JP2019208539A - Display member and article display method - Google Patents

Abstract

To provide a display member and an article display method that can make articles conspicuous even when the quantity of stock decreases.SOLUTION: A display member 10 is configured so as to extend in a cross direction crossing a fixture body 100 and display articles 50. The display member 10 includes a holding member 20. The holding member 20 is configured so as to hold the articles 50. The holding member 20 is configured so as to move between a first position and a second position advanced in the crossing direction from the first position.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a display member and an article display method.

  Japanese Patent Application Laid-Open No. 2011-136084 (Patent Document 1) discloses a commodity display hanging support device including a support configured to suspend a commodity. In this commodity display hanging support device, the support is attached to a horizontal beam member disposed on a wall surface or the like in the store. The support protrudes forward from, for example, a wall surface in the store (see Patent Document 1).

JP 2011-136084 A

  In the commodity display suspension device disclosed in Patent Document 1, when the number of articles (inventories) suspended is reduced, a state occurs in which articles remain only in places where the supports are deep. In this state, for example, if there is a large inventory of goods on both sides, the goods are buried in the goods on both sides and are not noticeable.

  The present invention has been made to solve such a problem, and an object of the present invention is to provide a display member and an article display method capable of making an article stand out even if the number of stocks is reduced. Is to provide.

  The display member according to an aspect of the present invention is configured to display an article while extending in a crossing direction crossing the fixture main body. The display member includes a holding member. The holding member is configured to hold the article. The holding member is configured to move between a first position and a second position advanced in the crossing direction from the first position.

  In this display member, the holding member can move between the first position and the second position. The second position is a position protruding forward from the first position. Therefore, according to this display member, since the article can be arranged forward by arranging the holding member in the second position, the article can be made conspicuous even if the number of stocks is small.

  The display member may further include a moving member configured to move the holding member between the first position and the second position.

  In the display member, the moving member includes a first member configured to extend from the fixture main body in the intersecting direction, and a second member configured to move in the intersecting direction with respect to the first member. The holding member may be attached to the second member.

  In the display member, the holding member may include at least one hook, and the hook may be configured to hang an article.

  In the display member, the holding member may include a plurality of hooks.

  According to this display member, it is possible to display a plurality of types of articles with one display member by hanging different types of articles on each of the plurality of hooks.

  The display member may further include a plate provided at an end of the holding member in the intersecting direction.

  According to this display member, for example, appeal points different from the appeal points shown on the package of the article can be shown on the plate.

  An article display method according to another aspect of the present invention includes a step of preparing the display member and a step of displaying an article by using the display member.

  In the display member used in this article display method, the holding member can move between the first position and the second position. The second position is a position protruding forward from the first position. Therefore, according to this article display method, the article can be placed forward by arranging the holding member in the second position, so that the article can be conspicuous even if the number of inventory is small.

  ADVANTAGE OF THE INVENTION According to this invention, even if the number of inventory reduces, the member for display which can make an article stand out, and the article display method can be provided.

It is a perspective view of the member for display. It is the figure which looked at the member for display from the side (left side). It is the figure which looked at the member for display from the lower part. It is the figure which looked at the member for display from back. It is the figure which looked at the member for display in the state where the slide rail became the shortest from the side (left side). It is the figure which looked at the member for display in the state where the slide rail became the longest from the side (left side). It is the figure which looked at the member for display according to modification 1 from the lower part. It is the figure which looked at the member for display according to the modification 2 from the left. It is the figure which looked at the member for display according to the modification 3 from the lower part. It is the figure which looked at the member for display according to the modification 4 from the downward direction. It is the figure which looked at the member for display according to the modification 5 from the left.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In the drawings, the same or corresponding portions are denoted by the same reference numerals and description thereof will not be repeated.

[1. Overview]
FIG. 1 is a perspective view of a display member 10 according to the present embodiment. The display member 10 is used for displaying goods (articles) in stores such as pharmacies and convenience stores.

  As FIG. 1 shows, the member 10 for a display is comprised so that it may attach to the fixture main body 100 of a shop, for example. The display member 10 extends in a direction (front) that is substantially orthogonal to (intersects) the direction in which the fixture main body 100 extends, and is configured to display the article 50.

