JP2020173493A - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing apparatus, an information processing method, and an information processing program with improved convenience when determining keywords.SOLUTION: An information processing apparatus of the present invention comprises: a first classification unit for classifying keywords that are candidates for search into a plurality of different categories; a keyword combination unit for combining keywords for each different category; and a setting unit for setting as a search keyword for advertisements a keyword that is combined in the keyword combination unit.SELECTED DRAWING: Figure 2C

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

In recent years, a large number of virtual stores have been opened on the Internet, and it is not uncommon for general consumers to purchase goods and services at the virtual stores. On the other hand, with many virtual stores open on the Internet, competition between stores is intensifying, and it is important for each store to promote sales of its products and services in order to maintain and improve its business performance. It is becoming a thing.

There is a listing advertisement as related to such sales promotion activities on the Internet. A listing advertisement is a type of PPC (Pay Per Click) advertisement, which is an advertisement displayed in the search results of search engines such as Yahoo (registered trademark) and Google (registered trademark), and is a searcher on a search site. This is an advertising method in which advertisements consisting of text data with link settings registered in advance for the keywords entered in are listed on the search result screen together with the search results by the search engine based on the above keywords.

Conventionally, an advertiser (advertiser) creates a keyword group that seems to be highly effective, actually puts out an advertisement, and while checking the effect of the created keyword group, a satisfactory effect can be obtained. It was necessary to repeatedly change the keyword group until then, and determining the keyword group was very time-consuming.

Japanese Unexamined Patent Publication No. 2008-204486

The present invention has been made in view of the above problems, and an object of the present invention is to provide an information processing device, an information processing method, and an information processing program with improved convenience in determining a keyword.

In order to solve the above problems, the information processing apparatus of the present invention has a first classification unit that classifies keywords that are candidates for search into a plurality of different categories, a keyword combination unit that combines keywords into different categories, and keywords. It is provided with a setting unit for setting keywords combined in the combination unit as search keywords for advertisements.

According to the present invention, it is possible to provide an information processing device, an information processing method, and an information processing program with improved convenience when determining a keyword.

It is a schematic block diagram of the information processing system which concerns on embodiment. It is a figure which shows an example of the hardware composition of the information processing server (information processing apparatus) which concerns on embodiment. It is a figure which shows an example of the database stored in the storage device of the information processing server which concerns on embodiment. It is a figure which shows an example of the functional structure of the information processing server which concerns on embodiment. It is a figure which shows an example of the hardware composition of the user terminal which concerns on embodiment. It is a figure which shows an example of the functional structure of the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a figure which shows an example of the screen displayed on the user terminal which concerns on embodiment. It is a flowchart which shows an example of the user registration process of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the promotion setting process of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the advertisement setting process of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the keyword setting process of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the keyword presentation processing of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the keyword combination processing of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the search keyword presentation processing of the information processing system which concerns on embodiment. It is a flowchart which shows an example of the explanatory text presentation processing of the information processing system which concerns on embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[Embodiment]
First, the configuration of the information processing system 1 will be described with reference to FIG. The information processing system 1 includes at least an information processing server 2 (information processing device) and a plurality of user terminals 3 connected to the information processing server 2 via a network 4. The number of information processing servers 2 and user terminals 3 included in the information processing system 1 is arbitrary. Further, what kind of communication network the network 4 is configured with is arbitrary.

(Information processing server 2)
FIG. 2A is a diagram showing an example of a hardware configuration of the information processing server 2 (information processing device). As shown in FIG. 2A, the information processing server 2 includes a configuration in which a communication IF 200A, a storage device 200B, and a CPU 200C are connected via a bus (BUS) or the like. The information processing server 2 may also include input devices such as a keyboard, mouse, and touch panel, and display devices such as a liquid crystal monitor and an organic EL monitor.

The communication IF200A is an interface for communicating with another device (in this embodiment, a WEB site, a user terminal 3). The storage device 200B is, for example, an HDD (Hard Disk Drive) or a semiconductor storage device (SSD (Solid State Drive)). The CPU 200C controls the information processing server 2 and includes a ROM (Read Only Memory) and a RAM (Random Access Memory) (not shown).

In the present embodiment, as shown in FIG. 2A, the information processing server 2 is configured to include the storage device 200B, but another server connected to the information processing server 2 via the network 4 is a storage device. It may be a configuration including all or a part of 200B. In this case, the information processing server 2 refers to the storage device 200B provided in another server. Further, the information processing program described later may be configured to be downloadable from another server connected to the information processing server 2 via the network 4.

FIG. 2B is a diagram showing an example of a database registered in the storage device 200B of the information processing server 2. The storage device 200B stores an information processing program, various databases (in this embodiment, a user DB1, a setting DB2, a classification DB3, a performance index DB4, an explanatory DB5) and the like. Although the present embodiment includes a plurality of databases, it may be a single database.

(User DB1)
In the user DB 1, information such as user attribute information, for example, a user name, a login ID, a login password (PW), and a contact information is stored in association with the user ID for each user. Table 1 below shows an example of the information stored in the user DB1.

(Setting DB2)
In the setting DB2, the setting items of the listing advertisement set by the user, for example, the URL of the advertisement, the device, the brand name, the area, the advertisement text, the search keyword, the medium, the advertisement period, and the total budget of the advertisement cost during the advertisement period ( Information such as (monthly budget, etc.), advertising cost paid to the advertising company per click (cost per click), etc.) is stored in association with the user ID for each user. Here, the device is a type of device for placing an advertisement, and is, for example, a PC (desktop PC, notebook PC, etc.), a tablet, a smartphone, or the like. The brand name is, for example, a store name, a company name, a product name, or the like. The area is the area where the advertisement is placed. The search keyword is a search keyword set by the setting unit 206 described later. The medium is a medium for placing an advertisement (hereinafter, also referred to as a placement medium), such as Google (registered trademark) or Yahoo (registered trademark).

