JP2019040599A - Terminal device, program and method - Google Patents

Abstract

To provide a terminal device, program or method which can display an advertisement with the higher attention degree for a user in accordance with various embodiments.SOLUTION: A terminal device includes: a communication interface which is connected in a communicable manner with a server device via a network and is configured to receive selection information of an image contained in an advertisement from the server device; a memory which is configured to store a prescribed instruction command; a processor which is configured to be able to execute the prescribed instruction command stored in the memory for selecting one or a plurality of images as the image contained in the advertisement on the basis of the selection information received by the communication interface from the images stored in the memory or stored in association with prescribed user identification information in the storage device connected via the network; and a display which is configured to display the advertisement containing the selected image.SELECTED DRAWING: Figure 1

Description

  The present disclosure relates to a terminal device, a program, and a method capable of displaying an advertisement including a predetermined image.

  Conventionally, a terminal device capable of displaying an advertisement based on advertisement data transmitted from an advertisement distribution server device when a predetermined application is executed is known. For example, Patent Literature 1 describes that a banner advertisement is displayed on a portal screen displayed on a terminal device, and the advertisement content is displayed to the user when the user clicks on the banner advertisement.

JP 2002-297993 A

  Therefore, in light of the above-described technology, the present disclosure provides a terminal device, a program, or a method that can display an advertisement with a higher degree of attention for the user according to various embodiments.

  According to one aspect of the present disclosure, “a communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device; and a predetermined instruction A memory configured to store instructions, and an image stored in the memory or associated with predetermined user identification information in a storage device connected via the network, A processor configured to execute the predetermined instruction command stored in the memory in order to select one or more images as an image included in the advertisement based on the selection information received at the communication interface; And a display configured to display the selected image.

  According to one aspect of the present disclosure, “a communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device; and a predetermined instruction A computer comprising a memory configured to store instructions and a display configured to display the advertisement, to a storage device stored in the memory or connected via the network A program that functions as a processor that selects one or a plurality of images as an image included in the advertisement based on the selection information received by the communication interface from images stored in association with predetermined user identification information " Is provided.

  According to one aspect of the present disclosure, “a communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device; and a predetermined instruction A terminal device comprising: a memory configured to store an instruction; and a display configured to display the advertisement, wherein the memory is a method executed by a processor executing the instruction instruction. Or one or more based on the selection information received by the communication interface from among images stored in association with predetermined user identification information in a storage device connected via the network And selecting the image as an image included in the advertisement.

  According to various embodiments of the present disclosure, it is possible to provide a terminal device, a program, or a method that can display an advertisement with a higher degree of attention for a user.

  In addition, the said effect is only an illustration for the convenience of description, and is not restrictive. In addition to the above effect or instead of the above effect, any effect described in the present disclosure or an effect apparent to those skilled in the art can be achieved.

FIG. 1 is a diagram conceptually illustrating an advertisement displayed on the terminal device 100 by a system according to various embodiments of the present disclosure. FIG. 2 is a conceptual diagram schematically showing the configuration of the system 1 according to the first embodiment of the present disclosure. FIG. 3 is a block diagram illustrating an exemplary configuration of the terminal device 100 according to the first embodiment of the present disclosure. FIG. 4 is a block diagram illustrating an exemplary configuration of the server device 200 according to the first embodiment of the present disclosure. FIG. 5A is a diagram conceptually illustrating an advertisement information table stored in the server device 200 according to the first embodiment of the present disclosure. FIG. 5b is a diagram conceptually illustrating an image information table stored in the terminal device 100 according to the first embodiment of the present disclosure. FIG. 6 is a diagram illustrating a processing sequence between the terminal device 100 and the server device 200 according to the first embodiment of the present disclosure. FIG. 7 is a diagram illustrating a processing flow executed in the terminal device 100 according to the first embodiment of the present disclosure. FIG. 8 is a diagram illustrating an example of a screen displayed on the display 111 of the terminal device 100 according to the first embodiment of the present disclosure. FIG. 9 is a diagram illustrating an example of a screen displayed on the display 111 of the terminal device 100 according to the first embodiment of the present disclosure. FIG. 10 is a conceptual diagram schematically showing a configuration of a system 1000 according to the second embodiment of the present disclosure.

