JP2019135583A - Membership service support device, membership service support program, and membership service support method - Google Patents

Abstract

To provide a membership service support device, a membership service support program, and a membership service support method capable of improving a continuation percentage of paying members.SOLUTION: In a membership service support system 1, a membership service support device comprises: a management processing unit that manages usage conditions of paid membership benefits by a paying member using membership service; a calculation processing unit that calculates profits obtained by the paying member during a specific period by using the paid membership benefits based on the usage conditions during the specific period; and a presentation processing unit that presents to the paying member the total value of the profits obtained by the paying member during the specific period.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a member service support apparatus, a member service support program, and a member service support method.

  There is a member service that gives special paid member benefits only to paying members to paying members who paid membership fees for the contract period in units of a predetermined contract period such as one month or one year. (For example, refer to Patent Document 1).

Japanese Patent Application Laid-Open No. 2017-078812

  In general, in the member service as described above, at the timing when the contract period ends, the paying member can select whether to continue or withdraw from the paying member. However, even if a paid member uses a benefit for a paid member during the contract period, even if there is a profit exceeding the membership fee during the contract period, if the paid member does not realize that, the paid member will continue. You may unsubscribe without doing it.

  An object of the present invention is to provide a member service support apparatus, a member service support program, and a member service support method capable of improving the continuation rate of paying members.

  The member service support apparatus according to the present invention includes a management processing unit that manages a usage status of a paid member privilege by a paid member using the member service, and the paid member privilege based on the usage status in a specific period. A calculation processing unit for calculating the profit obtained by the paying member during the specific period, and a presentation processing unit for presenting the paying member with a total value of the profit obtained by the paying member during the specific period. Prepare.

  The member service support program according to the present invention manages the usage status of the paid member benefits by the paying member using the member service in one or a plurality of processors, and based on the usage status in a specific period, Calculating the profit obtained by the paying member during the specific period by using the paid member benefit, and presenting the paying member with a total value of the profit obtained by the paying member during the specific period; It is a member service support program to execute.

  The member service support method according to the present invention manages the use status of a paid member benefit by a pay member using the member service and uses the paid member benefit based on the use status in a specific period. And calculating the profit obtained by the paying member during the specified period and presenting the paying member with the total value of the profit obtained by the paying member during the specified period.

  According to the present invention, a member service support device, a member service support program, and a member service support method capable of improving the continuation rate of paying members are provided.

FIG. 1 is a block diagram showing a configuration of a member service support system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of user information used in the member service support system according to the embodiment of the present invention. FIG. 3 is a diagram showing an example of coupon information used in the member service support system according to the embodiment of the present invention. FIG. 4 is a diagram showing an example of usage history information used in the member service support system according to the embodiment of the present invention. FIG. 5 is a diagram showing an example of total profit information used in the member service support system according to the embodiment of the present invention. FIG. 6 is a flowchart showing an example of the procedure of the member service support process executed by the member service support apparatus according to the embodiment of the present invention. FIG. 7 is a flowchart showing an example of the procedure of the presentation process executed by the member service support apparatus according to the embodiment of the present invention. FIG. 8 is a diagram showing an example of a contract update acceptance page displayed on the user terminal in the member service support system according to the embodiment of the present invention. FIG. 9 is a diagram showing an example of a contract update acceptance page displayed on the user terminal in the member service support system according to the embodiment of the present invention. FIG. 10 is a diagram showing an example of a contract update acceptance page displayed on the user terminal in the member service support system according to the embodiment of the present invention.

  Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings for understanding of the present invention. The following embodiment is an example embodying the present invention, and does not limit the technical scope of the present invention.

[Member service support system 1]
As shown in FIG. 1, a member service support system 1 according to an embodiment of the present invention includes a member service support device 2 and one or a plurality of user terminals 3. The member service support apparatus 2 and the user terminal 3 can communicate via a communication network N1 such as the Internet, LAN, WAN, or public telephone line.

