JP2022025688A - Advertisement effect determination system and advertisement effect determination method - Google Patents

Abstract

To provide a novel technology for judging an advertisement effect correctly.SOLUTION: An advertisement effect determination system 1 comprises: an advertisement effect determination device 100; and an advertiser web server 200. The advertiser web server 200 is provided with parameter request means that transmits information indicative of an advertisement carrying medium serving as a transit source when an advertisement is operated and access to a client is performed in the advertisement carrying medium displayed to the client; and requests the advertisement effect determination device 100 to issue an access identification parameter. The advertisement effect determination device 100 is provided with access storage means that returns the access identification parameter to the advertiser web server 200, issuing the access identification parameter, and stores the access identification parameter and the advertisement carrying medium in association with information allowing for identifying the advertiser. The advertiser web server 200 is provided with display processing means that returns a response allowing for issuing a first party cookie in which the received access identification parameter stands a value to the client.SELECTED DRAWING: Figure 1

Description

The present invention relates to an advertising effectiveness determination system and an advertising effectiveness determination method.

As one of the forms of Web advertising, there is performance-based advertising (so-called affiliate advertising). The system responsible for this type of advertisement is called an ASP (affiliate service provider) (hereinafter, the operator is referred to as an ASP operator).

One of the growth factors for performance-based advertising is that it is possible to measure advertising effectiveness using indicators such as CPA (Cost Per Action). Conventional advertising effectiveness determination techniques generally use a third-party cookie to track the transition of a web page.

However, in recent years, it has become difficult to track using a third-party cookie from the viewpoint of privacy protection and changes in the market environment. As a result, there are increasing cases where it is not possible to measure advertising effectiveness fairly. Therefore, it is now practiced to track web page transitions using first-party cookies.

As a technique for tracking the transition of a web page using a first-party cookie, for example, there are the following. In Patent Document 1, the advertisement distribution / measuring device is used to identify an operation detecting means for detecting that an operation for an advertisement has been performed by a user on an advertisement posting website and an operation for identifying the operation for the advertisement. On the advertisement placement website when it is detected that the user has reached the web page for measuring the effect on the advertisement based on the means for issuing the identification parameter and the coffee recorded on the user terminal operated by the user. The web for measuring the effect on the advertisement, including the identification parameter issued by the identification parameter issuing means, provided with a means for determining that the advertisement effect is obtained for the advertisement operated in. The page describes an advertising effectiveness determination system with means for issuing a cocoie that can be used as a first-party cocoie.

Japanese Unexamined Patent Publication No. 2019-159686

For example, Apple Inc. Safari (registered trademark), a web browser of Safari, uses the ITP (Intelligent Tracking Prevention) function to fully block third-party cookies (ITP Full Third-Party Cookie Blocking and More. 03, 2020). In addition, under certain conditions, restrictions are also imposed on first-party cookies, making it increasingly difficult to evaluate the advertising media fairly. This condition may include, for example, whether or not the provider of the web browser or the web browser goes through the domain determined by the tracker (for example, the domain of the conventional ASP operator).

It should be noted that restrictions on cookies have been implemented or are planned for various web browsers, not limited to safari (registered trademark). The conditions for restrictions and the contents of the restrictions have been and may be changed continuously since the filing of the prior art. Therefore, from the following viewpoints, there is a problem in the method as in the prior art.

In order for an ASP operator to issue a first-party cookie from the server side in a procedure similar to that of the prior art, the advertiser has an effect on the advertisement based on the first-party cookie recorded on the client of the advertiser's website. It is necessary to acquire an arbitrary subdomain of the same domain as the advertiser web page (conversion page) for measurement, and set it so that the cookie issuing server of the ASP operator can be accessed via the subdomain. However, even if you access the cookie issuing server that looks like the same domain as the conversion page by this procedure, you can know from the web browser that you have accessed the domain of the ASP operator, and depending on the conditions. Cookies can be restricted.

It is also possible for the web browser to grasp that the advertisement has accessed the advertiser's subdomain (cookie issuing server) via the domain of the measurement server of the ASP operator. Therefore, it may be difficult to determine the legitimate advertising effect on the advertising media.

In view of such a situation, it is an object of the present invention to provide a novel technique for properly determining the advertising effect.

