JP2020123187A - Advertisement printing system and advertisement printing program - Google Patents

Abstract

To provide an advertisement printing system and an advertisement printing program that can increase the possibility to print an advertisement suitable for an actual user.SOLUTION: An image forming apparatus 20 in an advertisement printing system comprises: an advertisement display unit 29b that displays an advertisement; an attention degree determination unit 29d that determines the degree of attention of a user to the advertisement displayed by the advertisement display unit based on the user's line of sight; and an advertisement printing unit 29e that prints the advertisement according to the degree of attention determined by the attention degree determination unit.SELECTED DRAWING: Figure 2

Description

The present invention relates to an advertisement printing system and an advertisement printing program that print an advertisement.

2. Description of the Related Art Conventionally, as an advertisement printing system that prints an advertisement, a system that prints an advertisement according to a user's attribute is known (for example, see Patent Document 1).

JP, 2017-194846, A

However, the conventional advertisement printing system has a problem that it may not be possible to print an advertisement suitable for an actual user.

Therefore, it is an object of the present invention to provide an advertisement printing system and an advertisement printing program capable of improving the possibility of printing an advertisement suitable for an actual user.

The advertisement printing system of the present invention includes an advertisement display unit that displays an advertisement, and an attention degree determination unit that determines the attention degree of the user displayed by the advertisement display unit by the user based on the line of sight of the user, An advertisement printing unit that prints the advertisement according to the attention degree determined by the attention degree determination unit.

With this configuration, the advertisement printing system of the present invention determines the degree of attention of the displayed advertisement by the user based on the line of sight of the user, and prints the advertisement according to the determined degree of attention. It is possible to print advertisements with high attention. Therefore, the advertisement printing system of the present invention can improve the possibility of printing an advertisement suitable for an actual user.

In the advertisement printing system of the present invention, the advertisement display unit may display the advertisement such that the advertisement having a higher display priority has a higher print frequency in the past by the advertisement printing unit.

With this configuration, the advertisement printing system of the present invention preferentially displays an advertisement with a high print frequency in the past, that is, an advertisement with a high degree of attention in the past, thus improving the possibility of printing an advertisement with a high degree of attention. can do.

The advertisement printing system of the present invention includes a photographing device, an attribute acquisition unit that acquires a user attribute based on an image of the user photographed by the photographing device, advertisement information that associates the advertisement with the attribute. The advertisement display unit may display the advertisement associated with the attribute acquired by the attribute acquisition unit in the advertisement information.

With this configuration, the advertisement printing system of the present invention acquires the attribute of the user based on the image of the user captured by the image capturing device and displays the advertisement according to the acquired attribute, so that the user is registered. Even if not, the possibility of printing an advertisement suitable for the user can be improved.

In the advertisement printing system of the present invention, the advertisement printing unit may determine the print size of the advertisement such that the larger the print size, the higher the attention degree determined by the attention degree determination unit.

With this configuration, the advertisement printing system of the present invention prints an advertisement with a high degree of attention in a large size, so that the effect of the advertisement can be improved.

An advertisement printing program of the present invention, an advertisement display unit that displays an advertisement, an attention degree determination unit that determines the degree of attention of the user with respect to the advertisement displayed by the advertisement display unit based on the line of sight of the user, The image forming apparatus is configured to realize an advertisement printing unit that prints the advertisement according to the attention degree determined by the attention degree determination unit.

With this configuration, the image forming apparatus that executes the advertisement printing program of the present invention determines the degree of attention of the displayed advertisement by the user based on the line of sight of the user, and prints the advertisement according to the determined degree of attention. Therefore, it is possible to print an advertisement that attracts a great deal of attention from the user. Therefore, the image forming apparatus that executes the advertisement printing program of the present invention can improve the possibility of printing an advertisement suitable for an actual user.

The advertisement printing system and the advertisement printing program of the present invention can improve the possibility of printing an advertisement suitable for an actual user.

