JP2019008629A - Business model design support system and business model design support method - Google Patents

Abstract

To ensure dynamic mutual cooperation between a stakeholder map and a business model canvas precisely and efficiently, and improve efficiency and accuracy of business model design work.SOLUTION: A server 100 serving as a business model design support system includes an auxiliary storage device 103 for storing a stakeholder map and a business model canvas, and a CPU 101. The CPU receives an operation on an icon or a connector in the stakeholder map being displayed, and performs any one of addition, change, and deletion of information according to the operation content, in each segment diagram displaying information of the icon or the connector. Further, the CPU receives an operation on any information of constituent components in the business model canvas being displayed, and performs any one of addition, change, and deletion with respect to the icon or the connector in the stakeholder map serving as the origin of the information according to the operation content.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a business model design support system and a business model design support method. Specifically, the present invention relates to a business model design by accurately and efficiently achieving dynamic mutual cooperation between a stakeholder map and a business model canvas. The present invention relates to technology for improving the efficiency and accuracy of business.

  The concept of so-called service design has been advocated as a method of creating excellent services based on the viewpoint of mutual value provision among related parties. As one of the service design methods, there is a stakeholder map, and various proposals have been made regarding mounting means and user interfaces on the system.

  Conventional technologies related to such a stakeholder map include, for example, a plurality of stakeholders related to services, and information and funds linking these stakeholders are easy to conceive in a unified image for a plurality of discussers, Items and information exchanged between service stakeholders such as employees, business partners, creditors, local residents, etc., who are specific stakeholders of the company, with the goal of being able to easily modify records Express money and consideration as a real 3D object, separate from this 3D object, express attributes and distribution between other 3D objects in 2D virtual space, and build this 2D virtual space A virtual business map between the business map display means and the solid object arranged on the business map display means. And business model support system characterized by creating (see Patent Document 1) has been proposed.

JP 2010-20652 A

  By the way, in designing a business model, it is effective to use not only the above-mentioned stakeholder map but also a business model canvas combined therewith. The constituent elements in the stakeholder map can be the description contents of each block in the business model canvas for each stakeholder, and it is significant to proceed with the business model design work while using both.

  However, no technology has been proposed to accurately and efficiently link such a stakeholder map with the business model canvas, and the user has no choice but to perform setting operations one by one while checking the correspondence between the two. is there.

  Therefore, when the user designs a business model from the viewpoints of the stakeholder map and the business model canvas, complicated work frequently occurs, and the efficiency, speed, and accuracy of work tend to be low. Met.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a technique for improving the efficiency and accuracy of business model design work by accurately and efficiently achieving dynamic mutual cooperation between a stakeholder map and a business model canvas. .

  The business model design support system of the present invention that solves the above-mentioned problems is a display data of a map in which icons corresponding to respective parties of a predetermined business event are connected by connectors according to the relationship between the respective parties, and the relationship Storage device for storing segment diagram display data for displaying the icon or connector information corresponding to each component of the business event when each person is the subject of the business event for each component When an operation on an icon or connector in the map being displayed is received by a predetermined device, the operation is performed in each segment diagram displaying information on the icon or connector that is the target of the operation with respect to the component. Depending on the content of the information, the information is added, changed, or deleted, and the displayed segment is displayed. When an operation on any of the information on the component in the figure is received by a predetermined device, the map icon or connector that is the origin of the information that is the target of the operation depends on the content of the operation on the map And a processing unit that performs any one of addition, change, and deletion of the icon or the connector.

  Further, the business model design support method of the present invention includes a display data of a map in which icons corresponding to respective parties of a predetermined business event are connected by connectors according to relationships between the respective parties, and each of the parties concerned. A storage device that stores display data of a segment diagram that displays the icon or connector information corresponding to each component of the business event when the business event is the subject of the business event; When an information processing system receives an operation for an icon or connector in the displayed map with a predetermined device, each segment diagram that displays information about the icon or connector that is the target of the operation for the component , Processing to add, change, or delete the information according to the content of the operation, and When an operation for any of the information of the component in the segment diagram is received by a predetermined device, the map icon or connector that is the origin of the information subject to the operation corresponds to the content of the operation in the map And performing a process of adding, changing, or deleting the icon or the connector.

  According to the present invention, dynamic mutual cooperation between the stakeholder map and the business model canvas can be achieved accurately and efficiently, and the efficiency and accuracy of the business model design work can be improved.

It is a network block diagram including the business model design support system of this embodiment. It is a figure which shows the hardware structural example of the business model design assistance system in this embodiment. It is a figure which shows the function structural example of the business model design assistance system in this embodiment. It is a figure which shows the hardware structural example of the client terminal in this embodiment. It is a figure which shows the structural example of the stakeholder map in this embodiment. It is a figure which shows the structural example of the business model canvas in this embodiment. It is a figure which shows the data structural example of the icon data table of this embodiment. It is a figure which shows the data structural example of the connector data table of this embodiment. It is a figure which shows the data structural example of the group data table of this embodiment. It is a figure which shows the example of a data structure of the business model canvas data table of this embodiment. It is a figure which shows the structural example of the condition rule table of this embodiment. It is a figure which shows the example 1 of a flow of the business model design assistance method in this embodiment. It is a figure which shows the example 1 of a screen in this embodiment. It is a figure which shows the structural example of the reflection rule table of this embodiment. It is a figure which shows the example 2 of a screen in this embodiment. It is a figure which shows the structural example of the priority order table of this embodiment. It is a figure which shows the example 2 of a flow of the business model design assistance method in this embodiment. It is a figure which shows the example of a processing concept in this embodiment.