Table 2 below shows an example of the information stored in the setting DB 2.

(DB3 for classification)
In the classification DB3, words are classified according to information for classifying a keyword group generated as a candidate for a search keyword, for example, upper / lower relations, partial / whole relations, synonymous relations, synonymous relations, etc. of words. Information such as a systematic thesaurus / dictionary and classification vocabulary table is stored. By referring to the classification DB3, it is possible to classify the keyword group into a plurality of categories and further classify into one or more groups within each category. The classification DB 3 is also used when generating a keyword that is a candidate for a search keyword that is considered to be appropriate according to the advertisement input by the user.

(Result index DB4)
In the performance index DB4, various indexes constantly acquired by the information processing server 2, for example, the number of impressions, the number of clicks, the number of conversions, the click rate, the conversion rate, CPA (Return On Advertising Spend), ROAS, ROAS (Return On Advertising Spend: Recovery rate of invested advertising expenses (sales amount per 1 yen of advertising fee)), ROI (Return on Investment: an index showing the return on investment per click on a profit basis), etc. for each advertisement It is stored.

(Explanation DB5)
The explanation DB 5 stores an explanation and a display mode when the advertisement is placed on the medium. More specifically, when the advertisement is placed on the medium, an explanation of how it is displayed and image information showing an example of the display mode are stored.

(Function of information processing server 2)
FIG. 2C is a diagram showing an example of the functional configuration of the information processing server 2. As shown in FIG. 2C, the information processing server 2 includes a reception unit 201, a reception unit 202 (first and second reception units), a candidate keyword generation unit 203, a classification unit 204 (first and second classification units), and keywords. It has functions such as a combination unit 205, a setting unit 206, a presentation unit 207 (first to fourth presentation units), a performance index acquisition unit 208, a device type acquisition unit 209, a transmission unit 210, and a storage device control unit 211. The function shown in FIG. 2C is realized by the CPU 200C executing an information processing program stored in the ROM (not shown) of the information processing server 2.

The receiving unit 201 receives the information transmitted from the user terminal 3 via the network 4. This information includes information entered by the user, for example, attribute information entered when registering as a user, information entered at login, and settings necessary for advertising operation (hereinafter, also referred to as advertisement operation). Information (for example, typical keywords, URLs, etc.) input to is included in.

The reception unit 202 receives information such as representative keywords, URLs, addition / deletion of keywords, setting of a keyword combination range by the keyword combination unit 205, and the like from the information received by the reception unit 201.

The candidate keyword generation unit 203 generates a candidate keyword when placing an advertisement. In other words, the candidate keyword generation unit 203 generates a keyword that seems to be appropriate for the advertisement input by the user when setting the advertisement placement. Specifically, the candidate keyword generation unit 203 refers to the classification DB3 and selects a topic (several keyword groups) that seems to be central from the HTML information of the representative keyword set by the user and the URL of the advertisement. Identify and extract at least one of the similar words and related words of the specified keyword group as search keyword candidates. The candidate keyword generation unit 203 extracts keyword candidates for each advertisement (individual matter). Further, the candidate keyword generation unit 203 may access an external dictionary database via the network 4 to expand the candidate keywords to improve the comprehensiveness.

In the present embodiment, the candidate keyword generation unit 203 is configured to generate keywords that are considered appropriate according to the information of the advertisement input by the user for each advertisement by the above algorithm. Each category) may be stored in a database or the like in advance, and keywords in a field considered appropriate according to the advertisement input by the user may be extracted. Here, the classification of the field (category) may be defined by using, for example, the Japan Standard Industrial Classification. In addition, the user can generate keywords that are considered appropriate according to the advertisement information entered by the user for each advertisement by the above algorithm, and store candidate keywords for each field (category) in advance in a database or the like. It may be combined with a configuration that extracts keywords in a field that seems appropriate according to the entered advertisement.

The classification unit 204 refers to the classification DB 3 and classifies the keywords generated by the candidate keyword generation unit 203 into a plurality of different categories. Specifically, the classification unit 204 refers to the classification DB3 and is based on the attributes of the keyword to be classified (upper / lower relations of words, partial / whole relations, synonymous relations, synonymous relations, etc.). , Keywords are classified into three categories: main, sub, and general. The classification unit 204 classifies keywords into each category (main, sub, general) based on the following criteria.
(1) Keywords that directly indicate the products / services of the main advertisement are classified. Even if the searcher searches only with the main keyword, it is a keyword that can be searched by the searcher seeking the product / service of the advertisement. For example, when the advertisement is "English conversation school", the classification unit 204 classifies keywords such as "English conversation", "English conversation school", and "business English conversation" into the main category.
(2) Although it is strongly related to the products and services of the sub-advertisement, the keyword alone does not represent the advertisement itself, but the keywords for describing the advertisement, supplementing it, and narrowing down the conditions are classified. Will be done. For example, when the advertisement is "English conversation school", the classification unit 204 classifies keywords such as "online", "native", and "one-to-one" into sub-categories.
(3) Keywords used when searching by a searcher who is generally looking for some service are classified rather than keywords related to products and services of general advertisement. In addition, in the case of a business limited to a region, keywords representing place names are also generally classified. In addition, keywords that are not classified as main or sub are also generally classified. For example, when the advertisement is "English conversation school", the classification unit 204 classifies keywords such as "cheap", "recommended", "comparison", "Shinjuku", and "Kashiwa" into general categories. Note that the classification unit 204 may classify keywords that are not classified into the main and sub categories into general categories.

Further, the classification unit 204 further classifies the keywords classified into a plurality of different categories within each category according to the attributes of the keywords. For example, when the advertisement is a "job change site", the classification unit 204 further classifies the keywords classified into the main categories into the "job change" group, the "job offer" group, and the like. In addition, the classification unit 204 further classifies the keywords classified into the sub-categories into the "income" group, the "working conditions" group, and the like. For example, as keywords classified into the "income" group, for example, "high income", "high hourly wage", "4 million or more" and the like can be mentioned. In addition, as keywords classified into the "working conditions" group, for example, "no overtime work" and "paid complete digestion" can be mentioned. In addition, the classification unit 204 further classifies the keywords classified into the general category into the "region" group, the "evaluation" group, and the like.

