JP2016021212A - Analysis server device and analysis program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an analysis server device configured to efficiently perform heat map analysis appropriately on a dynamic web page, and an analysis program.SOLUTION: A heat map analysis system 100 includes a user terminal device 10, a web server device 20, an analysis server device 30, and a manager terminal device 40. The analysis server device 30 receives an HTML file and browsing behavior information from the user terminal device 10, and stores them in association with each other. On receipt of a request to transmit a result of heat map analysis from the manager terminal device 40, the analysis server device 30 receives an image file or a style sheet from the web server device 20, on the basis of the stored HTML file, to restore a web page. The analysis server device 30 performs heat map analysis on the restored web page, on the basis of the stored browsing behavior information.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an access analysis technique for a Web page.

  Conventionally, Web sites have played a major role as advertising media for many companies. Therefore, in order to correctly convey the contents of their products and services and acquire many customers, many companies are considering optimizing the contents of their websites.

  In order to optimize a website, access analysis is generally widely performed. Access analysis is the improvement of the structure of the website and the contents of the web page based on data such as the number of viewers of each web page included in the website and the presence / absence of specific browsing behavior by the viewer of each web page. The technique to do.

  As an access analysis method, various methods are disclosed, for example, as in Patent Document 1, but in recent years, an access analysis using a heat map (hereinafter referred to as a heat map analysis) has attracted attention. The administrator of the website can intuitively grasp the browsing behavior of the user on an arbitrary web page by this heat map analysis.

  Here, the heat map is a kind of visualization graph, and is obtained by adding (visualizing) a display such as a figure or a color indicating a user's browsing behavior on an arbitrary Web page. Therefore, in heat map analysis, it is necessary to acquire browsing behavior information indicating the browsing behavior of the user on the Web page as needed.

JP 2012-073878 A

  However, if the content of the Web page is updated from the time when the browsing behavior information is acquired, there is a discrepancy between the heat map based on the Web page at the time when the browsing behavior information is acquired and the updated current Web page. Heat map analysis becomes impossible.

  For this reason, an appropriate heat is applied to a web page of a type in which display contents are updated by a user's operation input (hereinafter referred to as a dynamic web page), that is, a dynamic web page on which update is assumed. Adding a map is extremely difficult. The dynamic web page is, for example, a product sales page using a shopping cart function.

  In addition, every time a dynamic Web page is updated, a method of saving all Web page data (HTML file, image file, etc.) related to the dynamic Web page can be considered. Is enormous, and there is a problem that it is extremely inefficient.

  Therefore, an object of the present invention is to provide an analysis server device and an analysis program that can efficiently perform an appropriate heat map analysis on a dynamic Web page.

  The analysis server device of the present invention has the following configuration in order to solve the above problems.

(1) In an analysis server device connected via a network to a Web server device and an information terminal device that receives and displays a Web page from the Web server device,
Among Web pages, a markup language file of a dynamic Web page that updates display contents by an operation input by a user of the information terminal device, and a browsing behavior indicating a user's browsing behavior with respect to the dynamic Web page displayed on the information terminal device Receiving means for receiving information from the information terminal device;
Storage means for storing the markup language file received by the reception means and the browsing behavior information in association with each other;
Restoring means for restoring a dynamic web page based on a markup language file saved in the saving means;
Analysis means for performing heat map analysis for generating a heat map that visualizes browsing behavior on the dynamic Web page restored by the restoration means based on the browsing behavior information stored in the storage means;
An analysis server device comprising:

  In this configuration, the receiving unit receives the markup language file of the dynamic Web page and the browsing behavior information from the information terminal device, and the storage unit associates the markup language file of the dynamic Web page with the browsing behavior information. Saved. Then, the restoring means restores the dynamic Web page based on the markup language file saved in the saving means.

  Therefore, in this configuration, there is no discrepancy between the heat map based on the browsing behavior information stored in the storage unit and the dynamic web page restored by the restoration unit. Therefore, heat map analysis can be appropriately performed on a dynamic Web page.

  In addition, the analysis server device does not store an image file with a large amount of data, but stores a markup language file with a small amount of data, so the amount of data is small. The image file includes a still image file and a moving image file.