  Various embodiments of the present disclosure will be described with reference to the accompanying drawings. In addition, the same referential mark is attached | subjected to the common component in drawing.

<Outline of the system according to the present disclosure>
As an example of a system according to various embodiments of the present disclosure, when an advertisement is displayed on a part of a screen of an application executed by a user, an image stored in a memory of a terminal device or a user's own user A system for selecting one or a plurality of images as an advertisement image based on image selection information received from the server device from images stored on the cloud server device in association with the identification information can be mentioned.

  FIG. 1 is a diagram conceptually illustrating an advertisement displayed on the terminal device 100 by a system according to various embodiments of the present disclosure. Specifically, according to FIG. 1, the advertisement 12 including the image 13 stored in the memory 117 of the terminal device 100 is displayed on the display 111 of the terminal device 100 in addition to the browser image 11 during execution of the browser application. Has been. At this time, the image 13 is an image appropriately selected from the images stored in the memory 117 based on the image selection information received from the server device 200 via the communication interface of the terminal device 100.

  That is, according to various embodiments of the present disclosure, an image displayed as an advertisement is not appropriately selected by the server device 200, but is selected based on the selection information transmitted from the server device 200. The terminal device 100 selects the image stored in the terminal device 100 or the external storage device 400 (for example, a cloud server device). Therefore, since the displayed advertisement includes an image that is highly relevant to itself, it is possible to further increase the degree of attention to the advertisement.

  In addition, although FIG. 1 demonstrated the case where an advertisement was displayed during execution of a browser application, any one of a mail application, a social networking (SNS) application, a game application, a schedule application, etc. is displayed during execution. Also good. In other words, any application that can be executed by the terminal device 100 can suitably apply the system of the present disclosure.

  In FIG. 1, the case where the image displayed as the advertisement is selected from the own images stored in the terminal device 100 or the external storage device 400 has been described. It is not limited only to the image that was made. For example, the image may be an image captured by another user, an image automatically captured by an application, or an image generated to reproduce a specific scene based on log information obtained during execution of the application. .

<First Embodiment>
1. Configuration of System 1 According to First Embodiment of Present Disclosure FIG. 2 is a conceptual diagram schematically showing the configuration of system 1 according to the first embodiment of the present disclosure. Referring to FIG. 2, the system 1 includes a terminal device 100 and a server device 200 that is communicably connected to the terminal device 100 via a network 300. The server device 200 and the terminal device 100 communicate with each other as needed to transmit and receive various types of information (for example, FIGS. 5a and 5b), programs, and the like necessary for application progress.

  In the example of FIG. 2, only one terminal device 100 is shown, but a plurality of terminal devices can naturally be included. Although the server device 200 is described as a single device, each component and processing of the server device 200 can be distributed to a plurality of server devices. In addition, a dedicated server device can be used as the server device 200 as the advertisement distribution server device that executes the system according to the present embodiment. A server device capable of executing functions other than those related to the system of the present embodiment can also be used as the server device 200.

2. Configuration of Terminal Device 100 FIG. 3 is a block diagram illustrating an exemplary configuration of the terminal device 100 according to the first embodiment of the present disclosure. The terminal device 100 does not have to include all of the components illustrated in FIG. 3, and may have a configuration in which some are omitted, or other components may be added.

  An example of the terminal device 100 is a portable terminal device capable of wireless communication represented by a smartphone. However, any terminal device that can communicate with the server device 200 and display advertisements, such as a portable game machine, a feature phone, a portable information terminal, a PDA, a laptop personal computer, or a desktop personal computer, can be used. The invention can be suitably applied. Moreover, when using a some terminal device, each terminal device does not necessarily need to be the same or the same kind. For example, the terminal device 100 may be a smartphone, and the other terminal device may be a laptop computer.

  According to FIG. 3, the terminal device 100 includes a display 111, a processor 112, a camera 113, a position sensor 114, a timer 121, a communication interface including a wireless communication processing circuit 115 and an antenna 116, a RAM, a ROM, or a nonvolatile memory (in some cases Includes an input interface 118 including a memory 117 including at least a HDD), a touch panel 119, and hard keys 120. These components are electrically connected to each other through a control line and a data line.