In the present embodiment, the storage device 200B of the information processing server 2 is provided with a classification DB 3 for classifying keywords, but the words are higher or lower via the information processing server 2 and the network 4. Words may be classified according to relationships, partial / total relationships, synonyms, synonyms, etc., and keywords may be classified by referring to information such as a systematic thesaurus / dictionary or classification vocabulary table.

The keyword combination unit 205 combines keywords for different categories. Specifically, the keyword combination unit 205 generates a new keyword by combining the mainly classified keyword, the sub-classified keyword, and the generally classified keyword according to a predetermined condition. Further, when the reception unit 202 receives the information of the keyword combination range setting by the keyword combination unit 205, the keyword combination unit 205 combines the keywords for each different category within the range accepted by the reception unit 202. To generate a new keyword. The details of the keyword combination by the keyword combination unit 205 will be described later with reference to FIGS. 4C and 4D.

The setting unit 206 sets the keywords combined by the keyword combination unit 205 and the keywords classified in the main category as search keywords for the advertisement.

The presentation unit 207 presents the keywords in a state of being classified by category. In addition, the presentation unit 207 presents a keyword set as a search keyword for the advertisement by the setting unit 206. In addition, the presentation unit 207 presents an explanation when the advertisement is placed on the medium. Specifically, the presentation unit 207 presents an explanation of how the advertisement is displayed when it is placed on the medium. In addition, the presentation unit 207 presents a display form when the advertisement is placed on the medium. Specifically, the presentation unit 207 presents in what form the advertisement is displayed when it is placed on the medium.

The performance index acquisition unit 208 acquires the performance index after the advertisement is placed. Specifically, the performance index acquisition unit 208 acquires information necessary for confirming the effect of advertisement placement, such as the number of impressions, the number of clicks, and the number of conversions, for each predetermined time or predetermined number of days. In addition, the performance index acquisition unit 208 calculates various indexes from the acquired information. Further, the information and the index acquired and calculated by the advertisement effect confirmation unit 307 are stored in the result index DB 4 by the storage device control unit 211.

The device type acquisition unit 209 acquires the type of the user terminal 3, for example, the type of a PC, tablet, smartphone, or the like.

The transmission unit 210 transmits the information to the user terminal 3.

The storage device control unit 211 controls the storage device 200B. Specifically, the storage device control unit 211 controls the storage device 200B to write and read information.

(User terminal 3)
FIG. 3A is a diagram showing an example of the hardware configuration of the user terminal 3. As shown in FIG. 3A, the user terminal 3 is, for example, a smartphone, a tablet terminal, or the like, but may be a desktop PC, a notebook PC, or the like. FIG. 3A shows a main hardware configuration of the user terminal 3, and includes a configuration in which a communication IF 300A, a storage device 300B, an input device 300C, a display device 300D, and a CPU 300E are connected via a bus (BUS) or the like.

The communication IF 300A is an interface for communicating with another device (information processing server 2 in this embodiment). The storage device 300B is, for example, an HDD or a semiconductor storage device. An information processing program or the like is stored in the storage device 300B. Further, the storage device 300B stores an ID for identifying the user terminal 3. By assigning an ID to the information transmitted from the user terminal 3, the information processing server 2 can recognize which user terminal 3 the received information is transmitted from. The ID may be an IP address, a MAC address, or the like, or may be assigned to the user terminal 3 by the information processing server 2.

The input device 300C is, for example, a touch panel, a keyboard, a mouse, or the like, and the user can operate the input device 300C to input necessary information (for example, a typical keyword or URL). The display device 300D is, for example, a liquid crystal monitor or an organic EL monitor. The display device 300D displays a screen necessary for using the information processing system 1.

The CPU 300E controls the user terminal 3 and includes a ROM and a RAM (not shown).

FIG. 3B is a diagram showing an example of the functional configuration of the user terminal 3. As shown in FIG. 3B, the user terminal 3 has functions such as an input reception unit 301, a display device control unit 302, a transmission unit 303, a reception unit 304, and a storage device control unit 305. The function shown in FIG. 3B is realized by the CPU 300E executing an information processing program stored in a ROM (not shown) of the user terminal 3.

The input receiving unit 301 receives the information input by the input device 300C.

The display device control unit 302 controls the display device 300D. Specifically, the display device control unit 302 causes the display device 300D to display the screens shown in FIGS. 4A to 4D, which will be described later.

The transmission unit 303 transmits the information received by the input reception unit 301 to the information processing server 2.

The receiving unit 304 receives the information transmitted from the information processing server 2.

The storage device control unit 305 controls the storage device 300B. Specifically, the storage device control unit 305 controls the storage device 300B to write and read information.

(Display screen)
Next, the screen displayed on the display device 300D of the user terminal 3 in the present embodiment will be described with reference to FIGS. 4A to 4D. 4A to 4D are diagrams showing an example of a screen displayed on the user terminal according to the present embodiment.

(Keyword setting screen)
The screen shown in FIG. 4A is a keyword setting screen presented by the presentation unit 207. On the keyword setting screen, the keyword KW generated by the candidate keyword generation unit 203 is displayed (presented) in a state where the classification unit 204 classifies each category. Specifically, the keyword KW is classified and displayed in three categories of main 601, sub 602, and general 603, and further classified and displayed in one or more groups for each category. In the example shown in FIG. 4A, the keyword KW classified into the main 601 is further classified into three groups from the group 611 to the group 613 and displayed in the main 601. Further, the keyword KW classified into the sub 602 is classified and displayed only in the group 621 in the sub 602. Further, the keyword KW classified into the general 603 is further classified into five groups from the group 631 to the group 635 and displayed in the general 603.

