JP2022046944A - Campaign system, web server, commodity, and multi-layered label - Google Patents

Abstract

To prevent unauthorized application to a campaign from being performed even when application codes concealed by multi-layered labels are acquired in an unauthorized way in a manufacturing process of the multi-layered labels.SOLUTION: A campaign system 1 includes: a commodity 11 on which multi-layered labels 10 concealing application codes 102 are pasted; and a web server 13 that stores, for every commodity 11, pasting actual result data 18 that is generated when the plurality of multi-layered labels 10 are pasted on one commodity 11 and includes the application codes 102 concealed by the plurality of multi-layered labels 10 passed on one commodity 11, and when receiving application to a campaign, authenticates the validity of an application code group 17 composed of the plurality of application codes acquired from an applicant of the campaign by using the pasting actual result data 18.SELECTED DRAWING: Figure 1

Description

The present invention is an invention relating to a system for executing a campaign using a multi-layer label concealing an application code.

Campaigns using multi-layer labels have been held in various industries for some time. Here, the multilayer label means a label in which two sheets, a lower layer sheet which is a lower layer sheet and an upper layer sheet which is an upper layer sheet, are laminated so as to be peelable. The multi-layer label includes a form in which the upper layer sheet is folded into three or more layers, but in the campaign, a two-layer label which is a two-layer multi-layer label in which the upper layer sheet is not folded is often used (for example, patent documents). 1).

The reason why the multi-layer label is used for the campaign is that the application code, which is the information that proves the purchase of the target product of the campaign, can be hidden. Here, concealment means that the contents cannot be visually confirmed when viewed from the surface of the multilayer label. In the case of a two-layer label, if the application code required for applying for the campaign is printed on the front side of the lower layer sheet or the back surface of the upper layer sheet, the application code required for applying for the campaign can be hidden by the upper layer sheet.

Postcards have been used to apply for campaigns in the past, but with the spread of networks, campaigns using networks have become mainstream (for example, Patent Document 2). In the case of a campaign using a network, in addition to the application code, which is information necessary for applying for the campaign, it is common to hide the URL of the web server that accepts the application for the campaign with a multi-layer label.

In the case of a network-based campaign, consumers who purchase the target product of the campaign with a multi-layer label will remove the upper sheet from the lower sheet to expose the application code required to apply for the campaign. Then, the consumer uses a terminal device such as a tablet computer or a smartphone to access the web server that accepts the application for the campaign, and enters at least the application code hidden by the upper sheet to apply for the campaign. The web server in which the application code is entered authenticates the application code, and if the application code is successfully authenticated, the benefits of the campaign are given to the consumers who applied for the campaign. (For example, Patent Document 2)

For companies that develop network-based campaigns, fraudulent application to the campaign becomes an important issue when developing network-based campaigns. If the application codes are serialized, spoofing of the application code can be easily done. For this reason, it is common to prevent spoofing of the application code by using a number that cannot be easily guessed for the application code. For example, it has already been proposed to encrypt the URL of the web server that accepts the application for the campaign and the application code entered in the web server. (For example, Patent Document 3)

Japanese Unexamined Patent Publication No. 2004-85729 Japanese Patent Application Laid-Open No. 2002-007632 Japanese Unexamined Patent Publication No. 2002-318878

By using a number that cannot be easily guessed for the application code, spoofing of the application code can be prevented. Considering to make the prevention of fraudulent application to the campaign more reliable, even if the application code to be hidden by the multi-layer label is illegally obtained in the manufacturing process of the multi-layer label, the fraudulent application to the campaign will be done. It is desirable not to be able to do it.

Therefore, it is an object of the present invention to prevent unauthorized application to the campaign even if the application code hidden by the multilayer label is illegally obtained in the manufacturing process of the multilayer label.

The first invention for solving the above-mentioned problems is generated when a plurality of multi-layer labels concealing an application code are affixed and a plurality of the multi-layer labels are affixed to one said product, and is affixed to one said product. The pasted performance data including the application code hidden by each of the plurality of multi-layer labels is stored for each product, and when the application for the campaign is accepted, the pasted performance data is used from the campaign applicant. It is a campaign system characterized by including a web server that authenticates the validity of an application code group consisting of a plurality of acquired application codes. The campaign system according to the first invention targets an application code group including an application code concealed by each of a plurality of the multilayer labels attached to one product in order to solve the problem according to the present invention. The web server is configured to authenticate as information that serves as proof of purchase of the product.

