JP2018045603A - Information processing device, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processing device, an information processing method, and a program that can sufficiently secure a sales promotion effect by diversifying advertising methods.SOLUTION: An information processing device includes: acquisition means (control unit 21) for acquiring positional information on one of communication party (communication party A); extraction means (control unit 21) for extracting an advertisement on the basis of the positional information acquired by the acquisition means; identifying means (control unit 21) for identifying an information terminal (opposite user terminal 50) of the other of the communication party (communication party B); and advertisement output means (control unit 21) for causing the other information terminal identified by the identifying means to output the advertisement extracted by the extraction means.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus, an information processing method, and a program.

  Conventionally, a navigation function for searching a route to a destination and guiding a guidance route according to a search result is realized in cooperation with a terminal device mounted on a vehicle or a terminal device possessed by a user who is moving on foot. An information processing apparatus has been proposed. In recent years, in the field of information processing devices that realize the above navigation function, the above navigation can be applied to smart devices (smartphones, tablet PCs, etc.) that are general-purpose information devices, apart from dedicated machines that recover costs for product costs. An implementation of an application for realizing a function is known.

When providing navigation technology using general-purpose information equipment for free or at low cost, a method of outputting a voice advertisement from the general-purpose information equipment can be considered as a part of monetization.
As an example of the voice advertisement, for example, a technique is disclosed in which a voice call is provided to a caller of a telephone and an advertisement fee is collected from the voice advertisement provider so that a free call can be realized (for example, , See Patent Document 1).

JP 2000-23127 A

  However, since the technique described in Patent Document 1 is a technique for providing a voice advertisement to a caller of the telephone, there is a possibility that the caller may feel annoying to listen to the voice advertisement and listen to it. There is a problem that it is not possible to obtain sufficient.

  An object of the present invention is to provide an information processing apparatus, an information processing method, and a program capable of diversifying advertising techniques and sufficiently securing a sales promotion effect.

The invention described in claim 1 has been made to achieve the above object,
In an information processing device,
An acquisition means for acquiring location information of one of the communicating parties;
Extraction means for extracting an advertisement based on the position information acquired by the acquisition means;
Identifying means for identifying the other information terminal of the communication party;
Advertising output means for causing the other information terminal specified by the specifying means to output the advertisement extracted by the extracting means;
It is characterized by providing.

The invention according to claim 2 is the information processing apparatus according to claim 1,
The acquisition means acquires the position information of the one during movement.

The invention according to claim 3 is the information processing apparatus according to claim 2,
A route guidance means for performing a route search to the destination and executing a navigation process for guiding the guidance route according to the search result,
The acquisition means is characterized in that the one position information being moved is acquired by the navigation process.

The invention according to claim 4 is the information processing apparatus according to any one of claims 1 to 3,
The extraction unit extracts an advertisement related to the position information acquired by the acquisition unit.

The invention according to claim 5 is the information processing apparatus according to claim 3,
Based on the position information acquired by the acquisition means, comprising a calculation means for calculating the estimated movement time to the destination,
The extraction means extracts an advertisement for food and beverage delivery according to the estimated movement time calculated by the calculation means.

The invention according to claim 6 is the information processing apparatus according to any one of claims 1 to 5,
The acquisition means further acquires the other position information,
One or a combination of the one position and the other position specified based on the one and the other position information acquired by the acquisition means, and the advertisement output by the advertisement output means. A tabulation unit that tabulates the evaluation value of the advertisement is provided for each correspondence.

The invention described in claim 7
An information processing method for an information processing apparatus,
Obtaining the location information of one of the communicating parties;
Extracting an advertisement based on the acquired location information;
Identifying the other information terminal of the communicating party;
Causing the identified other information terminal to output the extracted advertisement;
Is an information processing method.

The invention according to claim 8 provides:
Computer
Acquisition means for acquiring location information of one of the communicating parties;
Extraction means for extracting an advertisement based on the position information acquired by the acquisition means;
A specifying means for specifying the other information terminal of the communication party;
Advertising output means for causing the other information terminal specified by the specifying means to output the advertisement extracted by the extracting means;
It is a program to make it function as.

  According to the present invention, it is possible to diversify the advertising techniques and to ensure a sufficient sales promotion effect.

