JP2017120493A - Guidance support apparatus, guidance support system, and guidance support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a guidance support apparatus which can support guidance utilizing visitor information, a guidance support system, and a guidance support program.SOLUTION: A guidance support apparatus 1 includes: a business-card data receiving unit 11 which receives business-card data including affiliation information of a visitor A; a keyword extraction unit 12 which refers to a keyword DB 7 storing keywords, to extract a keyword included in the business-card data received by the business-card data receiving unit 11; a guidance data acquisition unit 14 which acquires guidance data, which is information on a guide B associated with the keyword extracted by the keyword extraction unit 12, from a guidance data DB 8; and a guidance data presentation unit 15 which presents the guidance data acquired by the guidance data acquisition unit 14.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a guidance support apparatus, a guidance support system, and a guidance support program.

  Conventionally, there are methods of guiding visitors by exhibiting at exhibitions or setting up their own showrooms in order to discover potential customers. For example, what acquires and manages the information of the visitor who visited the exhibition booth is disclosed (for example, patent document 1).

JP 2008-83875 A

  The thing of patent document 1 acquires and manages a visitor's information, The information was not utilized on the spot.

  Accordingly, an object of the present invention is to provide a guidance support apparatus, a guidance support system, and a guidance support program that can support guidance using visitor information.

The present invention solves the above problems by the following means.
1st invention extracts the keyword contained in the said visitor information which the said reception means received with reference to the reception means which receives the visitor information containing a visitor's affiliation information, and the keyword memory | storage part which memorize | stores a keyword A keyword extracting unit that acquires guidance information that is information on a guide side associated with the keyword extracted by the keyword extracting unit from a guidance information storage unit that stores the guidance information, and the guide acquisition And a guidance presenting means for presenting the guidance information acquired by the means.
According to a second aspect of the present invention, in the guidance support apparatus of the first aspect, similarity calculation means for calculating the similarity between the keyword extracted by the keyword extraction means and the guidance information stored in the guidance information storage unit. The guidance acquisition device is characterized in that the guidance acquisition unit acquires the guidance information having a high similarity calculated by the similarity calculation unit.
According to a third aspect, in the guidance support apparatus according to the second aspect, the guidance acquisition unit acquires the guidance information having a high similarity calculated by the similarity calculation unit for each keyword extracted by the keyword extraction unit. This is a guidance support apparatus characterized by the above.
A fourth invention is the guidance support apparatus according to the first invention, wherein the keyword storage unit stores the keyword in association with the guidance information.
According to a fifth aspect of the present invention, in any one of the guidance support apparatuses from the first aspect to the fourth aspect, a reading unit that reads the business card in response to receiving the business card on which the visitor information is printed, An audio output unit, wherein the accepting unit accepts the visitor information by a recognition process for characters printed on the business card read by the reading unit, and the guidance presenting unit receives audio from the audio output unit. A guidance support apparatus characterized by presenting the guidance information by output.
A sixth invention is a guidance support system comprising any one of the guidance support apparatuses from the first invention to the fifth invention, and a server communicably connected to the guidance support apparatus. The server is a guidance support system including at least the keyword storage unit.
7th invention is the guidance assistance program for functioning a computer as any guidance assistance apparatus from 1st invention to 5th invention.

  ADVANTAGE OF THE INVENTION According to this invention, the guidance assistance apparatus, guidance assistance system, and guidance assistance program which can support the guidance using visitor information can be provided.

It is a figure showing the outline of the guidance support system concerning a 1st embodiment. It is a functional block diagram of the guidance assistance system which concerns on 1st Embodiment. It is a figure which shows the example of each DB of the guidance assistance system which concerns on 1st Embodiment. It is a flowchart which shows the guidance assistance process in the guidance assistance apparatus which concerns on 1st Embodiment. It is a figure for demonstrating the guidance assistance process in the guidance assistance apparatus which concerns on 1st Embodiment. It is a flowchart which shows the similarity calculation process in the guidance assistance apparatus which concerns on 1st Embodiment. It is a figure which shows the example of similarity calculation in the guidance assistance apparatus which concerns on 1st Embodiment. It is a figure which shows the outline | summary of the guidance assistance system which concerns on 2nd Embodiment. It is a functional block diagram of the guidance assistance system which concerns on 2nd Embodiment. It is a flowchart which shows the guidance assistance process in the guidance assistance apparatus which concerns on 2nd Embodiment.

