JP2017167307A - Information processor, viewing history output device, content evaluate method, viewing history output method and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an information processor capable of evaluating which content is effective for commodity sales.SOLUTION: A register terminal 2 has a control part 201 that controls a bar code reader 206 to read a piece of viewing history information of a content viewed by a customer when registering a commodity and acquire the same. The control part also acquires a piece of commodity purchase information which represents a commodity purchased by the customer based on the commodity registration, and evaluates the content based on the acquired viewing history information and commodity purchase information.SELECTED DRAWING: Figure 6

Description

  The present invention relates to an information processing device, a viewing history output device, a content evaluation method, a viewing history output method, and a program.

  2. Description of the Related Art Conventionally, there is known a device equipped with a video output device that can enhance an impression for a viewer by projecting content on a screen formed in a contour shape of a person or the like appearing in the content (for example, a patent) Reference 1).

JP 2011-150221 A

  However, the technology described in Patent Document 1 only outputs content, and cannot know which content is effective for product purchase.

  An object of the present invention is to make it possible to evaluate which content is effective for purchasing a product.

In order to solve the above problems, an information processing apparatus of the present invention provides:
Viewing history acquisition means for acquiring viewing history information of content by customers from printed matter;
Purchased product information acquisition means for acquiring purchased product information indicating products purchased by the customer;
An evaluation means for evaluating content based on the viewing history information and the purchased product information;
Is provided.

In addition, the viewing history output device of the present invention,
Viewing history recording means for recording content viewing history information by customers;
Writing means for writing the viewing history information recorded by the viewing history recording means in a form readable by another device as a printed matter;
Is provided.

  According to the present invention, it is possible to evaluate which content is effective for product purchase.

It is a figure which shows the whole structure of the content evaluation system in this embodiment. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part of FIG. It is a figure which shows schematic structure of the register terminal of FIG. It is a flowchart which shows the viewing-and-listening history output process performed by the control part of FIG. It is a flowchart which shows the registration process performed by the control part of FIG.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, a case where the viewing history output apparatus according to the present invention is applied to the digital signage apparatus 1 and the information processing apparatus according to the present invention is applied to the register terminal 2 will be described as an example. The present invention is not limited to the illustrated example.

[Configuration of Content Evaluation System 100]
FIG. 1 is a diagram showing a schematic configuration of the content evaluation system 100. As shown in FIG. 1, the content evaluation system 100 includes a digital signage device 1 and a register terminal 2. The content evaluation system 100 prints and outputs the content viewing history information of the customer on the paper in the digital signage device 1, reads the viewing history information printed on the output printed matter P with the register terminal 2, and purchase product information. This is a system for storing contents in association with each other and evaluating contents based on the stored information.

[Configuration of Digital Signage Device 1]
FIG. 2 is a block diagram showing a main control configuration of the digital signage apparatus 1. FIG. 3 is a front view showing a schematic configuration of the screen unit 22 of FIG.
The digital signage device 1 is, for example, a device that outputs advertising content related to a product handled in a store. As shown in FIG. 2, the digital signage device 1 emits the image light of the content and the projection unit 21 emits the image light. And a screen unit 22 for receiving the image light on the back and projecting it on the front.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, a storage unit 25, and a communication unit 26. The projector 24, the storage unit 25, and the communication unit 26 are connected to the control unit 23 as shown in FIG.

  The control unit 23 includes a CPU that executes various programs stored in the program storage unit 251 of the storage unit 25 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 23 performs various processes including a viewing history output process described later in cooperation with the program, and functions as a viewing history recording unit.

  The projector 24 is a projection device that converts the image data output from the control unit 23 into image light and irradiates the image data toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. The storage unit 25 is provided with a program storage unit 251 as shown in FIG. The program storage unit 251 stores a system program executed by the control unit 23, a processing program for executing various processes including a viewing history output process to be described later, data necessary for executing these programs, and the like. Has been.