It is a block diagram which shows the main control structure of each apparatus which comprises the information processing system which concerns on this embodiment. It is a flowchart which shows an example of operation | movement of the information processing system which concerns on this embodiment. It is a figure which shows an example of the table which manages the correspondence of a positional information and an advertisement. It is a figure which shows an example of an advertisement display screen. It is a figure which shows the other example of an advertisement display screen. It is a figure which shows an example of the table which manages the total result of the evaluation value of advertisement.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

[1. Description of configuration]
Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the information processing system 1 according to the present embodiment will be described.
As shown in FIG. 1, the information processing system 1 includes a navigation server (hereinafter referred to as a navigation server) 10, an advertisement distribution server 20, a driver terminal 30 mounted on a vehicle C, a telephone 40, and a telephone 40. And a partner user terminal (information terminal) 50 used by a partner user (communication party B) who talks with the driver of the vehicle C (communication party A). In the present embodiment, the navigation server 10 and the advertisement distribution server 20 cooperate to function as the information processing apparatus of the present invention. Each device constituting the information processing system 1 is connected to the communication network N. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  In the present embodiment, it is assumed that the driver of the vehicle C uses the hands-free call function of the driver terminal 30 to call the partner user via the driver terminal 30. The partner user uses the partner user terminal 50 while talking to the driver of the vehicle C via the telephone 40.

  The navigation server 10 is an information device such as a PC or WS (Work Station), for example, and is configured to accumulate probe information transmitted from the driver terminal 30 via the communication network N. The navigation server 10 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The advertisement distribution server 20 is, for example, an information device such as a PC or WS, and distributes advertisements to the other user terminal 50 via the communication network N. The advertisement distribution server 20 is configured by one unit, but is not limited to this, and may be configured by a plurality of devices.

  The driver terminal 30 is a portable terminal device that each user possesses and uses, such as a smart device such as a smartphone or a tablet, or a mobile phone. The driver terminal 30 is installed with an application (hereinafter referred to as a car navigation application) that performs a route search to a destination and realizes a car navigation function for guiding a guidance route according to a search result. Further, the driver terminal 30 communicates with the navigation server 10 or the telephone 40 using the communication network N (specifically, a communication line of the driver terminal 30 or a wireless LAN (Local Area Network)). I do.

  The telephone 40 is, for example, a fixed telephone, and is configured to be able to communicate (call) with the driver terminal 30 or the like via the communication network N. The telephone 40 is not limited to a fixed telephone, and may be other communication devices such as an IP (Internet Protocol) telephone, a videophone, a mobile phone, a PHS (Personal Handy-phone System), a smartphone, and a headset.

  For example, the partner user terminal 50 is an information device such as a PC or a tablet owned by the partner user, and causes the display unit 53 to display an advertisement transmitted from the advertisement distribution server 20 via the communication network N. The counterpart user terminal 50 communicates with the advertisement distribution server 20 or the like using the communication network N (specifically, the communication line of the counterpart user terminal 50 or a wireless LAN (Local Area Network)). .

[1-2. Explanation of navigation server configuration]
Next, the configuration of the navigation server 10 will be described.
The navigation server 10 includes a control unit 11, an operation unit 12, a display unit 13, a storage unit 14, and a communication unit 15.

  The control unit 11 centrally controls the operation of the navigation server 10. Specifically, the control unit 11 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the RAM work area and the CPU cooperate with the CPU. Centrally control each part of the server 10.

The operation unit 12 includes, for example, a character input key, a numeric input key, a keyboard having keys associated with various functions, a pointing device such as a mouse, and the like, and receives an operation input from a user to input the operation. A corresponding operation signal is output to the control unit 11.
The display unit 13 includes a display such as an LCD (Liquid Crystal Display), for example, and displays an image based on the display control signal output from the control unit 11 on the display screen.

The storage unit 14 is configured by, for example, an HDD (Hard Disk Drive), a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 11.
The storage unit 14 stores map data, audio data, and the like. In the map data, for example, map information covering a wide area (corresponding to a plurality of scales), road information, various symbol information such as facilities, seas, rivers, and the like are stored. The voice data stores, for example, message data composed of words and phrases necessary for route guidance in advance.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

[1-3. Explanation of configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described.
The advertisement distribution server 20 includes a control unit 21, an operation unit 22, a display unit 23, a storage unit 24, and a communication unit 25.

The control unit 21 centrally controls the operation of the advertisement distribution server 20. Specifically, the control unit 21 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 24 expanded in the RAM work area and the CPU cooperate with the advertisement. Centrally controls each part of the distribution server 20.
For example, the control unit 21 extracts an advertisement based on the position information and partner user information transmitted from the driver terminal 30 and transmits the advertisement to the partner user terminal 50 via the communication unit 25.

