JP2019197427A - Sales support system - Google Patents

Abstract

To provide a sales support system capable of efficiently stimulating product purchase incentives for customers who prefer to compare and buy products from various companies and brands and customers who prefer to see and buy only products of a company or brand they like.SOLUTION: A sales support system 11 includes: first business transaction means 12 for providing first live e-commerce which introduces products sold from a plurality of registered companies; second business transaction means 13a for providing second live e-commerce which introduces in-house products; first distribution means 14a for generating video data of a live video incorporated into a user interface and transmitting the video data towards a smart phone terminal 41a in the first live e-commerce and towards a smart phone terminal 41b in the second live e-commerce; and second distribution means 14b for transmitting text data of comments towards the smart phone terminals 41a and 41b in association with the live video.SELECTED DRAWING: Figure 1

Description

  The present invention includes a commercial transaction means for introducing products sold from a plurality of registered companies in a list format to a smartphone terminal in response to a request from a mobile application of the smartphone terminal, and realizing a transaction for each product. It relates to a sales support system.

  In the following description and claims, “product” includes not only tangible products but also intangible products, that is, services (providing benefits).

  Patent Literature 1 discloses a sales support system that supports sales of products based on live video to be distributed. The distribution server distributes live video toward the user terminals of individual viewers. Products will be introduced to viewers in live video. The viewer can purchase a product according to the operation of the user terminal.

JP 2017-199352 A

  In the actual store, a store that is operated by a company specializing in sales and handles products of various companies or brands, and a store that is operated by a company that also handles manufacturing and handles only products of a specific company or brand are mixed. The former is chosen by consumers who prefer to compare products from various companies and brands, regardless of the specific company or brand. The latter is not interested in products other than a specific company or brand, is attracted by the unity of products of a specific company or brand, and prefers to purchase only by looking at the products of the target company or brand Chosen by consumers. Consumers who prefer to buy only by looking at the products of the target company or brand will find it troublesome to find the target product at stores that display products of various companies and brands. Companies can increase sales if both consumers choose. Companies want to stimulate both consumers to purchase products efficiently.

  The present invention is efficient for consumers who prefer to buy by comparing products of various companies and brands, and consumers who prefer to buy by looking only at the products of the companies and brands of interest. An object of the present invention is to provide a sales support system capable of stimulating the willingness to purchase products.

  According to one aspect of the present invention, in response to a request from a first mobile application of a smartphone terminal, an image that introduces products sold from a plurality of registered companies in a list format toward the first mobile application is incorporated. In response to a request from the second mobile application of the smart phone terminal and the first mobile commerce means for transmitting the display data and providing the first live commerce for realizing the transaction for each product, the enterprise is directed toward the second mobile application. A second commercial transaction means for providing second live commerce, which is operated individually for each product, transmits display data incorporated in an image introducing the company's products in a list format, and realizes a transaction for each product; Live video embedded in the user interface including video and comment functions Video data is generated, and if there is a request from the first mobile application in the first live commerce, the video data is transmitted to the first mobile application, and in the second live commerce, 2 If there is a request from the mobile application, the first distribution means for transmitting the video data to the second mobile application and the text data of the comment incorporated in the interface are generated, and in the first live commerce, If there is a request from the first mobile application, the text data is transmitted to the first mobile application. If there is a request from the second mobile application in the second live commerce, the second mobile application is transmitted. Towards the said text About sales support system comprising a second distribution means for sending over data.

  When the first mobile application operates on the smartphone terminal, the first commercial transaction means realizes the first live commerce on the smartphone terminal. In the first live commerce, products (including services) of various companies (or brands) are introduced. In the first live commerce, regardless of a specific company or brand, it is expected that consumers who prefer to compare and purchase products of various companies and brands are expected.

  When the second mobile application operates on the smartphone terminal, the second commercial transaction means realizes the second live commerce of a specific company (or brand) on the smartphone terminal. In the second live commerce, products of the company (or brand) are introduced. The second live commerce is expected to be used by consumers who are not interested in products other than a specific company or brand but prefer to see only the products of the target company or brand.

  The company can urge the user of the first mobile application and the user of the second mobile application to purchase the product. Companies can introduce products to both consumers and increase sales. In particular, the live video and comment function can stimulate the consumer's willingness to purchase goods effectively for both consumers.

  In addition, the live video and comment functions are used in both the first live commerce introducing products of various companies or brands and the second live commerce introducing in-house products of specific companies or brands. Since the customer service is also realized by the live commerce, the labor of the photographer can be reduced, and the operation and other costs can be reduced. On the other hand, in actual stores, both stores that handle products of various companies or brands, and stores that handle only products of specific companies or brands, both require sales representatives. The concept of sharing cannot be established.