  The storage unit 25 is provided with a content information storage unit 252. The content information storage unit 252 stores content information (content data) for outputting content by the digital signage apparatus 1 in association with a content number for identifying the content. The content information is composed of, for example, moving image data composed of a plurality of frame images and audio data corresponding to each frame image.

  The communication unit 26 includes a modem, a router, a network card, and the like, and performs communication with an external device connected to a communication network such as a LAN (Local Area Network) or a WAN (Wide Area Network).

Next, the screen unit 22 will be described.
As shown in FIG. 3, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The rear screen projection film screen 291 and a film 292 on which a person is printed in advance are attached. The projector 24 projects an image on the area where the film screen 291 of the image forming unit 27 is pasted. In addition, it is good also as a structure which stuck the film screen 291 to the translucent board 29 whole, and also projects a person.

  The pedestal 28 is provided with a button-type operation unit 32, an audio output unit 33 such as a speaker that outputs audio, and a printing unit 34.

  The operation unit 32 includes, for example, four operation buttons, buttons B1 to B4, detects a press signal of the operation button, and outputs it to the control unit 23. Each of the operation buttons B1 to B4 is associated with a display area 32a for displaying a process executed by pressing the operation button, a content switching destination by pressing the operation button, and the like. .

  The printing unit 34 prints on a sheet in accordance with an instruction from the control unit 23 and outputs it from the discharge port 341. The printing unit 34 functions as a writing unit.

  The operation unit 32, the audio output unit 33, and the printing unit 34 are connected to the control unit 23 as shown in FIG.

[Configuration of Register Terminal 2]
The register terminal 2 is a cash registering machine that registers products purchased by customers and records sales. As shown in FIG. 4, a control unit 201, a storage unit 202, an input unit 203, a display unit 204, a communication unit 205, a barcode reader 206, a drawer 207, a timing unit 208, a printing unit 209, and the like.

  The control unit 201 includes a CPU that executes various programs stored in the program storage unit 221 of the storage unit 202 to perform predetermined calculations and control of each unit, and a memory that is a work area when the program is executed. (Both not shown). The control unit 201 executes various processes in cooperation with a program stored in the program storage unit 221 of the storage unit 202.

  In the present embodiment, when the operation mode is set to the registration mode by the input unit 203, the control unit 201 performs a registration process described later in cooperation with a program stored in the program storage unit 221. In addition, when the operation mode is set to the evaluation mode by the input unit 203, the control unit 201 executes content evaluation processing described later in cooperation with a program stored in the program storage unit 221.

The storage unit 202 is configured by a nonvolatile semiconductor memory or the like. As shown in FIG. 4, the storage unit 202 is provided with a program storage unit 221. The program storage unit 221 stores a system program executed by the control unit 201, various processing programs, data necessary for executing these programs, and the like. Note that the programs stored in the program storage unit 221 include programs for executing various processes according to the operation mode set by the input unit 203.
The storage unit 202 is provided with a history information storage unit 222. The history information storage unit 222 stores the content viewing history information of the customer read at the time of product registration and the purchased product information based on the product registration in association with each other.
The storage unit 202 also stores a sales data file (not shown) for storing sales data such as purchased products, date and time, amount, and total amount.

  The input unit 203 includes a numeric keypad and various function keys. The input unit 203 accepts pressing input of each key by an operator and outputs the operation information to the control unit 201.

  The display unit 204 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays on the screen in accordance with a display control signal from the control unit 201.

  The communication unit 205 includes a modem, a router, a network card, and the like. A communication unit 205 performs data transmission / reception with an external device connected via a communication network such as a LAN or a WAN.

  The barcode reader 206 acquires information indicated by the barcode by reading the barcode, and outputs the information to the control unit 201. The barcode reader 206 functions as viewing history acquisition means and purchased product information acquisition means.

  The drawer 207 is a drawer that stores cash such as coins and banknotes. The drawer 207 can be pulled out by an instruction from the control unit 201.