The operation unit 22 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 21.
The display unit 23 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 21 on the display screen.

The storage unit 24 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 21.
In addition, the storage unit 24 stores advertisements distributed to the driver terminal 30. Furthermore, the storage unit 24 stores a table T1 (see FIG. 3) that manages the correspondence between the position information and the advertisement.

  The communication unit 25 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 21.

[1-4. Explanation of driver terminal configuration]
Next, the configuration of the driver terminal 30 will be described.
The driver terminal 30 includes a control unit 31, an operation unit 32, a display unit 33, an audio output unit 34, an audio input unit 35, a storage unit 36, a current position detection unit 37, and a communication unit 38. It is prepared for.

  The controller 31 centrally controls the operation of the driver terminal 30. Specifically, the control unit 31 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 36 expanded in the work area of the RAM and the CPU cooperate with the CPU. The overall control of each part of the terminal 30 is performed.

For example, the control unit 31 implements a car navigation function in cooperation with the navigation server 10 by executing a car navigation application stored in the storage unit 36. Specifically, when the car navigation application is activated by the driver and the destination is set, the control unit 31 sends the destination information and the current position information detected by the current position detection unit 37 via the communication unit 38. It transmits to the navigation server 10. Next, the control unit 11 of the navigation server 10 performs a route search process based on the destination information and the current position information transmitted from the driver terminal 30, and a route search result (including information for guiding the guidance route). Is transmitted to the driver terminal 30 via the communication part 15 with map data and audio | voice data. That is, the control unit 11 functions as a route guidance unit of the present invention that performs a route search to the destination and executes a navigation process for guiding the guidance route according to the search result. Next, the control unit 31 of the driver terminal 30 displays the route search result on the display unit 33 and causes the audio output unit 34 to output the sound. Thereby, the function of car navigation is realized.
Further, the control unit 31 generates probe information as needed based on travel information such as a position where the vehicle C actually travels and a vehicle speed. And the control part 31 transmits the produced | generated probe information to the navigation server 10 at any time via the communication part 38. FIG.

The operation unit 32 includes, for example, a key input unit including a home button and the like, and a touch panel formed integrally with the display unit 33. The operation unit 32 receives an operation input from the driver and outputs an operation signal corresponding to the operation input. Output to the control unit 31.
The display unit 33 includes a display such as an LCD and an FPD (Flat Panel Display) using an organic EL (Electro Luminescence) element, and displays an image based on the display control signal output from the control unit 31 on the display screen. To do. For example, the display unit 33 is configured to display various information (for example, display information for navigation such as a map screen, an icon, route guidance, and the current vehicle) based on the display data (map data and the like) output from the control unit 31. The vehicle mark indicating the position) is displayed.

The audio output unit 34 includes a D / A converter, an amplifier, a speaker, and the like, converts the audio data output from the control unit 31 into an analog audio signal, and outputs the audio.
The audio input unit 35 includes a microphone, an A / D converter, and the like, receives audio input via the microphone, converts an analog audio signal into digital data, and acquires audio data. The voice input unit 35 receives voice (for example, voice during a call) uttered by the driver.

  The storage unit 36 includes, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit 31.

The current position detection unit 37 includes a GPS module, an autonomous navigation unit, and the like. The GPS module includes a GPS antenna and the like. The GPS antenna receives GPS signals transmitted from a plurality of GPS satellites launched into a low earth orbit. The GPS antenna receives GPS signals transmitted from at least three GPS satellites, detects the absolute current position (latitude, longitude) of the vehicle C based on the received GPS signals, and outputs it to the control unit 31 To do.
The autonomous navigation unit includes an angle sensor, a distance sensor, and the like. The angle sensor detects the angular velocity of the vehicle (the rotation angle in the horizontal direction per unit time) and calculates the amount of change in the moving direction. The distance sensor detects a pulse signal output according to the rotation of the wheel, and calculates the amount of movement of the vehicle C. The autonomous navigation unit calculates a relative position change of the vehicle C based on the angular velocity signal and the vehicle speed pulse signal, and outputs the change to the control unit 31.

  The communication unit 38 includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit 31. Specifically, the communication unit 38 performs data communication via the communication network N by being relayed by the base station.