1 is a block diagram of an advertisement printing system according to an embodiment of the present invention. FIG. 2 is a block diagram of the image forming apparatus shown in FIG. 1 when it is an MFP. It is a figure which shows an example of the advertisement table shown in FIG. It is a figure which shows an example of the user authentication setting information shown in FIG. 3 is a flowchart of a part of the operation of the image forming apparatus illustrated in FIG. 2 when determining an advertisement to be printed. 6 is a continuation of the flowchart shown in FIG. 5. 3 is a flowchart of the operation of the image forming apparatus shown in FIG. 2 when printing is performed.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

First, the configuration of the advertisement printing system according to the embodiment of the present invention will be described.

FIG. 1 is a block diagram of an advertisement printing system 10 according to this embodiment.

As shown in FIG. 1, the advertisement printing system 10 includes an image forming apparatus 20. The advertisement printing system 10 can include, in addition to the image forming apparatus 20, at least one image forming apparatus having the same configuration as the image forming apparatus 20. The image forming apparatus in the advertisement printing system 10 is composed of, for example, an MFP (Multifunction Peripheral), a copying machine, a printer machine, or the like.

The advertisement printing system 10 includes a user attribute determination system 30 that determines a user attribute (hereinafter, referred to as “user attribute”) such as a user's age and sex. The user attribute determination system 30 may be configured by one computer or may be configured by a plurality of computers.

The advertisement printing system 10 includes a user authentication system 40 that authenticates a user. The user authentication system 40 stores an authentication information list 41 indicating authentication information for authenticating the user for each user and a user attribute list 42 indicating user attributes for each user. .. The user authentication system 40 may be composed of one computer or plural computers.

The advertisement printing system 10 includes an advertisement management system 50 that manages advertisements. The advertisement management system 50 stores the advertisement 51. The advertisement management system 50 can store at least one advertisement other than the advertisement 51. The advertisement management system 50 stores an advertisement for each advertisement category (hereinafter referred to as “advertisement category”) such as a sports category and a food category. The advertisement management system 50 may be composed of one computer or may be composed of a plurality of computers.

The advertisement printing system 10 includes a line-of-sight determination system 60 that determines the line of sight of the user. The line-of-sight determination system 60 may be configured by one computer or a plurality of computers.

The image forming apparatus, the user attribute determination system 30, the user authentication system 40, the advertisement management system 50, and the line-of-sight determination system 60 can communicate with each other via a network such as a LAN (Local Area Network) or the Internet.

FIG. 2 is a block diagram of the image forming apparatus 20 when it is an MFP.

The image forming apparatus 20 shown in FIG. 2 is an operation unit 21 which is an operation device such as a button for inputting various operations, and a display which is a display device such as an LCD (Liquid Crystal Display) for displaying various information. Unit 22, a camera 23 that is a photographing device, a printer 24 that is a printing device that prints an image on a recording medium such as paper, a scanner 25 that is a reading device that reads an image from a document, and an external facsimile (not shown). A fax communication unit 26, which is a fax device that performs fax communication with a device via a communication line such as a public telephone line, and a network such as a LAN or the Internet, or directly by a wired or wireless connection without a network. A communication unit 27 that is a communication device that communicates with the apparatus, a storage unit 28 that is a non-volatile storage device such as a semiconductor memory or an HDD (Hard Disk Drive) that stores various types of information, and the image forming apparatus 20 as a whole. And a control unit 29 for controlling.

The storage unit 28 stores an advertisement printing program 28a for printing an advertisement. The advertisement print program 28a may be installed in the image forming apparatus 20 at the manufacturing stage of the image forming apparatus 20, or may be added to the image forming apparatus 20 from an external storage medium such as a USB (Universal Serial Bus) memory. May be installed in the image forming apparatus 20 or may be additionally installed in the image forming apparatus 20 from the network.

The storage unit 28 stores an advertisement table 28b as advertisement information in which advertisements are associated with user attributes.

