JP2019073339A - Label for container, and, container - Google Patents

Abstract

To make it easier for the consumer to recognize a product name while making it possible to read the information such as a component of a product correctly.SOLUTION: In a label (2) for a container (1) having a display area consisting of a product name display area (21) for displaying a product name and a component etc. display area (22) for displaying the component, the product name display area (21) and the component etc. display area (22) are divided in a vertical direction of the container (1) when provided in the container (1) and provided in the state disposed over an entire circumference of the container (1), the component etc. display area (22) is provided in a state disposed at a lower end of the container (1) when provided in the container (1), the ratio of the length in the vertical direction of the product name display area (21) to the length in the vertical direction of an entire label is 0.7 or more, and the ratio of the length in the vertical direction of the component etc. display area (22) to the length in the vertical direction of the entire label is 0.2 or less.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a label for a container having a display region consisting of a product name display region for displaying a product name and a component display region for displaying a component, and a container equipped with the same.

  In a label for a plastic bottle, which is an example of a container, generally, as shown in FIG. 3, a product name display area 101 including a product name display unit 103 for displaying a product name, a component display unit 104 for displaying components, and a bar A component display area 102 including a bar code display unit 105 for displaying a code is provided separately in the lateral direction in the figure (in the circumferential direction when provided on a plastic bottle).

  Since the display of the product name greatly affects the consumer's impression of the product, it becomes information which is one of the criteria when the consumer decides to purchase. Therefore, it is preferable to provide the product name display area 101 as wide as possible and display the product name in a large size so that the consumer can easily recognize the product name. On the other hand, if the component etc. display area 102 is made smaller, the product name display area 101 can be made larger accordingly, but it is legally required that the information such as the component of the product be described in a readable state. It is necessary to secure an area for writing a certain amount of information with characters of a certain size as the component etc. display area 102. Therefore, there is a limitation in reducing the component etc. display area 102, and there is a limit in expanding the display range of the product name display area 101.

  Therefore, a label for a container and a container are desired which can make it easier for the consumer to recognize the product name while making it possible to correctly read information such as components of the product.

The label for a container according to the present invention is
A label for a container having a display area including a product name display area for displaying a product name and a component display area for displaying a component,
The product name display area and the component etc. display area are provided in a state of being divided in the vertical direction of the container when provided in the container and disposed over the entire circumference of the container, respectively.
The component etc. display area is provided in a state of being disposed at the lower end portion of the container when provided in the container,
The ratio of the length in the vertical direction of the product name display area to the length in the vertical direction of the entire label is 0.7 or more,
The ratio of the length in the vertical direction of the component display area to the length in the vertical direction of the entire label is 0.2 or less.

  The component display is generally written horizontally because numbers are included, but when the inventor describes the same amount of information with characters of the same size, if the length of one line is short and the number of lines is large (for example, It has been found that the readability is higher in the case where the length of one line is increased to some extent and the number of lines is reduced accordingly, as compared with the component display unit 104) of FIG. That is, if the length of one line is increased to reduce the number of lines, high readability can be maintained.

  And according to this composition, since a component display area which displays a component is arranged over the perimeter of a container, it can display a component in the state which lengthened one line length and reduced the number of lines. . Therefore, the component etc. display area can be reduced while maintaining high readability. This makes it possible to expand the display range of the product name while making it possible to correctly read the information such as the components of the product.

  Furthermore, in this configuration, since the product name display area can be arranged on the entire circumference of the container as a result of arranging the component etc. display area on the entire circumference of the container, when the container is displayed, Regardless of the orientation, it is easy for the consumer to recognize the product name. In addition, the component etc. display area is provided at the lower end of the container in a state where the ratio of the length of the component etc display area to the length of the whole label in the vertical direction is 0.2 or less. The product name display area can be arranged in the central part of the container which can be easily seen by the consumer. In particular, depending on the product shelf, a stopper for preventing the product from falling or a display plate for displaying the product name, price, etc. is provided, and the lower part of the displayed product is hidden by the stopper or the display plate. However, even in such a case, the component display area is provided at the lower end of the label and at the above length ratio, so that only the component display area is hidden by the stopper or the display plate, and the stopper or display panel It can be effectively suppressed that a part of the product name display area is hidden, and furthermore, the product name display area becomes more prominent by hiding the component etc. display area. As described above, according to this configuration, the product name can be easily recognized by the consumer.

  As one aspect, it is preferable that, in the product name display area, product name display units for displaying product names are arranged at equal intervals in the circumferential direction when provided in the container. .

