JP2018018263A - Method for proposing styling in hair salon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To support proposing a hair style which suits a customer well in a hair salon.SOLUTION: A hair salon support device associates plural categories with plural hair styles and stores them. The hair salon support device selects a hair style according to a category selected by a customer, and displays to a customer, an image of the selected hair style in an overlapped state to a confront image of the customer. The category may be determined based on questionnaire, and weighting may be set to plural categories, without limiting to one category out of plural categories. In addition to a hair style, various proposals such as a hair color, cosmetic, accessory, and clothing, are performed according to a category and hair style, for supporting a total coordination.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a technique for supporting a stalling proposal that matches a customer's image in a hair salon.

  Currently, it is said that there are 230,000 hair salons in Japan. A hair salon is a typical labor-intensive business and has high equipment costs at the time of opening, so it is important how to increase the customer's repeat rate. In addition to the basic task of cutting hair, it is also important to improve profitability by providing unique products and services.

  Patent Documents 1 and 2 propose a technique for making it easier for a customer to image the finish of a hairstyle by projecting various hairstyle images on a mirror directly facing the customer at the hair salon.

JP 2004-15080 A JP 2009-61039 A

  However, it is unexpectedly difficult for customers to find a hairstyle that suits them. Cosmetic manufacturers and apparel manufacturers make contracts with entertainers, spend large amounts of advertising expenses on media such as magazines and television, and create mega trends. Since customers are easily influenced by these trends, it is easy to choose hairstyles that match the current trend. However, the hairstyle chosen in this way does not suit all customers. Although hairdressers are in a position to be able to see each and every customer closely, there are circumstances in which it is difficult to make drastic advice to customers by utilizing their expertise and experience.

  This invention is the invention completed based on the said subject recognition, The main objective is to provide the technique which proposes the hairstyle which suits a customer in a hair salon.

  A hair salon support apparatus according to the present invention includes a hairstyle storage unit that stores a plurality of categories and a plurality of hairstyles in association with each other, a hairstyle selection unit that selects a hairstyle corresponding to a category selected by a customer, An image display unit that displays an image of the selected hairstyle on the customer's directly-facing image with respect to the customer of the hair salon.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes easy to improve customer satisfaction by proposing the hair style suitable for the customer in a hair salon.

It is a schematic diagram for demonstrating the image display method with respect to the customer of a hair salon. It is a hardware block diagram of a hair salon support system. It is a functional block diagram of a hair salon support apparatus. It is a flowchart which shows the flow of work in a hair salon. It is a schematic diagram for demonstrating the selection method of a category. It is a hairstyle table which shows the selection method of a hairstyle. It is a hair color table which shows the selection method of hair color. It is a data structure figure of a use history storage part.

  The hair salon support system 100 according to the present embodiment helps a customer and a beautician share an image of styling and find a hairstyle or hair color that matches the image. In addition, by proposing promotional items such as cosmetics and decorations, the total coordination of customers will be realized at the hair salon (site).

FIG. 1 is a schematic diagram for explaining an image display method for a hair salon customer.
A front image of the customer captured by the camera 108 is displayed on the monitor (image display device) 102 facing the customer. The monitor 102 in this embodiment is a liquid crystal display device.

Although details will be described later, various hairstyle images are superimposed on the customer image on the monitor 102. With such overlay display, the customer can imagine the finish before cutting.
The monitor 102 includes a central main area 104 and side sub areas 106a and 106b. The main area 104 displays the customer's front image and hairstyle image, and the sub area 106 displays various promotional items. Promotional products may be, but are not limited to, products related to coordination, such as cosmetics, hairdressing, earrings, watches, hats, and clothing.

  The customer can issue order instructions during the procedure for various promotional items displayed in the sub-area 106. When a full-length image of the customer has been taken in advance, the image of the sales promotion product is superimposed on the customer image and displayed in the sub-region 106, so that the coordinated image when the sales promotion product is worn can be confirmed.

