JP2017045205A - Device, method and program for managing individual attribute - Google Patents

Abstract

PROBLEM TO BE SOLVED: To manage an individual attribute including use information of a television receiver.SOLUTION: A device comprises: an attribute storage unit for storing attribute data showing an attribute of an object person; an identification information acquisition unit for acquiring television identification information identifying a television receiver of the object person; an identification information attachment unit for attaching the television identification information for identifying a television receiver of the object person to the attribute data of the object person; a use information reception unit for receiving use information including content identification information for identifying content used by one television receiver and television identification information of the one television receiver; and a content identification information addition unit for adding the content identification information included in the received use information to the attribute data to which the television identification information of the one television receiver is attached.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an apparatus, a method, and a program for managing personal attributes.

Using the survey database that stores TV audience rating information corresponding to the survey target and the customer database independent of the survey database, the survey sample data and customer data of different individuals are merged to obtain the same sample data. There has been proposed a method of creating a simulation and utilizing it for service to a customer (see Patent Document 1).
Japanese Patent Application Laid-Open No. 2004-13472

  In the above method, each customer is only matched with the data of the survey subject who is determined to be closest to the customer data of the customer, and the service is provided based on the actual TV viewing data of each customer. Could not be provided. Conventional television ratings are acquired from a limited number of households using dedicated devices. If survey data of a small number of survey subjects is mapped to customer data of many customers, the accuracy of the customer data is reduced.

  In the first aspect of the present invention, an attribute storage unit that stores attribute data indicating an attribute of the subject, an identification information acquisition unit that obtains television identification information that identifies the television receiver of the subject, and the target An identification information adding unit for adding television identification information for identifying the television receiver of the user to the attribute data of the target person, content identification information for identifying the content used in one television receiver, and the one television A usage information receiving unit that receives usage information including television identification information of the receiver, and content identification information included in the received usage information is added to the attribute data to which the television identification information of the one television receiver is added. A content identification information adding unit, a method, and a program are provided.

  The summary of the invention does not enumerate all the features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

1 shows a system 10 according to the present embodiment. An example of the structure of the server apparatus 160 which concerns on this embodiment is shown. The personal attribute database stored in the personal attribute memory | storage part 210 which concerns on this embodiment is shown. The merchandise attribute database stored in the merchandise attribute memory | storage part 215 which concerns on this embodiment is shown. The registration processing flow of the television identification information in the system 10 which concerns on this embodiment is shown. The addition flow of the content identification information in the system 10 which concerns on this embodiment is shown. The feedback process flow in the feedback process part 260 which concerns on this embodiment is shown. The privilege issue processing flow in the issuing unit 270 according to the present embodiment is shown. The attribute statistical processing flow in the attribute statistical processing part 280 which concerns on this embodiment is shown. The program statistics processing flow in the content statistics processing part 283 which concerns on this embodiment is shown. The regional statistical processing flow in the regional statistical processing unit 286 according to the present embodiment is shown. The program effect calculation flow in the content effect calculation part 290 which concerns on this embodiment is shown. 2 shows an exemplary configuration of a computer 1900 according to the present embodiment.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows a system 10 according to this embodiment. The system 10 performs cooperation processing for associating television identification information such as the television receiver 110a possessed by the individual with the attribute data of each individual such as a member managed by the server device 160. Then, the system 10 reflects the information of the content used on the television receiver 110 such as the television program viewed by each individual in the attribute data of the individual, and uses it for providing the service.

  The system 10 includes a network device 100, a television receiver 110a-b, a broadcasting station 120, a terminal 130, a server device 140 connected to the store terminals 135a-b, a server device 150, a server device 160, and a server. This is a system to which the device 170 is connected.

  The network 100 includes various networks such as the Internet, a wide area network (WAN), a local area network, or a combination thereof. The network 100 may include a connection by at least one of a wired network and a wireless network at each connection point.

  The plurality of television receivers 110 a to 110 b (hereinafter collectively referred to as “TV receiver 110”) are so-called televisions (television devices) used by a target person managed by the server device 160. That is, the television receiver 110 receives a television broadcast and displays the video and audio. As an example, the television receiver 110 includes a television device exclusively for receiving television broadcasts, computers such as personal computers and notebook computers capable of receiving television broadcasts, and mobile phones such as mobile phones and smartphones capable of receiving television broadcasts. It is a terminal. When the content provided by the television receiver 110 is used, the television receiver 110 transmits usage information of the used content to the server device 150. For example, when a television broadcast program is viewed, the television receiver 110 transmits viewing information of the viewed program to the server device 150 as usage information.

  One or a plurality of broadcasting stations 120 broadcast a television program (television program) via broadcast radio waves. Instead, the broadcasting station 120 is a cable television station or the like, and may broadcast a television program by wire.

  One or a plurality of terminals 130a and 130b (hereinafter collectively referred to as “terminal 130”) are a personal computer, a notebook computer, a mobile phone, a smartphone, or the like used by the subject. The terminal 130 is used to associate the target person's television receiver 110 with the target person's attribute data managed by the server device 160.

  One or a plurality of store terminals 135a-b (hereinafter collectively referred to as “store terminals 135”) are computers or POS terminals provided in various stores. The store terminal 135 transmits purchase data of the target person to the server device 140 when the target person purchases a product or service (hereinafter collectively referred to as “product etc.”). The store terminal 135 receives an instruction from the server device 160 via the server device 140 and purchases a product or the like for a purchaser of the product or other product. Points that can be allocated as a part can be given or used. Further, the store terminal 135 receives an instruction from the server device 160 via the server device 140, and gives a discount or additional service to the target person when purchasing the product or other products from the next time onward. You can issue coupons that you can use to receive.

  The one or more server devices 140 are computers such as server computers, for example, and manage one or more store terminals 135 provided in each store. The server device 140 may be a distributed system using a plurality of computers. The server device 140 performs purchase processing (sales processing) based on the purchase data received from the store terminal 135 and transmits the purchase data to the server device 160 to register it as part of the attribute data of the target person. Further, the server device 140 transmits the point grant or use instruction received from the server device 160 or the coupon issue instruction to the target store terminal 135.

  The one or more server devices 150 are computers such as server computers, for example, and are provided for each company of the manufacturer of the television receiver 110 or each affiliated company of the manufacturer, and communicate with the television receiver 110 as an example. Do. The server apparatus 150 may be a distributed system using a plurality of computers. Server device 150 transmits usage information received from television receiver 110 to server device 160. Instead of this, the system 10 may adopt a configuration in which the server device 150 is not installed and the usage information is transmitted from the television receiver 110 to the server device 160 without using the server device 150.

