JP2019191678A - Customer attraction system for motor vehicle sales and repair business or the like - Google Patents

Abstract

To provide a customer attraction system for motor vehicle sales and repair business or the like to use a diagnostic tool for motor vehicle insurance contract contents, for obtaining business expectations of attracting customers requesting new motor vehicle purchase, repair and inspection.SOLUTION: A customer attraction system 100 for motor vehicle sales and repair business or the like includes a user motor vehicle insurance policy 1 and a diagnostic tool 2 for diagnosing an enrolled motor vehicle insurance. The diagnostic tool includes a concentric graph 38 including a fan-shaped part SL that displays compensation items 24 of a compensation content part 22 of the motor vehicle insurance policy and compensation classification details 26 set corresponding to the compensation items in spaces divided by a plurality of concentric circles 28a to 28d and angle dividing lines 30 from the center. It allows visual intuition of insurance contents and instant understanding of enrolled insurance appropriateness for an owned motor vehicle to promote reviewing of the insurance policy contents and new enrollment and increase customer attraction efficiency with expected requests for new motor vehicle purchase, repair, and inspection.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a customer attraction system for business operators such as automobile sales and repairs.

  Automobile dealers replace and purchase new and used cars, auto-sale, auto repairs, etc.Automobile sheet metal inspections, inspections, malfunctions, etc. Etc. as the main business. In the past, car dealers and car repair companies have come to the company when users want to buy new cars or buy more cars, or car repair companies need to visit the company at the time of a car inspection, accident, etc. The company only waits for sales, repairs, etc., and there has been little sales or advertising activities to actively attract users as its customers. Conventionally, there has been no proposal for a method of attracting customers of an automobile sales company or an automobile repair company, and only a system disclosed in Patent Document 1 has been proposed for article sales.

Utility Model Registration No. 3201012

  Patent Document 1 relates to a customer attraction sales promotion system using coins. For example, a game amusement store or the like distributes a coin affixed with a tape to a mount on which a game outline is displayed as an illustration to unspecified users, The user obtains a privilege such as playing a game with a game machine using the coin at the store that brought the mount and coin, and acquiring a prize or the like. However, in the system disclosed in Patent Document 1, only coins for play are presented to the user in advance to serve a game fee on the gaming machine, and the company expects to attract customers related to automobile related matters such as car sales and repair. I can't. By the way, accidents when driving a car are an inevitable problem for cars that are driven without being bound to any track, and it is also a driver's duty to set up a security in preparation for those accidents. . Therefore, in modern times, drivers are obliged to take out automobile liability insurance, which is a public security, and usually they take out any automobile insurance provided by a private insurance company. And there is no system that can effectively attract customers of car sales / repair companies focusing on this optional car insurance. There is no diagnostic tool for auto insurance policy that can be expected to attract customers of auto sales companies and auto repair companies by purchasing new cars, repairing, inspection requests, etc. It had been.

  The present invention has been made in view of the above-described conventional problems, and one of its purposes is to provide easy-to-understand, easy-to-understand explanation of the contents of compensation for automobile insurance, and to obtain the user's consent and understanding to join automobile insurance. The purpose is to provide a system for attracting business operators such as automobile sales and repairs that can be expected to attract customers from new businesses such as purchasing, repairing and inspecting new vehicles.

  In order to solve the above-mentioned problem, the present invention obtains free diagnostic service information on the appropriateness of insurance participation of automobile insurance policies, and a user provides a car insurance policy 1 that has been subscribed to an automobile sales / repair company, The vehicle sales / repair business operator 3 diagnoses the insurance content displayed on the enrolled auto insurance policy provided by the user 4 based on the diagnostic tool 2, and the diagnostic tool 2. A system for presenting a contractor-suggested insurance proposed by the car sales / repair business operator 3 to the user, obtaining an agreement and obtaining a contract, and a method of attracting customers related to the car related matters of the car sales / repair business company And the system includes a user's car insurance policy and a diagnostic tool for enrolled car insurance diagnosis, wherein the diagnostic tool 2 is A sector-shaped portion SL for displaying the compensation item 24 of the compensation content portion 22 and the compensation category specification 26 set corresponding to the compensation item in a space defined by a plurality of concentric circles 28 and an angle dividing line 30 from the center. And a concentric circle-shaped graph 38 including a customer attracting system 100 of an automobile sales / repair company.