In order to solve the above problems, the present invention is an advertising effect determination system that issues a first-party cookie including a predetermined parameter on an advertiser's website and determines the advertising effect of an affiliate advertisement using the first-party cookie. There,
The advertising effectiveness determination system includes an advertising effectiveness determination device and an advertiser web server.
When the advertisement is operated on the advertisement placement media displayed on the client and the advertiser domain is accessed, the advertiser web server transmits information indicating the advertisement placement media that is the transition source, and the advertisement is described. Equipped with a parameter request means for requesting the issuance of access identification parameters to the advertising effectiveness judgment device.
The advertising effectiveness determination device that has received the issuance request issues the access identification parameter and returns it to the advertiser web server, and at the same time, corresponds the access identification parameter and the advertisement posting media to the information that can identify the advertiser. Equipped with an access storage means to store with
The advertiser web server further includes a display processing means for returning a response capable of issuing a first-party cookie having the received access identification parameter as a value to the client.

Further, the present invention is an advertising effect determination method for issuing a first-party cookie including a predetermined parameter on an advertiser's website and determining the advertising effect of affiliate advertising using the first-party cookie.
When the advertiser web server operates the advertisement on the advertisement placement media displayed on the client and accesses the advertiser domain, the advertiser web server sends information indicating the advertisement placement media that is the transition source, and the advertisement effect. The step of requesting the issuance of access identification parameters to the judgment device, and
The advertising effectiveness determination device that has received the issuance request issues the access identification parameter and returns it to the advertiser web server, and at the same time, corresponds the access identification parameter and the advertisement posting media to the information that can identify the advertiser. Steps to attach and store, and
The advertiser web server has a step of returning a response capable of issuing a first-party cookie having the received access identification parameter as a value to the client.

In a preferred embodiment of the present invention, the advertisement placed on the advertisement posting media has an address for accessing the advertiser website and information that can identify the advertisement posting media as a transition source.

With such a configuration, the access identification parameter can be requested to be issued on the back side of the advertiser's website, and the access information can be recorded in the advertisement effectiveness determination device in a place that cannot be detected by the web browser.

Further, the present invention is an advertising effect determination system that issues a first-party cookie including a predetermined parameter on an advertiser's website and determines the advertising effect of an affiliate advertisement using the first-party cookie.
When the advertisement is operated on the advertisement posting media and the relay domain is accessed, the advertisement effectiveness determination system issues an access identification parameter, and the access identification parameter and the transition source are added to the information that can identify the advertiser. An access storage means for storing the advertisement placement media in association with each other,
A redirect means for returning the transition destination information having the advertiser website as the transition destination and the redirect information including the access identification parameter to the client accessing the relay domain is provided.
The access identification parameter is a parameter included in the first-party cookie issued by a client who has accessed the advertiser website.
In the web server that performs the process including at least the redirect means, a plurality of the relay domains are set as virtual hosts so as to be accessible to the web server, and the process is configured to be available via each of the relay domains.

Further, the present invention is an advertising effect determination method for issuing a first-party cookie including a predetermined parameter on an advertiser's website and determining the advertising effect of affiliate advertising using the first-party cookie.
When the advertisement is operated on the advertisement placement media and the relay domain is accessed, the advertisement effectiveness determination system issues an access identification parameter, and the access identification parameter and the transition source are added to the information that can identify the advertiser. An access storage step that stores advertising media in association with each other,
It has a redirect step of returning the transition destination information with the advertiser website as the transition destination and the redirect information including the access identification parameter to the client accessing the relay domain.
The access identification parameter is a parameter included in the first-party cookie issued by a client who has accessed the advertiser website.
The advertising effectiveness determination system includes at least a web server that executes the redirect step.
A plurality of the relay domains are set up as virtual hosts so that the web server can be accessed, and the redirect step is configured to be available via each of the relay domains.

By setting different relay domains for each advertiser and setting virtual hosts so that applications including at least redirect means that can be accessed in common from each advertising media can be accessed from each relay domain, the relay domain If is a domain that has not been tracker determined in the web browser application, the client can retain the first party cocoie for an appropriate period of time.

In a preferred embodiment of the present invention, in the web server, at least a part of the plurality of relay domains set as virtual hosts has different third level domains.
With such a configuration, even if a certain relay domain is determined as a tracker, the relay domain having a different third level domain is not affected, and the sustainability is enhanced.

In a preferred embodiment of the present invention, when it is detected that the advertiser web page for measuring the effect on the advertisement is reached based on the first party cocoie recorded on the client, the operation is performed on the advertisement placement media. Further, an access determination means for determining that the advertisement effect is obtained for the advertised advertisement is provided.
With such a configuration, the advertising effect can be aggregated.

According to the present invention, it is possible to provide a novel technique for properly determining the advertising effect.

