JP2020077924A5 - - Google Patents
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- JP2020077924A5 JP2020077924A5 JP2018208499A JP2018208499A JP2020077924A5 JP 2020077924 A5 JP2020077924 A5 JP 2020077924A5 JP 2018208499 A JP2018208499 A JP 2018208499A JP 2018208499 A JP2018208499 A JP 2018208499A JP 2020077924 A5 JP2020077924 A5 JP 2020077924A5
- Authority
- JP
- Japan
- Prior art keywords
- television program
- viewer
- evaluation system
- identifies
- target information
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- 230000006399 behavior Effects 0.000 claims 2
- 238000011156 evaluation Methods 0.000 claims 2
- 230000005540 biological transmission Effects 0.000 claims 1
- 230000000875 corresponding Effects 0.000 claims 1
Claims (6)
前記テレビ番組を視聴した視聴者を特定する視聴ログを記憶する視聴ログ記憶部と、
前記視聴者の属するセグメントを特定するターゲット情報を記憶するターゲット情報記憶部と、
前記視聴ログおよび前記ターゲット情報に基づいて、前記テレビ番組を視聴した前記視聴者が所属する前記セグメントである複数の広告セグメントを特定するセグメント特定部と、
前記広告セグメントの数及び前記広告セグメント間の距離の少なくともいずれかにより表されるばらつき度合に応じて、前記テレビ番組に係るターゲティング広告の適合度を評価する評価部と、
を備えることを特徴とするテレビ番組評価システム。 A system for evaluating TV programs
A viewing log storage unit that stores a viewing log that identifies a viewer who has viewed the TV program,
A target information storage unit that stores target information that identifies the segment to which the viewer belongs,
A segment identification unit that identifies a plurality of advertising segments that are the segments to which the viewer who has watched the television program belongs based on the viewing log and the target information.
An evaluation unit that evaluates the goodness of the targeting advertisement related to the television program according to the degree of variation represented by at least one of the number of the advertisement segments and the distance between the advertisement segments .
A television program evaluation system characterized by being equipped with.
前記セグメント特定部は、前記テレビ番組を視聴した前記視聴者が所属する前記セグメントのうち、前記セグメントに属する前記視聴者の数に応じて前記広告セグメントを特定すること、
を特徴とするテレビ番組評価システム。 The television program evaluation system according to claim 1.
The segment specifying unit identifies the advertising segment according to the number of the viewers belonging to the segment among the segments to which the viewer who has watched the television program belongs.
A TV program evaluation system featuring.
前記ターゲット情報には、前記視聴者のデモグラフィック情報および前記視聴者の行動履歴情報の少なくともいずれかが含まれること、
を特徴とするテレビ番組評価システム。 The television program evaluation system according to claim 1 or 2.
The target information includes at least one of the demographic information of the viewer and the behavior history information of the viewer.
A TV program evaluation system featuring.
放送局、広告主、または広告代理店が使用するユーザ装置と通信可能に接続され、
前記テレビ番組の視聴率を取得する視聴率取得部と、
前記テレビ番組に係る前記視聴率とともに前記適合度を前記ユーザ装置に送信する送信部と、
をさらに備えることを特徴とするテレビ番組評価システム。 The television program evaluation system according to any one of claims 1 to 3.
Communicatably connected to user equipment used by broadcasters, advertisers, or advertising agencies
An audience rating acquisition unit that acquires the audience rating of the TV program, and
A transmission unit that transmits the goodness of fit to the user device together with the audience rating related to the television program.
A television program evaluation system characterized by further providing.
前記評価部は、前記視聴率が所定値以下である場合には、前記広告セグメントのばらつき度合に拘わらず、前記テレビ番組が前記ターゲティング広告に適すると評価すること、
を特徴とするテレビ番組評価システム。 The television program evaluation system according to claim 4.
When the audience rating is equal to or less than a predetermined value, the evaluation unit evaluates that the TV program is suitable for the targeting advertisement regardless of the degree of variation of the advertisement segment.
A TV program evaluation system featuring.
前記視聴ログは、第１の前記視聴者を特定する情報と、前記テレビ番組を特定する情報とを含み、
前記ターゲット情報記憶部は、前記第１の視聴者とは異なる第２の前記視聴者に対応付けて前記ターゲット情報を記憶し、
前記ターゲット情報には、前記第２の視聴者が視聴した前記テレビ番組を特定する情報が含まれ、
前記視聴ログと前記ターゲット情報とを比較して、前記第１および第２の視聴者の視聴行動の類似度を判定する類似度判定部をさらに備え、
前記セグメント特定部は、前記類似度に応じて前記第１および第２の視聴者を対応づけ、前記視聴ログに対応する前記ターゲット情報から前記広告セグメントを特定すること、
を特徴とするテレビ番組評価システム。
The television program evaluation system according to any one of claims 1 to 5.
The viewing log includes information that identifies the first viewer and information that identifies the television program.
The target information storage unit stores the target information in association with the second viewer different from the first viewer.
The target information includes information that identifies the television program viewed by the second viewer.
Further, a similarity determination unit for determining the similarity of the viewing behaviors of the first and second viewers by comparing the viewing log with the target information is provided.
The segment identification unit associates the first and second viewers according to the similarity, and identifies the advertisement segment from the target information corresponding to the viewing log.
A TV program evaluation system featuring.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2018208499A JP6813854B2 (en) | 2018-11-05 | 2018-11-05 | TV program evaluation system |
| PCT/JP2019/043291 WO2020095898A1 (en) | 2018-11-05 | 2019-11-05 | Television program evaluation system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP2018208499A JP6813854B2 (en) | 2018-11-05 | 2018-11-05 | TV program evaluation system |
Related Child Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2020204659A Division JP2021064945A (en) | 2020-12-10 | 2020-12-10 | TV program evaluation system |
Publications (3)
| Publication Number | Publication Date |
|---|---|
| JP2020077924A JP2020077924A (en) | 2020-05-21 |
| JP2020077924A5 true JP2020077924A5 (en) | 2020-10-01 |
| JP6813854B2 JP6813854B2 (en) | 2021-01-13 |
Family
ID=70611802
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP2018208499A Active JP6813854B2 (en) | 2018-11-05 | 2018-11-05 | TV program evaluation system |
Country Status (2)
| Country | Link |
|---|---|
| JP (1) | JP6813854B2 (en) |
| WO (1) | WO2020095898A1 (en) |
Family Cites Families (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2013150086A (en) * | 2012-01-18 | 2013-08-01 | Sony Corp | Behavior information recognition system, information processing apparatus and behavior information recognition method |
| JP2016053929A (en) * | 2014-09-04 | 2016-04-14 | シャープ株式会社 | Information presentation device, terminal device, and control method |
| JP6730046B2 (en) * | 2016-02-25 | 2020-07-29 | カルチュア・コンビニエンス・クラブ株式会社 | Device, method, and program |
| JP6408744B2 (en) * | 2016-04-20 | 2018-10-17 | 株式会社電通 | Information processing apparatus, information processing method, information processing system, and program |
| JP6201077B1 (en) * | 2017-03-16 | 2017-09-20 | 株式会社ビデオリサーチ | Investigation data processing apparatus and investigation data processing method |
-
2018
- 2018-11-05 JP JP2018208499A patent/JP6813854B2/en active Active
-
2019
- 2019-11-05 WO PCT/JP2019/043291 patent/WO2020095898A1/en active Application Filing
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