[1-5. Explanation of configuration of remote user terminal]
Next, the configuration of the counterpart user terminal 50 will be described.
The counterpart user terminal 50 includes a control unit 51, an operation unit 52, a display unit 53, a storage unit 54, and a communication unit 55.

  The control unit 51 centrally controls the operation of the counterpart user terminal 50. Specifically, the control unit 51 includes a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or storage unit 54 developed in the RAM work area and the CPU cooperate with each other. The overall control of each part of the user terminal 50 is performed.

The operation unit 52 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 51.
The display unit 53 includes a display such as an LCD, for example, and displays an image based on the display control signal output from the control unit 51 on the display screen. For example, the display unit 53 displays an advertisement display screen G1 (see FIG. 4) for displaying an advertisement based on the advertisement information transmitted from the advertisement distribution server 20.

  The storage unit 54 includes, for example, an HDD and a semiconductor memory, and stores data such as program data and various setting data in a readable / writable manner from the control unit 51.

  The communication unit 55 is a communication interface having a communication IC, a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 51.

[2. Explanation of operation]
Next, specific operations of the information processing system 1 according to the present embodiment will be described with reference to FIGS. Specifically, based on the position information transmitted from the driver terminal 30 of the driver (communication party A) in communication, the control unit 21 of the advertisement distribution server 20 is a partner user (communication party B) that is the communication partner. A process of outputting (displaying) an advertisement on the display unit 53 of the partner user terminal 50 used by the user will be described. This process is started when the car navigation application is activated by the driver of the driver terminal 30.

First, as shown in the flowchart of FIG. 2, the control unit 31 of the driver terminal 30 determines whether or not a call has been started (step S101). For example, the control unit 31 determines that the call has started when the other user responds to the call request from the driver or when the driver responds to the call request from the other user. In the present embodiment, it is assumed that communication is established between the driver terminal 30 and the telephone 40, and a call is performed between the driver and the other user.
When it is determined that the call has started (step S101: YES), the control unit 31 proceeds to the next step S102.
On the other hand, when it determines with the telephone call not having been started (step S101: NO), the control part 31 repeats the process of step S101 until a telephone call is started.

  Next, the control unit 31 acquires the position information of the own device and the partner user information (step S102). Here, the position information includes at least information on the current position (latitude and longitude) detected by the current position detection unit 37. The partner user information includes information such as the telephone number of the partner user's telephone 40, for example.

  Next, the control unit 31 transmits the acquired position information and partner user information from the communication unit 38 to the advertisement distribution server 20 via the navigation server 10 or directly (step S103).

  Note that the control unit 31 of the driver terminal 30 performs, as one function of the car navigation application, whether or not the car navigation application installed in the driver terminal 30 is activated, as a function of acquiring the position information and the navigation server 10 for the acquired position information. The transmission process to is executed. These processes are periodically performed at a predetermined interval (for example, at intervals of 5 seconds), but are not limited to this, and can be changed to any interval according to the situation.

  The control unit 21 of the advertisement delivery server 20 acquires the position information and the partner user information (of the driver terminal 30) transmitted from the driver terminal 30 via the navigation server 10 or directly (step S104). That is, the control unit 21 functions as an acquisition unit of the present invention.

  Next, the control unit 21 extracts an advertisement related to the position information based on the position information acquired in Step S104 (Step S105). That is, the control unit 21 functions as the extraction unit of the present invention. Here, the advertisement relating to the position information is an advertisement relating to a store existing in the vicinity (within a predetermined distance) of the current position indicated by the position information and the position on the further guidance route.

  FIG. 3 shows an example of the table T1 for managing the correspondence between the position information and the advertisement. The table T1 is created in advance and stored in the storage unit 24 or the like. The table T1 includes fields of a management number T11 that is a number for managing the correspondence between the position information and the advertisement so as to be identifiable, position information T12 that indicates a point indicated by the position information, and an advertisement T13 that indicates the name of the advertisement. For example, FIG. 3 shows an example in which a table T1 including a record in which position information T12 “point a” and advertisement T13 “advertisement 1” are associated with a management number T11 “1” is generated. It can be read from the first record of the table T1 that the extracted advertisement T13 is “advertisement 1” when the position information T12 acquired in step S104 is “point a”.

  Next, the control part 21 specifies the other party user terminal 50 which the other party user who talks with a driver uses based on the other party user information acquired by step S104 (step S106). That is, the control unit 21 functions as a specifying unit of the present invention. Note that the processes of step S105 and step S106 are in no particular order, and the process of step S105 may be performed after the process of step S106.