It is a system configuration diagram of the advertisement effect determination system in an embodiment. It is a schematic diagram which shows the page transition and the flow of information in Embodiment 1. FIG. It is a figure which shows an example of the information stored in the storage part in Embodiment 1. FIG. It is a schematic diagram of the page transition in Embodiment 2. It is a processing flowchart up to the issuance of a cookie in Embodiment 2. It is a processing flowchart for updating a relay domain in Embodiment 2.

Hereinafter, the advertising effectiveness determination system according to the embodiment of the present invention will be described with reference to the drawings. The embodiments shown below are examples of the present invention, and the present invention is not limited to the following embodiments, and various configurations can be adopted. The advertisement effect determination system in the present embodiment tracks the behavior of the viewer who has operated on the advertisement posted on the advertisement placement media, and determines whether or not the advertisement effect is obtained.

For example, although the configuration, operation, and the like of the advertising effect determination system will be described in the present embodiment, the same operation and effect can be achieved by a method, an apparatus, a computer program, and the like having the same configuration. The program may be stored in a recording medium. Using this recording medium, for example, a program can be installed on a computer. Here, the recording medium in which the program is stored may be a non-transient recording medium such as a CD-ROM.

<System configuration>
FIG. 1 is a diagram showing a system configuration of the advertising effect determination system 1 in the present embodiment. The advertising effectiveness determination system 1 includes a web server (advertising effectiveness determination device 100) and a web server (advertiser web server 200), and is configured to be able to communicate with the information processing apparatus CP via the communication network NW.

In this embodiment, the communication network NW is Internet communication based on the TCP / IP protocol. There are no restrictions on the type of communication protocol, and there are no restrictions on the type or scale of the network.

Further, a web server (poster web server) for displaying and processing advertisement posting media (not shown) is connected to the communication network NW, and is configured to be communicable with the advertisement effect determination device 100 and the information processing device CP. There is.

The web server (advertising effect determination device 100) includes a control unit 101, a storage unit 102, and a communication unit 103 as a hardware configuration.

The control unit 101 includes one or more processors such as a CPU, and controls the entire operation processing of the advertisement effect determination device 100 by executing the advertisement effect determination program, the OS, and other applications according to the present invention.

The storage unit 102 is an HDD, ROM, RAM, etc., and stores the advertising effect determination program according to the present invention, data used when the control unit 101 executes processing based on the program, and the like. The control unit 101 executes the process based on the advertisement effect determination program stored in the storage unit 102, thereby realizing the functional configuration described later.

The communication unit 103 executes communication control with the communication network NW, and performs an input necessary for operating the advertisement effect determination device 100 and an output related to the operation result.

The web server (advertiser web server 200) includes a control unit 201, a storage unit 202, and a communication unit 203 as a hardware configuration.

The control unit 201 includes one or two or more processors such as a CPU, and executes an issue request program, an OS, or another application that requests the advertisement effect determination device 100 to issue an access identification parameter, thereby executing the advertiser web server 200. Controls the entire operation process of.

The storage unit 202 is an HDD, ROM, RAM, etc., and stores the issue request program, the page source of the advertiser website, and the data used when the control unit 201 executes processing based on the program. The control unit 201 executes the process based on the issuance request program stored in the storage unit 202, thereby realizing the functional configuration described later.

The communication unit 203 executes communication control with the communication network NW, and performs an input necessary for operating the advertiser web server 200 and an output related to the operation result.

The information processing device CP is a PC, a smartphone, a tablet terminal, or the like used by a viewer who browses a web page. The information processing apparatus CP includes a control unit, a storage unit, an input unit, an output unit, and a communication unit as a hardware configuration.

The control unit of the information processing apparatus CP includes one or more processors such as a CPU, and controls the entire operation processing of the information processing apparatus CP. The storage unit of the information processing apparatus CP is an HDD, ROM, RAM, or the like, and stores a program and data or the like used when the control unit executes processing based on the program.

The storage unit stores the web browser application, and the control unit executes the web browser application so that the viewer accesses the advertisement distribution media or the advertiser's website to browse, apply, or purchase a product.

The input unit of the information processing apparatus CP is a touch panel, a mouse, a keyboard, or the like, and inputs an operation request by the user to the control unit. The output unit of the information processing apparatus CP is a display or the like, and displays the processing result or the like of the control unit. The communication unit of the information processing apparatus CP executes communication control with the communication network NW, and performs an input necessary for operating the information processing apparatus CP and an output related to the operation result.

<Embodiment 1>
The first embodiment of the present invention will be described with reference to the drawings. In the first embodiment, a case where a viewer selects and operates an advertisement via the information processing device CP and accesses the advertiser's website to issue an access identification parameter will be described.