DESCRIPTION OF EMBODIMENTS Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.
(First embodiment)
<Overall configuration of guidance support system 100>
First, an outline of processing of the guidance support system 100 will be described.
FIG. 1 is a diagram illustrating an overview of a guidance support system 100 according to the first embodiment.

The guidance support system 100 is used by the company of the guide B, and is a system used for guidance support for the visitor A such as an exhibition or a showroom.
In the guidance support system 100, first, based on the business card 6 of the visitor A, business card data (visitor information) is taken into the guidance support device 1 (# 1).
Next, the guidance support apparatus 1 outputs guidance data (guidance information) for supporting guidance to the visitor A using the business card data to the information presentation apparatus 5 (# 2). The information presentation device 5 is, for example, a portable information terminal 5A represented by a smartphone or a robot 5B. The guidance data is data related to the company information of the guide B.
The guide B who guides the visitor A at the exhibition or show room refers to the guide data output by the information presentation device 5 (# 3).
Then, the guide B communicates with the visitor A with reference to the guide data (# 4).

  As described above, in the guidance support system 100, the guidance support device 1 outputs guidance data based on the business card data to the information presentation device 5 based on the business card 6 that is information about the visitor A. Although the output guidance data will be described below, the background of the visitor A is reflected. Thus, the guide B can communicate with the visitor A with reference to the guide data.

Next, the configuration of the guidance support system 100 will be described.
In the following description, it is assumed that guidance data is output to the portable information terminal 5A.
FIG. 2 is a functional block diagram of the guidance support system 100 according to the first embodiment.
FIG. 3 is a diagram illustrating an example of each DB of the guidance support system 100 according to the first embodiment.
As shown in FIG. 2, in the guidance support system 100, a guidance support device 1, a portable information terminal 5 </ b> A, a keyword DB (database) 7, and a guidance data DB 8 are connected via a communication network N.

<Guidance support device 1>
The guidance support apparatus 1 is an apparatus that receives business card data and outputs guidance data similar to a keyword included in the business card data.
The guidance support apparatus 1 includes a control unit 10, a storage unit 20, and a communication interface unit 29.
The control unit 10 is a CPU (central processing unit) that controls the entire guidance support apparatus 1. The control unit 10 executes various functions in cooperation with the hardware described above by appropriately reading and executing an OS (operating system) and various application programs stored in the storage unit 20.
The control unit 10 includes a business card data receiving unit 11 (receiving unit), a keyword extracting unit 12 (keyword extracting unit), a similarity calculating unit 13 (similarity calculating unit), and a guidance data acquiring unit 14 (guidance acquiring unit). And a guidance data presentation unit 15 (guidance presentation means).

The business card data receiving unit 11 is a control unit that receives business card data. The business card data receiving unit 11 may receive business card data from the OCR, for example, by reading the business card 6 by an optical character reader (OCR) (not shown). In addition, the business card data receiving unit 11 may receive business card data, for example, when the visitor A manually inputs from an input device (not shown) that can be input to the guidance support device 1. The business card data includes the affiliation information of the visitor A.
The keyword extraction unit 12 is a control unit that extracts keywords included in the business card data with reference to the keyword DB 7.
The similarity calculation unit 13 is a control unit that calculates the similarity between the keyword extracted by the keyword extraction unit 12 and the guide data stored in the guide data DB 8.
The guidance data acquisition unit 14 is a control unit that acquires guidance data having a high similarity for each keyword based on the similarity calculated by the similarity calculation unit 13.
The guidance data presentation unit 15 is a control unit that outputs the guidance data acquired by the guidance data acquisition unit 14 to the portable information terminal 5A.
Details of these functions will be described later.

The storage unit 20 is a storage device such as a hard disk or a semiconductor memory element for storing programs, data, and the like necessary for the operation of the guidance support apparatus 1.
The computer means an information processing device including a control unit, a storage device, and the like, and the guidance support device 1 is an information processing device including the control unit 10, the storage unit 20 and the like, and is included in the concept of a computer. .
The storage unit 20 includes a program storage unit 21.
The program storage unit 21 is a storage area for storing a program. The program storage unit 21 stores a guidance support program 21a.
The guidance support program 21 a is a program for executing various functions of the control unit 10.
Note that the storage unit 20 also has a temporary storage area and the like temporarily used for similarity calculation.
The communication interface unit 29 is an interface for communicating with various DBs and the portable information terminal 5A via the communication network N.

