JP2019071002A - User characteristics estimating device and user characteristics estimating method - Google Patents

Abstract

To estimate user characteristics without performing special processing on a portable terminal carried by a user.SOLUTION: A user characteristics estimating device 1 includes: an identifying device specifying unit 12 that specifies, among multiple identifying devices 2 distributed location by location, the identifying device 2 that identifies a portable terminal 3 carried by a user; and a user characteristics estimating unit 13 that estimates user characteristics on the basis of the identifying device 2 specified by the identifying device specifying unit 12. The user characteristics estimating unit 13 may estimate the user characteristics on the basis of a location, a place, or a facility relating to the identifying device 2 specified by the identifying device specifying unit 12. The user characteristics estimating unit 13 may estimate the user characteristics on the basis of information on the location relating to the identifying device 2 specified by the identifying device specifying unit 12.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a user characteristic estimation device and user characteristic estimation method for estimating a characteristic of a user who indicates what kind of person a user carrying a portable terminal is.

  Patent Document 1 below discloses a user identification system that collects behavior information of a user who uses a portable device from a portable device via a network, and creates profile information of the user based on the collected behavior information.

JP, 2011-198170, A

  However, in the above-described user identification system, in order to create user profile information, it is necessary to collect behavior information from a portable device used by the user. For that purpose, the portable device needs to acquire, calculate and accumulate the action information, and transfer it to the server side. That is, there is a problem that the portable device needs special processing to create profile information of the user.

  Therefore, in order to solve the above problems, the present invention provides a user characteristic estimation device and a user characteristic estimation method capable of estimating a user characteristic without performing special processing on a portable terminal carried by the user. To aim.

  In order to solve the above-mentioned subject, a user characteristic estimating device concerning one side of the present invention is an information processor which has identified a portable terminal which a user carries among a plurality of information processors which were distributed by position. And an estimation unit for estimating the characteristic of the user based on the information processing apparatus identified by the identification unit.

  According to such a user characteristic estimation apparatus, an information processing apparatus that identifies a portable terminal carried by the user is identified, and the characteristic of the user is estimated based on the identified information processing apparatus. As described above, since the characteristics of the user are estimated based on the specification of the information processing apparatus, the characteristics of the user can be estimated without performing special processing on the portable terminal carried by the user.

  ADVANTAGE OF THE INVENTION According to this invention, a user's characteristic can be estimated, without performing special processing in the portable terminal which a user carries.

1 is a system configuration diagram of a user characteristic estimation system according to an embodiment of the present invention. It is a figure which shows the example of a table of individual identification information. It is a functional block diagram of the user characteristic estimation device concerning an embodiment of the present invention. It is a figure which shows the example of a table of collection identification information. It is a figure which shows the example of a table of identification device information. It is a figure which shows the example of a table of user living information. It is a figure which shows the example of a pie chart of user living information. It is a figure which shows the example of a table of user characteristic information. It is a figure which shows the example of a table of user attribute information. It is a flowchart which shows the process example of the user characteristic estimation method performed by the user characteristic estimation apparatus which concerns on embodiment of this invention. It is a hardware block diagram of the user characteristic estimation apparatus based on embodiment of this invention.

  Hereinafter, embodiments of a user characteristic estimation apparatus and a user characteristic estimation method will be described in detail with reference to the drawings. In the description of the drawings, the same elements will be denoted by the same reference symbols, without redundant description. Further, the embodiments in the following description are specific examples of the present invention, and unless otherwise stated, the present invention is not limited to these embodiments.

  FIG. 1 is a system configuration diagram of a user characteristic estimation system 4 according to an embodiment of the present invention. As shown in FIG. 1, the user characteristic estimation system 4 includes a user characteristic estimation device 1, one or more identification devices 2 (hereinafter collectively referred to as “identification device 2” as appropriate for the one or more identification devices 2), And one or more portable terminals 3 (hereinafter, one or more portable terminals 3 are collectively referred to as “portable terminal 3” as appropriate). The user characteristic estimation device 1 and each identification device 2 are connected to each other via a wired or wireless network. Each identification device 2 and each mobile terminal 3 are connected to each other via a network such as wireless or wired communication.

  The user characteristic estimation device 1 is a server device that estimates the characteristics of the user carrying the portable terminal 3. Details of the user characteristic estimation device 1 will be described later.

