JP2019036196A - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing apparatus, an information processing method, and an information processing program which can improve a rate at which information provided by an information provider is retrieved.SOLUTION: A server apparatus 10 has a registered information extracting unit 135 for extracting second registered information different from fist registered information registered by a first user from a registration data base 12A which accumulates registered information which is a recorded registered information having contents of a registration object and which is sent from a plurality of users, a difference specifying unit 136 for specifying a difference between contents of the first registered information and contents of the second registered information, and a support transmission unit 137 for transmitting support information guiding the difference portion to a user terminal of the fist user.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

2. Description of the Related Art Conventionally, a search system that returns search result contents in response to a search query is known (for example, see Patent Document 1).
The search system described in Patent Document 1 registers the minimum unit information (provided information) related to products and services provided by the storekeeper in the server. And a search system searches provided information according to the search query from a browsing user, and returns it to a browsing user.
Moreover, in this search system, based on the past number of searches, provided information with a small number of searches is automatically corrected so as to be displayed at the top of the search results (automatic display shelf function). In addition, the server reports the number of searches for the provided information registered by the shopkeeper, the searched status, the product application status, the estimated effect of the automatic display shelf function, and the like to the storekeeper side.

JP 2002-108939 A

  By the way, in the search system as described above, provided information with a small number of searches is displayed at the top of the search results by the automatic display shelf function. However, in the search system, in general, the score of each registered information is calculated based on the search query, the attribute of the browsing user, and the like, and the list of search results sorted in descending order of the score (in the order that matches the condition) To return to. Therefore, if the provided information is moved to the top of the search result because the number of searches is small, there is a high possibility that information unnecessary for the browsing user is displayed on the top, and the satisfaction of the browsing user's search system is reduced. To do. For this reason, in order to increase the number of times the provided information is searched, it is necessary to enrich the content of the provided information so that the provided information becomes content that is interesting to many browsing users.

  Moreover, in the said patent document 1, a provider can know the to-be-searched condition with respect to the provision information which he provides by returning the frequency | count etc. of search with respect to provision information to the provider of information, such as a shopkeeper. However, it is difficult to know whether the number of searches for the provided information is greater or less than other types of provided information, and what kind of provided information should be provided The provider cannot know whether the number of searches will be equivalent to.

  An object of the present invention is to provide an information processing apparatus, an information processing method, and an information processing program capable of improving the search rate of information provided by an information provider.

  The information processing apparatus according to the present invention is registration information in which content to be registered is recorded, and is registered by a first user from an information storage unit in which the registration information transmitted from a plurality of users is stored. A registration information extracting unit that extracts second registration information different from the registration information; and a difference specifying unit that specifies a difference between the content of the first registration information and the content of the second registration information. And

  The present invention extracts second registration information different from the first registration information from a plurality of registration information, specifies a difference between the first registration information and the second registration information, and determines the difference as the first user. To the user terminal. As a result, the first user can easily know what information is missing from his / her registration information, and can enrich the contents of his / her registration information based on the support information. Become. Thereby, it is possible to improve the search rate of registration information provided by the first user (that is, the information provider).

The block diagram which shows schematic structure of the information processing system containing the server apparatus which is information processing apparatus of 1st embodiment. The block diagram which shows schematic structure of the server apparatus of 1st embodiment. The flowchart of the information search method in the information processing system of 1st embodiment. The figure which shows an example of the merchandise sales content displayed on a browsing user terminal in 1st embodiment. The flowchart which shows the support process in the information processing method of 1st embodiment. The figure which shows an example of the detailed registration guidance information in 1st embodiment. The flowchart which shows the extraction process of the 2nd registration information by the registration information extraction part in 1st embodiment. The flowchart which shows the 1st difference specific process by the difference specific part in 1st embodiment. The flowchart which shows the 1st difference specific process by the difference specific part in 1st embodiment. The figure which shows an example of the detailed registration guidance information in 2nd embodiment. The flowchart which shows the support process in the information processing method of 2nd embodiment.

[First embodiment]
The information processing apparatus according to the first embodiment of the present invention will be described below.
FIG. 1 is a block diagram illustrating a schematic configuration of an information processing system 1 including a server device 10 that is an information processing apparatus of the first embodiment.
As shown in FIG. 1, the information processing system 1 is constructed by a server device 10 and a plurality of user terminals 20 that are communicably connected to the server device 10 via a network (for example, the Internet).

The information processing system 1 is an electronic commerce system (so-called online shopping system) that can buy and sell goods and services via the Internet. In this online shopping system, an exhibitor registers registration information for guiding products and services from the user terminal 20 to the server device 10. When the browsing user transmits a search query from the user terminal 20 to the server device 10, the server device 10 searches for a product corresponding to the search query and displays a list of registered information corresponding to the searched product as a user of the browsing user. Return to terminal 20. In addition, when the browsing user selects one from the list of registration information displayed in the list (for example, a product image to be registered displayed as a thumbnail), the registration information is transmitted from the server device 10, and the sale of the product (electronic Transition to a page that guides (commerce).
In the following description, for simplification of description, among the user terminals 20, the user terminal 20 of the first user (exhibitor) who registers the registration information is referred to as the first user terminal 20A, and the user terminal 20 of the browsing user. Is expressed as a browsing user terminal 20B.

[Configuration of Server Device 10]
FIG. 2 is a block diagram illustrating a schematic configuration of the server apparatus 10 according to the present embodiment.
The server device 10 according to the present embodiment is configured by a computer, and includes a communication unit 11, a storage unit 12, a control unit 13, and the like.
The communication unit 11 is connected to a network and communicates with the user terminal 20 and other devices on the network via the network.

The storage unit 12 is an information recording device (sub storage device) configured by, for example, a memory, a hard disk, and the like, and stores various information and various programs.
The storage unit 12 constitutes an information storage unit of the present invention, and includes a registration database 12A in which one piece of registration information transmitted from the first user terminal 20A is stored and stored as one record as various information.

Here, an example of registration information recorded in the registration database 12A will be described.
This registration information includes various registration details for guiding products to be sold in online shopping. The registered detailed information includes, for example, a registration ID, title name, product name, manufacturing information, product category, sales price, multimedia information, purchase condition information, appeal information, and the like. Here, the title name, product name, manufacturing information, product category, sales price, multimedia information, purchase condition information, and appeal information correspond to the registration target attributes of the present invention.
The registration ID is information for identifying registration information. The title name is the title of the registration information. The product name is the name of the product to be registered. The manufacturing information is information such as a manufacturer name, a model number, and a manufacturing year type that manufactures a product to be registered.
The product category is information indicating the type of product. The product category may be, for example, information input by the seller selecting from a preset category list. This merchandise category may have a hierarchical structure, for example, and can be registered from a large classification category to a detailed category.
The selling price is a desired selling price of the exhibitor of the product to be registered.
The multimedia information is, for example, an image or a moving image obtained by capturing a product to be registered. A plurality of multimedia information may be registered.
The purchase condition information is information indicating the condition of the purchaser of the product desired by the exhibitor. Examples of the purchase condition information include conditions relating to user evaluation such as excluding users with an evaluation of 5 or less. In addition, a part of user attributes such as “domestic only” regarding the purchaser's location, “female only”, “20s only”, or the like may be used as a condition. The purchase condition information may be included in registration management information described later.
The appeal information is other information such as presence / absence of usage history, product specifications, shipping cost, and the like.
Note that the registration information may not include all of these registration details. For example, the product name and the sales price are set as essential information to be registered by the exhibitor, and other information may not be included.