  The member service support apparatus 2 is a server managed by a coupon provider that provides coupons (electronic coupons or paper coupons) that can be used in stores such as restaurants. The coupon provider provides a member service and provides the coupon to a user registered as a paying member or a free member. The coupon includes a coupon for a paying member provided only to a paying member and a coupon provided to all members (that is, a paying member and a free member). The paid member coupon is a coupon (for example, a coupon having a higher discount rate than other coupons) than other coupons. The coupon provider provides only a paying member to a paying member who paid a membership fee for the contract period (for example, an annual membership fee of 3,600 yen) with a predetermined contract period (for example, one year) as a unit. Give special paid membership coupons. The paid member coupon is an example of the “paid member benefit” in the present invention.

  By the way, in the member service as described above, at the timing when the contract period ends, the paying member can select whether to continue or withdraw the paying member. However, even if the paying member uses the coupon for paying member during the contract period, even if the profit exceeds the membership fee during the contract period, if the paying member does not realize that, the paying member will continue. You may unsubscribe without doing it. On the other hand, according to the member service support system 1 according to the present embodiment, it is possible to improve the continuation rate of paid members.

[Member service support device 2]
As shown in FIG. 1, the member service support apparatus 2 includes a control unit 21, a storage unit 22, an operation display unit 23, and a communication I / F 24. The member service support apparatus 2 is not limited to one computer, and may be a computer system in which a plurality of computers operate in cooperation. Various processes executed by the member service support apparatus 2 may be executed in a distributed manner by one or a plurality of processors.

  The communication I / F 24 connects the member service support apparatus 2 to the communication network N1 by wire or wirelessly, and performs data communication according to a predetermined communication protocol with an external device such as the user terminal 3 via the communication network N1. It is a communication interface for execution.

  The operation display unit 23 is a user interface including a display unit such as a liquid crystal display or an organic EL display that displays various types of information, and an operation unit such as a mouse, a keyboard, or a touch panel that receives an operation.

  The storage unit 22 is a nonvolatile storage unit such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive) that stores various types of information. Specifically, the storage unit 22 stores data such as user information D1, coupon information D2, usage history information D3, and total profit information D4. FIG. 2 is a diagram illustrating an example of the user information D1, and FIG. 3 is a diagram illustrating an example of the coupon information D2. 4 is a diagram showing an example of usage history information D3, and FIG. 5 is a diagram showing an example of total profit information D4.

  As shown in FIG. 2, the user information D1 includes a corresponding “user ID”, “password”, “member type”, and “contract term expiration date” for each user registered in the member service. Contains information. “User ID” is identification information for identifying the user. The “user ID” and “password” are used in the login process of the user. “Membership type” indicates whether the user is a paying member or a free member. The “contract period expiration date” indicates the expiration date of the contract period when the user is registered as a paying member.

  As shown in FIG. 3, the coupon information D <b> 2 includes the corresponding “coupon ID”, “target store”, “discount amount”, and “target user” information for each coupon that can be provided by the coupon provider. Is included. “Coupon ID” is identification information for identifying the coupon. “Target store” indicates a store where the coupon can be used. The “discount amount” is a discount amount deducted from the original billing fee when the coupon is used. In other embodiments, the coupon information D2 may include “discount rate” information. That is, the coupon may include a “discount coupon” (for example, “40% discount coupon”) in which the fee is discounted at a specific discount rate from the original billing fee. A “discount coupon” is an example of a “discount privilege” in the present invention. “Target user” indicates the membership type of the user to be provided with the coupon. For example, a coupon whose coupon ID is “0002” is a paid member coupon provided only to a paying member. On the other hand, the coupon whose coupon ID is “0001” is provided to all members, that is, a coupon provided not only to a paying member but also to a free member.

  The use history information D3 indicates the use history of the paid member coupon. Each time any paid member coupon is used by any paid member, a new record is added to the usage history information D3. As shown in FIG. 4, the usage history information D3 includes information on “use date”, “user ID”, “coupon ID”, and “profit”. “Usage date” indicates the date on which the paid member coupon was used. The “user ID” is identification information for identifying a user (paid member) using the paid member coupon. The “coupon ID” is identification information for identifying the paid member coupon. “Profit” indicates the profit obtained by the user (paid member) by using the paid member coupon. For example, when a “1,500 yen discount coupon” is used, the profit is 1,500 yen. Further, when the “40% discount coupon” is used when the original billing fee is 5,000 yen, the profit is 2,000 yen (that is, 40% of 5,000 yen).