  The display 111 functions as a display unit that reads out image information stored in the memory 117 and performs various displays (for example, FIG. 8 or FIG. 9) in accordance with an instruction from the processor 112. Specifically, the display 111 displays an advertisement including an image selected as an image included in the advertisement and advertisement information such as a product name, an image related to a predetermined application, and the like. The display 111 is composed of a liquid crystal display, for example.

  The processor 112 is composed of a CPU (microcomputer), and functions as a control unit that controls other connected components based on various programs stored in the memory 117. The processor 112 executes an instruction command stored in the memory 117, that is, a program for executing the system according to the present embodiment or a program for executing the OS. Specifically, the processor 112 selects one or a plurality of images as images included in the advertisement based on selection information received from the server device 200 via the communication interface from the images stored in the memory 117. Execute the process to select. Further, the processor 112 executes a process of capturing a screen displayed on the display 111 based on an instruction input from a user or based on a predetermined timing during execution of an application such as a game application. Is also possible. Further, the processor 112 collects operation log information during execution of an application such as a game application, and executes a process of generating an image that reproduces a specific scene based on the collected operation log information. Is also possible. The processor 112 may be composed of a single CPU, but may be composed of a plurality of CPUs. Also, other types of processors such as GPUs specialized for image processing may be combined as appropriate.

  The camera 113 includes an image sensor such as a CCD or CMOS, a lens, a mirror, and the like. The camera 113 functions as an image capturing unit that detects light with a image sensor and performs processing such as conversion and compression on the detected signal to generate an image together with an image processing circuit (not shown). The camera 113 executes an image capturing process based on a user instruction input detected by the input interface 118. Images captured by the camera 113 are stored in an image information table in the memory 117 in association with various attribute information.

  As an example, the position sensor 114 is a GPS sensor and functions as a position detection unit. The GPS sensor detects the current location of the terminal device 100 through communication with a plurality of satellites when an instruction for imaging by the camera 113 is input. The detected position information is stored in the memory 117 in association with the image as attribute information of an image captured by the camera 113 under the control of the processor 112. In the present embodiment, the current position is detected by the position sensor 114. However, the present location is not limited to this, and it is also possible to detect the current location based on information of a WiFi access point or a base station for broadband wireless communication.

  The timer 121 functions as a timer unit. When the imaging instruction input from the camera 113 is made, the timer 121 detects the time when the imaging was performed. The detected time is stored in the memory 117 in association with the image as attribute information of the image captured by the camera 113 under the control of the processor 112.

  The wireless communication processing circuit 115 functions as a communication interface together with the connected antenna 116. The communication interface performs processing such as modulation and demodulation in order to transmit / receive information to / from the server device 200 and other devices connected via the network. As an example, the communication interface receives from the server device 200 image selection information included in the advertisement and advertisement information also included in the advertisement.

  The communication interface is processed based on a wideband wireless communication system represented by W-CDMA (Wideband-Code Division Multiple Access) system, but a wireless LAN or Bluetooth (registered by IEEE 802.11) is used. It is also possible to perform processing based on a method related to narrowband wireless communication such as a trademark.

  The communication interface may use wired communication instead of or in addition to wireless communication. In that case, a communication processing circuit for wired communication may be provided instead of or in addition to the wireless communication processing circuit 115.

  The memory 117 includes a RAM, a ROM, or a non-volatile memory (in some cases, an HDD) and functions as a storage unit. The ROM stores an instruction command for executing the application and the OS according to the present embodiment as a program. The RAM is a memory used for writing and reading data while the program stored in the ROM is being processed by the processor 112. The nonvolatile memory is a memory in which data is written and read by executing the program, and the data written therein is stored even after the execution of the program is completed. In addition to various images such as an image captured by the camera 113, an image received from the outside via a communication interface, and an image generated based on an operation log of the application, the memory 117 includes, as an example, FIG. An image information table is stored.

  The input interface 118 includes a touch panel 119 and / or hard keys 120 and receives various instructions and inputs from the user. The touch panel 119 is arranged so as to cover the display 111, and outputs position coordinate information corresponding to image data displayed on the display 111 to the processor 112. As the touch panel system, a known system such as a resistive film system, a capacitive coupling system, and an ultrasonic surface acoustic wave system can be used. In the present embodiment, the input interface 118 is used to input an instruction for imaging by the camera 113 and an operation input for an application.