In addition, the storage unit 12 includes a user database 12B in which user information about users who use the net shop is recorded, an exhibitor database 12C in which exhibitor information about exhibitors is recorded, a registration management database 12D, and the like.
A plurality of user information including a user ID, a user name, a user attribute, user history information, and the like are recorded in the user database 12B.
The user ID is information for identifying individual users, and the user name is the name of the user (name, handle name, etc.).
The user attribute is various information that the user has. For example, the user attributes include gender, age (age group), residence (residence area), occupation, hobby, field of interest, family structure, and the like of the user.

The user history information is an action history for the registered information of the user, and includes, for example, a purchase history, a bookmark, a browsing history, a search history, and the like.
The purchase history is a history of the registration information accumulated when the user purchases a product from the registration information. For example, a registration ID and a purchase date / time are recorded. Note that the purchase amount and the like may be further stored.
The bookmark is information indicating registration information designated as a bookmark (favorite) by the user, for example, a registration ID or the like is recorded.
The browsing history is a history of registered information browsed by the user, regardless of purchase of a product or bookmark.
The search history is a history of a search query (a search keyword, a selected category, etc.) input by the user when the user searches for a product.
In addition, as user history information, an evaluation history from another user may be recorded. Further, in the case where the user has exhibited a product, an exhibition history may be included. The exhibition history includes, for example, a registration ID corresponding to past or current registration information registered by the user.

  The exhibitor database 12C includes an exhibitor ID (user ID) for identifying an exhibitor, a registration ID indicating registration information of a product exhibited by the exhibitor, exhibitor detailed information regarding the contact information of the exhibitor, and the like. A plurality of exhibitor information is recorded. In addition, in this embodiment, although the example which has exhibitor information separately from user information is shown, exhibitor information may be contained in user information. That is, registration ID, exhibitor detailed information, exhibition history, registration ID for past registration information, and the like may be recorded in the user information.

The registration management database 12D is a database in which a plurality of registration management information for managing the user access status to each registration information is recorded.
This registration management information includes, for example, a registration ID for identifying the registration information and log information for the registration information specified by the registration ID.
The log information includes, for example, a search history, access history, sales status information, and the like based on the number of times searched (listed) by the search process.
The search history may include the date and time searched by the search process, the number of searches, and the like, and is specified by the search rate in the same type of product or the same category, and the registration ID for all registration information. The search rate of registered information may be recorded. For example, registration information similar to the registration information specified by the registration ID (for example, registration information in which the attributes to be registered such as the product name and the product category match) is extracted, and the registration ID for the total number of searches of the registration information Record the ratio of the number of registration information searches specified in. Alternatively, the ratio of the number of searches for registration information specified by the registration ID to the average number of searches for similar registration information may be recorded.
Moreover, the access history from the user terminal 20 is recorded as the access history. The access history is the same as the searched history, and the date and time when the registration information was accessed, the number of times of access (the number of times of browsing), etc. may be recorded, and similar registration information and registration IDs for all registration information The ratio (access rate) of the number of accesses of the registration information specified by may be recorded. Or the ratio of the access number of the registration information specified by registration ID with respect to the average access number of similar registration information may be recorded.

  Sales status information includes the date and time when the product was purchased, the time from when the registration information was registered until the product to be registered was purchased, the frequency with which the registered product was purchased (for example, the number of purchases in a given period), and the product was sold It is information indicating the time until it becomes.

  In addition, past registration information may be recorded in the storage unit 12. As the past registration information, for example, registration information canceled by the exhibitor (sales end), registration information when the product is sold out, and the like are accumulated.

The control unit 13 includes an arithmetic circuit such as a CPU (Central Processing Unit) and a storage circuit such as a RAM (Random Access Memory). The control unit 13 expands the program stored in the storage unit 12 or the like in the RAM, and executes various processes in cooperation with the program expanded in the RAM.
And the control part 13 reads and runs the information processing program memorize | stored in the memory | storage part 12, and as shown in FIG. 2, the registration guidance part 131, the registration information acquisition part 132, the query acquisition part 133, and a search part 134, the registration information extraction unit 135, the difference identification unit 136, the support transmission unit 137, and the like.

When receiving registration request information for requesting registration of registration information from the user terminal 20, the registration guidance unit 131 transmits registration guidance information that prompts registration of registration information to the user terminal 20.
The registration information acquisition unit 132 receives the registration information transmitted from the first user terminal 20A and records it in the registration database 12A. In addition, information about the exhibitor is recorded in the exhibitor database 12C.

The query acquisition unit 133 acquires a search query (search keyword or category) for searching for a product transmitted from the user terminal 20 (browsing user terminal 20B) of the user (browsing user).
The search unit 134 searches the registration database 12A for registration information corresponding to the search query, and returns the search result to the viewing user terminal 20B that is the transmission source of the search query.

When the registration information extraction unit 135 transmits support information for the registration information (first registration information) to the user (first user) who registers the registration information, the registration information extraction unit 135 receives second registration information different from the first registration information. Extract. Here, when the first user registers new registration information, or when editing the registration information already registered in the registration database 12A, the target registration information is set as the first registration information. Further, among the plurality of registration information registered in the registration database 12A, registration information different from the first registration information is set as second registration information. The second registration information may be information registered by another user different from the first user, or may be registration information registered by the first user.
In the present embodiment, the registration information extraction unit 135 uses, as the second registration information, attributes to be registered included in the first registration information (that is, title name, product name, manufacturing information, product category, sales price, multimedia information, Registration information that has the same purchase condition information, appeal information, etc.) is narrowed down as candidate registration information similar to the first registration information, and among them, the search rate and the access rate more than the first registration information Registration information with a high purchase rate or the like is extracted as second registration information. A detailed description of the second registration information extraction method will be described later.
The difference specifying unit 136 specifies a difference between the first registration information and the second registration information.
The support transmission unit 137 transmits support information based on a difference between the first registration information and the second registration information to the first user terminal 20A of the first user.
A detailed description of each functional configuration will be described later.

[Configuration of User Terminal 20]
As described above, the user terminal 20 is a computer owned by the user, and includes, for example, a smartphone, a tablet terminal, a personal computer, or the like. That is, as shown in FIG. 1, the user terminal 20 includes a display unit 21, an input operation unit 22, a terminal communication unit 23, a terminal storage unit 24, a terminal control unit 25, and the like.
The display unit 21 is configured by a liquid crystal display, for example, and displays a predetermined image under the control of the terminal control unit 25.
For example, the input operation unit 22 may be configured by a touch panel provided integrally with the display unit 21, or may be configured by an input device such as a keyboard or a mouse. The input operation unit 22 is operated by the user to output an operation signal corresponding to the operation to the terminal control unit 25.
The terminal communication unit 23 communicates with the server device 10 and a predetermined device on the network.

  The terminal storage unit 24 is configured by a data recording device such as a memory or a hard disk. The terminal storage unit 24 stores various programs for controlling the user terminal 20.