On the keyword setting screen shown in FIG. 4A, the user can operate the input device 300C of the user terminal 3 to add / delete the keyword KW for each group of each category. For example, when adding a keyword to the group 611 of the main 601 the user inputs a new keyword KW by operating the input device 300C of the user terminal 3 and selecting and operating the + mark 604 of the group 611 of the main 601. A box is displayed, and the input keyword KW is added by operating the input device 300C of the user terminal 3 and inputting a new keyword KW in the displayed box.

Further, on the keyword setting screen shown in FIG. 4A, when the user operates the input device 300C of the user terminal 3 and selects and operates the "confirm setting" button 605, the display screen of the display device 300D of the user terminal 3 will be described later. The keyword setting confirmation screen shown in FIG. 4C is displayed, and on the keyword setting confirmation screen, it is possible to confirm how the keyword set on the keyword setting screen shown in FIG. 4A is set as the search keyword of the advertisement. ..

Further, the display form of the keyword setting screen shown in FIG. 4A changes according to the type of the user terminal 3 which is a device for displaying an advertisement. For example, when the type of the user terminal 3 is a PC (desktop PC, notebook PC, etc.), the keyword KW is displayed (presented) in the order of main, sub, and general from the left side to the right side of the screen. When the type of the user terminal 3 is a smartphone or a tablet, the keyword KW is displayed (presented) in the order of main, sub, and general from the upper side to the lower side of the screen. The display form of the keyword setting screen shown in FIG. 4A may be changed according to the orientation (portrait or landscape orientation) of the screen of the smartphone or tablet. For example, when the screen orientation of the smartphone or tablet is landscape, the keyword KW is displayed (presented) in the order of main, sub, and general from the left side to the right side of the screen, and the screen orientation of the smartphone or tablet is portrait orientation. In some cases, the keyword KW may be displayed (presented) in the order of main, sub, and general from the upper side to the lower side of the screen. The orientation of the screen of the smartphone or tablet can be detected by the acceleration sensor mounted on the user terminal 3.

Further, in the keyword setting screen shown in FIG. 4A, each keyword KW has a different mode (for example) depending on the attribute of the keyword KW, for example, a recommendation, a normal proposal, a proposal but not selected, and the like. , Display size, display color, display shape, number of characters in text, font of characters, etc.) may be configured to be displayed (presented). Further, in the keyword setting screen shown in FIG. 4A, each keyword KW has a different mode (for example, display size, display color, display shape, number of characters in text, characters) depending on the priority for the effect on the advertisement. It may be configured to be displayed (presented) in (font, etc.). Regarding the keyword KW added by the user, different modes (for example, display size, display color, display shape, number of characters in the sentence, characters) depending on the attribute (addition by the user) and effect of the keyword KW It may be configured to be displayed (presented) in (font, etc.).

(Explanation screen)
The explanation screen shown in FIG. 4B is an explanation screen presented by the presentation unit 207. When the user places the pointer P of a mouse or the like on the title of each category on the keyword setting screen shown in FIG. 4A (hereinafter, also referred to as mouse over), the presentation unit 207 presents the explanation screen shown in FIG. 4B. .. On this explanation screen, the presentation unit 207 presents an explanation when the advertisement is placed on the medium and a display form when the advertisement is placed on the medium. Specifically, the presentation unit 207 refers to the explanation DB 5 and presents the explanation and the image information corresponding to the title of the category in which the pointer P is moused over.

(Keyword setting confirmation screen)
The screen shown in FIG. 4C is a keyword setting confirmation screen presented by the presentation unit 207. As described above, the keyword setting confirmation screen shown in FIG. 4C is displayed (presented) when the user operates the input device 300C of the user terminal 3 and selects and operates the "confirm setting" button 605 (see FIG. 4A). Will be done. On this keyword setting confirmation screen, a list of keywords set as search keywords for advertisements can be confirmed by the setting unit 206.

Here, the combination of keywords in the keyword combination unit 205 will be described. Here, consider the case where keywords are classified into the main, sub, and general categories as follows.
(1) Main "KW1""KW2""KW3"
(2) Sub "KW4""KW5"
(3) General "KW6"

When the keywords are classified as described above, the keyword combination unit 205 combines the keywords classified in each category as follows to generate a new keyword.

(Combination of main and sub)
The following 6 new keywords are generated by combining the keywords classified into the main and sub categories.
"KW1KW4""KW1KW5""KW2KW4""KW2KW5""KW3KW4""KW3KW5"

(Main and general combination)
Next, the keyword combination unit 205 combines the keywords classified into the main and general categories to generate the following three new keywords.
"KW1KW6""KW2KW6""KW3KW6"

(Main, sub and general combinations)
Further, the keyword combination unit 205 combines keywords classified into main, sub, and general categories to generate the following six new keywords.
"KW1KW4KW6""KW1KW5KW6""KW2KW4KW6""KW2KW5KW6""KW3KW4KW6""KW3KW5KW6"

In the present embodiment, the keyword combination unit 205 does not combine the keywords classified into the sub and the general category, but the keyword combination unit 205 combines the keywords classified into the sub and the general category. , The following two new keywords may be generated.
"KW4KW6", "KW5KW6"

In the keyword setting confirmation screen shown in FIG. 4C, the presentation unit 207 is a list of new keywords generated by the keyword combination unit 205 as described above and keywords classified into the main category, in other words, the setting unit 206. Display (present) a list of keywords set as search keywords for advertisements.

(Combination range setting screen)
The screen shown in FIG. 4D is a combination range setting screen presented by the presentation unit 207. On the combination range setting screen shown in FIG. 4D, the user can operate the input device 300C of the user terminal 3 to set the combination range of the keyword KW by the keyword combination unit 205. When the reception unit 202 receives the information of the keyword combination range setting by the keyword combination unit 205, the keyword combination unit 205 combines each different category within the range accepted by the reception unit 202.