  As shown in FIG. 5, the total profit information D <b> 4 includes corresponding “user ID”, “current profit for the current term”, and “total profit” for each paying member. “User ID” is identification information for identifying the paying member. “Total profit for the current term” indicates a total value of profits obtained by the paying member by using the coupon for the paying member during the current contract period. The “total profit” indicates a total value of profits obtained by the paying member by using the coupon for the paying member in the previous contract period (that is, the contract period immediately before the current contract period). Note that “user E” in FIG. 5 is a first-year user after becoming a paid member, and therefore there is no “total profit for the previous period” for “user E”. The “total profit for the current term” and the “total profit for the previous term” may include a profit corresponding to the points given to the paying member by the coupon provider during the corresponding contract period. For example, when 500 points are awarded from the coupon provider to the paying member during the current contract period, and 1 point is worth 1 yen, the “total profit for the current term” corresponds to the 500 points. 500 yen profit may be included. The point given to the paying member from the coupon providing company is an example of the “paid member benefit” in the present invention. The points may be points that are commonly given to all the paying members at the time of registration with the paying members, for example, or points that are given to the paying members according to the payment amount at a restaurant or the like. There may be. In addition to the common points commonly given to all members including free members, special points (for example, the same number of points as the common points) may be given to paying members. In this case, the “total profit for the current period” and the “total profit for the previous period” may include the profit corresponding to the total points obtained by adding the common points and the special points, or only the profit corresponding to the special points. May be included.

  As another embodiment, part or all of the information such as user information D1, coupon information D2, usage history information D3, total profit information D4, etc. can be accessed from the member service support apparatus 2 via the communication network N1. It may be stored in another server. And the control part 21 of the member service assistance apparatus 2 may acquire various information from the said server, and may perform each process, such as the member service assistance process (refer FIG.6 and FIG.7) mentioned later.

  The storage unit 22 stores a control program such as a member service support program for causing the control unit 21 to execute a member service support process (see FIGS. 6 and 7) described later. For example, the member service support program is recorded non-temporarily on a computer-readable recording medium such as a CD or a DVD, and a reading device (not shown) such as a CD drive or a DVD drive provided in the member service support apparatus 2 And stored in the storage unit 22.

  The control unit 21 includes control devices such as a CPU, a ROM, and a RAM. The CPU is a processor that executes various arithmetic processes. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various arithmetic processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various types of information, and is used as a temporary storage memory (working area) for various types of processing executed by the CPU. Then, the control unit 21 controls the member service support apparatus 2 by executing various control programs stored in advance in the ROM or the storage unit 22 with the CPU.

  Specifically, as illustrated in FIG. 1, the control unit 21 includes various processing units such as a management processing unit 211, a calculation processing unit 212, and a presentation processing unit 213. The control unit 21 functions as the various processing units by executing various processes according to the member service support program by the CPU. Moreover, one part or all part processing part contained in the control part 21 may be comprised with the electronic circuit. The member service support program may be a program for causing a plurality of processors to function as the various processing units.

  The management processing unit 211 manages the usage status of paid member coupons by paid members using the member service. For example, when the paying member coupon is used by the paying member, the paying member user ID and the member ID are sent from the store terminal (not shown) of the store where the paying member coupon is used to the member service support device 2. The coupon ID of the paid member coupon may be transmitted. Moreover, the information of the original billing fee or the billing fee after the discount may be transmitted from the store terminal to the member service support apparatus 2 as necessary. Then, the management processing unit 211 may add a new record to the usage history information D3 based on the user ID, coupon ID, billing fee information, and the like received from the store terminal. In another embodiment, when the paying member coupon is used by the paying member, the paying member user ID 3 and the paying member's coupon are sent from the paying member user terminal 3 to the member service support apparatus 2. No coupon ID may be transmitted.