Here, as a method of specifying the partner user terminal 50 based on the partner user information, for example, a table in which the partner user terminal 50 and the telephone number of the telephone 40 used by the user of the partner user terminal 50 are associated in advance is stored. Thus, there is a method of identifying the partner user terminal 50 by checking the telephone number of the telephone 40 included in the partner user information acquired in step S104 with this table. For example, when the user of the driver terminal 30 registers the car navigation application as a member, this table registers information of the partner user terminal 50 and the telephone 40 as a service sharing destination (providing destination) using location information. Is created. This table may be stored in the storage unit 24 of the advertisement distribution server 20 or may be stored in the storage unit 14 of the navigation server 10. When the information is stored in the storage unit 14 of the navigation server 10, the table may be acquired together when acquiring the partner user information via the navigation server 10 in step S104, or in the navigation server 10 in step S106. You may make it inquire.
Note that the above method is merely an example, and any method may be used as long as the partner user terminal 50 can be specified.

Next, the control part 21 produces | generates the advertisement information for making the display part 53 of the other party user terminal 50 specified by step S106 output (display) the advertisement extracted by step S105 (step S107).
Next, the control part 21 transmits the advertisement information produced | generated by step S107 to the other party user terminal 50 via the communication part 25 (step S108).
The control unit 21 functions as an advertisement output unit according to the present invention by performing the processing of steps S107 and S108 described above.

  The control unit 51 of the partner user terminal 50 displays an advertisement based on the advertisement information transmitted from the advertisement distribution server 20 in step S108 on the display unit 53 (step S109).

  FIG. 4 shows an example of an advertisement display screen G1 for displaying an advertisement based on the advertisement information transmitted from the advertisement distribution server 20. As shown in FIG. 4, the advertisement display screen G <b> 1 is based on a tracking display unit G <b> 11 that simply tracks and displays the current position of the vehicle C on which the driver terminal 30 is mounted, and advertisement information transmitted from the advertisement distribution server 20. And an advertisement display unit G12 that displays advertisements. FIG. 4 illustrates a case where a user (communication party A) living in Tokyo returns home to Osaka, where his family is, by car C while making a hands-free call with a mother (communication party B) living in his / her home. In the example illustrated in FIG. 4, a state in which the current position of the vehicle C is in the vicinity of Nagoya is displayed on the tracking display unit G11. In addition, an advertisement of “XX Hall” that sells Japanese sweets such as “Uiro” which is a specialty in Nagoya city is displayed in the advertisement display section G12. In addition, in FIG. 4, although the structure which displays one advertisement on the advertisement display screen G1 is shown, it is not limited to this, You may make it display two or more advertisements.

  Through the above processing, the advertisement can be displayed on the display unit 53 of the partner user terminal 50 used by the partner user who is the communication partner, based on the position information transmitted from the driver terminal 30 of the driver who is talking. . Therefore, since the advertisement can be provided to the communication partner rather than the person (driver) who originally provided the advertisement, the navigation voice (guidance guidance such as the direction of travel and driving related information such as traffic jam information) is concentrated. It is not necessary for a driver to listen to an audio advertisement or view an advertisement, and it is possible to suppress discomfort or disturbing concentration. In addition, the other party can see the advertisement of souvenirs and other products that can be purchased near the current location of the driver and the guidance route, and can request the driver to purchase after making a call. .

[3. effect]
As described above, the information processing apparatus (the navigation server 10 and the advertisement distribution server 20) according to this embodiment includes the acquisition unit (control unit 21) that acquires the position information of one of the communication parties (communication party A), and the acquisition. Extraction means (control unit 21) for extracting an advertisement based on the position information acquired by the means, and specifying means (control unit 21) for specifying the information terminal (the partner user terminal 50) of the other communication party (communication party B) ) And an advertisement output means (control unit 21) that causes the other information terminal specified by the specifying means to output the advertisement extracted by the extracting means.
Therefore, according to the information processing apparatus according to the present embodiment, the advertisement can be provided to the communication partner instead of the person who originally provided the advertisement, and the advertisement can be indirectly notified from the partner to the person. Therefore, it is possible to diversify the advertising method, and it is possible to ensure a sufficient sales promotion effect without getting tired of the person.

