JP2016095564A - Information processor and commodity selling program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enhance ability of a special commodity to attract customers in on-line shopping.SOLUTION: An information processor comprises: an entry processing part that receives designation of desired purchase prices of a special commodity according to entry operation of users to register participation in a special commodity purchase game; a winning price determination processing part that determines a winning price among the desired purchase prices designated by the users after the elapse of an entry reception period, the winning price being a price which is designated by the smallest number of users and is the lowest; a privilege granting processing part that grants a purchase right to purchase the special commodity at the winning price to the users who designated the winning price as the desired purchase prices; and a hint information generation processing part that generates hint information, which is a hint in inferring the winning price, for users satisfying prescribed conditions among a plurality of users that may register the participation.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus and a product sales program.

  When a member user accesses a web page for online shopping via a network using a user terminal and selects a purchased product on the product purchase screen, payment is made for the price of the selected purchased product, and the member A merchandise sales system is known in which purchased merchandise is delivered to a user (for example, Patent Document 1).

Japanese Patent No. 5507747

In such a merchandise sales system, it is possible to increase the ability to attract customers by incorporating game-like elements when selling special merchandise as featured merchandise. For example, designation of a desired purchase price for a special product is received from a member user, and participation in the special product purchase game is registered. Of the desired purchase prices specified by each user registered for participation, the lowest price that is specified and the lowest price is determined as the winning price. Then, it is possible to make it possible for a user who has designated the winning price as the desired purchase price to purchase a special product at the winning price as a privilege of the special product purchase game.
However, when such a special product purchase game is executed, it is difficult for the user to guess the winning price without any clue. As a result, there is a risk that the willingness to participate in the special product purchase game will be reduced, and it will not be possible to pay attention to the special product and the ability to attract customers will not be sufficiently enhanced.
The present invention has been made in view of such circumstances, and an object thereof is to increase the ability to attract customers by actively paying attention to special products in online shopping.

The main invention of the present invention to solve the above problems is
According to the entry operation by the user, an entry processing unit that accepts designation of a desired purchase price for a special product different from the normal product and registers participation in the special product purchase game,
After the entry acceptance period has passed, the winning price determination will determine the winning price that is the lowest and cheapest price specified by each registered user. A processing unit;
A privilege grant processing unit that grants a purchase right to purchase the special product at the winning price as a privilege by the special product purchase game to a user who has designated the winning price as a desired purchase price;
Among a plurality of users who can register for participation, a hint information generation processing unit that generates hint information that becomes a clue when guessing a winning price for a user who satisfies a predetermined condition;
An information processing apparatus characterized by comprising:
Other features of the present invention will become apparent from the description of the present specification and the accompanying drawings.

1 is a diagram illustrating an example of the overall configuration of a product sales system 1. FIG. 2 is a block diagram showing a functional configuration of a server device 10. FIG. It is a figure which shows the data structure example of merchandise information. It is a figure which shows the data structure example of user information. It is a figure which shows the data structure example of purchase history information. It is a figure which shows the example of a data structure of favorite registration information. It is a figure which shows the data structure example of entry information. 3 is a block diagram illustrating a functional configuration of a user terminal 20. FIG. It is a flowchart for demonstrating the operation example regarding a special goods purchase game. It is a figure which shows an example of the goods purchase screen. It is a flowchart for demonstrating the operation example regarding provision of hint information. FIG. 12A is an example of hint information for a user who has purchased an expensive regular product. FIG. 12B is an example of hint information for a user who has purchased a standard amount of regular merchandise. FIG. 12C is an example of hint information for a user who has purchased a low-priced normal product.