  The identification device 2 is an information processing device capable of identifying the portable terminal 3 carried by the user. The fact that the identification device 2 can identify the portable terminal 3 indicates a state in which the identification device 2 can recognize the presence of the portable terminal 3 including wireless connection. That the identification device 2 can identify the portable terminal 3 means, for example, that the identification device 2 is a base station or a Wi-Fi (registered trademark) access point in the mobile communication network (hereinafter referred to as “access point” as appropriate), The portable terminal 3 is located in an area (communication area) in which communication with the identification device 2 is possible, and the portable terminal 3 is associated in the identification device 2. Also, for example, the portable terminal 3 is in a range where communication with the identification device 2 is possible, etc., the identification device 2 has identification information of the portable terminal 3, and the identification device 2 supports the portable terminal 3 It indicates the attached state. Also, for example, it refers to a state in which the identification device 2 recognizes the portable terminal 3 based on an image captured by an imaging unit such as a camera.

  The plurality of identification devices 2 are distributed in position. For example, when the identification device 2 is a base station, the base station is arranged for each area such as each area. Further, for example, when the identification device 2 is an access point, an access point is disposed for each facility or the like.

  In this embodiment, it is assumed that the identification device 2 is a base station and an access point. The identification device 2 is not limited to the base station and the access point, and may be any device capable of accessing the mobile terminal 3, for example, a wirelessly accessible device or a simple beacon device. The identification device 2 generates and stores individual identification information related to the identification of the portable terminal 3. FIG. 2 is a diagram showing an example of a table of individual identification information. FIG. 2A shows an example of a table of individual identification information generated and stored by the identification device 2 which is a base station, and FIG. 2B shows an individual generated and stored by the identification device 2 which is an access point. The example of a table of identification information is shown. As shown in the example of the table shown in FIG. 2, the individual identification information indicates that the mobile terminal 3 has started the service in the communication area of the identification device 2 and the mobile terminal 3 has ended the service in the communication area. The service area end time and mobile terminal identification information for identifying the mobile terminal 3 are associated with each other. The identification device 2 is an individual identification information stored at a predetermined timing, such as periodically, that is, the individual identification information further including identification device identification information that is identification information of the own device via the network etc. Transmit to characteristic estimation device 1. The identification device 2 may transmit the individual identification information to the user characteristic estimation device 1 based on the transmission instruction from the user characteristic estimation device 1.

  The portable terminal 3 is a computer device that a user carries, such as a smartphone or a notebook PC. The portable terminal 3 can be identified by the identification device 2. In the user characteristic estimation system 4 according to the present embodiment, when estimating the characteristics of the user carrying the portable terminal 3, the portable terminal 3 needs to perform special processing other than the processing relating to the use of the ordinary portable terminal 3 There is no.

  FIG. 3 is a functional block diagram of the user characteristic estimation device 1. As shown in FIG. 3, the user characteristic estimation device 1 includes an identification information acquisition unit 10, a collection identification information storage unit 11, an identification device identification unit 12, a user characteristic estimation unit 13, an identification device information storage unit 14, and a user attribute information storage unit And a processing unit 16.

  The identification information acquisition unit 10 acquires individual identification information from the identification device 2 via a network or the like. The identification information acquisition unit 10 may transmit a transmission instruction of the individual identification information to the identification device 2 and acquire the individual identification information from the identification device 2 as a response. The identification information acquisition unit 10 collects the individual identification information acquired from each identification device 2 and causes the collection identification information storage unit 11 to store the individual identification information as collection identification information. When the identification information acquisition unit 10 acquires the individual identification information, the identification information acquisition unit 10 may transmit information indicating the acquisition to the identification device identification unit 12.

  The collection identification information storage unit 11 stores the collected identification information acquired from the identification devices 2 by the identification information acquisition unit 10 and collected. FIG. 4 is a diagram showing an example of a table of collected identification information stored by the collected identification information storage unit 11. As shown in the example of the table shown in FIG. 4, the collection identification information includes the portable terminal identification information included in the individual identification information acquired by the identification information acquisition unit 10, the identification device identification information included in the individual identification information, and the individual identification information In the present embodiment, the in-zone start time included in B.6 and the in-zone end time included in the individual identification information are associated with each other.

  The identification device identification unit 12 identifies, among the plurality of identification devices 2, the identification device 2 that identifies the portable terminal 3 carried by the user (target user) who is the target whose property is to be estimated. The manager of the user characteristic estimation device 1 may designate in advance (the mobile terminal identification information of the mobile terminal 3 carried by the target user), or even all the mobile terminals 3 included in the collection identification information It is good (that is, the characteristics of each user who carries the portable terminal 3 will be eventually estimated for each of all the portable terminals 3).