  The first mobile application and the second mobile application may include a program component that incorporates the video data and the text data acquired from the first distribution unit and the second distribution unit in the user interface. . In this way, the program component can be incorporated in both the first mobile application and the second mobile application. Such a program component can be distributed as, for example, an SDK (Software Development Kit). When a company realizes customer service based on its own live commerce, it can avoid the effort to independently develop a program that incorporates video data and text data into the user interface. Maintenance work can also be omitted.

  The first distribution unit may set an access right of the video data for each second mobile application. The first distribution means manages video data access rights for each second mobile application. The video data designated for each second mobile application can be distributed. Modification of the second mobile application can be avoided in selecting the video data.

  As described above, according to the disclosed sales support system, consumers who prefer to compare and purchase products of various companies and brands, and purchase only by looking at the products of the target companies and brands. It is possible to efficiently stimulate the customer's willingness to purchase goods for the consumers who like them.

It is a block diagram showing roughly the composition of the sales support system concerning one embodiment of the present invention. It is a figure which shows an example of the image which introduces goods in a list format in 1st live commerce. It is a figure which shows an example of the image which introduces goods in a list format in 2nd live commerce. It is a figure which shows an example of the image which introduces goods in a list format in a shopping site classified by company. It is a figure which shows an example of a user interface in the 1st and 2nd live commerce. It is a figure which shows one specific example of the merchandise information linked | related with a live image | video in 1st and 2nd live commerce. It is a figure which shows an example of a user interface in the shopping site according to a company. It is a sequence diagram which shows the operation | movement of 1st live commerce roughly. It is a sequence diagram which shows the operation | movement of 2nd live commerce roughly. It is a sequence diagram which shows roughly operation | movement of the shopping site according to a company.

  Hereinafter, an embodiment of the present invention will be described with reference to the accompanying drawings.

  FIG. 1 schematically shows a configuration of a sales support system according to an embodiment of the present invention. The sales support system 11 is operated individually for each company (or brand) and the first commercial transaction means 12 that provides the first live commerce that realizes the transaction for each product based on the live video that introduces the product. Second commercial transaction means 13a that provides second live commerce that realizes transactions for each product based on the live video to be introduced, and a company-specific shopping site that is operated individually for each company (or brand) and realizes transactions for each product The third commercial transaction means 13b for providing the video, the first distribution means 14a for generating the video data to be incorporated in the user interface including the live video and the comment function regarding the product in the first and second live commerce, and the interface. Second distribution means 14b for generating the comment text data to be generated, and the first distribution And means 14a and application programming interface (API) means 14c for generating a data group of the user interface to retrieve the video data and text data from the second distribution means 14b. In the first live commerce, products sold from a plurality of registered companies are introduced. The first live commerce is operated, for example, by a company that specializes in sales without taking charge of the manufacture of products or a company that supports sales of products. That is, the first live commerce provides an online shop platform. In the second live commerce and company-specific shopping sites, products having a sense of unity under a specific company brand or product brand are introduced. The company-specific shopping site and the second live commerce are operated by, for example, a vertically integrated company that handles from manufacturing to sales.

  Here, the first commercial transaction means 12, the first distribution means 14 a, the second distribution means 14 b and the API means 14 c are constructed in the first server 16 connected to the Internet 15. The first server 16 is connected to the central processing unit (CPU) 17 functioning as the first commercial transaction means 12, the first distribution means 14a, the second distribution means 14b, and the API means 14c, and the CPU 17, so that the application is executed. A memory 18 that temporarily stores programs and data, and a mass storage device 19 that is connected to the CPU 17 and stores programs and data are provided. The mass storage device 19 includes, for example, a hard disk drive (HDD). The mass storage device 19 includes, for example, display data of the first live commerce, a video distribution application program responsible for live video distribution, a comment application program responsible for a comment function, an interface application program that controls the user interface of the website, and A commercial transaction application program responsible for commercial transactions is stored. The first commercial transaction unit 12, the first distribution unit 14 a, the second distribution unit 14 b, and the API unit 14 c may be formed by a plurality of sets of CPU 17, memory 18, and mass storage device 19.

  As shown in FIG. 2, the display data of the first live commerce is incorporated in an image 21 that introduces products sold from a plurality of registered companies in a list format. The display data includes a still image 22 and product information 23 of the product. The display data is transmitted toward the request source in response to a request acquired from the Internet 15. The still image 22 and the product information 23 may be stored in a mass storage device.

  When the video distribution application program is executed by the CPU 17, the video distribution application operates on the first server 16. The video distribution application transmits video data of live video toward the Internet 15 in response to a request received from the Internet 15.

  When the comment application program is executed by the CPU 17, the comment application operates on the first server 16. The comment application generates comment text data to be overlaid on the live video based on the comment text received from the Internet 15.

  When the commercial transaction application program is executed by the CPU 17, the commercial transaction application operates on the first server 16. The commercial transaction application performs a settlement process in response to a request received from the Internet 15.

  When the interface application program is executed, in response to a request received from the Internet 15, a user interface data group for acquiring video data and text data from the first distribution unit 14 a and the second distribution unit 14 b is generated. The data group of the user interface is transmitted toward.