  The server device 160 is a computer such as a server computer, for example, and manages attribute data indicating the attributes of the target person in association with one or a plurality of target persons. The server apparatus 160 may be a distributed system that processes each component or function shown in FIG. 2 or a part of each component or function by a plurality of computers. Here, the server device 160 manages attribute data of a target person registered in the server device 160 in order to provide or use the service of the server device 160, that is, a member or a customer of the service. Examples of such services include online shopping services, online shopping and store sales services that grant points or coupons, credit card membership services, information services, bank / securities companies services, And various other services. The server device 160 receives television identification information for identifying the television receiver 110 from the terminal 130, and associates the television identification information with the attribute data of the target person who uses the terminal 130. Thereafter, when the usage information from the television receiver 110 is received via the server device 150, the server device 160 includes the usage information included in the usage information in the attribute data of the target person associated with the television receiver 110. Data can be added. The server device 160 can provide or offer various services to the target person using attribute data including usage data.

  The one or more server apparatuses 170 are computers such as server computers, for example, and function as websites that provide web pages to the television receiver 110, the terminal 130, and other devices connected to the network 100. . The server device 170 may be a distributed system using a plurality of computers. As an example, the server device 170 provides a web page that provides information together with an advertisement or the like. Instead, the server device 170 may provide various services such as an online shopping service.

  FIG. 2 shows an example of the configuration of the server device 160 according to the present embodiment. The server device 160 includes an attribute information management unit 200, a personal attribute storage unit 210, a product attribute storage unit 215, a display processing unit 220, an identification information acquisition unit 230, an identification information addition unit 235, and a usage information reception unit. 240, a content identification information adding unit 245, a purchase data receiving unit 250, a feedback processing unit 260, an issuing unit 270, an attribute statistical processing unit 280, a content statistical processing unit 283, a regional statistical processing unit 286, A content effect calculation unit 290 and a recommendation unit 295 are provided.

  The attribute information management unit 200 manages the personal attribute storage unit 210 and the product attribute storage unit 215, and processes access to the personal attribute storage unit 210 and the product attribute storage unit 215. The personal attribute storage unit 210 is an example of an attribute storage unit, and stores a personal attribute database that stores attribute data indicating an attribute of the target person in association with each of one or a plurality of target persons. The merchandise attribute storage unit 215 stores a merchandise attribute database that stores attribute data indicating attributes of merchandise in association with one or a plurality of merchandise.

  The display processing unit 220 is an example of a television display processing unit and a login screen display processing unit, and transmits the screen to be displayed on the television receiver 110 of the target person to the television receiver 110, whereby the screen is displayed on the television receiver. 110 is displayed. When the television receiver 110 has a function of displaying a web page, the display processing unit 220 may transmit a screen to be displayed to the television receiver 110 as web page data (for example, HTML data).

  The display processing unit 220 transmits a screen of a service provided by the server device 160 to the television receiver 110 in response to access from the television receiver 110. When the television receiver 110 is not associated with any attribute data stored in the server device 160, the display processing unit 220 associates the television receiver 110 with any attribute data. For this purpose is displayed on the television receiver 110. In the first method of the cooperative processing for associating the television receiver 110 with the attribute data, the display processing unit 220 displays a screen including the television identification information of the television receiver 110 on the television receiver 110, and the television identification information is displayed. Is acquired by the terminal 130 and received via the terminal 130. In the second method, the display processing unit 220 causes the television receiver 110 to display a screen for inputting the personal identification information (login ID, etc.) of the subject person, and the personal identification information, the television identification information of the subject person, and the like. Is received from the television receiver 110. In the third method, the display processing unit 220 displays a login screen for logging in to the server device 160 on the television receiver 110 and displays the personal identification information and the television identification information along with the login to the television receiver 110. Receive from.

  The identification information acquisition unit 230 acquires television identification information for identifying the target person's television receiver 110. Here, the identification information acquisition unit 230 acquires a set of the television identification information of the television receiver 110 and the personal identification information of the user of the television receiver 110 from the television receiver 110 or the terminal 130. In the first method of cooperative processing, the identification information acquisition unit 230 includes the television identification information acquired by the terminal 130 when the terminal 130 images a screen including the television identification information displayed on the television receiver 110, and the terminal 130. The personal identification information of the target person using is received from the terminal 130. In the second method, the identification information acquisition unit 230 receives, from the television receiver 110, personal identification information input to the screen displayed on the television receiver 110. In the third method, television identification information for identifying the television receiver 110 is received from the television receiver 110 together with the personal identification information input to the television receiver 110 on the login screen to the server device 160.

  The identification information adding unit 235 receives the personal identification information and the television identification information acquired by the identification information acquisition unit 230, operates the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200, and operates the target person. TV identification information for identifying the TV receiver 110 is added to the attribute data of the target person. As a result, the identification information adding unit 235 searches the attribute data of each individual managed by the server device 160 for the attribute data of the individual who is the user of the television receiver 110, and adds the attribute data to the individual attribute data. The television identification information of the television receiver 110 can be associated.

  The usage information receiving unit 240 receives usage information transmitted by the television receiver 110 via the server device 150 in response to the use of content that is a certain television receiver 110 among a plurality of existing television receivers 110. To do. Here, the usage information received by the usage information receiving unit 240 includes content identification information for identifying content used by the television receiver 110 and television identification information of the television receiver 110. In the present embodiment, “content” refers to TV broadcast programs and various contents other than TV broadcasts that can be used on the television receiver 110, that is, for example, video-on-demand services that can be used on the TV receiver 110. The Internet page used by the Internet access that can be used as an additional function of the television receiver 110, such as video provided in the Internet, and various functions other than the reproduction of the television broadcast on the television receiver 110. The “program” as a kind of “content” includes not only the main body of the television program but also a commercial (CM).

  The content identification information adding unit 245 receives the usage information from the usage information receiving unit 240, operates the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200, and operates as one television included in the usage information. The content identification information included in the received usage information is added to the attribute data to which the television identification information of the receiver 110 is added. As a result, the content identification information adding unit 245 registers the content identification information for identifying the program viewed by the user of the one television receiver 110 in the attribute data, and uses the information of the viewed program as the attribute of the target person. Thus, various services can be provided to the target person. The content identification information adding unit 245 registers content identification information for identifying the used content in the attribute data even when the user of the television receiver 110 uses the television receiver 110 in addition to viewing the program. Thus, it becomes possible to provide various services to the target person by using the information of the used content as the attribute of the target person.

  The purchase data receiving unit 250 receives purchase data including the personal identification information of the target person and the product identification information for identifying the product purchased by the target person from the server device 140, and receives the personal attribute storage unit via the attribute information management unit 200. The personal attribute database in 210 is operated to add the contents of the purchase data to the attribute data of the target person corresponding to the personal identification information included in the purchase data. Accordingly, the purchase data receiving unit 250 can provide various services to the target person by using the purchase data as the attribute of the target person.

  The feedback processing unit 260 operates the personal attribute storage unit 210 via the attribute information management unit 200, and based on attribute data including content identification information corresponding to a certain content, Request feedback on the content. The processing of the feedback processing unit 260 will be described later with reference to FIG.