  The identification device identification unit 12 identifies the identification device 2 that identifies the portable terminal 3 carried by the target user based on the collected identification information stored by the collected identification information storage unit 11. For example, when the portable terminal 3 carried by the target user is the “portable terminal b”, the identification device identification unit 12 refers to the table of the collected identification information shown in FIG. 4 and the portable terminal identification information is “portable terminal b”. Between the time “2017/07/01 14:10” to the time “2017/07/01 14:40” based on the extracted records (the fourth record and the fifth record) Identify “base station a” as the identification device 2 identifying “mobile terminal b”, and between time “2017/07/01 15:00” to time “2017/07/01 17:00” The “access point a” is specified as the identification device 2 that identifies the “mobile terminal b”.

  The identification device identification unit 12 outputs the information on the identified identification device 2 to the user characteristic estimation unit 13 as identification information. The identification information includes identification device identification information of the identified identification device 2, information indicating a time during which the identification device 2 is identifying (for example, a combination of a location start time and a location end time), and a portable terminal of the target user 3 includes mobile terminal identification information.

  The user characteristic estimation unit 13 estimates (determines) the user characteristic based on the identification device 2 identified by the identification device identification unit 12. More specifically, the user characteristic estimation unit 13 estimates the characteristic of the user based on the position, place or facility associated with the identification device 2 identified by the identification device identification unit 12. The position is, for example, a point indicated by latitude and longitude. A place (also referred to as a “symbol”) is a place (area) that is meaningful to the user who carries the portable terminal 3 such as a home, a work, or a home. Facilities are general buildings or facilities, such as a commercial facility, a racetrack, a pachinko parlor, or a park.

  The identification device information storage unit 14 stores identification device information on the identification device 2. FIG. 5 is a diagram showing an example of a table of identification device information in units of target users. As shown in the example of the table shown in FIG. 5, the identification device information is identification device identification information, information on the location or facility of the identification device 2 indicated by the identification device identification information, and position information indicated by the latitude and longitude of the identification device 2 Are associated. Note that blank cells indicate that they do not correspond. The identification device information storage unit 14 also stores in advance identification device information common to all target users (the associated items are the same as the identification device information for each target user). Then, the identification device information storage unit 14 appropriately identifies, based on the identification device information common to all the target users, target user unit identification information (information specific to the target user, such as “home” in the example of the table shown in FIG. Create and store). Hereinafter, the identification device information of the target user unit is simply referred to as “identification device information”.

  The user characteristic estimation unit 13 may estimate the characteristic of the user based on the identification device 2 identified by the identification device identification unit 12 and the identification device information stored by the identification device information storage unit 14. More specifically, the user characteristic estimation unit 13 extracts identification device identification information included in the identification information input from the identification device identification unit 12, and among the identification device information stored by the identification device information storage unit 14, Information on the place or facility associated with the extracted identification device identification information or position information is extracted, and the user characteristic is estimated based on the information on the extracted place or facility or the position information.

  For example, when the information about the commercial facility is associated with the extracted identification device identification information, the user characteristic estimation unit 13 converts the information into “the user A was in the commercial facility C (at time B)”, etc. Since it can do, based on the said information, a user's action etc. are estimated and the characteristic of "the user A likes the commercial installation C" etc. is estimated. Similarly, when the information related to the racetrack is associated with the extracted identification device identification information, the user characteristic estimation unit 13 estimates a characteristic such as “the user A likes horse racing” or the like.

  Further, for example, when position information is associated with the extracted identification device identification information, the user characteristic estimation unit 13 determines what kind of facility is present in the vicinity of the position indicated by the position information, or Based on the determination result, the user characteristic is estimated based on the determination result by referring to the information related to the position information stored in advance in the user characteristic estimation device 1 etc. .

  The user characteristic estimation unit 13 may estimate the user characteristic based on the information based on the position associated with the identification device 2 identified by the identification device identification unit 12. More specifically, information based on the position related to the identification device 2 identified by the identification device identification unit 12 is stored in the external database, and the user characteristic estimation unit 13 is stored in the external database via the network. The user's characteristics are estimated by acquiring and referring to the information based on the acquired position. The information based on the position stored in the external database may be, for example, information in which the coordinates of the facility are described, or information representing information at a place or a feature of a person, such as the average annual income for each city or city. The information may be information indicating the address and the characteristics of the resident of the address in proportion. Household average annual income (x 10,000 yen to y 10,000 yen: 20%, x 10,000 yen or less: 60%, y 10,000 yen or more: 20 as a specific example of the information in which the characteristics of the address and the resident of the address are shown in proportion) %, Etc.) or the ratio of employees (1, 2, 3 primary industry ratio, public service ratio etc.). Information such as the household average annual income or the percentage of employees is represented for each city, so that it can be linked with the user's home address to stochastically represent the user's features.

