JP2019028646A - Information providing device, method and program - Google Patents

Abstract

To provide an information providing device capable of showing an answer suitable to user's attributes.SOLUTION: An information providing device includes: a specification unit 11 for specifying attributes of a user accessing through a network; a question reception unit 12 for receiving a question from the user; and a processing unit 13 for displaying an answer suitable to the attributes of the user specified by the specification unit 11 in a terminal device of the accessing user to the question received by the question reception unit 12. The attributes of the user are, for example, sex and age.SELECTED DRAWING: Figure 2

Description

  The present disclosure relates to an information providing apparatus, a method, and a program for providing information.

  Support pages for supporting job seeking activities are provided on websites of companies and the like. On the support page, job posting information including company guidance and employment conditions is published. Job seekers can collect information for job search activities by browsing the job information. The support page may also include FAQs (Frequently Asked Questions) created by collecting frequently asked questions and answers from job seekers.

  For example, in Patent Document 1, behavior history creation means for creating user behavior history data from access data to FAQ data, behavior history analysis means for analyzing problems in the hierarchical structure from behavior history data, and analysis results And an analysis result output means for outputting the FAQ, and a FAQ improvement support apparatus that supports the work of improving the hierarchical structure of the FAQ data is disclosed.

JP 2009-187187 A

  However, the FAQ improvement support apparatus according to Patent Document 1 analyzes the access log for the FAQ server and improves the structure of the FAQ data based on the analysis result, and is not based on the accessing user attribute. That is, since the FAQ data improved by the apparatus is improved only depending on the access of the user, when a user with a similar attribute accesses, even though the user has a similar attribute, the FAQ data is improved. Instead, it shows only the original answer, not improved FAQ data. There is a need for a technique that provides a suitable answer according to the user's attributes even for the same question.

  It is an object of the present disclosure to provide an information providing apparatus, method, and program that can indicate an answer suitable for a user's attribute.

  In order to achieve the above object, an information providing apparatus according to one aspect of the present disclosure includes a specifying unit that specifies an attribute of a user who has accessed through a network, a question receiving unit that receives a question from the user, and the question A processing unit that displays, on the terminal device of the accessing user, an answer suitable for the attribute of the user specified by the specifying unit with respect to the question received by the receiving unit.

  In order to achieve the above object, an information providing method according to an aspect of the present disclosure includes a specifying step of specifying an attribute of a user who has accessed via a network by a specifying unit, and a question from the user by a question receiving unit. And a processing step of causing the processing unit to display, on the terminal device of the accessing user, an answer suitable for the user's attribute specified by the specifying unit with respect to the question received by the question receiving unit. With.

  In order to achieve the above object, an information providing program according to an aspect of the present disclosure includes a specifying step of specifying an attribute of a user who has accessed through a network, a question receiving step of receiving a question from the user, and the question A program for realizing, by a computer, a processing step of displaying an answer suitable for a user attribute specified in the specifying step on a terminal device of a user who has accessed the question received in the receiving step.

  According to the present disclosure, an answer suitable for a user attribute can be shown.

It is a figure with which it uses for description about the outline | summary of an information provision apparatus. It is a figure which shows the structure of an information provision apparatus. It is a figure which shows the structure of an estimation table typically. It is a figure which shows the structure of a question answer table typically. It is a figure which shows an example of the screen transition of a website. It is a figure which shows an example of the screen transition of a website. It is a flowchart with which it uses for description about the procedure which shows the reply suitable for a user's attribute by an information provision apparatus.

  Hereinafter, an information providing apparatus, method, and program according to embodiments of the present disclosure will be described with reference to the drawings. In all the drawings for explaining the embodiments, common constituent elements are denoted by the same reference numerals, and repeated explanation is omitted.

  The information providing apparatus 1 has a chatbot function, and, as shown in FIG. 1, for example, when an inquiry such as a question from the user U is received, an answer suitable for the attribute of the user U is given. It is aimed at that. A chatbot is a technology that combines a chat function and a robot function, and can automatically have a conversation with a user.

  Also, in this disclosure, the explanation is made assuming that the user is a job seeker and asks various questions when applying for the company. However, the user may be other than the job seeker, and other than the questions when applying for the company. May be used for general search or shopping. Below, the structure and operation | movement of the information provision apparatus 1 are demonstrated.

