JP2020087153A - テレビ番組用広告の提供方法 - Google Patents
テレビ番組用広告の提供方法 Download PDFInfo
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- JP2020087153A JP2020087153A JP2018223129A JP2018223129A JP2020087153A JP 2020087153 A JP2020087153 A JP 2020087153A JP 2018223129 A JP2018223129 A JP 2018223129A JP 2018223129 A JP2018223129 A JP 2018223129A JP 2020087153 A JP2020087153 A JP 2020087153A
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/02—Arrangements for generating broadcast information; Arrangements for generating broadcast-related information with a direct linking to broadcast information or to broadcast space-time; Arrangements for simultaneous generation of broadcast information and broadcast-related information
- H04H60/06—Arrangements for scheduling broadcast services or broadcast-related services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
- H04H60/63—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for services of sales
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04H—BROADCAST COMMUNICATION
- H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
- H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
- H04H60/71—Systems specially adapted for using specific information, e.g. geographical or meteorological information using meteorological information
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Signal Processing (AREA)
- Marketing (AREA)
- Multimedia (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
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- Finance (AREA)
- Databases & Information Systems (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computing Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
Description
[項目1]
テレビ番組用広告の提供方法であって、
広告商品に関連する広告関連商品を決定し、
当該広告関連商品の供給予測情報を参照し、
当該供給予測情報を基に、テレビ番組広告の出稿時期を決定する、
テレビ番組用広告の提供方法。
[項目2]
前記供給予測情報は、前記広告関連商品の価格予測に関する情報を含むことを特徴とする、項目1に記載のテレビ番組用広告の提供方法。
[項目3]
前記供給予測情報は、前記広告関連商品の出荷時期に関する情報を含むことを特徴とする、項目1に記載のテレビ番組用広告の提供方法。
[項目4]
前記供給予測情報は、参照用情報を基に生成される、項目1に記載のテレビ番組用広告の提供方法。
[項目5]
前記参照用情報は、気象情報及び衛星画像情報のいずれかである、項目4に記載のテレビ番組用広告の提供方法。
[項目6]
前記参照用情報は、気象情報であり、当該気象情報は、さらに、衛星画像情報を参照する、項目1に記載のテレビ番組用広告の提供方法。
[項目7]前記広告関連商品は、前記広告商品とともに使用される商品である、項目1に記載のテレビ番組用広告の提供方法。
[項目8]
前記広告関連商品は、食材である、項目1に記載のテレビ番組用広告の提供方法。
[項目9]
前記広告関連商品は、作物である、項目1に記載のテレビ番組用広告の提供方法。
以下、本発明の第1の実施の形態によるテレビ番組用広告の提供方法について、図面を参照しながら説明する。図1は、本発明の第1の実施の形態によるテレビ番組用広告提供システムの構成図である。
以下、本発明の第2の実施の形態によるテレビ番組用広告の提供方法について、図面を参照しながら説明する。図9は、本発明の第2の実施の形態によるテレビ番組用広告提供システムの構成図である。以後、本実施の形態について、第1の実施の形態と異なる点に着目して説明し、その他第1の実施の形態と重複する項目については説明を省略する。
以下、本発明の第3の実施の形態によるテレビ番組用広告の提供方法について、図面を参照しながら説明する。図11は、本発明の第3の実施の形態によるテレビ番組用広告提供システムの構成図である。以後、本実施の形態について、前2つの実施の形態と異なる点に着目して説明し、その他前2つの実施の形態と重複する項目については説明を省略する。
2、8 供給予測DB
3 広告サーバ
4 放送局
5 受信装置
7 需要予測DB
40 流通・購買事業者サーバ
50 生産者サーバ
Claims (9)
- テレビ番組用広告の提供方法であって、
広告商品に関連する広告関連商品を決定し、
当該広告関連商品の供給予測情報を参照し、
当該供給予測情報を基に、テレビ番組広告の出稿時期を決定する、
テレビ番組用広告の提供方法。 - 前記供給予測情報は、前記広告関連商品の価格予測に関する情報を含むことを特徴とする、請求項1に記載のテレビ番組用広告の提供方法。
- 前記供給予測情報は、前記広告関連商品の出荷時期に関する情報を含むことを特徴とする、請求項1に記載のテレビ番組用広告の提供方法。
- 前記供給予測情報は、参照用情報を基に生成される、請求項1に記載のテレビ番組用広告の提供方法。
- 前記参照用情報は、気象情報及び衛星画像情報のいずれかである、請求項4に記載のテレビ番組用広告の提供方法。
