JP2016170809A - Distribution device, distribution method, and distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately present the outline of a Web page as a link destination to a user.SOLUTION: A distribution device includes: an acquisition part for acquiring a search result corresponding to a search query received from a user terminal; a specification part for, by referring to a storage part which stores additional information corresponding to a plurality of items as information related to a Web page received from the distribution source of the Web page, specifying the additional information to be displayed by the user terminal among the additional information corresponding to the Web page whose link is included in the search result in accordance with the attributes of the user of the user terminal; and a distribution part for displaying the additional information specified by the specification part and the search result to the user terminal. Thus, it is possible to appropriately present the outline of the Web page as a link destination to the user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a distribution device, a distribution method, and a distribution program.

  2. Description of the Related Art Conventionally, a technique for displaying information called a snippet indicating an outline of a web page together with the search result when displaying the search result of the web page is known. As an example of such a technique, a technique for generating a snippet by analyzing a web page source included in a search result and displaying the snippet together with a link to the web page is known.

JP 2013-003570 A

  However, in the above-described conventional technology, there is a case where an outline of a web page that is a link destination cannot be appropriately presented to the user. For example, in the above-described conventional technology, only a snippet generated from a web page source is displayed, and an outline of a web page that cannot be generated from the web page source cannot be presented to the user.

  The present application has been made in view of the above, and an object thereof is to provide a distribution device, a distribution method, and a distribution program that can appropriately present an outline of a web page to be linked to a user.

  The distribution device according to the present application includes an acquisition unit that acquires a search result according to a search query received from a user terminal, and information related to the web page received from a web page distribution source, and an addition corresponding to a plurality of items Referring to a storage unit for storing information, according to the attribute of the user of the user terminal, the additional information to be displayed on the user terminal is specified from the additional information corresponding to the web page including the link in the search result. It has a specific part, and the delivery part which distributes the additional information which the said specific part specified, and the said search result to the said user terminal, It is characterized by the above-mentioned.

  According to one aspect of the embodiment, an outline of a web page that is a link destination can be appropriately presented to the user.

FIG. 1 is a diagram illustrating an example of a distribution server according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a distribution server according to the embodiment. FIG. 3 is a diagram illustrating an example of the additional information database according to the embodiment. FIG. 4 is a diagram illustrating an example of processing executed by the distribution unit according to the embodiment. FIG. 5 is a diagram illustrating an example of processing that the control information distributed by the distribution server according to the embodiment causes the terminal device to execute. FIG. 6 is a diagram for explaining an example of items selected by the distribution server according to the embodiment. FIG. 7 is a diagram illustrating an example of a process in which the distribution server according to the embodiment changes the order in which items are displayed according to the search query. FIG. 8 is a flowchart illustrating an example of a flow of reception processing executed by the distribution server according to the embodiment. FIG. 9 is a flowchart illustrating an example of a flow of distribution processing executed by the distribution server according to the embodiment. FIG. 10 is a diagram illustrating an example of a process in which the distribution server according to the embodiment adds additional information to each link. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution server according to the embodiment.

  Hereinafter, a mode for carrying out a distribution device, a distribution method, and a distribution program according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the distribution device, the distribution method, and the distribution program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Example of distribution server)
First, an example of a distribution server, which is an example of a distribution apparatus according to the embodiment, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a distribution server according to the embodiment. In FIG. 1, an example of a distribution process in which a distribution server 10, which is an example of a distribution apparatus, enriches a web search result using a search query input by a user and distributes the rich web search result to the user. Indicates.

  The distribution server 10 is an information processing apparatus that provides a web search service to a user, and is realized by, for example, a cloud system including a server apparatus or a plurality of server apparatuses. The distribution server 10 is connected to the client terminal 100 used by the client and the terminal device 200 used by the user via the network N, and can transmit and receive arbitrary information.

  The client terminal 100 is an information processing apparatus used by a client who desires enrichment of a search result by adding a snippet or the like to the search result. Here, like the distribution server 10, the client terminal 100 is realized by a server device, a cloud system including a plurality of server devices, or the like.

  The terminal device 200 is an information processing device used by a user, is connected to a network N such as a desktop PC (Personal Computer), a notebook computer, a smartphone, a tablet terminal, etc., and acquires arbitrary information existing on the network, It is a terminal device that can display or reproduce on an arbitrary display device.

  Here, a distribution process executed by the distribution server 10 will be described. The distribution server 10 distributes, to the terminal device 200, a portal site in which a text box for receiving an input of a search query is arranged, and links to various services such as news, route search, and electronic commerce service are provided. When the distribution server 10 receives the search query input in the text box from the terminal device 200, the distribution server 10 transfers the search query to a search server or the like (not shown), and a link to a web page that matches or is related to the search query. Get the set search results. Then, the distribution server 10 enriches the acquired search result and transmits the enriched search result to the terminal device 200.

  Here, in the conventional technology, a crawling robot called a crawler visits web pages that exist on the Internet, the crawler analyzes the source of each web page, generates a snippet that outlines it, and adds the snippet to the search results By doing so, an outline of the linked web page is displayed together with the search result. However, in such a conventional technique, a snippet having contents that cannot be generated from a web page source cannot be presented to the user.

  In addition, when a snippet that attractively explains a web page is displayed together with a search result, it is expected that the number of users who visit the web page increases as a result of which the user can easily understand the contents of the web page. Thus, a client providing a web page desires to display a snippet that attractively describes the web page. For example, when moving image content is arranged on a web page, the client desires to display a snippet describing the details of the moving image content, such as the content of the moving image content, the manufacturer, the performer, and the like.

  However, in the related art, when information describing the content of the moving image content arranged on the linked web page is not included in the source, such information cannot be displayed as a snippet. In other words, in the prior art, if the source does not contain information that explains the contents of any content such as photos, videos, music, books, games, etc. placed on the linked web page, such information is displayed as a snippet. I can't.

  Also, a snippet that attractively describes a linked web page does not necessarily match the information placed in the linked web page. For example, if a movie posted on a linked web page contains reviews submitted by multiple users, it will display multiple reviews of the movie rather than displaying a portion of the review as a snippet. It may be better to display a snippet to the effect.

  Therefore, the distribution server 10 acquires a search result corresponding to the search query received from the terminal device 200. Here, the search result is a text or image indicating the title of the web page related to the search query, and is a web page including text or an image in which a link to the web page is set. Further, it is assumed that texts and images in which links to web pages are set are arranged in the search results in descending order of relevance with the search query.

  In addition, the distribution server 10 refers to the additional information database 14 that stores additional information that is information received from a client that is a web page distribution source and that is information related to the web page, that is, a so-called rich snippet, and displays the search result. The additional information corresponding to the web page including the link is specified. Then, the distribution server 10 distributes the acquired search result and the specified additional information to the terminal device 200.

  For example, the distribution server 10 adds, from the client terminal 200, information that a client that is a web page distribution source is a link included in a search result and is desired to be displayed together with a link to a web page distributed by the client. When the information is received, the additional information is registered in the additional information database 14. In addition, when receiving a search query from the terminal device 200, the distribution server 10 receives a search result in HTML (Hyper Text Markup Language) format including a link to a web page corresponding to the received search query.

  In such a case, the distribution server 10 identifies additional information corresponding to the web page including the link in the search result, that is, additional information that the client desires to display together with the link included in the search result from the additional information database 14. Then, the distribution server 10 inserts the additional information specified in the search result so that the additional information specified next to the link included in the search result is displayed. Then, the distribution server 10 transmits the search result with the additional information inserted to the terminal device 200. As a result, since the terminal device 200 displays the additional information that the client desires to display together with the link included in the search result, a rich search result can be presented to the user.