  The time measuring unit 208 is configured by an RTC (Real Time Clock) or the like, acquires the current date and time, and outputs it to the control unit 201.

  The printing unit 209 is, for example, a thermal printer (thermal printer) or the like, and has roll paper for receipt and journal (thermal paper). According to the instruction signal input from the control unit 201, the printing unit 209 Print out the amount and sales data.

[Operation of Content Evaluation System 100]
Next, the operation of each device constituting the content evaluation system 100 will be described.

  FIG. 5 shows a flowchart of the viewing history output process executed in the digital signage apparatus 1. The viewing history output process is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is turned on.

  First, the control unit 23 causes the projector 24 and the audio output unit 33 to output “content 1 product selection” (step S1). For example, the control unit 23 reads the content information of “content 1 product selection” stored in the content information storage unit 252, and based on the moving image data of the read content information, the projector 24 sends the content image to the image forming unit 27. Is projected (displayed). Further, the audio output unit 33 outputs the audio of the content based on the audio data of the read moving image data.

  “Content 1 product selection” is content for prompting a customer who is a viewer to select a product. For example, "If you want to see the explanation about the product A, please press the button B1. If you want to see the explanation about the product B, press the button B2. If you want to see the explanation about the product C, press the button B3." Or the like, or content where audio is output. During the output of “content 1 product selection”, the control unit 23 corresponds to “product A” in the area corresponding to the button B1 in the display area 32a, “product B” in the area corresponding to the button B2, and button B3. “Product C” is displayed in the area. The control unit 23 repeatedly outputs “content 1 product selection” until any operation button of the operation unit 32 is pressed.

When the operation button of the operation unit 32 is pressed, the control unit 23 determines the pressed operation button (step S2).
When it is determined that the pressed operation button is the button B1 (step S2; button B1), the control unit 23 switches the content to be output to “content 2 product A” (step S3).
When it is determined that the pressed operation button is the button B2 (step S2; button B2), the control unit 23 switches the content to be output to “content 3 product B” (step S4).
When it is determined that the pressed operation button is the button B3 (step S2; button B3), the control unit 23 switches the content to be output to “content 4 product C” (step S5).

Here, “content 2 product A” is, for example, content explaining an outline of product A. During the output of “content 2 product A”, a switching process to “content 5 product A function description” is assigned to the button B1. The button B2 is assigned a switching process to “content 6 design description of product A”. The button B3 is assigned a switching process to “content 7 product A price description”. A process of returning to “content 1 product selection” is assigned to the button B4.
During the output of “content 2 product A”, the control unit 23 displays “function description of product A” in the area corresponding to the button B1 of the display area 32a and “design description of product A” in the area corresponding to the button B2. , “Price explanation of product A” is displayed in the area corresponding to the button B3, and “Return” is displayed in the area corresponding to the button B4. Until any one of the operation buttons on the operation unit 32 is pressed, the control unit 23 repeatedly outputs “content 2 product A”.

  When the operation button of the operation unit 32 is pressed while “content 2 product A” is being output, the control unit 23 determines the pressed operation button (step S6).

  When it is determined that the pressed operation button is the button B1 (step S6; button B1), the control unit 23 switches the content to be output to “content 5 product A function description”, and the content 5 is viewed in the memory. The viewing history information indicating that it has been recorded is recorded (step S7). For example, the control unit 23 associates sequential numbers with each other and records (adds) the content number of the content 5 in the memory, measures the elapsed time from the output start of the content 5, and switches to another content. The time measured in association with the content number is recorded.

  When it is determined that the pressed operation button is the button B2 (step S6; button B2), the control unit 23 switches the content to be output to “content 6 design description of the product A”, and the content 6 is viewed in the memory. The viewing history information indicating that it has been recorded is recorded (step S8). For example, the control unit 23 associates sequential numbers with each other and records (adds) the content number of the content 6 in the memory, measures the elapsed time from the output start of the content 6, and switches to other content. The time measured in association with the content number is recorded.