--- Network configuration ---
Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a network configuration diagram including a server 100 configuring the business model design support system of the present embodiment. The server 100 (hereinafter referred to as the server 100) that constitutes the business model design support system shown in FIG. 1 accurately and efficiently achieves dynamic mutual cooperation between the stakeholder map and the business model canvas, thereby improving the efficiency of business model design work. Or a computer with good accuracy.

  The server 100 is, for example, a server device that is operated by a company that performs business model design. The server 100 is connected to the client terminal 200 via an appropriate network 1 such as a corporate LAN. In this case, the client terminal 200 is an information processing terminal used by employees in charge of business model design in the above-described company.

  Therefore, in the company, the output device 205 of each client terminal 200 is arranged in a conference room or the like, and the information distributed from the server 100 to the client terminal 200 is presented to the above-described employees by the display device 205. On the other hand, the employees recognize display information on the display device 205, that is, information on a stakeholder map and a business model canvas, and perform a predetermined operation with the input device 204 through discussions on the information. Of course, the display device 205 may be an input / output device such as a touch panel, which has the function of the input device 204.

  In this embodiment, the server 100 is exemplified as a minimum configuration as a business model design support system, but the above-described client terminal 200 may also be included.

--- Hardware configuration ---
Further, the hardware configuration of the server 100 constituting the business model design support system in the present embodiment is as follows. That is, the server 100 has a configuration in which a CPU 101, a main storage device 102, an auxiliary storage device 103, an input device 104, a display device 105, and a network interface 106 are connected by a bus 107.

  Among these, the CPU 101 is an arithmetic device that implements a function as a business model design support system by executing a program 1021 read from the auxiliary storage device 103 or the like to the main storage device 102, for example.

  The main storage device 102 is a memory composed of a volatile storage element such as a RAM. Similarly, the auxiliary storage device 103 is a storage device configured by an appropriate nonvolatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Similarly, the auxiliary storage device 103 is a memory composed of a volatile storage element such as a RAM.

  The input device 104 is a device that accepts key input and voice input from the user. The display device 105 is a device such as a display that displays processing data.

  The network interface 106 is a device that is connected to the network 1 and performs communication processing with other devices such as the client terminal 200.

  Of the above-described configurations, the input device 104 and the display device 105 may not be provided.

  An example of a functional configuration implemented by executing such a program 1021 by the server 100 is shown in FIG.

  The server 100 according to this embodiment includes a display screen switching unit 110, a business model data acquisition unit 111, a business model display unit 112, a business model editing unit 113, a business model data update notification transmission unit 114, and a business model data update notification reception. The unit 115 is provided.

  Among these functional units, the data to be processed by the business model data acquisition unit 111 and the business model editing unit 113 include, for example, an icon data storage unit 120, a connector, and the like that are held in the auxiliary storage device 103. It is assumed that the data is stored in the data storage unit 121, the group data storage unit 122, and the business model canvas data storage unit 123. A specific example of the table held by these storage units will be described later.

  Among the functional units described above, the display screen switching unit 110 is instructed to start updating the display data of the stakeholder map 2 and the business model canvas 3 up to that point in response to an update notification from the business model data update notification receiving unit 115 described later. Is notified to the business model data acquisition unit 111.

  The business model data acquisition unit 111 receives data from the display screen switching unit 110 and acquires data related to the stakeholder map 2 or the business model canvas 3 from the auxiliary storage device 103. Here, the data acquired from the auxiliary storage device 103 is stored data of the icon data storage unit 120, the connector data storage 121, the group data storage unit 122, and the business model canvas data storage unit 123, respectively.

  The business model display unit 112 generates display data of the stakeholder map 2 or the business model canvas 3 based on the data obtained by the business model data acquisition unit 111 described above, and transmits this to the client terminal 200. Become.

  In addition, the business model editing unit 113 receives operation contents related to icons, connectors, and the like on the client terminal 200 for the display data transmitted by the business model display unit 112 described above, and stores icon data according to the operation contents. The storage data of the unit 120, the connector data storage 121, the group data storage unit 122, and the business model canvas data storage unit 123 are updated.

  In addition, the business model data update notification transmission unit 114 receives the update from the business model editing unit 113 and notifies the business model display unit 112 of display data of the stakeholder map 2 and the business model canvas 3 according to the update. It will be a thing. Thereby, the screen is updated according to the operation on the client terminal 200.

  In addition, the business model data update notification receiving unit 115 performs operations such as addition and deletion of icons and connectors in the stakeholder map 2 and addition and deletion of icon and connector information in segments in the business model canvas 3. When this is done at 200, an update notification regarding the relevant stakeholder map 2 and business model canvas 3 is received from the client terminal 200, and this is notified to the display screen switching unit 110.

