JP2018514839A - Method, apparatus and system for monitoring third-party digital technology vendors providing secondary content for Internet content publishers - Google Patents

Abstract

Various types of secondary ("foreign") content (eg, advertisements, trackers, analytics, widgets, privacy assets) are ultimately present on a content publisher's web page when displayed on a client computing device by a browser An analysis of a web page of an internet content publisher to identify third party vendor tags and piggyback vendor tags that are invoked during execution of a given web page. Such analysis reveals a parent-child relationship (“parent-child relationship”) between tags and foreign content sources and vendor tags. The identified vendor tags and corresponding publisher tags of the content publisher's web page and foreign content, as well as tags, foreign content and other information related to the source (eg parent-child relationship, content classification, tag call timing, tag Display graphical representations including one or more visualizations of waiting time due to, safe / unsafe calls of foreign resources, whitelisted / blacklisted sources, etc.). [Selection] Figure 23

Description

  This application filed with priority from US Provisional Application No. 62 / 127,281 entitled “Web Domain Third Party Digital Technology Vendor Monitoring Method, Apparatus and System” on March 2, 2015. Claim under Law 119 (e).

  Most companies are not well aware of marketing cloud vendors and do not reliably manage these vendors through a centralized process. In most cases, corporate marketing clouds are deployed through a wide network of individuals, departments and agencies with access to websites through buying, selling, IT, e-commerce, analytics and operations.

  The apparently organized group of text, images, and multimedia that is displayed on a web page is actually a group of often irrelevant content that somehow has been put together just before display. While the primary content of a web page (eg, article, game screen or video) is specific to the URL entered by the user, the rest of the page (often referred to as advertising real estate) Mostly left blank by content providers. In this case, the primary content provider allows other “third party” vendors to identify and provide “secondary” content. This secondary content typically includes visible web page elements and web page resources and invisible web page elements and web page resources.

  In its simplest form, an Internet content publisher (also referred to herein as a “business”) can be a single entity, eg, a contracted number, to provide a web page element (also referred to as a “tag”) to a website page. Contract with a three-party digital technology vendor. In this situation, the web page element is managed by a contracted third party digital technology vendor. However, this only relationship is a rare case. In practice, content publishers make use of multiple networks of third-party digital vendors, and as a result, websites can receive elements and resources from other third-party digital vendor networks that are not directly contracted by content publishers. Web page elements and web resources from multiple resources can be retrieved. This situation creates a multi-layered group of web page elements and web resources that can be remote from contracted third party digital vendors and content publishers.

  In addition, as digital behavior grows and deepens, Internet content publishers are responsible for creating customer databases, developing online e-commerce capabilities, and improving customer satisfaction experiences. All of these goals are undermined by poor marketing cloud management. Without control, content publishers and / or website curators are exposed to significant risks such as customer data leaking to competitors, diluted data assets, website latency, website security breaches and administrative inefficiencies. It is.

  In view of the above, the various embodiments of the present invention disclosed herein generally result in various types of secondary ("foreign") when displayed on a client computing device by a browser. Identify third-party vendor and piggyback vendor tags that are invoked during the execution of a given web page that causes content (eg, advertisements, trackers, analytics, widgets, privacy assets) to be present on the content publisher's web page Intended for analysis of web pages of Internet content publishers. Such an analysis reveals a parent-child relationship (“parent-child relationship”) between the source of tags and foreign content and vendor tags. The identified vendor tag, the content publisher's web page tag and the corresponding source of the foreign content, and the tag, the foreign content and other information related to the source (e.g. parent-child relationship, content classification, tag call timing, Display graphical representations including one or more visualizations with latency due to tags, foreign resource safe / unsafe calls, whitelisted / blacklisted sources, etc.

  More specifically, in one exemplary implementation, a “website monitoring” server provides a “SaaS” application via a web portal to a corporate client / content publisher, where the corporate client / content publisher Launch the SaaS application to analyze the web page of the content publisher. Through the web portal, the server visualizes the tags and tag / foreign content of the content publisher's web page (also referred to as a “tracker map”) and other information related to user functions and tags / foreign content and its sources. Display related data that facilitates the display of a graphical user interface (GUI) that includes it.

  In one embodiment, the analysis performed on the server according to the execution of the SaaS application relates to a known pattern of known URL web addresses corresponding to known third-party digital technology vendors, known vendor tags, and known vendor tags, respectively. Utilize a digital vendor database with specific content and structure. In accordance with the SaaS application, the server executes a predetermined web page of the corporate client / content publisher's website and maintains a request archive (HTTP request) of calls made from the web page during browser execution (e.g., server Or store it in memory elsewhere.) By a piggyback vendor tag that is searched and executed in response to a call made by a “resident” vendor tag and a resident vendor tag or a previous piggyback vendor tag of the original web page content received from the content publisher May be produced.

  According to the archive of calls made during web page execution, the server identifies the "parent-child relationship" (parent-child relationship) of all vendor tags corresponding to calls made during web page execution. Process each request archive entry for: In addition, the server may identify known third party digital technology vendors, known vendor tags, and Process each entry in the request archive based on a known pattern of known URL web addresses.

  In one exemplary implementation for displaying a GUI / graphic representation to visualize a third party vendor tag of a web page of an internet content publisher and a piggyback vendor tag that is invoked during the execution of a given web tag, the GUI / Graphical representations (“tracker maps”) include content publisher web page vendor tags and corresponding sources of foreign content and tags, foreign content and other information related to that source (eg parent-child relationships, content classification, tags Due identifiers or "nodes") due to latency, secure / unsafe calls to obtain foreign content, new tags that appear over time, etc.

  For example, in a “ball and stick” type tracker map graphic depiction, the graphic representation includes a host web domain identifier in the form of a circular node (or “sphere”) representing the host web domain of the web page of the internet content publisher, and a vendor tag. A plurality of vendor tag domain identifiers in the form of spheres each representing a corresponding foreign web domain to be provided. The graphical depiction includes a variety of vendor tag domain identifiers relative to a plurality of connectors (eg, arrows or lines or “sticks”) and other vendor tag domain identifiers that interconnect a host domain identifier and one or more vendor tag domain identifiers. A connector may also be included. In one aspect, such a connector represents a parent-child relationship (“parent-child” relationship) of interconnected domain identifiers. The graphical depiction may also include a plurality of third party vendor identifiers that represent third party digital technology vendors that are graphically related to the vendor tag domain identifier and that provide vendor tags from the foreign domain.

  In another illustrative aspect of the graphical depiction, the size of each of the vendor tag domain identifier circular nodes is the prevalence of each of the one or more vendor tags invoked during execution of at least one web page (ie, , Call frequency). Similarly, each color of the vendor tag domain identifier may represent a respective classification (eg, advertisement, tracker, analysis, widget, privacy asset) of the vendor tag that is invoked during execution of at least one web page. In other aspects, the thickness of each of the connectors is between each domain represented by the interconnected nodes (eg, between the host domain represented by the interconnected domain identifier and one foreign web domain). Or the total amount (or amount) of communication between two foreign web domains. Other illustrative aspects of graphic depictions (eg, using different colors, shapes, shading, hatching, contours and / or transparency of nodes, and / or different colors, thicknesses or line types of connectors) include tags Represents one or more of latency, tag security (eg, unsafe call to secure call) and evolution of tag presence (eg, when a new tag appears on a web page at a given time). May be.

  In different implementations, the processing of the web page by the server to facilitate the display of the graphic representation may be done in near real-time “live”, or (e.g., trends over time and / or composite vendor tags Web pages may be processed / scanned daily, weekly, or other cycles (to observe information / activity). In some implementations, the analysis performed by the website monitoring server is a single page of a content publisher's web page using Google Chrome (R) DevTools (e.g., Google Chrome (R) DevTools Remote Debugging Interaction Protocol). One or more executions and messages generated during the execution of at least one web page associated with the HTTP request and each responding to the HTTP request (part of the message corresponds to the JavaScript call stack). Monitoring may be included. In one exemplary implementation, the server configures such a message as a type-stamped data object, and in some examples is based on a parent-child relationship (based on a Javascript® initiator URL), a tag identity, and Store the data object in the archive for further processing to determine the vendor identity.

  In summary, one embodiment provides a plurality of content for providing foreign content to a client computing device according to execution of at least one web page (304) of a website (302) by a browser (210) running on the client computing device (200). The third-party digital technology vendor (500A, 500B) of the website monitoring device (100) is disclosed and monitored. A host web domain (300) for hosting the website (302) via the Internet (600) and a plurality of foreign web domains respectively associated with a plurality of third party digital technology vendors. (400A, 400b) and at least one communication interface (102) communicatively coupled to the query computing device (900), at least one memory (106) for storing processor executable instructions (110), and at least one And at least one processor (108) communicatively coupled to the communication interface and at least one memory. Upon execution of processor-executable instructions by at least one processor, the at least one processor A) controls at least one communication interface and A1) receives a query from the query computing device that identifies the host web domain; A2) In response to the query, retrieve at least one web page of the website from the host web domain (720), and B) identify a plurality of vendor tags (306A, 306B) of the at least one web page (740). The plurality of vendor tags each include a corresponding redirection command (308A, 308B), and each corresponding redirection command includes at least one of a plurality of foreign web domains. A uniform resource locator (URL) for invoking at least one corresponding foreign web resource (402A, 402B) of the web address (301A, 310B), and C) a plurality of each associated with a plurality of vendor tags of at least one web page Multiple third-party digital technology vendors and a plurality of piggyback vendor tags associated with a plurality of vendor tags of at least one web page, respectively, by a URL web address included in each of the corresponding redirection commands and a corresponding redirection command. Or based on at least one corresponding foreign web resource retrieved in response to each of the corresponding redirection commands (760) and D) less Graphic related data representing a graphical representation (1000) of a host web domain, a plurality of vendor tags identified in at least one web page, and a plurality of piggyback vendor tags associated with the plurality of vendor tags, also controlling one communication interface Are transmitted to the query computing device (900) over the Internet and processing the display related data to display the graphical representation, the graphical representation includes a host web domain identifier (1002) that represents the host web domain; A plurality of vendor tag identifiers (1004A, 1004B) representing a plurality of vendor tags and a plurality of piggyback vendor tags identified on at least one web page, and graphically related to the vendor tag identifier and identified on at least one web page A plurality of third party vendor identifiers (1006A, 1006B) representing a plurality of third party vendors and a plurality of piggyback vendor tags respectively associated with the plurality of vendor tags.

  Another embodiment identifies and monitors a plurality of third party digital technology vendors that provide foreign content to a client computer device according to execution of at least one web page of the website by a browser operating on the client computer device Intended for website monitoring devices. The website monitoring device communicatively couples the website monitoring device via the Internet to a host web domain hosting the website and a plurality of foreign web domains each associated with a plurality of third party digital technology vendors. At least one communication interface; at least one user interface including a display; at least one memory storing processor-executable instructions; at least one communication interface; at least one user interface; and at least one memory. And at least one processor. Upon execution of the processor-executable instructions by the at least one processor, the at least one processor A) controls at least one communication interface to retrieve at least one web page of the website from the host web domain, and B ) Analyzing at least one web page searched to identify a first vendor tag of at least one web page including a first redirection command, wherein the first redirection command includes at least one of a plurality of foreign web domains; A uniform resource locator (URL) web address for invoking at least one first foreign web resource therein, and C) executing a first redirection command, thereby causing at least one communication interface A first foreign web resource based on a first URL web address, the first foreign web resource including an additional redirection command, wherein the additional redirection command includes a plurality of redirection commands. Including an additional URL web address for invoking at least one additional foreign web resource in at least one of the foreign web domains, and D) a first third of a plurality of third party vendors associated with the first vendor tag Identifying the vendor based on at least one of the first URL web address and the first foreign web resource included in the first redirection command, and E) executing an additional redirection command for the first foreign web resource This allows at least one communication event Control the interface to search for additional foreign web resources based on additional URL web addresses, and F) add additional third party vendors of multiple third party vendors to additional redirection commands included in the additional redirection commands. Identify based on at least one of a URL web address and an additional foreign web resource.