  The concentric graph 38 may be formed by radially disposing the fan-shaped portion SL from the center toward the outside, and the compensation item 24 of the compensation content portion 22 may be displayed on the innermost fan-shaped portion. .

  A plurality of concentric circles 28 and / or angle division lines 30 of the concentric graph 38 are displayed as a combination of straight lines and broken lines or virtual lines, and these straight lines, broken lines or virtual lines comply with the user 4's car insurance participation status. You may form the picture-drawing base line part 34 of the color marker thick line 32 which was made.

  Compensation item 24 on the outer fan-shaped portion SLx outside the innermost fan-shaped portion and sandwiched by the same two angle dividing lines 30 and 30 as the innermost fan-shaped portion is partitioned. It is preferable that the compensation category details 26 are displayed.

  Further, it is preferable to display the compensation target part 36 and / or the compensation content part 22 of the automobile insurance policy in which the information such as the vehicle of the automobile insurance policy and the insured person is described adjacent to the diagnostic tool.

  According to the vehicle sales / repair business customer acquisition system of the present invention, the contents of each insurance are explained using a concentric circle graph based on the automobile insurance policy presented by the user so that it can be easily understood visually. It is possible to dig up new purchases and repairs through reviewing and applying for automobile insurance, and to attract customers related to automobile related matters such as car sales and repair.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a system configuration diagram showing the overall configuration and processing flow of a customer collection system for business operators such as automobile sales and repair according to the present invention. It is an Example explanatory drawing of the diagnostic tool used for the customer collection system of business operators, such as a car sales and repair of this invention. It is a table | surface figure which shows an example of a car insurance policy. It is the figure which displayed the compensation item and diagnostic tool of the automobile insurance which concern on an Example simultaneously. It is the figure which displayed the contract contents and the diagnostic tool of the automobile insurance which concern on an Example simultaneously. It is explanatory drawing which displayed the outermost circle of the concentric-circle graph by the color marker bold line. It is a figure which shows an example which carried out the pictorial display by the color marker thick line from the upper part of the pictorial base line part of a concentric circular graph.

  DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, an embodiment of a customer collection system for business operators such as automobile sales and repair will be described with reference to the accompanying drawings.

  The vehicle sales / repair business operator's customer attraction system of the present invention is a system that implements a method of attracting customers related to automobile sales / repair business operators, etc. It is a system that can be effectively linked to sales promotion through a participating automobile insurance policy indispensable to the car that is the main body of the service.

  FIG. 1 is a diagram including an automobile sales / repair business operator customer collection system 100 according to an embodiment showing an overall process of a car sales / repair business customer collection method. In the figure, the customer collection system is a user Vehicle insurance policy 1 and diagnostic tool 2 for enrolled car insurance diagnosis.

  In the present embodiment, a method for attracting a business such as a car sales / repair company is established by the relationship between the car sales / repair business 3 and the car user 4. The car sales / repair business operator 3 makes an advertisement to make a free diagnosis of the appropriateness of the car insurance policy of the car that each user 4 holds in advance through an advertising medium, etc. Bring enrolled auto insurance policy 1 to car sales / repair company 3 For example, the sales staff 6 of the business operator receives the enrolled auto insurance policy 1 and inputs the contract contents of the enrolled auto insurance policy 1 into the database 5 held by the business operator 3. Each user's contract information input to the database 5 is stored in the storage device of the database, and can be updated as necessary according to the arrival of various deadlines. The car sales / repair business operator 3 conducts staff training 7 on a regular or irregular basis through internal or external sources, and strengthens the sales capabilities of the method of attracting customers using the enrolled car insurance policy 1.

  Automobile sales / repairs, etc. 3 of the user's owned car insurance policy for the user's own car insurance is free of charge for the diagnosis of advertisements, pamphlets, flyers, newspapers, magazines, free papers, any other paper media, radio, This is done using television, movies, or any other advertising media. It is also possible to directly hand a paper advertisement medium to a visitor user at a store visit. At this time, an approach from the car sales / repair company 3 to the car user 4 side promotes the user's visit to the store.

  Applicants who apply for free diagnosis of the appropriateness of the enrolled auto insurance contract through the publicity activities of the auto sales / repair business 3 and the user brings the enrolled auto insurance policy 1 to the auto sales / repair business 3 The sales staff member 6 examines the necessary items described in the enrolled automobile insurance policy 1 and creates a diagnostic tool while describing it in the diagnostic tool 2. The car insurance policy is a certificate issued from an insurance company to an insurance policyholder after an insurance contract, and describes the contents of compensation related to the contract along with the policyholder information and car information as will be described later.