  An administrator Internet terminal 25 is connected to the first server 16 via the Internet 15, for example. The Internet terminal 25 is, for example, a CPU, a memory that is connected to the CPU and temporarily stores programs and data in the operation of the CPU, a mass storage device that is connected to the CPU and stores a browser application program, An input device such as a keyboard and a mouse that is connected to the CPU and inputs instructions and data in accordance with an operation of the administrator, and a display panel that is connected to the CPU and displays an image on the screen.

  When the browser application program is executed, the browser operates on the Internet terminal 25. A browser is displayed on the display panel screen. The browser can be connected to a first live commerce administrator site provided from the first server 16. The administrator site is displayed in the browser according to the connection. The administrator can register a product still image 22 and product information 23 in the mass storage device 19 of the first server 16 by operating a browser on the Internet terminal 25. The product still image 22 and the product information 23 may be registered in a database referred to by the first live commerce.

  A web camera 26 is connected to the CPU. The web camera 26 is connected to the first server 16 via the Internet 15. When the browser is operated with the keyboard or mouse of the Internet terminal 25, the video data of the web camera 26 is delivered to the video distribution application of the first server 16.

  The internet terminal 25 is managed for each account. A video distribution application is used for each account. Depending on the number of accounts, the number of live videos delivered simultaneously is determined. A login ID and a password are individually set for each account.

  The second commercial transaction means 13 a and the third commercial transaction means 13 b are respectively constructed in a plurality of second servers 28 connected to the Internet 15. The second server 28 is connected to the CPU 29, which functions as the second commercial transaction means 13a and the third commercial transaction means 13b, and the CPU 29. The second server 28 is connected to the CPU 29 and a memory 31 that temporarily stores programs and data when the application is executed. And a mass storage device 32 for storing programs and data. The mass storage device 32 includes, for example, a hard disk drive (HDD). The large-capacity storage device 32 stores, for example, display data of the second live commerce, language data (HTML data) of company-specific shopping sites, and a commercial transaction application program responsible for commercial transactions. The second commercial transaction means 13 a and the third commercial transaction means 13 b may be formed by a plurality of sets of CPU 29, memory 31 and mass storage device 32.

  As shown in FIG. 3, the display data of the second live commerce is incorporated in an image 33 that introduces the company's own products in a list format. The display data includes a still image 34 and product information 35 of the product. The display data is transmitted toward the request source in response to a request acquired from the Internet 15. The still image 34 and the product information 35 may be stored in the mass storage device 32.

  As shown in FIG. 4, the language data (HTML language) of the company-specific shopping site defines the framework of the image 36 that introduces the company's own products in a list format. The product still image 37 and product information 38 are incorporated (embedded) in the framework. The still image 37 and the product information 38 may be stored in the mass storage device 32. The language data includes language data that identifies the interface application in response to a request. The language data further includes an identifier that designates a specific live video.

  When the commercial transaction application program is executed by the CPU, the commercial transaction application operates on the second server 28. The commercial transaction application performs a settlement process in response to a request received from the Internet 15.

  The smart phone terminals 41a and 41b are connected to the CPU, a memory that stores the first mobile application program 42 or the second mobile application program 43, and a display panel that is connected to the CPU and displays an image on the screen. With. When the first mobile application program 42 is executed, the first mobile application operates on the smartphone terminal 41a. When the second mobile application program 43 is executed, the second mobile application operates on the smartphone terminal 41b.

  The first mobile application is connected to the first server 16 via the communication network 44 and the Internet 15. The first mobile application requests display data of the first live commerce from the first server 16. The first mobile application receives display data including the product still image 22 and product information 23, and displays the product still image 22 and product information 23 in a framework for introducing products in a list format as shown in FIG. Embedded (embedded) to display the image. The communication network 44 may be a mobile phone communication network connected to the Internet 15 by a gateway, for example.

  The second mobile application is connected to the second server 28 via the communication network 44 and the Internet 15. The second mobile application requests display data of the second live commerce from the second server 28. The second mobile application receives the display data including the still image 34 and the product information 35 of the product. As shown in FIG. 3, the second mobile application displays the still image 34 and the product information 35 of the product in a framework for introducing the products in a list format. Embedded (embedded) to display the image.

  The first mobile application program 42 and the second mobile application program 43 include a video management program component 45 that incorporates video data acquired from the first distribution means 14a into the user interface 48 in the first live commerce or the second live commerce. In the first live commerce or the second live commerce, a comment management program component 46 that incorporates text data acquired from the second distribution means 14b in the user interface 48 is included. A video management program component 45 and a comment management program component 46 are written in the second mobile application program 43 in common with the first mobile application program 42. For example, the video management program component 45 and the comment management program component 46 are distributed to the producers of the second mobile application program 43 as an SDK (software development kit).