The advertisement effect determination device 100 in the present embodiment includes an access storage means 4 and an access determination means 6 as functional components. In this, the information processing by the software stored in the storage unit 102 is specifically realized by the hardware (control unit 101). In this embodiment, an example in which the information stored in these functional components and the storage unit is collected in the advertisement effect determination device 100 will be described, but these functions will be described in the entire computer group using a plurality of information processing devices. Information stored in the components and the storage unit may be retained.

FIG. 3 is a diagram showing an example of information stored in the storage unit 102. The storage unit 102 of the advertisement effect determination device 100 stores advertisement information, media information, advertisement placement information, access information, and conversion information. Advertising information, media information, and advertising posting information are information registered in advance such as advertisers, advertiser websites, publishers, and advertising posting media, and access information and conversion information are operated by the viewer. Therefore, it is the information acquired for determining the advertising effectiveness.

The advertisement information includes advertisement identification information (advertisement ID in FIG. 3), advertiser identification information (advertiser ID in FIG. 3), and transition destination information of the advertiser website transitioning from the advertisement (transition destination URL in FIG. 3). It also has a conversion page (CV page URL in FIG. 3) and the like, which is recorded as a conversion when the viewer arrives. These can be used as information that can identify the advertiser.

For example, the advertiser registers as a user, registers the advertiser's information (information not shown to be associated with the advertiser ID in FIG. 3) in the advertisement effect determination device 100, and also registers the information related to the advertisement (transition destination in FIG. 3). By registering a URL, a CV page URL, and other information (not shown) such as an advertisement image, the advertisement information is stored in the storage unit 102.

The media information includes identification information of the advertisement posting media (media ID in FIG. 3), identification information of the publisher who operates the advertisement posting media (publisher ID in FIG. 3), and URL of the advertisement posting media (media URL in FIG. 3). ). These can be used as information for identifying advertising media. Further, the advertisement posting information includes the identification information of the advertisement posting media (media ID in FIG. 3) and the identification information of the posted advertisement (advertisement ID in FIG. 3).

For example, the advertiser registers as a user, and the advertisement posting information is registered by registering on which web page the advertisement to be posted is posted in the advertisement effectiveness determination device 100.

The advertiser web server 200 includes a parameter requesting means 11, a parameter receiving means 12, and a display processing means 13 as functional components. In this, the information processing by the software stored in the storage unit 202 is specifically realized by the hardware (control unit 201). In this embodiment, an example in which the information stored in these functional components and the storage unit is aggregated in the advertiser web server 200 will be described, but these functions will be described in the entire computer group using a plurality of information processing devices. Information stored in the components and the storage unit may be retained.

<Procedure for judging advertising effectiveness>
Advertising media is a web page on which an advertisement is posted, and is operated by the publisher of the advertisement (so-called affiliate). The advertisement posted on the advertisement posting media is, for example, a banner advertisement placed on the advertisement posting media by the publisher. In the present embodiment, the program for displaying the advertisement is embedded in the page source of the advertisement posting media by html or the like, and from the web server for displaying the advertisement posting media in response to the request from the information processing apparatus CP. Delivered.

The viewer's operation on the advertisement posted on the web page is assumed to be, for example, a click operation using a mouse or a touch operation on a touch panel.

The advertisement includes the identification information of the advertisement, and also includes a program for inquiring and acquiring the URL of the advertiser website to the advertisement effectiveness determination device 100 based on the identification information of the advertisement. The URL of the advertiser's website may be directly described in the program for displaying the advertisement.

Further, the advertisement may include the identification information of the advertiser in addition to or instead of the identification information of the advertisement. In addition, the advertisement includes the attributes of the advertisement such as the shape of the advertisement image, the type of the advertisement image / advertisement text, the identification information of the publisher (ID of the publisher, etc.), and the identification information of the media on which the advertisement is posted (ID of the advertisement publication media, etc.). One or more of the above may be included.

FIG. 2 is a schematic diagram showing a page transition and an information flow in the present embodiment. In the following, the description of the DSN server and the like will be omitted.

(1) When the viewer operates the information processing device CP such as a personal computer or a smartphone to select and operate the advertisement 1 on a certain advertisement posting medium (md1.com), the advertiser's website is accessed. More specifically, the web browser of the information processing apparatus CP transmits a display request for the landing page (aa.com) of the advertiser website to the advertiser web server 200. At this time, in order to specify the advertisement posting media to be passed through, the predetermined information included in the advertisement is passed to the advertiser web server 200 as parameters and referrers.