  Further, the client terminal 200 in this embodiment has a configuration in which a CPU 201, a main storage device 202, an auxiliary storage device 203, an input device 204, a display device 205, and a network interface 206 are connected by a bus 207.

  Among them, the CPU 201 executes, for example, a program 2021 read from the auxiliary storage device 203 or the like to the main storage device 202 or a program 2021 transmitted from the server 100 via the network 1 and stored in the main storage device 202. This is an arithmetic device that implements a function for cooperating with the server described above.

  The main storage device 202 is a memory composed of a volatile storage element such as a RAM. Similarly, the auxiliary storage device 203 is a storage device that includes an appropriate nonvolatile storage element such as an SSD (Solid State Drive) or a hard disk drive. Similarly, the auxiliary storage device 203 is a memory composed of a volatile storage element such as a RAM.

  The input device 204 is a device that accepts key input and voice input from the user. The display device 205 is a device such as a display that displays processing data.

  The network interface 206 is a device that is connected to the network 1 and performs communication processing with other devices such as the server 100.

  Note that in the above-described configuration, the input device 204 and the display device 205 may be input / output devices such as a touch panel integrated with them.

--- Examples of stakeholder map and business model canvas ---
Next, specific examples of the stakeholder map 2 and the business model canvas 3 in this embodiment will be described.

  FIG. 4 shows an example of the stakeholder map 2 in the present embodiment. The stakeholder map is a map in which icons corresponding to parties related to a predetermined business event, that is, each stakeholder, are connected by a connector corresponding to the relationship between each stakeholder.

  The stakeholder map 2 in the present embodiment is mainly a “store” that sells a certain product, and how the store purchases the “product” and purchases it via a “courier company” as a distribution means. "Seller" or "Seller" is expressed based on the relationship of each stakeholder.

  For example, the purchaser of the “product” for the “store” is the “manufacturing company”, and the purchase of the “product” is costed as “cost”. In addition, the “product” purchased in this way is a purchase target of a “buyer” who performs “daily product purchase”. For this purpose, the “store” appropriately sends “bargain information” to the “buyer”. The “buyer” purchases the “product” from the “store” with reference to such “bargain information”.

Delivery of the “product” purchased by the “buyer” is entrusted to the “courier company” from the “store”. This “courier company” has resources such as “sales driver” and “data processing system” in order to perform necessary work.

  Such a “courier company” shall deliver the corresponding “product” to the “buyer” by cash on delivery shipping. In addition, the “courier company” collects “delivery charges” for cash on delivery and “product charges” for cash-on-delivery payments upon delivery of “products” to the “buyer”. To reflux.

  The stakeholder map 2 indicating the information as described above includes an icon 401 corresponding to each stakeholder, a solid line connector 402 indicating the flow of information and objects between the stakeholders, a broken line connector 403 indicating only the relationship between the stakeholders, and / or It is composed of various display objects such as a rectangular object 404 indicating group data such as a resource group possessed by a stakeholder. Data regarding these display objects is stored in the icon data storage unit 120, the connector data storage unit 121, and the group data storage unit 122 regarding the stakeholder map 2.

  FIG. 6 shows an example of the business model canvas 3 in the present embodiment. The business model canvas 3 according to the present embodiment is an icon 502 or a connector 503, 504 corresponding to each constituent element of the business event when the business event represented by the stakeholder map 2 is mainly a stakeholder. FIG. 5 is a segment diagram in which the information is displayed for each component. The business model canvas 3 shown in FIG. 6 is a business model canvas 3 in which “store” is set as the subject.

  The business model canvas 3 includes the above-mentioned components such as “important partner (KP)”, “important activity (KA)”, “important resource (KR)”, “value proposal (VP)”, “customer” , “Channel (CH)”, “customer segment (CS)”, “cost structure (C $)”, and “revenue flow (R $)”. Moreover, the information regarding these structural elements will be set and displayed in each corresponding segment 31-39.

  The display data of the business model canvas 3 as described above is stored in the business model canvas data storage unit 123.

--- Data structure example ---
Next, tables used by the server 100 as the business model design support system of this embodiment will be described.

  FIG. 7 shows an example of the icon data table 1205 in this embodiment. The icon data table 1205 is a table that stores data of icons constituting the stakeholder map 2.

  The data structure is an aggregate of records in which data such as an icon name of the icon, a display position in the stakeholder map 2, and gain are associated with each other using an icon ID that uniquely identifies the icon as a key. Among these, “Gain” indicates “value” from which a stakeholder corresponding to the icon may be obtained.

  FIG. 8 shows an example of the connector data table 1215 in the present embodiment. The connector data table 1215 is a table that stores data of connectors constituting the stakeholder map 2.

  The data structure is a collection of records in which data such as a connector name, a connector type, a connection source icon ID, and a display position of the connector is associated with a connector ID that uniquely identifies the connector as a key. Yes.

  FIG. 9 shows an example of the group data table 1225 in this embodiment. The group data table 1225 is a table that stores information related to the icons of the stakeholders constituting the group with respect to the stakeholders set in the stakeholder map 2. As described above, this group corresponds to, for example, a group of resources necessary for the relevant stakeholder to perform the relevant business.