3. Configuration of Server Device 200 FIG. 4 is a block diagram illustrating an example of the configuration of the server device 200 according to the first embodiment of the present disclosure. The server device 200 does not have to include all of the components illustrated in FIG. 4, and may have a configuration in which some are omitted or may include other components.

  Referring to FIG. 4, the server apparatus 200 includes a RAM 211, a non-volatile memory, a memory 211 including an HDD, a processor 212 including a CPU, an I / O port 213, and a communication processing circuit 214. including. These components are electrically connected to each other through a control line and a data line.

  The memory 211 includes a RAM, a ROM, a nonvolatile memory, and an HDD, and functions as a storage unit. Then, the memory 211 stores an instruction command for executing the application and the OS according to the present embodiment as a program. Such a program is loaded and executed by the processor 212. In addition, the memory 211 stores the advertisement information table described in FIG. Further, the memory (especially RAM) is temporarily used to write and read data while the program is executed by the processor 212.

  The processor 212 is composed of a CPU (microcomputer), and functions as a control unit for controlling other connected components by executing instruction commands stored in the memory 211, that is, various programs. For example, the processor 212 determines whether or not an advertisement to be displayed on the terminal device 100 is necessary, and executes a process of determining an advertisement ID to be distributed according to the result. Further, the processor 212 uses the determined advertisement ID as an advertisement together with image selection information (at least one of time information, place information, character information, image type information, scene information, etc.) and the selected image. A process of transmitting the advertisement information to be displayed to the terminal device 100 is executed. The processor 212 may be composed of a single CPU, but may be composed of a plurality of CPUs.

  For example, the communication processing circuit 214 transmits / receives a program, various information, and the like for executing the game application according to the present embodiment via the terminal device 100 and the network 300 or via another server device and the network 300. In order to achieve this, processing such as modulation and demodulation is performed. The communication processing circuit 214 communicates with each terminal device and other server devices according to a known wireless communication method or a known wired communication method. In the present embodiment, as an example, the communication processing circuit 214 executes processing for transmitting advertisement information and selection information specified by the processing of the processor 212.

  Although not particularly shown, the I / O port 213 functions as an information input / output unit for inputting / outputting information to / from various external devices such as a printer. The I / O port 213 can adopt a known connection format as desired, such as a serial port, a parallel port, or a USB.

4). Information Stored in Memory 211 of Server Device 200 FIG. 5a is a diagram conceptually showing an advertisement information table according to the first embodiment of the present disclosure. As an example, the advertisement information table is stored in the HDD in the memory 211 of the server device 200.

  According to FIG. 5a, a distribution period, a distributor ID (distributor identification information), a distribution range, advertisement information, and an image attribute are stored in association with the advertisement ID (advertisement identification information). “Advertisement ID” is unique information given to each advertisement and is information for specifying each advertisement. “Distribution period” indicates a period during which an advertisement is distributed to each terminal device. The “distributor ID” is information for specifying what has provided the advertisement to be distributed, and is information for specifying a requester for the advertisement distribution service using the server device 200. “Distribution range” indicates information related to a range in which an advertisement is distributed. Examples of the range include a geographical range such as “Japan” and “Tokyo”, a range such as age group and gender. “Advertisement information” indicates information other than an image selected by the terminal device 100 among various pieces of information constituting a distributed advertisement. As an example, the advertisement information includes the placement information of the selected image, the placement information of the advertisement on the display 111 of the terminal device 100, the drawing information such as the size of the advertisement, and text information (for example, displayed together with the selected image) , “Point up campaign in progress!”). For example, the “image attribute” includes at least one of date and time, place, character, type, scene, and the like. The image attribute is information for selecting an image to be transmitted to the terminal device 100. That is, the image attribute is information that specifies a selection condition when the terminal device 100 selects an image that forms part of an advertisement displayed on the terminal device 100. In FIG. 5a, for example, when an advertisement with an advertisement ID “A1” is distributed, “moving image” captured by “XX tower” during the period “Y1” as a selection condition for an image included in the advertisement. Is specified. Further, for example, when an advertisement with an advertisement ID “A4” is distributed, the “scene where the character A has won” is generated during the period “Y4” as a selection condition for an image included in the advertisement. Then, a “still image” including “game A character A” is designated in the image.