  Based on the usage status (for example, information included in the usage history information D3) in the specific period, the calculation processing unit 212 obtains the profit obtained by the paying member in the specific period by using the pay member coupon. calculate. Specifically, the calculation processing unit 212 calculates, for each of the paying member coupons used by the paying member during the specific period, the profit obtained when the paying member coupon is used. The profit obtained when the paid member coupon is used is, for example, a discount corresponding to the paid member coupon. When the paid member coupon is a “discount coupon”, the profit obtained when the paid member coupon is used is obtained by multiplying the original billed amount by the discount rate corresponding to the paid member coupon. Amount of money. For example, if the discount rate corresponding to the paid member coupon is 50% and the original billed amount is 8,000 yen, the profit obtained when the paid member coupon is used is 4,000 yen. Become.

  Note that the calculation processing unit 212 may calculate the profit by converting a point (for example, the total point or the special point) given to the paying member as a paying member benefit into an amount. In addition, the calculation processing unit 212 calculates, as the profit, a total amount of an amount discounted by using the paid member coupon and a result obtained by converting the points given to the paid member into an amount. Also good. For example, by using the paid member coupon, 1,000 yen is discounted from the original charged amount, and 50 points (for example, a point corresponding to 50 yen) is paid to the paid member by paying the charged amount after the discount. , The profit obtained by the paying member by using the paying member coupon is 1,050 yen.

  The presentation processing unit 213 presents a total value of profits obtained by the paying member during the specific period to the paying member. For example, the presentation processing unit 213 determines the total value when the membership fee of the paying member and the total value in the specific period satisfy a specific relationship (for example, when the total value is larger than the membership fee). Present to paid members. Thereby, the paying member can realize that the profit exceeding the membership fee in the specific period is generated, and the continuation rate of the paying member can be improved.

  The specific period is, for example, a current contract period. The presentation processing unit 213 gives the paying member the total value when the total value is larger than the membership fee of the paying member in the current contract period (for example, the annual membership fee when the contract period is a unit of one year). You may present (refer FIG. 8). Further, the presentation processing unit 213 does not have the total value larger than the membership fee in the current contract period, and the extended period from the date before the start date of the current contract period to the present (for example, the current contract period) When the total value of profits obtained by the paying member in the extension period is larger than the membership fee in the period combined with the previous contract period), the total value of the extension period is presented to the paying member. You may do (refer FIG. 9). Thus, even if the total value of profits in the current contract period does not exceed the membership fee, if the total value of profits in the expansion period exceeds the membership fee of the expansion period, the fact is Paying members can feel it and the continuation rate of paying members can be improved.

  The presentation processing unit 213 may present to the paying member together with the total value the amount obtained by subtracting the paying member fee for the specific period from the total value (see FIG. 8). Thereby, the paying member can easily grasp the amount obtained by subtracting the membership fee from the total value (that is, the substantial profit for the paying member).

  The presentation processing unit 213 may present the total value to the paying member at a predetermined presentation timing before the contract period ends. The presentation timing may be, for example, a predetermined contract renewal acceptance period (for example, a period from one month before the contract period expiration date to the contract expiration date). The presentation processing unit 213 may present the total value to the paying member on the contract update accepting page P11 (see FIG. 8) for accepting the contract renewal operation by the paying member. Thereby, the continuation rate of a paying member can be improved.

[User terminal 3]
As illustrated in FIG. 1, the user terminal 3 includes a control unit 31, a storage unit 32, an operation display unit 33, a communication I / F 34, and the like. The user terminal 3 is an information processing apparatus such as a mobile phone, a smartphone, a tablet terminal, or a personal computer.

  The user of the user terminal 3 logs in to the member service support apparatus 2 by inputting a user ID and a password on a predetermined login page displayed on the user terminal 3. Thereby, the control unit 21 of the member service support apparatus 2 can identify the logged-in user.

