JP2020087280A - Advertisement generation support apparatus and program - Google Patents

Abstract

To freely select an advertisement template to suit the purpose, and to allow an advertisement to be easily confirmed in advance.SOLUTION: An advertisement generation support apparatus sets a predetermined display area as a display area 301 and a display area 330 separately, displays advertisement templates 311, 321, 322, 323 of a specific category specified by predetermined image analysis based on image data of an input picture, in the display area 301, together with advertisement templates 312, 313 of a general category, and preview-displays an advertisement with the input picture inserted in a template selected from among the templates 311, 321, 322, 323, 312, 313 displayed in the display area 301, in the display area 330.SELECTED DRAWING: Figure 8

Description

The present invention relates to an advertisement creation support device and program.

2. Description of the Related Art Conventionally, there has been known a technique of creating an advertisement such as POP (Point Of Purchase advertising) data by a PC (Personal Computer) or the like in a cafeteria, a restaurant, or the like for the purpose of enhancing a sales promotion effect of dishes to be provided. The POP data preferably has high graphic design.

Also, multiple templates are categorized as categories according to the visual strength of the graphic for the character, the ratio of the area occupied by the graphic to the area in the medium to be expressed, and the regulation of the alignment position of the character. There is known a computer terminal that creates a graphic design in which characters and illustrations are arranged using a template of the category (see Patent Document 1). The template here is a fixed format in which characters and illustrations are embedded to form a graphic design.

JP, 2006-119740, A

However, when a template is used to create POP data, the user needs to consider which template should be selected to create a POP that matches the atmosphere of the store and the content of the dish. For this reason, it is preferable that the user freely selects (tries) a template to suit the purpose and easily confirms the POP data in advance.

An object of the present invention is to pre-check an advertisement by freely selecting a template for an advertisement that suits the purpose.

In order to solve the above-mentioned problems, the advertisement creation support device of the present invention is a display area setting means for setting a predetermined display area into at least a first display area and a second display area, and input image data of a photograph. First display control means for displaying at least one advertisement template of a particular type classification identified by a predetermined image analysis on the basis of a plurality of general purpose type advertisement templates in the first display area; When any one of the at least one specific type of advertisement template and the plurality of general purpose type of advertisement templates displayed in the display area is selected, the advertisement template is input to the advertisement template. Second display control means for displaying a preview of the advertisement to which the photograph is applied in the second display area,
It is characterized by having.

According to the present invention, an advertisement template can be preliminarily confirmed by freely selecting an advertisement template to suit a purpose.

1 is an overall configuration diagram showing an advertisement creation support system according to an embodiment of the present invention. It is a block diagram which shows the function structure of a POP server. It is a block diagram which shows the function structure of a terminal device. (A) is a figure which shows a user table. (B) is a diagram showing a template table. (C) is a diagram showing a POP history table. It is a flow chart which shows POP data management processing. It is a flow chart which shows POP data creation processing. (A) is a figure which shows a home screen. (B) is a figure showing a POP information input screen. It is a figure which shows a template selection screen. It is a figure which shows a POP data registration result screen. Popularity No. It is a figure which shows POP data using the template of No. 1. It is a figure which shows POP data using the template for today.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The present invention is not limited to the illustrated example.

An embodiment according to the present invention will be described with reference to FIGS. First, the apparatus configuration of the present embodiment will be described with reference to FIGS. FIG. 1 is an overall configuration diagram showing an advertisement creation support system 1 of the present embodiment. FIG. 2 is a block diagram showing a functional configuration of the POP server 10. FIG. 3 is a block diagram showing a functional configuration of the terminal device 30.

The advertisement creation support system 1 of the present embodiment is a system that creates POP data as an advertisement, and is a system that creates and manages POP data in accordance with user operations.

As shown in FIG. 1, the advertisement creation support system 1 includes a POP server 10 as an advertisement creation support device, an image analysis server 20 as an image analysis unit, a terminal device 30, and a printing device 40. Each device of the advertisement creation support system 1 is communicatively connected via a communication network N.

In the present embodiment, it is assumed that the user of the terminal device 30 is an owner, an employee, etc. of a restaurant such as a dining room or a restaurant, and the POP data is an advertisement of a dish provided at the restaurant. The POP server 10 provides a POP data creation service to each user of a plurality of restaurants.

The POP server 10 is a server device that creates POP data as an advertisement for sales promotion and manages the created POP data. In response to a request from the terminal device 30, the POP server 10 transmits display information for creating POP data to the terminal device 30, and also input information for creating POP data that has been input by operation. To receive from.

The image analysis server 20 is equipped with AI (Artificial Intelligence), analyzes a subject of image data of a photograph received from a request source such as the POP server 10, and returns the result information of the image analysis to the request source. It is a server device provided. The image analysis server 20 has a learning function for image analysis. For example, the POP server 10 or the like associates the image data of a photograph of a predetermined dish and the dish name with each other and transmits the image data to the image analysis server 20, and the image analysis server 20 identifies the feature of the image data of the photograph and the dish name. Learns the correspondence relationship of, and reflects the learning result in image analysis. The image analysis server 20 uses, as the result information of the image analysis of the input image data of the photograph, the dish name judged from the dish in the photograph, for example, dish name D1:90%, dish name D2:10%. And at least one set are output in association with the probability that the dish name is correct (hit rate).

The terminal device 30 is a terminal device possessed by each user, and here, it is assumed that the terminal device 30 is a smartphone as a mobile terminal having a relatively small screen. However, the terminal device 30 is not limited to this, and may be a tablet PC (Personal Computer), a notebook PC, a desktop PC, or the like. The terminal device 30 receives and displays various kinds of display information transmitted from the POP server 10, receives an operation input of the user, and transmits the operation information to the POP server 10.