  The user characteristic estimation unit 13 uses the identification device 2 identified by the identification device identification unit 12 and the identification device information stored by the identification device information storage unit 14 to determine the user's life relating to the life of the target user. The information may be calculated, and the characteristics of the user may be estimated based on the calculated user living information. FIG. 6 is a diagram showing an example of a table of user life information calculated by the user characteristic estimation unit 13. As shown in the example of the table shown in FIG. 6, the user living information includes the portable terminal identification information, the identification device identification information of the identification device 2 that identified the portable terminal 3 indicated by the portable terminal identification information, and the identification device Information on the location associated in the information, the corresponding location start time included in the individual identification information, and the corresponding location end time included in the individual identification information are associated. FIG. 7 is a diagram showing an example of a circle graph of user life information calculated by the user characteristic estimation unit 13. The example of the circle graph shown in FIG. 7 is a circle graph of the daily life of the target user by the user characteristic estimation unit 13 based on the table example of the user living information shown in FIG. 6 (12 o'clock direction of the clock) The target user from 0:00 to 0:00, which is the next day after a round, is placed at each time and is shown by a pie chart) clockwise from 0:00). The user characteristic estimation unit 13 refers to, for example, a table example of the user living information shown in FIG. 6 or a circular graph example of the user living information shown in FIG. Since the user is at home until after noon and then goes to a pachinko, the user A is unemployed and may have a gambling-like potential. Thus, the user characteristic estimation unit 13 expresses places or facilities associated with the identification device 2 that has identified the portable terminal 3 in time series, as in the example of the table of user living information shown in FIG. As in the circle graph example of the user life information shown in FIG. 7, by expressing the daily life of the target user, the method of spending the target user is extracted, and the characteristic of the target user is estimated from the extracted way of spending.

  The user characteristic estimation unit 13 may estimate the characteristic of the user further based on the timing at which the identification device 2 identified by the identification device identification unit 12 identified the portable terminal 3 of the user. As an example of estimating the characteristics of the user based on the timing, it is estimated that the target user who is in the pachinko parlor is gambling-like on weekdays daytime, it is estimated that the target user who is in the office on weekends and holidays is engaged in a service business, Can be mentioned.

  The user characteristic estimation unit 13 may estimate the characteristic of the user based on the period in which the identification device 2 identified by the identification device identification unit 12 identified the portable terminal 3 of the user. As an example of estimation of user characteristics based on period, target users who are in the racetrack N times a year are estimated to like horse racing, target users who are in the bank for only 5 times a week and for a short time are little by little It is estimated that there is a possibility of frustration for dropping money, and it is estimated that target users who are in the same convenience store three or more times a day may be hard to forget buying.

The user characteristic estimation unit 13 is a target in a predetermined period (for example, N months) based on the identification device 2 identified by the identification device identification unit 12 and the identification device information stored by the identification device information storage unit 14. User characteristic information indicating user characteristics may be calculated, and the user characteristics may be estimated based on the calculated user characteristic information. FIG. 8 is a diagram showing an example of a table of user feature information. As shown in the example of the table shown in FIG. 8, the user characteristic information includes user identification information (which may be portable terminal identification information instead of user identification information) for identifying the user, monthly gambling time of the user, and The shopping time ratio when going out and the working time ratio when going out of the user are associated with each other. For example, the gambling time is calculated based on the time when the target user is in a pachinko parlor etc. The shopping time ratio when going out is calculated based on the time when the target user is in the supermarket etc. It is calculated based on the time when the user is at work or the like. Note that the user characteristic estimation unit 13 may calculate the user characteristic information such as “working hours on weekdays” or “average number of purchases per day”, including the concept of timing and period. The estimation method of the characteristic of the user based on the calculated user characteristic information by the user characteristic estimation unit 13 is the same as described above.

  The user attribute information storage unit 15 stores user attribute information indicating an attribute of the user. The user attribute information represents an attribute of the user, such as the user's age, gender, or occupation. FIG. 9 is a diagram showing an example of a table of user attribute information. As in the example of the table shown in FIG. 9, the user attribute information is associated with portable terminal identification information, the age of the user who carries the portable terminal 3 indicated by the portable terminal identification information, and the sex of the user.