  The 1st delivery means 14a sets the access right of video data to a 2nd mobile application for every 2nd live commerce classified by company. When the second mobile application is connected to the first distribution means 14a, the first distribution means 14a hands over the video data relating to the video assigned exclusively to the second mobile application to the second mobile application. Video allocation is set in advance in the first distribution means 14a. The 1st delivery means 14a restrict | limits the video data transmitted to a 2nd mobile application only by identifying a 2nd mobile application.

  When the first mobile application is operated on the smartphone terminal 41a according to a specific method, the smartphone terminal 41a generates a user interface for acquiring video data and text data from the video distribution application and the comment application. As shown in FIG. 5, a user interface 48 is displayed on the screen of the smartphone terminal 41a. The user interface 48 includes a live video 48a, a text of a comment 48b superimposed on the live video 48a, and an input frame 48c used for inputting the comment 48b. The text of the comment 48b can be input to the input frame 48c based on the operation of the keyboard displayed on the screen of the smartphone terminal 41a. The input text data of the comment 48 b is delivered to the comment application of the first server 16 via the communication network 44 and the Internet 15.

  In the smartphone terminal 41a, the specific product information 23 is associated with the live video 48a. When the first mobile application is operated during the display of the live video 48a, as shown in FIG. 6, the first mobile application acquires related product information 23 from the first server 16 and displays the product on the screen of the smartphone terminal 41a. Information 23 is displayed. When the “add to cart” button 48 d of the first mobile application is operated while the merchandise information 23 is being displayed, the first mobile application is connected to the commercial transaction application of the first server 16. A user of the smartphone terminal 27 can purchase a product.

  When the second mobile application is operated on the smartphone terminal 41b according to a specific method, the smartphone terminal 41b generates a user interface that acquires video data and text data from the video distribution application and the comment application. As shown in FIG. 5, a user interface 48 is displayed on the screen of the smartphone terminal 41b. Similarly, when the second mobile application is operated while the live video 48a is being displayed, the second mobile application acquires related product information 35 from the second server 28 as shown in FIG. Product information 35 is displayed on the screen. When the “add to cart” button 48 d of the second mobile application is operated while the product information 35 is displayed, the second mobile application is connected to the commercial transaction application of the second server 28. The user of the smartphone terminal 41b can purchase a product.

  For example, an Internet terminal 49 is connected to each second server 28 via the Internet 15. The Internet terminal 49 is connected to the CPU, a memory that temporarily stores programs and data in the operation of the CPU, a mass storage device that is connected to the CPU and stores a browser application program, and a CPU. An input device such as a keyboard and a mouse that are connected to input instructions and data in accordance with an operation of an administrator, and a display panel that is connected to a CPU and displays an image on a screen.

  When the browser application program is executed, the browser application runs on the Internet terminal. A browser is displayed on the display panel screen. When the company-specific shopping site is designated by the browser, the browser application requests language data of the company-specific shopping site from the specific second server 28. The browser application is connected to the company-specific shopping site of the second server 28. The browser application receives a framework for introducing products in a list format, a still image 37 of the products, and product information 38, and displays an image 36 for introducing products in a list format on the display panel screen as shown in FIG. To do. The browser displays a shopping site for each company.

  When the browser is operated on the Internet terminal 49 according to a specific method, the browser is connected to the interface application of the first server 16. The Internet terminal 49 receives a data group of a user interface for acquiring live video data and comment text data from the video distribution application and the comment application. As shown in FIG. 7, a user interface 51 is displayed on the screen of the Internet terminal 49.

  The user interface 51 includes live video 51a, text of a comment 51b superimposed on the live video 51a, an input frame 51c used for inputting the comment 51b, and specific product information 51d associated with the live video 51a. The product information 51 d is acquired from the first server 16. The text of the comment 51b can be input to the input frame 51c based on a keyboard operation. The input text data of the comment 51 b is delivered to the comment application of the first server 16 via the Internet 15. The live video 51a, the comment 51b, and the product information 51d of the user interface 51 may be used as they are in the first live commerce.

  When the “Purchase” button 51 e of the user interface 51 is operated, the purchase operation of the user of the Internet terminal 49 is prompted in the company-specific shopping site. The user of the Internet terminal 49 can purchase a product at a company-specific shopping site.

  Next, operations of the first commercial transaction unit 12, the first distribution unit 14a, and the second distribution unit 14b will be described. As shown in FIG. 8, when the first mobile application is activated on the smartphone terminal 41 a, the first mobile application is connected to the first server 16 via the communication network 44 and the Internet 15. The first mobile application requests display data of the first live commerce from the first server 16 in step S1. In step S2, the first server 16 transmits display data including the product still image 22 and the product information 23 toward the smartphone terminal 41a in response to a request from the first mobile application of the smartphone terminal 41a. In step S3, the display data is inserted into a framework for introducing products in a list format. On the screen of the smartphone terminal 41a, as shown in FIG. 2, an image 21 introducing products sold from a plurality of registered companies in a list format is displayed. The CPU 17 of the first server 16 functions as the first commercial transaction means 12 that provides the first live commerce that realizes a transaction for each product by transmitting display data incorporated in an image that introduces the product in a list format.