  Another embodiment provides an Internet content publisher website for identifying a plurality of third party vendor tags that cause foreign content to be present on at least one web page of the website when displayed by a browser operating on a client computing device The system which analyzes each web page of is targeted. The system communicatively couples the system over the Internet to at least one host web domain hosting a website, a plurality of foreign web domains associated with a plurality of third party digital technology vendors, and a query computing device, respectively. At least one communication interface and at least one memory storing processor-executable instructions and a digital vendor database, the digital vendor database corresponding to a plurality of known third-party digital technology vendors, respectively. A vendor entry, a plurality of known tag entries respectively corresponding to a plurality of known vendor tags, and a plurality of known patterns existing in known URL web addresses respectively corresponding to a plurality of known vendor tags are respectively paired. To include a plurality of the known URL pattern entry, and at least one memory comprises at least one processor communicatively coupled to at least one communication interface and the at least one memory. Upon execution of processor-executable instructions by at least one processor, the at least one processor A) controls at least one communication interface and A1) receives a query from the query computing device that identifies the host web domain; A2) In response to the query, retrieve at least one web page of the website from the host web domain, and B) execute at least one web page to generate a plurality of hyper pages created during execution of the at least one web page. A text transfer protocol (HTTP) request is determined, and each HTTP text corresponds to one vendor tag of a plurality of third party vendor tags, and C) request archive entries respectively corresponding to a plurality of HTTP requests made in B). A request archive entry in at least one memory; D) processing each request archive entry in the request archive to determine a parent-child relationship of each of the plurality of third party vendor tags; and E) a request archive in the request archive. Process each entry to provide multiple vendor tags and multiple third party digital technology vendors corresponding to multiple vendor tags, multiple known vendor entries, multiple known tag entries and multiple known URLs in the digital vendor database. Identifying based at least in part on the pattern entry, F) controlling at least one communication interface, a plurality of vendor tags determined in E), a plurality of third party digital technology vendors determined in E), and D) Each of the multiple vendor tags determined in The data representing the parent-child relationship Bendatagu of, and transmits the query computing device via the Internet.

  Another aspect is a computer-assisted method for displaying a graphical representation of a plurality of third-party vendor tags associated with an Internet content publisher's website on at least one display device, wherein when executed by a browser, the plurality of vendor tags It is directed to a computer-assisted method in which foreign content is provided on each web page of a content publisher's website. The computer-assisted method includes: A) electronically analyzing at least one web page of a website to identify at least some of a plurality of vendor tags associated with the at least one web page, wherein at least some of the plurality of vendor tags are A first plurality of resident vendor tags of at least one web page and a second plurality of piggyback vendor tags invoked during execution of the at least one web page, and B) on at least one web page Determining a parent-child relationship of each of at least some of the related vendor tags, C) determining a plurality of third-party digital technology vendors corresponding to at least some of the plurality of vendor tags, and D) displaying display related data , A) at least part of the plurality of vendor tags identified in A), and each of the vendor tags determined in B) Display-related data generated based on a parent-child relationship and a plurality of third-party digital technology vendors determined in C), and E) to facilitate display of the graphic representation on at least one display device. To the at least one display device, the display-related data is displayed when the graphical representation is displayed, wherein the graphical representation represents a host web domain identifier representing a host web domain of the website of the Internet content publisher and at least one of the plurality of vendor tags. A plurality of vendor tag domain identifiers each representing a corresponding foreign web domain providing a portion and a plurality of connectors interconnecting the plurality of vendor tag domain identifiers, each of the plurality of connectors coupled to the connector Corresponding multiple vendor tag domain identifiers Multiple connectors representing parent-child relationships of a single vendor tag provided by a single foreign web domain represented by and represent multiple third-party digital technology vendors graphically related to multiple vendor tag domain identifiers A plurality of third party vendor identifiers.

  All combinations of the above concepts in the published application and the attached appendices incorporated herein by reference and additional concepts that will be described in more detail below (provided that such concepts are not inconsistent with each other) are disclosed herein. It should be understood that this may be considered as part of the subject matter of the invention. In particular, all claimed subject matter appearing at the end of this disclosure is considered to be part of the inventive subject matter disclosed herein. It is also to be understood that the terms explicitly used herein that appear in the disclosure incorporated herein by reference should be accorded the meaning most consistent with the particular concepts disclosed herein.

  Those skilled in the art will appreciate that the drawings are primarily for illustration and are not intended to limit the scope of the inventive subject matter described herein. The drawings are not necessarily to scale, and in some cases, various aspects of the inventive subject matter disclosed herein may be exaggerated or enlarged in the drawings to facilitate understanding of the various forms. is there. In the drawings, like reference characters generally indicate similar features (e.g., functionally similar and / or structurally similar components).

FIG. 2 shows a high level view of a system for monitoring third party digital technology vendors in a web domain according to an embodiment of the present invention. 2 illustrates an example of a data structure of a web page including a web element, a redirection command, and a uniform resource locator (URL) according to an embodiment of the present invention. Fig. 4 shows a front end view of a portion of a web page and web page source code according to an embodiment of the invention. 2 shows an example of a foreign web resource according to an embodiment of the present invention. 2 illustrates an example of a client computing device that loads web resources from a piggyback vendor according to one embodiment of the invention. FIG. 4 illustrates an example of a graphical depiction of a resource / event chain according to an embodiment of the invention. 2 shows a first flow chart representing a portion of instructions executed by a website monitoring device according to an embodiment of the present invention. FIG. 6 shows a second flowchart representing a part of an instruction executed by the website monitoring apparatus according to the embodiment of the present invention. FIG. 6 shows a third flowchart representing a part of the instructions executed by the website monitoring apparatus according to the embodiment of the present invention. FIG. 6 illustrates aspects of a process performed from a client device to provide vendor data to a website monitoring system according to an embodiment of the present invention. An example of foreign resources and parent-child relationships that can be inserted into a web page or web domain is shown. Fig. 3 illustrates a user interface enabled by a website monitoring system according to an embodiment of the present invention. FIG. 6 illustrates a toolbar for filtering and viewing different aspects of a plurality of third party vendor chains associated with a web domain or website in accordance with an embodiment of the present invention. FIG. 4 illustrates a graphical user interface characterizing a new tag associated with a web domain or website according to an embodiment of the invention. FIG. 6 illustrates a graphical user interface characterizing insecure communication between a web domain or a domain associated with a website according to an embodiment of the invention. FIG. 6 illustrates a graphical user interface characterizing whitelist tags and new tags associated with a web domain or web site according to one embodiment of the present invention. FIG. 5 illustrates a graphical user interface characterizing insecure communication between a web domain or website-related blacklist tag and domain according to an embodiment of the invention. FIG. 6 illustrates a graphical user interface characterizing the loading latency of a vendor tag associated with a web domain or website according to one embodiment of the invention. 6 illustrates a graphical user interface displaying a timeline associated with loading times of a plurality of tags associated with a web domain or website according to one embodiment of the invention. FIG. 6 illustrates a graphical user interface displaying a plurality of tree views associated with a web domain or website according to an embodiment of the invention. FIG. 6 illustrates a graphical user interface for creating a blacklist alert according to an embodiment of the present invention. 2 illustrates a graphical user interface displaying statistical data and information associated with a web domain or website according to one embodiment of the invention. 6 illustrates a process for scanning a web page to find and display web resources associated with the web page according to one embodiment of the invention. FIG. 6 illustrates a process of scanning a plurality of web pages to find and display web resources associated with a plurality of domains according to an embodiment of the present invention.

  The features and advantages of the present invention will become apparent from the following detailed description when considered in conjunction with the drawings.

  A more detailed description of various concepts and embodiments associated with monitoring methods, apparatus and systems of third party digital technology vendors providing secondary content for Internet content publishers according to the present invention is provided below. It should be understood that the disclosed concepts are not limited to a particular method of implementation, and that the various concepts described above and the various concepts described in detail below can be implemented in a variety of ways. Examples of specific implementations and applications are provided primarily for illustration.

  Glossary

  Web domain: the area of administrative autonomy, authority or control of computer resources in the Internet

  Website: A set of related web pages, typically provided from a single “host” web domain. The website is hosted on at least one web server in the host web domain and is accessible via an internet browser (an application residing on a client computing device). A given web page of a website is accessed via an internet address (ie, a “web address”) used by a browser and known as a uniform resource locator (URL). The URL includes a host web domain and a compact sequence of characters (character sequence of characters) that identifies the location of the web domain where (and can be searched for) the given web page. The URL of each web page of the website organizes the page hierarchically, and a typical website includes a “home page” that includes the corresponding URL, and the home page is typically (a common web of URLs). Contains hyperlinks to other web pages of the website (with different corresponding URLs associated by domain identifiers).

  Web page: typically written in plain text and embedded in a formatting instruction of a markup language (eg, XML or hypertext markup language HTML) and / or scripting programming language A “hypertext” document stored on at least one web server of the web domain that hosts the website to which it belongs. Web pages are accessed and transferred using a hypertext transfer protocol (http) (eg, between a web server in a web domain and a client computing device). Secure web pages are accessed and HTTP-secure or “https” using encryption in the form of a secure socket layer (SSL) to provide security and privacy to consumers of web page content (described below). It is transferred using. An internet browser (an application residing on a client computer device) retrieves a web page from a web server (via a URL corresponding to the web page) and displays a display device (or perceptible output, eg, sound) associated with the client computer device. Interpret and / or execute the retrieved web page in order to provide various information (other user interfaces that provide). In some cases, the execution of the web page by the browser manages and monitors the user / viewer experience and the exchange of information provided to the client computing device according to the HTML and scripting instructions present in the web page.

  Content (or “web page content”): A collection of perceivable or hidden digital assets that result from the interpretation and / or execution of web pages by a browser. Examples of perceivable digital assets for web page content include, but are not limited to, audio, images, videos, videos, and widgets (eg, assets associated with social media). Examples of hidden digital assets are for analyzing web tracking assets (for monitoring user activity of displayed web pages), performance metrics (related to websites) and web page displays Including, but not limited to, web analytics service assets and privacy related assets (to provide privacy related functionality). The executed web page may result in multiple digital assets of various types.

  Element (or “web page element”, colloquially also referred to as “tag”): type of element and opening tag to identify element content (not to be confused with web page content) and end A web page (or exist as an isolated file) that can be embedded in a web page and / or executed by a browser, including a closing tag. Given start and end tags that typically define the “start boundary” and “end boundary” of a web page element, such elements are sometimes referred to simply as “tags” as a whole. Web page elements (or so-called “tags”) are digital assets that make up various formatting characteristics of web pages and web page content (digital assets that can perceive a portion of the digital asset when the browser interprets and executes the web page). And the rest can be hidden digital assets). A single web page may contain hundreds or thousands of elements, and typically a web page comprises at least four elements: an HTML element, a header element, and a title element. ) And a body element. Other examples of web page elements are included, but not limited to.

  Perceptible elements (resulting in perceptible digital assets of web page content): text elements, still image elements (eg GIF, JPEG, PNG, SVG, Flash), video elements (eg GIF, SVG, Flash, Java (registered) Trademark applet), video elements (eg, WMV, RM, FLV, MPG, MOV), grouping elements (eg, navigation bar, other website criteria information elements), interactive elements (video page viewers, page content and Can exchange information)-Hyperlinks, buttons, interactive text elements, interactive image / video elements ("click to play" images, games)

  hidden elements (some of which can yield hidden digital assets of web page content): comments, metadata, style information (eg, cascading style sheets), scripts (see below).

  Script: A type of web page element or “tag” whose content is used to automate the execution of a given task (eg, when a web page is loaded and executed by a browser on a client device or displayed web It comprises a sequence of instructions written in a specific scripting language other than HTML (e.g., JavaScript (registered trademark), PHP, Perl) that is interpreted and executed on the client computing device (when launched from a page hyperlink).