  In the present invention, the training for the sales staff 6 by the car sales / repair company 3 is a training for realizing a method of attracting customers using a diagnostic tool, and is conducted by an outside lecturer who is an in-house or non-confidential contractor. It is good to be done. At this time, referring to the contents of the user's subscribed automobile insurance contract entered in the database 5 as necessary, the instructor follows the manual prepared in advance for the detailed explanation of the contract contents, the contract review explanation method, etc. Explain to students.

  The database 5 is database software that is driven by a computer connected with, for example, an input / output device, a display device, and a storage device. A diagnostic table as a diagnostic tool 2 is stored and stored in advance along with a training and practice program, a skill diagnosis program for each employee, a car sales / vehicle inspection / payment / insurance result verification program, and a collection of customer service talk scripts.

FIG. 3 shows an example of a general car insurance policy that has been subscribed. A compensation target part 36 and a compensation content part 22 are displayed in a tabular form below the title of the car insurance policy. In the compensation target part 36, the security number 8 and the insurance company name 9 are described. Further, the compensation target part 36 includes the contract contents 10 such as the contract start date and the maturity date, the car information 12 related to the contract, the registered insured person information 14, the driver age condition information 16 and the like. Information 18 and information 20 such as discounts / additional charges are included. Further, the compensation content column is the compensation content section 22. The compensation content section 22 includes compensation items 24 and compensation classification details 26 corresponding to the respective compensation items 24. The matter that the user 4 should understand the contents well and store as necessary is the contents of the compensation content section 22.

  In FIG. 2, a diagnostic tool 2 is a tool for the vehicle sales / repair business operator 3 to determine the appropriateness of their subscription and diagnose the insurance content displayed on the subscribed automobile insurance policy 1 provided by the user 4. In addition to facilitating understanding of insurance contents for the user, it is easy to grasp the contents of insurance that has already been enrolled. In particular, in the present embodiment, it is presented in a single sheet display that is displayed on a single screen or on a single screen so that the contents of the subscribed insurance can be judged visually and intuitively. In other words, the diagnostic tool 2 may be displayed on the paper surface or displayed on the monitor screen of the display device, but is displayed on one sheet or on one screen.

  In the embodiment, the diagnostic tool 2 includes the compensation item 24 of the compensation content part 22 of the automobile insurance policy 1 and the compensation classification details 26 set corresponding to the compensation item from a plurality of concentric circles 28a to 28d. A concentric graph 38 including a fan-shaped portion SL displayed in a space defined by the angle dividing line 30 is included.

  The concentric circular graph 38 is formed by radially disposing the fan-shaped portion SL from the center toward the outside, and the compensation items 24 of the compensation content portion 22 are displayed on the innermost fan-shaped portions SL1 to SL9. .

  Moreover, it is a fan-shaped part of the outer side adjacent to innermost fan-shaped part SL1-SL9, Comprising: Outer fan-shaped part SL1x-SL9x pinched | interposed by the same two angle dividing lines as the innermost fan-shaped part was divided , SL1.2x to SL9.2x, compensation category details 26 for the compensation item 24 are displayed.

  2 and 3, the display “person” in the innermost fan-shaped portion SL1 corresponds to the compensation classification item 26 of “personal compensation” in the item of “compensation to the other party” in the compensation item 24. The compensation section details 26 are displayed as the finite compensation sector shape portion SL1x on the outer side adjacent to the innermost sector shape portion SL1 and the unrestricted compensation SL1.2x.

  2 and 3, the display “object” in the innermost sector SL2 corresponds to “objective compensation” in the item “compensation to the other party” in the compensation item 24, and the compensation classification details 26 is indicated by the finite compensation sector shape portion SL2x on the adjacent outer side formed at the same angle as the innermost sector shape portion SL2, and the unlimited compensation SL 2.2x.