  When the administrator site of the first live commerce is designated by the browser of the Internet terminal 25 for the administrator, the browser is connected to the first server 16 (first administrator site of the first live commerce) via the Internet 15. In step S4, when the administrator logs in to the administrator site based on the account set, the browser establishes a connection with the administrator site as a live video distributor. When the administrator site is operated by the browser according to a specific method, the video distribution application is activated in step S5 in the first server 16. The video distribution application acquires live video data from the web camera 26 of the Internet terminal 25 in step S6. The video data of the live video is delivered from the web camera 26 to the video distribution application in real time by the browser operating on the Internet terminal 25. The web camera 26 photographs, for example, a salesperson, an influencer, a celebrity or the like who introduces a product (step S7). The comment application operates in accordance with the operation of the video distribution application (step S8).

  When a specific operation is applied to the smartphone terminal 41a in the first mobile application, the CPU of the smartphone terminal 41a generates a user interface including a live video and a comment function regarding the product. In step S <b> 9, the first mobile application requests the video distribution application of the first server 16 to transmit the video data incorporated in the user interface 48 via the communication network 44 and the Internet 15. One live image is selected from a plurality of live images being distributed in response to the transmission request. In the request to be transmitted, an identifier for specifying the selected one live video is described.

  In response to such a request, the CPU 17 of the first server 16 generates video data of a live video incorporated in the user interface 48. The video data is transmitted toward the smartphone terminal 41a in step S10. In step S11, the CPU of the smartphone terminal 41a displays the video incorporated in the user interface 48 based on the received video data as shown in FIG. The user interface 48 is connected to the video distribution application of the first server 16. Live video is distributed from the video distribution application to the user interface 48.

  When the comment 48b is input from the input frame 48c on the user interface 48 (step S12), the text data of the input comment 48b is delivered to the comment application of the first server 16 via the communication network 44 and the Internet 15. In step S13, the comment application generates text data of the comment 48b to be incorporated in the user interface 48 based on the text data received from the Internet 15. The text data is distributed toward the smartphone terminal 41a. As shown in FIG. 5, the comment 48b is displayed on the screen of the smartphone terminal 41a so as to be superimposed on the live video (step S14). The user of the smartphone terminal 41a can check the comment 48b posted for the live video on the screen of the smartphone terminal 41a. The comment 48b includes not only one posted from the smartphone terminal 41a but also one posted from any other smartphone terminal 41a.

  The comment application delivers the text data of the comment 48b to the browser of the connected Internet terminal 25. A comment 48b posted on the live video being distributed is displayed on the browser of the Internet terminal 25 (step S15). Thus, the distributor can check the posted comment 48b. The distributor can respond to the comment 48b with a voice or action in the video (step S16). Individual customer service is realized for contributors. Viewers other than the poster can acquire necessary information from the exchange between the poster and the distributor.

  When the first mobile application is operated while the live video 48a is being displayed, the mobile application acquires related product information 23 from the first server 16 and displays the product information 23 on the screen of the smartphone terminal 41a as shown in FIG. Is displayed. When the “add to cart” button 48d of the first mobile application is operated while the merchandise information 23 is displayed (step S17), the first mobile application is connected to the commercial transaction application of the first server 16. The commercial transaction application in the first live commerce processes the commercial transaction while interacting with the first mobile application (step S18). Thus, the user of the smartphone terminal 41a can purchase the product.

  In the first live commerce, products (including services) of various companies (or brands) are introduced. In the first live commerce, regardless of a specific company or brand, it is expected that consumers who prefer to compare and purchase products of various companies and brands are expected. The first live commerce urges consumers to purchase products by comparing the products of various companies and brands. In particular, the live video and comment function stimulates the willingness to purchase products effectively for viewers (consumers).

  Next, the operation of the second commercial transaction means 13a will be described. As shown in FIG. 9, when the second mobile application is activated on the smartphone terminal 41 b, the second mobile application is connected to the second server 28 via the communication network 44 and the Internet 15. The second mobile application requests display data of the second live commerce from the second server 28 in step V1. In step V2, the second server 28 transmits display data including a still image 34 and product information 35 of the product toward the smartphone terminal 41b in response to a request from the second mobile application of the smartphone terminal 41b. The display data is inserted into a framework for introducing products in a list format in step V3. On the screen of the smartphone terminal 41b, as shown in FIG. 3, an image 33 introducing products of a specific company (or brand) is displayed in a list format. The CPU 29 of the second server 28 provides the second live commerce that is operated individually for each company and realizes a transaction for each product by transmitting display data incorporated in an image that introduces the product in a list format. It functions as the two commerce means 13a.