  When it is determined that the pressed operation button is the button B3 (step S6; button B3), the control unit 23 switches the content to be output to “content 7 product A price explanation”, and the content 7 is viewed in the memory. The viewing history information indicating that it has been recorded is recorded (step S9). For example, the control unit 23 associates sequential numbers with each other and records (adds) the content number of the content 7 in the memory, measures the elapsed time from the output start of the content 7, and switches to other content. The time measured in association with the content number is recorded.

  When the pressed operation button is the button B4 (step S6; button B4), the control unit 23 returns to step S1.

  Here, during the output of “content 5 product A function description”, “content 6 product A design description”, and “content 7 product A price description”, the button B1 displays “content 8 product A product information print”. Is assigned to the button B4, and a process for returning to "Content 2 product A" is assigned to the button B4. During the output of each content, the control unit 23 displays “print product information of product A” in the area corresponding to the button B1 of the display area 32a and “return” in the area corresponding to the button B4.

  When the operation button of the operation unit 32 is pressed during the output of “content 5 product A function description”, “content 6 product A design description”, or “content 7 product A price description”, the control unit 23 Determines the pressed operation button (step S10).

  When it is determined that the pressed operation button is the button B4 (step S10; button B4), the control unit 23 returns to step S3 and switches the content to be output to “content 2 product A”.

  On the other hand, when it is determined that the pressed operation button is the button B1 (step S10; button B1), the control unit 23 switches the content to be output to “content 8 product A product information printing” (step S11). . “Content 8 Product information printing of product A” is, for example, “Printing product information of product A. When purchasing product A, please give the printed paper to the cash register” In other words, the content explains how to use the printed paper.

  In addition, the control unit 23 causes the printing unit 34 to print the product information of the product A and the viewing history information of the contents 5 to 7 stored in the memory on paper and output from the discharge port 341 (step S12).

  For example, as shown in FIG. 1, the printed matter P output in step S12 is printed with a barcode C1 indicating a product code and a barcode C2 indicating viewing history information (i.e., written) together with the product name and price. D) Recording media. The barcode C1 and the barcode C2 can be read and interpreted by the barcode reader 206 in the register terminal 2. The viewing history information is information indicating which content the customer who instructed to print the printed matter P viewed in what order in what time and in what order. In the present embodiment, the format of the viewing history information is represented by a 6-digit numerical value of “content number 2 digits + number of viewing seconds of this content 4 digits”. This format can be interpreted by the register terminal 2.

  For example, “content 1 product selection” → “content 2 product A” → “content 6 product A design explanation” (3 seconds) → “content 2 product A” → “content 7 product A price explanation” (6 seconds) → When content is viewed in the order of “content 8 product information print”, the viewing history information is “060003070006”. This information is encoded and printed as a barcode C2. The content number is a number by which summary information (for example, the above-described product A) and detailed information (for example, the above-described design description and price description) related to the content can be identified, and the register terminal 2 reads the barcode C2. As a result, it is possible to acquire summary information and detailed information of the product related to the viewed content.

  In the present embodiment, the content to be recorded in the viewing history is the content of the function description, the design description, and the price description of the products A to C. However, the content may be set in advance by the user. For example, all of “content 1 product description” to “content 15 product C price description” may be recorded in the viewing history. As a result, for example, “content 2 product A” is viewed, but after that, it returns to “content 1 product selection” without viewing the content of detailed information such as the function description, design description, price description, etc. of product A. Or the like can be recorded as a viewing history and printed on the printed matter P. In the register terminal 2, it is possible to acquire information of content that has not been effective in purchasing the product (for example, “content 2 product A”).

  When the printing of the product information and the viewing history information is completed, the control unit 23 returns to step S1.