FIG. 2 is a hardware configuration diagram of the hair salon support system 100.
The hair salon support system 100 includes a camera 108, a monitor 102, and a hair salon support apparatus 110. The hair salon support apparatus 110 is connected to an external mail order site via the Internet 112.

  The hair salon support apparatus 110 images a customer with the camera 108 and causes the monitor 102 to display the customer image. The monitor 102 essentially functions as a “mirror”. A customer or a hairdresser who has received an instruction from the customer can immediately place an order for a promotional item from the hair salon support apparatus 110 to a mail order site.

FIG. 3 is a functional block diagram of the hair salon support apparatus 110.
Each component of the hair salon support apparatus 110 includes an arithmetic unit such as a CPU (Central Processing Unit) and various coprocessors, a storage device such as a memory and a storage, hardware including a wired or wireless communication line connecting them, and a storage device And is realized by software that supplies processing instructions to the computing unit. The computer program may be constituted by a device driver, an operating system, various application programs located in an upper layer thereof, and a library that provides a common function to these programs. Each block described below is not a hardware unit configuration but a functional unit block.

  Hair salon support apparatus 110 includes a U / I (user interface) unit 114, a communication unit 118, a data processing unit 116, and a data storage unit 120. The U / I unit 114 receives operations from the user (beautician or customer), and is responsible for processing related to the user interface such as image display and audio output. The communication unit 118 is in charge of communication processing with an external mail order site via the Internet 112. The data storage unit 120 stores various data. The data processing unit 116 executes various processes based on data acquired by the U / I unit 114 and the communication unit 118 and data stored in the data storage unit 120. The data processing unit 116 also functions as an interface for the U / I unit 114, the communication unit 118, and the data storage unit 120.

  The U / I unit 114 includes a display unit 122 and an input unit 124. The display unit 122 displays various images such as customers, hairstyles, and promotional items on the monitor 102. The input unit 124 receives an operation from the user and acquires a customer image from the camera 108. The input unit 124 includes an ordering unit 126. The ordering unit 126 receives an ordering instruction for the product instructed by the user, and transmits the ordering instruction to the mail order site via the communication unit 118.

The data processing unit 116 includes a category selection unit 130, a hair style selection unit 128, a hair color selection unit 132, a cosmetic selection unit 134, a history management unit 172, and a decoration product selection unit 136. The category selection unit 130 selects a “category” in which a customer's styling image is previously categorized. The hairstyle selection unit 128 prioritizes hairstyles to be proposed based on the category. The hair color selection unit 132 prioritizes hair colors to be proposed based on the confirmed hair style. The cosmetic selection unit 134 prioritizes cosmetics based on the category. The ornament selection unit 136 gives priority to the ornament to be proposed. The term “decorative” as used herein is a concept that includes accessories such as earrings and watches, as well as hats and clothes, and is broadly “wearable”. The accessory selection unit 136 includes an accessory selection unit 138 that selects an accessory, and a clothing selection unit 140 that selects a hat and clothing. The history management unit 172 records the category and hairstyle selected by the customer as history information.
Details of the category selection method (ranking method) will be described later.

  The data storage unit 120 includes a hairstyle storage unit 142, a hair color storage unit 144, a cosmetic storage unit 146, an accessory storage unit 148, a clothing storage unit 150, and a usage history storage unit 152. The hairstyle storage unit 142 holds a table for associating hairstyles with categories in addition to the image information of hairstyles (details will be described later in connection with FIG. 6). In addition to the color information of the hair color, the hair color storage unit 144 holds a table that associates the hair color with the hair style (details will be described later in connection with FIG. 7). The cosmetic storage unit 146 holds a table for associating cosmetics with hairstyles in addition to cosmetic data. In addition to accessory data, the accessory storage unit 148 holds a table that associates accessories with hairstyles. In addition to the clothing data, the clothing storage unit 150 holds a table that associates the clothing with the hairstyle. The usage history storage unit 152 stores the usage history of the hair salon for each customer (detailed later in connection with FIG. 8).