FIG. 3 is a diagram showing an example of the advertisement table 28b.

The advertisement table 28b illustrated in FIG. 3 includes an advertisement category, a user attribute, identification information of an advertisement included in the advertisement category, and a print frequency for each advertisement in association with each other. For example, in the example shown in FIG. 3, a sports category is associated as an advertisement category with men aged 20 to 29, and “100” is associated with the advertisement of the identification information “S-1” as the printing frequency. Has been. The advertisement information management unit 29a, which will be described later, synchronizes the advertisement managed by the advertisement management system 50 and the advertisement table 28b with regard to which advertisement category includes which advertisement.

As shown in FIG. 2, the storage unit 28 stores user authentication setting information 28c indicating settings related to user authentication.

FIG. 4 is a diagram showing an example of the user authentication setting information 28c.

The user authentication setting information 28c illustrated in FIG. 4 includes user authentication necessity information indicating whether or not user authentication is required when the user uses the image forming apparatus 20, and the user image forming apparatus 20. Guest use permission/inhibition information indicating whether or not the guest user is permitted to use the image forming apparatus 20 when the user needs to be authenticated when using. The control unit 29 can update the user authentication setting information 28c according to an instruction via the operation unit 21 or the communication unit 27.

The control unit 29 illustrated in FIG. 2 is, for example, a CPU (Central Processing Unit), a ROM (Read Only Memory) that stores programs and various data, and a memory used as a work area of the CPU of the control unit 29. RAM (Random Access Memory). The CPU of the control unit 29 executes the program stored in the storage unit 28 or the ROM of the control unit 29.

By executing the advertisement printing program 28a, the control unit 29 is based on the advertisement information management unit 29a that manages the advertisement table 28b, the advertisement display unit 29b that displays the advertisement, and the image of the user captured by the camera 23. An attribute acquisition unit 29c that acquires the attribute of the user, an attention degree determination unit 29d that determines the degree of attention of the user with respect to the advertisement displayed by the advertisement display unit 29b based on the line of sight of the user, and an attention degree determination An advertisement printing unit 29e that prints an advertisement according to the attention level determined by the unit 29d is realized.

Next, the operation of the advertisement printing system 10 will be described.

First, the operation of the advertisement printing system 10 when determining an advertisement to be printed by the image forming apparatus 20 will be described.

5 and 6 are flowcharts of the operation of the image forming apparatus 20 when determining an advertisement to be printed.

As shown in FIGS. 5 and 6, the advertisement display unit 29b of the image forming apparatus 20 determines whether or not the user needs to be authenticated when the user uses the image forming apparatus 20, the user authentication setting information. The determination is made based on the user authentication necessity information of 28c (S101).

When the advertisement display unit 29b determines in S101 that user authentication is not required, the advertisement display unit 29b determines whether the user has operated the operation unit 21 (S102). Here, the user can operate the image forming apparatus 20 via the operation unit 21.

When the advertisement display unit 29b determines in S102 that it has not been operated via the operation unit 21, the advertisement display unit 29b executes the process of S101.

When the advertisement display unit 29b determines in S101 that user authentication is required, whether or not to permit the guest user to use the image forming apparatus 20 is determined based on the guest use permission/prohibition information of the user authentication setting information 28c. It is determined (S103).

When the advertisement display unit 29b determines in S103 that the guest user permits the use of the image forming apparatus 20, the advertisement display unit 29b determines whether or not the login by the guest user is instructed through the operation unit 21 (S104).