Further, in the second invention, in the campaign system described in the first invention, a label code in a form that can be read while hiding the application code is provided on the multilayer label, and the label code corresponding to the application code is provided for each application code. The process of specifying the application code paired with the label code read from the multi-layer label is performed for each of the label codes read from the plurality of multi-layer labels affixed to one product. It is characterized by including a pasting record management device that generates the pasting record data used by the web server. In the second invention, the label code in a form that can be read while the application code is hidden is provided on the multilayer label, and the sticking record management device uses the label code to generate the pasting record data. There is.

Further, in the third invention, in the campaign system described in the second invention, the RF tag for storing the label code is mounted on the multilayer label, and the application code is printed on the sheet of the multilayer label on which the RF tag is mounted. ， The label code corresponding to this application code is written in the RF tag, and the label issuing device for generating the pair of the application code and the corresponding label code as issuance log data is included. It is characterized in that an application code paired with the label code is specified by using the issuance log data generated by the label issuing device. In the third invention, the label code is provided on the multilayer label by utilizing the RF tag provided on the multilayer label.

Further, the fourth invention is generated when a plurality of multilayer labels concealing an application code are attached to one product, and the application code concealed by each of the plurality of multilayer labels affixed to the product. When the pasted record data including is stored for each product and the application for the campaign is accepted, the validity of the application code group consisting of multiple application codes obtained from the applicant of the campaign is authenticated by using the pasted record data. Is a web server. The fourth invention is a web server required for the campaign system according to the first invention.

Further, the fifth invention is a product to which a plurality of multilayer labels concealing the application code are affixed. The fifth invention is a product necessary for the campaign system according to the first invention.

Further, the sixth invention is characterized in that, in the product described in the fifth invention, a label code in a form that can be read in a state where the application code is concealed is provided on the multilayer label attached to the product. The sixth invention is a product necessary for the campaign system according to the second invention.

Further, the seventh invention is characterized in that, in the product described in the sixth invention, the RF tag for storing the label code is mounted on the multilayer label attached to the product. The seventh invention is a product necessary for the campaign system according to the third invention.

Further, the eighth invention is characterized in that a multi-layer label composed of two sheets configured to conceal the application code is provided with a label code in a form that can be read while the application code is concealed. It is a multi-layer label. The eighth invention is a multi-layer label necessary for the campaign system according to the second invention.

Further, the ninth invention is characterized in that, in the multilayer label described in the eighth invention, an RF tag for storing the label code is mounted on a sheet on which an application code is printed. The ninth invention is a multi-layer label necessary for the campaign system according to the third invention.

In the present invention, in order to solve the problem in the present invention, the application code group including the application code concealed by each of the plurality of multilayer labels affixed to one product is used as information for certifying the purchase of the product to be campaigned. Use as.

The figure explaining the structure of the campaign system which concerns on this embodiment. The figure explaining the multilayer label which concerns on this embodiment. The figure explaining the layer structure of the multilayer label which concerns on this embodiment. A diagram illustrating a web server. The figure explaining the operation of the campaign system which concerns on this embodiment. The figure explaining the structure of the campaign system which concerns on the modification. The figure explaining the multilayer label which concerns on the modification. The figure explaining the label issuing apparatus. The figure explaining the operation of the label issuing apparatus. The figure explaining the pasting performance management apparatus. The figure explaining the operation of the pasting performance management apparatus.

From here, an embodiment according to the present invention will be described. The present embodiment is for facilitating the understanding of the present invention, and the present invention is not limited to the present embodiment. Unless otherwise specified, the drawings are schematic drawings drawn to facilitate understanding of the present invention.

FIG. 1 is a diagram illustrating a configuration of a campaign system 1 according to the present embodiment. In the campaign system 1 illustrated in FIG. 1, a product 11 to which a plurality of multi-layer labels 10 (here, two-layer labels) hiding at least the application code 102 are attached (here, two sheets) and a campaign application are submitted. It is composed of at least a web server 13 that accepts.