  In other words, if there are two or less product name display units, it may be difficult to recognize the product name depending on the orientation of the container, and if there are four or more product name display units, the size of each product name display unit Becomes smaller, and the impression given to the consumer is weakened. However, if the product name display parts are provided circumferentially at equal intervals like this configuration, the size of each product name display part Can be made easy for the consumer to recognize the product name regardless of the orientation of the container while maintaining the

  As one aspect, it is preferable that the component etc. display area is provided in a height range of 30 mm or less from the lower end of the container when provided in the container.

  According to this configuration, the component display area can be hidden with high accuracy by the stopper or the display plate provided on the product shelf, and the product name display area can be displayed more clearly for the consumer.

  As one aspect, it is preferable that the background color is different between the product name display area and the component etc. display area.

  As one aspect, it is preferable that a boundary is provided between the product name display area and the component etc display area.

  According to these configurations, sharpening can be provided between the product name display area and the component etc. display area, and when the consumer gazes at the component etc. display area, the consumer recognizes the display of the component etc. It will be easier. This makes it possible to maintain high readability of characters displayed in the component display area.

As one aspect, it is for plastic bottles in which the unevenness | corrugation is formed in the trunk | drum,
It is preferable that the component etc. display area is provided at a position disposed on the bottom peripheral surface of the plastic bottle when provided on the plastic bottle.

  That is, if the display area for components etc. is arranged on the body of the plastic bottle in which the unevenness is formed on the body and the unevenness along the shape of the components etc. is produced in the display area for components etc. Resulting in. Therefore, in this configuration, by arranging the component etc. display region on the bottom peripheral surface avoiding complicated asperity shapes, it is possible to effectively suppress the decrease in the readability of the component display and the like.

  As one aspect, a shrink label is suitable.

  In the case of the shrink label, unevenness is likely to be generated along the bottle shape in the label, but such a problem can be suitably suppressed by using the label in which the component display area is disposed on the bottom peripheral surface.

The container according to the present invention is
The label according to the present invention is attached.

  According to this configuration, it is easy for the consumer to recognize the product name displayed on the label.

Diagram showing the surface of the label Figure showing an example of eye tracking analysis results The figure which shows the surface of the label of former example Diagram showing how bottles are displayed in Comparative Test 2

  Embodiments of a label for a container according to the present invention and a container to which the label is attached will be described with reference to the drawings. In the present embodiment, an example will be described in which the plastic bottle 1 having the decompression absorption panel 15 in the body 13 is used as an example of the container and the label according to the present invention is applied to a shrink label attached to the plastic bottle 1.

  First, the plastic bottle 1 of the present embodiment (hereinafter simply referred to as a bottle) 1 is continuous with the mouth 11 and the mouth 11 serving as a pouring spout of contents in order from the top, and the diameter gradually increases toward the bottom direction Shoulder 12 and a cylindrical trunk 13 continuous to the shoulder 12; and a bottomed cylindrical bottom 14 continuous to the trunk 13; Are provided, and the body 13 is in a state in which asperities are formed. In addition, about the bottom part 14, it is in the state in which the unevenness | corrugation is not formed in the circumferential direction.

  Moreover, the bottle 1 of this embodiment is mainly made of thermoplastic resins, such as polyethylene, a polypropylene, a polyethylene terephthalate, for example. The capacity of the plastic bottle 1 is not particularly limited, and may be about 200 ml to 2 liters in general circulation. Further, the contents to be filled in the bottle 1 are not particularly limited. For example, drinking water, carbonated beverages, tea, fruit juice, coffee, cocoa, soft drinks, alcoholic beverages, milk beverages, beverages such as milk beverages, soups, sauces, soy sauce And liquid seasonings.

  The label 2 according to the present embodiment includes a product name display area 21 for displaying a product name (a character, a figure, a symbol, or a combination thereof and causing the consumer to recognize the product) Display area 22 (product name display area shown in the figure) including a display area 22 for displaying components such as consumption or expiration dates, items that need to be displayed when selling to consumers such as raw materials) and bar codes 21 and a component display area 22) (the specific display contents are omitted in the drawing). Specifically, the product name display area 21 is provided with one or more product name display units 23 for displaying product names, and the component etc. display area 22 displays the component etc display unit 24 and the bar code A barcode display unit 25 is provided to display. The components and the like are described horizontally in the component etc. display unit 24, and the barcode display unit 25 is disposed along the circumferential direction when provided on the bottle 1.