When it is determined in S102 that the attribute acquisition unit 29c has been operated via the operation unit 21 or in S104 that the guest user has instructed to log in, the attribute acquisition unit 29c determines the user attribute based on the image captured by the camera 23. Is requested to the user attribute determination system 30 (S105). When the image forming apparatus 20 requests the user attribute determination system 30, the user attribute determination system 30 determines the user attribute based on the image transmitted from the image forming apparatus 20. For example, the user attribute determination system 30 recognizes the face of the user included in the image, and determines the age, sex, etc. of the user based on the recognized face. As a technique for this determination, any known technique can be adopted. When the user attribute determination system 30 determines the user attribute, the determination result is transmitted to the image forming apparatus 20. Note that the attribute acquisition unit 29c executes the operation shown in FIG. 7, which will be described later, after it is determined in S102 that the operation has been performed via the operation unit 21 or in S104 that the guest user has instructed to log in. The process of S105 may be executed after the advertisement printing unit 29e receives the instruction (hereinafter, referred to as “printing instruction”).

After the processing of S105, the attribute acquisition unit 29c of the image forming apparatus 20 determines whether the determination result is received from the user attribute determination system 30 until it is determined that the determination result is received from the user attribute determination system 30. It is determined (S106).

When it is determined in S106 that the advertisement display unit 29b has received the determination result from the user attribute determination system 30, the advertisement displayed on the display unit 22 (hereinafter referred to as “display target advertisement”) is determined as the user attribute. Selection is performed based on the user attribute as the determination result received from the system 30 and the advertisement table 28b (S107). Here, the advertisement display unit 29b has a high printing frequency associated with the advertisement table 28b among advertisements in the advertisement category associated with the user attribute received from the user attribute determination system 30 in the advertisement table 28b. The probability of selecting the advertisement to be displayed may be increased. Further, the advertisement display unit 29b may select only one advertisement or a plurality of advertisements in S107. The advertisement display unit 29b can set the number of advertisements selected in S107 in advance according to an instruction via the operation unit 21 or the communication unit 27.

If the advertisement display unit 29b determines in S103 that the guest user is not permitted to use the image forming apparatus 20 or in S104 that the guest user has not instructed to log in, the advertisement display unit 29b is not the guest user and is determined by a normal user. It is determined whether or not login is instructed through the operation unit 21 (S108).

When the advertisement display unit 29b determines in S108 that the normal user has not instructed to log in, the advertisement display unit 29b executes the process of S101.

When the attribute acquisition unit 29c determines in S108 that a normal user has instructed to log in, the attribute acquisition unit 29c transmits the authentication information input via the operation unit 21 to the user authentication system 40 to perform user authentication. The system 40 is requested to authenticate the user (S109). When the user authentication system 40 is requested by the image forming apparatus 20 to authenticate the user, the user authentication system 40 authenticates the user based on the authentication information transmitted from the image forming apparatus 20 and the authentication information list 41. To execute. When the user authentication has failed, the user authentication system 40 transmits an authentication result indicating that the user authentication has failed to the image forming apparatus 20. On the other hand, when the user authentication is successful, the user authentication system 40 specifies the authenticated user attribute based on the user attribute list 42, and indicates that the user authentication is successful and the specified use. The authentication result including the person attribute is transmitted to the image forming apparatus 20.

After the processing of S109, the attribute acquisition unit 29c of the image forming apparatus 20 determines whether or not the authentication result is received from the user authentication system 40 until it is determined that the authentication result is received from the user authentication system 40. (S110).

When the attribute acquisition unit 29c determines in S110 that the authentication result has been received from the user authentication system 40, the attribute acquisition unit 29c determines whether or not the user authentication has succeeded, based on the authentication result received from the user authentication system 40. (S111).

When the attribute acquisition unit 29c determines in S111 that the user authentication has failed, the attribute acquisition unit 29c displays that the user authentication has failed on the display unit 22 (S112). The control unit 29 executes the process of S101 after the process of S112.

When it is determined in S111 that the user authentication is successful, the advertisement display unit 29b displays the advertisement to be displayed in the user attribute included in the authentication result received from the user authentication system 40 and the advertisement table 28b. Based on the selection (S113). Here, the advertisement display unit 29b has a high printing frequency associated with the advertisement table 28b among advertisements in the advertisement category associated with the user attribute received from the user attribute determination system 30 in the advertisement table 28b. The probability of selecting the advertisement to be displayed may be increased. Further, the advertisement display unit 29b may select only one advertisement or a plurality of advertisements in S113. The advertisement display unit 29b can set the number of advertisements selected in S113 in advance according to an instruction via the operation unit 21 or the communication unit 27. The advertisement display unit 29b executes the process of S113 after the advertisement printing unit 29e receives a print instruction for executing the operation shown in FIG. 7 described below after it is determined in S111 that the user authentication is successful. You may do it.