  The issuing unit 270 operates the personal attribute storage unit 210 via the attribute information management unit 200, and based on attribute data including content identification information corresponding to a certain content, at least a part of a target person who uses the content A privilege is issued. The processing of the issuing unit 270 will be described later with reference to FIG.

  The attribute statistical processing unit 280 operates the personal attribute storage unit 210 via the attribute information management unit 200, and based on attribute data including content identification information corresponding to a certain content, the attribute of the target person using the content Generate statistical data for The processing of the attribute statistical processing unit 280 will be described later with reference to FIG.

  The content statistical processing unit 283 refers to the purchase data of the target person included in each attribute data stored in the personal attribute storage unit 210 via the attribute information management unit 200, and the target person who purchased a certain product or service Generate statistical data of used content. The processing of the content statistics processing unit 283 will be described later with reference to FIG.

  The regional statistical processing unit 286 refers to information on a region where the target person resides or stays included in each attribute data stored in the personal attribute storage unit 210 via the attribute information management unit 200, and information on a certain region is obtained. Based on the attribute data included, statistical data of content used in the area is generated. The processing of the regional statistical processing unit 286 will be described later with reference to FIG.

  The content effect calculation unit 290 refers to the purchase data of the target person included in each attribute data stored in the personal attribute storage unit 210 via the attribute information management unit 200, and among the target persons using a certain content, Calculate the number or percentage of target people who have purchased goods or services related to the content. The processing of the content effect calculation unit 290 will be described later with reference to FIG.

  The recommendation part 295 recommends goods etc. with respect to a subject based on the attribute data memorize | stored in the personal attribute memory | storage part 210. FIG. The processing of the recommendation unit 295 will be described later with reference to FIG.

  In addition, the server apparatus 160 may take the structure which is not provided with some of each member mentioned above. For example, when the television receiver 110 itself can transmit television identification information without receiving data from the display processing unit 220, or the television receiver 110 can receive data from the server device 150 and transmit television identification information. In some cases, the server device 160 may not include the display processing unit 220. Further, when the server device 160 does not collect purchase data as attribute data, the server device 160 may not include the purchase data receiving unit 250. Further, the server device 160 has a feedback processing unit 260, an issuing unit 270, an attribute statistical processing unit 280, a content statistical processing unit 283, a regional statistical processing unit 286, a content effect calculating unit 290, and the like according to the required functions. You may take the structure which is not provided with at least 1 among the recommendation parts 295. FIG.

  According to the server device 160 described above, by adding the television identification information for identifying the television receiver 110 used by the target person to the attribute data of each target person in the personal attribute database managed by the server device 160, The content identification information of the content used by each target person can be added to the attribute data of the target person. Accordingly, the server device 160 can provide a service based on attribute data including information on a program viewed by each target person and / or content information used by each other target person.

  FIG. 3 shows a personal attribute database stored in the personal attribute storage unit 210 according to the present embodiment. The personal attribute database has personal identification information (personal ID) for identifying an individual, television identification information (television ID) for identifying the television receiver 110 used by the individual, and the individual for each of a plurality of subjects. Stores attribute data indicating one or more attributes.

  The personal identification information is an identifier for identifying an individual subject person in the server device 160, and is, for example, a membership number or a login ID of the server device 160. Instead, the personal attribute storage unit 210 may use information generated based on the name, address, telephone number, or at least one combination thereof as the personal identification information.

  The television identification information is an identifier for identifying each television receiver 110, and for example, the serial number, serial number, manufacturer name, model number, MAC address, IP address, installation location of the television receiver 110, or these locations It may be information generated based on at least one combination.

  The attribute data is attribute values for various attributes of the target person. The attribute data includes basic data, preference data, purchase data, and usage data.

  The basic data is the basic information of the subject, and includes one or more attributes such as name, date of birth, age or age, gender, address, telephone number, married / unmarried, car ownership, and residence status. It may include at least one of ownership and the like.

  The preference data is information indicating the preference of the target person, and includes one or more attributes. Attributes classified into preference data include, for example, presence / absence of preference for various hobbies such as driving, gourmet, travel, and sports, presence / absence of preference for various products, etc., and various websites, etc. It may be at least one of presence / absence of preference or preference degree.

  The basic data and preference data may be set by the subject by the subject newly registering with the service of the server device 160 or changing the registration information. Moreover, about the information which the subject did not set, the server apparatus 160 may presume using another attribute of the subject. For the estimated attribute, the server device 160 may store the estimated attribute value (for example, “married” when it is determined that the probability of marriage is higher than the probability of unmarried), instead of a predetermined attribute. The probability of becoming a value (for example, the probability of marriage being 80%) may be stored.

  The purchase data is information indicating a product purchased by the target person, and includes one or more attributes. The attributes classified as purchase data include, for example, whether or not each product is purchased or purchased, whether or not each product is genre purchased or purchased, the purchase time of each product, and the purchase location of each product, etc. There may be at least one.

  The usage data is information in which the content identification information received from the television receiver 110 of the target person is recorded, and includes one or more attributes. The attribute classified into the usage data may be at least one of whether or not each content is used and whether or not the content is used for each genre. In the case of usage data (viewing data) related to television viewing, content identification information may be assigned to individual programs, or instead may be assigned on a broadcasting station basis. Further, in the case of usage data other than TV viewing, the content identification information may indicate the recorded data or video that was viewed and the content of the content that was used, such as a site accessed using the Internet access function, Instead of this, it may indicate whether or not various functions such as whether or not video on demand is used and whether or not the Internet is used are used. Here, when the content corresponding to the content identification information does not correspond to a specific date and time, information indicating the use timing such as date and / or time may be added as a part of the content identification information.

  FIG. 4 shows a product attribute database stored in the product attribute storage unit 215 according to the present embodiment. The product attribute database stores product identification information (product ID) for identifying a product etc. and attribute data indicating one or more attributes of the product etc. for each of a plurality of products.

  The product identification information is an identifier for identifying individual products in the server device 160. The merchandise identification information may be, for example, a merchandise code assigned to the merchandise or the like, a name of the merchandise or the like, and may use information generated based on a combination of a plurality of types of information related to the merchandise or the like.

  The attribute data is attribute values for various attributes of the target product. Similar to the attribute data in the personal attribute database, the attribute data of the product or the like according to the present embodiment has fields of basic data, preference data, purchase data, and viewing data. The server device 160 may receive setting values of one or more attribute conditions that should be satisfied by the attribute data of an individual who is expected to like the target product, and store it in the product attribute database. Further, the server device 160 may generate the attribute data of the product or the like based on the attribute data of one or a plurality of individuals who purchase or intend to purchase the target product or the like. For example, when 80% of purchasers of a certain product are men, the attribute value of the attribute regarding the sex in the attribute data of the product may be set as “male”, and the probability of being “male” is 80%. May be set. As described above, by providing an attribute that is the same as or similar to the attribute in the personal attribute data as the product attribute data, it is possible to compare similarity or calculate similarity between the personal attribute data and the product attribute data. It becomes possible, and it becomes possible to estimate that an individual who has attribute data more similar to the attribute data of the product has a higher degree of preference for the product.

