JP2021163044A - Information processing device, computer, and information processing method - Google Patents

Abstract

To provide an information processing device for continuously presenting advertisement at optimal timing in accordance with a situation or state of an individual.SOLUTION: In an information processing system, a server 30 being one type of an information processing device presents a subject to an object user through a client device 10 used by the object user satisfying a prescribed condition. After that, the server acquires a reaction of the object user to the subject through the client device 10, and associates reward information on a reward corresponding to the reaction of the object user with object user identification information for identifying the object user to store them. If the reaction satisfies a prescribed distribution condition, the server associates coupon information on a coupon usable with content corresponding content of the subject with the object user identification information to store them, and presents a content guidance screen for guiding the content to the object user through the client device 10.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, a computer, and an information processing method.

Conventionally, an information distribution system that provides advertising information to consumers has been known. In particular, in order to enhance the advertising effectiveness, it is effective to include information useful to consumers (for example, campaign information) in the advertising information.

For example, Patent Document 1 discloses a technique of delivering an e-mail in which campaign information and advertisement information are mixed, and giving a user points according to the correctness of the user's answer to a question included in the campaign information. There is.

Japanese Unexamined Patent Publication No. 2011-096151

In order to maximize the advertising effect, it is effective to continuously present the advertisement at the optimum timing according to the situation or condition of the individual to whom the advertisement is delivered.

However, since Patent Document 1 is limited to a combination of one delivery of an e-mail and the awarding of points according to the answer by the user, the advertisement is continuously presented at the optimum timing according to the individual situation or condition. It is not possible.

An object of the present invention is to continuously present an advertisement at an optimum timing according to an individual's situation or condition.

One aspect of the present invention is
Provide means to present issues to target users who meet certain conditions
A means for acquiring the reaction of the target user to the task is provided.
A means for associating and storing the reward information regarding the reward according to the reaction of the target user and the target user identification information for identifying the target user.
When the reaction satisfies a predetermined delivery condition, a means for storing coupon information regarding coupons that can be used in the content according to the content of the task in association with the target user identification information is provided.
A means for presenting a content guidance screen for guiding to the content to the target user.
It is an information processing device.

According to the present invention, it is possible to continuously present an advertisement at an optimum timing according to an individual's situation or condition.

It is a block diagram which shows the structure of the information processing system of this embodiment. It is a functional block diagram of the information processing system of FIG. It is explanatory drawing of the outline of this embodiment. It is a figure which shows the data structure of the user information database of this embodiment. It is a figure which shows the data structure of the medical log information database of this embodiment. It is a figure which shows the data structure of the health log information database of this embodiment. It is a figure which shows the data structure of the action log information database of this embodiment. It is a figure which shows the data structure of the reward log information database of this embodiment. It is a figure which shows the data structure of the coupon information database of this embodiment. It is a figure which shows the data structure of the content information database of this embodiment. It is a sequence diagram of information processing of this embodiment. It is a figure which shows the screen example displayed in the information processing of FIG. It is a figure which shows the example of the screen which is displayed in the information processing of a modification.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings. In addition, in the drawing for demonstrating the embodiment, the same components are in principle the same reference numerals, and the repeated description thereof will be omitted.

(1) Configuration of information processing system The configuration of the information processing system will be described. FIG. 1 is a block diagram showing a configuration of an information processing system of the present embodiment. FIG. 2 is a functional block diagram of the information processing system of FIG.

As shown in FIG. 1, the information processing system 1 includes a client device 10 and a server 30.
The client device 10 and the server 30 are connected via a network (for example, the Internet or an intranet) NW.

The client device 10 is a computer (an example of an "information processing device") that transmits a request to the server 30. The client device 10 is, for example, a smartphone, a tablet terminal, or a personal computer.

The server 30 is a computer (an example of an "information processing device") that provides the client device 10 with a response in response to a request transmitted from the client device 10. The server 30 is, for example, a web server.

(1-1) Configuration of Client Device The configuration of the client device 10 will be described.

As shown in FIG. 2, the client device 10 includes a storage device 11, a processor 12, an input / output interface 13, and a communication interface 14.

The storage device 11 is configured to store programs and data. The storage device 11 is, for example, a combination of a ROM (Read Only Memory), a RAM (Random Access Memory), and a storage (for example, a flash memory or a hard disk).

The program includes, for example, the following program.
・ OS (Operating System) program ・ Application (for example, web browser) program that executes information processing

The data includes, for example, the following data.
-Database referenced in information processing-Data obtained by executing information processing (that is, the execution result of information processing)

The processor 12 is configured to realize the function of the client device 10 by activating the program stored in the storage device 11. The processor 12 is, for example, a CPU (Central Processing Unit), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array), or a combination thereof.

The input / output interface 13 is configured to acquire a user's instruction from an input device connected to the client device 10 and output information to an output device connected to the client device 10.
The input device is, for example, a keyboard, a pointing device, a touch panel, or a combination thereof.
The output device is, for example, a display.

The communication interface 14 is configured to control communication between the client device 10 and the server 30.

(1-2) Server Configuration The configuration of the server 30 will be described.

As shown in FIG. 2, the server 30 includes a storage device 31, a processor 32, an input / output interface 33, and a communication interface 34.

