JP2018203372A - Packaging container - Google Patents

Abstract

To provide a packaging container that can surely show a slit animation to the viewer who takes out a merchandise, and can produce the merchandise more attractive.SOLUTION: A container main body 100 having a lid body 130 and an accommodation space S, and a gimmick member 200 having slit animation means M are comprised, wherein the gimmick member 200 is disposed between the lid body 130 and the accommodation space S, the slit animation means M has the slit sheet 210 and a design sheet 220 overlaid under the slit sheet 210, the slit sheet 210 and the design sheet 220 slide relative to each other in conjunction with an opening and closing operation of the lid body 130.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a packaging container provided with a decorative element that gives a visual effect by slit animation.

  2. Description of the Related Art Conventionally, a technique for providing a moving image using human illusion called slit animation is known. This slit animation uses a composite image in which multiple images are combined into one sheet, and a slit (gap) sheet that allows each image to be visually recognized from the composite image using a striped pattern, and slides them relatively. This is a technique for generating a moving image.

  Various types of packaging boxes that employ the slit animation as a decoration element have been proposed for the reason that the slit animation has a high visual effect (for example, Patent Document 1 and Patent Document 2).

JP 2010-13118 A JP 2010-13119 A

  By the way, the merchandise varies greatly depending on the packaging (package) decoration, and the impression of the viewer on the merchandise varies greatly. Therefore, how to decorate the packaging container is one of the important factors that make the product look more attractive. In particular, it is important that the decoration of the packaging container that produces the product is sufficiently recognized by the viewer until the product is picked up from the packaged state.

  In this regard, in the packaging box described in Patent Document 1 and Patent Document 2, decoration by slit animation and a take-out port for a product stored in the packaging box are arranged separately. Therefore, the product can be taken out without looking at the decoration by the slit animation. As a result, there is a case where the effect by the slit animation is not sufficiently recognized until the viewer picks up the product. That is, there is a case where the product can be taken out without confirming the decoration by the slit animation and the effect by the slit animation cannot be sufficiently performed.

  Therefore, as a result of studying a method for decorating products more attractively using slit animation, the present inventor has arranged a slit animation with a high production effect at a stage immediately before the product is taken out, so that the viewer can be slit. I thought that the direction of animation could be fully recognized.

  In addition, since the packaging boxes described in Patent Document 1 and Patent Document 2 have a structure in which the mechanism of the slit animation is formed integrally with the packaging box, in order to use the effect of the slit animation, It was necessary to abolish the package and recreate a new package. Therefore, the inventor of the present application considered that a configuration that can add a slit animation to an existing packaging box (package) or can easily change the effect of the slit animation is desirable.

This invention is an invention made | formed in view of the said situation, and can provide the packaging container which can make a viewer who takes out goods fully recognize a slit animation, and can produce goods more attractively. Let it be an issue.
It is another object of the present invention to provide a device that can easily add a slit animation element to an existing packaging box.

In order to solve the above problems, a packaging container according to the present invention includes a container body having a lid and a storage space, and a device having slit animation means,
The device is disposed between the lid and the accommodation space,
The slit animation means has a slit sheet and a sketch sheet superimposed under the slit sheet, and the slit sheet and the sketch sheet slide relative to each other in conjunction with the opening / closing operation of the lid. It is characterized by being comprised.

According to the packaging container according to the present invention, the device having the slit animation means is disposed between the lid of the packaging container and the accommodating space, so that the viewer can take the slit when taking out the product from the accommodating space. The animation can be fully recognized and the product can be repeatedly produced.
In addition, since the packaging container and the mechanism member are configured independently, a slit animation element can be easily added to the existing packaging box by simply attaching the mechanism member. Can be manufactured.