At least the following matters will become apparent from the description of the present specification and the accompanying drawings.
That is, according to an entry operation by a user, an entry processing unit that accepts designation of a desired purchase price for a special product different from a normal product and registers participation in a special product purchase game;
After the entry acceptance period has passed, the winning price determination will determine the winning price that is the lowest and cheapest price specified by each registered user. A processing unit;
A privilege grant processing unit that grants a purchase right to purchase the special product at the winning price as a privilege by the special product purchase game to a user who has designated the winning price as a desired purchase price;
Among a plurality of users who can register for participation, a hint information generation processing unit that generates hint information that becomes a clue when guessing a winning price for a user who satisfies a predetermined condition;
An information processing apparatus characterized by comprising:
According to such an information processing apparatus, by providing hint information to the user, the winning price can be easily estimated, and a special product purchase game can be strategically performed. As a result, the willingness to participate in the special product purchase game is increased, the degree of attention to the special product is also increased, and as a result, the ability to attract customers can be increased.

In addition, such an information processing apparatus,
The entry processing unit may receive more designation of a desired purchase price during an entry reception period in the next special product purchase game, as a user who has registered for participation earlier.
According to such an information processing apparatus, if the hint information is provided to all users under the same conditions, even a user who referred to the hint information is disadvantageous as a user who has registered for participation earlier. Become. Therefore, the earlier the participation registration, the more the number of times specified in the next special product purchase game is increased, so that the profit balance can be achieved so that even a user who has registered for participation earlier will not be disadvantaged.

In addition, such an information processing apparatus,
A product sales processing unit that performs processing related to sales of at least one of a normal product and a special product for a user,
The hint information generation processing unit may generate hint information with different ease of guessing a winning price based on a purchase state of a normal product by a user.
According to such an information processing apparatus, since the ease of guessing the winning price changes depending on the sales situation of the normal product, the user's willingness to purchase not only the special product but also the normal product can be enhanced.

In addition, such an information processing apparatus,
The hint information generation processing unit may generate hint information that varies the ease of guessing the winning price according to the time when the user purchases a normal product within the entry reception period.
According to such an information processing apparatus, it is possible to ensure fairness between a user who purchased a normal product at an early time and a user who purchased a normal product at a later time.

In addition, such an information processing apparatus,
The hint information generation processing unit may be configured not to generate hint information during a part of the entry reception period.
According to such an information processing apparatus, only a part of users can be suppressed from being excessively advantageous.

Next, on the computer
In accordance with the entry operation by the user, an entry process for accepting designation of a desired purchase price for a special product different from the normal product and registering for participation in the special product purchase game,
After the entry acceptance period has passed, the winning price determination will determine the winning price that is the lowest and cheapest price specified by each registered user. Processing,
A privilege granting process for granting a purchase right to purchase the special product at the winning price as a privilege by the special product purchasing game to a user who has designated the winning price as a desired purchase price;
Hint information generation processing for generating hint information that is a clue when guessing a winning price for a user who satisfies a predetermined condition among a plurality of users who can register for participation,
Is a product sales program characterized in that
According to such a program, it is possible to increase the ability to attract customers for special products in online shopping.

=== Embodiment ===
<< About the configuration of the product sales system 1 >>
FIG. 1 is a diagram illustrating an example of the overall configuration of the product sales system 1. The product sales system 1 provides users with various services related to product sales via a network 2 (for example, the Internet), and includes a server device 10 and a plurality of user terminals 20.

  In the merchandise sales system 1 according to the present embodiment, the user can browse a web page for online shopping by using the user terminal 20 and accessing the server device 10 via the network. Then, when the user browses the Web page, the user can select and purchase a desired product from a plurality of normal products displayed on the product purchase screen.

  On the other hand, in the product sales system 1 according to the present embodiment, a special product purchase game is performed only once a day in order to sell a special product to be a feature product. By incorporating game-like elements in this way, special products are attracted and the ability to attract customers is enhanced.

  In the special product purchase game in this embodiment, designation of a desired purchase price for the special product is received from each of a plurality of users during the reception period. After the acceptance period, the winning price for the special product is determined based on the designated number of desired purchase prices. Then, a special product purchase game is given to a user who has designated the winning price as the desired purchase price.