The storage device 31 is configured to store programs and data. The storage device 31 is, for example, a combination of a ROM, a RAM, and a storage (for example, a flash memory or a hard disk).

The program includes, for example, the following program.
・ OS program ・ Application program that executes information processing

The data includes, for example, the following data.
・ Database referred to in information processing ・ Execution result of information processing

The processor 32 is configured to realize the function of the server 30 by activating the program stored in the storage device 31. The processor 32 is, for example, a CPU, an ASIC, an FPGA, or a combination thereof.

The input / output interface 33 is configured to acquire a user's instruction from an input device connected to the server 30 and output information to an output device connected to the server 30.
The input device is, for example, a keyboard, a pointing device, a touch panel, or a combination thereof.
The output device is, for example, a display.

The communication interface 34 is configured to control communication between the server 30 and the client device 10.

(2) Outline of the Embodiment The outline of the present embodiment will be described. FIG. 3 is an explanatory diagram of an outline of the present embodiment.

As shown in FIG. 3, the server 30 presents a problem to the target user via the client device 10 used by the target user who satisfies a predetermined condition.
The server 30 acquires the reaction of the target user to the task via the client device 10.
The server 30 stores the reward information regarding the reward according to the reaction of the target user in association with the target user identification information that identifies the target user.
When the reaction satisfies a predetermined distribution condition, the server 30 stores the coupon information regarding the coupon that can be used in the content according to the content of the task in association with the target user identification information.
The server 30 presents the content guidance screen for guiding the content to the target user via the client device 10.

In the present embodiment, the subject user is given an opportunity to recognize the task and retroactively by presenting the task and acquiring the reaction.
By presenting the content guidance screen, you will be given the opportunity to experience the content related to the task.

(3) Database The database of the present embodiment will be described. The following database is stored in the storage device 31.

(3-1) User Information Database The user information database of the present embodiment will be described. FIG. 4 is a diagram showing a data structure of the user information database of the present embodiment.

User information is stored in the user information database of FIG. User information is information about the user.
The user information database includes a "user ID" field, a "user name" field, and a "user attribute" field. Each field is associated with each other.

User identification information is stored in the "user ID" field. User identification information is information that identifies a user.

User name information is stored in the "User Name" field. The user name information is information about the user name (for example, text).

User attribute information is stored in the "user attribute" field. User attribute information is information about user attributes. The "User Attribute" field includes a "Gender" field, an "Age" field, a "Height" field, a "Weight" field, an "Address" field, and a "Occupation" field.

Gender information is stored in the "Gender" field. Gender information is information about the gender of the user.

Age information is stored in the "Age" field. The age information is information about the age of the user.

Height information is stored in the "height" field. Height information is information about the height of the user.

Weight information is stored in the "weight" field. The weight information is information about the weight of the user.

Address information is stored in the Address field. Address information is information about a user's address.

Occupation information is stored in the "Occupation" field. Occupational information is information about the profession of the user.

The user information database is constructed, for example, by the information input by the user for initial registration in the service provided by the server 30.

(3-2) Medical log information database The medical log information database of the present embodiment will be described. FIG. 5 is a diagram showing a data structure of the medical log information database of the present embodiment.

The medical log information database of FIG. 5 stores medical log information. The medical log information is information related to the user's medical history (hereinafter referred to as "medical log").
The medical log information database includes a "medical log ID" field, a "date" field, and a "medical" field. Each field is associated with each other.
The medical log information database is associated with user identification information.

The medical log identification information is stored in the "medical log ID" field. The medical log identification information is information that identifies the medical log.

The Date field contains information about the date in the medical log.

Medical information is stored in the "medical" field. Medical information is information about the user's medical care. The medical information is, for example, at least one of the following.
-Information about the medical institution that the user visited (for example, information that identifies the medical institution or the name of the medical institution)
-Information about the user's disease-Information about the user's symptoms-Information about the medicines taken by the user-Information about the user's lifestyle (for example, the amount of smoking and at least one of the amount of drinking)

The medical information database is constructed using, for example, at least one of the following.
-Information entered by the operator of the server 30 with reference to the results of hearings with the user-Information provided by the medical institution (for example, a hospital or pharmacy) that consulted the user-Obtained from an external server that manages the user's electronic medical record Information to be provided ・ Information obtained from the application used by the user (for example, the application that manages prescription drugs)

(3-3) Health log information database The health log information database of the present embodiment will be described. FIG. 6 is a diagram showing a data structure of the health log information database of the present embodiment.

The health log information database of FIG. 6 stores health log information. The health log information is information related to the user's health history (hereinafter referred to as "health log"). Health log information shows lifestyle.
The health log information database includes a "health log ID" field, a "date" field, and a "health" field. Each field is associated with each other.
The health log information database is associated with user identification information.

Health log identification information is stored in the "health log ID" field. The health log identification information is information that identifies the health log.

The Date field contains information about the date in the health log.

Health information is stored in the "health" field. Health information is information about the health of the user. The "health" field includes an "exercise" field, a "sleep" field, and a "diet" field.

Exercise information is stored in the "exercise" field. Exercise information is information about the user's exercise. The "exercise" field includes a "step count" field and a "calories burned" field.

