JP2015228890A - Product display tray - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a product display tray that has high eye-catching effect by facilitating change in the front side structure and design in accordance with products to be displayed behind.SOLUTION: A product display tray 10 includes: a tray section 1 for displaying products; a first display section 3 which is extendedly installed from the upper end of a support part 2 to the front; and a plurality of second display sections 4, 5, 6 having a display and a pin-shaped projection which protrudes inward from the extended installation part suspending downward from both left/right edges of the display. These second display sections 4, 5, 6 are mounted attachably/detachably by fitting the respective pin-shaped projections 4c, 5c, 6c of the left/right of the respective second display sections into grooves 3c, 3d from the upper opening 3b of the first display section 3.

Description

  When displaying products on a product display shelf or the like, the products are arranged and placed on a shelf board, and product information such as product name, price, and characteristics is presented on the front of the displayed product. It is related with the tray for goods display provided with the display part or tester mounting part for appealing.

  In cosmetics stores and drug stores, large-scale customers can purchase cosmetics, medicines, and daily necessities at their stores without having to consult the store clerk. Product display fixtures are arranged in a line. There are various product packages such as cosmetics arranged on the shelf of this furniture, ranging from small box shapes, blister packs, etc., to medium-sized, indeterminate packages such as bottle shapes, tube shapes, and pouch shapes. Therefore, a product display tray is used in order to arrange and display these products in an attractive manner (see Patent Documents 1, 2, etc.).

  FIG. 6 is a diagram showing a configuration of a conventional merchandise display tray. As shown in FIG. 6A, the product display tray 40 includes a tray portion 41 for arranging and placing products, and a support portion 42 erected on the front edge of the tray portion 41. The display portion 43 extends obliquely downward from the upper end edge of the support portion 42, and a plurality of the display portions 43 are arranged side by side on the shelf as shown in FIG.

  Further, a folding part for holding a paper card or the like is provided at the lower part of the display part 43. Usually, using this part, the product name of the goods displayed on the tray part 41, Product information such as a POP card describing the price is presented toward the front of the tray on the customer side.

JP 2000-237001 A JP 2001-046193 A

  However, the conventional product display tray as described above cannot change the design and appearance of the front side facing the customer boldly even if the product displayed on the tray is replaced with another product. There was a problem that it was difficult to improve the impression and appeal. In addition, when displaying new products, it is desirable to enhance the eye-catching effect by displaying a product tester or differentiating from other display configurations, but such functions are added to the tray itself. It is not easy to do.

  The present invention has been made in view of such circumstances, and a product display tray with a high eye-catching effect that can easily change the configuration and design of the front side in accordance with the product to be displayed behind. The purpose is to provide

  In order to achieve the above object, the product display tray of the present invention is a product display tray placed on a shelf plate of a product display shelf, and is a tray unit for aligning and arranging products on the upper surface. A first display portion extending forward from a support portion erected at the front end of the tray portion, a plate-like display portion, and an extending portion that hangs downward from the left and right edges of the display portion A second display portion having a pin-like convex portion projecting from the inside of the first display portion, and replacement openings are provided on the left and right sides of the upper surface of the first display portion, respectively. On both the left and right side surfaces of the portion, grooves that communicate with the replacement opening and extend in the vertical direction are provided, and the left and right pin-like convex portions of the second display portion are provided for replacement on the left and right grooves, respectively. The second display unit is removably attached to the first display unit by being inserted from the openings. The merchandise display trays are the first aspect.

  Further, in the present invention, the left and right grooves of the first display portion are extended forward and backward along the upper surface of the first display portion to form guide grooves, and are inserted from the replacement openings. A product display tray in which the left and right pin-like convex portions of the second display portion that are made slidable back and forth along the guide groove is a second gist.

  Furthermore, the present invention has, in particular, a product display tray in which a recess for mounting a product tester is provided in the first display unit or the second display unit.

  According to the product display tray of the present invention, since the second display unit located above the first display unit is detachably attached to the first display unit, the second display unit is By replacing the original one with a different impression, the design and appearance of the tray front side facing the customer can be easily and drastically changed. Therefore, the product display tray of the present invention can be flexibly operated according to the product type and the like, and can improve the impression and appeal to the customer.

  Moreover, since the product display tray can replace only the second display unit alone, even if the product placed behind changes, the first display unit and the tray unit serving as a base Can continue to be used as is. Therefore, according to the product display tray of the present invention, it is possible to realize a change to a configuration and design with a high eye-catching effect corresponding to a new product with a low renewal cost.