  Therefore, according to the analysis server device of the present embodiment, it is possible to efficiently perform an appropriate heat map analysis for a dynamic Web page.

(2) The receiving unit receives the image file from the Web server device based on the markup language file stored in the storing unit,
The restoring means preferably restores the dynamic web page based on the markup language file saved in the saving means and the image file received by the receiving means.

  The analysis program of the present invention has the following configuration in order to solve the problem.

(3) Among the Web pages received and displayed by the information terminal device from the Web server device, the markup language file of the dynamic Web page that updates the display content by the operation input of the user of the information terminal device is transmitted via the network. A language file receiving step for receiving from the information terminal device;
A browsing behavior receiving step of receiving browsing behavior information indicating the browsing behavior of the user with respect to the dynamic Web page displayed on the information terminal device from the information terminal device via the network;
A storing step of storing the markup language file and the browsing behavior information received in the language file receiving step and the browsing behavior receiving step in association with each other;
A restoration step of restoring a dynamic web page based on the markup language file saved in the saving step;
An analysis step for performing a heat map analysis for generating a heat map that visualizes browsing behavior on the dynamic web page restored in the restoration step based on the browsing behavior information saved in the saving step;
Analysis program that causes a computer to execute.

The analysis program in this configuration is a program installed in the analysis server device of (1) above.
Thereby, there exists an effect similar to said (1).

  The present invention can efficiently perform an appropriate heat map analysis for a dynamic Web page.

It is a system configuration figure showing the composition of heat map analysis system 100 provided with analysis server device 30 concerning the embodiment of the present invention. It is the block diagram which showed the structure of the analysis server apparatus 30 shown in FIG. It is the flowchart which showed typically operation | movement of the heat map analysis system 100 shown in FIG. It is a figure which shows an example of the dynamic web page displayed on the display of the user terminal device 10 shown in FIG. It is a figure which shows an example of the preservation | save format of the HTML file preserve | saved at the memory | storage part 31 shown in FIG. 2, and browsing action information. It is the flowchart which showed typically operation | movement of the heat map analysis system 100 shown in FIG. It is a figure which shows an example of the selection page displayed on the display of the administrator terminal device 40 shown in FIG. It is a figure which shows an example of the heat map analysis result displayed on the display of the administrator terminal device 40 shown in FIG.

  Hereinafter, embodiments of the present invention will be described.

  FIG. 1 is a system configuration diagram illustrating a configuration of a heat map analysis system 100 including an analysis server device 30 according to an embodiment of the present invention. The heat map analysis system 100 includes a user terminal device 10, a Web server device 20, an analysis server device 30, and an administrator terminal device 40.

  The user terminal device 10 is an information terminal device used by a general user U for browsing web pages. This user U is a web page viewer.

  In response to a request from the user terminal device 10, the Web server device 20 transmits Web page data instructing display of the Web page to the requesting user terminal device 10.

  The analysis server device 30 uses an access analysis (hereinafter referred to as heat) based on browsing behavior information transmitted from the user terminal device 10 when the general user U browses the Web page using the user terminal device 10. (Referred to as map analysis). The browsing behavior information is information indicating the browsing behavior of the general user U.

  Here, the heat map is a kind of visualization graph, and is obtained by adding (visualizing) a display such as a figure or a color indicating a user's browsing behavior on an arbitrary Web page.

  The administrator terminal device 40 is a terminal device used by the administrator Y of the Web server device 20 to receive and display the result of the heat map analysis from the analysis server device 30.

  In the present embodiment, it is assumed that the Web server device 20 and the administrator terminal device 40 are owned by the same company. The administrator Y manages the Web server device 20 and the administrator terminal device 40.

  The user terminal device 10, the Web server device 20, the analysis server device 30, and the administrator terminal device 40 are connected via a network N. The user terminal device 10, the Web server device 20, the analysis server device 30, and the administrator terminal device 40 can communicate data with each other via the network N. The network N is, for example, the Internet or a mobile communication network.

  Although only one user terminal device 10 is shown in FIG. 1, the number varies arbitrarily according to the number of general users who browse web pages provided from the web server device 20.

