JP2020017251A - Distribution system, distribution server, distribution method, and program - Google Patents

Abstract

To provide display control, in accordance with bids, of comments displayed in conjunction with content.SOLUTION: A distribution system comprises a user terminal by means of which a user views content, and a distribution server to distribute display comments displayed in conjunction with the content. The user terminal includes: a comment input unit to receive input of a comment on the content; a comment bid unit to receive a bid for the comment; and a transmission unit to transmit, to the distribution server, comment bid data including the bid and the input comment. The distribution server includes: a comment reception unit to receive the comment bid data; a comment selection unit to select, from among the received comment bid data, comment bid data in which the bid satisfies a prescribed condition; and a comment distribution unit to distribute the display comment from the selected comment bid data.SELECTED DRAWING: Figure 1

Description

  The present disclosure relates to a distribution system, a distribution server, a distribution method, and a program.

  2. Description of the Related Art There is a technique in which a comment input from a user terminal is displayed together with a content screen to be shared with a plurality of user terminals, in conjunction with content viewed at the user terminal. In recent years, a service has been provided that determines the presentation of content based on comments from user terminals on the content. For example, Patent Literature 1 discloses an invention in which an input of a comment on a live video stream of a stage is received from a user terminal on a network, and the effect on the stage is controlled by the comment.

JP 2013-037670 A

  However, in the service described in Patent Literature 1, it is difficult to reflect all of a large amount of comments transmitted from a user terminal in the production of live content. For example, it is difficult for a performer of live content to read and respond to a large amount of comments transmitted from a user terminal.

  Further, even when the fee for sending comments is reduced in order to reduce the number of comments, it is not easy for the cast of the live content to grasp all the transmitted comments if there are many paid users. Furthermore, users who want to have the performers read the comments are frustrated that the results were not worth the payment.

  In view of such circumstances, an object of the present disclosure is to provide a distribution system, a distribution server, a distribution method, and a program capable of controlling display of a comment displayed in conjunction with content by a bid price. .

  In order to achieve the above object, a distribution system according to the present disclosure is a distribution system including: a user terminal that allows a user to view content; and a distribution server that distributes a display comment displayed in conjunction with the content. The user terminal includes: a comment input unit that receives an input of a comment on the content; a comment bidding unit that receives a bid for the comment; and a transmission unit that transmits comment bidding data including the input comment and the bidding price to the distribution server. The distribution server includes: a comment receiving unit that receives comment bidding data; a comment selecting unit that selects comment bidding data whose bid amount satisfies a predetermined condition among the received comment bidding data; and a selected comment bidding data. And a comment distribution unit that distributes a display comment from the list.

  Further, in order to achieve the above object, a distribution server according to the present disclosure is a distribution server that distributes a display comment displayed in conjunction with content, and a comment bidding including a comment on content and a bid amount from a user terminal. A comment receiving unit that receives the data, a comment selecting unit that selects comment bidding data whose bid amount satisfies a predetermined condition from the received comment bidding data, and distributes a display comment from the selected comment bidding data. And a comment delivery unit.

  Further, in order to achieve the above object, a distribution method according to the present disclosure is a distribution method for distributing a display comment displayed in conjunction with content, wherein a comment bidding including a comment on the content and a bid amount is performed from a user terminal. Receiving data, selecting comment bidding data whose bid amount satisfies a predetermined condition from the received comment bidding data, and distributing a display comment from the selected comment bidding data. Including.

  In order to achieve the above object, a distribution program according to the present disclosure causes a computer to execute the above distribution method.

  According to the present disclosure, it is possible to control display of a comment displayed in conjunction with content by a bid price.

1 is a configuration diagram of a distribution system 1. FIG. FIG. 8 is a diagram illustrating an example of a screen displayed on the user terminal 400 during a comment bidding. FIG. 9 is a diagram showing an example of a comment screen displayed on the user terminal 400. FIG. 4 is a sequence diagram illustrating a flow of a process of the distribution system 1. FIG. 3 is a block diagram illustrating a hardware configuration of a comment distribution server 200.

  Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. In all the drawings describing the embodiments, the same reference numerals are given to the same components, and the repeated description will be omitted. The following embodiments do not unduly limit the contents of the present disclosure described in the claims. In addition, all of the components shown in the embodiments are not necessarily indispensable components of the present disclosure.

<Embodiment>
FIG. 1 is a configuration diagram of the distribution system 1. The outline and configuration of the distribution system 1 will be described with reference to FIG.