  The communication I / F 34 connects the user terminal 3 to the communication network N1 by wire or wirelessly, and performs data communication according to a predetermined communication protocol with an external device such as the member service support apparatus 2 via the communication network N1. It is a communication interface for execution.

  The operation display unit 33 is a user interface including a display unit such as a liquid crystal display or an organic EL display that displays information such as various web pages, and an operation unit such as a mouse, a keyboard, or a touch panel that receives an operation.

  The storage unit 32 is a non-volatile storage unit such as an HDD (Hard Disk Drive), an SSD (Solid State Drive), or a flash memory that stores various types of information. For example, the storage unit 32 stores a control program such as a browser program. Specifically, the browser program is a control program for causing the control unit 31 to execute communication processing with an external apparatus such as the member service support apparatus 2 in accordance with a communication protocol such as HTTP (Hypertext Transfer Protocol).

  The control unit 31 includes control devices such as a CPU, a ROM, and a RAM. The CPU is a processor that executes various arithmetic processes. The ROM is a non-volatile storage unit in which control programs such as BIOS and OS for causing the CPU to execute various processes are stored in advance. The RAM is a volatile or nonvolatile storage unit that stores various types of information, and is used as a temporary storage memory (working area) for various types of processing executed by the CPU. Then, the control unit 31 controls the user terminal 3 by executing various control programs stored in advance in the ROM or the storage unit 32 by the CPU.

  Specifically, the control unit 31 functions as the browser processing unit 311 by executing various processes according to the browser program stored in the storage unit 32. The browser processing unit 311 displays a web page provided from the member service support apparatus 2 via the communication network N1 on the operation display unit 33, and performs browser processing for inputting an operation on the operation display unit 33 to the member service support apparatus 2. It is possible to execute. Note that some or all of the processing units included in the control unit 31 may be configured by an electronic circuit.

[Member service support processing]
Hereinafter, the member service support process executed by the control unit 21 of the member service support apparatus 2 will be described with reference to FIGS. 6 and 7. When execution of the member service support program is started by the control unit 21 of the member service support apparatus 2, the member service support process is started.

  Note that the present invention can be understood as an invention of a member service support method for executing one or more steps included in the member service support process, and one or more included in the member service support process described here. Steps may be omitted as appropriate. It should be noted that the steps in the member service support process may be executed in a different order as long as similar effects are produced. Furthermore, here, a case where each step in the member service support process is executed by the control unit 21 will be described as an example. However, a member in which each step in the member service support process is executed in a distributed manner by a plurality of processors. A service support method is also conceivable as another embodiment.

<Step S1>
In step S <b> 1, the control unit 21 determines whether any paid member coupon is used. For example, the control unit 21 has received a user ID of a paying member using the paying member coupon and a coupon ID of the paying member coupon from a store terminal (not shown) of the store where the paying member coupon is used. In this case, it is determined that one of the paid member coupons has been used. In addition, when the control unit 21 receives the user ID of the paying member and the coupon ID of the paying member coupon from the paying member user terminal 3 using the paying member coupon, the control unit 21 is for any paying member. It may be determined that the coupon has been used. If it is determined that any one of the paid member coupons has been used (S1: Yes), the process proceeds to step S2. On the other hand, if it is determined that none of the paid member coupons are used (S1: No), the process proceeds to step S5. The process of step S1 is executed by the management processing unit 211 of the control unit 21.

<Step S2>
In step S2, the control unit 21 calculates the profit obtained by the paying member by using the paying member coupon. For example, when the paid member coupon is a “1,000 yen discount coupon”, the profit is 1,000 yen. When the paid member coupon is a “discount coupon”, the profit is an amount obtained by multiplying the originally charged amount by a discount rate corresponding to the paid member coupon. The billed amount information is received from, for example, a store terminal of a store where the paid member coupon is used. In addition, when the paid member coupon is a “free coupon” that allows a specific product to be obtained free of charge, the profit is equal to the price of the specific product. The process of step S2 is executed by the calculation processing unit 212 of the control unit 21.

