JP2020052355A - Information processing apparatus - Google Patents

Abstract

To increase the effect of an advertisement to be provided to an occupant of a vehicle.SOLUTION: An information processing apparatus for providing an advertisement to a user of a vehicle determines whether a state of the vehicle is a first state where a specific user is on the vehicle or a second state where many and unspecified users are on the vehicle together, detects, when the vehicle is in the first state, an internal location indicating where the specific user is in the vehicle, detects, in the second state, whether the user has a user terminal which can receive the advertisement, provides, in the first state, the advertisement in a mode corresponding to the internal location of the specific user, and does not provide, in the second state, the advertisement if the user does not have the user terminal or provides the advertisement to the user terminal if the user has the user terminal.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing technology for providing an advertisement to a vehicle user.

  Various methods have been proposed for providing advertisements to vehicle users. For example, in the cited document 1, the computer receives the number of passengers boarding the moving object from the moving object via wireless communication, and transmits advertisement information corresponding to the number of passengers to the moving object via wireless communication. It describes that a fee is charged according to the advertising effect.

JP-A-2004-110777

  When providing an advertisement to a user of a vehicle, a preferred form of providing the user differs depending on whether the vehicle is ride-shared or privately using the vehicle. For this reason, there is room for improving the advertising effect by making the form of providing the advertising information different depending on the use state of the vehicle.

  The present invention has been made in consideration of the above problems, and has as its object to enhance the effect of an advertisement provided to a vehicle user.

The first aspect of the present invention,
An information processing device for providing an advertisement to a user of a vehicle,
Whether the use state of the vehicle is the first state in which a specific user is riding in the vehicle or the second state in which an unspecified user is sharing a vehicle with the vehicle,
When the use state of the vehicle is the first state, detecting a position in the vehicle indicating where the specific user is in the vehicle,
When the use state of the vehicle is the second state, the specific user and the unspecified user detect whether or not the user terminal has a user terminal capable of receiving the advertisement.
When the use state of the vehicle is the first state, the advertisement is provided in a provision form according to the position in the vehicle of the specific user, and the use state of the vehicle is the second state. In the case, if the specific user or the unspecified user does not have the user terminal, does not provide the advertisement, if the specific user or the unspecified user has the user terminal Providing the advertisement to the user terminal;
Characterized by having a control unit for executing

Further, the information processing method according to the second aspect of the present invention,
An information processing device that provides an advertisement to a user of the vehicle,
Whether the use state of the vehicle is the first state in which a specific user is riding in the vehicle or the second state in which an unspecified user is sharing a vehicle with the vehicle,
When the use state of the vehicle is the first state, detecting a position in the vehicle indicating where the specific user is in the vehicle,
When the use state of the vehicle is the second state, the specific user and the unspecified user detect whether or not the user terminal has a user terminal capable of receiving the advertisement.
When the use state of the vehicle is the first state, the advertisement is provided in a provision form according to the position in the vehicle of the specific user, and the use state of the vehicle is the second state. In the case, if the specific user or the unspecified user does not have the user terminal, does not provide the advertisement, if the specific user or the unspecified user has the user terminal Providing the advertisement to the user terminal;
Is performed.

  A third aspect of the present invention is a program for causing a computer to execute the above information processing method, or a computer-readable storage medium storing the program non-temporarily.

  ADVANTAGE OF THE INVENTION According to this invention, the effect of the advertisement provided to the user of a vehicle can be improved.

FIG. 1 is a schematic configuration diagram of an advertisement providing system according to an embodiment. FIG. 3 is a diagram illustrating a configuration of a first user terminal. FIG. 4 is a diagram illustrating a configuration of a second user terminal. FIG. 3 is a diagram illustrating a configuration of a management server. FIG. 4 is a diagram illustrating an example of a table configuration of first user information stored in a first database. It is a figure showing an example of the table composition of the 2nd user information stored in the 2nd database. FIG. 2 is a diagram illustrating a configuration of a vehicle. It is a figure showing composition of an advertising server. It is a figure showing an example of composition of an advertising information table stored in an advertising information database. It is a flowchart which shows a matching process. It is a figure showing the processing procedure of the advertising display method which in-vehicle device 10 performs. FIG. 12 is a diagram illustrating details of a process in step S150 in FIG. 11. FIG. 12 is a diagram illustrating details of a process in step S160 in FIG. 11.

  The advertisement providing system according to the present embodiment provides an advertisement to a user who gets on a vehicle. As a method of providing an advertisement, for example, displaying an advertisement on a display of a navigation device, providing an advertisement by voice to a driver, transmitting the advertisement to a mobile terminal of each user, and the like can be considered. When the advertisement is displayed or output as audio, the advertisement is provided to a plurality of users in the vehicle without distinction, so that the contents of the advertisement can be shared by the plurality of users. On the other hand, when the advertisement is transmitted to the portable terminal of each user, the advertisement corresponding to each passenger can be provided, and the confirmation advertisement can be confirmed even after getting off the vehicle. For this reason, for example, when only a specific user, such as a family member or a friend, is on board, it is desirable to output the advertisement or output audio so that the contents of the advertisement can be shared. When the user is in a vehicle, it is desired that the advertisement be transmitted to the mobile terminal of each user so that the advertisement can be individually confirmed.

Therefore, the advertisement providing system according to the present embodiment determines whether the use state of the vehicle is the first state in which a specific user is in the vehicle (a state in which the vehicle is not shared) or an unspecified user in the vehicle. It is determined whether the vehicle is in the second state of sharing. In addition, the advertisement providing system, when the use state of the vehicle is the first state, detects a position in the vehicle indicating where the specific user is in the vehicle, and the use state of the vehicle is In the case of the second state, it is detected whether or not the unspecified user has a user terminal capable of receiving an advertisement. Then, the advertisement providing system, when the use state of the vehicle is the first state, provides the advertisement in a provision form according to the position in the vehicle of the specific user, and the use state of the vehicle is In the case of the second state, the advertisement is not provided unless the unspecified user has the user terminal, and the user terminal is provided if the unspecified user has the user terminal. To provide the advertisement.