  In FIG. 1, only one Web server device 20, analysis server device 30, and administrator terminal device 40 are shown, but these numbers can be arbitrarily changed.

  The user terminal device 10 and the administrator terminal device 40 are general terminal devices that can perform data communication with other communication devices via the network N and have a browser function for browsing web pages.

  The user terminal device 10 and the administrator terminal device 40 are, for example, notebook PCs (Personal Computers). However, the user terminal device 10 and the administrator terminal device 40 may be in any form such as a desktop PC or a smartphone. In addition, the user terminal device 10 and the administrator terminal device 40 include an operation unit (a keyboard, a mouse, a touch panel, or the like) that receives an operation input from an operator such as a user.

  The Web server device 20 is a general Web server device, and stores in advance Web page data instructing display of each of a plurality of Web pages constituting the Web site.

  Web page data includes an HTML file described in HTML (HyperText Markup Language), which is a kind of markup language, and an image file representing a still image or a moving image.

  The Web page data of this embodiment is composed of an HTML file and an image file described in HTML, but is not limited to this. At the time of implementation, it may be composed of markup language files and image files described in other markup languages.

  The content arranged on each Web page is composed of at least one of text, still images, and moving images, for example. The size and arrangement position of each content arranged on the Web page are defined by the HTML file.

  The Web server device 20 transmits Web page data to the requesting user terminal device 10 in response to a transmission request for Web page data specified by a URL (Uniform Resource Locator) or the like from an arbitrary user terminal device 10.

  However, the Web page data transmitted from the Web server device 20 to the user terminal device 10 includes browsing behavior information indicating the browsing behavior of the Web page by the user and the HTML file of the Web page from the user terminal device 10 to the analysis server device. 30 includes an instruction to be transmitted.

  This instruction is described in a program language that can be interpreted by a general browser such as JavaScript (registered trademark), for example, and may be included directly in the header or tag of Web page data, or described as an external file. A configuration may be adopted in which the read script is read according to the script in the header and indirectly included in the Web page data.

  The administrator Y of the Web page that uses the heat map analysis system 100 acquires a script to be included in each Web page data from the administrator of the analysis server device 30 (operator of the heat map analysis system 100) in advance. Is embedded in the company's Web page data and then uploaded to the Web server device 20.

  Thereby, the analysis server device 30 can receive the browsing behavior information indicating the browsing behavior of the Web page and the HTML file of the Web page from any user terminal device 10.

  Next, the configuration of the analysis server device 30 will be described in detail below.

  FIG. 2 is a block diagram showing the configuration of the analysis server device 30 shown in FIG. The analysis server device 30 includes a storage unit 31, a communication unit 32, a RAM 33, and a control unit 34.

  The communication unit 32 corresponds to the receiving unit of the present invention. Further, the storage unit 31 corresponds to a storage unit of the present invention. Further, the control unit 34 corresponds to the restoration unit and the analysis unit of the present invention.

  The communication unit 32 is configured by, for example, a network interface card (Network Interface Card). The communication unit 32 is connected to the Internet. The communication unit 32 receives an HTML file and browsing behavior information transmitted from the user terminal device 10.

  The storage unit 31 is configured by a hard disk, for example. The storage unit 31 stores an operating system. An analysis program P according to the present invention is installed in the operating system. In addition, the storage unit 31 stores the HTML file received by the communication unit 32 in association with the browsing behavior information.

  The control unit 34 is configured by a CPU, for example. The control unit 34 develops the analysis program P stored in the storage unit 31 on the RAM 33, and executes processes shown in FIG. 3 and FIG. 6 described later based on the analysis program P.

  When the communication unit 32 receives the transmission request of the heat map analysis result, the control unit 34 receives the configuration file group from the Web server device 20 based on the HTML file stored in the storage unit 31 and restores the Web page. To do. The configuration file group includes, for example, an image file and a style sheet file. The image file includes a still image file and a moving image file. The style sheet file is, for example, a CSS (Cascading Style Sheet) file. The web page includes, for example, a dynamic web page and a static web page.