<< Configuration of Server Device 10 >>
FIG. 2 is a block diagram illustrating a functional configuration of the server apparatus 10. The server apparatus 10 is an information processing apparatus (for example, a workstation or a personal computer) used when a system administrator or the like operates and manages various services. Upon receiving various commands (requests) from the user terminal 20, the server device 10 creates a program and various data that can be operated on the user terminal 20 and a markup language (HTML or the like) that conforms to the user terminal 20 standard. The web page that has been sent is transmitted (response). The server device 10 includes a control unit 11, a storage unit 12, an input unit 13, a display unit 14, and a communication unit 15.

  The control unit 11 exchanges data between each unit and controls the entire server device 10 and is realized by a CPU (Central Processing Unit) executing a program stored in a predetermined memory. . The control unit 11 according to the present embodiment includes at least a product sales process 111, an entry processing unit 112, a winning price determination processing unit 113, a privilege grant processing unit 114, a determination processing unit 115, a hint information generation processing unit 116, and a screen data generation process. Part 117.

  The merchandise sales process 111 has a function of executing various processes related to merchandise sales. The merchandise sales processing unit 111 according to the present embodiment performs settlement for the price of the purchased merchandise (normal merchandise or special merchandise) selected by the user, and sets the purchased merchandise to be delivered to the user.

  The entry processing unit 112 has a function of executing entry processing related to a special product purchase game. Upon receiving an entry request from the user terminal 20, the entry processing unit 112 in this embodiment accepts designation of a desired purchase price for a special product according to an entry operation by the user, and registers the user for participation in the special product purchase game. To do.

  The winning price determination processing unit 113 has a function of executing a process of determining a winning price for a special product every time a special product purchase game is performed. The winning price determination processing unit 113 in the present embodiment is the cheapest price that is the least specified number among the desired purchase prices specified by each registered user after the entry acceptance period. Is determined as the winning price. That is, the user who participates in the special product purchase game specifies the desired purchase price while estimating the winning price of the special product.

  The privilege grant processing unit 114 has a function of executing processing for granting a privilege by a special product purchase game to the user. The privilege grant processing unit 114 in the present embodiment grants a right (purchasing right) to purchase a special product at the winning price as a privilege by the special product purchasing game to a user who has designated the winning price as the desired purchase price.

  The determination processing unit 115 has a function of executing various determination processes. For example, the determination processing unit 115 according to the present embodiment determines whether or not the user registered for participation is a user who satisfies a predetermined condition.

  The hint information generation processing unit 116 has a function of executing a process of generating hint information that is a clue when the user estimates the winning price. The hint information generation processing unit 116 according to the present embodiment generates hint information that becomes a clue when estimating a winning price for a user who satisfies a predetermined condition among a plurality of users who can register for participation.

  The screen data generation processing unit 117 has a function of executing processing for generating screen data for displaying various screens related to product sales on the user terminal 20. The screen data generation processing unit 117 in the present embodiment generates HTML data as screen data corresponding to various screens.

  The storage unit 12 includes a ROM (Read Only Memory) that is a read-only storage area in which system programs are stored, and a RAM (Random Access) that is a rewritable storage area that is used as a work area for arithmetic processing by the control unit 11. For example, a non-volatile storage device such as a flash memory or a hard disk. The storage unit 12 in the present embodiment stores at least product information, user information, and entry information. These pieces of information will be described in detail later.

  The input unit 13 is used by a system administrator or the like for inputting various data (for example, product information) related to the product sales service, and is realized by, for example, a keyboard or a mouse.

  The display unit 14 is for displaying an operation screen for a system administrator based on a command from the control unit 11 and is realized by, for example, a liquid crystal display (LCD).

  The communication unit 15 is for communicating with the user terminal 20, and according to a function as a reception unit that receives various data and signals transmitted from the user terminal 20 and a command from the control unit 11. It has a function as a transmission unit that transmits various data and signals to the user terminal 20. The communication unit 15 is realized by, for example, a NIC (Network Interface Card).

  FIG. 3 is a diagram illustrating an example data structure of product information. This product information is information related to products sold in the product sales system 1. In the product information in this embodiment, at least a product name, a sales price, a stock quantity, and the like are set in association with the product ID.