  The advertisement information stored in FIG. 5 a is created, for example, when an advertisement distribution requester requests an advertisement distribution service provider and the provider performs registration processing on the server device 200.

  FIG. 5B is a diagram conceptually illustrating an image information table according to the first embodiment of the present disclosure. As an example, the image information table is stored in the memory 117 of the terminal device 100.

  According to FIG. 5b, a storage location, a thumbnail, and image attributes (date and time, location, character, type, scene, etc.) are stored in association with the image ID (image identification information). “Image ID” is unique information given to each image, and is information for specifying each image. “Storage location” specifies an address at which the image data (such as jpg) itself of the image specified by the image ID is stored in the memory 117 of the terminal device 100. In the “thumbnail”, image data reduced in comparison with actual image data displayed on an image list screen or the like is stored. The “date and time” is the time when each image specified by the image ID is captured or the time when it is generated. Note that the imaged time and the generated time are examples, and may be, for example, the time when the image is stored in the memory 117 or the like, or the time when the terminal device 100 receives the image. The “location” is a location where each image specified by the image ID is taken or a generated location is stored. The location detected by the position sensor 114 or the like when the image is captured is stored, but a location specified using a known image recognition technique may be stored. Further, when an image is received from the outside, position information stored as metadata of the received image may be stored. “Character” is information for specifying a person and a character included in each image specified by the image ID. The character may be any of information recognized using a known face / object recognition technique, information input by the user himself, or the like. The “type” specifies the data format of each image specified by the image ID, and is information for distinguishing between a moving image and a still image. The “scene” stores information regarding a scene where each image specified by the image ID is captured or a generated scene. As the scene, scene information recognized using a known image recognition technique, scene information input by the user himself, scene information recognized using an operation log of an application, and the like can be used.

5). Processing Sequence Between Terminal Device 100 and Server Device 200 FIG. 6 is a diagram illustrating a processing sequence between the terminal device 100 and the server device 200 according to the first embodiment of the present disclosure. According to FIG. 6, when the user operates the input interface 118 of his / her terminal device 100 and inputs an instruction to start one of the applications, the processing sequence is started. When the terminal device 100 detects an instruction to start the application by the user, the terminal device 100 starts the instructed application (S101). Next, the terminal device 100 transmits the user ID of the user to the server device 200 (T1). Upon receiving the user ID, the server device 200 refers to a user information table in which user information associated with the user ID and necessary for execution of the application is stored, and performs user authentication (S102). The user information necessary for execution of is transmitted to the terminal device 100 (T2). The terminal device 100 executes the application in response to the received user information and / or an instruction input by the user (S103).

  Thereafter, the server device 200 determines, at a predetermined timing, whether or not a predetermined advertisement distribution is necessary for the terminal device 100 that is executing the application (S104). Although the necessity of advertisement distribution is not specifically illustrated, as an example, whether an advertisement distribution request is received from the terminal device 100, whether a predetermined advertisement distribution time has come, It is determined by appropriately combining various conditions.

  Next, when it is determined in S103 that the advertisement is distributed, the server device 200 determines an advertisement to be distributed (S105). Although the advertisement to be distributed is not particularly illustrated, as an example, there are various information such as user information (age, gender, preference, operation history, etc.) that is executing the application, time, location of the distribution destination, etc. It is determined by appropriately combining conditions. Then, the server device 200 refers to the advertisement information table shown in FIG. 5a, and displays advertisement display information including advertisement information and selection information (image attribute) associated with the advertisement ID of the advertisement determined to be distributed. It transmits to the terminal device 100 (T3).

  When the terminal device 100 receives the advertisement information, the selection information, and the like, the terminal device 100 refers to the image information table shown in FIG. 5B and searches for the transmitted selection information, that is, an image that matches the image selection condition (S106). Next, the terminal device 100 generates advertisement data based on the searched image and the received advertisement information (S107), and displays the advertisement on the display 111 based on the generated advertisement data (S108).