<Step S3>
In step S3, the control unit 21 updates the usage history information D3 based on the profit calculated in step S3. Specifically, the control unit 21 uses a new record including the current date information, the user ID and coupon ID received from the store terminal, and the profit information calculated in step S3 as usage history information. Add to D3. The processing in step S3 is executed by the calculation processing unit 212 of the control unit 21.

<Step S4>
In step S4, the control unit 21 updates the total profit information D4 based on the profit calculated in step S3. Specifically, in the total profit information D4, the control unit 21 adds the profit calculated in step S3 to the amount of “current profit for the current term” of the paying member corresponding to the user ID received from the store terminal. . The processing in step S4 is executed by the calculation processing unit 212 of the control unit 21.

<Step S5>
In step S5, the control unit 21 determines whether or not points have been given to any paying member. The method of giving points to paying members is arbitrary. For example, a fixed point (for example, 100 points) may be given to a paying member on a predetermined day (for example, the first day of every month). In addition, when a paid member coupon is used, points corresponding to the payment amount may be given to the paid member. If it is determined that points are given to any paying member (S5: Yes), the process proceeds to step S6. On the other hand, if it is determined that no point is given to any paying member (S5: No), the process proceeds to step S8.

  Note that the member service support apparatus 2 itself may have the function of giving points to paying members, or a server independent of the member service support apparatus 2 may be provided. When points are given to a paying member by the server, the user ID of the paying member and information indicating the number of points given to the paying member are transmitted from the server to the member service support apparatus 2.

<Step S6>
In step S6, the control unit 21 converts the points granted to the paying member into an amount. For example, when 1 point has a value of 1 yen, the control unit 21 converts 50 points to 50 yen. Moreover, when 1 point has a value of 10 yen, the control part 21 converts 50 points into 500 yen.

<Step S7>
In step S7, the control unit 21 updates the total profit information D4 based on the amount converted in step S6. Specifically, in the total profit information D4, the control unit 21 adds the amount calculated in Step S6 to the amount of “current profit for the current term” of the paying member to whom the points are given.

<Step S8>
In step S8, the control unit 21 determines whether an access request to the contract update acceptance page has been received from the user terminal 3 operated by the paying member. If it is determined that an access request to the contract update acceptance page has been received (S8: Yes), the process proceeds to step S9. On the other hand, if it is determined that an access request to the contract update acceptance page has not been received (S8: No), the process returns to step S1.

<Step S9>
In step S9, the control unit 21 executes a presentation process. Then, the process returns to step S1. In addition, the control part 21 performs the presentation process corresponding to every user terminal 3, when the access request to the contract update reception page is received from the user terminal 3 operated by the paying member. That is, the control unit 21 may execute the presentation processing corresponding to the plurality of user terminals 3 substantially in parallel by time division. In addition, the presenting process may be terminated halfway by a predetermined operation of the user terminal 3. Hereinafter, the presentation process executed in step S9 will be described in detail with reference to FIG.

<Step S11>
In step S <b> 11, the control unit 21 determines whether or not the total profit for the current term of the paying member who is operating the user terminal 3 is larger than the membership fee for the current term. The total profit for the current term of the paying member is an amount indicated as “total profit for the current term” corresponding to the paying member in the total profit information D4. The membership fee for this term is, for example, a predetermined annual membership fee when the contract period is in units of one year. If it is determined that the total profit for this term is larger than the membership fee for this term (S11: Yes), the process proceeds to step S12. On the other hand, when it is determined that the total profit for the current period is equal to or less than the membership fee for the current period (S11: No), the process proceeds to step S14.

<Step S12>
In step S12, the control unit 21 generates a first message M1 including information on the total profit of the paying member for the current term. For example, the control unit 21 generates the first message M1 as shown in FIG. 8 based on the total profit information D4. The first message M1 shown in FIG. 8 includes information on the total profit (here, 7,500 yen) of the user B for the current period. The first message M1 shown in FIG. 8 also includes information on the amount (here, 3,900 yen) obtained by subtracting the membership fee for this term (here, 3,600 yen) from the total profit of User B for this term. included.