Further, according to the information processing apparatus according to the present embodiment, the acquisition unit acquires one piece of position information during movement.
Therefore, according to the information processing apparatus according to the present embodiment, the advertisement content can be indirectly notified from the other party of communication even when the person who is the advertisement provider is moving and it is difficult to receive the advertisement directly. Because you can, you can expect a promotional effect regardless of the situation.

In addition, the information processing apparatus according to the present embodiment includes route guidance means (control unit 11) that performs a route search to a destination and executes a navigation process for guiding a guidance route according to the search result. Further, the acquisition means acquires one position information being moved by the navigation process.
Therefore, according to the information processing apparatus according to the present embodiment, it is not necessary for the person who is concentrated on the navigation voice to listen to the voice advertisement or to view the advertisement, thereby giving discomfort or inhibiting the concentration. Can be suppressed. In addition, even if it is difficult for the person to whom the advertisement is provided to travel directly or while driving, it is possible to indirectly inform the advertisement content from the other party of communication. A sales promotion effect can be expected regardless.

Further, according to the information processing apparatus according to the present embodiment, the extraction unit extracts the advertisement related to the position information acquired by the acquisition unit.
Therefore, according to the information processing apparatus according to the present embodiment, advertisements such as souvenirs and other products that can be purchased near the driver's current position and the guidance route can be provided to the communication partner. It is possible to request the purchase of a product along with a call, and expect a sales promotion effect.

  As mentioned above, although concretely demonstrated based on embodiment which concerns on this invention, this invention is not limited to the said embodiment, It can change in the range which does not deviate from the summary.

[4. Modified example]
For example, the control unit 21 of the advertisement distribution server 20 calculates the estimated movement time to the destination based on the position information acquired in step S104 of FIG. 2, and the food and beverage delivery according to the calculated estimated movement time An advertisement of (for example, delivery of pizza, sushi, curry or the like) may be extracted, and the advertisement of the food and beverage delivery may be displayed on the display unit 53 of the counterpart user terminal 50. That is, the control unit 21 functions as calculation means of the present invention. This example is more effective when the destination is the location of the counterpart user terminal 50, but may be a location unrelated to the location of the counterpart user terminal 50. The destination information may be acquired together with the position information, or the navigation server 10 may be inquired at a timing for calculating the estimated movement time.

  FIG. 5 shows an example of an advertisement display screen G2 for displaying an advertisement of food and beverage home delivery (here, pizza home delivery) according to the estimated travel time. As shown in FIG. 5, the advertisement display screen G <b> 2 displays a tracking display unit G <b> 21 for simply tracking and displaying the current position of the vehicle C on which the driver terminal 30 is mounted, and an advertisement for food and beverage delivery according to the estimated movement time. The advertisement display part G22 to display and the estimated movement time display part G23 to display the estimated movement time to the destination are provided. In FIG. 4, the case where the driver (communication party A) who drives the vehicle C returns to his / her home (communication party B) with his / her wife (communication party B) who lives at home by using the vehicle C is illustrated. Yes. In the example illustrated in FIG. 4, the current position of the vehicle C is displayed on the tracking display unit G21. In addition, the estimated movement time to the destination is displayed as “40 minutes” in the estimated movement time display section G23. Further, an advertisement “ΔΔ Pizza” that sells pizza that can be delivered in “40 minutes” is displayed on the advertisement display unit G22 in accordance with the estimated travel time to the destination. In addition, in FIG. 5, although the structure which displays one advertisement on the advertisement display screen G2 is shown, it is not limited to this, You may make it display two or more advertisements.

  As described above, based on the position information acquired by the acquisition unit, the calculation unit (control unit 21) that calculates the estimated movement time to the destination is provided, and the extraction unit calculates the estimated movement time calculated by the calculation unit. By extracting advertisements for food and beverage delivery according to the situation, the communication partner provided with the advertisement can easily order food and beverage delivery, so that food and drinks that welcome the driver can be easily procured. .

Further, the control unit 21 of the advertisement distribution server 20 further acquires the position information of the partner user, and the position of the driver terminal 30 and the partner user identified based on the acquired driver terminal 30 and the position information of the partner user. The evaluation value of the advertisement may be aggregated for each correspondence relationship between any one or combination of the positions and the output advertisement. That is, the control unit 21 functions as a counting unit of the present invention. Here, the evaluation value is a value serving as an index for analyzing the effect of the advertisement, and examples thereof include a click rate and a conversion rate. In addition, as an acquisition method of a partner user's position information, for example, a method of storing in advance linked to the table T1 and reading it whenever necessary, or a method of automatically acquiring when the partner user terminal 50 is activated. And a method of automatically acquiring the application in response to activation of an application for displaying an advertisement display screen.
Here, the “position” of the driver terminal 30 and the “position” of the other user specified based on the position information of the driver terminal 30 and the other user are, for example, areas corresponding to one block (one section) on the map. It is. The setting of the position is not limited to the above example, and can be arbitrarily set as appropriate, such as a region, an administrative division (prefecture, municipality), a finer point, or the like.