Step count information is stored in the "step count" field. The step count information is information regarding the step count of the user.
The step count information is constructed using, for example, at least one of the following.
-Information acquired from the sensor of the client device 10-Information acquired from the sensor of the wearable device worn by the user.

The "calorie consumption" field stores calorie consumption information. The calorie consumption information is information on the amount of calories consumed by the user.
The calorie consumption information is constructed using, for example, at least one of the following.
-Information acquired from the sensor of the client device 10-Information calculated by inputting step count information into a predetermined calorie consumption model.

Sleep information is stored in the "sleep" field. The sleep information is information about the user's sleep. The "sleep" field includes a "wake-up time" field, a "sleep onset time" field, and a "sleep time" field.
Sleep information is constructed, for example, by at least one of the following:
-Information based on user input to the client device 10-Information acquired from the sensor of the client device 10-Information acquired from the sensor of the wearable device worn by the user.

Wake-up time information is stored in the wake-up time field. The wake-up time information is information about the time when the user wakes up.

The “sleep onset time” field stores the sleep onset time information. The sleep onset time information is information about the time when the user fell asleep.

Sleep time information is stored in the "sleep time" field. The sleep time information is information regarding the sleep time of the user. The sleep time is the difference between the sleep onset time information on the previous day and the wake-up time information on the current day.

Meal information is stored in the "meal" field. Meal information is information about the user's meal. The "meal" field includes a "meal image" field and a "calorie intake" field.

Meal image information is stored in the "meal image" field. The meal image information is, for example, image information including a state of meal. The meal image information is constructed using, for example, the image information captured by the camera of the client device 10.

Ingestion nutrition information is stored in the "nutrition intake" field. The nutritional intake information is information on the nutrition that the user has ingested. The nutritional intake information includes, for example, information on calorie intake.

(3-4) Action log information database The action log information database of the present embodiment will be described. FIG. 7 is a diagram showing a data structure of the action log information database of the present embodiment.

The action log information in FIG. 7 stores the action log information. The action log information is information related to the user's action history (hereinafter referred to as "action log"). Behavior log information shows behavioral habits.
The action log information database includes an "action log ID" field, a "date" field, and an "action" field. Each field is associated with each other.
The action log information database is associated with user identification information.

The action log identification information is stored in the "action log ID" field. The action log identification information is information that identifies the action log.

The Date field stores information about the date in the action log.

Behavior information is stored in the "behavior" field. The behavior information is information about the behavior of the user. The behavioral information includes, for example, at least one of the following.
-URL of the website viewed by the user (Uniform Resource Locator)
-Information about products purchased by users (as an example, information that can be obtained from the POS (Point Of Sale) system)

The action log information database is constructed using at least one of the following.
-Information acquired from the computer used by the user (for example, the client device 10) -Information input by the operator of the server 30 with reference to the result of the hearing with the user-Information acquired from the POS system

(3-5) Reward Log Information Database The remuneration log information database of the present embodiment will be described. FIG. 8 is a diagram showing a data structure of the reward log information database of the present embodiment.

The reward log information of FIG. 8 stores the reward log information. The reward log information is information related to the user's reward history (hereinafter referred to as "reward log").
The reward log information database includes a "reward log ID" field, a "date and time" field, and a "reward" field. Each field is associated with each other.
The reward log information database is associated with user identification information.

Reward log identification information is stored in the "reward log ID" field. The reward log identification information is information that identifies the reward log.

The "date and time" field stores information about the date and time when the reward was given to the user or the date and time when the user consumed the reward.

Reward information is stored in the "reward" field. The reward information is information on the reward given to the user or the reward consumed by the user.

(3-6) Coupon Information Database The coupon information database of the present embodiment will be described. FIG. 9 is a diagram showing a data structure of the coupon information database of the present embodiment.

Coupon information is stored in the coupon information database of FIG. The coupon information is information about a coupon owned by the user.
The reward log information database includes a "coupon ID" field, a "grant date and time" field, and a "consumption date and time" field. Each field is associated with each other.
The coupon information database is associated with user identification information.

A "coupon" is a privilege that gives a user an incentive to use a merit good (for example, at least one of a product or service provided by a content provider). The coupon includes, for example, at least one of the following:
・ Discount on the price of merit goods ・ Free provision of merit goods ・ Right to use special merit goods

Coupon identification information is stored in the "coupon ID" field. The coupon identification information is information that identifies the coupon.

The coupon grant date and time information is stored in the "grant date and time" field. The coupon grant date and time information is information regarding the date and time when the coupon was granted to the user.

The coupon consumption date and time information is stored in the "consumption date and time" field. The coupon consumption date and time information is information regarding the date and time when the user consumed the coupon. If the user has not consumed the coupon, the "consumed date and time" field contains a predetermined flag "unused". That is, the fact that the flag "unused" is stored in the "consumption date and time" field means that the user can consume the coupon.

(3-7) Content Information Database The content information database of the present embodiment will be described. FIG. 10 is a diagram showing a data structure of the content information database of the present embodiment.

