JP2019003425A - Display device, display method, and program - Google Patents

Abstract

To provide a display device capable of displaying a content so that the user does not get bored.SOLUTION: A display device 200 comprises a display unit 212 for displaying, on a screen, a list where n (n is a natural number of 2 or more) banners rotatable in a longitudinal direction are inserted in a list of products aligned in the vertical direction, so that the list can be scrolled in the vertical direction. The plurality of banners includes the same contents respectively. In the first banner among the n banners, for order inserted in the list, a first position of content is set to a display start position in the longitudinal direction, and, for an i-th banner (i is a natural number with 1<i≤n), a position where the list is displaced by a width displayed on a screen from the display start position set to an i-1 th banner is set to a display start position in a second direction. When one of the n banners rotates in the longitudinal direction, the other banners rotate by the same amount as the rotated banner rotated.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a display device, a display method, and a program.

  Conventionally, when a user searches for a product by specifying a keyword in a market (electronic market) where merchandise transactions are performed between the seller and the purchaser via the Internet, the search results are displayed together with a list of products. An advertisement related to the keyword may be displayed on the user's terminal. For example, as such an advertisement display mode, Patent Document 1 discloses a technique in which an advertisement is displayed at a predetermined position in a screen even when the page is being scrolled.

JP2015-38619A

  On the other hand, a user who is browsing a page may feel annoying or tired of an advertisement because the same advertisement is always displayed. For this reason, there is a desire to prevent users from getting bored by presenting more content such as advertisements to the user.

  An object of the present invention is to provide a display device, a display method, and a program capable of displaying content so that a user does not get bored.

A display device according to a first aspect of the present invention provides:
A screen in which n banners (n is a natural number greater than or equal to 2) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction and can be scrolled in the first direction. With a display to display
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
It is characterized by that.

In the display device according to the above aspect,
The display unit acquires the number of items that can be displayed in the screen,
An interval at which the n banners are inserted into the list may be set to be equal to or greater than the number of the acquired items.

In the display device according to the above aspect,
The content is composed of a plurality of objects arranged in the second direction,
The length of the n banners in the second direction may be an integer multiple of the width of each of the plurality of objects.

In the display device according to the above aspect,
When any one of the n banners is shifted in the second direction, the other banners may be stretched according to the amount of the shifted banner.

The display method according to the second aspect of the present invention is:
The display device displays the list in which n banners (n is a natural number of 2 or more) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction in the first direction. It has a display step that displays on the screen in a scrollable manner,
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
It is characterized by that.

The program according to the third aspect of the present invention is:
A screen in which n banners (n is a natural number greater than or equal to 2) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction and can be scrolled in the first direction. Function as a display unit to display
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
It is characterized by that.

  The program can be distributed and sold via a computer communication network independently of the computer on which the program is executed. Furthermore, the information recording medium for recording the program is a non-transitory recording medium and can be distributed and sold independently of the computer. Here, the non-temporary information recording medium refers to a tangible information recording medium. Non-temporary information recording media are, for example, compact disks, flexible disks, hard disks, magnetic disks, digital video disks, magnetic tapes, and semiconductor memories. The transitory information recording medium refers to the transmission medium (propagation signal) itself. The temporary recording medium is, for example, an electric signal, an optical signal, or an electromagnetic wave. The temporary storage area is an area for temporarily storing data and programs, and is a volatile memory such as a RAM (Random Access Memory), for example.

  According to the present invention, it is possible to display content that makes it difficult for the user to get bored.