  The innermost fan-shaped portion SL3 indicating compensation items is “objective special contract”, SL4 is “personal injury”, SL5 to SL8 are “other special contract 1”, “other special contract 2”, “other special contract 3”, “other” “Special Contract 4” and SL9 display “vehicle insurance” for vehicle compensation. Then, “extra-objective special contract” is applied to the adjacent outer fan-shaped portion SL3x of the innermost fan-shaped portion, “30 million yen or more” is applied to the fan-shaped portion SL4x, and “50 million yen is further applied to the outer fan-shaped portion SL4.2x. In addition, “unlimited” is displayed in the fan-shaped portion SL4.3x. Also, “extra-objective special contract” is applied to the outer fan-shaped part SL5x, “private liability liability special contract” is provided to the outer fan-shaped part SL6x, “family bike special contract” is provided to the outer fan-shaped part SL7x, “rental car costs etc.” “Special selectable”, “Car-to-car + A” is displayed on the outer fan-shaped portion SL9x, and “Vehicle general condition compensation” is displayed on the outer fan-shaped portion SL9.2x.

  In the embodiment of FIG. 2, the circle 28a closest to the center and one outer circle 28b of the concentric graph 38 are displayed with solid lines, and the other circles 28c and 28d are displayed with broken lines. Further, the angle dividing lines 30 extending radially so as to divide the central angle thereof extend radially starting from the circle 28a closest to the center, but are all indicated by broken lines. These straight lines and broken lines form a picture-drawing base line portion 34 of a thick color marker line 32 in accordance with the user's car insurance participation status. In other words, since a plurality of concentric circles 28 and an angle dividing line 30 that divides the central angle are displayed, it is a concentric circle and an angle dividing line that intersects with the concentric circles, so that at least one intersection or node 35 is always formed, The intersection or node 35 becomes a display node, and an annular color marker can be displayed. In FIG. 2, reference numeral 31 denotes a color marker pen.

  For example, the liability clause is unlimited, the liability clause is 10 million yen, there is no extra-objective clause, the personal injury compensation clause is 30 million yen, the attorney fees special clause, the personal liability liability clause, the family bike special clause When there are no special provisions that can be selected such as clauses and rental car costs, and vehicle insurance is a general clause, a bold color marker as shown in FIG. 7 can be displayed. In the example of FIG. 7, interpersonal and objective compensation is sufficient, but if a situation occurs that corresponds to an over-objective special contract or other special contract conditions, no compensation can be obtained. It is possible to explain the advantages of a complete insurance contract when the color marker displayed to cover the outermost circle of FIG. 6 is explained to the user.

  In the diagnostic table as the diagnostic tool 2, SL2 objective compensation is compensation when the counterpart's thing is broken, and includes repair costs and compensation for absence / loss compensation of the counterpart under repair. In the case of an over-objective contract, when the cost of repairing a car exceeds the current price of the partner's car involved in the accident, the insurance company's compensation only compensates up to the current price, so there is no compensation for the difference from the repair cost exceeding this. Special contract.

  Personal injury compensation is compensation for death or injury of the person or his / her family. In the case of a car accident, there is also a negligence on its own side, and if this causes death or injury on its own side, compensation for the negligence on its own side is performed, and single accident compensation such as a so-called single sumo accident is also included. In addition to unlimited, there are compensation categories of 30 million yen and 50 million yen, but compensation is also possible when the other party does not pay without insurance, and in the future when unlimited It can be explained that unlimited is preferable in terms of receiving compensation for lost profits. The lawyer fee special provision is to compensate for the lawyer fee, etc., which is necessary in the event that the insurance company is not responsible for the accident and the negotiating negotiations with the insurance company are not possible. The special liability liability compensation covers treatment costs incurred by the other party in the accident while the family living with the bicycle, accidents in which a child injured another child, accidents in which a pet dog bite into another person, etc. Make compensation. The family bike special contract is to attach the motorcycle to the car insurance. General provisions for vehicle compensation include general provisions that compensate for self-injury accidents and hits and escapes, and vehicle-to-car / limited danger clauses that do not include them. Note that the compensation items and contents set in the innermost and outer fan-shaped portions of the concentric graph 38 are not limited to the embodiment of FIG. 2, and can be arbitrarily set by adding or reducing them.

  The sales staff 6 of the business operator who has received the user's 4 enrolled automobile insurance policy, confirms the items to be described, and creates the diagnostic tool 2 based on the information, presents the above-mentioned diagnosis table 2 to the user, and details of the enrolled insurance contract For each of the compensation category details 26, the possibility of success / failure can be explained, and if necessary, a new insurance contract can be recommended to supplement the shortage. At this time, the user can intuitively correctly understand the current state of the insurance contract by presenting the user with a color marker thick line display in which a plurality of concentric circles, angle division lines, and their intersections and nodes are displayed.