  In addition, there is no restriction | limiting in the number of hardware which comprises the guidance assistance apparatus 1. FIG. You may comprise by 1 or multiple as needed. Further, the hardware of the guidance support apparatus 1 may be configured to include various servers such as a Web server, a DB server, and an application server as necessary, or may be configured as a single server or a separate server. You may comprise.

<DB>
The keyword DB 7 is a dictionary DB that stores keywords. As shown in FIG. 3A, the keyword DB 7 stores keywords. The keywords stored in the keyword DB 7 are business-oriented words that can grasp the background of the affiliation information of the visitor A included in the business card data, rather than general words.
The guidance data DB 8 is a DB that stores guidance data. As shown in FIG. 3B, the guidance data DB 8 includes a product table 8a and a department table 8b. The product table 8a stores the product name of the company's product and the description thereof in association with each other. The department table 8b stores the department name of the company and the description thereof in association with each other.

<Portable information terminal 5A>
Returning to FIG. 1, the portable information terminal 5 </ b> A is a terminal used by the guide B. In addition, the portable information terminal 5A can be configured by, for example, a personal computer (PC), a tablet terminal, or the like. Although not shown, the portable information terminal 5A includes a control unit, a storage unit, a display unit, a communication interface unit, and the like.
The communication network N is a network among the guidance support apparatus 1, the portable information terminal 5A, the keyword DB 7, and the guidance data DB 8, and is a communication network such as an Internet line, for example.

<Guidance support processing>
Next, processing performed by the guidance support apparatus 1 will be described.
FIG. 4 is a flowchart showing a guidance support process in the guidance support apparatus 1 according to the first embodiment.
FIG. 5 is a diagram for explaining the guidance support processing in the guidance support apparatus 1 according to the first embodiment.
FIG. 6 is a flowchart showing similarity calculation processing in the guidance support apparatus 1 according to the first embodiment.
FIG. 7 is a diagram illustrating a similarity calculation example in the guidance support apparatus 1 according to the first embodiment.

In step S (hereinafter simply referred to as “S”) 10 in FIG. 4, the control unit 10 (business card data receiving unit 11) of the guidance support apparatus 1 receives business card data.
In S11, the control unit 10 (keyword extraction unit 12) refers to the keyword DB 7 and extracts keywords included in the business card data.
For example, when business card data based on the business card 6 shown in FIG. 1 is received, the control unit 10 collates the business card data with the keyword DB 7 (FIG. 3A). And the control part 10 extracts the keyword contained in keyword DB7 among the words contained in business card data.
FIG. 5A shows the business card 6 and the keyword group 30. Each keyword included in the keyword group 30 is extracted from the business card data obtained by converting the business card 6 into data by the process of S11 of FIG.
Returning to FIG. 4, in S <b> 12, the control unit 10 (similarity calculation unit 13) performs similarity calculation processing.

Here, the similarity calculation processing will be described with reference to FIG.
In S20 of FIG. 6, the control unit 10 refers to the guidance data DB 8 and extracts one explanatory sentence. This explanation may be extracted from either the product table 8a or the department table 8b of the guidance data DB 8, and the order of extraction may be any order.
In S21, the control unit 10 selects one keyword from the keyword group 30 (see FIG. 5A) extracted in S11 of FIG.
In S22, the control unit 10 calculates the cosine similarity using the explanatory text extracted in S20 and the keyword selected in S21. The cosine similarity is a technique for calculating the similarity between documents. The cosine similarity indicates that the two documents are similar as it approaches “1”, and the cosine similarity indicates that the documents are not similar as it approaches “0”.

Here, an example of calculating the cosine similarity will be described with reference to FIG.
First, the processing on the explanatory note side will be described.
In S20 of FIG. 6, when the explanatory text “XX sensor” is extracted, in S30, the control unit 10 extracts a word from the explanatory text. The word here means, for example, a noun, an adjective, a verb, or a keyword included in the keyword DB 7. However, the words extracted in this process are only examples, and are not particularly limited to these parts of speech. By this processing, the word group 40 is extracted.