  FIG. 4 is a diagram illustrating an example data structure of user information. This user information is information relating to the user registered as a member. In the user information in this embodiment, at least a user name, an e-mail address, an address, credit information, the number of logins, purchase history information, favorite registration information, and the like are set in association with the user ID. Credit information is information used at the time of settlement such as a credit card number. The number of logins is information indicating the cumulative number of times the user has logged in. The purchase history information is history information of products that the user has purchased so far. The favorite registration information is information relating to a product scheduled to be purchased designated by the user.

  FIG. 5 is a diagram illustrating an example data structure of purchase history information. In the purchase history information in this embodiment, at least a product ID, a purchase price, a purchase date and time, etc. of a product purchased by the user in the past are set in association with the purchase ID.

  FIG. 6 is a diagram illustrating an exemplary data structure of favorite registration information. In the favorite registration information in the present embodiment, at least a product ID of a product designated by the user as a favorite, a registration date and time, and the like are set in association with the registration ID.

  FIG. 7 is a diagram illustrating an example data structure of entry information. This entry information is information about the user who entered the special product purchase game. In the user information in this embodiment, at least a user ID, a desired purchase price, an entry date and time, etc. of the entered user are set in association with the entry ID. The desired purchase price is information indicating the desired purchase price designated by the user for the special product. The entry date / time is information indicating the date / time when the user entered.

<< Configuration of User Terminal 20 >>
FIG. 8 is a block diagram illustrating a functional configuration of the user terminal 20. The user terminal 20 is an information processing apparatus (for example, a tablet terminal, a mobile phone terminal, a smartphone, or the like) that the user can carry and use. Since the user terminal 20 has a Web browser function, the Web page transmitted from the server device 10 can be displayed on the screen. The user terminal 20 relates to a terminal control unit 21 that controls the entire user terminal 20, a terminal storage unit 22 that stores various data programs, a terminal operation unit 23 for a user to perform operation input, and a product sales service A terminal display unit 24 that displays various screens and a terminal communication unit 25 that performs information communication with the server device 10 are provided.

<< About the operation of the product sales system 1 >>
Here, an operation example of the product sales system 1 in this embodiment will be described. In the following, after describing an operation example related to the special merchandise purchase game, an operation example related to provision of hint information will be described.

<Special product purchase game>
An example of the operation related to the special product purchase game in the present embodiment will be specifically described. FIG. 9 is a flowchart for explaining an operation example related to the special product purchase game.

  First, in the server device 10, when the entry reception start time set in advance is reached, counting by a timer is started based on the internal clock of the CPU or the like (step S101). The entry reception start time in this embodiment is set to 10:00 every morning. At that time, acceptance of participation registration in the special product purchase game is started. The user can perform an entry operation for registering to participate in the special product purchase game after logging in to the product sales system 1 using the user terminal 20.

  Next, in response to the request from the user terminal 20, the server device 10 causes the screen data generation processing unit 117 to generate screen data corresponding to a product purchase screen (Web page) for participating in the special product purchase game. (Step S102). Then, the server device 10 transmits the screen data generated by the screen data generation processing unit 117 to the request destination user terminal 20 via the network. Thereafter, when receiving the screen data transmitted from the server device 10, the user terminal 20 analyzes the screen data to display the product purchase screen on the terminal display unit 24.

  FIG. 10 is a diagram illustrating an example of the product purchase screen 50. The product purchase screen 50 includes at least a special product display area 51, a desired purchase price input area 52, and operation buttons 53. The special product display area 51 is an area for displaying an image related to the special product, the product name, the price, and the like. The desired purchase price input area 52 is an operation area for the user to input the desired purchase price while estimating the winning price of the special product. Here, it is assumed that the user can designate a desired purchase price with an upper limit of 4000 yen. The operation button 53 is a button for making an entry into a special product purchase game. Then, when the user purchase screen 50 is displayed on the terminal display unit 24 and the operation button 53 is selected after the user designates a desired purchase price, the user terminal 20 enters the special product purchase game. A command (entry request) for performing participation registration is transmitted to the server device 10.