The assignment of the operation button during the output of “content 3 product B” and the processing of step S13 to step S19 after the output of “content 3 product B” in step S4 is the above-described step S3 and step S6 to step S12. Since it is substantially the same as the processing described (the content number, the product name (product A → product B), and the return destination by the button B4 in step S17 is different), the description is used.
Further, the assignment of the operation button during the output of “content 4 product C” and the processing of step S20 to step S26 after the output of “content 4 product C” in step S5 are the above-described steps S3 and S6 to step S6. Since the processing is substantially the same as the processing described in S12 (the content number, the product name (product A → product C), and the return destination by the button B4 in step S24 is different), the description is used.

  The control unit 23 repeatedly executes the processes of step S1 to step S26 while the power of the digital signage device 1 is ON.

  When the printed material P on which the product information and the viewing history information are printed is output, the customer hands over the printed material P to an operator who operates the register terminal 2 and purchases the product.

  FIG. 6 shows a flowchart of registration processing executed in the register terminal 2. The registration process is executed in cooperation with the control unit 201 and the program stored in the program storage unit 221 when the register terminal 2 is set to the registration mode.

  First, the control unit 201 determines whether product information (product code or the like) has been input (step S31). Here, the product information may be input by reading the barcode C1 of the printed matter P with the barcode reader 206 or may be input with the input unit 203.

  When determining that the product information has not been input (step S31; NO), the control unit 201 proceeds to step S35.

  If it is determined that the product information has been input (step S31; YES), the control unit 201 performs product registration based on the input product information (step S32). Product registration refers to registering sales of products purchased by customers in the register terminal 2. That is, the control unit 201 stores the product code (product name), the price, the date and time, and the total purchase price of the customer corresponding to the input product information in a predetermined area of the memory of the control unit 201.

Next, the control unit 201 determines whether or not the viewing history information has been read by the barcode reader 206 (step S33). Here, when the printed matter P is deposited from the customer, the operator performs an operation of reading the barcode C2 of the printed matter P by the barcode reader 206 after inputting the product information.
When it is determined that the viewing history information has not been read by the barcode reader 206 (step S33; NO), the control unit 201 proceeds to step S35.
When it is determined that the viewing history information has been read by the barcode reader 206 (step S33; YES), the control unit 201 purchases product information indicating the product for which the product information input for product registration in step S31 has been purchased. As described above, the history information storage unit 222 stores the history information in association with the viewing history information acquired by the barcode reader 206 (step S34), and the process proceeds to step S35.

In step S35, the control unit 201 determines whether or not a subtotal key for instructing a subtotal is pressed by the input unit 203 (step S35).
When determining that the subtotal key has not been pressed (step S35; NO), the control unit 201 returns to step S31.

  On the other hand, when it is determined that the subtotal key has been pressed (step S35; YES), the control unit 201 executes a tightening process (step S36). In the closing process, the control unit 201 causes the display unit 204 to display the total purchase amount stored in the memory. When the operator receives the price of the product from the customer, inputs the deposit amount with the input unit 203 and presses the cash key, the control unit 201 calculates the change from the total purchase amount and the deposit amount and displays it on the display unit 204. Let Then, the control unit 201 opens the drawer 207 and causes the printing unit 209 to print the sales data such as the product purchased by the customer, the price, and the total price as a journal, and stores the sales data file in the storage unit 202 together with the date. .

When the closing process is completed, the control unit 201 clears the product code (product name), the price, the date and time, the total purchase price of the customer, and the like stored in the predetermined area of the memory (step S37), and returns to step S31. .
The control unit 201 repeatedly executes the processes in steps S31 to S37 while the registration mode is set.

  The operator can evaluate the content output from the digital signage device 1 by switching the operation mode of the register terminal 2 to the evaluation mode.

