JP2021144197A - Information display matter - Google Patents

Abstract

To provide an information display matter capable of giving color vision minorities an opportunity to notice their own color vision.SOLUTION: An information display matter 1 has a display area 10 where is differentiated by at least two colors, a first color area 11 and a second color area 12 so that the color vision minorities perceive the first information and the color vision majority perceives the second information by utilizing the difference between the color discrimination ability of the color vision minorities and the color discrimination ability of the color vision majorities, The content perceived by the color vision minorities is information that encourages color vision minorities to take certain actions.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information display object.

There are people in society who have different color vision from others. For example, 5% of Japanese men and 0.2% of Japanese women are color-blind minorities called P (Protanope) type or D (Deuteranope) type. Conventionally, an optical filter for adjusting the appearance of light color with respect to human vision has been known (see, for example, Patent Document 1).

Japanese Patent No. 5996553

Currently, color vision correction glasses that bring the color vision of the color vision minority closer to the color vision of the color vision majority are on the market. However, in many cases, the person who is a color-blind minority is unaware that he / she is a color-blind minority.

Therefore, an object of the present invention is to provide an information display that can give a color vision minority an opportunity to notice their own color vision.

The information display object according to one aspect of the present invention has a display area painted with at least two colors, and the display area is perceived by the first information perceived by the color vision minority and by the color vision majority. The first information, including the second information, is different from the second information and is information that urges the color vision minority to take a predetermined action.

According to the information display material according to the present invention, it is possible to give the color vision minority an opportunity to notice their own color vision.

FIG. 1 is a plan view of an information display object according to an embodiment. FIG. 2 is a schematic diagram showing how an information display object looks according to an embodiment by a color-blind minority user. FIG. 3 is a flowchart showing the behavior of a color-blind minority user. FIG. 4 is a diagram showing an example of a website that can be accessed from the QR code of the information display object according to the embodiment. FIG. 5 is a schematic diagram showing how an information display object looks according to an embodiment by a color-blind majority user. FIG. 6 is a flowchart showing the behavior of a color-blind majority user. FIG. 7 is a plan view of the information display object according to the first modification of the embodiment. FIG. 8 is a plan view of the information display object according to the second modification of the embodiment. FIG. 9 is an external view of a printed matter which is an information display material according to an embodiment or a modification thereof. FIG. 10 is an external view of a display device having a display screen which is an information display object according to an embodiment or a modification thereof.

Hereinafter, the information display material according to the embodiment of the present invention will be described in detail with reference to the drawings. It should be noted that all of the embodiments described below show a specific example of the present invention. Therefore, the numerical values, shapes, materials, components, arrangement and connection forms of the components, steps, the order of steps, etc. shown in the following embodiments are examples, and are not intended to limit the present invention. Therefore, among the components in the following embodiments, the components not described in the independent claims are described as arbitrary components.

Further, each figure is a schematic view and is not necessarily exactly illustrated. Therefore, for example, the scales and the like do not always match in each figure. Further, in each figure, substantially the same configuration is designated by the same reference numerals, and duplicate description will be omitted or simplified.

Further, in the present specification, terms indicating relationships between elements such as orthogonality, terms indicating the shape of elements such as ellipses, and numerical ranges are not expressions that express only strict meanings, but are substantially. It is an expression meaning that an equivalent range, for example, a difference of about several percent is included.

In the present specification, the color vision majority is a group having a C-type (Common: general type) color vision, and has any of S-cone, M-cone, and L-cone.

The color vision minority is a group that has a different color vision than the color vision majority. That is, the color vision minority is a group having color vision other than C type. For example, the color vision minority is a group that mainly has P-type (type 1) or D-type (type 2) color vision. The P-type color vision includes a case where the L-cone does not have an L-cone (P-type intensity) and a case where the spectral sensitivity of the L-cone is deviated and resembles an M-cone (P-type weakness). The D-type color vision includes a case where the M cone is not provided (D-type intensity) and a case where the spectral sensitivity of the M cone is deviated and resembles the L cone (D-type weakness). The P-type or D-type color vision minority has the characteristic that the range from red to green is difficult to distinguish.