  The terminal control unit 25 includes an arithmetic circuit such as a CPU (Central Processing Unit) and a storage circuit such as a RAM (Random Access Memory), and controls each unit of the user terminal 20. The terminal control unit 25 expands a program (software) stored in the terminal storage unit 24 or the like in the RAM, and executes various processes in cooperation with the program expanded in the RAM. Specifically, the terminal control unit 25 reads and executes the above program to display various information received from the server device 10 on the display unit 21 or input information input from the input operation unit 22 to the server device. Or send to 10.

[Information processing method]
Next, an information processing method in the information processing system 1 as described above will be described.
(Product search process)
FIG. 3 is a flowchart of the information search method in the information processing system 1 of the present embodiment.
In the information processing system 1 of the present embodiment, when a browsing user operates the browsing user terminal 20B to access a predetermined product sales content (for example, a web page) stored in the storage unit 12 of the server device 10, the server device 10 Transmits the merchandise sales content to the browsing user terminal 20B (step S11).

FIG. 4 is an example of the product sales content 30 displayed on the browsing user terminal 20B.
As shown in FIG. 4, the product sales content 30 includes a keyword input column 31 for searching for a product, a category selection column 32 for selecting a category, and a search result display column 33 for displaying a list of searched products (registration information). Etc.
In the browsing user terminal 20B, when the product sales content 30 is received, the product sales content 30 is displayed on the display unit 21 (step S21). FIG. 4 shows an example in which a list of registration information is displayed in the search result display field 33, but the list may not be displayed before the search, and the previous search result is displayed. You may let them.

  Then, when the browsing user terminal 20B is operated and the search keyword is input to the keyword input field 31 or the category is selected in the category selection field 32, the browsing user terminal 20B selects the input search keyword or the selected category. The search condition (search query) is transmitted to the server device 10 together with the user ID of the viewing user (step S22).

When the query acquisition unit 133 of the server device 10 receives a search query such as a search keyword or a selection category transmitted from the browsing user terminal 20B, the search keyword or the selection category is included in the search history of the user information corresponding to the user ID of the browsing user. Is recorded (accumulated) (step S12).
Further, the search unit 134 searches the registration database 12A for registration information corresponding to the search keyword and the selected category, and returns a list of the searched registration information to the browsing user terminal 20B as a search result (step S13). In the search process in step S13, the score of each registration information is calculated based on the user information of the browsing user in addition to the search keyword and the selected category, and the registration information having a high score is displayed at the top (the top in the list display). Search processing may be performed as information).
Further, the search unit 134 updates the log information of the registration management information corresponding to each registration information searched in step S13 (step S14). That is, the search date is recorded in the search history, 1 is added to the number of searches, and the search rate is recalculated to update.

Upon receiving the search result, the browsing user terminal 20B displays the search result in the search result display field 33 (step S23). In the search result display column 33, a list of searched registration information such as title names and thumbnails of registered product images is displayed. Thereafter, when one of the title names of the registered information displayed in a list is selected by the browsing user, the browsing request for requesting the server device 10 to transmit registration information corresponding to the title name from the browsing user terminal 20B. Information is transmitted (step S24).
And the server apparatus 10 will read the registration information corresponding to browsing request information from the registration database 12A, and will transmit to the browsing user terminal 20B, if browsing request information is received (step S15). Note that the server device 10 may generate introduction content for introducing a product based on the registration information and transmit it to the browsing user terminal 20B. Further, the server device 10 updates the log information of the registration management information corresponding to the registration information transmitted in step S15 (step S16). That is, the date and time when browsing is requested is recorded in the access history, 1 is added to the number of times of access, and the access rate is recalculated.

Thereby, the browsing user terminal 20B receives the registration information and displays the registration information on the display unit (step S25). Thereafter, when an input for purchasing a product is made on the browsing user terminal 20B, the browsing user terminal 20B transmits a purchase request for purchasing the product to the server device 10 (step S26). Note that a conventional technology can be used for a method for purchasing a product (electronic commerce method) via the Internet, and the description thereof is omitted here.
Then, when receiving the purchase request information, the server device 10 updates the sales status information of the registration management information corresponding to the registration information (step S17). For example, the date and time when the product was purchased, the elapsed time from the registration information registration to the date and time when the product was purchased, and the like are recorded. In addition, when there are a plurality of items for sale recorded in the registration information, the purchase frequency per unit time may be calculated and updated.

(Support processing)
Next, the support process in the information processing method of the information processing system 1 of this embodiment will be described. In the present embodiment, support information that efficiently supports sales promotion of products is provided to the first user with respect to the registration information of the first user.
FIG. 5 is a flowchart showing the information processing method (support processing) of this embodiment.
In the present embodiment, first, when a first user (exhibitor in the present embodiment) sells a product to be registered with the information processing system 1 (net shopping system) of the present embodiment, the first user terminal 20A Request information for requesting registration of registration information is transmitted to the server device 10. When receiving the request information, the registration guide unit 131 of the server device 10 transmits the registration guide information to the first user terminal 20A (step S31).
The registration guidance information is, for example, a Web page that can be browsed on the Internet, and is stored in a predetermined area of the storage unit 12 so as to be openable on the network. Then, when the first user terminal 20A accesses the registration guidance information, the registration guidance unit 131 transmits the registration guidance information to the first user terminal 20A.

20 A of 1st user terminals will display the received registration guidance information on the display part 21, if registration guidance information is received (step S41).
This registration guidance information indicates guidance for registration, deletion, update, and the like of registration information. When registration or update of registration information is selected in the first user terminal 20A, details for prompting input of registration detail information of registration information Transition to registration guidance information 40 (see FIG. 6). When deletion of registration information is selected, a list of registration information registered by the first user (for example, a list of title names) is displayed together with radio buttons, for example, based on the user ID of the first user. Let
Although description here is omitted, when the registration information to be deleted is selected in the first user terminal 20A, information (for example, registration ID) indicating the registration information to be deleted is transmitted to the server device 10. . As a result, the server device 10 deletes the registration information to be deleted from the registration database 12A. The deleted registration data may be registered as past registration information in the storage unit 12 as described above.

FIG. 6 is an example of the detailed registration guide information 40.
On the other hand, when registration or update of registration information is selected, the first user terminal 20A causes the display unit 21 to display detailed registration guidance information 40 as shown in FIG.
6 includes a title name input field 401, a product name input field 402, a manufacturer name input field 403, a model number input field 404, a category input field 405 (first category field 405A, second category field 405B). , Third category field 405C), price entry field 406, multimedia registration field 407, purchase condition entry field 408, appeal point entry field 409, and the like. The detailed registration guide information 40 is provided with a registration button 41 indicating that registration information is registered.
Here, the title name input column 401 is an input column for the title of registered detailed information, and the product name input column 402 is an input column for the product name of registered detailed information. The manufacturer name input field 403 and the model number input field 404 are input fields for manufacturing information of registered detailed information. The category input field 405 is an input field for the product category of the title of the registered detailed information, and the price input field 406 is an input field for the sales price. The multimedia registration field 407 is a part for registering multimedia information, and a plurality of multimedia information can be registered. The purchase condition input field 408 is an input field for purchase condition information of registered detailed information, and the appeal point input field 409 is an input field for appeal information.

  In the present embodiment, the title name input field 401, the product name input field 402, the first category field 405A, and the price input field 406 are essential input fields that the first user should input, and other input fields. Is optional. That is, the first user inputs information on the product to be registered in at least the title name input field 401, the product name input field 402, the first category field 405A, and the price input field 406, and selects the registration button 41. Good. Thereby, 20 A of 1st user terminals transmit registration information (1st registration information) to the server apparatus 10 (step S42).