Next, in S31, the control unit 10 calculates a TF-IDF value of each word by the TF-IDF method, and generates a document vector d. Here, what is calculated by the TF-IDF method is a kind of weight related to a word in a document. The TF-IDF value is calculated on the basis of two indexes, ie, TF (Term Frequency) indicating the appearance frequency of words and IDF (Inverse Document Frequency) indicating the reverse document frequency.
Here, tf (t), which is the TF of the word t, idf (t), which is the IDF, and tfidf (t), which is the TF-IDF value, are calculated by the following equations.

そして、文書ベクトルｄは、式４１に示すようなベクトルで表される。ここで、ベクトルの各成分は、Ｓ３０で抽出した各単語のＴＦ−ＩＤＦ値である。

The document vector d is represented by a vector as shown in Expression 41. Here, each component of the vector is a TF-IDF value of each word extracted in S30.

Next, processing on the keyword side will be described.
When the keyword “healthcare” is extracted from the keyword group 30 in S21 of FIG. 6, in S32, the control unit 10 generates a document vector q. The document vector q expresses that “healthcare” appears only once, and is represented by a vector as shown in Expression 42.
In S33, the control unit 10 calculates the cosine similarity cos (q, d) using the document vector q and the document vector d.
The cosine similarity cos (q, d) is calculated by the following equation.

ここで、ｎは、文書ベクトルの次元数（単語の種類数）である。

Here, n is the number of dimensions of the document vector (number of types of words).

In this way, the control unit 10 can calculate the similarity between the keyword “healthcare” and the explanatory text of “XX sensor”. The degree of similarity between the keyword “healthcare” calculated by the above formula and the explanatory text of “XX sensor” is as shown in the correspondence table 43.
Returning to FIG. 6, in S23, it is determined whether or not cosine similarity is calculated for all keywords. When the cosine similarity is calculated for all keywords (S23: YES), the control unit 10 moves the process to S25. On the other hand, when the cosine similarity is not calculated for all keywords (S23: NO), the control unit 10 moves the process to S24.

In S <b> 24, the control unit 10 selects one unselected keyword from the keyword group 30. Thereafter, the control unit 10 moves the process to S22 and repeats the process of calculating the cosine similarity until it is performed for all keywords.
By this processing, the control unit 10 can calculate the cosine similarity between one explanatory sentence and each keyword.
In S25, the control unit 10 determines whether or not the cosine similarity is calculated for all the explanatory texts in the guidance data DB 8. When the cosine similarity is calculated for all the explanatory texts (S25: YES), the control unit 10 ends this processing and shifts the processing to FIG. On the other hand, when the cosine similarity is not calculated for all the explanatory texts (S25: NO), the control unit 10 moves the process to S26.
In S26, the control unit 10 extracts one unextracted description from the guidance data DB 8. Thereafter, the control unit 10 moves the process to S21 and repeats the process of calculating the cosine similarity until it is performed for all the explanatory texts.

FIG. 5B shows an example of the similarity table 33 created by the similarity calculation process. The similarity table 33 shows the similarity between each keyword and each explanatory text in the guidance data DB 8. The similarity between the keyword “healthcare” illustrated in FIG. 7 and the explanatory text of “XX sensor” is as shown in the record 33a.
By this processing, the control unit 10 can calculate the cosine similarity with each keyword for each of all the explanatory texts in the guidance data DB 8.
Returning to FIG. 4, in S <b> 13, the control unit 10 (guidance data acquisition unit 14) acquires the guidance data having the highest similarity for each keyword.
In S14, the control unit 10 (guidance data presentation unit 15) outputs the acquired guidance data to the portable information terminal 5A. Then, the control part 10 complete | finishes this process.

Thus, according to the first embodiment, the guidance support apparatus 1 has the following effects.
(1) Accept business card data and present guidance data based on the business card data. Therefore, it is possible to present guidance data suitable for the visitor A by utilizing the business card data that can be acquired when the visitor A visits.
Since the guidance data to be presented includes company information on the side of the guide B, for example, the product or department on the side of the guide B can be presented to the visitor A. Therefore, information for activating communication with the visitor A can be presented to the guide B side.
(2) Since guidance data with a high degree of similarity is acquired for each keyword as guidance data associated with each of various keywords extracted from business card data, the guidance data to be presented can be made unbiased.
By using a keyword extracted from the business card data instead of the business card data itself, the similarity to the guidance data can be calculated more effectively.