  Specifically, in the display member 10, each article 50 is hung on the hook 22. In the display member 10, a pop holder 23 (plate) is provided in front. A plurality of (two) pops 60 are sandwiched between the pop holders 23. Each of the plurality of pops 60 includes, for example, information indicating “product name”, “price”, “advertising phrase”, etc. of the article 50.

  In the display member 10, various ideas for making the user (customer) aware of the presence of the displayed article 50 in the store are incorporated. Hereinafter, the configuration and operation of the display member 10 will be described in order.

[2. Composition of display members]
FIG. 2 is a view of the display member 10 viewed from the side (left side). With reference to FIG. 2, the arrow L direction indicates the left side of the display member 10, and the arrow R direction indicates the right side of the display member 10. The arrow F direction indicates the front of the display member 10, and the arrow B direction indicates the rear of the display member 10. The arrow U direction indicates the upper side of the display member 10, and the arrow D direction indicates the lower side of the display member 10. Each of the arrow LRFBUD directions is common in each drawing.

  As shown in FIG. 2, the display member 10 includes a square bar fixing portion 40, a slide rail 30, and a holding member 20.

  The display member 10 is fixed to the fixture main body 100 by fixing the square bar fixing portion 40 to the square bar of the fixture main body 100 (FIG. 1). The square bar fixing portion 40 is made of, for example, metal, and includes a fixing portion main body 41 and fixing screws 42 and 43. The fixing portion main body 41 is configured to be hooked on the square bar of the fixture main body 100. In the fixing portion main body 41, screw holes are provided on each surface in the arrow F direction and the arrow D direction. The fixing screw 42 is engaged with the screw hole provided on the surface in the direction of arrow F, and the fixing screw 43 is engaged with the screw hole provided on the surface in the direction of arrow D. In a state where the fixing portion main body 41 is hung on the square bar of the fixture main body 100, each of the fixing screws 42 and 43 is tightened to fix the square bar fixing portion 40 to the square bar.

  The slide rail 30 is configured to expand and contract in the arrow FB direction (front-rear direction). The slide rail 30 is made of metal, for example, and includes an outer rail 31 and an inner rail 32. The outer rail 31 extends in the direction of the arrow FB, and the end in the direction of the arrow B is fixed to the square bar fixing portion 40. For example, the end in the arrow B direction of the outer rail 31 is fixed to the square bar fixing portion 40 with a screw. On the upper surface of the outer rail 31, a groove extending in the direction of the arrow FB is formed.

  The inner rail 32 extends in the direction of the arrow FB, and is configured to be slidable in the direction of the arrow FB in a groove formed on the upper surface of the outer rail 31. The movable range of the inner rail 32 on the outer rail 31 is determined in advance, and the inner rail 32 does not come off the outer rail 31. In the slide rail 30, the upper surface of the inner rail 32 is located above the upper end of the outer rail 31. As the slide rail 30, various known slide rails can be used.

  The holding member 20 is configured to hold the article 50 (FIG. 1). The holding member 20 includes a holding member main body 21, a plurality (two) of hooks 22, and a pop holder 23.

  FIG. 3 is a view of the display member 10 as viewed from below. FIG. 4 is a view of the display member 10 as viewed from the rear. As shown in FIGS. 3 and 4, the holding member main body 21 is formed of, for example, cardboard, and includes an upper plate portion 210, a right plate portion 211, a left plate portion 212, a rear plate portion 213, And a front plate portion 214.

  The upper plate part 210 is fixed to the inner rail 32 by screws, for example. Since the upper plate portion 210 is fixed to the inner rail 32, the holding member 20 can move on the outer rail 31 along with the inner rail 32 in the arrow FB direction. The right plate portion 211 extends downward from the right end of the upper plate portion 210, and the left plate portion 212 extends downward from the left end of the upper plate portion 210. The length of the left plate portion 212 in the arrow UD direction (vertical direction) is shorter than the length of the right plate portion 211 in the arrow UD direction (FIG. 2). The rear plate portion 213 extends in the arrow L direction from the end portion of the right plate portion 211 in the arrow B direction. The front plate portion 214 extends downward from the front end of the upper plate portion 210. The length of the front plate portion 214 in the arrow LR direction is, for example, substantially the same as the length of the article 50 (FIG. 1) in the width direction (arrow FB direction).