  When the recommendation unit 295 receives the specification of a target person who should recommend a product or the like, the recommendation unit 295 acquires attribute data of the target person from the personal attribute storage unit 210 via the attribute information management unit 200. Here, the recommendation unit 295 indicates that the subject is operating the television receiver 110 or the terminal 130, that the subject is trying to purchase a product at one store terminal 135, and / or that the subject is the server device 170. The target person can be determined according to having accessed the web page.

  Next, the recommendation unit 295 acquires the attribute data of each product etc. via the attribute information management unit 200 and calculates the similarity of the attribute data between the target person and the product. The recommendation unit 295 determines that the product or the like is recommended to the target person when the similarity is equal to or higher than the reference. This similarity criterion may be defined by, for example, a similarity threshold, or may be defined in the form of a prescribed number of people in descending order of similarity.

  Next, the recommendation part 295 recommends the goods etc. which were determined with respect to the said subject. The recommendation unit 295 causes the television receiver 110, the terminal 130, and / or the server device 140 to output an advertisement, causes the web page output by the server device 170 to be output, and / or provides a coupon or the like to the target person. You may recommend products etc. by issuing them.

  Further, the recommendation unit 295 accesses the personal attribute storage unit 210 and the product attribute storage unit 215 via the attribute information management unit 200 in response to receiving specification of the product to be recommended, and the attribute of the product etc. A target person having attribute data having a similarity degree equal to or higher than the standard for the data may be determined as a target person to be recommended. Here, when there is an attribute condition that the recommendation target person should satisfy, the recommendation unit 295 narrows down the recommendation target person according to the condition.

  In this way, the recommendation unit 295 can perform a recommendation process for a product or the like using attribute data including information on content used by the target person.

FIG. 5 shows a registration processing (cooperation processing) flow of television identification information in the system 10 according to the present embodiment.
In response to an instruction from the user, the television receiver 110 transmits an access requesting display of television identification information to the server device 160 (step S500). As an example, the television receiver 110 transmits a web page access request for displaying the television identification information to the server device 160.

  In response to a request from the television receiver 110, the display processing unit 220 in the server device 160 performs a process for causing the television receiver 110 of the target person to display the television identification information of the television receiver 110 (S505). ). As an example, the display processing unit 220 returns the web page data for displaying the television identification information to the television receiver 110.

  In response to the instruction to display the television identification information from the server device 160, the television receiver 110 displays the television identification information on the screen of the television receiver 110 (S510). As an example, the television receiver 110 executes a script or the like described in the data of the web page received from the display processing unit 220, reads the television identification information stored in the television receiver 110, and reads the television receiver 110. On the screen. In response to an instruction from the display processing unit 220, the television receiver 110 may display a code image such as a barcode or a two-dimensional barcode including the television identification information. Here, upon receiving an instruction from the display processing unit 220, the television receiver 110 displays access information indicating an access destination (for example, URL) for logging in to the server device 160 on the target television receivers 110a and 110b. The access information may be included in the code image and displayed.

  The terminal 130 images the television identification information displayed on the screen of the television receiver 110 according to the operation of the target person (S520). The terminal 130 recognizes a code image or the like included in the captured screen and acquires television identification information. Here, the terminal 130 may acquire access information from a code image or the like included in the captured screen.

  The terminal 130 transmits an access request to the server device 160 that is the access destination specified by the access information (S530). The display processing unit 220 returns the login screen data to the terminal 130 in order to display a login screen for logging in to the server device 160 (S540).

  The terminal 130 displays a login screen, acquires the login ID and password input by the subject on the displayed login screen, and transmits the login ID and password to the server device 160 (S550). The terminal 130 also transmits the television identification information acquired in S520 to the server device 160. Here, the server device 160 may use the login ID as personal identification information of the target person. When the server device 160 provides a personal ID such as a membership number in association with the login ID, the server device 160 uses the login ID used by the television receiver 110 and / or the server device 150 as personal identification information. The associated personal ID may be used as the personal identification information of the target person in the server device 160.

  The identification information acquisition unit 230 in the server device 160 receives the television identification information, the login ID, and the password displayed on the target television receiver 110 from the terminal 130 (S560). Here, the identification information acquisition unit 230 receives the television identification information displayed on the television receiver 110 of the subject in response to receiving a login from the subject terminal 130 to the server device 160. Get from. And the identification information acquisition part 230 performs the login process to the server apparatus 160 using login ID and a password.

  The identification information adding unit 235 receives the login ID and the television identification information received by the identification information acquiring unit 230, and adds the login ID or the attribute data associated with the identification information of the target person such as a personal ID corresponding to the login ID. Then, the TV identification information displayed on the TV receiver 110 of the target person is added (S570).

  Through the above processing, the server device 160 causes the terminal 130 to capture the television identification information displayed on the screen of the television receiver 110, and uses the captured television identification information to obtain the attribute data and the television identification information of the target person. Can be associated.

  Instead of S500 to S530 described above, the television receiver 110 may receive a web page data from the display processing unit 220 or directly display a screen for inputting the personal identification information of the target person. In this case, the identification information acquisition unit 230 acquires the personal identification information and the TV identification information of the target person input to the television receiver 110, and the identification information addition unit 235 is acquired by the identification information acquisition unit 230. The television identification information for identifying the target television receiver 110 is added to the attribute data associated with the personal identification information. According to this method, it is possible to associate the television receiver 110 with the attribute data of the subject by directly inputting the personal identification information of the subject on the screen of the television receiver 110.

  Instead of S500, the display processing unit 220 may cause the target person's television receiver 110 to display a login screen for logging in to the server device 160. In this case, the identification information acquisition unit 230 receives the login instruction for the login screen, and the personal identification information of the target person such as the login ID input to the login screen or the personal ID corresponding to the login ID. And the TV identification information of the target person's TV receiver 110 is acquired. According to this method, the television receiver 110 can be associated with the attribute data of the target person by logging into the server device 160 on the television receiver 110 without using the terminal 130.

  Further, in place of the above S500 to S560, the television receiver 110 receives the web page data from the display processing unit 220 and responds to the instruction on the web page by the user or directly. A cooperation confirmation request for confirming an individual who cooperates with the machine 110 may be transmitted to the server device 160. The television receiver 110 includes the television identification information of the television receiver 110 in the cooperation confirmation request. In response to this, the server device 160 performs cooperation confirmation processing for confirming an individual who is associated with the television receiver 110 and returning it to the television receiver 110. Specifically, the server device 160 searches the personal attribute DB in the personal attribute storage unit 210 for attribute data to which the television identification information included in the cooperation confirmation request is added, and selects the individual corresponding to the searched attribute data. Information (name etc.) for specifying is acquired and returned to the television receiver 110. The television receiver 110 displays personal information searched for by the server device 160 and linked to the television receiver 110. When the current user is not yet linked to the television receiver 110, the television receiver 110 instructs the server device 160 to perform linkage processing for linking the user to the television receiver 110. You can do it.