In a preferred embodiment of the present invention, the slit animation means further includes an inner lid sheet that sandwiches and closely contacts the slit sheet and the background sheet to form an inner lid of the container body, and the inner lid sheet includes the slit sheet An upper panel disposed on the upper side and a lower panel disposed on the lower side of the sketch sheet, and the upper panel is provided with an opening window for exposing the slit sheet. Features.
Thus, by having the inner lid sheet that sandwiches the slit sheet and the sketch sheet, the adhesion between the slit sheet and the sketch sheet can be improved, and the blur of the slit animation can be prevented.
Further, by exposing the slit sheet from the opening window, the shape and number of areas (opening windows) in which the slit animation is projected can be designed, and the effect can be enhanced.

In a preferred embodiment of the present invention, the slit animation means further comprises a push-up sheet provided between the sketch sheet and the lower panel. Thus, by providing the push-up sheet, The adhesion of the background sheet can be further improved.

In a preferred embodiment of the present invention, the inner lid sheet further includes a support piece having a length corresponding to the depth of the accommodation space.
Thus, by providing the support piece corresponding to the depth of the accommodation space on the inner lid sheet, the device can be positioned at an appropriate height on the accommodation space.

In a preferred embodiment of the present invention, the support piece is provided on a peripheral edge of the inner lid sheet.
Thus, by providing the support piece on the peripheral edge of the inner lid sheet and bringing the support piece into contact with the side wall of the accommodation space, the inner lid sheet can be positioned so as not to move in the in-plane direction.

According to the present invention, it is possible to provide a packaging container that allows a viewer who takes out a product to recognize a slit animation and can produce the product more attractively.
In addition, the present invention can provide a device that can easily add a slit animation element to an existing packaging box.

It is a perspective view of the packaging container which concerns on one Embodiment of this invention. It is a disassembled perspective view of the packaging container which concerns on one Embodiment of this invention. It is a disassembled perspective view which shows the structural member of the mechanism member which concerns on one Embodiment of this invention. It is a figure which shows the assembly procedure of the mechanism member which concerns on one Embodiment of this invention. It is a figure which shows the assembly procedure of the mechanism member which concerns on one Embodiment of this invention. It is a figure which shows the assembly procedure of the mechanism member which concerns on one Embodiment of this invention. It is a figure which shows the assembly procedure of the mechanism member which concerns on one Embodiment of this invention. It is a schematic diagram of the longitudinal cross-section of the packaging container which concerns on one Embodiment of this invention. It is explanatory drawing of the slit animation which concerns on one Embodiment of this invention. It is a figure which shows operation | movement of the sliding mechanism of the mechanism member which concerns on one Embodiment of this invention.

  DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the preferred embodiments shown in the drawings will be described in detail with reference to FIGS. The technical scope of the present invention is not limited to the embodiments shown in the accompanying drawings, and can be appropriately changed within the scope described in the claims.

  1 and 2 are perspective views of the packaging container A according to the present embodiment. A packaging container A according to the present embodiment includes a container body 100 having a storage space S for storing an object to be stored (a product such as confectionery) and a lid 130 covering the upper portion of the storage space S, And a device 200 having slit animation means M.

  In addition, the up-down (height) direction, the left-right (width) direction, and the front-back (depth) direction of the packaging container A defined in this specification are illustrated in FIG. As shown in the figure, the vertical (height) direction, the left / right (width) direction, and the front / rear (depth) direction of the packaging container A are orthogonal to each other.

  In the description of the present embodiment, first, the configuration of the container body 100 and the device 200 will be described, and then the slit animation means M provided on the device 200 will be described.

  The container body 100 includes a box body 110 that forms a housing space S by a bottom surface 111 and a peripheral wall 112, a hinge part 120 that is provided along at least a part of the peripheral wall 112, and a box body 110 that rotates with the hinge part 120. And a lid 130 that is movably connected.

FIG. 1A shows the packaging container A with the lid 130 closed. On the other hand, FIG. 1B shows the packaging container A in a state where the lid body 130 is opened with respect to the box body 110, and the device 200 disposed in the container body 100 is exposed.
As shown in FIG. 1A, when the lid body 130 is closed, the device 200 is completely covered by the lid body 130 and is not visible from the outside. desirable.