The printing device 40 is an electrophotographic printer, an inkjet printer, or the like, and is described here as a commercial printer installed in a convenience store. However, the printer is not limited to this, and may be a printer for the user provided in the user's store, residence, or the like. The printing device 40 prints POP data or the like received from the POP server 10 on a sheet.

The communication network N is assumed to be configured by the Internet, but may include a LAN (Local Area Network), WAN (Wide Area Network), or the like. The terminal device 30 is connected to the communication network N via wireless communication with a base station or an access point (not shown) on the communication network N.

Further, the advertisement creation support system 1 may be configured to be able to execute other application programs used in various terminal devices 30. The application programs include, for example, sales management operations that perform daily and monthly sales aggregation and analysis of stores, accounting management operations that perform tax payment processing such as property tax and individual business tax, and employee salary calculation. Payroll management work that processes the above, work management work that manages staff shifts such as stores and attendance management of employees, and document management work that creates and manages notification documents for related businesses and employees. For example, the advertisement creation support system 1 may function as a management support system by making these executable.

Next, the internal configuration of the POP server 10 will be described with reference to FIG. As shown in FIG. 2, the POP server 10 includes a display area setting unit, first and second display control units, a CPU (Central Processing Unit) 11 as an advertisement data creating unit, an operation unit 12, and a RAM (Random Access). Memory) 13, a display unit 14, a storage unit 15, a communication unit 16 as an acquisition unit, and a clock unit 17. The respective parts of the POP server 10 are connected via a bus 18.

The CPU 11 reads out a designated program from the system program and the application program stored in the storage unit 15 and expands it in the work area of the RAM 13, and controls each unit according to the expanded program.

The operation unit 12 is configured to include a pointing device such as a keyboard provided with a cursor key, characters, numeral input keys and various function keys, a mouse, etc., and receives pressing input and position input of each key by the user and displays the operation information. Output to the CPU 11.

The RAM 13 is a volatile memory. Further, the RAM 13 has a work area for storing various programs to be executed and data relating to these various programs.

The display unit 14 includes an LCD (Liquid Crystal Display), an EL (ElectroLuminescence) display, and the like, and displays a screen according to a display control signal from the CPU 11.

The storage unit 15 includes an HDD (Hard Disk Drive), an SSD (Solid State Drive), and the like. The storage unit 15 stores system programs and application programs executed by the CPU 11, various data, and the like. These programs are stored in the storage unit 15 in the form of computer-readable program codes.

The storage unit 15 includes a POP data management program P1, which will be described later, a user table 50, a template table 60, a POP history table 70, image data of photographs of dishes owned by each user, a template used to create POP data, created POP data, and the like. Memorize The template stored in the storage unit 15 has a design using image data of a photograph of a dish, and is created by an expert such as a designer.

The communication unit 16 is composed of a router, a network card, and the like. The CPU 11 communicates with the image analysis server 20, the terminal device 30, the printing device 40, and the like on the communication network N via the communication unit 16 to send and receive data.

The clock unit 17 is a real-time clock, clocks the current date and time, and outputs the current date and time information to the CPU 11.

Next, the internal configuration of the terminal device 30 will be described with reference to FIG. As shown in FIG. 3, the terminal device 30 includes a CPU 31, an operation unit 32, a RAM 33, a display unit 34, a storage unit 35, a wireless communication unit 36, an imaging unit 37, and a call unit 38. Prepare The respective units of the terminal device 30 are connected via a bus 39.

The CPU 31, the RAM 33, and the display unit 34 have substantially the same configurations as the CPU 11, the RAM 13, and the display unit 14 of the POP server 10, respectively, and different portions will be mainly described.

The CPU 31 reads out a designated one of the system program and the application program stored in the storage unit 35, expands it in the work area of the RAM 33, and controls each unit according to the expanded program. In particular, the CPU 31 causes the display unit 34 to display various display information received from the POP server 10 via the wireless communication unit 36, and appropriately inputs the input information input by the user via the operation unit 32 to the wireless communication unit. 36 to the POP server 10.

The operation unit 32 is a touch panel provided on the display screen of the display unit 34, receives a touch input from the user, and outputs the operation information to the CPU 31.

The storage unit 35 is composed of a non-volatile memory such as a flash memory. The storage unit 35 stores various programs executed by the CPU 31, various data, and the like.

The wireless communication unit 36 includes an antenna, a modulation/demodulation circuit, a signal processing circuit, and the like, and performs wireless communication with a base station or an access point on the communication network N by a communication method such as a mobile communication method or a wireless LAN communication method. The CPU 31 communicates with the POP server 10 and the like on the communication network N via the wireless communication unit 36.

The image pickup unit 37 is a digital camera unit having an optical system and an image pickup element, and according to an instruction from the CPU 31, picks up a subject and generates image data thereof.

The call unit 38 has a microphone and a speaker, accepts a user's voice input through the microphone to generate and output voice data, and outputs the input voice data from the speaker for voice communication.

Although not shown, the terminal device 30 may include a power supply unit such as a battery, and may have a configuration including other configuration units such as a near field communication unit such as NFC (Near Field Communication).

Next, the information stored in the storage unit 15 of the POP server 10 will be described with reference to FIG. FIG. 4A is a diagram showing the user table 50. FIG. 4B is a diagram showing the template table 60. FIG. 4C is a diagram showing the POP history table 70.

The user table 50 is a table having information about users. As shown in FIG. 4A, the user table 50 includes a user ID 51, a business category 52, a login ID 53, a password 54, a my image location 55, HP (Home Page) information 56, SNS (Social Networking Service) information 57, and the like. Has a column.