When the processing of S107 or S113 ends, the advertisement display unit 29b acquires the advertisement selected in S107 or S113 from the advertisement management system 50 (S114), and displays the advertisement acquired in S114 on the display unit 22. It starts (S115). It should be noted that the advertisement display unit 29b can set in advance the ending time of the display started in S115 according to an instruction via the operation unit 21 or the communication unit 27. For example, the display end time started in S115 may be before the operation shown in FIG. 7 described later is executed or after the operation shown in FIG. 7 is executed.

When a plurality of advertisements are acquired in S114, the advertisement display unit 29b may display the plurality of advertisements acquired in S114 in a slide show format on the display unit 22, or the plurality of advertisements acquired in S114 are stored on one screen. It may be displayed on the display unit 22. When displaying a plurality of advertisements on the display unit 22 in the slide show format, the advertisement display section 29b repeats the display of all advertisements to be displayed in the slide show format until the display end time. It should be noted that the advertisement display unit 29b is set in advance as to whether to display a plurality of advertisements in a slide show format or to display them in one screen in accordance with an instruction via the operation unit 21 or the communication unit 27. Is possible.

After the process of S115, the attention level determination unit 29d requests the line-of-sight determination system 60 to determine the line of sight of the user (S116). Here, the attention level determination unit 29d starts transmitting the image captured by the camera 23 to the line-of-sight determination system 60. When the image forming device 20 requests the determination of the line of sight of the user, the line-of-sight determination system 60 determines the line of sight of the user included in the image based on the image transmitted from the image forming device 20, and makes the determination. The result is continuously transmitted to the image forming apparatus 20. Any known technique can be adopted as the technique for determining the line of sight by the line-of-sight determination system 60.

After the processing of S116, the attention degree determination unit 29d of the image forming apparatus 20 determines the attention degree of the advertisement by the user based on the determination result received from the eye gaze determination system 60 (S117). Here, the attention level determination unit 29d may determine, as the advertisement with a high attention level, the advertisement viewed by the user for a specific time or more, such as several seconds or more, among the advertisements displayed on the display unit 22. .. Further, the attention degree determination unit 29d may determine the attention degree of the advertisement by the user in three or more stages, depending on the length of time the user has seen. The threshold value of the time for determining the degree of attention can be set according to an instruction via the operation unit 21 or the communication unit 27.

After the processing of S117, the advertisement printing unit 29e determines whether or not the attention degree determined in S117 has an attention degree equal to or higher than the specific attention degree (S118).

When the advertisement printing unit 29e determines in S118 that the attention degree equal to or higher than the specific attention degree exists, the advertisement printing unit 29e selects the print target according to the attention degree determined in S117 from the advertisements to be displayed acquired in S114. The advertisement is determined (S119). Here, the advertisement printing unit 29e may determine one advertisement having the highest attention degree determined in S117 as the advertisement of the print target, or may print a plurality of advertisements having the attention degrees determined in S117 sequentially in order. May be decided as an advertisement. The advertisement printing unit 29e can set the number of advertisements determined in S119 in advance according to an instruction via the operation unit 21 or the communication unit 27.