  Here, in the same manner as described above, the video distribution application acquires video data of live video from the web camera 26 of the Internet terminal 25 in accordance with steps S4 to S8 (step S6). The comment application operates in accordance with the operation of the video distribution application (step S8). Therefore, the video distribution application and the comment application can be shared between the second live commerce and the first live commerce.

  When a specific operation is applied to the smartphone terminal 41b in the second mobile application, the CPU of the smartphone terminal 41b generates a user interface including a live video and a comment function regarding the product. In step V4, the second mobile application requests the video distribution application of the first server 16 to transmit the video data incorporated in the user interface 48 via the communication network 44 and the Internet 15. One live image is selected from a plurality of live images being distributed in response to the transmission request. In the request to be transmitted, an identifier for specifying the selected one live video is described.

  In response to such a request, the CPU 17 of the first server 16 generates video data of a live video incorporated in the user interface 48. The video data is transmitted toward the smartphone terminal 41b in step V5. In step V6, the CPU of the smartphone terminal 41b displays a video incorporated in the user interface 48 based on the received video data, as shown in FIG. The user interface 48 is connected to the video distribution application of the first server 16. Live video is distributed from the video distribution application to the user interface 48.

  At this time, if the user interface 48 of the first mobile application and the user interface 48 of the second mobile application are connected to the video distribution application, the first live commerce smartphone terminal 41a and the first live commerce smartphone terminal 41a and the second mobile application are connected. Live video can be distributed to the smartphone terminal 41b of 2 live commerce.

  In the first server 16, access rights for video data are set for each second mobile application. The 1st delivery means 14a restrict | limits the video data transmitted to a 2nd mobile application only by identifying a 2nd mobile application. Thus, the first distribution unit 14a manages the access right of the video data for each second mobile application. The video data designated for each second mobile application is distributed. Modification of the second mobile application is avoided when selecting video data. Updates to the second mobile application that are forced each time the selection changes are avoided.

  When the comment 48 b is input from the input frame 48 c on the user interface 48 (procedure V 7), the text data of the input comment 48 b is delivered to the comment application of the first server 16 via the communication network 44 and the Internet 15. In step V8, the comment application generates text data of a comment 48b to be incorporated in the user interface 48 based on the text data received from the Internet 15. The text data is distributed toward the smartphone terminal 41b. As shown in FIG. 5, the comment 48b is displayed on the screen of the smartphone terminal 41b so as to be superimposed on the live video (procedure V9). The user of the smartphone terminal 41b can check the comment 48b posted for the live video on the screen of the smartphone terminal 41b. The comment 48b includes not only one posted from the smartphone terminal 41b but also one posted from any of the other smartphone terminals 41b and 41a.

  The comment application delivers the text data of the comment 48b to the browser of the connected Internet terminal 25. A comment 48b posted on the live video being distributed is displayed on the browser of the Internet terminal 25 (procedure V10). Thus, the distributor can check the posted comment 48b. The distributor can respond to the comment 48b with a voice or action in the video (procedure V11). Individual customer service is realized for contributors. Viewers other than the poster can acquire necessary information from the exchange between the poster and the distributor.

  At this time, if the live video is distributed to the smartphone terminal 41a related to the first mobile application and the smartphone terminal 41b related to the second mobile application, the live video is posted from the smartphone terminal 41a related to the first live commerce. The comment 48b and the comment 48b posted from the smartphone terminal 41b related to the second live commerce are displayed together. The comment application of the first server 16 collects comments from any of the smartphone terminals 41a and 41b.

  When the second mobile application is operated while the live video 48a is displayed, as shown in FIG. 6, the mobile application acquires related product information 35 from the first server 16 and displays the product information 35 on the screen of the smartphone terminal 41b. Is displayed. When the “add to cart” button 48d of the second mobile application is operated while displaying the product information 35 (procedure V12), the second mobile application is connected to the commercial transaction application of the second server 28. The commercial transaction application in the second live commerce processes the commercial transaction while interacting with the second mobile application (procedure V13). In this way, the user of the smartphone terminal 41b can purchase a product.

  In the second live commerce, products (including services) of the company (or brand) are introduced. These online shops by company are expected to be used by consumers who are not interested in products other than a specific company or brand and prefer to see only the products of the target company or brand. The company-specific online shop will motivate consumers who want to buy only by looking at the products of the target company or brand. In particular, the live video and comment function stimulates the willingness to purchase products effectively for viewers (consumers).

  Next, the operation of the third commercial transaction means 13b will be described. As shown in FIG. 10, when a specific company-specific shopping site is designated by the browser of the Internet terminal 49, the browser application is connected to the specific second server 28 via the Internet 15. In step T1, the browser application requests language data of the company-specific shopping site from the specific second server 28. The designated second server 28 transmits language data to the Internet terminal 49 in response to a request from the browser application of the Internet terminal 49 in step T2. In step T3, the language data is displayed on the screen of the Internet terminal 49 as an image of the shopping site by company. As shown in FIG. 4, the image of the company-specific shopping site includes an image 36 that introduces the company's products in a list format. The CPU 29 functions as the second commercial transaction means 13b that provides a shopping site that is operated individually for each company and realizes a transaction for each product by transmitting language data of the shopping site for each company.