Distribution content information is stored in the content information database of FIG. The delivered content information is information about the content to be delivered when a predetermined delivery condition is satisfied.
The content information database includes a "content ID" field, a "content provider ID" field, a "delivery condition" field, an "issue" field, a "choice" field, a "reward" field, and a "content" field. And include a "Coupon Condition" field and a "Coupon ID" field. Each field is associated with each other.

Content identification information is stored in the "content ID" field. The content identification information is information that identifies the content.

Content provider identification information is stored in the "content provider ID" field. The content provider identification information is information that identifies the content provider. A content provider is a person who provides products or services related to content. The content provider includes, for example, at least one of the following.
・ Pharmaceutical companies that provide medicine ・ Consumer goods companies that provide consumer goods ・ Food companies that provide food ・ Beverage companies that provide beverages ・ Cosmetic companies that provide cosmetics ・ Insurance companies that provide insurance products ・ Fitness services・ Companies that provide esthetic services ・ Companies that provide massage services ・ Companies that provide medical services (for example, services that distribute medical information)

The delivery condition information is stored in the delivery condition field. The delivery condition information is information related to the delivery condition. The delivery condition is a condition based on the correlation between the user who is the delivery destination of the content and the content to be delivered to the user. The delivery condition information is defined based on, for example, at least one of the following.
・ Medical information (for example, the latest medical information or medical log information for a specified period)
・ Health information (for example, the latest health information or health log information for a specified period)
・ Behavior information (for example, the latest behavior information or behavior log information for a predetermined period)

Issue information is stored in the "Issue" field. The task information is information about a task to be presented to the target user. The task includes, for example, at least one of the following:
・ Text information ・ Image information (still image information or video information)
・ Video information

Choice information is stored in the Choice field. Option information is information about a plurality of options for responding to a task.
The option information includes, for example, at least one of the following.
・ Text information ・ Image information (still image information or video information)
・ Video information

Reward information is stored in the "reward" field. The reward information is information on the reward given to the user (for example, the value of the reward according to the reaction to the task (for example, the option specified by the user)).

Content information is stored in the "content" field. The content information is, for example, at least one of the following.
-Text information-Image information (for example, still image information or video information)
・ Voice information

Coupon condition information is stored in the "Coupon condition" field. The coupon condition information is a condition for determining whether or not to grant a coupon (hereinafter referred to as "coupon condition"). The coupon condition is, for example, that the user has made a predetermined reaction (that is, designation of options) to the task.

In the "coupon ID" field, coupon identification information of the coupon corresponding to the content is stored. The coupon corresponding to the content is, for example, a ticket that can be used when using an item (for example, a product or service) related to the content.

(4) Information processing The information processing of the present embodiment will be described. FIG. 11 is a sequence diagram of information processing of the present embodiment. FIG. 12 is a diagram showing an example of a screen displayed in the information processing of FIG.

As shown in FIG. 11, the server 30 executes the determination of the target user and the target content (S130).
Specifically, the processor 32 is a database (for example, a medical log information database (FIG. 5)) and a health log information database (FIG. 6) associated with all the user identification information stored in the user information database (FIG. 4). ) And at least one of the action log information database (Fig. 7)), and user identification information that satisfies the distribution conditions specified in the distribution condition information in the "Distribution condition" field of the content information database (Fig. 10). A combination of (hereinafter referred to as "target user identification information") and content identification information (hereinafter referred to as "target content identification information") is specified. The target user identification information is user identification information of a user (hereinafter referred to as "target user") to whom the content is delivered. The target content identification information is content identification information of the content to be delivered to the target user (hereinafter referred to as "target content").

The processor 32 determines the combination of the target user and the target content by referring to the information of the single segment or the information of the plurality of segments.

In the first example of the single segment, the processor 32 refers to the user information to determine the combination of the target user and the target content. The combinations of the target user and the target content are as follows, for example.
(Example 1)
・ Target users: Users whose age information is 40 years or older ・ Target content: Content related to nursing diapers (Example 2)
・ Target users: Users whose gender information is female ・ Target content: Content related to sanitary products (Example 3)
・ Target users: Users whose address information is Aichi ・ Target content: Content related to insurance company dealer information (Example 4)
-Target users: Users whose index (for example, BMI (Body Mass Index)) obtained from the combination of height information and weight information is equal to or higher than a predetermined value-Target contents: Content related to disease awareness (Example 5)
-Target users: Users whose occupational information is a manager-Target contents: Content related to human dock guidance (Example 6)
-Target users: Users whose gender information is female and whose age information is 40 years or older-Target content: Content related to mild urinary incontinence

In the second example of the single segment, the processor 32 refers to the medical log information to determine the combination of the target user and the target content. The combinations of the target user and the target content are as follows, for example.
(Example 1)
・ Target users: Users whose medical log information includes pollinosis ・ Target content: Content for understanding eye drop products (Example 2)
・ Target users: Users whose medical log information includes hypertension ・ Target content: Content related to disease awareness (Example 3)
・ Target users: Users whose lifestyle-related information indicates smoking ・ Target content: Content for understanding non-smoking products (Example 4)
-Target users: Users whose lifestyle-related information shows an average daily water intake of less than the prescribed amount-Target content: Content related to disease awareness (Example 5)
・ Target users: Users whose information about the medicines they have taken shows pills ・ Target content: Content that promotes gynecological consultation