  The user characteristic estimation unit 13 may estimate the characteristic of the user further based on the user attribute information stored by the user attribute information storage unit 15. The estimation method of the characteristic of the user based on the user attribute information by the user characteristic estimation unit 13 is the same as described above.

  The user characteristic estimation unit 13 outputs, to the processing unit 16, characteristic information (for example, information indicating “user A likes commercial facility C”) related to the estimated characteristic of the user.

  The processing unit 16 performs processing based on the characteristic information input from the user characteristic estimation unit 13. For example, the processing unit 16 may output the characteristic information to the corresponding portable terminal 3, or may calculate and output recommendation information based on the characteristic information to the portable terminal 3.

  FIG. 10 is a flowchart showing a process example of the user characteristic estimation method executed by the user characteristic estimation device 1. First, individual identification information is acquired from each identification device 2 by the identification information acquisition unit 10, and stored as collection identification information by the collection identification information storage unit 11 (step S1). Next, based on the collected identification information stored in S1, the identification device identification unit 12 identifies the portable terminal 3 carried by the user whose property is to be estimated among the plurality of identification devices 2. The device 2 is identified (step S2, identification step). Next, the characteristic of the target user is estimated by the user characteristic estimation unit 13 based on the identification device 2 identified in S2 (step S3, estimation step). Next, the processing unit 16 executes processing based on the characteristics of the target user estimated in S3 (step S4).

  The block diagram used for the explanation of the above-mentioned embodiment has shown the block of a functional unit. These functional blocks (components) are realized by any combination of hardware and / or software. Moreover, the implementation means of each functional block is not particularly limited. That is, each functional block may be realized by one physically and / or logically coupled device, or directly and / or indirectly two or more physically and / or logically separated devices. It may be connected by (for example, wired and / or wireless) and realized by the plurality of devices.

  For example, the user characteristic estimation device 1 or the like in one embodiment of the present invention may function as a computer that performs the processing of the user characteristic estimation method according to the embodiment of the present invention. FIG. 11 is a diagram showing an example of the hardware configuration of the user characteristic estimation device 1 according to an embodiment of the present invention. The above-described user characteristic estimation device 1 may be physically configured as a computer device including a processor 1001, a memory 1002, a storage 1003, a communication device 1004, an input device 1005, an output device 1006, a bus 1007 and the like.

  In the following description, the term "device" can be read as a circuit, a device, a unit, or the like. The hardware configuration of the user characteristic estimation device 1 may be configured to include one or more of the devices shown in the figure, or may be configured without some devices.

  Each function in the user characteristic estimation device 1 causes the processor 1001 to perform an operation by reading predetermined software (program) on hardware such as the processor 1001, the memory 1002, and the like. This is realized by controlling reading and / or writing of data in the storage 1003.

  The processor 1001 operates, for example, an operating system to control the entire computer. The processor 1001 may be configured by a central processing unit (CPU: Central Processing Unit) including an interface with a peripheral device, a control device, an arithmetic device, a register, and the like. For example, the above-described identification information acquisition unit 10, identification device identification unit 12, user characteristic estimation unit 13, processing unit 16, and the like may be realized by the processor 1001.

  Also, the processor 1001 reads a program (program code), a software module or data from the storage 1003 and / or the communication device 1004 to the memory 1002, and executes various processing according to these. As a program, a program that causes a computer to execute at least a part of the operations described in the above embodiments is used. For example, the identification information acquisition unit 10, the identification device identification unit 12, the user characteristic estimation unit 13, and the processing unit 16 may be realized by a control program that is stored in the memory 1002 and runs on the processor 1001. May be realized as well. The various processes described above have been described to be executed by one processor 1001, but may be executed simultaneously or sequentially by two or more processors 1001. The processor 1001 may be implemented by one or more chips. The program may be transmitted from the network via a telecommunication line.

  The memory 1002 is a computer readable recording medium, and includes, for example, at least one of a ROM (Read Only Memory), an EPROM (Erasable Programmable ROM), an EEPROM (Electrically Erasable Programmable ROM), and a RAM (Random Access Memory). It may be done. The memory 1002 may be called a register, a cache, a main memory (main storage device) or the like. The memory 1002 can store a program (program code), a software module, and the like that can be executed to execute the process of the user characteristic estimation method according to an embodiment of the present invention.

  The storage 1003 is a computer readable recording medium, and for example, an optical disc such as a CD-ROM (Compact Disc ROM), a hard disc drive, a flexible disc, a magneto-optical disc (for example, a compact disc, a digital versatile disc, Blu-ray A (registered trademark) disk, a smart card, a flash memory (for example, a card, a stick, a key drive), a floppy (registered trademark) disk, a magnetic strip, and the like may be used. The storage 1003 may be called an auxiliary storage device. The above-mentioned storage medium may be, for example, a database including the memory 1002 and / or the storage 1003, a server or any other suitable medium.