  Next, the server device 10 causes the entry processing unit 112 to determine whether or not an entry request has been transmitted from any user terminal 20 (step S103). If the entry processing unit 112 determines that there is no entry request (step S103: NO), the process waits until there is an entry request from the user terminal 20. On the other hand, if it is determined that there is an entry request (step S103: YES), the process proceeds to step S104.

  Next, when there is an entry request from the user terminal 20, the server device 10 causes the entry processing unit 112 to determine whether or not the entry acceptance period has ended (step S104). In this embodiment, the entry reception period is set from 10 am to 8 pm. For this reason, when there is an entry request from the user terminal 20, the entry processing unit 112 determines whether 10 hours have elapsed since the start of entry reception based on the count value by the timer.

  Next, when the entry acceptance period has not ended (step S104: NO), the server device 10 executes an entry process for registering to participate in the special product purchase game (step S105). That is, the entry processing unit 112 sets and registers various types of information in the entry information illustrated in FIG. 7 based on the user ID, the desired purchase price, and the like transmitted from the user terminal 20 together with the entry request.

  Next, the server device 10 causes the screen data generation processing unit 117 to generate screen data of a notification screen (Web page) that notifies the user of entry completion (step S106). Then, the server device 10 transmits the notification screen data generated by the screen data generation processing unit 117 to the request destination user terminal 20 via the network. Thereafter, the process returns to step S103, and the subsequent processing is repeated.

  On the other hand, when the entry acceptance period ends (step S104: YES), the server device 10 displays screen data of a notification screen (Web page) that informs the user of the end of the entry acceptance period, as a screen data generation processing unit 117. (Step S107). Then, the server device 10 transmits the notification screen data generated by the screen data generation processing unit 117 to the request destination user terminal 20 via the network.

  Next, when the entry acceptance period elapses in this way, the server device 10 executes a winning price determination process (step S108). In other words, the winning price determination processing unit 113 is the cheapest price that is the least specified number among the desired purchase prices specified by each entered user based on the entry information shown in FIG. The price is determined as the winning price. For example, the winning price is the price that is the lowest price among the prices specified by only one user without overlapping with anyone.

  Next, when the winning price for the special product is determined in this way, the server device 10 executes a privilege grant process (step S109). That is, the privilege grant processing unit 114 grants a purchase right to purchase a special product at the winning price to a user who has designated the winning price as the desired purchase price as a privilege by the special product purchasing game. For example, when the lowest price among the prices designated by only one user without duplicating anyone becomes the winning price, a purchase right is given to the single user. Further, for example, when the lowest price among the prices designated by a plurality of users becomes the winning price, the purchase right is given to the user who entered the earliest among the plurality of users.

  Next, the server device 10 causes the screen data generation processing unit 117 to generate screen data of a notification screen (Web page) informing the user who has participated in the special product purchase game of the winning result (step S110). Then, in response to the request from the user terminal 20, the server device 10 transmits the notification screen data generated by the screen data generation processing unit 117 to the request destination user terminal 20 via the network.

<Providing hint information>
Here, an example of operation related to provision of hint information in the present embodiment will be specifically described. As described above, the user who enters the special product purchase game must specify the desired purchase price while estimating the winning price for the special product. However, it is difficult for the user to guess the winning price without any clue. Even if you guess the price of a special product as a clue, you can't figure out how much you want to buy. Therefore, the merchandise sales system 1 according to the present embodiment provides hint information that is a clue when the user estimates the winning price.

  FIG. 11 is a flowchart for explaining an operation example related to provision of hint information.

  First, based on the screen data transmitted from the server device 10, the user terminal 20 displays a product purchase screen for performing online shopping on the terminal display unit 24 (step S201). The product purchase screen in the present embodiment displays a list of a plurality of normal products that can be purchased by the user.

  Next, when a product purchase screen is displayed on the terminal display unit 24, the user terminal 20 selects a normal product desired to be purchased from among a plurality of normal products displayed in a list (Step). In step S202, a command (product purchase request) for requesting purchase of a normal product based on the operation information is transmitted to the server device 10 (step S203).