  As shown in FIG. 2, the information providing apparatus 1 includes a specifying unit 11, a question receiving unit 12, and a processing unit 13.

  The specifying unit 11 specifies an attribute of a user who has accessed through the network. The details of the user attribute will be described later, and the user attribute is, for example, sex or age.

  In addition, when a user transmits a question to the information providing apparatus 1 and obtains an answer from the information providing apparatus 1, the user may use a predetermined application (hereinafter referred to as a predetermined application) or use a Web browser. May be.

  When using a predetermined application, the user activates a predetermined application installed in his / her terminal device in advance and accesses the information providing apparatus 1 using the predetermined application. And a user transmits a question and acquires an answer using a predetermined application.

  In addition, when a predetermined application is downloaded and used, initial registration is required. In the initial registration, for example, sex and age are registered. The registered content can be changed at any time using a predetermined application. The contents registered by the initial registration correspond to user attributes.

  The identifying unit 11 identifies a user attribute from user registration information registered when the predetermined application is used when the server is accessed using the predetermined application.

  When using a Web browser, the user starts a Web browser installed in the terminal device, and accesses the information providing apparatus 1 using the Web browser. And a user transmits a question and acquires a reply using a web browser.

  When accessed using a Web browser, the specifying unit 11 analyzes predetermined information generated when the access is made, and specifies a user attribute from the analysis result.

  The predetermined information is, for example, access history information indicating that a website has been visited using the cookie function.

  Here, analysis based on access history information will be described. When accessing a predetermined website, the Web browser stores access history information indicating that the user has visited the predetermined website using the cookie function. The specifying unit 11 specifies (estimates) a user attribute (for example, age or sex) based on the access history of the Web browser.

  The specifying unit 11 is, for example, a table (hereinafter referred to as an “estimation table”) that estimates the attributes (such as gender and age) of users who are easily accessible or have a tendency to access, for each content (content) of the website. ). In the estimation table, for example, as shown in FIG. 3, sex and age are associated with each content. For example, attributes related to “sports” are associated with attributes such as males, teens, and teens. The estimation table is stored in the estimation table storage unit 21, for example. The estimation table storage unit 21 can be installed in any place such as domestic, overseas, maritime, and space.

  When accessed using a Web browser, the specifying unit 11 refers to the estimation table, classifies which attribute the user corresponds to based on the access history stored in the Web browser, Identify (estimate) attributes.

  The predetermined information is not limited to information acquired by the cookie function, and may be information obtained by eye tracking analysis, for example. Eye tracking analysis refers to recording and analyzing the viewpoint of how much and what part of the screen a user using a Web site using a device called an eye tracker. According to the eye tracking analysis, it is possible to acquire a minute action or psychological state in the Web page by the user. The specifying unit 11 specifies a user attribute based on the result of analysis by eye tracking analysis.

  The question receiving unit 12 receives a question from a user. As described above, the question is asked using a predetermined application or a Web browser.

  In response to the question received by the question receiving unit 12, the processing unit 13 displays an answer suitable for the user attribute specified by the specifying unit 11 on the terminal device of the accessing user.

  In this way, the information providing apparatus 1 can show a suitable answer according to the attribute of the user, rather than a uniform answer to the question transmitted from the user. Therefore, the user can efficiently obtain an answer suitable for the user without taking the trouble of repeating the question.

<Question answer table>
In addition, when a question is selected by the user and the question is received by the question receiving unit 12, the processing unit 13 stores an answer suitable for the user attribute in the question answer table storage unit 22. It is also possible to have a configuration in which the extracted answer is displayed on the user terminal device. In the question answer table, a question and an answer are associated with each attribute of the user. The question / answer table storage unit 22 can be installed in any location such as domestic, overseas, maritime, and space.

  For example, as shown in FIG. 4, the question / answer table includes a table in which a plurality of questions are listed and a table in which answers are listed for each user attribute. For the question “What is overtime?”, The table A1 is referred to, and answers are listed for each user attribute. Here, when the user attribute is “teens”, the question “What is overtime?” Is presumed to include the intention to overtime, and based on the facts of the target company, “Overtime is constant. The average overtime pay is ~ yen ". Also, when the user attribute is “50s”, the question “What is overtime?” Is presumed to include the intention of returning home without overtime, and based on the facts of the target company, An answer such as “Many employees return home on time” is displayed.