It is a figure which shows the structure of the display system which concerns on embodiment of this invention. It is a schematic block diagram which shows the hardware constitutions of the information processing apparatus which concerns on embodiment. It is a schematic block diagram which shows the function structure of the display system which concerns on embodiment. (A) is a figure which shows the structural example of the goods list page which concerns on embodiment, (b) is a figure which shows the structural example of a banner. It is a figure which shows the structural example of the goods list page in the initial state at the time of performing an advertisement display program. (A) is a figure which shows the example of a display of the goods list page in an initial state, (b) is a figure which shows the example of a display of a goods list page when scrolling down from the state of (a), (c) is (b) It is a figure which shows the example of a display of a goods list page at the time of scrolling down from the state of. (A) is a figure which shows the example of a display of a goods list page at the time of scrolling down from the state of Fig.6 (a), (b) is a goods list at the time of rotating a banner to the left from the state of (a). The figure which shows the example of a display of a page, (c) is a figure which shows the example of a display of a goods list page at the time of scrolling down from the state of (b). It is a sequence diagram which shows the display process performed by the display system which concerns on embodiment. It is a flowchart showing the flow of the advertisement display process performed by the display apparatus which concerns on embodiment. (A) is a figure which shows the structural example of the banner which concerns on a modification, (b) is a figure which shows the structural example of the goods list page which concerns on a modification.

  Embodiments of the present invention will be described below. In addition, this embodiment is for description and does not limit the scope of the present invention. Accordingly, those skilled in the art can employ embodiments in which each or all of these elements are replaced with equivalent ones, and these embodiments are also included in the scope of the present invention. Further, in describing an embodiment of the present invention with reference to the drawings, the same or corresponding parts in the drawings are denoted by the same reference numerals.

  FIG. 1 shows a configuration of a display system 1 according to an embodiment of the present invention. The display system 1 is a system that displays a list of products in a market (electronic market) in which product transactions are performed between a seller and a purchaser via the Internet 300.

  As shown in FIG. 1, the display system 1 includes a server 100 and a display device 200, and each device is connected to be communicable via the Internet 300. In FIG. 1, one display device 200 is illustrated, but an arbitrary number of display devices 200 can be applied to the display system 1.

  The server 100 is managed by an operator of the electronic market, and includes a web server that provides a web page (a product list page) including a list of products via the Internet 300. Specifically, the server 100 transmits a product list page to the display device 200 in response to a browsing request from the display device 200. The detailed configuration of the server 100 will be described later.

  The display device 200 is a computer operated by a user who wants to browse the product list page. For example, the display device 200 acquires a product list page from the server 100 by transmitting a browsing request for browsing the product list page in accordance with a user instruction. Then, the display device 200 displays the acquired product list page on the screen.

  Next, the hardware configuration of the server 100 and the display device 200 will be described. FIG. 2 is a schematic block diagram illustrating a hardware configuration of the information processing apparatus 900 for realizing the server 100 and the display apparatus 200. As shown in FIG. 2, the information processing apparatus 900 includes a control unit 901, a ROM (Read Only Memory) 902, a RAM 903, an output unit 904, an input unit 905, and a communication unit 906. Are connected by a bus 907.

  The control unit 901 includes, for example, a CPU (Central Processing Unit) and controls the entire information processing apparatus 900.

  The ROM 902 is a non-volatile memory that stores programs and various data for the control unit 901 to control the entire information processing apparatus 900.

  The RAM 903 is a volatile memory for temporarily storing information generated by the control unit 901 and data necessary for generating the information.

  The output unit 904 includes a display device including an LCD (Liquid Crystal Display) and a backlight, and a sound output device such as a speaker that outputs sound. The output unit 904 outputs, for example, data from the control unit 901 under the control of the control unit 901.

  The input unit 905 includes input devices such as buttons, a keyboard, and a touch panel. The input unit 905 receives an operation input from the user of the information processing apparatus 900 and outputs a signal corresponding to the received operation input to the control unit 901.

  The communication unit 906 includes a communication interface for connecting the information processing apparatus 900 to the Internet 300.

  Next, functional configurations of the server 100 and the display device 200 will be described with reference to FIG.

  As illustrated in FIG. 3, the server 100 functions as a reception unit 111, a generation unit 112, and a presentation unit 113. The storage unit 120 includes a product DB 121 and an advertisement DB 122.