  Next, when receiving the product purchase request transmitted from the user terminal 20, the server device 10 executes product sales processing (step S204). Specifically, the merchandise sales processing unit 111 displays the credit information set in the user information shown in FIG. 4 based on the user ID and the merchandise ID transmitted together with the merchandise purchase request from the user terminal 20, and the like in FIG. By referring to the sales price or the like set in the product information shown, a predetermined settlement is made for the price of the normal product selected by the user, and the normal product is set to be delivered to the user's address. Then, the merchandise sales processing unit 111 updates the purchase history information (see FIG. 5) of the user when the settlement is performed in this way. Note that the merchandise sales processing unit 111 does not make a settlement for the price of the normal merchandise when the user's money or the number of merchandise inventory is insufficient.

  Next, the server device 10 executes a determination process for determining whether or not the user satisfies a predetermined condition (step S205). Specifically, the determination processing unit 115 determines whether or not the user has purchased a normal product within the entry reception period based on the purchase history information of the user (see FIG. 5).

  Next, the server device 10 executes a hint information generation process for generating hint information that is a clue when the user estimates the winning price based on whether or not the user satisfies a predetermined condition (step S206). That is, the hint information generation processing unit 116 generates hint information based on the entry information shown in FIG. 7 when the user satisfies a predetermined condition. Note that the hint information generation processing unit 116 does not generate hint information when the entry reception period has already elapsed.

  At this time, the hint information generation processing unit 116 generates hint information in which the winning price is easily estimated based on the sales situation of the normal product. More specifically, the hint information generation processing unit 116 according to the present embodiment generates hint information in which the winning price is easily estimated in accordance with the price of the normal product purchased by the user.

  FIG. 12A is an example of hint information for a user who has purchased an expensive regular product. In this example, when the upper limit of the desired purchase price that can be specified is 4000 yen, a product whose selling price is 5001 yen or more is set as a high-priced normal product. In this hint information, the remaining number of prices not specified by anyone among all the prices included in the price range is set in association with each price range. The price range is set to 500 yen.

  FIG. 12B is an example of hint information for a user who has purchased a standard amount of regular merchandise. In this example, when the upper limit of the desired purchase price that can be specified is 4000 yen, a product whose selling price is 1001 yen or more and 5000 yen or less is set as a standard amount of regular product. In this hint information, the remaining number of prices not specified by anyone among all the prices included in the price range is set in association with each price range. The price range is set to 1000 yen.

  Thus, since the price range shown in FIG. 12A is 500 yen, the price range shown in FIG. 12B is 1000 yen, so the accuracy of hint information is estimated as the price range becomes smaller. From this, it is easier for the user to guess the winning price for hint information for a user who has purchased a high-priced regular product than for hint information for a user who has purchased a regular regular-price product.

  FIG. 12C is an example of hint information for a user who has purchased a low-priced normal product. In this example, when the upper limit of the specifiable desired purchase price is 4000 yen, a product whose selling price is 1000 yen or less is set as a low-priced normal product. In the hint information, the number designated by the user for the price included in the price range is set in association with each price range. The price range is set to 1000 yen.

  Thus, the price range shown in FIG. 12B and FIG. 12C is both 1,000 yen, but it is possible to grasp the remaining number of vacant desired purchase prices that have not yet been specified. It is easier for the user to guess the winning price than for the hint information for the user who has purchased the standard amount of the normal product than for the hint information for the user who has purchased the normal product.

  Next, the server device 10 causes the screen data generation processing unit 117 to generate screen data of a notification screen (Web page) that informs the user of the hint information generated in this way (step S207). Then, the server device 10 transmits the notification screen data generated by the screen data generation processing unit 117 to the requesting user terminal 20 via the network (step S208).

  Next, when receiving the screen data transmitted from the server device 10, the user terminal 20 analyzes the screen data to display a notification screen on which hint information is presented on the terminal display unit 24 (step S209). .