  Here, the dynamic Web page is a type of Web page in which display content is updated by a user operation input. The dynamic web page is, for example, a product sales page using a shopping cart function. The static web page is a type of web page that does not update the display content by a user operation input of the user terminal device 10.

  The control unit 34 performs heat map analysis on the restored web page based on the browsing behavior information stored in the storage unit 31. The control unit 34 instructs the communication unit 32 to transmit the result of the heat map analysis to the administrator terminal device 40.

  The browsing behavior information received by the analysis server device 30 from the user terminal device 10 and stored is, for example, display start data, inflow source data, user identification data, operation log data, operation log data, display end data, and outflow destination data. .

  The display start data indicates that the target Web page has been opened.

  The inflow source data identifies a Web page that prompts browsing of the opened Web page, a search keyword input by the viewer on the Web page, an advertisement clicked, and the like. For example, it is acquired as referrer information.

  The user identification data identifies a viewer. For example, it is acquired as cookie information or a terminal unique ID.

  The operation log data indicates that the viewer has performed a specific action such as clicking a product purchase decision button. In addition, an operation of scrolling the screen in the Web page, an operation of moving the mouse over a specific object or region, an operation of selecting a character in the Web page, and the like are browsing actions indicated by the operation log data.

  The display end data indicates that the target Web page is closed by moving to another Web page or closing the browser.

  The outflow destination data identifies a destination Web page that the target Web page is prompted to browse, a button that is clicked on the target Web page, and the like. For example, it is acquired as referrer information related to the Web page to be moved. In addition, when the browser is closed or moved to another Web site, the outflow destination data is data indicating withdrawal.

  Below, operation | movement of the heat map analysis system 100 is demonstrated. FIG. 3 is a flowchart schematically showing the operation of the heat map analysis system 100 shown in FIG. FIG. 4 is a diagram illustrating an example of a dynamic Web page displayed on the display of the user terminal device 10. FIG. 5 is a diagram illustrating an example of an HTML file and browsing behavior information storage format stored in the storage unit 31 illustrated in FIG. 2.

  In the following description, it is assumed that the Web site of the Web server device 20 to be subjected to heat map analysis is the Web site X, and the user who accesses the Web site X and browses the Web page is the user U. It is assumed that the user U has registered as a member in advance on the website X.

  A web page that the user U browses after logging in is referred to as a web page p. The web page p is a dynamic web page shown in FIG. 4A and is a product order page.

  Next, the user U decides an order for a product on the web page p, and the web page that has proceeded to the next is designated as a web page q. The web page q is a dynamic web page shown in FIG. 4B and is an order confirmation page.

  First, when the user U decides to purchase one product on the website X and performs an operation input for moving to the login page to the user terminal device 10, the user terminal device 10 sends the login page to the Web server device 20. A URL is transmitted (S1). Here, the transmission of the URL is a login page transmission request. In practice, the URL is transmitted to the network N, specified as being addressed to the Web server device 20 by a DNS (Domain Name System) server group arranged in the network N, and transmitted to the Web server device 20. . The same applies to the following description.

  In response to the login page transmission request, the Web server device 20 transmits Web page data of the login page specified by the URL to the user terminal device 10 (S2).

  The user terminal device 10 interprets the Web page data received by the browser and displays a login page on the display (S3).

  When the user U inputs the ID and password on the login screen, the user terminal device 10 transmits the ID and password to the Web server device 20 (S4).

  The Web server device 20 performs authentication based on the received ID and password (S5).

  If it is determined that the authentication has been cleared, the Web server device 20 transmits Web page data of a dynamic Web page (Web page p in this embodiment) to the user terminal device 10 (S6).

  The user terminal device 10 interprets the web page data received by the browser, and displays the dynamic web page (dynamic web page p in the present embodiment) on the display (S7). Thereby, for example, a product sales page using a shopping cart function shown in FIG. 4A is displayed.

  When displaying the dynamic Web page, the user terminal device 10 transmits display start data, inflow source data, and user identification data according to the script included in the Web page data of the dynamic Web page (S8). The analysis server device 30 sequentially stores browsing behavior information related to browsing behavior such as display start data received from the user terminal device 10 in the RAM 33.