  Resource (or “web resource”): A file stored on a web-accessible server that can be identified and accessed via a URL. Examples of web resources include web pages, media files in various formats (eg, text documents, images, videos, etc.) and one or more separate scripts (including any script in various script languages—see above). Contains files containing web page elements or “tags”. A digital asset resource is a file that contains data or code for directly instantiating a digital asset or hidden digital asset that can be perceived upon execution by a browser of a web page element that contains or points to the digital asset resource.

  Redirection command: a command that is included in the element content of a web page element and has a URL as a parameter, where the URL is a foreign web domain (ie, a domain other than the domain of the web page that contains the web page element that contains the redirection command) Point to the internet location. Thus, a web page element can “call” (eg, advance, request and / or retrieve) foreign web resources in a foreign web domain via a redirection command.

  Source: The provider of the resource, ie the curator / owner of the web domain that contains the web server where the resource is stored. In connection with the execution of a web page, the publisher is the owner / curator of the host website to which the web page belongs (and the source of the web page hypertext document). Final source means a provider of digital asset resources that contain data or code for directly instantiating a digital asset or hidden digital asset that can be perceived during the execution of a web page, whereas an intermediate source is (different intermediate It means a provider of resources that point to other resources (provided by the resource or the final resource) (eg, via a redirection command).

  Third-party digital technology vendor: The source of a foreign web resource that is called by a web page element redirection command when the web page containing the web page element is executed by the browser (ie, the third-party digital technology vendor stores the foreign resource And is the owner / curator of a foreign web domain where a foreign resource is requested or “called”.) When a number of elements of a given web page are typically written by or for the purpose of a website curator or web domain owner (ie, a “publisher”), some elements of a given web page (“third party” It may be provided by a third party digital technology vendor, also referred to as a “vendor” or simply “vendor.” Such a third party vendor may provide a website for providing additional content to one or more web pages. The publisher may contract with the additional content, and the additional content originates from the foreign web domain (thus, such additional content is referred to as foreign content). In particular, the third acting as an intermediate source Vendor provides a Web page element that calls the first foreign resource, the first foreign resource invokes a second foreign resources provided by different third party or "piggyback Vendor".

  Website Marketing Cloud: A group of third-party digital technology vendors (including piggy bag vendors) related to a given website via a redirection command present in the web page element of the website web page (part of the redirection command) May point to a foreign resource that also contains a redirection command.)

  Vendor Tag: A web page element or “tag” provided by a third party vendor and containing at least one redirection command (which can be a script). When a web page that includes a vendor tag is executed by a browser, the vendor tag (based on a redirection command) is present in a web page comment (also referred to as “secondary content”) or perceived foreign content or hidden foreign content. Call one or more foreign resources of the foreign web domain that occurs directly. Such foreign content may include multiple perceptible foreign digital assets or hidden foreign digital assets. Includes examples of different classifications of vendor tags associated with third party vendors and corresponding different types of foreign digital assets instantiated by such vendor tags.

  Advertising tag: A tag that displays advertising content (eg, text, images, video, rich media or other types of objects) when executed.

  Tracker tag: A tag that instantiates a tracking digital asset that, during execution, collects data about users who interact with web pages displayed / executed for audience intelligence and behavior analysis. While vendor tags categorized in other categories can serve this purpose, “tracker tags” are only placed to follow and be attributed to actions on the user.

  Analytics tag: A tag that instantiates an analytic digital asset that, when executed, collects information designed for website audience intelligence (e.g., location, time required for pages, and query and / or exit data).

  Privacy tag: A tag that instantiates a privacy digital asset that, during execution, discloses and / or provides an opt-out function (eg, in-ad notification or site certification badges).

  Widget tags: Tags that instantiate web widget digital assets, ie, user-facing page functionality (eg, social buttons, comment forms, and video players) when executed.

  Unknown tag: A tag that is identified as the product of a known third-party vendor if the tag's function (and any corresponding digital asset instantiated upon execution of the unknown tag) has not yet been determined .

  The first vendor tag that exists as an element of the web page calls and loads the foreign resource from the foreign web domain (when the web page is interpreted or executed by a browser running on the client computing device), A second vendor tag can be included or can be a second vendor tag. This second vendor tag is sometimes referred to as a piggyback vendor tag provided by a piggyback vendor. The piggyback vendor tag may be interpreted or executed by the browser of the client computing device and some other (one or more) foreign resources (eg, manipulated / curated by the piggyback vendor) by the piggyback vendor tag. It may be forwarded from another foreign web domain to a browser running on the client computing device.

  Vendor chain (also called “resource / event chain”): Multiple third party vendors (including “piggyback vendors”) linked by one or more redirection commands, requesting foreign resources via redirection commands The first foreign resource requested and retrieved in the first event via execution of the web page by the browser may include the URLs of other requests and the second foreign resource, and As a result, the browser requests and retrieves a second foreign resource (from the same source or a different source) for the second event, as well as other requests and third foreign resources. , Etc. The parent-child relationship may consist of two foreign Parent / child relationship between source / vendor tags (parent tag that calls a child tag-the child tag can be the parent tag that calls / searches the next child tag, and the original parent tag is “Grandparents” in this example) Note that this is the case.) Such a chain of resources / events may continue until a foreign digital asset resource is searched, and as described above, the digital asset resource itself is not involved in other resource requests and is not a web page execution. Construct a file containing data or code to create an instance of a digital asset or hidden digital asset that can be perceived in time.

  Mixed content web page: a secure web page element (calling a resource via https, for example using a secure URL) and an insecure web (calling a resource via an unsecure URL, eg, http) A web page that contains both page elements.

  Third-party digital technology monitoring system components

  FIG. 1 illustrates a high level view of a system for monitoring third party digital technology vendors in a web domain according to one embodiment of the present invention. The website monitoring device 100 includes a user interface / display 104 and / or a graphical user interface (GUI) for displaying and receiving information from a user. The user interface may receive commands from a processor 108 that is physically coupled to a memory 106 having a set of executable instructions 110 that allow multiple functions to be performed by the device 100. In addition, the device 100 includes a communication interface 102 that receives data from one or more devices over the Internet 600 and transmits data to one or more devices.

  Apparatus 100 is communicatively coupled to digital vendor database device 800. Database device 800 stores a group of third party vendor information including, but not limited to, vendor names, vendor descriptions, vendor tags, and unique patterns characterizing the vendor tags. The apparatus 100 can retrieve vendor information stored in the database device 800, for example, in response to a request to perform one or more operations to identify the origin of the web source. In addition, the database device 800 can receive data from one or more devices over the Internet 600 and transmit data to one or more devices.

  The client computing device 200 includes a user interface / display 204 and / or a graphical user interface that displays and receives information from the user. The user interface is physically stored in a memory 206 having a set of executable instructions 110 that execute a browser 210 that enables multiple functions to be performed by the device 200, including but not limited to transmission of foreign web domain data to the device 100. Commands may be received from the processor 208 coupled to the processor. Further, the device 200 includes a communication interface 202 that receives data from one or more devices over the Internet 600 and transmits data to the one or more devices.

  The device 100 can load one or more web resources associated with a website 302 comprising a group of linked web pages 304 residing on a web server 301 that is part of the host web domain 300. The web resources associated with website 304 can be foreign resources, eg, 402A and 402B, which originate from foreign web domains, eg, 400A and 4000B. Such foreign web domains may be managed and / or owned by third party vendors 500A and 500B.

  Query computing device 900 includes a user interface / display 904 and / or a graphical user interface (GUI) for displaying and receiving information from a user. User interface 904 is physically coupled to memory 906 having a set of executable instructions 910 that enable multiple functions to be performed by device 900, including sending data to device 100 and receiving data from device 100. Commands can be received from the modified processor 908. In addition, the device 900 includes a communication interface 902 that receives data from one or more devices over the Internet 600 and transmits data to one or more devices.

  FIG. 2 illustrates an example data structure of a web page 304 that includes web elements, redirection commands, and uniform resource locators (URLs) according to one embodiment of the invention. Web page 304 can comprise content that includes a plurality of web elements, eg, 306A and 306N. Some web page elements may further comprise a script for retrieving a digital asset resource from one or more redirection commands 308A-308N, eg, a foreign web domain identified by a URL, eg, 310A-310N. And 310N may point to foreign web domains 402A and 402B owned by a third party digital technology vendor, respectively. To that extent, the foreign web domains 402A and 402B are the final source of the retrieved digital asset resources.

  In some other cases, the first foreign domain may alternatively or additionally include an additional redirection command having an additional URL pointing to an associated additional foreign web domain and an additional third party digital vendor. You may return to a foreign resource with In such a case, the first foreign web domain and the additional foreign web domain may form a vendor chain or part of a vendor chain.

  FIG. 3 shows a front-end view of a portion of a web page and web page source code according to one embodiment of the present invention. A user communicating with the client computing device 200 can enter the URL of the website 302 via the browser 210. In such cases, the user interface display 204 can show a group of visible web elements 304A, eg, a web page 304 with an advertisement 3011. Further, the web page 304 can also include a plurality of invisible web elements 304B, eg, a script 3001.

  One or more redirection commands may be included in the invisible web element 304B. For example, the web element 3003 includes a redirection command 3002 for the URL 3005.

  FIG. 4 shows an example of a foreign web resource according to an embodiment of the present invention. Redirection commands can be executed and / or interpreted by the browser 210. For example, when executing the redirection command 3002 of FIG. 3, the web resource 3007A is loaded. Web resource 3007A may also include visible and invisible web elements. Further, the web resource 3007A can include a web element 3013 with a redirection command having a URL that points to a foreign web domain.

  In some cases, a redirection command for a foreign web domain can retrieve foreign digital assets. For example, redirection command 3013 may search for foreign digital assets configured to serve as a tracker provider for analysis of website publisher 3009A.

  FIG. 5 illustrates an example of a client computing device that loads web resources from a piggyback vendor according to one embodiment of the present invention. In some cases, a user communicating with the client computing device 200 can load the web page 304 for display. The web page 304 can have a web element 306A having a redirection command 308A with a URL 310A that points to the first vendor's foreign web domain 402A. The client computing device 200 may search for a foreign resource 412A that may also include a web element 406A having a redirection command 408A having a URL 410A pointing to the piggyback vendor's foreign web domain 404B. After execution of redirection command 408A, client computing device 200 retrieves foreign resource 412B from piggyback vendor foreign web domain 404B. The foreign resource 412B can be any of privacy service elements, advertisements, widgets, trackers, analysis tools, and similar foreign resources.

  FIG. 6 shows an example of a graphical depiction of a resource / event chain according to an embodiment of the invention. The sequence of redirection commands that occurred from the web element 3003 in FIG. 3 to the foreign digital asset 3009 in FIG. 4 can be visually shown as a resource / event chain, eg, 3013. Chain 3013 includes a start node 3004A that represents the website associated with URL 302A. During the loading of the website associated with URL 302A, one or more redirection events represented as the indicated edge of graph 3012A are triggered. A redirection event can load a foreign resource (eg, 3007A in FIG. 4) from intermediate source 3005B, and such intermediate resource is represented as intermediate node 3007B in graph 3021A. In addition, other redirection events can occur while the resource 3007A is loading. For example, when resource 3007A loads a digital asset resource (eg, 3009A in FIG. 4) from final source 3023, such digital asset can be represented as a leaf node 3009B and a publisher element, privacy service, advertisement, widget Categorizing according to one or more categories, including but not limited to trackers and analysis tools.

  FIG. 7 shows a first flowchart representing some of the instructions executed by the website monitoring device according to one embodiment of the present invention. Executable instructions stored in the memory of website monitoring device 100 (FIG. 1) may include processor readable instructions for retrieving (720) website (s) from the host web domain. Thereafter, the device 100 can identify the vendor tag of the web page (s) that has a redirection command that includes a URL for calling the foreign resource of the foreign web domain (eg, step 740). Thereafter, the apparatus 100 identifies the vendor tag of the web page (s) and the third party vendor of the associated piggyback vendor tag from the foreign web domain based on the redirection command, the URL of the redirection command and the retrieved foreign resource. (Eg, step 760). In addition, the apparatus 100 can display a graphical representation of all vendor tags and piggyback vendor tags having a host web domain and a third party vendor identifier (eg, step 780).