(Second Embodiment)
In the second embodiment, a robot functions as a guidance support device will be described. In the following description, parts that perform the same functions as those in the first embodiment described above are given the same reference numerals or the same reference numerals at the end, and redundant descriptions are omitted as appropriate.

<Overall configuration of guidance support system 200>
FIG. 8 is a diagram showing an overview of the guidance support system 200 according to the second embodiment.
The guidance support system 200 uses a robot type guidance support apparatus 201. First, the guidance support device 201 itself receives the business card 6 of the visitor A, and takes in the business card data into the guidance support device 201 (# 201).
In the guidance support apparatus 201, guidance data (guidance information) for supporting guidance for the visitor A is output by voice using the business card data (# 203).
Then, the guide B communicates with the visitor A with reference to the guide data (# 4).

Next, the configuration of the guidance support system 200 will be described.
FIG. 9 is a functional block diagram of the guidance support system 200 according to the second embodiment.
In the guidance support system 200, a guidance support device 201, a keyword DB 7, and a guidance data DB 8 are connected via a communication network N.

<Guidance support device 201>
The guidance support device 1 is a robot-type device that accepts business card data by reading the business card 6 and outputs voice guidance data similar to the keyword included in the business card data.
The guidance support apparatus 201 includes a control unit 210, a storage unit 220, a camera 223 (reading unit), a speaker 224 (audio output unit), a sensor unit 225, a motor unit 226, and a communication interface unit 29. .
The control unit 210 includes a business card data reception unit 211, a keyword extraction unit 12, a similarity calculation unit 13, a guidance data acquisition unit 214, and a guidance data presentation unit 215.
The business card data reception unit 211 is a control unit that receives business card data by reading the business card 6 via the camera 223.
The guidance data acquisition unit 214 is a control unit that acquires high guidance data from all the similarities based on the similarity calculated by the similarity calculation unit 13.
The guidance data presentation unit 215 is a control unit that outputs the guidance data acquired by the guidance data acquisition unit 214 via the speaker 224 as a voice.

The storage unit 220 includes a program storage unit 221. The program storage unit 221 stores a guidance support program 221a.
The guidance support program 221a is a program for executing various functions of the control unit 210.
The camera 223 is a photographing device for reading the business card 6. The camera 223 is provided at a position corresponding to the eyes of the guidance support apparatus 201, for example.
The speaker 224 is a device that outputs sound. The speaker 224 is provided at a position corresponding to the mouth of the guidance support apparatus 201.
The sensor unit 225 is, for example, a device that detects paper (business card 6) that blocks the space.
The sensor unit 225 includes a right hand sensor 225a and a left hand sensor 225b. The right hand sensor 225a and the left hand sensor 225b are provided at positions corresponding to the palms of both hands of the guidance support apparatus 201.
The motor unit 226 is a motor for causing the guidance support apparatus 201 to operate. The motor unit 226 may include, for example, a head motor, a right hand motor, a left hand motor, and the like.

<Guidance support processing>
Next, processing performed by the guidance support apparatus 201 will be described.
FIG. 10 is a flowchart showing guidance support processing in the guidance support apparatus 201 according to the second embodiment.
In S <b> 210, the control unit 210 of the guidance support apparatus 201 detects the business card 6 by the sensor unit 225.
In step S211, the control unit 210 controls the motor unit 226 to operate the head, the right hand, the left hand, and the like so that the position of the camera 223 becomes a position where the business card 6 can be photographed.
In S212, the control unit 210 (business card data receiving unit 211) activates the camera 223 and reads the business card 6.
In S213, the control unit 210 (business card data receiving unit 211) receives the business card data by generating business card data from the read business card 6. The control unit 210 can generate business card data from the business card 6 by a character recognition process that can be executed by the guidance support program 221a.

The processes of S214 and S215 are the same as the processes of S11 and S12 of FIG. 4 (first embodiment).
In S216, the control unit 210 (guidance data acquisition unit 214) acquires one or more guidance data having a high degree of similarity.
In S <b> 217, the control unit 210 (guidance data presentation unit 215) outputs the obtained guidance data as a voice via the speaker 224.