The user ID 51 is identification information of each user. The business category 52 is information indicating the business category of the restaurant to which the user with the user ID 51 belongs, and here it is assumed that there are simply Japanese, Western, and Chinese business categories. The login ID 53 is the login ID of the user having the user ID 51 of the POP management process described later. The password 54 is a password corresponding to the login ID 53.

The my image location 55 is a storage location in the storage unit 15 of image data (my image data) owned by the user having the user ID 51. The HP information 56 is information such as the storage location of the home page file of the user of the user ID 51 in the storage unit 15 and the home page URL (Uniform Resource Locator). The SNS information 57 is the URL of the SNS in which the user with the user ID 51 participates, account information of the user, and the like.

The template table 60 is a table that stores information about templates stored in the storage unit 15. As shown in FIG. 4B, the template table 60 has columns of a main classification 61, a sub classification 62, a group name 63, a keyword 64, a template ID 65, and the like.

The main classification 61 is the main classification of the template and is of a specialized type or a general type. The specialized type is a classification of templates specifically associated with cooking. The general-purpose type is a classification of templates associated with popularity, events, recommendations other than cooking.

The sub-class 62 is a sub-class of the template as a lower layer of the main class 61. When the main classification 61 is a specialized type, the sub-class 62 stores food: (the food name of the food to be classified). When the main classification 61 is a general-purpose type, the sub-classification 62 is a popular number. 1, today's limited, etc. are stored. Popularity No. 1 is a classification of the template for cooking which is the most popular in restaurants. Today's Only is a classification of cooking templates provided today at restaurants.

However, the sub-classification 62, which is a general-purpose type of the main classification 61, is not limited to this. For a limited time period as a classification of the template for cooking that is most popular in the restaurant, the season in the restaurant (for example, spring and summer). Autumn/Winter) Seasonal specialties as a template for cooking provided only, Lunch only as a template for cooking provided only at lunch, As a category for cooking templates recommended by restaurants users Other categories, such as recommendations, may be used.

The group name 63 is the name of the group into which the template is classified. Regarding the group name 63, the sub-classification 62 is the popular No. If the number is 1, the popularity number is set according to the restaurant business category. 1 (Japanese): Japanese food, popular No. 1 (Western): Western food, popular No. 1 (Medium): Divided into Chinese groups.

The keyword 64 is a keyword for extracting a template from the analysis result information from the image analysis server 20. The template ID 65 is identification information of the template corresponding to the main classification 61, the sub classification 62, the group name 63, and the keyword 64. The template ID 65 stores three template IDs in one record, but this is a template ID of a template having different colors (color schemes) as a variation of the design. However, the number of template IDs of one record and the contents of design variations are not limited to these. The content of the template design variation is not limited to the template color, but the template color, layout, included character layout (including size, font, font, etc.) and content, and image data layout. It may be at least one such as a place.

The POP history table 70 is a table having history information about POP data created and stored in the storage unit 15. As shown in FIG. 4C, the POP history table 70 has columns such as a POP ID 71, a template ID 72, a dish 73, a classification 74, a user ID 75, a creation date/time 76, and an update date/time 77.

The POP ID 71 is identification information of the POP data created and stored in the storage unit 15. The template ID 72 is identification information of the template used for the POP data of the POP ID 71. The dish 73 is a dish name corresponding to the template of the template ID 72. The classification 74 is a sub classification corresponding to the template of the template ID 72.

The user ID 75 is identification information of the user who created the POP data of the POP ID 71. The creation date and time 76 is date and time information when the POP data of the POPID 71 was created. The update date/time 77 is date/time information when the POP data of the POPID 71 was updated.

Next, the operation of the advertisement creation support system 1 will be described with reference to FIGS. FIG. 5 is a flowchart showing the POP data management process. FIG. 6 is a flowchart showing the POP data creation process. FIG. 7A is a diagram showing the home screen 100. FIG. 7B is a diagram showing the POP information input screen 200. FIG. 8 is a diagram showing the template selection screen 300. FIG. 9 is a diagram showing a POP data registration result screen 400. FIG. 10 shows the popular number. It is a figure which shows the POP data PO2 using the template T221 of No. 1. FIG. 11 is a diagram showing the POP data PO3 using the today-only template T241.

The POP data management process executed by the POP server 10 will be described with reference to FIGS. 5 and 6. The POP data management process is a process of supporting the creation of POP data and managing the created POP data according to the image data of the photograph of the food taken by the logged-in user. Here, in the POP data management process, the POP server 10 uses communication via the communication network N to transmit and display the display information on the terminal device 30 operated by the user, and from the user via the terminal device 30. Receives input information that has been input by operation. Therefore, for convenience, the CPU 11 of the POP server 10 displays the display information on the display unit 34 of the terminal device 30 and accepts the input of the input information from the user via the operation unit 32.

In the advertisement creation support system 1, triggered by the input of an instruction to execute the POP data management process from a user who is the owner of a restaurant, etc., via the operation unit 32 of the terminal device 30 in his possession, the POP server 10 is triggered. The CPU 11 executes the POP data management process in cooperation with the POP data management program P1 read from the storage unit 15 and expanded in the RAM 13.

As shown in FIG. 5, first, the CPU 11 creates login screen data and displays it on the display unit 34, receives a login ID and a password via the operation unit 32, and stores the user table stored in the storage unit 15. Using the login ID 53 and the password 54 of 50, the login authentication of the user who inputs the login ID and the password is performed (step S1). Then, the CPU 11 determines whether or not the login authentication is successful (step S2).

If the login authentication has failed (step S2; NO), the process proceeds to step S1. If the login authentication is successful (step S2; YES), the user ID 51 of the login user is determined, and the CPU 11 generates home screen data and displays it on the display unit 34 (step S3). In step S3, for example, the home screen 100 shown in FIG. 7A is displayed.