  Further, the user attribute may be other than age or gender. For example, if the user's attribute is “smokers”, the question “What about smoking?” Presumes that the place where smoking is possible should be near the company, and the fact of the target company An answer for guiding the smoking area is shown. The answer may be shown on a map. In addition, when the user's attribute is “quit smoking”, the question “What about smoking?” Is presumed to include the intention of quitting smoking entirely, and it is divided based on the facts of the target company. An answer to this effect is shown. The answer may be shown on a map.

  In addition, if the user attribute is “Single” or “Young”, the question “What is transfer?” Is presumed to include the intention to transfer, and based on the facts of the target company, transfer Answers that guide you through the opportunity. In addition, when the user attribute is “wife wife”, the question “What is the transfer?” Is presumed to include the intention of resettlement, and based on the facts of the target company, the conditions and type of resettlement Answers that guide you are shown.

  In addition, if the user attribute is “interested in eating and drinking content”, the question “What about commuting?” Is presumed to include the intention to know about delicious cafes, etc. And answers that show popular cafe information near the company.

  In addition, when the user attribute is “I am interested in sports-related content”, the question “What is commuting?” Is assumed to be interested in health, and answers that guide bicycle commuting (for example, Comments from employees who commute by bicycle).

  The answer may be indicated by combining a plurality of attributes. For example, when the user attribute is “40-50s” or “male”, the question “What is a drinking party?” Is presumed to include the intention that it is better to have a drinking party. Based on this fact, an answer such as “I have a wine circle” is given. In addition, when the user attribute is “20's” or “male”, the question “What is a drinking party?” Is presumed to include the intention of having fewer drinking parties, and the fact of the target company Based on the above, an answer such as “There is no compulsion to attend a drinking party” is given.

  Further, for the question “Who is a woman?”, The table A2 is referred to, and answers are listed for each user attribute. Here, when the attribute of the user is “teens / male”, the question “Who is a woman?” Is presumed to be interested in in-house romance, and based on the facts of the target company, “employee gender ratio is 4: 6 "is displayed. Further, when the user attribute is “30s / female”, it is presumed that the question “Who is a woman?” Includes an intention to know about the advancement of a woman. "I have a female manager." Note that the answer to the question illustrated in FIG. 4 is an example, and is not limited thereto.

  In this way, the information providing apparatus 1 can provide different answers to the question transmitted from the user according to the attribute of the user. Therefore, the user can efficiently obtain an answer suitable for the user without taking the trouble of repeating the question.

<About question display>
The processing unit 13 may be configured to display a question suitable for the user attribute on the user terminal device. In the following description, it is assumed that a question is made using a Web browser.

  A user operates his / her terminal device to access a predetermined website through a web browser. For example, as shown in FIG. 5A, when an icon A for displaying a question item is selected on a page about part-time employment information, a question item B is displayed in a pop-up as shown in FIG. 5B. The question items are composed of questions suitable for the attributes of the user, and different questions are displayed for each user. Here, when the user selects “I want to work outside of the shift described” in Questionnaire B, “Is it OK to work only on weekdays”, “Is there an employee benefit” or the like, Answers suitable for. When “other questions” is selected, a general question may be displayed, or a search window for inputting a free word may be displayed. “Other questions” may not be displayed.

  Here, a procedure for extracting a question suitable for the user's attribute and displaying it on the user's terminal device will be described.

  When accessed using a Web browser, the specifying unit 11 analyzes access history information generated when the Web browser is accessed, refers to an estimation table, and specifies user attributes based on the analysis result.

  The processing unit 13 refers to the question answer table and extracts a question based on the user attribute specified by the specifying unit 11. And the process part 13 displays the extracted question on the web browser of a user's terminal device, when the icon which displays a question matter is operated by the user. The processing unit 13 may classify the questions into categories and display the questions on a web browser of the user terminal device for each category.

  In this way, the information providing apparatus 1 can present a question suitable for the user's attribute to the user. The user can efficiently obtain an answer suitable for the user by selecting the displayed question.

<Identification of user attributes based on GPS information>
When accessed using a predetermined application or a Web browser, the specifying unit 11 searches for the location from the IP address of the transmission source or searches for the location from the GPS information of the terminal device used for access, and The configuration may be such that the attributes are the same as those of users belonging to the same or nearby locations.