  The communication device 1004 is hardware (transmission / reception device) for performing communication between computers via a wired and / or wireless network, and is also called, for example, a network device, a network controller, a network card, a communication module, or the like. For example, the identification information acquisition unit 10, the identification device identification unit 12, the user characteristic estimation unit 13, the processing unit 16, and the like may be realized by the communication device 1004.

  The input device 1005 is an input device (for example, a keyboard, a mouse, a microphone, a switch, a button, a sensor, and the like) that receives an input from the outside. The output device 1006 is an output device (for example, a display, a speaker, an LED lamp, etc.) that performs output to the outside. The input device 1005 and the output device 1006 may be integrated (for example, a touch panel).

  In addition, devices such as the processor 1001 and the memory 1002 are connected by a bus 1007 for communicating information. The bus 1007 may be configured by a single bus or may be configured by different buses among the devices.

  In addition, the user characteristic estimation device 1 includes hardware such as a microprocessor, a digital signal processor (DSP), an application specific integrated circuit (ASIC), a programmable logic device (PLD), and a field programmable gate array (FPGA). It may be configured to include, and part or all of each functional block may be realized by the hardware. For example, processor 1001 may be implemented in at least one of these hardware.

  Next, the effect of the user characteristic estimation device 1 configured as in the present embodiment will be described.

  According to the user characteristic estimation device 1 of the present embodiment, the identification device 2 identifying the portable terminal 3 carried by the user is identified, and the characteristic of the user is estimated based on the identified identification device 2. As described above, since the characteristics of the user are estimated based on the identification of the identification device 2, the characteristics of the user can be estimated without performing special processing in the portable terminal 3 carried by the user. As described above, since the user does not have to perform a special operation in estimating the characteristics of the user, the burden on the user is not incurred. In addition, since there is no need to perform special processing in the mobile terminal 3 in estimating the characteristics of the user, the resources of the mobile terminal 3 (CPU processing capacity, memory usage, remaining battery capacity, etc.) are not consumed. Also, since there is no need to additionally transfer information etc. from the portable terminal 3 to the server side in estimating the user's characteristics, server side resources (radio bandwidth, base station processing capacity, core network processing capacity etc.) ) Is not consumed.

  Further, according to the user characteristic estimation device 1 of the present embodiment, the user characteristic estimation unit 13 determines the user characteristic based on the position, place or facility associated with the identification device 2 identified by the identification device identification unit 12. Presumed. This makes it possible to estimate more appropriate user characteristics based on the location, place or facility associated with the identification device 2.

  Further, according to the user characteristic estimation device 1 of the present embodiment, the user characteristic estimation unit 13 determines based on the information stored in the external database based on the position related to the identification device 2 identified by the identification device identification unit 12 Then, the characteristics of the user are estimated. This makes it possible to estimate more appropriate user characteristics based on the information stored in the external database.

  Further, according to the user characteristic estimation device 1 of the present embodiment, the user characteristic estimation unit 13 further determines the user based on the timing at which the identification device 2 identified by the identification device identification unit 12 identifies the portable terminal 3 of the user. The characteristics of are estimated. As a result, it is possible to estimate more appropriate user characteristics based on the timing at which the identification device 2 identifies the user's portable terminal 3.

  Further, according to the user characteristic estimation device 1 of the present embodiment, the user characteristic estimation unit 13 further determines the user based on the period in which the identification device 2 identified by the identification device identification unit 12 identified the portable terminal 3 of the user. The characteristics of are estimated. As a result, it is possible to estimate more appropriate user characteristics based on the period in which the identification device 2 identifies the user's portable terminal 3.

  Moreover, according to the user characteristic estimation device 1 of the present embodiment, the user characteristic estimation unit 13 estimates the user characteristic based on the user attribute information. This makes it possible to estimate more appropriate user characteristics further based on the user attribute information.

  As described above, the user characteristic estimation device 1 according to the present embodiment can estimate the user characteristic based on the information on the location, the place, and the facility where the user existed, and the information on the existing time and timing. Further, in the user characteristic estimation system 4 of the present embodiment, the identification device 2 that identifies the portable terminal 3 records a code for identifying the portable terminal 3 and information such as identification time. Then, the recorded information is stored in the database on the user characteristic estimation device 1, and the user characteristic estimation unit 13 compares the feature (place, facility, etc.) of the identification device 2 with the user attribute information to estimate the user characteristic. .

