JP2016105269A - Street advertisement and publicity system using packer vehicle - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a system that can perform street advertisement and publicity activities (hereinafter street advertisement) for mainly administration drastically inexpensively, and smoothly and effectively in comparison with ever before, and that can manage and operate the street advertisement integrally and systematically.SOLUTION: The present invention is an economical street advertisement system that enables street advertisement business together with garbage collection work without using a vehicle or staff exclusive to street advertisement by announcing street advertisement contents from a loudspeaker of a garbage processing vehicle (hereinafter a packer vehicle) used in garbage collection and transportation business performed as the business of local public bodies. The street advertisement system enables finely-tuned and appropriate street advertisement business by changing street advertisement contents according to time, the current position, or the like. This uses functions of a smart phone device, such as the positioning function, communication function, voice input/output function, and video input function. It can control the street advertisement business in an integrated and systematic manner by connecting individual packer vehicles and a base station via a communication line.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a street advertising and publicity (hereinafter referred to as a street mission) system using a garbage disposal vehicle used for garbage collection and transportation work and other vehicles (hereinafter referred to as a packer vehicle or the like) for assisting it.

Local governments are personnel commissioned by employees or local governments using public vehicles owned by self-owned or outsourced organizations for the purpose of communicating information that should be widely disseminated to residents living in the district. Drive around and travel around the district amplifying the audio information that is repeatedly played.
On the other hand, among companies that conduct advertising and promotion activities as their own business, employees or contract employees use their own promotional vehicles to drive voice information and, in some cases, in addition to the outside of the vehicle Along with visual information, it travels in a certain area for a certain period of time to carry out advertising and promotional activities.
In either case, the town mission must have a sound source, its playback device, and a vehicle dedicated to the street mission equipped with a speaker that emits it as an actual sound and a driver who drives the vehicle.

As a prior art patent document, first, a company whose main business is street missions uses a dedicated street vehicle with a track-sized visual information display part and a loudspeaker to maximize its effect. Although the effect is obtained by multiplying the number of street mission vehicles used and the same number of drivers by the travel time for street missions, the cost is similarly increased, and the street mission vehicles are only used for street mission purposes. There are many cases specialized. (Patent Document 1)
Secondly, it is considered to determine the relative relationship between the position information of the customer and the position information of the moving body such as a garbage collection vehicle, and to send information such as e-mail to the customer. In addition to being able to communicate to anyone other than those who have registered in advance, only the function of notification of prior approach of garbage collection vehicles is assumed. (Patent Document 2)
Thirdly, it is considered to provide a wide range of information by using a mobile base station in addition to a fixed base station as an information providing device such as a homepage. However, although the source base station can be multiplexed and distributed, In addition to being limited to those who have a mobile base station, although it moves, it is basically a semi-fixed base station, and no particular merit is found in operation while moving or while moving. (Patent Document 3)

JP 2001-318641 A JP 2006-279142 A JP 2002-368683 A

  When implementing a city mission, not limited to the public or private sector, although the magnitude of the effect is recognized, there is a problem that a large burden is imposed on the physical and budget.

  In other words, the town mission has a memory effect (an effect of increasing memory and recognition by repeatedly appealing to a stable target with a long time to touch information), a cost performance effect (a region can be subdivided, and there is no wasteful development and user response to the base The effect of narrowing down the target from the characteristics) and the promotion effect (accurately grasping the time of daily activities of people such as commuting, attending school, shopping, and community activities) are large, but the physical burden is large It means that dedicated cars and people are indispensable requirements), cost increase (the fixed physical burden of cars and people is indispensable for one public relations, so the burden will overlap with repeated city missions The problem that there is no merit of scale because it grows large) will be greatly stressed when carrying out a town mission.

  In order to smoothly implement various policies and measures in the government, it is indispensable to obtain the understanding and cooperation of local residents. In that sense, the government posts information on newspapers, magazines, television, radio, publications, and websites. , Conducts events, and disseminates administrative information using methods such as street missions. However, unlike the relationship between “pursuit of profits” based on the amount of money in private enterprise activities and “advertising expenses” to generate it, it is difficult for governmental projects to convert the results into a value base like the private sector. The phrasing activity budget in the government is lower than the private advertising expenses because it is difficult to determine how much “public relations budget” to get the “result”. In fact, referring to economic indicators such as GDP, the proportion of public relations budgets for national, local governments and other public institutions is extremely small compared to the proportion of private companies spending on advertising.