FIG. 6 shows a flow of adding content identification information in the system 10 according to the present embodiment.
When content is used by viewing a program on a certain television receiver 110 (S600), the television receiver 110 includes content identification information of the used content and television identification information of the television receiver 110. Usage information is generated and transmitted to the server device 150. This content identification information, for example, specifies a content ID (program ID in the case of a program) that uniquely identifies the content, and / or a use date and time (broadcast date and / or channel in the case of a program) of the content. Information. Instead, the system 10 does not specify the content itself as the content identification information, but may use information indicating the type and / or characteristics of the content. Examples of information indicating the characteristics of the content include, for example, the genre of the content, whether the program is a CM, whether the content or the program sponsor, the product or service promoted by the content, or the performer in the case of video content such as a program , And information indicating various characteristics such as a target layer of content, or any combination thereof.

  The server device 150 receives usage information and television identification information from the television receiver 110 (S610), and transfers the received usage information and television identification information to the server device 160 (S620). The server device 150 may transfer the received usage information to the server device 160 without changing the content, and instead converts the content identification information and / or television identification information included in the usage information, The converted content identification information and / or television identification information may be transferred to the server device 160.

  For example, the server device 150 receives a program ID as program identification information which is an example of content identification information from the television receiver 110, converts the program ID into information for specifying the broadcast date and time and the channel of the program corresponding to the program ID, You may transmit this information to the server apparatus 160 as program identification information which is an example of content identification information.

  Further, the television identification information transmitted from the television receiver 110 to the server device 150 and the television identification information transmitted from the server device 150 to the server device 160 may be different data systems. In the server apparatus 150, the data system is converted. For example, television identification information including a production number is transmitted from the television receiver 110 to the server device 150, converted into a number uniquely assigned to each television receiver 110 in the server device 150, and transmitted to the server device 160. It may take the form to do.

  The usage information receiving unit 240 in the server device 160 receives the usage information transferred via the server device 150 (S630). The content identification information adding unit 245 in the server device 160 searches the attribute data associated with the television identification information included in the received usage information from the personal attribute database in the personal attribute storage unit 210 to manage attribute information. The attribute information management unit 200 in the server apparatus 160 searches the personal attribute database for the attribute data (S640).

  The content identification information adding unit 245 instructs to add content identification information included in the received usage information to the usage data field in the attribute data searched in S640 (S650). Here, the content identification information adding unit 245 may add the content identification information included in the received usage information to the attribute data after converting the content identification information so as to conform to the personal attribute database in the personal attribute storage unit 210. For example, the content identification information adding unit 245 uses program information provided by the broadcast station 120 or another program guide service in response to receiving a program ID as program identification information which is an example of content identification information, The genre of the program and the product or service promoted by the program may be specified and added to the attribute data.

  Through the above processing, the server device 160 adds the content identification information of the program to the attribute data of the target person associated with the television receiver 110 in response to the use of the content on the television receiver 110. can do.

FIG. 7 shows a feedback processing flow in the feedback processing unit 260 according to the present embodiment.
The feedback processing unit 260 is an instruction to collect feedback from one or a plurality of individuals using one or a plurality of contents (shown as “one content”), that is, a questionnaire including, for example, an impression of a program. Is received (S700). For example, the feedback processing unit 260 receives an instruction to collect feedback from the broadcast station 120 or another terminal. In addition, the server device 160 may instruct that an individual who uses the one content collects feedback from the individual in response to the login to the server device 160. Further, the server device 170 pastes a link for feedback on the web page accessed by the individual, and instructs the feedback processing unit 260 to collect feedback in response to the individual accessing the link. Also good.

  In response to this, the feedback processing unit 260 operates the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200 to search for attribute data including content identification information corresponding to the one content. (S710).

  Next, the feedback processing unit 260 acquires the contact information of the target person associated with the searched attribute data from the attribute data, and transmits a feedback request for the one content to the contact information (S720). ), Receiving the feedback (S730). For example, the feedback processing unit 260 may acquire an e-mail address as a contact and send a feedback request using the e-mail. The feedback processing unit 260 may acquire the TV identification information as a contact and send it to the television receiver 110. A feedback request may be sent. Instead, the feedback processing unit 260 may acquire a telephone number as a contact and receive feedback through a telephone line, or may acquire an address and receive feedback by direct mail. Note that the feedback processing unit 260 uses the contacts included in the attribute data when some of the multiple types of contacts exemplified above are missing in the attribute data of the individual. A contact may be selected and feedback may be requested by contact means according to the contact.

  In the case where feedback is collected in response to the individual logging into the server device 160, and when the individual starts feedback via a link in the web page of the server device 170, contact information is obtained from the attribute data. The process of acquiring is unnecessary.

  When receiving the feedback, the feedback processing unit 260 transmits the feedback to the broadcast station 120 (S740). Alternatively, the feedback processing unit 260 may transmit feedback to another device or organization. As an example, the feedback processing unit 260 may transmit feedback to the sponsor company of the one content, aggregate the feedback and publish it on a web page or the like, or to a target person who uses the one content You may send it.

  As described above, the server device 160 stores the content identification information in the attribute data of the target person using the content using the TV identification information included in the usage information. Identify and request feedback.

FIG. 8 shows a privilege issuance processing flow in the issuing unit 270 according to the present embodiment.
The issuing unit 270 inputs designation of one or a plurality of contents (referred to as “one content”) to be issued a privilege from the broadcasting station 120 or a company such as a sponsor (S800). In addition, the issuing unit 270 inputs a privilege granting condition from a broadcasting station 120 or a company such as a sponsor (S810). This granting condition may be a condition for at least one attribute of the subject or a condition related to the attribute, such as age (age), gender, address, residence, hobby, preference, purchase history, and other content. It may include conditions for various attributes such as use or combinations thereof. For example, regarding a chocolate CM targeting a female in their 30s living in the metropolitan area, “30 females in the Tokyo metropolitan area” may be set as the granting condition. In addition, for example, a granting condition may be set such that, for example, individuals who have attribute data similar to attribute data such as products related to the content are given to the top 500 people with similarities. Instead of this, it may be possible to set a grant condition (for example, “1000 people randomly”) that is not related to the attributes of the target person.

  The issuing unit 270 instructs the attribute information management unit 200 to search the personal attribute database in the personal attribute storage unit 210 for attribute data including the content identification information of the one content and satisfying the grant condition specified in S810. (S820). In response to this, the attribute information management unit 200 searches the personal attribute database.

  The issuing unit 270 issues a privilege and gives it to the target person corresponding to the searched attribute data (S830). The issuing unit 270 records the issued privilege on attribute data (for example, basic data) in the personal attribute storage unit 210 via the attribute information management unit 200, and later the television receiver 110, the terminal 130, or the store terminal 135. It may be possible to use the program, or the privilege may be directly transmitted to the television receiver 110 or the terminal 130 and recorded on the television receiver 110 or the terminal 130.