The campaign system 1 illustrated in FIG. 1 is a device operated by an applicant 19 who applies for a campaign, and includes a terminal device 12 connected to the web server 13 via a network 14 in addition to the product 11 and the web server 13. I'm out. Although the terminal device 12 is shown as a smartphone in FIG. 1, the form of the terminal device 12 may be arbitrary as long as it has a function of displaying a web page. The terminal device 12 may be a tablet computer or a personal computer. The function for displaying a web page is generally a web browser, but it can also be an application provided by the manufacturer of the product 11.

The product 11 to which the multilayer label 10 is affixed is the target product of the campaign. The target products of the campaign include food products, but considering the cost of attaching a plurality of multilayer labels 10, high-priced products such as cosmetics are suitable as the products 11 to which the multilayer labels 10 are attached.

FIG. 2 is a diagram for explaining the multilayer label 10 according to the present embodiment, and FIG. 3 is a diagram for explaining the structure of the multilayer label 10 according to the present embodiment.

As shown in FIG. 2, the multilayer label 10 according to the present embodiment is a label in which two sheets are detachably laminated. In the present embodiment, the lower layer sheet is referred to as a lower layer sheet 101, and the upper layer sheet is referred to as an upper layer sheet 100. In FIG. 2, the multilayer label 10 is shown as a two-layer label having a two-layer structure in which the upper sheet 100 is not folded. The multilayer label 10 may have a multilayer structure of three or more layers in which the upper sheet 100 is folded. The area of the upper sheet 100 may be large enough to hide the application code 102, and in FIG. 2, the area of the upper sheet 100 is about half the area of the lower sheet 101.

As shown in FIG. 2, at least the application code 102, which is the purchase proof of the product 11 to be campaigned, is concealed in the multilayer label 10 of the present embodiment. The application code 102 may be printed on the surface of the upper layer sheet 100 that does not become the surface of the multilayer label 10, but in the present embodiment, the application code 102 is printed on the portion of the lower layer sheet 101 that overlaps with the upper layer sheet 100, and a blindfold sticker is printed. The application code 102, which is visible information, is concealed by the upper sheet 100.

Information other than the application code 102 can be included in the information to be concealed by using the upper layer sheet 100. The information to be concealed by using the upper layer sheet 100 may include the URL of the web page published by the web server 13. In addition, information such as benefits given in the campaign can be printed on the upper sheet 100. Further, when the multilayer label 10 having a multilayer structure of three or more layers in which the upper layer sheet 100 is folded is used, the description of the product 11 can be printed on the upper layer sheet 100.

The application code 102, which is the purchase proof of the product 11 to be campaigned, is data in which letters, numbers, symbols, and the like are combined. In order to prevent spoofing of the application code 102, the application code 102 has a random value different for each of the multilayer labels 10. The application code 102 may be printed on the lower layer sheet 101 in the form of plain text, but in the present embodiment, the application code 102 is printed on the lower layer sheet 101 in the form of a two-dimensional bar code. By printing the application code 102 on the lower layer sheet 101 in the form of a two-dimensional bar code, the application code 102 printed on the lower layer sheet 101 cannot be visually read.

As shown in FIG. 3, the layer structure of the multilayer label 10 according to the present embodiment is, in order from the upper layer, the upper layer sheet 100, the first adhesive layer 10a, the release agent layer 10b, the printing layer 10c, the lower layer sheet 101 and the second layer. The pressure-sensitive adhesive layer is 10d. The first pressure-sensitive adhesive layer is a layer that adheres 10a, the upper layer sheet 100 and the lower layer sheet 101. The release agent layer 10b is a layer for facilitating the release of the upper layer sheet 100 from the lower layer sheet 101. The print layer 10c is a layer on which the application code 102 is printed. The second pressure-sensitive adhesive layer 10d is a layer for adhering the multilayer label 10 to the product 11. For the upper layer sheet 100 and the lower layer sheet 101, a synthetic resin film or paper such as polyethylene terephthalate (PET) or polypropylene (PP) can be used. Acrylic-based or rubber-based adhesives can be used for the first pressure-sensitive adhesive layer 10a and the second pressure-sensitive adhesive layer 10d. Silicon varnish or the like can be used for the release agent layer 10b.