In the third example of the single segment, the processor 32 refers to the health log information to determine the combination of the target user and the target content. The combinations of the target user and the target content are as follows, for example.
(Example 1)
-Target users: Users whose average number of steps is 5000 steps or less per day-Target contents: Content related to disease awareness (Example 2)
-Target users: Users whose average daily calorie consumption information is 20 cal or less-Target content: Content related to foods that promote fat burning (Example 3)
・ Target users: Users who lack breakfast meal image information ・ Target content: Content related to dietary supplement products (Example 4)
・ Target users: Users whose sleep time information is 6 hours or less on average per day ・ Target content: Content related to supplement products

In the fourth example of the single segment, the processor 32 determines the combination of the target user and the target content with reference to the action log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
・ Target users: Users whose behavior information indicates the purchase of low-salt foods ・ Target content: Content related to low-salt products (Example 2)
・ Target users: Users who browse web articles about cancer ・ Target content: Content related to medical consultation service information

In the first example of the plurality of segments, the processor 32 determines the combination of the target user and the target content with reference to the combination of the user information and the medical log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
・ Target users: Users whose age information is 40 years old or older and whose disease information indicates hypertension ・ Target content: Content related to disease awareness of myocardial infarction

In the second example of the plurality of segments, the server 30 determines the combination of the target user and the target content with reference to the combination of the user information and the health log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
-Target users: Age information is 40 years old or older, and step count information is 8000 steps or less per day on average.-Target content: Content related to osteoporosis disease awareness (Example 2)
-Target users: Users whose age information is 40 years or older and lacks breakfast meal image information-Target content: Content related to hypoglycemic disease awareness (Example 3)
-Target users: Age information is 40 years old or older, and sleep time information is 6 hours or less on average per day.-Target content: Content related to insomnia disease awareness

In the third example of the plurality of segments, the server 30 determines the combination of the target user and the target content with reference to the combination of the user information and the action log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
-Target users: Users whose age information is 40 years old or older and whose information about purchased products indicates diapers-Target content: Content related to nursing-care diaper products (Example 2)
・ Target users: Age information is 40 years old or older, and the URL of the website you browsed includes the URL of a web article about cancer. ・ Target content: Content related to medical consultation service information

In the fourth example of the plurality of segments, the server 30 determines the combination of the target user and the target content with reference to the combination of the health log information and the behavior log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
-Target users: Users whose step count information averages 8000 steps or less per day and whose disease information indicates hypertension-Target content: Content related to diabetic disease awareness (Example 2)
-Target users: Users whose average number of steps is 8000 steps or less per day and whose information about purchased products indicates low-salt foods-Target content: Content related to hypertension disease awareness (Example 3)
-Target users: Users whose average number of steps is 8000 steps or less per day and the URL of the website they browsed includes the URL of a web article related to medical care.-Target content: Content related to human dock guidance

In the fifth example of the plurality of segments, the server 30 determines the combination of the target user and the target content with reference to the combination of the medical log information and the action log information. The combinations of the target user and the target content are as follows, for example.
(Example 1)
・ Target users: Users whose lifestyle information indicates smoking and information on purchased products indicates cough foods ・ Target content: Content related to lung cancer disease awareness (Example 2)
・ Target users: Users whose lifestyle information indicates smoking and the URL of the website they browsed includes the URL of a web article about cancer ・ Target content: Content related to medical consultation service information

After step S131, the server 30 executes the issue notification (S131).
Specifically, the processor 32 transmits the task information and the option information associated with the target content identification information identified in step S130 to the client device 10 of the target user.

After step S131, the client device 10 executes the presentation of the task (S110).
Specifically, the processor 12 displays the screen P10 (FIG. 12) on the display.

The screen P10 includes operation objects B10a to B10b and a message object M10.

The message object M10 is an object that displays a task corresponding to the task information transmitted from the server 30 in step S131.
The assignment includes, for example, a quiz or question regarding at least one of the following:
-Quiz or question about the user's disease-Quiz or question about the user's symptoms-Quiz or question about the user's behavior

Questions about the user's disease include, for example, at least one of the following:
・ "Are you pollinosis?"
・ "Do you have bad eyesight?"

Questions about the user's symptoms include, for example, at least one of the following:
・ "Is the systolic blood pressure 140 mHg or higher?"
・ "Are you dry eye?"
・ "Is the uric acid level 7 mg / dl or higher?"

Questions about user behavior include, for example, at least one of the following:
・ "Are you drinking more than 2 glasses / day?"
・ "Is your smartphone used for 5 hours / day or more?"
・ "Do you smoke?"

The operation objects B10a to B10b are objects that receive user instructions for designating a reaction to a task displayed on the message object M10. One of the option information transmitted from the server 30 in step S131 is assigned to each of the operation objects B10a to B10b.

After step S110, the client device 10 executes the reaction request (S111).
Specifically, when the user operates one of the operation objects B10a to B10b (for example, the operation object B10a), the processor 12 transmits the reaction request data to the server 30.
The reaction request data includes the following information.
-User identification information-Choice information assigned to the operation object B10a operated by the user

After step S111, the server 30 executes the reward determination (S132).
Specifically, the processor 32 refers to the content information database (FIG. 10) to specify the reward information (hereinafter referred to as “target reward information”) in the “reward” field associated with the target content identification information.