  The issuing unit 270 makes it possible to issue a privilege to a target person who uses one content, so that a user who uses the one content or likes the one content can make the one content Motivate purchases of related products. In addition, it is possible to increase the advertising effect of the CM by broadcasting such as “100 points will be given to any person who uses this CM” in commercials.

  The issuing unit 270 may issue at least one of points and coupons as a privilege. Alternatively or additionally, the issuing unit 270 may issue cashback, electronic money, premiums, and / or novelty for sales promotion.

FIG. 9 shows an attribute statistical processing flow in the attribute statistical processing unit 280 according to the present embodiment.
The attribute statistical processing unit 280 receives an instruction to generate statistical data of a person's attribute using one or more contents (shown as “one content”) (S900). For example, the attribute statistical processing unit 280 inputs the designation of the one content from the broadcast station 120 or another terminal.

  In response to this, the attribute statistical processing unit 280 operates the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200 to search for attribute data including content identification information corresponding to the one content. (S910).

  Next, the attribute statistical processing unit 280 generates statistical data of the attribute of the target person using the one content based on the searched attribute data (S920). For example, the attribute statistical processing unit 280 generates a statistical value (distribution, average, and / or variance) of the attribute value for each of at least one of the plurality of attributes included in the attribute data. As an example of such a statistical value distribution, for example, the gender distribution of the target person using the one content, the distribution by age, the distribution by address, the distribution by various preferences, and / or the other used Distribution of contents, etc. Moreover, the attribute data used as the representative image of the subject using the one content may be generated by taking the average or the median value of the attributes of the subject using the one content.

  Then, the attribute statistical processing unit 280 outputs the generated statistical data and transmits it to the request source such as the broadcast station 120 or another terminal (S930).

  As described above, the server device 160 can take statistics of a person who uses a certain content by using the content data added to the attribute data. The broadcast station 120 and / or the sponsor company can use this statistical data for future content production, or select a product to be advertised using the content and insert a CM of the product.

FIG. 10 shows a content statistical processing flow in the content statistical processing unit 283 according to the present embodiment.
The content statistics processing unit 283 inputs an instruction to generate statistical data of content used by a target person who purchased one or a plurality of products (shown as “one product etc.”) (S1000). . For example, the content statistics processing unit 283 receives the instruction from the broadcasting station 120, a product manufacturing / sales company, or the like. Here, the content statistics processing unit 283 may further receive a narrowing-down condition such as a purchase time when the one product or the like is purchased.

  In response to this, the content statistical processing unit 283 searches the personal attribute database in the personal attribute storage unit 210 for attribute data including purchase data such as the one product via the attribute information management unit 200 ( S1010). When the filtering condition is specified, the content statistical processing unit 283 searches for attribute data including purchase data of the one product or the like that satisfies the filtering condition.

  Next, the content statistical processing unit 283 generates statistical data of content used by the target person who purchased the one product or the like based on the searched attribute data (S1020). For example, the content statistical processing unit 283 generates, for each content, statistical data as to what percentage of target people who purchased the one product used the content. In addition to the attribute data searched in S1020, the content statistics processing unit 283 further shows statistics indicating differences in content usage trends depending on whether or not the one product or the like is purchased based on the attribute data excluded in S1020. Data may be generated.

  Then, the content statistical processing unit 283 outputs the generated statistical data and transmits it to the request source (S1030).

  As described above, the server device 160 can take statistics of content used by a person who purchased a certain product or the like by using the content data and purchase data added to the attribute data. The broadcasting station 120 and the manufacturing / sales company can use this statistical data for future content production, or select content that should be commercialized such as products, thereby enhancing the advertising effect.

FIG. 11 shows a regional statistical processing flow in the regional statistical processing unit 286 according to the present embodiment.
The regional statistical processing unit 286 inputs an instruction to generate statistical data of content used in a certain region or regions (shown as “one region”) (S1100). For example, the regional statistical processing unit 286 receives the instruction from the broadcasting station 120, a product / manufacturing / sales company, and other terminals. Here, the regional statistical processing unit 286 may further receive a narrowing-down condition for narrowing down at least one attribute of the target person in the one region.

  In response to this, the regional statistical processing unit 286 uses the one region as information on the residence or staying location of the target person from the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200. The attribute data to be included is searched (S1110). When the narrowing-down condition is specified here, the regional statistical processing unit 286 searches for attribute data that satisfies the narrowing-down condition and includes information on the one region.

  Next, the regional statistical processing unit 286 generates statistical data of content used by the target person associated with the attribute data including the information on the one region based on the retrieved attribute data (S1120). For example, the regional statistical processing unit 286 generates, for each content, statistical data on what percentage of the target person associated with the attribute data including the information on the one region used the content. In addition to the attribute data searched in S1120, the regional statistical processing unit 286 further generates statistical data indicating the difference in content usage tendency between the inside and outside of the one region based on the attribute data excluded in S1120. It may be generated.

  Then, the regional statistical processing unit 286 outputs the generated statistical data and transmits it to the request source (S1130).

  As described above, the server device 160 can use the content data added to the attribute data to obtain statistics on the content used in a certain region. The broadcasting station 120 and the manufacturing / sales company can use this statistical data for future content production, or select content that should be commercialized such as products, thereby enhancing the advertising effect.

FIG. 12 shows a content effect calculation flow in the content effect calculation unit 290 according to the present embodiment.
The content effect calculation unit 290 has an effect (advertisement effect) on sales of one or more products (shown as “one product”) having one or more contents (shown as “one product”). Etc.) is received. The content effect calculation unit 290 inputs the designation of the one content and the designation of the one product from the broadcasting station 120, the manufacturer / sales company of the product, and other terminals (S1200, S1210). Here, the content effect calculation unit 290 may further receive a narrowing-down condition such as a purchase time when the one product or the like is purchased.

  In response to this, the content effect calculation unit 290 operates the personal attribute database in the personal attribute storage unit 210 via the attribute information management unit 200 to obtain attribute data including content identification information corresponding to the one content. Search is performed (S1220). Further, the content effect calculation unit 290 searches the attribute data searched in S1220 for attribute data including purchase data such as the one product (S1230). Here, the content effect calculation unit 290 estimates the advertising effect of the one content after the one content is broadcast or after a lapse of a specified period after the one content is broadcast. Search for attribute data including purchase data indicating that the one product or the like has been purchased. When the narrowing condition is designated, the content effect calculation unit 290 searches for attribute data that satisfies the narrowing condition and includes purchase data of the one product or the like.