  The distribution server 10 does not need to have the additional information database 14. For example, the distribution server 10 may specify additional information to be inserted into the search result with reference to an external storage system or the like in which additional information similar to the additional information database 14 is stored. In addition, the distribution server 10 may transmit the search result and the specified additional information separately to the terminal device 200, and the terminal device 200 may insert the additional information into the search result.

[2. About processing executed by distribution server)
Next, a specific example of processing executed by the distribution server 10 will be described with reference to FIG. In the following description, an example will be described in which the distribution server 10 transmits a search result including a link to a web page on which moving image content is arranged and additional information of the web page to the terminal device 200.

[2-1. Example of processing executed by distribution server]
First, the distribution server 10 receives registration of additional information that the client desires to display from the client terminal (step S1). In such a case, the distribution server 10 registers the received additional information in the additional information database 14 (step S2). Specifically, the distribution server 10 includes additional information having a plurality of items, a web page corresponding to the additional information, that is, a URL (Uniform Resource Locator) of a link destination web page of the link on which the additional information is displayed. Are registered in the additional information database 14 in association with each other.

  For example, in the example illustrated in FIG. 1, the distribution server 10 registers the URL “www.abcdefg.co.jp/movie/moviey” in association with additional information having a plurality of items in the additional information database 14. In the example shown in FIG. 1, the distribution server 10 includes a sample video, a distribution start date, a recording time, a performer, a series, a manufacturer, an evaluation, and a purchase price as additional information regarding the video content arranged on the linked web page. Additional information including a plurality of items such as images and descriptions is stored.

  Here, the sample moving image is information indicating whether a sample moving image of the moving image content exists, for example, information such as “Yes”. The distribution start date is information indicating the date and time when the distribution of the video content is started, and is information such as “2014/5/10”, for example. The recording time is information indicating the reproduction time of the moving image recorded in the moving image content, and is information such as “160 minutes”, for example. The performer is information on a performer who appeared in the video content, for example, “actress A, actor B, etc.”. The series is information indicating the series name of the moving image content that is continuous with the moving image content, for example, information such as “Y! Series”. The manufacturer is information indicating a production source, a distribution source, and the like of the moving image content, and is information such as “Y! Production”, for example.

  The evaluation is information indicating an average of the evaluations of each user for the moving image content in five levels, and is information such as “4”, for example. The purchase price is a price at the time of purchasing the moving image content, and is a value indicating a lower limit of the purchase price such as “1928”. The image is image data that is displayed together with the link of the link destination web page, and is an image that the client desires to display together with the link. Note that the image need not be a thumbnail of a photo or video placed on the linked web page, but may be a package image of a recording medium on which video content is recorded, an image of a performer, or any other image. Also good.

  The description is an explanatory text of a linked web page or video content displayed together with the link of the linked web page, and is an explanatory text that the client desires to display together with the link. The explanatory text does not need to be an outline of the linked web page, and may be, for example, a story of a moving image content, a description of a service that distributes the moving image content, a description of a membership method, and the like. In the example illustrated in FIG. 1, the image is represented by a conceptual value such as “P01”, but the embodiment is not limited thereto. The distribution server 10 may accept registration of additional information including arbitrary items in addition to the items illustrated in FIG.

  Subsequently, the distribution server 10 receives the search query “movie Y” from the terminal device 200 (step S3). In such a case, the distribution server 10 transfers the search query “movie Y” to a search server or the like (not shown), and obtains a search result including a link to a web page related to the search query “movie Y”. For example, the distribution server 10 acquires a search result in which links to web pages are arranged in descending order of the degree of association with the search query “movie Y”. In such a case, the distribution server 10 extracts the URL of the link destination web page of the link included in the acquired search result, and acquires additional information associated with the extracted URL from the additional information database 14 (step S4). For example, when the URL of the link destination web page of the link included in the acquired search result is “www.abcdefg.co.jp/movie/moviey”, the distribution server 10 specifies the additional information shown in FIG. .

  Then, the distribution server 10 adds additional information to the acquired search result (step S5), and transmits the search result with the additional information added to the terminal device 200. As a result, as illustrated in FIG. 1, the terminal device 200 includes the content C1 included in the search result acquired by the distribution server 10 from the search server and the content C2 to C4 which are additional information added by the distribution server 10. Display search results including.

  Specifically, the terminal device 200 starts delivery of the title ““ movie Y ”of the web page highly related to the search query“ movie Y ”! ! -Y! A text including “movie-” and the URL “www.abcdefg.co.jp/movie/moviey” of the web page, and a link to the URL “www.abcdefg.co.jp/movie/moviey” is set. The displayed content C1 is displayed. The link setting for the text may be set based on a search result received by the distribution server 10 from the search server or the like, or may be transmitted to the distribution server 10 in a state set by the search server.

  Further, the terminal device 200 displays a predetermined item as the content C2 in the additional information associated with the URL “www.abcdefg.co.jp/movie/moviey” in the lower part of the content C1. For example, the terminal device 200 includes “sample video: yes”, “delivery start date: 2014/5/10”, “recording time: 160 minutes”, “performer: actress A, actor B, etc.”, “series: The content C2 including the item name and item information of additional information such as “Y! Series”, “Manufacturer: Y! Production”, and “Purchase Price: 1928 Yen” is displayed. In addition, the terminal device 200 includes a display in which the average rating is represented by the number of stars in the content C2.

  In addition, the terminal device 200 displays, as content C3, text data registered as “description” among the additional information associated with the URL “www.abcdefg.co.jp/movie/moviey” in the lower part of the content C2. indicate. Further, the terminal device 200 is registered as “image” in the additional information associated with the URL “www.abcdefg.co.jp/movie/moviey” in a form aligned with the content C2 in the lower stage of the content C1. The image data “P01” is displayed as the content C4.

  In this way, the distribution server 10 is not a simple search result of the search query (for example, a search result in which only the content C1 is displayed), but is information related to the link destination web page of the link included in the search result, Displays information received from the client. As a result, the distribution server 10 can also display additional information or the like of contents that cannot be generated from the analysis of the link destination web page, so that the user can appropriately present the outline of the link destination web page. .

  Further, the distribution server 10 associates the URL to the web page with the additional information (hereinafter referred to as additional information corresponding to the web page) displayed together with the link to the web page in the additional information database 14. sign up. Then, the distribution server 10 specifies additional information associated with the URL of the link destination web page of the link included in the search result, and distributes the search result in which the specified additional information is inserted. Therefore, the distribution server 10 determines whether there is a sample of information related to the linked web page, information that the client wants to provide to the user, and information that can appropriately guide the user to the linked web page Any information that the client desires to display can be received for each URL as additional information.

  Further, the distribution server 10 registers additional information including a plurality of items in the additional information database 14 and adds each item of additional information corresponding to a web page including a link in the search result to the search result. For this reason, since the distribution server 10 can display various information related to the linked web page, the search result can be further enriched.

[2-2. Additional information)
Here, the distribution server 10 may accept registration of additional information in which a link to a web page corresponding to the additional information or a related web page is set. For example, the distribution server 10 may accept registration of a text “Yes” in which a link to a sample video or a corresponding web page is set as information of the item “sample video”. In addition, the distribution server 10 registers the text “Actress A” in which the link to the web page of the actress A and the actress A homepage is set as information on the item “performer”. May be accepted.