  The reception unit 111 receives a browsing request for browsing the product list page. For example, the reception unit 111 receives a browsing request for browsing a product list page as a search result from the display device 200. Specifically, the reception unit 111 receives a browsing request including a keyword designated by the user from the display device 200.

  In the present embodiment, the control unit 901 and the communication unit 906 cooperate to function as the reception unit 111.

  The product DB 121 stores information related to products sold in the electronic market. Specifically, the product DB 121 stores, for each product, information related to the product such as a product ID for identifying the product, a product name, a product price, a detailed description of the product, a product image, and a shop name that sells the product (product Information) is stored in association with each other. The product information is acquired from, for example, a terminal (not shown) used by a shop that sells products in the electronic market, and stored in the product DB 121.

  In the present embodiment, the ROM 902 functions as the product DB 121.

  The advertisement DB 122 stores information related to advertisements for products sold in the electronic market. Specifically, for each advertisement, the advertisement DB 122 has an advertisement ID for identifying the advertisement, an advertisement image, and a web page that transitions when the advertisement is selected (for example, a product page of a product related to the advertisement). Information (advertisement information) related to advertisement such as URL (Uniform Resource Locator) is stored in association with each other. The advertisement information is acquired from, for example, a terminal (not shown) used by a shop that sells products in the electronic market or a terminal (not shown) used by an administrator who manages the electronic market, and is stored in the advertisement DB 122. The

  In the present embodiment, the ROM 902 functions as the advertisement DB 122.

  The generation unit 112 generates a product list page related to the browsing request received by the reception unit 111. Specifically, the generation unit 112 inserts a product list of products related to the keyword included in the browsing request and a banner including an advertisement related to the keyword included in the browsing request into the product list. And a product list page including The product list page is a web page described in a markup language such as HTML (HyperText Markup Language).

  Hereinafter, a configuration example of the product list page generated by the generation unit 112 will be described with reference to FIGS. 4A is a diagram illustrating a configuration example of the product list page 400 generated by the generation unit 112, and FIG. 4B is a diagram illustrating a configuration example of the banner 420 generated by the generation unit 112. First, the generation unit 112 refers to the product DB 121 and identifies a product that includes the keyword included in the browsing request in the product information. Then, as illustrated in FIG. 4A, the generation unit 112 generates a product list 410 in which product objects IT <b> 1 to IT <b> 14 representing the product information of the specified product are arranged in order in the vertical direction (first direction). The merchandise objects IT1 to IT14 are set so as to transition to the merchandise page of the corresponding merchandise when selected by the user, for example.

  Moreover, the production | generation part 112 specifies the advertisement which contains the keyword contained in a browsing request in advertisement information with reference to advertisement DB122. And the production | generation part 112 produces | generates the banner 420 containing the advertising content which arranged the advertising objects AD1-AD9 showing the advertising information of the specified advertisement in order in the left-right direction (2nd direction), as shown in FIG.4 (b). To do. The advertisement objects AD1 to AD9 are set so as to transition to a corresponding advertisement product page when selected by the user, for example. In the present embodiment, the horizontal widths of the advertising objects AD1 to AD9 are each dax, and are set to 1/3 of the horizontal size Dx of the screen size of the display device described later. In addition, the horizontal width of the banner is set as nine times the width dax of the nine advertising objects AD1 to AD9.

  Then, the generation unit 112 generates a product list page 400 including the generated product list 410 and banner 420, a heading object 430 representing a heading of the product list page, and an advertisement display program. The advertisement display program is stored in the storage unit 120 in advance, for example. Details of the advertisement display program will be described later.

  In the present embodiment, the control unit 901 functions as the generation unit 112.

  The presentation unit 113 presents the product list page generated by the generation unit 112 to the user. Specifically, the presentation unit 113 transmits a product list page to the display device 200.

  In the present embodiment, the control unit 901 and the communication unit 906 cooperate to function as the presentation unit 113.

  Next, the functional configuration of the display device 200 will be described. As illustrated in FIG. 3, the display device 200 functions as a request transmission unit 211 and a display unit 212.