  FIG. 8 shows a second flowchart representing some of the instructions executed by the website monitoring device according to one embodiment of the present invention. In some other cases, the device 100 (FIG. 1) may determine a first web page element that includes a first redirection command for a first URL (745). Thereafter, the device 100 executes a first redirection command to retrieve the first foreign web resource that includes the piggyback vendor tag (761) and other redirections to other URLs in the first foreign web resource. The command is determined (762). A first third party vendor may be identified by the device 100 based on the first URL and / or the first foreign web resource (763). Thereafter, the apparatus 100 executes (764) other redirection commands to search for other foreign web resources, as well as other third parties based on other URLs and / or other foreign web resources. The vendor can be identified (765). Some variations of the steps described above can be repeated multiple times until the final source is identified. By final source is meant a provider of digital asset resources that includes data or code that directly instantiates a digital asset or hidden digital asset that can be perceived during the execution of a web page.

  FIG. 9 shows a third flowchart representing some of the instructions executed by the website monitoring device according to one embodiment of the present invention. In some other cases, the website monitoring device 100 may receive a query from the query computing device 900 (945). Query 945 may include a URL and / or domain name corresponding to a website opened by device 300. For example, the device 300 can be associated with the domain name “www.webServer300.com”. Thereafter, the apparatus 100 can retrieve one or more web pages from the web server 300 (961). Load and / or execute one or more web pages to determine whether there is an HTTP request corresponding to a third party vendor tag that can be executed when or after loading one or more web pages (962). Device 100 need not render the content of one or more web pages. In some implementations, the content of one or more web pages need not be displayed on the device 100. Additionally or alternatively, the electronic content received from server 300 can be loaded in a secure environment such as a sandbox and / or other similar test environment.

  In some implementations, execution of step 962 includes monitoring and listening for communication control protocol (TCP) socket messages. Thus, the device 100 can determine whether there are any HTTP requests or external calls to the foreign domain or other domains. In some implementations, each category or selected category of socket messages can be obtained by the device 100. The obtained socket message can include, for example, any HTTP request or other type of external call. The HTTP request can be further analyzed to determine when the request is executed, when the response is received, and the type of resources included in the response, eg, media files, trackers, advertisements, and similar web resources. In addition, the device 100 can also acquire when web resources or parent resources cause other HTTP requests, external calls, and other similar events. Thus, child web resources can also be identified. Thus, nested and / or piggyback requests can be analyzed as well.

  Some examples of messages or notifications that can be used to monitor socket messages are: Network_Requests, Network_Response, Network_DataReceived, Network_LoadingFinished, Network_LoadingCorrect Including but not limited to similar methods that can be overridden or enhanced. In other implementations, events can be captured by a customized event listener module whenever these methods are not configured in a browser or similar application.

An example of code that can be executed upon reception of a Network_Response in the form of a C # language can be provided as follows.
1. JToken responseToken = token.SelectToken ("response");
2. item.Connectionld = GetTokenValue <int> (responseToken, "connectionld", 0);
3. item.Status = GetTokenValue <string> (responseToken, "status", "");

  The code described above illustrates instantiation of a responseToken object that is initialized with content received from Network_Response (code line 1). The identifier of the physical connection used in the request can be extracted from the responseToken (code line 2). The response status can then be extracted from responseToken as well (code line 3). Some examples of status include, but are not limited to, successful communication, communication error, server error, etc. Those skilled in the art can similarly obtain a great deal of data related to external requests and other types of events by acquiring messages and notifications of the type described above.

  In some implementations, data obtained from messages and notifications can be stored in an archive electronic file (963). For example, one or more entities related to one or more HTTPs can be stored in an archive. Thereafter, the apparatus 100 may further process the archive entity to determine the parent-child relationship of each HTTP request corresponding to a third party vendor tag and / or other tags (964). Such a parent-child relationship can be indicated, for example, whenever the response initiates a second HTTP request for a tracker (child) after execution of the vendor tag (parent).

  The 964 process includes 1) identification of tags by comparing a tag with a list or table of candidate tags, 2) redirection parent-child relationships, eg, identification of responses to HTTP requests that redirect other domains, 3) protocols and Redirect parent-child relationship identification based on standardized initiators (ie, HTTP responses that indicate in the content that other web resources are loaded) 4) Analysis of parent-child relationships of web resources 5) Asynchronous web resource updates Analysis) (eg, AJAX technology), 6) implementation of heuristics to determine the closest parent of a web resource, and 7) confirmation of determining the parent-child relationship of the web resource. It can include methods and similar methods.

  Implementing the above-described techniques individually or entirely prioritized according to how each of these techniques provides a parent-child relationship between HTTP requests individually or globally (individually or in ensemble prioritizing). it can. The apparatus 100 performs a process (965) of identifying a vendor tag based on a known vendor entry, a known tag entry, and / or a known URL pattern entry. Thereafter, the apparatus 100 may send extracted data representing the third party vendor tag, the parent-child relationship of each third party vendor tag and the identifier of the third party digital technology vendor to the query computing device 900.

  FIG. 10 illustrates aspects of a process for providing vendor data to a website monitoring system according to one embodiment of the present invention. In some cases, a user 2002 that communicates directly with a client computer device (CCD) optionally installs browser extensions that allow the browser 210 to send browsing data 200 to the digital vendor database device 800. be able to. The digital vendor database device 800 can similarly collect data from multiple users who have optionally installed browser extensions so that browsing data can be provided to the digital vendor database device 800. Data stored in the digital vendor database device 800 can be utilized to implement a web resource classification engine configured in executable instructions from the apparatus 100 (FIG. 1).

  Some examples of browsing data collected from the client computing device 200 include identified trackers, the web page that found the tracker, the protocol of the web page that found the tracker, the blocking status of the tracker, and serving trackers. Domain identified, time taken to load web page and tracker, tracker location on web page, browser installed browser extension, browser extension version information, IP address (may not be stored) Such standard web server log information and HTTP header.

  FIG. 11 shows an example of a rollin resource and parent-child relationship that can be incorporated into a web page or web domain. In some implementations, a graphical representation 1000 of the host web domain 1002 can be displayed on the user interface 904 of the query computing device 900.

  Graphic depiction 1000 shows a tracker map having a vendor tag identified on at least one web page and a plurality of piggyback vendor tags associated with the vendor tag. Host web domain identifier 1002 represents the host web domain associated with the web page. Vendor tag identifiers 1004A, 1004B, and 1004C represent different types of web resources associated with a vendor tag identified in at least one web page. For example, the tracker web resource can be represented as a square or circle 1004B and a text identifier 1006B. Similarly, analytic web resources can be represented as squares or circles 1004C and text identifiers 1006C. In this case, the tracker represented by 1004B and 1006B may send an HTTP post request with user action information to the analytic web resource represented by 1004C and 1006C. Other web resources can be directly incorporated into the content of the web page itself, such as the analytic web resources represented as 1004A and 1006A represented as direct children of the root node 1002.

  Accordingly, a plurality of third party vendor identifiers may be associated with a plurality of third party vendors and / or domains and a plurality of piggyback vendor tags (eg, 1004B and 1004C) respectively associated with different vendor tags identified on at least one web page. Can be graphically associated with a plurality of vendor tag identifiers representing.

  FIG. 12 illustrates a graphical user interface for finding third party vendors and vendor chains and / or resource / event chains associated with a web domain or website according to one embodiment of the present invention. The indicated graph 1091 depicts a website marketing cloud for website 1099. Node 1097 is a graphical depiction of website 1099. The remaining nodes represent foreign web resources that are loaded when the website is loaded into the browser. Make each node a color coded to classify foreign web resources as a category from set 1051 including publisher resources, privacy service resources, advertising resources, widget resources, tracker resources, analysis resources, unknown resources, etc. Can do.

  The user can request that the website be scanned to display the website marketing cloud by entering a URL in the text box 1057. In addition, the user can simulate the effect of adding a vendor tag to the website 1099 by using the text drive tag text box area 1055. Further, the user can scan the website from the side of the client computing device located in the United States and / or other countries or geolocation. This feature is relevant. The reason is that the web resources loaded by the website can vary from country to country and / or from geolocation to geolocation. The user can start the scanning process by pressing a button 1101 that displays a cloud marketing cloud graph, for example, 1091, corresponding to the URL address entered in the text box 1057.

  A detailed description of each node in the path can be displayed under the representation of the marketing cloud 1091. For example, if the user clicks on a node in the marketing cloud 1091, specific information regarding the nodes in the path and the latency to load each node may be shown, all of which is included in section 1061.

  FIG. 13 illustrates a toolbar for filtering and observing various aspects of multiple third party vendor chains associated with a web domain or website according to one embodiment of the present invention. The user interface can include a toolbar that allows the user to observe the marketing cloud from various sides. For example, the items in section 1014 allow a user to select a website by specifying a domain name, URL or domain group. In addition, the user can observe the state of the website marketing cloud in the past time, for example, one week ago.

  Section 1012 of toolbar 1011 enables filtered observation of the marketing cloud by a specific URL contained in the vendor name or vendor tag. The items under the filter tracker map section 1010 allow the user to indicate the appearance rate of each displayed node / web resource source and the loading time or latency of each marketing cloud node / web resource. Switching between waiting time display can be performed. The filter section also allows the user to observe new tags, whitelist tags, blacklist tags, insecure tags and tag volumes. For example, the tag volume display can indicate the number of tags or web resources that are invoked through the node. The remaining filters are described in the remaining figures.

  The user has the option to view only one or more types of web resources, for example, the user may check one or more checkboxes of the listed items shown only in section 1008 below. it can. Such items include publisher elements, privacy services, advertisements, widgets, trackers and analysis tools. In addition, the user can control the depth of the graph to specify what level is below the node representing the website that the user wants to view. For example, if the user configures tool 1010 to observe a degree of separation of 3, the displayed marketing tool shows only three nodes under the node representing the scanned website.

  FIG. 14 illustrates a graphical user interface characterizing a new tag associated with a web domain or website according to one embodiment of the present invention. In some cases, the user can check a new tag check box 1017 under the filter tracker map section of the toolbar 1011. In such a case, any new tag newly added to the website marketing cloud 1091 can be displayed as a node with a + sign in the center, for example, node 1016.

  FIG. 15 illustrates a graphical user interface that characterizes insecure communication in a foreign tag associated with a web domain or website according to one embodiment of the invention. In some cases, the user can check the insecure tag checkbox 1019 under the filter tracker map section of the toolbar 1011. In such a case, unsecured communications in the marketing cloud 1091 can be displayed as edges drawn with points between nodes, and unsecured communications are determined, for example, as edge 1018.

  FIG. 16 illustrates a graphical user interface characterizing whitelist tags and new tags associated with a web domain or website according to one embodiment of the invention. In some cases, the user can check multiple check boxes. For example, the user can check a new tag check box 1017 and a white list tag check box 1021 under the filter tracker map section of the toolbar 1011. Whitelist tags are tags that require a publisher to have a publisher's marketing cloud. In such a case, any new tag currently added to the web marketing cloud 1091 can be displayed as a node with a + sign in the middle, eg, node 1022, and any whitelist tag or resource Can be displayed as a white node, eg, node 1020.

  FIG. 17 illustrates a graphical user interface characterizing blacklist tags and insecure communications in a third party vendor associated with a web domain or website according to one embodiment of the present invention. In some cases, the user can check multiple check boxes. For example, the user can check the insecure tag check box 1019 and the blacklist tag check box 1023 under the filter tracker map section of the toolbar 1101. A blacklist tag is a tag that specifies a tag that a publisher does not want to have in the publisher's marketing cloud. In such a case, any insecure communication in the marketing cloud 1091 can be displayed as an edge drawn with dots between nodes, where the insecure communication is determined, for example, as an edge 1018, and any blacklist tag Or the resource can be displayed as a black node, eg, node 1024.