  Thereby, the advertisement providing system 100 can provide an advertisement in an appropriate providing form according to the use state of the vehicle, and can improve the effect of the advertisement.

  In the present embodiment, the user may be any person who is in the vehicle, and is not limited to a driver or a crew member. The position in the vehicle is information indicating which seat in the vehicle the user is sitting in, for example, a driver's seat, a passenger seat, a rear seat, or the like. If the number of users is one, the position in the vehicle is the driver's seat, if there are two users, the positions in the vehicle are the driver's seat and the passenger seat, and if there are three or more users, the positions in the vehicle are the driver's seat, the passenger's seat, and the like. Like the rear seat, the position in the vehicle may be in accordance with the number of passengers. That is, the form of providing the advertisement may be determined according to the number of passengers.

  Hereinafter, specific embodiments of the present invention will be described with reference to the drawings. The hardware configuration, module configuration, functional configuration, and the like described in each embodiment are not intended to limit the technical scope of the invention to only them, unless otherwise specified.

(First embodiment)
First, the configuration of the advertisement providing system 100 according to the first embodiment is shown in FIG. The advertisement providing system 100 according to the present embodiment includes an in-vehicle device 10 mounted on the vehicle 1, a management server 20, and an advertisement server 30. Further, the advertisement providing system 100 may include the first user terminal 40 and the second user terminal 50.

  In the present embodiment, a user who wishes to share a vehicle operated by another user is referred to as a first user, and a user operating a vehicle is referred to as a second user. The first user terminal 40 is a terminal used by the first user, and the second user terminal 50 is a terminal used by the second user. When the first user terminal 40 and the second user terminal 50 are described without distinction, they are also referred to as user terminals 40 and 50.

  The first user registers information on his / her movement in the management server 20 via the first user terminal 40. The information on the own movement is, for example, a departure place, a destination, and a start date and time of the movement of the first user.

  In addition, the second user registers information on his / her movement in the management server 20 via the second user terminal 50. The information on the movement of the second user is information on the movement of the vehicle 1 operated by the second user. The information on the movement of the second user is, for example, the date and time when the operation of the vehicle 1 starts, the travel route, and the like. The information on the movement of the first user and the information on the movement of the second user are hereinafter referred to as a movement schedule.

  These pieces of information can be generated and registered by, for example, application software installed on the user terminals 40 and 50 for using the ride share service. However, such information does not necessarily need to be registered using the mobile terminal. For example, it may be registered using any terminal (smartphone, mobile phone, tablet terminal, personal information terminal, wearable computer, or the like) that can be connected to a network, the in-vehicle device 10, or a personal computer.

The management server 20 is a device that manages a travel schedule registered by the user terminals 40 and 50 and matches users. The management server 20 performs user matching based on the registered travel schedule, and determines an operation route of a vehicle operated by the second user, a point where the first user gets on the vehicle, a point where the first user gets off the vehicle, and the like.

  Information obtained as a result of the matching (hereinafter, matching information) is transmitted to the first user terminal 40 and the second user terminal 50. The matching information includes, for example, information (vehicle type, color, license plate information, etc.) relating to the vehicle operated by the second user, information relating to the first and second users (gender, age, etc.), and information relating to movement (first user and vehicle). Where the first user joins the vehicle, the travel time, the travel route, the location where the first user gets off the vehicle, the estimated time of arrival, the presence or absence of other passengers, the cost of traveling, etc.). Then, each user (driver and passenger) who has obtained the matching information approves the matching, so that the matching between the first user and the second user is determined. This allows the user operating the vehicle and the user desiring to ride together to move together.

  The advertisement server 30 manages a traveling position and a traveling history of the vehicle 1, and transmits advertisement information to the in-vehicle device 10 of the vehicle 1 to display the advertisement information, thereby providing an advertisement to a user riding in the vehicle 1.

  In the advertisement providing system 100 according to the present embodiment, the in-vehicle device 10, the management server 20, the advertisement server 30, and the user terminals 40 and 50 are connected by the communication line N. As the communication line N, for example, a public communication network such as the Internet or another communication network may be employed. The communication line N may include a telephone communication network such as a mobile phone, or a wireless communication network using Wi-Fi (registered trademark), Bluetooth (registered trademark), or the like.

  Next, the configuration of the first user terminal 40 will be described. FIG. 2 is a diagram showing a configuration of the first user terminal 40.

  The first user terminal 40 is a small computer such as a smartphone, a mobile phone, a tablet computer, a personal information terminal, a notebook computer, and a wearable computer (such as a smart watch). The first user terminal 40 includes a control unit 401, a storage unit 402, a communication unit 403, and an input / output unit 404.

The control unit 401 is an arithmetic device that controls the control performed by the first user terminal 40. The control unit 401 can be realized by an arithmetic processing device such as a CPU (Central Processing Unit).

  The control unit 401 includes a movement information processing unit 4011 and a function module of a movement guidance unit 4012. Each functional module may be realized by a CPU executing a program stored in a storage unit 402 described later. The CPU is also called a processor. The processor is not limited to a single processor, but may have a multiprocessor configuration. Further, the processor may have a multi-core configuration.

  The movement information processing unit 4011 performs processing such as acquisition and transmission of information related to the movement of the first user. Specifically, when the first user desires to share the vehicle 1, the movement information processing unit 4011 acquires information on the departure place, the destination, the date and time when the movement is started, and the like. The information is transmitted to the management server 20 as user information. The first user information is information that associates information about the travel schedule of the first user with information about the first user.