In the server device 10, when the registration information acquisition unit 132 receives the first registration information, the registration information extraction unit 135 extracts second registration information different from the first registration information (step S32).
FIG. 7 is a flowchart showing the second registration information extraction process by the registration information extraction unit 135.
Specifically, the registration information extraction unit 135 reads log information from registration management information for the first registration information (step S51). If the first registration information is the first registration content (no registration management information), the number of histories recorded in the log information is zero.
Then, the registration information extraction unit 135 determines whether there is registration information similar to the first registration information in the registration database 12A (step S52).
In this step S52, the detailed registration information of the first registration information is referred to, and the same contents (that is, the product name, product category, title name, manufacturer name, manufacturing model number, price, purchase condition, which are attributes to be registered, It is determined whether there is registration information in which appeal information, multimedia information, etc.) are recorded. Note that whether or not the multimedia information matches can be determined by extracting feature points by image analysis or the like, for example, and determining whether or not they are the same product.
In particular, it is preferable to perform candidate registration information based on a product name, a product category, a manufacturer name, and a manufacturing model number. That is, the registration information with the same product name, product category, manufacturer name, and manufacturing model number is highly likely to be registration information for selling the same product as the first registration information. Moreover, it is more preferable to use registration information that matches a plurality of these as candidate registration information, and thus candidate registration information to be handled as the same product as the product of the first registration information can be specified with higher accuracy.
Also, it may be specified by the user which attribute to extract similar registration information. In this case, for example, the detailed registration guide information 40 may be provided with an input field for inputting similar registration information conditions. When the user inputs (or selects) a condition in the input field, the user terminal 20 The registration information conditions similar to those of the server device 10 are transmitted. A plurality of such conditions may be specified. For example, if the same product name, the same category, and the same purchase condition information (viewing conditions) are specified, these conditions are The matching registration information is extracted as similar registration information. If it is determined as Yes in step S52, the corresponding registration information is extracted as candidate registration information (step S53).

When it is determined No in step S52, the registration information extraction unit 135 extracts registration information with the same price range of the sales price as candidate registration information (step S54). The price range is set in advance, and is, for example, a price range from 0 to 1000 yen, a price range from 1000 to 5000 yen, a price range from 5000 to 10,000 yen, a price range from 10,000 yen or more, and the like. A step S54 specifies a price range corresponding to the sales price recorded in the first registration information, and extracts other registration information belonging to the price range.
In addition, when there exists registration information (for example, registration information with the same fixed price) with the same sales price, it determines with Yes in step S52. This step S54 is performed when it is determined in step S52 that none of the attributes match. In this embodiment, when it is determined that there is no registration information similar to the first registration information, the candidate registration information is extracted based on the price range, but the candidate registration information is extracted based on other conditions. Also good. For example, a user corresponding to purchase condition information may be extracted, and registration information browsed by the user may be used as candidate registration information. Alternatively, when it is determined that there is no similar registration information, the support process may be interrupted, and information notifying that there is no similar registration information may be transmitted to the first user terminal 20A.

When candidate registration information is extracted in step S53 or step S54, the registration information extraction unit 135 reads the log information of the candidate registration information from the registration management information, and the search rate, access rate, and sales status are the first registration. It is determined whether there is candidate registration information better than the information (step S55).
In step S55, for example, whether there is candidate registration information whose search rate is equal to or higher than a predetermined first threshold value than the first registration information, and the access rate is equal to or higher than a predetermined second threshold value than the first registration information. It is determined whether there is candidate registration information and whether there is candidate registration information whose sales situation is favorable based on the first registration information.
At this time, it may be specified by which condition the second registration information is to be extracted by the user. In this case, for example, the detailed registration guide information 40 may be provided with an input field for inputting at least one of a search rate, an access rate, a sales situation, and the like as a condition of the second registration information. When a condition is entered in the input field by the user, the condition of the second registration information is transmitted from the user terminal 20 to the server device 10.
When it determines with Yes in step S55, applicable candidate registration information is extracted as 2nd registration information (step S56).

  In step S55, it may be determined whether there is candidate registration information whose search count and access count are larger than the first registration information, instead of the search rate and access rate. However, since the number of searches and the number of browsing (number of accesses) differ for each product depending on the popularity of the product in the market, it is preferable to use the search rate and the access rate in step S55. As the search history and access history, it is preferable that the search rate and the access rate are recorded. However, if the search history and the access history are not recorded, the same is obtained from the registration database 12A based on the product name and category of the first registration information. The registration information of the product name and category is extracted, and the ratio of the number of searches and the number of accesses of each registered information to the total number of searches and the total number of accesses of the extracted registration information may be calculated.

  If it is determined No in step S55, the first registration information has a higher search rate and access rate than other similar candidate registration information, and the sales situation is strong, so the support information is transmitted. Is unnecessary. In this case, the process proceeds to step S35 in FIG. 5, and the first registration information is registered (recorded) in the registration database.

After the above, the difference specifying unit 136 specifies the difference between the first registration information and the second registration information (step S33).
In the difference specifying process, the difference specifying unit 136 transmits a difference specifying process (first difference specifying process) for transmitting support information for improving the search rate, and support information for improving the access rate and the product purchase rate. And a difference specifying process (second difference specifying process).
FIG. 8 is a flowchart showing the first difference specifying process. FIG. 9 is a flowchart showing the second difference specifying process.
In the first difference specifying process, as shown in FIG. 8, first, whether or not the search rate of the second registration information extracted in step S32 is higher than that of the first registration information (the search rate is the first search rate). It is determined whether there is second registration information higher than the registration information (step S61).
Here, when it is determined Yes in step S61, the difference identifying unit 136 determines whether there is an item (unfilled item) that is not recorded (registered) in the registration detailed information of the first registration information. (Step S62).
When it determines with Yes in step S62, the difference specific | specification part 136 makes the search part 134 search an unfilled item as a search query, and determines whether 2nd registration information is searched (step S63). That is, it is determined whether or not second registration information having a predetermined third threshold value or more is searched among the plurality of second registration information.
When it determines with Yes in step S63, the difference specific | specification part 136 specifies an unfilled item as a 1st difference part (step S64).
For example, if no photo is registered in the first registration information and a photo is registered in the second registration information equal to or greater than the third threshold, the presence or absence of multimedia information is specified as the first difference portion.

  On the other hand, when it determines with No in step S62 and step S63, the difference specific | specification part 136 extracts the user information which has the browsing history which browsed the 2nd registration information among user information (step S65). Here, the user information in which the second registration information is recorded in the browsing history is extracted. However, the present invention is not limited to this. For example, the user information in which the second registration information is recorded in the bookmark or the purchase history May be user information in which the second registration information is recorded.

And the search query at the time of browsing the 2nd registration information of the extracted some user information is extracted from a search history (step S66). And a common search query is specified as a 2nd difference part among the search queries recorded on the several user information (step S67). That is, when it is determined No in Step S62 and Step S63, there is a search keyword in which the second registration information is searched and the first registration information is not searched. Therefore, in step S67, search keywords other than unfilled items are extracted from the search history when the second registration information of the user who has browsed the second registration information is searched. At this time, when a large number of search keywords are extracted, the search keyword used by the most users is identified as the second difference portion. Alternatively, each search keyword used by a predetermined number or more of users may be specified as the second difference portion.
For example, if the appeal information of the second registration information has a description of “According to discount consultation” and the appeal information of the first registration information does not have that content, the keyword “discount” is the second difference. Identified as part.