<Overview of distribution system 1>
The distribution system 1 according to the present embodiment is a system that controls display of a comment displayed in conjunction with content by a bid price. The displayed comment is, for example, a question or impression from a user to a performer of the live content.

  Live content that progresses a program while communicating with the user has a limited time to record the program, so it is difficult for performers to respond to all the large number of comments sent by the user during the program. There are issues. Therefore, in the distribution system 1 according to the present embodiment, a user's comment is made a bid system, and a comment to be read by a performer is selected based on the bid amount. As a result, the number of comments can be reduced, so that the performer can respond to a comment such as a question from the user even during a limited time.

  In addition, since the user sets the bid amount according to his / her request for the comment to the performer, even if the performer cannot read the comment, the user has a dissatisfaction with the payment. Can be prevented.

<Configuration of distribution system 1>
The distribution system 1 includes a content distribution server 100, a comment distribution server 200, a creator terminal 300, and a plurality of user terminals 400 (user terminals 400-1, user terminals 400-2, ..., user terminals 400-N, N is a natural number), and are communicably connected via the network NW. The network NW includes a WAN (World Area Network), a LAN (Local Area Network), and the like. The user terminal 400-N has the same configuration, and will be described as the user terminal 400 unless otherwise specified.

  The content distribution server 100 is a server device that distributes content viewed by the user terminal 400, and includes a content generation unit 110 and a content distribution unit 120.

  The content generation unit 110 generates live content (program) based on video captured by the camera 11 installed in the kitchen studio S. In the kitchen studio S, a talent T who is a performer of the program cooks while watching the performer terminal 10. Note that the content generated by the content generation unit 110 is not limited to cooking content as in the present embodiment.

  The performer terminal 10 is a terminal used by the talent T to check the progress of the program and the like, and is, for example, a mobile terminal such as a smartphone or a tablet, or an information processing terminal such as a PC (Personal Computer). On the performer terminal 10, the comment distributed from the comment distribution server 200 is displayed. Further, the performer terminal 10 may display contents distributed by a content distribution unit 120 described later, instructions regarding the program progress from a creator of the contents, recipes relating to cooking, and the like. The performer terminal 10 may have the same configuration as the user terminal 400.

  The content distribution unit 120 distributes the content generated by the content generation unit 110 to the user terminal 400 or the like via the network NW.

  The comment distribution server 200 is a server device that selects a comment transmitted from the user terminal 400 based on a bid amount and distributes the comment to the user terminal 400 and the performer terminal 10. Details will be described later.

  The creator terminal 300 is a terminal used by the creator of the content, and is, for example, an information processing terminal such as a PC. The creator terminal 300 designates a preferable comment in the production of the content from the comments selected by the comment distribution server 200 based on the bid amount. This is based on the following reasons.

  That is, since the comment distribution server 200 mechanically selects a comment based on the bid amount, the comment distribution server 200 selects, for example, a comment (a private question or the like) unrelated to the content of the program for the performer T. There are cases. Distributing such a comment is not preferable in producing the content. For this reason, the creator of the content specifies, via the creator terminal 300, a comment appropriate for the question to the talent T from the comments selected by the comment distribution server 200. In response to the designation, the comment distribution server 200 distributes the comment specified by the creator terminal 300. As a result, even within a limited program time, a comment according to the intention of the content creator can be displayed on the performer terminal 10 viewed by the talent T, and the content creator can easily produce a program. . In addition, in specifying the above-mentioned comment, an unfavorable comment may be automatically removed by setting an unfavorable term or the like as a word included in the comment in advance.

  The content creator can also set the lowest bid price for the comment. Thereby, the lowest fee can be set based on the popularity of the performer of the content, and the service can be provided in a price range according to the popularity of the performer.

  The user terminal 400 is a terminal from which a user views content and inputs a comment or a bid amount on the content, and is, for example, a mobile terminal such as a smartphone or a tablet or an information processing terminal such as a PC. The user terminal 400 can be realized by installing a distribution application on a general-purpose terminal.

  The user terminal 400 includes a communication unit 410, an input unit 420, and a display unit 430.

  The communication unit 410 receives the content distributed from the content distribution server 100 and the comment distributed from the comment distribution server 200. In addition, it also functions as a transmitting unit that transmits to the comment distribution server 200 comment received by the comment input unit 421 and the comment bidding unit 422, and comment bidding data including the bid amount.