  The data structure is a set of records in which data such as a parent icon ID and a child icon ID are associated with each other using a group ID that uniquely identifies the group as a key. Of these, the parent icon ID is an icon of a stakeholder that defines the group. In the example of the stakeholder map 2 illustrated in FIG. 5, the parent icon ID is an ID of a “courier company” icon. Further, the child icon ID is an icon corresponding to a resource constituting the group. In the example of the stakeholder map 2 illustrated in FIG. 5, the child icon ID is a resource held by the “courier company”, "Or" data processing system ".

  FIG. 10 shows an example of the business model canvas data table 1235 in this embodiment. The business model canvas data table 1235 is a table that stores data of the business model canvas 3.

  The data structure is based on the icon ID of the stakeholder that is the subject in the business model canvas 3 as a key, the belonging block indicating the segment, each ID of the icon or connector stored in the segment, and the display of the icon or connector It is a collection of records in which data such as position is associated.

  Each value of “affiliation block” in the business model canvas data 1235 is “important partner (KP)” and “important activity (KA)” in the business model canvas 3 as illustrated in FIG. , “Important resources (KR)”, “value proposition (VP)”, “customer relationship (CR)”, “channel (CH)”, “customer segment (CS)”, “cost structure (C $)” ”And“ Revenue flow (R $) ”.

  FIG. 11 shows an example of the condition rule data table 1135 in the present embodiment. The condition rule table 1135 is a table that stores rules relating to the correspondence between each block of the business model canvas 3 and the icons and connectors of the stakeholder map 2 to be set in the block.

  The data structure includes data such as a display type indicating the type of information that can be displayed in the block and a display condition indicating a detailed condition of the information of the display type, using a block ID that uniquely identifies each block as a key. It is a collection of records that correspond to each other.

  Among these, “display type” is based on information in the icon data table 1205 and the connector data table 1215 such as icons, connectors, and gains. The “display condition” is a specific limiting condition such as “an icon directly connected by a main icon and a connector with an arrow” regarding an icon or a connector to be set in each block.

  The condition rule table 1135 described above is a table provided in the business model editing unit 113. In addition to the condition rule table 1135, the business model editing unit 113 holds a reflection rule table 1136 and a priority table 1137. However, details of the reflection rule table 1136 and the priority order table 1137 will be described later.

--- Flow example 1 ---
The actual procedure of the business model design support method in the present embodiment will be described below with reference to the drawings. Various operations corresponding to the business model design support method described below are realized by a program that is read and executed by the server 100 as a business model design support system in a main storage device or the like. And this program is comprised from the code | cord | chord for performing the various operation | movement demonstrated below.

  FIG. 12 is a diagram showing a flow example 1 of the business model design support method in the present embodiment. Here, it is assumed that the server 100 receives an update instruction for the stakeholder map 2 or the business model canvas 3 from the client terminal 200.

  In this case, the server 100 determines whether the screen targeted for the update instruction, that is, the screen displayed on the client terminal 200 is the stakeholder map 2 or the business model canvas 3 (s100). This determination is made based on, for example, screen type information included in the update instruction from the client terminal 300.

  As illustrated in FIG. 13, when the server 100 receives the operation content on the business model canvas 3 from the client terminal 200, the server 100 highlights the block that receives the operation depending on whether the operation target is an icon or a connector. It is preferable to perform display control such as. The form of this highlighting is not particularly limited. In this case, for example, the server 100 recognizes the object being dragged on the client terminal 200 as an operation target, collates the information with the condition rule table 1135, and the value in the “display type” column 1002 indicates the type of the object ( A block matching the icon / connector) is specified, and display control such as the above-described highlighting is executed for the block.

  As a result of the above determination, when it is determined that the display screen on the client terminal 200 is the stakeholder map 2 (s100: stakeholder map), the server 100 shifts the process to s101.

  The server 100 in s101 acquires the operation content (addition, deletion, change) for the icon, connector, and group in the stakeholder map 2 in the client terminal 200, and based on the operation content, the icon data table 1205, connector data The table 1215 and the group data table 1225 are updated as necessary (s101).

  For example, when the “sales driver” icon among the icons displayed on the stakeholder map 2 is “deleted”, the server 100 stores the icon “sales driver” in the icon data table 1205, that is, the icon ID “5”. Delete the record.

Further, the server 100 searches the connector data table 1215 and the group data table 1225 using the icon ID “5” as a key, and specifies the existence of a related record. In the case of the connector data table 1215 and the group data table 1225 exemplified with respect to this embodiment, the record including the icon ID “5” exists only in the group data table 1225. Therefore, the server 100 identifies the record of the group ID “20001” that includes the icon ID “5” in the “child icon ID” column among the records of the group data table 1225. Further, the server 100 deletes the icon ID “5” in the “child icon ID” field in the record of the group ID “20001”. In this way, s101 is executed.

  Further, the server 100 collates with the condition rule table 1135 (conversion rule) regarding the icon, connector, and group that are the target of the addition or deletion in the stakeholder map 2, and the corresponding block of the business model canvas 3 The reflection processing to the display content is executed (s102), and the processing is terminated.