  On the other hand, if it is determined No in step S61, that is, if there is no second registration information having a higher search rate than the first registration information, the difference specifying unit 136 ends the first difference specifying process. In other words, if the search rate of the first registration information is sufficiently high, it is not necessary to send support information that improves the search rate, and the difference from the second registration information to improve the search rate is specified. Is no longer necessary.

  In the example shown in FIG. 8, when the determination is Yes in Step S62 and Step S63, the first difference is specified, and when the determination is No in Step S62 and Step S63, the second difference Although the example which specifies a part is shown, it is not limited to this. For example, step S67 may be performed after step S64. In this way, by identifying a plurality of different portions, more complete support information can be transmitted to the first user terminal 20A.

In the second difference specifying process, as shown in FIG. 9, whether or not either the access rate or the purchase rate of the second registration information extracted in step S32 is higher than the first registration information (access rate or It is determined whether there is second registration information whose purchase rate is higher than the first registration information (step S61A).
Here, when it is determined Yes in step S61A, the difference identifying unit 136 determines whether there is an item (unfilled item) that is not recorded (registered) in the registration detail information of the first registration information. (Step S62A).
When it determines with Yes in step S62A, the difference specific | specification part 136 extracts the 2nd registration information in which some information is filled in about the item made into the unfilled item in 1st registration information, The said 2nd registration It is determined whether the information access rate is higher than the first registration information by a fourth threshold or more (step S63A).
When it determines with Yes in step S63A, the difference specific | specification part 136 specifies an unfilled item as a 3rd difference part (step S64A).
For example, if no photo is registered in the first registration information and the photo is registered in the second registration information, which has a higher access rate than the first registration information, the presence or absence of multimedia information is the third difference. Identified.

On the other hand, when it is determined No in step S62A and step S63A, the difference specifying unit 136 compares each registration detail information of the first registration information with each registration detail information of the second registration information, and the fourth difference portion. Is specified (step S68). That is, if it is determined No in step S62A and step S63A, the first registration information is filled in for all items of the registration detail information that affects the access rate, but may be viewed. It can be said that the registration information is low or the product is not purchased even when viewed. In this case, it does not simply indicate whether or not each item is entered, but it means that the content is different from the second registration information. Therefore, in the present embodiment, in step S68, the difference specifying unit 136 specifies a different part in more detail for each item. For example, image analysis is performed on a photo registered in the multimedia information, and the resolution of the registered photo, the ratio of products to the entire photo, the enlargement / reduction ratio of the photo, and the like are compared. In this case, it is possible to specify a different portion such as a low-resolution photo (unclearness), a photo that is not an overall image of the product, or a photo that does not have details. Further, it may be compared whether moving image information is registered as multimedia information, or the number of data registered as multimedia information may be compared.
Also, the difference specifying unit 136 can compare the selling prices and, if different, can specify the selling price as a different portion.
Or the difference specific | specification part 136 performs morphological analysis of appeal information, and compares the difference with the item described in 1st registration information, and the item described in 2nd registration information. Thereby, for example, the presence / absence of the word “discount” and the difference in the description between “free shipping” and “free shipping in some areas” can be specified as different parts.

  In the example shown in FIG. 9, the third difference is specified when Yes is determined in Step S62A and Step S63A, and the fourth difference is determined when No is determined in Step S62A and Step S63A. Although the example which specifies a part is shown, it is not limited to this. For example, step S68 may be performed after step S64A. In this way, by identifying a plurality of different portions, more complete support information can be transmitted to the first user terminal 20A.

After the difference specifying process, the support transmitting unit 137 generates support information corresponding to the specified different part, and transmits the support information to the first user terminal 20A of the first user (step S34).
In the generation of the support information, the support transmission unit 137 transmits, for example, the identified difference portion and the access status of the second registration information to the first user terminal 20A. Specifically, when the first difference portion is specified, the support transmission unit 137 transmits support information indicating that the search rate is improved by filling in the unfilled items corresponding to the specified first difference portion. To do. For example, for the first registration information with no photo registered, “Registering a photo increases the search probability by 50%.” “Users who have registered photos are searched 200 times a day on average. Support information is sent.
When the second different part is specified, the support transmission unit 137 transmits support information that recommends addition of a search query (search keyword) corresponding to the second different part. For example, support information such as “registration of keywords such as discount and price consultation increases search probability by 20%” is transmitted.
When the third different part is specified, the support transmission unit 137 transmits more specific support information corresponding to the third different part. For example, for the first registration information for which photos are not registered, “Registering photos increases the access rate by 50%.” “Users who register photos are accessed 200 times a day on average. Is sent.
Furthermore, when the fourth different portion is specified, the support transmission unit 137 transmits more specific support information corresponding to the fourth different portion. For example, “If you lower the selling price by about 500 yen, the probability of browsing will increase by 50%.” “The average selling price of this product is 5000 yen, and if you lower the price, the purchase rate may increase by 50%. Support information is sent.
As described above, the support transmission unit 137 has the difference between the first registration information and the second registration information, the search rate and the access rate, the effect of the purchase rate due to the improvement of the difference, or the second registration information. Support information including a search rate, an access rate, and a purchase rate is generated and transmitted to the first user terminal 20A.

20 A of 1st user terminals will display the received support information on the display part 21, if support information is received (step S43). The display of the support information may be any display method such as a method of popping up support information on the display unit 21. As a result, the first user should confirm which information in the registration information should be enriched, how much the search rate, access rate, and purchase rate will increase. It is possible to determine whether there is a search rate, an access rate, or a purchase rate. Then, before registering or updating the registration information, the user can easily determine whether to correct the registration detail information based on the support information.
In addition, the first user terminal 20A displays a message that prompts an input as to whether or not to register the registration information together with the support information, and determines whether or not registration of the registration information is selected (step S44). If Yes is selected in step S44, the first user terminal 20A transmits a registration request for registering registration information (first registration information) to the server device 10 (step S45). Thereby, the registration information acquisition unit 132 of the server device 10 records (registers) the received first registration information in the registration database 12A (step S35).
Moreover, if it determines with No in step S44, it will return to step S41 and the user terminal 20 (20B) will display the detailed registration guidance information 40 on the display part 21. FIG.

[Operational effects of this embodiment]
In the information processing system 1 of the present embodiment, the registration information extraction unit 135 of the server device 10 extracts second registration information that is different from the first registration information registered by the first user, and the difference identification unit 136 is extracted. The difference between the second registration information and the first registration information is specified. And the support transmission part 137 transmits the support information based on the specified difference part to the 1st user terminal 20A of a 1st user.
For this reason, the first user can easily know what is different from the other second registration information based on the support information, that is, what is missing from his / her registration information. Can do. Thereby, the first user can effectively enhance the contents of the first registration information, and can improve the search rate and access rate of the registration information.