  Further, the label 2 of the present embodiment is a so-called shrink label, and the inner side of the label 2 is formed into a cylindrical shape by bonding the one side of the side margin 26 to the other side of the side margin 27. The bottle 1 is attached to the bottle 1 by heat shrinking the label 2 with the bottle 1 placed. The label 2 of the present embodiment covers at least the entire surface of the body portion 13. Specifically, of the peripheral surface of the bottle 1, the bottom portion from near the boundary between the shoulder portion 12 and the body portion 13. It covers the circumferential surface up to near the bottom of 14. Furthermore, the bottle 2 according to the present embodiment has the following configuration in order to make it easier for the consumer to recognize the product name.

  First, in the present embodiment, the product name display area 21 and the component etc. display area 22 are provided in a state where they are divided in the vertical direction of the bottle 1 when provided in the bottle 1 and arranged over the entire circumference of the bottle 1 It is done. The component display area 22 is provided in the lower end portion of the bottle 1 (in the present embodiment, the bottom portion 14 of the bottle 1) when provided in the bottle 1, and is provided in the vertical direction of the entire label. The ratio of the vertical length of the product name display area 21 to the length is 0.7 or more, and the ratio of the vertical length of the component etc display area 22 to the vertical length of the entire label (that is, the component The length in the vertical direction of the equal display area 22 / the length in the vertical direction of the entire label is 0.2 or less. Further, in the present embodiment, the component etc. display area 22 is provided in a height range of 30 mm or less from the lower end of the bottle 1 when provided in the bottle 1.

  Explaining this, when the inventor describes the same amount of information with characters of the same size, the length of one line is made longer to some extent as compared with the case where the length of one line is short and the number of lines is large. It is possible to maintain high readability by increasing the length of one line and reducing the number of lines based on the finding that the readability is higher when the number is reduced accordingly. I found it. Therefore, by arranging the component display area 22 for displaying the components over the entire circumference of the bottle 1, it is possible to display the components in a state in which the length of one line is increased and the number of lines is reduced. As a result, the component etc. display area 22 can be reduced while maintaining high readability. This makes it possible to expand the display range of the product name while making it possible to read information such as the components of the product correctly.

  Furthermore, since the product name display unit 23 is also disposed around the entire circumference of the bottle 1, it becomes easy for the consumer to recognize the product name regardless of the orientation of the bottle 1 when the bottle 1 is displayed. Further, the component etc. display area 22 is provided at the lower end of the label 2 and in a state where the ratio of the length of the component etc. display area to the length of the whole label in the up and down direction is 0.2 or less. The merchandise name display unit 23 can be disposed in the central portion of the bottle 1 that is easily visible to the consumer. In particular, depending on the product shelf displaying the product, a stopper for preventing the product from falling, a display plate for displaying the product name, price and the like are provided, and the lower part of the displayed product is hidden by the stopper and the display plate Even in such a case, by providing the component display area 22 at the lower end of the label 2 and at the above length ratio / height, the display of the component etc. that is hidden by the stopper or the display plate Only the region 22 can be effectively suppressed from hiding a part of the product name display unit 23 by the stopper or the display plate, and further, the product name display unit 23 can be made more prominent by hiding the component etc. display region 22. It will be. As described above, according to the label 2 according to the present embodiment, it is easy for the consumer to recognize the product name.

  Then, in the present embodiment, in the product name display area 21, the product name display portions 23 for displaying product names are arranged at equal intervals in the circumferential direction when provided in the bottle 1. As described above, when the product name display portions 23 are arranged in the circumferential direction and provided three at equal intervals, the consumer can more easily recognize the product name regardless of the orientation of the bottle 1. Further, by making the respective product name display portions 23 have the same display content, it is possible for the consumer to have a uniform appearance regardless of the orientation of the bottle 1. By arranging the product name display unit 23 in this manner, each product name display unit 23 can be provided in the circumferential direction at a central angle of 120 degrees, but the consumer can easily recognize the product name. From the point of view, the range in the circumferential direction of each product name display portion 23 is preferably at least half (center angle 60 degrees) or more, and more preferably 2/3 (center angle 80 degrees) or more.

  Further, in the present embodiment, the background color is made different between the product name display area 21 and the component etc display area 22 (omitted in FIG. 1). For example, the product name display area 21 and the component etc. display area 22 may be colored in different colors, or one may be colored while the other has a transparent background. Furthermore, in the present embodiment, a boundary 28 is provided between the product name display area 21 and the component etc. display area 22. With these configurations, sharpening can be provided between the product name display area 21 and the component etc. display area 22. When the consumer looks at the component etc. display area 22, the consumer recognizes the display of the component etc. It becomes easy to do. This makes it possible to maintain high readability.