  In the present specification, the container body 100 has a substantially rectangular parallelepiped shape, but any shape such as a substantially polygonal column shape, a substantially cylindrical shape, or a substantially elliptical column shape can be adopted.

FIG. 2 is an exploded perspective view of the packaging container A, and shows a state in which the device 200 is attached to the container body 100. In this manner, the device 200 is disposed between the lid body 130 and the accommodation space S, and can be regarded as an inner lid that covers the upper portion of the accommodation space S. By rotating the inner lid (device 200) so as to lift it up, an object to be accommodated (a product such as confectionery) accommodated in the accommodation space S can be taken out.
In addition, the size of the inner lid does not necessarily need to cover the entire upper portion of the accommodation space S, and may be a size that covers at least a part.

  The peripheral wall 112 of the box 110 has a front wall 112a, a back wall 112b, a left side wall 112c, and a right side wall 112d. The peripheral wall 112 is set to a height “H” that forms an accommodation space S in which an object can be accommodated.

  The hinge portion 120 is formed along a part of the peripheral wall 112 (in the drawing, the upper side of the back wall 112b), and the box body 110 and the lid body 130 are rotatable with respect to each other via the hinge portion 120. The hinge is connected. Further, when the box body 110 and the lid body 130 are integrally formed, the hinge portion 120 may be formed by forming a crease.

The lid body 130 is formed in a size and shape that can cover the upper opening of the accommodation space S, and an extension piece 131 formed on the side opposite to the hinge portion 120 and the extension piece 131. And a fastening piece 132 provided at the end.
The fastening piece 132 is configured to be fixed so that the lid body 130 is not opened by being locked to a notch 113 provided in the front wall 112a of the box body 110. Note that this fixing means is an example, and conventional means can be adopted for fixing the lid 130.

FIG. 3 is an exploded perspective view showing components of the device 200. The device 200 includes a slit sheet 210, a sketch sheet 220 that is stacked below the slit sheet 210, a push-up sheet 230 that pushes up the sketch sheet 220 from below, and an inner lid of the container main body 100 that is in close contact with each other. And an inner lid sheet 240 that forms the same.
The device 200 has a fixing surface that is fixed to the container body 100, and the packaging member according to the present invention is manufactured simply by fixing the device 200 to the lid 130 or the like of the container body 100. It is configured to be able to.

  The slit sheet 210 is obtained by printing “black belt-like regions” on a transparent base material such as a PET (polyethylene terephthalate) film at a predetermined interval, and includes a belt-like transparent portion 211, a belt-like opaque portion 212, Are sheets arranged alternately (see FIG. 9A).

As shown in FIGS. 3 and 4A, the sketch sheet 220 includes a display sheet 221 having a display portion 221A on which the composite image C is displayed, and a bent portion formed along one side of the display sheet 221. 222 and a rotation flap 223 that is rotatably connected to the display sheet 221 via the bent portion 222. In the present embodiment, the rotation flap 223 is formed in the same size as the lid 130 and the first decoration portion 223A for decorating the back side of the lid 130 is shown. It is good also as a structure which forms the dynamic flap 223 in a small diameter, and does not provide the 1st decoration part 223A.
Further, a passage region 224 that allows the connection piece 245 of the inner lid sheet 240 to pass therethrough may be provided around the bent portion 222 of the display sheet 221.

  The push-up sheet 230 is formed in a substantially rectangular shape, and includes an upright portion 231 that pushes up the back surface of the display sheet 221 and an insertion piece 232 into which the display sheet 221 (and the slit sheet 210) is inserted.