In the example of the combination range setting screen shown in FIG. 4D, the combination range of the keywords KW classified into the main category and the sub category is set. In the example of the combination range setting screen shown in FIG. 4D, the keyword combination unit 205 generates a new keyword by combining the keywords classified into each category as follows.

(Main and sub combinations with limited range)
The keyword combination unit 205 generates a new keyword by combining the keyword KW classified into the main 701 category and the keyword KW classified into the sub 702 category in each group 711 to 713.

(Main and general combination)
Further, the keyword combination unit 205 generates a new keyword by combining the keywords classified into the main 701 and the general 703 categories.

(Main and sub and general combinations with limited range)
Further, the keyword combination unit 205 generates a new keyword by combining the new keyword generated by the above-mentioned "combination of main and sub with a limited range" and the keyword KW classified into the general 703 categories. ..

The combination range by the keyword combination unit 205 is not limited to the example shown in FIG. 4D, and can be set in various ways. In the example shown in FIG. 4D, the combination range of the keyword KW classified into the main 701 category and the keyword KW classified into the sub 702 category is set, but the keyword KW classified into the main 701 category is set. And the keyword KW classified into the general 703 categories may be set. Further, the combination range of the keyword KW classified into the sub 702 category and the keyword KW classified into the general 703 category may be set. Further, the combination range of the keyword KW classified into the main 701 category, the keyword KW classified into the sub 702 category, and the keyword KW classified into the general 703 category may be set.

5A to 5H are flowcharts showing an example of processing of the information processing system 1 according to the present embodiment. Hereinafter, the processing of the information processing system 1 according to the present embodiment will be described with reference to FIGS. 5A to 5H.

(User registration process)
FIG. 5A is a flowchart showing an example of the user registration process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the user registration process will be described with reference to FIG. 5A.

(Step S101)
First, the user operates the input device 300C of the user terminal 3 to access the information processing server 2. Upon receiving the access from the user terminal 3, the information processing server 2 generates screen information for inputting the attribute information of the user. The transmission unit 210 of the information processing server 2 transmits the generated screen information to the user terminal 3 via the network 4.

(Step S102)
The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for the user's attribute information. Here, the attribute information includes, for example, user name, age, gender, contact information (address, telephone number, email address, etc.), billing information (credit card number, bank account number, etc.), login ID (LID). , Password (PW) and other information. The login ID may be automatically issued by the information processing server 2 so as not to be duplicated.

(Step S103)
When the user operates the input device 300C of the user terminal 3 to input the attribute information and selects a predetermined icon (for example, the "register" icon) on the screen, the input attribute information is transmitted to the transmission unit 303 of the user terminal 3. Is transmitted from the network 4 via the network 4, and is received by the receiving unit 201 of the information processing server 2.

(Step S104)
The storage device control unit 211 of the information processing server 2 stores the attribute information received by the reception unit 201 in the user DB 1 of the storage device 200B in association with the user ID.

In the above user registration, a temporary registration may be performed with the input attribute information, an invitation URL may be sent to the registered e-mail address, and the URL may be accessed for official registration.

(Promotion setting process)
FIG. 5B is a flowchart showing an example of the promotion setting process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the promotion setting process will be described with reference to FIG. 5B.

(Step S201)
First, the user operates the input device 300C of the user terminal 3 to access the server. When accessed from the user terminal 3, the information processing server 2 generates screen information for inputting a login ID and PW. The transmission unit 210 of the information processing server 2 transmits the generated screen information to the user terminal 3 via the network 4.

The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for the user's login information. When the user operates the input device 300C of the user terminal 3, inputs the login ID and password, and selects a predetermined icon (for example, the "send" icon) on the screen, the transmission unit 303 of the user terminal 3 is set. The login ID and password entered via the network 4 are transmitted.

(Step S202)
The control unit 308 of the information processing server 2 determines whether or not the combination of the login ID and the password transmitted from the user terminal 3 matches the combination of the login ID and the password stored in the user DB 1 of the storage device 200B. .. If the combination of the login ID and the password does not match (NO in S202), the information processing server 2 shifts to the process in S201. When returning to the operation of S201, the login error may be displayed on the display device 300D of the user terminal 3. If the combination of the login ID and the password matches (YES in S202), the information processing server 2 proceeds to the process of step S203.

(Step S203)
When the user operates the input device 300C of the user terminal 3 to create a new promotion, the information processing server 2 generates screen information for inputting basic information. The transmission unit of the information processing server 2 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for basic information.

(Step S204)
The user operates the input device 300C of the user terminal 3 to input the promotion name and the monthly budget, and select the performance index. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the “next” icon) on the screen, the transmission unit 303 of the user terminal 3 transmits the input information to the network 4. Is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S205)
Next, the information processing server 2 generates screen information for inputting the cooperation setting. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for the cooperation setting. The user operates the input device 300C of the user terminal 3 to select a medium and input an account ID and an account identification name. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S206)
Next, the information processing server 2 generates screen information for inputting the setting of the usage function. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for setting the usage function. The user operates the input device 300C of the user terminal 3, selects the setting for the function to be used, inputs the URL of the Web page for which the user wants to be guided by using the advertisement, and is displayed when the advertisement is clicked. Set up a so-called landing page. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S207)
Next, the information processing server 2 generates screen information for inputting advertisement settings. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for the advertisement setting. The user operates the input device 300C of the user terminal 3 to input the page URL, the identification name of the advertisement, and typical keywords related to the advertisement. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S208)
Next, the information processing server 2 generates screen information for confirming the settings. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as a setting confirmation screen. When the user operates the input device 300C of the user terminal 3 and receives, for example, an operation of clicking the "register" icon (YES in S208), the information processing server 2 is displayed on the registration confirmation screen. Set the promotion basic information according to the contents, and end the promotion setting process. Further, when the input device 300C of the user terminal 3 is operated and an operation of clicking the "edit" icon is accepted (NO in S208), the information processing server 2 processes any of steps S204 to S207. Move to.