The home screen 100 has a POP creation button 110, a share button 120, a homepage registration button 130, a print button 140, a POP data display area 150, a photo registration button 160, and a homepage confirmation button 170.

The POP creation button 110 is a button that receives a touch input for executing the POP creation process. The share button 120 is a button that activates a process of posting the created POP data to a user account of a predetermined SNS. The homepage registration button 130 is a button for activating a process of posting the created POP data on the homepage of a predetermined user. The print button 140 is a button for activating a POP data print process for printing the created POP data on the printing device 40 or the like.

The POP data display area 150 is an area for displaying a predetermined number of POP data created or updated most recently. It is assumed that the POP data in the POP data display area 150 is arranged from the left in order of creation date/time or update date/time closest to the current date/time.

The photo registration button 160 is a button for activating a process of storing and registering image data of a photo taken by the user using the terminal device 30 in the storage unit 15 of the POP server 10. The homepage confirmation button 170 is a button that activates a process of displaying the homepage of the user for confirmation.

Returning to FIG. 5, the CPU 11 determines whether or not there is a touch input of the POP creation button 110 from the user via the operation unit 32 (step S4). When there is a touch input on the POP creation button 110 (step S4; YES), the CPU 11 executes a POP data creation process for creating POP data (step S5), and proceeds to step S3. The POP data creation process of step S5 will be described later in detail.

When there is no touch input on the POP creation button 110 (step S4; NO), the CPU 11 determines whether or not there is a touch input on the print button 140 from the user via the operation unit 32 (step S6). When there is a touch input of the print button 140 (step S6; YES), the CPU 11 selects the POP selected by the user via the operation unit 32 from the POP data created in step S5 and stored in the storage unit 15. A POP data printing process of printing data with the printing device 40 is executed (step S7), and the process proceeds to step S3.

When there is no touch input on the print button 140 (step S6; NO), the CPU 11 inputs a touch input on a button other than the POP creation button 110 on the home screen 100 or the print button 140 from the user via the operation unit 32. It is determined whether or not (step S8). When there is a touch input of another button (step S8; YES), the CPU 11 executes another process corresponding to the touch-input button (step S9), and proceeds to step S3.

When the share button 120 is touch-inputted in step S8, the CPU 11 uses the SNS information 57 of the logged-in user of the user table 50 to select from among the POP data created in step S5 and stored in the storage unit 15. A process of posting the POP data selected by the user via the operation unit 32 to the account of the user of a predetermined SNS is performed. When the homepage registration button 130 is touch-inputted in step S8, the CPU 11 uses the HP information 56 of the login user of the user table 50 to select from among the POP data created in step S5 and stored in the storage unit 15. Then, the POP data selected by the user via the operation unit 32 is put into the storage location of the file of the user's home page in the storage unit 15 and associated with it to be registered in the home page.

When the POP data display area 150 (see more) is touch-inputted in step S8, the CPU 11 displays a list screen of the POP data created in step S5 and stored in the storage unit 15 on the display unit 34, The POP data selected by the user is displayed in a large size via the operation unit 32, and a process capable of updating (editing) the data appropriately is executed. For example, the templates of the selected POP data are the same, and it is possible to perform processing such as updating the pictures and characters (menu name, price). When updated, the CPU 11 stores the updated POP data in the storage unit 15 and writes the current date and time information acquired from the timekeeping unit 17 in the updated date and time of the updated POPID 41 in the POP history table 70.

When the photograph registration button 160 is touch-inputted in step S8, the CPU 11 causes the image data of the photograph photographed by the image pickup unit 37 and the folder (expressed as an album) in the storage unit 35 via the operation unit 32. The image data of the photograph selected by the user is stored in the my image location 55 of the storage unit 15. When the homepage confirmation button 170 is touch-inputted in step S8, the CPU 11 uses the HP information 56 of the user table 50 of the storage unit 15 to display the homepage of the logged-in user on the display unit 34.

When there is no touch input on any other button (step S8; NO), the CPU 11 determines whether or not there is an input for ending the POP data management process from the user via the operation unit 32 (step S10). If there is no end input (step S10; NO), the process proceeds to step S3. If there is an end input (step S10; YES), the POP data management process ends.

Next, the POP data creation processing of step S5 will be described with reference to FIG. First, the CPU 11 creates photo selection screen data and displays it on the display unit 34 (step S21). In step S21, for example, the POP information input screen 200 shown in FIG. 7B is displayed.

The POP information input screen 200 has an image display area 210, a camera image acquisition button 220, an album image acquisition button 230, a my image acquisition button 240, a menu name input area 250, a price input area 260, and a creation button 270.

The image display area 210 is an area for displaying the image data of the photograph of the acquired food for POP. The camera image acquisition button 220 is a button for accepting a touch input for activating a process of capturing an image of a POP dish as a subject through the imaging unit 37 and generating image data.

The album image acquisition button 230 is a button that receives a touch input for activating a process of selecting and acquiring image data of a picture of a food for POP stored in the storage unit 35. The my image acquisition button 240 is a touch input for activating the process of selecting and acquiring the image data of the picture of the food for POP stored in the my image location 55 of the login user of the user table 50 of the storage unit 15. It is a button to accept. By touching the camera image acquisition button 220, the album image acquisition button 230, or the my image acquisition button 240, the image data of the photograph acquired by each processing executed by the CPU 11 is displayed in the image display area 210.

The menu name input area 250 is an area for accepting an input of the menu name of the dish displayed in the image display area 210 from the user via the operation unit 32. The price input area 260 is an area for receiving the input of the price of the dish displayed in the image display area 210 from the user via the operation unit 32. The create button 270 is a button for accepting a touch input for determining acquisition of image data of a photograph, input of a menu name, and price, and creating a POP.