(2) The parameter requesting means 11 is configured to be able to request the advertisement effectiveness determination device 100 to issue an access identification parameter when the advertisement is operated on the advertisement posting media and the advertiser's website is accessed. To. In the present embodiment, the parameter requesting means 11 transitions to the advertisement effectiveness determining device 100 when the advertisement is operated in the advertisement posting media, the advertiser domain is accessed, and the display request of the advertiser website is received. Send information indicating the original advertisement placement media and request issuance of access identification parameters.

The access storage means 4 that has received the request for issuing the access identification parameter from the advertiser web server 200 is configured to issue the access identification parameter for identifying the access of the viewer and to store the access identification parameter in the storage unit 102. Here, the advertisement effectiveness determining device 100 sets the access identification parameter as the advertisement posting media based on the information (URL and ID of the advertisement posting media, the publisher's ID, etc.) that can identify the advertisement posting media on which the advertisement is posted. Store access information in association with each other.

The access information exemplified in FIG. 3 is information for recording the history of access via the advertisement, and is the identification information of each access (access ID in FIG. 3) and the transition source (that is, the advertisement posting media referral: in FIG. 3). (Transition source URL), information that can identify the advertiser (advertiser identification information, transition destination URL, advertisement identification information, etc .: transition destination URL in FIG. 3), and access identification parameters issued by the access storage means 4. Have.

(3) The access storage means 4 is configured to be able to send the issued access identification parameter to the advertiser web server 200. The parameter receiving means 12 is configured to be able to receive the access identification parameter returned from the access storing means 4.

(4) The display processing means 13 returns the page source of the landing page of the advertiser website to the client so that the first-party cookie whose value is the received access identification parameter can be issued. In the client, a predetermined web page of the advertiser website is displayed and a first-party cookie is issued, and the first-party cookie having an access identification parameter as a value is stored in the client's web browser.

In the present embodiment, in (2), the page source of the landing page of the advertiser website is returned in response to the display request from the display processing means 13 and the information processing device CP (the landing page is displayed in the information processing device CP). (After being displayed), request issuance of access identification parameters. Then, the access identification parameter received in (3) is used, and in (4), the display processing means 13 inputs an image file, a script file, or the like as a page source of a landing page capable of issuing a first-party cookie to the information processing apparatus CP. By transmitting, a first party cookie is issued in the information processing device CP (web browser application).

Here, before the display processing means 13 returns the page source of the landing page of the advertiser website (before the landing page is displayed in the information processing apparatus CP), the parameter requesting means 11 issues the access identification parameter. When making a request, the parameter requesting means 11 determines whether or not the client has a cookie with a predetermined name issued by the own domain for the advertisement effect determination, and has already used the own domain for the advertisement effect determination. In the case of access from a web browser having the issued cookie, the configuration may be such that the issuance request of the access issuance parameter is not performed. As a result, it is not necessary to request the advertisement effect determination device 100 to issue each time, and the display processing of the client website can be efficiently performed.

A program for issuing a first-party cookie is embedded in a predetermined web page of an advertiser's website using an access identification parameter. The web page in which the program is embedded may be a landing page that can be directly accessed from the advertisement, or may be a page that can be transitioned from the landing page. When embedding a program for issuing a first-party cookie in a transitionable page, the program that passes the received access identification parameter to the web page in which the program for issuing the first-party cookie is embedded is the landing page and the program. , Embedded in the web page you go through.

The advertiser web server 200 or the advertisement effectiveness determination device 100 may be configured to discriminate between access via advertisement and access not via advertisement based on a request for displaying the advertiser website. When the access to the advertiser website does not go through the advertisement, it is not necessary to request the issuance of the access identification parameter or the access identification parameter, and at least the processing load in the advertisement effect determination device 100 can be reduced.

When the advertiser web server 200 performs access via / without advertisement, it is configured so that it can be discriminated by adding a predetermined parameter indicating that the access is via advertisement to the display request of the advertiser's website. good.

(5) When the viewer operates the client (information processing device CP) to reach the conversion page of the advertiser's website, (6) the web browser memorizes it as a cookie based on the program embedded in the conversion page. The access identification parameter is transmitted to the advertisement effect determination device 100. In the present embodiment, this program transmits the URL of the conversion page and the date and time of conversion to the advertisement effect determination device 100 together with the access identification parameter stored in the web browser of the client. The advertisement effect determination device 100 stores the access identification parameter transmitted from the information processing device CP in the storage unit 102 as conversion information.