- 前記参照用情報は、気象情報であり、当該気象情報は、さらに、衛星画像情報を参照する、請求項1に記載のテレビ番組用広告の提供方法。
- 前記広告関連商品は、前記広告商品とともに使用される商品である、請求項1に記載のテレビ番組用広告の提供方法。
- 前記広告関連商品は、食材である、請求項1に記載のテレビ番組用広告の提供方法。
- 前記広告関連商品は、作物である、請求項1に記載のテレビ番組用広告の提供方法。
Priority Applications (6)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
JP2018223129A JP6632693B1 (ja) | 2018-11-29 | 2018-11-29 | テレビ番組用広告の提供方法 |
EP19890004.5A EP3889873A4 (en) | 2018-11-29 | 2019-08-09 | METHOD OF PROVIDING TELEVISION PROGRAM ADVERTISING |
US17/293,457 US11334909B2 (en) | 2018-11-29 | 2019-08-09 | Method of providing television program advertisement |
CN201980076065.5A CN113196326A (zh) | 2018-11-29 | 2019-08-09 | 电视节目用广告的提供方法 |
PCT/JP2019/031655 WO2020110377A1 (ja) | 2018-11-29 | 2019-08-09 | テレビ番組用広告の提供方法 |
TW108143819A TWI831880B (zh) | 2018-11-29 | 2019-11-29 | 提供電視節目廣告的方法 |
Applications Claiming Priority (1)
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JP2018223129A JP6632693B1 (ja) | 2018-11-29 | 2018-11-29 | テレビ番組用広告の提供方法 |
Publications (2)
Publication Number | Publication Date |
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JP6632693B1 JP6632693B1 (ja) | 2020-01-22 |
JP2020087153A true JP2020087153A (ja) | 2020-06-04 |
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JP2018223129A Active JP6632693B1 (ja) | 2018-11-29 | 2018-11-29 | テレビ番組用広告の提供方法 |
Country Status (6)
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---|---|
US (1) | US11334909B2 (ja) |
EP (1) | EP3889873A4 (ja) |
JP (1) | JP6632693B1 (ja) |
CN (1) | CN113196326A (ja) |
TW (1) | TWI831880B (ja) |
WO (1) | WO2020110377A1 (ja) |
Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US11334909B2 (en) | 2018-11-29 | 2022-05-17 | Dentsu Inc. | Method of providing television program advertisement |
Citations (2)
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WO2016151679A1 (ja) * | 2015-03-20 | 2016-09-29 | 楽天株式会社 | 情報処理装置、情報処理方法、プログラム |
JP2018156139A (ja) * | 2017-03-15 | 2018-10-04 | 株式会社博報堂 | 情報処理システム及び情報処理方法 |
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2018
- 2018-11-29 JP JP2018223129A patent/JP6632693B1/ja active Active
-
2019
- 2019-08-09 CN CN201980076065.5A patent/CN113196326A/zh active Pending
- 2019-08-09 WO PCT/JP2019/031655 patent/WO2020110377A1/ja unknown
- 2019-08-09 EP EP19890004.5A patent/EP3889873A4/en active Pending
- 2019-08-09 US US17/293,457 patent/US11334909B2/en active Active
- 2019-11-29 TW TW108143819A patent/TWI831880B/zh active
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JP2018156139A (ja) * | 2017-03-15 | 2018-10-04 | 株式会社博報堂 | 情報処理システム及び情報処理方法 |
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US11334909B2 (en) | 2018-11-29 | 2022-05-17 | Dentsu Inc. | Method of providing television program advertisement |
Also Published As
Publication number | Publication date |
---|---|
US20210406951A1 (en) | 2021-12-30 |
EP3889873A1 (en) | 2021-10-06 |
CN113196326A (zh) | 2021-07-30 |
TWI831880B (zh) | 2024-02-11 |
WO2020110377A1 (ja) | 2020-06-04 |
EP3889873A4 (en) | 2022-06-22 |
JP6632693B1 (ja) | 2020-01-22 |
TW202020770A (zh) | 2020-06-01 |
US11334909B2 (en) | 2022-05-17 |
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