  The input unit 420 is an input interface that receives input from a user, such as a touch panel, a keyboard, and a microphone for voice input, and includes a comment input unit 421 and a comment bidding unit 422.

  The comment input unit 421 receives a comment from the user on the content distributed by the content distribution server 100.

  The comment bidding unit 422 accepts a bid for the above-mentioned comment. A user who wants a comment to be taken up in a program can arbitrarily set a bid amount. That is, a user who wants to ask the talent T a question or read a comment can set a fee according to the user's desire, such as setting a large bid amount. In the present embodiment, a bid for a comment is made based on points purchased in advance by a user from an operator of the distribution system or the like, and a designated amount of the points is used as a bid amount.

  The display unit 430 displays the content and the comment received by the communication unit 410 in association with each other. It also functions as a bid amount display unit that displays the current bid amount for the comment. The current bid price is, for example, the highest bid price among the bid prices received by the comment distribution server 200.

  The user can set his / her own bid amount with reference to the current bid amount. As described above, comments from users are ultimately specified by the creator of the content, so that, for example, the highest bid amount does not always mean that the comment is taken up in the program. . Therefore, the user can transmit the comment while considering the content of the comment and the purchase points owned by the user while referring to the current bid amount. Thereby, the user can not only transmit the comment but also enjoy a game feeling such as whether or not the comment is adopted, and the comment transmission can be provided with entertainment.

  FIG. 2 is a diagram illustrating an example of a screen during a comment bidding displayed on the display unit 430 of the user terminal 400. In the display area 20, a content 21, an input area 22, and a bid amount display area 24 are displayed in a superimposed manner.

  In the input area 22, a comment or a bid price from a user is input via the input unit 420. The comment bidding data including the comment and the bid amount is transmitted to the comment distribution server 200 by selecting the transmission button 23.

  The bid price display area 24 displays the current bid price. The current bid amount is, for example, the highest bid amount among the bid amounts included in the comment bid data received by the comment distribution server 200 up to the present. The user can set his / her own bid amount with reference to the bid amount displayed in the bid amount display area 24.

  FIG. 3 is a diagram illustrating an example of a comment screen displayed on the display unit 430 of the user terminal 400. In the display area 20, a content 21 such as a moving image distributed from the content distribution server 100 and a display comment 25 distributed by the comment distribution server 200 are displayed in a superimposed manner. By superimposing and displaying the content 21 and the display comment 25, the display area of the small display of the mobile terminal can be effectively used. In addition, by displaying the content 21 in a superimposed manner, the user can simultaneously view the content 21 and the display comment 25 without changing the line of sight, and can concentrate on viewing the content 21.

  The display comment 25 includes a comment 26 and a bid amount 27. However, only the comment 26 may be displayed as the display comment 25. The display comment 25 may include an icon indicating the user, a user name, a user ID, and the like.

  The display comment 25 is displayed while moving along the time axis so as to flow upward from the bottom of the screen in the order in which the comment is received by the comment distribution server 200, for example, over the content 21, and is displayed for a predetermined time or more. Alternatively, it may disappear when moving to a predetermined place. Note that the display may be performed in any manner as long as the face of the talent T and the state of the work are hidden by comments and displayed so that the user does not feel disturbed. The display comments 25 may be displayed in the order of the bid amounts.

  Although FIGS. 2 and 3 show screen examples on a smartphone or the like having a small display size, for example, when content is displayed on a large display such as a PC, content such as a moving image, a comment, and an input area are displayed. They may be displayed in separate areas so as not to overlap. Further, an image similar to the image displayed on display unit 430 of user terminal 400 may be displayed on performer terminal 10.

<Configuration of comment distribution server 200>
Returning to FIG. 1, as described above, the comment distribution server 200 selects a comment transmitted from a plurality of user terminals 400 based on the bid price and distributes the comment to the user terminal 400 or the performer terminal 10 And includes a communication unit 210, a storage unit 220, and a control unit 230.

  The communication unit 210 is a communication interface for communicating with a device connected to the network NW, and includes a comment receiving unit 211, a comment distribution unit 212, and a bid amount distribution unit 213.

  The comment receiving unit 211 receives the comment bid data transmitted from the user terminal 400. The received comment bid data is sent to the storage unit 220 described later. The comment distribution unit 212 distributes comment bidding data selected by a comment selection unit 231 described later as a display comment.

  The bid price distribution unit 213 distributes the current price (bid price) attached to the comment based on the comment bidding data received by the comment receiving unit 211 under the control of the control unit 230 described later.