Generally, when an application for a campaign is accepted, one application code 102 hidden in one multi-layer label 10 is used as information for proving the purchase of the product 11 to be the campaign target. On the other hand, in the present embodiment, the application code group 17 consisting of the application code 102 concealed by each of the plurality of multilayer labels 10 affixed to one product 11 proves the purchase of the product 11 to be the campaign target. It is used as information for. Since a plurality of multilayer labels 10 are attached to one product 11, the application code group 17 related to one product 11 includes a plurality of application codes 102. For example, when two multilayer labels 10 are attached to one product 11, the application code group 17 authenticated by the web server 13 is the application code 102 hidden in one of the multilayer labels 10 attached to one product 11. It is a pair of the application code 102 hidden in one of the multilayer labels 10.

The application code group 17 consisting of the application code 102 concealed by each of the plurality of multi-layer labels 10 affixed to one product 11 is used for the purchase proof of the product 11 to be campaigned in the manufacturing process of the multi-layer label 10. This is to prevent unauthorized application to the campaign even if the application code 102 to be printed on the multilayer label 10 is illegally acquired.

Even if the application code 102 is leaked in the process of printing the application code 102 on the label of the multilayer label 10, the multilayer label 10 can be formed by randomly combining a plurality of multilayer labels 10 to be attached to one product 11. Even if the application code 102 is leaked in the process of printing the application code 102 on the lower sheet 101, the combination of the application codes 102 included in the application code group 17 related to one product 11 cannot be specified, so that the application is illegally applied to the campaign. Cannot be done.

In order to realize this, in the process of attaching the plurality of multilayer labels 10 to one product 11, the pasting results including the application code 102 concealed by each of the plurality of multilayer labels 10 attached to one product 11. It is necessary to generate the data 18. One method for generating the pasted actual data 18 will be described in a modification described later, but if the contents of the pasted actual data 18 can be prevented from leaking, the method for realizing this is arbitrary.

FIG. 4 is a diagram illustrating a web server 13 constituting the campaign system 1. The web server 13 includes general-purpose hardware such as a processor that controls the operation of the web server 13, a RAM that serves as a main memory, a storage used for storing data, and a network communication circuit. In FIG. 4, the web server 13 is general-purpose. Hardware is not shown.

In the campaign system 1 according to the present embodiment, the device for authenticating the application code group 17 that is the purchase proof of the product 11 to be campaigned is the web server 13. The web server 13 has a campaign application page 130, which is a web page configured so that information necessary for applying for a campaign can be input in order to authenticate the application code group 17, and a plurality of multi-layer labels 10 on one product 11. A database 131 is provided for storing the pasting record data 18 including the application code 102 generated at the time of sticking and concealed by each of the plurality of multilayer labels 10 pasted on one product 11.

FIG. 5 is a diagram illustrating the operation of the campaign system 1 according to the present embodiment. The applicant 19 who applies for the campaign peels off the upper layer sheet 100 from the lower layer sheet 101 for each of the plurality of multilayer labels 10 affixed to the product 11 purchased by the applicant 19, and the application is hidden by the multilayer label 10. All the codes 102 are exposed (S1).

Next, the applicant 19 operates the terminal device 12 to access the campaign application page 130 of the web server 13 that accepts the application for the campaign (S2). The URL of the campaign application page 130 published by the web server 13 for accepting campaign applications is generally printed on the multi-layer label 10, but a plurality of multi-layer labels 10 are attached to the product 11. Considering this, a form of printing on the package of the product 11 is also conceivable.

The web server 13 transmits the page information of the campaign application page 130 to the terminal device 12 that has accessed the campaign application page 130, and causes the campaign application page 130 to be displayed on the terminal device 12 (S3). The page information of the campaign application page 130 is generally described in HTML. The campaign application page 130 displayed on the terminal device 12 is provided with a plurality of input fields for the application code 102. The number of input fields of the application code 102 is the same as the number of multi-layer labels 10 attached to one product 11. When the number of multi-layer labels 10 to be attached to one product 11 is two, the number of input fields of the application code 102 provided on the campaign application page 130 is two. The campaign application page 130 provided in the web server 13 can be provided with an input field for inputting application information other than the application code 102 required for applying for the campaign. The application information includes, for example, personal information (address, name, age, etc.) of the applicant 19 who applies for the campaign.