  Next, the content effect calculation unit 290, based on the attribute data of the target person who purchased the product or service related to the one content among the target persons using the one content searched in S1230, The effect of the one content is calculated (S1240). For example, the content effect calculation unit 290 calculates the number or ratio of target persons who have purchased products or services related to one content among the target persons who have used the one content. Further, for example, the content effect calculation unit 290 also calculates the number or ratio of target persons who have purchased products or services related to the one content among target persons who are not using the one content, and The difference in the purchase ratio of products etc. depending on whether or not the content is used may be calculated.

  In addition to the attribute data searched in S1230, the content effect calculation unit 290 further determines whether the content is the one content, another content, the product, or the like based on the attribute data excluded in S1220 or S1230. A content effect corresponding to the above may be generated.

  As described above, the server device 160 uses the content data and purchase data added to the attribute data to obtain content effects such as statistics on whether or not a person who uses a certain content has purchased a product or the like. Can be generated. The broadcasting station 120 and the manufacturer / sales company can also use the effect of this content for future content production.

  FIG. 13 shows an example of the configuration of a computer 1900 according to this embodiment. A computer 1900 according to this embodiment functions as the server device 160. In addition, the server computer, the server device 140, the server device 150, and / or the server device 170 connected to the network 100 in the broadcasting station 120 may have the same configuration as the computer 1900.

  A computer 1900 according to this embodiment is connected to a CPU peripheral unit having a CPU 2000, a RAM 2020, a graphic controller 2075, and a display device 2080 that are connected to each other by a host controller 2082, and to the host controller 2082 by an input / output controller 2084. An input / output unit having a communication interface 2030, a hard disk drive 2040, and a DVD drive 2060, a ROM 2010 connected to an input / output controller 2084, a flash memory drive 2050, and a legacy input / output unit having an input / output chip 2070. .

  The host controller 2082 connects the RAM 2020 to the CPU 2000 and the graphic controller 2075 that access the RAM 2020 at a high transfer rate. The CPU 2000 operates based on programs stored in the ROM 2010 and the RAM 2020 and controls each unit. The graphic controller 2075 acquires image data generated by the CPU 2000 or the like on a frame buffer provided in the RAM 2020 and displays it on the display device 2080. Instead of this, the graphic controller 2075 may include a frame buffer for storing image data generated by the CPU 2000 or the like.

  The input / output controller 2084 connects the host controller 2082 to the communication interface 2030, the hard disk drive 2040, and the DVD drive 2060, which are relatively high-speed input / output devices. The communication interface 2030 communicates with other devices via a network by wire or wireless. The communication interface functions as hardware that performs communication. The hard disk drive 2040 stores programs and data used by the CPU 2000 in the computer 1900. The DVD drive 2060 reads a program or data from the DVD 2095 and provides it to the hard disk drive 2040 via the RAM 2020.

  The input / output controller 2084 is connected to the ROM 2010, the flash memory drive 2050, and the relatively low-speed input / output device of the input / output chip 2070. The ROM 2010 stores a boot program that the computer 1900 executes at startup and / or a program that depends on the hardware of the computer 1900. The flash memory drive 2050 reads a program or data from the flash memory 2090 and provides it to the hard disk drive 2040 via the RAM 2020. The input / output chip 2070 connects the flash memory drive 2050 to the input / output controller 2084 and inputs / outputs various input / output devices via, for example, a parallel port, a serial port, a keyboard port, a mouse port, and the like. Connect to controller 2084.

  A program provided to the hard disk drive 2040 via the RAM 2020 is stored in a recording medium such as a flash memory 2090, a DVD 2095, or an IC card and provided by a user. The program is read from the recording medium, installed in the hard disk drive 2040 in the computer 1900 via the RAM 2020, and executed by the CPU 2000.

  A program installed in the computer 1900 and causing the computer 1900 to function as at least a part of the server device 160 includes an attribute information management module, a display processing module, an identification information acquisition module, an identification information addition module, a usage information reception module, and content identification information addition. At least one of a module, a purchase data reception module, a feedback processing module, an issue module, an attribute statistical processing module, a program statistical processing module, a regional statistical processing module, a program effect calculation module, and a recommendation module is provided. These programs or modules work with the CPU 2000 or the like to change the computer 1900 into the attribute information management unit 200, display processing unit 220, identification information acquisition unit 230, identification information addition unit 235, usage information reception unit 240, content identification information addition. Unit 245, purchase data receiving unit 250, feedback processing unit 260, issuing unit 270, attribute statistical processing unit 280, content statistical processing unit 283, regional statistical processing unit 286, content effect calculation unit 290, and recommendation unit 295. It's okay.

  The information processing described in these programs is read into the computer 1900, so that the software 1900 works on the CPU 2000 or the like, which is a specific means in which the software and the various hardware resources described above cooperate with each other. Information management unit 200, display processing unit 220, identification information acquisition unit 230, identification information addition unit 235, usage information reception unit 240, content identification information addition unit 245, purchase data reception unit 250, feedback processing unit 260, issue unit 270, It functions as an attribute statistical processing unit 280, a content statistical processing unit 283, a regional statistical processing unit 286, a content effect calculation unit 290, and a recommendation unit 295. And the specific server apparatus 160 according to the intended purpose is constructed | assembled by implement | achieving the calculation or processing of the information according to the intended purpose of the computer 1900 in this embodiment by these specific means.

  As an example, when communication is performed between the computer 1900 and an external device or the like, the CPU 2000 executes a communication program loaded on the RAM 2020 and executes a communication interface based on the processing content described in the communication program. A communication process is instructed to 2030. Under the control of the CPU 2000, the communication interface 2030 reads transmission data stored in a transmission buffer area or the like provided on a storage device such as the RAM 2020, the hard disk drive 2040, the flash memory 2090, or the DVD 2095, and transmits it to the network. Alternatively, the reception data received from the network is written into a reception buffer area or the like provided on the storage device. As described above, the communication interface 2030 may transfer transmission / reception data to / from the storage device by a DMA (direct memory access) method. Instead, the CPU 2000 transfers the storage device or the communication interface 2030 as a transfer source. The transmission / reception data may be transferred by reading the data from the data and writing the data to the communication interface 2030 or the storage device of the transfer destination.

  Further, the CPU 2000 DMAs all or necessary portions of files or databases stored in an external storage device such as the hard disk drive 2040, the DVD drive 2060 (DVD 2095), the flash memory drive 2050 (flash memory 2090), or the like. The data is read into the RAM 2020 by transfer or the like, and various processes are performed on the data on the RAM 2020. Then, CPU 2000 writes the processed data back to the external storage device by DMA transfer or the like. In such processing, since the RAM 2020 can be regarded as temporarily holding the contents of the external storage device, in the present embodiment, the RAM 2020 and the external storage device are collectively referred to as a memory, a storage unit, or a storage device.