  The request transmission unit 211 transmits a browsing request to the server 100. Specifically, the request transmission unit 211 receives a keyword for searching for a product from the user, and transmits a browsing request including the received keyword to the server 100.

  In the present embodiment, the control unit 901 and the communication unit 906 cooperate to function as the request transmission unit 211.

  The display unit 212 displays the product list page received from the server 100 on a screen (browser). Specifically, the display unit 212 scrolls up and down a product list in which a plurality of banners that can be rotated in the left and right direction are inserted into the product list by executing an advertisement display program included in the product list page. Display on the screen as possible.

Here, the advertisement display program is a program (script) that is described in, for example, JavaScript (registered trademark) and represents the following instructions (a) to (g) that are executed when the product list page is read.
(A) The screen size of the display device 200 is acquired.
(B) The number of product objects that can be displayed in the screen of the display device 200 is acquired based on the acquired vertical size of the screen size and the preset vertical size of the product object.
(C) An interval for inserting a plurality of banners into the product list is set to be equal to or greater than the number of acquired product objects.
(D) The number of banners to be inserted is determined based on the number of product objects and the set interval.
(E) The determined number (n) of banners are inserted so as to be rotatable in the left-right direction at set intervals.
(F) Of the n banners, the order inserted into the product list is
(I) In the first banner, the first position of the advertising content is set as the display start position in the left-right direction.
(Ii) In the i-th banner (a natural number satisfying 1 <i ≦ n), a position shifted by the horizontal size of the screen size from which the product list is acquired from the display start position set in the i−1-th banner. Set the display start position in the horizontal direction.
(G) When any one of the n banners rotates in the left-right direction, the other banners rotate by the same amount as the rotated banner.

  FIG. 5 shows a configuration example of the product list page in the initial state when the display unit 212 receives the product list page 400 shown in FIG. 4A from the server 100 and executes the advertisement display program. Here, the initial state indicates a state in which an operation from the user for the product list page is not accepted after receiving the product list page 400. When executing the advertisement display program included in the product list page 400, the display unit 212 first acquires the screen size (vertical size Dy, horizontal size Dx) of the display device 200. In FIG. 4A, the acquired screen size is shown as region D. The display unit 212 then displays the product objects IT1 to IT14 that can be displayed on the screen of the display device 200 based on the acquired vertical size Dy of the screen size and the preset vertical size dy of the product objects IT1 to IT14. Get number = 4. Then, the display unit 212 sets the interval at which the plurality of banners 420 are inserted into the product list 410 to 4 as the number of product objects IT1 to IT14 that can be displayed in the acquired screen = 4 or more. Further, the display unit 212 determines the number of banners 420 to be inserted = 3 based on the number of product objects IT1 to IT14 = 14 and the set interval = 4.

  Next, as shown in FIG. 5, the display unit 212 inserts the first banner 420_1 from the top so as to be rotatable between the product objects IT4 and IT5 in the left-right direction. Here, the banner 420 is rotatable in the left-right direction. When an operation for moving the banner 420 in the left-right direction is accepted, the banner 420 moves in the left-right direction and is displayed up to one end of the banner 420. A state where the display is repeated after returning to the other end. For example, when the banner 420 receives a rotation operation in the left direction from the state in which the advertisement objects AD1 to AD3 are displayed, after the AD1 to AD9 are displayed in order, the AD9 is returned to AD1 and thereafter AD1 to AD9. Are displayed in order. Further, in the first banner 420_1, the first position P1 of the advertisement content shown in FIG. 4B is set as the display start position in the left-right direction.

  Further, as shown in FIG. 5, the display unit 212 inserts the second banner 420_2 from the top so as to be rotatable between the product objects IT8 and IT9 in the left-right direction. Further, in the second banner 420_2, as shown in FIG. 4B, the horizontal size Dx of the screen size acquired from the display start position (first position P1) set in the first banner 420_1 is shifted. The position is set to the display start position (second position P2) in the left-right direction.