The movement guide unit 4012 provides information on the operation of the vehicle to the user based on the information transmitted from the management server 20. For example, a matching result is acquired from the management server 20, and the first user is notified of a point of merging with the vehicle 1 (a boarding point), a place of getting off (alighting point), and characteristics of the vehicle via the input / output unit 404. .

  The storage unit 402 includes a main storage device and an auxiliary storage device. The main storage device is a memory in which programs executed by the control unit 401 and data used by the control programs are expanded. The auxiliary storage device is a device that stores a program executed by the control unit 401 and data used by the control program. The auxiliary storage device may store a program executed by the control unit 401 packaged as an application. Further, an operating system for executing these applications may be stored. The program stored in the auxiliary storage device is loaded into the main storage device and executed by the control unit 401, whereby the processing described below is performed.

The main storage device may include a random access memory (RAM) or a read only memory (ROM). Further, the auxiliary storage device may include an EPROM (Erasable Programmable ROM) and a hard disk drive (HDD, Hard Disk Drive). Further, the auxiliary storage device may include a removable medium, that is, a portable recording medium. The removable medium is, for example, a USB (Universal Serial Bus) memory or a disk recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc).

  The communication unit 403 is a wireless communication interface for connecting the first user terminal 40 to a network. The communication unit 403 provides access to a network via a mobile communication service such as a wireless LAN, 3G, or LTE.

  The input / output unit 404 is a unit that receives an input operation performed by a user and presents information to the user. The input / output unit 404 of the present embodiment is, for example, an input unit such as an operation button, a camera, a sensor, or the like, an output unit such as a speaker, a display, or a vibrator, or a touch panel display serving as an input unit and an output unit.

  Note that the configuration illustrated in FIG. 2 is an example, and all or a part of the illustrated functions may be performed by a circuit specifically designed using an ASIC, an FPGA, or other electronic components. Further, the program may be stored or executed by a combination of a main storage device and an auxiliary storage device other than those illustrated.

  Next, the configuration of the second user terminal 50 will be described. FIG. 3 is a diagram showing a configuration of the second user terminal 50.

  The second user terminal 50 is a small computer such as a smartphone, a mobile phone, a tablet computer, a personal information terminal, a notebook computer, a wearable computer (such as a smart watch), and a vehicle-mounted device. The second user terminal 50 includes a control unit 501, a storage unit 502, a communication unit 503, and an input / output unit 504. The control unit 501, the storage unit 502, the communication unit 503, and the input / output unit 504 have the same configuration as the control unit 401, the storage unit 402, the communication unit 403, and the input / output unit 404 of the first user terminal 40 described above. Therefore, the description of the same configuration is omitted. The second user terminal 50 is different from the first user terminal 40 mainly in the function modules of the control unit 501, and the control unit 501 replaces the function modules of the movement information processing unit 5011 and the movement guidance unit 5012. Have.

  The movement information processing unit 5011 performs processing such as acquisition and transmission of information on the movement of the second user. The movement information processing unit 5011 acquires information on the date and time when the operation of the vehicle starts, the travel route, and the like, based on, for example, the input and the movement history of the second user. These pieces of information are transmitted to the management server 20 as second user information. The second user information is information that associates information about the travel schedule of the second user with information about the second user.

  The movement guide unit 5012 provides information on the operation of the vehicle to the user based on the information transmitted from the management server 20. For example, the second user terminal 50 provides the second user with characteristics of the first user, a boarding point and a drop-off point for each first user by a display output or a voice output to a display via the input / output unit 504. Notify.

  In the present embodiment, the first user terminal 40 and the second user terminal 50 are shown as separate bodies, but the control unit of one user terminal includes a movement information processing unit 4011, a movement guidance unit 4012, A configuration may be provided in which a movement information processing unit 5011 and a movement guidance unit 5012 are provided and both the first user terminal 40 and the second user terminal 50 can operate by switching modes.

  Next, the configuration of the management server 20 will be described. The management server 20 is configured by a general computer. That is, the management server 20 is a computer having a processor such as a CPU and a GPU, a main storage device such as a RAM and a ROM, and an auxiliary storage device such as an EPROM, a hard disk drive, and a removable medium. Note that the removable medium may be, for example, a USB memory or a disk recording medium such as a CD or DVD. The auxiliary storage device stores an operating system (OS), various programs, various tables, and the like. The programs stored in the auxiliary storage device are loaded into a work area of the main storage device and executed. Is controlled, it is possible to realize each function meeting a predetermined purpose as described later. However, some or all of the functions may be realized by a hardware circuit such as an ASIC or an FPGA. Note that the management server 20 may be configured by a single computer, or may be configured by a plurality of computers that cooperate with each other.

  FIG. 4 is a diagram showing the configuration of the management server 20. The management server 20 includes a control unit 201, a storage unit 202, and a communication unit 203.

  The communication unit 203 is a communication interface for connecting the management server 20 to a network. The communication unit 203 includes, for example, a network interface board and a wireless communication circuit for wireless communication.

  The storage unit 202 includes a main storage device and an auxiliary storage device. The main storage device is a memory in which programs executed by the control unit 201 and data used by the control programs are expanded. The auxiliary storage device is a device that stores a program executed by the control unit 201 and data used by the control program.

  Further, the storage unit 202 stores a first database (DB) 202A and a second database 202B.

  The first database 202A is a database that stores the first user information acquired from the first user terminal 40. The first database 202A stores a plurality of first user information acquired from the plurality of first user terminals 40.

  The second database 202B is a database that stores the second user information acquired from the second user terminal 50. The second database 202B stores a plurality of pieces of second user information acquired from the plurality of second user terminals 50.