  On the opened dynamic web page, the user U clicks on an order button R for a recommended product to add a product, or clicks on an order confirmation button K for proceeding to an order confirmation screen. Perform (S9). In the present embodiment, the user U decides an order for one product on the dynamic Web page p and clicks the order confirmation button K. As a result, the user U proceeds to the dynamic Web page q that is the order confirmation screen.

  The user terminal device 10 generates operation log data indicating these operations according to the script included in the Web page data of the dynamic Web page, and sequentially transmits the operation log data to the analysis server device 30 (S10). The analysis server device 30 stores the operation log data received from the user terminal device 10 in the RAM 33 sequentially as browsing behavior information.

  Further, the user terminal device 10 transmits the HTML file of the dynamic web page to the analysis server device 30 (S11). For example, the user terminal device 10 transmits the HTML file A of the dynamic web page p shown in FIG. 5 to the analysis server device 30. The analysis server device 30 stores the received HTML file A of the dynamic web page p in the RAM 33.

  As the viewing of the currently displayed dynamic Web page (for example, the dynamic Web page p) ends, the user terminal device 10 transmits display end data and outflow destination data to the analysis server device 30 (S12). These display end data and outflow destination data are also stored in the RAM 33 as browsing action information in the analysis server device 30.

  Then, the user terminal device 10 determines whether the destination Web page is a dynamic Web page (S13). If the destination Web page is not a dynamic Web page, the user terminal device 10 ends this process.

  On the other hand, if the destination Web page is a dynamic Web page, the user terminal device 10 requests the Web server device 20 to transmit the next dynamic Web page (S14). When receiving the next dynamic Web page transmission request (S15), the Web server device 20 returns to S6 and continues the processing. That is, the Web server device 20 transmits the Web page data of the next dynamic Web page (in this embodiment, the dynamic Web page q) to the user terminal device 10 (S6).

  After S14, the user terminal apparatus 10 returns to S7, and repeats the processing of S7 to S14 until the destination Web page is no longer a dynamic Web page in S13.

  For example, the user terminal device 10 sequentially transmits browsing behavior information such as operation log data in the dynamic web page q shown in FIG. 4B to the analysis server device 30 (S8, S10, S12). The analysis server device 30 stores the browsing behavior information received from the user terminal device 10 in the RAM 33 sequentially.

  Further, for example, the user terminal device 10 transmits the HTML file B of the dynamic web page q shown in FIG. 5 to the analysis server device 30 (S11). The analysis server device 30 stores the received HTML file B of the dynamic web page q in the RAM 33.

  When the analysis server device 30 determines that browsing of the dynamic Web page is ended from the received browsing behavior information (outflow destination data or the like) (S16), as shown in FIG. The received dynamic Web page HTML file is stored in the storage unit 31 in association with it (S17).

  Here, as shown in FIG. 5, the HTML file A related to the display content shown in FIG. 4 (A) and the HTML file B related to the display content shown in FIG. 4 (B) have the same URL. Therefore, the analysis server device 30 distinguishes the HTML file A and the HTML file B by the identifier and stores them in the storage unit 31. In FIG. 5, the identifier “chuumon” corresponds to the order screen, and the identifier “kakutei” corresponds to the order confirmation screen. The identifier is set in advance by an embedded tag in the web page p or web page q. The analysis server device 30 receives the identifier from the user terminal device 10 together with the HTML file.

  Every time any web page of the website X is browsed by an arbitrary user, the operations of S1 to S17 are repeated for the web page.

  Moreover, it is preferable that the frequency of storing the HTML file in the storage unit 31 in S17 is, for example, once a day. Moreover, when the HTML file received this time is the same as the HTML file already stored in the storage unit 31, the analysis server device 30 preferably does not store the HTML file received this time in the storage unit 31. In this case, the analysis server device 30 stores the browsing behavior information received this time in the storage unit 31 in association with the HTML file already stored in the storage unit 31.

  In addition, when a plurality of HTML files are stored and the amount of data in the storage unit 31 increases, the analysis server device 30 preferably compresses the plurality of HTML files. Thereby, the analysis server device 30 can reduce the data amount of the storage unit 31.