  However, now that the community community has weakened and the community is undergoing major changes, the government itself should actively disseminate the information to the residents in order to build a new form of community. Voices are growing, and it can be said that the government is in the phase of facing the importance of public relations more than the private sector.

  If it is limited to town missions, the public relations budget of the government is small compared to other public relations media, but the government side communicates to the residents surely and widely, including disaster prevention information, local health checkups and regional briefing sessions related to implementation of new measures. The more information you want, the stronger the government tends to use street missions. In addition, among administrative information that has been transmitted through media other than city missions, such as newspapers / magazines / TV / radio, publications, information posted on homepages, events held, etc. There are many information that can be said to be widely communicated to residents.

  In that sense, the task of the present invention is to overcome the problem of street mission, the physical burden and the associated cost, and provide a street mission method that is much cheaper, more effective and easier to use than before. Specifically, the first problem of the present invention is to reduce the cost of a medium that performs only the town mission activity by using a medium that does not have the activity as the main business in order to eliminate the physical burden of the town mission. At the same time, a second object of the present invention is to provide a method for smoothly and effectively carrying out the burden of street mission activities on workers who do not have street mission as their main business.

  In order to solve the above-mentioned problems, the present invention does not use a dedicated vehicle mainly for street missions, but a packer car used for household garbage collection and transportation work directly or consigned by a local government, or a local government A packer vehicle that collects and transports business waste with permission from the government will be used as a medium for street missions.

  In other words, the sound source playback function and the loudspeaker function, which are functions installed in the packer car, etc., should be used as information transmission media for the purpose of town missions when operating the packer car that performs the main task of collecting and transporting garbage. According to the above, it is characterized in that the town mission activity which is a sub-operation is performed simultaneously with the main operation.

  It is effective by utilizing the characteristics of traveling in the street collection activities according to the present invention, such as the operation of packer cars in the garbage collection and transportation business, which slowly and repeatedly stop and start, including the entire area including fine alleys. In addition, sufficient city missions can be performed as a sub-work. Therefore, existing vehicles and personnel for garbage collection and transportation work as the main business can perform the street mission work as the sub-work as it is, so there is no need to prepare vehicles and personnel for the city mission specially, and the garbage that is the main business Achieving sub-business street mission activities at the same time as carrying out collection and transportation operations can greatly reduce the economic burden. In addition, since multiple packer cars normally collect and transport garbage in parallel in each region, it is possible to carry out its street mission activities in parallel at multiple locations. It is advantageous.

Street advertising and public relations media configuration diagram Flow diagram showing sound source exchange Diagram of the system that constitutes the function of a street mission device mounted on a packer car, etc.

  Packer cars, etc. are already equipped with sound source playback and loudspeaker functions, but in the past, information spread by this loudspeaker function is not intended to actively transmit particularly useful information such as music to inform the approach. There was no. However, in the present invention, as voice information diffused from a packer car or the like, useful information other than the garbage collection and transportation work is actively transmitted, so that the packer car and its crew perform a normal waste collection and transportation work. As a result, it is possible to perform highly efficient street mission work in which the street mission work in the region ends as a result without any additional burden.

  The functions of the system that realizes the present invention can be applied and developed by adding the sound source reproduction function and the sound amplification function mounted on the conventional packer car etc. to the minimum necessary functions for implementing the present invention. It is understood as a modularized function.

  The core of a central processing unit installed in a car such as a packer car mainly has a control function, an information recording function, and a clock function, and includes a conventional sound source reproduction function. From the recorded various audio data, an appropriate one is selected by the control function and sent to the loudspeaker function. The recording format may be a unique one or a general-purpose one such as MP3. With the built-in clock function, it is possible to switch the audio data to be played back according to the time, and the time condition preliminarily attached to a specific sound source and its own clock function are linked in response to the time set based on the condition. The sound source can be played.

  The loudspeaker function consists of an amplifying device with a sufficient output to louden the audio signal sent from the control function to the outside and a speaker installed outside the car. It is a divertable part, and it is preferable to use an existing apparatus from an economical viewpoint.

  The positioning function is a function for specifying the current position of a packer vehicle or the like from GPS radio waves, Wi-Fi radio waves, mobile communication radio waves, azimuth fields, road driving information, and the like. Based on the current location information obtained as a result of the positioning function, it is possible to switch the voice data to be expanded to an appropriate one, and by having the positioning function, the positional conditions previously attached to a specific sound source And the position information of the user can be associated with each other and the sound source can be reproduced when the user is located at a position set based on the condition.