The first database 202A and the second database 202B are constructed by a program of a database management system (DBMS) executed by a processor managing data stored in a storage device. The first database 202A and the second database 202B are, for example, relational databases.

  Here, a table configuration of the first user information stored in the first database 202A will be described with reference to FIG. FIG. 5 is a diagram illustrating an example of a table configuration of the first user information stored in the first database 202A. The first user information table has a user ID field, a departure place field, a destination field, and a movement start date and time field.

  The user ID field stores a user ID that is identification information for identifying the first user.

  In the departure place field, information on the departure place included in the first user information received from the first user terminal 40 is stored. The departure place may be represented by latitude and longitude, but may be represented in any form as long as the point can be specified. For example, it may be represented by an address, a landmark name, or the like.

  In the destination field, information on the destination included in the first user information received from the first user terminal 40 is stored. The destination may be represented in any format as long as the point can be specified. In the example of FIG. 5, latitude and longitude are used.

  In the movement start date and time field, information on the movement start date and time included in the first user information received from the first user terminal 40 is stored. The moving start date and time is a date and time at which the first user desires to start moving by the vehicle.

  Next, a table configuration of the second user information stored in the second database 202B will be described with reference to FIG. FIG. 6 is a diagram illustrating an example of a table configuration of the second user information stored in the second database 202B. The second user information table has a user ID field, a traveling route field, and a movement start date and time field.

  The user ID field stores a user ID that is identification information for identifying the second user.

  In the travel route field, information on the travel route included in the second user information received from the second user terminal 50 is stored. The travel route is information for specifying the travel route of the vehicle operated by the second user. The traveling route may be represented by, for example, a set of nodes and links corresponding to the road network, or may be represented by a set of passing points.

  In the movement start date and time field, information on the movement start date and time included in the second user information received from the second user terminal 50 is stored. The movement start date and time is the date and time when the second user starts operating the vehicle.

  The control unit 201 is an arithmetic device that controls the control performed by the management server 20. The control unit 201 can be realized by an arithmetic processing device such as a CPU.

  The control unit 201 includes functional modules such as a user information acquisition unit 2011 and a matching unit 2012. Each functional module may be realized by executing a program stored in the auxiliary storage unit by the CPU.

The user information acquisition unit 2011 acquires first user information from the first user terminal 40, and updates the first database 202A. Further, the second user information is acquired from the second user terminal 50, and the second database 202B is updated. The acquired and stored user information is used for a matching process described later.

  The matching unit 2012 matches users based on the first user information and the second user information. Further, the matching unit receives, from the user terminals 40 and 50, information indicating that the first user has got on the vehicle 1 and information indicating that the first user has got off the vehicle 1, and the usage state of the vehicle 1 is changed. Alternatively, it may be determined whether the vehicle is in a shared state (first state) or a shared state (second state) and provided to the vehicle-mounted device 10.

  The matching process in the present embodiment is for matching the first user with the second user so that the first user can get on the vehicle operated by the second user and move to the destination. Processing.

  In addition, the matching unit 2012 generates matching information based on the matching result. The matching information includes information on whether or not the matching is successful. In the matching process, when a match between the first user and the second user is established, the matching unit 2012 generates matching information including personal information (for example, a name, a telephone number, an email address, and the like) regarding the matching partner. .

  The generated matching information is transmitted to the first user terminal 40 and the second user terminal 50. As a result, the first user and the second user who have achieved the matching are provided with personal information regarding the matching partner. Thereby, the first user and the second user who have achieved the matching can contact each other.

  Next, the configuration of the vehicle 1 will be described. FIG. 7 is a diagram illustrating a configuration of the vehicle 1. The vehicle 1 includes an in-vehicle device 10, a positioning device 15, a sensor 16, a camera 17, and a microphone 18.

  The in-vehicle device 10 is an information processing device mounted on the vehicle 1, and acquires information such as a position in a vehicle of a user riding the vehicle 1 and transmits the information to the advertisement server 30. The in-vehicle device 10 obtains advertisement information from the advertisement server 30 and provides the user with the advertisement information in various forms such as display output, audio output, and transmission to the user terminals 40 and 50. The in-vehicle device 10 may be, for example, a navigation device, an audio device, a drive recorder, or the like.

  The in-vehicle device 10 includes a display device 101, a control unit 102, a storage unit 103, and a communication unit 104.

  The display device 101 displays, for example, a map, a route to a destination, advertisement information, and other information for a user. The display device 101 has a touch panel provided so as to be superimposed on a display area, and receives an input operation by a user's touch operation on the touch panel. Note that a plurality of display devices 101 may be provided. In the present embodiment, the display device 101 is provided at the center of the dashboard in the vehicle width direction, and is mainly provided between the front seat and the rear seat, and is provided between the front seat and the rear seat. A rear-seat display for displaying to a rear-seat user is provided.

The control unit 102 is an arithmetic device that performs functions such as acquisition of user information and position information, and transmission of such information. The control unit 102 can be realized by an arithmetic processing device such as a CPU (Central Processing Unit).

  The control unit 102 includes functional modules of a user information acquisition unit 1021, a position acquisition unit 1022, a terminal communication unit 1023, a state determination unit 1024, a notification unit 1025, and an advertisement provision unit 1026. Each functional module may be realized by executing a program stored in the storage unit 103 by the CPU.