In the operation described with reference to FIG. 5B, the operation starts from login, but if the user has already logged in, the operation may start from S203.

(Advertisement setting process)
FIG. 5C is a flowchart showing an example of the advertisement setting process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the advertisement setting process will be described with reference to FIG. 5C.

(Step S301)
First, the user operates the input device 300C of the user terminal 3 to access the server. When accessed from the user terminal 3, the information processing server 2 generates screen information for inputting a login ID and PW. The transmission unit 210 of the information processing server 2 transmits the generated screen information to the user terminal 3 via the network 4.

The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen for the user's login information. When the user operates the input device 300C of the user terminal 3, inputs the login ID and password, and selects a predetermined icon (for example, the "send" icon) on the screen, the transmission unit 303 of the user terminal 3 is set. The login ID and password entered via the network 4 are transmitted.

(Step S302)
The control unit 308 of the information processing server 2 determines whether or not the combination of the login ID and the password transmitted from the user terminal 3 matches the combination of the login ID and the password stored in the user DB 1 of the storage device 200B. .. If the combination of the login ID and the password does not match (NO in S302), the information processing server 2 shifts to the process of S301. When returning to the operation of S301, the login error may be displayed on the display device 300D of the user terminal 3. If the combination of the login ID and the password matches (YES in S302), the information processing server 2 proceeds to the process of step S303.

(Step S303)
When the user operates the input device 300C of the user terminal 3 to execute the advertisement placement setting, the information processing server 2 generates screen information for inputting the advertisement placement medium. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen of the advertising medium.

(Step S304)
The user operates the input device 300C of the user terminal 3 to select a medium (advertisement medium) for advertising. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S305)
Next, the information processing server 2 generates screen information for inputting a device. The transmission unit 21 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen of the device. The user operates the input device 300C of the user terminal 3 to input a device for placing an advertisement. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S306)
Next, the information processing server 2 generates screen information for inputting a brand name. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as a brand name input screen. The user operates the input device 300C of the user terminal 3 to input the brand name of the advertisement placement target. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S307)
Next, the information processing server 2 generates screen information for inputting the advertisement placement area. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D as an input screen of the advertisement placement area. The user operates the input device 300C of the user terminal 3 to input an area for placing an advertisement. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S308)
Next, the information processing server 2 generates screen information for creating an advertisement text. The transmission unit 210 transmits the generated screen information to the user terminal 3 via the network 4. The transmitted screen information is received by the receiving unit 304 of the user terminal 3, and the advertisement text is displayed on the display device 300D as the creation screen. The user operates the input device 300C of the user terminal 3 to create a plurality of patterns of advertisement text. When the user operates the input device 300C of the user terminal 3 and selects a predetermined icon (for example, the "next" icon) on the screen, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4. It is transmitted and stored in the setting DB 2 of the storage device 200B of the information processing server 2.

(Step S309)
Next, the information processing server 2 executes the keyword setting process. The details of the keyword setting process will be described later with reference to FIG. 5D.

(Step S310)
The information processing server 2 determines whether or not the operation is completed. When the operation is completed (YES in S310), the information processing server 2 ends the advertisement setting process. If the operation is not completed (NO in S310), the information processing server 2 shifts to the process in S304.

In the operation described with reference to FIG. 5C, the operation starts from login, but if the user has already logged in, the operation may start from S303.

(Keyword setting process)
FIG. 5D is a flowchart showing an example of the keyword setting process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the keyword setting process will be described with reference to FIG. 5D.

(Step S401)
The candidate keyword generation unit 203 refers to the classification DB3 and selects a topic (several keyword groups) that seems to be central from the HTML information of the representative keyword and URL set by the user (step S207 in FIG. 5B). Identify.

(Step S402)
The candidate keyword generation unit 203 generates keywords as search candidates based on the specified keyword group (generation of candidate keywords). Since the keyword generation by the candidate keyword generation unit 203 has already been described, duplicate explanations will be omitted.

(Step S403)
The classification unit 204 (first classification unit) classifies the keywords generated by the candidate keyword generation unit 203 into a plurality of different categories (main, sub, general) with reference to the classification DB3. Since the classification of keywords into different categories by the classification unit 204 has already been described, duplicate explanations will be omitted.

(Step S404)
The classification unit 204 (second classification unit) further classifies keywords classified into a plurality of different categories (main, sub, general) within each category according to the attributes of the keywords. Since the classification of keywords into different groups by the classification unit 204 has already been described, duplicate explanations will be omitted.

(Step S405)
The information processing server 2 executes the keyword presentation process. The details of the keyword presentation process will be described later with reference to FIG. 5E.

(Step S406)
When the user operates the input device 300C of the user terminal 3 to input keywords such as addition / deletion, the input information is transmitted from the transmission unit 303 of the user terminal 3 via the network 4.

(Step S407)
The keyword combination unit 205 executes the keyword combination process. Details of the keyword combination processing will be described later with reference to FIG. 5F.

(Step S408)
The setting unit 206 sets the keywords combined by the keyword combination unit 205 and the keywords classified in the main category as search keywords for the advertisement. Specifically, the setting unit 206 stores the keywords combined by the keyword combination unit 205 in the setting DB 2 of the storage device 200B as search keywords for advertisements. Further, the setting unit 206 stores the keywords classified in the main category in the setting DB 2 of the storage device 200B as search keywords for advertisements.

(Keyword presentation processing)
FIG. 5E is a flowchart showing an example of the keyword presentation process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the keyword presentation process will be described with reference to FIG. 5E.

(Step S501)
The device type acquisition unit 209 acquires the device type of the user terminal 3 for displaying the advertisement.