When the control unit 201 is set to the evaluation mode, the control unit 201 executes content evaluation processing in cooperation with a program stored in the program storage unit 221.
In the content evaluation process, the control unit 201 evaluates content based on a plurality of purchased product information and viewing history information stored in the history information storage unit 222.
For example, the control unit 201 refers to a plurality of purchased product information and viewing history information stored in the history information storage unit 222, and each content related to the product is purchased before the product indicated by the purchased product information is purchased. The viewing time is totaled, and the evaluation value of the content is calculated based on the time when each content is viewed. The content that has been viewed the longest before the purchase of the product is the content that attracted the most interest of the customer, and it can be evaluated that the purchase of the product was effective.
Alternatively, the control unit 201 refers to a plurality of purchased product information and viewing history information stored in the history information storage unit 222, and each content related to the product indicated by each purchased product information is immediately before printing the product information (that is, , Count the number of times viewed (just before the purchase), and calculate the evaluation value of the content based on the counted number. The content that has been viewed most frequently immediately before the product information is printed (that is, immediately before the purchase) can be evaluated as the content that has become the decisive factor for the purchase.

  Then, the control unit 201 prints out the calculated evaluation value of each content by, for example, the printing unit 209. Or it is good also as outputting to an external server apparatus etc. via the communication part 205. FIG.

  Thus, according to the content evaluation system 100, when the digital signage apparatus 1 prints the product information of the product that the customer wants to purchase, the viewing history information of the content of the customer is also printed. Then, at the time of registering the product, the printed material P on which the product information and the viewing history information are printed is read by the register terminal 2 and the read viewing history information is stored in the history information storage unit 222 in association with the purchased product information. Therefore, information on the content that has become the decisive factor in purchasing the product (for example, the most viewed content immediately before the purchase) or the content that attracted the customer's interest (for example, the content that has been viewed the longest before the purchase) Therefore, it is possible to evaluate which content is effective for product purchase.

As described above, according to the digital signage apparatus 1, the control unit 23 records the viewing history information of the content by the customer in the memory, and the recorded viewing history information can be read by the register terminal 2. Printing is performed on a sheet by the printing unit 34.
Accordingly, it is possible to read content viewing history information at the register terminal 2.

Further, according to the register terminal 2, the control unit 201 reads and acquires content viewing history information by the customer from the printed matter P by the barcode reader 206 at the time of product registration, and purchase product information indicating the product purchased by the customer. The content is acquired based on the product registration, and the content is evaluated based on the acquired viewing history information and the purchased product information.
Therefore, it is possible to evaluate which content is effective for purchasing a product.

For example, the register terminal 2 includes a history information storage unit 222 that stores the acquired viewing history information and purchased product information in association with each other, and the control unit 201 includes a plurality of viewing history information stored in the history information storage unit 222. The content can be evaluated based on the purchased product information.
For example, the viewing history information includes identification information of the viewed content and the viewing time of the content, and the control unit 201 is based on a plurality of viewing history information and purchased product information stored in the history information storage unit 222. The time when each content related to the product is viewed is calculated before the product is purchased, and the content is evaluated based on the calculated time. The time when each content related to the product is viewed before the product is purchased indicates the degree to which each content attracted the customer's interest. Therefore, it is possible to evaluate which content is effective for purchasing a product.
Further, for example, the viewing history information includes identification information of the viewed content and the viewing time of the content, and the control unit 201 includes a plurality of viewing history information and purchased product information stored in the history information storage unit 222. The number of times each content related to the product is viewed immediately before the product is purchased is counted, and the content is evaluated based on the counted number. The most frequently viewed content immediately before the purchase indicates that the content is the decisive factor for purchasing the product. Therefore, it is possible to evaluate which content is effective for purchasing a product.

  In addition, the description content in the said embodiment is a suitable example of the digital signage apparatus 1 which concerns on this invention, and is not limited to this.