  The user information acquisition unit 1021 acquires information (user information) relating to the user, such as the position in the vehicle of the user riding the vehicle 1. For example, the user information acquisition unit 1021 extracts a user's image by pattern matching from an in-vehicle image captured by the camera 17, and obtains a position in the vehicle of the user, that is, a position where the boarding user exists. In a case where all the users who have boarded the vehicle 1 are sitting on the seats and boarding, the positions in the vehicle of the users may be the positions of the seats where the users are sitting (the seating positions). Further, the user information acquisition unit 1021 of the present embodiment determines that, for example, when one user is sitting in the driver's seat, the position of the user in the vehicle is only the driver's seat, that is, there is no user other than the driver's seat. Can be detected. Therefore, the user information acquisition unit 1021 can detect the number of passengers of the user.

  When each seat is provided with a seat sensor that detects the user's seating, the user information acquisition unit 1021 acquires the position in the vehicle (the seating position) and the number of occupants of the user based on the detection result of each seat sensor. May be.

  The position obtaining unit 1022 obtains position information of the vehicle 1. For example, the position acquiring unit 1022 acquires position information (latitude / longitude) calculated based on signals received by the positioning device 15 from a plurality of positioning satellites. Further, the position acquisition unit 1022 may receive a beacon signal indicating a position by road-to-vehicle communication or vehicle-to-vehicle communication, and obtain position information of the own vehicle based on the beacon signal. The position information is not limited to the latitude and longitude, but may be information such as identification information (for example, a link number) of a road on which the own vehicle is located or identification information (for example, a node number) of a nearest intersection or the like.

  The terminal communication unit 1023 detects the user terminals 40 and 50 via the communication unit 104 and communicates with the user terminals 40 and 50. The terminal communication unit 1023 may communicate with the user terminals 40 and 50 via the public communication network of the communication line N, or may communicate by short-range wireless communication such as Bluetooth or WiFi.

  The state determination unit 1024 determines whether the use state of the vehicle 1 is the first state in which only the second user is in the vehicle 1 and the first user is not sharing the vehicle 1 or the first state in which the first user is sharing the vehicle 1. It is judged whether it is the second state. The state determination unit 1024 obtains, for example, identification information (for example, a user ID) of the first user or the first user terminal 40 sharing from the management server 20, and communicates with the first user terminal 40 having the identification information in the short-range wireless communication. Is determined to be the second state when is possible. That is, when short-range wireless communication is possible with the first user terminal 40, the first user terminal 40 must be within a distance (for example, several meters) within which radio waves of short-range wireless communication can reach from the communication unit 104. Therefore, it is determined that the first user possessing the first user terminal 40 exists in the vehicle 1 and that the first state is in the second state. Conversely, when short-range wireless communication with the first user terminal 40 is not possible, it is determined that the first user possessing the first user terminal 40 does not exist in the vehicle 1 and that the first user terminal 40 is in the first state. .

  The method of determining the use state is not limited to the above. Ride information indicating whether or not ride sharing (sharing) is being performed is acquired from the management server 20 or the user terminals 40 and 50, and the ride share is determined based on the ride information. If it is not inside, it may be determined to be the first state, and if it is during ride sharing, it may be determined to be the second state.

  The notifying unit 1025 transmits the user information acquired by the user information acquiring unit 1021 and the position information acquired by the position acquiring unit 1022 to the advertisement server 30.

  The advertisement providing unit 1026 provides advertisement information in a providing form according to the usage state of the vehicle 1. For example, in the first state, the advertisement providing unit 1026 provides an advertisement in a providing form according to the position of the second user in the vehicle, and in the second state, the first user sends the first user terminal 40 If the first user has the first user terminal 40, the advertisement is not provided if the first user terminal 40 is not provided.

  The storage unit 103 includes a main storage device and an auxiliary storage device. The main storage device is a memory in which programs executed by the control unit 102 and data used by the control programs are expanded. The auxiliary storage device is a device that stores a program executed by the control unit 102 and data (such as advertisement information) used by the control program. The auxiliary storage device may store an operating system for executing the program. The above-described functions are realized by loading the program stored in the auxiliary storage device into the main storage device and executing the program by the control unit 102.

  The communication unit 104 is a wireless communication interface for connecting the in-vehicle device 10 to the communication line N. The communication unit 104 provides access to the communication line N via a mobile communication service such as a wireless LAN, 3G, or LTE.

The positioning device 15 is a unit that acquires position information of the vehicle 1. The positioning device 15 is, for example, a GPS (Global Positioning System) or a GLONASS (Global Navigation Satellite).
System), and calculates position information (for example, latitude and longitude) of the vehicle 1. The positioning device is not limited to the satellite positioning system, and may detect the traveling direction and the vehicle speed of the vehicle using an acceleration sensor, a gyro sensor, a geomagnetic sensor, a vehicle speed sensor, or the like, and may obtain the position information of the vehicle autonomously.

  The sensor 16 is a set of sensors mounted on the vehicle 1. The sensor 16 includes, for example, one or more sensors such as a vehicle speed sensor, a distance sensor, a steering angle sensor, and a seat sensor that acquire a physical quantity related to the vehicle 1 as sensor data.

  The camera 17 is provided at an upper front part in the vehicle, and shoots the inside of the vehicle with the photographing lens facing backward. The microphone 18 converts a user's voice into an electric signal and inputs the electric signal to the control unit 102.

  Note that the configuration illustrated in FIG. 7 is an example, and all or a part of the illustrated functions may be performed using a circuit designed specifically. Further, the program may be stored or executed by a combination of a main storage device and an auxiliary storage device other than those illustrated.

  Next, the configuration of the advertisement server 30 will be described. FIG. 8 is a diagram showing a configuration of the advertisement server 30.

  The advertisement server 30 is configured by a general-purpose information processing device (computer). The advertisement server 30 is a computer having a processor such as a CPU and a GPU, a main storage device such as a RAM and a ROM, and an auxiliary storage device such as an EPROM, a hard disk drive, and a removable medium. The advertisement server 30 includes a communication unit 301, a storage unit 302, and a control unit 303. Since the communication unit 301, the storage unit 302, and the control unit 303 have the same configuration as the communication unit 203, the storage unit 202, and the control unit 201 of the management server 20, the description of the same configuration will be omitted.