FIG. 4 is a flowchart showing a work flow in the hair salon.
First, the category selection unit 130 selects a category by a method described later (S10). The hair color selection unit 132 proposes a hair style based on the category, and the hair style is determined (S12). The proposed hairstyle image is displayed superimposed on the customer image. Next, the hair color selection unit 132 proposes a hair color based on the hair style, and the hair color is determined (S14). When the hair color is proposed, the display unit 122 corrects and displays the color tone of the hairstyle image. When the hairstyle or hair color is determined, the hairdresser starts the treatment.

  During the treatment, advertisements are displayed for products such as cosmetics, accessories, and clothes in the sub-region 106 (S16). The display unit 122 may perform image correction on the customer image according to the cosmetic product being proposed. For example, by applying image information related to colors and shapes set in advance for cosmetics such as mascara and lipstick to a customer image, it becomes easier to recognize the image of the cosmetic. When a product order is generated (Y in S18), the ordering unit 126 receives an ordering instruction, and the communication unit 118 transmits the ordering instruction to an external server such as a mail order site (S20). The merchandise may be sent to the customer's home at a later date or left at the hair salon. When no order has been generated (N in S18), S20 is skipped.

FIG. 5 is a schematic diagram for explaining a category selection method.
The customer answers a plurality of questions in the questionnaire 156. The category selection unit 130 selects a category based on a predetermined analysis model 154 with an answer to the question as an input. As described above, a category is a category of customer styling images. In the present embodiment, description will be made on the assumption of four types of “natural”, “dramatic”, “elegant”, and “cute”. The questionnaire 156 includes, for example, a plurality of selection-type questions such as “Do you often want to change your hairstyle? (Y / N)” or “Do you care about the season?” (Y / N). Answers to each of these questions affect category selection. For example, if the answer to question 1 is YES, 1 point is added only to “natural”, and if NO, 2 points are added to “dramatic” and “elegant”, respectively. Thus, the analysis model 154 adds a score to each category in accordance with the answer to the question. This selection process corresponds to the process of S10 in FIG.

  A method of allocating points to a plurality of categories based on a plurality of questions in the questionnaire 156 can be realized by application of an algorithm generally used in personality tests and the like. The scores for each category are normalized so that the total is 10 points. In FIG. 5, the final scores of natural, dramatic, elegant, and cute are 6, 1, 0, and 3 points, respectively. In other words, while the customer is based on natural, he wants to be cute to some extent and wants a little dramatic element.

The above is an example, and the category may be specified by the customer. The hairdresser may adjust the rating distribution to each category based on the conversation with the customer. Any one of the four categories may be selected, and the scores may be freely distributed to the four categories.
In addition, based on the answer of the questionnaire 156, one of the categories may be selected instead of distributing the scores to a plurality of categories. For example, only the natural with the highest score may be selected.

FIG. 6 is a hairstyle table 158 showing a hairstyle selection method.
The hairstyle table 158 is stored in the hairstyle storage unit 142. The types of hairstyles are actually enormous, but in the following, in order to clarify the intention of the invention, four hairstyles A to D will be described.

  In the hairstyle table 158, each hairstyle has a coefficient (relevance) corresponding to the category. For example, for hairstyle A, natural: 6, dramatic: 3, elegant: 1, and cute: 0 are set as coefficients. That is, hairstyle A matches a natural image, but also contains dramatic elements and has a slightly elegant atmosphere. However, Hairstyle A is not cute. The affinity between hairstyles and categories is defined as a coefficient (degree of association). Based on these coefficients, the hairstyle selection unit 128 sets priorities for the hairstyles. This process corresponds to S12 in FIG.

  As described above, in FIG. 5, natural: dramatic: elegant: cute is assigned a rating of 6: 1: 0: 3. In this case, the weighted average value for hairstyle A is 6 × 6 + 3 × 1 + 1 × 0 + 0 × 3 = 39 points. Similarly, hairstyle B has 27 points, hairstyle C has 10 points, and hairstyle D has 16 points. That is, the hairstyle A that best matches the customer's image is followed by hairstyles B, D, and C.