6). Processing Flow of Terminal Device 100 FIG. 7 is a diagram illustrating a processing flow executed in the terminal device 100 according to the first embodiment of the present disclosure. Specifically, the processing flow illustrated in FIG. 7 is performed by the processor 112 reading and executing an instruction command (program) stored in the memory 117 during execution of a desired application. In addition, the processing flow illustrated in FIG. 7 is repeatedly performed at a predetermined cycle, for example.

  In FIG. 7, the case where an advertisement is displayed during execution of the browser application will be described. However, the advertisement is not limited to the browser application, and can naturally be displayed during execution of another application. Examples of other applications include a mail application, a social networking (SNS) application, a game application, a schedule application, and the like.

  According to FIG. 7, first, the processor 112 determines whether or not the communication interface has received the advertisement display information from the server device 200 (S201). Note that the advertisement display information is generated when an advertisement to be distributed by the server device 200 is determined in S105 of FIG. 6, and includes advertisement information and / or selection information. If the processor 112 determines that the advertisement display information has not been received, the process flow ends. On the other hand, when the processor 112 determines that the advertisement display information has been received, the processor 112 determines whether or not the received advertisement display information includes selection information serving as a selection condition for an image to be displayed (S202). When the selection information is not included in the advertisement display information, the processor 112 creates advertisement data based only on the advertisement information included in the advertisement display information (S206). On the other hand, when the selection information is included in the advertisement display information, the processor 112 refers to the image attributes (date, place, character, type, scene, etc.) of the image information table shown in FIG. An image corresponding to the selection information is searched (S203).

  When there is an image corresponding to the selection information, the processor 112 refers to the storage location associated with the image ID of the image, and stores the stored image data and the advertisement information included in the advertisement display information. Then, advertisement data is created (S206). On the other hand, when there is no image corresponding to the selection information, the processor 112 controls to receive alternative image data from the server device 200 (S205), and advertisement data is received from the received alternative image data and advertisement information. Is created (S206). Note that the alternative image data may be received from the server device 200 only when there is no corresponding image in the determination of S204, or may be received together with the advertisement display information of S201 in advance.

  Then, when the advertisement data is generated in S206, the processor 112 controls to display the advertisement on the display 111 of the terminal device 100 based on the generated advertisement data (S207).

  FIG. 8 is a diagram illustrating an example of a screen displayed on the display 111 of the terminal device 100 according to the first embodiment of the present disclosure. Specifically, FIG. 8 shows an example of a screen on which an advertisement is displayed based on advertisement display information received during execution of the browser application.

  According to FIG. 8, in addition to the browser image 11 which is the content received from the server device 200 or another server device, in addition to text such as “Under Point Up Campaign!” Generated based on the received advertisement information Thus, the advertisement 12 including the image 13 stored in the memory 117 of the terminal device 100 is displayed on the display 111.

  In the example of FIG. 8, the image attribute (date = “Y5” (2017), location = “none”, character = “none”, character = “nothing”) associated with the advertisement ID of A5 in FIG. “Movie”, scene = “battle in dungeon B”) is received as selection information. When the selection information is received by the communication interface, the processor 112 searches for an image that matches the selection information with reference to FIG. According to FIG. 5b, the date and time = “March 30, 2017”, the place = “None”, the character = “None”, the type = “Movie”, and the scene = “Battle in Dungeon B” are stored as image attributes. The image having the image ID i1 matches the selection information. Therefore, in the example of FIG. 8, the image data of the image ID = i1 is displayed as the image 13.

  Here, the image with the image ID = i1 is an image (moving image) in which the battle scene in the dungeon B is reproduced based on the operation log information obtained when the game application was previously executed in the terminal device 100.

  FIG. 9 is a diagram illustrating an example of a screen displayed on the display 111 of the terminal device 100 according to the first embodiment of the present disclosure. Specifically, FIG. 9 is an image of a battle scene in the dungeon B in the game application executed on the terminal device 100. In the battle scene, the battle proceeds when the user holding the terminal device 100 inputs an instruction via the input interface 118. At this time, the processor 112 of the terminal device 100 stores operation log information such as an instruction input input by the user, drawing data displayed on the display 111, an ability value of the user character operable by the user, and an ability value of the enemy character as needed. Store in the memory 117. Then, the processor 112 stores the operation log information such as the instruction input input by the user stored in the memory 117, the drawing data displayed on the display 111, the ability value of the user character operable by the user, and the ability value of the enemy character. Based on this, the battle scene in the dungeon B can be reproduced. That is, the image 13 (image data of image ID = i1) displayed in FIG. 8 is an image (moving image) reproduced as described above. Note that the operation log information may be performed by the user instructing the collection or by proceeding to a predetermined scene.