For example, in the above-described embodiment, the barcode of the printed matter P obtained by printing the barcode indicating the viewing history information on the sheet by the printing unit 34 as the writing unit is read by the barcode reader 206 of the register terminal 2. Although it has been described that the viewing history information is acquired by the register terminal 2, the method of acquiring the viewing history information by the register terminal 2 is not limited to this.
For example, the register terminal 2 is configured to have OCR (Optical character recognition), and the viewing history information written on the paper as it is or without being encoded in the digital signage device 1 is read by the OCR of the register terminal 2. Thus, viewing history information may be acquired.
Alternatively, the digital signage device 1 and the register terminal 2 are configured to include a non-contact communication unit that performs non-contact communication by NFC (Near Field Communication) or the like, and the digital signage device 1 carries the viewing history information by the customer by non-contact communication. It is good also as writing in a terminal, an IC card, etc. The register terminal 2 may obtain the viewing history information by reading the viewing history information written in the customer's mobile terminal or IC card by non-contact communication.
Alternatively, the digital signage device 1 may be configured to include a magnetic card writer, the viewing history information may be written to the magnetic card, and the viewing history information may be read by the magnetic card writer of the register terminal 2.

  Further, when product information and viewing history information are printed on the printed matter P, privilege information such as discount coupons for the product may be printed together. As a result, the customer can be urged to reliably present the printed matter P at the register terminal 2.

  In the above embodiment, the case where content is evaluated in the register terminal 2 has been described as an example. However, the communication unit 205 associates purchased product information and viewing history information acquired at the time of product purchase with an external server device. The information may be stored and stored in the server device, and the content evaluation process may be performed at a predetermined timing.

  Moreover, although the digital signage apparatus 1 in the said embodiment demonstrated as what displays an image by projecting an image on a screen from a projector, it assumes that it has other display apparatuses, such as a liquid crystal display and a plasma display, for example. Also good.

  In addition, the detailed configuration and detailed operation of each device constituting the content evaluation system can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
Viewing history acquisition means for acquiring viewing history information of content by customers from printed matter;
Purchased product information acquisition means for acquiring purchased product information indicating products purchased by the customer;
An evaluation means for evaluating content based on the viewing history information and the purchased product information;
An information processing apparatus comprising:
<Claim 2>
The information processing apparatus is provided in a cash register,
The viewing history acquisition means acquires the viewing history information by reading a printed matter in which content viewing history information by the customer is written at the time of product registration for purchase of the product by the customer,
The information processing apparatus according to claim 1, wherein the purchased product information acquisition unit acquires the purchased product information based on product registration for purchase of the product by the customer.
<Claim 3>
Storage means for storing the viewing history information acquired by the viewing history acquisition means and the purchase product information acquired by the purchase product information acquisition means in association with each other;
The information processing apparatus according to claim 1, wherein the evaluation unit evaluates content based on a plurality of viewing history information and purchase product information stored in the storage unit.
<Claim 4>
The viewing history information includes the identification information of the viewed content and the viewing time of the content,
Based on the plurality of viewing history information and the purchased product information stored in the storage unit, the evaluation unit views each content related to the product before the product indicated by the purchased product information is purchased. The information processing apparatus according to claim 3, wherein time is calculated, and content is evaluated based on the calculated time.
<Claim 5>
The viewing history information includes identification information of viewing content and viewing order information,
Based on the plurality of viewing history information and the purchased product information stored in the storage unit, the evaluation unit views each content related to the product immediately before the product indicated by the purchased product information is purchased. The information processing apparatus according to claim 3, wherein the number of times is counted, and content is evaluated based on the counted number.
<Claim 6>
The information processing apparatus according to claim 1, wherein the viewing history acquisition unit acquires summary information and detailed information of a product related to the viewed content.
<Claim 7>
Viewing history recording means for recording content viewing history information by customers;
Writing means for writing the viewing history information recorded by the viewing history recording means in a form readable by another device as a printed matter;
A viewing history output device.
<Claim 8>
Acquiring the viewing history information of the content by the customer from the printed matter;
Obtaining purchased product information indicating the product purchased by the customer;
Evaluating content based on the viewing history information and the purchased product information;
Content evaluation method.
<Claim 9>
Recording the content viewing history information by the customer;
Writing the recorded viewing history information as a printed matter in a manner readable by another device;
Viewing history output method.
<Claim 10>
Computer
Viewing history acquisition means for acquiring viewing history information of content by customers from printed matter;
Purchased product information acquisition means for acquiring purchased product information indicating products purchased by the customer,
Evaluation means for evaluating content based on the viewing history information and the purchased product information;
Program to function as.
<Claim 11>
Computer
Viewing history recording means for recording content viewing history information by customers;
Writing means for writing the viewing history information recorded by the viewing history recording means in a form readable by another device as a printed matter;
Program to function as.