  In the specific example described above, the “sales driver” icon is a child icon of a group whose parent icon is “courier company”. Further, in the condition rule table 1135, for the block “KR”, “a child icon of a group whose main icon is a parent icon” is defined as a display condition. Therefore, the “Sales Driver” icon should have been set in the “KR” block in the business model canvas 3 mainly composed of the “courier company” icon. However, when the “sales driver” icon is deleted in the stakeholder map 2 by the operation on the client terminal 200 described above, the server 100 displays the “business driver” icon in the business model canvas 3 mainly composed of the “courier company” icon. In the “KR” block, the “sales driver” icon will be deleted.

  On the other hand, as a result of the determination at s100 described above, when it is determined that the display screen on the client terminal 200 is the business model canvas 3 (s100: business model canvas), the server 100 shifts the processing to s103.

  The server 100 in s103 acquires the operation content (addition, deletion, change) for the icon and connector in the business model canvas 3 in the client terminal 200, and updates the business model canvas data table 1235 based on the operation content. (S103).

  For example, the operation target is the business model canvas 3 (FIG. 6) mainly composed of “store” with the icon ID “1”, and among the blocks of the business model canvas 3, the “CH” block includes “individual”. It is assumed that an operation for adding the “carrier” icon is performed on the client terminal 200. In this case, the server 100 adds a record whose subject icon ID is “1” corresponding to “store” in the business model canvas data table 1235. Further, the server 100 sets the icon ID assigned to the above-mentioned “personal carrier” in the icon ID / connector ID field 902 of this record, sets “CH” in the affiliation block field 903, and the display position field 904. Is set to the coordinate value of the position where the corresponding icon is arranged in the corresponding business model canvas 3.

  If the above-described operation content is deletion of an icon or connector, the server 100 specifies a record including the icon or connector ID in the icon ID / connector ID column 902 in the business model canvas data table 1235, and Delete the record.

  Subsequently, the server 100 determines whether the above-described operation content is addition or change of an icon or a connector for the block (s104).

  As a result of the above determination, when it is determined that it is not “addition” or “change” (s104: deletion), the server 100 ends the processing as it is.

  On the other hand, if it is determined that the result is “addition” or “change” as a result of the above-described determination (s104: addition / change), the server 100 becomes an operation target of addition or change in the business model canvas 3 described above. 14 is collated with the reflection rule table 1136 (conversion rule) illustrated in FIG. 14, the reflection process to the display contents in the stakeholder map 2 is executed (s105), and the process is terminated. The reflection rule table 1136 described above is a table that defines reflection on the stakeholder map 2 in accordance with the operation content on the business model canvas 3.

  For example, it is assumed that an operation of adding the “personal carrier” icon to the “CH” block among the blocks of the business model canvas 3 mainly composed of “store” is performed on the client terminal 200. In this case, the server 100 refers to the record relating to the “CH” block in the reflection rule table 1136, and can specify “automatically add a connector. Need to confirm connection destination designation” as a reflection method to the stakeholder map 2.

  Therefore, the server 100 checks the icon data table 1205 and the connector data table 1215 to determine whether there is only one or a plurality of icons connected in the customer relationship with the main “store” in the stakeholder map 2. Here, if the corresponding icon is only one “buyer” icon, the server 100 adds a record related to the “personal carrier” icon in the icon data table 1205, and “personal carrier”. A record related to a predetermined connector that connects these icons, with the icon of “connection” as the “connection destination” and the icon of “store” as the “connection source”, and the icon of “personal carrier” with the “buyer” icon as the “connection destination” As a “connection source”, a record relating to a predetermined connector for connecting these icons is added to the connector data table 1215.

  On the other hand, when there are a plurality of icons connected in a customer relationship with the main “store”, the server 100 adds a record related to the “personal carrier” icon in the icon data table 1205, and With respect to the “connection destination” icon to be connected with “personal carrier” as the “connection source”, a screen (screen 1301 in FIG. 15) for accepting the user designation is transmitted to the client terminal 200. The example of FIG. 15 shows a situation in which there are three icon candidates “B” to “D” to be connected with respect to the added icon “A”. In this case, the user selects a connection destination from the three icons “B” to “D”.

  After the connection destination is determined in this way, the server 100 sets the “personal carrier” icon as the “connection destination” and the “store” icon as the “connection source”, and records related to the predetermined connector that connects these icons. As such, the “buyer” icon that has been selected as “connection source”, the newly added “personal carrier” icon as “connection destination”, and a record relating to a predetermined connector that connects these icons, It is added to the connector data table 1215.

  Note that, depending on the determination in s105 based on the reflection rule table 1136 described above, when there is a case in which the reflection form to the stakeholder map 2 cannot be specified, which block operation content is preferentially reflected in the stakeholder map 2, the server 100 Is preferably determined with reference to the priority table 1137 illustrated in FIG.

  In the priority order table 1137 shown in FIG. 16, regarding the icons, “CR” is the highest and “R $” is the lowest.