  Automobile dealers and auto repairers have users understand the details of auto insurance contracts and existing contracts so that they can deepen their knowledge about car usage and the car itself, and purchase new cars. It will motivate and motivate the selection of used cars and contribute to the progress of the business, and it can also be expected to dig up the needs of vehicle inspection, repair and inspection. In addition, the performance can be improved by contracting insurance contracts.

  In the embodiment of FIG. 2, the circle 28a closest to the center and one outer circle 28b of the concentric circle graph 38 are indicated by solid lines, and the other circles 28c and 28d are indicated by broken lines. 38 is not limited to this configuration, and a plurality of concentric circles may be broken lines, virtual lines, double lines, or angle division lines may be solid lines, virtual lines, double lines, etc. May be displayed in various combinations.

  When the above-mentioned diagnostic tool 2 is displayed on paper, only the diagnostic tool may be displayed in a large size on one page, or the compensation content part 22 is displayed adjacent to the tool 2 as shown in FIG. It is preferable to use a sheet in which the compensation interior 22 and the diagnostic tool 2 are displayed simultaneously on the page. Further, as shown in FIG. 5, the information may be displayed on one page together with the table of the contractor information and the compensation target part 36 of the car information.

  In addition, for example, it is assumed that only the diagnostic tool 2 is displayed on one screen of a monitor such as a computer having a monitor display unit, a mobile terminal, etc., as well as the diagnostic tool and the compensation content unit 22, contractor / car information, etc. Good.

  The above-described customer collection system for business operators such as automobile sales / repair of the present invention is not limited to the configuration of the above-described embodiment alone, and other systems within the scope not departing from the essence of the invention described in the claims. The embodiment may be used. For example, a background color can be displayed on the inside of the concentric circles of the diagnosis table so as to make it easier to grasp visually, or a character portion can be made a conspicuous color in contrast to those colors.

  The system for attracting customers such as automobile sales / repairs of the present invention can attract new customers in accordance with the acquisition and maintenance of customers such as car dealers and car repairers.

SL Fan-shaped part 1 Car insurance policy 2 Diagnostic tool (diagnosis table)
3 Automobile sales and repair business operators 4 Automobile users 5 Database 6 Sales staff 22 Compensation details section 24 Compensation item 26 Compensation category details 28a-28d Concentric circle 30 Angle dividing line 32 Color marker thick line 38 Concentric circular graph

Claims (5)

Obtaining free diagnostic service information on the appropriateness of insurance coverage for car insurance policies and providing users with car insurance policies that have been subscribed to auto sales / repair companies,
A step of diagnosing the appropriateness of enrollment based on a diagnostic tool by a business operator such as car sales / repair for insurance contents displayed on the enrolled auto insurance policy provided by the user;
A method for attracting customers related to automobile sales / repairs, etc., related to automobiles, including presenting to the user a contractor-suggested insurance proposed by a car sales / repairs company based on the diagnostic tool, and obtaining a contract Is a system that implements
The system includes a user's car insurance policy and a diagnostic tool for enrolled car insurance diagnosis,
The diagnostic tool displays a compensation item in the compensation content section of the automobile insurance policy and a compensation classification detail set corresponding to the compensation item in a space defined by a plurality of concentric circles and an angle dividing line from the center. A system for attracting customers such as automobile sales and repairs, characterized by having a concentric graph including a shape part. The concentric circular graph is formed by radially disposing the fan-shaped portion from the center toward the outside,
2. The system for attracting customers of automobile sales / repairs and the like according to claim 1, wherein the compensation item of the compensation content part is displayed on the innermost fan-shaped part.   A plurality of concentric circles and / or angle division lines in the concentric graph are displayed as a combination of a straight line and a broken line or a virtual line, and these straight line, broken line or virtual line are thick color marker lines corresponding to the user's car insurance participation status. 3. A customer attraction system for business operators such as automobile sales / repairs according to claim 1 or 2, characterized in that a picture base line portion is formed.   Compensation classification details about compensation items in the outer fan-shaped portion outside the innermost fan-shaped portion and sandwiched by the same two angle dividing lines as the innermost fan-shaped portion is partitioned. 4. The customer attraction system for business operators such as automobile sales and repairs according to claim 2 or 3, wherein the system is displayed.   5. A compensation object part in which information such as a vehicle of an automobile insurance policy or an insured person is recorded and / or a compensation content part of an automobile insurance policy are displayed adjacent to the diagnostic tool. A system to attract customers for businesses such as car sales and repairs.

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