  Similarly, the distribution server 10 uses Y! As information on the item “series”. Registration of the text “Y! Series” in which links to web pages or the like that summarize video content belonging to the series are set may be accepted. In addition, the distribution server 10 uses Y! Registration of the text “Y! Production” in which links to web pages or the like that summarize the moving image contents sold by the production are set may be accepted.

[2-3. (Displayed images)
In another example, the distribution server 10 may execute the following processing. For example, the distribution server 10 accepts registration of a first image that is a thumbnail of moving image content and a second image that is a package image of a recording medium on which the moving image content is recorded. Furthermore, the distribution server 10 generates control information that causes the terminal device 200 to execute the following processing. For example, when the cursor is placed on the area where the first image is displayed, the distribution server 10 generates control information that causes the second image to be displayed in a display area wider than the first image.

  Then, the distribution server 10 transmits the search result and the additional information to the terminal device 200. As a result, the terminal device 200 displays the first image together with the search result in the initial state, and displays the second image in a wider range than the first image when the cursor reaches the first image. For this reason, the delivery server 10 can make a search result richer.

  The first image and the second image are not limited to the example described above. For example, the distribution server 10 may accept registration of the second image and a first image that is a part of the second image or a reduced image of the second image. The first image and the second image may be image data that is not related to the linked web page. In other words, the distribution server 10 may accept registration using arbitrary images, text data, and the like as additional information as long as the information is displayed together with the search result.

[2-4. (About item selection)
In the above-described example, the distribution server 10 registers additional information including a plurality of items in the additional information database 14 and adds each item to the search result. Here, when the terminal device 200 is a smartphone or a tablet, the items to be added to the search result may be limited in consideration of the size of the display area. That is, the distribution server 10 may select items to be displayed according to the terminal type of the terminal device 200. For example, when the terminal type of the terminal device 200 is a smartphone, the distribution server 10 may exclude items such as a series and a manufacturer from addition targets.

  Further, when the terminal type of the terminal device 200 is a smartphone, the distribution server 10 may display only a part of the text to be displayed as an explanation. In another example, distribution server 10 accepts registration of additional information including a smartphone description and a PC description. The distribution server 10 adds a description for a smartphone when the terminal type of the terminal device 200 is a smartphone, and adds a description for a PC when the terminal type of the terminal device 200 is a PC. Good.

[2-5. (Item display order)
Here, when displaying a plurality of items as additional information, if an item attractive to the user is displayed near the link, it is predicted that more interest will be generated for the linked web page. Therefore, the distribution server 10 may specify the order in which the items are displayed according to a predetermined condition, and add the items to the search result so that the items are displayed in the specified order.

  For example, items that are attractive to the user are predicted to be different depending on the type of the user. Therefore, the distribution server 10 may specify the order in which a plurality of items included in the additional information are displayed according to the attribute of the user of the terminal device 200, and display each item in the specified order. For example, when the user of the terminal device 200 is a woman, the distribution server 10 makes the item “performer” easier to visually recognize the names of popular actors and generate more interest in the linked web page. It may be displayed at the top of the content C2.

  Also, items that are attractive to the user are expected to differ depending on the search contents. Therefore, the distribution server 10 may specify the order in which a plurality of items included in the additional information are displayed according to the search query, and display each item in the specified order. For example, when the search query is the name of an actor or the like, the distribution server 10 may display the item “performer” at the top of the content C2. In addition, when the item name is included in the search query such as “movie Y evaluation”, the distribution server 10 may display the item (for example, the item “evaluation”) at the top of the content C2.

  In addition, items that are attractive to the user are predicted to be different depending on the type of the link destination web page of the link included in the search result. For example, when video content is arranged on a linked web page, additional information indicating whether or not there is a sample video of the video content is predicted to be attractive to the user, but the linked web page is a restaurant In the case of the evaluation site, the additional information indicating the evaluation value of the restaurant is predicted to be attractive to the user.

  Therefore, the distribution server 10 may specify the order in which a plurality of items included in the additional information are displayed according to the type of the linked web page, and display each item in the specified order. For example, when moving image content is arranged on the linked web page, the distribution server 10 displays the item “sample moving image” at the top of the content C2, and the linked web page is a restaurant evaluation site or the like. May display the item “evaluation” at the top of the content C2.

  In addition, it is predicted that the number of times the user selects a link set as an item attractive to the user is larger than the number of links set in other items. Therefore, the distribution server 10 may count the number of times the link set for each item is selected, and display each item in order from the item with the largest number of times. For example, when the number of times the link set in the item “sample video” is selected is greater than the number of times the link set in the item “series” is selected, the distribution server 10 selects the item “sample video”. The item C2 may be displayed above the item “series”.

  Hereinafter, an example of a functional configuration of the distribution server 10 that realizes the distribution process described above will be described.

[3. Configuration of Distribution Server 10]
Next, the configuration of the distribution server 10 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of a distribution server according to the embodiment. As illustrated in FIG. 2, the distribution server 10 transmits and receives data to and from the terminal device 200 and the client terminal 200 via the network N. The distribution server 10 can communicate with a plurality of other terminal devices and client terminals.

  Here, the distribution server 10 includes a communication unit 11, a storage unit 12, and a control unit 13, as illustrated in FIG. Note that the internal configuration of the distribution server 10 is not limited to the configuration illustrated in FIG. 2, and may be another configuration as long as the selection process described above is performed.

  The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is connected to the network N in a wired or wireless manner, and transmits / receives information to / from the terminal devices 200 and 101.

  The storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 12 stores an additional information database 14 and a distribution information database 15.

  The control unit 13 is realized by, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in the storage device inside the distribution server 10 using the RAM as a work area. The The control unit 13 is realized by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  In addition, the control unit 13 executes the distribution program stored in the storage device inside the distribution server 110 using the RAM as a work area, so that the reception unit 16, the acquisition unit 17, the identification unit 18, the distribution unit 19, It operates as the unit 20.

[3-1. Example of each database)
Next, an example of information stored in the storage unit 12 will be described. The additional information database 14 is a database in which additional information that is information related to the web page received from the client terminal 200 is registered. Specifically, the storage unit 12 stores the URL of the web page and additional information that the client that is the distribution source of the web page desires to display. Here, the storage unit 12 stores, as additional information, additional information including a plurality of items in which links to corresponding web pages or related web pages are set.

  For example, FIG. 3 is a diagram illustrating an example of the additional information database according to the embodiment. In the example illustrated in FIG. 3, a plurality of additional information 14 a to 14 d is registered in the additional information database 14. The additional information 14a to 14d are additional information corresponding to different web pages, and different URLs are set as the URLs of the corresponding web pages.

  For example, the additional information 14a includes “work title”, “mouse over image”, “image”, “delivery start date”, “recording time”, “performer”, “performer link”, “series”, “ Information of a plurality of items such as “series link”, “manufacturer”, “manufacturer link”, “product description”, “purchase price”, “sample video”, “sample video link”, and “evaluation” is registered. Here, the “work title” is text data displayed together with a mouse-over image to be described later, and is information such as “movie Y!”.

  The “mouse over image” is an image that is displayed in a display area wider than the display area when the cursor is placed in the display area of the image when an image to be described later is displayed. It is an image corresponding to the second image. In the example illustrated in FIG. 3, image data such as “P02” is registered in the additional information database 14 as the item “mouse over image”. The image is an image displayed together with the search result, and is an image corresponding to the first image described above.

  The “performer link” is the URL of the link destination set for the text data registered as the item “performer”, for example, “www.abcdefg.co.jp/jyoyuua”. . The “series link” is a link destination URL set for the text data registered as the item “series”. For example, information such as “www.abcdefg.co.jp/series/yseries” is used. is there.