The conversion information exemplified in FIG. 3 is information for measuring conversion, and access to the conversion identification information (CVID in FIG. 3), access identification parameter, conversion page (CV page URL in FIG. 3), and conversion page. Stores the date and time in association with each other. The conversion page is transmitted to the advertisement effectiveness determination device 100 by the program embedded in the conversion page.

When the access determination means 6 detects that the client has reached the conversion page, it determines that the advertisement effect is obtained for the advertisement operated on the advertisement placement media. The access determination means 6 is configured to be able to determine the advertising effect by using the access information of the viewer stored in the storage unit 102 and the conversion information.

<Embodiment 2>
Next, Embodiment 2 of the present invention will be described. The configuration common to the first embodiment is designated by the same reference numerals and the description thereof will be omitted. In the second embodiment, a case where the viewer selects and operates an advertisement via the information processing device CP and accesses the advertiser's website via the relay domain to issue an access identification parameter will be described.

The advertising effect determination device 100 in the present embodiment includes domain setting means 2, virtual host setting means 3, access storage means 4, redirect means 5, access determination means 6, and domain determination means 7 as functional components. In this, the information processing by the software stored in the storage unit 102 is specifically realized by the hardware (control unit 101).

The domain setting means 2 is configured to be able to store the relay domain and the advertiser, which will be described later, in association with each other. The virtual host setting means 3 is configured to be able to set a virtual host so that the web server (advertising effect determination device 100) that performs processing including at least the redirect means 5 can be accessed via a plurality of relay domains. The access storage means 4 is configured to be able to issue an access identification parameter when the advertisement is operated on the advertisement posting media and the relay domain is accessed, and the access identification parameter and the transition source are added to the information that can identify the advertiser. Is configured to be storable in association with each other. The redirect means 5 is configured to be able to return the redirect information including the transition destination information and the access identification parameter with the advertiser's website as the transition destination to the client accessing the relay domain. The access determination means 6 is configured to be able to determine the advertising effect by using the access information of the viewer and the conversion information. The domain determination means 7 is configured to be able to detect whether or not the relay domain is tracker-determined in one or a plurality of browser applications.

<Outline of page transition until cookie issuance>

In the present embodiment, the viewer selects and operates the advertisement to access the advertiser's website via the relay domain so that the access by the viewer can be memorized, and the specific advertiser's website can be accessed. It is configured to be redirectable. In the present embodiment, the advertisement includes the identification information of the advertisement, and also includes a program for inquiring and acquiring the relay domain to be accessed based on the identification information of the advertisement to the advertisement effect determination device 100. More specifically, the URL of the cushion page is embedded in the advertisement, and when the viewer selects and operates the advertisement, the page transitions to the cushion page. A program for transmitting the identification information of the advertisement to the advertisement effect determination device 100, receiving the relay domain associated with the advertisement, and redirecting to the relay domain is embedded in the cushion page. The URL of the cushion page preferably includes the same third-level domain as the advertising media, its subdomains, or other third-level domains prepared by the publisher. The relay domain may be directly described in the program for displaying the advertisement, and the relay domain may be directly accessed when the viewer selects and operates the advertisement. When accessing the relay domain from the advertisement, the identification information of the advertisement is passed.

The relay domain is a domain for passing the advertisement effect determination device 100 from the advertisement posting media, and is used in the information processing device CP such as a newly acquired domain at the time of being associated with the advertiser by the domain setting means 2. A domain that has not been tracker determined in the web browser application that can be run. The web server (advertising effectiveness determination device 100) that behaves as a functional component including the redirect means 5 is set as an IP address-based virtual host so that it can be accessed via a plurality of relay domains, and the virtual host is set via each relay domain. The functional components described above are configured to be available. The web server that behaves as a functional component including the redirect means 5 may be set with a name-based virtual host.

In the present embodiment, the virtual host setting means 3 sets the virtual host for accessing the web server for the designated relay domain. Further, in the present embodiment, the domain setting means 2 associates the relay domain with the URL of the advertiser website as the transition destination, and stores the relay domain information in the storage unit 102. As an example, the relay domain information has information such as an advertisement ID that can identify the transition destination in association with the relay domain.

FIG. 4 is a schematic diagram of page transitions in this embodiment. When the viewer operates the information processing device CP such as a personal computer or smartphone and clicks the advertisement 1 on a certain advertisement posting medium (md1.com), the relay domain 1 (xxx.xxx.xxx.11) is accessed. Will be. Similarly, when the viewer operates the information processing device CP and clicks another advertisement 2 on another advertisement placement medium (md2.com), the relay domain 2 (xxx.xxx.xxx.12) is accessed. Is performed, and when another advertisement 3 is clicked on another advertisement posting medium (md3.com), the relay domain 3 (xxx.xxx.xxx.13) is accessed.