  Next, the analysis server device 30 also has a function of, for example, a Web server, and the administrator of the Web site can browse the heat map analysis result provided by the analysis server device 30 using the browser of the administrator terminal device 40 at any time. Can do.

  The operation of the heat map analysis system 100 performed when the administrator Y of the website X browses the heat map analysis result will be described below. It is assumed that the Web site related to the heat map analysis provided by the analysis server device 30 is the Web site Z, and the administrator Y has registered as a member in advance on the Web site Z.

  FIG. 6 is a flowchart schematically showing the operation of the heat map analysis system 100 shown in FIG. FIG. 7 is a diagram showing an example of a selection page displayed on the display of the administrator terminal device 40 shown in FIG. FIG. 8 is a diagram illustrating an example of a heat map analysis result displayed on the display of the administrator terminal device 40 illustrated in FIG. 1.

  The display content shown in FIG. 8A corresponds to the display content shown in FIG. 4A, and the display content shown in FIG. 8B corresponds to the display content shown in FIG. Yes.

  When the administrator Y performs a predetermined operation such as inputting a designated URL in the browser of the administrator terminal device 40, the administrator terminal device 40 transmits the URL to the analysis server device 30 (S101). This URL transmission is a login page transmission request.

  In response to the login page transmission request, the analysis server device 30 transmits Web page data of the login page specified by the URL to the administrator terminal device 40 (S102).

  The administrator terminal device 40 interprets the Web page data received by the browser and displays a login page on the display (S103).

  When the administrator Y inputs the domain name and password of the company website X on the login page, the administrator terminal device 40 transmits the domain name and password to the analysis server device 30 (S104). For example, the administrator Y inputs a domain name “gq.com” and a password.

  The analysis server device 30 performs authentication based on the received domain name and password (S105).

  If the analysis server device 30 determines that the authentication has been cleared, the analysis server device 30 transmits Web page data of a selected page indicating a list of Web pages for which heat map analysis is possible to the administrator terminal device 40 (S106).

  The administrator terminal device 40 interprets the Web page data received by the browser and displays the selected page on the display (S107). For example, the selection page shows a list of URL “gq.com/abc.html” including the domain name “gq.com” input by the administrator Y and the number of carts (see FIG. 7). In FIG. 7, the order screen corresponds to the identifier “chuumon”, and the order confirmation screen corresponds to the identifier “kakutei”.

  When the administrator Y selects one Web page on the selected page, the administrator terminal device 40 transmits the URL and identifier of the selected Web page to the analysis server device 30 (S108).

  When the URL and identifier transmitted from the administrator terminal device 40 are received, the analysis server device 30 requests the Web server device 20 to transmit a configuration file group based on the HTML file corresponding to the URL and identifier (S109). ).

  Here, the configuration file group includes, for example, an image file, a style sheet file, and the like. The image file includes a still image file and a moving image file. The style sheet file is, for example, a CSS (Cascading Style Sheet) file.

  For example, when the administrator Y selects the URL “gq.com/abc.html” and the order screen (identifier “chuumon”) on the selection page shown in FIG. 7, the analysis server device 30 displays the HTML file A shown in FIG. Based on the above, the web server device 20 is requested to transmit the configuration file group. Further, when the administrator Y selects the URL “gq.com/abc.html” and the order confirmation screen (identifier “kakuei”) on the selection page, the analysis server device 30 is based on the HTML file B shown in FIG. Request the Web server device 20 to transmit the configuration file group.

  When receiving the transmission request for the configuration file group, the Web server device 20 transmits the configuration file group corresponding to the HTML file to the analysis server device 30 (S110). It is assumed that the Web server device 20 does not delete the configuration file group used in the past, but stores it for a certain period (for example, several months).

  The analysis server device 30 restores the dynamic Web page based on the HTML file corresponding to the URL and the identifier, and the configuration file group (image file, style sheet file, etc.) received from the Web server device 20 (S111).

  And the analysis server apparatus 30 produces | generates the heat map page which added the heat map on the restored dynamic web page based on browsing action information (refer FIG. 5) corresponding to URL and an identifier (S112).