After step S132, the server 30 executes the coupon determination (S133).
Specifically, the processor 32 specifies the coupon condition information (hereinafter referred to as “target coupon condition information”) in the “coupon condition” field associated with the target content identification information with reference to the content information database (FIG. 10). do.
The processor 32 determines whether or not the option corresponding to the option information transmitted from the client device 10 in step S111 satisfies the coupon condition defined by the target coupon condition information.
When the option satisfies the coupon condition, the processor 32 identifies the coupon identification information (hereinafter referred to as "target coupon identification information") in the "coupon ID" field associated with the target content identification information.
If the option does not meet the coupon conditions, the processor 32 decides not to grant the coupon.

After step S133, the server 30 executes the database update (S134).
Specifically, the processor 32 adds a new record to the reward log information database (FIG. 8) associated with the user identification information transmitted from the client device 10 in step S111. The following information is stored in each field of the new record.
-"Reward ID" field: New reward log identification information- "Date and time" field: Information regarding the execution date and time of step S134- "Reward" field: Target reward information specified in step S132

The processor 32 adds a new record to the coupon information database (FIG. 9) associated with the user identification information transmitted from the client device 10 in step S111. The following information is stored in each field of the new record.
-"Coupon ID" field: Target coupon identification information specified in step S133-"Grant date and time" field: Information on execution date and time of step S134-"Consumption date and time" field: Flag "Unused"

After step S134, the server 30 executes the reaction response (S135).
Specifically, the processor 32 transmits the reaction response data to the client device 10.
The reaction response data includes the following information.
-Content information associated with the target content identification information determined in step S130 (hereinafter referred to as "target content information").
-Target reward information determined in step S132-Target coupon identification information determined in step S133-Information on the contents of the coupon corresponding to the target coupon identification information

After step S135, the client device 10 executes the presentation of the distribution content (S112).
Specifically, the processor 12 displays the screen P11 (FIG. 12) on the display.

The screen P11 is a content guidance screen. The screen P11 includes an operation object B11 and message objects M11a to M11b.

The message object M11a is an object that displays the target content information included in the reaction response data. The target content information includes a message prompting access to a website for displaying detailed information of the target content, and a URL of the website.

The message object M11b is an object that displays the target reward information, the target coupon identification information, and the information regarding the content of the coupon corresponding to the target coupon identification information included in the reaction response data.
The target reward information is information on the reward given to the user according to the reaction of the user on the screen P10.
The target coupon identification information is a coupon that can be used for a product or service provided by a content provider that operates a website corresponding to the URL included in the message object M11a.

The operation object B11 is an object that receives a user instruction for presenting the target content.

According to this embodiment, a content guidance screen and a coupon according to a user's reaction are provided. This can encourage the user to respond to the task in order to obtain useful content and coupons. As a result, it is possible to improve the user's awareness of the content and continuously provide useful content at an appropriate timing.

In particular, according to the present embodiment, the target user is determined according to at least one of the user's health and behavior. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

In particular, according to the present embodiment, the content of the task is determined according to at least one of the user's health and behavior. As a result, the user's awareness of the content can be further improved, and useful content can be continuously provided at a more appropriate timing.

In particular, according to the present embodiment, the content of the content is determined according to at least one of the health and behavior of the user. As a result, the user's awareness of the content can be further improved, and useful content can be continuously provided at a more appropriate timing.

In particular, according to the present embodiment, the content of the coupon is determined with reference to the user information and at least one of the user's health and behavior. This makes it possible to provide more useful coupons to more appropriate users.

In particular, according to the present embodiment, more detailed user information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

In particular, according to this embodiment, more detailed health information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

In particular, according to the present embodiment, more detailed behavioral information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

In particular, according to the present embodiment, the user is guided to the content related to the content of the quiz or the question. As a result, more appropriate content can be provided to the user.

(5) Modification Example A modification of the present embodiment will be described. A modified example is an example of presenting a task (that is, a goal) that can be achieved by a user's action. FIG. 13 is a diagram showing an example of a screen displayed in the information processing of the modified example.

For example, in step S130 (FIG. 11), the processor 32 determines as a target user a user whose age information is 40 years old or older and whose step count information is 8000 steps or less on average per day.
The processor 32 determines the task of promoting walking as the target content.

In step S110, the processor 12 presents the screen P20 (FIG. 13).

The screen P20 includes message objects M20a to M20c.
The message objects M20a to M20c are configured so that the display mode (for example, color) changes according to the value of the walking information.
The message object M20a is configured to change color when the walking information has an average of 8,000 steps or more and less than 10,000 steps per day.
The message object M20a is configured to change color when the walking information has an average of 10,000 steps or more and less than 20,000 steps per day.
The message object M20a is configured to change color when the walking information has an average of 20000 steps or more per day.

The screen P21 includes an operation object B21 and message objects M21a to M21c.
The message objects M21a to M21c are the same as the message objects M20a to M20c. The example of FIG. 13 shows an example in which the color of the message object M21a of "8000 steps" changes when the walking information is 8000 steps or more and less than 10000 steps on average per day.
The operation object B21 is an object that receives a user instruction for requesting the presentation of a reward and a target content according to walking information that has reached a predetermined value or more.