  Each of the plurality of hooks 22 is fixed to the right plate portion 211. For example, the hooks 22 are fixed to the right plate portion 211 by engaging claws formed at the ends of the hooks 22 in the arrow R direction with holes formed in the right plate portion 211. The fixing position of each hook 22 in the arrow UD direction is below the lower end of the left plate portion 212 and above the lower end of the right plate portion 211 (FIG. 2). Each hook 22 extends in the arrow LR direction. That is, each hook 22 extends in a direction substantially orthogonal (crossing) to the direction in which the slide rail 30 (display member 10) extends. The article hung on each hook 22 faces the arrow L direction. Therefore, the user can visually recognize the front surface of the article 50 hung on the hook 22 from the arrow L direction.

  The pop holder 23 is configured to sandwich the pop 60 (FIG. 1). The pop holder 23 is affixed to the front plate portion 214. The length in the arrow UD direction of the pop holder 23 is longer than the length in the arrow UD direction of each plate portion (the right plate portion 211, the left plate portion 212, the rear plate portion 213, and the front plate portion 214) of the holding member body 21. . A user located in front of the display member 10 (place in the direction of arrow F) can visually recognize the pop 60 sandwiched between the pop holders 23, not the displayed article 50.

[3. Operation]
FIG. 5 is a view of the display member 10 in a state in which the slide rail 30 is the shortest viewed from the side (left side). FIG. 6 is a view of the display member 10 in a state where the slide rail 30 is the longest viewed from the side (left side).

  As shown in FIGS. 5 and 6, when the inner rail 32 moves in the direction of arrow B (rearward) on the outer rail 31, the holding member 20 moves to the fixture body 100 side (square bar fixing portion 40 side). . The rearmost position (in the direction of arrow B) of the holding member 20 in the movable range of the holding member 20 is also referred to as a “first position”.

  On the other hand, when the inner rail 32 moves in the arrow F direction (forward direction) on the outer rail 31, the holding member 20 moves to the opposite side of the fixture body 100. The frontmost position (in the direction of arrow F) of the holding member 20 in the movable range of the holding member 20 is also referred to as a “second position”. That is, the display member 10 is configured such that the holding member 20 moves between the first position and the second position.

[4. Display method]
Next, a method for displaying the article 50 using the display member 10 will be described. First, the worker prepares the display member 10 and the fixture main body 100. The operator places the fixture main body 100 at a desired location, and attaches the display member 10 to a desired position of the square bar of the fixture main body 100. In this state, the display member 10 extends in a direction (arrow FB direction) substantially orthogonal to the square bar. The operator hangs the article 50 on the hook 22 from the left side of the display member 10. When the desired number of articles 50 is hung, the display operation is completed.

[5. Characteristic]
<5-1>
As described above, in display member 10 according to the present embodiment, holding member 20 is movable between the first position and the second position. The second position is a position protruding forward from the first position. Normally, when the number of products (articles) in stock decreases in a store, for example, in a hook that extends forward from a fixture, the products are arranged only at a position where they are recessed. In this case, a situation may occur in which a product placed in a deep position is inconspicuous. In addition, it is difficult to remove the product placed in the recessed position from the hook. In the display member 10, the holding member 20 is movable in the front-rear direction, and the article 50 can be arranged forward by arranging the holding member 20 in the second position. Therefore, according to the display member 10, even if the inventory of the articles 50 decreases, the articles 50 can be made conspicuous by arranging the holding members 20 in the second position. Further, according to the display member 10, the ease of removing the article 50 from the hook 22 can be improved by arranging the holding member 20 in the second position.

<5-2>
In the display member 10, the holding member 20 includes a plurality of hooks 22. The reason why the holding member 20 includes a plurality of hooks 22 will be described next. In recent years, in pharmacies and the like in urban areas, the store area is becoming narrower. Conventionally, only one type of product (article) could be placed on the hook extending forward from the fixture. In this case, the types of products that can be placed in the store decrease as the store area decreases. Therefore, in the display member 10, by providing the holding member 20 with a plurality of hooks 22, the types of articles 50 that can be displayed with one display member 10 are increased. Thereby, even if it is a narrow store, various goods can be displayed. Since the length of the display member 10 in the direction of the arrow LR is substantially the same as the length of the article 50 in the width direction, the unit is displayed in comparison with the case where the product is displayed on one hook extending forward from the fixture. The types of products that can be displayed per area are increasing.

