JP2019008767A - Advertisement condition determination device and computer program - Google Patents

Abstract

To determine a condition for advertisement information to be distributed so as to distribute an advertisement suitable for a state of user behavior.SOLUTION: An advertisement condition determination device comprises a state information acquisition section and a level of detail determination section. The state information acquisition section acquires transfer state information which enables a transfer state of a user to be identified. The level of detail determination section determines a level of detail of the advertisement information to be given to the user on the basis of the transfer state of the user to be identified by the transfer state information.SELECTED DRAWING: Figure 12

Description

  The present disclosure relates to an advertisement condition determination device and a computer program for determining a condition of advertisement information to be distributed.

  Patent Document 1 discloses a configuration in which advertisement information is distributed to a portable information terminal by an advertisement providing system, and the distributed advertisement information is displayed on a display screen of the portable information terminal.

Japanese Patent Laid-Open No. 2017-3998

  By the way, when the advertisement information is presented to the user of the portable information terminal as in Patent Document 1, the user is presented depending on the state of the user's action when the advertisement information is presented (for example, whether the user is moving). Whether to look deeply into advertising information will change. Therefore, it is considered that the advertisement effect on the user can be improved by determining the conditions of the distribution advertisement information so that the advertisement distribution suitable for the state of the user's behavior is performed.

  One aspect of the present disclosure is intended to determine the conditions of advertisement information to be distributed so that advertisement distribution suitable for a user's behavior state is performed.

  One aspect of the present disclosure is an advertisement condition determination device including a state information acquisition unit and a detail level determination unit. The state information acquisition unit is configured to acquire movement state information that is information that can specify the movement state of the user. The level of detail determination unit is configured to determine the level of detail of the advertisement information presented to the user based on the state of movement of the user specified by the movement state information.

According to such a configuration, it is possible to determine the degree of detail suitable for the state of movement of the user. As a result, it is possible to realize advertisement distribution suitable for the state of action of user movement.
One aspect of the present disclosure may have the following configuration. That is, the movement state information is information that can specify whether the user is moving or not moving. The detail level determination unit increases the level of detail when the movement state information indicates that the user is not moving compared to when the movement state information indicates that the user is moving. Decide to be.

  Generally, when a user is not moving, the user tends to look deeply at the displayed advertisement information as compared to when the user is moving. Therefore, when the user is not moving, the detail level of the advertisement information is increased compared with the case where the user is moving, so that the detail level of the advertisement information is adjusted to a detail level suitable for the state of movement of the user. Can be determined.

  According to an aspect of the present disclosure, the state information acquisition unit acquires posture information that is information that can identify the user's posture, and the detail determination unit determines the degree of detail based on the user's posture specified by the posture information. May be determined.

According to such a configuration, it is possible to determine the degree of detail suitable for the user's posture. Eventually, advertisement distribution suitable for the user's attitude can be realized.
One aspect of the present disclosure may have the following configuration. That is, the posture information is information that can identify whether the user is standing or not. The level of detail determination unit determines that the level of detail is higher when the posture information indicates that the user is not standing than when the posture information indicates that the user is standing To do.

  If the user is standing, it is considered that the user is moving or about to move. Therefore, compared with the case where the user is not standing, it is thought that there exists a tendency which does not look deeply at the displayed advertisement information. Therefore, when the user is not standing, the degree of detail of the advertisement information can be determined by increasing the degree of detail of the advertisement information as compared with the case where the user is standing.

One aspect of the present disclosure may determine the degree of detail based on a location where the user is located.
Depending on the location where the user is located, there are a place where the user can easily read the displayed advertisement information and a place where the user cannot easily see the advertisement information. Therefore, according to the said structure, the detail level of advertisement information can be determined to the detail level suitable for the place where the user is located. As a result, advertisement distribution suitable for the location where the user is located can be realized.

In one aspect of the present disclosure, the detail level determination unit may determine the detail level based on the time when the advertisement information is presented to the user.
Depending on the time at which the advertisement information is presented to the user, there are a time at which the user can easily view the displayed advertisement information and a time at which it is difficult to look through. Therefore, according to the said structure, the detail level suitable for the presentation time of advertisement information can be determined about the detail level of advertisement information. As a result, advertisement distribution suitable for the presentation time of the advertisement information can be realized.

  One aspect of the present disclosure may have the following configuration. That is, one aspect of the present disclosure further includes an application information acquisition unit. The application information acquisition unit is configured to acquire application information that is information indicating application software that the user is viewing. The level of detail determination unit determines the level of detail based on the application information.

  According to such a configuration, it is possible to determine the degree of detail suitable for the viewing state of the user application software (hereinafter also referred to as an application). As a result, it is possible to realize advertisement distribution suitable for the state of behavior of viewing the user's application.

  According to one aspect of the present disclosure, when the detail level determination unit indicates that the application information indicates that the first application software is being viewed, second application software whose application information is different from the first application software is viewed The level of detail may be determined to be higher than the case where it is indicated that the

  Depending on the contents of the application, there are an application that allows the user to read the advertisement information deeply when the advertisement information is displayed, and an application that makes it difficult for the user to read the advertisement information. According to the above configuration, when the first application software is an app that looks deeper into the advertisement information than the second application software, it is possible to determine the level of detail suitable for the viewing state of the user's app.

One aspect of the present disclosure may include an operation information acquisition unit and a display area determination unit. Advertisement information is presented to the user by being displayed on a touch panel display operated by the user. The operation information acquisition unit is configured to acquire operation information that is information indicating a user operation on the touch panel display. The display area determination unit is configured to determine the display area of the advertisement information as an area included in the displayable area on the display screen of the touch panel display. The displayable area is an area that is determined based on the operation information, and is an area that is estimated not to become a user's blind spot when the user performs an operation on the touch panel display.

  According to such a configuration, the advertisement information can be displayed at a position that does not become the user's blind spot on the display screen of the touch panel display. As a result, the visibility of a user's advertisement information can be improved.

  Another aspect of the present disclosure is an advertisement condition determination device including an application information acquisition unit and a detail level determination unit. The application information acquisition unit is configured to acquire application information. The detail level determination unit is configured to determine the detail level of the advertisement information presented to the user based on the application information.

According to such a configuration, the degree of detail suitable for the viewing state of the user's application can be determined. As a result, it is possible to realize advertisement distribution suitable for the state of behavior of viewing the user's application.
A computer program that causes a computer to function as the advertisement condition determining device, a control method for realizing the advertisement condition determining device, and a computer-readable storage medium that stores the computer program are also novel and useful.

It is a figure which shows the whole structure of an advertisement delivery system. It is a block diagram which shows the structure of a portable information terminal. It is a block diagram which shows the structure of a dedicated apparatus. It is a block diagram which shows the structure of a determination server. It is a block diagram which shows the structure of a delivery server. It is a flowchart of the status information transmission process which a portable information terminal performs. It is a flowchart of the operation information transmission process which a portable information terminal performs. FIG. 8A is a flowchart of the first relay process executed by the dedicated device, and FIG. 8B is a flowchart of the second relay process executed by the dedicated device. It is a flowchart of the analysis process which a decision server performs. 10A to 10D are explanatory diagrams of the operation model. It is a flowchart of the display area determination process which a determination server performs. It is a flowchart of the detail determination process which a determination server performs. FIG. 13A is an explanatory diagram of simple advertisement information, and FIG. 13B is an explanatory diagram of detailed advertisement information. It is a flowchart of the delivery process which a delivery server performs.