After step S131, the processor 32 executes steps S132 to S135 as in the present embodiment.

After step S135, in step S112, the processor 12 displays the screen P22 (FIG. 13) on the display.

The screen P22 is a content guidance screen. The screen P22 includes an operation object B22 and message objects M22a to M22b.

The message object M22a is an object that displays the target content information included in the reaction response data. The target content information includes a message prompting access to a website for displaying detailed information of the target content, and a URL of the website.

The message object M22b is an object that displays the target reward information, the target coupon identification information, and the information regarding the content of the coupon corresponding to the target coupon identification information included in the reaction response data.
The target reward information is information related to the reward given to the user according to the walking information of the user.
The target coupon identification information is a coupon that can be used for a product or service provided by a content provider that operates a website corresponding to the URL included in the message object M11a.

According to the modified example, the content guidance screen and the coupon according to the user's behavior are provided. This can encourage the user to take action to obtain useful content and coupons. As a result, it is possible to change the user's habit and continuously provide content useful for the change in the habit at an appropriate timing.

In the modified example, an example of determining whether or not the target has been achieved is shown according to the average number of steps per day (that is, the number of steps per day), but the modified example is not limited to this. The modified example can also be applied to determine whether or not the target has been achieved according to the total number of steps per day.

(6) Appendix The first aspect of this embodiment is
A means for presenting a task to a target user who satisfies a predetermined condition (for example, a processor 32 for executing step S131) is provided.
A means for acquiring the reaction of the target user to the task (for example, the processor 32 that executes step S132) is provided.
A means for associating and storing the reward information regarding the reward according to the reaction of the target user and the target user identification information for identifying the target user (for example, the processor 32 that executes step S134) is provided.
When the reaction satisfies a predetermined delivery condition, a means (for example, a processor 32 for executing step S134) for storing coupon information regarding coupons that can be used in the content according to the content of the task in association with the target user identification information is provided.
A means for presenting a content guidance screen for guiding the content to the target user (for example, a processor 32 for executing step S135) is provided.
An information processing device (for example, a server 30).

According to the first aspect, the content guidance screen and the coupon according to the reaction of the user are provided. This can encourage the user to respond to the task in order to obtain useful content and coupons. As a result, it is possible to improve the user's awareness of the content and continuously provide useful content at an appropriate timing.

The second aspect of this embodiment is
A means for determining a target user (for example, a processor 32 for executing step S130) by referring to at least one of user information regarding a user, health information regarding a user's health, and behavior information regarding a user's behavior is provided.
The information processing device (for example, server 30) according to the first aspect.

According to the second aspect, the target user is determined according to at least one of the user's health and behavior. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

The third aspect of this embodiment is
Means for determining the content of the task by referring to at least one of the user information about the target user, the health information about the health of the target user, and the behavior information about the behavior of the target user (for example, the processor 32 that executes step S130). To prepare
The information processing device (for example, server 30) according to the second aspect.

According to the third aspect, the content of the task is determined according to at least one of the user's health and behavior. As a result, the user's awareness of the content can be further improved, and useful content can be continuously provided at a more appropriate timing.

The fourth aspect of this embodiment is
A means for determining the content of the content by referring to at least one of the user information regarding the target user, the health information regarding the health of the target user, and the behavior information regarding the behavior of the target user (for example, the processor 32 that executes step S130). To prepare
The information processing device (for example, server 30) according to the second or third aspect.

According to the fourth aspect, the content of the content is determined according to at least one of the user's health and behavior. As a result, the user's awareness of the content can be further improved, and useful content can be continuously provided at a more appropriate timing.

A fifth aspect of this embodiment is
A means for determining the content of the coupon by referring to at least one of the user information regarding the target user, the health information regarding the health of the target user, and the behavior information regarding the behavior of the target user (for example, the processor 32 that executes step S133). To prepare
The information processing device (for example, server 30) according to any one of the second to fourth aspects.

According to the fifth aspect, the content of the coupon is determined with reference to the user information and at least one of the user's health and behavior. This makes it possible to provide more useful coupons to more appropriate users.

The sixth aspect of this embodiment is
The user information includes at least one of gender information, age information, height information, weight information, address information, occupation information, and information calculated from a combination thereof.
The information processing device (for example, server 30) according to any one of the second to fifth aspects.

According to the sixth aspect, more detailed user information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

The seventh aspect of this embodiment is
Health information includes at least one of exercise information, sleep information, and dietary information.
The information processing device (for example, server 30) according to any one of the second to sixth aspects.

According to the seventh aspect, more detailed health information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

The eighth aspect of this embodiment is
The behavioral information includes at least one of information about the URL (Uniform Resource Locator) of the website visited by the user and information about the product purchased by the user.
The information processing device (for example, server 30) according to any one of the second to seventh aspects.

According to the eighth aspect, more detailed behavioral information is referred to. As a result, it is possible to further improve the user's awareness of the content and continuously provide useful content to the more appropriate user at a more appropriate timing.

The ninth aspect of this embodiment is
The task is a quiz or question for the target user,
The means for presenting the content guidance screen is to present the content guidance screen for the content related to the content of the quiz or question.
The information processing device (for example, server 30) according to any one of the first to eighth aspects.