(Embodiment)
[Information display]
First, the configuration of the information display object according to the present embodiment will be described with reference to FIG. FIG. 1 is a plan view of the information display object 1 according to the present embodiment.

As shown in FIG. 1, the information display object 1 has a display area 10 painted in at least two colors. In FIG. 1, the range of the display area 10 is represented by a broken line. The display area 10 is a part of the area when the display surface of the information display object 1 is viewed in a plane. Alternatively, the display area 10 may be the entire display surface of the information display object 1.

In the present embodiment, the display area 10 is painted with at least two colors including a first color which is a background color and a second color different from the first color. Specifically, the display area 10 is painted with only two colors, a first color and a second color. As shown in FIG. 1, the display area 10 includes a first color area 11 painted with only one color of the first color and a second color area 12 painted with one color of the second color. There is.

The color difference between the first color and the second color is a color that is easier for the color vision minority to distinguish than the color vision majority. In the present embodiment, the color difference between the first color and the second color can be discriminated by the color vision minority, and is difficult to discriminate by the color vision majority. The color difference between the first color and the second color can be identified only by the color vision minority, and may not be distinguishable by the color vision majority.

For example, the first and second colors are not confused for the color blind minority. Specifically, the first color and the second color are colors located on a line orthogonal to one confusion color line in the xy chromaticity diagram and within the color discrimination ellipse of MacAdam. The MacAdam color-discriminating ellipse indicates a range of color differences that the color-blind majority cannot distinguish. For example, the second color is located in the color discrimination ellipse of MacAdam whose ellipse center is the first color, at a position closer to the contour of the color discrimination ellipse than the ellipse center, or on the contour.

In the example shown in FIG. 1, the display area 10 represents a QR code (registered trademark) which is an example of a two-dimensional code painted in the first color and the second color. That is, when applied to a general black-and-white QR code, the first color region 11 corresponds to the white region of the background, and the second color region 12 corresponds to the black region representing the code. The QR code contains access information to a website that introduces or sells goods that correct the color vision of the color vision minority.

The display area 10 includes the first information perceived by the color vision minority and the second information perceived by the color vision majority. The first information is different from the second information and is information that urges the color vision minority to take a predetermined action. In other words, the color vision minority and the color vision majority have different appearances of the display area 10 and different information that can be acquired from the display area 10. Therefore, the actions that can be taken after seeing the display area 10 differ between the color-blind minority and the color-blind majority. The specific difference in appearance and the behavior after seeing will be explained below.

[Behavior of color blindness minority]
First, the behavior of the color-blind minority will be described with reference to FIGS. 2 to 4.

FIG. 2 is a schematic diagram showing how the information display object 1 is viewed by the color-blind minority user U1. FIG. 3 is a flowchart showing the behavior of the color-blind minority user U1.

As shown in FIG. 3, first, the color-blind minority user U1 looks at the information display object 1 (S10). In the present embodiment, since the color difference between the first color and the second color is a color that can be easily identified by the color vision minority, the user U1 of the color vision minority can use the first color region 11 and the second color region 12. It is easy to distinguish from. Therefore, as shown in FIG. 2, the user U1 can see the QR code drawn in the display area 10 and can confirm its existence (S12).

Next, since the user U1 can confirm the QR code, he / she takes a picture of the information display object 1 by using the mobile terminal 20 provided with a camera such as a smartphone (S14). Since the QR code includes access information to the website, the user U1 browses the website (S16).

FIG. 4 is a diagram showing an example of a website 21 that can be accessed from the QR code of the information display object 1 according to the present embodiment. As shown in FIG. 4, the website 21 is displayed, for example, on the display of the mobile terminal 20. The website 21 informs the user U1 of the color vision of the user U1 and at the same time introduces or sells the color vision correction glasses 22. The user U1 can deepen his / her understanding of the color vision correction glasses 22 and can purchase the color vision correction glasses 22 as needed (S18).