<Step S13>
In step S13, the control unit 21 displays a contract update acceptance page P11 (see FIG. 8) including the first message M1 generated in step S12. Specifically, the control unit 21 transmits HTML data corresponding to the contract update acceptance page P11 to the user terminal 3. As a result, the contract update acceptance page P11 is displayed on the operation display unit 33 of the user terminal 3. In this way, the total profit for the current term of the paying member is presented to the paying member. Note that the contract update acceptance page P11 includes an operation key K1 for continuing a paid member. When the operation key K1 is operated, the control unit 21 determines that a contract update operation has been performed, and executes a contract update process. And the said presentation process is complete | finished. The processing in step S13 is executed by the presentation processing unit 213 of the control unit 21.

<Step S14>
On the other hand, in step S14, the control unit 21 determines that the total profit for the current term and the previous period (that is, the total value of the total profit for the current period and the total profit for the previous period) of the pay member operating the user terminal 3 is It is determined whether or not it is higher than the membership fee for the previous period (that is, the sum of the membership fee for the current period and the membership fee for the previous period). The total profit for the current term of the paying member is an amount indicated as “total profit for the current term” corresponding to the paying member in the total profit information D4. This is the amount indicated as “total profit for the previous term” corresponding to the paying member. The membership fee for this term is, for example, a predetermined annual membership fee when the contract period is in units of one year. The same applies to the membership fees in the previous term. If it is determined that the total profit for the current term and the previous term is greater than the membership fees for the current term and the previous term (S14: Yes), the process proceeds to step S15. On the other hand, if it is determined that the total profit for the current term and the previous term is equal to or lower than the membership fees for the current term and the previous term (S14: No), the process proceeds to step S17.

<Step S15>
In step S15, the control unit 21 generates a second message M2 including information on the total profits of the current term and the previous term of the paying member. For example, the control unit 21 generates the second message M2 as shown in FIG. 9 based on the total profit information D4. The second message M2 shown in FIG. 9 includes information on the total profit (here, 8,800 yen) of the user D in the current term and the previous term. Further, the second message M2 shown in FIG. 9 includes an amount (here, 1,600 yen) obtained by subtracting the membership fee for this period and the previous period (here, 7,200 yen) from the total profit of the user D for the current period and the previous period. ) Information is also included.

<Step S16>
In step S16, the control unit 21 displays the contract update acceptance page P12 (see FIG. 9) including the second message M2 generated in step S15. Specifically, the control unit 21 transmits HTML data corresponding to the contract update acceptance page P12 to the user terminal 3. As a result, the contract update acceptance page P12 is displayed on the operation display unit 33 of the user terminal 3. In this way, the total profit of the paying member for the current term and the previous term is presented to the paying member. Note that the contract update acceptance page P12 includes an operation key K1 for continuing a paid member. When the operation key K1 is operated, the control unit 21 determines that a contract update operation has been performed, and executes a contract update process. And the said presentation process is complete | finished. The process in step S16 is executed by the presentation processing unit 213 of the control unit 21.

<Step S17>
On the other hand, in step S17, the control unit 21 displays the contract update acceptance page P13 (see FIG. 10). Specifically, the control unit 21 transmits HTML data corresponding to the contract update acceptance page P13 to the user terminal 3. As a result, the contract update acceptance page P13 is displayed on the operation display unit 33 of the user terminal 3. Note that the contract update acceptance page P13 includes an operation key K1 for continuing a paid member. When the operation key K1 is operated, the control unit 21 determines that a contract update operation has been performed, and executes a contract update process. And the said presentation process is complete | finished.

  As described above, in the member service support system 1 according to the present embodiment, the total profit of this term (that is, the total profit obtained by the paying member during the current contract period) is obtained through the contract renewal reception page P11. Presented to. Therefore, when the total profit for the current term exceeds the membership fee for the current term, this can be realized by the paying member, and the continuation rate of the paying member can be improved.

  Further, in the member service support system 1 according to the present embodiment, the total profit of the current term and the previous term (that is, the profit obtained by the paying member in the current contract period and the paying member in the previous contract period through the contract renewal reception page P12). The total value of the profits obtained by the user is presented to the paying member. Therefore, when the total profit for the current term and the previous term exceeds the membership fees for the current term and the previous term, this can be realized by the paying member, and the continuation rate of the paying member can be improved.