  As described above, the creator of the content can set the lowest bid price of the comment. When content distribution is started by the content distribution server 100, the bid price distribution unit 213 may distribute the lowest winning bid as the current price. Thereby, it is possible to provide a program in a price range that matches the popularity of the performers.

  The storage unit 220 stores the comment bidding data received by the comment receiving unit 211.

  The control unit 230 controls the entire comment distribution server 200, and includes a comment selection unit 231 and a settlement unit 232.

  The comment selecting unit 231 selects comment bidding data whose bid amount satisfies a predetermined condition from comment bidding data transmitted from the user terminal 400 and stored in the storage unit 220. The predetermined condition can be arbitrarily set by the creator of the content, for example, the bid amount is equal to or more than a certain threshold or the highest value.

  The comment selecting unit 231 instructs the communication unit 210 to transmit the selected comment bidding data to the creator terminal 300. As described above, the content creator specifies, via the creator terminal 300, comment bidding data preferable for content production. Then, in response to the communication unit 210 accepting the designation from the creator terminal 300, the comment selection unit 231 causes the comment distribution unit 212 to distribute the comment bidding data designated by the creator terminal 300 as a display comment. To instruct.

  Further, the comment selection unit 231 may instruct the comment distribution unit 212 to distribute the display comment after a bid confirmation performed by the settlement unit 232 described below.

  The settlement unit 232 notifies the user terminal 400 that has transmitted the comment bid data specified by the creator terminal 300 of a bid confirmation and performs a settlement process. That is, the user confirms whether or not to make a successful bid for the comment. This is because, when bidding, the user may incorrectly set the bid amount or may set a high bid amount due to competition, and by urging the user to reconfirm, This is because the user is satisfied and pays.

  The settlement unit 232 performs a settlement process after the user accepts the bid by confirming the bid. The settlement process may be performed at points that the user has purchased in advance from the system operator or the like. In addition, the user may not be able to cancel the bid once the settlement process is performed. At this time, when the settlement processing is performed, the user may be notified that the bid cannot be canceled, and the bid may be confirmed.

  FIG. 4 is a sequence diagram illustrating a flow of processing of the distribution system 1. With reference to FIG. 4, the flow of processing in the distribution system 1 will be described.

  In step S300, the user terminal 400 purchases points for participating in comment bidding. For example, the user transmits a user account to a user management server (not shown) managed by the operator of the distribution system 1 via the user terminal 400, and logs in to the distribution system 1. Next, the user inputs payment information such as a credit card and purchases points. Note that points may be purchased at an arbitrary timing after logging in to the system.

  In step S301, the user terminal 400 makes a content distribution request to the content distribution server 100.

  In step S302, the content distribution server 100 starts content distribution in response to the content distribution request transmitted from the user terminal 400.

  In step S303, the user terminal 400 makes a comment distribution request to the comment distribution server 200.

  In step S304, the comment distribution server 200 starts accepting the comment and distributes the current bid amount in response to the comment distribution request and the content distribution start. At the beginning of distribution, the lowest bid price set by the content creator may be distributed as the current bid price. The user terminal 400 causes the display unit 430 to display the received current bid amount. As described above, the comment delivered as the display comment is ultimately specified by the content creator, and does not necessarily need to be higher than the current bid price. That is, even if the bid price is lower than the current bid price, it may be specified as a display comment. Therefore, by knowing the current bid amount, the user can refer to it when setting a bid amount for a comment to be input.

  In step S305, the user terminal 400 receives the comment input by the user via the comment input unit 421 and the bid amount input via the comment bidding unit 422.

  In step S306, the user terminal 400 transmits the comment bid data including the comment and the bid amount input in step S305 to the comment distribution server 200.

  In step S307, the comment distribution server 200 receives the comment bid data transmitted from the user terminal 400, and stores the comment bid data in the storage unit 220. The comment distribution server 200 receives comment bidding data from a plurality of user terminals 400 logged in to the distribution system 1. The number of bids for comments may be limited in consideration of the load on the server processing amount.

  The processing from step S304 to step S307 is performed during the comment reception period set by the content creator in accordance with the progress of the live content (program), and when the reception period ends, the process may proceed to step S308. . Further, when the comment distribution server 200 receives a predetermined number or more of comments, the comment reception may be terminated, and the process may proceed to step S308.