The storage unit 302 stores an advertisement information database 302A. The advertisement information database 302A is constructed by a program of a database management system (DBMS) executed by a processor managing data stored in a storage device. The database used in the present embodiment is, for example, a relational database.

  Here, data stored in the advertisement information database 302A will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of a configuration of an advertisement information table stored in the advertisement information database 302A. As shown in the figure, the advertisement information table includes an advertisement identifier (advertisement ID), information on an advertisement attribute (reference numeral 51), information on an advertisement posting condition (reference numeral 52), and information specifying a user of the vehicle 1 (reference numeral 52). Reference numeral 53) and data (advertisement information, reference numeral 54) output to the display device 101 are stored. Since the information 51 to 53 are used to select the advertisement information 54 to be displayed on the display device 101, they are also referred to as selection information 500.

  The advertisement information 54 is, for example, still image data, continuous image (slide show) data, moving image data, text data, and audio data. The advertisement information may include a plurality of types of data for one advertisement. For example, a single advertisement may have a plurality of types of data in different providing forms, such as audio data for audio output, text data for mail transmission, and a moving image and a still image for display output.

  The control unit 303 is an arithmetic device that controls the control performed by the advertisement server 30. The control unit 303 can be realized by an arithmetic processing device such as a CPU.

  The control unit 303 includes functional modules of a vehicle position acquisition unit 3031, an attribute acquisition unit 3032, an advertisement selection unit 3033, and an advertisement provision unit 3034. Each functional module may be realized by executing a program stored in the auxiliary storage unit by the CPU.

  The vehicle position obtaining unit 3031 obtains position information of the vehicle 1 from the vehicle 1 via the communication line N.

  The attribute acquisition unit 3032 acquires attribute information of a user who is riding in the vehicle 1. For example, the attribute acquisition unit 3032 acquires attribute information from the in-vehicle device 10 of each vehicle 1 via the communication line N. The attribute information is information for selecting an advertisement, such as a user's age, gender, hobby, specified genre, and specified keyword.

  The advertisement selection unit 3033 selects advertisement information to be provided to the vehicle 1 based on the position information of the vehicle 1 acquired by the vehicle position acquisition unit 3031 and the attribute information acquired by the attribute acquisition unit 3032. For example, the advertisement selecting unit 3033 refers to the advertisement information database 302A, and selects the advertisement information whose selection information 500 matches the position information and the attribute information acquired from the vehicle 1.

  The advertisement providing unit 3034 transmits the advertisement information selected by the advertisement selection unit 3033 to the vehicle 1 so that the advertisement is provided to the user by the vehicle-mounted device of the vehicle 1. The timing of transmitting the advertisement information to the vehicle 1 is not limited to the time when the advertisement information is provided to the user. For example, the advertisement providing unit 3034 may transmit advertisement information to be provided to the user to the in-vehicle device 10 of the vehicle 1 in advance and store the advertisement information in the storage unit 103. In this case, the advertisement providing unit 3034 transmits the control signal (providing command) for providing the advertisement information to the vehicle 1 together with the advertisement ID of the advertisement information selected by the advertisement selecting unit 3033, and thereby is specified by the advertisement ID. To provide advertising information.

(Matching method)
Next, a matching process for performing a ride share will be described. FIG. 10 is a flowchart showing the matching process. The matching process is periodically executed when the first database 202A stores the first user information and the second database 202B stores the second user information. The executing unit of the process is the matching unit 2012 except where explicitly stated.

  The matching process can be performed, for example, based on how much cost is required for a plurality of users to ride in the same vehicle. For example, when the first user at the departure place travels on foot on the traveling route of the vehicle in order to get on the vehicle driven by the second user, the travel distance and the time required for the travel are costly. Further, when the vehicle driven by the second user deviates from the original traveling route and picks up the first user, the distance and time to travel out of the original traveling route become a cost.

  Similarly, when the first user travels on foot to the destination after getting off the vehicle, the travel distance and the time required for the travel are costly. In addition, if the time when the first user starts moving and the time when the second user passes nearby are different, the time difference becomes the cost. In the matching process, for example, one or more indices representing these costs may be calculated for all pairs of users, and a pair having the smallest sum of indices may be combined.

  In the following description, an example is shown in which matching is performed based on an index representing cost, but the matching method is an example, and another arbitrary method may be used. For example, matching may be performed based on the shortest distance in the spatiotemporal network, or matching may be performed based on another criterion. When a plurality of indices are used, each of the indices may be weighted.

  First, in step S10, the first user information and the second user information to be compared are acquired from the first database 202A and the second database 202B one record at a time. Note that the order in which the user information is acquired does not matter as long as the comparison can be performed for all combinations of the user information.

  In step S20, an index representing a cost is calculated based on the extracted first user information and second user information. For example, a cost required for the first user to get on the vehicle, a cost required for the first user to get off the vehicle, a cost corresponding to a standby time, and the like are calculated. Then, by integrating these indices, a comprehensive score (hereinafter, a matching score) representing the preference in matching is calculated. For example, the matching score increases as the cost generated by the matching decreases. The calculated matching score is temporarily stored for each pair of the first user and the second user.

  In step S30, it is checked whether there is a combination of user information for which a matching score has not been calculated, and if there is, the process returns to step S10 to continue the process. If not, the process proceeds to step S40.