The upright portion 231 is provided so as to extend on the long side portion of the push-up sheet 230, and is configured to be raised by folding inward.
A pair of insertion pieces 232 are formed at a distance allowing insertion of both sides of the display sheet 221 (and the slit sheet 210).
In addition, as a position which provides the upright part 231, it is desirable to form in the center side in the left-right direction rather than two opposing insertion pieces 232.

  As shown in FIGS. 3 and 4B, the inner lid sheet 240 has an upper panel 241 disposed on the upper side of the slit sheet 210 and a lower side disposed on the lower side of the push-up sheet 230 (rough sheet 220). A panel 242 and a connection flap 243 for connecting the inner lid sheet 240 to the sketch sheet 220 are provided.

  The inner lid sheet 240 is a sheet that sandwiches and closely contacts the slit sheet 210, the sketch sheet 220, and the push-up sheet 230 with the upper panel 241 and the lower panel 242, and the upper panel 241 and the lower panel 242 overlap each other. So that it is glued. When the push-up sheet 230 is not provided, only the slit sheet 210 and the sketch sheet 220 are sandwiched and adhered so that the lower panel 242 is disposed below the sketch sheet 220.

  The upper panel 241 includes an opening window 241A that exposes the slit sheet 210, a second decorative portion 241B that decorates the surface of the upper panel 241, a connection piece 245 that connects the upper panel 241 to the lower panel 242, and a box And a support piece 246 that is inserted into the housing space S of the body 110 and supports and positions the device 200.

  As the opening window 241A, a design in which three opening windows 241A formed in a window shape are arranged side by side is exemplified, but any shape, number, and arrangement can be adopted. That is, the design effect can be improved by designing the shape, number, and arrangement of the open windows 241A in accordance with the objects to be contained (products).

  The second decorative portion 241B can further enhance the effect by providing a design related to the first decorative portion 223A of the sketch sheet 220. For example, FIGS. 1 to 3 show a state in which the design of a house with a chimney is displayed from the first decorative portion 223A to the second decorative portion 241B.

The lower panel 242 is connected to one side of the upper panel 241 via a fold line 247 and has a third decorative portion 242A. A handle portion 248 is formed on the fold line 247 so that the inner lid sheet 240 can be easily lifted.
Moreover, since the 3rd decoration part 242A is provided in the surface side of the lower panel 242, when the inner cover sheet | seat 240 is lifted, a decoration appears and it can comprise a product.
The connection flap 243 is rotatably connected to the lower panel 242 via a hinge portion 244 formed along one side of the lower panel 242.

  The support piece 246 has a length (width) corresponding to the depth of the accommodation space S (height H of the peripheral wall 112), and can support the inner lid sheet 240 so as not to fall into the accommodation space S. It is configured to be able to. Further, since the support piece 246 is provided at the peripheral edge portion of the inner lid sheet 240, the support piece 246 is positioned so as to prevent the inner lid sheet 240 from moving in the in-plane direction by contacting the peripheral wall 112. That is, by providing the support piece 246, when the lid body 130 is lifted, the inner lid sheet 240 can be positioned so as not to easily move in the left-right direction and the up-down direction.

Next, an assembly procedure of the device 200 will be described with reference to FIGS.
FIG. 5 shows a state in which the slit sheet 210 and the push-up sheet 230 are arranged and fixed on the inner lid sheet 240. The slit sheet 210 is fixed to the back surface side of the upper panel 241 and is fixed so as to cover the entire opening window 241A. The push-up sheet 230 is fixed to the back side of the lower panel 242, and is arranged at a position where both the left and right sides of the slit sheet 210 can be inserted into the insertion piece 232. It should be noted that conventional adhesive means such as double-sided tape and adhesive glue can be used for fixing each sheet.

FIG. 6 shows a state in which the lower part of the rotation flap 223 of the sketch sheet 220 is overlapped and bonded to the connection flap 243 of the inner lid sheet 240.
At this time, as shown in FIG. 6, the root (bending portion 222) of the rotation flap 223 is bonded to a position shifted by a distance D (for example, about 3 mm) from the root (hinge portion 244) of the connection flap 243. The The display sheet 221 is preferably inserted into the insertion piece 232 of the push-up sheet 230.