--- Flow example 2 ---
After updating each data of the stakeholder map 2 or the business model canvas 3 targeted in response to an operation of a certain client terminal 200 as shown in the flow example 1, the server 100 performs the stakeholder map 2 or the business model. A process for updating another business model canvas 3 related to the canvas 3 will be described with reference to the drawings.

  FIG. 17 is a diagram showing a flow example 2 of the business model design support method in the present embodiment. Here, a “sales driver” icon 1701 is added to the “CH” block 1801 in the business model canvas 3A in which a certain manufacturing company “Company A” is the main body and the courier company “Company B” is set as the customer. It is assumed that the operation to be performed has been performed on the client terminal 200 (see FIG. 18). Regarding this operation, it is assumed that the processing of the flow example 1 is executed, and records are added to the icon data table 1205, the connector data table 1215, and the business model canvas data table 1235.

  Therefore, the server 100 determines whether the screen on which the above operation is performed, that is, the screen displayed on the client terminal 200 is the stakeholder map 2 or the business model canvas 3 (s200).

  As a result of the above determination, when it is determined that the display screen on the client terminal 200 is the stakeholder map 2 (s200: stakeholder map), the server 100 shifts the process to s201.

  The server 100 in s201 searches the business model canvas 3 mainly including icons included in the stakeholder map 2 that is the operation target, that is, the stakeholder, in the business model canvas data table 1235 and displays the business model canvas 3. An update notification including each piece of data updated regarding the icon or connector that is the operation target in the flow example 1 is transmitted to the client terminal 200 (s201), and the process is terminated.

  Specifically, the server 100 searches for a record group that includes the icon ID value of each icon included in the stakeholder map 2 in the subject icon ID column 901 among the records of the business model canvas data table 1235. In addition, the server 100 has predetermined information (for example, the business model currently displayed on each client terminal 200 managed separately by the server 100) regarding the client terminal 200 displaying the business model canvas 3 that can be specified by this search. Based on management information related to the canvas 3 or information on the displayed business model canvas 3 obtained by inquiring each client terminal 200 at regular intervals, and the above update notification is transmitted to the client terminal 200 .

  On the other hand, as a result of the determination in s200 described above, when it is determined that the display screen on the client terminal 200 is the business model canvas 3A as illustrated in FIG. 18 (s200: business model canvas), the server 100 The process is shifted to s202.

  As shown in the business model canvas 3A, the server 100 in s202 is a stakeholder map having a configuration in which the main body is a certain manufacturing company “Company A” and the customer is a “CS” courier company “B Company”. 2 is specified based on the icon data table 1205 and the condition rule table 1135.

The server 100 also has predetermined information (for example, related to the stakeholder map 2 being displayed on each client terminal 200 that is separately managed by the server 100) for the client terminal 200 that is displaying the stakeholder map 2 that can be identified here. Management information or information on the stakeholder map 2 being displayed obtained by inquiring each client terminal 200 at regular intervals, etc.), and the client terminal 200 became an operation target in the flow example 1 An update notification including each data updated regarding the icon and the connector is transmitted.

  Subsequently, the server 100 searches for the client terminal 200 that is displaying another business model canvas 3 having a different subject from the business model canvas 3A to be operated, that is, the subject other than “Company A”. Then, the client terminal 200 is notified of update of the business model canvas data (s203), and the process is terminated.

  In this case, the server 100 searches the business model canvas data table 1235 for a record group in which the value of the subject icon ID column 901 is different from the icon ID corresponding to “Company A” of the business model canvas 3A to be operated. Then, the business model canvas 3 of the icon ID is specified as another business model canvas whose subject is different from the business model canvas 3A. Here, it is assumed that the business model canvas 3B can be specified as shown in FIG.

  The server 10 also has predetermined information (for example, the business model canvas currently displayed on each client terminal 200 managed separately by the server 100) regarding the client terminal 200 displaying the business model canvas 3 </ b> B identified here. 3 or information on the displayed business model canvas 3 obtained by inquiring each client terminal 200 at regular intervals, etc., and the operation target for the client terminal 200 in the flow example 1 An update notification including each piece of updated data regarding the icon or connector is transmitted.

  In the example of FIG. 18, the “Sales Driver” icon is displayed in the “CH” block 1801 in the business model canvas 3A in which the manufacturing company “Company A” is the main body and the courier company “Company B” is set as the customer. In response to the operation of adding 1701 being performed on the client terminal 200, an update notification for adding the “sales driver” icon and the connector connected thereto to the client terminal 300 displaying the stakeholder map 2 Is executed from the server 100. Subsequently, the “Sales Driver” icon 1703 is displayed in the “CH” block 1802 for the client terminal 300 that is displaying the business model canvas 3B mainly based on the courier company “Company B”. An update notification for adding is executed from the server 100. Through the above processing, the update is reflected on the business model canvas other than the business model canvas that is the operation target by the user.

  Although the best mode for carrying out the present invention has been specifically described above, the present invention is not limited to this, and various modifications can be made without departing from the scope of the invention.

  According to the present embodiment, dynamic mutual cooperation between the stakeholder map and the business model canvas can be accurately and efficiently performed, and the efficiency and accuracy of the business model design work can be improved.