  As described above, in the present embodiment, the image included in the advertisement to be displayed on the display 111 does not display a predetermined image on the server device 200, but is more relevant to the user holding the terminal device 100. By selecting and displaying, it becomes possible to further increase the degree of attention to the advertisement. In particular, the user may remember the battle scenes of game applications played in the past. In such a case, when the battle scene played by the player is displayed as an advertisement image, the degree of attention to the advertisement can be further increased.

  Further, in the present embodiment, when selecting a highly relevant image by the user holding the terminal device 100, the selection information is received from the server device 200, and the terminal device 100 itself selects from the images stored in the memory 117. I did it. In other words, in selecting the image, it is not particularly necessary for the server device 200 to transmit the image stored in the memory 117. Therefore, in selecting the image, it is possible to realize a system with higher safety from the viewpoint of information leakage.

Second Embodiment
In 1st Embodiment, the case where the image contained in an advertisement was selected from the image memorize | stored in the memory 117 of the terminal device 100 was demonstrated. In the second embodiment, in addition to the image stored in the memory 117, an image included in the advertisement is selected from images stored in the storage device 400 (for example, a cloud server) connected via the network 300. The case will be described. Note that this embodiment is the same as the configuration, processing, and procedure in the first embodiment, except as specifically described below. Therefore, detailed description of those matters is omitted.

  FIG. 10 is a conceptual diagram schematically showing a configuration of a system 1000 according to the second embodiment of the present disclosure. Referring to FIG. 10, system 1000 is connected to terminal device 100, server device 200 that is communicably connected to terminal device 100 via network 300, and communicably connected to terminal device 100 via network 300. Storage device 400. In FIG. 10, the storage device 400 is described as a single configuration, but a plurality of storage devices may be arranged and distributed to store information. In FIG. 10, the storage device 400 is described separately from the server device 200. For example, a storage area generated by virtually or physically separating an area in the HDD of the server device 200 is stored in the storage device. 400 can also be used.

  The storage device 400 stores image data of each image. At least a part of the image data of the stored image is stored in association with the user identification information of the user holding the terminal device 100. Therefore, when searching for an image included in the advertisement based on the selection information in S203 of FIG. 7, it is associated with the user identification information from the storage device 400 based on the user identification information of the user holding the terminal device 100. Images can be included in the search target.

  In the present embodiment, the case where the image stored in the memory 117 and the image stored in the storage device 400 are set as search targets has been described, but it is naturally possible to set only the storage device 400 as the search target. .

  As described above, in the present embodiment, as in the first embodiment, the server device 200 does not display a predetermined image for the image included in the advertisement displayed on the display 111 but holds the terminal device 100. By selecting and displaying a highly relevant image by the user, it is possible to further increase the degree of attention to the advertisement. In particular, the user may remember the battle scenes of game applications played in the past. In such a case, when the battle scene played by the player is displayed as an advertisement image, the degree of attention to the advertisement can be further increased.

  In the present embodiment, when selecting a highly relevant image by the user holding the terminal device 100, selection information is received from the server device 200, and the user's image is stored in the memory 117 or the storage device 400. The terminal device 100 itself selects the image stored in association with the user identification information. In other words, in selecting the image, it is not particularly necessary for the server device 200 to transmit the image stored in the memory 117. Therefore, in selecting the image, it is possible to realize a system with higher safety from the viewpoint of information leakage.

<Other embodiments>
In the first and second embodiments, an image that is stored in the memory 117 and / or an image that is stored in the storage device 400 in association with the user identification information of the user holding the terminal device 100 is displayed on the advertisement. Selected. However, the present invention is not limited to this. For example, an image associated with the user by a known face authentication technique or a known tagging technique can be selected from images stored in an SNS server or other terminal device. It is.

  In the first and second embodiments, the reproduced image generated based on the operation log information obtained when the game application was executed previously is displayed as the image included in the advertisement. However, any image such as an image captured by the user of the terminal device 100 with the camera 113, an image automatically captured by an application, or an image captured by another user can be used.