  FIG. 6 shows an example of a table T2 for managing the result of the advertisement evaluation value tabulation. After the table T2 is created, it is stored in the storage unit 24 or the like. The table T2 includes a management number T21, which is a number for managing the result of the evaluation of advertisement evaluations in an identifiable manner, a driver position T22 indicating a position specified based on the position information of the driver terminal 30, and the position information of the other user The other party user position T23 indicating the position specified based on the output, the output advertisement T24 indicating the name of the output advertisement, the click rate T25 of the output advertisement, and the conversion rate T26 of the output advertisement. For example, in FIG. 6, the driver position T22 “e point”, the partner user position T23 “h point”, the output advertisement T24 “advertisement 5”, the click rate T25 “30%”, and the conversion rate T26 “20%” are managed. An example is shown in which a table T2 including a record associated with the number T21 “1” is generated. From the first record in the table T2, the click rate of the advertisement T24 “advertisement 5” that is output when the identified driver position T22 is “e point” and the partner user position T23 is “h point”. It can be read that T25 is “30%” and the conversion rate T26 is “20%”.

  In the example shown in FIG. 6, for each correspondence relationship between the combination of the position of the driver terminal 30 (driver position T22) and the position of the partner user (partner user position T23) and the output advertisement (output advertisement T24). However, the present invention is not limited to this, and for example, for each correspondence between the driver position T22 and the partner user position T23 and the output advertisement T24, You may make it total the evaluation value of advertisement.

  As described above, the acquisition unit further acquires the other position information, and one or a combination of one position and the other position specified based on the one and other position information acquired by the acquisition unit. And an aggregation output (control unit 21) for aggregating the evaluation value of the advertisement for each correspondence relationship with the advertisement output by the advertisement output means, the evaluation for the output advertisement can be analyzed for each position. Therefore, the subsequent advertisement distribution can be made more appropriate and linked to the improvement of the sales promotion effect.

In addition, in the advertisement display screen G1 shown in FIG. 4, when the other user clicks on the advertisement displayed on the advertisement display unit G12, information on the advertisement target store is displayed and the store is set as a waypoint for the driver. It is also possible to provide a path changing function by the partner user by displaying a button that can be used (for example, a button to get here) together.
In this case, the control unit 11 of the navigation server 10 obtains information indicating that the above button has been clicked through the advertisement distribution server 20 or directly from the partner user terminal 50, and passes through the store to be advertised. Set as. Note that even if the route is changed by the operation of the other user, the driver can be notified of the fact by a call, so there is no particular inconvenience for the driver.
As described above, by providing the route change function by the other user, it is possible to improve the sales promotion effect by promoting the purchase of the product, and it is possible for the driver to concentrate on driving without taking the trouble of changing the route. .

  Moreover, in the said embodiment, although the telephone call was illustrated and demonstrated as an example of the communication performed between the communication party A and the communication party B, it is not limited to this. That is, any configuration may be used as long as communication is performed between the communication party A and the communication party B. For example, the position information of the driver (communication party A) of the vehicle C is obtained from the other user (communication party). The “location information sharing” shared by the partner user terminal 50 of B) can also be included in the communication of the present invention.

Moreover, in the said embodiment, although the positional information on the terminal (driver terminal 30) of the user (driver) using a car navigation function is acquired and an advertisement is extracted, it is not limited to this. For example, the position information of a user terminal that uses a so-called “human navigation” function of navigating a route for a walking user may be acquired to extract an advertisement.
In addition, advertisements may be extracted by acquiring position information of a user terminal that uses a service (function) other than the navigation function. That is, the present invention can provide an advertisement to a communication partner as long as it is a terminal capable of acquiring position information.

  Moreover, in the said embodiment, although the advertisement based on the advertisement information transmitted from the advertisement delivery server 20 is displayed on the display part 53, it is not limited to this. For example, a voice output unit may be provided in the partner user terminal 50, and instead of displaying an advertisement on the display unit 53, a voice advertisement may be output from the voice output unit. However, since the partner user using the partner user terminal 50 is in a call with the driver, the configuration of displaying on the display unit 53 is more preferable.