  At this time, the registration information extraction unit 135 extracts second registration information such as the same product name and the same category as the first registration information, that is, second registration information similar to the first registration information. As a result, the second registration information whose content is different from the first registration information is excluded from the comparison target, and the support information based on the second registration information of the similar registration target is appropriately enhanced. be able to.

Also, the registration information extraction unit 135 extracts, as second registration information, registration information that has a higher number of searches and a search rate than the first registration information.
As a result, the server device 10 transmits support information indicating which items are enriched with respect to the first registration information that has a low search rate and is not even displayed in the search list. Can do. Therefore, the first user can easily and appropriately edit the first registration information based on the support information, and the search rate of the first registration information can be improved.

Furthermore, in addition to the search rate, the registration information extraction unit 135 extracts candidate registration information having a higher access rate than the first registration information and candidate registration information having a favorable sales situation as second registration information. And when there is no 2nd registration information with a high search rate, the difference specific | specification part 136 compares each registration detailed information of 1st registration information, and each registration detailed information of 2nd registration information, and is 3rd difference. Identify the part.
That is, the server device 10 provides support information based on the second registration information having a larger number of views than the first registration information for the first registration information having a low access rate and a low product purchase rate even though the search rate is high. It can be transmitted to the first user terminal 20A. Moreover, support information based on the second registration information in which the sales situation of the product is favorable can be transmitted to the first user terminal 20A for the first registration information that is browsed but the product is not easily sold.
Thereby, the 1st user can further enrich information required in order to sell goods further. Further, in the information processing system 1 of the present embodiment, even in the electronic commerce system such as an online shop, even a beginner who has little experience in buying and selling products, based on the support information, the search rate, the access rate (viewing rate), First registration information with a high purchase rate can be registered.

In the present embodiment, the difference identification unit 136 searches the second registration information extracted and the first registration information for the second registration information and the search query that excludes the first registration information from the search target. The support transmission unit 137 specifies the difference part and transmits support information for the difference part.
Thereby, in the improvement of a to-be-searched rate, the item which is insufficient in the 1st registration information can be specified with sufficient accuracy.
For example, in the first registration information, when the registration detail information that has been set as an unfilled item is searched as a search query (for example, with a photo), if the second registration information that is greater than or equal to the third threshold is searched, the search query Is specified as the difference specifying unit. Thereby, the first user can easily know which items among the unfilled items can be entered to improve the search rate.
In addition, the search query when the second registration information is searched is extracted from the search history of the user who has the bookmark or purchase history for the second registration information, and the first registration information is not searched for the search query. In this case, the search query may be specified as a different part. In this case, a keyword for improving the search rate can be indicated to the first user by the support information for the content recorded in the appeal information.

[Second Embodiment]
Next, an information processing apparatus according to the second embodiment of the present invention will be described.
The first embodiment is an example in which support information is transmitted based on second registration information of a product that is the same as or similar to the product (registration target) of the first registration information. On the other hand, in the second embodiment, it is possible to extract the second registration information from a viewpoint different from the similarity and identity of registration targets.

In this embodiment, although it has the same structure as the information processing system 1 of 1st embodiment, in the server apparatus 10 which is information processing apparatus, the kind of information handled differs from 1st embodiment.
That is, the information processing system 1 of the present embodiment is a matching system (social network system) in which a user searches for friends, lovers, and the like, and personal information of each user is recorded in the registration database 12A as registration information.

For example, in the present embodiment, the registration information includes user ID, user name, user attribute, matching purpose, matching condition, multimedia information, appeal information, contacted information, contact information, matching list, and the like as registration detailed information. To do. Here, user attributes, matching purposes, matching conditions, multimedia information, appeal information, contacted information, contact information, and a matching list correspond to the registration target attributes of the present invention.
The user ID, the user name, and the user attribute are information on the user who uses the system, and substantially correspond to the user ID, the user name, and the user attribute recorded in the user data of the first embodiment. The user attributes may include various types of information suitable for matching between users, for example, information such as body type, educational background, and annual income, in addition to sex, age, and hobbies. The matching purpose is a purpose of use of the present system and is information selected by the user from a preset list. For example, a search for a friend, a search for a lover, a circle friend, and the like are recorded. The matching condition is similar to the purchase condition information of the first embodiment, and the conditions of the other user (for example, conditions such as gender, age, educational background, annual income, etc.) are recorded.
As in the first embodiment, photos, videos, and the like are recorded as the multimedia information.
The appeal information is substantially the same as the appeal information of the first embodiment, and user appeal contents other than the preset items are recorded as text data, for example.

In the contacted information, when there is a contact from another user, the user ID of the other user is recorded. That is, in the present embodiment, the server device 10 transmits the user introduction content based on the registration information to the browsing user terminal 20B. The introduction content is generated based on various data recorded in the registration information. The introduction content includes a message input field for the registered user and a contact icon for evaluating the registered user (for example, “Like” ”Or the like) is displayed. When the browsing user selects a contact icon in the introduction content, the user ID of the browsing user who has selected the contact icon is recorded in the contacted information.
The contact information is a contact history of the user specified by the user ID. For example, when the user specified by the user ID selects a contact icon in the introduction content introducing another user, the user ID of the other user is recorded.

  In the matching list, user IDs of other users who have been successfully matched are recorded. For example, when the first user selects a contact icon in the introduction content of the second user, and the second user also selects the contact icon in the introduction content of the first user, The user ID of the other user is recorded in the matching list.

In the present embodiment, a registration ID for identifying registration information (that is, a user ID) and various history information for the user ID are recorded as the registration management information. The various history information includes a search history and an access history as in the first embodiment. Further, in this embodiment, instead of the sales status information of the first embodiment, the message reception history of the user specified by the user ID from other users, the contact history indicating that the contact icon has been selected, etc. Including matching history may be recorded.
Note that the contact information, contacted information, and matching list may be included in the registration management information instead of the registration information.

[Information processing method]
In the second embodiment, support information can be transmitted to the first user by a method substantially similar to the first embodiment.
(Search process)
In the search process, a process substantially similar to the flowchart shown in FIG. 3 is performed. That is, in step S11, the server device 10 transmits matching content for searching for other users who meet the conditions, instead of the product sales content.
In the browsing user terminal 20B, the received matching content is displayed in step S21, and a search condition (search query) of a partner to be matched is transmitted in step S22.
Upon receiving the search query, the server device 10 extracts user information based on the user ID transmitted from the browsing user terminal 20B in step S12, and records the search query in the search history of the user information. Moreover, the search part 134 of the server apparatus 10 searches registration information based on a search query by step S13, and returns a search result to 20 A of 1st user terminals. Further, in step S14, the server device 10 updates the search history to the registration management information.

  In the browsing user terminal 20B, the search result is displayed in step S23, and when a browsing request is transmitted in step S24, the server device 10 displays the registration information corresponding to the browsing request in browsing user terminal in step S15. Return to 20B.

Thereby, the browsing user terminal 20B displays the introduction content which introduces the other user's profile based on registration information on the display part 21 in step S25.
When the browsing user inputs a message in the message input field for the introduction content or selects a contact icon, the browsing user terminal 20B transmits a matching request to the server device 10 instead of step S26.

When the server apparatus 10 receives the matching request, it updates the contact history of the registration management information of the counterpart user corresponding to the matching request instead of step S17.
Moreover, the server apparatus 10 transmits the message and contact information transmitted from the browsing user terminal 20B to the other user corresponding to the matching request. That is, the server device 10 records (saves) a message in a mailbox set for each user, or records the viewing user's user ID in contact information of the user information of the other user.
Thereby, when the other user operates the user terminal 20, it becomes possible to confirm the reception of the message and the contact history.