  The item “maker link” is a link destination URL set for text data registered as the item “maker”. For example, information such as “www.abcdefg.co.jp/maker/yprodoct” It is. The item “sample movie link” is a URL of a link destination set for the text data registered as the item “sample movie”. For example, “www.abcdefg.co.jp/movie/moviey/ Information such as “sample”. In addition, about the information registered as another item, it is the information similar to FIG. 1, and description is abbreviate | omitted.

  Further, in the additional information 14a, information indicating whether or not to display information of each item is registered for each terminal type of the terminal device 200 that is a transmission source of the search query. For example, in the additional information 14a, “◯” indicating that information is displayed is registered in association with each item for the terminal type “PC”. Further, in the additional information 14a, “×” indicating that no information is displayed for the terminal type “tablet” is registered in association with the items “work title” and “mouse over image”. Is registered in association with “◯”. The additional information 14a includes items “work title”, “mouse over image”, “recording time”, “series”, “series link”, “maker”, “maker” for the terminal type “smartphone (smartphone)”. “X” is registered in association with “link”, and “◯” is registered in association with other items.

  That is, the additional information 14a indicates that information of all items is displayed when the terminal type of the terminal device 200 that is the transmission source of the search query is “PC”. Further, the additional information 14a indicates that information of items other than “work title” and “mouse over image” is displayed when the terminal type of the terminal device 200 that is the transmission source of the search query is “tablet”. . In addition, when the terminal type of the terminal device 200 that is the transmission source of the search query is “smartphone (smartphone)”, the additional information 14a is “work title”, “mouse over image”, “recording time”, “series”. ”,“ Series Link ”,“ Manufacturer ”, and“ Manufacturer Link ”are displayed.

  Note that the additional information illustrated in FIG. 3 is merely an example, and the distribution server 10 can register additional information in an arbitrary format in the additional information database 14. In addition to the items shown in FIG. 3, the distribution server 10 can register additional information including arbitrary items in the additional information database 14.

  Returning to FIG. 2, the distribution information database 15 is a database in which various web pages distributed by the distribution server 10 to the terminal device 200 are registered. For example, in the distribution information database 15, a web page of a portal site in which a link to various services and a text box for accepting an input of a search query are arranged is registered.

[3-2. Example of processing executed by control unit 13]
Returning to FIG. 2, an example of processing executed by the reception unit 16, the acquisition unit 17, the specification unit 18, the distribution unit 19, and the charging unit 20 included in the control unit 13 will be described.

  When receiving the additional information from the client terminal 100, the receiving unit 16 registers the received additional information in the additional information database 14. For example, the reception unit 16 adds additional information registered in the additional information database 14 from the client terminal 100 or new additional information for updating additional information registered in the additional information database 16 (hereinafter, for updating Receive data).

  For this reason, when receiving the additional information from the client terminal 10, the reception unit 16 determines whether the received additional information is update data. Then, when the received additional information is update data, the reception unit 16 updates the additional information registered in the additional information database 14 using the update data. On the other hand, when the received additional information is not update data, the reception unit 16 registers the received additional information in the additional information database 14 as new additional information.

  The receiving unit 16 may access the client terminal 100 at predetermined time intervals, acquire additional information, and register it in the additional information database 14. For example, the reception unit 16 acquires additional information to be additionally registered from the client terminal 100 at a predetermined time every day, and registers the acquired additional information in the additional information database 14. Further, for example, the receiving unit 16 may acquire update data from the client terminal 100 at predetermined time intervals such as every month, and update the additional information database 14 using the acquired update data. .

  The acquisition unit 17 acquires a search result corresponding to the search query. For example, when the acquisition unit 17 extracts the web page of the portal site from the distribution information database 15, the acquisition unit 17 transmits the extracted web page to the terminal device 200. And the acquisition part 17 will transfer a search query with respect to the search server which abbreviate | omitted illustration, if the user of the terminal device 200 receives the search query input into the text box of the portal site.

  And the acquisition part 17 will output the received search result to the specific | specification part 18 and the delivery part 19, if a search result is received from a search server. The acquisition unit 17 may search for a web page having a high degree of relevance to the search query, and generate a search result in which a link to the web page is set in the title of the web page having a high degree of relevance. That is, the distribution server 10 may perform the search process itself, or may cause another server to perform the search process.

  The acquisition unit 17 acquires the terminal type of the terminal device 200 via an application such as a web browser used by the terminal device 200. Then, the acquisition unit 17 notifies the specifying unit 18 of the acquired terminal type.

  The specifying unit 18 refers to the additional information database 14 and specifies additional information corresponding to the web page including the link in the search result. Specifically, the specifying unit 18 specifies a link having the highest priority for displaying a link among links included in the search result, that is, a link to a web page having the highest degree of association with the search query. Further, the specifying unit 18 specifies the URL of the link destination web page of the specified link. Then, the specifying unit 18 specifies additional information associated with the specified URL.

  Further, the specifying unit 18 selects an item according to the type of the terminal device 200 from the items included in the specified additional information. For example, when receiving the terminal type “smartphone (smartphone)” of the terminal device 200 from the acquisition unit 17, the specifying unit 18 has the terminal type “smartphone (smartphone)” among the items included in the specified additional information. Items with “○” registered in the column “Image”, “Distribution start date”, “Performer”, “Performer link”, “Description”, “Purchase price”, “Sample video”, “Sample video link” Select “Evaluation”. Then, the specifying unit 18 notifies the distribution unit 19 of the selected item of the specified additional information.

  The distribution unit 19 distributes the additional information specified by the specification unit 18 and the search result acquired by the acquisition unit 17 to the terminal device 200. For example, the distribution unit 10 inserts each item of the additional information specified by the specifying unit 18 in the lower part of the text in which the link corresponding to the additional information specified by the specifying unit 18 is set in the text included in the search result. To do. Then, the distribution unit 10 transmits the search result in which each item of the additional information is inserted to the terminal device 200.

  The distribution server 10 may insert each item of the additional information in a predetermined order, but may change the order in which each item is inserted according to a predetermined condition as will be described later.

  Here, an example of processing executed by the distribution unit 19 will be described with reference to FIG. FIG. 4 is a diagram illustrating an example of processing executed by the distribution unit according to the embodiment. For example, the acquisition unit 17 acquires a search result C5 in which a link to a web page related to the search query “movie Y” is set. In this search result C5, "" Movie Y "" distribution starts! ! -Y! The title of each web page is shown in descending order of relevance to the search query “movie Y”, such as “movie-”, “movie Y” official website ”,“ movie Y has been viewed -blog- ”, etc. The text is placed. The text indicating the title of each web page included in the search result C5 includes a link to each web page, and the URL of the linked web page is displayed side by side with the text indicating the title of each web page. Has been.

  When the search result C5 is acquired, the specifying unit 18 specifies additional information associated with the URL “www.abcdefg.co.jp/movie/moviey” of the link web page having the highest priority. . As a result, as shown in FIG. 4, the distribution unit 19 starts distributing the text ““ movie Y ”in which the link to the web page corresponding to the specified additional information is set in the search result C5! ! -Y! "Movie" is specified, and the specified additional information is inserted in the lower part of the specified text. For example, as shown on the right side of FIG. 4, the distribution unit 19 includes items “sample video”, “delivery start date”, “recording time”, “performer”, “series”, “series”, and “ Information on items such as “manufacturer”, “average evaluation”, “purchase price”, and “image” is inserted. Further, when the search result C5 includes the description of each link destination, the distribution unit 19 replaces the description with the description included in the additional information.