  Further, as shown in FIG. 5, the display unit 212 inserts the third banner 420_3 from the top so as to be rotatable between the product objects IT12 and IT13 in the left-right direction. Further, as shown in FIG. 4B, the third banner 420_3 is shifted by the horizontal size Dx of the screen size acquired from the display start position (second position P2) set in the second banner 420_2. The position is set to the display start position (third position P3) in the left-right direction.

  In addition, when any one of the three banners 420 (420_1 to 420_3) rotates in the left-right direction, the display unit 212 rotates the other banners 420 by the same amount as the rotated banner 420 rotates. .

  Next, display examples of the product list page displayed by executing the advertisement display program as described above will be described with reference to FIGS. 6 (a) to 6 (c) and FIGS. 7 (a) to 7 (c).

  FIG. 6A is a display example of the product list page 400 displayed on the screen 221 of the display device 200 in the initial state. In the initial state, a heading object 430, product objects IT1 to IT4, and advertising objects AD1 to AD3 are displayed on the screen. That is, in the first banner 420_1, advertisement objects AD1 to AD3 are displayed between positions shifted by the horizontal size Dx of the screen in the right direction from the first position P1 that is the display start position.

  FIG. 6B is a display example of the product list page 400 when scrolling downward from the state shown in FIG. In this state, product objects IT5 to IT9 and advertisement objects AD4 to AD6 are displayed on the screen. That is, in the second banner 420_2, advertising objects AD4 to AD6 are displayed between positions shifted by the horizontal size Dx of the screen in the right direction from the second position P2 that is the display start position.

  FIG. 6C is a display example of the product list page 400 when scrolling further downward from the state shown in FIG. In this state, product objects IT10 to IT14 and advertisement objects AD7 to AD9 are displayed on the screen. That is, in the third banner 420_3, the advertising objects AD7 to AD9 are displayed between positions shifted by the horizontal size Dx of the screen in the right direction from the third position P3 that is the display start position.

  Next, a display example when the banner 420 is rotated in the left-right direction will be described. FIG. 7A is a display example of the product list page 400 when scrolling downward from the initial state, similarly to the state shown in FIG. 6B. In this state, product objects IT5 to IT9 and advertisement objects AD4 to AD6 are displayed on the screen. In this state, when the user inputs an operation of rotating the banner 420_2 leftward by the width dax of the advertising objects AD1 to AD9, the banner 420_2 moves leftward by dax as shown in FIG. 7B. Thus, advertisement objects AD5 to AD7 are displayed.

  FIG. 7C is a display example of the product list page 400 when scrolling further downward from the state shown in FIG. In this state, product objects IT10 to IT14 and advertisement objects AD1, AD8, and AD9 are displayed on the screen. That is, since the second banner 420_2 has been rotated leftward by dax, the advertising objects AD1, AD8, and AD9 are displayed by moving the third banner 420_3 leftward by dax.

  Next, the operation of the display system 1 according to the embodiment of the present invention will be described. FIG. 8 is a sequence diagram showing the flow of display processing executed by the display system 1.

  First, when a keyword for searching for a product is designated by the user and an instruction to send a browse request for a product list page is received, the display device 200 transmits a browse request including the designated keyword to the server 100 (step S21). ).

  When the server 100 receives the browsing request (step S11), the server 100 refers to the product DB 121 and generates a product list related to the product object representing the product information including the keyword included in the browsing request (step S12). Further, the server 100 refers to the advertisement DB 122 and generates a banner related to the advertisement object representing the advertisement information including the keyword included in the browsing request (step S13).

  And the server 100 produces | generates the goods list page containing the goods list and banner produced | generated in step S12, 13 and an advertisement display program (step S14), and transmits to the display apparatus 200 (step S15).

  When receiving the product list page (step S22), the display device 200 displays the product list page on the screen (step S23). The display device 200 performs an advertisement display process by executing an advertisement display program included in the product list page (step S24).

  FIG. 9 shows a flowchart of advertisement display processing executed by the display device 200.