(Support processing)
On the other hand, in the support process, the process in step S32 shown in FIG. 5 is different, and the other processes are substantially the same.
In the present embodiment, as in the first embodiment, when the registration guide unit 131 of the server device 10 receives a request signal for performing registration or update of registration information, the registration guide information (detailed registration guide information) is obtained in step S31. ). And the 1st user terminal 20A displays the received registration guidance information on the display part 21 by step S41.

FIG. 10 is a diagram illustrating an example of the detailed registration guide information 40A according to the second embodiment.
The detailed registration guidance information 40A is guidance information suitable for the matching site, and is different from the detailed registration guidance information 40 of the first embodiment shown in FIG.
That is, in this embodiment, the information recorded in the registration information is information related to the user (first user) to be registered. For example, the user name, user attribute, matching purpose, matching condition, multimedia information, appeal Input fields such as a user name input field 411, a user attribute input field 412, a purpose input field 413, a matching condition input field 414, and an appeal input field 415 corresponding to the information are provided.
In the present embodiment, the content of support when receiving support information can be changed by the user's selection. For example, a check box 416 indicating whether or not to receive special support is provided near the registration button 41.
Here, in the present embodiment, when the registration button 41 is selected by the first user when no check is input in the check box 416, the process is substantially similar to that in the first embodiment, and similar. Support information based on the second registration information is transmitted. On the other hand, when the registration button 41 is selected with the check box 416 being checked, for example, the contact information in the registration information of the first user is displayed regardless of the identity or similarity to the first registration information. Based support information.

  That is, in the first user terminal 20A, when the registration button 41 is selected by the input operation of the first user, the first user terminal 20A, together with flag information indicating whether or not the check box 416 is selected in step S42. The first registration information is transmitted to the server device. And the server apparatus 10 receives the said flag information with 1st registration information.

FIG. 11 is a flowchart showing the second registration information extraction process in step S32 in the present embodiment.
As shown in FIG. 11, in this embodiment, log information is read from the registration management information corresponding to the first registration information in step S51 as in the first embodiment.
Thereafter, in step S32, it is determined whether there is flag information indicating that the check box 416 has been selected (step S71).

If it is determined as No in step S71, the registration information extraction unit 135 extracts candidate registration information similar to the first registration information, as in the first embodiment. In the first embodiment, the registration target is a product, and the identity and similarity can be easily determined based on the product name, category, price, and the like. On the other hand, in the present embodiment, the registration target is a person, and user attributes (for example, hobbies) also vary. Therefore, in the present embodiment, the similarity with the first registration information is calculated for each registration information in the registration database (step S72).
In the calculation of the similarity, for example, a weight value α is set for each item, and the calculation is performed based on the weight value α. For example, the completed items except the unfilled items in the first registration information are targeted. Then, the score is 1 when each of the entered items match, the score is 0 when they do not match, and the weight value α set for each item is multiplied by the score and added, and the added score is entered. Divide by the total number of used items. In addition, the weight value of each item may be set in advance and may be appropriately changed by the first user.
Thereafter, registration information whose similarity is equal to or higher than a predetermined fifth threshold is extracted as candidate registration information (step S73). Note that a predetermined number of pieces of registration information may be extracted as candidate registration information in descending order of similarity.

On the other hand, when it determines with Yes in step S71, contact information is read from registration information of a 1st user, and target user ID (user ID of a target user) is extracted (step S74). In this step S74, the contact information is read from the registration information recorded in the registration database 12A, not the first registration information received in step S32.
Next, contact information is read from the registration information of the target user, and registration information corresponding to the user ID recorded in the contact information is extracted as candidate registration information (step S75).
That is, when the partner (target user) contacted by the first user contacts another user, the other user is extracted as candidate registration information regardless of the similarity with the first user. . Here, the user registration information recorded in the contact information of the target user is used as candidate registration information. However, the registration information may be extracted as second registration information regardless of the search rate and the access rate. .

Thereafter, similarly to the first embodiment, the processing from step S55 to step S56 is performed. That is, when there is candidate registration information having a higher search rate, access rate, and contact rate than the first registration information, the candidate registration information is set as the second registration information.
If it is determined as No in step S55, the process proceeds to step S35.

  The processing after step S33 is the same as that of the first embodiment. That is, the server device 10 specifies a difference between the first registration information and the second registration information and transmits it to the first user terminal 20A. Therefore, when there is second registration information having a higher search rate than the first registration information, support information that increases the search rate based on the second registration information is transmitted. When the search rate of the first registration information is sufficiently high, support information that increases the access rate and contact rate is transmitted.

(Operational effect of this embodiment)
In the present embodiment, when the special support check box 416 is selected in the detailed registration guide information 40, the difference is made in step S34 based on the registration information of the partner user contacted by the target user that the first user wants to contact. The part is identified. Thereby, the support information according to the preference of the user who the first user desires to contact is transmitted, and the matching success rate can be improved.

[Modification]
In addition, this invention is not limited to embodiment mentioned above, In the range which can achieve the objective of this invention, the deformation | transformation shown below is also included.

(Modification 1)
In the first embodiment, the registration information extraction unit 135 extracts registration information that matches any of the registration target attributes as similar candidate registration information. On the other hand, candidate registration information may be extracted by ranking the attributes. For example, it is first determined whether there is registration information with the same product name. If there is no registration information with the same product name, it is determined whether there is registration information with the same category. That is, registration information with the same product name is registration information that sells the same information as the first registration information, and has a high degree of similarity with the first registration information. On the other hand, registration information with different product names and the same category has a lower similarity to registration information with the same product name, but is similar to the first registration information for registration information with completely different categories. High degree. In this way, by first determining an attribute (item) having a high degree of similarity with the first registration information and sequentially comparing other attributes when there is no similarity, the degree of similarity is higher with respect to the first registration information. Registration information can be extracted as second registration information (candidate registration information).

  Moreover, you may extract 2nd registration information based on the similarity with respect to each completed item similarly to 2nd embodiment. In this case, for example, the second registration information more similar to the first registration information can be extracted by increasing the weight value for the product name or the title name.

Further, in the second embodiment, an example is shown in which the similarity with respect to the first registration information of each registration information is calculated using a weight value set in advance for the user attribute. Similar candidate registration information may be narrowed down based on specific attributes.
For example, registration information in which a plurality of preset attributes, such as the user's sex, age, and annual income, recorded in the user attribute match may be extracted as candidate registration information.

(Modification 2)
In the first embodiment, second registration information similar to the first registration information is extracted based on the registration target attribute. On the other hand, for example, the browsing history of the browsing user's user history information corresponding to the purchase condition information of the first registration information is referred to, and the registration information that is a predetermined number of times or more is registered as candidate registration information or second registration information. May be extracted as Or you may refer to the bookmark of the user history information of the browsing user corresponding to the purchase condition information of the first registration information, and extract the registration information registered as the bookmark as candidate registration information or second registration information.