(Step S502)
The presentation unit 207 determines whether or not the device type of the user terminal 3 acquired by the device type acquisition unit 209 is a PC (desktop PC, notebook PC, or the like). The presentation unit 207 proceeds to the process of step S503 when the device type of the user terminal 3 is not a PC (NO in S502), in other words, when the device type of the user terminal 3 is a smartphone, a tablet terminal, or the like. When the device type of the user terminal 3 is a PC (YES in S502), the presentation unit 207 shifts to the process of step S504.

(Step S503)
The presentation unit 207 determines the display layout to be a vertical layout, that is, a layout in which keywords are displayed (presented) in the order of main, sub, and general categories from the upper side to the lower side of the screen.

(Step S504)
The presentation unit 207 determines the display layout to be a horizontal layout, that is, a layout in which keywords are displayed (presented) in the order of main, sub, and general categories from the left side to the right side of the screen.

(Step S505)
The presentation unit 507 displays (presents) the keyword in the display layout determined in step S503 or step S504. In the display device 300D of the user terminal 3, keywords are displayed in a display layout according to the device type of the user terminal 3.

(Keyword combination processing)
FIG. 5F is a flowchart showing an example of the keyword combination processing of the information processing system 1 according to the present embodiment. Hereinafter, an example of the keyword combination processing will be described with reference to FIG. 5F.

(Step S601)
The keyword combination unit 205 determines whether or not the reception unit 202 has received the information for setting the keyword combination range by the keyword combination unit 205. When the information for setting the keyword combination range is received (YES in step S601), the keyword combination unit 205 shifts to the process of step S602. Further, when the information for setting the keyword combination range is not received (NO in step S601), the keyword combination unit 205 shifts to the process of step S603.

(Step S602)
The keyword combination unit 205 combines keywords for different categories within the range accepted by the reception unit 202.

(Step S603)
The keyword combination unit 205 combines keywords for different categories.

(Search keyword presentation processing)
FIG. 5G is a flowchart showing an example of the search keyword presentation process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the search keyword presentation process will be described with reference to FIG. 5G.

(Step 701)
In the presentation unit 207, the operation input information for instructing the presentation of the search keyword (specifically, the information obtained by selecting and operating the "confirm setting" button 605 on the keyword setting screen shown in FIG. 4A) is received by the reception unit 202. Determine if it is. When the information of the operation input instructing the presentation is accepted (YES in step S701), the presentation unit 207 shifts to the process of step S702. Further, when the information of the operation input for instructing the presentation is not received (NO in step S701), the presentation unit 207 ends the search keyword presentation process.

(Step 702)
The presentation unit 207 presents a keyword set as a search keyword for the advertisement by the setting unit 206. Specifically, the presentation unit 207 instructs the transmission unit 210 to transmit the information of the keywords combined by the keyword combination unit 205 and the keywords classified in the main category to the user terminal 3. Based on the instruction, the transmission unit 210 transmits the information of the keywords combined by the keyword combination unit 205 and the keywords classified in the main category to the user terminal 3. The information of the keywords combined by the keyword combination unit 205 and the keywords of the categories classified into the main is received by the reception unit 304 of the user terminal 3 and displayed on the display device 300D by the display device control unit 302 (FIG. 4C). reference).

(Explanatory text presentation process)
FIG. 5H is a flowchart showing an example of an explanatory text presentation process of the information processing system 1 according to the present embodiment. Hereinafter, an example of the explanatory text presentation process will be described with reference to FIG. 5H.

(Step S801)
The presentation unit 207 sets each pointer P of a mouse or the like on the operation input (mouseover) information (specifically, on the keyword setting screen shown in FIG. 4A) for instructing the presentation of the explanation when the advertisement is placed on the medium. It is determined whether or not the reception unit 202 (information matched on the title of the category) has been accepted. When the information of the operation input instructing the presentation is accepted (YES in step S801), the presentation unit 207 shifts to the process of step S802. Further, when the information of the operation input for instructing the presentation is not received (NO in step S801), the presentation unit 207 ends the explanation text presentation process.

(Step S802)
The presentation unit 207 refers to the explanation DB 5 and extracts the corresponding explanation and the display mode from the information on the mouse-over position.

(Step S803)
The presentation unit 207 presents the extracted explanatory text and the display mode. Specifically, the presentation unit 207 instructs the transmission unit 210 to transmit the extracted explanatory text and information on the display mode to the user terminal 3. The transmission unit 210 transmits the extracted explanatory text and information on the display mode to the user terminal 3 based on the instruction. The extracted explanatory text and information on the display mode are received by the receiving unit 304 of the user terminal 3 and displayed on the display device 300D by the display device control unit 302 (see FIG. 4B).

As described above, the information processing server 2 (information processing apparatus) according to the present embodiment has different keywords from the classification unit 204 (first classification unit) that classifies keywords that are search candidates into a plurality of different categories. It includes a keyword combination unit 205 that is combined for each category, and a setting unit 206 that sets the keywords combined by the keyword combination unit 205 as search keywords for advertisements. Since keywords are automatically combined to generate search keywords for advertisements, convenience when determining keywords is improved.

Further, the information processing server 2 (information processing apparatus) according to the present embodiment includes a classification unit 204 (second classification unit) that classifies keywords within each category according to the attributes of the keywords. Therefore, the user can more effectively select a keyword by selecting a keyword from among those further classified (grouped) within each group. In addition, the selected keywords are less likely to be biased, and more balanced and effective keywords can be set.

Further, the information processing server 2 (information processing apparatus) according to the present embodiment includes a reception unit 202 (first reception unit) that receives the setting of the keyword combination range by the keyword combination unit 205, and the keyword combination unit 205 is a keyword combination unit 205. Are combined for each different category within the range accepted by the reception unit 202 (first reception unit). In this way, since the keyword combination range can be set, it is possible to set the keyword combination range so that unnecessary keywords that are ineffective in the advertisement are not generated, and the convenience is improved.

Further, the information processing server 2 (information processing apparatus) according to the present embodiment includes a presentation unit 207 (first presentation unit) that presents a keyword set as a search keyword for an advertisement by the setting unit 206. Therefore, the keyword actually set as the search keyword of the advertisement can be confirmed in advance, and the convenience is improved.