  Moreover, when the label 2 which is a shrink label is provided in the bottle 1 in which the decompression absorption panel 15 is provided, the unevenness | corrugation along the bottle 1 will arise in the label 2 as well. Then, when such unevenness is generated on the component display unit 24 or the barcode display unit 25, the readability of the component display and the like is reduced, and it becomes difficult for the barcode reader to recognize the barcode. So, in the label 2 of this embodiment, when the component etc. display area 22 is provided in the bottle 1, it is provided in the range arrange | positioned only on the peripheral surface of the bottom part 14 of the bottle 1. FIG. That is, even in the case of the bottle 1 provided with the decompression absorption panel 15 panel, the panel 15 is provided on the circumferential surface of the trunk portion 13 while avoiding the circumferential surface of the bottom portion 14 in order to ensure independence. The peripheral surface of the bottom portion 14 is not formed with a complicated uneven shape, and the component display region 22 is disposed on the peripheral surface of the bottom portion 14 of the bottle 1 to display the component display portion 24 or the bar. It is possible to suppress the occurrence of irregularities in the code display unit 25. Further, since the product name display area 21 is disposed in a portion excluding the bottom portion 14 of the bottle 1, the product name display unit 23 can be displayed in a large size.

  Next, as an example of the effect of the label 2 according to the present embodiment, the conventional label 100 as shown in FIG. 3 (that is, the product name display area 101 and the component etc. display area 102 are provided separately in the lateral direction The results of comparison of the behavior of the consumer when the bottle of the comparative example attached with the label (A) and the bottle of the example attached with the label 2 according to the present embodiment are displayed on the product shelf will be described. Specifically, the survey target person (96 people) decides to purchase any one product from among the product shelves displaying various types of bottles, and the product name in the product shelf The result when the bottle of the comparative example was displayed was compared with the result when the bottle of the example was displayed on the product shelf under the same condition / product name / trade name display part 23 as the bottle of the comparative example The results will be described.

[Comparative test 1]
First, the results of eye tracking analysis (a method for tracking and recording the movement of a human eye and recording / analyzing it) performed on the bottle of the comparative example and the bottle of the example will be shown. FIG. 2 shows the result of eye tracking analysis as a heat map, in which a portion where the sight line is gathered above a certain level is colored. The darker part indicates that the line of sight of a person is more concentrated (note that in FIG. 2, the display of the product name and the like of each label is omitted). As apparent from FIG. 2, it can be seen that the colored part of the bottle of the example is more extensive and the dark part is more. From this, it can be understood that the bottle of the embodiment is a bottle that is easy to gather the line of sight of the consumer and is easy for the consumer to recognize the product name.

  In addition, Table 1 shows the results of the survey on “purchase rate” and “percent remembering the product name” performed concurrently with eye tracking analysis. "Purchase rate" is the ratio of those who purchased the bottle of the comparative example or the bottle of the example from among the product shelves on which various types of bottles are displayed, and the "rate of remembering the product name" is After the purchase of a product, a person to be surveyed has listed the remembered product names of the products displayed on the product shelf, and remembered the product name of the bottle of the comparative example or the bottle of the example Is the proportion of

  As is clear from Table 1, it can be seen that both the "purchase rate" and "the rate at which the product name is remembered" are higher in the bottles of the example. And since “the ratio of remembering the product name” is high, it is understood that the bottle of the embodiment is a bottle that makes it easy for the consumer to recognize the product name. In addition, since the “purchase rate” is high, it can be understood that the bottle of the example is easily taken by the consumer to the impression, which makes it easy for the consumer to recognize the product name and It is thought that it is because it is easy to gather the line of sight of the consumer.

[Comparative test 2]
Next, regarding the bottle of the comparative example and the bottle of the example, the relationship between the display method of the bottle and the effect of gathering the line of sight of the consumer was investigated. In displaying each bottle, the direction of each bottle was displayed with omission in Comparative Test 1, whereas in Comparative Test 2, the product name display area of each bottle was displayed in an arrangement that is hard to be seen from the front (FIG. 4). The other conditions were tested in the same manner as in Comparative Test 1 to investigate "the percentage of remembering the trade name".

  Here, “the arrangement in which the product name display area is hard to see from the front” of each bottle means the arrangement in which the ratio occupied by the product name display area in the front view of the bottle is the smallest. In the bottle of the comparative example, the component etc display area 102 (the component display section 104 and the barcode display section 105) exists in the range of a central angle of 120 degrees in the circumferential direction, and in this range, the product name display area 101 (product name display Part 103) does not exist. Therefore, the arrangement in which the product name display area 101 is difficult to see from the front is the arrangement in which the component display area 102 is directed in the front direction. When the bottle of the comparative example is displayed in this arrangement, most of the bottle front portion visible to the consumer is occupied by the component etc. display area 102. On the other hand, in the product name display area 21 of the bottle of the embodiment, three product name display portions 23 are provided circumferentially at equal intervals. Therefore, the arrangement in which the product name display area 21 is difficult to see from the front is an arrangement in which the boundary between two adjacent product name display areas 21 is located in the front. Even when the bottles of the embodiment are displayed in this arrangement, a considerable portion of the front of the bottle is occupied by the product name display unit 23.