Hereinafter, embodiments for carrying out the present disclosure will be described with reference to the drawings.
[1. Constitution]
An advertisement distribution system 100 illustrated in FIG. 1 includes a portable information terminal 1, a dedicated device 3, a content output device 4, a determination server 5, and a distribution server 6. The advertisement distribution system 100 is a system for distributing advertisement information to the portable information terminal 1 and displaying the advertisement information on the display screen of the portable information terminal 1.
<Mobile information terminal>
The portable information terminal 1 is an information device that can be carried and used by a user, such as a smartphone or a tablet terminal. As shown in FIG. 2, the portable information terminal 1 includes a BLE communication unit 11, an IC tag interface 12, a microphone 13, a speaker 14, an Internet communication unit 15, a touch panel display 16, a storage unit 17, and an acceleration. A sensor 18, a gyro sensor 19, a position detection unit 20, and a control unit 21 are provided. Hereinafter, the interface is abbreviated as “IF”.

The BLE communication unit 11 is configured to perform short-range wireless communication (hereinafter referred to as BLE communication) using Bluetooth (registered trademark) Low Energy (hereinafter referred to as BLE).
The IC tag IF 12 is an IF for executing short-range wireless communication (hereinafter referred to as NFC communication) according to the Near Field Communication (hereinafter referred to as NFC) method.

  The microphone 13 is configured to input sound. The speaker 14 is configured to output sound. The microphone 13 and the speaker 14 are used for short-range wireless communication using non-audible sound (hereinafter, non-audible sound communication).

The Internet communication unit 15 accesses the Internet network 10 shown in FIG. 1 by wireless communication. Examples of wireless communication methods include WiFi (Wireless Fidelity), 3
G (third generation mobile communication system) and the like are conceivable. WiFi is a registered trademark.

  The touch panel display 16 has a display screen 16a shown in FIGS. 10A to 10D, and is configured to display various images on the display screen 16a. The touch panel display 16 receives a contact operation from the user and outputs a signal indicating the content of the contact operation to the control unit 21. Specifically, the touch panel display 16 detects the contact position of the finger of the user who operates the display screen 16a, and acquires coordinate information indicating the contact position as a coordinate position in the display screen 16a. Hereinafter, the location where the user's finger contacts in the display screen 16a is referred to as a detection point. In the present embodiment, when the touch panel display 16 detects the position of the detection point where the user's finger contacts, the touch panel display 16 associates the coordinate information with the contact time information indicating the time (operation time) when the user's finger contacts, Both pieces of information are output to the control unit 21.

  The storage unit 17 is a storage device such as a semiconductor memory element. The storage unit 17 stores identification information for identifying the portable information terminal 1. The storage unit 17 stores personal information that is information for identifying the user of the portable information terminal 1. The personal information is, for example, information indicating the user's name, date of birth, age, sex, physical information, hobbies or preferences. The storage unit 17 stores various application software (hereinafter, applications). In the present embodiment, the storage unit 17 stores game applications, news applications, SNS (Social Networking Service) applications, and the like. The storage unit 17 stores a dedicated application described later.

  The acceleration sensor 18 is a sensor configured to detect the acceleration of the portable information terminal 1. The acceleration sensor 18 detects acceleration in the three-axis directions of the X axis, the Y axis, and the Z axis. The acceleration sensor 18 outputs the detected value to the control unit 21.

  The gyro sensor 19 is a sensor configured to detect the rotational angular velocity of the portable information terminal 1. The gyro sensor 19 detects rotational angular velocities around the three axis directions of the X axis, the Y axis, and the Z axis. The gyro sensor 19 outputs the detection value to the control unit 21.

  The position detection unit 20 is configured to position the portable information terminal 1 based on a signal from a GNSS positioning satellite. GNSS is an abbreviation for Global Navigation Satellite System.

The control unit 21 is configured around a known microcomputer having a CPU 211 and a semiconductor memory (hereinafter, memory 212) such as a RAM, a ROM, and a flash memory. Various functions of the control unit 21 are realized by the CPU 211 executing a program stored in a non-transitional physical storage medium. In the present embodiment, a dedicated application, which is a dedicated application, is installed in the mobile information terminal 1, and when the dedicated application is executed, a state information transmission process illustrated in FIG. 6 and an operation illustrated in FIG. Information transmission processing is executed.
<Dedicated device>
The dedicated device 3 is a dedicated device used attached to the content output device 4 such as a television or radio. The dedicated device 3 can be used for a viewing rate survey of a television program or the like. That is, the dedicated device 3 acquires the content being output from the content output device 4, that is, the content being viewed by the user, and transmits information that can identify the acquired content (hereinafter referred to as viewing content information) to the external server. The viewing content information is information indicating a broadcast channel, for example. Then, the content being viewed on the external server is specified, and an audience rating survey or the like is performed. Further, in the present embodiment, the dedicated device 3 performs near field communication with the portable information terminal 1 of the user who is viewing the content around the content output device 4 and acquires the personal information of the user from the portable information terminal 1. Then, the dedicated device 3 transmits the acquired personal information to the external server. Thereby, the user who is viewing the content together with the content being viewed is also identified.

  In the present embodiment, the advertisement information from the distribution server 6 is distributed to the portable information terminal 1 via the dedicated device 3. That is, it is assumed that advertisement information is provided to a user who is viewing content around the content output device 4.

  As illustrated in FIG. 3, the dedicated device 3 includes a BLE communication unit 31, an IC tag IF 32, a microphone 33, a speaker 34, an Internet communication unit 35, a storage unit 36, a power supply 37, and an HDMI connection unit 38. And a control unit 39.

The BLE communication unit 31 is configured to perform BLE communication.
The IC tag IF 32 is an IF for executing NFC communication.
The microphone 33 is configured to input sound. The speaker 34 is configured to output sound. The microphone 33 and the speaker 34 are used for performing non-audible sound communication.

  In the present embodiment, the dedicated device 3 performs short-range wireless communication with the portable information terminal 1 by using the above-described configurations 31 to 34 by the short-range communication methods of BLE communication, NFC communication, and non-audible sound communication. In addition, the dedicated device 3 periodically transmits an advertising packet, which is a wireless packet for notifying the existence of the own device, around the own device using the above-described short-range communication methods. Note that a sequence number is assigned to all advertising packets to be transmitted.

  The Internet communication unit 35 is configured to access the Internet network 10 by wired or wireless communication and communicate with the determination server 5, the distribution server 6, and the like. As a communication method for wireless communication, for example, WiFi, 3G, and the like are conceivable.

The storage unit 36 is a storage device such as a semiconductor memory element.
The power source 37 is configured to supply power to each unit such as the control unit 39.
The HDMI connection unit 38 is connected to the HDMI input terminal of the content output device 4. The HDMI connection unit 38 is used for inputting viewing content information from the content output device 4. HDMI is a registered trademark.

The control unit 39 is configured around a known microcomputer having a CPU 391 and a semiconductor memory (hereinafter referred to as a memory 392) such as a RAM, a ROM, and a flash memory. Various functions of the control unit 39 are realized by the CPU 391 executing a program stored in a non-transitional physical storage medium. When the CPU 391 executes the program stored in the memory 392, a first relay process shown in FIG. 8A and a second relay process shown in FIG. 8B described later are executed.
<Decision server>
The determination server 5 is a server for determining the conditions of advertisement information distributed from the distribution server 6 to the portable information terminal 1. As shown in FIG. 4, the decision server 5 includes a network IF 51, a user DB 52, and a control unit 53.

The network IF 51 is configured to be connected to the Internet network 10.
The user DB 52 is a database for storing various information for each user of the portable information terminal 1. Various types of information sent from the portable information terminal 1 are stored in the user DB 52 in association with the identification information of the portable information terminal 1.