In this way, the information display object 1 can make the user U1 of the color vision minority perceive the QR code. That is, the display area 10 of the information display object 1 includes a QR code as the first information that can be perceived by the color vision minority. Therefore, the information display object 1 can urge the user U1 to take an action of photographing the QR code. Further, by using the website 21 that can be accessed via the QR code, the user U1 can be made aware of the color vision of the user U1, and the purchase of the color vision correction glasses 22 can be urged.

[Behavior of the color blind majority]
Next, the behavior of the color vision majority will be described with reference to FIGS. 5 and 6.

FIG. 5 is a schematic view showing how the information display object 1 is viewed by the color-blind majority user U2. FIG. 6 is a flowchart showing the behavior of the color-blind majority user U2.

As shown in FIG. 6, first, the color-blind majority user U2 looks at the information display object 1 (S20). In the present embodiment, since the color difference between the first color and the second color cannot be discriminated by the color vision majority, even if the user U2 sees the information display object 1, the first color region 11 and the second color region 12 Cannot be distinguished from. Therefore, as shown in FIG. 5, the user U2 perceives that the display area 10 of the information display object 1 is an area painted with a single color. That is, the user U2 cannot see the QR code and cannot recognize the QR code (S22).

In this way, the information display object 1 does not allow the color vision majority user U2 to perceive the QR code. The display area 10 of the information display object 1 includes information that the area is painted in one color as the second information that can be perceived by the color vision majority. Therefore, the information display object 1 cannot prompt the user U2 to take any particular action.

[Modification example]
Subsequently, a modified example of the information display object 1 according to the present embodiment will be described.

[Modification 1]
First, the information display object according to the first modification will be described with reference to FIG. 7. FIG. 7 is a plan view of the information display object 2 according to this modification.

As shown in FIG. 7, the information display object 2 has a display area 10 and a QR code 30. The QR code 30 is provided close to the display area 10. Proximity is a range in which the relationship between the display area 10 and the QR code 30 can be easily determined. For example, at least a part of the QR code 30 is included in the peripheral proximity range centered on the display area 10. The proximity range is a range of a certain distance from the contour of the display area 10. The constant distance is, for example, a length equal to or less than the maximum width of the display area 10. The constant distance may be several centimeters or less than 1 cm.

In this modification, the QR code 30 is identifiable by both color-blind minority and color-blind majority users. That is, the QR code 30 is formed by using two colors having a sufficiently large color difference. For example, the QR code 30 consists of a plurality of black squares arranged two-dimensionally on a white background.

In the display area 10 of the information display object 2, characters are drawn in the second color with the first color as the background color. That is, in this modification, the second color region 12 is a character. Since the color difference between the first color and the second color can be identified by the color vision minority and difficult to identify by the color vision minority as in the embodiment, the color vision minority can read the characters.

Therefore, the color-blind minority user U1 photographs the QR code 30 according to the characters drawn in the second color in the display area 10 and is guided to the website 21 shown in FIG. In this way, the content of the action urging the user U1 of the color vision minority can be determined by the content of the characters. The second color region 12 may be a graphic or a symbol.

Further, since the QR code 30 is drawn in two colors having a sufficiently large color difference, it can be easily recognized even by using a general camera. Therefore, it is possible to suppress a reading error of the QR code 30, and it is possible to guide the user U1 who has a minority of color vision to the website 21.

[Modification 2]
Next, the information display object according to the second modification will be described with reference to FIG. FIG. 8 is a plan view of the information display object 3 according to this modification.

As shown in FIG. 8, the information display object 3 has a plurality of display areas 10a to 10d. The plurality of display areas 10a to 10d are each painted with at least two colors. In this modification, the first colors, which are the background colors, are the same colors in each of the display areas 10a to 10d. Each of the plurality of display areas 10a to 10d has a first color area 11 painted with the first color. As shown in FIG. 8, the first color region 11 of each display region is a part of the background region 13. The background area 13 is a rectangular area and substantially coincides with the outline of the area painted with the first color.