  Here, in the same manner as described above, the video distribution application acquires video data of live video from the web camera 26 of the Internet terminal 25 in accordance with steps S4 to S8 (step S6). The comment application operates in accordance with the operation of the video distribution application (step S8). Therefore, the video distribution application and the comment application can be shared between the company-specific shopping site, the first live commerce, and the second live commerce.

  The language data of the company-specific shopping site includes language data that specifies the interface application of the first server 16 and an identifier that specifies a specific live video. The language data may be, for example, URL notation that specifies the position of the interface application. Therefore, when the browser is operated on the Internet terminal 49 according to a specific method, the CPU of the Internet terminal 49 transmits the video data of the live video from the video distribution application and the comment application to the first server 16 via the Internet 15 in step T4. And transmission of a data group for realizing the user interface 51 for acquiring the text data of the comment 48b.

  In response to such a request, the CPU 17 of the first server 16 transmits a user interface data group to the Internet terminal 49 in step T5. In step T6, the CPU of the Internet terminal 49 displays the user interface 51 on the screen based on the received data group as shown in FIG. The user interface 51 is connected to the video distribution application and comment application of the first server 16.

  In step T <b> 7, the user interface 51 requests the video distribution application of the first server 16 to transmit the video data incorporated in the user interface 51 via the communication network 44 and the Internet 15. One live image is selected from a plurality of live images being distributed in response to the transmission request. In the request to be transmitted, an identifier for specifying the selected one live video is described.

  In response to such a request, the CPU 17 of the first server 16 generates video data of a live video incorporated in the user interface 51. The video data is transmitted toward the Internet terminal 49 in step T8. In step T9, the CPU of the Internet terminal 49 displays the video incorporated in the user interface 51 based on the received video data as shown in FIG. In this way, live video is distributed to the user interface 51 from the video distribution application.

  At this time, if the user interface 51 of the Internet terminal 49 and the user interface 48 of the smartphone terminals 41a and 41b are connected to the video distribution application, the Internet terminal 49 and the smartphone terminals 41a and 41b are connected from one Internet terminal 25. Live video can be delivered.

  When the comment 51b is input from the input frame 51c on the user interface 51 (procedure T10), the text data of the input comment 51b is delivered to the comment application of the first server 16 via the Internet 15. In step T11, the comment application generates text data of a comment 51b to be incorporated in the user interface 51 based on the text data received from the Internet 15. The text data is distributed to the Internet terminal 49. As shown in FIG. 7, the comment 51b is displayed on the screen of the Internet terminal 49 so as to be superimposed on the live video (procedure T12). The user of the internet terminal 49 can check the comment 51b posted for the live video on the screen of the internet terminal 49. The comments 51 b include not only those posted from the Internet terminal 49 but also those posted from any other Internet terminal 49.

  The comment application delivers the text data of the comment 51b to the browser of the connected Internet terminal 25. A comment 51b posted on the live video being distributed is displayed on the browser of the Internet terminal 25 (procedure T13). In this way, the distributor can check the posted comment 51b. The distributor can respond to the comment 51b with a voice or action in the video (procedure T14). Individual customer service is realized for contributors. Viewers other than the poster can acquire necessary information from the exchange between the poster and the distributor.

  At this time, if the live video is distributed to both the Internet terminal 49 and the smartphone terminals 41a and 41b, the comment 51b posted from the Internet terminal 49 and the comment posted from the smartphone terminals 41a and 41b are displayed on the live video. 48b is displayed together. The comment application of the first server 16 collects comments from both the Internet terminal 49 and the smartphone terminals 41a and 41b.

  In the interface 51 of the Internet terminal 49, as shown in FIG. 7, product information 51d is displayed in addition to the live video 51a. Then, when the “Purchase” button 51e of the user interface 51 is operated (procedure T15), the purchase operation of the user of the Internet terminal 49 is prompted in the company-specific shopping site. The business transaction application in the company-specific shopping site processes the business transaction while interacting with the browser (step T16). In this way, the user of the Internet terminal 49 can purchase a product at the company-specific shopping site.

  In the shopping site for each company, products (including services) of the company (or brand) are introduced. These company-specific shopping sites are expected to be used by consumers who are not interested in products other than a specific company or brand, and prefer to see only the products of the target company or brand. The company-specific shopping site encourages consumers to purchase products for consumers who prefer to see only the products of the target company or brand. In particular, the live video and comment function stimulates the willingness to purchase products effectively for viewers (consumers).