  First, the display device 200 acquires the screen size of the display device 200 (step S101). Then, the display device 200 acquires the number of product objects that can be displayed on the screen of the display device 200 based on the vertical size of the screen size acquired in step S101 and the vertical size of the product object (step S102).

  Next, the display device 200 sets a predetermined number equal to or greater than the number of product objects acquired in step S102 as an interval for inserting banners into the product list (step S103).

  Next, the display device 200 determines the number of banners to be inserted based on the number of product objects included in the product list and the interval set in step S103 (step S104).

  Next, the display device 200 sets the display start position in the horizontal direction of the advertisement content for each banner (S105). Then, the display device 200 inserts each banner into the product list in a rotatable manner at the intervals set in step S103 (S106).

  Next, the display device 200 determines whether or not an operation of rotating any inserted banner in the left-right direction is detected (step S107). If the display device 200 determines that an operation to rotate is not detected (step S107; No), the process proceeds to step S109.

  Next, when it is determined that an operation to rotate is detected (step S107; Yes), the display device 200 rotates other banners in the left-right direction by the same amount (step S108).

  Next, the display device 200 determines whether or not an instruction to end the display of the product list page has been received from the user or the like (step S109). When it is determined that the instruction is not accepted (step S109; No), the display device 200 returns to step S107 and repeats the process. Moreover, when it determines with the display apparatus 200 having received the instruction | indication (step S109; Yes), an advertisement display process is complete | finished.

  As described above, the display device 200 according to the embodiment of the present invention inserts a plurality of banners that include the same advertising content and can be rotated in the left-right direction into the product list with their display start positions shifted. In addition, when any one of the plurality of banners rotates in the left-right direction, the other banners rotate by the same amount as the rotated banner. Accordingly, when the product list page is scrolled up and down, different positions of the same advertisement content are displayed, so that the possibility that the same advertisement object appears is reduced. Therefore, the possibility that the user browses the same advertising object is reduced, and content that is difficult for the user to get bored can be displayed.

  In addition, the advertisement display program included in the product list page can be easily implemented with JavaScript (registered trademark) or the like, and the calculation load on the processing can be reduced.

  The interval at which the banner is inserted into the product list by the display device 200 is set to be equal to or greater than the number of product objects that can be displayed on the screen. Therefore, it is possible to prevent a plurality of banners from being displayed on the screen at the same time.

  Although the embodiment of the present invention has been described above, the above embodiment is an example, and the scope of application of the present invention is not limited to this. That is, the embodiments of the present invention can be applied in various ways, and all the embodiments are included in the scope of the present invention.

  For example, in the above embodiment, the banner includes advertising content in which the advertising objects AD1 to AD9 are arranged in order in the left-right direction, but the configuration of the banner is not limited to this. For example, the advertising content included in the banner 421 may be composed of advertising objects AD21 to AD23 generated by dividing one image or the like as shown in FIG. When the advertisement objects AD21 to AD23 are selected, the product page of the product related to the same advertisement may be changed or a different page may be changed. A plurality of banners 421 (421_1 to 421_3) including such advertisement content can be inserted into the product list 410 as in the embodiment shown in FIG. Further, when the display device 200 acquires the product list page including such a banner 421, the display device 200 acquires only the advertisement object AD21 to 23 displayed on the screen, thereby acquiring the entire image before the division. It is possible to acquire the advertising objects A21 to AD23 in a shorter time.