[Modification]
In the present embodiment, the total profit for the current term is presented to the paying member through the contract update acceptance page P11, but the present invention is not limited to this. In another embodiment, the total profit for the current term may be presented to the paying member through any web page other than the contract update acceptance page P11 (for example, a top page displayed immediately after the paying member logs in). Further, the total profit for the current term may be presented to the paying member through an e-mail transmitted from the member service support apparatus 2 to the user terminal 3.

  Moreover, in this embodiment, whenever one of the coupons for pay members is used, the process of the said step S4 is performed and the total profit information D4 is updated, However, This invention is not limited to this. In another embodiment, when the access request to the contract update acceptance page is received from the user terminal 3 operated by the paying member, the total profit information D4 may be updated based on the usage history information D3.

  In this embodiment, the total value of profits obtained by the paying member by using the paying member coupon is presented to the paying member. The total value is an arbitrary value provided to the paying member. Profits (eg, goods, points, services, etc.) may be included.

DESCRIPTION OF SYMBOLS 1 Member service support system 2 Member service support apparatus 21 Control part 211 Management processing part 212 Calculation processing part 213 Presentation processing part 3 User terminal

Claims (13)

A management processing unit that manages the usage status of paid member benefits by paid members using the member service;
Based on the usage status in a specific period, a calculation processing unit that calculates the profit obtained by the paying member in the specific period by using the benefit for the paying member;
A presentation processing unit for presenting to the paying member a total value of profits obtained by the paying member during the specific period;
A member service support device comprising: The presenting processing unit presents the total value to the paying member when the fee and membership fee of the paying member in the specific period satisfy a specific relationship.
The member service support apparatus according to claim 1. The specific relationship is that the total value is larger than a membership fee of the paying member in the specific period.
The member service support apparatus according to claim 2. The membership fee is a membership fee required to become a paid member for each predetermined contract period,
The specific period is a current contract period;
The member service support apparatus according to claim 2 or claim 3. The presenting processing unit is configured such that the total value is not larger than the membership fee in the current contract period, and the extension period is longer than the membership fee in the extension period from the date before the start date of the current contract period to the present. When the total value of profits obtained by the paying member is large, the total value of the extension period is presented to the paying member.
The member service support apparatus according to claim 4. The paid member benefit is a discount privilege,
The calculation processing unit calculates the profit by multiplying the original charged amount by a discount rate corresponding to the paid member benefit.
The member service support apparatus according to any one of claims 1 to 5. The calculation processing unit calculates the profit by converting the points granted to the paying member as the benefit for the paying member into an amount of money,
The member service support apparatus according to any one of claims 1 to 6. The calculation processing unit calculates, as the profit, a total amount of an amount discounted by using the paid member benefit and a result of converting a point given to the paid member into an amount,
The member service support apparatus according to claim 7. The presentation processing unit presents, to the paying member together with the total value, an amount obtained by subtracting the paying membership fee of the specific period from the total value.
The member service support apparatus according to claim 1. The presentation processing unit presents the total value to the paying member at a predetermined presentation timing before the contract period ends.
The member service support apparatus in any one of Claims 1-9. The presentation processing unit presents the total value to the paying member on a contract update accepting page for accepting a contract renewal operation by the paying member.
The member service support apparatus according to any one of claims 1 to 10. One or more processors,
Managing the use of paid member benefits by paying members using member services;
Based on the usage status in a specific period, calculating the profit obtained by the pay member in the specific period by using the benefit for the pay member;
Presenting to the paying member a total value of profits obtained by the paying member during the specific period;
Membership service support program to execute. Managing the use of paid member benefits by paying members using member services;
Based on the usage status in a specific period, calculating the profit obtained by the pay member in the specific period by using the benefit for the pay member;
Presenting to the paying member a total value of profits obtained by the paying member during the specific period;
Member service support method including.

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