When the advertisement printing unit 29e determines in S118 that the attention degree equal to or higher than the specific attention degree does not exist, the advertisement printing unit 29e determines the advertisement that is not the display target advertisement acquired in S114 as the print target advertisement (S120), and S120. The advertisement determined in is acquired from the advertisement management system 50 (S121). Here, the advertisement printing unit 29e randomly selects an advertisement in an advertisement category different from the advertisement category associated with the user attribute received from the user attribute determination system 30 or the user authentication system 40 in the advertisement table 28b in S120. The advertisement table may be determined as the user attribute received from the user attribute determination system 30 among the advertisements in the advertisement category associated with the user attribute received from the user attribute determination system 30 in the advertisement table 28b. The latest version of the advertisement having the print frequency of 1 or more associated with 28b may be randomly determined in S120.

The advertisement printing unit 29e ends the operation illustrated in FIGS. 5 and 6 after the processing of S119 or S121.

Next, the operation of the image forming apparatus 20 when executing printing will be described.

FIG. 7 is a flowchart of the operation of the image forming apparatus 20 when executing printing.

The advertisement printing unit 29e executes the operation shown in FIG. 7 according to the instruction via the operation unit 21. The advertisement printing unit 29e may receive the print instruction for executing the operation illustrated in FIG. 7 at any timing. For example, the advertisement printing unit 29e may accept the print instruction after determining in S102 that the user has operated the operation unit 21 or in S104 that the guest user has instructed to log in, and may also accept the print instruction. The print instruction may be accepted after it is determined in S111 that the authentication is successful. The print instruction may be, for example, an instruction to execute a function of printing an image read from a document by the scanner 25 on a recording medium by the printer 24, that is, a copy function, or a storage unit 28 or a storage device outside the image forming apparatus 20. It may be an instruction to execute printing of an image based on the data stored in the medium.

As shown in FIG. 7, the advertisement printing unit 29e prints the image including the advertisement determined in the operation shown in FIGS. 5 and 6 on the recording medium (S131).

The advertisement printing unit 29e prints the advertisement determined in the operation shown in FIGS. 5 and 6 in an area different from the area in which the original image to be printed is printed on the recording medium in S131. For example, the advertisement printing unit 29e may print the original image to be printed on the front surface of the recording medium and print the advertisement determined in the operation illustrated in FIGS. 5 and 6 on the back surface of the recording medium. Further, the advertisement printing unit 29e puts the advertisement determined in the operation shown in FIGS. 5 and 6 in an empty space on the recording medium on which the image of the original print target is printed and in which the image of the original print target is not printed. You can print it. The original image to be printed is, for example, an image read from a document by the scanner 25 when the copy function is executed, and is stored in the storage unit 28 or a storage medium outside the image forming apparatus 20. When an image is printed based on the stored data, the image is based on the data stored in the storage unit 28 or a storage medium external to the image forming apparatus 20.

When a plurality of advertisements are determined as advertisements to be printed in S119, the advertisement printing unit 29e determines the print size of the advertisement to be printed in S131 such that the larger the print size, the higher the degree of attention determined in S117. May be. With this configuration, since the advertisement printing system 10 prints an advertisement with a high degree of attention in a large size, the effect of the advertisement can be improved.

When the advertisement printing unit 29e determines a plurality of advertisements as print target advertisements in S119, when the advertisement is printed on a plurality of pages, the printing in S131 is performed so that the printed advertisements have a plurality of different pages. May be executed.

When printing a plurality of advertisements on the recording medium, the advertisement printing unit 29e prints one of the advertisements as a print target advertisement in S131, and then prints another advertisement as a print target advertisement. 5 and may be determined in the operation shown in FIG.

After the processing of S131, the advertisement information management unit 29a determines whether or not the advertisement targeted for display in the operation shown in FIGS. 5 and 6 has been printed in S131 (S132).

When the advertisement information management unit 29a determines in S132 that the advertisement targeted for display in the operations illustrated in FIGS. 5 and 6 is printed in S131, the advertisement printed in S131 is the user of the user to be processed this time. The advertisement table 28b is updated so that the printing frequency associated with the attribute in the advertisement table 28b is increased by 1 (S133).

The advertisement information management unit 29a determines in S132 that the advertisement targeted for display in the operation shown in FIGS. 5 and 6 is not printed in S131, or after the processing of S133, the operation shown in FIG. 7 ends. ..