The control unit 53 is configured around a known microcomputer having a CPU 531 and a semiconductor memory (hereinafter, memory 532) such as a RAM, a ROM, and a flash memory. Various functions of the control unit 53 are realized by the CPU 531 executing a program stored in a non-transitional physical storage medium. In the present embodiment, an analysis process shown in FIG. 9, which will be described later, a display area determination process shown in FIG. 11, and a detail level determination process shown in FIG. 12 are executed by executing the program stored in the memory 532.
<Distribution server>
As shown in FIG. 5, the distribution server 6 includes a network IF 61, an advertisement DB 62, and a control unit 63.

The network IF 61 is configured to be connected to the Internet network 10.
The advertisement DB 62 is a database for storing a plurality of types of advertisement information distributed to the portable information terminal 1. The advertisement DB 62 stores a plurality of types of advertisement information having different advertisement contents. In the present embodiment, advertisement information of a plurality of patterns (two patterns in the present embodiment) having different details of information is stored for each advertisement content.

  Specifically, the advertisement DB 62 stores, for each advertisement content, simple advertisement information that is simple advertisement information indicating only an outline, and detailed advertisement information that is advertisement information indicating detailed contents in addition to the outline. Yes. 13A shows simple advertisement information 71 as an example of simple advertisement information, and FIG. 13B shows detailed advertisement information 72 as an example of detailed advertisement information. The simple advertisement information 71 and the detailed advertisement information 72 include graphic information 71a and 72a and character information (character messages) 71b and 72b. In the present embodiment, the simple advertisement information 71 has a text message notation that allows the user to intuitively grasp the contents. On the other hand, the detailed advertisement information 72 is written as a text message with a deeper content than the simple advertisement information 71.

  The control unit 63 is configured around a known microcomputer having a CPU 631 and a semiconductor memory (hereinafter referred to as a memory 632) such as a RAM, a ROM, and a flash memory. Various functions of the control unit 63 are realized by the CPU 631 executing a program stored in a non-transitional physical storage medium. In the present embodiment, a distribution process shown in FIG. 14 to be described later is executed by executing the program stored in the memory 632.

[2. processing]
Hereinafter, each process performed by the portable information terminal 1, the dedicated device 3, the determination server 5, and the distribution server 6 will be described in order.
<Status information transmission process>
First, the state information transmission process executed by the control unit 21 of the portable information terminal 1 will be described with reference to the flowchart of FIG. The state information transmission process is executed at regular intervals while the above-described dedicated application is activated.

First, in S110, the control unit 21 determines whether an advertising packet from the dedicated device 3 has been received.
When it is determined that the advertising packet is not received in S110, the control unit 21 executes S110 again.

  On the other hand, if the control unit 21 determines in S110 that the advertising packet has been received, the control unit 21 proceeds to S120 and determines whether or not the acceleration sensor 18 is mounted on the portable information terminal 1.

  If the control unit 21 determines in S120 that the acceleration sensor 18 is mounted on the portable information terminal 1, the control unit 21 proceeds to S130 and acquires acceleration information indicating a detection value from the acceleration sensor 18.

  Here, as described above, since the state information transmission process is executed at regular intervals, the process of S120 can be executed a plurality of times. In S120, acceleration information indicating a detected value from the time when acceleration information was acquired in the previous S120 to the present is acquired. If acceleration information has not been acquired even once the dedicated app has been started, acceleration information indicating the detected value from when the advertising packet was first received until the present is acquired Is done. When executing S130, the control unit 21 proceeds to S140.

On the other hand, when it determines with the acceleration sensor 18 not being mounted in the portable information terminal 1 by S120 mentioned above, the control part 21 skips S130 and transfers to S140.
In S <b> 140, the control unit 21 determines whether or not the gyro sensor 19 is mounted on the portable information terminal 1.

  When the control unit 21 determines in S140 that the gyro sensor 19 is mounted on the portable information terminal 1, the control unit 21 proceeds to S150, and acquires orientation information indicating a detection value from the gyro sensor 19. In S150, the azimuth information indicating the detection value from the time when the azimuth information was acquired in the previous S150 to the present is acquired. Also, if the orientation information has not been acquired even once the dedicated app has been activated, the orientation information indicating the detected value from when the advertising packet was first received until the present is acquired Is done. When executing S150, the control unit 21 proceeds to S160.

On the other hand, if it is determined in S140 that the gyro sensor 19 is not mounted on the portable information terminal 1, the control unit 21 skips S150 and proceeds to S160.
In S <b> 160, the control unit 21 acquires identification information and personal information of the portable information terminal 1 from the storage unit 17.

  Subsequently, in S170, the control unit 21 generates state information. The state information is information that can specify the state of movement of the user and the posture of the user. In the present embodiment, it is assumed that a user is moving and a user is not moving. Further, as the user's posture, a posture where the user is standing and a posture where the user is not standing are assumed. The state information includes three states obtained by multiplying them. Specifically, the user is (1) standing and moving, (2) standing but not moving, and (3) standing. This is information indicating which state is not moving. In the present embodiment, information that is not standing and moving is not assumed.

The state information is generated based on the acceleration information acquired in 130 and the azimuth information acquired in S150. That is, when the average value of acceleration indicated by the acceleration information is equal to or greater than a predetermined threshold value Th1 greater than 0, (1) state information indicating that the user is standing and moving is generated.

  Further, when the average value of acceleration indicated by the acceleration information is less than the threshold value Th1 and the average value of the rotational angular velocity indicated by the azimuth information is equal to or greater than a predetermined threshold value Th2 greater than 0, (2) User State information indicating that the state is standing but not moving is generated. A case where such state information is generated includes a case where the user is standing and changing the direction.

  Further, when the average value of the acceleration indicated by the acceleration information is less than the threshold value Th1 and the average value of the rotational angular velocity indicated by the azimuth information is less than the threshold value Th2, (3) the user is not standing and moves State information indicating that the state is not performed is generated. Examples of the state where the user is not standing and not moving include a state where the user is sitting and a state where the user lies down.

  If it is determined in S120 that the acceleration sensor 18 is not mounted on the portable information terminal 1, or if it is determined in S140 that the gyro sensor 19 is not mounted on the portable information terminal 1, the state information is It is not generated, and the status information transmission process ends.

Subsequently, in S180, the control unit 21 transmits the identification information, personal information, and status information to the dedicated device 3 by each short-range communication method, and then ends the personal information transmission process of FIG. In the present embodiment, information such as identification information transmitted in S180 is transmitted to the dedicated device 3 in combination with the sequence number of the advertising packet received from the dedicated device 3 by the portable information terminal 1. For this reason, the time-sequential order of the information sent from the portable information terminal 1 is guaranteed.
<Operation information transmission process>
Next, operation information transmission processing executed by the control unit 21 of the portable information terminal 1 will be described with reference to the flowchart of FIG. The state information transmission process is executed at regular intervals while the above-described dedicated application is activated.

Since S210 is the same processing as S110 of FIG. 6 described above, description thereof is omitted.
When the control unit 21 determines in S210 that the advertising packet has been received, the control unit 21 proceeds to S220 and determines whether or not a user operation on the touch panel display 16 has been started. The user operation here means one operation from when the user's finger contacts the display screen 16a of the touch panel display 16 until the user's finger leaves the display screen 16a. The control unit 21 determines that the user operation is started when the touch of the user's finger on the touch panel display 16 is detected, and the user's operation is not started when the touch of the user's finger is not detected. Is determined.