The applicant 19 changes the input field of the campaign application page 130 for inputting the application code 102 hidden in the multi-layer label 10, and applies all the application codes 102 hidden in the plurality of multi-layer labels 10 to the campaign application page 130. Enter in the input field of (S4). When the terminal device 12 completes the input of the application code 102, the terminal device 12 transmits the application code group 17 including the plurality of application codes 102 input by the applicant 19 in the input field of the campaign application page 130 to the web server 13. (S5).

The method of using the application code 102 as an input field differs depending on the printing form of the application code 102. When the application code 102 is printed on the lower sheet 101 in the form of plain text, the applicant 19 inputs the application code 102 in the input field using the keyboard of the terminal device 12. Further, when the application code 102 is printed on the lower layer sheet 101 in the form of a two-dimensional bar code, the applicant 19 causes the camera function of the terminal device 12 to recognize the two-dimensional bar code printed on the lower layer sheet 101. , The application code 102 read from the two-dimensional bar code by the camera function of the terminal device 12 is automatically input in the input field.

The web server 13 authenticates the validity of the application code group 17 transmitted by the terminal device 12 by searching the database 131 for the pasted record data 18 that matches the application code group 17 transmitted by the terminal device 12 (S6). .. Only when the pasting record data 18 that matches the application code group 17 transmitted by the terminal device 12 can be searched from the database 131, the web server 13 authenticates the application code group 17 that is the purchase proof of the product 11 to be campaigned. Judge as successful.

The web server 13 branches the process based on the authentication result of the application code group 17 received from the terminal device 12 (S7). When it is determined that the authentication of the application code group 17 is successful, the process of accepting the application for the campaign is executed (S8), and the procedure of FIG. 5 is terminated. Further, when the web server 13 determines that the authentication of the application code group 17 has failed, the web server 13 ends the procedure of FIG. 5 without executing the process of accepting the application for the campaign. The present invention does not specify the process of accepting the application for the campaign, but the process of accepting the application for the campaign is generally the process of registering the application information for the campaign in the web server 13.

As described above, the web server 13 according to the present embodiment authenticates the value of the application code 102 hidden by each of the plurality of multilayer labels 10 affixed to one product 11 and the combination thereof. Even if the application code 102 to be printed on the multilayer label 10 is illegally obtained in the manufacturing process of the multilayer label 10, the combination of a plurality of multilayer labels 10 to be attached cannot be known in the manufacturing process of the multilayer label 10, so the campaign is started. Unauthorized application is prevented.

A modified example will be described. As described above, in the campaign system 1 according to the present embodiment, when a plurality of multilayer labels 10 are attached to one product 11, the application code concealed by each of the plurality of multilayer labels 10 attached to one product 11. It is necessary to generate pasting record data 18 including 102. The application code 102 is visible information printed on one sheet constituting the multilayer label 10. Since the application code 102 is concealed by the upper layer sheet 100 that serves as a blindfold sticker, the application code 102 cannot be optically read in the state of the multilayer label 10 unless some measures are taken.

FIG. 6 is a diagram illustrating the configuration of the campaign system 2 according to the modified example. In FIG. 6, the same elements as those of the campaign system 2 illustrated in FIG. 1 are designated by the same reference numerals, and the description thereof will be omitted here. In the modification, a label code 204 paired with the application code 102 is provided on the multilayer label 20 so as to be readable in a state where the application code 102 is concealed, and the application code 102 concealed by the multilayer label 20 attached to the product 11 is a label code. It is possible to identify from 204.

In the campaign system 2 according to the modified example shown in FIG. 6, the point where the RF tag 203 is mounted on the lower layer sheet 201 of the multilayer label 20 according to the modified example and the label issuing device 26 for issuing the lower layer sheet 201 of the multilayer label 20 are provided. The campaign system 1 illustrated in FIG. 1 is provided in that the label code 204 is read from the RF tag 203 of the multi-layer label 20 affixed to the product 11 and the affixing record management device 25 for generating the affixing record data 18 is provided. Is different from.