  Table 2 shows the results of the survey on “the ratio of remembering the product name” when each bottle is displayed and tested by the above display method. In addition, the result of the survey about "the ratio which remembers a brand name" in the comparison test 1 is again shown for comparison. As clearly shown in Table 2, in the bottle of the comparative example, by displaying the bottle in an arrangement in which the product name display area is difficult to be seen from the front, "remember the product name" than in Comparative Test 1 arranged in randomness. The proportion decreased, but rather rose in the bottles of the example. From this result, it can be understood that the bottle of the embodiment is a bottle that makes it easy for the consumer to recognize the product name regardless of the display method at the time of sale.

  As described above, it is understood that the label 2 according to the present embodiment is easy for the consumer to recognize the product name.

Other Embodiments
Finally, the label for the container according to the present invention and the container to which the label is attached will be described. The configurations disclosed in each of the following embodiments can be applied in combination with the configurations disclosed in the other embodiments as long as no contradiction arises.

(1) In the above embodiment, the label 2 attached to the plastic bottle 1 has been described as an example. However, the embodiment of the present invention is not limited to this, and the container to be attached may be various containers such as cans for beverages. In this case, the shape of the container is not particularly limited, but it is preferable that the container has a cylindrical body. Moreover, the structure of the bottle 1 shown by said embodiment is an illustration to the last, it is not necessary to have the panel 15, and it can change it suitably.

(2) In the above embodiment, the configuration in which three product name display units 23 are provided has been described as an example, but the number of product name display units 23 is not particularly limited, and is two or less or four or more. May be Further, the sizes of the respective product name display portions 23 may not be all the same, and may be different from one another. Further, the component etc. display area 22 may be arranged to exceed 30 mm in height from the bottom of the container, and the background color may not be different between the product name display area 21 and the component etc. display area 22 The configuration of the component etc display area 22 can be changed as appropriate, for example, the boundary 28 may not be provided between the product name display area 21 and the component etc display area 22.

(3) In the above embodiment, the configuration in which the label 2 is a shrink label has been described as an example, but the embodiment of the present invention is not limited thereto, and may be configured by other types of labels such as roll labels. .

(4) With regard to other configurations, it is to be understood that the embodiments disclosed herein are illustrative in all respects, and the scope of the present invention is not limited by them. Those skilled in the art will easily understand that appropriate modifications can be made without departing from the spirit of the present invention. Therefore, other embodiments modified within the scope of the present invention are naturally included in the scope of the present invention.

  The present invention can be used, for example, in containers filled with beverages and the like.

1 Plastic bottle (container)
2 label 21 product name display area 22 component display area 23 product name display section 24 component display section

Claims (9)

A label for a container having a display area including a product name display area for displaying a product name and a component display area for displaying a component,
The product name display area and the component etc. display area are provided in a state of being divided in the vertical direction of the container when provided in the container and disposed over the entire circumference of the container, respectively.
The component etc. display area is provided in a state of being disposed at the lower end portion of the container when provided in the container,
The ratio of the length in the vertical direction of the product name display area to the length in the vertical direction of the entire label is 0.7 or more,
A label for a container, wherein the ratio of the length in the vertical direction of the component display area to the length in the vertical direction of the entire label is 0.2 or less.   The container according to claim 1, wherein in the product name display area, product name display portions for displaying product names are arranged at equal intervals, three in a row along the circumferential direction when provided in the container. label.   The label for a container according to claim 1 or 2, wherein the component etc. display area is provided in a height range within 30 mm from the lower end of the container when provided in the container.   The label for the container according to any one of claims 1 to 3, wherein the background color is different between the product name display area and the component etc. display area.   The label for containers as described in any one of Claims 1-4 in which the boundary line is provided between the said brand name display area and the said component etc display area. The component display area includes a barcode display unit for displaying a barcode;
The label for a container according to any one of claims 1 to 5, wherein the barcode display unit is disposed along a circumferential direction when provided on the container. For plastic bottles with irregularities on the body,
The container according to any one of claims 1 to 6, wherein the component etc. display area is provided at a position to be disposed on the bottom circumferential surface of the plastic bottle when provided on the plastic bottle. Label.   The label for a container according to claim 7, which is a shrink label.   The container which attached the label as described in any one of Claims 1-8.

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