The hairstyle selection unit 128 first selects an image of the hairstyle A, and the display unit 122 displays the image of the hairstyle A on the customer image. Next to hairstyle A, hairstyle B is proposed. Since hair styles that match the category selection are proposed in sequence, it is possible to preferentially search and propose categories from a huge variety of hair styles, in other words, hair styles that match the customer's desired image. The number of hairstyles is enormous and new hairstyles may be added, but there are not many categories compared to hairstyles. This makes it easier for customers to find a hairstyle that suits them.
Hairstyles may be associated with categories one-on-one. For example, hairstyle A may be associated only with natural. In this case, one or more hairstyles corresponding to the category may be proposed sequentially.

FIG. 7 is a hair color table 160 showing a hair color selection method.
The hair color table 160 is stored in the hair color storage unit 144. The types of hair colors are actually enormous, but in the following, in order to clarify the explanation, four hair colors P1 to P4 will be described.

  In the hair color table 160, the priority order of the hair color is set for each hair style. For example, for hairstyle A, hair color P2 is first (most recommended), followed by hair colors P1, P4, and P3. The hair color selection unit 132 proposes a hair color based on the priority of the hair style. This process corresponds to S14 in FIG.

  The hairstyle image of the monitor 102 is colored according to the proposed hair color. When hairstyle A is selected, first, an image of hairstyle A is colored and displayed by hair color P2. Next to the hair color P2, coloring is displayed by the second-place hair color P1. In this way, hair colors suitable for the hairstyle are proposed one after another. A hair color suitable for the hair style is preferentially searched and proposed from a huge variety of hair colors.

  A category may be associated with a hair color instead of a hairstyle. Moreover, you may match | combine both a hairstyle and a category with respect to a hair color. For example, hair color P1 has the first priority based on the determined hairstyle, the priority based on the determined category is fourth, and hair color P2 has the second priority based on the determined hairstyle, Assume that the priority order based on the determined category is fourth. In this case, since 1 + 4 <2 + 4, the hairstyle P1 may be given priority over the hairstyle P2. Hair color P1 has the first priority based on the determined hairstyle, the priority based on the determined category is third, and hair color P2 has the second priority based on the determined hairstyle. It is assumed that the priority order based on the determined category is also second. In this case, since there is no difference in the rank total value, the hair color P1 having the highest rank among the four ranks may be given priority over the hair style P2.

  Note that the hair color may be selected by setting a weighting coefficient corresponding to the hair style and category for the hair color in the same manner as the hair style table 158. It is arbitrary how the hair colors are ranked based on hair styles and / or categories. The setting method may be customized for each hair salon.

Similarly, the cosmetic selection unit 134 ranks the cosmetics based on the hair style and / or the category. The display unit 122 sequentially displays cosmetics in the sub area 106 according to the priority order. The customer can order the displayed cosmetics during the procedure. Further, the display unit 122 corrects the customer image according to the cosmetic. The image correction method may be an application of known technology.
Cosmetics may actually be purchased after trying at a hair salon. Cosmetics may be sold at a hair salon or ordered from an external site.

  In the same algorithm, the accessory selection unit 138 ranks the accessories based on the hair style and / or category, and the clothing selection unit 140 ranks the clothing based on the hair style and / or category. These decorative items are also sequentially displayed in the sub area 106. Displaying decorative items overlaid with full-body images makes it easier for customers to create a coordinated image.

FIG. 8 is a data structure diagram of the usage history storage unit 152.
The usage history storage unit 152 registers a usage history of a customer's hair salon. The history management unit 172 registers the category and hairstyle selected by the customer in the usage history storage unit 152 as needed. The customer ID column 162 shows a customer ID. The category column 164 shows the weighting of the category selected by the customer in the past. According to FIG. 8, data for the past four times is registered for the customer with the customer ID: 001. In the most recent treatment, natural: dramatic: elegant: cute has a rating distribution of 4: 1: 2: 3. As a result, the hair style A is selected as shown in the hair style column 166, and the hair color P1 is selected as shown in the hair color column 168.