  Moreover, in the said embodiment, although the positional information on one user (communication party A) is acquired and an advertisement is displayed on the terminal of the other user (communication party B), it is limited to this. is not. For example, in the above example, the communication party B side is regarded as one user and the communication party A side is regarded as the other user, so that the location information of the communication party A is acquired and the advertisement is transmitted to the terminal of the communication party B. At the same time, the position information of the communication party B may be acquired and an advertisement may be displayed on the terminal of the communication party A.

Moreover, in the said embodiment, although the navigation server 10 and the advertisement delivery server 20 are illustrated and demonstrated as a separate apparatus, it is not limited to this. That is, the navigation server 10 and the advertisement distribution server 20 may be configured as an integrated device.
Moreover, although the telephone 40 and the other party user terminal 50 are illustrated and demonstrated as a separate apparatus in the said embodiment, it is not limited to this. For example, if the other user can make a call while checking the advertisement displayed on the display screen, such as a video phone, the telephone 40 and the other user terminal 50 may be configured as an integrated device. .

  Moreover, each aspect shown in this application can also be grasped | ascertained as a method, a program, etc. For the method and program categories, “means” shown in the device category is appropriately replaced with “process” or “step”, for example. In addition, the order of processes and steps is not limited to the one directly specified in the present application, and the order can be changed, or a part of processes can be collectively or changed to be executed one by one at any time.

  In addition, the detailed configuration of each device constituting the navigation server, the advertisement distribution server, the driver terminal, the telephone, and the partner user terminal and the detailed operation of each device can be changed as appropriate without departing from the spirit of the present invention. is there.

1 Information processing system 10 Navigation server (information processing device)
11 Control unit (route guidance means)
12 operation unit 13 display unit 14 storage unit 15 communication unit 20 advertisement distribution server (information processing apparatus)
21 Control unit (acquisition means, extraction means, identification means, advertisement output means, calculation means, aggregation means)
22 operation unit 23 display unit 24 storage unit 25 communication unit 30 driver terminal 31 control unit 32 operation unit 33 display unit 34 audio output unit 35 audio input unit 36 storage unit 37 current position detection unit 38 communication unit 40 telephone 50 partner user terminal ( Information terminal)
51 Control Unit 52 Operation Unit 53 Display Unit 54 Storage Unit 55 Communication Unit C Vehicle N Communication Network

Claims (8)

An acquisition means for acquiring location information of one of the communicating parties;
Extraction means for extracting an advertisement based on the position information acquired by the acquisition means;
Identifying means for identifying the other information terminal of the communication party;
Advertising output means for causing the other information terminal specified by the specifying means to output the advertisement extracted by the extracting means;
An information processing apparatus comprising:   The information processing apparatus according to claim 1, wherein the acquisition unit acquires the position information of the one during movement. A route guidance means for performing a route search to the destination and executing a navigation process for guiding the guidance route according to the search result,
The information processing apparatus according to claim 2, wherein the acquisition unit acquires the position information on the one side that is moving by the navigation process.   The information processing apparatus according to claim 1, wherein the extraction unit extracts an advertisement related to the position information acquired by the acquisition unit. Based on the position information acquired by the acquisition means, comprising a calculation means for calculating the estimated movement time to the destination,
The information processing apparatus according to claim 3, wherein the extraction unit extracts an advertisement for food and beverage delivery according to the estimated movement time calculated by the calculation unit. The acquisition means further acquires the other position information,
One or a combination of the one position and the other position specified based on the one and the other position information acquired by the acquisition means, and the advertisement output by the advertisement output means. The information processing apparatus according to claim 1, further comprising a totaling unit that totals the evaluation value of the advertisement for each correspondence. An information processing method for an information processing apparatus,
Obtaining the location information of one of the communicating parties;
Extracting an advertisement based on the acquired location information;
Identifying the other information terminal of the communicating party;
Causing the identified other information terminal to output the extracted advertisement;
An information processing method including: Computer
Acquisition means for acquiring location information of one of the communicating parties;
Extraction means for extracting an advertisement based on the position information acquired by the acquisition means;
A specifying means for specifying the other information terminal of the communication party;
Advertising output means for causing the other information terminal specified by the specifying means to output the advertisement extracted by the extracting means;
Program to function as.

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