When it is determined in S220 that the user operation has not been started, the control unit 21 executes S220 again.
On the other hand, when it determines with user operation having been started by S220, the control part 21 transfers to S230 and acquires application information. The application information is information indicating an application that the user is viewing, and specifically, information indicating the application displayed on the display screen 16 a of the touch panel display 16.

  Subsequently, in S240, the control unit 21 acquires coordinate information indicating the contact position of the user's finger and contact time information indicating the contact time from the touch panel display 16, and stores the acquired information in the storage unit 17.

Subsequently, in S250, the control unit 21 determines whether or not the user operation on the touch panel display 16 is finished. The control unit 21 determines that the user operation has ended when the touch of the user's finger on the touch panel display 16 is not detected, and determines that the user operation has not ended when the touch of the user's finger is detected. judge.

If the control unit 21 determines in S250 that the user operation on the touch panel display 16 has not ended, the control unit 21 returns to S230 described above.
On the other hand, if the control unit 21 determines in S250 that the user operation on the touch panel display 16 has ended, the control unit 21 proceeds to S260.

  In S260, the control unit 21 generates operation type information that is information indicating the type of user operation based on the coordinate information and the contact time stored in S240, and stores the generated operation type information in the storage unit 17.

  In the present embodiment, the types of user operations are classified into “touch operations” and “slide operations”. The touch operation is an operation in which the user touches a finger at a predetermined position on the display screen 16 a of the touch panel display 16. The slide operation is an operation in which the user moves the finger while touching the display screen 16 a of the touch panel display 16. The control unit 21 determines that the operation is a touch operation by detecting one detection point. The control unit 21 detects a detection point (start point) when the user's finger first contacts the display screen 16a, a detection point (middle point) when moving, and a detection when the user releases the finger from the display screen 16a. By detecting a point (end point), it is determined that the operation is a slide operation.

  10A to 10D show operation histories of touch operation and slide operation. In the figure, white circles indicate detection points of touch operation or slide operation. Moreover, the arrow has shown the locus | trajectory of slide operation. In general, a plurality of intermediate points are detected for the slide operation, but the intermediate points and the end points are partially omitted in FIGS. 10A to 10D.

  The user operation type includes “multi-touch” in which the user touches two or more points on the display screen 16a at the same time, or the user touches the display screen 16a with two fingers and presses the finger. “Multi-touch slide” which is an operation of opening and closing may be included.

In the following, coordinate information, contact time information, and operation type information are collectively referred to as “operation information”.
Subsequently, in S <b> 270, the control unit 21 acquires identification information of the portable information terminal 1 from the storage unit 17.

Subsequently, in S280, the control unit 21 transmits the identification information, application information, and operation information to the dedicated device 3, and then ends the process of FIG. In the present embodiment, these pieces of information are transmitted to the dedicated device 3 in combination with the sequence number of the advertising packet received by the portable information terminal 1 from the dedicated device 3. For this reason, the time-sequential order of the information sent from the portable information terminal 1 is guaranteed.
<First relay processing>
Next, the first relay process executed by the control unit 39 of the dedicated device 3 will be described using the flowchart of FIG. 8A. The first relay process is executed at regular intervals while the dedicated device 3 is powered on and the viewing content information is being input from the content output device 4.

First, in S310, the control unit 39 periodically transmits an advertising packet around the dedicated device 3 in each near field communication method.
Subsequently, in S320, the control unit 39 determines whether information from the portable information terminal 1 has been received by any short-range communication method. The information from the portable information terminal 1 here is at least one of identification information, personal information, status information, operation information, and application information.

If the control unit 39 determines in S320 that the information from the portable information terminal 1 has not been received, it executes S320 again.
On the other hand, if the control unit 39 determines in S320 that the information from the portable information terminal 1 has been received, the control unit 39 proceeds to S330 and transmits the received information to the determination server 5 via the Internet communication unit 35. Various types of information transmitted to the determination server 5 are stored in the user DB 52 in association with the identification information of the portable information terminal 1. When executing the process of S330, the control unit 39 ends the first relay process of FIG. 8A.
<Second relay processing>
Next, the second relay process executed by the control unit 39 of the dedicated device 3 will be described using the flowchart of FIG. 8B. The second relay process is executed at regular intervals while the dedicated device 3 is powered on and the viewing content information is being input from the content output device 4.

First, in S410, the control unit 39 determines whether information from the distribution server 6, specifically, advertisement information has been received via the Internet communication unit 35.
If the control unit 39 determines in S410 that the advertisement information has not been received, the control unit 39 executes S410 again.

On the other hand, if the control unit 39 determines in S410 that the advertisement information has been received, the control unit 39 proceeds to S420, and transmits the received advertisement information to the portable information terminal 1 by each near field communication method. When executing the process of S420, the control unit 39 ends the second relay process of FIG. 8B.
<Analysis processing>
Next, analysis processing executed by the control unit 53 of the determination server 5 will be described with reference to the flowchart of FIG. The analysis process is a process of analyzing an operation tendency of the user on the touch panel display 16 and generating an operation model based on the analyzed operation tendency. As will be described later, the operation model is a classification of user operation characteristics. The analysis process is executed for each user. In the present embodiment, the analysis process is executed every predetermined time (for example, every day) for each user. In the following, a user who handles the analysis process is also referred to as a “target user”.

First, in S <b> 510, the control unit 53 obtains operation information from the user DB 52 within a predetermined period nearest to the target user.
Subsequently, in S530, the control unit 53 performs an operation information amount determination based on the operation information acquired in S510. The operation information amount determination is a determination of whether or not there is a sufficient amount of operation information for generating an operation model (stored in the user DB 52). In the present embodiment, the control unit 53 determines that there is a sufficient amount of operation information when the number of user operations within the most recent predetermined period is equal to or greater than the predetermined number. On the other hand, the control unit 53 determines that there is not a sufficient amount of operation information when the number of user operations within the most recent predetermined period is less than the predetermined number. The user operation here is synonymous with the user operation in S220 of FIG.

  However, the operation information amount determination is not limited to this. For example, whether or not there is a sufficient amount of operation information by determining whether or not the number of user operation detection points within the most recent predetermined period is equal to or greater than a predetermined number. It may be determined.

If the control unit 53 determines in S510 that there is not a sufficient amount of operation information, it ends the analysis process of FIG.
On the other hand, if the control unit 53 determines in S510 that there is a sufficient amount of operation information, the control unit 53 proceeds to S530 and determines whether or not the operation model of the target user is stored in the user DB 52. Here, when the operation model of the target user has been created in the past, since the created operation model is stored in the user DB 52, an affirmative determination is made in S510. On the other hand, when the operation model of the target user has not been created in the past, a negative determination is made in S510.

When it is determined in S530 that the operation model is not stored in the user DB 52, the control unit 53 proceeds to S540 and performs terminal operation analysis. In the terminal operation analysis, based on the operation information acquired in S510, it is determined which user operation corresponds to (a) a default operation model stored in advance. (B) When the user operation is deviated from the default operation model determined to be compatible, the default operation model determined to be compatible is corrected, and an operation model that matches the operation tendency of the target user is generated. It is. Details will be described below.
(A) Determination of Which Default Operation Model Corresponds to User Operation In this embodiment, four patterns of default operation models shown in FIGS. 10A to 10D are stored in the user DB 52 in advance. The four patterns here correspond to combinations of a user's hand holding the portable information terminal 1 and a user's hand operating the touch panel display 16. Pattern 1 shown in FIG. 10A corresponds to a right-handed right-hand operation. Pattern 2 shown in FIG. 10B corresponds to a left-handed left-handed operation. Pattern 3 shown in FIG. 10C corresponds to a left-handed and right-handed operation. Pattern 4 shown in FIG. 10D corresponds to a right-handed and left-handed operation.