FIG. 7 is a diagram illustrating a multilayer label 20 according to a modified example. In the modified example, the RF tag 203, which is a medium capable of wireless communication, is mounted on the multilayer label 20, and the label code 204 corresponding to the application code 102 is stored in the RF tag 203. If the label code 204 stored in the RF tag 203 of the multilayer label 20 and the application code 102 hidden by the multilayer label 20 are associated in advance, the label code 204 stored in the RF tag 203 of the multilayer label 20 can be wirelessly stored. By reading, the application code 102 hidden by the multilayer label 20 can be identified from the label code 204 read from the RF tag 203 of the multilayer label 20.

As shown in FIG. 7, the multilayer label 20 according to the modified example is in the form of a two-layer label. In the modified example, the lower layer sheet 201 has an RF tag 203 built-in, and the application code 102 printed on the surface of the lower layer sheet 201 in the form of a two-dimensional bar code is blindfolded by the upper layer sheet 100 having the same area as the lower layer sheet 201. Has been done. In the modified example, the RF tag 203 is mounted on the lower sheet 201, but the RF tag 203 may be attached to the area where the application code 102 is not printed. The structure of the multilayer label 20 according to the modified example is the same as that of FIG. 3, except that the lower layer sheet 201 has a built-in RF tag 203 and the upper layer sheet 100 has a different size.

Although not shown in FIG. 7, the RF tag 203 built in the lower layer sheet 201 has an antenna and an IC chip connected to the antenna. The RF tag 203 built in the lower layer sheet 201 stores the label code 204 for identifying the multilayer label 20 with information different from that of the application code 102. Similar to the present embodiment described above, the application code 102, which is the purchase proof of the product 11 to be campaigned, is printed on the surface of the lower sheet 201 in the form of a two-dimensional bar code.

FIG. 8 is a diagram illustrating a label issuing device 26 included in the campaign system 2 according to the modified example. The label issuing device 26 is a computer device installed in the manufacturer of the multilayer label 20. The label issuing device 26 writes the label code 204 on the RF tag 203 built in the lower layer sheet 201, and prints the application code 102 on the surface of the lower layer sheet 201. The label issuing device 26 includes general-purpose hardware such as a processor that controls the operation of computer equipment, a RAM that serves as a main memory, a storage used for storing data, and a network communication circuit. Hardware is not shown.

As shown in FIG. 8, the label issuing device 26 uses an RF tag issuing means 261 for wirelessly writing information to the RF tag 203 of the lower layer sheet 201 and an application code 102 which is visible information so that the label issuing device 26 can perform this. A printing means 260 for printing on the surface of the lower sheet 201 is provided. The RF tag issuing means 261 can be realized by a reader / writer corresponding to the RF tag 203 included in the lower layer sheet 201. The printing means 260 can be realized by a printer that can print different variable information for each lower layer sheet 201, such as a sublimation transfer printer, a thermal transfer printer, or an inkjet printer.

FIG. 9 is a diagram illustrating the operation of the label issuing device 26. The label code 204 and the application code 102 are registered in the label issuing device 26 for each of the multilayer labels 20. The issuance control means of the label issuing device 26 issues the lower layer sheet 201 while switching the application code 102 used for issuing the lower layer sheet 201. When issuing the lower layer sheet 201, the label issuing device 26 first prints the application code 102 on the surface of the lower layer sheet 201 using the printing means 260 (S10), and then uses the RF tag issuing means 261. , The label code 204 corresponding to the application code 102 is written in the RF tag 203 of the lower layer sheet 201 on which the application code 102 is printed (S11). By issuing the lower layer sheet 201 in this way, the application code 102 printed on the surface of the lower layer sheet 201 and the label code 204 written on the RF tag 203 of the lower layer sheet 201 are associated with each other. Next, the label issuing device 26 stores the issuance log data in which the application code 102 printed on the surface of the lower layer sheet 201 and the label code 204 written on the RF tag 203 of the lower layer sheet 201 are associated with each other (S12). The procedure of 9 is completed.

FIG. 10 is a diagram illustrating a pasting record management device 25 included in the campaign system 2 according to the modified example. The affixing record management device 25 is a computer device installed in a manufacturer that affixes the multilayer label 20 to the product 11. The affixing record management device 25 collectively reads the label code 204 stored in the RF tag 203 from each of the plurality of multi-layer labels 20 affixed to the product 11, and uses the issuance log data generated by the label issuing device 26. Therefore, the pasting record data 18 relating to the plurality of multilayer labels 20 pasted on one product 11 is generated. The pasted performance management device 25 includes general-purpose hardware such as a processor for controlling the operation of computer equipment, a RAM as a main memory, a storage used for storing data, and a network communication circuit. General-purpose hardware is not shown.