  The order column 170 shows the order contents of the promotional items. The customer with customer ID: 001 has ordered cosmetics X in the past, but the customer with customer ID: 002 has purchased a relatively large number of promotional items such as earring Y and clothes Z.

  In this way, the treatment contents and preferences of each customer are sequentially registered in the usage history storage unit 152. Further, the usage history information may be reflected in the selection of the category, hair color, and the like. For example, since the customer with customer ID: 001 tends to prefer natural according to the past four data, this may be reflected in category selection or the like. For example, after weighting each category by the method described with reference to FIG. 5, one point may be added to the most preferred natural. Further, the total value of natural of the customer with the customer ID: 001 is 4 + 3 + 5 + 6 = 18, and similarly, dramatic: 3, elegant: 9, and cute: 10. That is, the weight is 18: 3: 9: 10. This is equivalent to a distribution of 45%: 7.5%: 22.5%: 25% when the total value is normalized to 1, so after weighting each category by the method described in relation to FIG. 0.450, 0.075, 0.225, 0.250 may be added to each category. With such a processing method, past usage history can be reflected in category selection.

  The same applies to hairstyles. The hair styles that are often chosen may be reflected in the priority of proposals. For example, in the case of a customer with customer ID: 001, hairstyle A is most frequently selected. When the priority of the hairstyle A determined by the method related to FIG. 6 is third, the priority of the hairstyle A may be ranked up to the second highest one based on the usage history. The same applies to hair colors and decorative items.

The hair salon support system 100 has been described above based on the embodiment.
According to the hair salon support system 100, the customer and the beautician can propose a hairstyle that meets the customer's wishes while sharing the image (category). The customer does not select one from among a large number of hairstyles, but narrows down to a hairstyle that suits the image and proposes it preferentially, so the burden associated with the selection is reduced. If the customer's potential desire is revealed by the questionnaire 156, it becomes easy to search for a hairstyle that is unique to the customer without being overly influenced by the trend.

  It is easy for hairdressers to propose hairstyles that match the customer's desired image. The hairdresser may propose a hairstyle at his / her own discretion in consideration of the customer's skin color and eye color while referring to the hairstyle proposed by the hair salon support apparatus 110. Alternatively, the hairdresser may correct the category determined by the hair salon support apparatus 100 at his discretion. As the usage history is enriched, proposals that reflect customer preferences become possible, so an improvement in the repeat rate can be expected.

  Since hairdressers can easily propose hairstyles that they prefer, regardless of trends, the range of hairdressers' work is expanded. In addition to contributing to the improvement of professional skills as a hairdresser, it is also expected to contribute to securing human resources in the beauty industry. Coordinates who are well coordinated may be able to set a high work unit price. On the other hand, even an inexperienced hairdresser can make a proposal of a certain level or more by the proposal function of the hair salon support apparatus 110.

  Furthermore, it is possible to promote not only hairstyles and hair colors, but also cosmetics and decorations. This not only contributes to improving the profit margin of hair salons, but hair salons that handle total coordination may be the source of trends.

  The customer can also receive advice on coordination at a low price by the automatic suggestion function of the hair salon support system 100. This not only improves customer satisfaction, but also contributes to the diversification of fashion and the improvement of the overall level by knowing the fashion that suits each person.

  In addition, this invention is not limited to the said embodiment and modification, A component can be deform | transformed and embodied in the range which does not deviate from a summary. Various inventions may be formed by appropriately combining a plurality of constituent elements disclosed in the above embodiments and modifications. Moreover, you may delete some components from all the components shown by the said embodiment and modification.

  The monitor 102 in this embodiment is not limited to a liquid crystal display device, and may be formed by overlapping a half mirror (beam splitter) and a liquid crystal display device. Alternatively, the mirror and the liquid crystal display device may be selectively used depending on the region, such as forming the main region 104 with a mirror and forming the sub region 106 with a liquid crystal display device.

  Not only the questionnaire 156 but also as a part of the questionnaire 156, the customer's face, age, body type, skin color, hair quality, gender, occupation, annual income, residence, etc. and the category or hairstyle are related to FIG. Correspondence may be made by the same algorithm as described. More appropriate categories can be selected by considering not only customer answers to questions but also customer attribute information.