  In the operation models of the patterns 1 to 4, there are an operation concentration area that is an area where user operations concentrate on the display screen 16 a of the touch panel display 16 and an area other than the operation concentration area on the display screen 16 a, and the user touches the touch panel display 16. A displayable area, which is an area that is estimated not to be a user's blind spot when an operation is performed, is set in advance. 10A to 10D, the operation concentration area is an area surrounded by a broken line, and the displayable area is a hatched area. In FIGS. 10A to 10D, the displayable area is set as an area having a predetermined area or more among areas other than the operation concentration area on the display screen 16a. Note that the predetermined area here is determined in consideration of the visibility of characters and the like of the advertisement information (whether the characters are small and difficult to see) when the advertisement information is displayed so as to be within the displayable area.

  First, the control unit 53 determines which default operation model of the patterns 1 to 4 corresponds to the user operation as follows. The control unit 53 determines whether the user operation corresponds to the pattern 1, 2 or the pattern 3, 4 based on the distribution of detection points of the user operation on the display screen 16a of the touch panel display 16.

  Specifically, the control unit 53 determines the ratio of the number of detection points Ω included in the upper region in the display screen 16a (the upper half of the screen in this embodiment) to the total number ω of detection points in the display screen 16a. Is calculated. Then, it is determined (distribution determination) whether or not the calculated ratio is equal to or greater than a reference value. When the ratio is greater than or equal to the reference value, it is determined that the user operation corresponds to the default operation model of pattern 3 or pattern 4. On the other hand, when the ratio is less than the reference value, it is determined that the user operation corresponds to the default operation model of pattern 1 or pattern 2.

  Subsequently, the control unit 53 calculates inclination information indicating the inclination of a straight line passing through the start point and the end point of the slide operation for all the slide operations included in the operation information. A straight line having a positive inclination extends from the lower left to the upper right of the display screen 16a. On the other hand, a straight line having a negative inclination extends from the upper left to the lower right of the display screen 16a. The control unit 53 performs determination (inclination determination) as to whether or not the number of straight lines with a positive inclination is 50% or more with respect to the total number of slide operations. When the number of straight lines having a positive slope is 50% or more, it is determined that the user operation corresponds to pattern 1 or 3, and when the number of straight lines having a positive slope is not 50% or more, the user operation is changed to pattern 2 or 4. It is determined that it corresponds.

Therefore, the user operation is determined as follows by the distribution determination and the inclination determination.
The determination result of distribution determination is pattern 1 or pattern 2, and the straight line with positive inclination is 50% or more ⇒ The determination result of right-handed right hand operation distribution determination of pattern 1 is pattern 1 or pattern 2, and the inclination is positive Straight line is not 50% or more ⇒ Pattern 2 left handed left hand operation distribution judgment result is pattern 3 or pattern 4 and slope is positive is 50% or more ⇒ Pattern 3 left hand held right hand operation distribution judgment The determination result is pattern 3 or pattern 4 and the straight line with a positive slope is not 50% or more ⇒ Pattern 4 right-handed left-handed operation (b) Modification of operation model The control unit 53 is determined to correspond to the user operation. If the user operation deviates from the default operation model, specifically, if there is a detection point that is not included in the operation concentration area of the default operation model in the user operation, it is determined that it corresponds Tweak the default operating model.

  Specifically, the control unit 53 corrects the operation concentration area so that detection points not included in the operation concentration area of the default operation model are included in the operation concentration area. In the present embodiment, the control unit 53 minimizes the operation concentration area so that detection points that are not included in the operation concentration area are included while maintaining the shape of the operation concentration area (the shape formed by the contour). In response to this, the displayable area is also reduced while maintaining the shape. However, the method of correcting the operation model is not limited to this, and the shape of the operation concentration area and the displayable area may be changed when the operation concentration area is enlarged so that the detection points are included.

As described above, the control unit 53 generates an operation model suitable for the user operation of the target user.
Subsequently, in S550, the control unit 53 stores the operation model generated in S540 in the user DB 52.

The control part 53 will complete | finish the analysis process of FIG. 9, if S550 is performed.
On the other hand, if the operation model is stored in the user DB 52 in S530 described above, that is, if the operation model of the target user has been created in the past, the control unit 53 does not execute S540 and S550 described above. The analysis process 9 is terminated.
<Display area determination processing>
Next, display area determination processing executed by the control unit 53 of the determination server 5 will be described with reference to the flowchart of FIG. The display area determination process is executed at a timing when advertisement information is distributed to the portable information terminal 1. The display area determination process is executed for each portable information terminal 1 that is a distribution destination. Hereinafter, the mobile information terminal 1 as a distribution destination is also referred to as “target terminal 1”.

  First, in S610, the control unit 53 determines whether or not an operation model of the user of the target terminal 1 (hereinafter, target user operation model) exists. The control unit 53 determines that the operation model exists when the target user operation model is stored in the user DB 52, and determines that the operation model does not exist when it is not stored in the user DB 52.

Subsequently, when the control unit 53 determines in S610 that the target user operation model exists, in S620, the control unit 53 determines whether or not the latest operation information of the user of the target terminal 1 corresponds to the operation model. . In the present embodiment, the control unit 53 includes detection points included in the latest operation information (in the case of a slide operation, all detection points included in the slide operation; the same applies hereinafter) included in the operation concentration area of the target user operation model. If it is determined that the latest operation information corresponds to the operation model. On the other hand, when at least one of the detection points included in the latest operation information is not included in the operation concentration area of the target user operation model, the control unit 53 determines that the latest operation information does not correspond to the operation model. judge. However, the determination criterion is not limited to this, and when the latest operation information is a slide operation, whether or not a predetermined percentage or more of the detection points included in the slide operation are included in the operation concentration area of the target user operation model By determining whether or not the latest operation information corresponds to the operation model, it may be determined.

  If the control unit 53 determines in S620 that the latest operation information corresponds to the target user operation model, the control unit 53 proceeds to S630 and sets a display area for advertisement information to be displayed on the display screen 16a of the portable information terminal 1. The region is included in the displayable region of the operation model.

  In the present embodiment, the display area is an area included in the displayable area, and is determined as the largest area having an external shape (for example, a rectangle with a specified aspect ratio) set in advance as the external shape of the display area of the advertisement information. Is done. When executing S630, the control unit 53 executes S680 described later.

  On the other hand, if the control unit 53 determines in S610 that the target user operation model does not exist, or if it is determined in S620 that the latest operation information does not correspond to the operation model, the control unit 53 proceeds to S640. Perform analysis processing.

  When a negative determination is made in S620, the analysis process is a process for updating an existing target user operation model. In this case, when executing S510 of FIG. 9, the control unit 53 skips the determinations of S520 and S530, and executes S540. In S540 at this time, the above-described (b) operation model correction is performed so that the latest operation information of the user of the target terminal 1 is included in the operation concentration area with respect to the existing target user operation model.

S650 and S660 of FIG. 11 are executed in parallel with the analysis processing of S640.
In S650, the control unit 53 determines whether or not the target user operation model exists. When the generation or update of the target user operation model by the analysis processing in S640 is completed at the time of execution of S650, it is determined in S650 that the operation model exists. On the other hand, when the generation or update of the target user operation model is not yet completed at the time of executing S650, it is determined that the operation model does not exist in S650.

  If the control unit 53 determines in S650 that the target user operation model exists, the control unit 53 proceeds to S630 described above, and determines the display area of the advertisement information as an area included in the displayable area of the operation model.