  In step S308, the comment distribution server 200 selects comment bidding data whose bid amount satisfies a predetermined condition from a plurality of comment bidding data stored in the storage unit 220. The predetermined condition can be arbitrarily set by the creator of the content, for example, the bid amount is equal to or more than a predetermined threshold or the highest value.

  In step S309, the comment distribution server 200 transmits the selected comment bid data to the creator terminal 300.

  In step S310, creator terminal 300 accepts designation of a comment from the creator of the content. The creator of the content can select a preferable comment in the production of the content from the comments selected by the comment distribution server 200. For example, the comment is selected in consideration of whether or not the comment included in the comment bid data is related to the content, the remaining time in which the program can be distributed, and the like. This allows the content creator to reduce the number of comments to such an extent that the talent T who is the cast of the content can be grasped.

  In step S311, the creator terminal 300 transmits information specifying the comment bidding data specified in step S310 to the comment distribution server 200.

  In step S312, the comment distribution server 200 notifies the user terminal 400 that has transmitted the comment bid data designated by the creator of the comment bid confirmation.

  In step S313, the user terminal 400 responds to the bid confirmation transmitted from the comment distribution server 200. For example, the user inputs via the user terminal 400 whether to accept or cancel the bid.

  In step S314, the user terminal 400 transmits a response to the bid confirmation to the comment distribution server 200.

  In step S315, comment distribution server 200 checks the response transmitted from user terminal 400.

  In step S316, if the response confirmed in step S315 is that the bid has been accepted, the comment distribution server 200 setstle the bid for the accepted comment. For example, a process of subtracting the points of the bid price from the points held by the user who has accepted the bid is performed. After the settlement process, the bid may not be canceled.

  In step S317, the comment distribution server 200 distributes a comment included in the comment bidding data that has been settled as a display comment. The distribution timing of the display comment can be controlled by the content creator.

  In step S318, the user terminal 400 receives the display comment from the comment distribution server 200 and displays the comment together with the content distributed from the content distribution server 100.

  In step S319, the performer terminal 10 receives the display comment from the comment distribution server 200, and causes the display comment to be displayed. Thereby, the talent T who is a performer can respond to the comment displayed on the performer terminal 10.

(Hardware configuration diagram)
FIG. 5 is a block diagram illustrating a hardware configuration of the comment distribution server 200. The comment distribution server 200 is mounted on the computer 401. The computer 401 includes a CPU 402, a main storage device 403, an auxiliary storage device 404, and an interface 405.

  The operation of each component of the comment distribution server 200 is stored in the auxiliary storage device 404 in the form of a program. The CPU 402 reads the program from the auxiliary storage device 404, expands the program in the main storage device 403, and executes the above-described processing according to the program. Further, the CPU 402 secures a storage area in the main storage device 403 according to a program. Specifically, the program is a distribution program for causing the computer 401 to distribute a display comment displayed in association with the content.

  The auxiliary storage device 404 is an example of a non-transitory tangible medium. Other examples of the non-transitory tangible medium include a magnetic disk, a magneto-optical disk, a CD-ROM, a DVD-ROM, and a semiconductor memory connected via the interface 405. When the program is distributed to the computer 401 via the network, the computer 401 that has received the program may load the program into the main storage device 403 and execute the processing.

  Further, the program may be for realizing a part of the functions described above. Further, the program may be a so-called difference file (difference program) that realizes the above-described functions in combination with another program already stored in the auxiliary storage device 404. In the hardware configuration shown in FIG. 5, the performer terminal 10, the content distribution server 100, the creator terminal 300, and the user terminal 400 may have the same configuration. The operation of each component in these devices is also realized by the CPU according to the program stored in the auxiliary storage device, similarly to the comment distribution server 200 described above.

(Explanation of effect)
The distribution system according to the present embodiment controls the display of the comment displayed in conjunction with the content based on the bid price. (Live broadcast) content where the program progresses while communicating with the user has a limited time to record the program, so it is difficult for the performer to respond to the entire comment sent from the user during the program. It is. However, by making the user's comment a bid system and narrowing down the number of comments, the performer can respond to the comment from the user even for a limited time.

  In addition, since the user sets the bid amount according to his / her request for the comment to the performer, even if the performer cannot read the comment, the user has a dissatisfaction with the payment. Can be prevented.

  In the distribution system according to the present embodiment, the creator terminal specifies a comment according to the content creator's intention from the comment bid data selected by the comment distribution server based on the bid amount. As a result, even within a limited program time, a comment according to the intention of the content creator can be presented to the cast, and the content creator can easily produce a program.