The pasting record management device 25 includes an RF tag reading means 250 that wirelessly reads information from the RF tag 203 of the lower layer sheet 201 of the multilayer label 20 so that this can be performed. The issuance log data generated by the label issuing device 26 is registered in advance in the pasting record management device 25. The RF tag reading means 250 can be realized by a reader / writer corresponding to the RF tag 203 included in the multilayer label 20.

FIG. 11 is a diagram illustrating the operation of the pasting record management device 25. The affixing record management device 25 collectively reads the label code 204 stored in the RF tag 203 from each of the plurality of multi-layer labels 20 affixed to one product 11 (S20). Next, the pasting record management device 25 executes a loop process (S21) to be executed for each label code 204 read from the RF tag 203. In this loop processing (S21), the pasting record management device 25 searches for issuance log data including the label code 204 from the issuance log data stored in the pasting record management device 25 (S22), and the searched issuance is performed. The application code 102 included in the log data is acquired (S23). Next, the pasting record management device 25 generates pasting record data 18 including a plurality of application codes 102 specified by using the label codes 204 read from each of the plurality of multilayer labels 20 attached to the product 11. Remember (S24).

The method of providing the label code 204 on the multilayer label 20 so as to be readable in the state of the multilayer label 20 is not limited to the modified example method using the RF tag 203. In the modified example, the label code 204 is provided on the multilayer label 20 by using the RF tag 203 which is a medium capable of wireless communication, but the label code 204 is attached to the multilayer label 20 by using invisible ink or visible ink which reacts with ultraviolet rays. A method of printing on the surface of is also conceivable.

1, 20 Campaign system 10, 20 Multi-layer label 100 Upper layer sheet 101, 201 Lower layer sheet 102 Application code 203 RF tag 204 Label code 11 Product 12 Terminal device 13 Web server 17 Application code group 18 Pasting record data 19 Applicant 25 Pasting record management Device 26 Label issuing device

Claims (9)

Products with multiple multi-layer labels that conceal the application code, and products
The pasting record data including the application code generated when a plurality of the multi-layer labels are affixed to one product and concealed by each of the plurality of multi-layer labels affixed to one product is stored for each product. However, when the application for the campaign is accepted, the web server that authenticates the validity of the application code group consisting of multiple application codes obtained from the applicants of the campaign using the pasted record data, and
A campaign system characterized by including. A label code in a form that can be read with the application code hidden is provided on the multilayer label.
The label code corresponding to the application code is stored for each application code, and the process of specifying the application code paired with the label code read from the multi-layer label is performed on a plurality of the multi-layers attached to one product. It includes a pasting record management device that performs each label code read from the label and generates the pasting record data used by the web server.
The campaign system according to claim 1, characterized in that. An RF tag that stores the label code is mounted on the multi-layer label.
When the application code is printed on the multi-layer label sheet on which the RF tag is mounted, the label code corresponding to the application code is written in the RF tag, and a pair of the application code and the corresponding label code is issued log data. Includes a label issuing device that produces as
The pasting record management device identifies an application code paired with the label code by using the issuance log data generated by the label issuing device.
The campaign system according to claim 2, characterized in that. The product is generated when a plurality of multi-layer labels with concealed application codes are affixed to one product, and the pasting performance data including the application code concealed by each of the plurality of multi-layer labels affixed to one product is the product. A web server that authenticates the validity of an application code group consisting of multiple application codes obtained from campaign applicants by storing each item and using the pasted record data when accepting a campaign application. A product with multiple multi-layer labels that conceal the application code. The product according to claim 5, wherein a label code in a form that can be read in a state where the application code is concealed is provided on the multilayer label to be attached to the product. The product according to claim 6, wherein the RF tag for storing the label code is mounted on the multilayer label to be attached to the product. A multi-layer label consisting of two sheets configured to conceal an application code, characterized in that a label code in a form that can be read while the application code is concealed is provided. The multilayer label according to claim 8, wherein an RF tag for storing the label code is mounted on a sheet on which an application code is printed.

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