  On the other hand, if the control unit 53 determines in S630 that the target user operation model does not exist, the control unit 53 proceeds to S660 and determines whether or not a predetermined time has elapsed since the analysis processing was started in S640.

If the control unit 53 determines in S660 that the predetermined time has not elapsed, the control unit 53 returns to S640.
On the other hand, if it is determined in S640 that the predetermined time has elapsed, the control unit 53 proceeds to S670 and determines the advertisement information display area as a default display area defined in advance. Although the default area is not particularly limited, for example, an area having a predetermined shape (such as a rectangle) in the center of the display screen 16a of the touch panel display 16 may be used. When executing S670, the control unit 53 executes S680.

In S680, the control unit 53 transmits display area information, which is information indicating the display area determined in S630 or S670, to the distribution server 6 together with the identification information of the target terminal 1, and ends the display area determination process in FIG. To do.
<Detailed level determination process>
Next, the detail level determination process executed by the control unit 53 of the determination server 5 will be described with reference to the flowchart of FIG. The level of detail determination process is executed at the timing when the advertisement information is distributed to the portable information terminal 1. The level of detail determination process is executed for each mobile information terminal 1 that is a distribution destination.

First, in S710, the control unit 53 acquires the latest state information associated with the identification information of the target terminal 1 from the user DB 52.
Subsequently, in S720, the control unit 53 performs state determination for determining the movement state and posture of the user of the target terminal 1 based on the state information acquired in S710. In the state determination, the user is either (1) standing and moving, (2) standing but not moving, or (3) standing and not moving. It is determined that there is.

Subsequently, in S730, the control unit 53 acquires the latest application information associated with the identification information of the target terminal 1 from the user DB 52.
Subsequently, in S740, the control unit 53 performs an application determination based on the application information acquired in S730 to determine an application that the user is viewing, that is, an application displayed on the display screen 16a of the touch panel display 16. In the application determination, it is determined that the application that the user is viewing is a news application, a game application, or an SNS application.

Subsequently, in S750, the control unit 53 determines the level of detail of the advertisement information distributed to the portable information terminal 1. In the present embodiment, the control unit 53 determines the degree of detail as follows.
First, the control unit 53 determines whether or not the type of the application determined in S740 is a specific application (game application in the present embodiment). When the control unit 53 determines that the type of the application is a game application, the control unit 53 determines not to display the advertisement information on the touch panel display 16 of the portable information terminal 1 (that is, the detail level is minimized). This is because if the advertisement information is displayed during the game, the user may feel that the displayed advertisement information is troublesome. On the other hand, when it is determined that the application type is an application other than the game application, the control unit 53 determines the level of detail based on the movement state and posture of the user determined in the state determination described above. That is, when it is determined that the user is (1) standing and moving or (2) standing but not moving, the type of advertisement information to be distributed is simple advertisement information with a low level of detail. To be determined. On the other hand, when the user is (3) not standing and not moving, the type of advertisement information to be distributed is determined to be detailed advertisement information with a high degree of detail.

  The control unit 53 generates detail level information that is information indicating the detail level determined in this way. That is, in the case of an application other than the game application determined by the application determination, detail level information indicating the level of detail corresponding to the simple advertisement information or the detailed advertisement information is generated. On the other hand, in the case of the game application determined by the application determination, the advertisement information is not displayed on the touch panel display 16, that is, the detail information indicating the minimum detail is generated.

Subsequently, in S760, the control unit 53 transmits the detail information generated in S750 to the distribution server 6 together with the identification information of the target terminal 1, and then ends the detail determination process in FIG.
<Distribution processing>
Next, distribution processing executed by the distribution server 6 will be described with reference to the flowchart of FIG. The distribution process is a process for distributing advertisement information to the portable information terminal 1. The distribution process is performed at regular intervals while the information from the portable information terminal 1 is being sent via the dedicated device 3, that is, while the user is viewing the content on the content output device 4.
The distribution process is performed for each portable information terminal 1 to be distributed.

First, in step S <b> 810, the control unit 63 receives display area information and detail information about the target terminal 1 from the determination server 5.
Subsequently, in S820, the control unit 63 acquires advertisement information from the advertisement DB 62. Here, the control unit 63 acquires, from the advertisement DB 62, advertisement information (simple advertisement information or detailed advertisement information) with the degree of detail specified by the degree of detail information received in S810. However, when the detail level information indicates the lowest level of detail, the control unit 63 ends the distribution process of FIG. 14 without acquiring the advertisement information from the advertisement DB 62.

  In the present embodiment, the advertisement content of the advertisement information is selected according to a predetermined advertisement content selection algorithm. However, the method of determining the content of the advertisement information is not limited to this, and advertisement information having an arbitrary advertisement content may be selected.

  Subsequently, in S830, the control unit 63 distributes the advertisement information acquired in S820 to the target terminal 1. At this time, the control unit 63 also transmits information indicating the display area specified by the display area information acquired in S810 to the target terminal 1. Thereby, the distributed advertisement information is displayed in the designated display area on the touch panel display 16 of the target terminal 1. FIG. 13A shows a case where the simple advertisement information 71 is displayed in the display area at the top of the display screen 16a. FIG. 13B shows a case where detailed advertisement information is displayed in the display area at the top of the display screen 16a. The control part 63 will complete | finish the delivery process of FIG. 14, if S830 is performed.

[3. effect]
According to the embodiment detailed above, the following effects can be obtained.
(1) In the present embodiment, the determination server 5 acquires state information from the portable information terminal 1. In addition, the determination server 5 determines the degree of detail of the advertisement information presented to the user via the touch panel display 16 operated by the user based on the state of movement of the user specified by the state information.

Therefore, it is possible to determine the level of detail suitable for the state of movement of the user. As a result, it is possible to realize advertisement distribution suitable for the state of action of user movement.
(2) In the present embodiment, when the state information indicates that the user is standing and moving, the determination server 5 compares the state information with the state where the user is not standing and is not moving. , To determine the level of detail of the advertisement information. That is, when the status information indicates that the user is not moving, the level of advertisement information is higher than when the status information indicates that the user is moving. It is determined.

  In general, the user does not look deeply at the displayed advertisement information when moving, and tends to look deeply at the displayed advertisement information when not moving. Therefore, when the user is not moving, the level of detail can be increased as compared with the case where the user is moving, so that the level of detail of the advertisement information suitable for the state of movement of the user can be determined.

  (3) In the present embodiment, the determination server 5 acquires state information, which is information that can identify the user's posture (standing posture or non-standing posture), from the portable information terminal 1. Then, the determination server 5 determines the degree of detail based on the posture of the user specified by the state information. In other words, the determination server 5 determines the level of detail so that the level of detail changes according to the user's posture.

Accordingly, it is possible to determine the level of detail suitable for the user's posture. Eventually, advertisement distribution suitable for the user's attitude can be realized.
(4) In the present embodiment, when the determination server 5 indicates that the state information indicates that the user is not standing and not moving, the state information is standing or moving or standing. The level of detail of the advertisement information is determined to be higher than in the case where is not moving. That is, when the status information indicates that the user is not standing, the level of detail is determined to be higher than when the status information indicates that the user is standing.

  If the user is standing, it is considered that the user is moving or about to move. Therefore, compared with the case where the user is not standing, it is thought that there exists a tendency which does not look deeply at the displayed advertisement information. Therefore, when the user is not standing, the degree of detail of the advertisement information can be determined by increasing the degree of detail of the advertisement information as compared with the case where the user is standing.