  For example, the storage unit of the server device 160 includes an attribute information management unit 200, a display processing unit 220, an identification information acquisition unit 230, an identification information addition unit 235, a usage information reception unit 240, a content identification information addition unit 245, and a purchase data reception unit. 250, data received from and / or provided to the feedback processing unit 260, the issuing unit 270, the attribute statistical processing unit 280, the content statistical processing unit 283, the regional statistical processing unit 286, the content effect calculation unit 290, and the recommendation unit 295 In addition, a database in the personal attribute storage unit 210 and the product attribute storage unit 215 may be stored as appropriate. For example, the storage unit may receive and store the television identification information and the like supplied from the identification information acquisition unit 230 to the identification information adding unit 235. The storage unit may store statistical data generated by the attribute statistical processing unit 280 and the like.

  Various types of information such as various programs, data, tables, and databases in the present embodiment are stored on such a storage device and are subjected to information processing. Note that the CPU 2000 can also store a part of the RAM 2020 in the cache memory and perform reading and writing on the cache memory. Even in such a form, the cache memory bears a part of the function of the RAM 2020. Therefore, in the present embodiment, the cache memory is also included in the RAM 2020, the memory, and / or the storage device unless otherwise indicated. To do.

  In addition, the CPU 2000 performs various operations, such as various operations, information processing, condition determination, information search / replacement, etc., described in the present embodiment, specified for the data read from the RAM 2020 by the instruction sequence of the program. Is written back to the RAM 2020. For example, when performing the condition determination, the CPU 2000 determines whether or not the various variables shown in the present embodiment satisfy the conditions such as large, small, above, below, equal, etc., compared to other variables or constants. If the condition is satisfied (or not satisfied), the program branches to a different instruction sequence or calls a subroutine.

  Further, the CPU 2000 can search for information stored in a file or database in the storage device. For example, in the case where a plurality of entries in which the attribute value of the second attribute is associated with the attribute value of the first attribute are stored in the storage device, the CPU 2000 displays the plurality of entries stored in the storage device. The entry that matches the condition in which the attribute value of the first attribute is specified is retrieved, and the attribute value of the second attribute that is stored in the entry is read, thereby associating with the first attribute that satisfies the predetermined condition The attribute value of the specified second attribute can be obtained.

  In addition, when a plurality of elements are listed in the description of the embodiment, elements other than the listed elements may be used. For example, when “X executes Y using A, B, and C”, X may execute Y using D in addition to A, B, and C.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

10 system, 100 network, 110a-b television receiver, 120 broadcast station, 130a-b terminal, 135a-b shop terminal, 140 server device, 150 server device, 160 server device, 170 server device, 200 attribute information management unit, 210 personal attribute storage unit, 215 product attribute storage unit, 220 display processing unit, 230 identification information acquisition unit, 235 identification information addition unit, 240 usage information reception unit, 245 content identification information addition unit, 250 purchase data reception unit, 260 feedback Processing unit, 270 issuing unit, 280 attribute statistical processing unit, 283 content statistical processing unit, 286 regional statistical processing unit, 290 content effect calculation unit, 295 recommendation unit, 1900 computer, 2000 CPU, 2010 ROM, 2020 RAM, 2 30 communication interface, 2040 hard drive, 2050 flash memory drives, 2060 DVD drive, 2070 output chip, 2075 graphic controller, 2080 a display device, 2082 host controller 2084 output controller, 2090 a flash memory, 2095 DVD

Claims (17)

An attribute storage unit for storing attribute data indicating the attributes of the target person;
An identification information obtaining unit for obtaining television identification information for identifying the target person's television receiver;
An identification information adding unit for adding TV identification information for identifying the television receiver of the subject to the attribute data of the subject;
A usage information receiving unit for receiving usage information including content identification information for identifying content used by one television set and the television identification information of the one television set;
A content identification information adding unit for adding content identification information included in the received usage information to the attribute data to which the television identification information of the one television receiver is added;
A device comprising: The television receiver of the subject further includes a television display processing unit that displays television identification information of the television receiver,
The apparatus according to claim 1, wherein the identification information acquisition unit receives television identification information displayed on the television receiver of the subject from the terminal of the subject. The television display processing unit displays a code image including television identification information of the television receiver on the television receiver of the target person,
The apparatus according to claim 2, wherein the identification information acquisition unit receives, from the target person's terminal, television identification information of the target person's television receiver acquired by the target person's terminal capturing the code image. . The identification information acquisition unit receives the television identification information displayed on the target person's television receiver and the identification information of the target person from the terminal,
The apparatus according to claim 2 or 3, wherein the identification information adding unit adds the television identification information displayed on the television receiver of the target person to attribute data associated with the identification information of the target person.   The identification information acquisition unit acquires, from the subject person's terminal, the television identification information displayed on the subject person's television receiver in response to receiving a login to the apparatus from the subject person's terminal. Apparatus according to any one of claims 2 to 4.   The apparatus according to claim 5, wherein the television display processing unit displays access information indicating an access destination for logging in to the apparatus on the television receiver of the target person.   The apparatus according to claim 6, wherein the television display processing unit displays a code image including the access information and television identification information of the television receiver. The identification information acquisition unit acquires the identification information of the target person input to the television receiver,
The identification information adding unit adds television identification information for identifying the target television receiver to attribute data associated with the identification information of the subject acquired by the identification information acquiring unit. The device described. A log-in screen display processing unit for displaying a log-in screen for logging in to the device on the target person's television receiver;
In response to receiving a login instruction for the login screen, the identification information acquisition unit receives the identification information of the target person input to the login screen and the TV identification information of the target person's television receiver. The apparatus according to claim 8.   The attribute statistical processing unit that generates statistical data of the attribute of the target person using the one content based on the attribute data including the content identification information corresponding to the one content. The device according to item.   11. The information processing apparatus according to claim 1, further comprising: a feedback processing unit that requests feedback to the one content from a target person using the one content based on attribute data including content identification information corresponding to the one content. The apparatus as described in any one of.   Any one of Claims 1-11 further provided with the issuing part which issues a privilege with respect to at least one part of the target person who used the said one content based on the attribute data containing the content identification information corresponding to the one content. A device according to claim 1. The attribute storage unit stores the attribute data including purchase data of the target person,
The content effect calculation part which calculates further the content effect calculation part which calculates the number or ratio of the target person who purchased the goods or service relevant to the said one content among the target persons using one content. The device described in 1. The attribute storage unit stores the attribute data including purchase data of the target person,
The apparatus according to any one of claims 1 to 13, further comprising a content statistical processing unit that generates statistical data of content used by a target person who purchased one product or service. The attribute storage unit stores attribute data including information on a region where the target person resides or stays,
The apparatus according to claim 1, further comprising: a regional statistical processing unit that generates statistical data of content used in the one region based on attribute data including information on the one region. A computer manages the attributes of a subject,
Managing attribute data indicating the attributes of the subject;
Obtaining television identification information for identifying the target's television receiver;
TV identification information for identifying the target's television receiver is added to the attribute data of the target,
Receiving content identification information for identifying content used in one television set and usage information including television identification information of the one television set;
Adding content identification information included in the received usage information to the attribute data to which the television identification information of the one television receiver is added;
Method.   A program for causing a computer to execute the method according to claim 16.

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