  In the above embodiment, an example has been described in which the banner includes a predetermined number of advertisement objects and can be rotated in the left-right direction. However, the configuration and display mode of the banner are not limited thereto. For example, the banner can be shifted in the left-right direction, and when one of the banners is shifted in the left-right direction, the other banners may be stretched according to the amount of the shifted banner. Here, the extension of the banner means that the banner extends in the left-right direction as the number of advertising objects included in the banner increases. For example, in the above embodiment, as illustrated in FIGS. 7A to 7C, when the banner 420_2 is rotated leftward by a distance dax (advertising objects AD1 to AD91), the other banners 420_1 and 420_3 are displayed. Is also rotated left by a distance dax. Therefore, as shown in FIG. 7C, in the banner 420_3, the advertisement object AD1 is displayed on the right side of the advertisement object AD9. On the other hand, when the banner 420_2 is shifted to the left by the distance dax, the other banners 420_1 and 420_3 are also shifted to the left by the distance dax, and the number according to the shifted distance dax (for example, one or three). The banners 420_1 to 420_3 may be extended in the right direction by acquiring the advertisement object from the server 100. In this case, when the product list page 400 is scrolled downward from the state shown in FIG. 7B, an advertisement object newly acquired from the server 100 is displayed instead of the advertisement object AD1 in FIG.

  Further, in the above-described embodiment, the example in which the display device 200 inserts a banner into the list of products acquired as a search result has been described. However, the items constituting the list into which the banner is inserted are not limited thereto, and are arbitrary. The items of can be applied. Further, the content included in the banner is not limited to the advertisement content, and any content can be applied.

  Note that the display device 200 according to the present invention can be provided with a configuration for realizing the above functions in advance, and an existing personal computer, an information terminal device, etc. can be installed by applying a program. It can also function as the display device 200 according to the invention. That is, an existing personal computer or information terminal device so that a program for realizing each functional configuration by the display device 200 exemplified in the above embodiment can be executed by a CPU or the like that controls the existing personal computer or information terminal device. By applying to, the personal computer and the information terminal device can function as the display device 200 according to the present invention. The display method according to the present invention can be implemented using the display device 200.

  Further, such a program is not limited to the above, and can be applied by an arbitrary method. For example, the program can be stored and applied to a computer-readable recording medium [CD-ROM (Compact Disc Read-Only Memory), DVD (Digital Versatile Disc), MO (Magneto Optical disc), etc.], the Internet, etc. It is also possible to apply the program by storing it in a storage on the network and downloading it.

DESCRIPTION OF SYMBOLS 1 Display system 100 Server 111 Reception part 112 Generation part 113 Presentation part 120 Storage part 121 Goods DB
122 Advertising DB
200 Display device 211 Request transmission unit 212 Display unit 221 Screen 300 Internet 400 Product list page 410 Product list 420, 420_1 to 420_3, 421, 421_1 to 421_3 Banner 430 Heading object 900 Information processing device 901 Control unit 902 ROM
903 RAM
904 Output unit 905 Input unit 906 Communication unit 907 Bus

Claims (6)

A screen in which n banners (n is a natural number greater than or equal to 2) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction and can be scrolled in the first direction. With a display to display
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
Display device. The display unit acquires the number of items that can be displayed in the screen,
An interval for inserting the n banners into the list is set to be equal to or greater than the number of the acquired items.
The display device according to claim 1. The content is composed of a plurality of objects arranged in the second direction,
The length in the second direction of the n banners is an integer multiple of the width of each of the plurality of objects.
The display device according to claim 1. When any one of the n banners is shifted in the second direction, the other banners are stretched according to the amount of the shifted banner.
The display device according to claim 1. The display device displays the list in which n banners (n is a natural number of 2 or more) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction in the first direction. It has a display step that displays on the screen in a scrollable manner,
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
Display method. Computer
A screen in which n banners (n is a natural number greater than or equal to 2) that can be rotated or shifted in the second direction are inserted in the list of items arranged in the first direction and can be scrolled in the first direction. Function as a display unit to display
Each of the n banners includes the same content,
Of the n banners, the order inserted into the list is
In the first banner, the first position of the content is set as the display start position in the second direction,
In the i-th banner (i is a natural number satisfying 1 <i ≦ n), the position where the list is shifted from the display start position set in the (i−1) -th banner by the width displayed on the screen is Set to the display start position in the second direction,
When any one of the n banners rotates or shifts in the second direction, the other banners rotate or shift according to the amount or amount of the rotated or shifted banner.
program.

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