  As described above, according to the product sales system 1 according to the present embodiment, hint information is provided when a user purchases a normal product within an entry reception period for performing registration for participation in a special product purchase game. . This makes it easier for the user to guess the winning price of a special product using this hint information as a clue, so it is possible to increase the willingness to participate in the special product purchase game and to actively increase the degree of attention to the special product. It becomes possible. Furthermore, in cooperation with this, it is possible to increase the user's willingness to purchase regular products. In this way, it is possible to increase the ability to attract customers through a special product purchase game.

=== Other Embodiments ===
The above embodiments are for facilitating the understanding of the present invention, and are not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and the present invention includes equivalents thereof. In particular, the embodiments described below are also included in the present invention.

<Hint information>
In the above-described embodiment, as illustrated in FIGS. 12A to 12C, the case where the hint information is indicated by a numerical value has been described as an example, but the present invention is not limited to this. For example, a graph based on the entry information shown in FIG. 7 may be provided as hint information. For example, an abstraction of the degree of ease of guessing the winning price by the number of asterisks may be provided as hint information.

<Providing hint information>
In the above embodiment, the case where hint information is provided to a user who has purchased a normal product as a user who satisfies a predetermined condition has been described as an example. However, the present invention is not limited to this. For example, the predetermined condition may be that the user is logged in to the product sales system 1 or that the number of logins is a predetermined number or more. Further, for example, hint information may be provided to a user who has registered a normal product as a favorite as a user who satisfies a predetermined condition.

  Further, in the above-described embodiment, the case has been described as an example in which the hint information is provided with different ease of guessing the winning price based on the sales situation of the normal product by the user. It is not limited.

For example, hint information that varies the ease of guessing the winning price according to the time when the user purchases a normal product within the entry reception period may be provided. Specifically, hint information may be provided that makes it harder to guess the winning price as the time when the user purchases a normal product is closer to the deadline of the entry acceptance period. Assuming that hint information is provided to all users in the same way, purchasing normal products immediately before the end of entry improves the accuracy of the hint information obtained. It is more advantageous than the user. Therefore, the fairness between the two can be ensured by deliberately reducing the accuracy of the hint information obtained as the regular product is purchased just before the deadline.
In addition, for example, hint information that varies the ease of guessing the winning price according to the number of times the user logs in may be provided. Specifically, hint information that makes it easier to guess the winning price as the user logs in more often may be provided.
Also, for example, in the product sales system 1 in the above embodiment, when the user's belongings can be sold as a product by himself / herself, the winning price is determined according to the selling price when someone else purchases the belongings. You may provide hint information with different easiness of guessing. Specifically, hint information may be provided such that the higher the selling price when someone else purchases the belongings, the easier it is to guess the winning price. Furthermore, hint information may be provided that varies the easiness of guessing the winning price according to the reliability set when the user sells the belongings. The reliability is data obtained by quantifying the evaluation of the user by other people who have purchased the belongings.

<Entry acceptance period>
In the above embodiment, the case has been described in which the hint information generation processing unit 116 does not generate hint information when the entry acceptance period has already passed, but the present invention is not limited to this. Absent. For example, the hint information generation processing unit 116 may limit the hint information not to be generated during a part of the entry reception period. Specifically, it may be limited so that hint information is not generated when the remaining hours (for example, 2 hours) are cut until the end of the entry acceptance period. Assuming that hint information is provided to all users in the same way, purchasing normal products immediately before the end of entry improves the accuracy of the hint information obtained. It is more advantageous than the user. However, by providing a restriction on a part of the entry reception period, it is possible to suppress only a part of the users from being excessively advantageous and to ensure fairness.

<Specified number of purchase prices>
In the present embodiment described above, the specified number of purchase prices (that is, the number of entries) may be accepted not only once per day but multiple times per day. For example, the entry processing unit 112 may accept more designations of the desired purchase price during the entry acceptance period in the next special product purchase game, as the user who has registered for participation earlier. Specifically, if an entry is made within a few hours (for example, within 2 hours) after entry acceptance is started, the designated number of times in the special product purchase game held on the next day is limited to twice a day. It may be increased. Assuming that hint information is provided to all users in the same way, the closer the entry is to the end, the more accurate the hint information that can be obtained. It is more disadvantageous than the user who purchased the normal product. Therefore, it is possible to balance profits so that even users who have registered for participation early will not be disadvantaged.