  In the first and second embodiments, when there is no corresponding image in S <b> 204 of FIG. 7, the terminal device 100 receives an alternative image from the server device 200. However, among the image attributes received as the selection information, some attributes are excluded from the search conditions, and some or all of the attributes are relaxed so that the terminal device 100 can store the memory 117 or You may make it selectable from the image memorize | stored in the memory | storage device 400. FIG. Further, the terminal device 100 may be able to select at random from the images stored in the memory 117 or the storage device 400.

  In the first and second embodiments, the case where the image information table illustrated in FIG. 5B is stored in the memory 117 has been described. However, the image information table is not limited to the memory 117, and may be stored in a storage device or a server device including the server device 200 illustrated in FIG.

  It is also possible to configure the system by appropriately combining the elements described in each embodiment or replacing them.

  The processes and procedures described in this specification can be realized not only by those explicitly described in the embodiment but also by software, hardware, or a combination thereof. Specifically, the processes and procedures described in this specification are realized by mounting logic corresponding to the processes on a medium such as an integrated circuit, a volatile memory, a nonvolatile memory, a magnetic disk, or an optical storage. Is done. Further, the processes and procedures described in the present specification can be implemented as a computer program and executed by various computers including a terminal device and a server device.

  Even though the processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may include multiple devices, multiple software, It may be executed by multiple components and / or multiple modules. Further, even if it is described that various types of information described in this specification are stored in a single memory or storage unit, such information may be stored in a plurality of memories provided in a single device. It can be distributed and stored in a plurality of memories that are distributed in a plurality of devices. Further, the software and hardware elements described herein may be realized by integrating them into fewer components or by disassembling them into more components.

100 terminal device 200 server device 300 network

Claims (12)

A communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device;
A memory configured to store predetermined instruction instructions;
Before the selection information is received by the communication interface, the image is stored in advance in the memory or stored in association with predetermined user identification information in a storage device connected via the network. A processor configured to execute the predetermined instruction command stored in the memory to select one or more images as an image included in the advertisement based on the selection information received by the communication interface; When,
A display configured to display an advertisement including the selected image;
A terminal device including   The terminal device according to claim 1, wherein attribute information is stored in association with an image stored in advance in the memory or stored in the storage device.   The terminal device according to claim 2, wherein the attribute information includes at least one of time information, place information, character information, image type information, and scene information.   The selection information includes at least one of time information, place information, character information, image type information, and scene information, which is a condition for selecting an image included in the advertisement. The terminal device according to any one of the above.   The terminal device according to claim 1, wherein the user identification information is user identification information associated with a user who holds the terminal device.   The terminal device according to claim 1, wherein the image stored in advance in the memory or stored in the storage device is a still image or a moving image.   The image stored in advance in the memory or stored in the storage device includes an image generated based on information obtained when a game application was previously executed. The terminal device according to item.   The image stored in advance in the memory or stored in the storage device includes an image generated based on information obtained when a user holding the terminal device previously executed a game application. Item 7. The terminal device according to any one of Items 1 to 6. The communication interface is configured to receive advertising information displayed with the selected image;
The display is configured to display the advertising information along with the selected image;
The terminal device as described in any one of Claims 1-8.   The terminal according to claim 1, wherein the advertisement is displayed during execution of at least one of a browser application, a mail application, a social networking application, a game application, and a calendar application. apparatus. A communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device, and a memory configured to store a predetermined instruction command And a display configured to display the advertisement,
Before the selection information is received by the communication interface, the image is stored in advance in the memory or stored in association with predetermined user identification information in a storage device connected via the network. A program that functions as a processor that selects one or more images as an image included in the advertisement based on the selection information received by the communication interface. A communication interface that is communicably connected to a server device via a network and configured to receive image selection information included in an advertisement from the server device, and a memory configured to store a predetermined instruction command And a display configured to display the advertisement, a method performed by a processor executing the instruction command, comprising:
Before the selection information is received by the communication interface, the image is stored in advance in the memory or stored in association with predetermined user identification information in a storage device connected via the network. Selecting one or more images as images included in the advertisement based on the selection information received at the communication interface;
Including methods.

Images