  (5) In this embodiment, the determination server 5 determines the degree of detail based on the application information. Therefore, it is possible to determine the degree of detail suitable for the viewing state of the user's application. As a result, it is possible to realize advertisement distribution suitable for the state of behavior of viewing the user's application.

  Further, in the present embodiment, the decision server 5 is more detailed when the app information indicates that an app other than the game app is being viewed compared to when the app information indicates that the game app is being viewed. Decide to increase the degree.

  In an application such as a game application, it is considered that the user does not deviate much from the game content, that is, the user does not read much even if advertisement information is displayed. Therefore, when an application other than the game application (more generally, the first application) is viewed as in the present embodiment, the game application (more generally, the second application) is viewed. By increasing the level of detail as compared to the case, the level of detail suitable for the viewing state of the user's application can be determined.

  (6) In the present embodiment, the determination server 5 is an area that is estimated not to become a user's blind spot when the user performs an operation on the touch panel display 16 based on the operation information acquired from the portable information terminal 1. A displayable area is determined. Then, the determination server 5 determines the display area of the advertisement information as the determined displayable area.

  Therefore, the advertisement information can be displayed at a position that does not become the user's blind spot on the display screen 16 a of the touch panel display 16. As a result, the visibility of a user's advertisement information can be improved.

  In the present embodiment, the state information corresponds to the movement state information and the posture information, the control unit 53 of the determination server 5 corresponds to the advertisement condition determination device, and the program stored in the memory 532 of the determination server 5 stores the computer. It corresponds to a computer program that functions as an advertising condition determination device, S510 corresponds to processing as an operation information acquisition unit, S630 corresponds to processing as a display area determination unit, and S710 corresponds to processing as a state information acquisition unit. S730 corresponds to the process as the application information acquisition unit, and S750 corresponds to the process as the detail level determination unit.

[4. Other Embodiments]
As mentioned above, although the form for implementing this indication was demonstrated, this indication is not limited to the above-mentioned embodiment, and can carry out various modifications.

(1) In the above embodiment, two types of detailed advertisement information, simple advertisement information and detailed advertisement information, are distributed to the mobile information terminal 1. However, the type of detail level of the distributed advertisement information is not limited to this. For example, advertisement information with three or more types of details may be distributed instead of two types of simple advertisement information and detailed advertisement information.

  (2) In the above-described embodiment, the determination server 5 determines the user's movement state and the like using the acceleration information and the direction information acquired by the state information transmission. It is not limited to. For example, the determination may be performed using acceleration information and azimuth information acquired at regular intervals during startup of the operating system installed in the portable information terminal 1.

  (3) In the above embodiment, the movement state and posture of the user are specified using the acceleration sensor 18 and the gyro sensor 19, but the sensor used to specify the movement state and posture of the user is not limited to this. Is not something For example, a geomagnetic sensor that detects geomagnetism may be used. In this case, the user's posture may be specified based on a detection value of a geomagnetic sensor or the like.

  (4) In the above embodiment, the state of movement of the user is a state where the user is moving and a state where the user is not moving, but the state of movement is not limited to this. For example, the state of movement may include a state where the user is walking, a state where the user is running, and the like. That is, the state in which the user is moving may be further subdivided. In this case, when the state information indicates a state where the user is walking, it may be determined such that the level of detail of the advertisement information is higher than when the state information indicates a state where the user is running. That is, the state information (movement state information) can specify the first movement state and the second movement state in which the user's movement speed is higher than that of the first movement state. And, when the state information indicates that the user is in the first movement state, the level of detail of the advertisement information is higher than when the state information indicates that the user is in the second movement state It may be determined. The state where the user is not moving may also be subdivided.

  In addition, the user's posture indicated by the state information may include, for example, a state where the user is sitting, a state where the user is lying, and the like. In this case, the level of detail may be changed depending on the state in which the user is sitting, lying down, or the like.

  (5) In the above embodiment, the degree of detail of the advertisement information is determined based on the state information, but the method of determining the degree of detail and distributing the advertisement is not limited to this. For example, the degree of detail of the advertisement information may be determined based on the time when the advertisement information is presented to the user, specifically, the distribution time of the advertisement information to the portable information terminal 1.

  For example, it is considered that the business hours are less time for the user to look through the advertisement information than the commuting hours and the daytime breaks. Therefore, for example, it is conceivable to lower the level of detail of the advertisement information in the business hours compared to the commuting hours and the daytime breaks.

  Also, for example, on weekdays from Monday to Friday, the user has work and academic work, so it is considered that there is less time to go through the distributed advertisement information deeply than on holidays on Saturday or Sunday. Therefore, it is conceivable to reduce the level of detail of the advertisement information from Monday to Friday compared to Saturday and Sunday.

  In other words, when the advertisement information delivery time is included in a certain period (commuting time zone, Saturday or Sunday, etc.), it is included in another period (business hour period, Monday to Friday, etc.) It may be determined so that the degree of detail becomes higher compared.

  In addition, when the detail level is determined based on other information such as status information in addition to the delivery time, it is conceivable to determine the detail level as follows. That is, when the distribution time is included in a certain period (business hours, commuting hours, etc.), the detail level is determined based on the detail level associated with the period without being based on other information such as status information. On the other hand, when the delivery time is included in another period (such as a break during the daytime), the degree of detail may be determined based on other information such as state information.

  As described above, by determining the level of detail of the advertisement information based on the distribution time of the advertisement information, the level of detail suitable for a period such as a time zone can be determined. As a result, it is possible to realize advertisement distribution with a degree of detail suitable for a period such as a time zone.

  (6) The degree of detail may be determined based on the location where the user is located. For example, when the user is at work or school, it is considered less likely that the user will look deeply into the advertising information than when the user is at home. Therefore, when the user is at work or school, it is conceivable to reduce the level of detail of the advertisement information compared to when the user is at home.

As described above, when it is determined that the user exists in a certain place, the degree of detail may be determined to be higher than when it is determined that the user exists in another place.
Note that the position of the user may be determined based on position information indicating the position of the portable information terminal 1 detected by the position detection unit 20.

  Further, when the detail level is determined based on other information such as the status information in addition to the location where the user is located, it is conceivable to determine the detail level as follows. That is, if the location where the user is located is a certain location (workplace, school, home, etc.), the level of detail is not based on other information such as status information, but the level of detail associated with the location. decide. On the other hand, when the place where the user is located is another place (place other than work, school, and home), the degree of detail may be determined based on other information such as state information.

  As described above, by determining the detail level of the advertisement information based on the location where the user is located, the detail level suitable for the location where the user is located can be determined. As a result, it is possible to realize advertisement distribution with a level of detail suitable for the location where the user is located.

  (7) The level of detail may be determined based on an external situation such as a location where the user is located, local weather, and temperature. For example, when the weather is rain, it is considered that the user is more likely to be at home without going out than when the weather is clear. As a result, it is considered that there is a lot of time to read the advertisement information. Therefore, when the weather is rainy, it may be determined so that the level of detail of the advertisement information is higher than when the weather is fine. In this way, the decision server obtains the climate information indicating the climate of the place where the user is located and the region, and when the climate information indicates the first climate, the climate information indicates the second climate different from the first climate. The level of detail may be determined to be higher than that.

