping at a great price. It should be noted that the output of the message and coupon is preferably output in the web page being viewed by the user.

It is also assumed that the administrator of the management terminal 3 has selected the user 1205 "Csuke Tanaka" by looking at the screen in FIG. Then, the management reception unit 32 receives Csuke Tanaka's selection instruction. Then, it is assumed that the administrator has input or selected an action "send (coupon 2);" for Csuke Tanaka. Then, the management processing unit 33 changes the received selection instruction to the data structure "send (coupon 2, 3);". The second argument of send is the user identifier "3" of Csuke Tanaka. Next, the management transmission unit 34 transmits the selection instruction “send (coupon 2, 3);” to the server device 2 .

Next, the selection instruction receiving unit 223 of the server device 2 receives the selection instruction “send (coupon 2, 3);” from the management terminal 3 . Next, the instruction user processing unit 238 acquires the user identifier "3" corresponding to the selection instruction. Then, the instructed user processing unit 238 transmits the coupon 2 to the user terminal 1 of Csuke Tanaka identified by the user identifier "3". It is assumed that the coupon 2 is stored in the storage unit 21, for example. However, coupon 2 may be included in the selection instruction.

Next, the user reception unit 15 of Csuke Tanaka's user terminal 1 receives the coupon 2 from the server device 2 . Then, the user processing unit 13 configures the coupon 2 to be output using the received coupon 2 . The user output unit 16 outputs the coupon 2 concerned.

It is also assumed that the administrator of the management terminal 3 wants to see the details of the operation information of the user 1201 on the screen in FIG. 12 and instructs the user 1201 in FIG. Then, the management reception unit 32 receives such an instruction. Next, the management processing unit 33 acquires the user identifier "1" of the user "A husband Yamada". Next, the management processing unit 33 acquires the operation information paired with the user identifier "1" from the operation information management table of FIG. Then, the management processing unit 33 configures an operation information presentation screen using the acquired one or more pieces of operation information. Next, the management output unit 36 outputs an operation information presentation screen. An example of such an operation information presentation screen is shown in FIG. In FIG. 13, the operation information is output according to the type of operation information (operation information identifier), which makes it easier for the administrator to determine the action to be taken by the user.

As described above, according to the present embodiment, the status of visitors to the website can be grasped in real time. As a result, for example, a site administrator can take more appropriate action on the user.

Further, according to the present embodiment, a specific action can be automatically executed when a visitor's attribute value to the website satisfies a specific condition. As a result, appropriate actions can be automatically taken for the user.

Further, according to the present embodiment, the site administrator can take appropriate action on a specific user.

Further, according to the present embodiment, it is possible to appropriately acquire a user's attribute value using both pre-login operation information and post-login operation information.

Also, according to the present embodiment, the user's score can be output. As a result, for example, a site administrator can take action on appropriate users.

Further, according to the present embodiment, it is possible to output a thumbnail image acquired using a user's attribute value. As a result, for example, a site administrator can easily take action on appropriate users.

In this embodiment, the server device 2 and the management terminal 3 may be integrated. In such a case, the output unit 25 of the server device 2 normally displays various information.

Further, in the present embodiment, the information system may be configured to include one or two or more user terminals 1, one or two or more second server devices 4, server devices 5, and one or two or more management terminals 3. . Assume that the information system in this case is the information system B. The second server device 4 is a device that communicates with the user terminal 1 and transmits operation information to the server device 5 . Also, the second server device 4 is, for example, a server of an existing EC site. Information such as operation information transmitted from the second server device 4 is received by the server device 5, and the server device 5 acquires one or more dynamic attribute values of the user using the operation information. The server device 5 also transmits one or more attribute values and thumbnail images of the user to the management terminal 3 corresponding to the second server device 4 . Further, the second server device 4 takes action on the user terminal 1 based on an instruction from the server device 5, or the server device 5 directly takes action on the user terminal 1. FIG. Actions are, for example, sending coupons, sending advertisements, sending messages, and the like.

FIG. 14 shows a conceptual diagram of the information system B in such a case. The information system B includes one or more user terminals 1 , one or more second server devices 4 , a server device 5 , and one or more management terminals 3 . The second server device 4 and the server device 5 are, for example, ASP servers, cloud servers, and the like. However, the types of the second server device 4 and the server device 5 do not matter.

FIG. 15 shows a block diagram of the information system B in such a case. The second server device 4 includes a second storage section 41 , a second reception section 42 , a second processing section 43 and a second transmission section 44 . The second storage unit 41 stores one or more static attribute values for each user. The second receiver 42 includes a login instruction receiver 221 and a second operation information receiver 422 . The second operation information receiving unit 422 receives operation information from the user terminal 1 . The second processing unit 43 has a login processing unit 231 and a response unit 232 . The second transmission unit 44 includes a processing result transmission unit 241 , a user terminal transmission unit 242 and a second operation information transmission unit 443 . The second operation information transmission unit 443 transmits operation information to the server device 5 .