Further, the information processing server 2 (information processing device) according to the present embodiment includes a presentation unit 207 (second presentation unit) that presents an explanation of how an advertisement is displayed when it is placed on a medium. ing. Therefore, it is possible to confirm the explanation of how the advertisement is displayed when the advertisement is placed before the advertisement is placed, which improves convenience.

The information processing server 2 (information processing apparatus) according to the present embodiment is characterized by comprising a presentation unit 207 (third presentation unit) that presents a display form when an advertisement is placed on a medium. The information processing apparatus according to any one of 1 to 5. Therefore, it is possible to confirm what kind of display form will be displayed when the advertisement is placed before the advertisement is placed, which improves convenience.

Further, the information processing server 2 (information processing apparatus) according to the present embodiment includes a presentation unit 207 (fourth presentation unit) that presents keywords in a state classified by category. In this way, since the keywords are classified into a plurality of categories and presented, the keywords to be selected for each category are clarified, and the user can easily select the keywords. In addition, by combining keywords of different categories, keywords can be set more effectively. In addition, since keywords are selected from each category, it is possible to set very well-balanced and effective keywords.

Further, in the information processing server 2 (information processing apparatus) according to the present embodiment, the reception unit 202 (second reception unit) that receives the input of the keyword is associated with the keyword, and at least one of a similar word and a related word of the keyword is associated with each other. The candidate keyword generation unit 203 is provided to generate at least one of a similar word and a related word of the keyword received by the reception unit 202 (second reception unit) as a keyword by referring to the stored database. Therefore, an appropriate keyword according to the advertisement can be generated as a candidate for a search keyword.

"Modified example of embodiment"
In the above embodiment, the keyword combination unit 205 generates a search keyword by combining keywords classified into three categories of main, sub, and general according to a predetermined condition, but the search keyword when actually combined is generated. Depending on the expected number of searches in, the generated search keywords may be deleted. In this case, if the expected number of searches is less than or equal to the predetermined number and / or more than or equal to the predetermined number (if the expected number of searches is too small or too large, it does not make sense as a search keyword). It is preferable that the keyword is not set as the search keyword in the unit 206.

In addition, when there is already a past search record (when the result index is stored in the result index DB4), the result material stored in the result index DB4 is referred to, and it is known that the result is not good in the past. Regarding the keyword, it is preferable that the setting unit 206 does not set the keyword as a search keyword. Further, it is preferable that the setting unit 206 sets the keyword as a search keyword for the keyword for which the result was good in the past by referring to the result material stored in the result index DB4.

"Other embodiments"
The present invention is not limited to the above embodiment, and can be appropriately redesigned and embodied as long as it does not deviate from the gist thereof. For example, in the above embodiment, the information processing apparatus, the information processing method, and the information processing program of the present invention have been described by taking a listing advertisement as an example. However, the present invention is not limited to listing advertisements, and is an invention applicable to advertisements by other methods, such as display advertisements and advertisements displayed in SNS.

As described above, the present invention can provide an information processing device, an information processing method, and an information processing program with improved convenience when determining a keyword.

1 Information processing system 2 Information processing server (information processing device)
200A communication IF
200B storage device 200C CPU
201 Receiver (1st and 2nd reception)
202 Reception Department 203 Candidate Keyword Generation Unit 204 Classification Department (1st and 2nd Classification Department)
205 Keyword combination unit 206 Setting unit 207 Presentation unit (1st to 4th presentation units),
208 Performance index acquisition unit 209 Device type acquisition unit 210 Transmission unit 211 Storage device control unit 3 User terminal 300A Communication IF
300B storage device 300C input device 300D display device 300E CPU
301 Input reception unit 302 Display device control unit 303 Transmission unit 304 Reception unit 305 Storage device control unit 4 Network

Claims (10)

The first classification unit that classifies keywords that are candidates for search into multiple different categories,
A keyword combination unit that combines the keywords for different categories,
A setting unit that sets the keywords combined in the keyword combination unit as search keywords for advertisements, and
An information processing device characterized by being equipped with. The information processing apparatus according to claim 1, further comprising a second classification unit that classifies the keyword within each category according to the attributes of the keyword. The first reception unit that accepts the setting of the combination range of the keywords by the keyword combination unit is provided.
The keyword combination part is
The information processing apparatus according to claim 1 or 2, wherein the keywords are combined for each different category within the range accepted by the first reception unit. The information processing apparatus according to any one of claims 1 to 3, further comprising a first presenting unit that presents a keyword set as a search keyword for an advertisement by the setting unit. The information processing apparatus according to claim 1, further comprising a second presenting unit that presents an explanation of how the advertisement is displayed when it is placed on a medium. The information processing apparatus according to claim 1, further comprising a third presentation unit that presents a display form when the advertisement is placed on a medium. The information processing apparatus according to any one of claims 1 to 6, further comprising a fourth presenting unit that presents the keywords in a state of being classified according to the category. The second reception section that accepts keyword input and
The keyword is referred to the database in which at least one of the similar word and the related word of the keyword is associated and stored, and at least one of the similar word and the related word of the keyword accepted by the second reception unit is generated as the keyword. The information processing apparatus according to any one of claims 1 to 7, wherein the information processing apparatus includes a candidate keyword generation unit.
Information processing equipment. The process in which the first classification department classifies keywords that are candidates for search into multiple different categories,
The process in which the keyword combination unit combines the keywords for each different category,
A process in which the setting unit sets the keywords combined in the keyword combination unit as search keywords for advertisements.
An information processing method characterized by having. Computer,
The first classification unit, which classifies keywords that are candidates for search into multiple different categories,
Keyword combination section that combines the keywords for different categories,
A setting unit that sets the keywords combined in the keyword combination unit as search keywords for advertisements.
An information processing program characterized by functioning as.

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