<Server device>
In the present embodiment, the commodity sales system 1 including one server device 10 is described as an example of the server device. However, the present invention is not limited thereto, and a plurality of server devices 10 are illustrated as an example of the server device. It is good also as the product sales system 1 provided with. That is, a plurality of server apparatuses 10 may be connected via the network 2 and each server apparatus 10 may perform various processes in a distributed manner. The server device 10 is an example of a computer.

<Information processing device>
In the merchandise sales system 1 in the above-described embodiment, the case where various kinds of information processing are executed in cooperation with the server device 10 and the user terminal 20 based on the merchandise sales program has been described as an example. However, the present invention is not limited thereto. Instead, the user terminal 20 alone or the server device 10 alone as the information processing apparatus may execute the above-described various information processing based on the product sales program.
Moreover, it is good also as a structure which the user terminal 20 bears a part of function as an information processing apparatus. In this case, the server device 10 and the user terminal 20 constitute an information processing device.
Note that the information processing apparatus is an example of a computer including a processor and a memory.

1 commodity sales system, 2 network, 10 server device, 11 control unit, 12 storage unit, 13 input unit, 14 display unit, 15 communication unit, 20 user terminal, 21 terminal control unit, 22 terminal storage unit, 23 terminal input unit 24 terminal display section, 25 terminal communication section, 50 product purchase screen, 51 special product display area, 52 desired purchase price input area, 53 operation buttons, 111 product sales processing, 112 entry processing section, 113 winning price determination processing section, 114 privilege provision processing unit, 115 determination processing unit, 116 hint information generation processing unit, 117 screen data generation processing unit

Claims (6)

According to the entry operation by the user, an entry processing unit that accepts designation of a desired purchase price for a special product different from the normal product and registers participation in the special product purchase game,
After the entry acceptance period has passed, the winning price determination will determine the winning price that is the lowest and cheapest price specified by each registered user. A processing unit;
A privilege grant processing unit that grants a purchase right to purchase the special product at the winning price as a privilege by the special product purchase game to a user who has designated the winning price as a desired purchase price;
Among a plurality of users who can register for participation, a hint information generation processing unit that generates hint information that becomes a clue when guessing a winning price for a user who satisfies a predetermined condition;
An information processing apparatus comprising: The information processing apparatus according to claim 1,
The entry processing unit accepts more designations of the desired purchase price during the entry acceptance period in the next special product purchase game, as the user who registered for participation earlier,
An information processing apparatus characterized by that. The information processing apparatus according to claim 1 or 2,
A product sales processing unit that performs processing related to sales of at least one of a normal product and a special product for a user,
The hint information generation processing unit generates hint information with different ease of guessing the winning price based on the purchase status of the normal product by the user.
An information processing apparatus characterized by that. The information processing apparatus according to claim 1,
The hint information generation processing unit generates hint information that varies the easiness of guessing the winning price according to the time when the user purchased a normal product within the entry reception period.
An information processing apparatus characterized by that. An information processing apparatus according to any one of claims 1 to 4,
The hint information generation processing unit restricts not to generate hint information in a part of the entry reception period.
An information processing apparatus characterized by that. On the computer,
In accordance with the entry operation by the user, an entry process for accepting designation of a desired purchase price for a special product different from the normal product and registering for participation in the special product purchase game,
After the entry acceptance period has passed, the winning price determination will determine the winning price that is the lowest and cheapest price specified by each registered user. Processing,
A privilege granting process for granting a purchase right to purchase the special product at the winning price as a privilege by the special product purchasing game to a user who has designated the winning price as a desired purchase price;
Hint information generation processing for generating hint information that is a clue when guessing a winning price for a user who satisfies a predetermined condition among a plurality of users who can register for participation,
A product sales program characterized by causing

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