FIG. 7 shows a state in which the upper panel 241 is folded back from the state of FIG. 6 along the fold line 247 and the connection piece 245 of the upper panel 241 is bonded to the lower panel 242, and shows a completed state of the device 200. It is.
Here, the connection piece 245 of the upper panel 241 passes through the passage region 224 provided in the sketch sheet 220 and is fixed to the back side of the lower panel 242 (the back side of the third decorative portion 242A).

  Next, FIG. 8 shows a vertical cross-sectional view of a state where the completed device 200 is attached to the container main body 100. In FIG. 8, for ease of understanding, the device 200 is shown as having a thickness in the vertical direction, but in actuality, it is formed in a thin flat plate shape.

  When the device 200 is attached to the container body 100, the back surface side of the rotation flap 223 is used as a fixed surface, and is fixed to the back surface of the lid 130 of the container body 100. At that time, the hinge portion 244 of the device 200 and the hinge portion 120 of the container body 100 are aligned and fixed so as to coincide with each other. As a result, the connection flap 243 is configured to rotate along the same track as the lid 130 rotates.

  Finally, the slit animation means M according to the present embodiment will be described in detail with reference to FIGS. 9 and 10. The slit animation means M is configured such that the composite image C provided on the sketch sheet 220 and the slit sheet 210 slide relative to each other in conjunction with the opening / closing operation of the lid 130. Using the slit sheet 210 and the background sheet 220, it has a function of giving a visual effect as if a picture is moving (a moving image is generated) based on a principle similar to a flip book. .

FIG. 9 is a diagram for explaining the principle of the slit animation means M reproduced by the slit sheet 210 and the composite image C.
FIG. 9A shows a composite image C obtained by combining a plurality of decomposed images, and a slit sheet 210 in which strip-shaped transparent portions 211 and opaque portions 212 are alternately arranged.

As an example of the decomposed image used for this synthesized image C, FIG. 9B shows the first decomposed image C1, FIG. 9C shows the second decomposed image C2, and FIG. The decomposed images C3 are shown respectively.
Here, each of the decomposed images (C1 to C3) has a display portion P having a width L and a missing portion Q having a width 2L, and the second separated image is formed in the missing portion Q of the first separated image C1. The composite image C is formed by arranging the display portions P of the image C2 and the third decomposed image C3.
Further, the transparent portion 211 of the slit sheet 210 has a width L corresponding to the display portion P, and the opaque portion 212 has a width 2L corresponding to the chipped portion Q.

  FIG. 9E is a diagram illustrating a state in which the slit sheet 210 is superimposed on the composite image C of the display sheet 221 and the slit sheet 210 and the display sheet 221 are relatively slid.

  Since the opaque portion 212 covers the display portion P corresponding to the width 2L, the display portion P that can be visually recognized by the viewer is limited to one separated image. Here, when the slit sheet 210 slides by the width L, the disassembled image that the viewer can visually recognize is changed, and it feels as if the design has changed on the spot. As described above, by performing the sliding operation of the slit sheet 210 relative to the display sheet 221 at an appropriate speed, a visual effect that produces a moving image as if Santa is running is obtained. It is done.

  The technology relating to the slit animation is well known, and a detailed description thereof is omitted here, but the number of decomposed images incorporated in the composite image C can be three or more.

  A mechanism for sliding the display sheet 221 will be described with reference to FIG. FIG. 10 shows a state in which the display sheet 221 on which the composite image C is displayed is slid in the front-rear direction as the lid body 130 and the connection flap 243 shift to the open state. In order to facilitate understanding of the slide mechanism, only the sketch sheet 220 and the inner lid sheet 240 are shown in FIG.