  FIG. 18 illustrates a graphical user interface characterizing the loading latency of a vendor tag associated with a web domain or website according to one embodiment of the invention. In some cases, the user can select a latency radio button 1029 below the filter tracker map on the toolbar 1011. In such a case, every node in the marketing cloud 1091 can be displayed with the time to load the client device's resources, eg, the times shown in 1028 and 1030.

  FIG. 19 illustrates a graphical user interface displaying a timeline associated with the loading time of a web domain or a plurality of tags associated with a web domain according to one embodiment of the invention. In some cases, the user can select the time series display tab 1064. In such a case, a plurality of load time series can be displayed corresponding to the web resources of the marketing cloud 1091. For example, time series 1063A shows the total load time for loading a web page and resource 1066. In this display, the user can see the loading time of each of 1066 web resources. Also, descriptive statistics for website load time, eg, average waiting time 1063B, can be calculated and displayed.

  FIG. 20 illustrates a graphical user interface showing a tree view of a plurality of tags associated with a web domain or website according to one embodiment of the present invention. In some cases, the user can select the tree view tab 1068. In such a case, multiple tree displays of the marketing cloud 1091 can be displayed. In this case, the root node 1065 represents a scanned website, and intermediate nodes, for example, 1067 and leaf nodes, for example, 1069, each represent a web resource with the website 1065.

  FIG. 21 illustrates a graphical user interface for creating a blacklist alert according to one embodiment of the present invention. In some cases, the user can form multiple alerts regarding web resources loaded into the marketing cloud associated with the website. For example, a user can create a blacklist alert that is activated when a user encounters a pre-designated unwanted tag in a marketing cloud associated with a domain, domain group, and / or URL. The user can form an alert by entering a name in the text box 1071. The user can enter in the text box 1075 the recipient's email address that will receive alerts when conditions are met, for example, when an unwanted tag is encountered in the marketing cloud. The user can specify a domain by entering the domain, domain group or URL in text box 1077. Furthermore, the user can specify the monitoring frequency by inputting a time interval in the drop-down menu 1073. One or more tags can be associated with the alert by entering or selecting a tag in the text box 1081.

  Alerts, new tags, missing tags, whitelist tags, insecure tags, script signatures (SS) (SS alerts monitor changes in scripts and associated risk levels in the marketing cloud And a similar alert may be configured to detect multiple events associated with the marketing cloud.

  FIG. 22 illustrates a graphical user interface that displays statistical data and information associated with a web domain or website according to one embodiment of the present invention. In some cases, the graphical user interface 1000 can display a summary page that includes graphical information and statistical data. For example, the country of the map 1047 can be coded in color to represent website performance / latency when loading from a country terminal. For example, country 1044 displayed in orange or red can be interpreted as having long latency or undesirable performance, and blue countries (eg, 1046 and 1048) can represent desirable performance. , Dark blue 1048 may represent the most desirable performance.

  Information about the latency of one or more types of web resources on the website can be displayed. For example, multiple insecure links 1034 in the marketing cloud can be displayed with different background colors representing latency. The color can be interpreted as follows. Red when the insecure latency of loading resources over an insecure link exceeds 0.7 ms, yellow when the latency is between 0.4 and 0.699 ms, wait Green when the time is between 0.1 and 0.399 milliseconds and gray when there is no activity. The change in script signature can be displayed at 1036 as well.

  The graphical user interface shown in FIG. 20 may also include a plurality of navigation shortcut buttons 1043, which allows the user to quickly select a preselected section, eg, a missing tag section, a whitelist tag section, a new tag section, etc. Can navigate to.

  Statistical information can also be displayed, for example, the latency graph shown at 1038 provides information about average tag latency and average page latency. Histogram 1040 may also provide information about the number of tags and / or vendor tags associated with a particular website or domain.

  FIG. 23 illustrates a process of scanning a web page to find and display web resources associated with the web page according to one embodiment of the present invention. In some implementations, the user 2404 can send a scan page request 2301 to the website monitoring device 100. Request 2301 may include a URL, domain name and / or identifier associated with the web page that user 2402 requests to scan. For example, the request 2301 can include a URL “www.hostwabdomain 300.com/homepage.html” corresponding to a web page opened by the device 300.

  The device 100 can receive the request 2301 and then, via an executable instruction 2319, the device 100 processes the request and “balls and sticks” for the web resources associated with the web page provided in the request 2301. The data can be compacted, compressed and / or extracted to construct the data structure required by the query computing device 900 to display a “type” tracker map. The 2319 processor executable instructions may be in accordance with the process described in connection with FIGS. 7, 8 and / or 9 of this document. Accordingly, the device 100 can request electronic content 2325 corresponding to any of the web pages hosted by the device 300, eg, 304 web pages. Thereafter, the device 100 can receive the requested electronic content via the page response 2321.

  Accordingly, one or more HTTP requests for a foreign web domain can be included in the page response 2321 and / or nested in one or more web resources embedded in the received electronic content 23321. Thereafter, the device 100 can create a foreign resource request 2323 for the foreign web domain 400A to retrieve the foreign resource 402A. Note that multiple foreign resource requests, such as request 2323, can be created in response to the contents of response 2321 and / or any nested HTTP requests included in foreign resource 402A. These requests can be directed to the foreign web domain 400A or other foreign web domain, eg, the foreign web domain 400B shown in FIG. Thereafter, via processor-executable instructions 2319, device 100 can transmit a data structure having data that displays a “ball and stick” type tracker map graphic representation as shown in interface 100.

  FIG. 24 illustrates a process of scanning a domain to find and display web resources associated with multiple domains according to one embodiment of the invention. In some implementations, the user 2404 can send a request 2401 to process a set or list of domains. This set or list may include multiple domains of interest to the user 2404.

  Processing of multiple domains may include tasks that are computationally expensive. The reason is that a domain can contain many web pages. Thus, this process can be performed by the device 100 based on a schedule. Thus, the device 100 can receive the request 2401, and then, via the processor executable instructions 2419, the device 100 processes the request and configures the data to construct the data structures necessary to display the tracker map. It can be compacted, compressed and / or extracted. Note that domains can be processed on a schedule, for example, weekly, daily, and / or at similar time intervals. The processed data can be stored in a storage location, eg, digital vendor database device 800. Accordingly, the query computing device 900 requests the preprocessed domain data to display a “ball and stick” type tracker map description of the web resources associated with each of the domain web pages included in the request 2401. You can search accordingly.

  The 2319 processor executable instructions may be in accordance with the process described in connection with FIGS. 7, 8 and / or 9 of this document. Thus, device 100 can request and receive domain data 2425 and 2421 according to a predetermined schedule. Domain data 2425 and 2421 may include electronic content corresponding to one or more web pages associated with (respectively) domains 300A and 300B.

  Note that the domain data 2425 and 2421 can include one or more HTTP requests for the foreign web domain. As described above in connection with FIG. 23, these HTTP requests can also be nested in one or more web resources embedded in the form of received domain data or received foreign web domain. Accordingly, the device 100 can create one or more foreign resource requests 2423 for one or more foreign web domains, eg, 400A, 400B, and 400C. These foreign web domains can send one or more foreign resource requests 2427. As described above, the response 2427 may have a nested HTTP request for other foreign web domains and the like. Thereafter, once all HTTP requests have been processed via the processor executable instructions 2319, the device 100 can query the query computer device to display a “ball and stick” type tracker map representation of each of the domain's web pages. A data structure having data required by 900 can be stored in the digital vendor database device 800. Thus, a scan domain response 2412 can be sent on demand and each tracker map of the domain can be displayed as shown at 1000.

  Conclusion

  Although various embodiments of the invention have been described herein, those skilled in the art will recognize various other means and / or to perform the functions and / or obtain one or more of the results and / or advantages described herein. Structures can be readily envisioned, and each such variation and / or modification is considered to be within the scope of the embodiments of the invention described herein. More generally, those skilled in the art will imply that all parameters, dimensions, materials and forms described herein are exemplary and that actual parameters, dimensions, materials and / or forms use the teachings of the present invention. It will be readily understood that it depends on the particular application. Those skilled in the art will recognize or be able to ascertain using no more than routine experimentation, many equivalents to the specific embodiments of the invention described herein. Accordingly, the embodiments described above are presented by way of example, and other than the embodiments of the invention specifically described and claimed within the scope of the appended claims and their equivalents are practiced. It should be understood that it can. Inventive embodiments of the present disclosure are directed to the individual forms, systems, articles, kits, and / or methods described herein. Also, any combination of two or more such forms, systems, articles, kits and / or methods is disclosed in this disclosure unless such forms, systems, articles, kits and / or methods are consistent with each other. Are included within the scope of the present invention.

  The above-described embodiments of the present invention can be implemented in any of a number of ways. For example, some embodiments can be realized by hardware, software, or a combination thereof. When the aspects of the embodiments are implemented at least in part in software, the software code is executed on any suitable processor or group of processors, whether provided on a single computer or distributed among multiple computers. can do.

  In this regard, one or more programs that perform methods of implementing various embodiments of the above-described techniques when executing various aspects of the present invention on one or more computers or other processors are provided. A coded computer readable storage medium (or a plurality of computer readable storage media) (eg, computer memory, one or more floppy disks, compact disk, optical disk, magnetic tape, flash memory, field programmable gate array or others Or a tangible computer storage medium or non-transitory medium). The computer readable medium may be portable so that the program or program stored on the medium may be loaded into one or more different computers or other processors to implement the various aspects of the current art described above. it can.

  The term "program" or "software" generally refers to any type of computer code that can be used to program a computer or other processor to implement various aspects of the current technology described above. Used to mean a set of computer-executable instructions. In addition, according to one aspect of the present embodiment, one or more computer programs for executing the method of the current technology at the time of execution do not need to exist in a single computer or processor, and various aspects of the current technology It should be understood that it may be modularly distributed among multiple different computers or processors to implement

  Computer readable instructions may take many forms, such as program modules, executed by one or more computers or other devices. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. Typically, the functionality of the program modules can be combined or distributed as desired in various embodiments.

  Also, the techniques described herein can be implemented as a method that provides at least one example. The actions performed as part of the method can be performed in any suitable order. Therefore, even if the embodiment is shown as a series of operations of the described embodiment, an embodiment in which the operation is performed in an order different from the described order including performing some operations at the same time may be configured.

  All definitions defined and used herein should be understood to cover lexical definitions, definitions of documents incorporated herein by reference, and / or the general meaning of the defined terms.

  The non-limiting terms “one” and “an” used in the specification and claims shall be understood to mean “at least one” unless otherwise specified.

  The phrase “and / or” as used in the specification and claims refers to “one or both” of the components being combined, ie, elements that are present in combination in some cases and separate in other cases. Should be understood to mean "". Multiple components listed with “and / or” should be construed in the same manner, ie, “one or more” of the combined components. Components other than the component specified by the phrase “and / or” may optionally exist regardless of whether or not they relate to the specified component. Accordingly, as a non-limiting example, reference to “A and / or B” when used in combination with an unrestricted word such as “comprising” in one embodiment (optionally includes components other than B) ) Means only A, in other embodiments only B (optionally including components other than A), and in yet another embodiment, A and B (optionally including other components) Mean both, and so on.

  As used in the specification and claims, “or” should be understood to have the same meaning as “and / or” as described above. For example, when separating items in a list, “or” or “and / or” should be construed as inclusive, i.e., not only at least one inclusion but also two or more components of the list. It should be understood to include one or more and any additional items not listed. Unless otherwise specified, “consisting of” such as “only one” or “only one” as used in the claims shall refer to more than one component or listed components. It means to include only certain components. In general, the term “or” as used herein precedes an exclusive term such as “any”, “one of”, “only one of” or “only one of”. Should be interpreted as representing an exclusive choice of (ie, one or the other but not both). As used in the claims, “consisting essentially of” has the general meaning used in the field of patent law.