  In addition, when the item selected by the specifying unit 18 includes “performer link”, “series link”, “maker link”, and “sample video link”, the distribution unit 19 is registered as information on the item. A link having the current URL as the link destination web page is set for the information of the corresponding item. For example, when the item selected by the specifying unit 18 includes “performer link”, the distribution unit 19 includes a range of “actress A” among the information “actress A, actor B, and others” of the item “performer”. On the other hand, a link is set with the link address as “www.abcdefg.co.jp/jyoyuua” which is information of the item “performer link”. And the delivery part 19 delivers the search result which inserted additional information.

  When the item “mouse over image” is included in the item selected by the specifying unit 18, the distribution unit 19 generates control information that causes the terminal device 200 to execute the following processing, and searches the generated control information. Delivered to the terminal device 200 together with the result. Such control information causes the terminal device 200 to execute a process of determining whether or not the cursor has entered the display area in which the data of the item “image” is displayed. Then, when it is determined that the cursor is in the display area, the control information generates a new screen having a larger area than the display area, and the item “mouse over image” is generated in the generated screen. ”Is displayed.

  For example, FIG. 5 is a diagram illustrating an example of processing that the control information distributed by the distribution server according to the embodiment causes the terminal device to execute. FIG. 5 shows an example of processing executed by the terminal device that executed the control information while displaying the search result with the additional information inserted. For example, the terminal device 200 determines whether or not the cursor C6 has entered the display area in which the image inserted as the item “image” is displayed.

  Here, in the example shown on the left side of FIG. 5, the cursor C6 is in the display area. For this reason, as shown on the right side in FIG. 5, the terminal device 200 generates a new screen C7 wider than the display area, and displays the image C8 registered as the item “mouse over image” in the new screen C7. To do. Furthermore, the terminal device 20 displays the information “movie Y!” Registered as the item “work title” as the title C9 on the new screen C7.

  In addition to the case where the cursor is placed in the display area, the control information is displayed when the user performs a predetermined operation, for example, when an image inserted as the item “image” is clicked. An image of “mouse over image” may be displayed. In addition, the control information described above may be described in a script language such as JavaScript (registered trademark) or CSS (Cascading Style Sheets) and distributed together with the search result. Further, the control information described above may be any program that causes the terminal device 200 to execute the above-described processing.

  When the distribution unit 19 distributes the search result and the additional information, the charging unit 20 charges a fee for distributing the additional information to the client that is the distribution source of the web page corresponding to the additional information. For example, the billing unit 20 counts the number of times the distribution unit 19 has distributed for each additional information, and rewards the client who becomes the registration source of the additional information with an amount corresponding to the counted number for each predetermined period. To charge.

  The billing unit 20 may change the amount of the reward according to the content of the search query that triggers the distribution of the additional information and the search result. For example, the billing unit 20 includes a plurality of queries such as “Movie Y! Roppongi” and the additional information includes the same term as a part of the search query, such as “Showing in Roppongi!” If so, the amount of reward may be increased.

  Further, when the link set in the additional information inserted in the search result is clicked by the user, the charging unit 20 may charge a reward to the client that has registered the additional information. Further, the billing unit 20 may charge a predetermined amount of reward for each predetermined period regardless of the number of times the additional information is distributed or the number of times the additional information is clicked.

  Further, the billing unit 20 may count the number of times the additional information is distributed for each predetermined site, not for each web page, and may charge a fee corresponding to the counted number. That is, the billing unit 20 groups one or a plurality of web pages at an arbitrary granularity such as a domain, counts the number of times the additional information is distributed for each group, and pays an amount corresponding to the counted number. May be charged.

[4. (Variation of distribution processing)
Next, variations of processing executed by the specifying unit 18 and the distribution unit 19 will be described.

[4-1. (Item selection)
First, an example of processing in which the distribution server 10 selects items to be displayed according to the terminal type of the terminal device 200 will be described. For example, FIG. 6 is a diagram for explaining an example of items selected by the distribution server according to the embodiment. FIG. 6 illustrates an example of a search result that is distributed when the distribution server 10 receives a search query from the terminal device 201 whose terminal type is “smartphone (smartphone)”.

  For example, when receiving the search query from the terminal device 201, the specifying unit 18 acquires a search result corresponding to the received search query and specifies additional information corresponding to the link included in the search result. In addition, since the terminal type of the terminal device 201 is “smartphone (smartphone)”, the identification unit 18 includes “○” in the column of the terminal type “smartphone (smartphone)” among the items included in the identified additional information. Select registered items "Image", "Delivery start date", "Performer", "Performer link", "Product description", "Purchase price", "Sample video", Sample video link, "Evaluation" .

  In such a case, the distribution unit 19 inserts each item specified by the specifying unit 18. Here, when the text registered as the item “explanation” is greater than or equal to a predetermined number of characters, the distribution unit 19 may insert only a part of the text. Then, the distribution unit 10 distributes the search result C10 in which each item is inserted to the terminal device 201. As a result, as shown in FIG. 6, the terminal device 201 displays additional information having fewer items than the additional information displayed by the terminal device 200. Therefore, even when the screen of the terminal device 201 is small, the distribution server 10 can display additional information that attracts the user's interest together with the search result.

[4-2. (Item display order)
Next, an example of processing in which the distribution server 10 specifies the order in which the items are displayed according to a predetermined condition and adds the items to the search result so that the items are displayed in the specified order will be described.

[4-2-1. (Display order according to search query)
For example, the specifying unit 18 specifies the additional information by performing the above-described processing, and acquires the search query input by the user. The specifying unit 18 compares the acquired search query with each item included in the specified additional information, and specifies the degree of association between the search query and each item. And the specific | specification part 18 specifies the order which displays each item in an order from the item with the high relevant degree of specification.

  For example, FIG. 7 is a diagram illustrating an example of a process in which the distribution server according to the embodiment changes the order in which items are displayed according to the search query. In the example shown in FIG. 7, the URL “www.abcdefg.co.jp/restrant/001x” and the items “coupon”, “evaluation”, “map”, “ It is assumed that “business hours”, “genre”, and “average price” are registered in the additional information database 14 in association with each other.

  In the example illustrated in FIG. 7, the specifying unit 18 specifies the URL “www.abcdefg.co.jp/restrant/001x” of the link destination web page of the top link among the links included in the search result. Then, the specifying unit 18 includes items “coupon”, “evaluation”, “map”, “business hours”, “genre”, “item” associated with the specified URL “www.abcdefg.co.jp/restrant/001x”. “Average price” is selected from the additional information database 14.

  Subsequently, when acquiring the search query “restaurant X coupon”, the specifying unit 18 includes the same wording as the item “coupon” in a part of the search query, and therefore, the degree of relevance of the item “coupon” is the highest. Judge as high. In this case, the specifying unit 18 sets the order in which the item “coupon” is displayed as the first order in which the selected item is displayed. The specifying unit 18 also compares other items with the search query, and specifies the order in which the items are displayed in order from the items with the highest relevance. As a result, the distribution server 10 distributes the search result C11 in which the items are arranged in the order of the items “coupon”, “evaluation”, “map”, “business hours”, “genre”, and “average price”.