As shown in the illustrated example, the plurality of relay domains configured as virtual hosts may include relay domains having different third level domains. Further, it is preferable that the relay domain is a domain that is uniquely associated with each advertiser or advertiser website. Since the redirect means 5 can specify the transition destination by including information that can identify the advertiser as a parameter when accessing the relay domain from the advertisement, different advertisements are sent from the same relay domain. It may be possible to transition to the main website.

Then, the access storage means 4 issues an access identification parameter for identifying the access of the viewer and stores it in the storage unit 102. Further, the redirect means 5 is a client (information processing device CP) that accesses the transition destination information having the advertiser website (landing page) as the transition destination and the redirect information including the issued access identification parameter to each relay domain. By returning to, the viewer will access the advertiser's website.

In the illustrated example, the redirect information that uses the advertiser website 1 as the transition destination information is used for the client that operates the advertisement 1, and the advertiser website 2 is used as the transition destination information for the client that operates the advertisement 2. The redirect information that uses the advertiser website 3 as the transition destination information is returned to the client that operates the advertisement 3.

<Processing until cookie issuance>
FIG. 5 is a processing flowchart up to the issuance of cookie. In step S51, the client (information processing apparatus CP) accesses the advertisement posting media and displays a web page containing the advertisement. Here, when the viewer selects and operates the advertisement, the process proceeds to step S52.

In step S52, the advertisement effectiveness determination device 100 is accessed based on the URL (relay domain) embedded in the advertisement. When the advertisement effect determination device 100 is accessed, the access storage means 4 creates an access identification parameter, associates the information that can identify the advertiser, the access identification parameter, and the advertisement posting medium of the transition source with the access information. Is stored in the storage unit 102.

In the present embodiment, the information that can identify the advertiser is given based on the correspondence relationship between the relay domain and the advertiser (relay domain information in FIG. 3) stored in the storage unit 102. If the relay domain does not uniquely correspond to the advertiser, the information that can identify the advertiser is given based on the parameter (information that can identify the advertiser) when the relay domain accesses the advertisement effect determination device 100. Can be. The transition source advertising media is given, for example, based on the referrer when accessing the relay domain.

Then, in step S53, the redirect means 5 provides the redirect information including the transition destination information and the access identification parameter to the advertiser website that can be specified from the relay domain information based on the information that can identify the advertiser. , Send back to the client that accessed the relay domain.

In step S54, the web browser of the information processing apparatus CP that has received the redirect information accesses the advertiser website based on the transition destination information. Then, in step S55, the web browser of the information processing apparatus CP that has accessed the advertiser website issues and stores the first-party cookie including the received access identification parameter based on the program embedded in the advertiser website. do.

<Detection of relay domain judged as tracker>
If the relay domain is not determined by the tracker by the web browser executed in the information processing device CP, tracking for a certain period of time is possible using the first-party cookie issued by the client. On the other hand, when the relay domain is determined as a tracker, the saving of the first-party cookie is restricted by the web browser, and the access identification parameter cannot be acquired on the conversion page.

The domain determined by the tracker is stored in the provider system that can be accessed via the communication network NW prepared by the provider of the web browser, and the domain determination means 7 specifies the target relay domain. Then, whether this relay domain is determined as a tracker, make a request to the provider system and receive a reply. This request can be made, for example, by manipulating the developer application of the target web browser. The domain determination means 7 periodically executes the above request for each of the relay domains being used based on the relay domain information, and acquires whether or not the tracker has been determined.

<Renewal of relay domain>
When the relay domain set to access the advertiser's website is tracker-determined by the web browser executed in the information processing device CP, a new relay domain (not tracker-determined, for example, acquired) is determined by the advertiser. The domain) is associated with the advertisement effect determination device 100.

FIG. 6 is a processing flowchart for updating the relay domain when the relay domain is determined to be a tracker. If the relay domain is determined to be a tracker in step S61 (YES in step S61), the process proceeds to step S62.

In step S62, the domain setting means 2 updates the relay domain information that has already been set, and associates the new relay domain with the information that can identify the transition destination. In the advertisement, a new relay domain to be linked is acquired and the relay domain is accessed, and the redirect means 5 determines the user who has accessed the new relay domain based on the information that can identify the transition destination. Redirect to the advertiser website that will be determined.