  As used in the specification and claims, at least one phrase “at least one” associated with a list of one or more components is selected from any one or more of the components in the list of components. It is understood to mean that it is a component, does not necessarily include at least one component identified in the component list, and does not exclude any combination of components in the component list. Should. This definition allows for the optional presence of components other than the identified component regardless of whether or not it is associated with the identified component in the list of components that refer to the phrase “at least one”. Thus, as a non-limiting example, “at least one of A and B” (equivalently “at least one of A or B” or equivalently “at least one of A and / or B”) is In an embodiment, there is at least one A optionally including two or more (although optionally including a component other than B), and B is not present, and in other embodiments, optionally two or more And at least one B containing (optionally including components other than A) but not A, and in yet another embodiment, at least one A optionally including two or more and optionally Means that there is at least one B containing two or more (and optionally including other components), and so on.

  In the claims and specification, such as “comprising”, “including”, “having”, “having”, “containing”, “including”, “having”, “consisting of”, etc. It should be understood that all transitional phrases are meant to be non-limiting, that is, including but not limited to. The transitional phrases “consisting of” and “consisting essentially of” are closed or semi-closed transitional phrases as described in US Patent Examination Manual 2111.03, respectively.

Claims (83)

A plurality of third-party digital technology vendors that provide foreign content to the client computing device according to execution of at least one web page (304) of the website (302) by a browser (210) operating on the client computing device (200). 500A, 500B) a website monitoring device (100) for identifying and monitoring
A host web domain (300) that hosts the website (302) via the Internet (600), and a plurality of foreign web domains respectively associated with the plurality of third party digital technology vendors. (400A, 400b) and at least one communication interface (102) communicatively coupled to the query computing device (900);
At least one memory (106) for storing processor-executable instructions (110);
And at least one processor (108) communicatively coupled to the at least one communication interface and the at least one memory, wherein the at least one processor is configured to execute the processor-executable instructions upon execution of the at least one processor. One processor
A) controlling the at least one communication interface;
A1) receiving a query identifying the host web domain from the query computing device;
A2) In response to the query, search the host web domain for the at least one web page of the website (720);
B) Analyzing the retrieved at least one web page to identify 740 a plurality of vendor tags (306A, 306B) of the at least one web page, each of the plurality of vendor tags corresponding to a corresponding redirection command (308A, 308B), wherein each of the corresponding redirection commands is a uniform resource locator (URL) web address for invoking at least one corresponding foreign web resource (402A, 402B) in at least one of the plurality of foreign web domains (301A, 310B),
C) a plurality of third party digital technology vendors respectively associated with the plurality of vendor tags of the at least one web page and a plurality of piggyback vendor tags associated with the plurality of vendor tags of the at least one web page;
The URL web address included in each of the corresponding redirection commands;
Identifying (760) based on at least one of the at least one corresponding foreign web resource invoked by or retrieved in response to each of the corresponding redirection commands;
D) Graphical representation of the plurality of piggyback vendor tags associated with the host web domain, the plurality of vendor tags identified in the at least one web page, and the plurality of vendor tags, controlling the at least one communication interface. In sending graphic related data representing (1000) to the query computing device (900) over the Internet and processing the display related data to display the graphic representation,
A host web domain identifier (1002) representing the host web domain;
A plurality of vendor tag identifiers (1004A, 1004B) representing the plurality of vendor tags and the plurality of piggyback vendor tags identified on the at least one web page;
A plurality of third parties representing the plurality of third party vendors and the plurality of piggyback vendor tags that are graphically associated with the vendor tag identifier and respectively associated with the plurality of vendor tags identified on the at least one web page. Website monitoring device including vendor identifier (1006A, 1006B).   And further comprising at least one user interface (104) including a display device communicatively coupled to the at least one processor, wherein the at least one processor further comprises the step of executing the processor executable instructions. The website monitoring device according to claim 1, wherein the display device is controlled to display a graphic representation on the display device. In D), the graphic representation represented by the display related data further comprises a plurality of connectors;
The host web domain identifier is a host node;
The plurality of vendor tag identifiers are a plurality of vendor tag domain nodes each representing a corresponding foreign web domain providing the plurality of vendor tags and the plurality of pig bag vendor tags;
The website monitoring apparatus according to claim 1, wherein the plurality of connectors interconnect the host node and the plurality of vendor tag domain nodes.   The website monitoring apparatus according to claim 3, wherein the host node and the plurality of vendor tag domain nodes have a circular shape in the graphic depiction.   5. The website monitoring device according to claim 4, wherein each of the sizes of the plurality of vendor tag domain nodes represents an appearance rate of the plurality of vendor tags represented by the plurality of vendor tag domain nodes.   The website monitoring device according to claim 5, wherein each of the colors of the plurality of vendor tag domain nodes represents a type of the plurality of vendor tags represented by the plurality of vendor tag domain nodes.   Each of the plurality of connector thicknesses is between the host domain and a foreign web domain of the plurality of foreign web domains represented by an interconnection of nodes of the host node and the plurality of vendor tag domain nodes. The website monitoring device according to claim 6, wherein the website monitoring device represents a communication amount between two foreign web domains of the plurality of foreign web domains. In B), the at least one processor analyzes the retrieved at least one web page to identify a first vendor tag of the at least one web page that includes a first redirection command, and the first redirection The command includes a first URL web address for calling at least one first foreign web resource in at least one of the plurality of foreign web domains;
C), the at least one processor is:
C1) executing the first redirection command, thereby controlling the at least one communication interface to retrieve the first foreign web resource based on the first URL web address;
The first foreign web resource includes a first piggyback vendor tag that includes an additional redirection command;
The additional redirection command includes an additional URL web address for invoking at least one additional foreign web resource in at least one of the plurality of foreign web domains;
C2) identifying first third-party vendors of the plurality of third-party vendors based on at least one of the first URL web address included in the first redirection command and the retrieved first foreign web resource And
C3) Execute the additional redirection command of the first piggyback vendor tag, thereby causing the at least one communication command to retrieve the additional foreign web resource based on the additional URL web address Control
C4) adding an additional third party vendor of the plurality of third party vendors based on at least one of the additional URL web address included in the additional redirection command and the additional foreign web resource retrieved in C3). The website monitoring device according to claim 1 for identifying. The at least one processor further creates an archive file, the archive file comprising:
The first URL web address;
A first waiting time for searching for the first foreign web resource;
The additional URL web address;
A second waiting time to retrieve the additional foreign web resource;
The website monitoring device according to claim 8, comprising: The archive file is
A first header size of the first vendor tag;
A first body size of the first vendor tag;
A second header size of the first piggyback vendor tag;
A second body size of the first piggyback vendor tag;
The website monitoring device according to claim 9, further comprising:   In (C), each of the plurality of vendor tags and the plurality of piggy bag vendor tags is at least a portion of a number of times the vendor tag is called when the browser operating on the client computer device executes the at least one web page. The website monitoring apparatus according to claim 8, wherein the website monitoring apparatus has a corresponding tag appearance rate based on a target. In the graphic representation represented by the figure related data of D1)
Associating a first vendor tag identifier of the plurality of vendor tag identifiers with a corresponding first vendor tag of the plurality of vendor tags or the plurality of piggyback vendor tags;
The corresponding first vendor tag has a first tag appearance rate;
12. The website monitoring of claim 11, wherein at least one first characteristic of the first vendor tag identifier of the graphic representation is based at least in part on the first tag appearance rate of the corresponding first vendor tag. apparatus. The at least one first characteristic of the first vendor tag identifier is:
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
13. The website monitoring device according to claim 12, comprising at least one position of the first vendor tag identifier in the graphic depiction.   C), each of the plurality of vendor tags and the plurality of piggyback vendor tags is instantiated at the client computer device upon execution of the at least one web page by the browser operating on the client computer device. 9. The website monitoring device according to claim 8, comprising a corresponding tag classification based at least in part on a corresponding type of foreign content. Each vendor tag
An advertisement tag displaying advertisement content of at least one web page executed on the client computing device;
A tracker tag that instantiates a tracking digital asset at the client computer device to collect information about a user associated with at least one web page running on the client computer device;
An analysis tag that instantiates an analysis digital asset at the client computing device to collect website customer information material associated with the at least one web page;
A privacy tag that instantiates a privacy digital asset to disclose and / or provide an opt-out function for a user associated with at least one web page running on the client computing device;
A widget tag that instantiates a web widget digital asset at the client computer device to provide user-facing functionality for at least one web page executed on the client computer device;
The website monitoring apparatus according to claim 14, wherein the website monitoring apparatus is classified as one of unknown tags related to at least one third party vendor of the plurality of third party vendors providing the foreign content and having an unknown function.   C), the at least one processor is further based on at least one of the URL web address included in each of the redirection commands and the at least one corresponding foreign web resource invoked by the URL web address, The website monitoring device according to claim 14, wherein the corresponding tag classification of each of the plurality of vendor tags and the plurality of piggyback vendor tags is determined. In the graphic representation represented by the figure related data of D1)
Associating a first vendor tag identifier of the plurality of vendor tag identifiers with a corresponding first vendor tag of the plurality of vendor tags or the plurality of piggyback vendor tags;
The corresponding first vendor tag has a first tag classification;
The website monitoring device of claim 16, wherein at least a first attribute of the first vendor tag identifier of the graphic representation is based at least in part on the first tag classification of the corresponding first vendor tag. . At least one first attribute of the first vendor tag identifier is:
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
18. The website monitoring device according to claim 17, comprising at least one position of the first vendor tag identifier in the graphic depiction. In the graphic representation represented by the figure related data of D1)
17. The website of claim 16, wherein each attribute of the plurality of vendor tag identifiers is based at least in part on a corresponding classification of the plurality of vendor tags and the plurality of piggyback vendor tags respectively associated with the plurality of vendor tag identifiers. Monitoring device.   9. The website monitoring of claim 8, wherein the at least one processor further determines a first tag latency associated with a first vendor tag of at least one of the plurality of vendor tags and the plurality of piggyback vendor tags. apparatus.   21. The website monitoring apparatus according to claim 20, wherein the at least one processor executes the first vendor tag to determine the first tag waiting time. In the graphic representation represented by the figure related data of D1)
Associating a first vendor tag identifier of the plurality of vendor tag identifiers with the first vendor tag;
21. The website monitoring of claim 20, wherein at least one second attribute of the first vendor tag identifier of the graphic representation is based at least in part on the first tag latency associated with the first vendor tag. apparatus. The at least one second attribute is
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
23. The website monitoring device according to claim 22, comprising at least one of the positions of the first vendor tag identifier in the graphic depiction. In the graphic representation represented by the figure related data of D1)
The first vendor tag has a first classification;
The color of the first vendor tag of the graphic depiction is based at least in part on the first classification of the first vendor tag;
24. The website monitoring device of claim 23, wherein a size of the first vendor tag in the graphic representation is based at least in part on the first tag latency associated with the first vendor tag.   The at least one processor may further include the plurality of vendor tags and the plurality of piggybacks based at least in part on a secure or insecure first URL web address of a first redirection command of the first vendor tag. 9. The website monitoring device according to claim 8, wherein the first tag security of the first vendor tag of at least one of the vendor tags is determined.   26. The website monitoring device of claim 25, wherein the at least one processor executes the first vendor tag to determine the first tag security. In the graphic representation represented by the figure related data of D1)
Associating a first vendor tag identifier of the plurality of vendor tag identifiers with the first vendor tag;
26. The website monitoring device of claim 25, wherein at least one third attribute of the first vendor tag identifier of the graphic representation is based at least in part on the first tag security associated with the first vendor tag. . The at least one third attribute is
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
28. The website monitoring device according to claim 27, comprising at least one position of the first vendor tag identifier in the graphic depiction. In the graphic representation represented by the figure related data of D1)