  As mentioned above, although this embodiment was described in detail, it is clear for persons skilled in the art that this embodiment is not limited to the embodiment described in this specification. This embodiment can be implemented as a modification and a change mode, without deviating from the meaning and range of the present invention which become settled by statement of a claim. Therefore, the description of the present specification is for the purpose of illustration and does not have any limitation on the present embodiment.

  The notification of information is not limited to the aspects / embodiments described herein, and may be performed in other manners. For example, notification of information may be physical layer signaling (for example, Downlink Control Information (DCI), Uplink Control Information (UCI)), upper layer signaling (for example, Radio Resource Control (RRC) signaling, Medium Access Control (MAC) signaling, It may be implemented by broadcast information (MIB (Master Information Block), SIB (System Information Block)), other signals, or a combination thereof. Also, RRC signaling may be referred to as an RRC message, and may be, for example, an RRC connection setup (RRC Connection Setup) message, an RRC connection reconfiguration (RRC Connection Reconfiguration) message, or the like.

  Each aspect / embodiment described in the present specification is LTE (Long Term Evolution), LTE-A (LTE-Advanced), SUPER 3G, IMT-Advanced, 4G, 5G, FRA (Future Radio Access), W-CDMA (Registered trademark), GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, UWB (Ultra-Wide Band), The present invention may be applied to a system utilizing Bluetooth (registered trademark), other appropriate systems, and / or an advanced next-generation system based on these.

  As long as there is no contradiction, the processing procedure, sequence, flow chart, etc. of each aspect / embodiment described in this specification may be reversed. For example, for the methods described herein, elements of the various steps are presented in an exemplary order and are not limited to the particular order presented.

  The specific operation that is supposed to be performed by the base station in this specification may be performed by its upper node in some cases. In a network of one or more network nodes with a base station, the various operations performed for communication with the terminals may be the base station and / or other network nodes other than the base station (eg, It is clear that it may be performed by MME or S-GW etc but not limited to these). Although the case where one other network node other than a base station was illustrated above was illustrated, it may be a combination of a plurality of other network nodes (for example, MME and S-GW).

  Information and the like may be output from the upper layer (or lower layer) to the lower layer (or upper layer). Input and output may be performed via a plurality of network nodes.

  The input / output information or the like may be stored in a specific place (for example, a memory) or may be managed by a management table. Information to be input or output may be overwritten, updated or added. The output information etc. may be deleted. The input information or the like may be transmitted to another device.

  The determination may be performed by a value (0 or 1) represented by one bit, may be performed by a boolean value (Boolean: true or false), or may be compared with a numerical value (for example, a predetermined value). Comparison with the value).

  Each aspect / embodiment described in this specification may be used alone, may be used in combination, and may be switched and used along with execution. In addition, notification of predetermined information (for example, notification of "it is X") is not limited to what is explicitly performed, but is performed by implicit (for example, not notifying of the predetermined information) It is also good.

  Software may be called software, firmware, middleware, microcode, hardware description language, or any other name, and may be instructions, instruction sets, codes, code segments, program codes, programs, subprograms, software modules. Should be interpreted broadly to mean applications, software applications, software packages, routines, subroutines, objects, executables, threads of execution, procedures, functions, etc.

  Also, software, instructions, etc. may be sent and received via a transmission medium. For example, software may use a wireline technology such as coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL) and / or a website, server or other using wireless technology such as infrared, radio and microwave When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission medium.

  The information, signals, etc. described herein may be represented using any of a variety of different techniques. For example, data, instructions, commands, information, signals, bits, symbols, chips etc that may be mentioned throughout the above description may be voltage, current, electromagnetic waves, magnetic fields or particles, optical fields or photons, or any of these May be represented by a combination of

  The terms described in the present specification and / or the terms necessary for the understanding of the present specification may be replaced with terms having the same or similar meanings.

  The terms "system" and "network" as used herein are used interchangeably.

  In addition, the information, parameters, and the like described in the present specification may be represented by absolute values, may be represented by relative values from predetermined values, or may be represented by corresponding other information. . For example, radio resources may be indexed.

  The names used for the parameters described above are in no way limiting. In addition, the formulas etc. that use these parameters may differ from those explicitly disclosed herein.