<5-3>
In the display member 10, each of the plurality of hooks 22 extends in a direction intersecting with the direction in which the display member 10 extends (substantially the direction of the arrow LR). That is, in the display member 10, each article 50 faces the arrow L direction, not the front (arrow F direction) of the display member 10. Therefore, according to this display member 10, the user 50 (for example, a user located on the left side of the display member 10) who is not in front of the display member 10 can recognize the article 50. Further, when the inner rail 32 is moved in the arrow FB direction vigorously, a force in the arrow FB direction is applied to the article 50. However, since each hook 22 extends in the direction of the arrow LR, even if a force is applied in the direction of the arrow FB, the possibility that the article 50 falls from the hook 22 is low.

<5-4>
In the display member 10, a pop holder 23 is provided at the front end (end in the direction of arrow F). The pop holder 23 can hold the number of pops 60 (FIG. 1) corresponding to the type of the article 50 displayed on the display member 10. For example, in the display member 10, even if each article 50 faces sideward (in the direction of the arrow L), the display member 10 is held by holding the pop of each displayed article 50 between the pop holders 23. The presence of each article 50 can be appealed to the user located in front of the. Further, since the pop holder 23 has a relatively large area, the pop 60 describing the appeal points of the article 50 that cannot be displayed on the package of the article 50 can be sandwiched. Thereby, a user can fully recognize the appeal point of the article 50.

<5-5>
Further, in the display member 10, the holding member main body 21 has a rear plate portion 213 extending in the arrow LR direction. The reason why the holding member main body 21 has the rear plate portion 213 will be described next. If the inner rail 32 is moved in the direction of the arrow FB vigorously, the force in the direction of the arrow FB is applied to the article 50 as described above. In this case, the article 50 tends to sway (rotate) in the direction of the arrow FB with the hook 22 as an axis. However, in the display member 10, the holding member main body 21 has the pop holder 23 (front plate portion 214) and the rear plate portion 213, and the article 50 to be shaken is the pop holder 23 (front plate portion 214) and the rear plate portion 213. Contact the plate portion 213. Thereby, the shaking of the article 50 is suppressed. That is, the rear plate portion 213 is provided, for example, to suppress the swing of the article 50 accompanying the movement of the inner rail 32.

[6. Modified example]
Although the embodiments have been described above, the present invention is not limited to the above-described embodiments, and various modifications can be made without departing from the gist thereof. Hereinafter, modified examples will be described. However, the following modifications can be combined as appropriate.

<6-1>
In the above embodiment, the hook 22 extends only to the left in the holding member 20. However, the direction in which the hook extends in the holding member is not limited to the left. For example, the holding member may have both a hook extending leftward and a hook extending rightward. The holding member may have a hook extending forward. The holding member may have a hook extending diagonally forward or a hook extending diagonally rearward.

  FIG. 7 is a view of a display member 10A according to Modification 1 (an example in which the hook extends to the left and right) as viewed from below. As shown in FIG. 7, the display member 10 </ b> A is attached to the fixture body 100 via the square bar fixing portion 40 </ b> A. In the holding member 20A included in the display member 10A, the hook 22A extends in the left-right direction. Since the holding member 20A is provided with the four hooks 22A, according to the display member 10A, more types of articles 50A can be displayed.

  FIG. 8 is a view of the display member 10B according to Modification 2 (an example in which the hook extends forward) as viewed from the left. As shown in FIG. 8, in the holding member 20B included in the display member 10B, the hook 22B extends forward.

  FIG. 9 is a view of the display member 10 </ b> C according to the third modification (an example in which the hook extends obliquely forward) as viewed from below. As shown in FIG. 9, in the holding member 20C included in the display member 10C, the hook 22C extends obliquely forward. In other words, the tip of the hook 22C is farther from the fixture body 100 than the root of the hook 22C. According to the display member 10C, it is possible to make the user located diagonally forward of the display member 10C aware of the presence of the article 50C. Further, in the display member 10 </ b> C, the hook 22 </ b> C is directed more forward than the hook is directed in the left-right direction. Therefore, a user standing in front of the display member 10C can easily remove the article 50C from the display member 10C.