According to the ninth aspect, the user is guided to the content related to the content of the quiz or the question. As a result, more appropriate content can be provided to the user.

The tenth aspect of this embodiment is
Tasks are tasks that can be achieved by user behavior,
The means for presenting the content guidance screen presents the content guidance screen of the content according to the behavior of the target user when the behavior of the target user satisfies a predetermined condition.
The information processing device (for example, server 30) according to any one of the first to ninth aspects.

According to the tenth aspect, a content guidance screen and a coupon according to the user's behavior are provided. This can encourage the user to take action to obtain useful content and coupons. As a result, it is possible to change the user's habit and continuously provide content useful for the change in the habit at an appropriate timing.

The eleventh aspect of this embodiment is
A program for causing a computer (for example, a processor 32) to function as each means according to any one of the first to tenth aspects.

The twelfth aspect of this embodiment is
An information processing method to be executed by a computer (for example, a processor 32).
A step of presenting an issue to a target user who meets a predetermined condition is provided.
A step of acquiring the reaction of the target user to the task is provided.
A step of associating and storing the reward information regarding the reward according to the reaction of the target user and the target user identification information for identifying the target user is provided.
When the reaction satisfies a predetermined delivery condition, a step of storing coupon information regarding a coupon that can be used in the content according to the content of the task in association with the target user identification information is provided.
A step of presenting a content guidance screen for guiding to the content to the target user is provided.
It is an information processing method.

(7) Other Modification Examples Other modification examples will be described.

The storage device 11 may be connected to the client device 10 via the network NW. The storage device 31 may be connected to the server 30 via the network NW.

Each step of the above information processing can be executed by either the client device 10 or the server 30.
For example, when the client device 10 can execute all the steps of the above information processing, the client device 10 functions as an information processing device that operates standalone without sending a request to the server 30.

In the present embodiment, an example of determining the combination of the target user and the target content with reference to the information of the two types of segments has been shown, but the scope of the present embodiment is not limited to this. This embodiment can also be applied to an example in which a combination of a target user and a target content is determined by referring to information of three or more types of segments.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited to the above embodiments. Further, the above-described embodiment can be improved or modified in various ways without departing from the spirit of the present invention. Moreover, the above-described embodiment and modification can be combined.

1: Information processing system 10: Client device 11: Storage device 12: Processor 13: Input / output interface 14: Communication interface 30: Server 31: Storage device 32: Processor 33: Input / output interface 34: Communication interface

Claims (12)

Provide means to present issues to target users who meet certain conditions
A means for acquiring the reaction of the target user to the task is provided.
A means for associating and storing the reward information regarding the reward according to the reaction of the target user and the target user identification information for identifying the target user.
When the reaction satisfies a predetermined delivery condition, a means for storing coupon information regarding coupons that can be used in the content according to the content of the task in association with the target user identification information is provided.
A means for presenting a content guidance screen for guiding to the content to the target user.
Information processing device. A means for determining a target user by referring to at least one of user information regarding a user, health information regarding the health of the user, and behavior information regarding the behavior of the user.
The information processing device according to claim 1. A means for determining the content of the task is provided by referring to at least one of the user information regarding the target user, the health information regarding the health of the target user, and the behavior information regarding the behavior of the target user.
The information processing device according to claim 2. A means for determining the content of the content by referring to at least one of the user information regarding the target user, the health information regarding the health of the target user, and the behavior information regarding the behavior of the target user.
The information processing device according to claim 2 or 3. A means for determining the content of the coupon by referring to at least one of the user information regarding the target user, the health information regarding the health of the target user, and the behavior information regarding the behavior of the target user.
The information processing device according to any one of claims 2 to 4. The user information includes at least one of gender information, age information, height information, weight information, address information, occupation information, and information calculated from a combination thereof.
The information processing device according to any one of claims 2 to 5. The health information includes at least one of exercise information, sleep information, and dietary information.
The information processing device according to any one of claims 2 to 6. The behavior information includes at least one of information about a URL (Uniform Resource Locator) of a website browsed by a user and information about a product purchased by the user.
The information processing device according to any one of claims 2 to 7. The task is a quiz or question for the target user.
The means for presenting the content guidance screen presents the content guidance screen for the content related to the content of the quiz or question.
The information processing device according to any one of claims 1 to 8. The above-mentioned problem is a problem that can be achieved by the action of the user.
The means for presenting the content guidance screen presents the content guidance screen of the content according to the behavior of the target user when the behavior of the target user satisfies a predetermined condition.
The information processing device according to any one of claims 1 to 9. A program for operating a computer as each means according to any one of claims 1 to 10. It is an information processing method that is executed by a computer.
A step of presenting an issue to a target user who meets a predetermined condition is provided.
A step of acquiring the reaction of the target user to the task is provided.
A step of associating and storing the reward information regarding the reward according to the reaction of the target user and the target user identification information for identifying the target user is provided.
When the reaction satisfies a predetermined delivery condition, a step of storing coupon information regarding a coupon that can be used in the content according to the content of the task in association with the target user identification information is provided.
A step of presenting a content guidance screen for guiding to the content to the target user is provided.
Information processing method.

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