  The usage history information may be aggregated in a form in which an individual cannot be specified and used as so-called “big data”. If this usage history information is enriched, it is possible to catch what trends are emerging for each age group and region. Such data can be important reference information for planning cosmetics and clothing. Even small- and medium-sized manufacturers who do not have the power to create a trend with brute-force techniques can easily find opportunities.

  A treatment chart may be created for each customer based on the usage history and shared by multiple hair salons. In addition, the input unit 124 may store a moving image of the treatment process of an experienced beautician using the camera 108 and use this moving image as a backward training material.

  DESCRIPTION OF SYMBOLS 100 Hair salon support system, 102 Monitor, 104 Main area | region, 106 Sub area | region, 108 Cameras, 110 Hair salon assistance apparatus, 112 Internet, 114 U / I part, 116 Data processing part, 118 Communication part, 120 Data storage part, 122 Display part , 124 input unit, 126 ordering unit, 128 hair style selection unit, 130 category selection unit, 132 hair color selection unit, 134 cosmetic selection unit, 136 ornament selection unit, 138 accessory selection unit, 140 clothing selection unit, 142 hair style Storage unit, 144 Hair color storage unit, 146 Cosmetic storage unit, 148 Accessory storage unit, 150 Clothing storage unit, 152 Usage history storage unit, 154 Analysis model, 156 Questionnaire, 158 Hair style table, 160 Hair color table, 72 history management unit

Claims (12)

A hairstyle storage unit for storing a plurality of categories and a plurality of hairstyles in association with each other;
A hairstyle selection section for selecting a hairstyle corresponding to the category selected by the customer;
An image display unit that displays an image of the selected hairstyle on the customer's face-to-face image for a customer of the hair salon, and a hair salon support device.   The hair salon support apparatus according to claim 1, further comprising a category selection unit that selects a category based on customer answers to a plurality of questions. The category selection unit sets weights for categories based on customer responses,
The hair salon support apparatus according to claim 2, wherein the hair style selection unit determines a priority order of hair styles based on category weighting. The hairstyle storage unit stores the relevance of each category to the hairstyle,
The hair salon support apparatus according to claim 3, wherein the hair style selection unit determines a priority order of hair styles according to a category weight and a degree of association. A hair color storage unit that stores hair colors in association with one or both of a category and a hairstyle;
A hair color selection unit that selects a hair color corresponding to one or both of the selected category and hair style, and
The hair salon support apparatus according to any one of claims 1 to 4, wherein the image display unit displays the image of the hairstyle by coloring the selected hair color. A cosmetic storage section for storing cosmetics in association with both or one of the categories and hairstyles;
The hair salon support apparatus according to claim 1, further comprising a cosmetic selection unit that selects cosmetics corresponding to both or one of the category and the hairstyle.   The hair salon support apparatus according to claim 6, wherein the image display unit performs image correction based on the selected cosmetic on the customer-facing image. An accessory storage unit for storing the category and / or hairstyle in association with the accessory,
The hair salon support apparatus according to any one of claims 1 to 7, further comprising: an accessory selecting unit that selects an accessory corresponding to one or both of the category and the hairstyle.   The hair salon support apparatus according to claim 8, further comprising an ordering instruction unit that transmits ordering information on the ornaments to an external sales site when the purchase of the ornaments is instructed. A history management unit for registering the selected hairstyle in history information;
The hair salon support apparatus according to any one of claims 1 to 9, wherein the hair style selection unit refers to the history information and adjusts the priority order of hair styles selected in the past. A history management unit for registering the selected category in usage history information;
The hair salon support apparatus according to claim 2, wherein the category selection unit refers to the usage history information and adjusts a priority order of categories selected in the past. A function of storing a plurality of categories and a plurality of hairstyles in association with each other;
The ability to select hairstyles according to the category selected by the customer,
For a hair salon customer, a function of displaying the selected hairstyle image superimposed on the customer's facing image;
A hair salon support program characterized by letting a computer demonstrate.

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