  For example, if the age of the user B who is the same as or near the target user A is similar, it can be said that the attributes (age) of the user A and the user B are comparable.

  Therefore, an answer suitable for the attribute of a user in the same location as the target user's location or in the vicinity is an answer suitable for the target user.

  In this way, the information providing apparatus 1 provides an answer suitable for the attribute of the user at the same location as or near to the location of the target user in response to the target user's question received by the question receiving unit 12. can do.

<Identification of user attributes based on registration information>
When accessed using a predetermined application or a web browser, the specifying unit 11 is based on the registration information stored in the registration information storage unit 23, and based on the registration information stored in the registration information storage unit 23 (hereinafter, “business type”). And the same attribute as that of the same or similar user to the business type or the like. The registered information is associated with at least a business type or the like.

  A user (job seeker) uses a predetermined application or Web browser to input information necessary for an application sheet for part-time jobs and a registration sheet for employment. The necessary information is, for example, information such as name, date of birth, gender, work history, and the like. This information is registration information. In addition, it is possible to specify the business type or job type of a company that has been enrolled at present or in the past from the work history.

  Further, the registration information storage unit 23 can be installed in any place such as domestic, overseas, maritime, and space.

  For example, it can be said that the user B having the same or similar business type as the target user A has the same attribute (business type etc.).

  Therefore, an answer suitable for an attribute of a user in the same or similar business type as the target user's business type is an answer suitable for the target user.

  In this way, the information providing apparatus 1 responds to the target user's question received by the question receiving unit 12 with an answer suitable for the attribute of the user in the same or similar business type as the target user's business type. Can be provided.

<About free word input>
The question receiving unit 12 receives text information input to the question input answer area. The processing unit 13 analyzes the text information received by the question receiving unit 12, generates an answer suitable for the user's attribute based on the analysis result, and displays the generated answer in the question input answer area.

  For example, as shown in FIG. 6A, when “other questions” is selected from the questionnaire B, a search window C for inputting a free word is displayed as shown in FIG. 6B. The Any word can be entered in the search window C.

  When an arbitrary word is input in the search window C and the search button is operated, the input word is transmitted to the question receiving unit 12 as text information.

  In response to the question received by the question receiving unit 12, the processing unit 13 performs processing for displaying an answer suitable for the user attribute specified by the specifying unit 11 on the terminal device of the accessing user.

  In this way, the information providing apparatus 1 can show a suitable answer according to the attribute of the user instead of a uniform answer to any word input by the user. Therefore, the user can efficiently obtain an answer suitable for himself / herself without repeating the question or inquiring by telephone.

  Moreover, the process part 13 may be the structure which produces | generates the reply suitable for the user's attribute specified by the specific | specification part 11 from the analysis result using the neural network comprised from a some layer.

  For example, text mining is performed based on company and work documents created by employees for company guidance, newspaper articles about the target company, and information published on SNS and company websites. , Create a collection of answers to questions for each company. Note that a technique such as reinforcement learning or deep learning may be used to create a collection of answers to questions using a neural network composed of a plurality of layers.

  In addition, the answer collection for the created question is classified for each attribute, and a question answer table is created. The created question answer table is stored in the question answer table 22.

  The processing unit 13 refers to the question / answer table with respect to an arbitrary word input by the user, and indicates a suitable answer according to the attribute of the user.

  Therefore, the user can efficiently obtain an answer suitable for himself / herself without repeating the question or inquiring by telephone.

<About methods and programs>
Further, in the present embodiment, the configuration and operation of the information providing apparatus 1 that mainly shows an answer suitable for the user's attribute has been described. However, the present invention is not limited thereto, and each answer is provided with each component and suitable for the user's attribute. It may be configured as a method and a program for indicating

  Here, a procedure for indicating an answer suitable for the user's attribute by the information providing apparatus 1 will be described with reference to a flowchart shown in FIG.

  In step S1, the specifying unit 11 specifies the attribute of the user who has accessed through the network.

  In step S2, the question receiving unit 12 receives a question from the user. The question may be in a format selected from question items prepared in advance or may be in a format by inputting a free word.

  In step S <b> 3, the processing unit 13 extracts an answer suitable for the user attribute specified in the step S <b> 1 with respect to the question received in the step S <b> 2.

  In step S4, the processing unit 13 displays the extracted answer on the terminal device of the accessing user.