  In step S40, the matching result is sorted based on the calculated matching score, and a pair of user information for which matching is established is extracted. For example, when there is a pair of user information whose matching score is smaller than the threshold, it may be determined that the matching is established. When there are a plurality of second users that are candidates for matching for a certain first user, any one may be selected based on other criteria. For example, when there is an item such as gender or age that is preferable to be considered, a matching partner may be selected based on the item. If there is no partner that satisfies the condition, the user may be determined to be “unmatched”. In this case, in step S50 described later, matching information indicating that matching has not been established is generated.

When the matching is established, a point at which the first user actually gets on the vehicle 1 (hereinafter, a boarding point) and a point at which the first user gets off the vehicle 1 (hereinafter, alighting point) are determined. The boarding point and the drop-off point do not always match the departure point and the destination specified by the first user. The boarding point and the drop-off point are determined based on a balance with the traveling route of the vehicle operated by the second user.

  In step S50, matching information is generated for each of the first user and the second user for which the matching has been established.

  The matching information provided to the first user includes information on the vehicle operated by the second user (for example, license plate and vehicle type information), a boarding point, a drop-off point after privacy protection processing, personal information of the second user, and the like. Information. Further, the matching information provided to the second user is information including a boarding point and a disembarkation point of the first user, personal information of the first user, and the like. The generated matching information is transmitted to the first user terminal 40 corresponding to the first user and the second user terminal 50 corresponding to the second user.

  The information on the vehicle operated by the second user, the personal information of the first user, the personal information of the second user, and the like may be acquired from a personal information database in which the personal information of each user is stored. In this case, the matching information as described above can be generated by extracting the personal information on the matched first user and second user from the personal information database. Note that the personal information does not necessarily have to be information for identifying an individual. For example, the minimum information required for the first user and the second user to join, such as gender, age, and appearance characteristics, may be used.

  When the first user and the second user who have confirmed the matching information approve this, the fact is transmitted from the user terminals 40 and 50 to the management server 20, and the matching unit 2012 determines that the matching is formally established, This is notified to the user terminals 40 and 50 (step S60).

  The first user and the second user who have received the notification of the matching information wait at the boarding point in accordance with the matching information, and the first user rides from the boarding point to the getting off point (ride sharing). When the first user gets on the vehicle 1, ride information indicating that the first user got on is transmitted from the user terminals 40 and 50 to the management server 20 by an operation of the first user or the second user. The management server 20, which has received the boarding information, stores that the vehicle 1 is being shared (second state) as the use state (step S70).

  Further, when the first user gets off the vehicle 1, the first terminal or the second user transmits the disembarkation information indicating that the first user gets off from the user terminals 40 and 50 to the management server 20. The management server 20 that has received the disembarkation information for all the first users who have boarded the vehicle 1 stores that the vehicle 1 is not being shared (the first state) as the use state of the vehicle 1 (step S80).

  As described above, the management server 20 performs matching between the first user and the second user, and transmits the matching information to the user terminals 40 and 50, respectively, thereby enabling ride sharing.

(Ad serving method)
Next, an advertisement display method (information processing method) executed by the vehicle-mounted device 10 of the vehicle 1 in the advertisement providing system 100 according to the present embodiment will be described. FIG. 11 is a diagram illustrating a processing procedure of an advertisement display method executed by the in-vehicle device 10. The processing shown in FIG. 11 is started when the power of the in-vehicle device 10 is turned on or when an instruction to start the process is given.
Are repeatedly executed when the power is turned off or until an instruction to stop processing is given.

  In step S110, in-vehicle device 10 transmits the position information of vehicle 1 and the attribute information of the occupant to advertisement server 30. The advertisement server 30 that has received the position information and the attribute information refers to the advertisement information database 302A, selects advertisement information that matches the position information and the attribute information of each user, and transmits the selected advertisement information to the vehicle-mounted device 10. For example, when the attribute information is 45 years old and a woman, in the example of FIG. 9, the advertisement information with the advertisement IDs A102 and A104 is selected. The advertisement server 30 may select the advertisement information according to the current time. For example, if the current time is 19:00, the advertisement information including the time in the display time zone is selected. In the example of FIG. 9, the advertisement information having the advertisement IDs A102 and A103 is selected. The advertisement server 30 may transmit the advertisement information selected according to the current time to the vehicle-mounted device 10 irrespective of the position information or the attribute information. Alternatively, all advertisement information may be transmitted to the in-vehicle device 10 at a predetermined cycle without being selected. As described above, when the in-vehicle device 10 does not use the position information or the attribute information for selecting the advertisement information, step S110 may be omitted.

  In step S120, vehicle-mounted device 10 determines whether or not advertisement information has been received from advertisement server 30. In addition, instead of receiving advertisement information at any time, advertisement information is acquired and stored in advance from the advertisement server 30, and a control signal (providing instruction) is received from the advertisement server 30 at the timing of providing the advertisement information. In this case, in step S120, it may be determined whether a control command has been received.

  If a negative determination is made in step S120, the processing in FIG. 11 ends, and if a positive determination is made, the process proceeds to step S130.

  In the case of an affirmative determination in step S120, in-vehicle device 10 detects a use state of vehicle 1 (step S130). For example, the in-vehicle device 10 acquires information indicating the usage state of the vehicle 1 from the management server 20. In addition, the in-vehicle device 10 acquires identification information (for example, user ID) of the first user terminal 40 owned by the first user from the management server 20 and exists in a user terminal that can communicate by short-range wireless communication, that is, in the vehicle Then, the identification information of the presumed user terminals (hereinafter, in-vehicle user terminals) 40 and 50 is acquired, and when the identification information of the in-vehicle user terminals matches the identification information of the first user terminal 40, the usage state is determined. Is in the second state. On the other hand, if the identification information of the in-vehicle user terminal does not match the identification information of the first user terminal 40, it is detected that the use state is the first state.