  On the other hand, when acquiring the search query “Restaurant X Evaluation”, the specifying unit 18 includes the same wording as the item “Evaluation” in a part of the search query, and thus the degree of relevance of the item “Evaluation” is the highest. Is determined. The specifying unit 18 also compares other items with the search query, and specifies the order in which the items are displayed in order from the items with the highest relevance. In such a case, the distribution unit 19 inserts each item of the additional information specified by the specifying unit 18 into the search result in the order specified by the specifying unit 18. As a result, the distribution server 10 distributes the search result C12 in which the items are arranged in the order of the items “evaluation”, “coupon”, “map”, “business hours”, “genre”, and “average price”.

[4-2-2. Display order according to user)
For example, the specifying unit 18 may specify the order in which a plurality of items included in the additional information are displayed according to the attribute of the user of the terminal device 200. For example, the specifying unit 18 specifies additional information to be displayed, acquires attribute information indicating the attribute of the user of the terminal device 200 by an arbitrary method, and specifies the gender of the user from the acquired attribute information. Then, when the user's gender is “female”, the specifying unit 18 specifies the order in which the item “performer” is first placed, and when the user's gender is “male”, for example, The order in which the item “sample moving image” is initially arranged may be specified.

[4-2-3. (Display order according to linked web page)
For example, the specifying unit 18 may specify the order in which a plurality of items included in the additional information are displayed according to the type of the linked web page. For example, when the moving image content is arranged on the linked web page, the specifying unit 18 displays the item “sample moving image” at the top of the content C2, and the linked web page is a restaurant evaluation site or the like. May arrange the items “evaluation” and “coupon” at the top.

[4-2-4. (Display order setting)
The correspondence between the above-described conditions and the display order of each item may be set in advance by the client, or may be registered in advance in the storage unit 12 included in the distribution server 10 or the additional information database 14. . For example, in the additional information database 14, a number indicating the order in which each item is displayed when the user is a male, a number indicating the order in which each item is displayed when the user is a female, and the like are registered. May be. Further, for example, in the additional information database 14, a number indicating the order in which the items are displayed may be registered according to the type of the web page indicated by the URL registered in association with the additional information. Further, for example, the additional information database 14 may be registered with words that are predicted to be included in the search query, numbers indicating the order in which the items are displayed, and the like. That is, in the additional information database 14, the order in which each item is displayed, and the order according to predetermined conditions such as the user attribute, the type of the linked web page, and the search query may be registered.

[4-2-5. (Display order according to the number of selections)
For example, the specifying unit 18 may specify the order in which the items are displayed according to the number of times the link set for each item is selected. For example, the specifying unit 18 counts the number of times the link set in each item is selected for each additional information. Further, when specifying the additional information to be displayed, the specifying unit 18 compares the number of times counted for each item included in the specified additional information. And the specific | specification part 18 may specify the order which displays each item so that each item may be arrange | positioned in an order from the item with many counts.

  For example, the specifying unit 18 has “10 times” the number of times the link set in the item “sample video” is selected and “20 times” the number of times the link set in the item “series” is selected. Yes, if the number of times the link set in the item “Manufacturer” is selected is “5 times”, each item will be displayed in the order of the item “Series”, “Sample Movie”, “Manufacturer”. Specify the order in which items are displayed.

  The specifying unit 18 may perform a combination of the processes described above. For example, for the items for which links are set, the specifying unit 18 specifies the order according to the number of times the link set for each item is selected, and for other items, a predetermined order or search You may employ | adopt the order according to a query, a user's classification, a link destination web page, etc.

[5. Processing flow of distribution server 10]
Next, a procedure of processing executed by the distribution server 10 will be described with reference to FIGS. First, the procedure of a reception process for accepting registration of additional information will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of a flow of reception processing executed by the distribution server according to the embodiment.

  For example, the distribution server 10 receives additional information from the client terminal (step S101). Next, the distribution server 10 determines whether or not update data has been received as additional information (step S102). If the distribution server 10 receives the update data (step S102: Yes), the distribution server 10 updates the additional information registered in the additional information database 14 (step S103), and ends the process. On the other hand, when the distribution server 10 has not received the update data (step S102: No), the distribution server 10 adds the received additional information to the additional information database (step S104), and ends the process.

  Next, the procedure of distribution processing executed by the distribution server 10 will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of a flow of distribution processing executed by the distribution server according to the embodiment.

For example, the distribution server 10 receives a search query from the terminal device 200 (step S201). Next, the distribution server 10 executes a search process (step S202). That is, the distribution server 10 transfers the search query to the search server, and acquires a search result corresponding to the search query. Further, the distribution server 10 compares the URL of the link destination web page of the link included in the search result with the URL of each additional information registered in the additional information database 14 (step S203), and is the same as the compared URL. It is determined whether or not a URL is included (step S204).

  Then, when the same URL is included in the compared URL (step S204: Yes), the distribution server 10 adds the corresponding additional information from the additional information database 14, that is, the link destination web of the link included in the search result. Additional information associated with the same URL as the page URL is extracted (step S205). Subsequently, the distribution server 10 adds the extracted additional information to the search result (step S206). Then, the distribution server 10 distributes the search result (step S207) and ends the process. On the other hand, if the same URL is not included in the compared URLs (step S204: No), the distribution server 10 skips the execution of steps S205 and S206 and executes step S207.

[6. (Modification)
The distribution server 10 according to the above-described embodiment may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the distribution server 10 will be described.

[6-1. Additional information database)
The distribution server 10 described above stores information indicating whether or not to display for each type of terminal device in association with each item of additional information. However, the embodiment is not limited to this. For example, the distribution server 10 associates and registers the priority for displaying each item for each item, and displays the number of items corresponding to the terminal type of the terminal device 200 in order from the item with the highest priority. You may select as an item.

  For example, the distribution server 10 has a priority “1” for the item “sample video”, a priority “2” for the item “delivery start date”, and a priority “3” for the item “recording time”. The priority “4” is associated with the item “performer” and the priority “5” is associated with the item “series” and registered in the additional information database 14.

  Then, when the terminal type of the terminal device 200 is “PC”, the distribution server 10 retrieves the items having the priorities “1” to “5” in descending order of priority (in ascending order of value). Insert into. That is, the distribution server 10 inserts information of each item in the order of the items “sample video”, “distribution start date”, “recording time”, “performer”, and “series” into the search result.

  In addition, when the terminal type of the terminal device 200 is “tablet”, the distribution server 10 inserts, for example, items with priority levels “1” to “4” into the search result in descending order of priority. That is, the distribution server 10 inserts information of each item in the order of the items “sample video”, “distribution start date”, “recording time”, and “performer” into the search result.

  In addition, when the terminal type of the terminal device 200 is “smartphone (smartphone)”, the distribution server 10 inserts, for example, items with priorities “1” to “3” into the search result in descending order of priority. To do. That is, the distribution server 10 inserts information of each item in the order of the items “sample moving image”, “distribution start date”, and “recording time” into the search result.

  The distribution server 10 changes the display order according to the contents of the search query, the attributes of the user, the type of the linked web page, etc., based on the display order of the items according to the priority registered in the distribution information database 14. May be performed. That is, the distribution server 10 may specify the order in which each item is displayed according to an arbitrary condition.

[6-2. (About changing the order in which items are displayed)
In addition, although the strength of interest in the linked web page caused by each item of additional information is predicted to be different, the item causing the strongest interest is predicted to some extent depending on the type of linked web page. can do. For this reason, the distribution server 10 determines the items to be displayed first among the items included in the additional information according to the type of the linked web page, regardless of the priority of other items. Also good.

  For example, as shown in FIG. 1, when the linked web page includes moving image content, the item “sample moving image” may be displayed. In addition, the item “sample video” is “Yes”, and the URL of the sample video may be set as a link destination. Here, in a general web page, only a link to a sample video is set, and it is considered that there are few web pages on which the sample video itself is arranged.