It should be noted that, as shown in the POP information input screen 200 of FIG. 7B, in order to accept an instruction input to be stored in the storage unit 15 in order to use the input image data, menu name, and price for the next POP creation. The check box may be included.

Returning to FIG. 6, the CPU 11 determines whether or not an instruction to select the image data of the photograph is received by a touch input of the camera image acquisition button 220, the album image acquisition button 230, or the my image acquisition button 240 from the user via the operation unit 32. It is determined (step S22). When the instruction to select the image data of the photo is input (step S22; YES), the CPU 11 causes the image data of the photo corresponding to the touch-input camera image acquisition button 220, album image acquisition button 230, or my image acquisition button 240. Is executed, the image data of the photograph is acquired (step S23), and the process proceeds to step S21.

When the instruction to select the image data of the photograph is not input (step S22; NO), the CPU 11 inputs the menu name into the menu name input area 250 from the user through the operation unit 32 and the price into the price input area 260. Input is accepted (step S24). However, step S24 may not be input because it is not essential.

Then, the CPU 11 determines whether or not the user has input the POP data creation instruction by touching the creation button 270 via the operation unit 32 after at least the image data of the photograph is selected (acquired) in step S23. It is determined (step S25). When the instruction to create the POP data is not input (step S25; NO), the process proceeds to step S21.

When the instruction to create the POP data is input (step S25; YES), the CPU 11 transmits the image data of the photograph acquired in step S23 to the image analysis server 20 via the communication unit 16 (step S26). Here, as shown in FIG. 7B, for example, it is assumed that the image data F1 of the pizza photo is acquired, "Margherita" is input as the menu name, and "1000 (yen)" is input as the price. To do.

Then, the CPU 11 receives, from the image analysis server 20, image analysis result information of the image data of the photograph transmitted in step S26 via the communication unit 16 (step S28). The image analysis result information is, for example, “pizza: 95%, ramen: 5%”. Then, the CPU 11 determines the classification of templates that are candidates to be selected for POP data in the template selection screen data and the order of arrangement of design variations (step S28). Here, for example, in the template selection screen data, the template is selected. The main and sub classifications are specialized type, cooking and general type, and popular No. It is assumed that the arrangement order of the three categories of 1 and general-purpose type and today's limitation, and the arrangement order of the storage order of the template ID of the template table 60 regarding the design variation are set in advance. It is not limited to the order of arrangement, the type of classification, the number of templates of variations of classification and design.

Then, the CPU 11 arranges the image data of the photograph acquired in step S23, the menu name and price input in step S24, the image analysis result information obtained in step S27, and the template determined in step S28. Using the user table 50, the template table 60, and the template stored in the storage unit 15, template selection screen data is created and displayed on the display unit 34 (step S29). In step S29, for example, the template selection screen 300 shown in FIG. 8 is displayed.

The template selection screen 300 has a display area 301, a display area 330, a return button 340, and a registration button 350. The display area 301 is an area for displaying (a thumbnail of) a template that can be selectively input, and includes a template classification display area 310 and a template display area 320. In the template classification display area 310, of the records of the template table 60, the first template ID 65 of the record of the group name 63 in which the keyword 64 includes the dish name with the highest hit rate in the image analysis result information obtained in step S27. The template of the template ID and the sub-class 62 are popular Nos. The first template ID template of the template ID 65 of the record of the group name 63 corresponding to the business category 52 of the login user 1 and the template ID 65 of the template ID 65 of the record of the group name 63 whose sub-classification 62 is limited to today are , Thumbnails are arranged and displayed on the upper side of the display area 330 and in the horizontal direction in order (the arrangement order determined in step S28), and the touch input for selection of (the thumbnail of) the displayed template is accepted. ..

In the template classification display area 310, for example, the template name (thumbnail) 311 of the first template ID 65 of the template ID 65 of pizza of T111 and the group number 63 of popular No. corresponding to Western food of the business category 52 of the login user. A template (thumbnail) 312 of which the first template ID of the template ID 65 of 1 (West) is T221 and a template (thumbnail) 313 of which the first template ID of the template ID 65 of which the group name 63 is limited to today are T221 are left. It is arranged in order from to right.

The template display area 320 is a thumbnail of templates of all template IDs having different design variations (colors) of the record of the template ID 65 including the template selected in the template classification display area 310 among the records of the template table 60. Are arranged and displayed on the left side of the display area 330 and in the vertical direction in order (the order in which the template ID 65 is stored), and the touch input for selecting (the thumbnail of) the displayed template is accepted.

When the pizza template 311 is selected in the template classification display area 310, in the template display area 320, for example, the template ID (thumbnail) 321 of the template ID 65 of the pizza template ID 65 of the group name 63 is T111, T112, T113. , 322, 323 are arranged in order from top to bottom. Further, when the pizza template 312 is selected, in the template display area 320, for example, the template ID of the template ID 65 of the popular No. 1 (Western) of the group name 63 is (thumbnail of) the template ID of T221, T222, T223. They are arranged from top to bottom. In this way, each template (thumbnail) of the template classification display area 310 and the template display area 320 functions as a soft key that receives a touch input for selection.

In the POP data display area 330, the image data of the photograph selected in step S23 and the image data of the photograph selected in step S23 are input to the template currently selected in the template display area 320 corresponding to the classification of the template selected in the template classification display area 310. It is a preview display area for displaying POP data in which the selected menu name and price are combined. In the POP data display area 330, for example, when the pizza template 311 is selected and the corresponding template 321 is selected, the template T111 corresponding to this selection includes the image data F1 of the photograph of the pizza and the cooking name (margherita). ) And the price (¥1000) are combined to display the POP data PO1. Further, the position of the image data (and the menu name and price) of the photograph of the POP data displayed in the POP data display area 330 can be adjusted appropriately according to the user input via the operation unit 32. ..