  For example, when the temperature is high, the demand for cold food such as shaved ice tends to increase. Therefore, when the air temperature is high (above a predetermined temperature), the advertisement information of the cold food and drink may be determined to have a higher level of detail than when the air temperature is low (below the predetermined temperature). . That is, the determination server obtains temperature information indicating the temperature of the place or area where the user is located, and if the temperature information is included in the first temperature range (a range of a predetermined temperature or higher), the temperature information is The level of detail may be determined to be higher than that in a case where it is included in a second temperature range different from the first temperature range (such as a range below a predetermined temperature). Further, the degree of detail may not be determined uniformly for all the advertisement information as described above, but the degree of detail may be changed only for the advertisement information of a specific advertisement content. The same applies to the case where the level of detail is determined based on the state of movement of the user.

  (8) The determination of the degree of detail based on the application information is not limited to the above embodiment. For example, when the app that the user is viewing is an app that reads a displayed text message or the like, such as a news app, the app that the user is viewing is a game app or an SNS app. The user is considered to look deeply into the advertising information. Thus, for example, when the app that the user is viewing is a news app, the level of detail may be determined to be higher than when viewing a game app, an SNS app, or the like.

  Further, for example, even for the same type of application (for example, a game application), the degree of detail may be determined such that the degree of detail of the advertisement information varies depending on the type of a battle game, a fighting game, a role playing game, or the like.

  Also in this case, when the app information indicates that the first app is being viewed, the level of detail is higher than when the app information indicates that another second app is being viewed. To be determined.

In addition to the application information, the degree of detail may be determined based on information such as the delivery time of the status information and the advertisement information, the location where the user is located, the climate of the location, the temperature, and the like.
Even when the degree of detail is determined based on the application information, the displayable area may be determined on the touch panel display 16 and the advertisement information may be displayed in the determined displayable area.

  (9) In the above-described embodiment, the determination of the level of detail of the advertisement information is executed by the determination server 5, but the device for determining the level of detail is not limited to this. For example, by executing a dedicated program (such as an application) on the mobile information terminal 1 side, the degree of detail of advertisement information may be determined based on information such as state information and application information. In this example, the control unit 39 of the portable information terminal 1 corresponds to an example of an advertisement condition determining device, and a program that causes the portable information terminal 1 to execute the determination of the degree of detail or the like causes the computer of the portable information terminal 1 to This corresponds to an example of a computer program that functions as a computer program.

  Similarly, the process of specifying the displayable area on the touch panel display 16 and determining the display area of the advertisement information in the area included in the displayable area may be executed not on the determination server 5 side but on the portable information terminal 1 side. .

  (10) In the above embodiment, the state information as the movement state information and the posture information is information directly indicating a state where the user is standing and moving, but the movement state information and the posture information are limited to this. is not. The movement state information and the posture information may be, for example, a detection value itself of a sensor such as the acceleration sensor 18. Further, for example, the movement state information may be position information indicating the position of the portable information terminal 1 detected by the position detection unit 20. In this case, the movement state may be specified by the time-series position change of the user.

  (11) In the above embodiment, communication between the portable information terminal 1 and the servers 5 and 6 is performed via the dedicated device 3, but the communication method is not limited to this. For example, the portable information terminal 1 and the servers 5 and 6 may communicate directly without using the dedicated device 3.

(12) In the above embodiment, the displayable area is specified, and the advertisement information is displayed in the specified displayable area. However, the display method of the advertisement information is not limited to this. For example, advertisement information may be displayed in a specified display area without specifying a displayable area.
(13) In the above embodiment, the relay device that relays communication between the portable information terminal 1 and the servers 5 and 6 is the dedicated device 3, but the relay device is not limited to this. For example, the relay device may be a recording / playback device such as a set top box or an HD recorder, a game machine, a stick type personal computer, or the like.

  (14) A plurality of functions of one constituent element in the above embodiment may be realized by a plurality of constituent elements, or a single function of one constituent element may be realized by a plurality of constituent elements. . Further, a plurality of functions possessed by a plurality of constituent elements may be realized by one constituent element, or one function realized by a plurality of constituent elements may be realized by one constituent element. Moreover, you may abbreviate | omit a part of structure of the said embodiment. In addition, at least a part of the configuration of the above embodiment may be added to or replaced with the configuration of the other embodiment. In addition, all the aspects included in the technical idea specified by the wording described in the claims are embodiments of the present disclosure.

  DESCRIPTION OF SYMBOLS 1 ... Portable information terminal, 5 ... Decision server, 6 ... Distribution server, 16 ... Touch panel display, 16a ... Display screen, 21 ... Control part of portable information terminal, 51 ... Network IF, 52 ... User DB, 53 ... Decision server Control unit 61 ... network IF, 62 ... advertisement DB, 63 ... control unit of distribution server, 100 ... advertisement distribution system.

Claims (12)

A state information acquisition unit configured to acquire movement state information, which is information that can identify the state of movement of the user;
A detail level determination unit configured to determine the level of detail of the advertisement information presented to the user based on the state of movement of the user specified by the movement state information;
An advertisement condition determining device comprising: The advertisement condition determining device according to claim 1,
The movement state information is information that can specify whether the user is moving or not moving,
When the movement state information indicates that the user is not moving, the detail level determination unit is compared with a case where the movement state information indicates that the user is moving. An advertisement condition determining apparatus that determines the detail level to be high. The advertisement condition determining device according to claim 1 or 2,
The state information acquisition unit acquires posture information that is information that can identify the posture of the user,
The degree-of-detail determination unit is an advertisement condition determination device that determines the level of detail based on the posture of the user specified by the posture information. The advertisement condition determining device according to claim 3,
The posture information is information that can specify whether the user is standing posture or not standing posture,
When the posture information indicates a posture in which the user is not standing, the detail level determination unit compares the degree of detail in comparison with a case in which the posture information indicates a posture in which the user is standing. An advertising condition determining device that determines a higher value. The advertisement condition determining device according to any one of claims 1 to 4,
The detail level determination unit is an advertisement condition determination device that determines the level of detail based on a location where the user is located. The advertisement condition determining device according to any one of claims 1 to 5,
The detail determination unit is an advertisement condition determination device that determines the detail based on a time when the advertisement information is presented to the user. The advertisement condition determining device according to any one of claims 1 to 6,
An application information acquisition unit configured to acquire application information that is information indicating application software viewed by the user;
The detail level determination unit is an advertisement condition determination device that determines the detail level based on the application information. The advertisement condition determining device according to claim 7,
When the application information indicates that the first application software is being viewed, the detail level determination unit indicates that the second application software whose application information is different from the first application software is being viewed. An advertisement condition determination device that determines the level of detail to be higher than that shown. The advertisement condition determining device according to any one of claims 1 to 8,
The advertisement information is presented to the user by being displayed on a touch panel display operated by the user,
An operation information acquisition unit configured to acquire operation information which is information indicating an operation of the user with respect to the touch panel display;
A display area determining unit configured to determine a display area of the advertisement information as an area included in a displayable area on the display screen of the touch panel display, wherein the displayable area is determined based on the operation information The display area determination unit, which is an area that is estimated to be a blind spot of the user when the user performs an operation on the touch panel display;
An advertisement condition determining device further comprising: An application information acquisition unit configured to acquire application information that is information indicating application software that the user is viewing;
A detail level determination unit configured to determine the level of detail of the advertisement information presented to the user based on the application information;
An advertisement condition determining device comprising: Computer
A state information acquisition unit configured to acquire movement state information, which is information that can identify the state of movement of the user;
A detail level determination unit configured to determine the level of detail of the advertisement information presented to the user based on the state of movement of the user specified by the movement state information;
A computer program that functions as an advertisement condition determining device. Computer
An application information acquisition unit configured to acquire application information that is information indicating application software that the user is viewing;
A detail level determination unit configured to determine the level of detail of the advertisement information presented to the user based on the application information;
A computer program that functions as an advertisement condition determining device.

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