The host web domain identifier is a host node;
The plurality of vendor tag identifiers are a plurality of vendor tag nodes;
A plurality of edges couples the host node to the plurality of vendor tag nodes;
The first vendor tag identifier is a first vendor tag node of the plurality of vendor tag nodes;
The first vendor tag node is visually coupled to a first edge of the plurality of edges;
28. The website of claim 27, wherein the at least one third attribute of the first vendor tag identifier is represented by a characteristic of the first edge visually coupled to the first vendor tag node. Monitoring device.   30. The website monitoring device of claim 29, wherein at least one characteristic of the first edge is at least one of a solid line, a dashed line, and a colored line. The at least one web page is pre-selected to identify a plurality of previously identified vendor tags and a plurality of previously identified piggyback vendor tags associated with the plurality of previously identified vendor tags of the at least one web page. Analyzed,
The at least one processor compares the plurality of vendor tags and the plurality of piggyback vendor tags with the plurality of previously identified vendor tags and the plurality of previously identified piggyback vendor tags, Whether a first vendor tag of at least one of a vendor tag and the plurality of piggyback vendor tags is a new vendor tag that did not exist in the plurality of previously identified vendor tags or the plurality of previously identified piggyback vendor tags The website monitoring device according to claim 8, which determines whether or not. In the graphic representation represented by the figure related data of D1)
Associating a first vendor tag identifier of the plurality of vendor tag identifiers with the first vendor tag;
32. The website monitoring device according to claim 31, wherein at least a fourth attribute of the first vendor tag identifier of the graphic depiction is based at least in part on the first vendor tag being the new vendor tag. A website monitoring device according to claim 1;
A digital vendor database device communicatively coupled to at least one communication interface of the website monitoring device and storing a digital vendor database, the digital vendor database comprising:
Multiple known vendor entries, each corresponding to multiple known third party digital technology vendors;
Multiple known tag entries, each corresponding to multiple known vendor tags,
A plurality of known URL pattern entries respectively corresponding to a plurality of known patterns of known URL web addresses respectively corresponding to the plurality of known vendor tags;
A system comprising: In the digital vendor database,
Each of the known vendor entries of the plurality of known vendor entries is
A vendor number code corresponding to a known third party vendor,
A corresponding vendor name associated with the vendor number code;
A corresponding vendor tag classification associated with the vendor number code and the corresponding vendor name;
Each of the known tag entries of the plurality of known tag entries comprises:
A tag number code corresponding to a known vendor tag,
A corresponding vendor number code associated with the tag number code;
Each of the known URL pattern entries of the plurality of known URL pattern entries comprises:
URL pattern type,
At least a portion of a known URL web address that is matched to at least a portion of the URL web address included in each of the redirection commands according to the URL type;
A corresponding tab number code associated with at least a portion of the known URL web address to be matched;
34. The system of claim 33, comprising: The known URL web address includes a domain and path, and in the digital vendor database, the URL pattern type of each known URL pattern entry is:
A host pattern type to match the domain of the known URL web address;
A host-path pattern type for matching both the domain of the known URL web address and at least a first portion of the path of the known URL web address;
A path pattern type for matching at least a second portion of the path of the known URL web address, and the domain of the known URL web address along with at least a third portion of the path of the known URL web address 35. The system of claim 34, comprising one of the regular expression pattern types for matching at least a first portion of the.   In order to significantly reduce the processing time of the at least one processor in analyzing the URL web address included in each of the redirection commands, at least some of the plurality of known URL pattern entities of the digital vendor database are 39. The system of claim 38, configured as an extension generation trie structure based on each of the subdomain portions of the domain of known URL web addresses. For the at least one processor of the website monitoring device, in C), the at least one processor is:
C1) comparing at least a portion of each URL web address of each of the redirection commands with the plurality of known URL pattern entries of the digital vendor database to match a corresponding matching known of at least a portion of the URL web address. And a corresponding known vendor tag based on one known URL pattern entry of the plurality of known URL pattern entries,
C2) at least one corresponding known third party vendor of the plurality of third party vendors associated with the corresponding known vendor tag in at least one known tag entry of the plurality of known tag entries of the digital vendor database. 34. The system of claim 33, wherein the determination is based in part. C1) compares at least a portion of each URL web address of each redirection command with the plurality of known URL pattern entries of the digital vendor database to match the at least a portion of the URL web address. Determining the one known tag entry of the plurality of known tag entries corresponding to one known URL pattern entry of the plurality of known URL pattern entries;
C2)
C2a) determining one known vendor entry corresponding to the one known tag entry determined in C1);
C2b) determining the corresponding known third party vendor of the plurality of third party vendors based on the one known vendor entry determined in C2a);
38. The system of claim 37. Each of the known URL web addresses includes a domain and a path;
C) to significantly reduce the processing time of the at least one processor executing at least a portion of the plurality of known URL pattern entities of the digital vendor database for each of the domains of the known URL web address. 39. The system according to claim 38, wherein the system is configured as an extension generation trie structure based on a subdomain part of the file.   For the at least one processor of the website monitoring device, in C), the at least one processor passes a first third party vendor associated with a first piggyback vendor tag to the first piggyback. The method of identifying based at least in part on a first foreign web resource invoked by a first URL web address of a bag vendor tag or responsive to a first URL web address of the first piggy bag vendor tag. 34. The system according to 33. The first piggyback vendor tag is a parent resource of the first foreign web resource;
The first foreign web resource is a child resource of the first foreign web resource;
The first piggyback vendor tag is based on at least one weighted match between at least a first portion of the parent resource and at least a first portion of the child resource, based on the parent resource. 41. The system of claim 40, identified as a resource. The parent resource includes a parent header, the first URL web address and a parent body,
The child resource includes a child header;
The at least one weighted match is
A child header containing a parent URL web address for the parent resource;
The parent body including a child URL web address for the child resource;
The child header including a first web domain name for the parent resource;
The parent body including a second web domain name for the child resource;
The parent resource including a path portion of the child URL web address;
42. The method of claim 41, wherein the parent resource includes the second web domain name for the child resource, and at least partially based on at least one of the parent resources including a fragment of the second web domain name for the child resource. The system described. A website monitoring device that identifies and monitors a plurality of third party digital technology vendors that provide foreign content to the client computer device according to execution of at least one web page of the website by a browser operating on the client computer device. And
At least one of the website monitoring device communicatively coupled to a host web domain hosting the website and a plurality of foreign web domains respectively associated with the plurality of third party digital technology vendors via the Internet. A communication interface;
At least one user interface including a display device;
At least one memory for storing processor executable instructions;
And at least one processor communicatively coupled to the at least one communication interface, the at least one user interface, and the at least one memory, wherein the at least one processor executes the processor-executable instructions. And the at least one processor comprises:
A) controlling the at least one communication interface to retrieve the at least one web page of the website from the host web domain;
B) Analyzing the retrieved at least one web page to identify a first vendor tag of the at least one web page that includes a first redirection command, the first redirection command comprising the plurality of foreign web domains A uniform resource locator (URL) web address for invoking at least one first foreign web resource in at least one of
C) executing the first redirection command, thereby controlling the at least one communication interface to retrieve the first foreign web resource based on the first URL web address;
The first foreign web resource includes an additional redirection command;
The additional redirection command includes an additional URL web address for invoking at least one additional foreign web resource in at least one of the plurality of foreign web domains;
D) a first third party vendor of the plurality of third party vendors associated with the first vendor tag, the first URL web address and the first foreign web included in the first redirection command; Identify based on at least one of the resources,
E) Execute the additional redirection command of the first foreign web resource, thereby controlling the at least one communication interface, so that the additional foreign web resource is based on the additional URL web address Search
F) Website monitoring identifying additional third party vendors of the plurality of third party vendors based on at least one of the additional URL web address and the additional foreign web resource included in the additional redirection command. apparatus. The at least one processor further comprises:
G) controlling the display device to display a graphical representation of the plurality of vendor tags identified in the host web domain and the at least one web page, the graphical representation comprising:
A host web domain identifier representing the host web domain;
A plurality of vendor tag identifiers representing the plurality of vendor tags;
A plurality of third party vendor identifiers graphically associated with the plurality of vendor tag identifiers and representing the plurality of third party vendors respectively associated with the plurality of vendor tags, wherein the plurality of third party vendors are at least the 44. The website monitoring device according to claim 43, comprising a first third party vendor and the additional third party vendor. Analyzing each web page of the internet content publisher's website to identify multiple third-party vendor tags that cause foreign content to be present on at least one web page of the website when displayed by a browser running on a client computer device A system,
The system is communicatively coupled to at least one host web domain hosting the website, a plurality of foreign web domains and query computer devices respectively associated with the plurality of third party digital technology vendors over the Internet. At least one communication interface;
At least one memory storing processor executable instructions and a digital vendor database, wherein the digital vendor database is
Multiple known vendor entries, each corresponding to multiple known third party digital technology vendors;
Multiple known tag entries, each corresponding to multiple known vendor tags,
A plurality of known URL pattern entries respectively corresponding to a plurality of known patterns existing in a known URL web address respectively corresponding to the plurality of known vendor tags;
At least one memory comprising:
And at least one processor communicatively coupled to the at least one communication interface and the at least one memory, the at least one processor upon execution of the processor-executable instructions by the at least one processor. Is
A) controlling the at least one communication interface;
A1) receiving a query identifying the host web domain from the query computing device;
A2) In response to the query, search the host web domain for the at least one web page of the website;
B) executing the at least one web page to determine a plurality of hypertext transfer protocol (HTTP) requests made during the execution of the at least one web page, each HTTP text being the plurality of third parties; Corresponds to one vendor tag of vendor tag,
C) storing a request archive including request archive entries respectively corresponding to the plurality of HTTP requests created in B) in the at least one memory;
D) processing each request archive entry of the request archive to determine a parent-child relationship of each of the plurality of third party vendor tags;
E) processing each request archive entry of the request archive to convert the plurality of vendor tags and a plurality of third party digital technology vendors corresponding to the plurality of vendor tags to the plurality of known vendor entries in the digital vendor database; Identifying based at least in part on the plurality of known tag entries and the plurality of known URL pattern entries;
F) controlling at least one communication interface;
The plurality of vendor tags determined in E),
A plurality of third-party digital technology vendors determined in E), and a system for transmitting data representing a parent-child relationship of each of the plurality of vendor tags determined in D) to the query computing device via the Internet . In the digital vendor database,
Each of the plurality of known vendor entries is:
A vendor number code corresponding to a known third party vendor,
A corresponding vendor name associated with the vendor number code;
A corresponding vendor tag classification associated with the vendor number code and the corresponding vendor name;
Including
Each of the plurality of known tag entries is
A tag number code corresponding to a known vendor tag,
A corresponding vendor number code associated with the tag number code;
Including
Each of the plurality of known URL pattern entries is:
URL pattern type,
At least a portion of a known URL web address that matches at least a portion of the URL web address included in a redirection command according to the URL pattern type;
A corresponding tag number code associated with at least a portion of the matched known URL web address;
46. The system of claim 45, comprising: The known URL web address of each of the known URL pattern entries includes a domain and path, and in the digital vendor database, the URL pattern type of each of the known URL pattern entries is:
A host pattern type to match the domain of the known URL web address;
A host-path pattern type for matching both the domain of the known URL web address and at least a first portion of the path of the known URL web address;
A path pattern type to match at least a second portion of the path of the known URL web address, and the domain of the known URL web address along with at least a third portion of the path of the known URL web address 47. The system of claim 46, comprising one of a regular expression pattern type to match at least a first portion of the.   In order to significantly reduce the processing time of the at least one processor executing at least E), at least a portion of the plurality of known URL pattern entities of the digital vendor database is transferred to the domain of the known URL web address. 48. The system of claim 47, configured as an extension generation trie structure based on each subdomain portion.   46. The system of claim 45, wherein, in B), the at least one processor executes the at least one web page using Google Chrome (R) DevTools. In B), the at least one processor is