In this embodiment, a configuration of a two-action selection input method in which one template is selected by selecting and inputting each template in the template display area 320 after selecting and inputting a template in the template classification display area 310 Is. Further, the template 311 and the template 321 when the template 311 is selected and input are templates having the same display. However, it is not limited to this. For example, when a template (eg, template 311) in the template classification display area 310 is selected and input, a corresponding template in the template display area 320 (eg, template 321 corresponding to the template 311) is automatically selected. A system configuration may be used. Further, when the template 311 is selected and input, the display of the template 321 having the same display as the template 311 may be omitted. As described above, the POP data including the selected template is switchably displayed in the display area 330.

The return button 340 is a button that receives a touch input of an instruction to return to the screen (POP information input screen 200) before the template selection screen 300. The registration button 350 is a button that receives a touch input of a registration instruction of the POP data being displayed in the POP data display area 330.

Returning to FIG. 6, the CPU 11 determines whether or not there is a template selection input from the user (the template classification display area 310 and the template display area 320) via the operation unit 32 (step S30). If there is a template selection input (step S30; YES), the process proceeds to step S29. When there is no template selection input (step S30; NO), the CPU 11 determines whether or not there is template determination input by a touch input of the registration button 350 from the user via the operation unit 32 (step S31). If there is no template determination input (step S31; NO), the process proceeds to step S29.

When the template determination is input (step S31; YES), the CPU 11 uses the image data of the photograph acquired in step S23, the menu name and price input in step S24, and the template selected in step S30. Then, POP data is created, stored in the storage unit 15 and registered, and registration information corresponding to the created POP data is generated and stored in the POP history table 70 (step S32). The registration information is the POPID given by the CPU 11 corresponding to the POP data generated in step S32, the template ID of the template synthesized in step S32, the dish name of the result information acquired in step S27, the sub-template of the template. It is a creation date and time corresponding to the classification, the user ID 51 of the login user, and the current date and time information acquired from the timekeeping unit 17, and is stored in the record of each column other than the update date and time 77 of the POP history table 70.

Then, the CPU 11 uses the POP data and registration information registered in step S32 to generate POP registration screen data and displays it on the display unit 34 (step S33), and ends the POP data creation process. In step S33, for example, the POP data registration result screen 400 shown in FIG. 9 is displayed.

The POP data registration result screen 400 includes a POP data display area 410, a food name display area 420, a paper size display area 430, a creation date/time display area 440, an update date/time display area 450, an SNS post button 460, a homepage registration button 470, and a print button. 480.

The POP data display area 410 is an area for displaying the registered POP data. The food name display area 420 is an area for displaying a food name corresponding to the POP data in the POP data display area 410. The paper size display area 430 is an area for displaying the paper size corresponding to the POP data in the POP data display area 410. Here, the POP data is assumed to be constant in A4 size, but the present invention is not limited to this.

The creation date/time display area 440 is an area for displaying the creation date/time corresponding to the POP data in the POP data display area 410. The update date/time display area 450 is an area for displaying the update date/time corresponding to the POP data in the POP data display area 410, but if it is not the update date/time, the update date/time is not displayed. The SNS post button 460, the homepage registration button 470, and the print button 480 are the same buttons as the share button 120, the homepage registration button 130, and the print button 140 corresponding to the POP data in the POP data display area 410, respectively.

Further, in the template selection screen 300, the popularity number. When the template of the template display area 320 corresponding to the template 312 of No. 1 is selected, as shown in FIG. 10, the image data of the photograph of the pizza is added to the template T221 corresponding to this selection and the business type (Western food) of the login user. The POP data PO2 in which F1, the food name (margherita), and the price (¥1000) are combined is preview-displayed in the display area 330, and is created as final POP data according to a user instruction.

Further, when the template of the template display area 320 corresponding to the template 313 limited to today is selected on the template selection screen 300, as shown in FIG. 11, the template T241 corresponding to this selection includes the image data of the photograph of the pizza. The POP data PO3 in which F1, the food name (margherita) and the price (¥1000) are combined is preview-displayed in the display area 330, and is created as final POP data according to a user instruction.

As described above, according to the present embodiment, the POP server 10 divides and sets the predetermined display area into at least the display area 301 and the display area 330, and specifies the predetermined display area based on the input image data of the photograph by the predetermined image analysis. The CPU 11 is provided for displaying the specified type classification advertisement template (templates 311, 321, 322, 323) in the display area 301 together with the general-purpose type advertisement template (templates 312, 313). The CPU 11 is selected when any of the advertisement templates is selected from the specific type classification templates 311, 321, 322, 323 and the general type classification templates 312, 313 displayed in the display area 301. The POP data in which the input photograph is applied to the advertisement template is preview-displayed in the display area 330.

Therefore, it is possible to freely select the advertisement templates of the specialized type and the general type according to the purpose, and the POP data can be easily confirmed in advance.

In addition, the CPU 11 displays the display area 301 for the plurality of advertisement template groups by using the example representative advertisement templates (templates 311, 312, 313) for representing the advertisement templates belonging to the advertisement template group (classification). When one of the exemplary representative advertisement templates is selected from the displayed template classification display area 310 and a plurality of exemplary representative advertisement templates displayed in the template classification display area 310, the selected exemplary representative advertisement is selected. The template display area 320 in which the advertisement templates (templates 321, 322, 323) that belong to the same advertisement template group as the template (for example, the template 311) are displayed is set separately. The advertisement template group is a group including a plurality of advertisement templates including one of a specific type advertisement template and a general type advertisement template. Therefore, the exemplary representative advertisement template of the advertisement template group and the advertisement template belonging to the same advertisement template group can be freely selected to suit the purpose, and the POP data including the selected advertisement template can be confirmed in advance.