Thus, according to the second embodiment, the guidance support apparatus 201 has the following effects.
Guidance data can be presented by the robot-type guidance support apparatus 201. Therefore, when the guidance support device 201 receives the business card 6 from the visitor A, the control unit 210 generates business card data from the business card 6 and presents the guidance data. Can present guidance data.
The guidance data to be acquired is not for each keyword, but is the highest in similarity from all objects. For example, specialized guidance data with biased keywords can be presented.

  As mentioned above, although embodiment of this invention was described, this invention is not limited to embodiment mentioned above. In addition, the effects described in the embodiments are merely a list of the most preferable effects resulting from the present invention, and the effects of the present invention are not limited to those described in the embodiments. In addition, although embodiment mentioned above and the deformation | transformation form mentioned later can also be used in combination suitably, detailed description is abbreviate | omitted.

(Deformation)
(1) In each embodiment, although it demonstrated as what receives business card data from a business card, it is not limited to this. Even if it is not a business card, what is necessary is just to have a visitor's information. In the first embodiment, the business card data receiving method is not limited.
(2) In each embodiment, the example in which the cosine similarity is used to calculate the similarity between the business card data and the guidance data has been described, but the present invention is not limited to this. Any other method may be used as long as it calculates the similarity of each document.
(3) In each embodiment, although it demonstrated as showing the guidance data with high similarity for every keyword, it is not limited to this. For example, it is not limited to each keyword, and one or more data having a high similarity as a whole may be presented.

(4) Although each embodiment has been described as including the keyword DB and the guidance data DB, the present invention is not limited to this. For example, if guidance data having a high similarity is associated with the keyword DB in advance, the guidance data DB may not be provided.
(5) In each embodiment, the guidance data DB has been described as having a product table and a department table, but the present invention is not limited to this. For example, a product department correspondence table may be provided. By providing the product department correspondence table, it is possible to present not only a description of a product with a high degree of similarity but also an explanation of the department as guidance data. Further, the product table and the department table need not be separated.
(6) In each embodiment, the keyword DB and the guidance data DB are described as having externally connected to the guidance support apparatus so as to be communicable, but the present invention is not limited to this. You may have in a guidance assistance apparatus.

1,201 Guide support device 5 Information presentation device 5A Portable information terminal 7 Keyword DB
8 Guidance data DB
DESCRIPTION OF SYMBOLS 10,210 Control part 11,21 1 Business card data reception part 12 Keyword extraction part 13 Similarity calculation part 14,214 Guidance data acquisition part 15,215 Guidance data presentation part 20,220 Storage part 21a, 221a Guidance support program 100,200 Guidance Support system 223 Camera 224 Speaker A Visitor B Guider

Claims (7)

Accepting means for receiving visitor information including affiliation information of the visitors,
Referring to a keyword storage unit that stores a keyword, a keyword extracting unit that extracts a keyword included in the visitor information received by the receiving unit;
Guidance obtaining means for obtaining guidance information, which is guidance-side information associated with the keyword extracted by the keyword extraction means, from a guidance information storage unit that stores the guidance information;
Guidance presentation means for presenting the guidance information acquired by the guidance acquisition means;
A guidance support apparatus comprising: In the guidance assistance device according to claim 1,
A similarity calculation unit that calculates a similarity between the keyword extracted by the keyword extraction unit and the guide information stored in the guide information storage unit;
The guidance acquisition means acquires the guidance information having a high similarity calculated by the similarity calculation means;
A guidance support apparatus characterized by the above. In the guidance assistance device according to claim 2,
The guidance acquisition means acquires the guidance information having a high similarity calculated by the similarity calculation means for each keyword extracted by the keyword extraction means;
A guidance support apparatus characterized by the above. In the guidance assistance device according to claim 1,
The keyword storage unit stores the keyword in association with the guidance information;
A guidance support apparatus characterized by the above. In the guidance assistance device according to any one of claims 1 to 4,
In response to receiving the business card on which the visitor information is printed, a reading unit that reads the business card;
An audio output unit;
With
The accepting means accepts the visitor information by recognition processing for characters printed on the business card read by the reading unit,
The guidance presenting means presenting the guidance information by voice output from the voice output unit;
A guidance support apparatus characterized by the above. A guidance support apparatus according to any one of claims 1 to 5,
A server communicably connected to the guidance support device;
A guidance support system comprising:
The server includes at least the keyword storage unit;
Guidance support system characterized by   A guidance support program for causing a computer to function as the guidance support apparatus according to any one of claims 1 to 5.

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