  That is, it can be said that the item “sample video” displayed as the additional information includes a link to video content that is not posted on the linked web page. In such a case, the user can easily audition the sample video by selecting the item “sample video” included in the search results, rather than visiting the linked web page and searching for a link to the sample video. It is predicted that more users will click than the title of the web page included in.

  For this reason, the distribution server 10 accepts registration of an item indicating whether or not the video content can be auditioned, for example, the item “sample video”, as additional information of the web page including the registered content. Then, when the item “sample video” is included in the specified additional information, the distribution server 10 determines that the item “sample video” even if there is an item with higher priority than the item “sample video”. May be specified as an item to be displayed first. By executing such processing, the distribution server 10 can increase the number of users to be guided to the linked web page displaying the additional information.

[6-3. (About links to add additional information)
In the processing described above, the distribution server 10 adds additional information to the link to the web page having the highest degree of association with the search query. However, the embodiment is not limited to this. For example, the distribution server 10 may add additional information to each link included in the search result, and add additional information to a predetermined number of links from the top among the links included in the search result. May be. Further, the search server 10 may vary the number of links to which additional information is added according to the search query.

  For example, FIG. 10 is a diagram illustrating an example of processing in which the distribution server according to the embodiment adds additional information to each link. In the example illustrated in FIG. 10, an example in which a plurality of web pages introducing “Restaurant X” are included in the search result is described.

  For example, as shown in FIG. 10, when the URL of the link destination web page of the link displayed first among the search results is registered in the additional information database 14, the distribution server 10 The corresponding additional information is inserted as content C14 below the first displayed link in the search results. Furthermore, when the URL of the link destination web page of the second displayed link in the search results is also registered in the additional information database 14, the distribution server 10 sets the additional information corresponding to the URL as the content C15. Insert below the second displayed link in the search results.

  As described above, the distribution server 10 may add additional information to a plurality of links included in the search result. The distribution server 10 may change the selection of items to be displayed and the display order of items for each link. For example, the web page linked to the title “Restaurant X” Tokyo Roppongi Restaurant shown in FIG. 10 is a web page that summarizes the evaluation of “Restaurant X”, and the title “I went to Restaurant X” It is assumed that the web page to be linked to is a web page that displays the individual evaluation of “Restaurant X”. In such a case, the distribution server 10 may arrange the item “coupon” information first in the content C14 and arrange the item “evaluation” first in the content C15. That is, the distribution server 10 may specify the order in which the items of the additional information are displayed for each linked web page in the order in accordance with the interest of the user with respect to the linked web page.

  In addition, when there are a plurality of links for displaying additional information registered by different clients in the search result, the distribution server 10 displays the additional information based on the bid price from the client that registered each additional information. A link may be selected. For example, when there are a plurality of links for displaying additional information and the clients that have registered the additional information are different, the distribution server 10 compares the bid amounts of the clients and is registered by the client with the higher bid amount. Only the additional information may be added to the search result.

  Further, the distribution server 10 sets the link destination web page set in the title as the link destination for the additional information, the number of links selected in the title, and the number of link selections set in the additional information, And the counting result may be used for various processes. For example, the distribution server 10 may create an index indicating the effect of the additional information using a comparison result between the number of link selections set in the title and the number of link selections set in the additional information.

[6-4. About sample videos)
The distribution server 10 described above sets a link with the sample moving image as the link destination for the information of the item “sample moving image”. However, the embodiment is not limited to this. That is, in the above-described processing, the sample video displayed when the information of the item “sample video” is selected and the sample video that is visited and listened to by visiting the linked web page are the same sample video. However, the distribution server 10 may set a link to a sample video different from the sample video that is visited and auditioned for the information of the item “sample video”.

  For example, the distribution server 10 may use a sample video shorter than the sample video that is visited and auditioned by visiting the link destination web page as the link destination of the information of the item “sample video”. Further, the distribution server 10 may transmit control information for executing the following processing to the terminal device 200. For example, when the information of the item “sample video” is selected on the first screen, the control information is generated as a second screen and the sample video is played back on the generated second screen. . And control information makes the web page displayed on a 1st screen change from a search result to a link destination web page during reproduction | regeneration of a sample moving image. By performing such processing, the distribution server 10 can guide the user to the linked web page included in the search result.

[6-5. About items)
In the above description, the content of each item registered as additional information is merely an example, and the embodiment is not limited to this. Further, it is not necessary to register additional information in which all items are set in the additional information database 14. For example, in the additional information database 14, additional information in which information about items other than the item “image” is not registered may be registered. In such a case, the distribution server 10 may insert only the information of the item “image” as additional information, and may not display item names for other items.

  Further, the distribution server 10 may change the items to be displayed according to the security strength set by the terminal device 200. For example, when receiving a search query from the terminal device 200, the distribution server 10 uses a technique such as a cookie to specify the strength of security when the terminal device 200 performs a web search. Then, when the specified security strength is set higher than the predetermined strength, the distribution server 10 does not have to insert information on the items “mouse over image” and “image” as additional information.

[6-6. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured. For example, the functions exhibited by the reception unit 16, the acquisition unit 17, the identification unit 18, the distribution unit 19, and the billing unit 20 illustrated in FIG. 2 may be integrated with an arbitrary granularity.

  Further, the distribution server 10 does not need to store the additional information database 14 in the storage unit 12. For example, the additional information database 14 may be stored in another server device or the like existing on the network. Further, the distribution server 10 only needs to include the acquisition unit 17, the specification unit 18, and the distribution unit 19, and does not need to include the reception unit 16 or the billing unit 20.

  In addition, the above-described embodiments can be appropriately combined within a range in which processing contents do not contradict each other.

[6-7. program〕
Further, the distribution server 10 according to the above-described embodiment is realized by a computer 1000 having a configuration as shown in FIG. 11, for example. Hereinafter, the computer 1000 that executes the function of the distribution server 10 will be described. FIG. 11 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the distribution server according to the embodiment. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a distribution program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100 and data used by the programs. The communication interface 1500 receives data from other devices via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the distribution server 10 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 13 by executing a distribution program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 12, for example, the additional information database 14 and the distribution information database 15. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices.

[7. effect〕
As described above, the distribution server 10 acquires a search result corresponding to the search query received from the terminal device 200. Then, the distribution server 10 refers to the additional information database 14 in which the additional information received from the client is registered, and identifies additional information corresponding to the web page including the link in the search result. Then, the distribution server 10 distributes the specified additional information and the search result to the terminal device 200. For this reason, the distribution server 10 can appropriately present the outline of the linked web page to the user. For example, the distribution server 10 can present to the user any information that is not described in the linked web page but is predicted to be suitable as an outline of the linked web page.

  In addition, even if the search result is not a higher rank link, additional information is added to guide the user to the link destination web page. As a result, the search result of the link destination web page gradually increases to the higher rank. Transition. For this reason, the delivery server 10 can raise the display order of a link destination web page.

  Further, in the additional information database 14, the URL of the web page and the additional information that the client desires to display are registered in association with each other. And the delivery server 10 specifies the additional information matched with URL of the web page in which a link is included in a search result. For this reason, the distribution server 10 can display additional information for each web page.

  Further, in the additional information database 14, additional information including a plurality of items is registered. Then, the distribution server 10 selects an item according to the type of the terminal device 200 from each item included in the additional information corresponding to the web page including the link in the search result, and the selected item and the search result are displayed on the terminal. Deliver to the device 200. For this reason, the delivery server 10 can display an item with a high priority, for example, also when the screen of the terminal device 200 is small.