Further, the template classification display area 310 is set so that a plurality of exemplary representative advertisement templates are displayed side by side in a predetermined direction (for example, a horizontal direction). The second sub-display area is set so that a plurality of advertisement templates are displayed side by side in a direction (eg, a vertical direction) orthogonal to the predetermined direction. Therefore, the user can clearly identify and easily select the exemplary representative advertisement template and the advertisement template of the same advertisement template group as the exemplary representative advertisement template.

Further, the CPU 11 sets the template classification display area 310 and the template display area 320 so as to be located around the display area 330. Therefore, the user can freely select the example representative advertisement template and the advertisement template of the same advertisement template group as the example representative advertisement template by referring to the POP data preview-displayed in the display area 330.

In addition, the POP server 10 performs image analysis of the type of the subject of the image data of the input photograph by a predetermined image analysis and outputs the type of the subject (cooking name) to the image analysis server 20 of the input photograph. The communication unit 16 is provided which inputs image data and acquires a food name. The CPU 11 causes the display unit 34 to display a template for specialized classification corresponding to the acquired dish name. Therefore, the type (cooking name) of the subject can be automatically analyzed from the image data of the photograph, and the POP data can be preview-displayed so that an appropriate template corresponding to the type of the subject subjected to the image analysis can be selected.

Further, the image analysis server 20 learns the correspondence between the image data of the input photograph and the type of the subject by artificial intelligence. The image analysis of the image analysis server 20 is an image analysis that specifies the type of subject of the image data of the input photograph using the learning result. Therefore, it is possible to more accurately perform image analysis of the type (cooking name) of the subject.

In the above description, an example in which a nonvolatile storage unit such as a flash memory is used as a computer-readable medium of the program according to the present invention is disclosed, but the invention is not limited to this example. As another computer-readable medium, a portable recording medium such as a CD-ROM and a memory card can be applied. A carrier wave is also applied to the present invention as a medium for providing the data of the program according to the present invention via a communication line.

Note that the description in the above embodiment is an example of the advertisement creation support device and program according to the present invention, and is not limited to this.

For example, in the above-described embodiment, in the step S28 of the POP data management process, the order in which templates are fixed in advance corresponding to the registration order (record order) of the main classification 61 and the sub classification 62 of the template table 60 (cooking, popularity No. However, the order is not limited to this. For example, the configuration may be such that the templates of the respective classifications in the template classification display area 310 are arranged in the order in which it is easy to select (for example, from left to right) in the descending order of records of the classification 74 in the POP history table 70. Also in the template display area 320, the configuration is such that the templates of each content are arranged in the order in which the contents of the variations of the design of the template used to create the POP data are large (colors and the like) are easy to select (for example, from top to bottom). May be

Further, in the above-described embodiment, the templates are arranged in the horizontal direction in the template classification display area 310 and the templates are arranged in the vertical direction in the template display area 320, but the present invention is not limited to this. For example, the layouts of the template classification display area 310 and the template display area 320 may be exchanged, the template may be arranged vertically in the template classification display area 310, and the template may be arranged horizontally in the template display area 320.

Further, the image data of the photograph used for the POP data and the type (cooking name) of the subject thereof may be used again for learning of the image analysis server 20. In addition, the image analysis server 20 is configured to perform image analysis of cooking ingredients (vegetables, meat, processing ingredients, sauces, etc.) as the types of subjects in the image data of the photograph, and classifies the cooking ingredients (for example, sub-classification). A template may be prepared as a subordinate category of the food name), and the template of the category may be selectably displayed to be used for creating the POP data. For example, a template including a catch name corresponding to a food name as a classification and a material is prepared.

Further, in the above-described embodiment, the POP data creation in the restaurant is explained, but the present invention is not limited to this. Also in other industries, when POP data is created by combining image data of photographs such as products and services with a template, the image analysis server 20 determines the type of subject from the input image data of the photos, such as products and services. As the image analysis, a template associated with goods, services, etc. as a classification may be prepared in advance, and the template of the classification may be selectably displayed and used for POP data creation.

Further, in the above embodiment, the POP server 10 and the image analysis server 20 are separate devices, but the present invention is not limited to this. For example, the POP server 10 may be configured to have the image analysis function of the image analysis server 20.

Further, it goes without saying that the detailed configuration and detailed operation of each component of the advertisement creation support system 1 in the above-described embodiment can be appropriately changed without departing from the spirit of the present invention.