B1) monitoring a plurality of messages generated by Google Chrome (R) DevTools during execution of the at least one web page, wherein the plurality of messages includes the HTTP request during execution of the at least one web page and Associated with each response to the HTTP request;
B2) configuring at least some of the plurality of messages as a plurality of time-stamped data objects corresponding to the HTTP request and a response to the HTTP request,
50. The system of claim 49, wherein, in C), the at least one processor stores the plurality of time-stamped data objects as request archive entries in the request archive, respectively. In (B), the at least one processor executes the at least one web page using Google Chrome (registered trademark) DevTools remote debugging interaction protocol,
51. The system of claim 50, wherein in B1), at least some of the plurality of messages correspond to a JavaScript call stack. At least some of the plurality of time-stamped data objects include a JavaScript (registered trademark) start URL,
In D), the at least one processor at least partially includes a parent-child relationship of at least some of the plurality of third party vendor tags in at least some of the plurality of time-stamped data objects. 52. The system of claim 51, wherein the system is determined based on a (registered trademark) start URL.   In (D), the at least one processor determines a parent-child relationship of at least a first vendor tag of the plurality of third-party vendor tags with a first content of a first request archive entry corresponding to the first vendor tag, and 46. The determination according to claim 45, based on each of the weighted matches between each of the second contents of other request archive entries of the request archive corresponding to each of a plurality of possible parent tags of the first vendor tag. System. Each of the plurality of possible parent tags includes a parent header, a parent URL web address and a parent body;
The first vendor tag includes a child header;
Each of the weighted matches is
The child header containing a parent URL web address for one of the possible parent tags;
One of the parent bodies including a child URL web address for the first vendor tag;
The child header including a first web domain name for one of the possible parent tags;
One of the parent bodies including a second web domain name for the first vendor tag;
One of the possible parent tags including the path portion of the child URL web address;
At least one of the possible parent tags including a second web domain name for the first vendor tag and a fragment of a second web domain name for the first vendor tag. 54. The system of claim 53, based at least in part on one. E), the at least one processor is
E1) comparing at least a portion of each URL web address of the vendor tag with the plurality of known URL pattern entries of the digital vendor database to match a corresponding matching known pattern of at least a portion of the URL web address; A corresponding known vendor tag is determined based on one known URL pattern entry of the plurality of known URL pattern entries of the digital vendor database;
E2) a corresponding known third party vendor of the plurality of third party vendors associated with the corresponding known vendor tag is based on one known tag entry of the plurality of known tag entries of the digital vendor database. 46. The system of claim 45, wherein the system is at least partially determined. In E1), the at least one processor compares at least a portion of the URL web address of each of the vendor tags with the plurality of known URL pattern entries of the digital vendor database to determine at least one of the URL web addresses. Determining one known tag entry of the plurality of known tag entries corresponding to one known URL pattern entry of the plurality of known URL pattern entries matching the part;
In E2), the at least one processor is:
E2a) determining one known vendor entry corresponding to the one known tag entry determined in E1);
56. The system of claim 55, wherein E2b) a corresponding known third party vendor of the plurality of third party vendors is determined based on the one known vendor entry determined in E2a). Each of the known URL web addresses includes a domain and a path;
E) to significantly reduce the processing time of the at least one processor performing at least a portion of the plurality of known URL pattern entities of the digital vendor database for each of the domains of the known URL web address. 57. The system according to claim 56, wherein the system is configured as an extension generation trie structure based on the subdomain portion of the. A computer-enhanced method for displaying graphical representations of a plurality of third party vendor tags associated with an Internet content publisher's website on at least one display device, wherein when executed by a browser, the foreign content is represented by the plurality of vendor tags. Provided on each web page of the content publisher ’s website,
A) electronically analyzing at least one web page of the website to identify at least some of the plurality of vendor tags associated with the at least one web page, wherein at least some of the plurality of vendor tags are: A first plurality of resident vendor tags for the at least one web page; and a second plurality of piggyback vendor tags that are invoked during execution of the at least one web page;
B) determining a parent-child relationship of each of at least some of the plurality of vendor tags associated with the at least one web page;
C) determining a plurality of third party digital technology vendors corresponding to at least some of the plurality of vendor tags;
D) display-related data based on at least some of the plurality of vendor tags identified in A), parent-child relationships of each of the vendor tags determined in B) and the plurality of third party digital technology vendors determined in C) Generate and
E) In order to facilitate display of the graphic depiction on the at least one display device, the display related data generated in D) is transmitted to the at least one display device, and the display related data is When displaying the depiction, the graphic depiction is
A host web domain identifier representing the host web domain of the internet content publisher's website;
A plurality of vendor tag domain identifiers each representing a corresponding foreign web domain providing at least a portion of the plurality of vendor tags;
A plurality of connectors interconnecting the plurality of vendor tag domain identifiers, each of the plurality of connectors represented by a corresponding one of the plurality of vendor tag domain identifiers coupled to the connector. A plurality of connectors representing a parent-child relationship of one vendor tag provided by the web domain;
A plurality of third party vendor identifiers graphically associated with the plurality of vendor tag domain identifiers and representing the plurality of third party digital technology vendors;
A computer-aided method, each including a data element comprising:   59. The computer-assisted method of claim 58, wherein each of the host web domain identifier domain identifier and the plurality of vendor tag domain identifiers has a circle in the graphic depiction.   The size of each of the plurality of vendor tag domain identifiers is invoked during execution of the at least one web page and is provided by a corresponding foreign web domain represented by the plurality of vendor tag domain identifiers. 59. The computer-accelerated method according to claim 58, each representing an appearance rate of.   The colors of the plurality of vendor tag domain identifiers are each invoked during execution of the at least one web page and provided by a corresponding foreign web domain represented by the plurality of vendor tag domain identifiers 59. The computer-aided method of claim 58, each representing a classification of the.   Each of the plurality of connectors has a thickness of two foreign web domains represented by an interconnected identifier between the host domain and one foreign web domain or the host identifier and the plurality of vendor tag domain identifiers. 59. The computer-aided method of claim 58, wherein the computer-enhanced method represents a traffic volume between. Each of the host web domain identifier domain identifier and the plurality of vendor tag domain identifiers has a circle in the graphic depiction,
The size of each of the plurality of vendor tag domain identifiers is invoked during execution of the at least one web page and is provided by a corresponding foreign web domain represented by the plurality of vendor tag domain identifiers. Represents the appearance rate of
The colors of the plurality of vendor tag domain identifiers are each invoked during execution of the at least one web page and provided by a corresponding foreign web domain represented by the plurality of vendor tag domain identifiers Each of the categories
Each of the plurality of connectors has a thickness of two foreign web domains represented by an interconnected identifier between the host domain and one foreign web domain or the host identifier and the plurality of vendor tag domain identifiers. 59. The computer-aided method of claim 58, wherein the computer-enhanced method represents a traffic volume between.   A), wherein at least some of the plurality of vendor tags each have a corresponding tag appearance rate based at least in part on the number of times the vendor tag is invoked during execution of the at least one web page. 58. The computer-assisted method according to 58. Associating a first vendor tag domain identifier of the plurality of vendor tag domain identifiers with a corresponding first vendor tag of at least a portion of the plurality of vendor tags;
The corresponding first vendor tag has a first tag appearance rate;
68. The computer-assisted method of claim 64, wherein at least one first attribute of the first vendor tag domain identifier of the graphic representation is based at least in part on a first tag appearance rate of the corresponding first vendor tag. Method. At least one first attribute of the first vendor tag identifier is:
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
66. The computer-implemented method of claim 65, comprising at least one position of the first vendor tag identifier in the graphic depiction.   In A), each of the at least some of the plurality of vendor tags corresponds at least in part to a corresponding type of foreign content that is instantiated upon execution of the at least one web page by the browser. 59. The computer-assisted method of claim 58, having tag classification. Each vendor tag
An ad tag displaying the ad content of at least one web page to be executed;
A tracker tag that creates an instance of a tracking digital asset to collect information about a user associated with the at least one web page executed;
An analysis tag that creates an instance of an analysis digital asset to collect website customer information material associated with the at least one web page;
A privacy tag that instantiates a privacy digital asset to disclose and / or provide an opt-out function for a user associated with the at least one web page to be executed;
A widget tag that creates an instance of a web widget digital asset on the client computing device to provide user-facing functionality of the at least one web page to be executed;
68. The computer-aided method of claim 67, wherein the computer-assisted method is classified as one of unknown tags that are related to at least one third-party vendor of the plurality of third-party vendors that provide the foreign content and have an unknown function.   69. The computer-aided method of claim 68, further comprising determining a corresponding tag classification for each of the at least some vendor tags of the plurality of vendor tags. Associating a first vendor tag domain identifier of the plurality of vendor tag domain identifiers with a corresponding first vendor tag of at least a portion of the plurality of vendor tags;
The corresponding first vendor tag has a first tag classification;
69. The computer-aided method of claim 68, wherein at least a second attribute of the first vendor tag domain identifier of the graphical representation is based at least in part on a first tag classification of the corresponding first vendor tag. . At least one second attribute of the first vendor tag identifier is:
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
71. The computer-implemented method of claim 70, comprising at least one position of the first vendor tag identifier in the graphic depiction.   59. The computer-assisted method of claim 58, further comprising determining a first tag latency associated with at least one first vendor tag of at least a portion of the plurality of vendor tags.   The computer-implemented method of claim 72, wherein determining the first tag latency comprises executing the first vendor tag to determine the first tag latency. Associating a first vendor tag domain identifier of the plurality of vendor tag domain identifiers with the first vendor tag;
73. The computer-assisted method of claim 72, wherein at least one third attribute of the first vendor tag domain identifier of the graphic representation is based at least in part on a first tag latency associated with the first vendor tag. Method. The third attribute is
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
75. The computer-aided method of claim 74, comprising at least one position of the first vendor tag identifier in the graphical depiction.   A first tag security of at least one first vendor tag of at least a portion of the plurality of vendor tags is determined based at least in part on a first URL web address that is secure or insecure of the first vendor tag. 59. The computer-aided method of claim 58, further comprising:   The computer-implemented method of claim 76, wherein determining the first tag security comprises executing the first vendor tag to determine the first tag security. Associating a first vendor tag domain identifier of the plurality of vendor tag domain identifiers with the first vendor tag;
77. The computer-implemented method of claim 76, wherein at least a fourth attribute of the first vendor tag domain identifier of the graphic representation is based at least in part on the first tag security associated with the first vendor tag. The at least one fourth attribute is
A color of the first vendor tag identifier;
The shape of the first vendor tag identifier;
A gray tone shading of the first vendor tag identifier;
A hatch pattern of the first vendor tag identifier;
Transparency of the first vendor tag identifier;
The size of the first vendor tag identifier;
79. The computer-implemented method of claim 78, comprising at least one position of the first vendor tag identifier in the graphic depiction.   79. The at least one fourth attribute of the first vendor tag domain identifier is represented by a first connector characteristic of the plurality of connectors coupled to the first vendor tag domain identifier. Computer promotion method.   81. The computer-assisted method of claim 80, wherein at least one characteristic of the first connector is at least one of a solid line, a dashed line, and a colored line. The at least one web page is pre-selected to identify a plurality of previously identified vendor tags and a plurality of previously identified piggyback vendor tags associated with the plurality of previously identified vendor tags of the at least one web page. Analyzed,
Comparing at least some of the plurality of vendor tags identified in A) with the plurality of previously identified vendor tags and the plurality of previously identified piggyback vendor tags; 59. The method of claim 58, further comprising determining whether a first vendor tag is a new vendor tag that was not present in the plurality of previously identified vendor tags or the plurality of previously identified piggyback vendor tags. Computer promotion methods. Associating a first vendor tag domain identifier of the plurality of vendor tag domain identifiers with the first vendor tag;
83. The computer-assisted method of claim 82, wherein at least one fifth attribute of the first vendor tag domain identifier of the graphic representation is based at least in part on the first vendor tag being the new vendor tag.