  Further, the distribution system according to the present embodiment distributes the current bid price to the user terminal. Thus, the user can set his / her own bid amount with reference to the current bid amount. Since comments from the user are ultimately specified by the creator of the content, for example, the highest bid price does not always mean that the comment is taken up in the program. Therefore, the user can transmit the comment while considering the content of the comment and the purchase points owned by the user while referring to the current bid amount. Thereby, the user can not only transmit the comment but also enjoy a game feeling such as whether or not the comment is adopted, and the comment transmission can be provided with entertainment.

  Further, the distribution system according to the present embodiment sets the lowest bid price of a comment. Thereby, the lowest fee can be set based on the popularity of the performer of the content, and the service can be provided in a price range according to the popularity of the performer.

  Further, the distribution system according to the present embodiment displays the content and the comment in a superimposed manner. Thereby, the display area of a small display such as a mobile terminal can be effectively used. In addition, by displaying the content in a superimposed manner, the user can simultaneously view the content and the comment without changing the line of sight, and can concentrate on viewing the content.

  In addition, the distribution system according to the present embodiment confirms a bid for a comment. This prevents unintentional payment such as an operation error and allows the user to make payment with a sense of satisfaction.

  The present embodiment can be implemented in other various forms, and various omissions, replacements, and changes can be made without departing from the spirit of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are also included in the invention described in the claims and equivalents thereof.

Reference Signs List 1 distribution system, 10 performer terminals, 11 cameras, 100 content distribution server, 110 content generation unit, 120 content distribution unit, 200 comment distribution server, 210 communication unit, 211 comment reception unit, 212 comment distribution unit, 213 bid distribution Section, 220 storage section, 230 control section, 231 comment selection section, 232 settlement section, 300 creator terminal, 400 user terminal, 410 communication section, 420 input section, 421 comment input section, 422 comment bidding section, 430 display section, 401 computer, 402 CPU, 403 main memory, 404 auxiliary memory, 405 interface

Claims (11)

A distribution system comprising: a user terminal through which a user views content; and a distribution server that distributes a display comment displayed in conjunction with the content,
The user terminal,
A comment input unit for receiving an input of a comment on the content,
A comment bidding unit for receiving a bid amount for the comment;
A transmitting unit that transmits comment bidding data including the input comment and the bidding price to the distribution server,
The distribution server,
A comment receiving unit that receives the comment bidding data,
A comment selecting unit that selects comment bidding data in which the bidding amount satisfies a predetermined condition, among the received comment bidding data;
A comment distribution unit that distributes the display comment from the selected comment bidding data. The distribution system further includes a creator terminal used by a creator of the content,
The comment selecting unit transmits the selected comment bidding data to the producer terminal,
The distribution system according to claim 1, wherein the comment distribution unit distributes comment bidding data designated by the producer terminal as the display comment.   The distribution system according to claim 2, wherein the distribution server further includes a settlement unit that performs a notification of a bid confirmation and a settlement process to the user terminal that has transmitted the comment bid data designated by the producer terminal.   The distribution system according to claim 3, wherein the comment distribution unit distributes the display comment after the user consents by the bid confirmation. The comment bidding unit accepts, as the bidding price, a designated amount based on points purchased by the user,
5. The distribution system according to claim 4, wherein the settlement unit performs the settlement processing based on the points after the user has accepted by the bid confirmation.   The distribution system according to claim 1, wherein the display comment includes at least the comment and the bid price.   The distribution system according to claim 1, wherein the display comment is superimposed on the content. The distribution server further includes a bid amount distribution unit that distributes the current bid amount,
The distribution system according to any one of claims 1 to 7, wherein the user terminal further includes a bid amount display unit that displays the current bid amount. A distribution server that distributes display comments displayed in conjunction with the content,
A comment receiving unit that receives comment bid data including a comment and a bid amount for the content from the user terminal;
A comment selecting unit that selects comment bidding data in which the bidding price satisfies a predetermined condition, among the received comment bidding data;
A comment distribution unit that distributes the display comment from the selected comment bidding data. A delivery method for delivering a display comment displayed in conjunction with content,
Receiving comment bidding data including a comment and a bid amount for the content from the user terminal;
Selecting comment bidding data, wherein the bidding price satisfies a predetermined condition, from the received comment bidding data;
Delivering the display comment from the selected comment bidding data. A program for causing a computer to execute the distribution method according to claim 10.