  Further, in the commodity display tray, the left and right grooves of the first display portion are respectively extended in the front and rear directions along the upper surface of the first display portion to serve as guide grooves. The left and right pin-shaped convex portions of the inserted second display portion are slidable back and forth along this guide groove, the second display portion disposed on the first display portion, It can be freely moved to the front end side or the rear end (back end) side of the first display section as well as the position attached at the time of replacement. Therefore, the product display tray having the above-described configuration temporarily displays the product when it is desired to display a lot of product information in detail on the display unit, when a part of the information is hidden, or during a seasonal sale or a time sale. If you want to change it, you can respond quickly and flexibly.

  Furthermore, among the product display trays of the present invention, one of the first display unit and the second display unit is a tester base having a recess for mounting a product tester. There is no need to provide a separate space for a tester, and the empty space at the front end of the product display tray can be used effectively. In addition, as described above, flexible operation corresponding to the product type and the like can be performed, and by pushing the tester to the front, the appeal to customers and the eye-catching effect can be further enhanced.

(A) is a disassembled perspective view of the product display tray of the first embodiment of the present invention, and (b) and (c) show a state in which the second display unit is slid back and forth in the product display tray. It is explanatory drawing. It is explanatory drawing which shows the example of the 2nd display part for replacement | exchange used for the goods display tray of the said 1st Embodiment. (A) is a disassembled perspective view of the product display tray of 2nd Embodiment of this invention, (b) is explanatory drawing which shows the state which attached the 2nd display part in the product display tray. It is explanatory drawing which shows the structure of the tray for goods display of 3rd Embodiment of this invention. It is explanatory drawing which shows the state which arranged the tray for goods display of this invention in multiple numbers on a display shelf. (A) It is a perspective view of the conventional goods display tray single-piece | unit, (b) is explanatory drawing which shows the state which arranged the several goods display tray on the display shelf.

  Next, embodiments of the present invention will be described in detail with reference to the drawings. However, the present invention is not limited to this embodiment.

  FIG. 1A is a diagram for explaining a configuration of a product display tray in the present embodiment, and FIGS. 1B and 1C are diagrams for explaining a usage form of the product display tray. In the present embodiment, the product purchaser (customer) side of the shelf of the product display fixture is the “front” side or “front” (front) side, and the base side of the shelf is the “rear” side or “ This is called the “back” (rear) side. In addition, “upper and lower” uses the upper and lower sides of the shelf board and the product display tray as they are, and “left and right” is based on the viewpoint of the customer facing the product display tray.

  The basic structure of the product display tray 10 of this embodiment is similar to the conventional product display tray (see FIG. 6, reference numeral 40), and includes a tray unit 1 for displaying products and a front end of the tray unit 1. The display part (2, 3, 4) which protrudes toward this side is formed. The display unit includes a support unit 2 erected at the front end from the tray unit 1, a first display unit 3 extending obliquely forward and downward from the support unit 2, and an upper side of the first display unit 3. The second display unit 4 is arranged along the inclination, and the second display unit 4 is detachably attached to the first display unit 3. This is a major feature of the present invention.

  The product display tray 10 will be described in detail. The product display tray 10 is made of resin, and the tray portion 1 on the side placed on the shelf and the first display portion 3 continuous therewith are the tray portion 1. It is integrally formed through the support portion 2 at the front end. The width of the tray in the front-back direction of the shelf is a plurality of predetermined standard widths (for example, three standards of S (50 mm width), M (75 mm width), L (90 mm width), etc.) according to the products to be displayed. The product display tray 10 is also designed as one of them.

  The tray portion 1 is a shallow box shape having a U-shaped cross section that opens toward the upper surface, and includes a bottom portion 1a for placing a product and a side portion 1b erected from an edge in the longitudinal direction. , 1b. In addition, a pair of ribs 1c and 1c formed in parallel and serving as a partition plate fixing portion for installing the partition plate 11 are provided at predetermined intervals on the inner wall surface of each side portion 1b. In addition, the partition plate 11 is provided with a spring portion 11a for extruding products displayed on the front side to the front side on the customer side.

  The support portion 2 between the tray portion 1 and the first display portion 3 is provided by extending the front end of the tray portion 1 upward so that the load of the second display portion 4 and the like can be supported. The plate is relatively thick. And the upper end part is bend | folded by the L side at the near side, and the 1st display part 3 is extended by this L-shaped front-end | tip part.