1: Advertising effect determination system 2: Domain setting means 3: Virtual host setting means 4: Access storage means 5: Redirect means 6: Access judgment means 7: Domain judgment means 11: Parameter request means 12: Parameter receiving means 13: Display processing Means 100: Advertising effect determination device 101: Control unit 102: Storage unit 103: Communication unit 200: Advertiser web server 201: Control unit 202: Storage unit 203: Communication unit CP: Information processing device NW: Communication network

Claims (7)

An advertising effectiveness determination system that issues a first-party cookie containing a predetermined parameter on an advertiser's website and determines the advertising effectiveness of affiliate advertisements using the first-party cookie.
The advertising effectiveness determination system includes an advertising effectiveness determination device and an advertiser web server.
When the advertisement is operated on the advertisement placement media displayed on the client and the advertiser domain is accessed, the advertiser web server transmits information indicating the advertisement placement media that is the transition source, and the advertisement is described. Equipped with a parameter request means for requesting the issuance of access identification parameters to the advertising effectiveness judgment device.
The advertising effectiveness determination device that has received the issuance request issues the access identification parameter and returns it to the advertiser web server, and at the same time, corresponds the access identification parameter and the advertisement posting media to the information that can identify the advertiser. Equipped with an access storage means to store with
The advertiser web server is further provided with a display processing means for returning a response capable of issuing a first-party cookie having the received access identification parameter as a value to the client. The advertising effectiveness determination system according to claim 1, wherein the advertisement placed on the advertisement posting media has an address for accessing the advertiser website and information that can identify the advertisement posting media as a transition source. An advertising effectiveness determination system that issues a first-party cookie containing a predetermined parameter on an advertiser's website and determines the advertising effectiveness of affiliate advertisements using the first-party cookie.
When the advertisement is operated on the advertisement posting media and the relay domain is accessed, the advertisement effectiveness determination system issues an access identification parameter, and the access identification parameter and the transition source are added to the information that can identify the advertiser. An access storage means for storing the advertisement placement media in association with each other,
A redirect means for returning the transition destination information having the advertiser website as the transition destination and the redirect information including the access identification parameter to the client accessing the relay domain is provided.
The access identification parameter is a parameter included in the first-party cookie issued by a client who has accessed the advertiser website.
A web server that performs a process including at least the redirect means is configured such that a plurality of the relay domains are set as virtual hosts so that the web server can be accessed, and the process can be used via each of the relay domains. Effect judgment system. The advertising effectiveness determination system according to claim 3, wherein at least a part of the plurality of relay domains set as virtual hosts in the web server has a different third level domain. When it is detected that the advertiser web page for measuring the effect on the advertisement is reached based on the first party cocoie recorded on the client, the advertisement is applied to the advertisement operated on the advertisement placement media. The advertising effect determination system according to claim 3 or 4, further comprising an access determination means for determining that the effect has been obtained. A method for determining the advertising effectiveness of an affiliate advertisement by issuing a first-party cookie including a predetermined parameter on the advertiser's website and using the first-party cookie.
When the advertiser web server operates the advertisement on the advertisement placement media displayed on the client and accesses the advertiser domain, the advertiser web server sends information indicating the advertisement placement media that is the transition source, and the advertisement effect. The step of requesting the issuance of access identification parameters to the judgment device, and
The advertising effectiveness determination device that has received the issuance request issues the access identification parameter and returns it to the advertiser web server, and at the same time, corresponds the access identification parameter and the advertisement posting media to the information that can identify the advertiser. Steps to attach and store, and
An advertising effectiveness determination method comprising a step of returning a response by which the advertiser web server can issue a first-party cookie having the received access identification parameter as a value to the client. A method for determining the advertising effectiveness of an affiliate advertisement by issuing a first-party cookie including a predetermined parameter on the advertiser's website and using the first-party cookie.
When the advertisement is operated on the advertisement placement media and the relay domain is accessed, the advertisement effectiveness determination system issues an access identification parameter, and the access identification parameter and the transition source are added to the information that can identify the advertiser. An access storage step that stores advertising media in association with each other,
It has a redirect step of returning the transition destination information with the advertiser website as the transition destination and the redirect information including the access identification parameter to the client accessing the relay domain.
The access identification parameter is a parameter included in the first-party cookie issued by a client who has accessed the advertiser website.
The advertising effectiveness determination system includes at least a web server that executes the redirect step.
An advertising effectiveness determination method in which a plurality of the relay domains are set as virtual hosts so as to be accessible to the web server, and the redirect step is made available via each of the relay domains.

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