As described above, the advertisement printing system 10 determines the degree of attention of the displayed advertisement by the user based on the line of sight of the user (S117), and prints the advertisement according to the determined degree of attention ( Since S131), it is possible to print an advertisement that attracts a lot of attention from the user. Therefore, the advertisement printing system 10 can improve the possibility of printing an advertisement suitable for an actual user.

The advertisement printing system 10 displays the advertisement such that the higher the priority of the advertisement to be displayed, the higher the past printing frequency in the advertisement table 28b (S107 and S113 to S115). With this configuration, the advertisement printing system 10 preferentially displays an advertisement with a high printing frequency in the past, that is, an advertisement with a high attention in the past, and thus improves the possibility of printing an advertisement with a high attention. You can

The advertisement printing system 10 acquires the user attribute of the user based on the image of the user captured by the camera 23 (YES in S106), and displays the advertisement according to the acquired user attribute (S107 and S114). ~S115), the possibility of printing an advertisement suitable for the user can be improved even if the user is not registered in the user authentication system 40.

If the advertisement display unit 29b displays a plurality of advertisements in the slide show format on the display unit 22 even during the printing operation of S131, the advertisement display unit 29b sets the number of advertisements to be displayed on the display unit 22 in the slide show format to a specific number. It may be increased according to the increase in the execution time of the printing operation of S131 until the arrival.

The advertisement printing system 10 includes a camera in the image forming apparatus in the present embodiment. However, the advertisement printing system 10 may include a camera as a device different from the image forming device.

Some of the various functions implemented by the image forming apparatus according to the present embodiment may be implemented by a system external to the image forming apparatus and configured by one or more computers.

The advertisement printing system 10 separately includes a user attribute determination system 30, a user authentication system 40, an advertisement management system 50, and a line-of-sight determination system 60. However, at least two of the user attribute determination system 30, the user authentication system 40, the advertisement management system 50, and the line-of-sight determination system 60 may be shared by at least some of the computers constituting each.

The advertisement printing system 10 includes a user attribute determination system 30, a user authentication system 40, an advertisement management system 50, and a line-of-sight determination system 60 separately from the image forming apparatus. However, at least one of the user attribute determination system 30, the user authentication system 40, the advertisement management system 50, and the line-of-sight determination system 60 may be realized by the image forming apparatus.

10 Advertising printing system 20 Image forming device 23 Camera (shooting device)
28a Advertising printing program 28b Advertising table (advertising information)
29a Advertisement information management unit 29b Advertisement display unit 29c Attribute acquisition unit 29d Attention degree determination unit 29e Advertisement printing unit

Claims (5)

An advertisement display section that displays advertisements,
An attention degree determination unit that determines the attention degree of the user displayed by the advertisement display unit based on the line of sight of the user,
An advertisement printing unit that prints the advertisement according to the attention degree determined by the attention degree determination unit. The advertisement printing system according to claim 1, wherein the advertisement display unit displays the advertisement such that the advertisement having a higher display priority has a higher printing frequency by the advertisement printing unit. .. A shooting device,
An attribute acquisition unit that acquires the attribute of the user based on the image of the user captured by the image capturing device;
An advertisement information management unit that manages advertisement information in which the advertisement and the attribute are associated with each other,
The advertisement printing system according to claim 1, wherein the advertisement display unit displays the advertisement associated with the attribute acquired by the attribute acquisition unit in the advertisement information. The advertisement printing unit determines the print size of the advertisement such that the larger the print size, the higher the attention level determined by the attention level determination unit. The advertisement printing system described in any of the above. An advertisement display section that displays advertisements,
An attention degree determination unit that determines the attention degree of the user displayed by the advertisement display unit based on the line of sight of the user,
An advertisement printing program that causes an image forming apparatus to realize an advertisement printing unit that prints the advertisement according to the attention degree determined by the attention degree determination unit.

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