DESCRIPTION OF SYMBOLS 1 Digital signage apparatus 21 Projection part 22 Screen part 23 Control part 24 Projector 25 Storage part 251 Program storage part 252 Content information storage part 253 Detection result storage part 26 Communication part 27 Image formation part 28 Base 29 Translucent plate 32 Operation part 33 Audio | voice Output unit 34 Printing unit 2 Register terminal 201 Control unit 202 Storage unit 221 Program storage unit 222 History information storage unit 203 Input unit 204 Display unit 205 Communication unit 206 Bar code reader 207 Drawer 208 Timing unit 209 Printing unit

Claims (11)

Viewing history acquisition means for acquiring viewing history information of content by customers from printed matter;
Purchased product information acquisition means for acquiring purchased product information indicating products purchased by the customer;
An evaluation means for evaluating content based on the viewing history information and the purchased product information;
An information processing apparatus comprising: The information processing apparatus is provided in a cash register,
The viewing history acquisition means acquires the viewing history information by reading a printed matter in which content viewing history information by the customer is written at the time of product registration for purchase of the product by the customer,
The information processing apparatus according to claim 1, wherein the purchased product information acquisition unit acquires the purchased product information based on product registration for purchase of the product by the customer. Storage means for storing the viewing history information acquired by the viewing history acquisition means and the purchase product information acquired by the purchase product information acquisition means in association with each other;
The information processing apparatus according to claim 1, wherein the evaluation unit evaluates content based on a plurality of viewing history information and purchase product information stored in the storage unit. The viewing history information includes the identification information of the viewed content and the viewing time of the content,
Based on the plurality of viewing history information and the purchased product information stored in the storage unit, the evaluation unit views each content related to the product before the product indicated by the purchased product information is purchased. The information processing apparatus according to claim 3, wherein time is calculated, and content is evaluated based on the calculated time. The viewing history information includes identification information of viewing content and viewing order information,
Based on the plurality of viewing history information and the purchased product information stored in the storage unit, the evaluation unit views each content related to the product immediately before the product indicated by the purchased product information is purchased. The information processing apparatus according to claim 3, wherein the number of times is counted, and content is evaluated based on the counted number.   The information processing apparatus according to claim 1, wherein the viewing history acquisition unit acquires summary information and detailed information of a product related to the viewed content. Viewing history recording means for recording content viewing history information by customers;
Writing means for writing the viewing history information recorded by the viewing history recording means in a form readable by another device as a printed matter;
A viewing history output device. Acquiring the viewing history information of the content by the customer from the printed matter;
Obtaining purchased product information indicating the product purchased by the customer;
Evaluating content based on the viewing history information and the purchased product information;
Content evaluation method. Recording the content viewing history information by the customer;
Writing the recorded viewing history information as a printed matter in a manner readable by another device;
Viewing history output method. Computer
Viewing history acquisition means for acquiring viewing history information of content by customers from printed matter;
Purchased product information acquisition means for acquiring purchased product information indicating products purchased by the customer,
Evaluation means for evaluating content based on the viewing history information and the purchased product information;
Program to function as. Computer
Viewing history recording means for recording content viewing history information by customers;
Writing means for writing the viewing history information recorded by the viewing history recording means in a form readable by another device as a printed matter;
Program to function as.

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