At least the following will be clarified by the description of the present specification. That is, in the business model design support system of the present embodiment, when the arithmetic device receives an operation of adding information related to a specific component among the components in the segment diagram being displayed on the predetermined device, the arithmetic device With respect to the icon or connector being displayed on the map, which is the origin of the operation target information, the user selects the other icon or other connector to be connected in the map at a predetermined device, and the other icon or other connector to be connected is received. And the icon or the connector, which is the origin of the target information of the additional operation, may be connected based on a predetermined rule.

  According to this, it supports irregular map configurations such as cases where multiple icons etc. are set in a certain segment of the business model canvas, and such configurations can be reflected in the stakeholder map without any intention of the user. It becomes.

  Further, in the business model design support system of the present embodiment, the arithmetic device receives an operation on any information of the component in the segment diagram being displayed by a predetermined device, and the content of the operation on the map FIG. 6 is a segment diagram that displays information of the icon or the connector with respect to the component in accordance with a process of adding, changing, or deleting an icon or connector according to the segment, and the segment that has received the operation The information may be added to, changed from, or deleted from the icon or the connector in accordance with the contents of the operation for each of the other segment diagrams having different entities.

  According to this, in response to a predetermined operation being performed on a business model canvas among a plurality of business model canvases that may exist for one stakeholder map, the contents are not only related to the stakeholder map but also to other related ones. It can be expanded and reflected on the business model canvas.

  Further, in the business model design support system of the present embodiment, the storage device includes each component of the business event in the segment diagram, and information on the icon or the connector in the map to be displayed on the component. When the predetermined operation is performed on the icon or connector in the map being displayed by the predetermined device, the arithmetic device further stores information on the icon or connector that is the target of the operation. Is applied to the rule to identify the component for which the information is to be displayed in the segment diagram, and in each segment diagram displayed for the component, addition of the information according to the content of the operation, One of change and deletion may be performed.

  According to this, appropriate processing such as addition, change, and deletion of information is efficiently performed in accordance with the above-mentioned rules, and as a result, dynamic mutual cooperation between the stakeholder map and the business model canvas is further increased. It is possible to plan accurately and efficiently, and to improve the efficiency and accuracy of business model design work.

  Further, in the business model design support system of the present embodiment, the computing device is configured to display the information in the segment diagram when the icon or connector information that is the target of the operation is applied to the rule. Is specified, one component is specified in accordance with a predetermined priority order, and in each segment diagram displayed for the component, addition, change, and change of the information according to the contents of the operation, and One of deletion may be performed.

According to this, appropriate processing in accordance with the above-mentioned rules will be made more efficient. As a result, the dynamic mutual cooperation between the stakeholder map and the business model canvas is accurately and efficiently performed, and the business model In addition, in the business model design support method of the present embodiment, the information processing system is information related to a specific component among the components in the segment diagram being displayed. When the predetermined operation is received by the predetermined device, regarding the icon or connector being displayed on the map that is the origin of the target information of the additional operation, the predetermined device selects the other icon or the other connector to be connected in the map And the other icon or connector to be connected and the additional operation. The icon or the connector that is the origin of the target information of the work may be connected based on a predetermined rule.

  Further, in the business model design support method of the present embodiment, the information processing system receives an operation with respect to any information of the component in the segment diagram being displayed by a predetermined device, and performs the operation on the map. In accordance with the process of adding, changing, or deleting an icon or connector according to the content, the segment diagram is a segment diagram that displays information about the icon or connector with respect to the component, and has received the operation For each of the other segment diagrams different from the segment diagram, the icon or the connector information may be added, changed, or deleted according to the contents of the operation.

  Moreover, in the business model design support method of the present embodiment, the information processing system causes each component of the business event in the segment diagram and the icon in the map to be displayed on the component in the storage device. Alternatively, when a predetermined rule that defines the correspondence relationship with the connector information is further held and an operation for the icon or connector in the map being displayed is received by a predetermined device, the icon or connector that is the target of the operation Applying information to the rule, identifying the component for which the information is to be displayed in the segment diagram, and adding the information according to the content of the operation in each segment diagram displayed for the component , Change, and deletion may be performed.

  In the business model design support method of the present embodiment, the information processing system should display the information in the segment diagram when the information on the icon or connector that is the target of the operation is applied to the rule. When a plurality of elements are specified, one constituent element is specified in accordance with a predetermined priority order, and in each segment diagram displayed for the constituent element, addition or change of the information according to the contents of the operation, Or deleting one of them.