  The first display unit 3 serves as both an information presentation function using a POP tool such as a sticker or a card attached to the first display unit 3 and a function as an attachment base of the second display unit 4 described later. As shown in FIG. 1A, the upper surface 3a is formed in a downwardly inclined shape from the upper end portion of the support portion 2 toward the front side.

  In addition, flanges that hang downward from the edges are provided on the left and right edges of the upper surface 3a, which are the left and right sides of the first display unit 3, respectively. A vertical groove 3c that extends in the vertical direction and communicates with the provided opening 3b is formed. Further, lateral grooves 3d and 3d extending forward and backward along the inclination of the upper surface 3a are formed on the front side and the rear side of the vertical groove 3c as shown in FIG. The functions of the opening 3b on the upper surface 3a, the vertical groove 3c on the side surface, and the horizontal grooves 3d and 3d will be described later.

  Next, the second display unit 4 disposed above the first display unit 3 includes a relatively lightweight thin plate-shaped display plate unit 4a and both left and right edge portions on the back side of the display plate unit 4a. And arms 4b and 4b extending downward. Pin-shaped convex portions 4c and 4c projecting inward from each other are formed at the tip portions of the arms 4b and 4b, respectively. And the said 2nd display part 4 inserts each of these pin-shaped convex parts 4c from the opening 3b of the upper surface 3a of the respectively corresponding 1st display part 3 to the vertical groove 3c connected to it, and the 1st display part 3 [See FIGS. 1B and 1C].

  Then, as shown in FIG. 1B, the second display unit 4 slides each of the pin-shaped convex portions 4c to the upper side (back side) of the horizontal groove 3d communicating with the vertical groove 3c. 3 (ie, the state in which the first display unit 3 is hidden), and as shown in FIG. 1C, the pin-shaped convex portions 4c are connected to the lower side (front side) communicating with the vertical groove 3c. It is possible to freely select a state in which the first display unit 3 is exposed by sliding in the lateral groove 3d direction. Of course, you may enable it to fix the position of the said 2nd display part 4 between these two forms.

  Further, since the second display unit 4 can be easily replaced as described above, a second display unit for replacement may be prepared in advance in accordance with a fair for a limited time, a time sale, or the like. For example, as shown in FIG. 2, in addition to the second display unit 4 (in the middle of the figure) having a normal large display surface, the second display unit 5 (upper in the figure) that is easy to handle with a relatively small display surface, If a large second display unit 6 (lower part in the drawing) having a recess 6d for placing a product tester is prepared, the second display unit 4 is immediately replaced in accordance with the product or advertisement display form. be able to. In addition, the code | symbol 5b, 6b in a figure shows the arm extended from display board part 5a, 6a, and the code | symbol 5c, 6c shows the pin-shaped convex part formed in the front-end | tip part of each arm 5b, 6b. The arm 6b is formed in a shape longer than the arms 4b and 5b.

  According to the product display tray 10 of the present embodiment having the above-described configuration, as shown in FIG. 2, the second display unit located on the upper side of the first display unit 3 has different shapes and functions as required (4 , 5, 6 etc.), the design and appearance of the tray front side facing the customer can be changed easily and boldly. Therefore, the product display tray of the present invention can be flexibly operated according to the product type and the like, and can improve the impression and appeal to the customer.

  Further, as shown in FIG. 1C, the second display unit 4 on the first display unit 3 is slid, and the upper surface 3a of the first display unit 3 hidden on the lower surface side of the second display unit 4 is placed on the customer. On the other hand, the display on the upper surface 3a of the first display unit 3 can be hidden as shown in FIG. Therefore, the product display tray 10 of the present invention can easily cope with switching of information display in units of days or hours, such as a special sale day or a time sale, by sliding the second display unit 4.

  Further, the product display tray 10 has a new shape and type using only the first display unit 3 and the tray unit 1 as they are, even when renewing due to product replacement or refurbishment. In addition, by replacing the product tester with one that can be placed, it is possible to change the advertisement image and the product information display to a new one with a stronger impression while minimizing the cost of the replacement.

  FIGS. 3A and 3B are views for explaining the configuration of a product display tray 20 according to the second embodiment, which is another example of the product display tray. The product display tray 20 in this figure is different from the product display tray (10) of the first embodiment in that the top surface opening (3b) communicating with the vertical groove 3c on the side surface is formed on the top surface 3a of the first display unit 3. A wide lid member 7 is provided for lid. Further, the second display unit attached to the first display unit 3 has a double structure so that the upper surface (the front surface in the state of FIG. 3B after being slid downward) can sandwich a card or the like. The second display unit 8 is used. Other configurations are the same as those in the first embodiment.