The communication function communicates with the base station of the local public entity or company that operates with the packer car, etc., grasps the entire packer car group, and if necessary, bases from the base station to the packer car or the base station from the packer car etc. Information can be transmitted to the station. The transmission content is suitable for normal communication, and it can be anything as long as it is voice, video, data, control signal, etc. The radio wave to be used is a radio wave that can be transmitted / received in both directions such as mobile communication radio wave, Wi-Fi radio wave, satellite communication radio wave Bidirectional communication is possible, and real-time communication such as voice conversation can be performed in addition to non-real-time communication such as data communication. These can use the currently used communication line and information and communication technology (hereinafter referred to as ICT) infrastructure.
In addition, when the base station has a communication license such as community FM, it is one-way from the base station to a packer car, etc., but an application example that performs real-time communication to all packer cars using radio waves such as FM and AM Is also possible.

  The display and operation functions can provide visual information to the crew using a liquid crystal display, and the LCD screen has a touch panel function that allows the crew to select and operate without special learning. Become. Therefore, the crew can select and play the sound source that is the publicity content through the screen operation as needed from the lineup, and can record and record video and audio when it is judged that information collection described later is necessary .

The voice input / output function can give an instruction by voice as a means for providing information to the crew, in addition to the external loudspeaker function. When the crew member determines that the situation is to be recorded during work, the crew member's voice can be recorded and automatically recorded together with time information and position information. The recording format may be a unique one or a general-purpose one such as MP3. Further, it can be recorded together with a still image and a moving image in cooperation with a video input function described later. Furthermore, the voice guidance and voice recognition input functions using this voice input / output function are preferable as a crew member's work form in that it does not involve a line-of-sight movement during driving.
On the other hand, in addition to these offline functions, by using voice input / output functions for online communication with the base station, one-to-one bi-directional communication between the base station and one packer car is performed in the same way as a mobile phone call. A telephone call can be made, and one-to-many one-way communication can be performed between a base station and a plurality of packer cars, as in the case of simultaneous transmission of taxi radio.

  The video input function can input a still image or a moving image as means for recording the on-site situation when the crew member determines that the situation is to be recorded during the work. The recording format may be a unique one or a general-purpose one such as MP4.

  It does not matter whether the above functions to be mounted on a packer car or the like are built in the vehicle body or carried as an independent housing. It does not matter whether the above functions are integrated as a single casing or a separated casing in which some functions are made independent. It does not matter whether the information transmission between the functions is wired or wireless. Information transmission between each function and between the packer car and the base station may be digital or analog.

  The apparatus for realizing the above functions may be a product assembled exclusively, but it is economically advantageous to use a standardized and mass-produced device. Among these, a product provided as a smartphone or a tablet (hereinafter referred to as a smartphone device) in which most of the above functions are incorporated in a single compact housing is particularly preferable.

  In order to realize the present invention, when a smartphone device is used, it is preferably provided as application program software capable of development, function improvement, and maintenance management on a common platform.

Furthermore, an integrated system is provided in which the functions installed in the single packer vehicle and the base station are linked. In the base station, the position and operation of each packer car, etc., individually or as a whole and remote control, data transfer from the base station to the packer car, etc., data transfer from the packer car etc. to the base station, Can manage and record the entire business.
The base station has a communication function for communicating with each packer car and the like, a display function that is an interface with a person working in the base station, an input / operation function, and a server function for storing all data.
Further, as a base station function, it is preferable that schedule data, voice data and the like for operating with application program software installed in all packer cars can be input, edited, and transferred in a batch.

  As a first mode for carrying out the present invention, a packer car or the like can carry out street mission work as planned simply by carrying out normal garbage collection and transportation work. Appropriate street mission work is performed according to the time zone in which the schedule information is registered in advance and the position range of the packer vehicle, etc., and the passenger such as the packer vehicle is not burdened with any street mission work.

  The second mode for carrying out the present invention is that an appropriate response can be taken when the passenger feels the necessity of some action during the garbage collection and transportation business. As an example 1, appropriate warning information can be changed by a passenger's operation for the residents in the vicinity who have found a flood on the road. As an example 2, when a fallen tree or illegal dumping is discovered, the passenger inputs information using voice and video, and time information and position information are automatically added. If necessary, this information can be transmitted to the base station.

  A third mode for carrying out the present invention is that a certain change instruction can be transmitted, instructed, and remotely operated from a base station to a specific packer car or all packer cars during the garbage collection and transportation business. As the best example of this example, emergency disaster information such as earthquake early warning or tsunami information can be received and detected immediately, and the information can be immediately reproduced as a sound source and broadcast to all regions.