Although the embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments and includes the scope of the invention described in the claims and the equivalent scope thereof.
The inventions described in the scope of the claims attached first to the application for this application will be additionally described below. The claim numbers listed in the appendices are as defined in the claims initially attached to the application for this application.
[Appendix]
<Claim 1>
Display area setting means for dividing and setting a predetermined display area into at least a first display area and a second display area;
A first display for displaying in the first display area at least one advertisement template of a specific type specified by a predetermined image analysis based on the input image data of a photograph, together with a plurality of advertisement templates of a general type Control means,
When any one of the at least one specific type of advertisement template and the plurality of general-purpose type of advertisement templates displayed in the first display area is selected, the advertisement template is Second display control means for displaying a preview of the advertisement to which the input photograph is applied in the second display area,
An advertisement creation support device comprising:
<Claim 2>
The display area setting means sets the first display area to
An exemplary representative advertisement template for representatively representing an advertisement template belonging to the advertisement template group, a first sub-display area displayed for a plurality of advertisement template groups,
When one of the exemplary representative advertisement templates is selected from the plurality of exemplary representative advertisement templates displayed in the first sub-display area, it belongs to the same advertisement template group as the selected exemplary representative advertisement template. A second sub-display area that displays the advertising template
Divided into
The advertisement creation support device according to claim 1, wherein:
<Claim 3>
The advertisement template group is a group including a plurality of advertisement templates including one of the specific type advertisement template and the general type advertisement template.
The advertisement creation support device according to claim 2, wherein:
<Claim 4>
In the first sub-display area, a plurality of exemplary representative advertisement templates are set to be displayed side by side in a predetermined direction,
The second sub-display area is set so that a plurality of advertisement templates are displayed side by side in a direction orthogonal to the predetermined direction.
The advertisement creation support apparatus according to claim 2 or 3, characterized in that.
<Claim 5>
The display area setting means sets the first sub display area and the second sub display area so as to be positioned around the second display area,
The advertisement creation support device according to any one of claims 2 to 4, characterized in that:
<Claim 6>
By the predetermined image analysis, the type of the subject of the image data of the photograph is subjected to image analysis and the type of the subject is output to the image analysis means, and the image data of the inputted photograph is input to obtain the type of the subject. Equipped with acquisition means,
The first display control means displays an advertisement template of a specialized classification corresponding to the acquired type of subject,
The advertisement creation support device according to claim 1, wherein the advertisement creation support device is an advertisement creation support device.
<Claim 7>
The image analysis means, through artificial intelligence, learns the correspondence between the image data of the input photograph and the type of the subject,
7. The advertisement creation support device according to claim 6, wherein the predetermined image analysis is an image analysis that specifies the type of subject of the image data of the input photograph using the learning result.
<Claim 8>
An advertisement data creating unit for creating advertisement data based on the preview-displayed advertisement,
The advertisement creation support device according to claim 1, wherein the advertisement creation support device is an advertisement creation support device.
<Claim 9>
Computer,
Display area setting means for dividing and setting a predetermined display area into at least a first display area and a second display area,
A first display for displaying in the first display area at least one advertisement template of a specific type specified by a predetermined image analysis based on the input image data of a photograph, together with a plurality of advertisement templates of a general type Control means,
When any one of the at least one specific type of advertisement template and the plurality of general-purpose type of advertisement templates displayed in the first display area is selected, the advertisement template is Second display control means for displaying a preview of the advertisement to which the input photograph is applied in the second display area,
Program to function as.

1 Advertisement creation support system 10 POP server 11 CPU
12 operation unit 13 RAM
14 display unit 15 storage unit 16 communication unit 17 clocking unit 18 bus 20 image analysis server 30 terminal device 31 CPU
32 operation unit 33 RAM
34 display unit 35 storage unit 36 wireless communication unit 37 imaging unit 38 call unit 39 bus 40 printing device N communication network

Claims (9)

Display area setting means for dividing and setting a predetermined display area into at least a first display area and a second display area;
A first display in which at least one advertisement template of a specific type classification identified by a predetermined image analysis based on the input image data of a photograph is displayed in the first display area together with a plurality of general-purpose type advertisement templates Control means,
When any one of the at least one particular type of advertisement template and the plurality of general purpose type advertisement templates displayed in the first display area is selected, the advertisement template is Second display control means for displaying a preview of the advertisement to which the input photograph is applied in the second display area,
An advertisement creation support device comprising: The display area setting means sets the first display area to
An exemplary representative advertisement template for representatively representing an advertisement template belonging to the advertisement template group, a first sub-display area displayed for a plurality of advertisement template groups,
When any of the exemplary representative advertisement templates is selected from the plurality of exemplary representative advertisement templates displayed in the first sub-display area, it belongs to the same advertisement template group as the selected exemplary representative advertisement template. A second sub-display area that displays the advertising template
Divided into
The advertisement creation support device according to claim 1, wherein: The advertisement template group is a group including a plurality of advertisement templates including one of the specific type advertisement template and the general type advertisement template.
The advertisement creation support device according to claim 2, wherein: In the first sub-display area, a plurality of exemplary representative advertisement templates are set to be displayed side by side in a predetermined direction,
The second sub-display area is set so that a plurality of advertisement templates are displayed side by side in a direction orthogonal to the predetermined direction.
The advertisement creation support apparatus according to claim 2 or 3, characterized in that. The display area setting means sets the first sub display area and the second sub display area so as to be positioned around the second display area,
The advertisement creation support device according to any one of claims 2 to 4, characterized in that: By the predetermined image analysis, the type of the subject of the image data of the photograph is subjected to image analysis and the type of the subject is output to the image analysis means, and the image data of the inputted photograph is input to obtain the type of the subject. Equipped with acquisition means,
The first display control means displays an advertisement template of a specialized classification corresponding to the acquired type of subject,
The advertisement creation support device according to claim 1, wherein the advertisement creation support device is an advertisement creation support device. The image analysis means, through artificial intelligence, learns the correspondence between the image data of the input photograph and the type of the subject,
7. The advertisement creation support device according to claim 6, wherein the predetermined image analysis is an image analysis that specifies the type of subject of the image data of the input photograph using the learning result. An advertisement data creating unit for creating advertisement data based on the preview-displayed advertisement,
The advertisement creation support device according to claim 1, wherein the advertisement creation support device is an advertisement creation support device. Computer,
Display area setting means for dividing and setting a predetermined display area into at least a first display area and a second display area,
A first display in which at least one advertisement template of a specific type classification identified by a predetermined image analysis based on the input image data of a photograph is displayed in the first display area together with a plurality of general-purpose type advertisement templates Control means,
When any one of the at least one particular type of advertisement template and the plurality of general purpose type advertisement templates displayed in the first display area is selected, the advertisement template is Second display control means for displaying a preview of the advertisement to which the input photograph is applied in the second display area,
Program to function as.

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