  More specifically, the upper surface 3a of the first display unit 3 is provided with a wide opening 3b for fitting each pin-shaped convex portion 8c of the second display unit 8, and communicates with the opening 3b. A vertical groove 3c extending in the vertical direction is formed. In addition, on the front side and the back side of the vertical groove 3c, horizontal grooves 3d and 3d that extend back and forth along the inclination of the upper surface 3a are formed as described above. Further, before and after the wide opening 3b, a step is provided to make the lid member 7 and the upper surface 3a flush when the lid member 7 is fitted.

  Then, as shown in FIG. 3 (b), each pin-like convex portion 8 c of the second display portion 8 is fitted into the vertical groove 3 c from the opening 3 b of the upper surface 3 a of the first display portion 3, and the first display portion 3. And the lid member 7 is fitted into the opening 3b. Thereby, the second display unit 8 can be exchanged while maintaining the display space and appearance of the upper surface 3a of the first display unit 3. Moreover, according to the said structure, without interfering with the display of the lower shelf board (not shown) in the furniture for product display, the space between the lower shelf boards can be used as an effective advertisement display space. Can be used.

  Next, FIG. 4 is a diagram illustrating the configuration of the commodity display tray 30 according to the third embodiment of the present invention. The product display tray 30 in this figure is different from the product display trays (10, 20) of the first and second embodiments in that a product tester is placed directly on the upper surface 3a of the first display unit 3. This is a point where a recess 3e is formed. Further, as the second display unit attached to the first display unit 3, the second display unit 9 that also serves as a cover that covers the recess 3 e is used. The rest of the configuration is the same as in the first embodiment. Reference numeral 9a denotes the upper surface of the second display unit 9, 9b denotes an arm, and 9c denotes a pin-like convex portion.

  According to this configuration, the product tester can be displayed directly in the recess 3 e of the first display unit 3 without using the second display unit 9. Moreover, when a product tester is unnecessary, the information display area can be increased by using the second display unit 9. Of course, even when a product tester is placed, the second display unit 9 and other second display units are slid to the front side (front side) of the first display unit 3 as shown in FIG. May be.

  And FIG. 5 is a figure which shows the example comprised combining the tray for various goods display in the said 1st-3rd embodiment. In addition, the space (on the bottom part 1a of the tray part 1) between the support part 2 of the leftmost product display tray 20 and the partition plate 11 in FIG. 5 can be used as a space for placing a product tester. As described above, the product display tray of the present invention can be configured by freely combining various configurations. Even when the trays are combined, a more impressive advertisement in which a wide information display space and a product tester placement space are mixed can be developed.

  The product display tray of the present invention is placed on a shelf such as a display shelf or a display stand for displaying cosmetics, medicines, etc., and is related to a product tester and these products at a place closer to the customer who intends to purchase it. Suitable for applications that provide a lot of information.

DESCRIPTION OF SYMBOLS 1 Tray part 2 Support part 3 1st display part 3b Opening 3c Vertical groove 3d Horizontal groove 4, 5, 6 2nd display part 4c, 5c, 6c Pin-shaped convex part 10 Tray for product display

Claims (3)

  A product display tray placed on a shelf plate of a product display shelf, the tray portion for aligning and arranging products on the upper surface, and a front portion from a support portion erected on the front end portion of the tray portion A second display having a first display portion extended to the plate, a plate-like display portion, and a pin-like convex portion protruding from the left and right edges of the display portion to the inside of the extended portion. A replacement opening is provided on each of the left and right sides of the upper surface of the first display unit, and the left and right sides of the first display unit communicate with the replacement opening in the vertical direction. The right and left pin-like convex portions are respectively inserted into the left and right grooves from the replacement openings, and the second display portion is connected to the first display. A product display tray which is detachably attached to the section.   The left and right grooves of the first display part are extended to the front and rear along the upper surface of the first display part to form guide grooves, and the left and right grooves of the second display part inserted from the replacement opening. The product display tray according to claim 1, wherein the pin-like convex portion is slidable back and forth along the guide groove.   The product display tray according to claim 1 or 2, wherein a recess for placing a product tester is provided in the first display unit or the second display unit.

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