  FIG. 10 is a view of a display member 10D according to Modification 4 (an example in which the hook extends obliquely rearward) as viewed from below. As shown in FIG. 10, in the holding member 20D included in the display member 10D, the hook 22D extends obliquely rearward. In other words, the tip of the hook 22D is closer to the fixture body 100 than the root of the hook 22D. That is, the tip of the hook 22D faces the direction closer to the fixture body 100. According to the display member 10D, since it is not easy to remove the article 50D, damage such as shoplifting can be suppressed.

<6-2>
In the above embodiment, the article 50 is displayed on the hook 22 in the holding member 20. However, the display of the article 50 is not necessarily performed by the hook 22. For example, a box with a drawer may be attached to the slide rail, and the article may be displayed in a drawer provided in the box.

  FIG. 11 is a view of the display member 10E according to the fifth modification when viewed from the left. As shown in FIG. 11, in the display member 10E, a holding member 20E is attached to the slide rail 30E. Since the slide rail 30E expands and contracts in the arrow FB direction, the holding member 20E is movable in the arrow FB direction. In the holding member 20E, a plurality of drawers 25 are provided. In each drawer 25, an article 50E is displayed. By providing a plurality of drawers 25, a plurality of types of articles can be displayed. The holding member 20E is provided with a pop holder 27. The pop holder 27 can hold a pop indicating information of each article 50 </ b> E displayed in each drawer 25.

<6-3>
Moreover, in the said embodiment, the slide rail 30 was employ | adopted as a "moving member" which moves the holding member 20 to the arrow FB direction. However, the member that moves the holding member 20 in the direction of the arrow FB is not necessarily the slide rail 30. The moving member may be, for example, an extendable rod-like member.

<6-4>
In the above embodiment, the display member 10 extends in a direction substantially orthogonal to the fixture body 100. However, the direction in which the display member 10 extends is not limited to the direction substantially orthogonal to the fixture body 100. The direction in which the display member 10 extends only needs to intersect the direction in which the fixture main body 100 extends.

<6-5>
In the above embodiment, the holding member 20 is provided with the two hooks 22. However, the number of hooks 22 provided on the holding member 20 is not limited to two. For example, the number of hooks 22 provided on the holding member 20 may be one, or may be three or more.

<6-6>
In the above embodiment, the pop holder 23 is provided on the front surface of the holding member 20. However, the plate provided on the front surface of the holding member 20 does not necessarily need to be the pop holder 23. For example, a plate-like pop may be directly attached to the front surface of the holding member 20.

  10, 10A, 10B, 10C, 10D, 10E Display member, 20, 20A, 20B, 20C, 20D, 20E Holding member, 21 Holding member body, 22, 22A, 22B, 22C, 22D Hook, 23, 27 Pop holder , 25 drawer, 30, 30A, 30B, 30C, 30D, 30E slide rail, 31 outer rail, 32 inner rail, 40, 40A, 40B, 40C, 40D, 40E square bar fixing part, 41 fixing part main body, 42, 43 Fixing screw, 50, 50A, 50B, 50C, 50D, 50E article, 60 pop, 100 fixture body, 210 upper plate portion, 211 right plate portion, 212 left plate portion, 213 rear plate portion, 214 front plate portion.

Claims (7)

A display member that extends in a crossing direction intersecting with the fixture body and is configured to display an article,
A holding member configured to hold the article;
The display member, wherein the holding member is configured to move between a first position and a second position advanced in the crossing direction from the first position.   The display member according to claim 1, further comprising a moving member configured to move the holding member between the first position and the second position. The moving member is
A first member configured to extend in the intersecting direction from the fixture body;
A second member configured to move in the intersecting direction with respect to the first member;
The display member according to claim 2, wherein the holding member is attached to the second member. The retaining member includes at least one hook;
The display member according to claim 1, wherein the hook is configured to hang the article.   The display member according to claim 4, wherein the holding member includes a plurality of the hooks.   The display member according to any one of claims 1 to 5, further comprising a plate provided at an end of the holding member in the intersecting direction. Preparing the display member according to any one of claims 1 to 6;
Displaying the article by using the display member.