The server device 5 includes a storage unit 21 , a reception unit 52 , a processing unit 53 , a transmission unit 54 and an output unit 25 . The reception unit 52 includes an operation information reception unit 522 that receives operation information from the second server device 4 and a selection instruction reception unit 223 . The processing unit 53 includes an operation information accumulation unit 233 , an attribute value acquisition unit 234 , a thumbnail image acquisition unit 235 , a determination unit 236 , a condition processing execution unit 237 and an instruction user processing unit 238 . The attribute value acquisition unit 234 includes score calculation means 2341 . The transmitter 54 includes a user terminal transmitter 242 .

The second storage unit 41 is preferably a non-volatile recording medium, but can also be implemented with a volatile recording medium. The process by which information is stored in the second storage unit 41 does not matter. For example, information may be stored in the second storage unit 41 via a recording medium, or information transmitted via a communication line or the like may be stored in the second storage unit 41. Alternatively, information input via an input device may be stored in the second storage section 41 .

The second receiving section 42 and the receiving section 52 are usually realized by wireless or wired communication means.

The second processing unit 43 and the processing unit 53 can usually be implemented by an MPU, memory, or the like. The processing procedure of the second receiving unit 42 and the like is normally realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

The second transmission unit 44 and the transmission unit 54 are usually realized by wireless or wired communication means.

Also, the processing in the present embodiment may be realized by software. Then, this software may be distributed by software download or the like. Also, this software may be recorded on a recording medium such as a CD-ROM and distributed. Note that this also applies to other embodiments in this specification. The software that implements the server device in this embodiment is the following program. In other words, the program includes, for example, a computer-accessible recording medium that is information about a user, and has a user information storage unit that stores two or more pieces of user information that are information having one or more attribute values, A computer is provided with an operation information receiving unit that receives operation information regarding the operation of the website by the user from the user terminal of the user who is a visitor to the website, and an operation information of the user visiting the website using the operation information. A program for functioning as an attribute value acquisition unit that acquires one or more attribute values and an attribute value output unit that outputs the one or more attribute values acquired by the attribute value acquisition unit.

Further, in the program, the computer further functions as a response unit that performs processing according to the operation information, and a processing result transmission unit that transmits a processing result related to the processing result of the response unit to the user terminal. It is preferred that

Also, the software that implements the management terminal in this embodiment is the following program. That is, the program comprises, for example, a computer, a management receiving unit that receives one or more attribute values for each user from a server device, a management output unit 36 that outputs one or more attribute values for each user, and one or more It is a program for functioning as a management reception unit that receives a selection instruction from one of the above users and a management transmission unit that transmits the selection instruction from the one user to the server device.

Also, FIG. 16 shows the appearance of a computer that executes the programs described in this specification and realizes the server apparatus and the like of the various embodiments described above. The embodiments described above may be implemented in computer hardware and computer programs running thereon. FIG. 16 is an overview diagram of this computer system 300, and FIG. 17 is a block diagram of the system 300. As shown in FIG.

In FIG. 16, computer system 300 includes computer 301 including CD-ROM drive 3012 , keyboard 302 , mouse 303 and monitor 304 .

In FIG. 17, computer 301 includes CD-ROM drive 3012 , MPU 3013 , bus 3014 , ROM 3015 , RAM 3016 and hard disk 3017 . A ROM 3015 stores programs such as a boot-up program. A RAM 3016 is connected to the MPU 3013, temporarily stores instructions of application programs, and provides a temporary storage space. Hard disk 3017 typically stores application programs, system programs, and data. Although not shown here, computer 301 may also include a network card that provides connection to a LAN.

A program that causes computer system 300 to execute the functions of the server apparatus of the above-described embodiments may be stored in CD-ROM 3101 , inserted into CD-ROM drive 3012 , and transferred to hard disk 3017 . The program may also be transmitted to computer 301 via a network (not shown) and stored in hard disk 3017 . Programs are loaded into RAM 3016 during execution. The program may be loaded directly from CD-ROM 3101 or network.

The program does not necessarily include an operating system (OS) or a third-party program that causes the computer 301 to execute the functions of the server apparatus of the above-described embodiments. The program need only contain those parts of the instructions that call the appropriate modules in a controlled manner to produce the desired result. How the computer system 300 operates is well known and will not be described in detail.

In the above program, the step of transmitting information, the step of receiving information, etc. are performed by hardware. processing) are not included.

Also, the number of computers that execute the above programs may be singular or plural. That is, centralized processing may be performed, or distributed processing may be performed.

Further, in each of the above embodiments, it goes without saying that two or more communication means existing in one device may be physically realized by one medium.

Further, in each of the above embodiments, each process may be implemented by centralized processing by a single device, or may be implemented by distributed processing by a plurality of devices.

It goes without saying that the present invention is not limited to the above-described embodiments, and that various modifications are possible and are also included within the scope of the present invention.

INDUSTRIAL APPLICABILITY As described above, the server device according to the present invention has the effect of being able to grasp the status of visitors to a website in real time, and is useful as a server device or the like.