  In step S140, in-vehicle device 10 determines whether or not vehicle 1 is performing a ride share, that is, whether or not the use state is the second state. In the case of an affirmative determination in step S140, the in-vehicle device 10 performs the sharing advertisement distribution process (step S150).

  On the other hand, in the case of a negative determination in step S140, the vehicle-mounted device 10 performs a private advertisement distribution process (step S160).

  FIG. 12 is a diagram showing the details of the process of step S150 in FIG. In step S152, the in-vehicle device 10 acquires the identification information of the first user terminal 40 owned by the first user from the management server 20 or the second user terminal 50. If the identification information of the first user terminal 40 has been acquired in step S130, the processing in step S152 may be omitted.

In step S154, the vehicle-mounted device 10 determines whether the first user and the second user have the user terminals 40 and 50. For example, the in-vehicle device 10 acquires identification information of a user terminal (user terminal in a vehicle) that can communicate by short-range wireless communication, and the identification information is the identification information of the first user terminal 40 acquired in steps S152 and S130. Or if it matches the identification information of the second user terminal 50 registered in advance, it is determined that the user terminal 40, 50 is possessed, otherwise, it is determined that the user terminal 40, 50 is not possessed I do.

  In the case of an affirmative determination in step S154, the in-vehicle device 10 transmits the advertisement information to the user terminals 40 and 50 of each user (step S156), and in the case of a negative determination, the advertisement information is not provided (step S158). The processing of FIG. 12 ends.

  FIG. 13 is a diagram showing the details of the process of step S160 in FIG. In step S161, in-vehicle device 10 selects a process of providing advertisement information according to the position of the user in the vehicle. The in-vehicle device 10 proceeds to step S162 when, for example, the in-vehicle position (the seating position) of the second user is the driver's seat, and proceeds to step S163 when the in-vehicle position is the passenger seat. When the position is the rear seat, the process proceeds to step S166.

  When proceeding to step S162, the in-vehicle device 10 outputs the audio data of the advertisement information acquired in step S120 from the speaker.

  When the process proceeds to step S163, the in-vehicle device 10 determines whether or not the second user has the second user terminal 50. For example, the in-vehicle device 10 acquires the identification information of the user terminal that can communicate by short-range wireless communication, and if the identification information matches the identification information of the second user terminal 50 registered in advance, the second user It is determined that the second user terminal 50 is possessed, and when they do not match, it is determined that the second user terminal 50 is not possessed.

  In the case of a negative determination in step S163, the in-vehicle device 10 causes the advertisement information to be displayed on the front seat display (step S164), and in the case of an affirmative determination, transmits the advertisement information to the second user terminal 50 (step S165).

  When the process proceeds to step S166, the in-vehicle device 10 displays the advertising information on the rear seat display.

  In step S167, the in-vehicle device 10 determines whether there is another second user who has not provided the advertising information in steps S162 to S166. If the determination is affirmative, the process returns to step S161, and if the determination is negative, the determination is negative. For example, the process of FIG.

  As described above, according to the present embodiment, the advertisement information can be provided by an appropriate providing method according to the use state of the vehicle, and the effect of the advertisement can be enhanced. The providing form shown in FIGS. 12 and 13 is an example, and the present invention is not limited to this providing form. For example, when providing the advertisement information to the driver in step S162, a sound may be output and the advertisement information may be transmitted to the user terminal. In step S164, instead of displaying the advertisement information on the front seat display, the advertisement information may be output as sound.

(Other modifications)
The processes and means described in the present disclosure can be implemented in any combination as long as no technical inconsistency occurs.

  For example, in the above-described embodiment and the modified example, the advertisement server 30 executes the process of selecting the advertisement information. However, the configuration may be such that the in-vehicle device 10 of the vehicle 1 executes the process. That is, the control unit 102 acquires necessary information such as advertisement information and user attribute information via the advertisement server 30, and selects and displays the advertisement information. In addition, the control unit 102 may be configured to perform all the processing of the advertisement server 30, and the control unit 102 may acquire necessary information such as attribute information from the user terminals 40 and 50, and select and display the advertisement information. .

  The present invention can also be realized by supplying a computer with a computer program that implements the functions described in the above embodiments, and causing one or more processors of the computer to read and execute the program. Such a computer program may be provided to a computer by a non-transitory computer-readable storage medium connectable to a system bus of the computer, or may be provided to the computer via a network. Non-transitory computer readable storage media include, for example, any type of disk such as a magnetic disk (floppy (registered trademark) disk, hard disk drive (HDD), etc.), an optical disk (CD-ROM, DVD disk, Blu-ray disk, etc.), Including read only memory (ROM), random access memory (RAM), EPROM, EEPROM, magnetic card, flash memory, optical card, any type of media suitable for storing electronic instructions.

1: Vehicle 10: In-vehicle device 20: Management server 30: Advertising server 40, 50: User terminal 100: Advertising providing system

Claims (1)

An information processing device for providing an advertisement to a user of a vehicle,
Whether the use state of the vehicle is the first state in which a specific user is boarding the vehicle or the second state in which an unspecified user is sharing a vehicle with the vehicle,
When the use state of the vehicle is the first state, detecting a position in the vehicle indicating where the specific user is in the vehicle,
When the use state of the vehicle is the second state, the specific user and the unspecified user detect whether or not the user terminal has a user terminal capable of receiving the advertisement.
When the use state of the vehicle is the first state, the advertisement is provided in a provision form according to the position in the vehicle of the specific user, and the use state of the vehicle is the second state. In the case, if the specific user or the unspecified user does not have the user terminal, does not provide the advertisement, if the specific user or the unspecified user has the user terminal Providing the advertisement to the user terminal;
An information processing apparatus, comprising: a control unit that executes the processing.

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