The second colors of the plurality of display areas 10a to 10d are different colors from each other. As shown in FIG. 8, each of the display areas 10a to 10d includes the second color areas 12a to 12d. The second color regions 12a to 12d are all squares of the same size. In FIG. 8, the difference in color between the second color regions 12a to 12d is represented by the difference in shading, but in reality, the second color regions 12a to 12d are painted with a single color different from each other. It is a square. The second color regions 12a to 12d may be circles or other figures. The second color regions 12a to 12d may have different shapes or different sizes.

The color difference between the first color and the second color in each of the plurality of display areas 10a to 10d is different from each other. In this modification, since the first color is common, the second colors of the plurality of display areas 10a to 10d are different from each other.

In this modification, the color difference between the first color and the second color in each display area is a color difference that is more difficult for the color vision minority to distinguish than the color vision majority. Specifically, each color difference is determined according to the color discrimination ability of the color vision minority. That is, when the user U1 of the color vision minority sees the display areas 10a to 10d, the color difference of each display area may or may not be discriminated depending on the color discriminating ability. On the other hand, when the user U2 of the color vision majority sees the display areas 10a to 10d, any color difference in the display areas 10a to 10d can be identified. In the example shown in FIG. 8, as the color discrimination ability of the color vision minority approaches the color vision majority, the color difference of each display area can be discriminated in the order of the display areas 10a to 10d.

For example, when the user U1 can distinguish the first color and the second color of the display areas 10a to 10c, and cannot distinguish the first color and the second color of the display area 10d (that is, FIG. 8). (When the first color region 11 and the second color region 12 of the display region 10d cannot be distinguished), the color discrimination ability of the user U1 is closest to that of the color vision majority. That is, the degree of color vision correction for the user U1 may be weak. On the other hand, another color vision minority user can distinguish between the first color and the second color of the display area 10a, and cannot distinguish the first color and the second color of each of the display areas 10b to 10d. In this case, the color discrimination ability of the user is farther from the color vision majority than the user U1. That is, it is necessary to increase the degree of color vision correction for this user.

As described above, the information display object 3 has a function of inspecting the degree of color vision of the user. Specifically, the information display object 3 can inform the user of the degree of his / her own color vision by having the user check which display area the color difference can be identified.

In this modification, as shown in FIG. 8, the information display object 3 has QR codes 30a to 30d provided in close proximity to each of the display areas 10a to 10d. The QR codes 30a to 30d each access different websites according to the color identification ability required for identifying the color difference in the corresponding display area. The websites accessed from each of the QR codes 30a to 30d are product sites that guide color vision correction glasses for bringing the corresponding color discrimination ability closer to the color vision majority. That is, it is possible to introduce or sell appropriate color vision correction glasses to the user according to the degree of color vision.

In this way, the plurality of display areas 10a to 10d can encourage the user to access a different website according to the color discrimination ability of the color vision minority user. That is, in each display area, the first information that can be perceived by the color vision minority is information that encourages different actions depending on the color discrimination ability of the color vision minority.

[Effects, etc.]
As described above, the information display objects 1, 2 or 3 according to the present embodiment have display areas 10 or 10a to 10d painted in at least two colors. The display area 10 or 10a-10d includes first information perceived by the color vision minority and second information perceived by the color vision majority. The first information is different from the second information and is information that urges the color vision minority to take a predetermined action.

As a result, the color-blind minority user U1 is likely to behave differently from the color-blind majority user U2 when looking at the display area 10. Therefore, the user U1 of the color vision minority can easily notice the difference between his / her own color vision and the color vision of another person by noticing that he / she is acting differently from the user U2 of the color vision majority. In this way, the information display objects 1, 2 or 3 can utilize the observer metamerism to give the user U1 of the color vision minority an opportunity to notice his / her color vision.

Further, for example, the display area 10 or 10a to 10d is painted with at least two colors including a first color which is a background color and a second color different from the first color.

Thereby, for example, the second color region 12 painted with the second color can be made into a character, a figure, a symbol, or the like. Therefore, the user who sees the information display objects 1, 2 or 3 can be made to recognize the meaning of the character, the figure or the symbol.

Further, for example, in the information display object 1 or 2, the color difference between the first color and the second color is a color difference that is easier for the color vision minority to identify than the color vision majority.