1 Network 2 Stakeholder Map 3 Business Model Canvas 100 Server (Business Model Design Support System)
101 CPU (arithmetic unit)
102 Main storage device 1021 Program 103 Auxiliary storage device 104 Input device 105 Display device 106 Network interface 107 Bus 110 Display screen switching unit 111 Business model data acquisition unit 112 Business model display unit 113 Business model editing unit 1135 Condition rule table 1136 Reflection rule table 1137 Priority order table 114 Business model data update notification transmission unit 115 Business model data update notification reception unit 120 Icon data storage unit 1205 Icon data table 121 Connector data storage unit 1215 Connector data table 122 Group data storage unit 1225 Group data table 123 Business model Canvas data storage unit 1235 Business model canvas data table 200 Yant terminal 201 CPU (arithmetic unit)
202 Main storage device 2021 Program 203 Auxiliary storage device 204 Input device 205 Display device 206 Network interface 207 Bus

Claims (10)

Display data of a map in which icons corresponding to respective parties of a predetermined business event are connected by a connector corresponding to the relationship between the parties, and the business event when each of the parties is the subject of the business event A storage device for storing display data of a segment diagram for displaying the icon or connector information corresponding to each component of
When an operation for an icon or connector in the displayed map is received by a predetermined device, the contents of the operation in each segment diagram displaying information of the icon or connector that is the target of the operation with respect to the component When the predetermined device receives an operation for adding, changing, or deleting the information according to the information, and an operation for any information of the component in the segment diagram being displayed, An arithmetic device that performs processing for adding, changing, or deleting the icon or the connector in the map according to the content of the operation with respect to the icon or connector of the map that is the origin of the information When,
Business model design support system characterized by including The arithmetic unit is
When an operation for adding information related to a specific component among the components in the segment diagram being displayed is received by a predetermined device, regarding the icon or connector being displayed in the map from which the target information of the additional operation is generated, User selection of another icon or another connector to be connected in the map is received by a predetermined device, and the other icon or other connector to be connected and the icon or connector from which the additional operation target information originates Connect based on predetermined rules,
The business model design support system according to claim 1. The arithmetic unit is
A predetermined device receives an operation for information on any of the components in the segment diagram being displayed, and adds, changes, or deletes an icon or a connector on the map according to the content of the operation A segment diagram displaying the icon or the connector information related to the component in accordance with the processing, and for each of the other segment diagrams different in the subject from the segment diagram that has undergone the operation, Depending on the content, the icon or the connector information is added, changed, or deleted,
The business model design support system according to claim 1. The storage device
Further holding a predetermined rule that defines the correspondence between each component of the business event in the segment diagram and the information of the icon or the connector in the map to be displayed on the component,
The arithmetic unit is
When an operation on an icon or connector in the map being displayed is received by a predetermined device, the information on the icon or connector that is the object of the operation should be applied to the rule, and the information should be displayed in the segment diagram The component is specified, and in each segment diagram displayed for the component, the information is added, changed, or deleted according to the content of the operation.
The business model design support system according to claim 1. The arithmetic unit is
When the icon or connector information that is the target of the operation is applied to the rule, when a plurality of components that should display the information are specified in the segment diagram, one component is selected according to a predetermined priority order. In each segment diagram that is identified and displayed with respect to the component, one of addition, change, and deletion of the information is performed according to the content of the operation.
The business model design support system according to claim 4. Display data of a map in which icons corresponding to respective parties of a predetermined business event are connected by a connector corresponding to the relationship between the parties, and the business event when each of the parties is the subject of the business event An information processing system including a storage device for storing display data of a segment diagram that displays the icon or the connector information corresponding to each component of each component separately for each component,
When an operation for an icon or connector in the displayed map is received by a predetermined device, the contents of the operation in each segment diagram displaying information of the icon or connector that is the target of the operation with respect to the component Processing to add, change, or delete the information depending on
When an operation is performed on any information of the component in the segment diagram being displayed by a predetermined device, the operation on the map is performed on the icon or connector of the map that is the origin of the information that is the target of the operation. Processing to add, change, or delete the icon or connector depending on the content of
A business model design support method characterized by executing The information processing system is
When an operation for adding information related to a specific component among the components in the segment diagram being displayed is received by a predetermined device, regarding the icon or connector being displayed in the map from which the target information of the additional operation is generated, User selection of another icon or another connector to be connected in the map is received by a predetermined device, and the other icon or other connector to be connected and the icon or connector from which the additional operation target information originates Connect based on predetermined rules,
The business model design support method according to claim 6. The information processing system is
A predetermined device receives an operation for information on any of the components in the segment diagram being displayed, and adds, changes, or deletes an icon or a connector on the map according to the content of the operation A segment diagram displaying the icon or the connector information related to the component in accordance with the processing, and for each of the other segment diagrams different in the subject from the segment diagram that has undergone the operation, Add, change, or delete the icon or the connector information depending on the content.
The business model design support method according to claim 6. The information processing system is
The storage device further holds a predetermined rule that defines a correspondence relationship between each component of the business event in the segment diagram and the icon or the connector information in the map to be displayed on the component,
When an operation on an icon or connector in the map being displayed is received by a predetermined device, the information on the icon or connector that is the object of the operation should be applied to the rule, and the information should be displayed in the segment diagram Identify the component, and add, change, or delete the information according to the content of the operation in each segment diagram displayed for the component.
The business model design support method according to claim 6. The information processing system is
When the icon or connector information that is the target of the operation is applied to the rule, when a plurality of components that should display the information are specified in the segment diagram, one component is selected according to a predetermined priority order. In each segment diagram that is identified and displayed for the component, add, change, or delete the information according to the content of the operation.
The business model design support method according to claim 9.