  In S112, for example, the control unit 34 generates a heat map page by plotting the total number of clicks by each viewer in the past month on coordinates on the dynamic Web page.

  The analysis server device 30 transmits the generated web page data of the heat map page to the administrator terminal device 40 (S113).

  The administrator terminal device 40 interprets the received web page data of the heat map page and displays the heat map page as shown in FIG. 8 on the display (S114).

  As a result, the administrator Y can intuitively obtain information indicating which object on the dynamic Web page is frequently clicked.

  In the above configuration, the communication unit 32 of the analysis server device 30 receives the HTML file of the dynamic Web page and the browsing behavior information from the user terminal device 10, and the storage unit 31 stores the HTML file of the dynamic Web page and the browsing behavior information. Are stored in association with each other. Then, the control unit 34 of the analysis server device 30 restores the dynamic Web page based on the HTML file stored in the storage unit 31.

  For this reason, in this configuration, there is no discrepancy between the heat map based on the browsing behavior information stored in the storage unit 31 and the dynamic web page restored by the control unit 34. Therefore, it is possible to perform an appropriate heat map analysis for a dynamic Web page.

  Further, since the analysis server device 30 does not store the image file with a large amount of data in the storage unit 31 and stores the HTML file with a small amount of data in the storage unit 31, the data amount is small.

  Therefore, according to the analysis server device 30 and the analysis program P of the present embodiment, it is possible to efficiently perform an appropriate heat map analysis for a dynamic Web page.

  In the present embodiment, the analysis server device 30 restores the dynamic Web page and performs the heat map analysis on the dynamic Web page, but is not limited thereto. In implementation, not only a dynamic web page but a static web page may be restored, and heat map analysis may be performed on the static web page.

  Finally, the description of each of the embodiments should be considered as illustrative in all points and not restrictive. The scope of the present invention is shown not by the above embodiments but by the claims. Furthermore, the scope of the present invention is intended to include all modifications within the meaning and scope equivalent to the scope of the claims.

A ... HTML file B ... HTML file K ... Order confirmation button N ... Network P ... Analysis program R ... Order button U ... User Y ... Administrator 10 ... User terminal device 20 ... Web server device 30 ... Analysis server device 31 ... Storage unit 32 ... Communication unit 33 ... RAM
34 ... Control unit 40 ... Administrator terminal device 100 ... Heat map analysis system

Claims (3)

In an analysis server device connected via a network to a Web server device and an information terminal device that receives and displays a Web page from the Web server device,
Among the web pages, a markup language file of a dynamic web page whose display contents are updated by an operation input by the user of the information terminal device, and a user's browsing behavior with respect to the dynamic web page displayed on the information terminal device Receiving means for receiving browsing behavior information indicating from the information terminal device;
Storage means for storing the markup language file received by the reception means and the browsing behavior information in association with each other;
Restoring means for restoring the dynamic web page based on the markup language file saved in the saving means;
Analysis means for performing heat map analysis for generating a heat map that visualizes the browsing behavior on the dynamic Web page restored by the restoration means, based on the browsing behavior information saved in the saving means; ,
An analysis server device comprising: The receiving unit receives an image file from the Web server device based on the markup language file stored in the storage unit;
The analysis according to claim 1, wherein the restoration unit restores the dynamic Web page based on the markup language file stored in the storage unit and the image file received by the reception unit. Server device. Among the Web pages received and displayed by the information terminal device from the Web server device, the markup language file of the dynamic Web page that updates the display content by the operation input of the user of the information terminal device is transmitted via the network. A language file receiving step received from the terminal device;
A browsing behavior receiving step of receiving browsing behavior information indicating a browsing behavior of the user with respect to the dynamic Web page displayed on the information terminal device from the information terminal device via the network;
A storing step of storing the markup language file and the browsing behavior information received in the language file receiving step and the browsing behavior receiving step in association with each other;
A restoring step of restoring the dynamic web page based on the markup language file saved in the saving step;
Based on the browsing behavior information saved in the saving step, on the dynamic Web page restored in the restoration step, an analysis step for executing a heat map analysis that generates a heat map that visualizes the browsing behavior;
Analysis program that causes a computer to execute.

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