As a result, the user U1 of the color vision minority can be made to identify the color difference without causing the user U2 of the color vision majority to identify the color difference. Therefore, the information display object 1 can convey meaningful information only to the user U1 who has a minority of color vision, and can prompt actions such as purchasing the color vision correction glasses 22.

Further, for example, the information display object 3 has a plurality of display areas 10a to 10d. The second colors of the plurality of display areas 10a to 10d are different colors from each other.

As a result, the color difference can be made different for each display area, so that it can be used for determining the degree of color discrimination ability. That is, the information display object 3 can be used for color vision inspection.

Further, for example, in the information display object 3, the first information of each of the plurality of display areas 10a to 10d is information that promotes different actions depending on the color discrimination ability of the color vision minority.

As a result, different actions can be promoted according to the color discrimination ability, so that it is possible to support the introduction or sale of products according to the degree of the color discrimination ability.

Further, for example, in the information display object 1, the display area 10 represents a QR code painted in the first color and the second color.

As a result, it is possible to encourage the user to take an action of taking a QR code.

Further, for example, the information display object 2 or 3 further has a QR code 30 or 30a to 30d provided in the vicinity of the display area 10 or 10a to 10d.

Thereby, for example, a QR code drawn in two colors having a sufficiently large color difference can be provided at a position close to the display area. Since the QR code is drawn in two colors having a sufficiently large color difference, it can be easily recognized even by using a general camera.

Further, for example, the QR code 30 or 30a to 30d includes access information to a website 21 that introduces or sells an article that corrects the color vision of the color vision minority.

Thereby, the QR code can be used to support the introduction or sale of articles such as color vision correction glasses 22. That is, it is possible to support the spread of the color vision correction glasses 22.

Further, for example, the display areas 10 or 10a to 10d are painted with only two colors.

As a result, the display area 10 can be easily formed with only two colors. By adjusting the shape of the second color region 12 coated with the second color with the first color as the background color, the display region 10 can easily include desired information.

The information display material 1, 2 or 3 is, for example, a printed matter 40 as shown in FIG. Here, FIG. 9 is an external view of a printed matter 40 which is an information display material according to an embodiment or a modification thereof.

The printed matter 40 is, for example, paper on which the first color and the second color are printed on the display area 10. The printed matter 40 is an advertisement such as a leaflet. As shown in FIG. 9, a display area 10 is formed and a QR code 30 is provided as a part of an advertisement for selling general eyeglasses.

The printed matter 40 can be manufactured at low cost, and is easy to distribute and post. For this reason, it can be seen by more people, and users with a minority of color vision can be given more opportunities to notice their own color vision. The medium of the printed matter 40 is not limited to paper, but may be a wooden board, a resin sheet, a glass board, or the like. The printed matter 40 has a size within a range that the user can have, but may have a large size so as to be installed as an advertisement for public transportation such as a train or a public facility such as a station.

Alternatively, the information display objects 1, 2 or 3 may be a display screen 42 as shown in FIG. Here, FIG. 10 is an external view of a display device 41 having a display screen 42 which is an information display object according to an embodiment or a modification thereof. The display device 41 is, for example, a liquid crystal display or an organic EL (Electroluminescence) display device.

The display screen 42 displays an image including the display area 10 and the QR code 30. The display screen 42 may switch and display a plurality of images. For example, the display screen 42 may display the display areas 10a to 10d shown in FIG. 8 one by one for a certain period of time.

As a result, the display content of the display screen 42 can be easily changed, so that, for example, a large number of display areas can be displayed as an image according to the degree of color discrimination ability of the color vision minority. Therefore, the color discrimination ability of the color vision minority can be discriminated more accurately.

(others)
The information display material according to the present invention has been described above based on the above-described embodiment and its modifications, but the present invention is not limited to the above-described embodiment.

For example, the number of colors included in the display area 10 may be 3 or more. That is, the display area 10 may include a third area painted with only one color of the third color, which is different from both the first color and the second color.