  The fourth mode for carrying out the present invention is that the area can be visited for purposes other than the garbage collection and transportation business. In this case, it is possible to perform only patrols or patrol with notice of warning information.For example, after the typhoon passes, a packer car is operated to investigate the damage situation in the area, and the passenger is damaged. Information can be confirmed, information can be collected by voice and video, and transmitted to the base station. In some cases, contrary to the original case, collecting and transporting typhoon waste during patrol work can be performed as a sub-work.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a configuration diagram of a street advertising / publicity activity medium in which a sound generation system is mounted on a packer car. The packer car 101 is equipped with an audio reproduction system including a speaker 102, a sound source reproduction device smartphone device 103, and a wired 104 (which may be wireless when the speaker is equipped with a sound source reception device).

  FIG. 2 is a flowchart showing a flow from the creation of a sound source serving as publicity content in a street mission to the actual sounding.

  In FIG. 2, the sound source 205 is stored as a line-up in the database of the smartphone device 203 at the time of the street promotion, but in reality, the created sound source 205 is first sent to the computer 208 or the server 207 that functions integrally therewith. It is captured and saved as MP3 data or other sound source files.

  Next, the sound source 205 is transmitted to the smartphone device 203 through the communication line and the ICT 206, and the database of the smartphone device is stored as a lineup of reproducible sound sources at the time of street mission implementation.

  However, at the time when the sound source 205 exists in the computer 208, a time condition and / or a position condition of when and where to reproduce the sound source 205 can be attached.

  The sound source 205 to which the time condition is added can play back sound at a conditioned time in response to the clock function of the smartphone device 203 and can start broadcasting from the speaker 202 through the wire 204. It can also be stopped according to the time conditions given in the same way.

  Similarly to the time condition, the sound source 205 can also have a position condition, and it is confirmed that the smartphone device = packer car is located at a conditioned position in conjunction with the GPS function of the smartphone device 203. In this case, broadcasting can be started through the speaker 202 through the wire 204. Similarly, it can be stopped according to the attached positional condition, that is, when the positional condition deviated from the sound source 205 is deviated.

  Since the smartphone device 203 has a smartphone function, it can receive emergency disaster information through the communication line and the ICT 206. At the same time, other disaster prevention information issuing command sound source can be received from the computer 208 and the server 207 that functions integrally with the computer 208 through the communication line and the ICT 206, and at least until the packer car 101 evacuates itself, the disaster prevention information is transmitted through the speaker 202. You can broadcast.

  The smartphone device 203 has application software for stopping and resuming a street mission through screen operation and the like, including handling a malfunction or the like during the street mission. The computer 208 has application program software for managing and operating the items shown in the embodiment of the present invention in a centralized and systematic manner.

  FIG. 3 is a diagram showing the overall functions of the street mission system installed in a packer car or the like.

Block diagram of street media 101 Packer car 102 Speaker 103 Smartphone device 104 Wired

Flow diagram 202 Speaker 203 Smart phone device 204 Wired 205 Sound source 206 Communication line and ICT
207 server 208 computer

Functions related to functions mounted on packer cars, etc. 301 Control function / information recording function / clock function 302 Loudspeak function 303 Positioning function 304 Communication function 305 Display function / operation function 306 Audio input / output function 307 Video input function

Claims (6)

  Information is loudly amplified using a sound source loudspeaker mounted on a garbage disposal vehicle used for household and business-related waste collection and transportation work, which is performed directly by local governments, consignment, and authorization, A street advertising and publicity system characterized by the ability to perform street advertising as a sub-task simultaneously with the garbage collection and transportation business.   The sound source to be played back using the sound source loudspeaker device consists of a pre-recorded one and a signal transmitted by communication from a remote base station. The street advertisement publicity system according to claim 1, which can be selected by time information, position information, passenger operation, and remote operation from a base station.   The street advertisement publicity system according to claim 1 or 2, wherein the content of a sound source reproduced using the sound source loudspeaker is information that needs to be known to residents from a public viewpoint.   The content of the sound source reproduced using the sound source loudspeaker is advertisement information that directly or indirectly provides profits to a group that performs street advertising business or a local public organization that entrusts or permits the business. The street publicity system described.   Furthermore, as information collection means during garbage collection and transportation and patrol, video, still images, and voice can be input together with time information and position information that are automatically added, and can be transmitted to the base station by communication as necessary. The street publicity public information system of Claims 1-4.   6. A street advertising and public information integration system comprising a plurality of garbage disposal vehicles according to claim 1 and a vehicle supporting the same, and a base station that grasps, communicates and controls the plurality of vehicles linked by a communication function.

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