  A base station can accommodate one or more (e.g., three) cells (also called sectors). If the base station accommodates multiple cells, the entire coverage area of the base station can be divided into multiple smaller areas, each smaller area being a base station subsystem (eg, a small base station RRH for indoor use: Remote Communication service can also be provided by Radio Head. The terms "cell" or "sector" refer to a part or all of the coverage area of a base station and / or a base station subsystem serving communication services in this coverage. Furthermore, the terms "base station" "eNB", "cell" and "sector" may be used interchangeably herein. A base station may be called in terms of a fixed station (Node station), NodeB, eNodeB (eNB), access point (access point), femtocell, small cell, and the like.

  The mobile station may be a subscriber station, a mobile unit, a subscriber unit, a wireless unit, a remote unit, a mobile device, a wireless device, a wireless communication device, a remote device, a mobile subscriber station, an access terminal, a mobile terminal, a wireless terminal, by those skilled in the art. It may also be called a terminal, a remote terminal, a handset, a user agent, a mobile client, a client, or some other suitable term.

  The terms "determining", "determining" as used herein may encompass a wide variety of operations. "Judgment", "decision" are, for example, judging, calculating, calculating, processing, processing, deriving, investigating, looking up (for example, a table) (Searching in a database or another data structure), ascertaining may be regarded as “decision”, “decision”, etc. Also, "determination" and "determination" are receiving (e.g. receiving information), transmitting (e.g. transmitting information), input (input), output (output), access (Accessing) (for example, accessing data in a memory) may be regarded as “judged” or “decided”. Also, "judgement" and "decision" are to be considered as "judgement" and "decision" that they have resolved (resolving), selecting (selecting), choosing (choosing), establishing (establishing), etc. May be included. That is, "judgment" "decision" may include considering that some action is "judged" "decision".

  The terms "connected", "coupled" or any variants thereof mean any direct or indirect connection or coupling between two or more elements, It can include the presence of one or more intermediate elements between two elements that are “connected” or “coupled”. The coupling or connection between elements may be physical, logical or a combination thereof. As used herein, the two elements are by using one or more wires, cables and / or printed electrical connections, and radio frequency as some non-limiting and non-exclusive examples. It can be considered "connected" or "coupled" to one another by using electromagnetic energy such as electromagnetic energy having wavelengths in the region, microwave region and light (both visible and invisible) regions.

  As used herein, the phrase "based on" does not mean "based only on," unless expressly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on."

  The “means” in the configuration of each device described above may be replaced with a “unit”, a “circuit”, a “device” or the like.

  As long as “including”, “comprising”, and variations thereof are used in the present specification or claims, these terms as well as the term “comprising” are inclusive. Intended to be Further, it is intended that the term "or" as used in the present specification or in the claims is not an exclusive OR.

  Throughout the present disclosure, when articles are added by translation, such as a, an and the in English, for example, these articles are plural unless the context clearly indicates otherwise. Shall be included.

  DESCRIPTION OF SYMBOLS 1 ... User characteristic estimation apparatus, 2 ... Identification apparatus, 3 ... Mobile terminal, 4 ... User characteristic estimation system, 10 ... Identification information acquisition part, 11 ... Collection identification information storage part, 12 ... Identification apparatus specification part, 13 ... User characteristic Estimating unit, 14: identification device information storage unit, 15: user attribute information storage unit, 16: processing unit.

Claims (7)

An identifying unit that identifies the information processing device that identifies a portable terminal carried by the user among the plurality of information processing devices dispersed in a position;
An estimation unit configured to estimate the characteristic of the user based on the information processing apparatus identified by the identification unit;
User characteristic estimation device comprising: The estimation unit estimates the characteristic of the user based on a position, a place, or a facility associated with the information processing apparatus identified by the identification unit.
The user characteristic estimation device according to claim 1. The estimation unit estimates the characteristic of the user based on information based on a position related to the information processing apparatus identified by the identification unit.
The user characteristic estimation device according to claim 2. The estimation unit estimates the characteristic of the user further based on the timing at which the information processing apparatus identified by the identification unit identifies the portable terminal of the user.
The user characteristic estimation device according to any one of claims 1 to 3. The estimation unit estimates the characteristic of the user based further on a period in which the information processing apparatus identified by the identification unit identifies the portable terminal of the user.
The user characteristic estimation device according to any one of claims 1 to 4. The estimation unit estimates the characteristic of the user based further on attribute information of the user.
The user characteristic estimation device according to any one of claims 1 to 5. A user characteristic estimation method performed by a user characteristic estimation device, comprising:
A identification step of identifying the information processing device that identifies a portable terminal carried by the user among the plurality of information processing devices distributed in a positional manner;
Estimating the characteristic of the user based on the information processing apparatus specified in the specifying step;
User characteristic estimation method including:

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