(Modification 3)
In the first embodiment, in step S55, it is determined whether there is candidate registration information whose search rate, access rate, and sales situation are strong, and if there is, the candidate registration information is extracted as second registration information. An example is shown.
On the other hand, when the second registration information having a higher search rate than the first registration information is extracted and there is no second registration information having the higher search rate, the access rate higher than that of the first registration information. The second registration information may be extracted, and if there is no second registration information having a high access rate, the second registration information having a sales situation higher than that of the first registration information may be extracted.
In this case, it is possible to determine what support information should be transmitted for the first registration information at the stage of step S55. For example, when the search rate of the first registration information is originally high and the second registration information having a search rate higher than the first registration information cannot be extracted, the first different portion or the second different portion is specified by the difference specifying unit 136. Is not necessary, and only the third difference portion needs to be specified. In addition, content support information that improves the search rate is not required for registration information that has a high search rate, and it is possible to avoid sending support information with such unnecessary content and register the registration information. For the first user, the user satisfaction can be improved.

(Modification 4)
In the second embodiment, the condition of the browsing user of the present invention is the contact information, and the user registration information recorded in the contact information of the target user recorded in the contact information is the candidate registration information or the second registration information. However, the present invention is not limited to this. For example, the registration information extraction unit 135 uses the matching condition as the viewing user condition of the present invention, extracts a user that matches the matching condition as a target user, and registers candidate registration information or second registration based on the contact information of the target user. Information may be extracted. Alternatively, based on the matching conditions of the first user and the matching conditions of the other users, another user whose both matching conditions match may be set as the target user.

  Furthermore, although the example which uses the registration information of the user recorded on the contact information of the target user as the candidate registration information or the second registration information is shown, the present invention is not limited to this. For example, the registration information searched according to the matching condition of the target user may be candidate registration information or second registration information. Further, candidate registration information or second registration information may be extracted based on the search history of the target user or the browsing history (access history).

(Modification 5)
In the first embodiment, the difference specifying unit 136 is present in the second registration information in the comparison between each registration detailed information of the first registration information and each registration detailed information of the second registration information. It is not limited to specifying what does not exist as a difference part, You may specify what exists in 1st registration information and does not exist in 2nd registration information as a difference part.
For example, in the first embodiment, when there is a keyword “returnable” in the first registration information, and there is no keyword “returnable” in the plurality of extracted second registration information, And the keyword may be specified as a different part.

(Modification 6)
In 1st embodiment, in step S65 to step S67, the 2nd difference part was specified based on the search query of the browsing user who browsed the 2nd registration information. On the other hand, when purchase condition information is recorded in the first registration information, the browsing user corresponding to the purchase condition information is further specified from the browsing user of the second registration information, and the browsing user is searched. The second difference portion may be specified based on the query.

(Modification 7)
In step S72 of the second embodiment, an example is shown in which the score based on the completed item is multiplied by the weight value α set in advance (or set by the first user). On the other hand, for example, the registration information extraction unit 135 may set the weight value α based on the search history and matching conditions of other users. For example, the ratio of the total number of registered information registered in the registration database to the number of registered information in which a sex condition is set as a matching condition is set as a weight value α for the sex condition. Thus, by setting the weight value for each of the other items, the weight value of the item emphasized by the user used in the information processing system 1 can be increased.
Alternatively, the registration information extraction unit 135 may be another user that matches the matching condition of the first user, another user recorded in the contact information of the first user, or other information recorded in the contact information of the first user. The weight value α may be set based on the user's search history and matching conditions.

(Modification 8)
In the above embodiment, an example in which the information processing apparatus is configured by the single server apparatus 10 has been described, but the present invention is not limited to this. For example, a plurality having one or more functions of a registration guide unit 131, a registration information acquisition unit 132, a query acquisition unit 133, a search unit 134, a registration information extraction unit 135, a difference identification unit 136, and a support transmission unit 137 These processing servers and a data server in which various data are stored may be configured.

  In addition, the specific structure and procedure for carrying out the present invention can be changed as appropriate to other structures and the like within the scope of achieving the object of the present invention.

  DESCRIPTION OF SYMBOLS 1 ... Information processing system, 10 ... Server apparatus (information processing apparatus), 12 ... Memory | storage part (information storage part), 13 ... Control part, 20 ... User terminal, 20A ... First user terminal, 20B ... Viewing user terminal, 21 Display unit 40, 40A Detailed registration guidance information 41 Registration button 131 Registration guidance unit 132 Registration information acquisition unit 133 Query acquisition unit 134 Search unit 135 Registration information extraction unit 136 ... Difference identification unit, 137 ... Support transmission unit.

Claims (10)

Second registration information that is registered information in which contents of registration are recorded, and is different from the first registration information registered by the first user from the information storage unit in which the registration information transmitted from a plurality of users is stored. A registration information extraction unit for extracting
A difference identifying unit for identifying a difference between the content of the first registration information and the content of the second registration information;
An information processing apparatus comprising: The information processing apparatus according to claim 1,
The registration information includes, as the content, at least one attribute that specifies the registration target,
The information processing apparatus, wherein the registration information extraction unit extracts, as the second registration information, the registration information in which at least a part of the attributes included in the first registration information matches. The information processing apparatus according to claim 1 or 2,
A search unit that searches the registration information based on a search query from a plurality of the registration information,
The registered information extraction unit uses the registered information as the second registration information in which the number of searches that is the number of times the registration information has been searched or the search rate that is the probability of being searched is greater than the first registration information. An information processing apparatus characterized by extracting. The information processing apparatus according to claim 1 or 2,
The information processing apparatus, wherein the registration information extraction unit extracts, as the second registration information, the registration information in which the number of browsing of the registration information is larger than the number of browsing for the first registration information. The information processing apparatus according to any one of claims 1 to 4,
The registration information has a viewing condition that is a condition of a viewing user who browses the registration information,
The information processing apparatus, wherein the registration information extraction unit extracts the registration information browsed by the browsing user corresponding to the browsing condition as the second registration information. The information processing apparatus according to any one of claims 1 to 5,
The information processing apparatus characterized in that the difference specifying unit specifies a part included in one of the first registration information and the second registration information and not included in the other as the difference part. The information processing apparatus according to any one of claims 1 to 5,
A query acquisition unit for acquiring a search query for the registration target;
A search unit that searches the registration information corresponding to the search query from a plurality of the registration information,
The information processing apparatus, wherein the difference specifying unit specifies the difference based on the search query in which the second registration information is searched and the first registration information is excluded from search targets. The information processing apparatus according to any one of claims 1 to 5,
The registration information has a viewing condition that is a condition of a viewing user who browses the registration information,
A query acquisition unit for acquiring a search query for the registration target;
A search unit that searches the registration information corresponding to the search query from a plurality of the registration information,
The information processing apparatus, wherein the difference specifying unit specifies the difference based on the search query transmitted from a user terminal of the browsing user corresponding to the browsing condition. An information processing method for performing information processing by a computer,
The computer includes a registration information extraction unit, a difference identification unit, and a support transmission unit,
First registration information registered by the first user from the information storage unit in which the registration information extraction unit is registered information in which the content to be registered is recorded, and the registration information transmitted from a plurality of users is stored. Extracting second registration information different from
The difference identifying unit identifying a difference between the content of the first registration information and the content of the second registration information;
The information processing method characterized by implementing. An information processing program that is read and executed by a computer,
An information processing program for causing the computer to function as the information processing apparatus according to any one of claims 1 to 8.

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