  In addition, the distribution server 10 specifies the additional information and specifies the order in which a plurality of items included in the additional information are displayed. And the delivery server 10 transmits the search result which arranged each item in the identified order with the link contained in a search result to the terminal device 200. FIG. For this reason, since the delivery server 10 can display attractive information at a position where it is easy to visually recognize, the user can be guided to the linked web age.

  Further, the distribution server 10 identifies the order in which the items are displayed according to the user's attributes. For this reason, since the delivery server 10 can display an item attractive to the user at a position where it is easy to visually recognize, the user can be guided to the linked web age.

  Moreover, the delivery server 10 specifies the order in which each item is displayed according to the search query. For this reason, since the distribution server 10 can display the item corresponding to the search query input by the user, that is, the item predicted to be interested by the user at a position where the user can easily recognize the link destination web. Users can be directed to the age.

  Moreover, the delivery server 10 specifies the order in which each item is displayed according to the type of the linked web page. For this reason, since the delivery server 10 can display the item predicted to be interested by the user at a position where it can be easily viewed, the user can be guided to the linked web page.

  The additional information database 14 registers a plurality of items for which links are set. Further, the distribution server 10 counts the number of times the link set in each item is selected. And the delivery server 10 specifies the order which displays each item contained in additional information according to the frequency | count that the link set to each item was selected. For this reason, the distribution server 10 can display items that are frequently selected as links, that is, items that are predicted to be of interest to the user, at positions that are easy to view. Users can be guided.

  In addition, the item “sample moving image” is registered in the additional information database 14. Then, when the item “sample video” is included in the additional information, the distribution server 10 arranges the item “sample video” at the top. For this reason, the distribution server 10 can generate interest in the linked web page.

  The additional information database 14 registers additional information in which links to linked web pages and related web pages are set. For this reason, the distribution server 10 can guide the user to a linked web page or a related web page.

  In addition, the additional information database 14 registers an image of the item “image” (ie, the first image) and an image of the item “mouse over image” (ie, the second image). Then, the distribution server 10 displays the second image in an area wider than the area where the first image is displayed when the search result obtained by arranging the first image and the user performs a predetermined operation. Control information that causes the terminal device 200 to execute the process is distributed. For this reason, the additional information database 14 can provide a richer search result to the user.

  Moreover, the delivery server 10 specifies the additional information corresponding to the web page with the highest priority for displaying the link among the web pages including the link in the search result. For this reason, the distribution server 10 can realize the enrichment of the search results without reducing the visibility of the search results.

  In addition, when the distribution server 10 distributes the additional information together with the search result, the distribution server 10 charges a reward to the client that registers the additional information. For this reason, the distribution server 10 can acquire the advertising fee income accompanying the display of the additional information.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  Further, the above-described “part (section, module, unit)” can be read as “means” or “circuit”. For example, the distribution unit can be read as distribution means or a distribution circuit.

DESCRIPTION OF SYMBOLS 10 Distribution server 11 Communication part 12 Storage part 13 Control part 14 Additional information database 15 Distribution information database 16 Reception part 17 Acquisition part 18 Identification part 19 Distribution part 20 Charging part 100 Client terminal 200 Terminal device

Claims (16)

An acquisition unit for acquiring a search result according to the search query received from the user terminal;
Information related to the web page received from the web page distribution source, referring to a storage unit that stores additional information corresponding to a plurality of items, and depending on the attribute of the user of the user terminal, A specifying unit for specifying additional information to be displayed on the user terminal among the additional information corresponding to the web page including the link;
A distribution device comprising: a distribution unit that distributes the additional information specified by the specifying unit and the search result to the user terminal. The specifying unit refers to a storage unit that stores the web page and additional information that the distribution source of the web page desires to display in association with the search result acquired by the acquisition unit as the storage unit. The distribution apparatus according to claim 1, wherein additional information associated with a web page including a link is specified. Of the items corresponding to the additional information corresponding to the web page whose link is included in the search result, the specifying unit includes the additional information of the item according to the attribute of the user of the user terminal and the type of the user terminal The distribution device according to claim 1, wherein the distribution device is specified. The specifying unit further specifies an order of displaying a plurality of additional information corresponding to a web page including a link in the search result,
The said delivery part transmits the search result by which the said some additional information was arrange | positioned in the order which the said specific part specified with the link to the said web page to the said user terminal. The distribution device according to any one of the above. The said specific | specification part specifies the order which displays the some additional information corresponding to the web page in which the link is included in the said search result according to the attribute of the user of the said user terminal. The delivery device described. The specification unit specifies an order of displaying a plurality of additional information corresponding to a web page including a link in the search result, according to a search query received from the user terminal. 5. The distribution device according to 5. The specifying unit specifies an order of displaying a plurality of additional information corresponding to a web page including a link in the search result according to a type of the web page including the link in the search result. The distribution device according to any one of claims 4 to 6. The specifying unit refers to a storage unit that stores a plurality of additional information in which a link is set for each item as the storage unit, and the search result includes a web including the link according to the number of times the link is selected. The order of displaying a plurality of additional information corresponding to a page is specified. A distribution device given in any 1 paragraph of Claims 4-7 characterized by things. The specifying unit refers to a storage unit that stores additional information including an item indicating whether or not video content can be auditioned on a related web page as the storage unit, and indicates whether or not the video content can be auditioned. The distribution device according to any one of claims 4 to 8, wherein the order including the item additional information at the head is specified.   The said specific | specification part refers to the memory | storage part which memorize | stores the additional information by which the link to the said web page or the web page relevant to the said web page was set as the said memory | storage part. The delivery apparatus as described in any one of them. The specifying unit refers to a storage unit that stores the first image and the second image related to the web page as the additional information as the storage unit,
The distribution unit includes a search result obtained by arranging the first image together with a link to the web page, and a region wider than a region where the first image is displayed when a user performs a predetermined operation. The distribution apparatus according to any one of claims 1 to 10, wherein control information that causes the user terminal to execute a process of displaying the second image is distributed. The said specific | specification part specifies the additional information corresponding to the web page with the highest priority which displays a link among the web pages in which the said search result contains a link. Any one of Claims 1-11 characterized by the above-mentioned. The delivery apparatus as described in any one.   13. The apparatus according to claim 1, further comprising a billing unit that charges a reward for a web page distribution source corresponding to the additional information when the distribution unit distributes the additional information together with the search result. The delivery apparatus as described in any one of these. The distribution device according to any one of claims 1 to 13, wherein the specifying unit specifies, as the additional information, coupon information related to a web page including a link in the search result. . A distribution method executed by a distribution device,
An acquisition step of acquiring a search result corresponding to the search query received from the user terminal;
Information related to the web page received from the web page distribution source, referring to a storage unit that stores additional information corresponding to a plurality of items, and depending on the attribute of the user of the user terminal, A specifying step of specifying additional information to be displayed on the user terminal among additional information corresponding to a web page including a link;
A distribution method comprising: a distribution step of distributing the additional information specified in the specifying step and the search result to the user terminal. An acquisition procedure for acquiring a search result according to a search query received from a user terminal;
Information related to the web page received from the web page distribution source, referring to a storage unit that stores additional information corresponding to a plurality of items, and depending on the attribute of the user of the user terminal, A specific procedure for identifying additional information to be displayed on the user terminal among additional information corresponding to a web page including a link;
A distribution program for causing a computer to execute a distribution procedure for distributing the additional information specified in the specifying procedure and the search result to the user terminal.

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