Further, for example, the two-dimensional code included in the information display objects 1, 2 or 3 does not have to be a QR code. For example, the two-dimensional code included in the information display objects 1, 2 or 3 may be PDF417, Data Matrix, or the like.

Alternatively, the information display objects 1, 2 or 3 do not have to include the two-dimensional code. For example, the information display materials 1, 2 or 3 may include a telephone number or an address connected to a contact point such as an organization that provides knowledge about the color vision minority or a trader who introduces color vision correction glasses. That is, the action urged by the color vision minority user U1 by the first information does not have to be the shooting of the QR code, but may be the action of calling the telephone number or the action of visiting the address.

Further, for example, instructions for moving the body such as raising the hand, standing up, and bending the neck may be included in the display area 10 in the second color characters. As a result, the color-blind minority user U1 can move his / her body according to the instruction of the characters read from the display area 10. On the other hand, the color-blind majority user U2 cannot recognize the characters and therefore cannot perform the operation according to the instruction. As a result, the color-blind minority user U1 can notice that he / she has behaved differently from others. As described above, the action urged by the color-blind minority user by the first information may be the action of moving the body.

Further, for example, the information display objects 1, 2 or 3 may not include information for guiding to a website or a window. For example, the first information included in the display areas of the information display objects 1 to 3 may only notify the user of the color vision minority that he / she has a color vision different from that of the color vision majority.

Further, for example, the articles introduced or sold on the website 21 are not limited to color vision correction glasses, but may be contact lenses for color vision correction, loupes, goggles, and the like. Alternatively, the website 21 may introduce an institution (for example, a hospital or a store selling eyeglasses) that inspects the color vision correction instead of introducing the article.

Further, for example, one aspect of the present invention may be realized as an image generation method for generating an image having a display area painted in at least two colors, or a program for causing a computer to execute the image generation method. In the image generation method, the display area includes the first information perceived by the color vision minority and the second information perceived by the color vision majority, and the first information is different from the second information and This is information that encourages the color vision minority to take certain actions.

For example, the program causes a computer to execute an image including the display contents of the information display objects 1, 2 or 3. Alternatively, one aspect of the present invention may be a non-temporary recording medium on which the program is recorded. The recording medium is, for example, an optical disk, an HDD (Hard Disk Drive), a semiconductor memory, or the like.

In addition, it is realized by arbitrarily combining the components and functions in each embodiment within the range obtained by applying various modifications to each embodiment and the gist of the present invention. Forms are also included in the present invention.

1, 2, 3 Information display objects 10, 10a, 10b, 10c, 10d Display area 11 First color area 12, 12a, 12b, 12c, 12d Second color area 21 Website 30, 30a, 30b, 30c, 30d QR Code (two-dimensional code)
40 Printed matter 42 Display screen U1 Color-blind minority users U2 Color-blind majority users

Claims (11)

It has a display area painted in at least two colors and has a display area.
The display area includes first information perceived by the color vision minority and second information perceived by the color vision majority.
The first information is an information display object that is different from the second information and is information that urges the color vision minority to take a predetermined action. The information display object according to claim 1, wherein the display area is painted with at least two colors including a first color which is a background color and a second color different from the first color. The information display according to claim 2, wherein the color difference between the first color and the second color is a color difference that is easier for the color vision minority to identify than the color vision majority. Having a plurality of the display areas
The information display object according to claim 2 or 3, wherein the second color of each of the plurality of display areas is a color different from each other. The information display object according to claim 4, wherein the first information of each of the plurality of display areas is information that promotes different actions depending on the color discrimination ability of the color vision minority. The information display object according to any one of claims 2 to 5, wherein the display area represents a two-dimensional code painted with the first color and the second color. The information display object according to any one of claims 1 to 5, which has a two-dimensional code provided close to the display area. The information display according to claim 6 or 7, wherein the two-dimensional code includes access information to a website that introduces or sells an article that corrects the color vision of the color vision minority. The information display object according to any one of claims 1 to 8, wherein the display area is painted with only two colors. The information display material is the information display material according to any one of claims 1 to 9, which is a printed matter. The information display object is the information display object according to any one of claims 1 to 9, which is a display screen.

Images