A, B information system 1 user terminal 2, 5 server device 3 management terminal 4 second server device 11 user storage unit 12 user reception unit 13 user processing unit 14 user transmission unit 15 user reception unit 16 user output unit 21 storage unit 22, 52 receiver 23, 53 processor 24, 54 transmitter 25 output 31 management storage 32 management reception 33 management processor 34 management transmitter 35 management receiver 36 management output 41 second storage 42 second receiver 43 second processing unit 44 second transmission unit 211 user information storage unit 212 dynamic processing information storage unit 213 operation information storage unit 221 login instruction reception unit 222, 522 operation information reception unit 223 selection instruction reception unit 231 login processing unit 232 response Unit 233 Operation information accumulation unit 234 Attribute value acquisition unit 235 Thumbnail image acquisition unit 236 Judgment unit 237 Condition processing execution unit 238 Instruction user processing unit 241 Processing result transmission unit 242 User terminal transmission unit 251 Attribute value output unit 252 Thumbnail image output unit 422 Second operation information receiving unit 443 Second operation information transmitting unit 2341 Score calculation means

Claims (12)

an operation information receiving unit that receives operation information related to the user's operation on the website from the user terminals of one or more users who are visitors to the website;
an attribute value acquisition unit that acquires one or more attribute values of each of the one or more users visiting the website using the operation information;
and an attribute value output unit configured to transmit one or more attribute values of each of the one or more users acquired by the attribute value acquisition unit to a management terminal of an administrator of the website. a response unit that performs processing according to the operation information;
2. The server apparatus according to claim 1, further comprising a processing result transmission unit that transmits a processing result related to a result of processing in said response unit to said user terminal. The attribute value acquisition unit
acquiring one or more dynamic attribute values that are dynamically changing attribute values using the one or more pieces of operation information received by the operation information receiving unit;
The attribute value output unit
3. The server device according to claim 1, wherein said attribute value acquiring unit outputs one or more dynamic attribute values. The attribute value acquisition unit
One or more attribute values of a user who is visiting the website, and one or more characteristic values that satisfy a predetermined condition in comparison with one or more attribute values of other users other than the current user. 4. The server device according to any one of claims 1 to 3, wherein the attribute value of is acquired. a dynamic processing information storage unit storing one or more pieces of dynamic processing information having a condition related to one or more attribute values and a processing identifier for identifying processing to be executed when the condition is satisfied;
a judgment unit for judging whether or not one or more attribute values acquired by the attribute value acquisition unit satisfies a condition of the dynamic processing information;
1 to 1, further comprising a condition processing execution unit that executes a process identified by a process identifier paired with the condition when the determination result of the determination unit is a result of determination that the condition is satisfied. 4. The server device according to any one of items. Any of the conditions included in the one or more dynamic processing information uses one or more attribute values, one or more operation information, and two or more information among the one or more attribute values and the one or more operation information. 6. The server device according to claim 5, wherein the condition is a condition using two or more types of information among the scores calculated by the above. a selection instruction receiving unit that receives one or more attribute values output by the attribute value output unit for each of two or more users and receives user selection instructions from the output management terminal;
7. The server device according to any one of claims 1 to 6, further comprising an instruction user processing unit that performs one process on the user terminal of the user corresponding to the selection instruction. The attribute value acquisition unit
For one user, using two or more information among one or more attribute values of the user and one or more operation information received by the operation information receiving unit from the user terminal of the user, Equipped with score calculation means for calculating the score of
The attribute value output unit
outputting one or more attribute values including the score;
The score calculation means is
One or more of the number of purchases, the amount of purchases, the total amount of purchases, the number of page views of the website or webpage, and the average stay time of the website or webpage acquired by the attribute value acquiring unit is used as a parameter. The server device according to any one of claims 1 to 7, wherein the score is calculated using an increasing function. a thumbnail image obtaining unit for obtaining a thumbnail image for each user using one or more attribute values;
9. The server device according to any one of claims 1 to 8, further comprising a thumbnail image output unit that transmits the thumbnail image to the management terminal. The attribute value acquisition unit
acquiring one or more dynamic attribute values that are dynamically changing attribute values using the one or more pieces of operation information received by the operation information receiving unit;
The thumbnail image acquisition unit
10. The server device according to claim 9, wherein a thumbnail image is obtained for each user using the one or more dynamic attribute values. An information processing method executed by an operation information reception unit, an attribute value acquisition unit, and an attribute value output unit,
an operation information receiving step in which the operation information receiving unit receives operation information relating to the user's operation on the website from the user terminals of each of one or more users who are visitors to the website;
an attribute value acquisition step in which the attribute value acquiring unit acquires one or more attribute values of each of the one or two or more users visiting the website using the operation information;
an attribute value output step in which the attribute value output unit transmits the one or more attribute values of each of the one or more users acquired in the attribute value acquisition step to a management terminal of an administrator of the website; Information processing method provided. the computer,
an operation information receiving unit that receives operation information related to the user's operation on the website from the user terminals of one or more users who are visitors to the website;
an attribute value acquisition unit that acquires one or more attribute values of each of the one or more users visiting the website using the operation information;
A program for functioning as an attribute value output unit that transmits one or more attribute values of each of the one or more users acquired by the attribute value acquisition unit to a management terminal of an administrator of the website.

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