  In the sales support system 11 according to the present embodiment, when the first mobile application operates on the smartphone terminal 41a, the first commercial transaction means 12 realizes the first live commerce on the smartphone terminal 41a. In the first live commerce, products (including services) of various companies (or brands) are introduced. When the second mobile application operates on the smartphone terminal 41b, the second commercial transaction means 13a realizes the second live commerce on the smartphone terminal 41b. In the second live commerce, products of the company (or brand) are introduced. The company can urge the user of the first mobile application and the user of the second mobile application to purchase the product. Companies can introduce products to both consumers and increase sales. In particular, the live video and comment function can stimulate the consumer's willingness to purchase goods effectively for both consumers.

  In addition, the live video and comment functions are used in both the first live commerce introducing products of various companies or brands and the second live commerce introducing in-house products of specific companies or brands. Since the customer service is also realized by the live commerce, the labor of the photographer can be reduced, and the operation and other costs can be reduced. On the other hand, in actual stores, both stores that handle products of various companies or brands, and stores that handle only products of specific companies or brands, both require sales representatives. The concept of sharing cannot be established.

  The first mobile application program 42 and the second mobile application program 43 include a video management program component 45 that incorporates video data into the user interface 48 and a comment management program component that incorporates text data into the user interface 48. A video management program component 45 and a comment management program component 46 are written in the second mobile application program 43 in common with the first mobile application program 42. For example, the video management program component 45 and the comment management program component 46 are distributed to the producers of the second mobile application program 43 as an SDK (software development kit). When the company realizes customer service based on the second live commerce unique to the company, the company can avoid the effort to independently develop a program that incorporates video data and text data into the user interface 48. Maintenance work can also be omitted.

  In the sales support system 11 according to the present embodiment, the third commercial transaction means 13b realizes online shopping on the Internet terminal 49 when the company-specific shopping site is designated by the browser of the Internet terminal 49. The company can urge the user of the Internet terminal 49 to purchase products as well as the users of the first and second mobile applications. Companies can introduce products to any consumer and increase sales. In particular, the live video and comment function can stimulate the consumer's willingness to purchase goods effectively for both consumers.

  In addition, the live video and comment functions provided by the 1st live commerce are used in the 2nd live commerce and the shopping site by company, and one live video is served at the 1st live commerce, the 2nd live commerce and the shopping site by company. Therefore, the labor of the photographer can be reduced, and the operation and other costs can be reduced.

  In the above-described embodiment, one live video is displayed on the screen on each of the smartphone terminals 41a and 41b. However, the number of live images to be displayed is not limited to one and may be plural. A plurality of live videos may be distributed from a plurality of web cameras 26 to one distributor. In this case, a plurality of live videos may be simultaneously displayed in a list format on one screen, and live videos are displayed one by one while being switched on one screen according to the operation of the user interfaces 48 and 51. May be. In the present embodiment, the first distribution means 14a realized by the execution of the video distribution application program is mounted on the first server 16, but the first distribution means 14a is separated from the first server 16 and is, for example, the Internet 15 It may be constructed in a third server connected to.

  In establishing the second live commerce, the still image 34 and the product information 35 of the product may be held in the first server 16. In this case, the second mobile application requests the still image 34 and the product information 35 of the product from the first server 16 instead of the second server 28. Thus, if the still images 22 and 34 and the product information 23 and 35 of the product are shared in the first live commerce and the second live commerce, the burden of managing the still image and the product information can be reduced.

  DESCRIPTION OF SYMBOLS 11 ... Sales support system, 12 ... 1st commercial transaction means, 13a ... 2nd commercial transaction means, 14a ... 1st delivery means, 14b ... 2nd delivery means, 29 ... User interface, 48a ... Live image | video, 41a ... Smartphone terminal, 41b ... Smartphone terminal, 45 ... Program component (video management program component), 46 ... Program component (comment management program component), 48 ... User interface.

Claims (3)

In response to a request from the first mobile application of the smartphone terminal, the display data incorporated in an image introducing products sold from a plurality of registered companies in a list format is sent to the first mobile application, A first commercial transaction means for providing a first live commerce for realizing a transaction for each product;
In response to a request from the second mobile application of the smartphone terminal, the display data embedded in the image introducing the company's products in a list format is individually operated for each company and sent to the second mobile application. A second commercial transaction means for providing a second live commerce for each transaction;
Generate video data of a live video to be incorporated in a user interface including a live video and comment function related to the product, and if there is a request from the first mobile application in the first live commerce, direct to the first mobile application Transmitting the video data, and if there is a request from the second mobile application in the second live commerce, a first distribution means for transmitting the video data to the second mobile application;
Generating text data of a comment to be incorporated into the interface, and transmitting the text data to the first mobile application if requested by the first mobile application in the first live commerce; In live commerce, if there is a request from the second mobile application, a second distribution means for transmitting the text data to the second mobile application;
A sales support system comprising:   2. The sales support system according to claim 1, wherein the first mobile application and the second mobile application include the video data and the text acquired from the first distribution unit and the second distribution unit in the user interface. A sales support system including a program component for incorporating data. 3. The sales support system according to claim 2, wherein the first distribution unit sets an access right for the video data for each of the second mobile applications.