  Therefore, the information providing apparatus 1 can show a suitable answer according to the attribute of the user instead of a uniform answer to the question transmitted from the user. Therefore, the user can efficiently obtain an answer suitable for the user without taking the trouble of repeating the question.

  Also realized by recording a program for realizing each function constituting the information providing apparatus 1 on a computer-readable recording medium, causing the computer system to read and execute the program recorded on the recording medium. May be.

  Specifically, the program includes a specifying step for specifying an attribute of a user who has accessed through a network, a question receiving step for receiving a question from the user, and a specifying step for the question received in the question receiving step. This is a program for realizing, by a computer, a processing step of displaying an answer suitable for the attribute of the user specified by the item on the terminal device of the accessing user.

  Furthermore, the “computer system” here includes an OS and hardware such as peripheral devices. The “computer-readable recording medium” refers to a storage device such as a portable medium such as a flexible disk, a magneto-optical disk, a ROM, and a CD-ROM, and a hard disk built in the computer system.

  Furthermore, “computer-readable recording medium” means a program that dynamically holds a program in a short period of time, such as a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. In this case, a volatile memory inside a computer system that serves as a server or a client may also include a program that holds a program for a certain period of time. Further, the program may be for realizing a part of the above-described functions, and may be capable of realizing the above-described functions in combination with a program already recorded in the computer system. .

DESCRIPTION OF SYMBOLS 1 Information provision apparatus, 11 Specification part, 12 Question reception part, 13 Processing part, 21 Estimation table storage part, 22 Question answer table storage part, 23 Registration information storage part

Claims (11)

A specific unit that identifies attributes of users who have accessed through the network;
A question receiving unit for receiving a question from the user;
An information providing apparatus comprising: a processing unit that displays an answer suitable for a user attribute specified by the specifying unit on a terminal device of a user who has accessed the question received by the question receiving unit. When one question is selected, the processing unit extracts an answer suitable for the attribute of the user from a question answer table stored in a table storage unit, and causes the extracted answer to be displayed on the terminal device of the user. ,
The information providing apparatus according to claim 1, wherein a question and an answer are associated with each question attribute in the question answer table.   The information providing apparatus according to claim 2, wherein the processing unit causes the terminal device of the user to display a question suitable for the attribute of the user.   The said specific | specification part analyzes the predetermined information produced | generated when the said access is accessed when accessed using a web browser, and specifies the said user's attribute from the said analysis result. The information providing device according to item.   The said specific | specification part specifies the attribute of the said user from the user registration information registered when using the said predetermined application, when accessed using a predetermined application. The information providing apparatus according to the description.   When the specific unit is accessed using a predetermined application or a Web browser, it searches for the location from the IP address of the transmission source or searches for the location from the GPS information of the terminal device used for access, and the location The information providing apparatus according to any one of claims 1 to 3, wherein the information providing apparatus specifies that the attribute is the same as that of a user belonging to the same location or a nearby location. When accessed using a predetermined application or Web browser, the specifying unit specifies the user's business type or job type based on the registration information stored in the registration information storage unit, and is the same as the business type or job type Or identify the same attributes as similar users,
The information providing apparatus according to any one of claims 1 to 3, wherein at least a business type or a job type is associated with the registration information. The question receiving unit receives text information input in a question input answer area,
The processing unit analyzes text information received by the question receiving unit, generates an answer suitable for the attribute of the user based on an analysis result, and displays the generated answer in the question input answer area. The information providing apparatus according to any one of 1 to 7.   The information providing apparatus according to claim 8, wherein the processing unit generates an answer suitable for a user attribute specified by the specifying unit from an analysis result using a neural network including a plurality of layers. A specific step of specifying an attribute of the user who has accessed through the network by the specifying unit;
A question receiving step for receiving a question from the user by a question receiving unit;
An information providing method comprising: a processing step of displaying an answer suitable for a user attribute specified by the specifying unit on a terminal device of an accessing user by a processing unit with respect to the question received by the question receiving unit. A specific process for identifying attributes of users who have accessed through the network;
A question receiving step for receiving a question from the user;
Provision of information for realizing, by a computer, a processing step of displaying, on the terminal device of the accessing user, an answer suitable for the attribute of the user specified in the specifying step with respect to the question received in the question receiving step program.

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