10A shows a state where the opening angle of the connection flap 243 is small, FIG. 10B shows a state where the opening angle is medium, and FIG. 10C shows a state where the opening angle is large.
In FIG. 10A in which the opening angle of the connection flap 243 is small, the base (bent portion 222) of the display sheet 221 is located on the front side (front side) of the base (hinge portion 244) of the connection flap 243. Therefore, the display sheet 221 is disposed on the front side.
From this point, the opening angle of the connection flap 243 increases, so that the base (bending portion 222) of the display sheet 221 moves to the rear side (back side) from the base (hinge portion 244) of the connection flap 243. As a result, the display sheet 221 slides backward.
Further, when the inner lid sheet 240 is lifted to take out the product, the display sheet 221 slides, so that a slit animation is observed when the lid 130 is opened and when the inner lid (device 200) is lifted. Will be visually recognized.

According to the packaging container A according to the present invention, the device 200 having the slit animation means M is disposed between the lid 130 and the accommodation space S of the packaging container A, so that the commodity to be contained Can be effectively produced. That is, by placing the device 200 at a position corresponding to the inner lid of the container body 100 (immediately above the storage space S), in order for the viewer to take out the product from the storage space S, the lid 130 is opened and slit animation is performed. After appreciation, it is necessary to further lift the inner lid (device 200). Therefore, the viewer can surely browse the slit animation and produce the product before reaching the product. Also, when the inner lid (device 200) is lifted, the display sheet 221 slides, so that a visual effect of slit animation can be obtained.
As described above, the device having the slit animation means is disposed between the lid of the packaging container and the storage space, so that the viewer can fully recognize the slit animation when taking out the product from the storage space. The product can be repeatedly produced.

Moreover, since the packaging container A according to the present invention is configured to attach the setting member 200 to the container main body 100, it can be easily applied to a conventional box-type container. That is, when the container body 100 is already manufactured and sold with a predetermined design, only the gimmick member 200 is newly prepared, and a slit animation with a high production effect is added to the packaging according to the present invention. Can be container A. Therefore, the manufacturing cost can be reduced as a whole.
In addition, when it is desired to change the effect, the effect of the slit animation can be changed simply by replacing the device 200 attached to the container body 100.

  In the present embodiment, the device 200 is formed in a size that covers the entire upper portion of the accommodation space S. However, this is not necessarily the case. For example, the device 200 has a size that covers the upper half of the accommodation space S. It can be appropriately changed depending on the design such as formation.

A Packaging container 100 Container body 110 Box body 120 Hinge part 130 Lid body 200 Mechanism member 210 Slit sheet 220 Sketch sheet 230 Push-up sheet 240 Middle lid sheet S Storage space C Composite image C1, C2, C3 Decomposed image

Claims (6)

A container body having a lid and a storage space;
A mechanism member having a slit animation means,
The device is disposed between the lid and the accommodation space,
The slit animation means includes a slit sheet and a sketch sheet that is superimposed under the slit sheet,
A packaging container, wherein the slit sheet and the background sheet slide relative to each other in conjunction with the opening / closing operation of the lid. The slit animation means further includes an inner lid sheet that sandwiches and closely contacts the slit sheet and the background sheet to form an inner lid of the container body,
The inner lid sheet has an upper panel disposed on the upper side of the slit sheet, and a lower panel disposed on the lower side of the sketch sheet,
The packaging container according to claim 1, wherein the upper panel is provided with an opening window for exposing the slit sheet.   The packaging container according to claim 2, wherein the slit animation unit further includes a push-up sheet provided between the sketch sheet and the lower panel.   The packaging container according to claim 2, wherein the inner lid sheet further includes a support piece having a length corresponding to the depth of the accommodation space.   The packaging container according to claim 4, wherein the support piece is provided at a peripheral edge portion of the inner lid sheet. The device according to any one of claims 1 to 5,
It has a fixed surface fixed to the said container main body, The mechanism member characterized by the above-mentioned.